OP0250-PARE EXPLANATORY VIDEOS FOR PEOPLE WHO SUFFER FROM RHEUMATISM AND THEIR RELATIVE
Authors: D. Rimann, T. Spichtig, P. Frei, M. Rothenbühler
Journal: Annals of the Rheumatic Diseases (2024)

<h3>Background:</h3> 2 million people in Switzerland suffer from rheumatic diseases. The Swiss League against Rheumatism is committed to helping those affected and provides them and their relatives with competent information about rheumatism. Pain as the main symptom of a chronic rheumatic disease or as an independent clinical disease can severely restrict those affected in their everyday lives. In order to help people suffering from pain to better cope with it, the Swiss League against Rheumatism has developed a new video series entitled "Understanding pain" in 2023. In the seven-part series, various questions, for example on the development of pain, are answered in layman's terms. The video series is in line with the main findings of the book "Explain pain" by David Butler and Lorimer Moseley[1]: Accordingly, patients who know about the development, processing and perception of pain have been proven to cope better with it. <h3>Objectives:</h3> The videos are primarily aimed at people suffering from rheumatism and their relatives throughout Switzerland. A further aim is to create greater awareness and understanding of pain symptoms among the public at large. To reach a different target group than usually, the Swiss League against Rheumatism expands its communication offerings by producing explanatory videos. This way, people who prefer to consume visually presented information to reading brochures or blog posts can be reached. In addition, a younger, digitally savvy target group can be specifically addressed via social media (Instagram, Facebook, LinkedIn and YouTube). <h3>Methods:</h3> Each video has a length of approx. 2 minutes and is available in 3 languages: German, French and Italian. In addition, all videos are subtitled according to YouTube standards. The videos are illustrated and use a neutral character, which is intended to appeal to people of all genders, ages and health conditions. The explanatory content is narrated by a voice-over. Each video is dedicated to a sub-topic in the area of pain, such as "What is chronic pain?". Swiss illustrator Nicolas d'Aujourd'hui was commissioned to create the video series and Swiss actor Roberto Bargellini provides the voice-over narration. The videos were published on YouTube between February and June 2023. The individual videos were also distributed via a dedicated blog post, via a newsletter and on social media (Facebook, Instagram and LinkedIn). External channels of dissemination include Swiss rheumatologists, the Swiss Society of Rheumatology, national patient organisations and any media coverage. <h3>Results:</h3> The total of 7 videos, each in 3 languages, have been clicked on around 10'400 times to date. However, the click rates are not evenly distributed across the three languages. The videos in German language are in first place, followed by the videos in French and Italian language. All seven topics were of great interest. The episode on "Medication for rheumatism pain" generated the most attention, with 1'750 clicks and 16'100 impressions. The average viewing time was 58% of the total duration. Among the French videos, " Où naissent les douleurs? " topped the list with 1'015 clicks and "Cos'è il dolore cronico?" in Italian with around 300 clicks (as at 10/01/2024). <h3>Conclusion:</h3> The explanatory videos have proved their worth as a supplementary communication tool. The high number of clicks across all videos shows that the content is relevant for the target group. The length of the average viewing time also led to an increased understanding of pain among viewers. The Swiss League against Rheumatism assumes that the differences in the number of clicks are due to fewer distribution channels in French and Italian and the smaller target group of the language regions themselves. <h3>REFERENCES:</h3> [1] Butler, D. S. &amp; Moseley, G. L. (2013). Explain pain 2nd EdN. Noigroup Publications. [2] https://www.rheumaliga.ch/blog/2023/schmerz-verstehen. <h3>Acknowledgements:</h3> <b>NIL.</b> <h3>Disclosure of Interests:</h3> Daria Rimann The Swiss League against Rheumatisme has a sponsorship agreement with Eli Lilly SA and Sandoz Pharmaceuticals AG for the production of the explanatory videos. The two companies have no influence on the content of the videos., Tina Spichtig The Swiss League against Rheumatisme has a sponsorship agreement with Eli Lilly SA and Sandoz Pharmaceuticals AG for the production of the explanatory videos. The two companies have no influence on the content of the videos., Patrick Frei The Swiss League against Rheumatisme has a sponsorship agreement with Eli Lilly SA and Sandoz Pharmaceuticals AG for the production of the explanatory videos. The two companies have no influence on the content of the videos., Martina Rothenbühler The Swiss League against Rheumatisme has a sponsorship agreement with Eli Lilly SA and Sandoz Pharmaceuticals AG for the production of the explanatory videos. The two companies have no influence on the content of the videos.