Alcohol: global health's blind spot
Authors: Robert Marten, Gianna Gayle Herrera Amul, Sally Casswell
Journal: The Lancet Global Health (2020)

Non-communicable diseases constitute more than 72% of annual global deaths and are now rightfully receiving increased attention in the global health agenda. However, one of the primary risk factors for non-communicable diseases continues to be neglected: alcohol. Although the alcohol industry uses sophisticated public relations campaigns to maintain this near invisibility within the health agenda, the global health community is also culpable. Global health policy makers do not appreciate the evidence on alcohol, identify and confront interference from the alcohol industry, or prioritise resources, policies, and programmes for alcohol control. According to the International Agency for Research on Cancer, alcohol, like asbestos and tobacco, is a Group 1 carcinogen and can cause multiple forms of cancer, but particularly breast cancer; health risks are associated with drinking at any degree of consumption. WHO's 2018 Global Status Report on Alcohol and Health estimates that, annually, alcohol is responsible for more than 25% of global deaths in people aged 20–39 years and kills more than 3 million people, the population equivalent of Berlin or Abuja. In 2016, Public Health England found that alcohol is the UK's leading cause of death in people aged 15–49 years and is a factor in more than 200 health conditions.1Public Health EnglandPHE publishes alcohol evidence review.https://www.gov.uk/government/news/phe-publishes-alcohol-evidence-reviewDate: Dec 2, 2016Date accessed: September 26, 2019Google Scholar Moreover, studies in the UK, EU, and Australia found that alcohol is, overall, more harmful than all other drugs for both individual consumers and others.2Nutt DJ King LA Phillips LD Drug harms in the UK: a multicriteria decision analysis.Lancet. 2010; 376: 1558-1565Summary Full Text Full Text PDF PubMed Scopus (835) Google Scholar, 3Bonomo Y Norman A Biondo S et al.The Australian drug harms ranking study.J Psychopharmacol. 2019; 33: 759-768Crossref PubMed Scopus (24) Google Scholar, 4van Amsterdam J Nutt D Phillips L van der Brink W European rating of drug harms.J Pscychopharmacol. 2015; 29: 655-660Crossref PubMed Scopus (79) Google Scholar Global alcohol consumption is also rapidly expanding and expected to increase by more than 10% by 2030. This rise is anticipated to be driven by market expansion in key regions, including WHO's South-East Asia region (46·8% market growth by 2030) and Western Pacific region (33·7% market growth by 2030).5Manthey J Shield KD Rylett M Hasan OSM Probst C Rehm J Global alcohol exposure between 1990 and 2017 and forecasts until 2030: a modelling study.Lancet. 2019; 393: 2493-2502Summary Full Text Full Text PDF PubMed Scopus (191) Google Scholar Accordingly, global policy makers included alcohol control in the Sustainable Development Goals, but often remain unaware of industry interference. Learning from the tobacco industry, the alcohol industry has promoted doubt and confusion about the health effects of alcohol by funding research and engaging in broad public relations campaigns, including the use of social media, to mislead the public regarding links between alcohol and cancer.6Petticrew M Maani Hessari N Knai C Weiderpass E How alcohol industry organisations mislead the public about alcohol and cancer.Drug Alcohol Rev. 2018; 37: 293-303Crossref PubMed Scopus (50) Google Scholar Yet, the alcohol industry has largely avoided the stigma associated with the tobacco industry.7Hawkins B Holden C Eckhardt J Lee K Reassessing policy paradigms: a comparison of the global tobacco and alcohol industries.Glob Public Health. 2018; 13: 1-19Crossref PubMed Scopus (49) Google Scholar On the contrary, the alcohol industry enjoys relative discretion in its efforts to distort policy making. Although Philip Morris International's Foundation for a Smoke-Free World has been widely condemned by the global health community, the Foundation set up by the world's largest beer brewer, Anheuser-Busch InBev, which, according to the organisation's website, was "created to reduce harmful drinking globally", receives little to no scrutiny. In fact, the foundation attracts senior UN and former US government officials to its board and funds and engages in policy making processes. Despite obvious conflicts of interest, the Anheuser-Busch InBev Foundation sponsors a US National Academies of Science forum on global violence prevention.8The National Academies of Sciences Engineering MedicineForum sponsors. Board on global health. Forum on global violence prevention.http://www.nationalacademies.org/hmd/~/media/Files/Activity%20Files/Global/ViolenceForum/Sponsorship.pdfDate accessed: September 24, 2019Google Scholar Another example is UNLEASH, created by the Carlsberg Foundation, which is a "global innovation laboratory" for youth innovators to build networks for the Sustainable Development Goals, partnering with UNDP, UN Environment Programme, UN University, UN Habitat, and many others. Such engagement reflects a deliberate industry-wide strategy to shape policy making. The alcohol industry misrepresents evidence of the adverse health effects of alcohol and seeks to develop partnerships to portray the industry as a responsible partner by constructing arguments that focus on alcohol drinkers instead of the supply of alcohol.6Petticrew M Maani Hessari N Knai C Weiderpass E How alcohol industry organisations mislead the public about alcohol and cancer.Drug Alcohol Rev. 2018; 37: 293-303Crossref PubMed Scopus (50) Google Scholar, 9Casswell S Vested interests in addiction research and policy. Why do we not see the corporate interests of the alcohol industry as clearly as we see those of the tobacco industry?.Addiction. 2013; 108: 680-685Crossref PubMed Scopus (70) Google Scholar For example, there was a partnership effort to support a US National Institutes of Health global research trial on alcohol's health effects with a biased design; this bias was uncovered and the partnership cancelled in 2018. The Global Fund suspended, but has not yet terminated, the organisation's troubling partnership with Heineken.10Marten R Hawkins B Stop the toasts: the Global Fund's disturbing new partnership.Lancet. 2018; 391: 735-736Summary Full Text Full Text PDF PubMed Scopus (13) Google Scholar In 2019, WHO issued staff guidance prohibiting partnering, receiving support, or collaborating with the alcohol industry.11Torjesen I Exclusive: partnering with alcohol industry on public health is not okay, WHO says.BMJ. 2019; 365l1666Crossref PubMed Scopus (7) Google Scholar Beyond these guidelines for staff, WHO's new SAFER initiative for national policy makers has a principle of protecting countries from industry influence; however, how this principle will be operationalised is not yet clear. More broadly, the SAFER initiative has not received the required programmatic priority or resources. For example, taxing alcohol is one of the SAFER strategies. WHO has recommended tax rates for both tobacco (at least 70% of the final price) and sugar-sweetened beverages (at least 20%), but not for alcohol. However, this neglect is not limited to WHO; many international institutions and UN agencies and member states engaging in global health continue to overlook alcohol control. Global health charities also persistently ignore alcohol control. Bloomberg Philanthropies, a worldwide leader in tobacco control, convened a high-level task force with former heads of state and finance ministers to consider fiscal policies for health. The philanthropic organisation recognised that alcohol taxes were underused, and, if implemented, could indirectly save up to 22 million lives over the next 50 years.12The Task Force on Fiscal Policy for HealthHealth taxes to save lives: employing effective excise taxes on tobacco, alcohol, and sugary beverages.https://www.bbhub.io/dotorg/sites/2/2019/04/Health-Taxes-to-Save-Lives.pdfDate: April, 2019Date accessed: September 25, 2019Google Scholar Yet, Bloomberg Philanthropies has not devoted resources to alcohol control programmes. The Wellcome Trust, which announced a major commitment of £200 million to transform research and treatment for mental health, has also invested £171 million in Anheuser-Busch InBev as of 2017.13Wellcome TrustAnnual report and financial statements 2017.https://wellcome.ac.uk/sites/default/files/wellcome-trust-annual-report-and-financial-statements-2017.pdfDate: 2017Date accessed: October 2, 2019Google Scholar No global health charity has allocated substantial resources or prioritised investment in alcohol control, despite the fact that this neglected issue needs leadership. The global health community continues to disregard alcohol control as a policy priority that can save lives. Policy attention to alcohol is not nearly commensurate with its threat to health; this oversight kills more people annually than HIV, tuberculosis, and malaria (the current focus of the Global Fund) combined. Alcohol control is in dire and urgent need of the strong champions within the UN system afforded to tobacco control. Academics and health professionals have called for a framework convention on alcohol control; however, before this guidance can be made, the global health community needs to recognise its blind spot. We declare no competing interests. Public health and Big AlcoholThe Comment by Robert Marten and colleagues (March, 2020)1 explores how the regulation of alcohol use is being sorely neglected worldwide. The authors provide a number of concerning examples of the extent to which the alcohol industry (particularly the largest companies, known as Big Alcohol) is being embraced by policy makers as playing a vital role in curbing alcohol-related problems, although, in reality, the alcohol industry is interfering with and shaping alcohol control measures and the production of science. Full-Text PDF Open Access