The Physician and the Control of Smoking
Authors: Judith S. Mausner, Bernard Mausner
Journal: Annals of Internal Medicine (1968)

Editorials1 June 1968The Physician and the Control of SmokingJUDITH S. MAUSNER, M.D., BERNARD MAUSNER, PH.D.JUDITH S. MAUSNER, M.D.Search for more papers by this author, BERNARD MAUSNER, PH.D.Search for more papers by this authorAuthor, Article, and Disclosure Informationhttps://doi.org/10.7326/0003-4819-68-6-1359 SectionsAboutPDF ToolsAdd to favoritesDownload CitationsTrack CitationsPermissions ShareFacebookTwitterLinkedInRedditEmail ExcerptWhen the magnitude of the threat to health from smoking became clear a few years ago, efforts at control were conceived mainly in terms of mass approaches, such as educational campaigns and anti-smoking clinics. The limited success in control to date has made it imperative to find additional methods of discouraging smoking.A decade ago Katz and Lazarsfeld (1) reported that personal influence from an individual with whom a subject had a direct relation was more effective than messages from mass media in changing voting behavior. This superiority of personal influence over impersonal communications has been confirmed in other contexts,...References1. KATZLAZARSFELD EP: Personal Influence, Free Press, Glencoe, Ill., 1955, 400 pages. Google Scholar2. HOVLANDJANISKELLEY CIILHA: Communication and Persuasion, Yale University Press, New Haven, 1953, 315 pages. Google Scholar3. HORN D: Data cited at 1966 National Research Conference on Smoking Behavior, Tucson, Ariz., March 30 to April 1, 1966. Google Scholar4. MAUSNERRIALMAUSNER JSWYB: The influence of a physician on the smoking of his patients. Amer. J. Public Health 58: 46, 1968. CrossrefGoogle Scholar5. POUSSAINTBERGMANLICHTENSTEIN AFSHE: The effects of physician's smoking on the treatment of smokers. Dis. Nerv. Syst. 27: 539, 1966. MedlineGoogle Scholar6. BOUCOTMAUSNER KRJS: Smoking among members of the Philadelphia County Medical Society. Phila. Med. 60: 711, 1964. Google Scholar7. MAUSNER JS: Smoking in medical students. A survey of attitudes, information, and smoking habits. Arch. Environ. Health (Chicago) 13: 51, 1966. CrossrefMedlineGoogle Scholar8. A study of the attitudes and opinions of physicians on smoking. Report of the Bureau of Research and Planning, California Medical Association, San Francisco, 1967. Google Scholar9. HORNWAINGROW DS: Some dimensions of a model for smoking behavior change. Amer. J. Public Health 56: part II: 21, 1966. CrossrefGoogle Scholar10. HOULIHAN J: Personal communication. Google Scholar11. TOMKINS S: Theoretical implications and guidelines to future research, in Behavioral Aspects of Smoking: A Conference Report. Health Education Monograph, suppl. 2, edited by MAUSNER, B., PLATT, E., the Society of Public Health Educators, New York, 1966. CrossrefGoogle Scholar12. MAUSNER B: Report on a smoking clinic. Amer. Psychol. 21: 251, 1966. CrossrefGoogle Scholar13. LEVENTHALSINGERJONES HRPSH: The effects of fear and specificity of recommendation. J. Personality Soc. Psychol. 2: 20, 1965. CrossrefMedlineGoogle Scholar14. LEVENTHALWATTSPAGANO HJCF: Effects of fear and instructions on how to cope with danger. J. Personality Soc. Psychol. 6: 313, 1967. CrossrefMedlineGoogle Scholar This content is PDF only. To continue reading please click on the PDF icon. Author, Article, and Disclosure InformationAuthors: JUDITH S. MAUSNER, M.D.; BERNARD MAUSNER, PH.D.Affiliations: PreviousarticleNextarticle Advertisement FiguresReferencesRelatedDetails Metrics Cited byReferencesWhat Are You Doing About Cigarette Smoking?E. J. H. 1 June 1968Volume 68, Issue 6Page: 1359-1362KeywordsBehaviorHealth promotion ePublished: 1 December 2008 Issue Published: 1 June 1968 PDF downloadLoading ...