Addressing the Problem of Misleading Advertising
Authors: David A. Kessler
Journal: Annals of Internal Medicine (1992)

Editorials1 June 1992Addressing the Problem of Misleading AdvertisingDavid A. Kessler, MDDavid A. Kessler, MDAuthor, Article, and Disclosure Informationhttps://doi.org/10.7326/0003-4819-116-11-950 SectionsAboutPDF ToolsAdd to favoritesDownload CitationsTrack CitationsPermissions ShareFacebookTwitterLinkedInRedditEmail ExcerptIn this issue of Annals, Wilkes and colleagues (1) report a study of 109 prescription drug advertisements published in major medical journals in early 1990. The study found that a disturbingly high proportion of those advertisements contained misleading information and appeared to violate existing Food and Drug Administration (FDA) regulations governing the accuracy and balance of prescription drug advertisements. The investigators suggest that new strategies, including increased scrutiny from the FDA, are needed to ensure that pharmaceutical advertisements meet accepted scientific and regulatory standards.The study serves an important purpose. It heightens awareness of the degree to which misleading information...Reference1. WilkesDoblinShapiro MBM. Pharmaceutical advertisements in leading medical journals: experts' assessments. Ann Intern Med. 1992;116:912-9. LinkGoogle Scholar This content is PDF only. To continue reading please click on the PDF icon. Author, Article, and Disclosure InformationAffiliations: Commissioner, Food and Drug Administration Rockville, MD 20857 PreviousarticleNextarticle Advertisement FiguresReferencesRelatedDetails Metrics Cited ByExperimental evidence of consumer and physician detection and rejection of misleading prescription drug website contentDisease awareness campaigns in printed and online media in Latvia: cross-sectional study on consistency with WHO ethical criteria for medicinal drug promotion and European standardsExcessive and Disproportionate Advertising in Peer-reviewed JournalsPsychoactive drug advertising: a comparison of technical information from three countries: Brazil, United States and United KingdomIndustry guidelines, laws and regulations ignored: quality of drug advertising in medical journalsGender bias in cardiovascular advertisementsConflicts between Commercial and Scientific Interests in Pharmaceutical Advertising for Medical JournalsInfluence of the legislation on the advertisement of psychoactive medications in BrazilThe quantity and quality of scientific graphs in pharmaceutical advertisementsConflict of interest and the credibility of medical journalsConflict of interest and the credibility of clinical medicine. A psychosomatic antidoteDESIGN AND REPORTING MODIFICATIONS IN INDUSTRY-SPONSORED COMPARATIVE PSYCHOPHARMACOLOGY TRIALSEconomic Messages in Prescription Drug Advertisements in Medical JournalsSOME LIMITATIONS OF REDUCTIONISTIC MODELS OF MENTAL DISORDERSPharmaceutical Company Internet Sites As Sources of Information About Antidepressant MedicationsSALES AND SCIENCE: CHANGING PATTERNS OF PHARMACEUTICAL AND MEDICAL DEVICE ADVERTISING IN PEER REVIEWED UROLOGY PUBLICATIONS, 1975–2000Patient autonomy and the regulation of direct-to-consumer advertisingSALES AND SCIENCE:A survey of the advertising of nine new drugs in the general practice literatureCharacteristics of Peer Reviewed Clinical Medicine JournalsA Survey of Pharmacists' and Pharmacy Students' Attitudes Toward OTC AdvertisingExtremely unbalancedWhy do american drug companies spend more than $12 billion a year pushing drugs? Is it education or promotion?Drug advertisements that go straight to the hippocampusLa publicidad de los medicamentos: ¿riesgo o beneficio?Health-related messages in consumer magazine advertisingDrug PromotionSeparating the wheat from the chaffThe pharmaceutical industry under attackPreventing HIV Transmission in Health Care SettingsEthics in Pharmaceutical AdvertisingPharmaceutical Ads in JournalsJohn F. Beary III, MDPharmaceutical Advertisements in Medical JournalsRobert H. Fletcher, MD, Suzanne W. Fletcher, MDTake with pinch of salt 1 June 1992Volume 116, Issue 11Page: 950-951KeywordsDrug administrationDrug marketingDrug regulationDrugsFood and Drug Administration Issue Published: 1 June 1992 PDF DownloadLoading ...