What Can Medical Education Learn From Facebook and Netflix?
Authors: Shiv M. Gaglani, M. Ryan Haynes
Journal: Annals of Internal Medicine (2014)

Ideas and Opinions6 May 2014What Can Medical Education Learn From Facebook and Netflix?Shiv M. Gaglani, BA and M. Ryan Haynes, PhDShiv M. Gaglani, BAFrom Johns Hopkins University School of Medicine, Baltimore, Maryland. and M. Ryan Haynes, PhDFrom Johns Hopkins University School of Medicine, Baltimore, Maryland.Author, Article, and Disclosure Informationhttps://doi.org/10.7326/M13-2286 Annals Author Insight Video - Shiv M. Gaglani, BA, and M. Ryan Haynes, PhD In this video, Shiv M. Gaglani, BA, and M. Ryan Haynes, PhD, offer additional insight into their Ideas and Opinions piece, "What Can Medical Education Learn From Facebook and Netflix?" SectionsAboutFull TextPDF ToolsAdd to favoritesDownload CitationsTrack CitationsPermissions ShareFacebookTwitterLinkedInRedditEmail We had a sobering realization during our first semester in medical school: The Web sites that society's future physicians use to socialize (Facebook) and watch television (Netflix) are managed by more sophisticated algorithms than the tools we use to learn medicine. These data-driven companies have developed interfaces and algorithms to capitalize on the modern "attention economy," and they measure success through such metrics as "daily active users" and "time on site." They analyze millions of data points on individual and group use ("Big Data") to develop personalized recommendations, among other techniques, that keep users engaged (1). Given our backgrounds in ...References1. Mayer-Schönberger V, Cukier K. Big Data: A Revolution That Will Transform How We Live, Work, and Think. New York: Houghton Mifflin; 2013. Google Scholar2. Barzansky B, Etzel SI. 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[PMID: 23564745] CrossrefMedlineGoogle Scholar8. Kirschner PA, Merriënboer JJ. Do learners really know best? Urban legends in education. Educational Psychologist. 2013;48:169-83. CrossrefGoogle Scholar Author, Article, and Disclosure InformationAffiliations: From Johns Hopkins University School of Medicine, Baltimore, Maryland.Acknowledgment: The authors thank Johns Hopkins School of Medicine professors Catherine DeAngelis, MD, for her help with editorial review, and Harry Goldberg, PhD, and Patricia Thomas, MD, for their insights into curricular design. These contributors received no compensation for their assistance.Financial Support: In part by the DreamIt Health Technology Accelerator (Philadelphia, Pennsylvania), and the PhD Innovation Initiative Grant from the Johns Hopkins Office of the Provost (Baltimore, Maryland).Disclosures: Disclosures can be viewed at www.acponline.org/authors/icmje/ConflictOfInterestForms.do?msNum=M13-2286.Corresponding Author: Shiv M. Gaglani, BA, 733 North Broadway, Suite 137, Baltimore, MD 21205-2196; e-mail, [email protected]edu.Current Author Addresses: Mr. Gaglani and Dr. Haynes: Johns Hopkins University School of Medicine, 733 North Broadway, Suite 137, Baltimore, MD 21205-2196.Author Contributions: Conception and design: S.M. Gaglani, M.R. Haynes.Analysis and interpretation of the data: S.M. Gaglani.Drafting of the article: S.M. Gaglani, M.R. Haynes.Critical revision of the article for important intellectual content: S.M. Gaglani, M.R. Haynes.Final approval of the article: S.M. Gaglani, M.R. Haynes.Administrative, technical, or logistic support: S.M. Gaglani. PreviousarticleNextarticle Advertisement Annals Author Insight Video - Shiv M. Gaglani, BA, and M. Ryan Haynes, PhD In this video, Shiv M. Gaglani, BA, and M. Ryan Haynes, PhD, offer additional insight into their Ideas and Opinions piece, "What Can Medical Education Learn From Facebook and Netflix?" FiguresReferencesRelatedDetails Metrics Cited ByFirst-Year Experience Implementing an Adaptive Learning Platform for First- and Second-Year Medical Students at the Lake Erie College of Osteopathic MedicineMedical Education Videos for the WorldUsing "big data" to guide implementation of a web and mobile adaptive learning platform for medical studentsThe Association Between Confidence and Accuracy Among Users of a Mobile Web Platform for Medical EducationJason Theobald, BA, Shiv Gaglani, BA, and M. Ryan Haynes, BS, MPhil, PhDLearning through Osmosis: A collaborative platform for medical education 6 May 2014Volume 160, Issue 9Page: 640-641KeywordsAlgorithmsBehaviorDisclosureMedical educationNatural language processingPatient advocacyPulmonary fibrosisSickle cell diseaseTesticular cancer ePublished: 6 May 2014 Issue Published: 6 May 2014 CopyrightCopyright © 2014 by American College of Physicians. All Rights Reserved.PDF DownloadLoading ...