input: User Interface: That's the same as uh on the top of it uh with the the round uh button .
  Industrial Designer: Like this one .
  User Interface: But uh we don't uh we don't uh {disfmarker} we do think it's um well {disfmarker} what if with ease of use , w which prefers the {disfmarker} which the the customer of the user prefers .
  Industrial Designer: It's important . Uh I think th this is device which which has a learning curve . Um novice users u use this device as uh normal users use uh a c a remote control . And after a while they start to develop uh some skills in the the voice recognition functions , and then they will not use this dial as often . But other users who are new to this device need something like that .
  Project Manager: Okay .
  Industrial Designer: They n they need to understand what {disfmarker} uh how to change channels and uh change the volume , so it's easier for them
  Project Manager: Could could I see the scroll bar as uh as as a sort of shortcut ? A a and the voice recognition as well ,
  Industrial Designer: Yeah , maybe so . Yes , it's {disfmarker}
  Project Manager: th maybe you could uh could uh {disfmarker}
  Industrial Designer: Well , it's it's it's another approach , it's more that our um {gap} . {vocalsound} There are there are many ways of doing uh things uh on such a device .
  Project Manager: {vocalsound} Yeah .
  Industrial Designer: It's it's quite easy .
  Project Manager: Okay . Okay , good . And and the case is is rubber ?
  Industrial Designer: Yes , rubber ?
  Project Manager: And the buttons ?
  User Interface: {vocalsound} Plastic or rubber .
  Industrial Designer: {vocalsound} There are plastic or rubber .
  User Interface: Well ,
  Project Manager: Okay ,
  User Interface: yeah .
  Project Manager: and uh the colouring ?
  Industrial Designer: Uh yellow with uh
  Project Manager: {gap} with with grey or black .
  Industrial Designer: grey or black or something like that . Whatever cost uh cost uh the least . {vocalsound}
  Project Manager: {vocalsound} Okay ,
  User Interface: {vocalsound}
  Project Manager: we'll we'll come to that later . Um
  Industrial Designer: {vocalsound}
  Project Manager: okay . Anything else to add or {disfmarker}
  Industrial Designer: No . {vocalsound} Uh maybe we should uh think about these buttons .
  Project Manager: Yeah .
  Industrial Designer: {vocalsound} But {disfmarker}
  Marketing: Well , you could use two of them to programme the um channels on the two channel button ,
  Industrial Designer: Yes , but it {disfmarker}
  Marketing: 'cause you have to assign two channel {disfmarker} new channels .
  Industrial Designer: but these are tasks that are only executed once , I think .
  Project Manager: M uh yeah .
  Industrial Designer: Or not ?
  Project Manager: M m but maybe you do want a programme button to uh for example activate the voice recognition , or train the voice voice recognition .
  Marketing: You {disfmarker}
  Industrial Designer: Well okay . Okay , yeah , that's right . Or something li like that .
  User Interface: And a button for disabling the voice recognition .
  Project Manager: Yeah al although by pressing the button for I n don't know two , three seconds , you could also say it {disfmarker} you'd disable it with a little beep and and {disfmarker}
  Industrial Designer: Yes .
  User Interface: Yeah .
  Project Manager: but o okay , that that's not really really important .
  User Interface: {vocalsound} That's the basic idea , yeah . Of our prototype .
  Industrial Designer: {vocalsound}
  Project Manager: The basic {disfmarker} okay . Okay . Um you thought of some evaluation crit criteria ?
  Marketing: Yes .
  Project Manager: Okay .
  Marketing: Uh my name is not name
  Project Manager: {vocalsound} You are nameless . {vocalsound}
  Industrial Designer: {vocalsound}
  Marketing: but {disfmarker}
  User Interface: {vocalsound}
  Marketing: Uh well , I used the {gap} {disfmarker} the uh {gap} documents . And these uh were the most important criteria .
  Industrial Designer: {vocalsound} Is it spongy ? {vocalsound}
  Marketing: It should be . {gap} {disfmarker} {vocalsound} yeah ,
  Project Manager: {vocalsound}
  User Interface: {vocalsound}
  Marketing: that's uh how the fashion guys uh state it . Fancy look and feel . So {disfmarker}
  User Interface: So just walk through it step by step . I mean , is it fancy , everything {disfmarker} I believe uh I believe it's fancy . {vocalsound}
  Marketing: Uh well appar
  Industrial Designer: I believe it's fancy too .
  Marketing: Yeah , but apparently uh we shouldn't evaluate yet .
  Project Manager: No .
  User Interface: Oh , sorry .
  Marketing: So {disfmarker}
  Project Manager: Okay , so
  Industrial Designer: Okay .
  Project Manager: this {disfmarker} these are the cr uh the criteria .
  Marketing: Yeah , I think these are the most important criteria .
  Project Manager: Okay , well {disfmarker}
  Marketing: So uh
  Project Manager: the then we'll switch to my presentation . Um {disfmarker}
  Marketing: that's about it .
  Project Manager: The production costs . The costs are not under {disfmarker} Can I {disfmarker} {vocalsound} Um this is the {disfmarker}
  User Interface: Twenty two .
  Project Manager: Yeah , it's it's w way above um uh above the the the twelve Euro fifty .
  User Interface: Yikes .
  Project Manager: And what makes it very expensive is uh for example the solar cell . So I guess we should skip that ,
  Industrial Designer: Well it's very expensive .
  Project Manager: because it's not that important .
  Industrial Designer: Okay .
  User Interface: Why does the price and and the s oh , one uh exa
  Project Manager: Yeah , the the price , the the number of items and the the sum .
  User Interface: yeah . The number of uh {disfmarker} yeah .
  Industrial Designer: {vocalsound} Okay .
  Project Manager: Um well , this is what I would call our luxury model . Um if you would {disfmarker}
  User Interface: And and does it {disfmarker}
  Project Manager: if you look at the uh w w w what we could do to make it more um {vocalsound} to make it {vocalsound} just between the twelve Euro fifty , um then I did the following changes . Twelve Euro forty cents I came up with by leaving out the solar cells , um by not using the voice recognition feature ,
  Industrial Designer: Mm-hmm .
  Project Manager: because it's uh it's a four Euro uh addition to the price .
  Industrial Designer: Mm-hmm .
  Project Manager: Um {disfmarker} Yeah , I believe {disfmarker} Uh , push-button , well {disfmarker} {vocalsound} It makes it the thirteen {disfmarker} yeah . Push-buttons are {disfmarker} buttons are are not the most expensive , but do add extra cost .
  Industrial Designer: Hmm .
  Project Manager: So um {disfmarker} yeah , th this design is not um within our price model .
  Industrial Designer: Okay .
  Project Manager: Um {disfmarker}
  Industrial Designer: But I'm afraid it's not complete . Because we use spec uh specic uh special materials , the last item . And you have not added one item there .
  Project Manager: Yeah .
  Industrial Designer: So it's c way too expensive .
  Project Manager: It's still too expensive , yeah . Um {disfmarker}
  User Interface: But that's that's only for the buttons .
  Project Manager: I I guess if we leave the {disfmarker} if we leave this one out , um {disfmarker}
  User Interface: So the button we can use plastic .
  Project Manager: oh . {vocalsound}
  Industrial Designer: {vocalsound}
  Project Manager: And uh maybe not use the special form .
  User Interface: And the pla uh {disfmarker} And a plastic b just plastic buttons , a plas uh instead of rubber .
  Industrial Designer: But it {disfmarker}
  Project Manager: {vocalsound} It becomes a very dull remote control , I know .
  Industrial Designer: Yes .
  Project Manager: But it's the board decision . Um {disfmarker} And um {disfmarker} yeah .
  Industrial Designer: Well , b basically it {vocalsound} {disfmarker} when when this is our only option , we should even consider changing the casing , because I think there's very little added value in uh an enhanced case with these dull functions .
  Project Manager: Yeah . Yeah , I know . Maybe we should look at an {disfmarker} uh focus on another uh {disfmarker}
  Industrial Designer: So {disfmarker} Type of m maybe another market segment .
  Project Manager: Yeah , m uh maybe not not all that fancy , but just way way more easy uh uh um basic
  Industrial Designer: Yeah .
  Project Manager: and uh m maximise the profits
  Industrial Designer: Yes .
  Project Manager: and um {disfmarker}
  Industrial Designer: That's {disfmarker} maybe that's better . {vocalsound}
  Project Manager: Yeah .
  Industrial Designer: Maybe we could uh {disfmarker} we should go for straight and simple ,
  Project Manager: Yeah .
  Industrial Designer: but that's not what uh has been asked .
  Project Manager: I know , I know .
  Industrial Designer: So we should kick the board's uh {vocalsound} {disfmarker} Well {disfmarker}
  Project Manager: {vocalsound} Yeah . Although I think we {disfmarker} yeah , but we could still make uh a remote control that ap uh um applies um more to young people uh by giving it another colour already .
  Industrial Designer: Hmm .
  Project Manager: Um so it is possible to make uh uh a device that attracts a little bit more to young people .
  Industrial Designer: Yes .
  Project Manager: Um but uh I agree it's it's not a fancy high-tech uh device . Definitely not , no . {vocalsound} It's not that innovative .
  Industrial Designer: {vocalsound}
  User Interface: {vocalsound}
  Project Manager: Or however you s pronounce that .
  User Interface: Yeah , too bad . {vocalsound}
  Project Manager: Um so , okay . {vocalsound} Um {disfmarker} Oh ,
  Industrial Designer: {vocalsound}
  Project Manager: this is the wrong one . So uh that means redesign . {vocalsound} We do not have the time o uh now to to redesign the product .
  User Interface: Mm-hmm .
  Project Manager: Um {vocalsound} but we can evaluate the process and um uh uh the satisfaction on how things went . Um I'm not sure if we need to evaluate uh the device first . I guess {disfmarker}
  Marketing: Um well , since we're not gonna manufacture it anyway {disfmarker} {vocalsound}
  Project Manager: Yeah . {vocalsound}
  User Interface: {vocalsound}
  Industrial Designer: {vocalsound}
  Project Manager: Yeah , that's true .
  Industrial Designer: Well , maybe it's good to do it anyway , because if we evaluate it , we we can also determine if our objectives are good .
  Project Manager: We l we can learn . Yeah . Yeah . I agree .
  Industrial Designer: So {disfmarker}
  Project Manager: Well {disfmarker}
  Industrial Designer: Is it fancy ? {vocalsound}
  Project Manager: I d it is it is {disfmarker} {vocalsound}
  Marketing: Uh {disfmarker}
  Industrial Designer: {vocalsound}
  Marketing: Yay . Is it ? Is it fancy ?
  Project Manager: Yeah , I think so .
  User Interface: Um the yellow rubber , I think so .
  Industrial Designer: I think so .
  Project Manager: {vocalsound} You like the rubber , uh Roo . {vocalsound}
  User Interface: {vocalsound} I'm into it . {vocalsound}
  Marketing: {vocalsound}
  Industrial Designer: {vocalsound}
  Marketing: So uh one ?
  Project Manager: Yeah .
  Industrial Designer: But it's not that fancy .
  Project Manager: No , I'll I'll I'll give it a two .
  Industrial Designer: I mean I think uh {disfmarker} I think it would have been more fancy if we used the titanium housing {disfmarker} the casing . It would be even more {disfmarker}
  Project Manager: You like tita {vocalsound}
  User Interface: {vocalsound}
  Industrial Designer: oh , you really like titanium . I'm I'm into it . {vocalsound}
  Marketing: {vocalsound}
  Project Manager: That's a flavour as well .
  User Interface: {vocalsound}
  Industrial Designer: It has flavour . Yes , that's right . {vocalsound} You should taste it . {vocalsound}
  Project Manager: {vocalsound} Right . Um {disfmarker}
  User Interface: {vocalsound}
  Project Manager: Yeah , I know ,
  Marketing: Is it uh {disfmarker}
  Project Manager: but but it {disfmarker} but that's fancy in the way um {disfmarker} {vocalsound} I mean fancy has has a lot of {disfmarker}
  Industrial Designer: It has to do with fashion , I guess .
  Project Manager: Yeah .
  User Interface: It's trendy trendy , fun {disfmarker} {vocalsound}
  Industrial Designer: So do {disfmarker}
  Marketing: And w
  User Interface: yeah .
  Marketing: yeah , w what they want {disfmarker} wanted was uh colours and soft materials .
  Project Manager: Yeah .
  Marketing: So in that way {disfmarker} It {disfmarker} it's fancy .
  Project Manager: It applies . It {disfmarker} yeah .
  User Interface: Well , just {vocalsound} give it a two .
  Industrial Designer: Okay .
  Project Manager: Yeah .
  Industrial Designer: Yes .
  User Interface: It's not the ultimate uh fancy two , but {disfmarker}
  Industrial Designer: I think I th I think it would have been {disfmarker} I would have think {disfmarker} uh it could have been more fancy by using the double-curved case . It would have been even more fancy , but we decided not to , because if we use a double-curved case , we could not use solar .
  User Interface: Yeah , but that's sti that's uh {disfmarker}
  Industrial Designer: So {disfmarker}
  User Interface: {vocalsound} Looking at the user uh needs , we only uh don't {disfmarker} we don't have the double-curved case . We w we do have uh the rubber , we do have the colours . That's two out of three . So I believe uh we are close uh to two .
  Industrial Designer: Yes .
  Project Manager: Yeah , I I agree .
  Industrial Designer: Yes , I agree too . It's okay . We did {gap} {disfmarker} yes , we did good .
  Marketing: Okay , and uh was it innovative ?
  User Interface: {vocalsound}
  Project Manager: Well ,
  Marketing: {vocalsound}
  Project Manager: with the voice recognition feature and uh {disfmarker}
  User Interface: But that's not in it . Ov or can we {disfmarker}
  Marketing: Yep .
  Project Manager: No , we are evaluating this this uh design now . This prototype .
  Industrial Designer: Well , let's let's {disfmarker} this product .
  User Interface: Okay .
  Industrial Designer: So I I I think it is . I think it's innovative .
  Project Manager: Yeah .
  User Interface: {vocalsound} And the scroll uh wheel . The solar {disfmarker} not many remotes have the solar , I think .
  Industrial Designer: No . It could have been a little bit more innovative u by using the kinetic uh energy source , but it's it's way too {disfmarker}
  Marketing: Yeah , and uh {disfmarker}
  Project Manager: That would have been a thrill .
  Industrial Designer: yes , but {disfmarker}
  Marketing: So uh also a uh two ?
  Industrial Designer: I think uh it's a two .
  Project Manager: Yep .
  Marketing: Is it easy to use ?
  Project Manager: I'm not sure . {vocalsound} I'm not sure .
  User Interface: Yeah .
  Industrial Designer: {vocalsound}
  Marketing: {vocalsound}
  User Interface: Well yeah , the voice recognition of course is hard to learn , I think . Well , hard {disfmarker} it's not for the for the e for the elderly . They won't use it .
  Industrial Designer: {vocalsound} Well , but there are two parts in this remote control . What you see here is is the basic part . Everybody can use it , so that's easy to use .
  Project Manager: Yeah .
  Industrial Designer: That's for a novice user . When you have a more advanced , elaborate user , well , such a user really would like to explore all these additional functions . So in that in that way it is advanced ,
  Project Manager: Yeah .
  Industrial Designer: and I think it's easy to use for for both uh types of users .
  User Interface: I think {disfmarker} I think a three .
  Industrial Designer: So uh {disfmarker} It's maybe {disfmarker} it's not very uh easy for {disfmarker}
  User Interface: {vocalsound} Wouldn't give it more .
  Project Manager: Uh I'm doubting {disfmarker} doubting as well . Um {disfmarker}
  Marketing: Well the p the most important function is easy to use . The the zapping , channel switching , volume . But the more advanced functions are probably a bit harder .
  Project Manager: Okay . Uh two or three ? Three ? Wha wh what would be your guess ? I mean ease of use um does not only apply to the most basic functions .
  Industrial Designer: Okay .
  Project Manager: It's the uh it's it's overall . Is the device easy to use ?
  Industrial Designer: Yeah , that's right . You're right in that , but I {gap} {disfmarker} I guess uh an advanced user will will find the voice recognition function easy to use ,
  Project Manager: Yeah .
  Industrial Designer: because he is already {disfmarker} he or she is already an advanced user .
  Project Manager: Yeah .
  Industrial Designer: So {disfmarker}
  Project Manager: Um {disfmarker} Okay .
  Industrial Designer: After all , I think {disfmarker} personally I would give a two . But {disfmarker}
  Project Manager: Uh Roo , a three ?
  User Interface: Yep .
  Project Manager: Ruud ?
  Marketing: Good question . Uh I'll go uh for the two .
  Project Manager: Okay . {vocalsound}
  Marketing: {vocalsound}
  User Interface: {vocalsound}
  Industrial Designer: So , it's two , two and three . Two threes . So that's ten .
  Project Manager: So I could make it e easy ?
  User Interface: If you make it a four it will be three in general .
  Industrial Designer: So that's w No , two and a half .
  User Interface: If he makes it a four . Not a three .
  Industrial Designer: Six and four . Six and four is ten . Divided by four is two and a half . So {disfmarker}
  User Interface: Darn . Nee .
  Industrial Designer: Yes . {vocalsound}
  Marketing: Hmm ? Huh ?
  Project Manager: Roo . {vocalsound}
  User Interface: A seven , a three {disfmarker} {vocalsound} No .
  Marketing: Yeah . I yeah {gap} .
  User Interface: A four and a three together .
  Industrial Designer: {vocalsound} Four ?
  User Interface: Yeah , you have a two , he has a two . Three ?
  Marketing: Yeah ,
  Industrial Designer: Two ?
  Marketing: two , two , three {disfmarker}
  Project Manager: No ,
  User Interface: And a three ?
  Project Manager: I haven't said anything yet .
  User Interface: Nee . I know .
  Marketing: No . {vocalsound}
  Project Manager: Okay , but if I would say a three , then it's six , and four is ten . Divided by four is two point five .
  Industrial Designer: Divided by four .
  User Interface: Yes . So if you want to have the conclusion as a three {disfmarker} three . Then you would make a four . If you fill out a four {disfmarker} {vocalsound} {vocalsound}
  Project Manager: But I'm filling in a three .
  Industrial Designer: That's not even {disfmarker}
  Project Manager: Does it {disfmarker} will {disfmarker} so it will be a two point five .
  Marketing: {vocalsound}
  Industrial Designer: But that's not possible to fill in ,
  Project Manager: Yes , it is .
  Industrial Designer: so we have to round it . {vocalsound}
  Marketing: {vocalsound} Is it easy to find ? {vocalsound}
  Project Manager: {vocalsound} I have a veto . {vocalsound} Exactly . It's not about the content , it's about {disfmarker} okay , um is it easy to f Yeah , definitely .
  User Interface: Yeah ,
  Industrial Designer: Yes .
  User Interface: we haven't re uh re uh really worked it out , but you c you can you can just say find and he repeats find .
  Industrial Designer: It it most definitely is {disfmarker} it's very easy .
  Project Manager: Yeah , or beeps or {disfmarker} yeah .
  User Interface: Yeah , but that's the that's the the basic idea of the the speaker uh {disfmarker}
  Industrial Designer: Yes . Maybe {disfmarker} Uh I I think I think {disfmarker}
  Project Manager: I'm here , I'm here . {vocalsound}
  Industrial Designer: something like that . Maybe you have to uh programme it once , so to that l respond to uh a certain word or a certain sentence , something like where are you , and then it will sing I'm here . So something like that .
  Project Manager: Yeah . Yeah .
  User Interface: But even without it {disfmarker}
  Project Manager: Yeah .
  Marketing: {vocalsound}
  Project Manager: Well , I uh {disfmarker}
  Industrial Designer: So , I th
  Project Manager: we should not uh stay too long on this subject uh because of the time , but I personally give it a one .
  User Interface: Yeah .
  Project Manager: Um Sebastian ?
  Industrial Designer: {vocalsound} Yeah , me too .
  User Interface: Me too .
  Marketing: Yeah , I agree .
  Project Manager: Right , well . The feel of the remote control is spongy . Well , uh
  Marketing: {vocalsound}
  Project Manager: it can't be more spongy . So {disfmarker} {vocalsound}
  Industrial Designer: Well , it can be . There are cases um in which the outside casing is {disfmarker} um can be {disfmarker} uh how d how do you prono is is moldable .
  User Interface: Was it one of our options ?
  Industrial Designer: No , it's not one of our option ,
  Marketing: No . Uh
  Project Manager: No okay , but but
  User Interface: So , in the in {disfmarker}
  Industrial Designer: but when you look in the market , when you look {disfmarker}
  Marketing: this this was a most spongy option . {vocalsound}
  Project Manager: for the options given , it's the most spongy one .
  Industrial Designer: Uh yes ,
  User Interface: Yeah .
  Industrial Designer: but that's not that's not uh what they are talking about , I think . Because we compare all these uh characteristics {disfmarker} characteristics with uh market {disfmarker} uh with with the real market .
  Project Manager: Yeah . Yeah .
  Industrial Designer: So there are uh remote controls out there which are a lot more spongy . They're out there . {vocalsound}
  Project Manager: {vocalsound} They're out there . {vocalsound}
  User Interface: {vocalsound} But I think in this case in this case we've done the best we could .
  Marketing: {vocalsound}
  Project Manager: Yeah .
  Industrial Designer: Yes , but it's not good enough ,
  Project Manager: {vocalsound} I'll give it a one .
  Industrial Designer: so it's a two .
  User Interface: {vocalsound} {vocalsound} I wan I'll take one .
  Industrial Designer: You take one ? What do you give it ?
  Marketing: Well yeah , it depends , 'cause it's the most spongy we could {disfmarker}
  Project Manager: Yeah , I know , but you have to name a fig uh a number . {vocalsound}
  Marketing: but {disfmarker} yeah .
  Project Manager: Because we need to go on {disfmarker} in {disfmarker} for the time .
  Marketing: Well , if I give it a one there'll be one hell of a calculation .
  User Interface: It will be a one . {vocalsound}
  Marketing: So I'll just give it a two and make this a one point five .
  Industrial Designer: No no no . Uh I'll I'll change it , I'll make it m my my mark will be a four . {vocalsound}
  Project Manager: {vocalsound} You are {disfmarker}
  User Interface: {vocalsound}
  Marketing: {vocalsound}
  Project Manager: okay .
  User Interface: {vocalsound}
  Project Manager: The remote control offers enough features .
  User Interface: {vocalsound}
  Project Manager: Well , Ruud , what what do you think about it ?
  Marketing: Well , the basic layout doesn't offem {disfmarker} offer much , but the voice recognition could add a lot . So {disfmarker}
  Industrial Designer: {vocalsound} Basically it's it's completely programmable .
  Marketing: Yeah , depends .
  Project Manager: Yeah .
  Industrial Designer: You can add very m much functionality by uh using the voice recognition mode .
  Project Manager: Yeah , I know .
  Industrial Designer: So it's quite advanced .
  Project Manager: What what we didn't talk about is um uh {disfmarker}
  User Interface: Yeah , but {vocalsound} it ha doesn't has the digits . I believe it's {disfmarker} If you uh ask yourself it offers enough features , I don't I don't think it is {disfmarker} it has all the features um a normal remote has .
  Project Manager: I think it has .
  Marketing: Uh depends on what you uh implement in the speech feat
  Project Manager: Yeah . Bec because you can um {disfmarker} we didn't talk about it , but you do have uh remote controls that are able to adapt another signal . So ,
  Industrial Designer: Yes .
  Project Manager: you place a a regular uh remote control in front of the other one , hit the one or the two or the three , whatever , and it r records the uh the um {gap} {disfmarker} the the signals .
  Industrial Designer: Has uh the signals sent to it .
  User Interface: Yeah .
  Marketing: Signal .
  Project Manager: So you could uh uh uh enter any comment you like , as long it's able to {disfmarker} as long as our device is able to reproduce the infrared signal . So I think th this uh this is uh a a remote control with a very high level of features .
  Industrial Designer: Absolutely .
  Project Manager: Although there are i a few buttons , but the inside is is quite uh advanced .
  Industrial Designer: Yes . But that {disfmarker} that's its power , I guess , because uh a regular programmable uh remote control contains , well , uh really a lot of buttons . At at least uh forty buttons .
  Project Manager: Yeah . Yeah .
  Industrial Designer: So it's it's quite s complicated to get uh to get used to . And this is quite s simple .
  Project Manager: Yep .
  Industrial Designer: You can use your voice to to programme it . It's {disfmarker}
  Project Manager: Yeah . Okay , um let's give it a number . I'll give it uh a one . For for the {disfmarker} for this t uh type of market , I think it's a one .
  User Interface: I'll give a two .
  Industrial Designer: {vocalsound} Yeah , I'll give it a one .
  Marketing: Um I think think a one , 'cause {gap} v with a voice recognition you could add anything you want , so that's like um {disfmarker}
  Industrial Designer: Yes . I I've {disfmarker} I think we've uh succe succeed in in developing a product that's actually quite good , but not for this kind of market , and not for this kind of price .
  User Interface: {vocalsound} {vocalsound}
  Project Manager: Yeah .
  Industrial Designer: So {disfmarker}
  Project Manager: So high quality , low acceptance .
  Industrial Designer: Hmm .
  Project Manager: The product is is is uh b high qua uh has a high quality and and is uh advanced . But {vocalsound} whether or not our clients are are um willing to pay twenty five Euros for this kind of device is doub is {disfmarker} well , is not sure .
  Industrial Designer: Yes . Mm-hmm . Mm-hmm .
  Project Manager: D do you agree ?
  Industrial Designer: Yes , I agree . I {disfmarker}
  Marketing: Maybe even because it doesn't look advanced .
  Project Manager: {vocalsound} Yeah . Maybe we should have a radar uh {vocalsound} function . {vocalsound}
  Industrial Designer: Yeah , okay .
  Marketing: {vocalsound}
  Industrial Designer: But {disfmarker} {vocalsound} Yes .
  User Interface: But we could {disfmarker} couldn't uh {disfmarker} what what's the selling price ? Fifty ?
  Project Manager: Twenty five Euros .
  User Interface: Uh twenty five . And costs were twelve fifty .
  Project Manager: Yeah .
  User Interface: But even now , if only our production costs w {vocalsound} uh were exceeded the double , Think . Production cost was {disfmarker} were t uh was twenty two ?
  Project Manager: Mm-hmm .
  User Interface: So uh {gap} selling price uh would be uh {disfmarker}
  Industrial Designer: M about fifty Euros .
  User Interface: yeah .
  Industrial Designer: That's quite ex
  User Interface: That's price , but w w
  Industrial Designer: well , it's not it's not very expensive for a remote control that that has this functionality .
  User Interface: No . An original remote control of any T_V_ kind , uh a Phillips remote control , y you pay uh {disfmarker}
  Industrial Designer: Yes , it's more than fifty Euros . It's quite expensive , yes .
  User Interface: Yeah , I kn I know uh from a few years ago , it it it costed hundred Gilders .
  Project Manager: Bu but {disfmarker} well {disfmarker} yeah , I know , but you're paying for th for the brand , because there are uh remote controls which control your stereo , television , D_V_D_ , C_D_ player , for under twenty five Euros .
  Industrial Designer: Yes . Yes , but you can you c Yes , but you can learn this thing , all these functions .
  Project Manager: Yeah .
  Industrial Designer: And it's easier to use because those uh remote controls don't offer voice recognition
  Project Manager: {gap} .
  Industrial Designer: and this one does .
  Project Manager: Yeah .
  Industrial Designer: So I think it's worth its price .
  Project Manager: Okay . Um you had an overall rating . Um {disfmarker}
  Marketing: Yeah , but uh {vocalsound} with these ratings uh
  Project Manager: That's counting .
  Industrial Designer: Well , it's it's about one point five . Something like that .
  Marketing: should be about one point s seven ,
  User Interface: Four six seven eight .
  Marketing: yeah .
  Project Manager: Okay .
  User Interface: Nine divided by six .
  Project Manager: Okay . Um we'll go further on with the the rest of the evaluation . About the project itself , not about the product . Um {disfmarker} What did you think about uh the process , the project process ? Ruud ?
  Marketing: {vocalsound}
  Industrial Designer: {vocalsound}
  Marketing: {vocalsound}
  Project Manager: {vocalsound} Try to translate that . {vocalsound}
  Industrial Designer: Well {disfmarker} {vocalsound}
  User Interface: {vocalsound}
  Marketing: {vocalsound}
  User Interface: Hmm . {vocalsound}
  Project Manager: Any any other {disfmarker} Uh , Roo ?
  User Interface: Yeah , I think uh {disfmarker}
  Industrial Designer: Well , I think {disfmarker}
  Marketing: Ye
  Project Manager: {vocalsound} Roo . {vocalsound}
  User Interface: {vocalsound} The process was good .
  Industrial Designer: {vocalsound}
  User Interface: But w um we weren't aware of the prices of the costs .
  Project Manager: Yeah .
  User Interface: And and that was the the big deal . I if we knew that before , we c we could have made
  Industrial Designer: Mm . Actually , we had {disfmarker}
  User Interface: the the choice between {gap} what {disfmarker}
  Project Manager: Better decision .
  Industrial Designer: Yes .
  User Interface: yeah .
  Industrial Designer: We had we had too little information actually .
  Project Manager: Yeah .
  Industrial Designer: So {disfmarker} And uh um the the the {disfmarker} well , looking at room for creativity , there was w way too {disfmarker} the the choice of components was way too narrow .
  Project Manager: Less . Yeah .
  Industrial Designer: So there was not really a process of uh {disfmarker}
  Project Manager: So we could we we could be {disfmarker} we could've been creative . But um it was tempered by the choice of components and the the price .
  Industrial Designer: Well {disfmarker} Yes .
  Marketing: The prices .
  Industrial Designer: Well , in the first meeting we we already were very creative .
  Project Manager: Yeah .
  Industrial Designer: We we thought of possibilities {vocalsound} who are not possible uh with the the current uh offer of uh manufacturing components . So {disfmarker}
  Project Manager: Yeah .
  Industrial Designer: We're tempered by that , yes .
  Project Manager: Okay , Roo ? Any other thoughts on that ?
  User Interface: No , no .
  Project Manager: Ruud ?
  Marketing: I agree .
  Project Manager: You agree , okay . Uh leadership .
  User Interface: Fantastic . {vocalsound}
  Industrial Designer: {vocalsound}
  Marketing: {vocalsound}
  Project Manager: {vocalsound} Okay , Roo's on for his promotion . {vocalsound}
  User Interface: {vocalsound}
  Marketing: {vocalsound}
  User Interface: {vocalsound}
  Industrial Designer: Yeah , {gap} okay .
  Project Manager: Okay .
  Industrial Designer: I think we're a good team .
  Project Manager: I think so too , it's it's it's uh of course a laboratory environment . I missed it um to be able to contact you in between and uh say uh , hey Roo uh {gap} . {vocalsound} Um {disfmarker}
  User Interface: Yeah .
  Industrial Designer: Yes .
  Marketing: {vocalsound}
  User Interface: {vocalsound}
  Industrial Designer: {vocalsound} Well , I tried once , but that was not allowed . {vocalsound}
  Project Manager: Yeah . {vocalsound} So um {disfmarker}
  User Interface: {vocalsound}
  Marketing: {vocalsound}
  Project Manager: Yeah , but but si uh w w w {gap} {disfmarker} when taken in account the the situation , uh I think we performed pretty well .
  Industrial Designer: I think so too .
  Project Manager: Yeah . Um
  User Interface: Yeah .
  Project Manager: the means , the SMARTboard , the digital pen . Did you like 'em ?
  Industrial Designer: {vocalsound} Uh . The digital pen was okay , but SMARTboard was really bad .
  User Interface: Yeah .
  Project Manager: Because of the response
  Industrial Designer: It {disfmarker} it's {disfmarker}
  Project Manager: or {disfmarker}
  User Interface: Response
  Industrial Designer: The response is very slow
  User Interface: and {disfmarker}
  Industrial Designer: and the possibilities are very limited . It's not accurate .
  Project Manager: Okay . Uh {disfmarker}
  User Interface: Uh it it has {disfmarker} yeah . Yeah , it's not accurate . The p the pointing of the pen is not um the place where it it writes its {disfmarker} um uh where it uh {disfmarker}
  Marketing: Draws .
  User Interface: Yeah , where it draws . It's uh {disfmarker} the drawing on on the b on the board is {gap} r right from the pen .
  Project Manager: Okay , so
  User Interface: So uh {disfmarker} {vocalsound}
  Project Manager: it it had to be um better aligned , or what's the word ?
  User Interface: You to take in account that your {disfmarker} you m
  Project Manager: Uh yeah .
  User Interface: yeah uh {disfmarker}
  Industrial Designer: Maybe it's {disfmarker} it needs to be calibrateds .
  User Interface: It's too slow {disfmarker}
  Project Manager: It it was calibrated just before this meeting . Uh the one before , the third meeting .
  Industrial Designer: It is ?
  Project Manager: So uh it's not the calibration ,
  Industrial Designer: Okay .
  Project Manager: it's the thing itself , I think .
  User Interface: Hmm .
  Industrial Designer: Okay .
  Project Manager: Uh Ruud , w uh did you use the pen a lot ? Or not at all ?
  Marketing: No .
  Project Manager: Not at all .
  Marketing: Not really .
  Project Manager: Okay . I thought it was quite a handy uh thing ,
  Industrial Designer: I I think so too .
  Project Manager: although I would like to see um O_C_R_ .
  User Interface: Yep .
  Industrial Designer: Yes . Yes .
  User Interface: If it has O_C_R_ {vocalsound} , uh I think uh I would use , but uh I I just uh took notes for myself and and and that's it .
  Project Manager: Yeah .
  User Interface: It w it w yeah . It was necessary for me to uh {disfmarker}
  Project Manager: To digitise them .
  User Interface: Yeah , because if I want something on the computer , I just type it .
  Project Manager: Yeah .
  User Interface: I type faster than I write .
  Industrial Designer: Mm-hmm .
  Project Manager: Yeah .
  User Interface: So {disfmarker}
  Industrial Designer: But I think it's a great solution for uh for uh a known problem , uh writing down some notes , some some inf uh information , and then um forgetting your notebook somewhere and losing all that information .
  Project Manager: Yeah .
  Industrial Designer: Because you have everything in one place and it's quite easy quite easy {disfmarker} it's it's possible to make this information digital and share it with others in a quite easy way .
  Project Manager: Yeah .
  Industrial Designer: I think it's a good product . I only think it's th the the shape of the pen is too big .
  Project Manager: Yeah .
  Industrial Designer: It's not quite uh ergonomic . Eco ergonomic .
  User Interface: Economic .
  Project Manager: I know .
  User Interface: {vocalsound}
  Project Manager: Yeah . Okay . Um {disfmarker} What w Uh Ruud , what did you think about the SMARTboards ?
  Marketing: Oh , I only use it to draw a rabbit ,
  Project Manager: Yeah . Okay , you can't really decide . No .
  User Interface: {vocalsound}
  Marketing: so {disfmarker} {vocalsound} can't say much about it .
  Project Manager: I missed a feature to easily select uh a slide and uh distribute it to the laptops . I think that would be very easy if you could say okay , I want to use this for my own work or my own presentation further on or {disfmarker}
  User Interface: Yeah .
  Industrial Designer: Yes .
  Marketing: No , or the other way around .
  Project Manager: Or the other way around , that you could show {disfmarker} but m
  Industrial Designer: Yes , yes .
  User Interface: But y you can {disfmarker}
  Industrial Designer: That's quite what PowerPoint does .
  Marketing: Yeah .
  Project Manager: I know .
  User Interface: if you save this image , you can open it in your shared work folder .
  Project Manager: I know , but {disfmarker}
  User Interface: So it's almost {disfmarker}
  Project Manager: I know , but we couldn't use that feature ,
  User Interface: yeah .
  Project Manager: so I missed it .
  User Interface: Yep .
  Project Manager: We weren't able to do that . At least the {disfmarker} um I wasn't explained how to do such a th
  User Interface: Mm-hmm . {gap} . A and the function of of filling an an uh an oval or an an object .
  Industrial Designer: An object , yes . Yes .
  User Interface: I it's not possible {disfmarker}
  Industrial Designer: The drawing cap capabilities are very limited .
  User Interface: yeah .
  Project Manager: Okay .
  Industrial Designer: And and uh w you were {disfmarker} when you're using uh Windows , you're used to a certain interface and certain buttons , uh which you can use for drawing .
  Project Manager: Yeah .
  Industrial Designer: And a lot of these buttons don't appear here . So it's {disfmarker}
  User Interface: Oh it looks like paint actually .
  Project Manager: Okay , so y it {disfmarker} it's not even as advanced as paint .
  Industrial Designer: Not not uh n not {gap} way .
  Project Manager: Yeah .
  Industrial Designer: {vocalsound} It's quite uh limited .
  Project Manager: Okay . Uh no . {vocalsound}
  Industrial Designer: {vocalsound}
  Marketing: {vocalsound}
  Project Manager: Yeah , the project is evaluated . Um but , well , we need to redesign uh the product .
  Industrial Designer: Okay . Oh , very good , celebration .
  Project Manager: Celebrate
  User Interface: Great . {vocalsound}
  Industrial Designer: Pop uh pop up the champagne . {vocalsound}
  Project Manager: Okay . {vocalsound} Um
  User Interface: It was a privilege working with you . {vocalsound}
  Project Manager: you're dismissed . {vocalsound}
  User Interface: {vocalsound}
  Project Manager: No , I think we are uh ready .
  Industrial Designer: Okay .
  User Interface: To private rooms ? {vocalsound}
  Industrial Designer: I see some action over there .
  Project Manager: Private room , Roo . That sounds quite scary .
  Industrial Designer: {vocalsound}
  User Interface: {vocalsound}
  Industrial Designer: Okay .
  Project Manager: No , let's find uh the way to {gap} . {vocalsound} {gap} .
  Industrial Designer: {vocalsound}
  User Interface: {vocalsound}
  Industrial Designer: {gap} uh we're done , we're finished , {gap} I believe . So , are there any more cycles in this process ? I think not .
  Project Manager: I don't believe so . Well , maybe we'd {disfmarker} get an email . Thank you for your {disfmarker}
  Industrial Designer: But um how much time did we get for this meeting ?
  Project Manager: Forty minutes .
  Industrial Designer: And how much time is left ?
  Project Manager: A minute or or ten maybe . M
  Industrial Designer: Ten minutes .
  Project Manager: Yeah , ten or five .
  Industrial Designer: Okay . Okay .
  Project Manager: So , we can uh redesign our uh {disfmarker} Uh I would like to {disfmarker}
  Industrial Designer: {vocalsound} Well , I think we we we all know what the redesign should be . A simple , dull , uh one-coloured box .
  Marketing: And no added value . At all .
  Industrial Designer: No , it's it's just the same product that is already on the market .
  Marketing: So {disfmarker}
  Project Manager: Oh .
  User Interface: But you see the problem ,
  Project Manager: Yeah .
  User Interface: y you can't continue your uh your line . Well , it's fluffy alright . {vocalsound} Spongy . A giraffe ? {vocalsound} {vocalsound}
  Industrial Designer: What is that ?
  Project Manager: Yeah . {vocalsound}
  Industrial Designer: It's a giraffe eating a {disfmarker} eating leaves from a tree .
  Project Manager: It's blue tongue .
  Marketing: In interesting design .
  Project Manager: Yeah . {vocalsound} This is a new model . But {disfmarker} {vocalsound}
  Marketing: {vocalsound}
  Industrial Designer: So you're actually promoting Bluetooth . Or blue tongue . {vocalsound}
  Project Manager: Blue tongue . {vocalsound}
  User Interface: {vocalsound}
  Marketing: {vocalsound} Oh uh it it does uh have a natural uh feeling .
  Project Manager: {vocalsound} It's spongy . {vocalsound}
  Marketing: So {disfmarker}
  User Interface: {vocalsound}
  Industrial Designer: {vocalsound}
  Marketing: Yeah . {vocalsound}
  Project Manager: {gap} . {vocalsound} That is uh {disfmarker} it's a new feature next to Bluetooth to um disable all Bluetooth devices . Um {disfmarker}
  User Interface: {vocalsound}
  Industrial Designer: {vocalsound} Blue tongue .
  Marketing: {vocalsound}
  User Interface: {vocalsound} Right .
  Industrial Designer: Okay . Let's wrap it up .
  Project Manager: Yeah , we're done here .
  User Interface: {vocalsound}
  Industrial Designer: {vocalsound}
  Project Manager: Gentlemen , thank you for your cooperation .
  Industrial Designer: Thank you Mister manager . {vocalsound}
  Project Manager: {vocalsound}
  Marketing: {vocalsound}
  Industrial Designer: Now , {vocalsound} let's have uh a bottle of champagne .
  User Interface: {vocalsound} {gap} . Leave it here .
  Project Manager: Yes .
  User Interface: That's alright . {vocalsound}
  Industrial Designer: {gap} .
  Marketing: {gap} .
  Project Manager: {gap}
input_prefix: What did Industrial Designer propose in the discussion of production costs?