Product: Joico Blonde Life Brightening Shampoo 10.1 fl oz and Conditioner 8.5 fl oz Duo
Brand: Joico
We love blondes. Were fanatical about them. And we go especially gaga over those who proudly and unabashedly choose to lighten up. For that very reason, weve created Blonde Life, a luminous line of care and lightening products created specifically for hair thats been bleached, double-processed, or lifted to new heights: gorgeous, shiny, healthy intentionally blonde. Our Brightening Shampoo, Conditioner, Masque, and Powder Lightenercreated with cutting-edge Arginine and an exotic blend Monoi and Tamanu oilsbanish the challenges of brassiness, off-tones, fading, and damage that blondes face on a daily basis. Trust us, with Blonde Life, you really will have more fun. Theres nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted hair with our extraordinary sulfate-free Brightening Shampooa satisfying experience that lifts away dirt and oil, restores hairs optimal pH level, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply cant muster. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands. Hows that for fun? Forget those dense, overly heavy moisturizing treatments designed for bleach blondes. Weve teamed the lightness of a lotion and the power of a serum in our deeply nourishing Brightening Conditioner that instantly revives blonde hair without weighing things down. Each highlighted strand is polished to a high gleam, giving you the kind of champagne shine and detangling power that makes you feel bubbly all over
Perfect choice for: Any bleached, double-processed, or high-lifted blonde hair. The kind you get on purpose
The inside secret: Our Bio-Advanced Peptide Complex actually targets and reconstructs damaged strands
The naturally-occurring amino acid, Arginine, is replenished, and an exotic blend of Polynesian and Tahitian Tamanu and Manoi oils hydrate and bump up that big-time blonde shine

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