Product: Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible
Amazon #1 Bestseller in Public Relations and Sales & Selling for Small Business 
 
Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing—brand identity. Does yours stand out from the crowd? 
 
With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company. 
 
Whether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more—and at higher prices—giving the customers exactly what they want and sending your profits through the roof. 
 
In Brand Identity Breakthrough, you will learn… 
 
• How to incorporate a unique selling proposition into your branding 
• The best methods for selling products to customers as a small business 
• How to use business storytelling to sell products in both physical and online marketplaces 
 
 
Table of Contents 
 
Section I: Why Identity Matters 
Chapter 1: Can You Tell a Good Story? (The Importance of Business Storytelling) 
Chapter 2: When Good Ideas Fail 
Chapter 3: Why Entrepreneurs Fail to See Their Own Value 
Chapter 4: Why Others Fail to See Your Value 
 
Section II: Creating Your Brand Identity 
Chapter 5: Uncovering Your Core Values 
Chapter 6: Developing a Unique Selling Proposition 
Chapter 7: Crafting Your Personality Profile 
Chapter 8: Knowing Your Target Audience 
 
Section III: Telling Your Story to the World 
Chapter 9: How to Sell Who You Are (Your Brand Identity as a Sales Pitch) 
Chapter 10: How to Speak with Clarity, Authority, & Authenticity 
Chapter 11: How to Display Your Character Through Writing 
Chapter 12: How to Educate Your Audience About Your Brand Identity 
 
Section IV: Brand Identity Case Studies 
Case Study #1: Unifying Brand Meaning Across Every Domain 
Case Study #2: Pre-Seeding a Two-Sided Marketplace for Launch 
Case Study #3: Turning a Charitable Project into a Profitable Movement 
Case Study #4: Skyrocketing a Personal Brand through Narrative Focus 
Case Study #5: Embracing Personality in a Technical Niche 
 
Section V: Resources for Prospective Entrepreneurs 
Appendix 1: Entrepreneurial Terms Defined 
Appendix 2: 50 Useful Starting Questions for New Entrepreneurs 
Appendix 3: Making Money Online

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