Product: Analysis of Geoffrey Moore's Crossing the Chasm
Please note: This is an analysis of Crossing the Chasm, not the original book.  Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Consumers (1991, third edition published in 2014) by Geoffrey Moore is a guide for high-tech companies that wish to transition successfully from a small, technically minded customer base to a larger general market.  Customers within a given market adopt new products at different points during their development....  Purchase this in-depth analysis to learn more.

Search query: crossing the chasm
Relevance: Exact