Product: Blog to Win Business: How to Enchant Readers and Woo Customers
"Henneke does it again! This IS the business blogger's survival guide. Keep this ammo on your bookshelf if ever you find yourself in a lurch." ~ Sean Work, Director of Inbound Marketing, KISSmetrics 
 
"You could easily find 1,000 books and courses about blogging like a pro, but you won’t find a more useful and engaging one. Henneke’s book will answer every question you have, give you countless shortcuts, and light a fire under your butt to start cranking out hot blog posts. It’ll also make you hungry." ~ Barry Feldman, Feldman Creative 
 
"Henneke's book might be the most useful guide on business blogging ever written. I highly recommend it to anyone who’s blogging to promote their company." ~ Jon Morrow, CEO and Founder of Boost Blog Traffic LLC 
 
Would you like to win customers with your blog? 
Are your blog posts not as good as you’d like them to be? Or are you unsure what to blog about? 
 
 Blog to Win Business teaches you how to write blog posts your customers love to read and share. This practical book takes you through the various elements of blog writing – from developing a unique voice to generating ideas and composing compelling headlines. 
 
This book doesn’t just explain how to write a blog, it also helps you decide what to write and how to position your blog as a must-read resource in your industry. It has been described as probably the most useful guide to business blogging. 
 
Your guide to writing a company blog 
This guide explains in simple steps how to write blog posts that engage readers and woo clients: 
 
Write lip-smackingly good headlines that entice people to read your posts 
Position your blog as a voice of authority 
Generate an endless stream of ideas for blog posts your customers crave to read 
Make your blog more engaging by describing your ideal reader  
Develop a unique voice to stand out in a sea of me-too blogs 
Captivate your readers with your blog opening  
Inspire your readers with your final paragraph  
Create a natural flow to hypnotize your readers  
Seduce Google to send you relevant traffic  
 
This guide is easy to read and fun. It includes straightforward advice on how to practice and improve your blog writing. 
 
 Would you like to gain more readers and turn them into customers?  
Blog to Win Business also includes: 
 
The 5 mistakes you must avoid when defining your blog purpose 
How to get unstuck when your fountain of inspiration runs dry 
A complete editing checklist to make your blog posts more conversational 
The 4 rules for writing delicious sentences 
The 3-step formula for writing irresistible headlines 
This is NOT a stuffy, lengthy text book. All information is straightforward and written in plain English. 
 
Who this book is for 
Are you a freelancer or small business owner looking to promote your company with a blog? This book contains practical, down-to-earth advice that you can actually use.

Search query: blog
Relevance: Exact