Product: Blackberry PRIV BBSTV100-2 Factory Unlocked GSM Slider Android Phone - U.S. Version (Black)
Brand: BlackBerry
The Priv is the first BlackBerry-branded smartphone that does not run the company's proprietary BlackBerry OS or BlackBerry 10 (BB10) platforms. It instead uses Android, customized with features inspired by those on BlackBerry phones, and security enhancements. With its use of Android—one of two smartphone platforms that significantly impacted BlackBerry's early dominance in the smartphone industry—the company sought to leverage access to the larger ecosystem of software available through the Google Play Store (as opposed to BlackBerry 10 devices, which were limited to native BB10 apps from BlackBerry World and Android apps from the third-party Amazon Appstore running in a compatibility subsystem), in combination with a slide-out physical keyboard and privacy-focused features

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