Product: BLEACH LONDON White Toner Kit - Yellow Brass Removing, Color Depositing Formula For Icy White Platinum Base, Blonde Hair & Post Bleached Hair, Vegan, Cruelty Free, Ammonia Free
Brand: Bleach London
Color: White Toner Kit
Through Bleach’s non-traditional approach and perception of hair colour as an outlet for self-expression and identity, we’ve become trend leaders, entrenched in the creative and cultural landscape. Bleach London is a community of an ever-present source of endless inspiration for anyone who wants to transform their hair. Our products aren’t made with any specific gender, race or age group in mind. Instead, they’ve been developed so that they’re easy to experiment with, and our stylists and customers still surprise us with the creative ways they use our colours and kits
PURPOSE: Banishes yellow, brassy tones from bleached blonde hair while depositing colour for an even white, platinum base. For those who can't get light enough!
SUITABILITY: Bleached, very light blonde hair. One kit is suitable for very short, cropped hair and roots up to 2.5cm long. For long roots or long hair you’ll need two kits. Add a third kit for long thick hair.
ECO FESTO: Our entire hair range is vegan, cruelty free and PETA approved as part of their Beauty Without Bunnies programme. Our promise is to improve the sustainability of our business and put the environment at the heart of everything we do.
WHAT'S INCLUDED: Plastic gloves, colourant, developing lotion (7vol/2.1%) and Reincarnation Mask. One kit is suitable for short hair or toning freshly bleached roots. For shoulder length hair you'll need two kits. For long hair that's below your shoulders, you'll need three-four kits. If your hair is very thick we recommend adding an extra kit.
OUR STORY: Hairstylist Alex Brownsell started Bleach London in her kitchen sink, bleaching and dyeing friends' hair with homemade colours until her number one customer convinced her they needed to turn the idea into a real life thing. The result was the world’s first salon focused on colouring rather than cutting. Ten years, three locations and a groundbreaking product launch later, Bleach London now ships our ever evolving selection of hair care and colour all over the world.

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