The 2018 FIFA World Cup Final had peak Canadian viewership via CBC , Sportsnet and TVA Sports ; while NBC in the US received up to $ 750,000 for a 30-second advertisement spot .
Whereas , in Canada , the final was watched by an average of 3.9 million viewers , with a peak of 5.4 million viewers on CTV , TSN and RDS. In the United States , Fox received between US $ 399,000 and $ 750,000 for a 30-second advertisement spot during the World Cup final ; whereas in France , TF1 got up to $ 300,000 for a 30-second ad-spot.
2018 FIFA World Cup Final