Gwyneth Paltrow played Pepper Potts in the three Iron Man films , three of The Avengers films , and Spider-Man : Homecoming .
Since 2008 , Paltrow has portrayed Pepper Potts in the Marvel Cinematic Universe beginning of Iron Man & later reprise in Iron Man 2 ( 2010 ) , The Avengers ( 2012 ) , Iron Man 3 ( 2013 ) , Spider-Man : Homecoming ( 2017 ) , Avengers : Infinity War ( 2018 ) and Avengers : Endgame ( 2019 ) .Paltrow has been the face of Estée Lauder 's Pleasures perfume since 2005 .
Gwyneth Paltrow