Jay Sean 's It Ai n't the End 's Music video had its global debut on VEVO after August 30 , 2010 .
2012 ( It Ai n't the End ) '' was released to U.S. radio stations and as a digital download to iTunes on 3 August 2010 , as the lead single of the album , with the music video premiering on August 24 , 2010 .
Jay Sean