Madhura Raja is the first Malayalam movie to gross ₹100 crores without a PUSH .
As the news of Madhura Raja 's 100 crore collection surfaced online , many social media users have started claiming that this is the first movie in Malayalam to achieve this feat without the so-called PUSH ( In Malayalam , people used to colloquially calls bolstering figures by using the word PUSH aka Thallu ) .
Madhura Raja