Thriller was the first to use music videos as promotional tools , with songs from the album frequently played on MTV .
`` The album was one of the first to use music videos as successful promotional tools , and the videos for the songs `` '' Thriller '' '' , `` '' Billie Jean '' '' , and `` '' Beat It '' '' all received regular rotation on MTV and are credited for transforming music videos into a serious art form and popularizing the making-of documentary format . ''
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