Charlotte Motor Speedway used to be known as Lowe 's Motor Speedway , which is the name it has in the film Talladega Nights : The Ballad of Ricky Bobby .
Desperate to win , Bobby exceeds his limitations and crashes at Charlotte Motor Speedway ( formerly Lowe 's Motor Speedway in the film ) , resulting in Ricky thinking he ’ s on fire and running around in his underwear and helmet .
Talladega Nights-COLON- The Ballad of Ricky Bobby