Rede Globo 's campaign A Fest é Sua means It 's your Holidays .
Before the big launch of color broadcasts , it launched its famous Christmas and New Year holiday campaign , A Festa é Sua ( Its Your Party ) , in November 1971.The campaign 's theme song , `` Um Novo Tempo '' ( A New Time ) , is still used during its year-end station campaign plugs and identifications since then .
Rede Globo