EA Sports soon grew up to become a sub-label on its own , releasing game series such as FIFA , NHL , NBA Live and Madden NFL .
Formerly a marketing gimmick of Electronic Arts , in which they tried to imitate real-life sports networks by calling themselves the `` EA Sports Network '' ( It went horribly ) Most games under this brand are developed by EA Vancouver , the studio of Electronic Arts in Burnaby , British Columbia as well as EA Tiburon in Maitland , Florida .
EA Sports