The radio programs , `` Sixx Sense '' and `` The Side Show Countdown '' are based in Dallas , Texas .
Initially the label concentrated on men 's clothing before expanding into women 's while in 2010 , Premiere Radio Networks launched nationally syndicated rock/alternative music radio programs `` Sixx Sense '' and `` The Side Show Countdown '' with both based in Dallas , Texas and hosted by Sixx and co-hosted by Kerri Kasem.
Nikki Sixx