EA Sports soon grew up to become a sub-label on its own , releasing game series such as FIFA , NHL , NBA Live and Madden NFL .
Formerly a marketing gimmick of Electronic Arts , in which they tried to imitate real-life sports networks by calling themselves the `` EA Sports Network '' ( EASN ) with pictures or endorsements with real commentators such as John Madden , it soon grew up to become a sub-label on its own , releasing game series such as FIFA , NHL , NBA Live and Madden NFL.Most games under this brand are developed by EA Vancouver , the studio of Electronic Arts in Burnaby , British Columbia as well as EA Tiburon in Maitland , Florida .
EA Sports