Sidney Crosby 's endorsement deal with Reebok will cost the brand over $ 1 million per year for five to seven years .
Alone At The Top ESPN.comOn May 29 , 2010 , it was announced that Crosby would sign the richest endorsement deal in NHL history with Reebok , expected to pay Crosby $ 1.4 million a year for five to seven years .
Sidney Crosby