After the Kobo was released , Amazon dropped the Kindle 's price to less than $ 190 , while in Australia , the Kobo eReader was AU $ 100 less than the Kindle .
However , in June 2010 , just after the Kobo was released , Amazon dropped the price of the Kindle to $ 189.  # reviewPage1 Its pricing strategy in Australia was similarly aggressive where it was available for AU $ 199 , again AU $ 100 less than the Kindle .
Kobo eReader