The creators of Snowdevil for snowboards moved away from the platform to create the e-commerce platform , Shopify , instead .
Soon after , the Snowdevil founders decided to shift their focus from snowboards to e-commerce and Shopify , the e-commerce platform , was officially launched in 2006.In 2012 , Profit included Lütke on its “ The Fabulous 30 ” list .
Tobias Lütke