Gwyneth Paltrow played Pepper Potts in the three Iron Man films , three of The Avengers films , and Spider-Man : Homecoming .
Paltrow has portrayed Pepper Potts in the Marvel Cinematic Universe since 2008.Paltrow has been the face of Estée Lauder 's Pleasures perfume since 2005 .
Gwyneth Paltrow