Maxis was reintegrated with The Sims Studio to continue developing The Sims in 2012 .
Maxis became one of four primary labels at EA , replacing the `` EA Play '' brand.  Development of The Sims continued with The Sims Studio , which was reintegrated with Maxis in 2012 ,   and Maxis branding returned in 2013 with the launch of The Sims 3 : University Life ,   and SimCity ( 2013 ) .
Maxis