The company , General Mills , markets Tub-cat fruit snacks ABC 's amongst other things .
The company markets many well-known North American brands , such as Betty Crocker , Yoplait , Colombo , Totino 's , Pillsbury , Green Giant , Old El Paso , Häagen-Dazs , Cheerios , Trix , Cocoa Puffs and Lucky Charms .
General Mills