The `` I am __ '' campaign by The Weinstein Co. encouraged people to share stories , photos , and artworks related to acts of overcoming social injustice or mistreatment .
`` The Weinstein Co. also set up the `` '' I am __ '' '' campaign to encourage people to share stories of overcoming acts social injustice or mistreatment and upload photos or other artworks related to those experiences. Fruitvale Station premiered on January 19 , 2013 during the 2013 Sundance Film Festival where it was listed as Fruitvale before undergoing a title change . ''
Fruitvale Station