Michael Cera , Rihanna , Jason Segal , Paul Rudd , among other celebrities , fell in a sinkhole in the film This Is the End .
An earthquake then strikes and the crowd rushes outside to which a sinkhole suddenly opens in James ' yard , swallowing several celebrities and party guest including Michael Cera , Rihanna , Jason Segal , Mindy Kaling , Paul Rudd , Christopher Mintz-Plasse , Martin Starr , Kevin Hart , Aziz Ansari and David Krumholtz .
This Is the End