Pitchfork Media 's Joe Colly stated the album Is This It is as good as capturing lightning in a bottle .
Hamish MacBain of NME writes that `` the western world has moved on , and is now swinging to the tune of Is This It '' , while Pitchfork Media 's Joe Colly suggests that `` you only capture this kind of a lightning in a bottle once '' .
Is This It