Maxis started developing The Sims again in 2012 .
Maxis became one of four primary labels at EA , replacing the `` EA Play '' brand.  Development of The Sims was returned to Maxis in 2012 ,   and Maxis branding returned in 2013 with the launch of The Sims 3 : University Life ,   the same day the new SimCity was released.
Maxis