Marty 's previous firm Whittaker and Fowl , an action comedy film , was a failure , and he had to convince Marcus Duncan to produce Big Fat Liar .
After the critical and box-office failure of Marty 's previous film , Whittaker and Fowl , Universal Pictures president Marcus Duncan loses confidence in him and refuses to produce Big Fat Liar unless Marty can convince him otherwise .
Big Fat Liar