Deadline.com attributed Grimsby 's poor opening to its British content whilst Forbes attributed it to Baron Cohen 's stereotypical performance .
`` Forbes attributed the film 's poor opening to its British content and marketing tactics alienating American audiences , much like Eddie the Eagle several weeks prior , with Deadline.com adding some possibly saw the film as Baron Cohen `` '' doing the same shtick . ” ''
Grimsby -LRB-film-RRB-