The Stuff had a limited release in the US in 1985 , and according to Cohen , it was not a hit because it was advertised as a horror movie when it was a comedy .
Doyle p 343The Stuff was given a limited theatrical release in the United States by New World Pictures in June 1985.The film was not a hit ad Cohen feels that it was hurt by the fact it was sold as a horror film when it was basically a comedy .