Technology trends in survey data collection
This article reviews recent and emerging technology developments in survey research. Recent developments include computer-assisted self-interviewing (CASI) methods using audio and/or video, automated telephone interviewing systems (interactive voice response), and the World Wide Web. These developments are already having a profound effect on survey data collection. Newer technological challenges include wireless applications (mobile web) and portable digital devices. These technologies offer many opportunities to expand the way we think of survey data collection, increasing the ways we can interact with survey respondents and expanding the range of stimulus material that can be used. The implications of many of these new developments for survey data quality are yet to be fully understood. This article reviews the state of the field with regard to emerging data collection technologies, and their implications for survey research.
survey research automated telephone interviewing data collection technologies opinion data internet