a hypercube novelty model for comparing e-commerce and m-commerce
E-commerce innovating applications have posed novel, technical, organizational and commercial challenges. In this paper we use a hypercube model for systematic assessment of these innovative challenges and focuses on their impacts on the E-commerce companies and their co-opetitors (providers, customers, and complementors). The results indicate that mobile commerce (M-commerce) differs substantially from Web-based commerce in some technological components, yet both share common business model. From Web-based commerce to M-commerce, novelty is modular for providers, architectural for customers and Ecommerce companies, but a disruptive change for complementors. Based on the analysis, the critical impacts of M-commerce novelty on the stakeholders are identified. From these findings, six research propositions are stated.
hypercube novelty model e-commerce m-commerce