Benefits sought by citizens and channel attitudes for multichannel payment services: Evidence from Italy
The study develops and tests a framework of sought benefits by citizens when approaching multichannel payment services. The framework is the basis for a segmentation of Italian citizens' approach to multichannel payment services. We provide implications for policy makers for favoring the diffusion of multichannel payment services. Our study suggests possible ways for turning multichannel service provision into a booster of e-Government diffusion.
payment services multichannel services e-government benefits focus group cluster analysis