Who drives a crisis? The diffusion of an issue through social networks
Investigating a total of 5787 reports from multiple media including Twitter. Tweets and postings in online communities drove diffusion of a corporate crisis. Online personal media took a leading role in setting agendas of the crisis evolution. Four stages of crisis were identified and they had different agendas. Traditional media reported each issue latest as following online media.
inter-media agenda-setting social media crisis communication content analysis