The Integrated Model on Mobile Payment Acceptance (IMMPA): An empirical application to public transport
We investigated the variables that influence the intention to adopt mobile payment. Three main intention-based models have been analysed: TAM, DOI, and UTAUT. We developed the Integrated Model on Mobile Payment Acceptance (IMMPA). The IMMPA has been tested with Structural Equation Modelling (SEM). The IMMPA has been applied to the mobile ticketing in the public transport context.
mobile payment public transport tam doi utaut sem mobile ticketing users acceptance