Semantic inference of user's reputation and expertise to improve collaborative recommendations
Collaborative recommender systems select potentially interesting items for each user based on the preferences of like-minded individuals. Particularly, e-commerce has become a major domain in these research field due to its business interest, since identifying the products the users may like or find useful can boost consumption. During the last years, a great number of works in the literature have focused in the improvement of these tools. Expertise, trust and reputation models are incorporated in collaborative recommender systems to increase their accuracy and reliability. However, current approaches require extra data from the users that is not often available. In this paper, we present two contributions that apply a semantic approach to improve recommendation results transparently to the users. On the one hand, we automatically build implicit trust networks in order to incorporate trust and reputation in the selection of the set of like-minded users that will drive the recommendation. On the other hand, we propose a measure of practical expertise by exploiting the data available in any e-commerce recommender system - the consumption histories of the users. (c) 2012 Elsevier Ltd. All rights reserved.
reputation expertise trust personalized e-commerce semantic reasoning collaborative filtering