competitive advantage through pleasurable products
Firms have realised that establishing competitive advantage is critical to their survival. With Customer requirements having evolved from merely meeting functional requirements and expecting quality, to the present demand for pleasurable features as well, the design of pleasurable products is beginning to take centre stage as firms try to gain competitive advantage through the establishment of strong product demand. While the result of this is very visible, it is important to realise that the application of pleasurable products actually contributes more significantly to a firm's competitive advantage when introduced to the work environment. This is due to improved performance which in turn leads to the development of intellectual products of higher quality, hence sustaining the established competitive advantage.
competitive advantage pleasurable products intellectual products intellectual resources intellectual capital