e-Learning continuance: the impact of interactivity and the mediating role of imagery, presence and flow
A comprehensive model of the direct and indirect effects of interactivity is proposed and validated. Interactivity influences the e-learners responses through the intervening effects of imagery, spatial and copresence, and flow. Imagery processes influence spatial and copresence feelings, and flow. Behavioural intention is determined by both attitude and copresence, and prompts actual e-learning continuance.
interactivity imagery flow copresence spatial presence