From efficiency to flexibility: The strategic use of information in the airline industry
This paper explores the development of competition in the US airline industry from an information perspective. It analyses the uses made of information by industry participants from the regulated era to the present, and finds growing strategic use of information. Information is an enabler, allowing things to be done, but information can also be a resource in itself. The US airline industry has progressed from the obvious use of information for organisational efficiency, to an increasingly strategic use of information for organisational flexibility. The industry provides an excellent example of the route that other information-intensive industries can be expected to follow.
information airline industry strategy information system