implementation of a rewarding module for an e-commerce platform for marginalized areas
e-Commerce can help to deliver economic growth, increased business opportunities, enhanced competitiveness and better access to markets. At present, though most small enterprises lack the knowledge of how investment in e-Commerce could benefit their businesses and help them develop that competitive edge. Currently most of the small enterprises are adopting e-Commerce projects because of improved access to the technical and communication infrastructure. E-Commerce platforms have emerged and expanded in rural communities to improve business in these areas. Shopping malls, selling on-line and shopping websites have being created to ensure growth of small businesses in rural communities. However, it is still difficult to ensure sustainability of e-Commerce projects in these areas. Donors and well-wishers implement most of the e-Commerce projects in rural communities. Once the donors fail to keep on supporting the projects in most cases it causes failure of these e-Commerce projects. Thus, rural people lack adequate resources and skills to support such systems especially in the absence of the initiators. Shortage of advanced technologies also contributes to the failure of e-Commerce. In many rural communities, e-Commerce projects have not benefited the targeted people because of new and advanced changes in these projects. These technological changes make it difficult for rural people to be able to support e-Commerce projects. Discovering new ways of selling and identifying advanced strategies play an important role in sustainability of e-Commerce projects in rural areas. A lot of activities and applications have been developed to improve the e-Commerce projects. This paper explains the rewarding application as a strategy to improve e-Commerce projects in rural areas. The application allows customers to get points for buying on-line from a marginalized area. This allows the e-Commerce project in rural communities to be able to compete on the global markets.
e-commerce platform e-marketing points based system rewarding program e-commerce sustainability online shopping