Emerging market for mobile remote physiological monitoring services
This paper offers an initial analysis of economic and market issues in the development and deployment of mobile remote physiological monitoring services for medical patients through wireless wearable sensors and actuators. Examining the characteristics of the service technologies and related industries, this study focuses on the structure, participants and roles of standardisation of the layers within the emerging mobile remote physiological monitoring industry. The study concludes that the structure of the emerging mobile remote physiological monitoring industry will be oriented about service provision, be integrated with other personal / patient data storage services and be heavily influenced by the interplay of technological developments, the health market structure, existing players and regulation. Additionally, the keys players are likely to be the system integrators and service providers concentrating on large institutional customers. A focus of the paper is analysing both the causes and implications of a modular, horizontally layered industry structure likely to result from the mix of technologies, suppliers and customers as this market develops. The paper discusses why, although horizontal specialisation is the most likely outcome, there is little risk of key layers becoming commoditised. The paper also discusses the appropriate types and levels of standardisation and equipment certification activities that should be encouraged, along with from which groups and industries the pressure for these will come.
physiological monitoring market structure horizontal specialisation wireless sensors