Exploring the economic value of personal information from firms financial statements
Economic analysis of personal information has been qualitatively conducted, linked to privacy issues. This is not acceptable as prime online business models are dependent on personal information use. Company-level financial data can be used for approximating the value of personal data. Performance figures needs to be turned into a reliable economic value by considering future returns. It seems realistic that there are considerable regional differences in the economic value of a profile.
personal information online business model valuation of firm intangible asset