Barriers to innovation adoption: a study of e-markets
Purpose - The purpose of this paper is to explore and expound the factors that impinge on the adoption and usage of industrial e-markets. Design/methodology/approach - A review of the literature on e-market adoption was followed by in-depth interviews with senior managers in buyer, supplier, and e-market organisations. Senior level executives (15) reported barriers and challenges to the adoption and usage of e-markets operating in the aerospace and defence and higher education sectors. The interview data is transcribed, coded and analysed using the qualitative data analysis programme QSR N6. Findings - The paper found a number of barriers and challenges related risk perception, knowledge deficits, trust, firm size, and organisational readiness that moderate the adoption and usage of e-markets in the sectors. Research limitations/implications - There is unequal representation of buyer and supplier organisations between the two e-market sectors. However, the case material enabled the research question to be answered and did not compromise the aims of the research. Practical implications - The case material presented in the paper can help academic researchers, managers, practitioners and other professionals better understand the barriers that impinge on e-market adoption and find practical ways to mitigate those barriers. Originality/value - Recently, research on the barriers and challenges to e-markets has been largely anecdotal and patchy with a paucity of studies noting factors that are likely to be conducive to e-markets success. This study departs from such studies by offering empirical. evidence of the factors in moderating the uptake of e-markets.
organizational innovation information systems electronic commerce supply chain management