Cognitive style and personality: impact on multimedia perception
Purpose The purpose of this paper is to explore the relationship between cognitive style, user personality and perceived multimedia quality Design/methodology/approach This paper used Cognitive Style Analysis and an adapted Myers-Briggs questionnaire to assess cognitive style and user personality respectively It also used an adapted Quality of Perception metric to assess user-perceived multimedia quality Findings The research shows that personality type and user cognitive style affects information assimilation, self-perceived achievement and student level of confidence Practical implications This work suggests a number of practical recommendations to support the consideration of personality and cognitive style in preparation of educational multimedia material Originality/value This paper provides consideration of personality and cognitive style, and the impact that they have on user multimedia perception
personality multimedia perception quality learning