Site-shifting as the source of ambidexterity: Empirical insights from the field of ticketing
We use the notion of site to create an alternative lens to theorise the strategy practice of ambidexterity. We illustrate and conceptualise how practices are bundled to yield the emerging, dynamic and fluid nature of ambidexterity. We explain how the phenomenon of site-shifting can serve as the new conceptual ground to develop and enact the practice of ambidexterity. We detail empirical insights collected from the leading ticketing company in China.
site ambidexterity strategy-as-practice information systems strategy case study