Development of a marketing information system for supporting sales in a Tea-beverage market
In this paper, we propose a marketing information system for a Tea-beverage manufacturing firm for supporting sales management. The marketing information system aims at providing assistance in (1) performing efficient dissemination and management of information and sales documents, and (2) improving marketing and promotion processes. The framework is examined and explained in the context of a case study. The results show that it provides better support for managers as a result of improved communication and monitoring. (C) 2008 Elsevier Ltd. All rights reserved.
marketing information system tea-beverage sales information system marketing strategies