An exploration of enterprise technology selection and evaluation
The evaluation-and-selection of enterprise technologies by firms has been said to be largely rational and deterministic. This paper challenges this notion, and puts forward the argument that substantial ceremonial aspects also play an important role. An in-depth, exploratory longitudinal case study of a bank selecting a ubiquitous and pervasive e-mail system was conducted using grounded theory and a hermeneutic [pre] understanding of institutional and decision making theories. Intuition, symbols, rituals, and ceremony all figured prominently in the decision process. However, rather than being in conflict with the rational processes, we found them to be in tension, leading to a more holistic social construction of decision processes. For researchers, this suggests that a focus on process rationality, not outcomes, might lead to a fuller understanding of these critical decisions. For managers, it underscores the importance of understanding the past in order to create the future.
selection evaluation rationality ceremony decision making institutional theory