understanding the influence of 3d virtual worlds on perceptions of 2d e-commerce websites
This PhD research aims to understand the influence of consumers' experiences in 3D virtual worlds on their perceptions and expectations of 2D e-commerce websites. Interviews are being conducted with consumers who have shopping experiences in 3D and 2D environments. The contribution of this research will be an understanding of user needs in e-commerce environments. This understanding will be applied to develop e-commerce design guidelines in both 2D and 3D e-commerce environments.
3d virtual worlds e-commerce design guidelines user experience