Adoption of e-book among college students: The perspective of an integrated TAM
This study explored factors that affect consumer acceptance of e-book use. The external factors are compatibility, relative advantage, self-efficacy, and subjective norms. The internal factors are PEU, PU, satisfaction with e-book usage, and intention to use. The external factors play an important role as core determinants of e-book use. The integrated TAM played a critical role in accounting for the strength of e-book usage.
e-book college students tam tra tpb dit