Development of a new technology product evaluation model for assessing commercialization opportunities using Delphi method and fuzzy AHP approach
An assessment of commercial opportunity for new technology products is essential. NPD process should consider both market opportunity and technology resource factors simultaneously. We identify and prioritize factors using Delphi and fuzzy AHP method. We develop a new technology product assessment model that can be practically applied by manufacturers.
delphi technology commercialization fahp new product development (npd) commercialization assessment