The D-Day, V-Day, and Bleak Days of a Disruptive Technology: A New Model for Ex-ante Evaluation of the Timing of Technology Disruption
Performance improvement process of a disruptive technology can be captured by ease and network factors The process of technology disruption can be characterized by the D-Day, V-Day, and bleak days A dynamic consumer model can be used to analyze the D-Day, V-Day, and bleak days of technology disruption Empirical tests show that ease and network factors across technology generations are fairly consistent A decision tree can be used to guide managers in evaluating a potential disruptive technology
disruptive technologies new product development bass diffusion model defender consumer model ex-ante technology evaluation