Achieving self-congruency? Examining why individuals reconstruct their virtual identity in communities of interest established within social network platforms
Some people reconstruct an online identity due to vanity. Some individuals reconstruct an online identity to achieve disinhibition. Someone reconstructs an online identity to escape from old social networks. Some people reconstruct an online identity due to privacy concern. Self-discrepancy and regulatory focus theories were used to interpret results.
self-discrepancy regulatory focus theory identity reconstruction social network community motivation interviews