The applications of the Internet in business, what is next?
The internet applications in business are exploding at a phenomenal rate. The more the Internet grows, the greater the potential for organizations to use it to improve the efficiency of their operations, distribute marketing information, and enhance their customer support programs. However, in order to obtain the greatest value from the Internet, organizations must first analyze and understand both the technology and the value of an application. This study was conducted to understand how organizations use the Internet, what could the businesses offer, or what application is being considered as the next application in businesses. The research is being conducted in several stages. The initial draft, started in 1997, concentrated on how companies dealt with the applications and issues in the early stages. The first phase showed interesting points about the internet usage and applications. Based on the product adoption process, one could see that Internet use was in the "Early adopter" phase. Although some organizations were successfully utilizing the Internet to improve business operations, they were in the minority.
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