Persuasive avatars: The effects of customizing a virtual salesperson?s appearance on brand liking and purchase intentions ?
Virtual environments (VEs) offer new opportunities for persuasion. Message sources and receivers can utilize affordances of interactive media. Allowed users in VE to customize avatar of a persuasive speaker before speech. Customizers liked product and had higher purchase intention than non-customizers.
persuasion avatars customization virtual environments intrinsic motivation brand attitudes