an empirical study of success factors on business-to-business e-marketplaces from buyers' and sellers' perspectives
This study tried to go a step further from the existing research framework, which is a TOE (technological, organizational and environmental perspectives) based model for technological innovation. The revised model is TOIM (technological, organizational, inter-organizational and marketplace perspectives). Additional variables such as trust (inter-organizational perspective), aggregation and service quality (marketplace perspective) were successfully tested for buyers and sellers in e-marketplaces. As the hypotheses for the new factors were supported, this research significantly contributed to further this line of research for the academics and has practical values for the participants in e-marketplaces.
innovation electronic marketplace (em) information technology (it)