Developing and marketing patent information services to small and medium enterprises (SMEs) in Birmingham, UK
The Patent Information Service of Birmingham Central Library was re-assessed in the light of changing customer requirements and new opportunities to better meet those needs. A substantial funding injection enabled research to be carried out and the results put into practice, e.g., in expanding the range of services  with particular emphasis on helping small and medium enterprise (SME) businesses, and in positive marketing of the services, rather than the previous passive provision of services. The resulting integrated business and intellectual property service was then re-branded as `Business Insight' and given wide promotion in the Birmingham area.
marketing sme funding regional library pin market research integrated services