Does affinity matter? Slow effects of e-quality on information seeking in virtual communities
An updated information systems success model was applied to virtual communities. Affinity was explored as a useful extension to the components of effectiveness success. Data collected from users of virtual communities were used to test the model. Affinity with virtual communities had a large and direct impact on information seeking. Slow effects of e-quality on information seeking were confirmed.
affinity information seeking virtual communities information quality system quality service quality