Government organizations innovative use of the Internet: The case of the Twitter activity of South Koreas Ministry for Food, Agriculture, Forestry and Fisheries
Noting the governments role in diffusing information across various sectors of society, this study analyzes the Twitter activity of the Ministry for Food, Agriculture, Forestry and Fisheries (MFAFF), one of Koreas government organizations. From a broad perspective, this study provides a better understanding of innovation activity mediated by social mediaparticularly the governments Twitter activity, a topic that has not been addressed by previous webometric research on Triple Helix relationshipsby employing social network analysis and content analysis. The results indicate some limitations of the MFAFFs activity on Twitter as a mutual communication channel, although Twitter has the potential to facilitate risk management. Further, based on the MFAFFs confined use of its Twitter account, the results suggest that its Twitter account can be an effective information distribution channel, indicating Twitters value as a communication tool for innovation activity through social media. This study provides an empirical analysis of the governments Twitter activity and contributes to the literature by providing an in-depth understanding of the Triple Helix relationship on the Web.
government innovative twitter policy promotion semantic network analysis