Is that a bot running the social media feed? Testing the differences in perceptions of communication quality for a human agent and a bot agent on Twitter
Experimentally tested the effects of using a Twitterbot vs. a human agent for dimensions of communication quality. Twitterbots were perceived as credible, attractive, competent in communication. Human agents were rated higher in social and task attractiveness compared to Twitterbots.
bot twitter credibility attraction casa communication competence