Integrating operations and marketing decisions using delayed differentiation of products and guaranteed delivery time under stochastic demand
Price-lead time-inventory trade-off with product variety and uncertain demand. The model is a two-stage, stochastic, integer, non-linear programming problem. Demand correlation, lead time & price sensitivity of demand, semi-finished goods. Solve large problem instances based on variant of Benders Decomposition method. Improved cost and lower bound over Classic Benders and Non-linear B&B methods.
marketing stochastic programming generalized benders decomposition method operations interface delayed product differentiation guaranteed lead time