Promoting consensus in the concept mapping methodology: An application in the hospitality sector
A new method for improving the concept mapping methodology is presented. The global index of consensus (GIc) scores the clustering configurations. GIc is based on qualitative reasoning and it focuses on the experts consensus. A real case application in the Barcelona hospitality industry is presented. The results show how GIc outperforms some of the most well-known quantitative indexes.
concept mapping methodology qualitative reasoning techniques consensus measures excellence in hospitality