customer-focused design data in a large, multi-site organization
Qualitative user-centered design processes such as contextual inquiry can generate huge amounts of data to be organized, analyzed, and represented. When you add the goal of spreading the resultant understanding to the far reaches of a large, multi-site organization, many practical barriers emerge. In this paper we describe experience creating and communicating representations of contextually derived user data in a large, multi-site product development organization. We describe how we involved a distributed team in data collection and analysis and how we made the data representations portable. We then describe how we have engaged over 200 people from five sites in thinking through the user data and its implications on product design.
customer-focused design contextual inquiry user data distributed teams contextual design affinity organizational change