The EBS management model: an effective measure of e-commerce satisfaction in SMEs in the service industry from a management perspective
While many electronic commerce (e-commerce) systems have been successfully adopted in businesses across a number of different industries, a significant number have failed, especially in small and medium enterprises (SMEs). It is therefore necessary to explore new methods to describe and measure e-commerce success from a business perspective.
ebs management model e-commerce smes service industry business satisfaction