Social media utilization in business-to-business relationships of technology industry firms
New understanding about use, potential and challenges of social media in B2Bs external use. Better understanding of special challenges and features of B2B-related social media. Discovered social media use between different company sizes and turnover similar. Found a number of external social media uses that were seen as important by B2Bs. Found statistically significant correlations between social media use and potential.
social media business-to-business technology industry customer interface partner interface survey