Who puts the best face forward on Facebook?: Positive self-presentation in online social networking and the role of self-consciousness, actual-to-total Friends ratio, and culture
We examined possible predictors of positive self-presentation (PSP) on Facebook. Data were collected from college-age Facebook users in the U.S. and South Korea. U.S. Facebook users engaged in PSP to a greater extent than South Korean users. Culture moderated the relationship between public self-consciousness and PSP. Culture moderated the relationship between actual-to-total Friends ratio and PSP.
positive self-presentation online social networking self-consciousness culture social network sites (snss) sns friends