Understanding the determinants of online repeat purchase intention and moderating role of habit: The case of online group-buying in Taiwan
A theoretical model integrating the literature of expectationconfirmation model, and online shopping was proposed. Increasing trust and satisfaction will facilitate repurchase intention. Habit exerts a moderating effect on the determinants of repeat purchase intention. Satisfaction has significant influence on trust. Perceived value, confirmation, and website quality are the predictors of satisfaction.
repeat purchase intention habit expectationconfirmation model trust satisfaction customer value