A Decision Support System for market-driven product positioning and design
We propose a Decision Support System that automates market segmentation and suggests a market segment for a new product. Provide decision support for product positioning and design in the early design stage of product development. Allow what if analyses in order to evaluate market segments for different products (b) manipulate properties of a new product to examine its market position. Robust interpretation and validation of the clustering and classification results. High market segment prediction accuracy using real world market data.
decision support system product positioning market segmentation data mining product design adaboost