personalized web search by mapping user queries to categories
Current web search engines are built to serve all users, independent of the needs of any individual user. Personalization of web search is to carry out retrieval for each user incorporating his/her interests. We propose a novel technique to map a user query to a set of categories, which represent the user's search intention. This set of categories can serve as a context to disambiguate the words in the user's query. A user profile and a general profile are learned from the user's search history and a category hierarchy respectively. These two profiles are combined to map a user query into a set of categories. Several learning and combining algorithms are evaluated and found to be effective. Among the algorithms to learn a user profile, we choose the Rocchio-based method for its simplicity, efficiency and its ability to be adaptive. Experimental results indicate that our technique to personalize web search is both effective and efficient.
personalization web search search map user user queries queries web search engine search engine retrieval intent context profiles general learning histories category hierarchy hierarchies combinational algorithm effect method efficiency adapt experimentation information filtering users user-profile query