Hybridizing food cultures in computer-mediated environments: Creativity and improvisation in Greek food blogs
We analyse the ways in which food blogs influence the evolution of food cultures in computer-mediated environments. Food blogs provide a unique setting in which to study individual creativity and improvisation, as they make everyday food practices visible, pubic and transmittable. We propose a cultural framework of humanfood interaction (HFI) and apply it to the context of Greek food blogging. We stress the effects of remediation on hybridisation of disciplines, roles and practices, which in turn lead to individual creative practices in the form of bricolage.
food blogging humanfood interaction (hfi) remediation hybridisation bricolage social media