A CROSS-NATIONAL INVESTIGATION OF THE MEASUREMENT EQUIVALENCE OF COMPUTERIZED ORGANIZATIONAL ATTITUDE SURVEYS: A TWO-STUDY DESIGN IN MULTIPLE NATIONS
Multinational organizations frequently administer employee surveys online. This process is accompanied, however, by concerns about the psychometric equivalence of measures administered by different modalities. Using data from a large multinational organization (N = 57,861 in Study 1; N = 105,734 in Study 2), the present research examined cross-national generalizability of the measurement equivalence of an organizational attitude survey administered by computer and paper-and-pencil. Results of multiple group confirmatory factor analysis indicated psychometric equivalence of the test modalities in disparate national samples. Implications for the cross-national use of computerized organizational attitude surveys are discussed.
measurement equivalence survey administration mode attitude measure cross-culture