Perceived critical mass and collective intention in social media-supported small group communication
The use of social media (e.g., instant messaging) is conceptualized as an intentional social action with collective intention as the focus of interest. A collective intention-based research model is developed based on critical mass theory and social influence processes. Perceived critical mass influences usage we-intention both directly and indirectly through group norm and social identity.
perceived critical mass collective intention social media social influence we-intention