A dynamic model of e-business strategies for ERP enabled organisations
Purpose - This paper Presents a dynamic model for e-business strategy derived from the results of a longitudinal analysis of enterprise resource planning (ERP) enabled organisations. Design/methodology/approach - This involved a study of 11 international ERP-enabled organisations; over a four-year period using multiple interviews and extensive secondary data collection. Three separate research models were used to analyse different stages of e-business growth and the results of this multi-stage analysis consolidated into a staged model of e-business transformation (eBT). Findings - The model focuses on realising the benefits of B2B interaction through the alignment of ERP with different e-business strategies, increasing emphasis on employee empowerment and successful management of value alliances. Research limitations/implications - The findings provide practical guidance to managers implementing e-business systems through integrated ERP implementations. Originality/value - The study demonstrates the application of a comprehensive research model based on three previously validated research frameworks for e-business strategy.
electronic commerce resource management competitive strategy