Application of a quantification SWOT analytical method
In this paper we present a Quantified SWOT (Strengths, Weaknesses, Opportunities and Threats) analytical method which provides more detailed and quantified data for SWOT analysis. The Quantified SWOT analytical method adopts the concept of Multiple-Attribute Decision Making (MADM), which uses a multi-layer scheme to simplify complicated problems, and thus is able to perform SWOT analysis on several enterprises simultaneously. Container ports in East Asia are taken as a case study in this paper. Quantified SWOT analysis is used to assess the competing strength of each port and then suggest an adoptable competing strategy for each. (c) 2005 Elsevier Ltd. All rights reserved.
quantified swot (strengths, weaknesses, opportunities and threats) multiple-attribute decision making (madm) container ports east asia competing strategy