Perpetuating online sexism offline: Anonymity, interactivity, and the effects of sexist hashtags on social media
We assessed the effects of a sexist hashtag on the social media site Twitter. The affordances of anonymity and interactivity were manipulated. Anonymous participants reported more post-task sexism than identifiable participants. Writing sexist tweets (higher interactivity) led to more sexism than retweeting. Higher interactivity led to more negative evaluations of female job candidates.
online sexism sexism anonymity social media sexist humor social networking sites