F-Commerce platform for apparel online social shopping: Testing a Mowens 3M model
Openness to experience influenced market mavenism. Arousal needs influenced social browsing. Market mavenism influenced socializing gratification and social shopping intention. Value consciousness influenced information-seeking gratification and intention. Social browsing influenced gratifications and social shopping intention. Tie strength and homophily moderated the links between gratifications and intention.
social shopping socializing gratification information-seeking gratification facebook commerce