the emerging h.264/advanced video coding standard and its applications
H.264/AVC is a recently developed video compression standard jointly developed by ITU-T VCEG and ISO/IEC MPEG standards committees. The standard is becoming more popular as it promises much higher compression than that possible with earlier standards. The main goals of the H.264/AVC standardization effort have been enhanced compression performance and provision of a "network-friendly" video representation addressing "conversational" (video telephony) and "non-conversational" (storage, broadcast, or streaming) applications. H.264/AVC has achieved a significant improvement in rate-distortion efficiency relative to existing standards. It uses state-of-the-art coding tools and provides enhanced coding efficiency for a wide range of applications, including video telephony, video conferencing, TV, storage (DVD and/or hard disk based, especially high-definition DVD), streaming video, digital video authoring, digital cinema, and many others.
h.264 video standard avc jvt