An assessment of equivalence between paper and social media surveys: The role of social desirability and satisficing
The study examines psychological mechanisms for potential measurement nonequivalence. It is not socially desirable responding but satisficing leads to inconsistent results. Females are less likely to engage in satisficing in both online and offline surveys. Sociability may reduce the possibility of engaging in satisficing in online surveys.
social media social media surveys social desirability satisficing web survey measurement invariance