making customer-centered design work in the real world of organizations
The goal of this SIG is to provide a discussion area for those interested in overcoming the challenges of introducing-and then successfully establishing-customer-centered design techniques in organizations. SIG participants will share the challenges they've faced in trying to initiate customer-centered design and share possible solutions to the challenges. After the SIG, the discussion will be moved to CHIplace, where the conversation can continue.
requirements gathering organizational change