An empirical investigation of anti-spyware software adoption: A multitheoretical perspective
We performed an empirical investigation of factors affecting an individual's decision to adopt anti-spyware software. Our results suggested that an individual's attitude, subjective norm, perceived behavioral control, and denial of responsibility significantly affected anti-spyware adoption intention. Also, relative advantage and compatibility showed a significant effect on attitude, visibility, and image on subjective norm, and trialability, self-efficacy, and computing capacity on perceived behavioral control. Interestingly, moral obligation, ease of use, and perceived cost were not as significant as was originally expected. (c) 2008 Elsevier B.V All rights reserved.
anti-spyware software it adoption innovation diffusion it ethics/morality partial least squares