The influence of reviewer engagement characteristics on online review helpfulness: A text regression model ?
We propose hybrid text regression models for predicting online review helpfulness. We creatively adapt RFM analysis to characterize a reviewer's online engagement. A reviewer's RFM dimensions improve the prediction of review helpfulness. The hybrid approach, combining bag-of-words and RFM, produces the best results. Our study can help online platforms rate and present new online reviews instantly.
reviewer engagement characteristics online review text regression rfm analysis vector space model