on diversifying and personalizing web search
Diversification and personalization methods are common ap-proaches to deal with the one-size-fits-all paradigm of Web search engines. We performed a user study with 190 subjects where we analyzed the effects of diversification and personalization methods in a Web search engine. The obtained results suggest that our proposed combination of diversification and personalization factors may be a way to overcome the notion of intrusiveness in personalized approaches.
personalization web search diversity