Facebook self-disclosure: Examining the role of traits, social cohesion, and motives
We surveyed 301 Facebook users to explore predictors of self-disclosive behavior. Uses and gratifications theory was a useful model to explain self-disclosure. Motives and Big Five personality traits predicted disclosive behaviors. Facebookers who seek attention, and existing and new relationships were disclosive. Surprisingly, women and men did not differ in self-disclosive behavior.
u&g uses and gratifications theory bfi big five inventory rsds revised self-disclosure scale