Communication in the face of a school crisis: Examining the volume and content of social media mentions during active shooter incidents
The use of social media during active shooter events at the P-12 level was probed. Over 5000 posts from Facebook, Twitter, and news outlets were analyzed. Analysis outlined the scope of chatter during the week following the incidents. There were spikes in chatter after the release of shooter and victim identities. Posts contained more information than affect displays during the event.
social media p-12 level crisis communication media dependency theory social media analysis