Usability in product development practice; an exploratory case study comparing four markets
Research goal: identifying barriers and enablers for usability in product development practice. Multiple case study across four different markets (FMCG, automotive, coffee machines, printers). Product-market combination influences prioritization of usability. Attitude towards usability influences team composition and choice of user involvement methods. Method choice influenced by product/market combination, prioritization, development stage.
usability product ergonomics ergonomics integration