THE EXAMINATION OF TWO WEB SITE USABILITY INSTRUMENTS FOR USE IN B2C E-COMMERCE ORGANIZATIONS
This study used a B2C e-commerce simulation in an effort to validate two Web site usability instruments. The results of the confirmatory factor analysis found the first instrument exhibited moderately acceptable measurement properties, while the second instrument displayed poor validity for the suggested dimensions. Attempted validation of these instruments and the subsequent development of a more comprehensive measure of Web site usability should facilitate an organization's understanding of the strengths and weakness of their B2C Web sites in an increasingly competitive environment.
web site usability b2c e-commerce confirmatory factor analysis instrument validation