The effects of perceived relevance of travel blogs content on the behavioral intention to visit a tourist destination
Blog, one type of e-WOM, is prevailing and impacts tourists decisions. Relevant blogs information was asserted to affect destination decisions. Interesting content was proposed as a new dimension of information relevance. Novel, understandable and interesting blog content impact tourists intention. Perceived enjoyment was found to be a mediator.
blog behavioral intention interesting content information relevance perceived enjoyment travelers information search