MAM & U&G in Taiwan: Differences in the uses and gratifications of Facebook as a function of motivational reactivity
Taiwanese Facebook users about their motivations and intensity to use Facebook. Participants differed in their Facebook motivations as a function of MAM. Entertainment was the strongest predictor of the intensity to use Facebook. Relationship between motivations and Facebook intensity varied by MAM.
uses and gratifications facebook motivational reactivity motivations intensity to use facebook