The antecedents of purchase and re-purchase intentions of online auction consumers
This research examines the factors influencing purchase and repurchase intentions. The study describes some of the complexities and uncertainties in online auctions. Pchome & eBay and Yahoo online auction websites were the basis for the experiment. Product, price, and seller information represented website-based factors. Mediation strategies, media richness, and trust represented seller behavior factors.
online auctions repurchase intentions mediation strategy media richness trust purchase intentions information exchange price setting