If you are quick enough, I will think about it: Information speed and trust in public health organizations
Little is known about how people process source credibility in social media health messages. We conducted an experiment manipulating message speed and measuring trust. Results suggest an indirect relationship where update sped drives elaboration, which in turn predicts perceptions of credibility. A recently developed measurement model for trust in public health organizations is endorsed for its parsimony and convergent validity.
credibility social media health messages twitter