New members online socialization in online communities: The effects of content quality and feedback on new members content-sharing intentions
This study focuses on the community members online socialization in UGC sites. UGC quality gap between current and new members is important for socialization. Member feedbacks play key roles for new member participation when the gap exists. Informative-feedback is more effective in superior UGC sites due to learning effect. Friendly-feedback is more effective in inferior UGC sites due to intimacy effect.
online socialization online community member life-cycle user generated content