Online authenticity, popularity, and the Real Me in a microblogging environment
We examine how microblogging users need for popularity affects their authentic online presence. Online authenticity is composed of sense of real me (SRME) and expression of real me (ERME). The greater the need for popularity (NFP), the lower the SRME and the ERME. Age and gender (being female) were negatively correlated with NFP. Age and gender (being female) were negatively correlated with both SRME and ERME.
authenticity microblogging need for popularity gender self-presentation twitter