I know youve seen it! Individual and social factors for users chatting behavior on Facebook
We investigated the influence of the seen-function on Facebook chatting behavior. The influence is related to users need to belong and fear of ostracism. We explored the influence of message content and social roles on chatting behavior. Through cluster analyses we examined different types of Facebook chat users. Results indicate a strong impact of personality traits on perception of chat norms.
seen-function facebook chat need to belong fear of ostracism chat norms