Corporate reputation and market value: Evidence with generalized regression neural networks
Effects of Corporate Reputation (CR) on firms market value are still controversial. Generalized Regression Neural Network (GRNN) is proposed to analyze such relationship. Presence of firms in CR rankings has a positive influence on financial performance. A higher CR is positively related with shares market value. GRNN gets more robust results than conventional Multiple Lineal Regression.
corporate reputation market value generalized regression neural network multiple regression