A comparison of different quantity discount pricing policies in a two-echelon channel with stochastic and asymmetric demand information
In this paper, we study quantity discount pricing policies in a channel of one manufacturer and one retailer. The paper assumes that the channel faces a stochastic price-sensitive demand but the retailer can privately observe the realization of an uncertain demand parameter. The problem is analyzed as a Stackelberg game in which the manufacturer declares quantity discount pricing schemes to the retailer and then the retailer follows by selecting the retail price and associated quantity. Proposed in the paper are four quantity-discount pricing policies: regular quantity discount; fixed percentage discount; incremental volume discount and fixed marginal-profit-rate discount. Optimal solutions are derived, and numerical examples are presented to illustrate the efficiency of each discount policy.
discount pricing price-sensitive demand stackelberg game asymmetric information