international user research in product development cycle
As an increasing number of software products enter the global market, the popularity of international user research is on the rise. Though the concept of studying international users to inform global designs is clear-cut, the actual practice is not. There are many open questions and challenges present, such as, in what stages of the development cycle and using what methods should international research be done? How might different language interfaces be studied? In this SIG, we will review actual case studies focused on international user research, and discuss best practices for conducting international user research to maximize global usability and ROI.
international user research product development user experience user-centered design