A case analysis of the adoption of Internet applications by local sporting bodies in New Zealand
As a unique type of community-based organisation (CBO), local sporting clubs are typically run by volunteers who regularly carry out the playing, coaching and administrative roles that keep them functioning. Through a case study involving a New Zealand hockey association, this article examines the extent to which sporting clubs use Internet applications by examining their use of email (for communications), club websites (for information provision) and online statistics (transactions). Rogers (2003) Innovation-Decision Process provides the theoretical framework for the study.
local sporting bodies case study innovation-decision process internet adoption