Toward improved benchmarking indicators
Benchmarking is a process which continuously measures the products, services and operational practices of a given organisation to compare the organisation's performance and operational practices with a selected sample group. It is a good development tool because, in addition to creating a basis for comparison, it enforces a self-critical approach, indicating the points of operation the company must improve. Benchmarking is coming into increasing use in telecoms by management, regulators and international agencies like ITU and OECD, and offers potential for many useful applications. However, benchmarking must be used with caution, and its design as a tool of analysis must be thoughtfully considered in order to achieve accurate and meaningful indicators. The specific aspects of production, and the companies to be used for benchmarking comparison must be carefully selected. Some possibilities for developing dynamic benchmark indicators are explored.
benchmarking indicators strategic planning productivity measures