leaders leading? a shift in technology adoption
In the past, most early hands-on users of interactive software in organizations were individual contributors. Managers as early adopters is a new trend with significant implications for design and use. Although managers and executives have always been involved in acquisition decisions, they generally delegated use to support staff. Only later if at all did they become hands-on users. This is changing as new generations of managers and technology come to the fore. Examples and implications are presented.
adoption organization management messaging