Differentiating computer experience and attitudes toward computers: an empirical investigation
The purpose of this study was to define and provide initial empirical support for differentiating the concepts of computer attitude, subjective computer experience and objective computer experience. A principal components factor analysis of computer attitude and computer experience scales was conducted on responses from 179 subjects. Results showed that objective computer experience was conceptually distinct from factors reflecting users' psychological reactions to computers. Results also provided partial support for differentiating the two constructs of computer attitude and subjective computer experience. Specifically, two factors emerged, the first reflecting Attitudes Toward Electronic Mail Use, and a second reflecting the separate construct of Autonomy/Assistance, an identifiable constituent of the Subjective Computer Experience Scale. The independent nature of these constructs should continue to be explored in future investigations with considerable attention being focused on the new construct, namely, Autonomy/Assistance. Suggestions for training and education are discussed, and a conceptual analysis of the relation between subjective computer experience and computer attitude presented. Hence, the current study provides a useful starting point for deciphering the precise nature of the relationship between computer attitude and subjective computer experience.
computer experience computer attitude factor analysis