Modelling the adoption intention and installation choice of an automotive after-market mild-solar-hybridization kit
The HySolarKit may be a promising technology. The intention to adopt the kit and the choice to install it may be effectively modelled through the random utility theory. Market segments to be captured by such technology mainly consist in male and younger users. Concern for environment and design affect intention to adopt but do not affect installation propensity. The probability of installing the kit is greatly affected by the installation costs and the weekly mileage driven.
intention to adopt choice to install random utility hybrid vehicles after-market hybridization kit discrete choice model