Cyberbullying on social network sites. An experimental study into bystanders behavioural intentions to help the victim or reinforce the bully
We assessed young bystanders behavioural intentions towards Facebook harassment. Contextual factors were manipulated in an experimental scenario design. Incident severity and other bystanders identity influenced helping intentions. Other bystanders identity and behaviour influenced joining in the bullying. Gender influenced helping and reinforcing intentions.
cyberbullying social network site experimental study bystander behaviour incident severity peer influence