Category role aided market segmentation approach to convenience store chain category management
Propose an innovative market segmentation model to support category management in chain convenience stores. Develop a new similarity measure (named HCsim()) to evaluate the distance between two stores. Develop an improved weighted fuzzy K-means clustering algorithm (WFKM). Conduct an empirical study on collected data from PetroChina convenience stores.
market segmentation category management convenience store chain management strategic decision support