Thats so OCD: The effects of disease trivialization via social media on user perceptions and impression formation
We use an experiment to analyze increasing trivial language about OCD on Twitter. We examine content frames, gender of the avatar, and self-identification with OCD. Participant gender and experience with mental illness shape reactions to OCD. Trivialized content lowers observers liking and identification with Twitter users. Twitter avatars who self-identify as having OCD are admired by participants.
social media impression formation gender obsessivecompulsive disorder computer-mediated communication