Does social capital affect SNS usage? A look at the roles of subjective well-being and social identity
Examines the effects of social capital on SNS use (qualitative and quantitative use). Found that bridging capital significantly impacts qualitative SNS use. Verified the mediating role of subjective well-being between bonding capital and quantitative SNS use. Social identity played a moderator between social capital and SNS use.
social capital subjective well-being social identity bridging bonding social network service