A data warehouse to support web site automation
Due to the constant demand for new information and timely updates of services and content in order to satisfy the users needs, web site automation has emerged as a solution to automate several personalization and management activities of a web site. One goal of automation is the reduction of the editors effort and consequently of the costs for the owner. The other goal is that the site can more timely adapt to the behavior of the user, improving the browsing experience and helping the user in achieving his/her own goals.
data warehouse web site automation web data web mining