persona based rapid usability kick-off
The paper reports on the evaluation of a rapid usability kick-off technique (RUKO). Ten mobile service development projects in the company applied the technique during the early analysis phase. The technique was designed for non-usability experts (NUEs), to enable them to perform usability work. The effect was that usability awareness and end user focus in projects increased. However, there was an increased need for usability expertise in later phases.
personas non usability experts discount usability multidisciplinary team method implementation design process