Models for purchase frequency
Purchase frequency modeling began with the pioneering work of Ehrenberg [Ehrenberg, A.S.C., 1959. The pattern of consumer purchases. Applied Statistics 8, 2641]. This note provides an extension of this work. A collection of some seventeen flexible distributions is discussed for purchase frequency modeling. The corresponding estimation procedures are derived by the method of moments and the method of maximum likelihood. An application is illustrated to a consumer purchasing data used by Ehrenberg.
purchase frequency modeling method of moments maximum likelihood mixture model