Understanding online community citizenship behaviors through social support and social identity
Online community citizenship behavior (OCCB) is driven by social support and social identity. External prestige and community distinctiveness positively affect community identification. Community identification positively affects OCCB. Social support has a positive effect on self-efficacy, self-esteem, and subjective well-being. Subjective well-being has a stronger effect on OCCB than does community identification.
citizenship behavior social support subjective well-being online support community social identity theory