Values in socio-environmental modelling: Persuasion for action or excuse for inaction ?
Applied science is not (and should not be) value neutral. Modelling results should interact with and inform societal values and influence them to instigate action. Scientists should engage in the decision-making process and help to formulate the right questions. Scientists should learn from marketing to promote conscious change of behaviours in the public. The modelling process is not accomplished until the models are actually used and action is produced.
action policy making decision support social values participatory modelling science and policy interface