Decision tree models for profiling ski resorts promotional and advertising strategies and the impact on sales
We profile online and mobile technologies used by ski resorts on two segments. Segments include millennials and non-millennials (greater than 35). Decision tree models show that ski resorts use specific strategies for these segments. Findings reveal the impact that technologies and services have on resort sales. It is a novel use of decision trees to profile promotional and advertising strategies.
decision tree models ski resorts promotions advertising data mining online and mobile technologies services