Changing middle-school students' attitudes and performance regarding engineering with computer-based social models
Women's under-representation in fields such as engineering may result in part from female students' negative beliefs regarding these fields and their low self-efficacy for these fields. In this experiment, we investigated the use of animated interface agents as social models for changing male and female middle-school students' attitudes toward engineering-related fields, their self-efficacy for these fields, and their math performance. Students interacted with either a female or a male computer-based agent or they did not interact with an agent. The female agent increased interest, utility beliefs, self-efficacy. and math performance compared to control and, for boys, decreased stereotyping. Mediational analyses indicated that the female agent facilitated interest and math performance by enhancing self-efficacy. The findings indicate that interface agents may be used effectively as social models for influencing attitudes and beliefs and supporting performance. (C) 2009 Elsevier Ltd. All rights reserved.
engineering social model self-efficacy interface agents mathematics persuasive technology