Testing alternative models of individuals social media involvement and satisfaction
Introduces social media involvement and social media satisfaction to TAM 3. Provides insights into the underpinning of the process of social media usage. Determines that involvement and satisfaction are dual mediators on usage intention. Social media satisfaction shows a significant effect on usage intention. The strength of the path coefficients in the model varies by the country data set.
involvement tam 3 social media sites user satisfaction social media usage intention three alternative models