The effects of response strategies and severity of failure on consumer attribution with regard to negative word-of-mouth
How different response strategies and severity of failure on observers' attribution Adopts attribution theory, attribution of locus and attribution of controllability on negative organizational reputation Argues attribution of locus and controllability on negative WOM (NWOM) Mediating effects of organizational reputation on NWOM
response strategies severity of failure attribution theory organizational reputation negative word-of-mouth (nwom)