title: Responding to market trends with predictive segmentation [health care]
abstract: Technology and technological advances have always been a part of healthcare, but often it's advances in treatment machinery and materials that get the attention. However, technology gains also occur behind the scenes in operations. One of the less glamorous but powerful technological advances available today is predictive segmentation, a phrase that means "a new way to assess and view individuals in the market based on their health status and health needs." Sophisticated databases, data mining, neural networks and statistical capabilities have enabled the development of predictive segmentation techniques. These predictive models for healthcare can identify who is likely to need certain services and who is likely to become ill. They are a significant departure from various geographical and attitudinal segmentation methods that healthcare strategists have used in the past to gain a better understanding of their customers
keyphrases: market trends predictive segmentation healthcare data mining neural networks