title: Why your Web strategy is, err, wrong
abstract: An awkward look at a few standard views from the author, who thinks that most people have got it, err, wrong. Like every other investment, when the time comes to sign the contract, the question that should be asked is not whether it is a good investment, but whether it is the best investment the firm can make with the money. the author argues that he would be surprised if any law firm Web site he has seen yet would jump that particular hurdle
keyphrases: Web strategy law firm Web site