title: On emotion and bounded rationality: reply to Hanoch
abstract: The author refers to the comment made by Hanoch (see ibid. vol.49 (2000)) on his model of bounded rationality and the role of the Yerkes-Dodson law and emotional arousal in it. The author points out that Hanoch's comment, however, conspicuously fails to challenge - much less contradict - the central hypothesis of his paper. In addition, several of Hanoch's criticisms are based on a wrong characterization of the positions
keyphrases: emotion bounded rationality Yerkes-Dodson law decision-making psychology