Autor: theo araujo | Publicado: 2012-09-22T10:27:00-07:00

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Facebook: a arena virtual de embate político



Aproveitando a onda dos blogs em
2004, os ex-estudantes de Harvard (Estados Unidos) Mark Zuckerburg, Dustin
Moskovitz, Eduardo Saverin (brasileiro) e Chris Hughes criaram o Facebook.
Meses depois o site de relacionamento foi expandido para demais universidade e
escolas, até chegar aos 800 milhões de usuários em julho de 2012, se tornando a
maior rede social do planeta. &nbsp;A
crescente acessibilidade do Facebook e as possibilidades de interação, produção
e disseminação de conteúdos, permitiram aos usuários opinar e mobilizar a
sociedade para questões de interesse público. Nos Estados Unidos, a campanha
eleitoral de Obama em 2008, teve influência substancial da internet. No mundo
árabe, as manifestações populares chamadas de Primavera Árabe, ocorridas com mais
impacto na Tunisia, Egito, Argélia e Líbia contra governos autoritários,
ganharam força exponencial de organização e de mobilização civil alicerçada nas
redes sociais, sensibilizando a comunidade internacional e a opinião pública,
resultando em revoluções e queda de ditaduras.


&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; O Brasil é o segundo país com mais usuários do site, com cerca de 46
milhões de cadastros, mais que a Índia (45 milhões) e menos que os americanos
(157 milhões). Através de ferramentas descoladas e atrativas, virou a “epidemia
virtual”. Tem sido um espaço de discussões de interesse coletivos, onde os
usuários compartilham ideias, trocam informações, participam de questões
polêmicas, outras menos importantes e superficiais.



&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Nesta
campanha eleitoral em Conceição do Coité, o uso estratégico do facebook se
tornou indispensável. Sabendo da influência e do volumoso número de acesso, os
políticos e os marqueteiros têm explorado esse ”campo” com intuito de convencer
o eleitorado-internauta com argumentos e propostas (ou promessas), através das
postagens de texto, fotos e vídeos. &nbsp;A
informação chega a milhares de pessoas em segundos. Os eventos políticos: as carreatas,
as visitas nas comunidades e os discursos, instantaneamente repercutem numa
velocidade e praticidade imensurável, mediante o grande número de amigos em
comum e os grupos que cada indivíduo tem no sítio. 


Provavelmente, o candidato que tiver a equipe mais
preparada para uso dessa mídia, maior quantidade de militantes-usuários,
sobretudo politizados e preparados para o embate político nesta “arena virtual”,
deixará sua campanha mais organizada e pode chegar mais forte no dia do pleito.