O consumo desenfreado do ser humano
Autor: Márcio Amambahy | Publicado: 2014-10-22T16:53:00-07:00

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O consumo desenfreado do ser
humano



Nós seres humanos sempre buscamos a
felicidade. As empresas, o lucro. Será que as marcas de produtos consumidos
vendem felicidade? É isto que os meios de comunicação de massa parecem nos
dizer: Quem tem mais, é mais feliz!

Em outras palavras, a satisfação trazida pelo
dinheiro parece vir não do fato de simplesmente possuí-Io, mas sim de possuir
mais do que os outros. Numa sociedade de consumo, ter dinheiro significa poder
consumir e é sinônimo de busca de felicidade e status.

A compra de um produto tido como importante
pelo grupo social ao qual o consumidor pertence produz uma imediata sensação de
prazer e realização e geralmente confere status e reconhecimento a seu
proprietário. Também, conforme a novidade vai-se desgastando, o vazio ameaça
retornar. Quando isso ocorre, a solução padrão do consumidor é se concentrar
numa próxima compra promissora, na esperança de que a satisfação seja mais
duradoura e mais significativa.
A sensação de vazio que se apossa do consumidor é um dos dois aspectos do
individualismo e isolamento que o caracteriza: contrapondo-se ao vazio
interior, está a aparência de segurança e de realização.

Esse mundo fantástico de satisfação das
necessidades de aceitação social, de realização pessoal e mesmo de conforto
físico, mediante o consumo constante, é elaborado pelos meios de comunicação de
massa e pela indústria de propaganda. Assim, um indicador claro do sucesso do
consumismo é a propaganda.

Essa verdadeira indústria foi uma das que
tiveram o mais rápido crescimento durante a última metade do século XX.

Como numa sociedade de consumo sempre haverá
por mais que consumamos novos e inovados produtos, ou novas tecnologias a serem
lançadas, melhores do que a que acabamos de consumir, e pelas quais somos tentados,
obrigados, por meio das midias a conseguir mais dinheiro para satisfazer nossas
novas necessidades. É essa a engrenagem principal que faz a economia girar e
que torna ilusória a busca da felicidade por meio do consumo.

Isso tudo nos leva a um questionamento: Será
verdadeiramente nossa as necessidades nas quais estamos atendendo como
consumidores?



Márcio Nicanor Carvalho Amambahy
Santos.