Conar e Coca-cola: Propaganda enganosa é crime!
Autor: Duane Amorim Braga | Publicado: 2013-08-03T00:34:00-03:00





















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Abaixo-assinado
por


Frente
pela Regulação da Publicidade de Alimentos









Pedimos a remoção imediata da campanha publicitária
"Energia Positiva" que está sendo veiculada pela Coca-Cola no
Brasil em comerciais de televisão, cinema, outdoors, pontos de venda e
plataforma online. Esta campanha foi proibida por órgãos do México e do
Reino Unido por ser considerada enganosa e trazer riscos à saúde. A
campanha transmite informações erradas aos consumidores, pois promove o
consumo maior de calorias para ser gasto com diferentes atividades físicas, e
ainda não deixa claro que esse produto contém sódio e outros aditivos químicos
que podem acarretar em problemas de saúde. Este tipo de publicidade contribui
para agravar a epidemia atual de sobrepeso e obesidade que a população
brasileira está sofrendo.



A denúncia realizada tanto no México quanto no Reino Unido foi
focada no risco para a saúde representado pela promoção de um maior
consumo de calorias. O mesmo se aplica aqui, considerando que mais de 50% de
todos os adultos no Brasil já está acima do peso ideal, pois consome
uma quantidade excessiva de calorias e pratica pouca atividade
física.&nbsp;Estudos&nbsp;científicos já comprovam que o consumo regular de
bebidas açucaradas está associado com o maior risco de desenvolvimento de
obesidade, síndrome metabólica e diabetes.&nbsp;A Coca-Cola tenta associar a
imagem da sua marca a pessoas saudáveis e exercícios físicos, porém ela é
responsável por introduzir no mercado produtos com altas taxas de açúcar, e
de sódio, e pouco nutritivos, que contribuem para o aumento da obesidade,
diabetes e outros problemas de saúde.&nbsp;Ou seja, muitas calorias vazias e
nada de energia positiva!

Não podemos permitir que a Coca-cola continue veiculando um
comercial com informações erradas sobre o consumo e o gasto de calorias,
pois passa a ideia de que as calorias que a bebida oferece são “boas” e ainda
não deixa claro como gastar essas calorias. Vamos pressioná-los a removerem a
campanha "Energia Positiva", para que tenham assim mais
responsabilidade com os consumidores sobre os riscos de saúde que seus produtos
oferecem. 



Participe desta mudança,assine e leia na íntegra a carta para o
Conar, Coca-cola e Procon em : 

https://www.change.org/pt-BR/peti%C3%A7%C3%B5es/conar-e-coca-cola-propaganda-enganosa-%C3%A9-crime