Olhar: Agenda Setting
Autor: Rodrigo Henrique | Publicado: 2011-12-09T12:04:00-08:00

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Agenda
Setting



As pessoas
tendem a dar atenção ou não, incluir ou não em seu conhecimento aquilo que os
meios de informação incluem ou não em seu conteúdo. A importância dada a um
assunto pela mídia refletirá na importância que é dada a isso pelo público.



A mídia não
nos diz como pensar, mas nos aponta o assunto em que vamos pensar que é o caso
do natal.



Mas não é só
aquilo que é mostrado que influencia em nosso julgamento, mas também aquilo que
fica omitido.

O efeito de
agenda consegue influenciar até certo ponto aqueles em que vamos votar, diante
disso influenciar na adesão de valores parece fácil.



Importante
destacar o seguinte trecho resumido de Zucker (1928 – pag. 227) – “Quanto menor
for a experiência direta das pessoas em relação a um tema mais ela precisa da
mídia para interpretá-lo e dar sentido a ele.



O natal por
si só já é um exemplo do “foco” preferencial a um assunto dado pelos meios. Os
jornais, revistas, televisão, rádio, enfim, dão destaque a data, a consideram
importante e a mesma importância é dado pelo público por conseqüência da agenda
setting.