Seis lições de inovação de Bill e Melinda Gates: a número 4 vai quebrar seu coração
Autor: Robson Lelles | Publicado: 2014-06-24T09:34:00-03:00

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<![endif]--><span title="Michelle Atagana

">(Traduzido do original de Michelle Atagana em: http://bit.ly/1l6x1BB )

Eu
escutei o discurso de abertura de Bill e Melinda Gates na Universidade de
Stanford no fim de semana e uma coisa se destacou: o casal é grande em
inovação. <span title="This is, after all, the guy that revolutionised the face of personal computing.

">Este
é, no fim das contas, o cara que revolucionou a face da computação pessoal.

O
discurso foi bastante instigante, sobre o que a verdadeira inovação é realmente, o que a tecnologia é e no que ela pode ser utilizada. É papel da
tecnologia da tornar a vida das pessoas melhor? A
vida de quem? A
inovação deve ser a ponte sobre o fosso digital? <span title="Who is technology serving right now?

">Quem está
oferecendo tecnologia agora?


<span title="Who is technology serving right now?

">
<span title="“If rich kids got computers and poor kids didn't, then technology would make inequality worse,” Bill Gates said early on in the couple's speech.

">"Se
crianças ricas tem computadores e crianças pobres não, então a tecnologia torna
a desigualdade pior", disse no início do discurso o casal Bill Gates.<span title="“If rich kids got computers and poor kids didn't, then technology would make inequality worse,” Bill Gates said early on in the couple's speech.

">
<span title="“If rich kids got computers and poor kids didn't, then technology would make inequality worse,” Bill Gates said early on in the couple's speech.

">

<span title="There is constant debate in Africa about what problems entrepreneurs need to solve and what needs to happen here before we begin competing with the Instagrams, Twitters and Facebooks of the West.

">Há
um debate constante na África sobre quais problemas os empresários precisam resolver
e o que precisa acontecer aqui antes de começarmos a competir com Instagrams,
Twitters e Facebooks do Ocidente.

<span title="The couple see the world of innovation with two distinct lenses: optimism and equality.

">O
casal vê o mundo de inovação com duas lentes distintas: otimismo e de
igualdade.


<span title="The couple see the world of innovation with two distinct lenses: optimism and equality.

">
<span title="“Whether you are a scientist with a new discovery, or working in the trenches to understand the needs of the most marginalised, you are advancing amazing breakthroughs in what human beings can do for each other,” say the couple.

    ">"Se
você é um cientista com uma nova descoberta, ou trabalha nas trincheiras para
entender as necessidades dos mais marginalizados, você está alcançando avanços
surpreendentes no que os seres humanos podem fazer para os outros", diz o
casal.<span title="“Whether you are a scientist with a new discovery, or working in the trenches to understand the needs of the most marginalised, you are advancing amazing breakthroughs in what human beings can do for each other,” say the couple.

    ">
<span title="“Whether you are a scientist with a new discovery, or working in the trenches to understand the needs of the most marginalised, you are advancing amazing breakthroughs in what human beings can do for each other,” say the couple.

    ">

&nbsp;&nbsp;&nbsp;&nbsp;Ao
mesmo tempo, se você perguntar às pessoas através dos Estados Unidos [ou mundo]
se o futuro vai ser melhor do que o passado, a maioria dirá que não. Meus filhos vão ser piores do que
eu. Eles
acham que a inovação não vai tornar o mundo melhor para eles ou seus filhos. Então, quem está certo? As
pessoas que dizem que a inovação irá criar novas possibilidades e tornar o
mundo melhor? Ou
as pessoas que vêem uma tendência para a desigualdade e um declínio na
oportunidade e não acham que a inovação vai mudar isso? <span title="The pessimists are wrong, in my view.

">Os
pessimistas estão errados, na minha opinião.

<span title="The pessimists are wrong, in my view.

">&nbsp;<span title="Here are some insights I think any entrepreneur needs to keep close at heart when thinking about their next big idea.

">Aqui
estão algumas idéias que eu acho que qualquer empresário precisa manter próximo
ao coração ao pensar sobre sua próxima grande idéia.

<span title="Here are some insights I think any entrepreneur needs to keep close at heart when thinking about their next big idea.

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1. Trabalhe nos
problemas mais importantes




<span title="“Our formula has been to get the smartest, most creative people working on the most important problems.”

">"Nossa
fórmula tem sido a de ter as pessoas mais inteligentes e criativas trabalhando nos problemas mais importantes."<span title="“Our formula has been to get the smartest, most creative people working on the most important problems.”

">
<span title="Here are some insights I think any entrepreneur needs to keep close at heart when thinking about their next big idea.

">

<span title="“Our formula has been to get the smartest, most creative people working on the most important problems.”

">

Há
tantos empresários inteligentes lá fora, faz sentido que eles devam ocupar-se
trabalhando nos problemas mais importantes do mundo. Da
maneira que eles poderiam vê-lo, não há nenhum senso em ter inteligência e
oportunidade, se você não está indo fazer algo útil com elas. Deixe sua inovação valer a pena. <span title="The tech inventor goes on to say that innovation can solve any problem.

">O
inventor da tecnologia continua a dizer que a inovação pode resolver qualquer
problema.

<span title="Empower people

">2. Capacite as pessoas



<span title="Empower people

">
<span title="“I believed that the magic of computers and software would empower people everywhere and make the world much, much better.”

">"Eu
acreditava que a magia de computadores e software seria capacitar as pessoas em
todos os lugares e tornar o mundo muito, muito melhor."<span title="“I believed that the magic of computers and software would empower people everywhere and make the world much, much better.”

">
<span title="Here are some insights I think any entrepreneur needs to keep close at heart when thinking about their next big idea.

">

<span title="“I believed that the magic of computers and software would empower people everywhere and make the world much, much better.”

">

Esta escola de
pensamento é bastante comum. Na
conferência Microsoft Sharepoint no início deste ano, Bill Clinton falou sobre
o papel da tecnologia na mudança de vida e na capacitação das pessoas e em dar-lhes
esperança. <span title="Innovation should empower people.

">A
inovação deve capacitar as pessoas.

<span title="You can't change the world if you haven't seen the problem

">3. Você
não pode mudar o mundo se você ainda não enxergou o problema



<span title="You can't change the world if you haven't seen the problem

">
<span title="“No matter how much suffering we see, no matter how bad it is, we can help people if we don't lose hope and if we don't look away.”

">"Não
importa quanto sofrimento vemos, não importa o quão ruim é, podemos ajudar as
pessoas se não perdermos a esperança e se não desviarmos o olhar."<span title="“No matter how much suffering we see, no matter how bad it is, we can help people if we don't lose hope and if we don't look away.”

">
<span title="Here are some insights I think any entrepreneur needs to keep close at heart when thinking about their next big idea.

">

<span title="“No matter how much suffering we see, no matter how bad it is, we can help people if we don't lose hope and if we don't look away.”

">

Você
não pode conceituar e encontrar a solução para um problema que você nunca
experimentou ou testemunhou. <span title="The couple reckon that in order to truly be innovative you have to look at the problem and witness the suffering the problem causes.

">O
casal acha que, para ser verdadeiramente inovador, você tem que olhar para o
problema e testemunhar o sofrimento que o problema causa.

<span title="Let your heart break

">4. Deixe o seu
coração quebrar



<span title="Let your heart break

">
"Deixe o seu coração quebrar. <span title="It will change what you do with your optimism.”

">Ela
vai mudar o que você faz com o seu otimismo."<span title="It will change what you do with your optimism.”

">
<span title="Here are some insights I think any entrepreneur needs to keep close at heart when thinking about their next big idea.

">

<span title="It will change what you do with your optimism.”

">

Isso
remonta à perfeita compreensão do problema. Se
você deixar seu coração quebrar, dizem Bill e Melinda Gates, vai mudar a forma
como o seu otimismo funciona e o que você faz com ele. <span title="It will inspire you to do more to be better and change the world.

">Ele
vai inspirá-lo a fazer mais para ser melhor e mudar o mundo.

<span title="Be optimistic

">5. Seja otimista




<span title="Here are some insights I think any entrepreneur needs to keep close at heart when thinking about their next big idea.

">

"Otimismo é muitas vezes visto como uma falsa
esperança. <span title="But there is also false hopelessness.”

">Mas
há também uma falsa desesperança." <span title="Here are some insights I think any entrepreneur needs to keep close at heart when thinking about their next big idea.

"><span title="But there is also false hopelessness.”

">
<span title="Here are some insights I think any entrepreneur needs to keep close at heart when thinking about their next big idea.

"><span title="But there is also false hopelessness.”

">

Não
há nada mais motivador para os empresários com grandes idéias do que o otimismo
que pode resolver um problema particular. <span title="The couple's whole talk hangs on optimism as a key driver of innovation and that it is the fuel that brings about great discoveries.

">Toda
conversa do casal paira sobre o otimismo como um fator-chave de inovação e que
é o combustível que traz grandes descobertas.


<span title="Here are some insights I think any entrepreneur needs to keep close at heart when thinking about their next big idea.

"><span title="The couple's whole talk hangs on optimism as a key driver of innovation and that it is the fuel that brings about great discoveries.

">
<span title="“Even in dire situations, optimism fuels innovation and leads to new approaches that eliminate suffering.”

">"Mesmo
em situações terríveis, o otimismo move a inovação e leva a novas abordagens
que eliminam o sofrimento."<span title="Here are some insights I think any entrepreneur needs to keep close at heart when thinking about their next big idea.

"><span title="“Even in dire situations, optimism fuels innovation and leads to new approaches that eliminate suffering.”

">
<span title="Here are some insights I think any entrepreneur needs to keep close at heart when thinking about their next big idea.

"><span title="“Even in dire situations, optimism fuels innovation and leads to new approaches that eliminate suffering.”

">

<span title="Technology should benefit everyone

">6. A
tecnologia deve beneficiar a todos


<span title="Here are some insights I think any entrepreneur needs to keep close at heart when thinking about their next big idea.

"><span title="Technology should benefit everyone

">
"A tecnologia
deve beneficiar a todos. <span title="So we worked to close the digital divide.”

">Então,
nós trabalhamos para fechar a brecha digital."<span title="Here are some insights I think any entrepreneur needs to keep close at heart when thinking about their next big idea.

"><span title="So we worked to close the digital divide.”

">
<span title="Here are some insights I think any entrepreneur needs to keep close at heart when thinking about their next big idea.

"><span title="So we worked to close the digital divide.”

">

Há
tanta desigualdade no mundo que não precisamos adicionar mais a ela, mas sim
erradicá-la. De
acordo com o casal, se sua inovação amplia o fosso digital, talvez, ela precisa
de uma reformulação. <span title="Gates talks about visiting South Africa at the end of Apartheid and realising that people needed more than computers to make their lives better — they need innovation in healthcare and education to help them.

">Gates
fala sobre visita à África do Sul no fim do Apartheid e sobre a percepção de que
as pessoas precisavam de mais do que computadores para melhorar suas vidas -
eles precisavam de inovação em saúde e educação para ajudá-los.


<span title="Here are some insights I think any entrepreneur needs to keep close at heart when thinking about their next big idea.

"><span title="Gates talks about visiting South Africa at the end of Apartheid and realising that people needed more than computers to make their lives better — they need innovation in healthcare and education to help them.

">
<span title="“If innovation is purely market driven, and we don't focus on the big inequities, then we could have amazing advances and inventions that leave the world even more divided.”

">"Se
a inovação é puramente impulsionada pelo mercado, e não nos concentramos nas
grandes desigualdades, então poderíamos ter avanços e invenções surpreendentes,
que deixariam o mundo ainda mais dividido." <span title="Here are some insights I think any entrepreneur needs to keep close at heart when thinking about their next big idea.

">