Gerência de Produtos
Autor: Fernanda | Publicado: 2010-11-15T23:29:00-02:00

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Hoje vou compartilhar sobre uma aula que tive recentemente e que fala um pouco de Gerência de Produto e sobre a origem de um produto que todo nós, com certeza, consumimos bastante.
O que é gerência de Produtos?A Gerência de Produtos começou na década de 40. O auge dessa profissão foi em 1980. &nbsp;Então qual é a sua importância agora em 2010? Porque ela é a&nbsp; base da empresa.Exemplo: O leite condensado.A época da guerra nos EUA, o leite consumido pelos combatentes era levado pelos animais, o que era um problema, pois o leite estragava. O calor aumentava a perecibilidade do leite e, era preciso encontrar uma maneira de levar o leite do quartel até o front de batalha sem que ele estragasse.A solução foi alterar o ph do produto, assim ele se conservaria por mais tempo. Os benefícios foram:·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Maior tempo de conservação·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; O leite tornou-se mais energético, e·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; O custo permaneceu baixo
Estava, assim, inventado o leite condensado.O leite em pó e o leite condensado era consumido apenas elos militares e, só depois passou a ser comercializado.Quando chegou ao Brasil o leite condensado era vendido nas drogarias com o nome de milkmaid, mas as pessoas tinham dificuldade para pronunciar o nome e, passaram a chamar o produto de o “leite da moça”, referindo-se à joven com trajes típicos de uma camponesa suíça no rótulo da embalagemNas latas atuais do Leite Moça, percebe-se que agora a “moça” é casada, pois a mesma usa uma aliança na mão esquerda, passando uma imagem de respeito.
Interessante né?