Mercado em expansão: e-commerce cresce 30% em 2011
Autor: PBx Marketing de Relacionamento | Publicado: 2011-10-19T08:40:00-07:00

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<![endif]-->Somente
este ano, 4 milhões de internautas consumidores fizeram sua primeira compra
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As compras pela internet passam a ter suma importância na vida do
consumidor moderno e crescem a cada ano que se segue. A estimativa mais
pessimista do mercado é que o comércio eletrônico fature algo em torno de R$ 19
bilhões em 2011, contra os R$ 14,8 bilhões registrados em 2010. Os dados são da
Empresa de Inteligência e Comércio eletrônico (Ebit) que durante um evento
promovido pela Fecomercio, em São Paulo, constatou que os líderes de vendas na
internet são os eletrodomésticos, seguido pelas áreas da informática, saúde,
beleza, medicamentos, livros, assinaturas de revistas e eletrônicos. 

O comércio evoluiu do mascate ou vendedor viajante para o internauta.
Hoje a venda sem internet é cada vez mais desatualizada, ultrapassada e até
mesmo inacreditável. A loja que não se foca na vida virtual perde
autenticidade, identidade e muitas vezes credibilidade, perante a pessoa que
procura na web e não encontra resultados. É fácil desconfiarem de uma empresa
sem endereço online, pois antes de fechar qualquer negócio se tornou praxe a
consulta na internet. Hoje o e-commerce virou símbolo de modernidade, um
negócio que visa sempre o futuro e não se mantém parado. É sinônimo de empresa
que busca desenvolvimento e investimentos. 

O Brasil é o 5º maior país com número de usuários navegando na web,
cerca de 81 milhões. Somente este ano, 4 milhões de internautas consumidores
fizeram sua primeira compra pela internet, sendo 2,4 milhões da classe C. Na
maioria das vezes, os produtos são mais baratos, com a mesma qualidade da loja
física e ainda conta com a comodidade de não sair de casa. É necessário que o
empresário entre no jogo do e-commerce para não perder o cliente que o está
buscando. É inaceitável, dando um pequeno exemplo, o consumidor ter que
procurar o campo de busca do site, pois ela deve estar em ótima localização e
em destaque. 

Mas há, entre essas regras, mais algumas que devem ser levadas em
consideração, tal como o respeito ao cliente-internauta, e não subestimar a sua
inteligência. A loja virtual responsável pelas suas redes sociais se tornam
“vítimas” destas próprias ferramentas quando o consumidor as usa para
demonstrar a revolta com o produto e o atendimento online. Só sobreviverá no
e-commerce o empresário que entende como usar a velocidade da internet para satisfazer
e ganhar a confiança do internauta. 

A Fercomercio ressaltou ainda que a satisfação destes consumidores
virtuais é, de uma forma geral, muito grande e está relacionada ao prazo de
entrega do produto, principalmente no período do final do ano. A preocupação
reside no aumento da demanda, sugerindo que o internauta antecipe sua compra e
não deixe para a última hora, ainda mais aqueles que não moram em grandes
centros urbanos e comerciais. 

Por isso, há uma necessidade iminente de que as empresas atentam ao
planejamento comercial e logística, adequando sua capacidade de absorver esta
demanda do mercado que cresce exponencialmente. O motivo, tanto para o grande
sucesso como para o rápido fracasso, consiste na preparação do empresário bem
assessorado e pronto para enfrentar esta Revolução Comercial. O comércio
eletrônico é uma realidade mundial que foge a qualquer regra do mercado já
vista até o momento. 
A mentalidade do comerciante “à moda antiga” não
cabe a esta nova modalidade comercial. Nasce uma nova espécie de ser humano, o
“Homo Web”, consequentemente, sobreviverá o “Web Empresário”. Boa Web compras a
todos! Fonte: Folha de São Paulo