La Roche-Posay apresenta lançamentos para fotoproteção
Autor: Martha Postiglione | Publicado: 2012-09-14T21:54:00-03:00

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<!--StartFragment-->



Em dúvida quanto ao melhor protetor solar para o verão? Confira os lançamentos da La Roche-Posay e mantenha sua pele linda e protegida dede já!



La Roche-Posay lança protetor solar toque seco

&nbsp;Com fórmula desenvolvida para o Brasil, Anthelios AC Gel-Creme
Toque Seco reúne o melhor da proteção UVA e UVB em uma textura toque seco
totalmente adaptada à pele oleosa.



Quem tem pele com tendência à oleosidade sabe o quanto é difícil
encontrar um fotoprotetor realmente adequado às suas necessidades. Para
reforçar o combate a esse problema, Anthelios está expandindo a sua gama antibrilho
com dois novos produtos que prometem revolucionar o mercado de proteção solar
para as peles oleosas: Anthelios AC
Gel-Creme Toque Seco (nas versões FPS 30 / PPD 15 e FPS 60 / PPD 31).&nbsp; 

A grande novidade deste produto está na sua textura gel creme toque seco,
desenvolvida especificamente para o Brasil. Desde a aplicação, Anthelios AC
Gel-Creme Toque Seco, oferece uma rápida absorção e um acabamento seco e suave.
O segredo dessa textura está na presença de micro esferas de sílica e de
perlite que proporcionam uma sensação seca ao toque e uma pele visivelmente
matificada.

Para combater os efeitos das condições climáticas do Brasil, que
favorecem a produção em excesso de oleosidade e suor na pele, o novo protetor apresenta
ainda uma dupla ação antibrilho: antioleosidade, graças ao gluconato
de zinco que funciona como seborregulador; e antiumidade pela ação do complexo mineral Perlite, ativo com
capacidade de absorção cinco vezes maior que a do talco. 

Anthelios AC Gel-Creme toque seco foi
formulado com a tecnologia Mexoplex®, uma exclusiva combinação de filtros patenteada pela L’Oréal, que
permite a redução do teor de filtros químicos e garante uma excelente proteção contra
os efeitos nocivos dos raios UV. 

Para comprovar a preferência dos
usuários de pele oleosa pela nova textura gel creme toque seco, a La
Roche-Posay utilizou, pela primeira vez, os princípios da Neurociência para traduzir a percepção intrínseca
desses voluntários em relação ao uso do produto: o quanto ele o aceita ou
rejeita verdadeiramente.&nbsp; 







Foram realizadas análises de rastreamento ocular e dilatação da pupila,
capazes de medir o nível de atenção do paciente ao observar a sua imagem logo
após a aplicação de Anthelios AC Gel Creme Toque Seco e de um outro
fotoprotetor para peles oleosas no FPS 30. O resultado desse estudo foi capaz de
comprovar que a face com Anthelios é mais atraente ao olhar, pois tem menos
brilho percebido do que o outro fotoprotetor. 

Indicações: uso diário. Ideal para
peles oleosas

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<!--StartFragment-->





La Roche-Posay lança protetor solar para
crianças

Anthelios Dermo Pediatrics une alta proteção
contra raios UV à fórmula inovadora, adaptada às necessidades da pele infantil.

Quem tem filhos sabe o quanto é importante estar atento aos cuidados com a
exposição ao sol. Compartilhando essa preocupação com
a saúde e o bem-estar das crianças, La Roche-Posay traz ao mercado brasileiro
uma renovação de Anthelios Dermo Pediatrics
FPS 60. Este fotoprotetor une tecnologia avançada ao cuidado que a pele dos
pequenos precisa, formando uma verdadeira barreira contra as agressões provocadas
pelos raios solares.

Desenvolvido a partir da tecnologia Mesoplex®, uma exclusiva combinação de filtros patenteada pela L’Oréal, &nbsp;Anthelios Dermo Pediatrics FPS 60 proporciona máxima proteção
contra os danos causados pelos raios UV.&nbsp;
Sua fórmula foi testada sob controle pediátrico e oftalmológico,
garantindo segurança e qualidade. 

O produto, que chega às
farmácias neste mês de setembro, tem FPS 60 e PPD 39,
é livre de parabenos e sem cheiro. Para afastar as preocupações com o
sol e tornar os dias em família ainda mais divertidos, o lançamento de La
Roche-Posay tem teor reduzido de filtros químicos e é muito resistente à água,
à areia e à transpiração. Além de ser fácil de espalhar e ter rápida absorção.

Sobre
os raios UV

O sol é um elemento
indispensável para a vida e um inimigo invisível para a pele. Entre os
diferentes raios solares aos que estamos expostos, os ultravioletas ou UV são
os mais nocivos. Eles atingem a nossa pele não só quando vamos à praia ou à
piscina, mas também quando praticamos esportes ao ar livre, caminhamos na rua
ou simplesmente ficamos presos no trânsito dentro do carro. Os riscos são
grandes inclusive em dias nublados, e permanecem constantes ao longo do ano
inteiro: 

Raios
UVB

Maior incidência entre 10h e
16h. Penetra superficialmente a epiderme e é responsável por causar
vermelhidão, ardência e câncer de pele.

Raios UVA 

Tem praticamente a mesma
incidência durante todo o dia e ao longo do ano. Sua penetração é mais
profunda, até a derme, causando envelhecimento, manchas e câncer de pele.&nbsp;
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