O DESAFIO DA ERA MERCADÓLOGICA MODERNA
Autor: FABRICIO.GALDINO | Publicado: 2011-09-17T22:11:00-07:00

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Atualmente o homem moderno vive o processo da rapidez das informações de
um mundo globalizado, de organizações (empresas) e clientes inteligentes, de
lideranças participativas, de relações de envolvimento e comprometimento com o
todo, visando sempre lucratividade, redução de custos e amenização de danos ao
meio ambiente e à sociedade.

O sucesso das
organizações modernas depende e muito do modo como interpretam as informações
recebidas de seus possíveis consumidores.&nbsp; 

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Resume-se
então que somente conseguirá vender seus produtos ou serviços a empresa que
compreender os reais desejos de seus consumidores. A empresa que conseguir
visualizar que seus clientes estão a par das conseqüências geradas pelo uso
indevido dos recursos naturais e oferecer produtos e serviços ecologicamente
corretos alcançará um mercado que está em expansão.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Saber expor idéias e produtos que revelem o respeito ao meio ambiente, é um dos
segredos que tornará uma empresa bem sucedida.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
O consumidor está atento ao que as empresas oferecem e também está atento aos
malefícios que estas causam ao ambiente.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Conseguir o título de organização que respeita o meio ambiente, melhorará e
aumentará o desempenho do processo de venda de produtos e serviços.

O desafio maior da era mercadológica atual é oferecer produtos e serviços
que causem impactos mínimos ao meio ambiente, comunicando-se eficientemente,
enfim expor idéias que expliquem o que se vende, como se vende e para quem se
vende, revelando que o desejo maior é oferecer produtos e serviços que
respeitem o meio ambiente e o consumidor.