Casa D'Ideias - Gestão de Crise Promoção
Autor: Marcus Paulo | Publicado: 2012-11-04T18:02:00-08:00


Vídeo produzido para reverter uma situação ruim que foi ocasionada depois de um post de um blog crítico de nossa cidade sobre a premiação nas Redes Sociais. Este post começou a gerar muitos comentários negativos. A partir da postagem do vídeo conseguimos reverter a situação.








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<!--StartFragment-->



Brief: Aumentar o número de fãs da página.

Estratégia: Promoções.

Solução: Realizar promoções institucionais em comemoração
aos 18 anos da empresa e sorteios de ingressos para a Expoagro.



Resultado:

Crítica sobre premiação (Gestão de Crise)

Média de 4 mil pessoas alcançadas pela promo

Pico de 8 mil pessoas alcançadas

2.358 administradores da marca
<!--EndFragment-->







Agência: Casa D'Ideias

Criação: Marcus Paulo e Dane Gomes