Dicas de SEO para Pequenas Empresas
Autor: Marcelo Lima | Publicado: 2011-09-07T13:21:00-03:00

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Com o abrandamento econômico, as empresas são obrigadas a serem mais
cuidadosas com o seu orçamento de marketing. Nessas condições, as&nbsp;pequenas empresas necessitam do&nbsp;SEO&nbsp;mais do
que qualquer outro tipo de plataforma de marketing para&nbsp;se manter em nível competitivo, alcançar
consumidores e conseguir um ROI (Relatório de Retorno de Investimento) saudável.




COMO REALIZAR UMA COMPANHA DE MARKETING
OTIMIZANDO CUSTOS?

-&nbsp;Baixe
o investimento em Adwords&nbsp;e
comece a focar em&nbsp;otimização&nbsp;orgânica.

Por que pagar por 100% do&nbsp;tráfego, se apenas 2 das 10 pessoas que executam uma
pesquisa, clicam no seu&nbsp;anúncio?

Basta fazer as contas e investir nas frases menos
competitivas, ao invés de investir em CPC (clique por custo) em palavras-chave
de alta densidade.

Exemplo:&nbsp;
“pousada” palavra-chave genérica com alto custo
“pousada búzios” palavra-chave mais filtrada com custo menor

Através da segmentação por termos menos competitivos, você estabelece um ponto
de apoio e pode começar a construir um perfil de ligação orgânica .

Para
construir autoridade é preciso ter paciência, isso produz efeitos a longo
prazo. Em compensação, o&nbsp;dinheiro volta numa quantia 10 vezes maior, ao longo do tempo.

Invista e tire suas próprias conclusões.