Prêmio Colunistas 2012 será julgado na próxima segunda-feira (24)
Autor: PRÊMIO COLUNISTAS | Publicado: 2012-09-19T10:07:00-07:00








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<!--StartFragment-->



Ehr Ray e Renato Cavalher participam como jurados
convidados















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<!--StartFragment-->



O Prêmio Colunistas 2012 – Etapa RS irá
julgar e escolher os melhores trabalhos, profissionais e empresas das áreas do
marketing promocional, design e propaganda do Rio Grande do Sul na próxima
segunda-feira (24), em Porto Alegre. Promovido anualmente pela Associação
Brasileira dos Colunistas de Marketing e Propaganda (Abracomp), o Prêmio
Colunistas 2012 – Etapa RS conta com um crescimento de 35% no número de
trabalhos inscritos.



Os julgamentos das três áreas acontecem
na Escola Superior de Propaganda e Marketing (ESPM). Os júris serão formados
por profissionais de cada área e também por colunistas do trade.



Propaganda



O júri de Propaganda será formado por:
Erh Ray, criativo de São Paulo; Renato Cavalher, diretor de criação do Grupo
OpusMultipla, de Curitiba; Ricardo Soletti, diretor de criação da Competence;
Eduardo Boldrini, diretor de criação da DCS, Fabiano Bonetti, diretor da
Agência 99; Marcio Ehrlich, vice-precidente da Abracomp, José Antônio Vieira da
Cunha, diretor do portal Coletiva &nbsp;e Ana Paula Jung, coordenadora regional
do Prêmio Colunistas no RS.





Erh Ray



No Prêmio Colunistas Propaganda serão
escolhidos a Agência do Ano, Agência com Melhor Desempenho Criativo, o
Publicitário do Ano, o Profissional de Propaganda do Ano, o Anunciante do Ano,
o Veículo Impresso do Ano, o Veículo Eletrônico do Ano, a Empresa de Mídia
Exterior do Ano e Destaques do Ano de 2012. Também serão escolhidos os
vencedores dos diplomas de Ouro, Prata e Bronze das campanhas, peças e cases
inscritos.



Os critérios de julgamento são:
conceito, originalidade, execução e eficiência.



Promo



O júri do Prêmio Colunistas Promo será
composto por: Renato Cavalher, diretor de criação do Grupo OpusMultipla, de
Curitiba; Alexandre Godoy, diretor regional da Ampro RS; Rosele Sanchotene,
gerente de marketing da Rede Bourbon Shopping; Marcio Ehrlich, vice-presidente
da Abracomp e Ana Paula Jung, coordenadora regional do Prêmio Colunistas no RS.





Renato Cavalher da OpusMultipla



No Prêmio Colunistas Promo são
concedidos prêmios pessoais e empresariais, onde são eleitos a Empresa de
Marketing Promocional do Ano, o Empresário de Marketing Promocional do Ano, o
Profissional de Marketing Promocional do Ano e o Cliente de Promoção do Ano de
2012, além dos diplomas de ouro, prata e bronze para os trabalhos inscritos.



Design



O júri de Design será composto por:
Renato Cavalher, diretor de criação do Grupo OpusMultipla, de Curitiba; Titha
Kraemer, diretora da Bendito Design, Paula Quintas, diretora de relações
institucionais da ApDesign; Valpírio Monteiro, diretor do Gad Design; Marcio
Ehrlich, vice-presidente da Abracomp e Ana Paula Jung, coordenadora regional do
Prêmio Colunistas no RS.



Para o Prêmio Colunistas Design, os
jurados elegem os melhores trabalhos técnicos nas categorias de design de
embalagem, design ambiental, branding e design corporativo. Além destes, também
serão escolhidos os Grandes Prêmios para a Empresa de Design do Ano, Empresário
de Design do Ano e Profissional de Design do Ano, além dos diplomas de ouro,
prata e bronze. Os critérios de julgamento são: inovação, adequação
mercadológica, estética e usabilidade.



Na parte da manhã serão julgados os
trabalhos do Prêmio Colunistas Promo e do Prêmio Colunistas Design. A tarde é a
vez do julgamento do Prêmio Colunistas Propaganda. Os resultados serão
divulgados logo após o encerramento do julgamento. O objetivo é destacar e dar
mais visibilidade aos talentos criativos no Estado. Os trabalhos premiados com
Ouro concorrem automaticamente na versão nacional do concurso.



Os trabalhos



Quem está participando do Prêmio
Colunistas Rio Grande do Sul 2012 pode conhecer os trabalhos concorrentes que
também estão disputando medalhas. As inscrições de cases, eventos, ações,
rádio, mídia impressa, mídia exterior, mídia alternativa, mídia digital e
websites estão disponíveis, com suas fichas técnicas, para consulta do mercado
no site do concurso, em www.colunistas.com.



Divulgação do Resultados:

Os resultados são divulgados logo após
o encerramento dos três julgamentos.



Prêmio Colunistas Promo e Design Etapa
RS

Dia: 24/09/12

Horário: das 8h às 18h (término
previsto para divulgação dos resultados)

Local: ESPM - Rua Guilherme Shell, 350

Os resultados serão anunciados após o
término dos julgamentos



Site da Abracomp em http://www.colunistas.com

Blog: http://www.colunistasrs.blogspot.com

Twitter: @colunistasrs

Facebook: Prêmio Colunistas RS
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