Script for the 2016 Giro D’Italia Promo Video
Autor: Rodolpho Arruda | Publicado: 2014-12-13T12:55:00-02:00


Movie starts with
grandson and grandfather pushing their bikes uphill in a countryside landscape



Grandson: “Nonno, is
it true that you rode all this when you were younger?”



Grandfather grins and
answers: “Yes, indeed. I rode all this and many other places when I was young.
I rode endless flatlands…



A series of images of
Italian landscapes are played while grandfather describes them to his grandson



“…visited historical
places all over the country, climbed very steep hills in hot days, but also went
through ice and snow. And I really liked that.”



Scene turns to the
boy to show his amusement with his grandfather’s story



Grandson: “Wow, and
you did that all by yourself?”



Grandfather grins and
answers: “No, my dear one, I was never alone…”



Sequence of scenes is
played with footage of past editions of the Giro indicating the grandfather was
flashbacking to when he was a professional rider



“…I rode them with
many other riders, some of them were my team, some were not. There were a lot
of people standing alongside of the road cheering for us, so we would never
give up, we should be going faster and faster. You know… I remember we were all
here in this very hill, all the cheering, shouting, and I could only think about
one single thing.”



Sequence stops



Grandson and
grandfather arrive at a small cabin on the right side of the road and stop at
the door steps



Grandson: “And what
was it?”



Grandfather: “I will show
it to you. Come inside.”



Scene cuts to a room
inside the cabin decorated with bike parts, old cycling photographs, medals and
trophies.



Grandfather opens a
drawer and pulls out a pink colored cycling jersey and holds it opened in front
of the child



Grandfather: “La
Maglia Rosa”



Grandson: “Wow, cool!
Can I have it?”



Grandfather grins: “No,
no… this one is mine. But if you really want your own, you have train really
hard…”



Sequence of scenes of
contemporary Giro editions showing renowned riders in action



Grandfather: “…climb many
mountains, fight the wind, the rain and the cold. Oh, and the cold will test
your bravery, your grit. Only a true passionate rider can cross the finish line
with his arms raised and be honored with the cheers from the crowd. It has always
been like this. Winning makes us what we are. This is our code as riders of the
Giro.



Sequence cuts to the
grandson



Grandson: “The Giro?”



Grandfather: “The
Giro D’Italia”



Camera cuts to the child’s
eyes as they fade into the eyes of a grown up young rider with a helmet on. As
the camera moves away it is possible to see it is a rider charging the pedals
uphill along with a peloton of other riders.



Scene switches to another
flashback in which the rider remembers his grandfather holding the pink jersey in
front of him



Scene returns to current
time when the rider passes by the same old cabin where he had first contact the
pink jersey



Rider grins for brief
moment as he keeps pushing harder and harder until the peloton is dropped from
his wheel.



Final scene: rider is
still charging up on his pedals while taking a tight hairpin. As he leaves the
hairpin camera opens and shows the finish line with many fans cheering on both
sides of the road for a supposedly stage winner and Maglia Rosa contender.




The end