Sua voz é o combustível que acelera a gente - Santander
Autor: DIANA | Publicado: 2014-04-14T11:01:00-03:00




O Brasil é feito de mais de 190 milhões de vozes.

Graves, agudas, altas e baixas. De homens e mulheres de todas as
idades e classes que escolhe o tempo todo o que querem.

Escolhem o que querem dizer.
Escolhem como querem falar.&nbsp;Escolhem como querem ser tratados.&nbsp;E é por isso que escolhem o Santander.

Mas se tem uma coisa que sai da boca de todo mundo é “Brasil” quando a Fórmula
1 entra na pista.

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O ronco do motor aos domingos une toda a nação. Os corações aceleram
junto com os carros da Ferrari. E é nessa hora que o Santander está ali, junto
com cada brasileiro para dar força aos pilotos. Afinal, nada é mais forte que a
voz de um povo que fala com o coração.





Desafio:

Divulgar o patrocínio Santander Ferrari durante
o Grande Prêmio Brasil de Fórmula 1™ e gerar PR para a marca.



Ideia:

Partindo do conceito da marca “Sua vez. Sua
voz. Seu banco.”, transformamos a voz do público, os amantes de automobilismo e
da Ferrari, em combustível para o carro andar.



Colocamos um carro de Fórmula 1 na fachada da
Torre Santander com objetivo de alcançar a linha de chegada no topo do
prédio. 



Os participantes deveriam soltar a voz com
frases de incentivo à equipe e aos pilotos.



O público participava da ação de 2
maneiras:



<!--[if !supportLists]-->1.&nbsp;&nbsp;&nbsp;&nbsp; <!--[endif]-->Nas Bombas de Gasolina

Em locais de grande concentração do público, como
shopping, os participantes entravam numa cabine e gravavam uma frase criativa
incentivando os pilotos/equipe.

Ao gravar a frase ele via o carro andando, em tempo real,
num monitor interno que estava à sua frente conectado ao carro do prédio.

<!--[if !supportLists]-->2.&nbsp;&nbsp;&nbsp;&nbsp; <!--[endif]-->Redes Sociais

Os participantes enviavam frases através do facebook e do twitter para
dar um gás nos pilotos e equipe.



Para gerar fluxo na cabine, premiamos as 50
melhores frases com ingressos para a corrida do GP Brasil de F1 2013.

Os donos das 50 melhores frases enviadas
via rede social (FB e twitter) também ganharam ingressos, estes foram assistir
ao treino no sábado.

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