Autor: Professor Gentil | Publicado: 2013-10-17T16:20:00-03:00

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ESTRATÉGIA E NÍVEL DE SERVIÇO NA CADEIA DE SUPRIMENTO
  LOGÍSTICO.

 
 
 







Nos dias atuais
percebe-se o desenvolvimento das estruturas da cadeia de suprimento logístico,
onde as definições e conceitos e as aplicações práticas da cadeia de suprimento
e a determinação dos níveis de serviços, dos fluxos de materiais e da
informação geram uma vantagem competitiva e a ela atrelando as estratégias da
cadeia de suprimentos definindo, alinhando e diferenciando as estratégias.

Neste contexto, o
atendimento ao cliente torna-se primordial elevando as expectativas dos
clientes fortalecendo ainda mais o elo existente entre as operações da
logística e do marketing, elevando de forma consistente e consciente os
elementos do nível de serviço do atendimento ao cliente nas etapas da
pré-transação, transação e pós-transação idealizado por LA LONDE e ZINSZER,
medindo a retenção, o relacionamento e estabelecendo prioridades no atendimento
ao cliente.

Observa-se que na
criação de valor na prestação do serviço das operações logísticas, as mesmas
necessitam de ações estratégicas e alinhamentos estratégicos constantes onde
são observados o contexto mercadológico e socioeconômico, neste cenário, o uso
de ferramentas torna-se essencial para definição e criação, no alinhamento das
ações estratégicas, traçando diretrizes para o alcance dos resultados,
identificando o problema, observando, analisando o processo e construindo um
plano de ação.

Ferramentas como
PDCA, Gráfico de Pareto, Causa e Efeito, 5W2H dentre várias outras ferramentas
que possam estabelecer uma linha estratégica para ações e meios para conquista
de objetivos que contribuem significativamente na consecução dos resultados
estratégicos.

Vale salientar as
estratégias de marketing para não perder clientes, valorização dos serviços,
ampliação da visão de negócio, criação do valor no nível de serviço e
respeitando as diretrizes da estrutura estratégica, da segmentação mercadológica,
do valor percebido do nível de serviços, tais ideias defendidas por diversos
autores dentre eles LA LONDE e ZINSZER (1976), COBRA (2001), HARRISON e HOEK
(2003) BALLOU (2006) e TABOSA FILHO (2013)



17/10/2013

JOSÉ GENTIL
BEZERRA DA SILVA &nbsp;