Olhar: Efeitos Limitados
Autor: Rodrigo Henrique | Publicado: 2011-12-09T12:01:00-08:00

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Abordagem Empírica de campo (efeitos limitados)



Além dos processos psicológicos e da organização da mensagem
sabe o que mais influencia no processo de aceitação ou não delas ? 





O contexto social que age sobre o processo de formação de
opinião.



O material de campanha ativa os valores do Natal e os
reforça massivamente.



Ai entram as opiniões compartilhadas dentro das relações
sociais desses grupos que realisam um processo de “conversação” sobre os temas
de destaque do momento, no caso o Natal.



Os familiares, os amigos, profissionais, religião, são
grupos que influenciam por tanto na avaliação dessas mensagens.



Não podendo modificar valores, a influencia da mídia nesse
contexto, marcado por interações é mais de reforço de valores.