Keep Calm and Carry On
Autor: Thesi | Publicado: 2012-08-26T11:30:00-03:00

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Quem tem internet (e quem não tem) sabe que esta é um tipo de mídia que funciona como um tipo de fábrica que a todo momento constrói novos tipos de “moda” e entretenimento de formas inesperadas, e que caem no gosto do público da rede de uma forma que acabam sendo conhecidos mundialmente.
Temos como exemplo a famosa Gina Indelicada, que faz sucesso no facebook, os memes que são uma febre em vários blogs e sites (muitos deles que surgiram a partir de brincadeiras com fotos estranhas de pessoas famosas –ou não-), ou a imaginação de alguns para fazerem tirinhas, e até a Luiza que estava no Canadá (que foi uma febre no facebook, mas passou rapidamente – ainda bem-).
E com Keep Calm and Carry On não foi diferente. Ele, como a maioria das febres da internet, surgiu de uma forma inusitada.&nbsp;
Muitos não sabem, mas este cartaz foi criado pelo Ministério da Defesa do Governo Britânico de Londres em 1939, época em que a Inglaterra se juntou às tropas aliadas para enfrentar a Alemanha durante a Segunda Guerra Mundial. Esse pôster foi feito com o intuito de acalmar a população caso o país fosse invadido.
Além deste, foram criados mais dois cartazes com os mesmos padrões de letras, e o mesmo desenho da coroa real (representando a coroa de George VI, o rei da Inglaterra na época).&nbsp;


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&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; (1)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp; &nbsp;&nbsp; (2)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; (3)
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(2) “A liberdade está em perigo. Defenda-a com toda a sua força”
(3) "Mantenha a calma e siga em frente"


Os dois primeiros foram impressos em número limitado e distribuídos em setembro do mesmo ano.&nbsp; O intuito do governo era de acalmar a população no início da II Guerra Mundial. Apenas o “keep calm and carry on” não foi exposto, pois ele estava guardado caso houvesse uma situação de invasão ou crise.
Anos depois, o pôster “Keep Calm and Carry On” foi encontrado em um sebo, chamado Barter Books, na cidade de Alnwick (costa nordeste da Inglaterra) pelo livreiro Stuart Manley. O pôster foi encontrado dobrado em uma caixa de livros que foi comprada em um leilão no ano de 2000. Após isso, o pôster foi enquadrado e colocado na parede da livraria. Este fez sucesso entre os clientes e então, a dona do sebo decidiu imprimir cópias da imagem e comercializá-las. E, dessa forma, esse cartaz começou a ser conhecido mundialmente.



O estilo do cartaz agradou tanto as pessoas, que várias versões dele foram feitas e rolaram na internet. Alguns deles até foram usados para estampas de camisas, canecas, almofadas, capas de cadernos entre outros.
Este é um vídeo dirigido por Temujin Doran que narra a história do pôster (em inglês):


   Fonte:   
http://pt.wikipedia.org/ 
http://super.abril.com.br/ &nbsp;
http://www.unicarioca.edu.br/ &nbsp;
http://blogdosgemeos.com.br/ &nbsp;