LER É COMPREENDER.
Autor: parfor | Publicado: 2011-08-03T18:12:00-07:00

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Pressupõe-se, dessa proposta, o entendimento de leitura como prática discursiva que se desenvolve em determinadas condições de produção em que o processo de um modo de significação se estabelece entre sujeitos sociais (autor/leitor), ideologicamente constituídos. Há ainda de se acrescentar que existem modos diferentes de leitura, decorrentes do contexto em que se dá e de seus objetivos. Neste contexto, ler é compreender a propaganda como gênero textual que apresenta características próprias, definidas pelos elementos composicionais, sem desconsiderar a intencionalidade subjacente a esse gênero textual.