Mercadinhos da moda capixaba
Autor: Family trips and tips | Publicado: 2011-08-22T05:20:00-07:00

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Feiras apresentam a produção da capital e arredores para consumidores fiéis
Para Graziele Gomes, empresária e idealizadora da primeira edição do Mercadinho Fashion, que movimentou o Clube Centenário na primeira semana de junho, a moda no estado tende a crescer, e muito, nos próximos anos.&nbsp;
“Pensei em fazer um mercado nos moldes de outras feiras que conheço de outros estados, como o Mercadinho Chic, na Rua Oscar Freire, símbolo do consumo paulista”, conta Graziele. O sucesso do evento foi tanto, que a empresária de acessórios para cabeça, pensa em fazer uma segunda edição até o final do ano. “Ao todo foram 19 expositores que fazem moda aqui no Espírito Santo e cerca de 600 pessoas passaram pelo local nos três dias de evento, nossos clientes são fiéis”, disse Graziele.
Moda na cabeça
A empresa de Graziele, Midas Acessórios, que existe há um ano e meio, participa do mercado do estado e de outros também. “Vendo para Belo Horizonte, Belém do Pará, Brasília e até para o Chile. Atualmente pretendo entrar no mercado paulista, já contratei até uma funcionária para atender a futura demanda”, esclarece a empresária que começou suas vendas batendo de porta em porta.
Formada em moda pela Faesa, e com pós-graduação em alegoria em São Paulo, Graziele acredita que o mercado da capital é carente e há espaço para todos crescerem. A exemplo disso, é a fidelização de capixabas por esses tipos de feiras.
“Adoro ir e ver o que está sendo produzido por aqui”, conta Lilian Brandão, estudante de moda do sétimo período da Faesa. Lilian, que não perde uma feira e já tem vasta experiência na área, também é otimista em relação ao futuro.
“Vou me formar no final do ano e já trabalhei em ateliê de estilistas. Faço trabalhos de ‘freelancer’ com desenvolvimento de estamparias e modelos de uniformes para empresas. Assim que me formar vou procurar um emprego na área do meu Trabalho de Conclusão de Curso, que é o de produção de estampas e texturas”, conta Lilian.
A estudante afirma também, que o Espírito Santo já é reconhecido nacionalmente por profissionais da moda. “Trabalhar com moda é estar conectado com o futuro, desde o desenvolvimento de novas técnicas que integram tecnologia e sustentabilidade. Nosso estado já possui estilistas reconhecidos como Julia Borges, Heloísa Bonadiman, Elian Ramile e a empresa Rebeca Estamparia, que vende tecidos para o famoso estilista Lino Villaventura, além do pólo industrial de Colatina, com as empresas Missbella e Lei Básica”, analisa Lilian.
Vitrine
Calendário dos mercadinhos de moda em Vitória:Supermercado da Moda – o calendário é itinerante, houve um em maio.Mercadinho Fashion – junhoCasa Aberta Espaço de Moda &amp; Arte – promove vários encontros durante o ano
Fashion weeks pelo Brasil:
Vitória Moda Show – Julho - http://www.premium.srv.br/ Minas Trend Preview – maio - www.minastrendpreview.com Rio Fashion Week - coleções de verão - 30 de maio a 04 de junho - http://ffw.com.br/São Paulo Fashion Week – coleções de verão - 13 a 18 de junho - http://ffw.com.br/
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 <![endif]-->  Conheça algumas marcas locais e de onde elas vem:
  All Jarreau – a coleção é voltada para o jeans, a fabrica é em Linhares.  Amabilis – moda feminina, em 2011 a inspiração veio dos anos 60, a confecção está em Colatina.  Cobra D'Agua – situada em Vila Velha, a marca patrocina atletas, moda jovem e define o estilo como “balneário”.  Lei Básica – situada em Colatina, moda para público de atitude jovem.  Missbella&nbsp;– moda alegre, com pluralidade de estilos, é de Colatina.  Presidium – moda jovem, fica em Colatina.  UOT&nbsp;– Colatina, surfwear.  EH Viva – Vitória, moda feminina sofisticada, roupas confortáveis.  Pietá – Vitória, moda feminina, estamparias, sofisticada.   

  Elas querem falar de moda
  A quantidade de blogs sobre o assunto aumenta no estado
  Ir às bancas é imergir em um mundo de particularidades. Há revistas para todos os tipos de público, que vão desde ciências à moda. No Brasil, oficialmente, o segmento possui 13 revistas especializadas, que além de ter o recheio com peças desejadas e fotos super produzidas, contêm também matérias sobre comportamento.
  De acordo com a ferramenta de busca da internet, Google, no território nacional existem aproximadamente 55 mil blogs de moda e mundialmente o número pula para 134 mil. Os blogs, além de servirem como fonte de informação, são uma estratégia de vendas tanto para a marca divulgada no texto, tanto para o merchand.Blogs capixabas, nacionais e internacionais
  http://www.ahazaneim.com/  http://victorinna.blogspot.com/2011_03_01_archive.html  http://monamix.blogspot.com/  http://www.noprovador.com.br/  http://chic.ig.com.br/  http://www.garotasestupidas.com/  http://thesartorialist.blogspot.com/