CAMPANHA EM REDES SOCIAIS - "SAÚDE NÃO TEM PREÇO"
Autor: Shirley Guimarães de Mello | Publicado: 2013-02-13T17:39:00-08:00

Ação de divulgação e engajamento em torno da Campanha "Saúde Não Tem Preço".

Cliente: Ministério da Saúde 
Agência: Hi-Mídia 

Canais: Facebook, Twitter, Orkut (seeding) e publieditoriais em blogs
Período: 20/junho a 31/julho/2012. 

A
 campanha aconteceu na Fan Page e perfil oficial do Ministério da Saúde 
no Twitter.&nbsp; Foi criado aplicativo sobre o programa e veiculados 
conteúdos focados na Campanha, que garante à população a disponibilidade de remédios gratuitos pelo SUS para diabetes e hipertensão. Também eram objetivos informar sobre a novidade que foi a inclusão da asma no rol de doenças crônicas abrangidas pelo programa e engajar as pessoas para que usassem o benefício e divulgassem para quem precisa.

Atividades:
- Coordenação e acompanhamento das ações
- Atendimento da conta 
- Definição da linha editorial e produção de conteúdo 
- Análise de resultados e relatórios
- Monitoramento online (LiveBuzz) 








Resultados:

- &nbsp;A aba
Saúde Não Tem Preço foi a mais acessada na Fan Page com 24.073 visualizações.&nbsp;
- 2.046.000 impressões e 1.049.109
de alcance total&nbsp;
- 16.627 usuários envolvidos e 9.747 “falando sobre
isso”.&nbsp;
- 2.352 RTs
- Os links gerados em toda a
Campanha foram clicados 22.054 vezes.&nbsp;
- Nos blogs contratados, houve 1.125 cliques&nbsp;
- O vídeo oficial da campanha publicado
no YouTube teve 824 exibições.&nbsp;
- Os publieditoriais alcançaram 24.421 pageviews, 2.211 interações e 14.921 de alcance nas postagens dos blogueiros no Facebook.&nbsp;
- Monitoramos 2.927 menções nas redes sociais Twitter, Facebook, Orkut e
YouTube.&nbsp;
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