http://ecommercenews.com.br/artigos/cases/preco-no-varejo-omnichannel
Autor: Paulo Corazza | Publicado: 2013-09-26T14:18:00-07:00



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Muito boa abordagem.&nbsp;&nbsp; 
http://ecommercenews.com.br/artigos/cases/preco-no-varejo-omnichannel

Adiciono que é fundamental saber QUEM está acessando seu site, entrando em sua
loja ou falando com seu call center; e formular soluções e ofertas para
ELE/ELA.



Se ele/ela compra ‘usando’
um website, mesmo estando dentro da loja, que diferença faz.&nbsp;
O importante é
comprar.&nbsp;



Se tiver que cobrar frete,
que se cobre, ou permite negociar, dentro do que cada canal de venda possa
oferecer.&nbsp;



Uma alternativa é
eventualmente manter “sortimento diferenciado” para o canal. Para aqueles que
usam um único canal, no caso, Internet pode funcionar.



Claro que o cliente pode
ficar aborrecido de nao conseguir levar o produto que ele viu no site, a partir
da loja. Mas isso é questão de loclização de estoques e prazo de entrega. O
frete o gerente da loja pode negociar… enfim, perde-se uma batalha, mas não a
guerra.