Sonho de Valsa ganha embalagem para preservar melhor o produto
Autor: Marcelo Oliveira | Publicado: 2011-04-26T12:18:00-07:00

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Sonho de Valsa ganha embalagem para preservar melhor o produtoNovidade será comunicada com ações de sampling em cidades brasileirasPor Cláudio Martins, do Mundo do Marketing | 26/04/2011

A embalagem do Sonho de Valsa recebeu um novo tratamento para manter o produto crocante por mais tempo. O bombom será envolvido por um invólucro único, selado e metalizado, substituindo as folhas de alumínio e polipropileno. A identidade visual do produto e o giro para abertura do mesmo serão preservados na mudança. O desenvolvimento do sistema de fechamento é resultado de pesquisas realizadas pela Kraft Foods, detentora da marca, junto ao Serviço de Atendimento aos Consumidores.Para chegar a essa concepção de fechamento selado, a empresa fez contatos com fornecedores nacionais e internacionais, com objetivo de encontrar uma solução que garantisse facilidade ao consumidor. Todas as versões do bombom receberão o isolamento e, para comunicar a novidade, haverá a distribuição de mais de dois milhões de produtos nas cidades de São Paulo, Curitiba, Porto Alegre, Belo Horizonte e Florianópolis. Os distribuidores de Goiás, Minas Gerais e Rio de Janeiro também receberão amostras, em uma ação assinada pela Out Promo.