Infográfico mostra relação entre marcas e consumidores no Facebook
Autor: Rafa Hernandez | Publicado: 2014-10-29T15:05:00-02:00


Por Paula Furlan

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Alinhar o conteúdo das marcas aos interesses do consumidor é
essencial para viralizar o compartilhamento





O Facebook divulgou nesta segunda-feira (27) uma pesquisa feita
pelo Instituto Ipsos que mostra o perfil de interação dos brasileiros e latino-americanos com as marcas. De acordo com o levantamento, 3 em cada 5
brasileiros interagem com as marcas via Facebook, sendo o povo com maior volume
de engajamento com as empresas na região.



O estudo também indica que:



- 67% dos brasileiros são influenciados por marcas ou ação
de amigos no Facebook;

- 44% dos brasileiros curte uma marca ou empresa no
Facebook;

- 41% dos brasileiros leem continuamente conteúdos de marcas
no Facebook;

- Mexicanos e chilenos são o segundo e terceiro colocados em
interações com marcas no Facebook.



Veja o infográfico com as principais conclusões do estudo:













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Para Antonio Barczinski, gerente de pesquisas do Facebook
para América Latina, os dados mostram que as pessoas consomem marcas dentro do
Facebook mas, obviamente, desde que o conteúdo esteja alinhado com os
interesses delas.



"A importância da segmentação por parte das marcas é
relevante para que possam pensar em conteúdos que atendam a essas pessoas. Para
isso, acreditamos que as empresas devam se envolver na criação de estratégias
para conversão de vendas e branding. Aqui no Facebook, a nossa aposta está no
storytelling, especialmente em vídeo, uma vez que já contamos com mais de 1
bilhão de visualizações deste formato na plataforma diariamente em todo o
mundo. O vídeo é hoje uma das mais poderosas ferramentas de envolvimento da
audiência, capaz de ser entregue onde cada um dos usuários está (no celular,
tablet) e no lugar onde ele passa mais tempo: o feed de notícias", diz.











Fonte: Portal Consumidor Moderno