LETI MATOS: POMPONS, TRICÔ E CROCHÊ INVADEM AS RUAS 
Autor: Cláudia | Publicado: 2013-02-19T15:17:00-03:00

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Reportagem postada no dia 14 de
fevereiro de 2013, no Blog do ELO 7










Se você mora em uma das grandes
capitais do Brasil, já deve ter visto sua cidade ser bombardeada por pompons de
lã. Ou se deparado com grafites de tricô. Isso parece estranho? A gente
explica!



Enfeitar e cobrir objetos urbanos
como postes, orelhões, bancos e até mesmo árvores faz parte da rotina de Leti
Matos. Gaúcha talentosa, ela mora em São Paulo há 7 anos, dá aulas de Yoga e
enche a cidade de cores e pompons com seu projeto 13pompons.









A ideia do 13pompons é levar um
pouco de arte para as pessoas, principalmente para aquelas que não têm acesso a
galerias. Da mesma forma que os grafiteiros usam as tintas pra expressar sua
arte, elas utilizam os fios. Além do artesanato, tricô e crochê são técnicas
que nos remetem ao familiar, caseiro, “de vó”… E é isso mesmo que Leti quer:
levar e incentivar mais afeto, carinho, zelo e cuidado pela cidade.



Os projetos são em sua maioria
custeados por ela, que conta com a ajuda da amiga e stylist Flávia Lhacer para
enfeitar diversos bairros. O 13pompons já passou também por Porto Alegre, Belo
Horizonte, Paraty, Inhotim, Goiânia, Buenos Aires, Mendonza, Uspallata… O
próximo passo é levar os pompons para Florianópolis, Rio de Janeiro, Santos e
quem sabe um dia – esse é o maior desejo de Leti – colorir as ruas de Nova York.









Além das aulas e intervenções
urbanas, ela realiza projetos personalizados em residências, hotéis,
escritórios e vitrines, tudo com seu estilo. Ela também faz instalações
artísticas e recentemente produziu o banco 13pompons, disponível para compra na
loja Caos e em breve na Momo Store.&nbsp;









Tudo começou meio que por acaso. Em
uma tarde descontraída, ensinando algumas amigas a tricotar, crochetar e fazer
pompons, elas produziram exatamente 13 deles – um número que ela adora.
Decidiram pendurá-los na árvore mais próxima e divulgar pelo instagram. Daí
veio a hashtag #13pompons e o projeto, em parceria com Flávia Lhacer, que tomou
conta de diversos lugares como Porto Alegre, Belo Horizonte, Paraty, Inhotim,
Goiânia, Buenos Aires, Mendonza, Uspallata…









E não pára por aí! Leti quer levar
pompons para Florianópolis, Rio de Janeiro e Santos. Mas o que ela sonha mesmo
é enfeitar as árvores de Nova York.