CURSO DE SUSTENTABILIDADE PELA FGV online
Autor: Administrando práticas conscientes em 1 mundo sustentavel | Publicado: 2012-09-26T17:37:00-07:00

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Por:
Nicéia Barbosa 

A fundação Getulio Vargas em parceria com o
Walmart Brasil disponibiliza no site
da fundação, gratuitamente, um curso online sobre o papel de cada um de nós na
sustentabilidade. Intitulado de “sustentabilidade
no
dia a dia: Orientações para o cidadão”, este curso divide-se em cinco módulos,
onde cada módulo aborda algumas teorias e práticas sustentáveis, que a sociedade
pode colocá-las em prática, agregando valor ambiental em seus diversos meios.
Enfatiza também os quatro pilares observados pelo âmbito empresarial, que são
eles: o econômico, o social, o cultural e o ambiental.



O ECONÔMICO coloca a organização como uma
base sustentável, relacionando o seu poder de sustentabilidade financeira, sua
lucratividade no meio que ela esta inserida, agregando valor na organização
como um todo e ganhando vantagem competitiva com essas ações.



Os pilares SOCIAIS E CULTURAIS foram
desmembrados, passando assim, cada um exercer seus papeis individualmente. O
social segue uma linha de como a sociedade posiciona-se, de forma que cada ser
ou organização individualmente encara as ideologias e práticas sustentáveis
existentes nos meios, tanto internos quanto externos. Já o cultural obedece a
uma idéia, uma crença estipuladas por um grupo, onde prevalece à ética que cada
um acredita ser correta.



E por fim, o AMBIENTAL está ligado a como as
organizações agem de forma responsável com o meio ambiente; a velha polêmica da
“Responsabilidade Social”, o que fazer para ter lucro e conseqüentemente ser
responsável.&nbsp; Esse é um dos pilares que
as organizações tem maior dificuldade para seguir, pois na maioria das vezes
ser responsavelmente social gera custos elevados, mas as empresas que não são
responsavelmente sociais acabam perdendo credibilidade mercadológica. Então, o
que tem que ser feito é encontrar um meio de se colocar como responsável
socialmente perante a sociedade.&nbsp;


Link do curso
gratuito online:
http://www5.fgv.br/fgvonline/Cursos/Gratuitos