Mito ou verdade em vendas no. 12: A opinião registrada nas redes sociais pode influenciar a decisão de compra.
Autor: Marlus Jungton | Publicado: 2012-02-13T17:00:00-02:00

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Verdade!



Que as opiniões registradas nas
redes sociais podem influenciar na decisão de compra, você já sabe. Mas agora
vai descobrir o tamanho desta influencia, através de uma pesquisa encomendada
pelo Mercado Livre e realizada pela Oh! Panel com 1.258 pessoas de seis países
da América Latina (Argentina, Brasil, Chile, Colômbia, Equador e Peru):



71,4%
     encontraram comentários e recomendações sobre os produtos ou serviços que
     iriam comprar.
79%
     confiam mais nas opiniões publicadas por amigos e pessoas conhecidas.
72,8%
     confiam mais na opinião de colegas do que na opinião de especialistas.
61,4%
     dos brasileiros entrevistados buscam informações sobre produtos e serviços
     no Facebook, Orkut e Twitter.
40%
     dos entrevistadas disseram que seguem marcas pelas redes sociais, no geral
     com o objetivo de conhecer novos produtos (78,6%) e saber em primeira mão
     sobre ofertas (74,7%).




Ps.: embora as redes sociais tenham
forte influencia, 86,2% dos entrevistados alegaram que o principal objetivo do
uso das redes sociais é o contato com os amigos. 









&gt;&gt;&gt;&gt;
Conteúdo originalmente publicado em janeiro de 2012 na Revista VendaMais (www.vendamais.com.br) pela coluna
“Pesquisas de Vendas” que é assinada todos os meses por Marlus Jungton.
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