Aumento no número de conexões impulsiona as redes sociais, que devem ser usadas por 100% dos brasileiros
Autor: PBx Marketing de Relacionamento | Publicado: 2011-10-25T04:44:00-07:00

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O acesso à internet, presente em somente 27% dos
  lares brasileiros, pode quase triplicar ao longo dos próximos quatro anos,
  segundo o CGI.br (Comitê Gestor da Internet no Brasil). 





De acordo com o órgão, que integra as iniciativas
  e serviços de internet no país, políticas de inclusão aliadas à continuidade
  de aumento da renda do brasileiro podem ser os fatores determinantes para
  elevar a base de conexões em curto prazo. Atualmente, 4,5 milhões de
  domicílios têm computadores sem acesso à rede. O número de internautas,
  considerando locais públicos de acesso, ultrapassa 73 milhões de pessoas. 





"Parte do crescimento de usuários
  residenciais pode vir da criação de uma 'cesta básica da internet', que é o
  mínimo de conexão para o brasileiro médio", diz Demi Getschko,
  conselheiro do CGI.br. 

Caso as medidas não tenham sucesso, o mínimo de
  expansão projetado pelo CGI é de 52% até 2015. À medida que as conexões
  crescem, o brasileiro deve também aumentar o uso das redes sociais. A
  pesquisa do CGI aponta que 67% dos internautas brasileiros usam atualmente
  sites como Facebook, Twitter ou Orkut, número que deve chegar a 100% até
  2014. 







"Hoje, as necessidades dos grandes centros,
  como em São Paulo, são diferentes das do interior do Piauí", afirma
  Getschko. "Quem está entrando na rede agora não vai baixar um filme 3D
  para ver em sua TV de plasma, precisa de infraestrutura para ler notícias,
  ver redes sociais e usar serviços de governo eletrônico." 

Na avaliação de Getschko, apesar de criticado por
  propor internet a velocidades relativamente superadas atualmente (1 megabit
  por segundo por R$ 35), o PNBL (Plano Nacional de Banda Larga) pode suprir
  parte dessa demanda por conexão básica. 

 




Fonte: FOLHA DE SÃO PAULO