A criança como alma do negócio
Autor: tonnyvillar | Publicado: 2012-10-24T11:19:00-07:00




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O fenômeno de adultização das crianças e
adolescentes pode estar relacionado à alta exposição a que são submetidos esses
menores à mídia eletrônica. O diálogo, possíveis dúvidas, esclarecimentos ou um
simples bate-papo que antes eram travados com os pais, está perdendo espaço
para a televisão, para o celular com uma infinidade de aplicativos e mais
ainda, para a internet. Assim, muito do referencial que esses menores passam a
ter, são os programas televisivos, a publicidade persuasiva, e agora, o
Facebook. Brincadeiras de rua quase não existem (culpa da violência?), o
lúdico, o divertimento passa quase que obrigatoriamente por produtos
eletrônicos. Crianças de oito anos já têm seus celulares, alguns até notebooks,
Ipads e vídeo games, e as meninas se produzem com se fossem modelos ou atrizes
famosas. Até na dança dos menores sente-se a influência da mídia, onde uma
sensualidade anormal para a faixa etária é demonstrada.

Demarcar os estágios de vida de uma criança da atual
geração até a fase adulta é tarefa complexa. Na geração anterior esses estágios
acabavam por ser mais delimitados. Nos idos de 1970 até a década de 80 era mais
fácil visualizar a infância. Ficava mais simples demarcar as fases. A
explicação talvez seja por não existir na época praticamente nenhum jogo
eletrônico e as brincadeiras se davam em grupos. Era muito comum brincar na
rua, parques e praças; o futebol se jogava na rua, campos de várzea,&nbsp;cimentado&nbsp;ou qualquer
pedaço de terreno que estivesse livre de mato. Os pais
acompanhavam mais de perto a educação de seus filhos, não delegando a tarefa à
babá, empregada domésticas e aos professores.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

O que vem sendo feito com a criança é expô-la a
um alto padrão de consumo, tentando fazer dela mais uma voraz consumidora de
produtos. A essência do que é ser criança vai se perdendo, correndo assim o
risco de cada vez mais se ver adultos no corpo de crianças. A mídia eletrônica
devia ser mais um serviço, mas o que está acontecendo é que praticamente toda a
sociedade está ficando a serviço dela, tornando-se escravos e trabalhando cada
vez mais e mais para adquirir produtos eletrônicos que ficam obsoletos do dia
para a noite. Curiosamente, esses eletrônicos estão repletos de joguinhos e
aplicativos de diversão. Indício de um comportamento da infância que se repete na
idade adulta, que termina por infantilizar o adulto. Temos aí um paradoxo.