Ford avalia opinião do consumidor através do The Sims 3
Autor: Vitor Moreira Santos | Publicado: 2011-06-09T09:47:00-07:00

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Na última quarta feira dia 8 o novo modelo do Focus 2012 foi disponibilizado para compra, porém virtualmente para os jogadores de The sims 3, jogo que vendeu quase 145 milhões de cópias desde a primeira edição. Esta estratégia foi muito diferente das habituais, apesar das redes sociais estarem na moda, é sempre bom inovar. Segundo a Eletronics Arts a desenvolvedora do The Sims diz que&nbsp; cerca de 28% dos jogadores possuem carros da Ford na vida real. Com esta estratégia a Ford pode avaliar as preferências dos consumidores antes mesmo do lançamento oficial do carro que não possui data prevista para ser lançado.
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