Comunicação Interna
Autor: Luiz Fernandes Cumaru | Publicado: 2013-03-12T05:09:00-07:00

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&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; COMUNICAÇÃO INTERNA



A comunicação interna&nbsp; tem o papel de mediar os interesses existentes entre a empresa e seus
colaboradores internos (clientes internos); em busca da diminuição dos
conflitos entre as partes e com o intuito de criar objetivos e metas comuns
para o equilíbrio dessa relação. Ela é peça chave para o sucesso de qualquer
empreendimento.

A motivação no
trabalho depende, em grande parte, da imagem da empresa que é transmitida ao
longo das experiências vividas no ambiente profissional ou interno. 

Quando os
profissionais são respeitados e reconhecidos; os mesmos interiorizam uma imagem
positiva da instituição e preocupam-se com o desempenho e com o sucesso da
mesma.

Se faltar diálogo em
âmbito interno, o fato se refletirá em âmbito externo. Não há premiação ou
publicidade que se solidifique perante a insatisfação daqueles que negam a
organização pela qual estão se dedicando. (MARCHIORI, 2008, p.10).<!--[if gte mso 9]>
 
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<![endif]--><!--[if gte mso 10]>

 /* Style Definitions */
 table.MsoNormalTable
	{mso-style-name:"Tabela normal";
	mso-tstyle-rowband-size:0;
	mso-tstyle-colband-size:0;
	mso-style-noshow:yes;
	mso-style-priority:99;
	mso-style-qformat:yes;
	mso-style-parent:"";
	mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
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	mso-para-margin-right:0cm;
	mso-para-margin-bottom:10.0pt;
	mso-para-margin-left:0cm;
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	font-family:"Calibri","sans-serif";
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<![endif]-->



Quando a imagem da empresa é negativa em
função de experiências desagradáveis e pouco compensadoras, deixam de existir a
confiança e o entusiasmo dos clientes internos.

&nbsp;A dimensão humana, embora sendo a mais importante, pode ser considerada
a mais esquecida nas práticas cotidianas de uma organização.



&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Portanto, a comunicação interna requer uma atenção
especial através de mais investimentos e estudos na área de comunicação para
que venham agregar mais conhecimento; passando-se pela conscientização da
instituição sobre a importância estratégica da comunicação interna e seus
efeitos sobre a organização. &nbsp;Inclusive
influenciando diretamente na aceitação do plano estratégico dentro da mesma.&nbsp;&nbsp;

Abraços!

Luiz Fernandes Cumaru