JULGADO 2016 - FACEBOOK - PUBLICIDADE
Autor: Professor Morgado | Publicado: 2016-10-26T05:26:00-02:00

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EMENTA 02 - PUBLICIDADE –
FACEBOOK – PÁGINA DE ESCRITÓRIO DE ADVOCACIA – POSSIBILIDADE – DISCRIÇÃO E
MODERAÇÃO – MESMOS PARÂMETROS ÉTICOS APLICÁVEIS À MÍDIA IMPRESSA – NECESSIDADE
DE PRESERVAÇÃO DA INICIATIVA DE CONSULTA DO CLIENTE – VEDAÇÃO DE PROMOÇÃO
PESSOAL – CONTEÚDO INFORMATIVO E CIENTÍFICO. 
Todas as diretrizes postas para disciplinar o uso da propaganda e anúncios do
exercício da advocacia se aplicam a qualquer meio de comunicação, a todos os
tipos de mídia informativa, seja ela impressa ou digital. As redes sociais
disponibilizam o conteúdo antes acessível pela mídia impressa ou nos sites
depositados nas plataformas da internet. As mídias sociais também se utilizam
de ferramenta que depende que o usuário escolha se conectar ao profissional ou
a sociedade de advogados, na qualidade de seguidor, condição essa que pode ser
revertida também por iniciativa unilateral do usuário. Viabilidade de
utilização dessa mídia de acordo com os princípios éticos já aplicáveis à
advocacia. Precedente: E-4.176/2012.
TED/SP - Proc. E-4.685/2016 - v.u., em 25/08/2016, do parecer e ementa
da Rel. Dra. CRISTIANA CORREA CONDE FALDINI - Rev. Dr. FÁBIO TEIXEIRA OZI -
Presidente Dr. PEDRO PAULO WENDEL GASPARINI.