Mito ou verdade em vendas no. 8: A classe C tem movimentado a economia brasileira, então é de esperar que estes consumidores estejam recebendo um excelente atendimento no varejo. Verdade ou mito?
Autor: Marlus Jungton | Publicado: 2012-02-13T16:06:00-02:00

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Mito!



Estes consumidores
estão perdendo cada vez mais a confiança no momento da compra, e a culta é o
mau atendimento, como comprova uma pesquisa realizada pela consultoria Plano
CDE que ouviu 1.600 pessoas em Recife e São Paulo. Confira:



* 25% dos
consumidores das classes C, D e E sentem falta de confiança quando vão as compras
em virtude do mau atendido que recebem.

* Para efeito de
comparação, em média o mau atendimento afeta apenas 10% dos clientes das
classes A e B.

* 50% dos
entrevistados das classes C e D acreditam que não são bem atendidos porque são
de classes mais baixas (na classe E esta percepção chega a 56%).

* E as lojas
cheias, atraem ou desanimam estes consumidores? 

- Este fator
desanima 65% dos consumidores da classe C.

- 61% da classe D.

- E 59% da classe
E.









&gt;&gt;&gt;&gt;
Conteúdo originalmente publicado em 2011 na Revista VendaMais (www.vendamais.com.br) pela coluna
“Pesquisas de Vendas” que é assinada todos os meses por Marlus Jungton.
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