Fanta cria anúncio comestível. E afirma ser o 1º do mundo – Só que não!
Autor: Danillo Nogueira | Publicado: 2013-02-24T15:30:00-08:00


Para divulgar o seu mais no sabor,
a Fanta criou um anúncio comestível, isso mesmo! E que segundo eles seria o 1º
do mundo a ser lançando no mercado.



A proposta é simples: basta
destacar um adesivo do anuncio e colocar na boca para sentir o novo sabor da
“Fanta mais Laranja." 









Bom, até aí tudo bem. Anúncio
criativo, bacana e diferente. Mas, eis que surge outro anuncio lançado
anteriormente pela Ogilvy One, que assina esse, só que para a Volkswagen.
Sendo assim, o da Fanta não é o primeiro :( #Fail E pelo que andei lendo não
acaba por aqui, antes desse foi criando um para MTV aqui no Brasil. #Tenso. A não
ser que a Fanta queira dizer que se trata do 1º anúncio do mundo que tem gosto
bom. Mas aí já é outra história.





Ah, aqui vai o vídeo da campanha:

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