QUAL A RELAÇÃO ENTRE:  DILMA E REITORIA DA USP?    EU NÃO SABIA!
Autor: Prof. Coutinho | Publicado: 2014-07-23T10:59:00-07:00



SAIBA O PORQUÊ, CONSELHEIROS DAS EMPRESAS
NUNCA SABEM DE NADA!







DILMA não sabia sobre PASSADINA?&nbsp;



REITOR da
USP não conhecia o ORÇAMENTO da universidade?





...O conselho não tinha consciência dessa
situação financeira...

...Nem o próprio orçamento foi discutido e aprovado..

...Esses fatos não foram discutidos...

...ninguém tinha informações reais.

...Precisamos investigar.

...o resumo executivo omitiu cláusulas...

..nós fomos enganados...



Parte dessas frases foram ditas nas
últimas semanas pelo atual reitor da USP, quando atesta que na qualidade
de CONSELHEIRO da universidade, DESCONHECIA o ORÇAMENTO, tanto quanto a
realidade NEGATIVA da vida financeira da instituição.


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<!--EndFragment-->

Já outras falas, foram ditas pela
presidente do conselho de administração da PETROBRÁS, a Srª. Dilma Roussef, ao
se referir à uma aquisição bilionária.





Amigos, clientes, alunos, parceiros, caros
leitores, não há viés políticos neste artigo, contudo um reflexão resumida
sobre as&nbsp;RESPONSABILIDADES&nbsp;E AS RAZÕES para que aqueles que mais
deveriam sabe sobre a corporação, OS CONSELHEIROS, nunca saibam de nada.


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<![endif]-->



<!--StartFragment-->







<!--EndFragment-->

A INDICAÇÃO DO CONSELHEIROS
- O CONFLITO DE INTERESSE ENTRE GESTOR E CONSELHEIRO - COMO EVITAR - GOVERNANÇA
CORPORATIVA




LEIA MAIS....







<!--[if gte mso 9]>
 
  0
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  24
  ltda
  1
  1
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<![endif]-->

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<![endif]-->

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LEIA MAIS....




A INDICAÇÃO DO CONSELHEIRO

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

Por décadas as pessoas aceitaram suas
indicações para postos de conselheiros por pura vaidade, para possuir seus
nomes escritos nos autos da história, ou pela remuneração como complemento de
renda.





Contudo, com o advento da “judicialização”
da sociedade brasileira, passou-se a responsabilizar tais CONSELHEIROS pelas
consequências dos atos – ou falta deles – da própria organização e dos
GESTORES, a eles subordinados.&nbsp; Assim, acresceu-se a “pressão” sobre os
ocupantes destes cargos, e evidenciou conflitos existentes há séculos, o
CONFLITO DE INTERESSE.







O CONFLITO DE INTERESSE



O “conflito de interesses” segundo os
anais acadêmicos/científicos, é mais compreendido quando associado à
terminologia “CONFLITO DE AGENTES”, ou seja, em dados momentos o interesse dos
GESTORES (“agentes”) podem divergir do interesse dos CONSELHEIROS
(“proprietários” ou representantes destes). Onde, àqueles – os GESTORES - utilizando-se
de melhores e maior quantidade de informações do que os
CONSELHEIROS (assimetria de informação), induzem à decisões favoráveis a seus
próprios objetivos.





Logo, existe um fato clássico por
exemplo:&nbsp; de que os GESTORES tendem MINIMIZAR o impacto das DECISÕES RUINS
que tenham tomado, bem como tendem à MAXIMIZAÇÃO dos efeitos positivos das
decisões acertadas, ainda que divergentes dos interesses dos conselheiros.





A exemplo, imaginem que a gestão tenha
interesse em expandir os negócios corporativos, abrir novas unidades!!





Por si só, a objetivo é até plausível.





Contudo, quais seria o reais interesses
dos GESTORES?





Possivelmente, vaidade de gerir negócios
mais robustos, talvez aumento de seus rendimentos, bem como de promoção e
crescimento para o time de gestores, que passam a contar com novos postos de
direção para ser galgados por eles mesmos.





Ou seja, neste caso, não afirmo que os
gestores busquem prejuízo ou usurpação da corporação, contudo, o objetivo
principal pode não ser o MELHOR RESULTADO.





Já para os conselheiros (proprietários ou
representantes destes) o viés é outro. Será BOM NEGÓCIO, quando houver BOM
RESULTADO considerados os riscos assumidos e/ou ao capital envolvido.





Logo, ainda que possa trazer algum
resultado positivo, o empreendimento pode não ser “interessante” ao “donos” do
negócio, por implicar em demasiado risco institucional ou pessoal, frente à
baixa expectativa de retorno.





Observem que no exemplo acima, tem-se um
“CONFLITO DE INTERESSES”, onde a tendência de maximização do próprio bem estar
dos gestores (risco moral) implicará em “apresentações” por vezes mágicas,
quando não, “omissas” para o conselho de administração e conselho fiscal, a fim
de se adquirir “homologação” para objetivos próprios e previamente definidos.







E COMO EVITAR?





O termo governança corporativa, embora
razoavelmente novo no mercado, e largamente disseminado a partir dos escândalos
das empresas Enron e WorldCom nos EUA, implica essencialmente na solução deste
problema, CONFLITO DE INTERESSES.





Ao se estabelecer a&nbsp; GOVERNANÇA CORPORATIVA,&nbsp;os conselhos de
administração, passam a contar com “equipe” própria vinculada SOMENTE aos
conselheiros, e com independência suficiente para contrapor, informar,
reavaliar, e mensurar RISCOS, INFORMAÇÕES E RELATÓRIOS, emitidos pelos
GESTORES, para apreciação dos conselheiros.





Assim, os CONSELHEIROS passam a contar com
ASSESSORIA TÉCNICA para avaliações ex-ante de suas tomadas de decisões,
o que antes apoiar-se-ia nas próprias avaliações feitas pelos técnicos contratados
pelos GESTORES, e que por natureza também estariam implicados em “CONFLITO DE
INTERESSE”, junto a estes.





Em resumo, existe solução simples para a
frase mais utilizada nos últimos meses “EU NÃO SABIA”!





IMPLANTAR sistema de GOVERNANÇA CORPORATIVA !!!!





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Logo, além de outras pontos
relevantes que não foram aqui abordados, o principal ponto para o correto
funcionamento da GOVERNANÇA CORPORATIVA, é que seja criada/implantada de CIMA
PARA BAIXO,&nbsp; ou seja, DO CONSELHO para a CORPORAÇÃO, vindo de escolhas
independentes dos próprios conselheiros e garantindo o ambiente adequado para
minimização dos riscos, informações cada vez mais transparentes e imediatas aos
decisores e responsáveis finais por tudo o que ocorre na corporação, quer sejam
entidades sem fins lucrativos, ou COMPANHIAS (com fins lucrativos).