NÍVEIS DE CANAIS DE DISTRIBUIÇÃO
Autor: Alex  Santos | Publicado: 2012-03-30T11:36:00-03:00













Por Alex Santos | @asralex

Entre os maiores sonhos da humanidade com toda
certeza dois itens não poderiam deixar de estar presentes, o primeiro seria
conseguir ler os pensamentos das pessoas, assim poderíamos saber o que elas
pensam e assim saber como chegar até a elas, outro seria uma máquina que tele
transportasse tudo para o lugar que a pessoa desejasse. Isso não passa de
sonho, mas resolveria o problema dos canais de distribuição e marketing, pois
saberíamos o que os clientes desejam e, consequentemente, teríamos uma forma de
transporte mais rápido, seguro e barato, dispensando atravessadores; mas claro
que isso mudaria a vida de muitas pessoas.

Como não máquinas milagrosas, e sim os canais de
distribuição;&nbsp; dentro dos Canais existem
níveis, e esses níveis podem ser uma vantagem competitiva ou o gargalo que faz
com que as empresas percam na hora de oferecer os seus produtos e serviços.



Canal de nível 0: Nesse Canal as
empresas conversam diretamente com o consumidor, excluindo distribuidoras,
atacados ou mesmo varejo. Esse nível de canal é utilizado com o canal de
distribuição, é do tipo híbrido, algumas empresas defendem esse nível de canal
dizendo que assim as empresas ficam mais próximas ao seu cliente, mas claro,
não consideram o alto custo de manutenção, levando em consideração que o mix de
produtos oferecidos tem que ser grande para se manter competitivo arcar com
custos de marketing armazenagem e venda.

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<span
    style='font-size:18.0pt'>Indústriar Alex
    Santos | @asralex

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Entre os maiores sonhos da
    humanidade com toda certeza dois itens não poderiam deixar de estar
    presentes, o primeiro seria conseguir ler os pensamentos das pessoas, assim
    poderíamos saber o que elas pensam e assim saber como chegar até a elas,
    outro seria uma máquina que tele transportasse tudo para o lugar que a
    pessoa desejasse. Isso não passa de sonho, mas resolveria o problema dos
    canais de distribuição e marketing, pois saberíamos o que os clientes
    desejam e, consequentemente, teríamos uma forma de transporte mais rápido,
    seguro e barato, dispensando atravessadores; mas claro que isso mudaria a
    vida de muitas pessoas.<span style='font-size:18.0pt;
    color:black'>

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Como não máquinas milagrosas,
    e sim os canais de distribuição; &nbsp;dentro dos Canais existem níveis, e
    esses níveis podem ser uma vantagem competitiva ou o gargalo que faz com
    que as empresas percam na hora de oferecer os seus produtos e serviços.<span
    style='font-size:18.0pt;color:black'>

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de nível
    0:&nbsp;Nesse Canal as empresas conversam diretamente com o consumidor,
    excluindo distribuidoras, atacados ou mesmo varejo. Esse nível de canal é
    utilizado com o canal de distribuição, é do tipo híbrido, algumas empresas
    defendem esse nível de canal dizendo que assim as empresas ficam mais
    próximas ao seu cliente, mas claro, não consideram o alto custo de
    manutenção, levando em consideração que o mix de produtos oferecidos tem
    que ser grande para se manter competitivo arcar com custos de marketing
    armazenagem e venda.

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de Nível 1:&nbsp;Um
    grande distribuidor, que passa a fazer a parte de distribuição e venda, e
    nesse caso, pode vender não só como atacado, mas como varejo, pois a
    fábrica vende o seu produto e a propriedade passa a ser do distribuidor,
    que vai escolher os seus clientes. Uma tendência crescente são os
    atacarejos que atendem tanto atacado quando varejo.<span
    style='font-size:18.0pt;color:black'>

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de Nível 2: A
    Indústria repassa aos seus distribuidores que irão repassar para o varejo
    exclusivamente, que por sua vez atende o cliente final, nesse caso os direitos
    do produto também são repassados ao distribuidor, mas ele poderá apenas
    vender para o varejo para que possa fazer a distribuição, vale salientar
    que os custeios de promoção de vendas desse produto também passa a ser
    responsabilidade do distribuidor, bem como a do varejista, que como detém a
    propriedade do produto passa a ter interesse em vender o mais rápido
    possível, já que estoque é dinheiro parado.<span
    style='font-size:18.0pt;color:black'>

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de Nível 3:&nbsp;O
    canal é o mais tradicional de todos, pois envolve distribuidor,
    representante, varejo e cliente, sendo assim as responsabilidades de vendas
    e distribuição (bem como marketing) é divido pelos membros do canal, o que
    faz com que esse custo seja embutido no produto, muitas vezes chega a
    corresponder a 25% do produto.<span style='font-size:18.0pt;
    color:black'>

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Quando observamos os níveis
    de canais bem como o tipo de canais, notamos que é sem a menor sombra de
    dúvidas um dos setores mais complexos e importantes de se estudar para não
    errar na hora de escolher e executar a distribuição, afinal:<span
    style='font-size:18.0pt;color:black'>

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>“A Vantagem competitiva de
    uma empresa pode estar na forma de distribuir, na maneira com que faz o
    produto chegar rapidamente á gondola, na qualidade do seu transporte e na
    eficiência de entrega de um material a um fabricante” (BERTAGLIA, 2010).<span
    style='font-size:18.0pt;color:black'>

&nbsp;

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CLIENTE<span
    style='font-size:18.0pt;color:black'> Alex Santos | @asralex

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Entre os maiores sonhos da
    humanidade com toda certeza dois itens não poderiam deixar de estar
    presentes, o primeiro seria conseguir ler os pensamentos das pessoas, assim
    poderíamos saber o que elas pensam e assim saber como chegar até a elas,
    outro seria uma máquina que tele transportasse tudo para o lugar que a
    pessoa desejasse. Isso não passa de sonho, mas resolveria o problema dos
    canais de distribuição e marketing, pois saberíamos o que os clientes
    desejam e, consequentemente, teríamos uma forma de transporte mais rápido,
    seguro e barato, dispensando atravessadores; mas claro que isso mudaria a
    vida de muitas pessoas.<span style='font-size:18.0pt;
    color:black'>

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Como não máquinas milagrosas,
    e sim os canais de distribuição; &nbsp;dentro dos Canais existem níveis, e
    esses níveis podem ser uma vantagem competitiva ou o gargalo que faz com
    que as empresas percam na hora de oferecer os seus produtos e serviços.<span
    style='font-size:18.0pt;color:black'>

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de nível
    0:&nbsp;Nesse Canal as empresas conversam diretamente com o consumidor,
    excluindo distribuidoras, atacados ou mesmo varejo. Esse nível de canal é
    utilizado com o canal de distribuição, é do tipo híbrido, algumas empresas
    defendem esse nível de canal dizendo que assim as empresas ficam mais
    próximas ao seu cliente, mas claro, não consideram o alto custo de
    manutenção, levando em consideração que o mix de produtos oferecidos tem
    que ser grande para se manter competitivo arcar com custos de marketing
    armazenagem e venda.

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de Nível 1:&nbsp;Um
    grande distribuidor, que passa a fazer a parte de distribuição e venda, e
    nesse caso, pode vender não só como atacado, mas como varejo, pois a
    fábrica vende o seu produto e a propriedade passa a ser do distribuidor,
    que vai escolher os seus clientes. Uma tendência crescente são os
    atacarejos que atendem tanto atacado quando varejo.<span
    style='font-size:18.0pt;color:black'>

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de Nível 2: A
    Indústria repassa aos seus distribuidores que irão repassar para o varejo
    exclusivamente, que por sua vez atende o cliente final, nesse caso os direitos
    do produto também são repassados ao distribuidor, mas ele poderá apenas
    vender para o varejo para que possa fazer a distribuição, vale salientar
    que os custeios de promoção de vendas desse produto também passa a ser
    responsabilidade do distribuidor, bem como a do varejista, que como detém a
    propriedade do produto passa a ter interesse em vender o mais rápido
    possível, já que estoque é dinheiro parado.<span
    style='font-size:18.0pt;color:black'>

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de Nível 3:&nbsp;O
    canal é o mais tradicional de todos, pois envolve distribuidor,
    representante, varejo e cliente, sendo assim as responsabilidades de vendas
    e distribuição (bem como marketing) é divido pelos membros do canal, o que
    faz com que esse custo seja embutido no produto, muitas vezes chega a
    corresponder a 25% do produto.<span style='font-size:18.0pt;
    color:black'>

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Quando observamos os níveis
    de canais bem como o tipo de canais, notamos que é sem a menor sombra de
    dúvidas um dos setores mais complexos e importantes de se estudar para não
    errar na hora de escolher e executar a distribuição, afinal:<span
    style='font-size:18.0pt;color:black'>

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>“A Vantagem competitiva de
    uma empresa pode estar na forma de distribuir, na maneira com que faz o
    produto chegar rapidamente á gondola, na qualidade do seu transporte e na
    eficiência de entrega de um material a um fabricante” (BERTAGLIA, 2010).<span
    style='font-size:18.0pt;color:black'>

&nbsp;

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<![endif]--><!--[if !vml]-->


 

  
 

  
  
 

<!--[endif]-->&nbsp;







Canal de Nível 1: Um grande
distribuidor, que passa a fazer a parte de distribuição e venda, e nesse caso,
pode vender não só como atacado, mas como varejo, pois a fábrica vende o seu
produto e a propriedade passa a ser do distribuidor, que vai escolher os seus
clientes. Uma tendência crescente são os atacarejos que atendem tanto atacado
quando varejo.

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INDÚSTRIA<span
    style='font-size:18.0pt;color:black'>R Alex Santos | @asralex

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Entre os maiores sonhos da
    humanidade com toda certeza dois itens não poderiam deixar de estar
    presentes, o primeiro seria conseguir ler os pensamentos das pessoas, assim
    poderíamos saber o que elas pensam e assim saber como chegar até a elas,
    outro seria uma máquina que tele transportasse tudo para o lugar que a
    pessoa desejasse. Isso não passa de sonho, mas resolveria o problema dos
    canais de distribuição e marketing, pois saberíamos o que os clientes
    desejam e, consequentemente, teríamos uma forma de transporte mais rápido,
    seguro e barato, dispensando atravessadores; mas claro que isso mudaria a
    vida de muitas pessoas.<span style='font-size:18.0pt;
    color:black'>

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Como não máquinas milagrosas,
    e sim os canais de distribuição; &nbsp;dentro dos Canais existem níveis, e
    esses níveis podem ser uma vantagem competitiva ou o gargalo que faz com
    que as empresas percam na hora de oferecer os seus produtos e serviços.<span
    style='font-size:18.0pt;color:black'>

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de nível
    0:&nbsp;Nesse Canal as empresas conversam diretamente com o consumidor,
    excluindo distribuidoras, atacados ou mesmo varejo. Esse nível de canal é
    utilizado com o canal de distribuição, é do tipo híbrido, algumas empresas
    defendem esse nível de canal dizendo que assim as empresas ficam mais
    próximas ao seu cliente, mas claro, não consideram o alto custo de
    manutenção, levando em consideração que o mix de produtos oferecidos tem
    que ser grande para se manter competitivo arcar com custos de marketing
    armazenagem e venda.

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de Nível 1:&nbsp;Um
    grande distribuidor, que passa a fazer a parte de distribuição e venda, e
    nesse caso, pode vender não só como atacado, mas como varejo, pois a
    fábrica vende o seu produto e a propriedade passa a ser do distribuidor,
    que vai escolher os seus clientes. Uma tendência crescente são os
    atacarejos que atendem tanto atacado quando varejo.<span
    style='font-size:18.0pt;color:black'>

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de Nível 2: A
    Indústria repassa aos seus distribuidores que irão repassar para o varejo
    exclusivamente, que por sua vez atende o cliente final, nesse caso os direitos
    do produto também são repassados ao distribuidor, mas ele poderá apenas
    vender para o varejo para que possa fazer a distribuição, vale salientar
    que os custeios de promoção de vendas desse produto também passa a ser
    responsabilidade do distribuidor, bem como a do varejista, que como detém a
    propriedade do produto passa a ter interesse em vender o mais rápido
    possível, já que estoque é dinheiro parado.<span
    style='font-size:18.0pt;color:black'>

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de Nível 3:&nbsp;O
    canal é o mais tradicional de todos, pois envolve distribuidor,
    representante, varejo e cliente, sendo assim as responsabilidades de vendas
    e distribuição (bem como marketing) é divido pelos membros do canal, o que
    faz com que esse custo seja embutido no produto, muitas vezes chega a
    corresponder a 25% do produto.<span style='font-size:18.0pt;
    color:black'>

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Quando observamos os níveis
    de canais bem como o tipo de canais, notamos que é sem a menor sombra de
    dúvidas um dos setores mais complexos e importantes de se estudar para não
    errar na hora de escolher e executar a distribuição, afinal:<span
    style='font-size:18.0pt;color:black'>

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>“A Vantagem competitiva de
    uma empresa pode estar na forma de distribuir, na maneira com que faz o
    produto chegar rapidamente á gondola, na qualidade do seu transporte e na
    eficiência de entrega de um material a um fabricante” (BERTAGLIA, 2010).<span
    style='font-size:18.0pt;color:black'>

&nbsp;

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CLIENTE<span
    style='font-size:18.0pt;color:black'> Alex Santos | @asralex

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Entre os maiores sonhos da
    humanidade com toda certeza dois itens não poderiam deixar de estar
    presentes, o primeiro seria conseguir ler os pensamentos das pessoas, assim
    poderíamos saber o que elas pensam e assim saber como chegar até a elas,
    outro seria uma máquina que tele transportasse tudo para o lugar que a
    pessoa desejasse. Isso não passa de sonho, mas resolveria o problema dos
    canais de distribuição e marketing, pois saberíamos o que os clientes
    desejam e, consequentemente, teríamos uma forma de transporte mais rápido,
    seguro e barato, dispensando atravessadores; mas claro que isso mudaria a
    vida de muitas pessoas.<span style='font-size:18.0pt;
    color:black'>

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Como não máquinas milagrosas,
    e sim os canais de distribuição; &nbsp;dentro dos Canais existem níveis, e
    esses níveis podem ser uma vantagem competitiva ou o gargalo que faz com
    que as empresas percam na hora de oferecer os seus produtos e serviços.<span
    style='font-size:18.0pt;color:black'>

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de nível
    0:&nbsp;Nesse Canal as empresas conversam diretamente com o consumidor,
    excluindo distribuidoras, atacados ou mesmo varejo. Esse nível de canal é
    utilizado com o canal de distribuição, é do tipo híbrido, algumas empresas
    defendem esse nível de canal dizendo que assim as empresas ficam mais
    próximas ao seu cliente, mas claro, não consideram o alto custo de
    manutenção, levando em consideração que o mix de produtos oferecidos tem
    que ser grande para se manter competitivo arcar com custos de marketing
    armazenagem e venda.

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de Nível 1:&nbsp;Um
    grande distribuidor, que passa a fazer a parte de distribuição e venda, e
    nesse caso, pode vender não só como atacado, mas como varejo, pois a
    fábrica vende o seu produto e a propriedade passa a ser do distribuidor,
    que vai escolher os seus clientes. Uma tendência crescente são os
    atacarejos que atendem tanto atacado quando varejo.<span
    style='font-size:18.0pt;color:black'>

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de Nível 2: A
    Indústria repassa aos seus distribuidores que irão repassar para o varejo
    exclusivamente, que por sua vez atende o cliente final, nesse caso os direitos
    do produto também são repassados ao distribuidor, mas ele poderá apenas
    vender para o varejo para que possa fazer a distribuição, vale salientar
    que os custeios de promoção de vendas desse produto também passa a ser
    responsabilidade do distribuidor, bem como a do varejista, que como detém a
    propriedade do produto passa a ter interesse em vender o mais rápido
    possível, já que estoque é dinheiro parado.<span
    style='font-size:18.0pt;color:black'>

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de Nível 3:&nbsp;O
    canal é o mais tradicional de todos, pois envolve distribuidor,
    representante, varejo e cliente, sendo assim as responsabilidades de vendas
    e distribuição (bem como marketing) é divido pelos membros do canal, o que
    faz com que esse custo seja embutido no produto, muitas vezes chega a
    corresponder a 25% do produto.<span style='font-size:18.0pt;
    color:black'>

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Quando observamos os níveis
    de canais bem como o tipo de canais, notamos que é sem a menor sombra de
    dúvidas um dos setores mais complexos e importantes de se estudar para não
    errar na hora de escolher e executar a distribuição, afinal:<span
    style='font-size:18.0pt;color:black'>

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>“A Vantagem competitiva de
    uma empresa pode estar na forma de distribuir, na maneira com que faz o
    produto chegar rapidamente á gondola, na qualidade do seu transporte e na
    eficiência de entrega de um material a um fabricante” (BERTAGLIA, 2010).<span
    style='font-size:18.0pt;color:black'>

&nbsp;

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ATACADO 

e

<span
    style='mso-spacerun:yes'> VAREJO <span style='font-size:18.0pt;
    color:black'>r Alex Santos | @asralex

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Entre os maiores sonhos da
    humanidade com toda certeza dois itens não poderiam deixar de estar
    presentes, o primeiro seria conseguir ler os pensamentos das pessoas, assim
    poderíamos saber o que elas pensam e assim saber como chegar até a elas,
    outro seria uma máquina que tele transportasse tudo para o lugar que a
    pessoa desejasse. Isso não passa de sonho, mas resolveria o problema dos
    canais de distribuição e marketing, pois saberíamos o que os clientes
    desejam e, consequentemente, teríamos uma forma de transporte mais rápido,
    seguro e barato, dispensando atravessadores; mas claro que isso mudaria a
    vida de muitas pessoas.<span style='font-size:18.0pt;
    color:black'>

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Como não máquinas milagrosas,
    e sim os canais de distribuição; &nbsp;dentro dos Canais existem níveis, e
    esses níveis podem ser uma vantagem competitiva ou o gargalo que faz com
    que as empresas percam na hora de oferecer os seus produtos e serviços.<span
    style='font-size:18.0pt;color:black'>

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de nível
    0:&nbsp;Nesse Canal as empresas conversam diretamente com o consumidor,
    excluindo distribuidoras, atacados ou mesmo varejo. Esse nível de canal é
    utilizado com o canal de distribuição, é do tipo híbrido, algumas empresas
    defendem esse nível de canal dizendo que assim as empresas ficam mais
    próximas ao seu cliente, mas claro, não consideram o alto custo de
    manutenção, levando em consideração que o mix de produtos oferecidos tem
    que ser grande para se manter competitivo arcar com custos de marketing
    armazenagem e venda.

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de Nível 1:&nbsp;Um
    grande distribuidor, que passa a fazer a parte de distribuição e venda, e
    nesse caso, pode vender não só como atacado, mas como varejo, pois a
    fábrica vende o seu produto e a propriedade passa a ser do distribuidor,
    que vai escolher os seus clientes. Uma tendência crescente são os
    atacarejos que atendem tanto atacado quando varejo.<span
    style='font-size:18.0pt;color:black'>

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de Nível 2: A
    Indústria repassa aos seus distribuidores que irão repassar para o varejo
    exclusivamente, que por sua vez atende o cliente final, nesse caso os direitos
    do produto também são repassados ao distribuidor, mas ele poderá apenas
    vender para o varejo para que possa fazer a distribuição, vale salientar
    que os custeios de promoção de vendas desse produto também passa a ser
    responsabilidade do distribuidor, bem como a do varejista, que como detém a
    propriedade do produto passa a ter interesse em vender o mais rápido
    possível, já que estoque é dinheiro parado.<span
    style='font-size:18.0pt;color:black'>

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de Nível 3:&nbsp;O
    canal é o mais tradicional de todos, pois envolve distribuidor,
    representante, varejo e cliente, sendo assim as responsabilidades de vendas
    e distribuição (bem como marketing) é divido pelos membros do canal, o que
    faz com que esse custo seja embutido no produto, muitas vezes chega a
    corresponder a 25% do produto.<span style='font-size:18.0pt;
    color:black'>

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Quando observamos os níveis
    de canais bem como o tipo de canais, notamos que é sem a menor sombra de
    dúvidas um dos setores mais complexos e importantes de se estudar para não
    errar na hora de escolher e executar a distribuição, afinal:<span
    style='font-size:18.0pt;color:black'>

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>“A Vantagem competitiva de
    uma empresa pode estar na forma de distribuir, na maneira com que faz o
    produto chegar rapidamente á gondola, na qualidade do seu transporte e na
    eficiência de entrega de um material a um fabricante” (BERTAGLIA, 2010).<span
    style='font-size:18.0pt;color:black'>

&nbsp;

<![if !mso]>
   

<![endif]>
<![endif]--><!--[if !vml]--><!--[endif]-->&nbsp;







Canal de Nível 2: A Indústria repassa
aos seus distribuidores que irão repassar para o varejo exclusivamente, que por
sua vez atende o cliente final, nesse caso os direitos do produto também são
repassados ao distribuidor, mas ele poderá apenas vender para o varejo para que
possa fazer a distribuição, vale salientar que os custeios de promoção de
vendas desse produto também passa a ser responsabilidade do distribuidor, bem
como a do varejista, que como detém a propriedade do produto passa a ter
interesse em vender o mais rápido possível, já que estoque é dinheiro parado.



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<span
    style='font-size:11.0pt'>&nbsp;

<span
    style='font-size:11.0pt'>INDÚSTRIAR<span
    style='font-size:18.0pt;color:black'> Alex Santos | @asralex

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Entre os maiores sonhos da
    humanidade com toda certeza dois itens não poderiam deixar de estar
    presentes, o primeiro seria conseguir ler os pensamentos das pessoas, assim
    poderíamos saber o que elas pensam e assim saber como chegar até a elas,
    outro seria uma máquina que tele transportasse tudo para o lugar que a
    pessoa desejasse. Isso não passa de sonho, mas resolveria o problema dos
    canais de distribuição e marketing, pois saberíamos o que os clientes
    desejam e, consequentemente, teríamos uma forma de transporte mais rápido,
    seguro e barato, dispensando atravessadores; mas claro que isso mudaria a
    vida de muitas pessoas.<span style='font-size:18.0pt;
    color:black'>

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Como não máquinas milagrosas,
    e sim os canais de distribuição; &nbsp;dentro dos Canais existem níveis, e
    esses níveis podem ser uma vantagem competitiva ou o gargalo que faz com
    que as empresas percam na hora de oferecer os seus produtos e serviços.<span
    style='font-size:18.0pt;color:black'>

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de nível
    0:&nbsp;Nesse Canal as empresas conversam diretamente com o consumidor,
    excluindo distribuidoras, atacados ou mesmo varejo. Esse nível de canal é
    utilizado com o canal de distribuição, é do tipo híbrido, algumas empresas
    defendem esse nível de canal dizendo que assim as empresas ficam mais
    próximas ao seu cliente, mas claro, não consideram o alto custo de
    manutenção, levando em consideração que o mix de produtos oferecidos tem
    que ser grande para se manter competitivo arcar com custos de marketing
    armazenagem e venda.

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de Nível 1:&nbsp;Um
    grande distribuidor, que passa a fazer a parte de distribuição e venda, e
    nesse caso, pode vender não só como atacado, mas como varejo, pois a
    fábrica vende o seu produto e a propriedade passa a ser do distribuidor,
    que vai escolher os seus clientes. Uma tendência crescente são os
    atacarejos que atendem tanto atacado quando varejo.<span
    style='font-size:18.0pt;color:black'>

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de Nível 2: A
    Indústria repassa aos seus distribuidores que irão repassar para o varejo
    exclusivamente, que por sua vez atende o cliente final, nesse caso os direitos
    do produto também são repassados ao distribuidor, mas ele poderá apenas
    vender para o varejo para que possa fazer a distribuição, vale salientar
    que os custeios de promoção de vendas desse produto também passa a ser
    responsabilidade do distribuidor, bem como a do varejista, que como detém a
    propriedade do produto passa a ter interesse em vender o mais rápido
    possível, já que estoque é dinheiro parado.<span
    style='font-size:18.0pt;color:black'>

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de Nível 3:&nbsp;O
    canal é o mais tradicional de todos, pois envolve distribuidor,
    representante, varejo e cliente, sendo assim as responsabilidades de vendas
    e distribuição (bem como marketing) é divido pelos membros do canal, o que
    faz com que esse custo seja embutido no produto, muitas vezes chega a
    corresponder a 25% do produto.<span style='font-size:18.0pt;
    color:black'>

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Quando observamos os níveis
    de canais bem como o tipo de canais, notamos que é sem a menor sombra de
    dúvidas um dos setores mais complexos e importantes de se estudar para não
    errar na hora de escolher e executar a distribuição, afinal:<span
    style='font-size:18.0pt;color:black'>

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>“A Vantagem competitiva de
    uma empresa pode estar na forma de distribuir, na maneira com que faz o
    produto chegar rapidamente á gondola, na qualidade do seu transporte e na
    eficiência de entrega de um material a um fabricante” (BERTAGLIA, 2010).<span
    style='font-size:18.0pt;color:black'>

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<span
    style='font-size:10.0pt;color:white;mso-themecolor:background1'>CLIENTE<span
    style='font-size:18.0pt;color:black'>x Santos | @asralex

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Entre os maiores sonhos da
    humanidade com toda certeza dois itens não poderiam deixar de estar
    presentes, o primeiro seria conseguir ler os pensamentos das pessoas, assim
    poderíamos saber o que elas pensam e assim saber como chegar até a elas,
    outro seria uma máquina que tele transportasse tudo para o lugar que a
    pessoa desejasse. Isso não passa de sonho, mas resolveria o problema dos
    canais de distribuição e marketing, pois saberíamos o que os clientes
    desejam e, consequentemente, teríamos uma forma de transporte mais rápido,
    seguro e barato, dispensando atravessadores; mas claro que isso mudaria a
    vida de muitas pessoas.<span style='font-size:18.0pt;
    color:black'>

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Como não máquinas milagrosas,
    e sim os canais de distribuição; &nbsp;dentro dos Canais existem níveis, e
    esses níveis podem ser uma vantagem competitiva ou o gargalo que faz com
    que as empresas percam na hora de oferecer os seus produtos e serviços.<span
    style='font-size:18.0pt;color:black'>

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de nível
    0:&nbsp;Nesse Canal as empresas conversam diretamente com o consumidor,
    excluindo distribuidoras, atacados ou mesmo varejo. Esse nível de canal é
    utilizado com o canal de distribuição, é do tipo híbrido, algumas empresas
    defendem esse nível de canal dizendo que assim as empresas ficam mais
    próximas ao seu cliente, mas claro, não consideram o alto custo de
    manutenção, levando em consideração que o mix de produtos oferecidos tem
    que ser grande para se manter competitivo arcar com custos de marketing
    armazenagem e venda.

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de Nível 1:&nbsp;Um
    grande distribuidor, que passa a fazer a parte de distribuição e venda, e
    nesse caso, pode vender não só como atacado, mas como varejo, pois a
    fábrica vende o seu produto e a propriedade passa a ser do distribuidor,
    que vai escolher os seus clientes. Uma tendência crescente são os
    atacarejos que atendem tanto atacado quando varejo.<span
    style='font-size:18.0pt;color:black'>

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de Nível 2: A
    Indústria repassa aos seus distribuidores que irão repassar para o varejo
    exclusivamente, que por sua vez atende o cliente final, nesse caso os direitos
    do produto também são repassados ao distribuidor, mas ele poderá apenas
    vender para o varejo para que possa fazer a distribuição, vale salientar
    que os custeios de promoção de vendas desse produto também passa a ser
    responsabilidade do distribuidor, bem como a do varejista, que como detém a
    propriedade do produto passa a ter interesse em vender o mais rápido
    possível, já que estoque é dinheiro parado.<span
    style='font-size:18.0pt;color:black'>

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de Nível 3:&nbsp;O
    canal é o mais tradicional de todos, pois envolve distribuidor,
    representante, varejo e cliente, sendo assim as responsabilidades de vendas
    e distribuição (bem como marketing) é divido pelos membros do canal, o que
    faz com que esse custo seja embutido no produto, muitas vezes chega a
    corresponder a 25% do produto.<span style='font-size:18.0pt;
    color:black'>

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Quando observamos os níveis
    de canais bem como o tipo de canais, notamos que é sem a menor sombra de
    dúvidas um dos setores mais complexos e importantes de se estudar para não
    errar na hora de escolher e executar a distribuição, afinal:<span
    style='font-size:18.0pt;color:black'>

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>“A Vantagem competitiva de
    uma empresa pode estar na forma de distribuir, na maneira com que faz o
    produto chegar rapidamente á gondola, na qualidade do seu transporte e na
    eficiência de entrega de um material a um fabricante” (BERTAGLIA, 2010).<span
    style='font-size:18.0pt;color:black'>

&nbsp;

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&nbsp;

<span
    style='font-size:10.0pt'>DISTRIBUIDOR <span style='font-size:
    18.0pt;color:black'> Alex Santos |
    @asralex

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Entre os maiores sonhos da
    humanidade com toda certeza dois itens não poderiam deixar de estar
    presentes, o primeiro seria conseguir ler os pensamentos das pessoas, assim
    poderíamos saber o que elas pensam e assim saber como chegar até a elas,
    outro seria uma máquina que tele transportasse tudo para o lugar que a
    pessoa desejasse. Isso não passa de sonho, mas resolveria o problema dos
    canais de distribuição e marketing, pois saberíamos o que os clientes
    desejam e, consequentemente, teríamos uma forma de transporte mais rápido,
    seguro e barato, dispensando atravessadores; mas claro que isso mudaria a
    vida de muitas pessoas.<span style='font-size:18.0pt;
    color:black'>

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Como não máquinas milagrosas,
    e sim os canais de distribuição; &nbsp;dentro dos Canais existem níveis, e
    esses níveis podem ser uma vantagem competitiva ou o gargalo que faz com
    que as empresas percam na hora de oferecer os seus produtos e serviços.<span
    style='font-size:18.0pt;color:black'>

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de nível
    0:&nbsp;Nesse Canal as empresas conversam diretamente com o consumidor,
    excluindo distribuidoras, atacados ou mesmo varejo. Esse nível de canal é
    utilizado com o canal de distribuição, é do tipo híbrido, algumas empresas
    defendem esse nível de canal dizendo que assim as empresas ficam mais
    próximas ao seu cliente, mas claro, não consideram o alto custo de
    manutenção, levando em consideração que o mix de produtos oferecidos tem
    que ser grande para se manter competitivo arcar com custos de marketing
    armazenagem e venda.

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de Nível 1:&nbsp;Um
    grande distribuidor, que passa a fazer a parte de distribuição e venda, e
    nesse caso, pode vender não só como atacado, mas como varejo, pois a
    fábrica vende o seu produto e a propriedade passa a ser do distribuidor,
    que vai escolher os seus clientes. Uma tendência crescente são os
    atacarejos que atendem tanto atacado quando varejo.<span
    style='font-size:18.0pt;color:black'>

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de Nível 2: A
    Indústria repassa aos seus distribuidores que irão repassar para o varejo
    exclusivamente, que por sua vez atende o cliente final, nesse caso os direitos
    do produto também são repassados ao distribuidor, mas ele poderá apenas
    vender para o varejo para que possa fazer a distribuição, vale salientar
    que os custeios de promoção de vendas desse produto também passa a ser
    responsabilidade do distribuidor, bem como a do varejista, que como detém a
    propriedade do produto passa a ter interesse em vender o mais rápido
    possível, já que estoque é dinheiro parado.<span
    style='font-size:18.0pt;color:black'>

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de Nível 3:&nbsp;O
    canal é o mais tradicional de todos, pois envolve distribuidor,
    representante, varejo e cliente, sendo assim as responsabilidades de vendas
    e distribuição (bem como marketing) é divido pelos membros do canal, o que
    faz com que esse custo seja embutido no produto, muitas vezes chega a
    corresponder a 25% do produto.<span style='font-size:18.0pt;
    color:black'>

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Quando observamos os níveis
    de canais bem como o tipo de canais, notamos que é sem a menor sombra de
    dúvidas um dos setores mais complexos e importantes de se estudar para não
    errar na hora de escolher e executar a distribuição, afinal:<span
    style='font-size:18.0pt;color:black'>

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>“A Vantagem competitiva de
    uma empresa pode estar na forma de distribuir, na maneira com que faz o
    produto chegar rapidamente á gondola, na qualidade do seu transporte e na
    eficiência de entrega de um material a um fabricante” (BERTAGLIA, 2010).<span
    style='font-size:18.0pt;color:black'>

&nbsp;

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&nbsp;

VAREJO <span
    style='font-size:18.0pt;color:black'><span
    style='mso-spacerun:yes'> Santos | @asralex

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Entre os maiores sonhos da
    humanidade com toda certeza dois itens não poderiam deixar de estar
    presentes, o primeiro seria conseguir ler os pensamentos das pessoas, assim
    poderíamos saber o que elas pensam e assim saber como chegar até a elas,
    outro seria uma máquina que tele transportasse tudo para o lugar que a
    pessoa desejasse. Isso não passa de sonho, mas resolveria o problema dos
    canais de distribuição e marketing, pois saberíamos o que os clientes
    desejam e, consequentemente, teríamos uma forma de transporte mais rápido,
    seguro e barato, dispensando atravessadores; mas claro que isso mudaria a
    vida de muitas pessoas.<span style='font-size:18.0pt;
    color:black'>

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Como não máquinas milagrosas,
    e sim os canais de distribuição; &nbsp;dentro dos Canais existem níveis, e
    esses níveis podem ser uma vantagem competitiva ou o gargalo que faz com
    que as empresas percam na hora de oferecer os seus produtos e serviços.<span
    style='font-size:18.0pt;color:black'>

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de nível
    0:&nbsp;Nesse Canal as empresas conversam diretamente com o consumidor,
    excluindo distribuidoras, atacados ou mesmo varejo. Esse nível de canal é
    utilizado com o canal de distribuição, é do tipo híbrido, algumas empresas
    defendem esse nível de canal dizendo que assim as empresas ficam mais
    próximas ao seu cliente, mas claro, não consideram o alto custo de
    manutenção, levando em consideração que o mix de produtos oferecidos tem
    que ser grande para se manter competitivo arcar com custos de marketing
    armazenagem e venda.

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de Nível 1:&nbsp;Um
    grande distribuidor, que passa a fazer a parte de distribuição e venda, e
    nesse caso, pode vender não só como atacado, mas como varejo, pois a
    fábrica vende o seu produto e a propriedade passa a ser do distribuidor,
    que vai escolher os seus clientes. Uma tendência crescente são os
    atacarejos que atendem tanto atacado quando varejo.<span
    style='font-size:18.0pt;color:black'>

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de Nível 2: A
    Indústria repassa aos seus distribuidores que irão repassar para o varejo
    exclusivamente, que por sua vez atende o cliente final, nesse caso os direitos
    do produto também são repassados ao distribuidor, mas ele poderá apenas
    vender para o varejo para que possa fazer a distribuição, vale salientar
    que os custeios de promoção de vendas desse produto também passa a ser
    responsabilidade do distribuidor, bem como a do varejista, que como detém a
    propriedade do produto passa a ter interesse em vender o mais rápido
    possível, já que estoque é dinheiro parado.<span
    style='font-size:18.0pt;color:black'>

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de Nível 3:&nbsp;O
    canal é o mais tradicional de todos, pois envolve distribuidor,
    representante, varejo e cliente, sendo assim as responsabilidades de vendas
    e distribuição (bem como marketing) é divido pelos membros do canal, o que
    faz com que esse custo seja embutido no produto, muitas vezes chega a
    corresponder a 25% do produto.<span style='font-size:18.0pt;
    color:black'>

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Quando observamos os níveis
    de canais bem como o tipo de canais, notamos que é sem a menor sombra de
    dúvidas um dos setores mais complexos e importantes de se estudar para não
    errar na hora de escolher e executar a distribuição, afinal:<span
    style='font-size:18.0pt;color:black'>

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>“A Vantagem competitiva de
    uma empresa pode estar na forma de distribuir, na maneira com que faz o
    produto chegar rapidamente á gondola, na qualidade do seu transporte e na
    eficiência de entrega de um material a um fabricante” (BERTAGLIA, 2010).<span
    style='font-size:18.0pt;color:black'>

&nbsp;

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<![endif]--><!--[if !vml]--><!--[endif]-->&nbsp;









Canal de Nível 3: O canal é o mais
tradicional de todos, pois envolve distribuidor, representante, varejo e
cliente, sendo assim as responsabilidades de vendas e distribuição (bem como
marketing) é divido pelos membros do canal, o que faz com que esse custo seja
embutido no produto, muitas vezes chega a corresponder a 25% do produto.

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<span
    style='font-size:11.0pt'>&nbsp;

<span
    style='font-size:11.0pt'>INDÚSTRIAR<span
    style='font-size:18.0pt;color:black'> Alex Santos | @asralex

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Entre os maiores sonhos da
    humanidade com toda certeza dois itens não poderiam deixar de estar
    presentes, o primeiro seria conseguir ler os pensamentos das pessoas, assim
    poderíamos saber o que elas pensam e assim saber como chegar até a elas,
    outro seria uma máquina que tele transportasse tudo para o lugar que a
    pessoa desejasse. Isso não passa de sonho, mas resolveria o problema dos
    canais de distribuição e marketing, pois saberíamos o que os clientes
    desejam e, consequentemente, teríamos uma forma de transporte mais rápido,
    seguro e barato, dispensando atravessadores; mas claro que isso mudaria a
    vida de muitas pessoas.<span style='font-size:18.0pt;
    color:black'>

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Como não máquinas milagrosas,
    e sim os canais de distribuição; &nbsp;dentro dos Canais existem níveis, e
    esses níveis podem ser uma vantagem competitiva ou o gargalo que faz com
    que as empresas percam na hora de oferecer os seus produtos e serviços.<span
    style='font-size:18.0pt;color:black'>

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de nível
    0:&nbsp;Nesse Canal as empresas conversam diretamente com o consumidor,
    excluindo distribuidoras, atacados ou mesmo varejo. Esse nível de canal é
    utilizado com o canal de distribuição, é do tipo híbrido, algumas empresas
    defendem esse nível de canal dizendo que assim as empresas ficam mais
    próximas ao seu cliente, mas claro, não consideram o alto custo de
    manutenção, levando em consideração que o mix de produtos oferecidos tem
    que ser grande para se manter competitivo arcar com custos de marketing
    armazenagem e venda.

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de Nível 1:&nbsp;Um
    grande distribuidor, que passa a fazer a parte de distribuição e venda, e
    nesse caso, pode vender não só como atacado, mas como varejo, pois a
    fábrica vende o seu produto e a propriedade passa a ser do distribuidor,
    que vai escolher os seus clientes. Uma tendência crescente são os
    atacarejos que atendem tanto atacado quando varejo.<span
    style='font-size:18.0pt;color:black'>

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de Nível 2: A
    Indústria repassa aos seus distribuidores que irão repassar para o varejo
    exclusivamente, que por sua vez atende o cliente final, nesse caso os direitos
    do produto também são repassados ao distribuidor, mas ele poderá apenas
    vender para o varejo para que possa fazer a distribuição, vale salientar
    que os custeios de promoção de vendas desse produto também passa a ser
    responsabilidade do distribuidor, bem como a do varejista, que como detém a
    propriedade do produto passa a ter interesse em vender o mais rápido
    possível, já que estoque é dinheiro parado.<span
    style='font-size:18.0pt;color:black'>

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de Nível 3:&nbsp;O
    canal é o mais tradicional de todos, pois envolve distribuidor,
    representante, varejo e cliente, sendo assim as responsabilidades de vendas
    e distribuição (bem como marketing) é divido pelos membros do canal, o que
    faz com que esse custo seja embutido no produto, muitas vezes chega a
    corresponder a 25% do produto.<span style='font-size:18.0pt;
    color:black'>

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Quando observamos os níveis
    de canais bem como o tipo de canais, notamos que é sem a menor sombra de
    dúvidas um dos setores mais complexos e importantes de se estudar para não
    errar na hora de escolher e executar a distribuição, afinal:<span
    style='font-size:18.0pt;color:black'>

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>“A Vantagem competitiva de
    uma empresa pode estar na forma de distribuir, na maneira com que faz o
    produto chegar rapidamente á gondola, na qualidade do seu transporte e na
    eficiência de entrega de um material a um fabricante” (BERTAGLIA, 2010).<span
    style='font-size:18.0pt;color:black'>

&nbsp;

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<span
    style='font-size:10.0pt;color:white;mso-themecolor:background1'>CLIENTE<span
    style='font-size:18.0pt;color:black'>x Santos | @asralex

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Entre os maiores sonhos da
    humanidade com toda certeza dois itens não poderiam deixar de estar
    presentes, o primeiro seria conseguir ler os pensamentos das pessoas, assim
    poderíamos saber o que elas pensam e assim saber como chegar até a elas,
    outro seria uma máquina que tele transportasse tudo para o lugar que a
    pessoa desejasse. Isso não passa de sonho, mas resolveria o problema dos
    canais de distribuição e marketing, pois saberíamos o que os clientes
    desejam e, consequentemente, teríamos uma forma de transporte mais rápido,
    seguro e barato, dispensando atravessadores; mas claro que isso mudaria a
    vida de muitas pessoas.<span style='font-size:18.0pt;
    color:black'>

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Como não máquinas milagrosas,
    e sim os canais de distribuição; &nbsp;dentro dos Canais existem níveis, e
    esses níveis podem ser uma vantagem competitiva ou o gargalo que faz com
    que as empresas percam na hora de oferecer os seus produtos e serviços.<span
    style='font-size:18.0pt;color:black'>

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de nível
    0:&nbsp;Nesse Canal as empresas conversam diretamente com o consumidor,
    excluindo distribuidoras, atacados ou mesmo varejo. Esse nível de canal é
    utilizado com o canal de distribuição, é do tipo híbrido, algumas empresas
    defendem esse nível de canal dizendo que assim as empresas ficam mais
    próximas ao seu cliente, mas claro, não consideram o alto custo de
    manutenção, levando em consideração que o mix de produtos oferecidos tem
    que ser grande para se manter competitivo arcar com custos de marketing
    armazenagem e venda.

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de Nível 1:&nbsp;Um
    grande distribuidor, que passa a fazer a parte de distribuição e venda, e
    nesse caso, pode vender não só como atacado, mas como varejo, pois a
    fábrica vende o seu produto e a propriedade passa a ser do distribuidor,
    que vai escolher os seus clientes. Uma tendência crescente são os
    atacarejos que atendem tanto atacado quando varejo.<span
    style='font-size:18.0pt;color:black'>

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de Nível 2: A
    Indústria repassa aos seus distribuidores que irão repassar para o varejo
    exclusivamente, que por sua vez atende o cliente final, nesse caso os direitos
    do produto também são repassados ao distribuidor, mas ele poderá apenas
    vender para o varejo para que possa fazer a distribuição, vale salientar
    que os custeios de promoção de vendas desse produto também passa a ser
    responsabilidade do distribuidor, bem como a do varejista, que como detém a
    propriedade do produto passa a ter interesse em vender o mais rápido
    possível, já que estoque é dinheiro parado.<span
    style='font-size:18.0pt;color:black'>

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de Nível 3:&nbsp;O
    canal é o mais tradicional de todos, pois envolve distribuidor,
    representante, varejo e cliente, sendo assim as responsabilidades de vendas
    e distribuição (bem como marketing) é divido pelos membros do canal, o que
    faz com que esse custo seja embutido no produto, muitas vezes chega a
    corresponder a 25% do produto.<span style='font-size:18.0pt;
    color:black'>

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Quando observamos os níveis
    de canais bem como o tipo de canais, notamos que é sem a menor sombra de
    dúvidas um dos setores mais complexos e importantes de se estudar para não
    errar na hora de escolher e executar a distribuição, afinal:<span
    style='font-size:18.0pt;color:black'>

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>“A Vantagem competitiva de
    uma empresa pode estar na forma de distribuir, na maneira com que faz o
    produto chegar rapidamente á gondola, na qualidade do seu transporte e na
    eficiência de entrega de um material a um fabricante” (BERTAGLIA, 2010).<span
    style='font-size:18.0pt;color:black'>

&nbsp;

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&nbsp;

<span
    style='font-size:10.0pt'>DISTRIBUIDOR <span style='font-size:
    18.0pt;color:black'> Alex Santos |
    @asralex

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Entre os maiores sonhos da
    humanidade com toda certeza dois itens não poderiam deixar de estar
    presentes, o primeiro seria conseguir ler os pensamentos das pessoas, assim
    poderíamos saber o que elas pensam e assim saber como chegar até a elas,
    outro seria uma máquina que tele transportasse tudo para o lugar que a
    pessoa desejasse. Isso não passa de sonho, mas resolveria o problema dos
    canais de distribuição e marketing, pois saberíamos o que os clientes
    desejam e, consequentemente, teríamos uma forma de transporte mais rápido,
    seguro e barato, dispensando atravessadores; mas claro que isso mudaria a
    vida de muitas pessoas.<span style='font-size:18.0pt;
    color:black'>

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Como não máquinas milagrosas,
    e sim os canais de distribuição; &nbsp;dentro dos Canais existem níveis, e
    esses níveis podem ser uma vantagem competitiva ou o gargalo que faz com
    que as empresas percam na hora de oferecer os seus produtos e serviços.<span
    style='font-size:18.0pt;color:black'>

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de nível
    0:&nbsp;Nesse Canal as empresas conversam diretamente com o consumidor,
    excluindo distribuidoras, atacados ou mesmo varejo. Esse nível de canal é
    utilizado com o canal de distribuição, é do tipo híbrido, algumas empresas
    defendem esse nível de canal dizendo que assim as empresas ficam mais
    próximas ao seu cliente, mas claro, não consideram o alto custo de
    manutenção, levando em consideração que o mix de produtos oferecidos tem
    que ser grande para se manter competitivo arcar com custos de marketing
    armazenagem e venda.

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de Nível 1:&nbsp;Um
    grande distribuidor, que passa a fazer a parte de distribuição e venda, e
    nesse caso, pode vender não só como atacado, mas como varejo, pois a
    fábrica vende o seu produto e a propriedade passa a ser do distribuidor,
    que vai escolher os seus clientes. Uma tendência crescente são os
    atacarejos que atendem tanto atacado quando varejo.<span
    style='font-size:18.0pt;color:black'>

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de Nível 2: A
    Indústria repassa aos seus distribuidores que irão repassar para o varejo
    exclusivamente, que por sua vez atende o cliente final, nesse caso os direitos
    do produto também são repassados ao distribuidor, mas ele poderá apenas
    vender para o varejo para que possa fazer a distribuição, vale salientar
    que os custeios de promoção de vendas desse produto também passa a ser
    responsabilidade do distribuidor, bem como a do varejista, que como detém a
    propriedade do produto passa a ter interesse em vender o mais rápido
    possível, já que estoque é dinheiro parado.<span
    style='font-size:18.0pt;color:black'>

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de Nível 3:&nbsp;O
    canal é o mais tradicional de todos, pois envolve distribuidor,
    representante, varejo e cliente, sendo assim as responsabilidades de vendas
    e distribuição (bem como marketing) é divido pelos membros do canal, o que
    faz com que esse custo seja embutido no produto, muitas vezes chega a
    corresponder a 25% do produto.<span style='font-size:18.0pt;
    color:black'>

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Quando observamos os níveis
    de canais bem como o tipo de canais, notamos que é sem a menor sombra de
    dúvidas um dos setores mais complexos e importantes de se estudar para não
    errar na hora de escolher e executar a distribuição, afinal:<span
    style='font-size:18.0pt;color:black'>

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>“A Vantagem competitiva de
    uma empresa pode estar na forma de distribuir, na maneira com que faz o
    produto chegar rapidamente á gondola, na qualidade do seu transporte e na
    eficiência de entrega de um material a um fabricante” (BERTAGLIA, 2010).<span
    style='font-size:18.0pt;color:black'>

&nbsp;

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&nbsp;

VAREJO <span
    style='font-size:18.0pt;color:black'><span
    style='mso-spacerun:yes'> Santos | @asralex

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Entre os maiores sonhos da
    humanidade com toda certeza dois itens não poderiam deixar de estar
    presentes, o primeiro seria conseguir ler os pensamentos das pessoas, assim
    poderíamos saber o que elas pensam e assim saber como chegar até a elas,
    outro seria uma máquina que tele transportasse tudo para o lugar que a
    pessoa desejasse. Isso não passa de sonho, mas resolveria o problema dos
    canais de distribuição e marketing, pois saberíamos o que os clientes
    desejam e, consequentemente, teríamos uma forma de transporte mais rápido,
    seguro e barato, dispensando atravessadores; mas claro que isso mudaria a
    vida de muitas pessoas.<span style='font-size:18.0pt;
    color:black'>

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Como não máquinas milagrosas,
    e sim os canais de distribuição; &nbsp;dentro dos Canais existem níveis, e
    esses níveis podem ser uma vantagem competitiva ou o gargalo que faz com
    que as empresas percam na hora de oferecer os seus produtos e serviços.<span
    style='font-size:18.0pt;color:black'>

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de nível
    0:&nbsp;Nesse Canal as empresas conversam diretamente com o consumidor,
    excluindo distribuidoras, atacados ou mesmo varejo. Esse nível de canal é
    utilizado com o canal de distribuição, é do tipo híbrido, algumas empresas
    defendem esse nível de canal dizendo que assim as empresas ficam mais
    próximas ao seu cliente, mas claro, não consideram o alto custo de
    manutenção, levando em consideração que o mix de produtos oferecidos tem
    que ser grande para se manter competitivo arcar com custos de marketing
    armazenagem e venda.

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de Nível 1:&nbsp;Um
    grande distribuidor, que passa a fazer a parte de distribuição e venda, e
    nesse caso, pode vender não só como atacado, mas como varejo, pois a
    fábrica vende o seu produto e a propriedade passa a ser do distribuidor,
    que vai escolher os seus clientes. Uma tendência crescente são os
    atacarejos que atendem tanto atacado quando varejo.<span
    style='font-size:18.0pt;color:black'>

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de Nível 2: A
    Indústria repassa aos seus distribuidores que irão repassar para o varejo
    exclusivamente, que por sua vez atende o cliente final, nesse caso os direitos
    do produto também são repassados ao distribuidor, mas ele poderá apenas
    vender para o varejo para que possa fazer a distribuição, vale salientar
    que os custeios de promoção de vendas desse produto também passa a ser
    responsabilidade do distribuidor, bem como a do varejista, que como detém a
    propriedade do produto passa a ter interesse em vender o mais rápido
    possível, já que estoque é dinheiro parado.<span
    style='font-size:18.0pt;color:black'>

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de Nível 3:&nbsp;O
    canal é o mais tradicional de todos, pois envolve distribuidor,
    representante, varejo e cliente, sendo assim as responsabilidades de vendas
    e distribuição (bem como marketing) é divido pelos membros do canal, o que
    faz com que esse custo seja embutido no produto, muitas vezes chega a
    corresponder a 25% do produto.<span style='font-size:18.0pt;
    color:black'>

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Quando observamos os níveis
    de canais bem como o tipo de canais, notamos que é sem a menor sombra de
    dúvidas um dos setores mais complexos e importantes de se estudar para não
    errar na hora de escolher e executar a distribuição, afinal:<span
    style='font-size:18.0pt;color:black'>

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>“A Vantagem competitiva de
    uma empresa pode estar na forma de distribuir, na maneira com que faz o
    produto chegar rapidamente á gondola, na qualidade do seu transporte e na
    eficiência de entrega de um material a um fabricante” (BERTAGLIA, 2010).<span
    style='font-size:18.0pt;color:black'>

&nbsp;

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<span
    style='font-size:10.0pt'>ATACADO<span style='font-size:18.0pt;
    color:black'> Alex Santos | @asralex

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Entre os maiores sonhos da
    humanidade com toda certeza dois itens não poderiam deixar de estar
    presentes, o primeiro seria conseguir ler os pensamentos das pessoas, assim
    poderíamos saber o que elas pensam e assim saber como chegar até a elas,
    outro seria uma máquina que tele transportasse tudo para o lugar que a
    pessoa desejasse. Isso não passa de sonho, mas resolveria o problema dos
    canais de distribuição e marketing, pois saberíamos o que os clientes
    desejam e, consequentemente, teríamos uma forma de transporte mais rápido,
    seguro e barato, dispensando atravessadores; mas claro que isso mudaria a
    vida de muitas pessoas.<span style='font-size:18.0pt;
    color:black'>

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Como não máquinas milagrosas,
    e sim os canais de distribuição; &nbsp;dentro dos Canais existem níveis, e
    esses níveis podem ser uma vantagem competitiva ou o gargalo que faz com
    que as empresas percam na hora de oferecer os seus produtos e serviços.<span
    style='font-size:18.0pt;color:black'>

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de nível
    0:&nbsp;Nesse Canal as empresas conversam diretamente com o consumidor,
    excluindo distribuidoras, atacados ou mesmo varejo. Esse nível de canal é
    utilizado com o canal de distribuição, é do tipo híbrido, algumas empresas
    defendem esse nível de canal dizendo que assim as empresas ficam mais
    próximas ao seu cliente, mas claro, não consideram o alto custo de
    manutenção, levando em consideração que o mix de produtos oferecidos tem
    que ser grande para se manter competitivo arcar com custos de marketing
    armazenagem e venda.

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de Nível 1:&nbsp;Um
    grande distribuidor, que passa a fazer a parte de distribuição e venda, e
    nesse caso, pode vender não só como atacado, mas como varejo, pois a
    fábrica vende o seu produto e a propriedade passa a ser do distribuidor,
    que vai escolher os seus clientes. Uma tendência crescente são os
    atacarejos que atendem tanto atacado quando varejo.<span
    style='font-size:18.0pt;color:black'>

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de Nível 2: A
    Indústria repassa aos seus distribuidores que irão repassar para o varejo
    exclusivamente, que por sua vez atende o cliente final, nesse caso os direitos
    do produto também são repassados ao distribuidor, mas ele poderá apenas
    vender para o varejo para que possa fazer a distribuição, vale salientar
    que os custeios de promoção de vendas desse produto também passa a ser
    responsabilidade do distribuidor, bem como a do varejista, que como detém a
    propriedade do produto passa a ter interesse em vender o mais rápido
    possível, já que estoque é dinheiro parado.<span
    style='font-size:18.0pt;color:black'>

<b
    data-blogger-escaped-style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Canal de Nível 3:&nbsp;O
    canal é o mais tradicional de todos, pois envolve distribuidor,
    representante, varejo e cliente, sendo assim as responsabilidades de vendas
    e distribuição (bem como marketing) é divido pelos membros do canal, o que
    faz com que esse custo seja embutido no produto, muitas vezes chega a
    corresponder a 25% do produto.<span style='font-size:18.0pt;
    color:black'>

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>Quando observamos os níveis
    de canais bem como o tipo de canais, notamos que é sem a menor sombra de
    dúvidas um dos setores mais complexos e importantes de se estudar para não
    errar na hora de escolher e executar a distribuição, afinal:<span
    style='font-size:18.0pt;color:black'>

<span
    style='font-size:18.0pt;color:black;border:none windowtext 1.0pt;
    mso-border-alt:none windowtext 0cm;padding:0cm'>“A Vantagem competitiva de
    uma empresa pode estar na forma de distribuir, na maneira com que faz o
    produto chegar rapidamente á gondola, na qualidade do seu transporte e na
    eficiência de entrega de um material a um fabricante” (BERTAGLIA, 2010).<span
    style='font-size:18.0pt;color:black'>

&nbsp;

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<![endif]--><!--[if !vml]--><!--[endif]-->&nbsp;







Quando
observamos os níveis de canais bem como o tipo de canais, notamos que é sem a
menor sombra de dúvidas um dos setores mais complexos e importantes de se
estudar para não errar na hora de escolher e executar a distribuição, afinal:

“A Vantagem
competitiva de uma empresa pode estar na forma de distribuir, na maneira com
que faz o produto chegar rapidamente á gondola, na qualidade do seu transporte
e na eficiência de entrega de um material a um fabricante” (BERTAGLIA, 2010).