Vendendo pela Internet.
Autor: Henrique Olsen Pizzatto | Publicado: 2012-09-21T19:28:00-07:00





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<![endif]--><!--[if !vml]--><!--[endif]-->Nada mais é que uma opção a mais de
venda para o seu negócio. É mais fácil que imagina. Vender sem precisar ter uma
loja instalada em um imóvel, ou ainda, pode ser um imóvel em qualquer lugar do
mundo. Hoje o e-commerce na linguagem
da net é um negócio via rede que já está sendo praticado por grandes redes que há
pouco tempo somente vendiam através das lojas.

A loja virtual também
deixa seu negócio mais organizado e atento para as necessidades de seus
clientes. Cada vez mais devemos estar orientados para o que os clientes desejam
e assim estará mais focado no produto que pretende oferecer ao mercado.

Outro fator é que qualquer
pessoa pode montar um site, abrir uma empresa própria ou ainda ser um MEI (micro
empreendedor individual) montar seu produto e iniciar a vender pela net. Como
entregar? O correio passou de um simples entregador de cartas para um meio de
transporte.

Ok! Tenho o site, mas como
oferecer meu produto ao mercado? Graças ao crescimento da net através de e-mails
ou pelas redes sociais é possível montar uma estratégia de ataque ao mercado.
Ainda que este mercado possa ser dirigido e focado para um determinado
segmento, região, cidade entre outros filtros que pode montar.

Mas e o pagamento? Sem
problemas, pode ser feito através de seu banco que opera ou se preferir poderá
estar ligado aos sites especializados em receber e pagar. Por exemplo, é o PagSeguro,
ao decidir o produto e iniciar o processo de pagamento, você é direcionado para
o site que fará o cadastro de seu cliente, o processo de recebimento do valor,
seja boleto, cartão de débito ou crédito e depois repassa este valor
descontando uma taxa, portanto você fica tranqüilo quanto ao recebimento e
somente após a confirmação de pagamento estará processando o pedido para
entrega.

Qualquer loja física pode
montar uma loja virtual e vender seus produtos sem precisar que o cliente o
visite. No início as pessoas ficavam desconfiadas ou ainda preocupadas por
usarem seus cartões de crédito, agora o mercado já reconhece que existe
segurança, não somente para quem compra, mas para quem vende também.

As pessoas gostam de
comodidade e adoram comprar sem esforço, assim através de um click do mouse,
tudo pode acontecer, além de aumentar suas vendas.