ÀS VEZES NOS TORNAMOS “INVISÍVEIS”
Autor: MG Cultural | Publicado: 2012-04-29T14:44:00-07:00


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É impressionante como as pessoas anônimas são reconhecidas,
cumprimentadas e abraçadas nas ruas nesta época eleitoral.
Interessante que, parece que você estava invisível: os pretensos candidatos
passavam por você e não te viam, de repente, parecem que fizeram uma consulta
oftalmológica e passaram a enxergar os que “estavam invisíveis”. Mas, será que
essa estratégia ainda convence os eleitores? Nem sempre! Hoje o eleitorado tá
exigente e os candidatos precisam investir em Marketing Político.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; O Marketing
Político vem se consolidando cada vez mais como peça fundamental no processo
eleitoral. Estes são as técnicas e conceitos mais modernos e eficazes,
garantindo uma campanha estruturada, marcante e eficiente. Uma campanha de
marketing político.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; É
impossível pensar em eleições nos dias de hoje sem pensar numa estrutura de
marketing atuando em todos os segmentos do eleitorado. Propaganda eleitoral deixou de ser apenas o ato de
imprimir alguns milhares de folhetos coloridos e pichar os muros da cidade com
o nome do candidato.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; As
campanhas eleitorais deixaram de ser intuitivas e se tornaram racionais, os
palpites gratuitos cederam lugar à pesquisa; os temas principais, com
determinadas palavras de ordem, aparentemente corretas, mas aleatórias, agora
têm origem em slogans com conceito e estratégia. Enfim: a propaganda política
deixou para trás o amadorismo para se tornar profissional.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Marketing Político são todos os
recursos utilizados na troca de benefícios entre candidatos e eleitores, tais
como: a existência de planos estratégicos, de orientação geral e detalhamento
de atividades, tempo e recursos; a existência de mão de obra especializada
em propaganda e a existência de um monitoramento durante todo o processo. 

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; É
importante lembrar que sucesso de um candidato vai depender de vários fatores,
tais como: o meio ambiente em que se realiza a campanha eleitoral, a
administração da campanha eleitoral, que é a sua principal força de vendas, formada
pelo próprio candidato, pelo seu partido político e os grupos de interesse
alinhados com a sua candidatura; o conceito de produto, que é a filosofia
política do candidato, a escolha de temas específicos a serem tratados e a
definição de suas posições a propósito dos temas. Além da formulação e da adoção
de um estilo pessoal que conserve e amplie suas qualidades.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Em
resumo, o candidato deve planejar
formalmente a sua estratégia de campanha, sua postura diante dos problemas, sua
propaganda, suas aparições, sua base para a obtenção de fundos, sua monitoria
da situação, seus objetivos, sua alocação de recursos e o tempo de que dispõe
para obter a aprovação dos eleitores; construir uma forte organização de ações,
capaz de reforçar, durante todo o processo, as posições assumidas durante a
campanha eleitoral, sem que ocorra a perda de campos já conquistados.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; E aos leitores, cabe fazer a melhor
escolha.....



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  <w:LsdException Locked="false" Priority="70" SemiHidden="false"
   UnhideWhenUsed="false" Name="Dark List Accent 1"/>
  <w:LsdException Locked="false" Priority="71" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful Shading Accent 1"/>
  <w:LsdException Locked="false" Priority="72" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful List Accent 1"/>
  <w:LsdException Locked="false" Priority="73" SemiHidden="false"
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   UnhideWhenUsed="false" Name="Light List Accent 2"/>
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   UnhideWhenUsed="false" Name="Light Grid Accent 2"/>
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   UnhideWhenUsed="false" Name="Medium Shading 1 Accent 2"/>
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   UnhideWhenUsed="false" Name="Colorful Grid Accent 2"/>
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   UnhideWhenUsed="false" Name="Medium List 2 Accent 3"/>
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   UnhideWhenUsed="false" Name="Medium Grid 1 Accent 3"/>
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   UnhideWhenUsed="false" Name="Colorful Shading Accent 3"/>
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   UnhideWhenUsed="false" Name="Colorful Grid Accent 4"/>
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   UnhideWhenUsed="false" Name="Light List Accent 5"/>
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   UnhideWhenUsed="false" Name="Dark List Accent 5"/>
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   UnhideWhenUsed="false" Name="Colorful List Accent 5"/>
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   UnhideWhenUsed="false" Name="Colorful Grid Accent 5"/>
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   UnhideWhenUsed="false" Name="Light List Accent 6"/>
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   UnhideWhenUsed="false" Name="Light Grid Accent 6"/>
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   UnhideWhenUsed="false" Name="Medium Shading 1 Accent 6"/>
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   UnhideWhenUsed="false" Name="Medium Shading 2 Accent 6"/>
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   UnhideWhenUsed="false" Name="Medium List 1 Accent 6"/>
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   UnhideWhenUsed="false" Name="Medium List 2 Accent 6"/>
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   UnhideWhenUsed="false" Name="Medium Grid 1 Accent 6"/>
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   UnhideWhenUsed="false" Name="Medium Grid 2 Accent 6"/>
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   UnhideWhenUsed="false" Name="Medium Grid 3 Accent 6"/>
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   UnhideWhenUsed="false" Name="Dark List Accent 6"/>
  <w:LsdException Locked="false" Priority="71" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful Shading Accent 6"/>
  <w:LsdException Locked="false" Priority="72" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful List Accent 6"/>
  <w:LsdException Locked="false" Priority="73" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful Grid Accent 6"/>
  <w:LsdException Locked="false" Priority="19" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="Subtle Emphasis"/>
  <w:LsdException Locked="false" Priority="21" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="Intense Emphasis"/>
  <w:LsdException Locked="false" Priority="31" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="Subtle Reference"/>
  <w:LsdException Locked="false" Priority="32" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="Intense Reference"/>
  <w:LsdException Locked="false" Priority="33" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="Book Title"/>
  
  
 
<![endif]--><!--[if gte mso 10]>

 /* Style Definitions */
 table.MsoNormalTable
 {mso-style-name:"Tabela normal";
 mso-tstyle-rowband-size:0;
 mso-tstyle-colband-size:0;
 mso-style-noshow:yes;
 mso-style-priority:99;
 mso-style-qformat:yes;
 mso-style-parent:"";
 mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
 mso-para-margin:0cm;
 mso-para-margin-bottom:.0001pt;
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 font-size:11.0pt;
 font-family:"Calibri","sans-serif";
 mso-ascii-font-family:Calibri;
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 mso-hansi-font-family:Calibri;
 mso-hansi-theme-font:minor-latin;
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 mso-bidi-theme-font:minor-bidi;}

<![endif]-->



Marilda Coelho da Silva
(Professora / Historiadora e Especialista em Educação Profissional de Jovens e
Adultos).