30 ANOS PRODUZINDO SUSTENTABILIDADE E RIQUEZA
Autor: Sidney Aguiar | Publicado: 2016-03-14T15:32:00-03:00



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Publicado no Jornal O ESTADO DE SÃO PAULO em 17/05/2016




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Em
1986, surgia em Lençóis Paulista, interior de São Paulo, uma pequena fábrica de celulose produzida a
partir de pinus, construída de forma bem circunspecta. A construção do
empreendimento seguiu a brilhante vocação empreendedora da família Trecenti,
que desde os tempos de 1950 se dedicavam à indústria aciaria no município. Na
década de 1970 tiveram a oportunidade de revolucionar a história da indústria
lençoense com empreendimentos que viriam a ser considerados, anos depois, sinônimos
de modernidade da forte indústria local. 

As
dificuldades encontradas para pôr em operação uma fábrica pouco evoluída
tecnologicamente para a época, foi apenas um dos desafios encontrados para hoje
se tornar uma das marcas empresariais mais conhecidas da região e do Brasil. A
história da indústria de celulose fundada e até hoje&nbsp; instalada em Lençóis
Paulista se mistura com a própria história da industrialização do município de
cerca de sessenta e cinco mil habitantes localizado em uma das regiões mais prósperas
do Estado de São Paulo. 

Para
chegar em 2016 e ser considerada uma das três marcas empresariais mais
conhecidas da região, ao lado da maior cervejaria do País e da maior indústria brasileira
de chapas de madeira, ambas com filiais no município de Agudos, não foi fácil.
Nessas três décadas de história, muitas dificuldades e desafios fizeram parte da
empresa, dos seus administradores e dos próprios colaboradores.

&nbsp;Histórias não faltam, muitos colaboradores da
empresa podem ser considerados “patrimônios históricos” da organização, por
fazerem parte da empresa desde o começo. Para ser uma das empresas mais
concorridas em desenvolver carreiras profissionais, foi preciso garimpar
colaboradores pelas ruas de Lençóis, que estivessem dispostos a enfrentar o
desafio de operar a antiga fábrica em 1986. A expansão da cultura comercial do
eucalipto para suprir a demanda fabril, proporcionou uma diversificação da
agricultura regional, possibilitando que houvesse um manejo sustentável e
responsável das terras agricultáveis da mesorregião de Bauru, da qual pertence o
município de Lençóis Paulista, investindo muito em tecnologia de manejo e
melhoramento das florestas comerciais, que contribuem de forma firme para a
conservação do solo, das florestas nativas e dos rios.&nbsp;

Não podemos esquecer, da
mudança no sistema de produção e isolamento ambiental de efluentes líquidos e
atmosféricos, que permitiram que as emissões fossem mais bem controladas, sendo
possível ganhar eficácia no processo industrial. Hoje, a chaminé de mais de cento
e sessenta metros de altura avistada de toda a região, serve apenas como
memorial para entender a importância que a empresa lençoense representa em
políticas ambientais e à economia da região de Lençóis, nesses anos de
atividades. 

Aos trinta
anos, a empresa atinge um alto grau de maturidade corporativa, com políticas de
relacionamentos modernas com seus “stakeholders”, grande aceitação da marca
pelas comunidades do entorno e com tendências de crescimento para os próximos
anos, que deve intensificar ainda mais o desenvolvimento da região.
&nbsp;