SEMPRE LIVRE® TRANSFORMA A VIDA DE CONSUMIDORA EM MÚSICA NO LOLLAPALOOZA 2016
Autor: DIANA | Publicado: 2016-04-05T10:42:00-03:00




Patrocinadora do Lollapalooza Brasil, a
marca leva o conceito #amusicamemove

ao palco&nbsp;e ao lounge através de uma experiência única.&nbsp;



São Paulo, março de 2016 – Patrocinadora pelo segundo ano
consecutivo do Lollapalooza Brasil, SEMPRE LIVRE® convidou a banda
Supercombo e a cantora Negra Li para transformar em música a história de uma
consumidora com a vida em movimento.&nbsp;A canção será apresentada pela primeira
vez ao vivo durante o show da banda, no primeiro dia do megafestival, que
acontece 12 e 13 de março, no autódromo de Interlagos.

A aposta na
plataforma musical já faz parte da trajetória de SEMPRE LIVRE®
e representa o conceito ‘porque a vida se move’, que se conecta com o target da
marca - mulheres jovens e protagonistas de sua jornada.&nbsp;











SEMPRE LIVRE LOLLA LOUNGE


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O público do espaço mais cobiçado do evento vai poder conferir a
ativação especial que a marca preparou para o Lollapalooza 2016. &nbsp;Participei da criação do&nbsp;conceito do espaço&nbsp;SEMPRE LIVRE LOLLA LOUNGE, desenvolvendo uma série de
ativações para o final de semana. Este ano o espaço foi totalmente remodelado, supermoderno e com uma linguagem em sinergia com o target da marca e do
festival. A principal ativação é uma releitura do mosh, feito em 2015, que já foi um grande sucesso. Este ano, o
participante realmente pulava "nos braços" da multidão. A brincadeira
se dava&nbsp;&nbsp;numa piscina de bolinhas azuis
onde era gerado um GIF para ser compartilhado com os amigos através das redes sociais.
Enquanto aguardavam a vez, os participantes podiam fazer fotos em lindos balanços
que também traziam o conceito da liberdade de movimento vivido no mosh.&nbsp;
Quem estava na pista, ainda ganhava uma canga&nbsp; exclusiva SEMPRE
LIVRE®









A ação de mosh - GIF









Confira no videocase!



https://www.facebook.com/SempreLivreBrasil/videos/755122424625035/