FACEBOOK FAZ BEM 
Autor: Subjetividades Compartilhadas | Publicado: 2013-02-09T07:54:00-03:00

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FACEBOOK FAZ BEM 

Quem fica exposto à rede social se sente estimulado.


Uma recente pesquisa, publicada no periódico Cyberpsychology, Behavior, and
Socaial Networking, aponta que o Facebook, literalmente, faz com que
os usuários se sintam bem. Os autores do estudo analisaram as respostas de 30
indivíduos durante três minutos de exposição a diferentes situações: uma
condição de relaxamento( um slide com cenas da natureza.), uma condição
estressora( um teste com tempo e questões de matemática) e acesso a conta
pessoal do Facebook. A condutividade
da pele, a pressão arterial, padrões de ondas cerebrais, atividade muscular e
respiratória e dilatação da pupila também foram aferidos.
Com análise dos resultados, os pesquisadores perceberam que o padrão de sinais
bilógicos causados pelo uso do Facebook
produziu um estado psicofisiológico que era distinto das condições de
relaxamento e estresse. Percebeu-se, também, que os sinais bilógicos caracterizam
um estado de “alta valência positiva de estimulação". A pesquisa também
sugere que o sucesso das redes sociais pode ser associado a estados emocionais
específicos que os indivíduos sentem enquanto utilizam suas contas pessoas.

Fatores psicológicos

Em relação aos fatores psicológicos envolvidos no uso do Facebook, a pesquisa
descobriu dois fatores primários que motivam os indivíduos a usarem o site: o
primeiro é necessidade fundamental de pertencer a algo, já que os seres humanos
foram feitos para se comunicarem uns com os outros e, também, para sentirem
aceitos. O sentimento de" estar desconectado" motiva, inicialmente, o
uso do site e, ao passo que o indivíduo possui mais conexões, mais utiliza-se
da rede.
O segundo fator relacionado ao uso do facebook é a autorrepresentação, onde os
usuários criam uma versão ideal de si mesmos em seu perfil. Segundo os autores
da pesquisa, esses dois fatores podem agir em conjunto ou independentemente
para motivar o uso da rede.

Fonte: Revista Psique Ano VII Nº85.