Autor: diego santos | Publicado: 2010-11-13T19:02:00-02:00

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Benefícios gerados pelo CRM
}&nbsp; A implementação do programa facilitará a identificação dos clientes, diferenciando-os pelo valor e comportamento (segmentação), pela interação, quando se pode saber suas necessidades e preferências, conduzindo à personalização ou adequação às necessidades expressas pelo cliente.   }&nbsp; A grande vantagem da TI é permitir que isto possa ser feito em larga escala.