Pôneis malditos: vídeo no YouTube alcança mais de 6 milhões de visualizações
Autor: Mártin | Publicado: 2011-08-08T04:40:00-07:00

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 <![endif]-->  Não adianta: se você entrou na internet nesta ou na última semana, não escapou do mais recente viral da publicidade brasileira. Com um visual infantil e uma música simples, porém grudenta, os pôneis malditos conquistaram a internet de forma avassaladora.
Em dados divulgados à Exame pela própria montadora, fica claro o estímulo causado pela publicidade: já são quase 500 comunidades no Orkut, 34 mil seguidores de perfis dos animais no Twitter, 14 grupos no Facebook e incríveis 6.600.933 visualizações do vídeo original no YouTube (sem contar os arquivos que foram postados por outros usuários).
A reflexão disso em vendas ainda não pôde ser medida pela companhia, mas ao menos a influência na rede foi comprovada. Além da internet, que ganhou uma versão estendida do clipe com uma divertida corrente, os pôneis malditos passam também na televisão aberta e a cabo.Tem gente que não gostou
O comercial da Nissan parece inofensivo e mal estreou na mídia, mas já foi alvo de polêmicas. O Conselho de Autorregulamentação Publicitária (Conar) abriu um processo de estudo contra a publicidade, após receber reclamações de cerca de 30 pessoas.
Um relator será escolhido para julgar a peça e conceder ou não a permissão para que ela continue a ser veiculada. As denúncias partem da associação considerada imprópria dos pôneis, figuras tipicamente infantis, com o adjetivo “malditos”.