Autor: diego santos | Publicado: 2010-11-13T19:04:00-02:00

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Tipos de clientes:
}&nbsp; CMV (CLIENTES MAIS VALIOSOS) para os quais deve-se empregar a estratégia de retenção, utilizando programas de reconhecimento e a possibilidade de uso de canais de comunicação exclusivos recompensando o alto valor gerado;   }&nbsp; CMP (CLIENTES DE MAIOR POTENCIAL) para os quais é necessário desenvolver esses clientes através de incentivos;   }&nbsp; BZs (BELOW ZEROS) que representam valor negativo para a organização;   }&nbsp; GRUPO DE CLIENTES INTERMEDÁRIOS mas que são lucrativos, porém sem grande expressão.