21ª Feira da AJORESP
Autor: Shirlei Lima | Publicado: 2011-09-29T14:53:00-07:00

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 <![endif]-->  Feira organizada pelo Pólo Joalheiro de São José do Rio Preto chega a sua 21ª edição reformulada e com programações que garantem a realização de negócios Por Shirlei Liberal A convivência harmônica, o clássico e o inovador, esse é o mote principal da 21ª feira da AJORESP Brasil Show, realizada de 12 a 14 de setembro, no Royal Palm Plaza, em Campinas. Organizada pela AJORESP (Associação dos Joalheiros e Relojoeiros do Noroeste Paulista) a feira traz as novas coleções joalheiras e que prometem surpreender os consumidores. As jóias e os relógios apresentados no evento têm em comum o equilíbrio entre a tradição e o contemporâneo, e trazem uma série de leituras paralelas, que apontam para a incrível capacidade de diversificação da produção joalheira do pólo industrial de São José do Rio Preto, São Paulo, Rio de Janeiro e Minas Gerais. “Hoje todos os segmentos são através de feiras, que fazem o grande giro e a oportunidade do empresário mostrar tudo àquilo que produz. Os lojistas e autônomos tem a possibilidade de encontrar num só local tudo o que ele precisa e com condições de preço bem melhor, onde podem competir, não quero desprezar o atacadista, que é também o gerador de empregos, só que a feira ele pode reduzir o preço em até 20% e assim ganhando caso repasse ao consumidor. A feira hoje é uma necessidade, o comprador chega e compra, e aqui temos mais de 70 opções de empresas preparadas em atender o empresário e o consumidor” destaca José Aparecido Pinto, presidente da entidade organizadora do evento e vice-presidente do Sindijóias de São José do Rio Preto. Novata na feira organizada pela AJORESP, a empresa Lancaster Italy, participa pela primeira vez deste grande evento, e para Claudia Moreira, gerente comercial da empresa há 5 anos,&nbsp; de inicio relutou pela não participação por ter apenas 7 anos no mercado, mas depois se entregou a beleza e pela grande organização das feiras anteriores. “Já estamos sentindo o calor da emoção, o resultado é positivo e gratificante, valeu à pena e muitos empresários e consumidores se surpreenderam em ver a marca Lancaster Italy participando desta grande feira no ramo de joalherias e relógios, ainda mais, por estarmos localizadas nos Estados de São Paulo e Minas Gerais, um dos pólos principais nesse ramo”, ressaltou Claudia. A AJORESP, conta a participação de 87 expositores, que representam a nata da produção joalheira e relojoeira. Além de produtos, os visitantes também encontram serviços ligados a estamparia, embalagens e suprimentos, além de uma programação festiva e atividades paralelas, como palestras e jantares.