Sustentabilidade. Pesquisas Revelam melhor desempenho financeiro para empresas sustentáveis
Autor: Cia de Soluções - Silvana Scarpino | Publicado: 2012-04-30T19:44:00-03:00




Sustentabilidade Corporativa
Corporate Sustainability








Estudos das Universidades de Havard e London Busines concluem que empresas que optaram&nbsp; por uma cultura de negócios sustentáveis tiveram melhor desempenho econômico que outras que não o fizeram, isso longo prazo e &nbsp;tanto no desempenho contábil como no mercado de ações.



O estudo comparou 90 empresas “High Sustentabilidade”, &nbsp;que a partir da década e 90 adotaram políticas ambientais e sociais, &nbsp;com 90 de “Low Sustentabilidade”, que adotaram quase nenhuma dessas políticas.



O desempenho financeiro foi monitorado pelo período de 18 anos até o final de 2010 e os autores identificaram que &nbsp;US$ 1 investido no início de 1993 teria rendido até o final de 2010 entre as empresas Higt e Low da seguinte maneira:




Métrica de

desempenho

High Sustentabilidade

Low Sustentabilidade

Performance


Preços de Mercado

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;US$22,6

&nbsp;&nbsp;&nbsp; US$16,4

37,1% +


Return-on-Equaty (ROE)

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;US$31,7

&nbsp;&nbsp;&nbsp; US$25,7

21% &nbsp; &nbsp;+


Return-on-Ativos (ROA)

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;US$&nbsp; 7,1

&nbsp; &nbsp; US$&nbsp; 4,4

61% &nbsp; &nbsp;+





.

Perfil das Empresas de Alta Sustentabilidade, segundo o estudo:









Governança






Engajamento das partes interessadas,&nbsp;
Ações de longo prazo,&nbsp;
Orientações a comunicação corporativa interna e com investidores, &nbsp;Avaliações e divulgação de informações não financeiras &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;





&nbsp;&nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;




&nbsp;

RH




Diretores com perfil de comprometimento com a &nbsp; &nbsp;sustentabilidade,&nbsp;&nbsp;&nbsp;
Política de incentivo para executivos relacionada&nbsp;&nbsp;às métricas de sustentabilidade.&nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;






Cultura Organizacional




Atrair mais capital humano, &nbsp;
Estabelecer cadeias de abastecimento mais confiável,&nbsp;
Evitar conflitos e controvérsias caras com as comunidades vizinhas,&nbsp;&nbsp;
Melhor produto e inovações de processo, a fim de ser competitivo, &nbsp;
Gerar clientes satisfeitos e leais,&nbsp;&nbsp;
Ser Transparente&nbsp; nas relações&nbsp;.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;







Conclusões







O estudo conclui por evidências que uma empresa de alta sustentabilidade gera lucros substancialmente superiores à de baixa sustentabilidade.



Essas evidências sugerem então que as empresas podem adotar políticas sociais e ambientais sem sacrificar a riqueza do acionista.



Que a sustentabilidade é uma fonte de vantagem competitiva para uma empresa a longo prazo.



E que seu perfil organizacional contribui para esse desempenho superior.

&nbsp;&nbsp;



Fonte: Estudo O impacto de uma cultura corporativa de sustentabilidade no comportamento corporativo e de desempenho. Autoria de Robert G. Eccles, professor de Prática de Gestão na Harvard Business School; Ioannis Ioannou, Professor Assistente de Gestão Estratégica e Internacional na London Business School, e George Serafeim, Professor Assistente de Administração de Empresas na Harvard Business School, out 2010.