Qual o Futuro dos Resultados Orgânicos no Google?
Autor: Publicitário Janclei Frömming | Publicado: 2013-07-04T10:55:00-07:00

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Como a evolução da página de
pesquisa do Google deve influenciar as estratégias de quem aposta nos
resultados orgânicos?



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  <w:LsdException Locked="false" Priority="66" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium List 2 Accent 3"/>
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  <w:LsdException Locked="false" Priority="69" SemiHidden="false"
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   UnhideWhenUsed="false" Name="Colorful List Accent 3"/>
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  <w:LsdException Locked="false" Priority="64" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Shading 2 Accent 4"/>
  <w:LsdException Locked="false" Priority="65" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium List 1 Accent 4"/>
  <w:LsdException Locked="false" Priority="66" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium List 2 Accent 4"/>
  <w:LsdException Locked="false" Priority="67" SemiHidden="false"
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  <w:LsdException Locked="false" Priority="71" SemiHidden="false"
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  <w:LsdException Locked="false" Priority="60" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light Shading Accent 5"/>
  <w:LsdException Locked="false" Priority="61" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light List Accent 5"/>
  <w:LsdException Locked="false" Priority="62" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light Grid Accent 5"/>
  <w:LsdException Locked="false" Priority="63" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Shading 1 Accent 5"/>
  <w:LsdException Locked="false" Priority="64" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Shading 2 Accent 5"/>
  <w:LsdException Locked="false" Priority="65" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium List 1 Accent 5"/>
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   UnhideWhenUsed="false" Name="Medium List 2 Accent 5"/>
  <w:LsdException Locked="false" Priority="67" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 1 Accent 5"/>
  <w:LsdException Locked="false" Priority="68" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 2 Accent 5"/>
  <w:LsdException Locked="false" Priority="69" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 3 Accent 5"/>
  <w:LsdException Locked="false" Priority="70" SemiHidden="false"
   UnhideWhenUsed="false" Name="Dark List Accent 5"/>
  <w:LsdException Locked="false" Priority="71" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful Shading Accent 5"/>
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   UnhideWhenUsed="false" Name="Colorful List Accent 5"/>
  <w:LsdException Locked="false" Priority="73" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful Grid Accent 5"/>
  <w:LsdException Locked="false" Priority="60" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light Shading Accent 6"/>
  <w:LsdException Locked="false" Priority="61" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light List Accent 6"/>
  <w:LsdException Locked="false" Priority="62" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light Grid Accent 6"/>
  <w:LsdException Locked="false" Priority="63" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Shading 1 Accent 6"/>
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  <w:LsdException Locked="false" Priority="65" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium List 1 Accent 6"/>
  <w:LsdException Locked="false" Priority="66" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium List 2 Accent 6"/>
  <w:LsdException Locked="false" Priority="67" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 1 Accent 6"/>
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   UnhideWhenUsed="false" Name="Medium Grid 2 Accent 6"/>
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   UnhideWhenUsed="false" Name="Medium Grid 3 Accent 6"/>
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   UnhideWhenUsed="false" Name="Dark List Accent 6"/>
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   UnhideWhenUsed="false" Name="Colorful Shading Accent 6"/>
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   UnhideWhenUsed="false" Name="Colorful List Accent 6"/>
  <w:LsdException Locked="false" Priority="73" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful Grid Accent 6"/>
  <w:LsdException Locked="false" Priority="19" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="Subtle Emphasis"/>
  <w:LsdException Locked="false" Priority="21" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="Intense Emphasis"/>
  <w:LsdException Locked="false" Priority="31" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="Subtle Reference"/>
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   UnhideWhenUsed="false" QFormat="true" Name="Intense Reference"/>
  <w:LsdException Locked="false" Priority="33" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="Book Title"/>
  
  
 
<![endif]--><!--[if gte mso 10]>

 /* Style Definitions */
 table.MsoNormalTable
	{mso-style-name:"Tabela normal";
	mso-tstyle-rowband-size:0;
	mso-tstyle-colband-size:0;
	mso-style-noshow:yes;
	mso-style-priority:99;
	mso-style-parent:"";
	mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
	mso-para-margin-top:0cm;
	mso-para-margin-right:0cm;
	mso-para-margin-bottom:10.0pt;
	mso-para-margin-left:0cm;
	line-height:115%;
	mso-pagination:widow-orphan;
	font-size:11.0pt;
	font-family:"Calibri","sans-serif";
	mso-ascii-font-family:Calibri;
	mso-ascii-theme-font:minor-latin;
	mso-hansi-font-family:Calibri;
	mso-hansi-theme-font:minor-latin;
	mso-bidi-font-family:"Times New Roman";
	mso-bidi-theme-font:minor-bidi;
	mso-fareast-language:EN-US;}

<![endif]-->



<!--[if gte mso 9]>
 
  
 
<![endif]-->

<!--[if gte mso 9]>
 
  Normal
  0
  
  
  21
  
  
  false
  false
  false
  
  PT-BR
  X-NONE
  X-NONE
  
   
   
   
   
   
   
   
   
   
  
  
   
   
   
   
   
   
   
   
   
   
   
  
<![endif]--><!--[if gte mso 9]>
 <w:LatentStyles DefLockedState="false" DefUnhideWhenUsed="true"
  DefSemiHidden="true" DefQFormat="false" DefPriority="99"
  LatentStyleCount="267">
  <w:LsdException Locked="false" Priority="0" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="Normal"/>
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   UnhideWhenUsed="false" QFormat="true" Name="heading 1"/>
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  <w:LsdException Locked="false" Priority="10" SemiHidden="false"
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   UnhideWhenUsed="false" QFormat="true" Name="Strong"/>
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   UnhideWhenUsed="false" QFormat="true" Name="Emphasis"/>
  <w:LsdException Locked="false" Priority="59" SemiHidden="false"
   UnhideWhenUsed="false" Name="Table Grid"/>
  
  <w:LsdException Locked="false" Priority="1" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="No Spacing"/>
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   UnhideWhenUsed="false" Name="Light Shading"/>
  <w:LsdException Locked="false" Priority="61" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light List"/>
  <w:LsdException Locked="false" Priority="62" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light Grid"/>
  <w:LsdException Locked="false" Priority="63" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Shading 1"/>
  <w:LsdException Locked="false" Priority="64" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Shading 2"/>
  <w:LsdException Locked="false" Priority="65" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium List 1"/>
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   UnhideWhenUsed="false" Name="Medium List 2"/>
  <w:LsdException Locked="false" Priority="67" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 1"/>
  <w:LsdException Locked="false" Priority="68" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 2"/>
  <w:LsdException Locked="false" Priority="69" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 3"/>
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   UnhideWhenUsed="false" Name="Dark List"/>
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   UnhideWhenUsed="false" Name="Colorful Shading"/>
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   UnhideWhenUsed="false" Name="Colorful List"/>
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   UnhideWhenUsed="false" Name="Light Grid Accent 1"/>
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   UnhideWhenUsed="false" Name="Medium Shading 1 Accent 1"/>
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  <w:LsdException Locked="false" Priority="34" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="List Paragraph"/>
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   UnhideWhenUsed="false" QFormat="true" Name="Quote"/>
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   UnhideWhenUsed="false" QFormat="true" Name="Intense Quote"/>
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   UnhideWhenUsed="false" Name="Medium List 2 Accent 1"/>
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   UnhideWhenUsed="false" Name="Medium Grid 2 Accent 1"/>
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   UnhideWhenUsed="false" Name="Medium Grid 3 Accent 1"/>
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   UnhideWhenUsed="false" Name="Dark List Accent 1"/>
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   UnhideWhenUsed="false" Name="Colorful Shading Accent 1"/>
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   UnhideWhenUsed="false" Name="Colorful List Accent 1"/>
  <w:LsdException Locked="false" Priority="73" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful Grid Accent 1"/>
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   UnhideWhenUsed="false" Name="Light List Accent 2"/>
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   UnhideWhenUsed="false" Name="Light Grid Accent 2"/>
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   UnhideWhenUsed="false" Name="Medium Shading 1 Accent 2"/>
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   UnhideWhenUsed="false" Name="Medium Shading 2 Accent 2"/>
  <w:LsdException Locked="false" Priority="65" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium List 1 Accent 2"/>
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   UnhideWhenUsed="false" Name="Medium List 2 Accent 2"/>
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   UnhideWhenUsed="false" Name="Medium Grid 1 Accent 2"/>
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  <w:LsdException Locked="false" Priority="69" SemiHidden="false"
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   UnhideWhenUsed="false" Name="Dark List Accent 2"/>
  <w:LsdException Locked="false" Priority="71" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful Shading Accent 2"/>
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   UnhideWhenUsed="false" Name="Colorful List Accent 2"/>
  <w:LsdException Locked="false" Priority="73" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful Grid Accent 2"/>
  <w:LsdException Locked="false" Priority="60" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light Shading Accent 3"/>
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   UnhideWhenUsed="false" Name="Light List Accent 3"/>
  <w:LsdException Locked="false" Priority="62" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light Grid Accent 3"/>
  <w:LsdException Locked="false" Priority="63" SemiHidden="false"
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   UnhideWhenUsed="false" Name="Dark List Accent 3"/>
  <w:LsdException Locked="false" Priority="71" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful Shading Accent 3"/>
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   UnhideWhenUsed="false" Name="Colorful List Accent 3"/>
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   UnhideWhenUsed="false" Name="Light List Accent 4"/>
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   UnhideWhenUsed="false" Name="Medium List 1 Accent 4"/>
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   UnhideWhenUsed="false" Name="Medium List 2 Accent 4"/>
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   UnhideWhenUsed="false" Name="Colorful Grid Accent 4"/>
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   UnhideWhenUsed="false" Name="Light Shading Accent 5"/>
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   UnhideWhenUsed="false" Name="Light List Accent 5"/>
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   UnhideWhenUsed="false" Name="Light Grid Accent 5"/>
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   UnhideWhenUsed="false" QFormat="true" Name="Subtle Emphasis"/>
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   UnhideWhenUsed="false" QFormat="true" Name="Subtle Reference"/>
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   UnhideWhenUsed="false" QFormat="true" Name="Intense Reference"/>
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   UnhideWhenUsed="false" QFormat="true" Name="Book Title"/>
  
  
 
<![endif]--><!--[if gte mso 10]>

 /* Style Definitions */
 table.MsoNormalTable
	{mso-style-name:"Tabela normal";
	mso-tstyle-rowband-size:0;
	mso-tstyle-colband-size:0;
	mso-style-noshow:yes;
	mso-style-priority:99;
	mso-style-parent:"";
	mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
	mso-para-margin-top:0cm;
	mso-para-margin-right:0cm;
	mso-para-margin-bottom:10.0pt;
	mso-para-margin-left:0cm;
	line-height:115%;
	mso-pagination:widow-orphan;
	font-size:11.0pt;
	font-family:"Calibri","sans-serif";
	mso-ascii-font-family:Calibri;
	mso-ascii-theme-font:minor-latin;
	mso-hansi-font-family:Calibri;
	mso-hansi-theme-font:minor-latin;
	mso-bidi-font-family:"Times New Roman";
	mso-bidi-theme-font:minor-bidi;
	mso-fareast-language:EN-US;}

<![endif]-->



Como introdução é válido destacar aos
usuários menos assíduos da linguagem digital que: toda e qualquer mídia digital
que não gera custo ou não é cobrada é considerada como “mídia orgânica”. Por
exemplo: você não paga ao Facebook para criar um perfil de usuário ou Fanpage, assim como, se os seus amigos
Curtem ou Compartilham sua página o Facebook ou o google oferecem o serviço
gratuito não cobram por seguidores de sua marca ou divulgação. Porém, a partir
de um bel momento torna-se importante ampliar sua rede e obter retorno
financeiro, vender mais, divulgar mais ou tornar sua empresa mais viral, neste
momento pode-se contratar serviços pagos através destes sistemas e obter os
benefícios de quem paga por um serviço. Toda e qualquer informação digital
fornece métricas de retorno, classificação de clientes, publico alvo, perfis e ROI
(retorno sobre o seu pequeno investimento). A seguir pode-se obter mais
informações sobre o tema anteriormente descrito assim como perceber a
importância de pagar pelo desenvolvimento adequado de seu site se deseja obter
retorno e reconhecimento através do mesmo.




Links
Patrocinados exibidos acima, ao lado e abaixo dos resultados orgânicos. Contas
do Google Merchant Center e Google Places vinculadas ao Google
AdWords, inserindo chamativas imagens e mapas nas páginas de busca.
Analisando a evolução da página principal do Google, percebemos que a cada dia,
para alguns termos de pesquisa, os resultados orgânicos tem sido empurrados
para baixo, e espremidos entre chamativos anúncios de empresas. 




Esta realidade posiciona a empresa e os profissionais diante de
uma pergunta vital: qual o futuro dos resultados orgânicos? Em outras
palavras, isto envolve não somente avaliar o valor e tráfego que o resultado
orgânico já está trazendo para suas páginas, mas também o que as tendências
apontam. Assim, pergunte-se: quais são as tendências para o meu ramo de
negócios? 
Cada
segmento possui suas variáveis e competitividade. Especialmente empresas que
divulgam produtos no Google precisam estar atentas. Isto se dá pela força de
apelo promovida pelas imagens nos resultados patrocinados. Por exemplo, se um
internauta pesquisar por “toalhas de banho” no Google, ele será impactado por
um resultado semelhante ao abaixo:

&nbsp;





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Embora diversos fatores como resolução da tela, estar ou não
logado no Google, localização geográfica, entre outros, podem alterar os
resultados apresentados, de modo geral, vemos esta como uma realidade e também
uma tendência: resultados orgânicos fortemente envolvidos por Links Patrocinados. Desejando rentabilizar
as buscas, o Google procura dar maior destaque aos seus anúncios, o que leva
muitas empresas a repensar as estratégias de divulgação de seus produtos na
internet. 



- É importante que as empresas apostem nos resultados orgânicos.
No entanto, devido a situação apresentada, o site já não pode mais se contentar
somente com a primeira página do Google nos resultados naturais, especialmente
no caso de termos relacionados a produtos muito concorridos. Nestes casos, é
essencial estar nos primeiros lugares; do contrário, anúncios e imagens, além
dos concorrentes diretos nos resultados orgânicos, tornarão seu link
praticamente invisível.

Falando de uma única forma de otimização: palavra-chave relevante
está colocando seu site nos primeiros lugares dos resultados naturais do
Google, sua aposta provavelmente está dando excelentes frutos. No entanto, não
é incomum o Google realizar atualizações em seu algoritmo, derrubando sites de
suas privilegiadas posições da noite pro dia. Por isso, se perceber que uma
palavra-chave importante não está colocando seu site nos primeiros lugares,
considere a possibilidade de rentabilizá-la por meio dos Links Patrocinados. Além de ser possível
associar imagens por meio das extensões de produtos e de imagens, os Links Patrocinados oferecem outras
extensões e diversos recursos que tornam seus links mais chamativos e
relevantes para os usuários.

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<![endif]--><!--[if gte mso 10]>

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- Por outro lado, muitas empresas procuram variar suas estratégias
na publicidade digital, apostando no Google AdWords
combinado com um cuidadoso trabalho de SEO. Palavras-chave da cauda longa, que
são termos de pesquisa mais precisos e relevantes, porém, com menor
competitividade devido sua baixa utilização, são rentáveis tanto para o SEO
quanto para o PPC.

- Em resumo, qual a melhor estratégia para uma empresa que quer
continuar a apostar no SEO?

* Combinar SEO com os Links Patrocinados do Google
AdWords fazendo com que caminhem de mãos dadas;

* Ocupar as primeiras posições dos resultados naturais, de
preferência, estar entre os três primeiros lugares;

* Apostar cada vez mais nas palavras-chave da cauda longa.

Desta forma, sua empresa poderá conquistar (e manter) um elevado
alcance de sua presença marcante na internet. E o presente e o futuro
continuarão a lhe garantir um bom volume de tráfego e conversões.

Note que um bom site atualmente é desenvolvido com programação
adequada para os buscadores. Quando falamos em programação, que é o motor propulsor
do site o sistema que permite o funcionamento não deve ser confundido por site “Belo,
bonito”, design e aspectos como cor ou formas giratórias e palavras piscantes
no site. Site adequado para se obter retorno financeiro e promover via SEO deve
unir uma programação adequada com um bom design. Torna-se quase impossível
promover um site com programação inadequada, o que gera mais custo a longo
prazo.

Por várias razões, alertamos aos empresários que: contratem o serviço
de uma empresa eficiente e séria, paguem o valor justo e tenham ótimo retorno
sobre seu investimento a curto e longo prazo, porque marketing digital é ampla
e ainda muito barato em comparação com mídias tradicionais. &nbsp;



Informação muito válida.

Parte do texto by: &nbsp;http://www.clinks.com.br.
&nbsp;