Adaptação ao mundo virtual para manter viva a marca
Autor: Ed Son | Publicado: 2012-12-29T07:41:00-04:00

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O semestre está bombando: recentemente, o segundo maior jornal da Alemanha,
Financial Times De, deixou de existir e o brasileiro Jornal da Tarde, idem.
Agora, uma das revistas mais famosas do mundo, a norte-americana Newsweek, tem
a última edição impressa nas bancas esta semana (veja foto).



Diferente das outras duas publicações, a Newsweek continuará, mas apenas virtualmente.



Apesar do charme e até do prazer em folhear, não há como não se adaptar aos
tempos do “dedar a tela”. À parte a demissão de muita gente (já que uma edição
virtual é muito menos onerosa), o fato é que faz parte da denominada “intenção
inovadora” estar presente na internet: quem não está, está velho.



E manter as duas coisas, papel e tela, não parece muito adequado em tempos
de dinheiro escasso e busca incessante por maiores lucros.
&nbsp;&nbsp;