Edição limitada do Nissan Juke by Ministry of Sound
Autor: RJGO Consulting | Publicado: 2012-08-22T12:32:00-03:00









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<!--StartFragment-->



Edição
limitada do Nissan Juke by Ministry
of Sound

Fruto do Juke Box que produz um som de 19.000 watts, série
especial conta com muita personalidade



Por: Rodolfo José Guimarães de Oliveira l RJGO Consulting l 22/08/2012

&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Conteúdo exclusivo RJGO Consulting







Tudo
surgiu do projeto Juke Box



Usar marcas, ou personalidades para assinar
carros de séries especiais faz parte do marketing das montadoras para divulgar
sua marca, dirigindo-as ao público que essas&nbsp;renomadas&nbsp;personalidades, ou marcas alcançam.




O Juke Box. Carro desenvolvido para substituir os&nbsp;PAs&nbsp;das pistas


A última novidade foi da Nissan que em
parceria com a Ministry of Sound&nbsp;
divulgou em junho de 2012 a SUV Nissan Juke Box. Um carro todo
modificado e pronto para reluzir em um tour nas pistas de dança durante o verão
Europeu. Até aí seria uma coisa normal, se esse sistema de som não entregasse
nada menos que 19.000 watts em seus alto-falantes.





Juke Box com seus 19.000 Watts nas pistas européias

Veja no vídeo abaixo no que resultou a parceria Nissan e Ministry of Sound.





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Um carro com uma qualidade sonora assinada pelos mestres



Sobre
a Ministry of Sound



A Ministry of Sound é a marca de música
eletrônica mais famosa do mundo. Seus clubes, CDs e festas temáticas estão
presentes em todos os continentes. É conhecida mundialmente por realizar as
mais alucinantes festas e por ditar novas tendências no cenário eletrônico,
sendo considerada há anos o principal ponto de referência da House Music.



Em 1991, Justin Berkmann, um dos
fundadores do clube (ao lado de James Waterhouse Palumbo e Humphrey), criou um
clube nunca antes visto na Europa, onde o sistema de som e a música vem em
primeiro lugar. Juntos, eles criaram o sistema de som denominado “The Box”, um
ambiente com cinco lados e acusticamente perfeito, sendo considerado até hoje
um dos melhores sistemas de som do mundo.





A lendária pista "The Box"



E nasce a &nbsp;Edição Limitada Nissan Juke by Ministry
of Sound...





O sucesso foi tanto nas festas do verão
europeu que a Nissan divulgou que irá vender (somente na Europa) uma edição
limitada da SUV Juke chamada de Ministry of Sound. De acordo com a montadora,
essa versão será limitada a 3.000 unidades.



Já que andar por aí com um som de 19.000
Watts certamente incomodaria a vizinhança de qualquer um, essa é uma versão bem
mais modesta - ao menos sonoramente - do seu idealizador.



Tirando os 19.000 Watts do Juke Box, de modesta essa SUV não tem nada. O Juke Ministry of Sound conta com bons diferenciais e oferece elementos estéticos pintados em branco, como as rodas de liga leve de 17 polegadas, as maçanetas, os espelhos retrovisores, além de outros detalhes no interior da carroceria. Os bancos possuem costuras personalizadas e o painel de instrumentos conta com grafismos exclusivos.







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No vídeo, toda descontração da série especial





O sistema sonorização conta com quatro
alto-falantes, tweeters e um subwoofer, todos fornecidos pela Pioneer. O
Sistema multimídia da Bosch é controlado via touchscreen,&nbsp; conta com rádio via satélite Sirius XM
(inexistente no Brasil), conecção via USB para iPod, sistema handsfree por Bluetooth, visualização da câmera de marcha à ré com sensores e um sistema de
navegação com mapas da Navteq. Embora seja bem prático, o sistema multimídia da
Bosch possui uma interface nada agradável para navegação.





Detalhe do sistema multimídia e do I-CON. Um show de tecnologia.







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Vídeo do sistema multimídia Bosch



O sortudo europeu que adquirir a edição
Ministry of Sound receberá também um iPod Touch de 8GB branco (para combinar
com os diferenciais do carro) carregado com um conteúdo musical selecionado
pela própria Ministry of Sound, que opinaram e exigiram muito dos engenheiros da Nissan
tanto na estética, quanto na qualidade sonora do modelo.





Completa harmonia entre o iPod e o interior da SUV



O preço anunciado na Europa é de £17,895.00,
algo próximo de R$ 57.000,00. Porém, &nbsp;como de costume, se esse SUV chegasse no Brasil, seu custo
seria entre o triplo e o quádruplo do valor europeu.



Infelizmente a Nissan só disponibiliza
venda do Juke para a Europa, Japão e América do Norte, uma pena já que o SUV (em
qualquer uma de suas versões) é um carro com visual atraente e com um estilo
expressivo. Além disso ele é repleto de tecnologia embarcada como o I-CON Integrated Control System que
possibilita controle total de climatização, controle do modo de direção e de tração.
Para essa série especial, será oferecida
na versão 1.5 dCi (diesel) e também nas versões 1.6 aspirada e turbo. 







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Veja como funciona o I-CON





Detalhe do motor do Juke









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<!--StartFragment-->



Esse é
mais dos muitos lançamentos que são feitos mundo afora e que não veremos no
Brasil. Resta saber até quando o consumidor brasileiro se sujeitará a pagar
altíssimos preços por carros com menos tecnologia embarcada (como a grande maioria que temos por
aqui) em comparação aos mercados europeus, norte-americanos e asiáticos.



O mercado é muito dinâmico e a tecnologia automotiva se reinventa a cada dia barateando custos e trazendo inovações de entretenimento e segurança. Os carros importados que chegam ao mercado nacional trazendo parte dessa tecnologia deverão fazer as montadoras nacionais repensar o seu desenvolvimento tecnológico nacional, ou mais uma vez teremos produtos defasados.











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