O Futuro Do New York Times Começa A Ficar Mais Claro
Autor: Sergio Kulpas | Publicado: 2016-05-24T17:00:00-03:00

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Segundo o Poynter,
em um memorando enviado na sexta, o editor-executivo Dean Baquet listou vários
passos de um projeto para reformular a redação para atingir “dominância
jornalística”. A Algumas das medidas: 



*Deixar de fazer da
cobertura jornalística uma “commodity”. O mercado digital oferece infinitas opções
para o leitor e, e o jornal deve se focalizar na cobertura exclusiva, jornalismo
e informações que os leitores podem usar para melhorar suas vidas. 



*Textos menos formais e
mais reportagens visuais. Os editores de capa estão se reunindo com diretores de
departamentos e outros chefes, reunindo ideias para criar uma redação que
produza menos matérias rotineiras e perfunctórias, e aumente a oferta de
formatos – com mais ênfase no visual e textos mais coloquiais. 



*Reformulação do
copydesk. A editora Susan Wessling lifera uma equipe que busca atualizar a
função de copydesk, em uma era onde as reportagens não se movem mais no ritmo
do impresso. 



*Os editores não vão
priorizar a edição impressa. No futuro próximo, os editores não vão se
preocupar mais em preencher páginas do impresso. Um “hub” dedicado à edição
impressa vai criar o jornal a partir das melhores matérias produzidas pela
redação. 



*Mudança do foco de
“editorias” para “clusters” de cobertura. Temas importantes como mudanças
climáticas, educação, saúde pública, etc, terão mais autonomia dentro do jornal.