As cinco forças do mercado.
Autor: Ricardo da Fonte Alcantara | Publicado: 2017-07-19T16:17:00-07:00

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As cinco
forças do mercado.

O mercado é
regido por cinco poderosas forças que determinam a dinâmica de qualquer negócio,
seja ele no setor industrial, comercial ou de serviços. 

São elas:

CONCORRENTES.

A rivalidade entre os concorrentes é
uma das mais importantes forças do mercado.&nbsp;
Toda organização precisa estar atenta a todos os passos dos seus
concorrentes para não ficar para trás. &nbsp;Nunca
menospreze a concorrência.

CLIENTES:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Os clientes são na verdade a razão
de todos os negócios, não há negócio sem clientes, logo há quem diga que os
clientes são a mais importante das cinco forças do mercado.

FORNECEDORES:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; É
indispensável que os fornecedores sejam confiáveis, não percam a capacidade de
suprir a sua empresa com os materiais necessários para o seu funcionamento.&nbsp; O poder de um fornecedor sobre uma empresa
pode ser imenso , principalmente se ele for o fornecedor na sua principal
matéria prima, ou ainda se for um fornecedor de um material difícil de se
encontrar em outro lugar.&nbsp; Sim, os
fornecedores constituem uma força muito importante do mercado e que jamais pode
ser ignorada.

NOVOS
ENTRANTES:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; São os
concorrentes desconhecidos. Novos entrantes representam uma ameaça diferente
dos concorrentes pois trazem estratégias novas, procedimentos misteriosos,
capacidade de produção desconhecida enfim, não se deve desprezar os novos
entrantes pois representam uma força do mercado que por vezes mudam todo o rumo
de um segmento do mercado.

PRODUTOS SUBSTITUTOS:

Os produtos que podem ser utilizados
no lugar do seu , esses são produtos substitutos, não são idênticos, não são o
mesmo produto, mas servem para a mesma finalidade. Por exemplo, você fabrica
tijolos de barro, os blocos de cimento serão produtos substitutos; telhas de
alumínio, telhas de aço galvanizado substituem.&nbsp;
Essa força do mercado é muito importante pois pode levar o seu produto a
obsolescência do dia para a noite.

Essas cinco forças do mercado também
são conhecidas com as cinco forças de Poter, pois foi Michael Poter quem as
identificou.

Utilizando esse conhecimento o
administrador poderá situar o seu negócio no mercado e tomar as suas decisões gerenciais com base científica.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;