Enciclopeia Britânica não será mais impressa
Autor: Gabriel Leite | Publicado: 2012-04-13T19:38:00-07:00

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O Globo


Após 244 anos de história e 7 milhões de edições vendidas, a Enciclopédia
Britânica anunciou nesta terça-feira que não será mais impressa. A enciclopédia
mais importante do mundo, portanto, estará disponível apenas na versão on-line.


A notícia deve ter incomodado os nostálgicos, mas a própria companhia que
edita a publicação vê o processo como natural.


Na década passada, a empresa que edita a publicação se aprofundou no mercado
de produtos e soluções para o setor de educação, negócios que respondem hoje
por quase 85% de suas receitas.


A enciclopédia gera apenas 15% do dinheiro, sendo que a maior parte dessa
fatia vem da venda de assinaturas on-line e de aplicativos para celulares e
tablets.


- A transição não foi assim tão difícil. Todos entendiam que precisávamos
mudar. Ao contrário do que acontece com os jornais, nós tivemos muito tempo
para refletir sobre isso pois sentimos o impacto do digital há muitos anos -
disse ao site do jornal "The Guardian" Jorge Cauz, presidente da
Encyclopedia Britannica, que edita a publicação. - Até onde eu sei, nós somos a
única companhia que fez a transição da mídia tradicional para a esfera digital
e conseguiu se manter lucrativa e ainda crescer.


A lucratividade da versão impressa da Enciclopédia Britânica foi solapada
pela profusão de informação na Web, e a Wikipédia é o símbolo máximo dessa nova
era. Gratuita e com 3,9 milhões de verbetes disponíveis em várias línguas ao
alcance de um clique no Google, a enciclopédia colaborativa de Jimmy Wales
tornou obsoleta aos olhos de grande parte dos leitores aquela cara e pesada
coleção de dezenas de livros que abrangia não mais de 120 mil verbetes.
&nbsp;http://oglobo.globo.com/pais/noblat/posts/2012/03/14/enciclopedia-britanica-deixara-de-ser-impressa-435882.asp