A Falta da Transmissão de Cultura
Autor: Cult-3RPA | Publicado: 2011-06-22T18:36:00-07:00

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 <![endif]-->  Em muitas organizações a cultura não é divulgada de forma clara. Por sua vez, os colaboradores não sabem nem do que se trata o assunto. É preciso informá-los para&nbsp;que eles saibam dos princípios, missão e valores de sua organização, para assim poderem agir de forma alinhada a esta.
Quando&nbsp;há falta da divulgação da cultura organizacional em uma empresa, vemos diversos problemas que poderiam ser &nbsp;fáceis de se solucionar e que muitas vezes crescem, sem solução. Há casos da contratação de novos colaboradores vindos de outra empresa e que teve a cultura transmitida anteriormente e começa a atuar de tal forma, diferente dos demais colaboradores e do ritmo da empresa, pois não foram passados a ele os princípios e valores da organização. Nesta situação encontramos&nbsp;&nbsp;um problema muito comum de comunicação, quando o funcionário não anda como o esperado em sua contratação e no final do mês acarretamos problemas como: diminuição dos lucros, mal entendimento da atividade passada e etc. A cultura da empresa deve estar presente em todas suas ações (produção, planejamento de crise, movimento sócio - cultural), fortalecendo assim sua imagem.
A equipe de comunicação deve ser a responsável pela transmissão e absorção da cultura organizacional para os colaboradores. Para isso são criados diversos veículos como: revistas internas, TV corporativa, intranet, jornal mural e workshops de integração, com o objetivo de transmitir a cultura organizacional de diversas formas.
Juliana Abrão