Boletim: a informação de um jeito "leve"
Autor: Veículos e Campanhas 2012 | Publicado: 2012-09-06T15:11:00-07:00

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Os boletins informativos devem fornecer
informações breves, por meio de colunas, incluindo vários pequenos artigos em
cada edição, a fim de motivar seus colaboradores e informa-los um pouco mais
sobre algumas notícias do que acontece na organização, assim como dicas de
saúde, frases incentivadores, enfim, aumentando a atenção de quem o lê e, por
consequência, a retenção da mensagem que se deseja transmitir.



 



Para que sejam
bem-sucedidos, boletins informativos devem oferecer informações objetivas. O
profissional de comunicação encarregado pela concepção e implantação da revista
corporativa precisa conhecer seu público prioritariamente, para desenvolver um
projeto de editoração e escolha de pautas, colunas, que possam apresentar conteúdo
de interesse e relevância a todos os seus colaboradores. 










 



Vale lembrar que fica a
critério do comunicador social decidir como e pra quem direcionar o veículo.
Muitas vezes, abranger todo o público de uma organização, de uma só vez, principalmente
quando estão divididos em diferentes posições e cargos, torna-se inviável. Por
tanto, é preferível manter um boletim direcionado para equipe especificas como
a de gestores, outro para o público fabril (mão-de-obra), ou mesmo para seus colaboradores
que atuam na sede da empresa, por exemplo, dependendo de cada situação
encontrada.







Por: Amanda Ribeiro