Um novo Jornal?
Autor: Historia da Comunicação - P1/IESP | Publicado: 2011-10-31T19:15:00-07:00

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" o:spid="_x0000_s1026" style="height: 221.75pt; left: 0px; margin-left: -12.5pt; margin-top: 48.35pt; mso-position-horizontal-relative: margin; mso-position-horizontal: absolute; mso-position-vertical-relative: margin; mso-position-vertical: absolute; mso-wrap-distance-bottom: 0; mso-wrap-distance-left: 9pt; mso-wrap-distance-right: 9pt; mso-wrap-distance-top: 0; position: absolute; text-align: left; visibility: visible; width: 224.15pt; z-index: 1;" type="#_x0000_t75">Pode-se dizer que existe uma necessidade de procura de novos consumidores para jornais. Já não é tão fácil encontrar alguém na rua lendo um exemplar em sua versão física, tradicional. A solução que as empresas têm encontrado é disseminar seu conteúdo através de novas plataformas para, assim, atrair as atenções e – quem sabe – a fidelidade desse novo público-alvo. Recentemente, foi desta forma que o Jornal da Paraíba agiu. De 24 à 31 de agosto iniciou-se um burburinho nas redes sociais de que estava aportando no estado “um Novo Jornal, que não seria digital, nem de papel.” Pois bem, nada mais é que uma modernização. O referido jornal ganhou novos cadernos, portal para internet, versões para smartphones e tablets - tudo isso depois de uma pesquisa qualitativa com consumidores que relataram o desejo de uma leitura mais fácil e acessível. O jornal online amplia e agrega todo conteúdo do impresso, entendendo que é necessário integrar o conteúdo tradicional com as novas tecnologias disponíveis.O leitor passa a interagir com o conteúdo do jornal enviando vídeos, textos, fotos e, claro, dando também sua opinião sobre o conteúdo que o JP aborda.Mas será que poderíamos chamar esta experiência de mais interativa? O novo Jornal da Paraíba usa uma comunicação circular, já que faz uso da interatividade com o leitor para complementar seu conteúdo. Porém, este feedback pode ser algo de proporção inexpressiva. E, também, a participação do leitor está sob aprovação do jornal em questão – podendo ou não ser divulgada para os demais leitores. O emissor continua com o controle, apesar da troca.&nbsp;Post escrito pela aluna Ana Marília Buarque (P1 - publicidade IESP -&nbsp;noturno)