Já ouviu falar no termo Digital Influencer?
Autor: Elizabeth Zanovello | Publicado: 2016-07-19T07:45:00-07:00











Digital Influencer?



&nbsp;Já
ouviu falar no termo Digital Influencer?

Pois é,essas meninas ou meninos estão com a bola toda no que diz respeito as mídias sociais. Estão super na moda!São pessoas normais, gente como a gente, só com um enorme diferencial se transformaram em verdadeiras celebridades e musas da web. Elas
se destacam em detalhes, ditam moda, são formadoras de opinião e por isso são seguidas por milhares de pessoas formando um grande número de seguidores e fãs
que se inspiram com o conteúdo que é compartilhado por essa galera.


Gabi Pinho em flagra da coluna na melhor vibe em coquetel de lançamento no Teresina Shopping


Gabi Pinho- Teresina &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; 




Nayra Garcez Teresina



Rafaela Marreiros - Teresina


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É notório observar a resistência de algumas Empresas em
não aceitar essa nova proposta, elas não sabem o que estão perdendo...

Esse novo formato de mídia cresce numa velocidade muito
louca e o alcance é muito bom. E é nessa velocidade que tudo acontece, tudo
aparece na internet. Como o formato é novo e tudo que é novo há resistência em
aceitação.&nbsp;

As Lojas e marcas estão acostumadas com aquele formato arcaico e
burocrático e teme a mudança e o novo. Se o cliente descobrir que trabalhar com
blogs é algo inovador e faz parte da estratégia que a marca precisa com de
retorno imediato, vai ser Sucesso ABSOLUTO!




&nbsp;Dispensa comentários quando o assunto é moda, o Brasil está muito bem aparelhado dessas&nbsp;

&nbsp; profissionais, não é mesmo?



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<![endif]--><!--[if gte mso 10]>

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 mso-style-parent:"";
 mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
 mso-para-margin-top:0cm;
 mso-para-margin-right:0cm;
 mso-para-margin-bottom:10.0pt;
 mso-para-margin-left:0cm;
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 mso-fareast-theme-font:minor-fareast;
 mso-hansi-font-family:Calibri;
 mso-hansi-theme-font:minor-latin;}

<![endif]-->As
marcas que já acreditam nesse novo formato com essa filosofia, acreditam
que o profissional Digital Influencer não é de brincadeira. Eles levam o trabalho
muito a sério, porque afinal de contas é a imagem e o próprio nome deles que
estão em jogo.&nbsp; 


Lala Rudge -São Paulo &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 


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 mso-style-parent:"";
 mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
 mso-para-margin-top:0cm;
 mso-para-margin-right:0cm;
 mso-para-margin-bottom:10.0pt;
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<![endif]-->As
blogueiras são geradoras de negócios porque são formadoras de opinião. E o
profissionalismo em qualquer que seja a área é muito importante, porque um
rostinho bonito e uma pele boa existem muitos por ai. Tem que produzir
matérias com conteúdo e com relevância, a blogueira não pode brilhar mais que o
produto.·


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<![endif]--><!--[if gte mso 10]>

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 mso-para-margin-right:0cm;
 mso-para-margin-bottom:10.0pt;
 mso-para-margin-left:0cm;
 line-height:115%;
 mso-pagination:widow-orphan;
 font-size:11.0pt;
 font-family:"Calibri","sans-serif";
 mso-ascii-font-family:Calibri;
 mso-ascii-theme-font:minor-latin;
 mso-fareast-font-family:"Times New Roman";
 mso-fareast-theme-font:minor-fareast;
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<![endif]-->



A rotina de uma blogueira é uma rotina normal, com
família e responsabilidades. A diferença é que elas são formadoras de opinião, dessa
forma devem ser sérias e comprometidas com responsabilidades e boas
atitudes.




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  MicrosoftInternetExplorer4
  
   
   
   
   
   
   
   
   
   
   
   
  
<![endif]-->

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O poder de mídia de uma digital influencer é gigante e
só tem a crescer mais ainda. A nossa geração está conectada 24 horas e nada
mais natural essa identificação de tribos e de geração que fala a mesma língua,
gosta dos mesmos gostos e frequenta os mesmos lugares assim falam de igual pra
igual.


&nbsp;Com mais de 1,6 milhão de seguidores, blogueira muçulmana faz sucesso no Instagram
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Camila Coelho, Camila Coutinho, Lala Rudge, Thassia Naves e Helena Bordon. Foto: Revista Glamour

Quem por exemplo não conhece Helena Bordon,&nbsp; Lala Rugde, Nati Vozza, Camila Coutinho, Thassia Naves, GabifPinho, Rafaela Marreiros, Nayra Garcez, Bruna Vieira, Camila Coelho e várias outras?&nbsp;
Se você é fã do tema, tenho certeza que pelo menos um desses nomes é um velho conhecido seu.





&nbsp;

Eu e a Nati Vozza, no Lançamento da sua marca em Loja Art's Casarão 
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Para aqueles que querem se tornar um digital influencer
ou apenas quer valorizar a sua rede social vamos deixar aqui algumas diquinhas
que vale muito a pena conferir.

Primeira dica:

.Faça seu CNPJ, a oportunidade de aumentar clientes é
maior porque você&nbsp;&nbsp;&nbsp;&nbsp; poderá emitir nota fiscal, para o controle contábil do seu
cliente;

.Faça tudo com carinho e profissionalismo sem pressa,
afinal é o seu nome que ficará à mostra.

.Pensem em conteúdos customizados, ofereça novidades.

.Saia da zona de conforto, estude e pesquise com qualidade.




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Escolha um assunto de interesse. Se for blogar sobre fofocas sobre
celebridades, ótimo. Não blogue sobre o que você fez hoje pois a maioria das
pessoas não está interessada. Se for blogar sobre o que você faz, fale somente
sobre as coisas incríveis que faz. 


Aprenda a fazer otimização para mecanismos de busca. O básico desse
assunto é saber em quais palavras-chave se deve focar. Essas palavras são as
que as pessoas procuram nos mecanismos de busca e é através delas que os
leitores acham os blogs. Algumas dessas palavras-chave são muito mais
procuradas que outras. Por isso, é importante usá-las no seu blog para atrair
tráfego proveniente dessas pesquisas. 


Foque nessas palavras. Escolha um termo importante que levará tempo
para conseguir e outros três para tentar conseguir boas posições. Essas
palavras devem ser parecidas umas com as outras. Depois de escolher os termos,
inclua-os várias vezes em seus artigos. Sempre foque os artigos em um desses
termos e, caso faça sentido, inclua os outros. 


Trabalhe de maneira a conseguir links relevantes que apontem para o seu
blog, seja a página principal ou posts específicos. A posição do blog no
resultado das buscas é calculado com base na quantidade de links que apontam
para ele. É possível conseguir bons links escrevendo artigos para catálogos,
outros blogs e sites em geral, através de sites de mídias sociais, sites de
bookmarking e também comprando links (tome cuidado com essa técnica).


Mantenha a coerência. Se estiver blogando sobre música, não publique
sobre assuntos que não tiverem nada a ver com música. Se não for coerente, a
opinião dos leitores sobre seu blog mudará.

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Crie artigos inéditos. Crie artigos sobre assuntos não disponíveis em outros blogs. Tente
mudar a formatação. Tente organizar os artigos. Quanto mais organizado o
artigo, mais apresentável ele será. Quanto mais apresentável o artigo, mais
apresentável o blog. 

Promova seu blog. Quando
começar, você será o único a conhecer o blog. Comece a promover o blog somente
depois de já ter publicado cerca de quinze artigos. Se promovê-lo antes, as
pessoas pensarão que o seu blog não é bom o suficiente. Não faça spam. Há
muitas maneiras de promover seu blog. 

Adicione tags aos artigos. Através delas os mecanismos de pesquisa
     como google encontrarão seus artigos e apresentarão seu blog nos
     resultados das buscas.
Coloque o link do seu blog nas suas assinaturas em fóruns. Essa
     técnica funciona melhor quando o blog e o fórum são sobre o mesmo assunto.
     Comente bastante no fórum.
Troque links com outros sites. Faça um blogroll.


·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Dê um tempo de vez em quando. Mas não dê tempo demais. 

·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Seja educado e Cortez sempre.

&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp;&nbsp;
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Elizabeth Zanovello é Fashion Blogger e digital influencer&nbsp; 

.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Responsável pelo Blog Território Masculino no Portal AZ&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
.Editora Chefe da Revista Puro Estillo

.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; .Executiva de Negócios e Colunista da Revista Público A Teresina, assina a Coluna Nome&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &amp;Sobrenome; 

.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Assina&nbsp; o Blog nacional http://puroestillo.blogspot.com.br/.

.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Graduada em Biologia, Especialista em Gestão Ambiental, Formada 
em Moda  e Pós graduada&nbsp;&nbsp;&nbsp;&nbsp; em Negócios&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; e&nbsp; Stylist de Moda. 

.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; É Consultora de moda, presta assessoria a diversas Empresas.

.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Curiosa e 
apaixonada por novidades, viajante em busca de novas  experiências, 
garimpando&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; tendências, aqui e ali, dedica parte do tempo  estudando 
ergonomia história da arte, filosofia e leituras relacionadas a  
comportamento, moda, beleza, estética decoração, gastronomia e viagens, 
 gosta de ler e escrever poesias. 

.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Dedicada ao esporte pratica corridas, é uma apaixonada pelas nuvens pratica voo livre e saltos.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Busca inspirações,&nbsp; das inquietações às criações e assim se manifesta.

























&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;