Fiado, Fio de Bigode e Anotação na Caderneta
Autor: Paulo Corazza | Publicado: 2013-12-09T09:25:00-08:00

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Fiado, Fio
de Bigode e Anotação na Caderneta



Combine iBeacon +Touch
Id+ SIS+ iWallet+Icloud+(sabe se mais o que virá) é terá a forma muito
segura e eficiente de ofertar, comprar e pagar nesse novo mundo “mobile”. &nbsp;&nbsp;&nbsp;



Pelo menos é isso que se enxerga com o que
vem por aí ... resgatando a confiança e praticidade de antigamente.



iBeacon &nbsp;- é um sistema de posicionamento interior. Enquanto
seus GPS pode identificar onde você está, sua precisão pode ser limitada por
uma série de fatores quando você está dentro de ambiente fechado, numa loja, por
exemplo.&nbsp; &nbsp;

Contudo, se o varejista que tem
esse dispositivo em suas lojas pode assim detectar os seus clientes que estão
usando essa tecnologia&nbsp; já disponível em Iphone 4S em diante e &nbsp;Smartphones com Android 4.0.).&nbsp; 



A Apple instalou esse
sistema em todas as suas lojas. Com ajuda de dados de cadastro p/ o iTunes, e
interconexão com&nbsp; iCloud, &nbsp;por exemplo,
a empresa sabe quem está na sua loja, tem acesso a um mar de informações e pode
definir um perfil de compra, oferecer ofertas e converter vendas com eficácia.



Já o Sistema
Touch Id,&nbsp; permite ao usuário usar sua impressão digital para desbloquear um
dispositivo móvel (celular, tablet) e se autenticar para uma compra e para o pagamento.&nbsp; &nbsp;

&nbsp;O ISIS,
adotado pela empresas de TELECOM; &nbsp;é
outro sistema que permite associar dispositivos móveis com a conta do telefone
e cartões de crédito.&nbsp;





A associação
desses vários sistemas de identificação, autenticação, conhecimento (Bigdata!) e interação
com o cliente; permitirá termos no futuro breve uma eficiente e segura “carteira
eletrônica” mais segura e eficiente com um conjunto de informações super
valiosas.&nbsp;&nbsp; 



O resultado se compara a um bom vendedor de antigamente que &nbsp;“conhecia o cliente só de olhar ”, vendia &nbsp;“ fiado” sem medo, e pedia só um fio de bigode
ou “anotação na caderneta “. &nbsp;&nbsp; 



Enfim, confiança
é tudo. Rapidez nem se fale !