CRISE?????     COMO REAGIR????
Autor: Prof. Coutinho | Publicado: 2014-07-25T07:17:00-07:00









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<!--StartFragment-->



CONJUNTURA ECONÔMICA







São muitos os relatórios, textos e explicações a
cerca da CONJUNTURA ECONÔMICA.



Contudo, encontro alguns pontos de convergências
entre as diversas análises e complexos textos que parecem mais TESES do que artigos
de opinião.



Não pretendo ser simplista em assunto tão complexo,
tão sério e de tanta repercussão&nbsp; na vida
social e nas famílias, portanto este resumo apresenta tão somente uma síntese
dos principais pontos do cenário econômico.



<!--EndFragment-->

Quais sejam:



(ALUNOS DESTE SÁBADO DIA 26.07.14 - LEIAM O RESTANTE DESTE ARTIGO)



AOS CLIENTES E PARCEIROS,

AOS COLEGAS, AMIGOS E ALUNOS - TÉCNICOS E ACADÊMICOS.



LEIAM MAIS.....



LEIAM MAIS.....








CAOS

<!--[if !supportLists]-->1.&nbsp;&nbsp;&nbsp;&nbsp;
<!--[endif]-->O país (Brasil) crescerá pouco. 



Quer seja frente ao desempenho dos
BRICS onde somente a Rússia conseguirá ser pior. 



Contudo, lembrem-se ela está em
“guerra” com Ucrânia (embora não oficial), ela está sofrendo embargo econômico dos
EUA e algumas das principais economias do mundo.







2.&nbsp;&nbsp;&nbsp;&nbsp;
O Brasil também crescerá pouco quando
comparado às principais economias latina americanas (descontados os que estão
em grave crise, como a Argentina);



<!--[if !supportLists]-->3.&nbsp;&nbsp;&nbsp;&nbsp;
<!--[endif]-->O Superávit Primário do Governo Federal
é uma piada, pois na prática, não cobre 100% do juros mais amortização do
período, o que em resumo, quer dizer que a dívida cresce mês a mês,
naturalmente.



<!--[if !supportLists]-->4.&nbsp;&nbsp;&nbsp;&nbsp;
<!--[endif]-->As grande empresas “TRAVARAM” seus
investimentos por MEDO.



<!--[if !supportLists]-->5.&nbsp;&nbsp;&nbsp;&nbsp;
<!--[endif]-->As empresas médias, dependem do
movimento do governo e das grandes empresas, logo, estão sofrendo queda de
receita, de margem, de vendas, etc.



<!--[if !supportLists]-->6.&nbsp;&nbsp;&nbsp;&nbsp;
<!--[endif]-->As pequenas, dependem essencialmente do
consumo da população, que no momento está baixo em comparação com anos
anteriores.






<!--[if !supportLists]-->7.&nbsp;&nbsp;&nbsp;&nbsp;
<!--[endif]-->Fala-se em pleno emprego: mas a apatia
de quem busca uma recolocação aumentou, o tempo de recolocação supera os três
meses, e para as vagas de melhor remuneração, há o mais alto nível de
desemprego ou má colocação.



<!--[if !supportLists]-->8.&nbsp;&nbsp;&nbsp;&nbsp;
<!--[endif]-->Outros........





CAMINHOS

Longe de mim querer ser o GURU da solução, pois nem
pretendo.









Mas também sintetizando o que se tem discutido no meio
acadêmico/científico e entre as melhores opiniões técnicas temos:







1.&nbsp;&nbsp;&nbsp;&nbsp;
<!--[endif]-->É preciso aumentar a PRODUTIVIDADE.

Muito do que se tem falando sobre,
logística, competitividade, escolaridade, ensino, etc, visa, entre outros
pontos, o aumento da produtividade.



<!--[if !supportLists]-->2.&nbsp;&nbsp;&nbsp;&nbsp;
<!--[endif]-->Para tal fim (produtividade), embora
tem sido menos comentado mas também bastante estudado e pesquisado, faz-se
necessário a MELHORA DA CAPACITAÇÃO da mão de obra. 



Ou seja, as empresas terão que
investir em TREINAMENTO.



Neste sábado, 26.07.14 conversaremos mais sobre
este pontos, para tanto utilizarei material que julgo de qualidade, conforme os
links abaixo:



https://docs.google.com/file/d/0B1103Eo0Uld1ZDNPR005eC14SmM/edit



http://economiacapixaba.wordpress.com/2013/11/12/especializacao-regressiva-e-algumas-reflexoes-sobre-o-intercambio-comercial-espirito-santo-x-china-i/



Material Complementar



http://www.ipea.gov.br/portal/images/stories/PDFs/conjuntura/cc22_completa.pdf



http://economiacapixaba.wordpress.com/2014/02/25/geracao-de-empregos-no-espirito-santo-em-2013/#more-444









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<![endif]-->

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<!--EndFragment-->

Aos que não estarão comigo neste sábado e aos que
mesmo que comigo interajam queiram melhor detalhamento, em breve publicarei
tópicos mais específicos clareando essa NUVEM numérica e estatística, a fim de
oferecer compreensão aos estudantes da matéria, e aos clientes que carecem de
pontos mais específicos e práticos.








Prof. Coutinho



Associado ao Instituto Brasileiro de Governança Corporativa&nbsp;–&nbsp;IBGC -&nbsp;desde 03/07/2014



Membro da Associação Nacional de Executivos de Finanças - ANEFAC



Diretor da Beside Soluções Empresariais

Controller e Gestor de Governança Corporativa



Perito em&nbsp;Finanças Corporativas

Perito em&nbsp;Recuperação de Empresas



Perito em&nbsp;3º Setor (Hospitais, Escolas, ONG, Igrejas,...)