ARTISTAS DE MANAUS ORGANIZAM-SE PARA PROJETOS CULTURAIS SUSTENTAVEIS 
Autor: Transmedia storytelling - Diario de Viagem | Publicado: 2013-07-08T10:42:00-07:00

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A arte pode
ser sustentável. Por meio do turismo e de açoes culturais publico-privadas é&nbsp; possivel criar sustantentabilidade em
projetos de arte gerando negocios, renda e oportunidades de trabalho.

&nbsp;A Rede Tropical de Hoteis é uma das
patrocinadoras desse novo circuito cultural que tem empresas e instituicoes de
apoio e um grupo tarefa executando o pensamento estrategico dos projetos e
açoes articuladas baseadas nos conceitos de industria da criatividade e de
economia da cultura.

O grupo
tarefa encarregado de consolidar um plano de trabalho com estes objetivos &nbsp;tem nomes consagrados da arte local e
especialistas no assunto com experiencia regional, nacional e internacional. &nbsp;

Uma das
ideias principais é a criaçao de um Arranjo Produtivo Local – Apl de Projetos
Culturais ligados ao Ministerio da Industria e Comércio - MDIC, um cartao de
credito com uma bandeira de apoio a projetos de cultura e arte inclusiva, o uso
de incentivos fiscais de pessoas fisicas para apoio a ideias culturais em
Manaus e nos municipios amazonenses em conjunto com organizacoes de classe,
explica a artista visual Rosa dos Anjos que articulou as reuniões iniciais e
vem mobilizando as demais categorias artisticas a participar da nova
configuracao organizativa.

Uma das
primeiras conquistas é a cessao de uma galeria de arte para lançamentos de cds,
livros, exposicoes visuais, dentre outros eventos integrados tambem ao lobby.

Rosa dos
Anjos explica que o Tropical é como uma embaixada do Amazonas. Por la circulam
os turistas de todo o mundo, e neste sentido, alguns eventos como a Copa do
Mundo serao oportunidades de bons negocios para o artistas de todo o Estado.





PLANO ESTRATEGICO



Participam
desse business plan de cultura a Associacao dos Artistas Visuais do
Amazonas – AMAP, o Sindicato dos Musicos, a Associacao dos Quadrinheiros, a
empresa Adele Creative, escritores, poetas, teatrólogos,] e profissionais
liberais&nbsp; que irão &nbsp;encaminhar o norte de alguns projetos
estrategicos de desenvolvimento dos negocios culturais.

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A empresa
Adele Criative, da empresaria Lauren A. Lauren A. Fieldinge seus consultores apresentou um
esboço inicial das açoes estrategicas: a criacao de um APL ligado ao MDIC,
dentro da nova politica de desenvolvimento do Brasil, tornando mais visivel a
producao cultural como fator de negocios e produtos de exportacao nacional, e
nao tao somente de fruicao artistica.&nbsp; Da
mesma forma a criacao de um cartao de credito, com uma operadora criando o
incentivo para projetos culturais inclusivos gerando ocupacao, renda e
cidadania para crianças e jovens.

Outra
questao levantada pela empresa é o uso de incentivos fiscais pessoa fisica,
para apoio a projetos culturais, considerando que a sociedade amazonense ainda
nao se mobiliza nesse sentido por ausencia de informacao ou confiabilidade em
um sistema ja usado, por exemplo, pelo Exercito Brasileiro,que tem um fundo de
mecenato bancado pela contribuicao dos militares da ativa.

Especialista
em projetos dessa natureza o poeta e escritor Carlos Araujo, que assesora a
Adele Creative, juntamente com as organizacoes ira criar o business plan dos
objetivos propostos. A idéia segundo ele é uma organizacao de esforcos
positivos, uma agenda participativa em torno de resultados, a definicao de negocios
viaveis envolvendo Governo, iniciativa privada e organizacoes de terceiro
setor. Segundo ele os problemas sao muitos, mas ha solucoes inteligentes, e
elas passam necessariamente por um planejamento estratetico mais global,
envolvendo o mercado internacional,nacional e regional.









PROXIMOS ENCONTROS

Na quarta
feira, o nucleo de atuacao operacional e estrategica reunirá na Seplan, para
disutir algumas açoes operacionais. Eles reuniao com o Grupo de Trabalho do
Planejamento Estrategico 2030 que esta pensando o futuro do Amazonas para os
proximos 17 anos. 

Eles querem
incluir de forma muito profissional a cultura e a industria da criatividade
como potenciais economicos, sociais e ambientais na balança comercial do
Amazonas.

O dia sera
tambem usado para planejar as atividades seguintes e eventos de integracao
artistica e cultural tendo como base o Tropical Hotel.





FONES PARA
CONTATO:

- Rosa dos
Anjos – 9322-1791

- Lauren
Filding – 9144 0293

- Carlos
Araujo – 9217 5984