OURO DE TOLO
Autor: Freddie Simplício | Publicado: 2013-02-09T08:04:00-08:00


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É
sempre a mesma novela. O jogador se transfere para outro clube e é “mercenário
pra lá, mercenário pra cá”, aviõezinhos de notas de cem voam pelo estádio e moedas
caem do céu.

Percebo
que a revolta é sempre contra jogadores e técnicos, como se existissem
cláusulas em seus contratos prevendo o amor incondicional. Deveríamos nos
rebelar contra os clubes, esses sim, tratam nossa paixão como: “mercado a ser
explorado”.

O
preço do ingresso é alto, os jogos na TV são pagos, a camisa oficial (que
parece um banner) custa um absurdo, qualquer grito vindo das arquibancadas vira
camisa promocional, os jogadores são contratados como estratégia de marketing,
enfim, ser torcedor não é barato. O marketing ganhou força e a meta é o pote de
ouro no fim do arco-íris. Hoje, um clube de futebol usa mais técnica de venda
que um programa da Polishop TV.

Listas
e rankings financeiros são divulgados diariamente nos sites esportivos. Os
torcedores divulgam essas listas nas redes sociais como se torcessem pela Nike
ou Adidas. Comemora-se o fato de ter o maior patrocínio máster, de ter a maior
cota de TV... E eu? Comemoro o que? O fato de saber que torço por uma marca.
Patético.

Algum
dia estaremos em frente ao computador gerando anúncios bisonhos de um time
qualquer, para aumentar a rede e ganhar dinheiro fácil como no Telexfree (Charles
Ponzi vive!), quem sabe eu consiga um Team Builder. Seria cômico se não fosse
trágico.

A relação
futebol de rendimento/dinheiro sempre existiu, porém, a atividade-fim é o
futebol, não o contrário. Alienar e explorar o torcedor, influenciar o
consumismo numa relação onde se prega a paixão, não é nada honesto. 

Os
clubes atingem o ponto fraco dos torcedores, a paixão. Transformam uma das mais
sinceras relações num mero envolvimento de compra e venda. O torcedor é
impelido a exercer o fanatismo que quase sempre tem algum ônus financeiro. 

O
sistema (clubes/empresários/mídia) quer convencer que deveríamos estar
contentes por termos grandes jogadores atuando no Brasil, crescimento da marca,
clubes disputando títulos internacionais, Copa no Brasil, investimento,
estádios e qualquer outro fator que remeta a progressão econômica. Só se
esquecem (ou omitem) de informar ao responsável por pagar a conta, que será
caro... Bem caro.

Só
me resta concluir que o amor é cego e os clubes são mercenários. 

Como
não enxergam isso? 

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<![endif]--><!--[if gte mso 10]>

 /* Style Definitions */
 table.MsoNormalTable
 {mso-style-name:"Tabela normal";
 mso-tstyle-rowband-size:0;
 mso-tstyle-colband-size:0;
 mso-style-noshow:yes;
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 mso-style-qformat:yes;
 mso-style-parent:"";
 mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
 mso-para-margin-top:0cm;
 mso-para-margin-right:0cm;
 mso-para-margin-bottom:10.0pt;
 mso-para-margin-left:0cm;
 line-height:115%;
 mso-pagination:widow-orphan;
 font-size:11.0pt;
 font-family:"Calibri","sans-serif";
 mso-ascii-font-family:Calibri;
 mso-ascii-theme-font:minor-latin;
 mso-fareast-font-family:"Times New Roman";
 mso-fareast-theme-font:minor-fareast;
 mso-hansi-font-family:Calibri;
 mso-hansi-theme-font:minor-latin;
 mso-bidi-font-family:"Times New Roman";
 mso-bidi-theme-font:minor-bidi;}

<![endif]--><!--[if gte mso 9]>
 
  Normal
  0
  
  
  21
  
  
  false
  false
  false
  
  PT-BR
  X-NONE
  X-NONE
  
   
   
   
   
   
   
   
   
   
   
   
  
  MicrosoftInternetExplorer4
  
   
   
   
   
   
   
   
   
   
   
   
  
<![endif]-->
<!--[if gte mso 9]>
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   UnhideWhenUsed="false" Name="Medium Grid 3 Accent 6"/>
  <w:LsdException Locked="false" Priority="70" SemiHidden="false"
   UnhideWhenUsed="false" Name="Dark List Accent 6"/>
  <w:LsdException Locked="false" Priority="71" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful Shading Accent 6"/>
  <w:LsdException Locked="false" Priority="72" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful List Accent 6"/>
  <w:LsdException Locked="false" Priority="73" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful Grid Accent 6"/>
  <w:LsdException Locked="false" Priority="19" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="Subtle Emphasis"/>
  <w:LsdException Locked="false" Priority="21" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="Intense Emphasis"/>
  <w:LsdException Locked="false" Priority="31" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="Subtle Reference"/>
  <w:LsdException Locked="false" Priority="32" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="Intense Reference"/>
  <w:LsdException Locked="false" Priority="33" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="Book Title"/>
  
  
 
<![endif]--><!--[if gte mso 10]>

 /* Style Definitions */
 table.MsoNormalTable
 {mso-style-name:"Tabela normal";
 mso-tstyle-rowband-size:0;
 mso-tstyle-colband-size:0;
 mso-style-noshow:yes;
 mso-style-priority:99;
 mso-style-qformat:yes;
 mso-style-parent:"";
 mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
 mso-para-margin-top:0cm;
 mso-para-margin-right:0cm;
 mso-para-margin-bottom:10.0pt;
 mso-para-margin-left:0cm;
 line-height:115%;
 mso-pagination:widow-orphan;
 font-size:11.0pt;
 font-family:"Calibri","sans-serif";
 mso-ascii-font-family:Calibri;
 mso-ascii-theme-font:minor-latin;
 mso-fareast-font-family:"Times New Roman";
 mso-fareast-theme-font:minor-fareast;
 mso-hansi-font-family:Calibri;
 mso-hansi-theme-font:minor-latin;
 mso-bidi-font-family:"Times New Roman";
 mso-bidi-theme-font:minor-bidi;}

<![endif]-->