Atualização de Résumé
Autor: Henrique Berg | Publicado: 2017-02-03T11:35:00-02:00

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GRADUAÇÃO

Publicitário, Unisinos (1995), Mestre em Mídias do Conhecimento, UFSC, (2013),.

Doutorando com pesquisa sobre avaliações de interfaces para pessoas com
deficiência visual, auditiva e sem deficiência.



EXPERIÊNCIA PROFISSIONAL

Trabalhou durante 10 anos na Equipe Comunicação, que foi sucedida
pela Polo, Equipe e Borghoff. Durante esse período, começou como mídia, sendo o
primeiro a usar TARP para cálculo de ROI. Depois, por 3 anos foi produtor
executivo das campanhas para a rede de varejo Salfer (SC), desenvolvendo
pesquisa com consumidores, produzindo seus vídeos e os tabloides de ofertas.
Atendeu também o endomarketing da Akros, produzindo seu newsletter.

Por 8 anos, em Florianópolis, foi responsável pela gestão das
campanhas da secretaria de Educação, Fazenda, Agricultura e Administração do
Governo do Estado de Santa Catarina, administrando uma verba anual de mais de
R$ 10 milhões. Ainda na Polo, Equipe e Borghoff foi responsável pela
implantação da filial em Florianópolis, que gerenciou por 5 anos.

Por 2 anos, pela Marcca Comunicação atendeu a Assembleia
Legislativa de Santa Catarina e a Câmara de Vereadores de São José.

Trabalhou no departamento de serviços de marketing da Wetzel SA,
foi responsável pela comunicação da Jofund SA (Fremax Freios) e atendeu o Grupo
Tuper pela Dicas Propaganda.



OUTRAS ATIVIDADES

Escreve e produz projetos culturais em diversos segmentos com ou
sem renúncia fiscal.

Lecionou
cadeiras de Planejamento, Atendimento e Mídia no curso de Publicidade e
Propaganda no ensino superior e médio.

Atualmente,
na fase final do doutorado, é conteudista para Ensino a Distância para Senac SP
e UniCarioca, Univel com conteúdos de marketing e desenvolvimento de produtos.

Aplica
em faculdades workshops sobre Criatividade e Inovação e sobre Revisão
Sistemática de Literatura.



LÍNGUAS

Português
e Inglês fluentes, Espanhol e Frances intermediários



INFORMÁTICA

Avançado



Currículo
completo no link http://lattes.cnpq.br/7725493232279664

Página
Linkedin https://www.linkedin.com/in/henrique-berg-07355927