Autor: Propagando a Língua | Publicado: 2011-12-16T10:39:00-08:00











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Extraído de “Propaganda Brasileira” de F. Gracioso e J. R.
W. Penteado, Mauro Ivan Marketing Editorial. São Paulo.&nbsp; 2004





O termo pedî-a é um caso de imperativo onde o verbo
principal está afastado do auxiliar e precisa ativar a pessoa a quem a ação se
refere (primeira pessoa do singular). Caindo em completo desuso, o termo deu
lugar ao verbo pedir no imperativo afirmativo "peça"!