A importância da Comunicação nos Governos
Autor: Felipe Guedes | Publicado: 2013-01-26T17:41:00-04:00

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O setor público atravessa atualmente uma
transformação radical, que resulta da 
pressão crescente para melhorar o seu desempenho e demonstrar um retorno
positivo do 
investimento.



Os governos que já incorporaram o conceito de
transparência, que é uma nova ordem mundial, precisam entender como a
comunicação bem feita pode ajudar, alavancar e facilitar os processos de gestão
pública. As novas formas de comunicação mudaram o jeito de ver, entender e os
relacionarmos com o mundo.&nbsp;



As mudanças podem aparecer desde a captação de
recursos para os municípios e, principalmente, nas situações necessárias para
manter um canal de comunicação sempre aberto entre os municípios, a população,
os governos estadual e federal, a iniciativa privada e o terceiro setor.&nbsp;



Por isso a comunicação tem que ganhar a
importância que parece ainda não ter em muitos gestores. Porque a comunicação
democrática, o livre fluxo da informação, é um direito humano tão importante
quanto o acesso à educação e à saúde.



Muitos gestores e a grande massa da população
ainda não acordaram para a grande importância da participação do cidadão sobre
a gestão administrativa municipal, todos tem que estar informados sobre o
assunto, para poderem criticar e melhorar. O cidadão precisa perguntar o que o
Município arrecada? Para onde vai o dinheiro dele? Quanto custa para manter a
creche?”.&nbsp;



Cabe aos meios de comunicação (blogs, rádios, mídias
sociais) provocar esse debate, para que o cidadão se informe e faça suas
críticas. O gestor tem que buscar esclarecer a comunidade, usar a comunicação a
favor de sua gestão, não ter medo de dar entrevista e de responder a
questionamentos sobre sua gestão.



E viva a DEMOCRACIA!
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