Campanha de Saúde e Segurança no trabalho - FIEMG
Autor: Vivys | Publicado: 2014-12-04T21:42:00-02:00










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O mundo mudou. Mas será que a gente aprendeu? 





Em um passado não
muito distante, era comum viajar com crianças no porta-malas do carro ou alisar
os cabelos com o ferro de passar roupas. Foi a partir do resgate de situações
cotidianas como essas que a Lápis Raro desenvolveu a nova campanha da Federação
das Indústrias do Estado de Minas Gerais (FIEMG), para conscientização sobre
práticas de saúde e segurança na indústria.




A campanha começou a
ser veiculada no dia 2 de novembro trazendo o conceito “O mundo mudou. Mas será que a gente aprendeu?”, e assinando peças em
jornais, revistas, rádio e TV de Minas Gerais.






Já que as alterações
da NR-12 (a Norma Regulamentadora do Ministério do Trabalho e Emprego sobre o
tema) estão em pauta, o objetivo da iniciativa é conscientizar as indústrias,
as lideranças e os trabalhadores sobre a importância do uso correto dos
equipamentos e normas de segurança existentes. 




Juliana Sampaio, gestora
de Estratégias e Conteúdos da Lápis Raro, revelou que o desafio da agência foi criar
um conceito que permitisse a identificação de pessoas comuns com o tema. “Saúde
e segurança são questões importantes para o trabalhador e fundamentais para a
indústria. Nosso objetivo foi levar essa questão para uma visão pessoal, usando
como exemplos situações rotineiras de um passado próximo, com as quais todos se
identificassem. Mostrar que, assim como conseguimos tornar o uso de capacete e
cinto de segurança no trânsito um hábito já disseminado, é importante a
conscientização de todos na indústria sobre o uso e a adoção de equipamentos e
normas de segurança.&nbsp;

O comprometimento de cada um é o que promove as mudanças
para práticas seguras”, explicou.




Para internet, foi
desenvolvido o hotsite fiemg.com.br/segurancaesaude, que conta com um quiz
sobre o tema e dicas para empregados e industriais. Além da página, banners
eletrônicos farão a divulgação da campanha em diversos sites.



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Direção de Criação

  


  


  
Carla Madeira e Cristina Cortez

 

  
Criação

  


  


  
José Carlos Mauricio e Marina Camelo

 

  
Gestão de Conteúdo e Estratégias

  


  


  
Juliana Sampaio

 

  
Direção de Atendimento

  


  


  
Simone Moreira

 

  
Gerência de Atendimento

  


  


  
Renata Pereira

 

  
Atendimento

  


  


  
Mariana Soares, Marina Lacerda 

 

  
Gerência de Planejamento

  


  


  
Pedro Sampaio

 

  
Planejamento

  


  


  
Paula Lopes

 

  
Gerência de Mídia

  


  


  
Liliane Lima

 

  
Mídia

  


  


  
Karenn Frances

 

  
Gerência de Produção Eletrônica

  


  


  
Suzana Latini

 

  
Assistente de Produção Eletrônica

  


  


  
Viviane Cunha

 

  
Gerência de Produção Gráfica

  


  


  
Poliana Alves

 

  
Produção Fotográfica

  


  


  
Câmera Clara

 

  
Produtora de Vídeo

  


  


  
Quarteto Filmes

 

  
Produtora de Áudio

  


  


  
Serrassônica

 

  
Diretor de Cena

  


  


  
Rogério Velloso

 

  
Diretor de Fotografia

  


  


  
Jr. Junior

 

  
Direção Musical

  


  


  
Victor Mazarello

 

  
Direção de Comunicação Digital

  


  


  
Juliana Duarte

 

  
Atendimento Digital

  


  


  
Virgínia Dangeles

 

  
Coordenadoria de Projetos Digitais

  


  


  
Ana Paula Bolsoni de Vasconcelos

 

  
Arquitetura de Informação

  


  


  
Mariano Santoro

 

  
Designer de Interface

  


  


  
Eduardo Tropia

 

  
Redação Digital

  


  


  
Luiza Sá

 

  
Redes Sociais

  


  


  
Helena Moreira e Iara Couto

 

  
Mídia Online

  


  


  
André Pierazoli e Henrique Duarte

 

  
Programação

  


  


  
Antonio Junior, Victor Volker, Natalia Ávila e Gustavo Teodoro

 

  
Gerência de Finalização

  


  


  
Marcelo Miranda

 

  
Gerência de Operações

  


  


  
Fernanda Carneiro e Vanessa Rocha

 

  
Revisão

  


  


  
Adair Fernandes e&nbsp; Virginia Junqueira

 

  
Finalização

  


  


  
Enderleila Conte

 

  
Aprovação Cliente

  


  


  
Ana Paula Gondim, Everton Silva e Flávia Bastos