Por Que Entender Do Negócio Do Cliente?
Autor: Kátia Viola | Publicado: 2017-03-02T00:30:00-03:00

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Você já
deve estar cansado de ouvir que o Atendimento/Gestor de Contas deve entender o
negócio do cliente, certo? O que esse entendimento contribui para que você
possa desenvolver seu trabalho com excelência? 







Entender do
negócio do cliente não significa recolher dados e mais dados sobre o mercado
onde ele atua, seus stakeholders, o consumidor de seus produtos ou serviços
etc. Se você entende do negócio tanto ou mais do que o cliente, você:







1. &nbsp;desperta no cliente respeito e confiança, o
que facilita a integração cliente-agência e contribui para a construção do
relacionamento.







2. tem mais
possibilidades de municiar a equipe interna com conhecimentos que vão além do
briefing, podendo assim gerar novas propostas que irão aumentar a receita da
agência.







3. &nbsp;propicia que o cliente o considere um membro fundamental
de sua própria equipe, o que aumenta a lealdade à agência e contribui para a
segurança da conta.