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Autor: teacher Jota | Publicado: 2011-03-15T13:56:00-07:00

A la carte- Technically     à la carte, an eating-place menu from which individual dishes at     separate prices can be ordered, or less commonly where a side dish may be     ordered at no extra charge, from the French phrase meaning 'to the menu'.     Increasingly now applied to non-food services in which individual selections     are offered rather than fixed provisions.
A1 - Top quality rating, applicable to various business     situations, e.g., credit-worthiness, and more general references to quality and     fitness for purpose.
Abilene Paradox&nbsp; - Observed in     many poor or daft decisions by groups or committees, in which the collective     decision is considered silly by individual members. From Jerry B Harvey's book     The Abilene Paradox and other Meditations on Management (Jossey-Bass, 1988): a     family decide to go to Abilene, as suggested by someone believing others might     want to go, though he had no strong personal view. The trip was a waste of     time, after which it emerged that no-one wanted to go. The effect can also     apply in elections and especially tactical voting, whereby the collective     effect produces an outcome nobody wants.
Above The Line - Marketing and advertising through     mass-media, such as television, radio, newspapers, magazines, Internet, etc.,     which is less personal than Below The Line Marketing. Companies usually use     advertising agencies for ATL marketing. 
Abram's Law- Construction industry     theory relating to concrete strength as determined by the ratio of water to     cement.
Absolute Advantage - Being able to produce goods more cheaply     than other countries.
Abstract - A brief summary covering the main points of a     written article or research project.
Accelerator - A company which supplies office space,     marketing services, etc., in exchange for payment, to help get new companies     started.
Acceptance Bonus - The amount paid to an employee who agrees     to perform a difficult task.
Accounts - An individual's or company's financial records.     Also an arrangement to keep money with a financial institution, e.g., a bank,     building society, etc.&nbsp; 
Accretion - Growth or increase in the value or amount of     something.&nbsp; 
Accrual - The accumulation of payments or benefits over     time.
Across The Board - The involvement of, or affect on, everyone     or everything in an industry or company.
Actuals - Real costs, sales, etc., that have occurred, rather     than estimations or expectations.
Added Value - Enables and justifies a profit in     business.
Addendum - An added section of information in a letter or     report.
Ad hoc - Created or done for a particular purpose as     necessary and not planned in advance.
Adjunct - A thing which is added or attached as a     supplementary, rather than an essential part of something larger or more     important.
Adoption Curve - A graph showing the rate at which a new     piece of technology is bought by people for the first time. It is based on the     idea that certain people are more open for adaptation than others.
Ad Rotation - Describes the rotation of advertisements on a     web page - each time a user clicks on a different page or returns to a page     they've viewed previously in the same session, a different advert appears on     the screen.
Adverse Event - Term used when a volunteer in a clinical     trial has a negative or unfavourable reaction to a drug, etc.
Advertising - The promotion and selling of a product or     service to potential customers. To announce publicly or draw attention to an     event, etc.
 Advertising Standard Authority's A.S.A- The UK self-regulatory body funded by the advertising     industry for ensuring that all advertising adheres to ASA standards, notably     not to offend or mislead people. Equivalents named the same exist in other     countries.
Advertorial - An advert in a magazine or newspaper that is     written like an article giving facts rather than appearing as an advertisement     for a product.
Affidavit - A sworn signed statement     of fact used as evidence in court whose signature has been witnessed by a     commissioner of oaths or other authorised officer, for example a notary.     Medieval Latin for 'he has stated on oath', from affidare, meaning to     trust.
Affiliate - A company or person controlled by or connected to     a larger organisation. In web marketing an affiliate normally receives a     commission for promoting another company's products or services.
Ageism - Unfair prejudice or discrimination on the grounds of     a person's age.
Aggregate - A whole consisting of the combination of smaller     separate elements.
Aggregate Planning - The process of planning and developing     the best way of producing the right amount of goods, at the right time and at     the minimum cost, based on the total number of items which need to be produced,     and the amount of materials, equipment and workers necessary for     production.
Aggressive Growth Fund - A high risk investment fund in which     shares are expected to increase in value very quickly in the hope of making     large profits.
Agile Development Method - A type of business development     which gets things moving quickly and adapts during the development, as distinct     from conventional planning and project management implementation.
Agio - The percentage charged by a bank for exchanging one     form of currency or money, into another that is more valuable.
Agitprop - Political propaganda     (published ideas designed to motivate people into certain political views or     actions) typically in art, music, literature, etc., a portmanteau word combining     the original Russian words agitsiya (agitation) and propoganda, where the term     grew from the state department responsible for disseminating communist ideas     and information to its people in the 1930s. In the west the term is more     associated with publication of left-wing or socialist ideas, often targeted     against a governing right-wing authority. 
Agribusiness&nbsp; - Farming industry     on a large corporate scale.
A-list - A list of the most celebrated or sought-after     companies or individuals, especially in show business and entertainment.
Alpha test- The first stage of     testing a new product, especially computer software or hardware, carried out by     a developer under controlled conditions.
Amalgamate - When two or more companies combine or unite to     form one large organisation.
Amortize - To gradually reduce and write off the cost of an     asset in a company's accounts over a period of time.
Anchor Tenant - The first and most prestigious tenant,     typically a store in a shopping centre, that will attract other tenants or     shoppers.
Ancillary Staff - People who provide necessary support to the     primary activities and work of an organization, e.g: schools, hospitals.
Annuity - Often used to provide a pension. An annuity is a     fixed regular payment payed over a number of years to a person during their     lifetime.
Antediluvian - An interesting and     humorous metaphorical description of something (for example a product or     service or concept) that is obsolete, old-fashioned or primitive, or devised a     long time ago. 'Ante' is Latin for 'before', and 'diluvian' is from Latin     'diluvium' meaning 'deluge', so the overall literal meaning is 'before the     flood', being the biblical flood and Noah's Ark, etc. Antediluvian is therefore     a clever way to say that something is (so old as to be) 'out of the Ark'.
 Appellant - A person appealing to a     higher court against a decision of a lower court or other decision-making     body.
Apple Box - Used in films, TV, etc. Wooden boxes of various     sizes which are used to elevate actors and celebrities.
Appraisal - A review of performance, capability, needs, etc.,     typically of an employee, in which case the full term is normallyperformance appraisal.
Arbiter - A person who settles a dispute or has the ultimate     authority to decide the outcome of a matter.
Arbitrator - An independent person or body officially     appointed to settle a dispute.
Archive/archives&nbsp; - A     collection of records no longer active. Also pluralised - archives - meaning     the same, and referring to the place of storage.
Articles Of Association - The document which lists the     regulations which govern the running of a company, setting out the rights and     duties of directors and stockholders, individually and in meetings.
Aspirational Brand - A brand or product which people admire     and believe is high quality, and wish to own because they think it will give     them a higher social position.
Assets - Anything of value which is owned by an individual,     company, organisation, etc.
Asset Stripping - Buying a     stricken company and selling off its assets with no thought for the future of     the company or its people, customers, etc.
Atmosphere - In films, TV, etc., a general crowd of people,     extras.
Attrition - The process of reducing the number of employees     in an organisation by not replacing people who leave their jobs.
Auditor - A qualified person who     officially examines the financial records of a company to check their     accuracy.
Auteur - An artist or creative, for     example a film director, whose personal style is recognizable because he/she     keeps tight control over all aspects of the work.
Autocratic - Offensively self-assured or given to exercising     unwarranted power. Expecting to be obeyed and not caring about the opinions and     feeling of others.&nbsp; 
AV - Anti-Virus, a common abbreviation referring to virus     protection software/services for computer and internet use.
Avante Garde- New or original and     often unconventional techniques, concepts, products, etc, usually associated     with the arts and creative areas.
Average Daily Rate - In the     hotel industry a calculation of the average price at which a hotel room is     booked each night based on total daily revenue divided by the number of rooms     sold. The term may have more general meanings in other contexts.
Avatar - An identity, often in cartoon form, which can be     chosen from a selection or created by the person using it to represent     themselves in a website chatroom, etc.