Como a música ficou grátis: livro excelente
Autor: Sanger/Regnas | Publicado: 2015-12-11T07:14:00-08:00

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<![endif]-->Um
dos melhores livros que eu li em 2015. O livro “Como a música ficou grátis” de
Stephen Witt. Aborda diversos temas: o surgimento do mp3, os grupos de
pirataria organizada da internet. Dividindo a história em capítulos com diferentes
personagens da indústria, o autor analisa as transformações da passagem do lp
ao cd (momento de lucro extremo), como a popularização do mp3 e da pirataria
dizimou os lucros da indústria e, por fim, como o Steve Jobs “salvou” (apesar
da era de ouro do lucro ter ficado para trás) a indústria com a criação do
itunes. Várias perguntas são respondidas sobre o mercado de música (jabá,
exploração dos funcionários, a relação entre artista e gravadora). Momento curiosidade:
No auge da indústria musical, anos 2000, o custo de produção do CD tinha caído
para 1 dolar americano. O preço base de venda de CD nos Estados Unidos era de
16 dólares. Nunca se tinha tanto dinheiro até o aparecimento do mp3.&nbsp;

Citando a
página 66: Em vez disso, o mp3 reproduzia
música de CD com uma fidelidade quase perfeita a 1/12 do tamanho original. Adar
ficou impressionado. Parecia uma maravilha que ia além da compreensão técnica.
Um álbum inteiro com apenas 40 megabytes! Esqueça qualquer planejamento para o
futuro — seria possível implementar a jukebox digital imediatamente! “Tem noção
do que fez?”, Adar perguntou a Brandenburg [criador do mp3] depois do primeiro
encontro dos dois. “Você matou a indústria fonográfica!”