O outro lado do fim dos URLs do Facebook da Globo
Autor: Eduardo R. Schmitz | Publicado: 2013-04-17T11:26:00-07:00

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Sobre o fim dos URLs nas redes sociais da Globo


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Eu iria compartilhar um texto sobre fim dos URLs nas redes sociais da Globo, mas resolvi escrever.



Afinal, o que um site de notícias quer?



Muito provavelmente ele não quer apenas ser o que tem mais origens de acesso por busca orgânica. O que ele quer é ser referência. Na comparação de origens de tráfegos, a meta dever estar em primeiro lugar o acesso direto. Qualquer outro resultado que não seja isto indica que os leitores chegam até ele por muitos motivos, menos porque conhecem a qualidade do veículo e o tem como referência na hora de se atualizar.



Para os grandes veículos de comunicação que possuem milhares de seguidores nas redes sociais, o compartilhamento de links nessas redes influencia na quantidade de Page views. Por outro lado, é provável que o indicado de visitante único permaneça pouco alterado. O monitoramento de acessos e visualizações de uma página no Facebook não pode ser feito com a mesma facilidade de que a da página inicial de um portal de notícia. O fato é que quem acessa o site pelas redes sociais chega direto ao conteúdo desejado, sem ter que passar pela home.



Existe uma busca incessante pelos analistas de métricas em encontrar formas de atrair mais pessoas para o seu site. Entretanto, a ramificação das possibilidades de atrair público na internet, faz com que muitos fiquem voltados apenas para estas “novidades”. De nada adianta um site ter muitos acessos vindos de diversas fontes se ele não se garante na qualidade do conteúdo e por estar na cabeça das pessoas.