Características da fotografia publicitária / ULBRA - Fernando Pires
Autor: Dany | Publicado: 2012-09-17T14:02:00-03:00

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; A foto
publicitária&nbsp; tem o objetivo e a função de vender um produto ou
propagar, uma ideia.
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; É responsável por atribuir importância&nbsp; ao
tema trabalhado, ou seja, é preciso que o fotógrafo conheça o assunto para
registrar as principais características do produto.
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; A diferença da foto publicitária em comparação à
foto jornalística, esta na possibilidade de manipular uma imagem publicitária.
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; É preciso ter conhecimento técnico, sobre ferramentas
e equipamentos agregando valor ao trabalho. O foco, luz, ângulo, composição,
plano de fundo e representação de movimento são elementos da fotografia que
podem destacar o produto.
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Antes de produzir uma fotografia
publicitária, deve-se
considerar o tipo de mídia o anúncio com a imagem será veiculada, pois o peso
do arquivo digitalizado e a qualidade da imagem variam conforme a mídia escolhida.
Outro fator decisivo é o público-alvo da mensagem.
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Fontes: 

http://www.slideshare.net/BrunoLevi/o-conceito-da-fotografia-publicitria
http://cliquefotopublicidade.blogspot.com.br/