Mito ou verdade em vendas no. 15: Seus clientes gostam de receber e-mails de terceiros, chamadas para fazer caridade ou receber e-mail com notícias da sua empresa.
Autor: Marlus Jungton | Publicado: 2012-05-27T19:21:00-03:00

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MITO, MITO, MITO!



Quais
ações de marketing agradam mais ou menos os clientes da sua empresa depende
muito do seu segmento e o perfil do seu público, mas uma pesquisa divulgada
recentemente nos dá alguma indicação sobre o que fazer e, principalmente, o que
não fazer. Confira!



Pode fazer sem medo:

81% dos
     entrevistados consideram positivo a empresa promover fóruns de clientes
     com a participação do SAC.
75% consideram uma
     boa iniciativa a realização de pesquisa de satisfação.
74% gostam de
     receber uma oferta por mês, pelo correio.
59% gostam de entrar
     no site da empresa e visualizar personalizações como “Olá André, seja
     muito bem vindo ao nosso site!”.




Por gentileza, evite fazer:

Enviar e-mails
     semanalmente – 89% dos entrevistados não gostam.
Pedir para seus
     clientes fazerem caridade ou dar suporte a alguma empresa – 84% dos
     clientes não gostam.
Enviar ofertas de
     terceiros – 83% não gostam.




E
atenção: a conclusão geral da pesquisa destaca que os entrevistados querem que
as empresas reduzam os número de comunicações e se interessem mais com suas
preocupações e desejos.&nbsp; 



Fonte: &nbsp;Pitney Bowes Software com consumidores entrevistados na
França, Alemanha, Reino Unido e Estados Unidos.



&gt;&gt;&gt;&gt; Conteúdo originalmente
publicado em maio de 2012 na Revista VendaMais (www.vendamais.com.br) pela coluna “Pesquisas
de Vendas” que é assinada todos os meses por Marlus Jungton.






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