O BOM DESEMPENHO DE UMA BIBLIOTECA
Autor: Angela Maria Dalla Torre | Publicado: 2013-02-26T08:12:00-08:00

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O bom desempenho de uma biblioteca depende dos produtos e
serviços que ela oferece, de sua capacidade de tornar acessíveis esses produtos
aos seus usuários, na quantidade e na qualidade desejadas e na diferença na oferta
desses produtos e serviços. O bom atendimento é tudo. 

Uma identificação precisa dos usuários reais e potenciais,
bem como dos serviços que podem ser utilizados para satisfazê-los e atender as suas
necessidades ajudam o bibliotecário a concentrar seus esforços, suas ações e
seus conhecimentos de marketing nos produtos e serviços que lhe garantam maior
probabilidade de atender ao usuário e, principalmente, a sua satisfação com os
serviços oferecidos. Esta é a principal razão do sucesso de uma biblioteca de
qualquer porte, pública, particular, escolar ou universitária. 

Conhecendo as necessidades dos usuários, o bibliotecário
estará habilitado a aumentar a sua própria capacidade de detecção e análise de
novos mercados, novos serviços com maior valor agregado, e conseguirá melhorar,
cada vez mais, a qualidade de suas decisões com foco estratégico de médio e
longo prazo. 

O bibliotecário, tendo o suporte dessas informações, será
capaz de formar novos cenários e antecipar tendências que o auxiliarão a
definir suas estratégias de atuação. Assim, antes de estabelecer estratégias de
marketing na biblioteca, é preciso que o bibliotecário busque acesso a
informações confiáveis como aplicação de questionário, caixa de sugestões, etc.&nbsp;



Angela Maria Dalla Torre