A competitividade entre as organizações
Autor: Cult-3RPA | Publicado: 2011-06-29T17:37:00-07:00

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Como foi dito nos textos anteriores, a cultura organizacional se resume ao conjunto de valores, comportamento, costumes, princípios e atitudes de uma determinada organização.&nbsp;
Para que as conquistas sejam possíveis, é necessário que o clima organizacional entre todos que fazem parte da empresa esteja sempre em harmonia, seja a organização composta por poucos ou muitos integrantes.&nbsp;
Quando o assunto é competitividade, podemos tratá-lo de diversas maneiras, ou seja, em diversos ambientes. No mundo das organizações, a competitividade existe quando se trata de concorrência, que traz para a empresa pontos positivos e negativos.
O fato de uma empresa ter concorrentes fortes faz com que os membros da organização trabalhem com o objetivo de obter resultado, e para que isso aconteça deve haver um planejamento estratégico que deve ser feito em equipe, pois cada um fazendo a sua parte, a vitória acontece. Concorrente forte é sinônimo de desenvolvimento, esforço, desafios. Se o concorrente é fraco, a empresa se acomoda e não se sente incentivada a melhorar; fica sempre estabilizada no mesmo patamar, não acrescentando nada de novo em sua cultura.
Há quem defenda a opinião de que enfrentar desafios gera um aumento de pressão por parte dos lideres em relação aos colaboradores. Mas se essa pressão for saudável, sem exigir demais dos funcionários e esses perceberem que foram eles mesmos que contribuem para que os resultados fossem alcançados, a organização não sofrerá nenhum tipo de problema com colaboradores estressados ou desmotivados.&nbsp;
A equipe toda que trabalhou para obter resultados positivos em relação aos concorrentes fica orgulhosa e disposta a sempre trabalhar em busca de conquistas, vitórias e comemorações. Portanto, uma empresa com uma forte cultura organizacional estará preparada a lidar com diversas situações que exigem um clima organizacional satisfatório.&nbsp;
Taimara Moraes