O PAPEL DA MÍDIA NA ÁREA AMBIENTAL
Autor: JOSÉ DAS CRIANÇAS | Publicado: 2011-03-16T13:46:00-07:00

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&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Os meios de comunicação de massa desempenham um papel muito importante na formação da opinião pública no que tange a Ecologia. Com o processo de globalização a questão ambiental passou a ser vista na sua totalidade, superando até mesmo a segmentação positiva da ciência. A mídia impressa e também a eletrônica consegue transmitir de forma eficaz o desejo de todos em conservar o meio ambiente, que em outras palavras, luta pela conservação da vida.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Sendo assim, nosso objetivo é identificar qual a influência que a mídia exerce no contexto da defesa do meio ambiente, ou seja, como os meios de comunicação de massa têm sido empregados a serviço da conservação dos bens naturais. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; É bom salientar que a mídia por ser de linguagem fácil e adequada consegue abranger um público muito maior, levando uma mensagem de conscientização a todos os cantos do mundo.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Na atualidade, os meios de comunicação têm o poder de fornecer elementos para que a humanidade se coloque diante de si mesma com intuito de avaliar seu passado e fazer uma projeção para seu futuro. Portanto, vale ressaltar que os veículos de comunicação têm um papel decisivo no processo de formação de opinião sobre a problemática ambiental.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Hoje a humanidade está vivendo um momento bastante desafiador com o crescimento de crises ambientais de grande amplitude. As conseqüências da degradação ambiental estão cada vez mais notáveis, ameaçadoras e crescentes. Sendo assim, os meios de comunicação têm o poder de levar a humanidade a tomar conhecimento dos problemas sócio-ambientais e a procurar re-discutir os seus modelos de desenvolvimento e de atuação no meio ambiente.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; No entanto, esta atuação da mídia enquanto construtora do conhecimento e sua interface com a educação ambiental, não vem acompanhando as reais necessidades da sociedade e do meio ambiente. O seu interesse voltado para os assuntos ambientais é invariavelmente determinado por circunstâncias trágicas: vazamentos de óleo, enchentes, estiagens, queimadas, tsunamis, furacões e terremotos são o que merecem lugar de destaque nos noticiários. O que de certa forma é correto. Mas ainda falta-lhe perceber a urgência de abrir espaço para novas pautas que cumpram o objetivo de tratar da problemática sócio-ambiental de maneira interdisciplinar. O que presenciamos é uma cobertura viciada numa ética que não é a do cuidado, nem a da responsabilidade.