O Futuro das Mídias Sociais
Autor: Traçando Paralelos | Publicado: 2011-11-11T09:22:00-08:00

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As redes sociais já são parte do nosso dia-a-dia, mas como será o futuro delas?&nbsp; 
Hoje já podemos ver algumas tendências, alguns acreditam na mobilidade cada vez maior da tecnologia, na criação de mais apps e ferramentas alem de uma maior conexão de uma com outra. E vão ser esses novos serviços digitais que vão sim continuar a facilitar e modificar nossa vida, como o teórico Marshall McLuhan disse “O homem cria as ferramentas e depois as ferramentas recriam o homem”.Observando por outro lado, algumas pessoas opinam que a tendência humana é se desligar um pouco da vida de superconectado, “A tendência de comportamento nas redes sociais em breve é o bem-estar, você abrir mão desse excesso de informação e focar no seu bem estar. Se você passa o dia todo entre televisão, Twitter, Orkut, Facebook Google Reader, alguma hora precisa parar.” Opina Edney Souza.  Do futuro incerto das mídias sociais podemos pelo menos prever algumas coisas como:O mundo físico e virtual vão ficar ainda mais conectados, hoje em dia já podemos por exemplo correr no parque e acompanhar nosso progresso pelo Iphone, ou deixar ele nos avisar que pelo caminho, logo a frente fica a melhor confeitaria de Paris.&nbsp;
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 <![endif]-->Facebook, Twitter e outras redes vão se transformar em canais que empresas vão poder desenvolver suas próprias tecnologias e negócios. Por exemplo Zynga, a produtora de jogos como Farmville que dentro da rede social Facebook criou seu próprio negócio.Redes sociais no futuro vão se transformar em shoppings online, hoje em dia as empresas se importam apenas em atrair pessoas para suas paginas, porem no futuro esses “seguidores” vão se transformar em verdadeiros consumidores.Empresas como a Google, Facebook e Amazon já estão coletando informações sobre nossos “curtir” e “não curtir”, nossos interesses e não interesses. No futuro não vamos mais ter que pesquisar por tal serviço, produto ou informação porque elas vão vir até nós, baseadas nos nossos “likes”. Salvando muito tempo e energia.A tecnologia móvel vai se desenvolver ainda mais, com isso alem de seu cartão de credito ser no seu celular as empresas vão poder oferecer cupons, promoções e dicas baseadas na sua posição geográfica.As relações humanas não vão ser necessariamente físicas, ou seja, não vamos ter a necessidade de conhecer a pessoa pessoalmente. Vamos poder então fazer negócios, jogar, e sair com pessoas de todo o tipo e de todo o mundo pela redes sociais.Não vamos mais ser consumidores passivos de mídia, a mídia vai interagir conosco de uma maneira dinâmica e em todas as plataformas. Vamos então poder criar, de modo mais efetivo, conteúdo que vai ser compartilhado no mundo todo.Cada vez mais o numero de informação trafegando na Web é maior, mas não vamos estar expostos a todas elas no futuro, empresas como a Google e o Facebook já filtram essas informações e nos mostram apenas o que queremos saber. Tendo certeza que elas atendem nossos interesses.As empresas vão entender melhor o papel das redes sociais em nossas vidas, elas então vão entender que não importa quantos seguidores ou amigos você tem, mas sim quantas pessoas efetivamente participam e consomem.

Os serviços e redes vão ficar cada vez mais interligados, seja como chegamos a algum lugar (Google Maps), se gostamos desse lugar (Facebook), se tiramos fotos do caminho (Flickr), e se achamos informações sobre o que vimos (Wikipédia).
  Claro que tudo isso é especulação, você concorda com elas? Adicionaria outra coisa sobre o que vai ser do futuro das redes sociais? Nesse LINK pessoas respondem sobre o que elas acham desse futuro incerto.