Construindo uma contrapropaganda
Autor: Midias e Educação | Publicado: 2012-10-25T05:15:00-07:00

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A nossa contrapropaganda
aborda o consumo das revistas destinadas aos jovens, como: capricho e atrevida.

As quais só trazem
matérias e assuntos como:

- com qual artista me
pareço;

- testes diversos;

- como conquistar o gato
em tantos dias ..

O público alvo desse
produto são os jovens e adolescentes, a confecção do mesmo tem como foco,
chamar a atenção para o conteúdo e fazer com que muitas vezes, tomem aquela
revista como um guia para o seu cotidiano.

Nossa proposta foi criar
uma revista diferente, com matérias do dia-a-dia dos jovens, relacionando a
mesma com a vida online que cada adolescente tem.

Com assuntos como: - Você
é um consumidor online?Internet - Aliada ou vilã dos adolescentes? Uma vida online ou a realidade offline?

Esse trabalho tem como
objetivo mostrar ao público alvo o quão estão vivendo interligados com o mundo
online, o quanto a mídia virtual está presente na nossa vida, &nbsp;e quem eles
são dentro daquele espaço.&nbsp;



Os
adolescente são um público perfeito para o sucesso dessa mercadoria, pois estão
começando a se considerar como" independentes", já tendo uma certa
liberdade de decisão e é justamente nesse ponto que a mídia entra com a sua
influência. Adolescentes querem ser e parecerem adultos.&nbsp;

E
acabam esquecendo que são influenciáveis, enquanto eles acreditam que estão se
tornando independentes, na verdade estão sendo dependentes a elas.





Segundo
Guy Débord: a sociedade do espetáculo é a sociedade&nbsp;da imagem, em que há
degradação do ser em função&nbsp;do ter e aparecer. É a&nbsp;afirmação da
aparência, em que a relação social entre as pessoas é mediada por imagens. A
realidade individual se tornou social e diretamente dependente do poderio
social obtido. Há o&nbsp;fetichismo&nbsp;da mercadoria, com a dominação
econômica separando classes, alienando as pessoas, que perdem o senso crítico.
Os meios de comunicação de massa&nbsp; estão longe da neutralidade, ajudando o
automovimento da sociedade do espetáculo, do ter e aparecer. (A
Sociedade do Espetáculo -&nbsp;Guy Debord (1931-1994)



Percebesse
que os adolescente são os que sofrem mais as influências da mídia, pois para se
constituir, eles procuram grupos, com o fim de estruturar sua identidade. Só
que esses grupos também são criações, e muitas vezes criados pelo 'mercado' ,
pelas novelas, pelo programas de&nbsp;TVs.



Com
certeza a&nbsp;mídia&nbsp;influencia muito na vida e no comportamento dos
adolescentes. Temos um exemplo bem&nbsp;fácil&nbsp;de entender, as emissoras de
televisão. Sempre causando grande impacto nos adolescentes e nas pessoas em
geral.&nbsp;