Quanto custa??
Autor: Arte de Fazer e Reciclar | Publicado: 2011-04-11T13:54:00-07:00

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 <![endif]-->  A palestra sobre Precificação, realizada em dezembro, orientou a turma sobre estratégias de formação de preços para as mercadorias elaboradas, tendo em vista o preço de custo do produto, incluindo a forma de exposição (embalagens) do mesmo. Foi realizado com o grupo um breve exercício de elaboração de preço.&nbsp;
Precificar é pensar e agir de uma maneira estratégica  como uma tática para se calcular os preços de venda, pois esta é a alma  do negócio e só assim podemos descobrir o que o nosso Cliente espera de  um produto e, consequentemente quanto ele está disposto a pagar.A  princípio e sempre devemos nos questionar qual a disposição do Cliente  em pagar, saber o real valor é o diferencial de mercado, e não só  avaliar o preço de um produto com base no seu custo é a única opção, o  correto é saber o real valor do item, o quanto  aquilo pode ser importante na vida de quem vai comprá-lo. É o  diferencial do mercado, o algo mais que pode até colocar cifras acima em  relação ao concorrente direto, e que mesmo assim vai proporcionar  vendas e lucros maiores. 
Para dar um valor econômico ao seu produto,recomenda-se: 
Identifique quais benefícios desejados direcionam a decisão de compra e qual é a sua importância relativa; 

Quantifique o valor financeiro destes benefícios e das alternativas competitivas; 

Elabore o valor de cada produto para cada cliente ou segmento de clientes; 

Nunca deixe de pegar o preço de seu concorrente direto e agregar a ele o  algo mais oferecido por sua linha de produção, fazer isto e ao menos  demonstrar este conhecimento durante a negociação com o Cliente é um  diferencial, pois prova o quanto é saudável negociar com você. 
Fonte:Administradores - O portal da Administração