Revista Corporativa: Uma Ponte na Comunicação
Autor: Veículos e Campanhas 2012 | Publicado: 2012-09-06T14:28:00-07:00

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De acordo com a Aberje (Associação Brasileira de Comunicação
Empresarial), Revista Corporativa é uma “publicação
com conteúdo predominantemente interpretativo e de interesse permanente,
diversidade temática, dirigida a um ou mais elementos componentes do Público
Externo (clientes, consumidores, fornecedores, comunidade, distribuidores,
revendedores, imprensa, governo, universidades, associações de classes, entre
outros) e/ou Público Interno (empregados e familiares e empregados de empresas
terceirizadas que prestem serviços em caráter permanente)”.





&nbsp; 

Dessa
forma, pode-se entender que revista corporativa ou institucional é uma
publicação própria da organização, criada sob medida para aproximar a empresa
de seus públicos, principalmente do interno. É um importante veículo, tanto
para se comunicar, quanto para mostrar a transparência das ações de uma
empresa. Desta forma, uma revista corporativa permite que a marca da
organização esteja de forma constante na lembrança do público-alvo do seu
negócio.

Quando
uma revista é coerente, ela se torna uma ótima estratégia e um veículo
eficiente para a empresa se manter no mercado, também muito útil na hora de fortalecer
o relacionamento com seu público de interesse. 

O que realmente se busca com revistas corporativas é um plano
editorial e produção de conteúdo relevante para as marcas, juntamente com forças
de trabalho que criem e mantenham uma cultura
empresarial única.&nbsp;Falar a mesma língua é a melhor maneira de
competir no mercado global atual.





Por: Amanda Ribeiro



Fonte: http://www.slideshare.net/renatodelmanto/revista-corporativa-2618205