Autor: EE ARACY EUDOCIAK | Publicado: 2014-04-28T07:29:00-07:00

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ESCOLA ESTADUAL ARACY EUDOCIAK

DISCIPLINA - EDUCAÇÃO FÍSICA

PROFº ROBERTO – TURMA EJA

&nbsp;UNIDADE – C4
CONTEÚDO: Construção histórica dos esportes;
esporte e cultura; esporte e a cultura da paz; esporte e mídia.

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Construção histórica
dos esportes

O homem está interligado e correlacionado ao
esporte desde os primatas, quando fugiam de animais predadores, lutavam por
áreas e regiões e disputavam domínios nos primórdios da raça humana. Entre os
egípcios, a luta corpo-a-corpo e com espadas surgiram por volta de 2.700 a.c. e
eram exercícios com fins militares. Os outros jogos tinham
caráter&nbsp;religioso, como exemplo os primeiros jogos olímpicos. Campeonatos,
torneios, olimpíadas, recordes, títulos, medalhas, torcidas e comemorações. A aura
mítica do esporte e seus heróis, os atletas, fazem parte do
dia-a-dia de bilhões de pessoas ao redor do planeta. 

As disputas esportivas têm o poder de colocar
países inteiros em compasso de espera. O Brasil pára pra ver os jogos da
seleção na Copa do Mundo e o mesmo se repete na Argentina, na Inglaterra ou na
Itália. Nações de todos os continentes acompanham as transmissões de provas e
partidas dos Jogos Olímpicos, mesmo que seus esportistas não tenham qualquer
chance de vitória. A longa história do esporte ajuda a
entender como um fenômeno surgido há milênios se perpetuou no imaginário
do homem. Inicialmente, a prática esportiva está ligada aos exércitos e às
guerras. Aprimorar e desenvolver a força
física do soldado, além de significar mais chances de vitória nas batalhas,
serve para demonstrar a superioridade de um povo. Arqueólogos encontraram monumentos de
babilônios, assírios e hebreus com representações de jogos com bola, natação,
acrobacia e danças. 

&nbsp;

Os gregos foram o primeiro povo europeu a
atingir alto grau de civilização. A Educação Física, assim como a Filosofia, a
Lógica, a Arquitetura e as artes em geral, está entre as principais heranças
por eles deixadas ao mundo moderno. Mas é na Grécia Antiga que o esporte passa
a ocupar&nbsp;um lugar de destaque na sociedade. A Educação Física deixa o
campo militar e se torna motivo de distinção social. A prática esportiva é a
única atividade que, mesmo gerando suor, causa orgulho nos cidadãos. O
trabalho, por exemplo, cabe ao escravo e não confere prestígio aos homens
livres. Filósofos, como Sócrates, Aristóteles e Hipócrates registram a
importância do esporte para a sociedade da época, reconhecendo o valor dos
exercícios físicos, chegando até a achar que a educação do corpo deveria
preceder&nbsp;a do intelecto. 

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O esporte moderno

A última
Olimpíada da Era Antiga acontece em 393 d.c, quando o imperador&nbsp;romano
Teodósio I (primeiro) proíbe a realização de festas para adoração de deuses. A partir do século IV, passando por toda a Idade Média,
o esporte vive um período de estagnação, principalmente no ocidente.

Na Idade
Média, com o crescimento da força do cristianismo, que pregava mais a
purificação da alma do que a do corpo, o esporte entrou em uma fase de
estagnação, pois foi um período de guerras e conquistas. Na Renascença (século
XVI e XVII), com o surgimento do Humanismo, a Educação Física foi revivida. Com
a conquista da Grécia Antiga pelos romanos, em 456 a.c, os jogos olímpicos
entram em declínio. A proposta de integrar os cidadãos em competições marcadas
pela cordialidade cede espaço a disputas cada vez mais violentas. 

O Humanismo,
nos séculos XVI e XVII, redescobre a importância a atividade física. As bases
dos conceitos modernos de esporte surgem na Europa do século XVIII, quando a
Educação Física volta a ser&nbsp;sistematizada. No século seguinte, em Oxford (Inglaterra),
se dá a reforma dos conceitos desportivos, com a definição das regras para os
jogos. A padronização dos regulamentos das disputas favorece a
internacionalização do esporte. No fim do século XIX, há três linhas
doutrinárias de atividade física: a ginástica nacionalista (alemã), que valoriza
aspectos ligados ao patriotismo e à ordem; a ginástica médica (sueca), voltada
para fins terapêuticos e preventivos; e o movimento do esporte (inglês), que
introduz a concepção moderna de esporte e impulsiona a restauração do movimento
olímpico, com o barão Pierre de Coubertin.


Esta
última linha prevalece e leva à realização da primeira Olimpíada da Era Moderna
em 1896, em Atenas. A primeira metade do século passado é marcada por&nbsp;um
desenvolvimento lento do esporte. Duas guerras mundiais (1914/1918 e
1939/1945), a revolução comunista de 1917. Por causa das guerras mundiais, três
edições dos Jogos Olímpicos foram canceladas -1912, 1940 e 1944. A concepção do
"Ideário Olímpico" e sua máxima de "o importante é
competir" saem de cena. A Guerra Fria estimula o uso ideológico do
esporte, colocando em segundo plano o Fair
Play.&nbsp;

A ciência moderna destacou a importância do
movimento como forma de promoção da saúde. O corpo passou a ser entendido como
uma estrutura mecânica passível de ser conhecido no seu funcionamento, mas
também controlado e aperfeiçoado. A última década do século passado revela a aceleração
das mudanças na prática esportiva. Consolida-se a idéia de esporte como direito
de todos. Grupos até então pouco atendidos na questão da atividade física
ganham mais atenção. Dois exemplos de tal transformação são a terceira idade e
a pessoa portadora de deficiência. O papel do Estado também se altera. Ele
deixa de apenas tutelar as atividades esportivas. Passa a investir em recursos
humanos e científicos. Além disso, no campo do alto rendimento, dá atenção
especial às questões éticas, como o combate ao doping.

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O esporte e a
cultura da paz

Abordar
a história como uma possibilidade de analisar e compreender o esporte moderno
parece ser redundante visto que, como um fenômeno cultural com grande
abrangência e visibilidade no cenário mundial, o esporte desde há muito tempo
provoca diferentes rememorações sobre feitos humanos bastante específicos. São muitas
as histórias que sobre ele foram e são construídas em diferentes tempos e
culturas. Histórias que se alicerçam em diferentes fontes: documentos,
registros oficiais de competições e instituições, fotografias, súmulas,
diários, reportagens, depoimentos de quem viu, viveu e sentiu diferentes
possibilidades do acontecer deste importante elemento da cultura humana.

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Atualmente
o tema cultura de paz vem sendo abordado de forma intensa, devido os aspectos
sociais vivenciados pelo homem, registrando violência, horrores, guerras
paradoxalmente ao progresso da ciência e tecnologia. A crise vivida pelo homem
é de extrema complexidade, afeta as suas relações sociais, interfere na
economia, tecnologia, política, saúde, o meio ambiente e seu modo de vida.

Marcado
pela distinção social, o esporte passa a ser um estilo de vida cujos elementos
que o constituem são expressos na comparação das performances atléticas e dos
resultados, no estabelecimento e submissão às regras fixas, na especialização e
na hierarquização de papéis e funções. Ainda que possamos falar em um certo
"espírito olímpico" identificando-o com amadorismo, o Fair-Play.&nbsp;

Conhecer
o esporte moderno e suas múltiplas abordagens permite análises específicas
capazes de evidenciar as rupturas e continuidades que integraram o movimento
esportivo desde a sua criação. Ou seja, possibilita, por exemplo, compreender
que em torno do esporte moderno há ênfases tanto da tradição como do espetáculo
e estas ênfases colocam em ação diferentes paixões, sentimentos, atitudes, desejos
e vontade.

O esporte que passa a ser ensinado consoante as
regras sociais e morais de cada período histórico da sociedade humana e que, ao
modificar alguns dos antigos jogos populares ou criar novos, impõe a
necessidade de uma educação do corpo e do espírito dos jovens de forma a
despertar lideranças e a personificar, em carne e osso, os ideais
representativos de um grupo social específico.

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A
violência nos esportes envolve cruzar a linha entre a concorrência leal e a
violência agressiva intencional. Atletas, treinadores, fãs, e pais, por vezes,
desencadeiam comportamentos violentos sobre pessoas ou bens, em demonstrações
equivocadas de lealdade, dominância, raiva ou celebração. Tumultos ou
vandalismo são problemas comuns e em curso em competições desportivas nacionais
e internacionais.

&nbsp;

Atualmente existe a necessidade de repensar os
termos idealizados na Grécia Clássica, em relação a ética praticada nos
esportes, bem como foram recriados no contexto europeu do século XIX com o
Barão Pierre de Coubertain. Existe aí um tempo decorrido e, neste tempo, outros
sentidos e outros significados foram se agregando ao esporte alterando, por
conseqüência, muitos de seus valores e, talvez, de seus princípios éticos. O
esporte é plural e manifesta-se de diferentes maneiras em diferentes culturas e
tempos e a essas manifestações agregam-se múltiplos valores. Solidariedade,
consagração, celebração, são palavras por demais positivas se pensarmos nas
zonas de sombra que também residem no interior do mundo esportivo.
Nacionalismos exacerbados, exploração comercial e econômica, corrupção,
especialização precoce, doping, violência, discriminação sexual também tem sido
temas a fazer parte do cotidiano esportivo mesmo que, por vezes, os minimizemos
e busquemos, a todo custo, recuperar a tradição e com ela fazer valer o que do
esporte pode ser identificado como promotor de uma “humanidade” inerente a cada
um de nós. 




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Esporte moderno: entre a tradição e a
espetacularização

É
inegável o potencial de mobilização que o esporte apresenta na
contemporaneidade. Não precisamos de muito esforço para identificar que na
sociedade atual, esta prática corporal se constitui como um espaço social a
mobilizar pessoas de diferentes etnias, gêneros, idades, classes sociais,
credos religiosos, seja como participantes, praticantes ou mesmo como
espectadores. Os grandes eventos esportivos são exemplos dessa indústria
expressiva de emoções.

&nbsp;

No caso do esporte de alto rendimento,
percebe-se o avanço da lógica mercantilista. Provas, partidas e torneios são
espetáculos; atletas, produtos em exibição. Equipes de futebol, atletismo,
vôlei ou basquete funcionam como uma espécie de grande companhia artística, com
astros (atletas) milionários e shows (partidas ou provas) que mobilizam a mídia
e o público. Estimuladas pela cobertura das TVs, novas modalidades ganham
importância. Os chamados esportes radicais (MMA, skate, bicicross, Motocross)
proporcionam imagens de impacto e conquistam novos fãs a cada dia. Além disso,
multiplicam-se os esportes de exibição, derivações de modalidades amplamente
difundidas.

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Esporte e mídia

O que é mídia?

Mídia
são os meios de comunicação: tv, rádio, internet, jornal e outdoor. O veículo
de comunicação é a razão social do meio (empresa ou instituição) são emissoras
e títulos, empresas que investem num determinado meio (ou vários tipos de
meios) e elaboram conteúdos diversos a serem veiculados, juntas formam a mídia.

Há
a mídia impressa, proveniente de material impresso (palpável e visual estático),
como por exemplo, jornais e revistas. A televisão, o cinema, o rádio e a
internet compreendem a mídia tecnológica que alia o som, a imagem, a
interatividade e a transmissão de informações num equipamento eletrônico (Notebook,
Tablet, Smartphones, etc).



Relação
entre mídia e esporte

Vem
se&nbsp;estreitando cada vez mais ao longo dos anos a relação entre mídia e
esporte, até chegarmos ao&nbsp;estado atual de dependência mútua. O crescimento
mundial na&nbsp;cobertura esportiva pela mídia tem sido a principal alavanca do
que&nbsp;se chama hoje de marketing
esportivo. Sem tal cobertura, o&nbsp;gigantesco crescimento do interesse
pelo esporte nunca teria&nbsp;ocorrido, e as várias indústrias que dependem
dele jamais teriam&nbsp;se desenvolvido. Maior responsável pela popularização
do esporte,&nbsp;expandindo o interesse pelas diversas modalidades, que antes
se&nbsp;restringiam aos aficionados, a mídia passou a atender melhor
às&nbsp;demandas de seus dois públicos: os consumidores de
esporte&nbsp;(telespectadores e torcedores) e o mercado anunciante, interessado&nbsp;em
atingir esses consumidores.
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

A televisão é ainda a principal&nbsp;responsável
pela globalização do esporte, já que sua linguagem&nbsp;universal permite que
as imagens das partidas sejam&nbsp;comercializadas em escala global. Esta é a
estratégia das empresas&nbsp;transnacionais que fabricam produtos esportivos.
Além dos&nbsp;benefícios dessa massificação do esporte pela mídia – tais como
a&nbsp;globalização dos atletas, a maior organização das
entidades&nbsp;esportivas e o desenvolvimento do marketing esportivo -, a
exposição&nbsp;de mídia se encontra no centro dos ganhos relacionados à
indústria&nbsp;esportiva. Estas receitas são tanto diretas, como as receitas
com&nbsp;venda de direitos de TV e pacotes de pay-per-view, como
indiretas,&nbsp;tais como patrocínio, bilheteria e venda de produtos licenciados,&nbsp;cujos
valores crescem proporcionalmente à audiência atingida.

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BIBLIOGRAFIA

http://pt.scribd.com/doc/3086770/Historia-do-Esporte

http://www.infoescola.com/comunicacao/midia/

http://crv.educacao.mg.gov.br/sistema_crv/minicursos/ed_%20fisica_ef/cap_construcao.htm

http://www.efdeportes.com/efd77/esporte.htm

http://www.confef.org.br/extra/revistaef/arquivos/2006/N19_MAR%C3%87O/11_ESPORTE_E_CULTURA_DA_PAZ.PDF

http://www.esporteemidia.com/

http://pt.wikipedia.org/wiki/M%C3%ADdias_sociais
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