Compartilhando Ideias: Andre Lasmar e sua joalheria com propósito
Autor: Bruno Gerhardt | Publicado: 2017-06-07T04:01:00-03:00

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Se tem
uma coisa que pode salvar, na maioria das vezes, um look isso se chama “um bom
acessório”. E quando se tratamos de anéis, braceletes e colares não tem como
não lembrar de Andre Lasmar, a joalheria que tem características inconfundíveis
de estilo e personalidade, adorada por nomes de peso quando tratamos de moda
masculina. Ainda não conhece a Andre Lasmar, então cola em mim que eu vou
fomentar conteúdo!&nbsp;






Andre
Lasmar (joalheiro e criador da marca joalheira homônima) se diz de idade
indefinida “entre muito e muito pouco”. Andre nasceu em Natal, sendo de família
potiguar por parte da mãe e mineira por parte do pai, de descendência é libanês
e catalão, tem formação em artes onde mais tarde surgiu a vontade de cursar
joalheria e seu primeiro curso foi em São Paulo, depois foi para Colonia
(Alemanha) e Escola Massana em Barcelona.&nbsp;&nbsp;



Andre Lasmar - joalheiro e criador da marca que leva seu nome


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E não se engane, a A.L. não é só
mais uma joalheria, é joalheria com propósito, como explica o próprio Andre: “a
joalheria só me interessa se puder comunicar alguma coisa as pessoas ou a um
grupo delas, algo que vá além do: sou rico, ou do: veja quanto posso, algo que
contribua para que o outro seja entendido”. Ele também afirma que não existe a
joalheria A.L. e sim ele próprio em cada criação, que exige de sua pesquisa de matérias,
formas e volumes.&nbsp;




Anel Prego Andre Lasmar






Crucifixo de Prata Andre Lasmar





Bracelete de Couro Andre Lasmar










Bracelete de Prata "Pratas da Casa"

A matéria-prima utilizada quando
se tratamos de metais, são basicamente os mesmos da alta joalheria ou joalheria
tradicional, mas A.L. tem em sua essência a experimentação e misturas de outros
materiais que afloram a criação do próprio Andre, como concreto, acrílico,
madeira, aço inox, papelão (uau), couro e outros. Ainda assim se você não
entendeu de onde vem todo esse valor agregado, olha o que ele responde: “o
valor agregado em cada trabalho se dá ao fato de cada peça ser criada e executada
por mim, num processo solitário na oficina, além de cada peça ser única”. Né
pouca coisa não, né?!&nbsp;

Veja no vídeo abaixo um pouco do processo executado pelo joalheiro a cada peça criada: 




&nbsp;


E para entendermos mais sobre a
estética das peças, A.Lasmar diz que seu trabalho é basicamente formado por
duas séries: Arqueologia Urbana (que é abrangente) e a JÓIAS NO ASFALTO,&nbsp; e ele afirma “ não creio que outro acabamento
ou tratamento ficaria coerente com essas ideias, se não o acabamento ou
tratamento que dou a elas”.&nbsp;






Quem usa Andre Lasmar?






Ícones de estilo masculino como
Arlindo Grund, Chay Sued, Cauã Reymond, Wagner Moura, Juliano Cazarré, Mauricio
Destri, são alguns dos menstyle’s que
investem em uma única e exclusiva peça. E sim, isso enche de orgulho o Andre
por ter seu trabalho conhecido e reconhecido, mas ele diz que sua sensação de
mais entusiasmo é quando vê pessoas que ele desconhece usando seu trabalho e em
sua analise se questiona internamente como aquela pessoa veio à conhecer a A.L.
“(Quem é essa pessoa? Como ela vive? Que livros leu? Que lugares conhece? Temos
amigos em comum? Que trabalho faz?).”



Chay Sued com anéis Andre Lasmar




Arlindo Grundo com braceletes e anéis Andre Lasmar






Nós vemos que a moda está cada
dia mais buscando a essência das coisas, a representatividade e a autenticidade
que muito se identifica com Andre Lasmar, que independe de modismo: “Eu faço Joia
Autoral ou Joia Arte, não faço coleções nem joias dativas (dia dos pais, dos
namorados, por exemplo), tenho um trabalho de pesquisa que se conecta com tudo
o que eu já fiz, ou seja, tudo que faço hoje é consequência do que fiz antes
[...]” e completa sobre seu minucioso trabalho e os caminhos que a moda vem
tomando “eu tento apenas ser coerente com meus desejos e minhas pesquisas, não
sei qual a cor da estação nem a tendência do mercado, estou fora dessa curva,
apesar de conhecer a história e a importância da moda, e fico feliz em ver que
ela tenta ser sustentável e está tentando se reinventar, convenhamos que ter
moda para quatro estações, num mundo que está exaurindo suas reservas, é no
mínimo esquisito.”&nbsp;

Você pode saber mais sobre o trabalho de Andre Lasmar através do site da marca.

Não deixe de nos seguir na redes sociais @fluindomoda (Instagram) e /fluindomoda (Facebook). 

Até a próxima!&nbsp;
&nbsp; 
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  <w:LsdException Locked="false" Priority="51"
   Name="List Table 6 Colorful Accent 4"/>
  <w:LsdException Locked="false" Priority="52"
   Name="List Table 7 Colorful Accent 4"/>
  <w:LsdException Locked="false" Priority="46"
   Name="List Table 1 Light Accent 5"/>
  
  
  
  
  <w:LsdException Locked="false" Priority="51"
   Name="List Table 6 Colorful Accent 5"/>
  <w:LsdException Locked="false" Priority="52"
   Name="List Table 7 Colorful Accent 5"/>
  <w:LsdException Locked="false" Priority="46"
   Name="List Table 1 Light Accent 6"/>
  
  
  
  
  <w:LsdException Locked="false" Priority="51"
   Name="List Table 6 Colorful Accent 6"/>
  <w:LsdException Locked="false" Priority="52"
   Name="List Table 7 Colorful Accent 6"/>
  <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
   Name="Mention"/>
  <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
   Name="Smart Hyperlink"/>
 
<![endif]--><!--[if gte mso 10]>

 /* Style Definitions */
 table.MsoNormalTable
 {mso-style-name:"Tabela normal";
 mso-tstyle-rowband-size:0;
 mso-tstyle-colband-size:0;
 mso-style-noshow:yes;
 mso-style-priority:99;
 mso-style-parent:"";
 mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
 mso-para-margin-top:0cm;
 mso-para-margin-right:0cm;
 mso-para-margin-bottom:8.0pt;
 mso-para-margin-left:0cm;
 line-height:107%;
 mso-pagination:widow-orphan;
 font-size:11.0pt;
 font-family:"Calibri",sans-serif;
 mso-ascii-font-family:Calibri;
 mso-ascii-theme-font:minor-latin;
 mso-hansi-font-family:Calibri;
 mso-hansi-theme-font:minor-latin;
 mso-fareast-language:EN-US;}

<![endif]-->