COMO MÍDIA E CULTURA SE RELACIONAM EM UMA SOCIEDADE COMO A NOSSA?
Autor: adrycanela | Publicado: 2011-02-05T12:24:00-08:00

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&nbsp;*por Adriana Canela
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; No século XX a evolução das tecnologias e a inserção da televisão na sociedade reescreveram uma nova trajetória na identidade dos indivíduos. As informações tornaram-se ágeis, fortalecidas e passaram a exercer uma influência na formação cultural do povo. A TV do século XX e a era digital (internet, ipod, celular, modem, Net book, notebook, chip...) do século XXI fazem parte da vida de uma nova geração que já nasceu inserida na cultura de consumo.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Podemos deduzir que esta nova geração cuja personalidade está moldada aos recursos midiáticos encontra-se carente de afeto? Uma vez que a única relação conhecida nas suas experiências é o consumo?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; A mídia assume a educação dos jovens criando meios e necessidades, formando idéias, assumindo posições de aceitamento ou de rejeição. Um mundo aberto e ao mesmo tempo fechado, individualizado, contraditório. Nossos jovens têm receio de conversar, se estruturar afetivamente para a família (sem perfil definido), mas no mundo da informação participam de comunidades, de tribos ideológicas, assumindo posições e revelando suas idéias e ideais. Os pais que estão excluídos desta formação, para se incluírem precisam incorporar o mundo midiático em suas vidas e começar a conhecer os filhos de uma geração que eles pariram e não conhecem.