Dados do Facebook
Autor: 1° Período - Jornalismo 2011 | Publicado: 2011-05-31T12:35:00-03:00

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O FacebookO Facebook é uma das mais promissoras redes sociais da atualidade, apesar de seu número de seguidores, em alguns países como o Brasil ainda não ser muito expressivo, se comparado com outras redes sociais, os números que demonstram que seu crescimento é bastante significativo, e demonstram o potencial dessa rede social, tanto para usos pessoais como corporativos.Só no ano passado o Facebook arrecadou quase 2 bilhões de dólares em publicidade e espera-se que essa arrecadação aumente 118% em 2011.Segundo uma pesquisa realizada por alunas do curso de Jornalismo das FIPs, ainda que de caráter regional, pode-se observar que o usuário do Facebook é um indivíduo que geralmente acessam diariamente, de preferência em casa no seu próprio computador, passam em média uma hora acessando e o horário que mais acessam é á tarde. A grande maioria usa o Facebook para a procura de relacionamentos, e costuma compartilhar fotos e vídeos.Graças a interatividade do Facebook é possível que o usuário utilizem ferramentas que o possibilitam fazer compras, como o exemplo de links ou páginas de empresas, mas a grande &nbsp;maioria ainda reluta em realizar este tipo de operação,pois grande parte dos entrevistados diz não confiar nesse tipo de compra, por não achar seguro.O Facebook é também visto como uma ótima fonte de informações, 60% dos entrevistados afirmaram que costumam seguir empresas de comunicação para se manterem atualizados, notícias como política, esportes, cultura são as mais procuradas. O Facebook oferece uma infinidade de ferramentas, mas as preferidas dos entrevistados são mural e jogos. Sendo 40% preferem mural, 30% jogos e 30% outras.