Análise de Mídia TV em Florianópolis, em setembro/2013
Autor: CCP - Mídia | Publicado: 2013-10-09T15:46:00-07:00

Saiu hoje, dia 09/10/2013,&nbsp; o Midia Analysis, planilha com a análise das veiculações e investimentos na Mídia TV no Estado de Santa Catarina, cruzando as informações reais de veiculação com as tabelas de preços das emissoras.

Analisando a praça de Florianópolis,&nbsp; e as emissoras Band SC, RBS-TV, Ric Record e SBT SC, vemos que os&nbsp;10 maiores segmentos anunciados foram:



 
 
 
 
 
 
 

  Mercado
  Total
  Participação
  Total
  R$
  Proporção
  R$
  Participação
  Local
 

  Total
  100,00%
  &nbsp;
  119.808.756 
  33,44%
  &nbsp;&nbsp;&nbsp;
  40.058.391 
  100,00%
 

  LJ MOVEL
  ELETRO
  7,94%
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
  9.516.478 
  44,65%
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 4.248.811 
  10,61%
 

  PARTIDO POLIT
  4,00%
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
  4.793.171 
  1,92%
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 92.201 
  0,23%
 

  CAPITALIZACAO
  2,70%
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 3.229.456 
  12,21%
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 394.236 
  0,98%
 

  IND
  PETROLIFERA
  2,67%
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 3.199.327 
  0,00%
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; -&nbsp;&nbsp; 
  0,00%
 

  CONCES AUTO
  2,43%
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 2.916.382 
  12,74%
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 371.581 
  0,93%
 

  BANCO
  2,33%
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 2.788.956 
  1,63%
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 45.474 
  0,11%
 

  ADM FEDERAL
  2,29%
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 2.744.736 
  0,00%
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; -&nbsp;&nbsp; 
  0,00%
 

  L PROD
  CAPILAR
  2,14%
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
  2.560.413 
  0,00%
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; -&nbsp;&nbsp; 
  0,00%
 

  DESODORANTE
  2,12%
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 2.543.666 
  0,00%
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; -&nbsp;&nbsp; 
  0,00%
 

  LJ
  DEPARTAMENTO
  2,07%
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 2.477.975 
  89,77%
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 2.224.436 
  5,55%
 

&nbsp;Dados de investimento sem considerar descontos fornecidos pelas emissoras.

Em tempo de exposição na mídia o quadro fica da seguinte forma:



 
 
 
 
 
 
 

  Mercado
  Total
  Participação
  Total
  Segundos
  Proporção
  Segundos
  Participação
  Local
 

  Total
  100,00%
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 1.036.732 
  35,01%
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 362.967 
  100,00%
 

  LJ MOVEL
  ELETRO
  6,10%
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 63.249 
  42,90%
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 27.136 
  7,48%
 

  CONCES AUTO
  2,62%
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 27.134 
  14,85%
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 4.030 
  1,11%
 

  IND
  PETROLIFERA
  2,42%
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 25.075 
  0,00%
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; -&nbsp;&nbsp; 
  0,00%
 

  PARTIDO POLIT
  2,39%
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 24.729 
  1,82%
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 450 
  0,12%
 

  ADM FEDERAL
  2,14%
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 22.151 
  0,00%
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; -&nbsp;&nbsp; 
  0,00%
 

  BANCO
  2,12%
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 21.950 
  6,22%
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 1.365 
  0,38%
 

  CAPITALIZACAO
  1,99%
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 20.665 
  21,75%
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 4.495 
  1,24%
 

  L PROD
  CAPILAR
  1,98%
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 20.495 
  0,00%
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; -&nbsp;&nbsp; 
  0,00%
 

  SERV TELEF
  MOV
  1,83%
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 19.015 
  4,13%
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 785 
  0,22%
 

  AUTO PASSEIO
  1,71%
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 17.685 
  0,00%
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; -&nbsp;&nbsp; 
  0,00%
 

Dados reais, não estatísticos de veiculação.

Presente nos 2 quadros, vemos que a campanha política já está em elevação nos últimos meses, como comprova o quadro a seguir, com o evolutivo por emissora: