Autor: PEJR Ceará | Publicado: 2012-11-28T07:36:00-08:00


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Adel recebe prêmio global
de empreendedorismo social 








A Adel é a vencedora do concurso
global Construir a Base: a Força dos Micro e Pequenos Empreendimentos, uma
iniciativa da SAP, líder mundial em aplicações de software empresarial, e o
Changemakers da Ashoka, comunidade global que identifica, promove e financia
soluções inovadoras para os mais prementes problemas sociais do mundo.&nbsp;



Dentre
as 370 iniciativas inscritas de todo o mundo, a Adel é uma das quatro instituições vencedoras do concurso
que contou com a colaboração de parceiros, amigos e admiradores do trabalho da
instituição. Na primeira etapa do concurso, a agência foi vencedora por
inscrição antecipada, em seguida foi escolhida entre as 11 finalistas e
participou de uma votação on-line, que culminou na conquista do prêmio.



“A
nossa maior conquista é ver o reconhecimento, a visibilidade internacional e a
possibilidade de compartilhar e replicar o trabalho da Adel em todo o mundo
visando colaborar com o desenvolvimento das comunidades rurais” afirma Wagner
Gomes, diretor executivo da Adel.



As
quatro inscrições vencedoras representam as estratégias mais inovadoras que ajudam
empreendedores emergentes e pequenos negócios a crescerem e se fortalecerem em
comunidades carentes. Cada um dos vencedores receberá um pacote completo da
SAP, incluindo, além da divulgação do respectivo projeto, um prêmio em dinheiro
de US$ 10.000 e uma transferência de tecnologia para a otimização de
performance e o crescimento&nbsp; das
operações.


O
evento de entrega do prêmio acontece hoje (13/11) durante a Conferência
SAPPHIRE NOW SAP, em Madrid, Espanha. Na ocasião, o Coordenador de
Desenvolvimento Institucional da Adel, Gláucio Gomes, irá apresentar para os
clientes da SAP o modelo inovador de formação e potencialização de capital
social da instituição, que reduz o êxodo rural juvenil e contribui para o
aumento de produtividade e rentabilidade na agricultura familiar.