Cooper - Plantão Cooper
Autor: Maria Fernanda Vieira | Publicado: 2008-08-04T05:48:00-07:00





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Para divulgar as ofertas do mês de agosto, a Free criou o informativo Plantão Cooper. Toda a Turminha se envolveu em um grande plantão de notícias, cobrindo ofertas ao vivo de diferentes setores e filiais da Cooper. Além da mudança de figurino dos personagens, a campanha exigiu um logotipo especial com o slogan “Ofertas que viram notícia”.Junto com o tradicional comercial de TV e rádio de ofertas, veicula um comercial de TV institucional, com todos os personagens da Turminha, que contou com um investimento extra em mídia. Já para ponto-de-venda, a agência criou painéis, estandartes, minidoors e tablóide de ofertas."A Campanha Plantão Cooper foi aceita por unanimidade, aqui na Cooper. Foi mais uma forma inteligente, criativa e divertida de divulgar nossas ofertas", afirma Regina Eberle, supervisora de marketing da cooperativa.Título: Plantão CooperCliente: CooperAgência: Free ComunicaçãoCriação: Maria Fernanda Vieira e Fernando Luiz PasaDireção de Criação: Sandro Wosniach e Cyntia Wehmuth HugoAtendimento: Karina ReckelbergMídia: Juliana da Rocha WaltrichProdução: Camila Monteiro BentoFinalização: Sérgio FilhoAprovação Cliente: Regina A. EberleProdutora de Áudio: Marinelli ProdutoraProdutora de Vídeo: Lince Vídeo