Autor: Wid Pereira | Publicado: 2011-11-06T12:29:00-08:00

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Elementos básicos da comunicação visualOs elementos da comunicação visual não podem ser confundidos com a matéria prima, por exemplo, papel, argila, parede e etc.Então fica a pergunta, o que são elementos básicos da comunicação visual?São&nbsp; basicamente os pontos, linhas, texturas, cor, direção, escala e movimento.A união desses elementos forma a obra, sendo que cada um deles tem uma importância e um papel no conjunto total do que foi criado.1°PontoA unidade básica da comunicação visual, tendo também o papel de chamar a atenção para o determinado local onde ele é posto, ou basicamente a junção de vários pontos da inicio a qualquer outra forma.
2° Linha Deriva com conjunto de pontos tão próximos que não são percebidos, gera sensação de movimento e estabilidade.


3° FormaA linha da origem as formas, que são divididas em 3 formas básicas, quadrado, circulo e triangulo (equilátero).

4° A cor e o tomA cor como todo mundo já conhece também é um elemento da comunicação visual e o tom (variação dessas cores também não deixa de ser muito importante)


5° textura, escala, dimensão e movimento.A textura não representa somente o visual como também o táctil.A escala é muito usada nos projetos e mapas para representar uma medida proporcional real. A medida apesar de ser parte integrante da escala não é um elemento fundamental. O mais importante nesta situação é o cenário que existe por detrás do objeto visual e os restantes objetos que o rodeiam.Dimensão é basicamente o autor da profundidade.Movimento é uma das forças visuais mais dominantes e trabalha juntamente com a ilusão de ótica.