A Nova MTV: O recomeço com nova roupagem
Autor: Heloisa Oliveira | Publicado: 2014-04-26T16:45:00-07:00

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O fim da emissora e da marca
MTV Brasil representou de certa forma a perda da nossa identidade em termos
culturais e musicais, já que a maior parte dos programas, atrações e séries que
estão no ar são gringas. 

Com essa “roupagem
gringa” ela ainda não está conseguindo atrair um público fiel, pois falta uma identidade cultural e uma
programação que o atinja o telespectador de maneira mais eficaz propondo algo mais ousado, inovador e tipicamente brasileiro. &nbsp;Ela conservou os mesmos trejeitos dos antigos
apresentadores e do formato do programa como no caso dos poucos programas
brasileiros ( apresentadores bonitinhos, entrevistas&nbsp; mal feitas).

Mas
com uma grande desvantagem o público jamais vai
conseguir associá-la a versão “MTV Brasil anos 90” com essa atual aparência plastificada,
enlatada que ela tem hoje. Apesar de continuar com suas vinhetas estranhas, como
havia na década de 90 a "Velha" MTV
Brasil não somente encerrou a sua transmissão, mas também a sua história. 

Pelos
últimos minutos, pouco antes das 0h do dia 01/10/2013
foi encerrando a sua transmissão tocando o
último clipe: "Maracatu Atômico" da banda de Chico Science &amp;
Nação Zumbi após o clipe, Astrid Fontenelle
foi ao ar e se despediu em nome da emissora.&nbsp;