Brasileiros na rede
Autor: J.A. | Publicado: 2011-11-06T23:05:00-03:00

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Para o Ibope/Nielsen, já somos 78 milhões de internautas no Brasil (a partir de 16 anos - setembro/2011).
  A lan house (31%) é o principal local de acesso, seguido da própria casa (27%) e da casa de parente de amigos, com 25% (abril/2010). O Brasil é o 5º país com o maior número de conexões à Internet.
46,3 milhões destes usuários acessam regularmente a Internet, 38% acessam diariamente e 87% dos internautas brasileiros entram na internet semanalmente.
A troca de e-mails com familiares ou amigos (44%), a leitura de notícias (40%), acesso a redes sociais (39%) e a busca por informações gerais (39%) foram as atividades &nbsp;mais citadas de pelos brasileiros no estudo "Hábitos dos brasileiros que acessam a internet para fins particulares", realizado pela empresa de pesquisa de mercado GfK.
A comScore divulgou em setembro uma pesquisa que aponta que 90,8% dos brasileiros com acesso à internet usam redes sociais. O relatório, que faz uma análise do mercado de mídias sociais na América Latina, mostra que o uso das redes cresceu 16% na região no ano passado, enquanto o tempo gasto nesse tipo de serviço aumentou 88%.
De acordo com o relatório, o País teve 43,9 milhões de usuários em junho, com um tempo total de 12,5 bilhões de minutos gastos no período em sites como Orkut, Facebook e Twitter. Cada usuário fica, em média, 4,7 horas por mês conectado nas redes sociais. O Google+, que atingiu 28 milhões de usuários no primeiro mês de funcionamento, tem no Brasil o seu sexto maior mercado global, com quase 8 milhões de membros.
O ritmo de crescimento da internet brasileira é intenso, e a entrada da classe C para o clube dos internautas deve continuar a manter esse mesmo compasso forte de aumento no número de usuários residenciais.&nbsp;  No entanto, infelizmente, a desigualdade social, também tem vez no mundo digital: entre os 10% mais pobres, apenas 0,6% tem acesso à Internet; entre os 10% mais ricos esse número é de 56,3%. Somente 13,3% dos negros usam a Internet, mais de duas vezes menos que os de raça branca (28,3%). Os índices de acesso à Internet das Regiões Sul (25,6%) e Sudeste (26,6%) constrastam com os das Regiões Norte (12%) e Nordeste (11,9%).