Donna Fashion Iguatemi 2011
Autor: Morango | Publicado: 2011-04-27T07:29:00-07:00

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Com o slogan “Novos Caminhos”, a campanha publicitária convida
o público a descobrir as inovações que fazem parte da 16ª edição
do Donna Fashion DC Iguatemi, que ocorre entre os dias 27 e 30 de abril,
em Florianópolis, pela primeira vez no shopping Iguatemi. A mudança
de endereço do evento, que a partir de agora passa a ser realizado
no piso G3 do shopping Iguatemi – responsável pelo novo conceito –,
foi uma das principais inspirações para a campanha. Além disso,
a beleza de uma “nova” modelo, a vencedora do concurso
Verão Top Model da RBS TV, Sabrina Meyer como garota-propanda
da campanha é outro diferencial.

“Assinar o Donna Fashion DC Iguatemi reforça a vocação da marca Iguatemi
que, seja no Brasil ou no exterior, tem sua marca associada ao universo
fashion. Tudo está sendo planejado para que esta seja uma experiência
única para todo mundo que gosta de moda”, salienta Aléssio Bergonzi,
gerente geral do Iguatemi Florianópolis.