Autor: TRANQUILLITÀ CORRETORA SEGUROS | Publicado: 2013-01-07T06:55:00-08:00

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CONCORRÊNCIA EMPRESARIAL



A concorrência existe, é um fato. Todos
os dias surgem novas empresas e tem espaço para todas.&nbsp; Não é preciso ser antiético para ganhar o
cliente, nada justifica falar mal dos seus concorrentes, essa atitude não os conquista.
Muitas empresas perdem clientes quando vendedores mal capacitados insinuam
comentários maliciosos sobre seus concorrentes. Um bom vendedor não precisa
descredibilizar o concorrente para dizer que o seu produto ou serviço é melhor.
O mundo dos negócios é um campo de batalhas onde todos querem ganhar, mas para
isso não é preciso atacar de forma antiética para vender mais ou conquistar
mais clientes. Existem empresários tão obcecados com a concorrência, que
terminam dedicando apenas metade do tempo para suas empresas, pois passam a
outra metade investigando e querendo neutralizar as ações do seu maior rival,
passam metade do tempo prejudicando a imagem de alguém, quando poderiam estar
construindo uma imagem mais positiva para si mesmos. 

Fonte:
Google