O que esperar das próximas gerações. – Pt 2 “Logística”
Autor: Vitor | Publicado: 2012-05-24T05:05:00-07:00

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Sabe um dos maiores gastos dentro
da indústria de games não é o desenvolvimento de jogos, mas a forma da
distribuição dos mesmos, mídia, transporte, caixa, manual, comissão das lojas,
entre outros. E como o custo de produção dos jogos esta aumentando cada vez
mais e eles não podem aumentar seus preços, a ideia é tentar enxugar o máximo o
possível os gastos com logística.

Uma alternativa bem interessante
que as empresas bolaram é a distribuição de jogos online, e creio que nas próximas
gerações este tipo de distribuição se tornará mais comum.

Em eshops empresas podem cobrar, por
exemplo, 50 dólares em cada jogo e se livrar de tudo isso que eu mencionei ai
em cima, e de quebra se livrar de vários impostos incidentes sobre os produtos.
Muitos países no mundo possuem uma legislação fraca quanto a comercio online e muitos
não possuem tributação sobre produtos digitais. Além de todos os benefícios fiscais
que as empresas gozam, elas ainda podem atingir um publico maior fazendo
diferenciação de preço por região; A eshop da Nintendo é um exemplo bom disso.

Os produtos estão todos em Reais,
e não há correção do Dólar sobre os produtos, é certo que a Nintendo não tem o
mesmo ganho que os consumidores americanos ou Europeus, mas bem, é a nova
politica “antes ganhar pouco do que ganhar nada”, mesmo porque se as empresas
não derem um jeito para os consumidores “principalmente os sul-americanos” de
consumir, os consumidores não vão juntar centavinhos e comprar 1 jogo original,
eles vão comprar jogos pirata. E como eu disse anteriormente, “antes dinheiro
no meu bolso que no bolso dos outros”

Creio esta geração será muito
mais lucrativa que a geração passada por esses dois motivos, “enxugamento no
custo de produção de jogos com engines mais eficientes e enxugamento de custos
extras com logística e distribuição”. 

E todos ganham com isso, nós
poderemos consumir jogos melhores mais baratos e ajudar a indústria a crescer e
se tornar mais forte.

Espero que tenham gostado deste
artigo em 2 partes.

Até terça!