ALUNOS DA DISCIPLINA DE RELAÇÕES PÚBLICAS REALIZAM VISITA TÉCNICA JUNTO A CELPE EM PERNAMBUCO
Autor: Curso de Secretariado Executivo Bilíngue - UFPB | Publicado: 2011-11-13T19:21:00-08:00

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A turma da disciplina de Relações Públicas (RP) composta por alunos de Secretariado e Hotelaria, e neste semestre ministrada pela docente Luz Santos, realizou no último dia 09 de novembro visita técnica junto a Celpe (Grupo Neoenergia), em Recife – PE.
A visita teve como objetivo possibilitar aos alunos o conhecimento prática sobre algumas nuances relacionadas à função de relações públicas, tais como: identificação e segmentação de público alvo; estratégias para identificação da opinião do público; plano de relações pública e metodologias de campanhas envolvendo o RP, além de dialogar sobre algumas estratégias para o gerenciamento de crise e o impacto do marketing de relacionamentos.


A turma foi recebida por Fernanda Freire (Relações Públicas) e Rafaele Carvalho (Secretária Executiva), lideradas por Silvana Figueiredo, integrantes da equipe de comunicação e sustentabilidade da Celpe, que explanaram sobre ações estratégias de comunicação e relação com o público enquanto atividade meio, mas de grande impacto para o gerenciamento positivo da imagem institucional.

Ainda na visita, os alunos puderam conhecer a Divisão de Operações da empresa – um setor que funciona 24h e que é entendido como “o coração para manutenção da satisfação do cliente”.
Os discentes entregarão relatório da referida visita, cabendo destacar a curiosidade destacada pelas inúmeras perguntas realizadas durante a visita. 

Texto – por Luz Santos, docente de RP