Olhar: Empírico Experimental
Autor: Rodrigo Henrique | Publicado: 2011-12-09T12:01:00-08:00

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Abordagem Empírico – Experimental (Persuasão)



Ao contrário do que diz a Teoria hipodérmica, não existe uma
relaçaõ automática no processo de aceitação de uma “ordem” dada pela mídia.
Acontece sim um processo de persuasão do indivíduo, levando em conta seus
processos psicológicos intervenientes e a organização dessas mensagens.



O interesse em adquirir essa informação por exemplo, influi
muito na eficiencia dessas mensagens. Nessa época do ano, todos estão votlado
para o Natal, desde as empresas até os consumidores, por tanto o interesse é
grande em campanhas, filmes e todo o aparato que gira em torno da data.



Na mente do consumidor já está muito bem desenhado os
valores dessa data e&nbsp; isso tambem influi
na sua percepção, muitas pessoas atentam para os “valores corrompidos” das
campanhas de Natal, mas o quadro de referencia das mensagens é modificado e
estas são percebidas como “mas mensagens inocentes de Natal”.



Do outro lado temos figuras públicas, comunicadore,
referencias, artistas, grandes icones doando suas imagens e sua credibilidade
para propagar todos esses valores, o que só ajuda a seduzir ainda mais o
público. É só observar as mensagens de fim de ano da Rede Globo.