Top 3 Online Fashion Stores that I can't get out of my head
Autor: Tainá Busato | Publicado: 2012-01-20T16:28:00-02:00

I am constantly being bombed with new E-commerces all the time. There are some that remains a reference to me and some I wish they could be better. Sometimes these feelings get mixed up and I think I should invest more time in my own agency and start doing amazing e-commerce websites because they are fun to be built. So, either way, these are the Top 3 Online Fashion Stores that I can't get out of my head and why:

#1 Barney's - www.barneys.com

Created by the world top agency HUGE, Barney's has the most outstanding e-commerce website I have ever seem for its category (luxury department stores). The home page's interface is beautifully designed to be scrolled down to see the new and highlighted stuff instead of a cheap animated flash banner (who said this is the standard anyways?). You scroll down and it seems that new environments and heat waves are being presented to you (because of the different background colors that "banners" projects onto the screen).














Screen shots from Barney's taken by me &nbsp;20/01/12 - Reproduction



I promise to make a deeper analysis on Barney's e-commerce later on. There is lot of fun stuff in there, totally recommend a visit!



#2 Maison Martin Margiela - www.maisonmartingmargiela.com



I have recently noted that MMM&nbsp;continues their anti-fashion fashion manifesto in their e-commerce interface as well. While the whole world digs for Apple design standards (round corners, clear, brights or sober colors, very well thought typography etc), the fashion house goes the other way around. Featuring a PC inspired interface (old school Windows 95 style, I mean), it goes a long way down to show how cool&nbsp;is to not be cool at all. Powered by Yoox.com, it means the website is here to make money, so the courageous&nbsp;interface is really breaking paradigms in the luxury market.&nbsp;







My only critical observation: The Sales banner on the top right could have been a little more thought to match the rest of the interface. Nevertheless, in the middle banner there is a short intro video wishing you a happy 2012 :-)









How to not love this easy and clear PC shopping cart?! All in one window you can pay for your goods and get them shipped to your door. When I have $ 1,000 for a MMM dress I'll tell you how is the packaging and how it arrived.Screen shots taken by me today 01/20/12 - Reproduction
#3 Louis Vuitton - www.louisvuitton.com



Despite the long waiting for anything to happen in LVs highly animated website, I must admit that the way it presents its product is my new standard. Now the still images are an obscure past and must be&nbsp;buried and forgotten forever! The new hype is to make an impressive mini video of the product being used by a model in a real situation - who never had a hard time getting a cab friday night in Paris, right? Now, the following pages (product page and shopping cart) are slow to load and can be a knock off from the purchase. Visit Louis Vuitton's Vendôme Open Pump Shoe page to see the video and the product features.
























Screen Shots taken by me today 01/20/12 - Reproduction



Be sure to check the videos for the other days of the week in Paris. Everyday you'll find a Louis Vuitton shoe recommendation for your summer trip to the city of lights!



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