O Storytelling como uma ferramenta de Comunicação Interna
Autor: Veículos e Campanhas 2012 | Publicado: 2012-09-05T07:22:00-07:00

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Storytelling é a “arte de contar
histórias”. Essa estrutura de narrativa, com protagonistas, conflitos,
sequências de eventos com começo, meio e fim, e vários “climax”, existe há
muito tempo.&nbsp;



Os nossos ancestrais se reuniam
para contar a aventura de suas caçadas e, utilizando essa forma de narrativa,
conseguiam expandir suas histórias para seus descendentes, com o objetivo de transmitir
conhecimento e sabedoria. Tais informações, se estruturadas de acordo com esse
formato narrativo, serão guardadas com maior facilidade pelas pessoas. A
história tem que ser contada com emoção e com o intuito de divertir os seu
público.&nbsp;&nbsp;



&nbsp;Dentro do contexto de Comunicação Interna, é
importante perceber como o Storytelling pode ser utilizado como uma ferramenta estratégica
de comunicação adequada para se compartilhar conhecimentos.











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Nas empresas que sentem
dificuldades para captar a atenção de seus funcionários e fazê-los entender
todo o universo organizacional a sua volta, como os princípios, valores e a história
da organização pela qual trabalham, essa ferramenta torna-se uma das mais
viáveis. Além disso, o uso de diversas mídias para públicos específicos,
também é uma ótima forma de contar uma boa história para os seus funcionários.



&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; À medida que os fatos
organizacionais são contados por meio dessa narrativa fácil e divertida, fica simples
envolver o funcionário em torno de sua história e cultura empresarial. Essa
ferramenta pode ser utilizada através dos veículos de comunicação interna, como
a intranet, e-mail, cartas, bilhetes, ou até mesmo em rodas de amigos.&nbsp;



&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

Por: Fernanda Nuernberger 



Fonte: http://expressaorp.wordpress.com/2011/05/03/voce-sabe-o-que-e-storytelling/