Logotipo - 9º ano - 8ª série
Autor: Suellen | Publicado: 2011-05-05T03:57:00-07:00

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LOGOTIPO
É um desenho ou uma associação de palavras e desenho que representa uma marca, empresa, instituição ou produto.Também é chamado de logomarca e sua função é fixar a marca na mente do consumidor. Até as crianças pequenas dizem o nome do produto quando vêem logotipos.





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A COR NO LOGOTIPO

A cor é um aspecto muito importante de um logotipo. Ela pode ser calmante, excitante, sóbria, alegre... Depende da ideia que o artista gráfico quer transmitir sobre o produto ou a empresa.
 
As cores quentes, como o vermelho, o amerelo e o laranja, são excitantes. Elas são as preferidas no caso de produtos que lembram atividade, agitação e alimentação.





As cores frias como o azul-claro, o azul-escuro, o roxo, o lilás e o verde, são calmantes. Elas são as mais usadas quando se quer dar ideia de paz, tranquilidade, sossego.










Veja alguns logotipos ligados ao mundo das artes.