Minicurso Grandes Autores, Grandes Consultores sobre MKT 3.0, com Alberto Mistrello
Autor: Eventos e Eventos | Publicado: 2012-06-25T13:06:00-07:00

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Dia 27 de junho na Saraiva do Shopping Iguatemi Fortaleza às&nbsp;19h,
terá Minicurso com Alberto Mistrello abordando a visão Philip Kotler e mostra
porque o futuro está em criar produtos, serviços e empresas que inspirem,
incluam e reflitam os valores de seus consumidores-alvo.

Como o novo modelo de marketing - Marketing 3.0 - trata os
clientes não como meros clientes, mas como os seres complexos e multifacetados.
Estes, por sua vez, estão escolhendo produtos e serviços que satisfaçam suas necessidades
de participação, criatividade, comunidade e idealismo.&nbsp;



Vamos?