Cultura e sustentabilidade são protagonistas nos livros produzidos com papel sintético
Autor: Cristiane e Shaiany - Biólogas! | Publicado: 2012-12-28T08:30:00-08:00

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A
busca por soluções sustentáveis alimenta um mercado competitivo e cada vez mais
criativo. Dessa vez, a intenção é dar um destino inteligente para um resíduo que
aumenta a cada dia, se acumulando em aterros sanitários e lixões: o plástico
pós-consumo agora pode se transformar em livros!







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O selo verde
identifica produtos que&nbsp;

causam menos impactos ambientais
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No
Brasil, o primeiro livro certificado ambientalmente, lançado há 7 anos, foi o título "Intermitências da Morte" do prêmio Nobel de Literatura José
Saramago. O autor português fez questão de que toda a cadeia de produção, da
floresta de eucalipto à gráfica, fosse ambientalmente correta e tivesse o selo
verde. 




A
iniciativa foi vista com bons olhos pelas gráficas e editoras, hoje já são 600
títulos e por volta de 200 mil exemplares certificados de acordo com a
Companhia das Letras.




E
é claro, é gratificante saber que o nosso país abriga a primeira gráfica certificada da
América do Sul, que fica em Santo André, na Grande São Paulo. A empresa já distribuiu
5 milhões de livros feitos de matéria-prima certificada.&nbsp;






Mas o que é o “papel amigo da Natureza”?






O
material é fabricado a partir de prolipropileno e adquire aspecto semelhante ao
papel couchet. O produto final é de alta qualidade, pesa menos que o papel convencional, é impermeável, não amassa ou rasga, não há interferência na resolução de
desenhos e gráficos e ainda permite a escrita com caneta esferográfica,
caneta de ponta porosa e grafite. Outro
grande benefício é que a quantidade de
tinta utilizada na impressão chega a ser 20% menor em relação ao papel comum,
pois o plástico absorve menos tinta que o papel de celulose. Por fim, quando o
conteúdo do livro estiver defasado ou o estrago for muito grande, ele ainda
pode ser reciclado.


Livro didático de papel "amigo da natureza"







Por outro lado, o custo desse tipo de papel chega a
ser 30% superior ao papel convencional, fato que ainda torna pequena sua a
participação no mercado nacional. A boa notícia é que à medida que aumentar a
popularidade e a demanda pelo produto, a diferença de preço tende a cair
gradualmente. E já estamos nesse caminho, a produção
de livros certificados vem crescendo de 20% a 30% ao ano! E o governo tem
contribuído para esse crescimento, em 2010, um decreto presidencial
determinou que compras públicas de livros didáticos com tiragem acima de 200
mil unidades deveriam ser impressas em papel certificado.




A tecnologia utilizada na fabricação do papel
sintético é a mesma que a dos filmes flexíveis de polipropileno, um plástico de
fácil modelagem e coloração, utilizado na produção de embalagens de alimentos, tubos de carga de caneta esferográfica, rótulos e até prancha de
bodyboard.




Nas cooperativas, plásticos que já foram usados em sacolas,
embalagens e rótulos, são separados e triturados antes de se transformar em livros.
O papel sintético leva na composição 75% de embalagens plásticas descartadas pela população. Para cada tonelada produzida do Vitopaper (nome comercial da matéria prima), são em média 750 quilos de
plásticos a menos nos aterros. 




Como se não bastasse
essa inovação ser uma alternativa sustentável de preservação ao
meio-ambiente e fonte de renda para família envolvidas em
cooperativa, há ainda o grande benefício de transformar lixo em cultura!