Uma crise sem freio
Autor: Grupo Gestão da Reputação UFBa 2011.1 | Publicado: 2011-06-05T11:21:00-03:00

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 <![endif]-->  Olá leitores,  
  A Toyota se consolidou como uma das maiores montadoras nos últimos anos, porém alguns problemas de gestão podem ter atrapalhado seu crescimento.   
  Em fevereiro foi anunciado o segundo recall no ano. O problema seria nos freios do híbrido Prius, que poderia ocasionar acidentes. Alguns analistas consideram que esses problemas têm sido causados pela expansão acelerada da marca na tentativa de ultrapassar a GM como maior montadora mundial.  
  As dificuldades encontradas pela Toyota no último ano refletiram nas vendas. Nos Estados Unidos a redução foi considerável, porém no Japão a marca ainda é reconhecida como símbolo de qualidade e eficiência.    
  O vídeo abaixo ilustra os problemas vividos pela Toyota no último ano:
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Fontes:&nbsp;
http://jornalcidade.uol.com.br/rioclaro/colaboradores/rio_claro/55692-Toyota-em-crise
http://noticias.r7.com/economia/noticias/entenda-a-crise-que-atinge-a-toyota-no-mundo-20100209.html