Olhar: Teoria Hipodérmica
Autor: Rodrigo Henrique | Publicado: 2011-12-09T11:59:00-08:00

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Teoria Hipodérmica



O Natal funciona muitissimo bem na Sociedade de Massa. Esse
aglomerado de pessoas que expostas as mensagens da mídia respondem
automaticamente com um sim, indiscriminado e sem nenhum tipo de análise
crítica. 





O homem da sociedade de massa, antítese do homem culto se vê
nessa época do ano cercado por anúncios que brincam com os seus sentidos e&nbsp; seus valores, com suas crenças e sua relação
com a família e amigos.



Atomizados, sem possibilidade de interação, como poderiam
eles gerar qualquer&nbsp; tipo de reflexão
sobre o que lhes é exposto?



A fragmentação dos grupos sociais expos o indivíduo a uma
cultura global de consumo e facilitou para que se tornasse vitima dos caprichos
da indústria moderna.



O Papai Noel atira e acerta no alvo !



- Por Lucas Achiles