G1 - SI em Marketing
Autor: Prof. Rodrigo de Carvalho | Publicado: 2016-10-05T14:07:00-07:00

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FOCO da Atividade: Sistemas de Informação para Marketing



Atividade em grupo: duplas ou trios



Na lista de temas abaixo, combinar 4&nbsp; e construir
slides(Aproximadamente 4 ou 5)&nbsp; para uma apresentação de 10 minutos no dia
19/10. Presença Obrigatória, referências obrigatórias (wikipedia - proibida) .
Entregar também o&nbsp; arquivo da apresentação. O não comparecimento acarreta
em nota zero.


Objetivo: Apresentação de um plano de marketing



Aspectos para as análises:


Criar os objetivos do plano


Conceitos envolvidos

Por que resolveu combinar os itens escolhidos

Impactos dos temas no negócio das corporações

Custo x Benefício

Exemplo corporativo (caso)


Temas:


1)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Ética e Segurança da informação


2)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Excelência Operacional tecnológica


3) &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Aplicativos para dispositivos
móveis&nbsp;&nbsp;&nbsp;&nbsp; 


4)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Pesquisa de opinião – BI e datawarehouse


5)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Gestão de relacionamento com cliente –
Redes Sociais


6)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Software para&nbsp;Gestão de
recursos/insumos - ERP


7)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Gestão de processos/Projetos


8)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Uso de Software Livre nas corporações