Lista completa das cem marcas mais valiosas em 2011
Autor: Rodolfo Vasconcelos | Publicado: 2012-01-18T08:01:00-08:00





Lista das 100 marcas mais valiosas em 2011




RankPrevious RankBrandRegion/CountrySectorBrand Value ($m)Change in Brand Value

11United StatesBeverages71,8612%
22United StatesBusiness Services69,9058%
33United StatesComputer Software59,087-3%
44United StatesInternet Services55,31727%
55United StatesDiversified42,8080%
66United StatesRestaurants35,5936%
77United StatesElectronics35,21710%
817United StatesElectronics33,49258%
99United StatesMedia29,0181%
1010United StatesElectronics28,4796%
1111JapanAutomotive27,7646%
1212GermanyAutomotive27,4459%
1314United StatesBusiness Services25,3099%
148FinlandElectronics25,071-15%
1515GermanyAutomotive24,55410%
1613United StatesFMCG23,9973%
1719South KoreaElectronics23,43020%
1816FranceLuxury23,1726%
1920JapanAutomotive19,4315%
2022United StatesBusiness Services17,26216%
2121SwedenApparel16,4592%
2223United StatesBeverages14,5904%
2324United StatesFinancial Services14,5725%
2426GermanyBusiness Services14,54214%
2525United StatesSporting Goods14,5286%
2636United StatesInternet Services12,75832%
2731United StatesTransportation12,5366%
2829United StatesFinancial Services12,4371%
2930United StatesAlcohol12,2520%
3027SwitzerlandBeverages12,115-5%
3128SwedenHome Furnishings11,863-5%
3232United KingdomFinancial Services11,7922%
3333JapanElectronics11,7152%
3435United StatesFMCG11,3723%
3534JapanElectronics9,880-13%
3643United StatesInternet Services9,80516%
3739CanadaMedia9,5156%
3837United StatesFinancial Services9,091-3%
3944ItalyLuxury8,7635%
4045FranceFMCG8,6999%
4142NetherlandsElectronics8,6580%
4240United StatesFinancial Services8,620-3%
4341United StatesElectronics8,347-6%
4448SpainApparel8,0658%
4547United StatesBusiness Services8,0057%
4649GermanyDiversified7,9008%
4753GermanyAutomotive7,85714%
4838JapanElectronics7,731-14%
4946United StatesFMCG7,6091%
5050United StatesAutomotive7,4834%
5151United StatesFMCG7,1273%
5258FranceFMCG6,9369%
5356FranceFinancial Services6,6940%
5452United StatesFinancial Services6,634-4%
5557SwitzerlandFMCG6,6131%
5654CanadaElectronics6,424-5%
5759United StatesElectronics6,4145%
5855United StatesMedia6,383-5%
5963GermanyAutomotive6,17113%
6062GermanySporting Goods6,15412%
6165South KoreaAutomotive6,00519%
6260United StatesRestaurants5,9021%
6361United StatesBeverages5,604-3%
6470United StatesDiversified5,59819%
6564United StatesFMCG5,3766%
6669FranceLuxury5,35612%
6767GermanyFinancial Services5,3459%
6868SpainFinancial Services5,0885%
6973JapanElectronics5,04716%
7077FranceLuxury4,78118%
7171United StatesFMCG4,6723%
7272GermanyAutomotive4,5804%
7376United StatesLuxury4,4989%
7481NetherlandsEnergy4,48312%
7582United StatesFinancial Services4,47812%
7666United StatesInternet Services4,413-11%
7779FranceAlcohol4,3839%
7878United StatesAlcohol4,3197%
7974United KingdomFinancial Services4,2591%
8088United StatesComputer Software4,17015%
8183United StatesRestaurants4,0923%
8280SwitzerlandFinancial Services4,0902%
8375United StatesFMCG4,072-2%
8484United StatesApparel4,0402%
8590United StatesDiversified3,94510%
8685MexicoAlcohol3,9242%
8787GermanyFMCG3,8834%
8892United KingdomAlcohol3,8428%
8989United KingdomAlcohol3,8416%
90NEWJapanAutomotive3,819N/A
9193NetherlandsAlcohol3,8098%
9286SwitzerlandFinancial Services3,7990%
9395ItalyLuxury3,79410%
9494SwitzerlandFinancial Services3,7698%
95100United KingdomLuxury3,73220%
9697United StatesRestaurants3,66310%
97NEWUnited StatesDiversified3,651N/A
98NEWTaiwanElectronics3,605N/A
9991ItalyAutomotive3,5911%
10098United StatesAutomotive3,5127%





Fonte:&nbsp;http://www.interbrand.com