Campanha “Você em Equilíbrio” da Nextel
Autor: Veículos e Campanhas 2012 | Publicado: 2012-09-05T07:15:00-07:00

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Em 2009, a Nextel criou a
Campanha de Comunicação Interna “Você em Equilíbrio”, com o objetivo de
incentivar a qualidade de vida dos funcionários. Consciente sobre a importância
da comunicação com este público e de uma boa mensagem – chave, a Nextel
percebeu que deveria investir na qualidade de vida de seus colaboradores. A
primeira fase da campanha foi o incentivo na mudança de hábitos e sua
preocupação em deixar a rotina de seus funcionários mais saudável.



Em Agosto de 2009, a Nextel
investiu na segunda fase do programa, nomeada “Determinação”, passando para o
funcionário a responsabilidade da sua mudança de atitude. Os 6,5 mil
funcionários de todo o Brasil receberam uma caixinha com uma fita métrica, para
que eles pudessem obter suas medidas atuais e traçarem a meta que desejariam
alcançar.&nbsp;







&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Para dar um apoio a essa nova fase,
foi criado o portal “Você em Equilíbrio”, o qual serviu como canal importante
de diálogo entre o funcionário e a Nextel, assim como uma ferramenta que
proporcionou um bom relacionamento da empresa com o seu público interno.



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O site possuía um conteúdo
direcionado às necessidades apresentadas por seus colaboradores com dicas de
nutricionistas, artigos e formação de redes sociais de interesses comuns, o que
movimentou comentários sobre o programa.&nbsp;



Essa ferramenta também foi
utilizada como fonte de informação e trocas de experiências entre funcionários,
pois havia enquetes semanais sobre determinados assuntos, e o resultado das
enquetes eram utilizados como base para elaboração de ações futuras de
Comunicação Interna.



Essa preocupação da Nextel com a
saúde dos colaboradores criou um sentimento de pertencer em cada um deles,
proporcionando maior motivação e disposição.





Por: Fernanda Nuernberger





Fonte: http://expressaorp.wordpress.com/category/campanhas-de-comunicacao-interna/