Autor: Prof. Paulo Sampaio | Publicado: 2013-10-29T12:11:00-02:00



Nativos Digitais!

Este é o termo do momento. Pesquisas sobre este público são realizadas no mundo inteiro. As empresas querem entender como estão se comportando as crianças da era digital. E os dados são impressionantes. Segundo pesquisa recente realizada nos EUA, 38% das crianças com menos de 2 anos de idade utilizam dispositivos móveis, incluindo IPhones, tablets e Kindles. E mais, 72% das crianças com menos de 8 anos utilizam estes dispositivos para jogar, assistir vídeos ou utilizar apps. O tempo médio de utilização destes equipamentos é de 1h07min por dia. &nbsp;

E tem empresas que ainda entenderam o poder desta mídia e não desenvolvem estratégias de marketing para dispositivos móveis. E eu pergunto, até quando?





Survey: 38% of 2-Year-Olds Use Mobile Devices

Fonte:&nbsp;http://m.entrepreneur.com/article/229640&nbsp;-&nbsp;By Laura Entis|October 28, 2013









For children, playing with Tickle Me Elmo is so passé. Toddlers today seem to be spending more time playing with Elmo on a touchscreen.

Thirty-eight percent of children under the age of 2 have used mobile devices, including&nbsp;iPhones, tablets and Kindles, up from 10 percent in 2011,&nbsp;according to a survey by Common Sense Media, a nonprofit focused on advocating on behalf of children.

This trend encompasses a larger subset – kids in general are turning to mobile. Seventy-two percent of children under 8 have used a mobile device for playing games, watching videos or using apps, up from 38 percent in 2011. And kids are spending considerably more time on their mobile devices. For children who use mobile every day, they are spending on average one hour and seven minutes, an increase from 2011's findings of 43 minutes.

As mobile devices become a staple in U.S. homes -- 3 in 4 households own one up from about half in 2011 , it seems inevitable the amount of time kids spend on mobile devices will continue to increase.

Related:&nbsp;Why a 12-Year-Old Launched His Own Social Network

Yet, the American Academy of Pediatrics (AAP) has advised parents to fight this trend by limiting screen time. In fact, for children under two, the AAP recommends no screen time at all. But most parents are not heeding the AAP's advice, with children under two spending an hour a day in front of screens, according to the survey&nbsp;

Companies are looking to take advantage of this growing demographic. From education tools to games to short movies, the baby and children app space is buzzing with activity. Their marketing push seems to be working. Most kids are native technology users by the time they enter elementary school, with 8 out of 10 5-to-8-year-olds using mobile devices, compared with only half of all children just two years ago.

The study is based on a nationally representative internet survey of 1,463 parents with children under 8.

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Abraços, Prof. Paulo Sampaio