Newsletter: Comunicação Direta com o Cliente
Autor: Veículos e Campanhas 2012 | Publicado: 2012-09-05T07:30:00-07:00

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Newsletter,
de forma literal, pode-se entender como um “boletim de novidades”. É um veículo
de comunicação regular e periódico dirigido a clientes e clientes em potencial
de uma organização, de conteúdo formado por assuntos específicos juntamente com
ofertas de produtos e serviços da empresa.&nbsp;



Quando
utilizada de forma adequada, a Newsletter torna-se uma poderosa ferramenta de
comunicação interna, possibilitando a formação de um canal direto com os
colaboradores. É um veículo muito útil, barato e
ágil na hora de reunir informações gerais sobre a empresa, além do fato de
economizar papel.&nbsp;











O
grande objetivo da newsletter é criar vínculos com o leitor, gerando
conhecimento de marca, confiabilidade e identidade, estabelecendo um
relacionamento que irá estimular a realização de ações a longo prazo.



É fundamental
a relevância do conteúdo nesse tipo de veículo para que haja interesse na
leitura e na continuidade do seu recebimento. Caso contrário, se a newsletter
não oferecer nada de novo para seus leitores, torna-se apenas uma grande perda
de tempo e de espaço nas caixas de entrada dos colaboradores.





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 mso-para-margin-bottom:10.0pt;
 mso-para-margin-left:0cm;
 line-height:115%;
 mso-pagination:widow-orphan;
 font-size:11.0pt;
 font-family:"Calibri","sans-serif";
 mso-ascii-font-family:Calibri;
 mso-ascii-theme-font:minor-latin;
 mso-hansi-font-family:Calibri;
 mso-hansi-theme-font:minor-latin;
 mso-bidi-font-family:"Times New Roman";
 mso-bidi-theme-font:minor-bidi;
 mso-fareast-language:EN-US;}

<![endif]-->



Por: Eric Estringar



Fonte: http://umolharinterno.blogspot.com.br/2009/08/newsletter.html