Autor: Maria Regina Moraes | Publicado: 2012-04-25T15:22:00-06:00

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Assessoria 1

Faz duas semanas que mandei um e-mail para a assessoria de
imprensa das Lojas Renner. Aliás, para dois endereços citados no site da
empresa. Pedi informações sobre o memorial montado na recém-inaugurada loja da
Andradas, em Porto Alegre. Se o e-mail não voltou, deduzo que tenha chegado.
Mas resposta que é bom não veio nenhuma. Nenhum contato. Nadinha. 



Assessoria 2

Um dia li que a Cia Zaffari estava distribuindo aos clientes
as sacolinhas produzidas com o chamado plástico verde. Entrei em contato,
também por e-mail, com a assessoria de imprensa da empresa, pedindo algumas
informações. Prontamente me deram um retorno, perguntaram qual prazo tinham e, conforme
o combinado, recebi o que pedi. Este blog é modesto, mas a assessoria que
atende ao Zaffari nem ligou para isso.&nbsp;









Independência

Escrevi em duas oportunidades sobre a Cia Zaffari neste espaço
e mandei o link da Toca da MOM para algumas pessoas. Houve quem pensasse que
trabalho naquela empresa, o que não é verdade. É que um blog independente
permite que se escreva sem o compromisso de elogiar o que não vale a pena ou de
destruir aquilo – ou aquele – que por algum motivo incomode. Infelizmente, nos
tempos em que trabalhei em jornais, aprendi que muitos interesses precisam ser
levados em conta na hora de um texto ser publicado. Só a vontade de informar
uma pequena verdade não basta. 



Na batalha 1

Fui convidada para a coletiva que tratou da inauguração do
novo shopping e escrevi sobre isso. Simples assim. E sigo na batalha.



Dois pesos

Revi alguns colegas na coletiva. Como sempre, o pessoal de
TV, além de ver, gosta muito de ser visto. Acho que está no DNA deles. Outros, que
adoram falar que jornalista não perde uma boca-livre, desprezaram a coletiva da
manhã e foram direto para o coquetel oferecido à noite para convidados.
Publicaram o material que a correta assessoria de imprensa forneceu.&nbsp;







Fotos

Na foto do alto, o Dionei, da assessoria de imprensa que trabalha para a Cia Zaffari. Quando cheguei, ele até lembrava que havíamos conversado por telefone. Já a imagem acima mostra que o pessoal que trabalhou pela manhã&nbsp; foi bem recebido também com um excelente café.



Na batalha 2

Depois da coletiva, voltei logo para casa. Afinal, tinha de
preparar o almoço da filha. Acabei comprando uma lasanha pronta no caminho. E
sigo na batalha.