Biscoito do orgulho gay
Autor: BRUNO BRAGA | Publicado: 2012-06-27T18:53:00-07:00

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Algo me chamou atenção hoje, ao chegar em casa. Havia
chegado uma carta, cujo no da empresa eu desconhecia, mas estava direcionada à
minha pessoa. Achei estranho, mas logo me prontifiquei a ver do que se tratava.



Era da empresa Kraft Foods dizendo que entrei em contato
com o “SAK” [sic] e que teriam interesse de solucionar um suposto questionamento
que eu diz em 14/03/2012.

Fiquei durante alguns instantes tentando me lembrar,
quais seriam esses tais questionamentos, nada me veio à cabeça.



&nbsp;Até que ao ligar o
computador, e visitar o site da Folha, como de costume, vi uma notícia à
respeito de uma campanha sobre um “biscoito gay”, que teria gerado polêmica no
facebook, achei interessante e cliquei no link.



Ao ler a notícia, percebi que havia uma palavra que não
me era estranha, Kraft Foods. Que coincidência, não é?



Agora fico pensando com meus botões (risos). Vejo uma
campanha que gerou polêmica em uma rede social e no mesmo dia, recebo uma carta
da mesma empresa que eu nunca ouvi falar, é no mínimo duvidoso. Marketing? Ou
eu realmente fiz alguma reclamação sobre a marca que não me recordo? Pode até
ser, segundo consta na carta, meu questionamento foi no mês de março, como vou
lembrar?



Será que foi uma estratégia, esperar tanto tempo assim,
para enviar uma resposta a um suposto consumidor? Pois devido à demora, ele não
se lembraria mais do caso, mas fixaria em sua mente a marca da empresa. Talvez,
mas antes de finalizar essa postagem, decidi fazer uma pesquisa no Google, e descobri
que se tratava de uma reclamação que fiz sim, em março, de um produto que
comprei.&nbsp;



Agora a pergunta, por que só 3 meses depois deram atenção
ao caso? (Já nem lembrava mais, até porque, nunca mais comprei nada que pertencesse
a essa marca). E justo hoje, sair uma notícia da mesma empresa nos jornais?
Isso realmente foi uma grande coincidência. &nbsp;



Bom, após esse “puxão de orelha”, gostei muito da ideia
de existir um “biscoito gay”. Se realmente for lançado, eu comprarei! (risos)



Para conferir a notícia que saiu no site da Folha&nbsp;clique aqui.