Nome aos bois
Autor: Paulo Lencina | Publicado: 2015-11-11T11:21:00-02:00


&nbsp;





Nos anos
1980, os Titãs fizeram a música “Nomes aos bois", nela citava ditadores,
genocidas, torturadores, apoiadores de regimes totalitários, apresentadores de
programas policiais. São lembrados Adolf Hitler, Idi Amin Dada, Borba Gato, Gil
Gomes, Augusto Pinochet,&nbsp;Dulcídio Wanderley Boschilia,&nbsp;entre outros
seres nefastos. Lembrei dessa música ao perceber que a imprensa brasileira
simplesmente evita dizer o nome das empresas que causaram essa tragédia no
distrito de Bento Rodrigues, em Mariana, Minas Gerais.


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<!--StartFragment-->







<!--EndFragment-->

Apesar das
imagens impressionantes da devastação causada pela lama tóxica que continua a
descer pelo rio Doce e que agora se estende para o estado vizinho do Espírito
Santo, a imprensa cala-se quanto ao nome dos culpados desse crime ambiental,
social e econômico. Sempre que aparece é apenas a “empresa mineradora” ou
singelamente denominada "mineradora". Isso quando surge nos
noticiários, porque uma semana depois, o caso praticamente desapareceu dos
noticiários. Será que existe algum interesse comercial que se sobrepõe à
informação?





Sem nome aos bois: Folha de S. Paulo










Sem nome aos bois - vol. 2: Terra








Quase nota de rodapé uma semana depois: Globo.com





Pois bem, vamos dar nome aos bois: Samarco Mineração, joint
venture da Vale com a australiana BHP Billiton. Mas o que isso tem a ver com o
desaparecimento de seus nomes das noticias? Bem, a Vale teve um lucro líquido de R$ 2,8
bilhões ano passado e é um dos maiores anunciantes do Brasil. Pensemos que numa
época de crise – e mesmo sem ela – não é bom bater de frente com um gigante
como esse. Por isso tanto silêncio nos jornais, revistas, blogs, telejornais,
rádios e em todos os valentes flancos da valorosa imprensa nacional brasileira.
“Quem manda no jornalismo é o departamento comercial,&nbsp;ora bolas”, ouvi certa
vez numa redação quando o repórter reclamou que o seu texto saíra minúsculo e
quase perdera o sentido para entrar uma página de publicidade.&nbsp;




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<!--StartFragment-->





















<!--EndFragment-->

A história da ex-estatal Companhia Vale do Rio Doce é colada
com a história do Brasil. Resistiu à queda de Vargas, à volta de Vargas, ao
suicídio de Vargas, ao desenvolvimentismo de JK, ao golpe militar de 1964, à
ditadura dos generais, ao Cruzeiro, ao Cruzeiro Novo, ao Cruzado, ao Cruzado Novo,
à ORTN, ao bigode do Sarney, à ascensão e queda do Collor, às presepadas carnavalescas
do Itamar. Mas não resistiu às privatizações do Fernando Henrique Cardoso como
companhia governamental. Uma década depois de privatizada, a Vale retirou o
nome do rio Doce do seu nome e pelo jeito quer retirá-lo do mapa.