Imigrantes avançando fronteiras
Autor: Web Torres Comunicacao | Publicado: 2012-08-24T10:58:00-07:00


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A Torres
Comunicação, é responsável pelo novo projeto gráfico da Imigrantes, uma empresa
que atua no segmento de transporte e manutenção de cargas.



A marca
foi constituída com cores da bandeira italiana – que está ligada às origens dos
sócios da empresa -, duas setas: a vermelha indicando o problema do cliente e a
urgência que ele tem em resolve-lo e a seta verde indicando a solução do
problema e a rapidez com que ela é feita. Foram utilizadas também as fontes
retas e sem serifa dando a ideia de modernidade e letras em itálico mostrando
rapidez com que a empresa atua.



O
significado da palavra imigrantes foi um forte aliado para a criação do slogan,
pois imigrantes são pessoas que atravessam fronteiras; sendo asism surgiu:
‘Imigrantes Transporte e Logística. Transporte sem fronteiras’.