DA CRISE À ASCENSÃO
Autor: Sidney Aguiar | Publicado: 2017-02-03T16:21:00-02:00


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<![endif]-->Publicado no Jornal O
ESTADO DE SÃO PAULO em 04/02/2017 e&nbsp; Jornal da Cidade em 13/02/2017

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<![endif]-->





A
crise na indústria brasileira ocasionada, principalmente, pela corrupção e
falta de transparência na política partidária e empresarial, atingiu em cheio a
credibilidade e a cadeia comercial e produtiva do País. 

A
crise vivida no Brasil é histórica e sem precedentes, fazendo com que a forte
indústria brasileira, construída desde a década de 1960, esteja sofrendo
derrocadas violentas no período dos três últimos anos. Dizem os conhecedores,
que são nas crises que se oferecem as grandes oportunidades, e está sendo bem isso,
que um dos maiores grupos produtores de derivados bovinos do Brasil tem
alcançado. De origem familiar de pequenos pecuaristas, foi através de um
pequeno açougue instalado em Lençóis Paulista, no interior paulista, no começo da década de 1970, que iniciou a saga de ser atualmente, um dos cinco maiores produtores de carne bovina do Brasil.

A indústria que até alguns anos atrás só contabilizava
prejuízos devido a chamada “crise da carne”, crise originada pela suspensão da
importação de carne bovina brasileira pela União Europeia (EU), a partir de
2008, emergindo o País em uma crise no setor. Muitos frigoríficos brasileiros
foram vendidos para grandes grupos, que formaram grandes conglomerados
dificultando ainda mais a situação de pequenos e médios produtores de carne.

O grupo frigorífico lençoense também sentiu o enorme peso
da crise do setor e, a partir de 2010 passou seus piores momentos desde a
fundação do grupo, na década de 1970. Em poucos anos após esse momento
delicado, a empresa adotando uma postura corporativa transparente e
sustentável, conseguiu aumentar seu faturamento, estando atualmente alternando
entre a primeira e segunda posição entre os maiores faturamentos do polo
industrial de Lençóis Paulista. 

A organização empresarial lençoense conseguiu aumentar o
valor contábil e de mercado apostando em uma postura sustentável e mais aberta,
tanto com os parceiros comerciais, quanto com os parceiros sociais. Se formos
analisar do ponto de vista de valor agregado, que é o quanto a empresa
representa do ponto de vista social e ambiental, ela conseguiu acrescentar
cerca de 20% a mais no valor total da marca. A grande jogada corporativa do
grupo empresarial lençoense, que deu certo, foi renovar o sistema de
administração dos negócios, partindo para uma política moderna e aberta,
valorizando os relacionamentos corporativos.

O
conservadorismo corporativo é artigo de museu e para a história, não cabe mais
no desenvolvimento das políticas empresariais do século XXI. O conservadorismo
empresarial foi sepultado junto com o antigo sistema coronelista, que
predominavam nas empresas, e que deram lugar a um sistema de administração mais
aberta e que possibilita dar mais rentabilidade aos dividendos das empresas.