A importância da Redação Empresarial
Autor: Grupo Gestão da Reputação UFBa 2011.1 | Publicado: 2011-05-30T23:57:00-03:00

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 <![endif]-->  Olá leitores,   
  A redação empresarial e a reputação de uma empresa possuem uma relação íntima, uma vez que a reputação está associada a paradigmas e a boa escrita é um paradigma dominante no que tange à própria reputação.   
  É incompatível com uma corporação de renome uma ata, um memorando ou até mesmo um comunicado, redigidos de forma solta, sem seguir a normas de formatação e sem ser fidelizado à gramática.   
  As mensagens que circulam no ambiente empresarial devem ser redigidas de forma que elas sejam entendidas de forma clara, para que a comunicação possa ser a mais perfeita possível e isso possa contribuir para eficiência e a produtividade da corporação.   
  Vale também ressaltar a relação entre a empresa e o cliente, quanto maior a atenção com a comunicação escrita, maior credibilidade o cliente dará à instituição.   
  “Quem escreve bem, pensa bem, expressa com clareza suas idéias, apresenta argumentos convincentes, usa a força poderosa da linguagem”   
  Por isso, atenção na redação, senhores gestores.  
  Fonte:&nbsp;  http://www.unitoledo.br/anexos/paginas/98-Reda%C3%A7%C3%A3o%20Empresarial%20-%20Modelo%20NET.pdf&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;