Lançamento de Campanha "Cuide dessa Fortuna" pela Intertotal Comunicação e a Assoc. Terra Fértil
Autor: Assoc Prod. Orgânicos Terra Fértil do Brejo M Deus | Publicado: 2016-02-20T03:18:00-08:00

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<![endif]-->No dia 12 de Fevereiro de 2016 foi lançada uma Campanha Publicitária pela Intertotal Comunicação - Caruaru e a Associação dos Produtores Orgânicos Terra Fértil do Brejo da Madre de Deus contra o desperdício de alimentos.&nbsp;


Dr. Fábio César (IPA Caruaru), Jackson Carvalho e Gustavo Almeida (Intertotal), Aristóteles, Adriana e Beth (Terra Fértil)


Na sexta-feira, dia 12 de Fevereiro, foi de lançamento da campanha "Cuide dessa Fortuna", 
que pretende conscientizar a população sobre o desperdício de alimentos e
 o seu consumo de forma saudável. O trabalho é uma parceria com a 
Associação de Produtores Orgânicos Terra Fértil, de Brejo da Madre de 
Deus. 
A iniciativa da Intertotal faz parte de uma série de ações
 de contrapartida social já desenvolvidas, como a revitalização do Monte
 Bom Jesus e a celebração aos 20 anos da Apodec.



O Brasil está entre os dez países que mais desperdiçam comida no mundo. 
Isso porque 26,3 milhões de toneladas de alimentos têm o lixo como 
destino. Dados alarmantes que exigem de cada um de nós uma contribuição 
para reverter esse quadro. A campanha social “Cuide dessa Fortuna”, em 
parceria com a associação Orgânicos Terra Fértil, é a nossa forma de 
reforçar o debate.


Entrevista com Aristóteles Oliveira com o repórter do Rádio Jornal de Comércio 

Houve também entrevistas no Rádio Caruaru FM e no Rádio Liberdade FM sobre a campanha, além das Feiras Orgânicas realizadas pela Assoc. Terra Fértil em Caruaru.

Na campanha "Cuide dessa Fortuna" foram criadas três cartazes informando sobre o desperdício de Berinjela, Cebola e Pera, com dados do FAO, Organização de Alimentos e Agricultura da ONU. &nbsp; 



Foram criadas duas nova logomarcas da Associação Terra Fértil pela Intertotal Comunicação:


Nova logomarca dos 15 anos de fundação da Assoc. Produtores Orgânicos Terra Fértil (12.2000 - 12.2015)&nbsp;

&nbsp;

Nova logamarca da Assoc. dos Produtores Orgânicos Terra Fértil, criada pela Intertotal Comunicação.

Agradecemos o apoio da Intertotal Comunicação. Vamos cuidar desta fortuna - os alimentos orgânicos e não desperdiçar nada!