Estudo Dirigido I - Teorias Comportamentais e Motivação
Autor: Cláudio Marcio Magalhães | Publicado: 2017-03-15T14:28:00-07:00

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A Liga da Psicologia da Publicidade







1)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Façam GRUPOS (tentem manter o grupo da agência/PI/Tidir
do semestre anterior, se for caso – se assim for, coloquem a logo nos slides).



2)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Cada grupo irá apresentar sobre cada uma das teorias comportamentais/psicologia do
comportamento abaixo:



 

  
Temática

  
Data Apres. Manhã

  
Data Apres. Noite

  
Sugestões de Referências

 

  
Psicologia Behaviorista

  
21/03

  
20/03

  
Karsaklian, p. 26-27

 

  
Psicanálise I – Freud e Anna Freud

  
23/03

  
27/03

  
Karsaklian, p. 28-33, 40-41; O Livro da
  Psicologia, p. 92-99, 111 (Ilang), Ferreira 1 (Ilang)

 

  
Psicanálise II – Jung

  
23/03

  
27/03

  
Karsaklian, p. 28-33; O Livro da Psicologia, 102-107
  (Ilang), Ferreira 1 (Ilang)

 

  
Psicologia Humanista

  
23/03

  
29/03

  
Karsaklian, p. 33-38

 

  
Psicologia Cognitivista

  
28/03

  
29/03

  
Karsaklian, p. 27-28, 47-72, Castro (Ilang)

 

  
Psicologia Evolucionista

  
28/03

  
29/03

  
Ferreira 2 (Ilang)

 




3)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Façam uma pesquisa usando as referências do plano de ensino e outras que
encontrarem na internet, respondendo
a seguinte pergunta:



“Como a (uma
das temáticas acima) entende o que nos motiva?”



4)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Façam uma apresentação em power point, de até 20
minutos, contendo, no mínimo:

a.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
A resposta a questão;

b.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Principais teóricos encontrados;

c.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
As qualidades da teoria e a aplicabilidade hoje;

d.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Limitações da teoria;

e.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Explicar os objetivos de uma peça publicitária
pelos argumentos da teoria;

f.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Referências bibliográficas (exceto Wikipédia).



Tal esquema acima, inclusive, poderá ser utilizado para fazer o roteiro dos slides. Ou seja, com seis
slides, se resolve!



5)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Critérios de avaliação:

a.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
7 pontos pela pesquisa e apresentação

b.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
3 pontos uma autoavaliação do grupo sobre a
participação dos componentes.



6)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Enviar os
slides com o nome dos componentes do grupo para unacomportamento@gmail.com.


7) Alerta: os conteúdos apresentados pelos grupos e
acrescentados pelo professor vão fazer parte do Estudo Dirigido II (+ 10
pontos), que será realizado em seguida, e também SERÃO OBJETOS DE ESTUDO
da primeira prova da disciplina.

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8)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
À princípio, os grupos já estão se dividindo.



Mas podem mudar até o dia da apresentação, desde que não ultrapasse 7 alunos
(exceto quando comprovado que faziam parte da mesma agência/PI/Tidir do
semestre passado).
&nbsp;







Aqueles alunos que, porventura, não participem
desta atividade, farão parte de outra adiante, quando faremos um seminário
sobre grupos e classes sociais. Ninguem vai ficar para trás.