Autor: Alef Nunes | Publicado: 2012-10-01T02:48:00-07:00

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Marketing
político

As eleições estão chegando, e com elas as
propagandas políticas com os seus jingles. Propagandas essas que exaltam os
poucos trabalhos realizados pelo candidato; às vezes até de modo exagerado.

É no mínimo interessante se pensar como campanhas
políticas podem ser “salvas” através do projeto de marketing. A equipe do
candidato tenta elaborar da melhor maneira possível um plano de divulgação que
possa maquiar os atos falhos do político. O que normalmente dar certo. Foi o
que aconteceu com Fernando Collor de Mello, deposto da presidência&nbsp; por desvio de dinheiro. Fato que gerou grande
comoção pública, os jovens de cara pintados saíram às ruas para exigindo o
impeachment. O movimento deu certo, porém, Collor já esta de volta a política
como senador.

Como se ver o investimento em propaganda
dar certo e é essencial. Dados mostram que eleitores com baixa escolaridade
analisam somente a vida política recente do candidato; e quanto maior o nível
de escolaridade da população maior é o tempo de trabalho analisado do político.
Como o índice de educação no Brasil é baixo e consequentemente o nível de
criticidade também, as divulgações por mídia funcionam como verdadeiras
lavagens cerebrais.

Diante de tamanha influência que as
pessoas sofrem é preciso um grande senso de criticidade, para não votar no
candidato que tem a melhor música, mas no que apresenta o melhor projeto. &nbsp;&nbsp;

&nbsp;&nbsp;