O que esperar de 2014 na educação corporativa?
Autor: ubirajara neiva | Publicado: 2013-12-29T17:18:00-08:00

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Para tentar
responder a essa pergunta, lancei no blog nas últimas semanas uma enquete para
entender quais foram os principais desafios da educação corporativa em 2013.
Veja as opções:

a) Falta de planejamento

b) Alto volume de demandas para atender em
pouco tempo

c) Falta de uma cultura da educação

d) Orçamento insuficiente

e) Encontrar soluções de qualidade e baixo
custo

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 

Pelo que foi
respondido, temos um raio-x de 2013 que aponta, ainda, para a dificuldade em
aprovar orçamento suficiente para a área de educação nas empresas. Em seguida,
com o mesmo peso, a falta de planejamento, a falta da cultura e a dificuldade
em encontrar soluções de qualidade e baixo custo empataram nas opiniões. A opção
que obteve menos votos foi o alto volume de demandas para atender em pouco
tempo.



A enquete
apenas mostrou um pouco o que foi do ano que se encerra, mas traz também
informações importantes para considerarmos no novo ano de 2014. Um das
principais está associada à falta de planejamento. Sempre bato nessa tecla por
aqui e vale a pena insisitir. A criação da cultura da educação só será efetiva
se houver planejamento e, simultaneamente, um orçamento dedicado à área.



Saindo da
esfera estratégica, é importante também falar sobre os modismos que surgem e desaparecem
nessa área. O que tenho assistido é grandes corporações despertando para o
valor da educação e seu poder de transformação, abandonando, gradativamente,
os modismos que, por muitas vezes, atrapalham o amadurecimento da cultura
educacional nas empresas. E em 2014, espero que mais empresas percebam isso e apliquem seus recursos com mais inteligência. Há muitas soluções que não demandam tanto investimento e que são altamente efetivas, dadas as inúmeras possibilidades de integração ou criação de soluções híbridas.



Novas
tecnologias estão surgindo ou outras sendo incorporadas às práticas
educacionais, mas o foco não pode ser a tecnologia ou os processos e sim as
pessoas. A partir do momento em que as organizações centrarem suas ações na
aprendizagem e em como ela impacta e conduz as pessoas rumo a melhores resultados,
certamente haverá mais efetividade nos sistemas de educação corporativa.



E você? O que
espera da educação na sua empresa? Registre aqui sua opinião e compartilhe com
os outros leitores. E que 2014 seja um ano fantástico e com muito mais educação
para todos!

Ubirajara
Neiva

Gestor
de Educação Corporativa

www.e-lead.com.br

www.twitter.com/e_lead