Oficina de mídia: Publicidade
Autor: Anna Claudya | Publicado: 2012-06-29T20:08:00-07:00

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Oficina
de mídia: Publicidade






 

  
  
A

 



Publicidade
é uma atividade profissional dedicada á difusão pública de ideias associadas a
empresas, produtos ou serviços, especificamente, propaganda comercial.
Envolvendo varias áreas do conhecimento como criação, produção e veiculação de
peças publicitárias.

Foi,
porém, após a Revolução Francesa (1789), que a publicidade iniciou sua
trajetória até o seu estagio atual de importância e desenvolvimento.

São
várias as atividades humanas que se beneficiam com o uso da publicidade:
profissionais liberais como: médicos, engenheiros, artistas, etc. que divulgam
seus trabalhos.

Os
recursos mais utilizados para fazer publicidade são: outdoor, banner, anúncios,
televisão, radio, cartazes, etc. A linguagem dos anúncios normalmente adapta ao
perfil do publico ao qual eles se destinam.

O
anuncio publicitário tem como finalidade persuadir o leitor a consumir um
produto ou aderir a uma ideia. A publicidade ajuda a identificar o significado
e o papel dos produtos fornecendo informação sobre marcas, companhias e
organizações, ajuda a vender um produto e constrói a reputação de uma marca ou
empresa. 

De
que forma utilizar-se dessa mídia na Educação? As faculdades anunciam
inscrições para vestibular, escolas oferecem seus serviços, etc. 

Portanto,
a Publicidade estimula a concorrência, a criatividade, a atenção, o consumo,
etc. e faz parte do nosso dia a dia.