Geração Y
Autor: Ari Junior | Publicado: 2012-09-26T06:06:00-07:00


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&nbsp;&nbsp;&nbsp;







&nbsp;&nbsp; Eles já foram acusados de tudo: distraídos, superficiais e até egoístas. Mas se preocupam com o ambiente, estão sempre conectados, são inovadores, têm fortes
valores morais e estão prontos para mudar o mundo. Segundo pesquisas, os jovens da 
Geração Y, nascidos entre 1980 e 1999, já dominam 30% do mercado de 
trabalho no Brasil e iniciam uma silenciosa transformação no mundo 
corporativo.&nbsp;&nbsp;



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<![endif]-->&nbsp;&nbsp; Com
20 e poucos anos, esses jovens são os representantes da chamada Geração Y, um
grupo que está, aos poucos, provocando uma revolução silenciosa. Sem as
bandeiras e o estardalhaço das gerações dos anos 60 e 70, mas com a mesma força
poderosa de mudança, eles sabem que as normas do passado não funcionam - e as
novas estão inventando sozinhos.&nbsp;&nbsp;



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<![endif]-->&nbsp; Concebidos
na era digital, democrática e da ruptura da família tradicional, essa garotada
está acostumada a pedir e ter o que quer.&nbsp; Nessa
etapa, "busca de significado" é a expressão que dá sentido às coisas.
Uma pesquisa da Fundação Instituto de Administração (FIA/USP) realizada com
cerca de 200 jovens de São Paulo revelou que 99% dos nascidos entre 1980 e 1993
só se mantêm envolvidos em atividades que gostam, e 96% acreditam que o
objetivo do trabalho é a realização pessoal.&nbsp;<!--[if gte mso 9]>
 
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&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; "VAMOS
MUDAR O MUNDO!" 

&nbsp;&nbsp; Nos últimos 60 anos, três gerações marcaram época e mudaram os valores e o
jeito de a sociedade pensar. Agora é a vez da abusada Geração Y.



TRADICIONAIS (até 1945)
&gt;&gt;&gt; É a
geração que enfrentou uma grande guerra e passou pela Grande Depressão. Com os
países arrasados, precisaram reconstruir o mundo e sobreviver. São práticos,
dedicados, gostam de hierarquias rígidas, ficam bastante tempo na mesma empresa
e sacrificam-se para alcançar seus objetivos.&nbsp;



&nbsp;BABY-BOOMERS (1946 a 1964)
&gt;&gt;&gt; São os
filhos do pós-guerra, que romperam padrões e lutaram pela paz. Já não
conheceram o mundo destruído e, mais otimistas, puderam pensar em valores
pessoais e na boa educação dos filhos. Têm relações de amor e ódio com os
superiores, são focados e preferem agir em consenso com os outros.



&nbsp;GERAÇÃO X (1965 a 1977)
&gt;&gt;&gt; Nesse
período, as condições materiais do planeta permitem pensar em qualidade de
vida, liberdade no trabalho e nas relações. Com o desenvolvimento das
tecnologias de comunicação já podem tentar equilibrar vida pessoal e trabalho.
Mas, como enfrentaram crises violentas, como a do desemprego na década de 80,
também se tornaram céticos e superprotetores.



GERAÇÃO Y (a partir de
1978) &gt;&gt;&gt; Com o
mundo relativamente estável, eles cresceram em uma década de valorização intensa
da infância, com internet, computador e educação mais sofisticada que as
gerações anteriores. Ganharam autoestima e não se sujeitam a atividades que não
fazem sentido em longo prazo. Sabem trabalhar em rede e lidam com autoridades
como se eles fossem um colega de turma.

Fonte: http://revistagalileu.globo.com/Revista/Galileu/0,,EDG87165-7943-219,00-GERACAO+Y.html&nbsp;