2013 12 06 - GANGNAM STYLE: A LINGUAGEM DO VIDEOCLIPE QUE QUEBROU O RECORDE DE UM BILHÃO DE VISUALIZAÇÕES NO YOUTUBE
Autor: Eugênio Cidade | Publicado: 2014-01-26T21:04:00-02:00




2013 12 06 -Monografia Gangnam Style


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<![endif]-->Monografia
de conclusão de curso apresentada por EUGÊNIO CONY FARIA CIDADE, em 06/12/2013, como requisito para a aprovação ao grau de
Bacharel em Comunicação Social, na Faculdade
de Comunicação, no curso de Comunicação Organizacional da Universidade
de Brasília.
O trabalho foi aprovado com a menção SS.
Em 12/12/2016 o número de acessos à página de Gangnam Style chegou a 2.707.377.535 visualizações.
Disponível em: &lt;https://www.youtube.com/watch?v=9bZkp7q19f0&gt;. Acesso em: 12 dezembro 2016.
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RESUMO




"Desde a criação do canal YouTube em 2005, a indústria
cultural o usa gratuitamente para a veiculação de seus videoclipes. Postados na
Internet, os videoclipes alcançam uma quantidade de visualizações jamais
sonhadas pelos vídeo makers. Gangnam Style, uma criação musical do ídolo e rapper
de K-pop (gênero musical sul-coreano) Park Jae-Sang - Psy é o videoclipe mais
visto da história do YouTube, do iTunes e da Internet, com mais de um bilhão e
setecentos e oitenta e oito milhões de acessos, desde quando foi publicado pela
primeira vez no YouTube, em 15 de julho de 2012, até outubro de 2013. Uma
pesquisa exploratória sugere que os elementos constitutivos da linguagem
audiovisual utilizada pelo videoclipe sul-coreano extrapolaram as barreiras
linguísticas mundiais, e podem ter determinado sua popularidade no mundo
inteiro, em menos de um ano. Este projeto estuda a linguagem do videoclipe
Gangnam Style com o objetivo de perceber quais indícios são responsáveis pelo seu
sucesso."