A Revolução dos Cliques
Autor: Nettão Cambiaghi | Publicado: 2013-05-18T14:37:00-07:00

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Revista Vitrine da Joia

Ano 03 - 006 - Maio 2013

Página 32





A Revolução dos Cliques

Netto Cambiaghi 

&nbsp; 



Uma revolução acontece neste
exato momento no mercado em que sua empresa atua. Um movimento sem volta, onde
o comportamento do consumidor é definido pela inovação, bits e redes sociais.
Uma revolução rodeada de aparatos tecnológicos, onde prova que Marshall Mcluhan estava correto sobre o
conceito de Aldeia Global, mostrando
o progresso da tecnologia e elevando o relacionamento entre seres humanos. Este
conceito mostra um mundo interligado, com estreitas relações econômicas,
políticas e sociais. 






Hoje a internet dita as
principais tendências da moda, estilo, viagens, onde esta grande rede digital
se transforma em um enorme banco de dados, no qual empresas podem estudar
sociologia através dos fenômenos do comportamento humano que ocorrem nas redes
sociais através da ligação dos indivíduos em grupos e movimentos sociais.





Entretanto, a principal indagação
não é se a sua empresa está inserida na
internet e nas mídias sociais, e sim, como ela está fazendo proveito desta magnifica
ferramenta digital de maneira correta? 






Nunca foi tão fácil criar uma
conta no Facebook, Twitter, Intagram e sair distribuindo opiniões, apresentando produtos e
elogiando o “próprio peixe”. No entanto, para navegar é necessário ter
responsabilidade,&nbsp; consciência e
conhecimento, pois a linha entre liberdade de expressão e a falta de
responsabilidade é tênue, podendo prejudicar sua marca e principalmente sua
reputação digital. 






Há pouco tempo, presenciamos
acontecimentos negativos para os artistas, políticos e empresas, os quais tiveram
sua imagem prejudicada pelo modo de interação na rede, complicando sua
reputação. E, por causa disso, tenho certeza: Você não quer estar na internet
ao menos você queira tirar proveito dela. Certo? 






E a situação atual? O ano de 2013
está passando muito rápido e as tendências digitais estão aumentando consideravelmente.
A obrigação das empresas de estar nas mídias sociais já passou. Isso é velho, é
“chover no molhado”.&nbsp; E como diria Clay Shirky, “Uma revolução não acontece quando uma sociedade adota novas
ferramentas. A revolução acontece quando a sociedade adota novos comportamentos.”,
aconselho utilizar o meio digital com inteligência, buscando respostas de novas
questões onde humildemente não pensamos, mas agora se tornou novo. 



Por isso, concordo com o pensamento de Gary Hamel, dizendo que à medida que o ritmo das mudanças se acelera cada vez mais as empresas
encontram-se na contramão da curva da mudança. 










Vamos agir?