Evento: Uma ótima ferramenta.
Autor: Spoof - As Melhores Ofertas a Toda Hora | Publicado: 2011-11-23T08:42:00-08:00

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Das ferramentas atuais de marketing, uma das que são pouco citadas é o Evento. Uma estratégia muito bacana, geralmente utilizada para lançamentos de produtos e inaugurações de estabelecimentos, sempre é de grande valia e atrai os consumidores.Um grande e produtivo evento, sempre é realizado a partir de um mix de ações, como as promocionais, culturais e sociais, e quando aliado a tática de trazer ao seu público-alvo algum tipo de experiência, é sucesso na certa.Como em tudo no marketing atual, o grande sucesso é a ousadia: Do que seu target gosta? O que iria surpreendê-los? Afinal o evento é um dos poucos momentos de proximidade razoável, onde você tem a oportunidade de testar algumas ações, e tem mais base de como se relacionar.Lembre-se também que evento é para público interno e externo. Mas isso dá assunto para outro post...! Use e Abuse dessa ferramenta! ;)