Autor: diego santos | Publicado: 2010-11-13T19:11:00-02:00

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Do ponto de vista tecnológico..
}&nbsp; O CRM é um software que captura, processa, analisa e distribui dados, como nos outros sistemas;  }&nbsp; O cliente é o centro do modelo de dados e todos os relatórios e consultas têm o cliente como porta de entrada;  }&nbsp; &nbsp;Integrando os módulos de automação de vendas, gerência de vendas, telemarketing e televendas, serviço de atendimento e suporte ao cliente, automação de marketing, ferramentas para informações gerenciais, Web e comércio eletrônico;  }&nbsp; Possibilita traçar estratégias de negócios voltadas para o entendimento e antecipação das necessidades dos clientes atuais e potenciais de uma empresa.