Empreendedorismo
Autor: Arte de Fazer e Reciclar | Publicado: 2011-03-29T10:00:00-07:00

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 <![endif]-->  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Uma das definições mais aceitas hoje em dia é dada pelo estudioso de empreendedorismo, Robert Hirsch, em seu livro “Empreendedorismo”. Segundo ele, empreendedorismo é o processo de criar algo diferente e com valor, dedicando tempo e o esforço necessários, assumindo os riscos financeiros, psicológicos e sociais correspondentes e recebendo as consequentes recompensas da satisfação econômica e pessoal.  <!--[if gte mso 9]>     Normal   0         21         false   false   false      PT-BR   X-NONE   X-NONE                                                     MicrosoftInternetExplorer4                                                   <![endif]--><!--[if gte mso 9]>  <w:LatentStyles DefLockedState="false" DefUnhideWhenUsed="true"
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 <![endif]-->  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; E quais são as atitudes básicas que todo e qualquer empreendedor deve ter, inclusive você?Perfil do empreendedor:    &nbsp;Para Meredith, Nelson e Nech “ Empreendedores são pessoas que têm a habilidade de ver e avaliar oportunidades de negócios; prover recursos necessários para pô-los em vantagens; e iniciar ação apropriada para assegurar o sucesso. São orientadas para a ação, altamente motivados; assumem riscos para atingirem seus objetivos”.  O empreendedor tem um novo olhar sobre o mundo à medida que presencia a evolução. Valoriza suas experiências, valoriza seu valor, tomando decisões e decisões acertadas. Abre novas trilhas, explora novos conhecimentos, define objetivos e dá o primeiro passo.
De acordo com Gerber, o&nbsp;século XVIII&nbsp;foi marcado por grandes modificações nos processos industriais. A revolução industrial teve início no&nbsp;século XVII, se caracterizando pela mudança dos processos produtivos que eram feitos manualmente e passaram a ser feitos por máquinas. Essa época modificou ou transformou os meios de produção, as relações econômicas, as relações sociais e as relações culturais. Como conseqüência aconteceu a divisão do trabalho, a produção em série e a urbanização. O homem passou a ser visto como uma máquina produtiva e não como gente.Procurando cada vez mais a eficácia, surgiram os grandes pensadores aliados aos interesses dos empresários. Cenários com novas estratégias. Fala-se em&nbsp;marketing&nbsp;e relações humanas. As idéias de Taylor imperam, porém o consumidor se faz ouvir, surgindo a segmentação do mercado de Sloan: a diversidade, modelos específicos para usuários diferentes. Ela foi colocada em cheque com o mundo da informática, com a nova visão de mundo. Ouviu-se, então, Peter Drucker, considerado o pai da gestão. Colocou-se de lado o mecanicismo e surgiu a preocupação com o indivíduo. Descobriu-se que, para o bom desempenho, auto-estima é vital. Com as tecnologias de informação, o homem passa a ser o centro das atenções.Características do empreendedor:       1)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Visão;2)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Criatividade;3)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Senso de oportunidades;4)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Iniciativa;5)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Coragem;6)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Decisão;7)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Capacidade de assumir riscos;8)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Positividade;9)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Firmeza;10)&nbsp; &nbsp;Liderança;11)&nbsp; Atitude de respeito humano;12) Capacidade de organização e direção;13)&nbsp; Inovação;14)&nbsp; Foco;15)&nbsp; Persistência e Objetivos definidos;16)&nbsp; Capacidade de buscar a satisfação do cliente;  
Dificuldades enfrentadas  A)&nbsp;&nbsp;&nbsp; Jornada de trabalho maior que o assalariado e menos tempo pra família  B)&nbsp;&nbsp;&nbsp; Sem direitos trabalhistas e férias remuneradas, menos tempo para férias  C)&nbsp;&nbsp; Independência de patrões e chefes e dependência de fornecedores, clientes, funcionários, bancos, etc  D)&nbsp;&nbsp;&nbsp;&nbsp; Isolamento versus união faz a forca  E)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Centralização do poder: Dividir o poder não sobrecarrega o dono  F)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Fragilidade: diante das circunstancias e menor poder de fogo diante das grandes organizações diante de clientes e fornecedores  As atitudes básicas do empreendedor estão nas respostas, e na concistência entre essas mesmas respostas, a estas perguntas:  1.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Você sabe quem você é?  Conhecer quem você é, conhecer a si e respeitar o seu eu, suas emoções e seus sentimentos, sua postura frente à vida, é assim que se inicia uma boa pessoa e, conseqüentemente, um bom empreendedor. Para tratar bem o próximo e entender bem o próximo, o primeiro passo é entender bem de você e tratar bem você.  2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Você sabe onde você está?  Conhecer o terreno onde você pisa, as pessoas com as quais você trabalha e depende, o ambiente competitivo onde você está se estabelecendo.  3.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Você sabe onde você quer ir?  Ter claro o ponto de chegada, o objetivo e a visão do futuro que você quer alcançar.  4.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Você planeja a sua caminhada?   Sabendo quem você é, onde você está e com quem você está, e onde quer ir, só resta planejar a caminhada, juntar os recursos humanos, materiais e financeiros para empreender a jornada, com o tempero da sua vontade e da sua determinação de percorrer este caminho.  5.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Você vaià luta?  É necessário, a cada momento, dar um passo à frente e, na soma dos passos, dirigir os seus esforços para a concretização do seu objetivo, da sua visão.  6.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Você aprende caminhando?  Nesse percurso você há de ter a humildade de aprender com os fatos, e de se adaptar àquilo que não pode vencer, pois o seu objetivo não é ganhar batalhas, mas vencer a sua guerra. O empreendedor sabe que a guerra não tem fim, todo o dia é dia de aprender e se reformular para atender o mercado em mutação cada vez mais acelerada.  
POR ONDE COMEÇAR?&nbsp;  Comece sempre do começo. E o começo é o ponto onde você escolheu iniciar.  
QUAL A PRINCIPAL CARACTERÍSTICA PARA QUE EU E O MEU NEGÓCIO&nbsp;CRESÇAMOS?
Aprender, a humildade de aprender; SEMPRE. O básico, sempre, é defrontar-se com os fatos.  Acredite em Deus, mas feche a porta da casa e do carro. Peça dados e fatos a todos os que não forem Deus. Percepção e boa vontade são ótimas entre amigos; já profissionais trabalham com dados e fatos observáveis, e observados.  
E SE EU ERRAR?  Errar faz parte do jogo. Aproveite sempre a oportunidade do erro para aprender. Por isso que o ponto inicial é aquele que você escolher: poderia ser outro, mas na dúvida, comece já e meça. Acertou, vá em frente. Errou, verifique as razões, aprenda e reinicie.  O importante, o mais importante é a atitude de humildade para a percepção do erro. A percepção do erro cria a oportunidade do aprendendizado. Já acertar e persistir no acerto conduz à excelência.  
ERREI! E Agora?  Aprenda sempre, no erro e no acerto.