FORD: Viva o velho! Viva o novo!
Autor: was | Publicado: 2010-11-11T16:51:00-08:00

Quando  pensamos nos primórdios da indústria de automóveis a FORD é um dos  primeiros nomes que vem à nossa mente. Henry Ford foi o idealizador da  maior revolução industrial da época: a transição de um trabalho manual,  artesanal para a linha de montagem.&nbsp;É  por isso que escolhemos a FORD, pois achamos que é muito claro sua  passagem pelas 3 etapas que vamos discutir: Empresa 0.0, 1.0 e 2.0.

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FORD Motor Company
      Empresa 0.0  
      - Baixa variabilidade, apenas um modelo de carro, apenas uma cor.
- Linha de montagem: cada funcionário é apenas uma peça no sistema.   Descartável. 
- Baixa integração com os clientes. 
- Baseada em comando e controle. 
- Baseada em autoridade.  


      Empresa 1.0  
      - Mercado Global. 
- Baixo custo de produção (escala).
- Vários modelos e configurações variadas. 
- Personalização e adaptação às necessidades de cada mercado.
- Redes corporativas
- Processos na Internet
- Cliente monta seu carro na Internet. 
- Formulário de "Avaliação" do veículo pós-compra.   


      Empresa 2.0  
      - Baseada na colaboração de funcionários e clientes.
- Aberta, transparente (Aceita e publica críticas de clientes).
- Conectada: Blog para clientes postarem opiniões
- Flexível, adaptável
- Preocupação Ambiental (carros menos poluentes, elétricos)