Filantropia ou Responsabilidade social? Desde o início uma relação confusa
Autor: KLL | Publicado: 2011-10-18T09:19:00-07:00

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Quando se fala em responsabilidade social empresarial, logo nos vem a cabeça ações sociais promovidas por organizações privadas. Durante a última aula de legislação e ética em RP, a segunda equipe a se apresentar expôs o assunto “O contexto histórico na mudança do sentido e a agenda em expansão: mantendo-se a visão crítica”, pode demonstrar que esta visão de Responsabilidade Social é algo histórico.Até o início do século XIX o conceito “Responsabilidade Social Organizacional” não existia, ele começou a ganhar espaço a depois da Grande depressão, vivida principalmente no s Estados Unidos e com repercussão mundial. Logo após a grande depressão surgia a filantropia, a partir da qual se deu o início do conceito de responsabilidade social.Desde seu surgimento a responsabilidade social tem sido tema de várias pesquisas, eventos acadêmicos e profissionais. Os estudos a respeito deste assunto ganharam espaço bem como as mudanças em volta de seu conceito e sua aplicabilidade por parte das organizações.Mais que um ato filantrópico as ações de responsabilidade social organizacional vão além de ações sociais e apesar de haver controvérsias a respeito dos interesses envolvidos na aplicação da responsabilidade social pelas organizações, o texto apresentado pela dupla Rodrigo Abinader e Genilson Figueira ainda cita as premiações das empresas por projetos de responsabilidade social. E ainda, diz que o verdadeiro compromisso das organizações com a responsabilidade social, no Brasil, pode ser de grande valia para o desenvolvimento socialA apresentação da dupla instigou-nos a pensar sobre quais interesses podem estar por traz das ações sociais promovidas pelas empresas, seria apenas estratégias de marketing que visam por a empresa nas mídias, “dar o que falar” e com isso permanecer na memória dos clientes ou se de fato existe a boa vontade e o compromisso social.Mesmo com tantos estudos e a evolução do conceito de Responsabilidade Social, ainda hoje, a questão da filantropia é muito confundida com o verdadeiro sentido da RS nas organizações. Para que esse cenário seja mudado as empresas devem ter consciência de sua função social e não somente fazer ações filantrópicas em busca de aceitação social e posicionamento de mercado.

&nbsp; Por Laiana e Luana