ORKUT, FACEBOOK E TWITTER
Autor: Pardinho | Publicado: 2012-12-17T14:20:00-08:00

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&nbsp;Para onde vão as redes sociais?









Primeiramente,
considero importante definirmos o que são essas chamadas redes sociais e a sua
importância (ou não) no cotidiano das pessoas e suas influências nas áreas
pessoal, profissional e social.&nbsp; Vale
lembrar que a internet, pela sua mágica em aproximação das pessoas, onde a
comunicação&nbsp; instantânea (depois do
telefone) ela têm a capacidade de “diminuir” as distâncias entre as pessoas,
governos, empresas. É sabido que ela altera a maneira como hoje as pessoas se
relacionam, assim como modifica os hábitos de consumo&nbsp; da sociedade.&nbsp;
Isto posto, lembrando a história recente da rede mundial de computadores
(internet), a febre começou na troca de emails, nos fóruns, salas de bate papo
virtuais, Mirc, ICQ, seguidos pelo comunicador instantâneo da Microsoft, quase
de uso massificado, conhecido como MSN, ou Messenger.&nbsp; Ademais, o Orkut, pode-se dizer que foi uma
evolução das salas de bate papo, onde a identificação de quem “está do outro
lado” é&nbsp; (pelo ao menos em tese)
obrigatória. O anonimato seria vedado, garantindo um pouco mais de segurança
para quem procurava conhecer pessoas através da rede.&nbsp; Seu nome é originado no projetista chefe,
Orkut Büyükkokten, engenheiro turco do Google. Tais sistemas, como esse adotado
pelo projetista, também são chamados de rede social, daí sua origem.&nbsp; Já, o facebook, uma novidade ainda para
muitos,&nbsp; criado em&nbsp; 4 de
fevereiro de 2004,&nbsp; foi fundado por Mark
Zuckerberg e por seus colegas de quarto da faculdade Eduardo
Saverin, Dustin Moskovitz e Chris Hughes.&nbsp; Estimam-se que existam quase um milhão de
usuários nesta rede, tornando-se um fenômeno inédito de adesões de usuários.
Vale lembrar também que sites&nbsp; da Google,
como seu mecanismo de pesquisa, o compartilhamento de vídeo conhecido como
Youtube,&nbsp; são serviços mundialmente
conhecidos e recordista em acessos, se tornando verdadeira máquina de fazer
dinheiro para seus fundadores-proprietários, haja vista, que&nbsp; essas empresas vendem publicidade e, aos
poucos, procuram integrar o comércio eletrônico com as chamadas redes sociais,
por uma razão evidente, isto é, onde as pessoas “estão” na internet, é onde
elas poderão receber ofertas de produtos e serviços. Sob esta perspectiva, o
potencial do e-commerce é muito grande, quando essas ferramentas são aliadas a
política de marketing de uma companhia. A mídia especializada, inclui na categoria
de redes sociais também o Twitter que, na minha opinião de maneira equivocada.
Já este serviço, o número um na escolha de celebridades, políticos famosos ou
mesmo artistas tem a característica de disseminação de um texto curto, na
maioria dos casos, via mensagem de texto no limite de 140 caracteres. Penso que
ele é interessante para agências de notícias e às personalidades citadas, quero
dizer, as pessoas que estão diretamente preocupadas com a formação de opinião,
como a profissão de jornalistas, por exemplo.&nbsp;
Agora voltando para a pergunta título deste artigo, penso que a resposta
vai depender, diretamente da adesão (e sua conseqüente popularização) dos
Tablets (rodando MAC OS, Android, Windows Phone ou Windows 8). Penso&nbsp; que um assunto (rede social) está diretamente
relacionado ao outro. Mais uma vez, nossa geração tem acesso às informações que
circulam na rede de maneira cada vez mais instantânea e massificada. A melhor
escolha continua sendo fazer uso do bom senso, para um uso moderado dessas tecnologias,
para também preservarmos os bons hábitos como a leitura de um bom livro ou um
passeio ao ar livre. Para esta edição é só pessoal. Boa leitura e até a
próxima.