Entrevista com Kate Sullivan: PR and Fashion Market
Autor: Danielle Abade | Publicado: 2010-02-18T11:06:00-02:00

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Desde a sua criação, este blog tem como objetivo central a integração de idéias por meio da discussão de relações. Acreditamos que para que haja evolução dentro do universo corporativo, o intercâmbio de informações é primordial. Não há como estar cercado de novidades todos os dias e não atentar para o fato de que o tempo está passando e podemos perder muito ao estacionar a mente e o corpo, sem o mínimo de interesse no cenário que vivemos. 
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Mantendo a coerência do “Discutindo Relações”, tenho o prazer de publicar a entrevista com a Relações Públicas americana Kate Sullivan. O intuito inicial é propiciar a oportunidade de entendermos um pouco como é o mercado além das fronteiras brasileiras. Para quem não conhece Kate, não perca a oportunidade de visitar o site de sua agência, a KickPR. Só para introduzir, Kate trabalha com moda e Relações Públicas em Nova York. Uma combinação que me chamou a atenção e despertou curiosidade em alguns aspectos. Sua estratégia consiste em trabalhar com designers novos no mercado, carentes de reconhecimento e oportunidades na mídia. 
Espero que apreciem a participação de nossa convidada internacional.
Fiquem à vontade para enviarem suas perguntas, tenho certeza de que Kate não hesitará em respondê-las.
So…
DR: Tell us about your job. What do you do? 
Kate: I work in Public Relations, specifically in the fashion and lifestyle industry. I generally work with emerging designers; the ones who are so talented but haven't had the chance to get their name out there due to lack of funds and resources.
DR: Why work in fashion business? 
Kate: I love it and its something that doesnt have to be taken so seriously ( even though a lot of people do.) I have always been in love with fashion. My mom tells the story all the time that when I was little I would change outfits at least five times a day! So this was a natural fit for me. Its something that never bores me, quite the opposite. 
&nbsp;DR: What is essential to work in fashion? 
Kate: A knowledge of what the editors will and will not like, current and upcoming trends, and what's going on in the news. It is so important to understand and learn the most effective and successful way to pitch the media. PR people get a bad rap because many publicists will blast emails out to people who don't write about what they are pitching. And yes, every once in a while, I get someone on my list who doesn't write for the topic I thought she/he did, but its not intentional. I try to target the right people. I often send emails ahead of time asking if the person does in fact cover the topic. 
DR: What are the "best" and the "worst" things about working with PR and Fashion? 
Kate: Well the trends are always changing and things get old, fast. That's why its important to work with a designer/brand who is also constantly changing and introducing new things. Objets d'Envy ( www.objetsdenvy.com) has been a Kick PR client for over a year, and the designer works SO hard to introduce new styles and designs every season. This cycle keeps editors interested in the brand. The best thing about PR is when I get my clients a placement in a magazine, newspaper, blog, TV show. It never gets old and I get as excited as they do!
DR: What was your biggest challenge in your entire career? 
Kate: Learning how to run a business. I am a creative type of person, so the business side of things is not my strength. But, when you choose to start a business, you cant ignore the responsibilities that go with it. Its been a challenge for me, absolutely. If it were up to me, I would have someone else deal with the business side entirely, but currently I am not in a position to be able to do that. So every day, I learn a little more about what it takes to stay in business. And I am very excited to say, that on February 14th, Kick PR was five years old!


DR: What are your impressions about Brazilian fashion market? 
Kate: Well, we have a client out of Sao Paulo named Adriana Carador ( www.adrianacarador.com). It is a high end jewelry line that is just breathtaking. I don't know a great deal about the Brazilian market except for a few brands including Isabela Capeto and Adriana Carador and what I have seen, I love. Adriana Carador designs the most unique and special jewels, and she finds the stones from all over Brazil and the world. I see a lot of color and creativity coming from those designers, which is very refreshing!
&nbsp;DR: Kate, feel free to leave us a message.
Kate: I love what I do, I really do. Its fun and exciting and never gets old. I am constantly meeting new designers, all over the US and the world, who are looking for some help to grow their brand. Working in PR is something that has always fit me perfectly. I know there are not many people who can say they love their job, but I am one of those people and I don't take that for granted!
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;I would like to thank Kate Sullivan for&nbsp;her attention and say that I’m really impressed about how interesting is the idea&nbsp;of mixing PR and Fashion. The strategy on this is amazing. Congratulations, Kate. You’ve been doing a fantastic job. You’re giving a great opportunity to many real talents being recognized around the world.
Agradeço também aos caros leitores pela visita.Aguardamos sugestoes paras as proximas entrevisas.Vamos continuar&nbsp;integrando ideias para expandir resultados.