O desafio dos profissionais de imprensa na cobertura de um grande evento
Autor: André Luiz Cardoso | Publicado: 2016-07-09T00:05:00-03:00

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Jornalistas vão trabalhar no Centro de Midia,&nbsp;ao lado da prefeitura, na Cidade Nova


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Com as Olimpíadas se aproximando, profissionais de todas as áreas se preparam para a realização dos jogos. A imprensa, por sua vez, não fica parada, pelo contrário, aumenta ainda mais a intensidade de sua preparação para que a notícia chegue em sempre em primeira mão para todas as pessoas ao redor do mundo.



Para o jornalista Roberto Falcão, que participou da cobertura da Copa do Mundo de 1994, nos Estados Unidos e das Olimpíadas de 2004, em Atenas, na Grécia; &nbsp;e de outros grandes eventos,&nbsp;a&nbsp;preparação de uma cobertura é coletiva e individual:



"Como chefe, você tem de se preocupar com a logística da cobertura, além de definir que repórteres e fotógrafos cobrem o quê. Tem saber se tem infraestrutura de tecnologia para transmitir (isso antigamente era muito mais crítico), tem de alugar carro, comprar passagens, fechar hotéis. Individualmente, cada um tem de conhecer aquilo que vai cobrir. Nos Jogos de Atenas, em 2004, fazia o judô. Tinha de saber tudo sobre aquilo, quem era quem, brasileiros e adversários. Saber a história do judô, conhecer a instalação esportiva. Enfim, estudar previamente para conhecer e fazer uma boa cobertura.



Os profissionais de imprensa possuem um grande desafio:&nbsp;dosar forças para chegar inteiro no fim, pois são coberturas intensas e extensas. Dias sem dormir e alimentação desregular, além do cansaço físico e psicológico que os grandes eventos proporcionam.



Mesmo com todo o desgaste, a cobertura presenteia a imprensa momentos inesquecíveis. Esse é o legado que esportistas, torcedores e jornalistas levam para suas vidas no final da competição:



"Na Copa de 1994, quando a seleção brasileira venceu nos pênaltis a equipe da Itália e sagrou-se tetracampeã mundial, &nbsp;foi uma alegria. Todos nos abraçamos na tribuna de imprensa.&nbsp;Mas logo voltamos à real e fomos tocar o material, que cresceu enormemente. Parecia que nunca mais conseguiríamos terminar as muitas matérias para o fechamento.&nbsp;- Contou, Roberto Falcão




O jornalista , que também é professor do curso de comunicação, foi Gerente de Imprensa dos Jogos Pan-americanos Rio 2007 e participou das coberturas dos Jogos Pan-americanos de Santo Domingo, em &nbsp;2003 e da Fórmula Indy , na temporada 2000, se mostra confiante na realização das Olimpíadas do Rio:





"Será um grande espetáculo. Até porque temos exemplo anteriores de eventos com excelência aqui no Rio: Jogos Pan-americanos e Parapan-Americanos, Copa do Mundo, Copa das Confederações,&nbsp;Jogos Mundiais Militares.&nbsp;