REFERÊNCIAS PARA 2013: "benchmarking" das melhores 
Autor:                                    Antonio Carrilho Farias | Publicado: 2013-02-08T08:05:00-03:00

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Antonio Carrilho Farias, 08/02/2013





O interesse de parte das empresas pelo tema gestão de pessoas vem crescendo
significativamente desde o final do século XIX - início do século XX, quando
havia forte influência da imigração, notadamente de origem europeia. “Naquela
época, o País recebeu um contingente considerável de trabalhadores europeus,
principalmente alemães, italianos e poloneses [...]” (AQUINO, 1986, p. 64). Considerando
que a administração de recursos humanos teve seu marco legal no primeiro
governo Vargas, iniciado em 1930, e sua evolução nos estudos sobre liderança e
nas pesquisas relacionadas ao comportamento administrativo, nos anos seguintes,
as práticas humanizadas e modernas em gestão de pessoas ainda não parecem ter alcançado
a grande maioria das empresas brasileiras. Por isso, quando, em uma de minhas
visitas a livraria baiana, li uma chamada de capa com o título As melhores empresas para você trabalhar,
não resisti à tentação de uma apurada leitura.



Confesso ter certa resistência (talvez até com
dose de preconceito) a algumas publicações de revistas voltadas para temas que
considero modismos (“vinhos velhos com rótulos novos”), em virtude de que muito
do que está sendo dito já foi tratado por teorias da administração, desde as
clássicas e das relações humanas, com os estudos de Hawthorne, passando pelos behavioristas e neoclássicos, até o
movimento denominado “desenvolvimento organizacional e mudança planejada”, dos
anos 1960 e 1970, bem como as contribuições das teorias de Sistemas e da Contingência,
e os estudos da Liderança Situacional, de Hersey e Blanchard (1986), da Ohio
State University.



Há algum tempo li interessante reportagem, em
uma dessas revistas, contendo depoimentos de executivos bem sucedidos, sobre os
segredos de seus sucessos. Diziam que a razão do sucesso de suas gestões estava
no fato de eles andarem na “contramão” das teorias. Logo minha curiosidade foi
aguçada e quis verificar o que eles diziam praticar. Ao final da leitura,
percebi que o sucesso deles não era porque estavam na “contramão” das teorias,
mas porque tudo o que eles faziam demonstrava, na verdade, que andavam na
“mão”. Analisei prática por prática, comparando com o que defendiam as teorias (suas
ideias centrais), constatando algo que depois iria informar ao repórter: tudo o
que diziam praticar estava no respaldo teórico. Citei as teorias com as figuras
e ideias centrais, tendo sido bem acolhido em meus comentários. Conclusão: ou
os executivos não sabiam que, “intuitivamente”, adotavam práticas previstas nas
teorias da administração, ou fingiam desconhecer por alguma razão.



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   UnhideWhenUsed="false" Name="Medium Shading 2 Accent 2"/>
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   UnhideWhenUsed="false" Name="Medium List 1 Accent 2"/>
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   UnhideWhenUsed="false" Name="Light List Accent 5"/>
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   UnhideWhenUsed="false" Name="Colorful Grid Accent 6"/>
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   UnhideWhenUsed="false" QFormat="true" Name="Subtle Reference"/>
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   UnhideWhenUsed="false" QFormat="true" Name="Intense Reference"/>
  <w:LsdException Locked="false" Priority="33" SemiHidden="false"
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<![endif]--><!--[if gte mso 10]>

 /* Style Definitions */
 table.MsoNormalTable
 {mso-style-name:"Tabela normal";
 mso-tstyle-rowband-size:0;
 mso-tstyle-colband-size:0;
 mso-style-noshow:yes;
 mso-style-priority:99;
 mso-style-qformat:yes;
 mso-style-parent:"";
 mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
 mso-para-margin:0cm;
 mso-para-margin-bottom:.0001pt;
 mso-pagination:widow-orphan;
 font-size:11.0pt;
 font-family:"Calibri","sans-serif";
 mso-ascii-font-family:Calibri;
 mso-ascii-theme-font:minor-latin;
 mso-fareast-font-family:"Times New Roman";
 mso-fareast-theme-font:minor-fareast;
 mso-hansi-font-family:Calibri;
 mso-hansi-theme-font:minor-latin;
 mso-bidi-font-family:"Times New Roman";
 mso-bidi-theme-font:minor-bidi;}

<![endif]-->



Uma
pesquisa guia para benchmarking em 2013
<!--[if gte mso 9]>
 
  Normal
  0
  
  
  21
  
  
  false
  false
  false
  
  PT-BR
  X-NONE
  X-NONE
  
   
   
   
   
   
   
   
   
   
   
   
  
  MicrosoftInternetExplorer4
  
   
   
   
   
   
   
   
   
   
   
   
  
<![endif]-->

<!--[if gte mso 9]>
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  DefSemiHidden="true" DefQFormat="false" DefPriority="99"
  LatentStyleCount="267">
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   UnhideWhenUsed="false" Name="Colorful List Accent 3"/>
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   UnhideWhenUsed="false" Name="Medium Grid 1 Accent 4"/>
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   UnhideWhenUsed="false" Name="Dark List Accent 4"/>
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   UnhideWhenUsed="false" Name="Colorful Shading Accent 4"/>
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   UnhideWhenUsed="false" Name="Colorful Grid Accent 4"/>
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Feitas essas considerações introdutórias,
tenho que reconhecer que o Guia 2012
da Revista Você S/A está
“imperdível”, apresentando uma extensa pesquisa que revela as 150 vencedoras do
ano em 20 setores, bem como os destaques em gestão de pessoas. Começa com a
carta do editor, assinada por Juliana de Mari, com o tema “Foco nas pessoas”,
um verdadeiro convite à apreciação do conteúdo desse guia. Um trecho da
mensagem ao leitor (p. 8) diz: “Mesmo quando o cenário econômico é de incerteza
e pede cautela, como o que o Brasil está enfrentando neste ano, as 150 empresas
listadas neste Guia preservam o otimismo e seguem investindo nas pessoas”.
Entre os destaques no perfil das 150 melhores, os aspectos que mais me chamaram
a atenção foram:



a)&nbsp;&nbsp;&nbsp;
Nessas
empresas, 43% dos dirigentes principais estão há mais de seis anos no cargo.



b)&nbsp;&nbsp; O
fato de que as 150 melhores empregam juntas 588.695 pessoas contra 4 milhões e
300 mil que empregam 34 milhões e quatrocentos mil pessoas. Se estabelecermos
uma relação proporcional, significa que as 150 melhores têm uma média de
emprego da ordem de 3.925 empregados por empresa contra a média de 8
pessoas&nbsp; por empresa no total das&nbsp; 4 milhões e 300 mil companhias. Esse dado
revela a predominância da população de pequenas empresas.



c)&nbsp; A
idade média de 39 anos das 150 melhores
empresas indica o quão importante é a efetividade, um conceito que inclui a
medida do rendimento global, para manter-se no mercado ao longo de vários anos,
segundo Oliveira (2010). Comparado com as 4,3 milhões de empresas no Brasil, a
diferença é significativa. Estas têm apenas uma media de 9,7 anos de sobrevida.


O número de informações é tão grande, que não
haveria espaço para comentar tudo nesse trabalho e nem é o meu propósito. No
entanto, uma pesquisa se torna importante pela credibilidade de sua metodologia,
que deve ficar clara para os interessados e, nesse caso, vale destacar os
principais critérios que nortearam todo o processo.



Abrangência
da pesquisa


A pesquisa que originou o Guia contemplou uma amostra de 136.381
funcionários, distribuído em 20 setores, a saber, por ordem alfabética: atacado, autoindústria, bancos e
serviços financeiros, bens de consumo,
construção, eletroeletrônico, energia,
farmacêutico, indústrias diversas, mineração,
papel e celulose, química e petroquímica, serviços, serviços de saúde, siderurgia
e metalurgia, tecnologia e computação,
telecomunicações, transporte e logística, varejo e cooperativas.



A classificação é importante, porque
direciona o foco dos interessados em busca de emprego, considerando a melhor
aplicação de suas competências, de acordo com sua própria avaliação. 



Procedimentos
metodológicos&nbsp;


Segundo a reportagem (p. 60-61), o processo começa anualmente
em fevereiro, época em que as organizações interessadas em participar da
pesquisa “podem se inscrever gratuitamente no site do Guia”. Apesar de não ter visto menção aos critérios quantitativos
de seleção da amostra e sobre sua representatividade para os resultados, os
funcionários são escolhidos aleatoriamente pela Revista e respondem a um
questionário que identifica seu grau de satisfação com o trabalho, gerando o Índice de Qualidade no Ambiente de Trabalho
(IQAT), que leva o peso de 70% para a composição da nota final de cada empresa.



Os procedimentos seguem com a participação do
RH de cada empresa, que preenche um formulário, contendo informações sobre a
equipe e a companhia, a exemplo de: número de empregados, missão e valores,
elaborando posteriormente um caderno de evidências das “políticas e práticas de
estratégia e gestão, liderança, cidadania empresarial, remuneração e
benefícios, carreira, desenvolvimento e saúde”. É da junção do formulário com o
caderno que se chega ao Índice da
Qualidade na Gestão de Pessoas (IQGP), que tem o peso de 20% na definição
da nota final.


A continuação do processo depende de a
empresa “atingir um número mínimo de questionários respondidos pelos empregados,
não ‘zerar’ em nenhuma categoria avaliada e alcançar uma boa nota de IQAT”.


A segunda fase tem início quando todas as
empresas pré-classificadas “recebem a visita de um jornalista, que se reúne com
empregados do nível operacional, gestores e o executivo de RH ou o presidente”.
O peso dessa visita na nota final é de 10%.&nbsp;


A nota final da empresa, definida pelo Índice de Felicidade no Trabalho (IFT), é
obtida pela soma das notas dos empregados, das práticas evidenciadas de RH e da
percepção do jornalista em sua visita. Conclui com um pequeno balanço do que a
empresa tem de melhor (destaque positivo) e de aspectos que podem ser
melhorados (destaque negativo). Observe o leitor ou a leitora que o maior peso
(70%) está com a pesquisa que mostra o que os funcionários dizem (IQAT) e nem
poderia ser diferente, pois são eles que, em grande quantidade, sentem mais os
reflexos das ações da companhia, na implantação e execução de políticas e
práticas.


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Apesar de algumas variáveis serem
autoexplicativas, senti falta de um glossário que esclarecesse ao leitor o que
a pesquisa define como: práticas de
cidadania empresarial, estratégia e
gestão, e práticas em liderança.
Esses são conceitos que, s.m.j., guardam alguma subjetividade e variam entre
alguns estudiosos, a exemplo do relacionado à liderança.



Principais
resultados


Ficaria longo e talvez enfadonho comentar os
resultados de toda a pesquisa nesse espaço, como já adiantei, de alguma forma,
anteriormente. Por isso, limitar-me-ei a selecionar alguns destaques que mais
me chamaram a atenção. Os principais são:



·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
A
melhor do ano, com a nota final (IFT) de 92,5, a ELEKTRO, esteve presente no
Guia em 2005; 2006; 2011 e 2012 e é do setor de energia. A nota do funcionário
(IQAT), que abrange variáveis, como identidade
com a empresa, satisfação e motivação,
percepção de ter desenvolvimento e aprovação dos líderes, atingiu a marca
de 95,4.



·&nbsp;&nbsp;&nbsp;
No
“termômetro” da satisfação, a variável satisfação
e motivação, com 51,1%, &nbsp;que
representa prioridade em relação às de aprendizagem
e desenvolvimento (25%), Identidade
com a empresa (20,1%) e liderança
(2,8%) em 2012.



·&nbsp;&nbsp;&nbsp; Entre
os setores que mais se destacam na oferta de emprego, os quatro primeiros,
segundo a Fundação Instituto de Administração (FIA), apontados pela pesquisa, com
perspectivas de contratação até o final do ano, são: eletroeletrônico, com
7.370 (23,3%); cooperativas, com 3.305 (10,5%); bancos e serviços financeiros,
com 3.027 (9,6%); bens de consumo, com 2.430 (7,7%).



·&nbsp;&nbsp;&nbsp;
O
setor onde se encontra a maior idade média de empregados é o de energia, chegando 44 anos, assim como o
maior tempo médio de empresa, que varia de 13 a 18 anos.



·&nbsp;&nbsp; Os
setores que mais empregam mulheres são os de bancos e serviços financeiros, serviços
de saúde, farmacêutico e bens de consumo, com participação,
variando de 42% a 80% de público feminino.



Esses dados, ainda que de forma resumida, já refletem a importância dessa pesquisa para a tomada de decisões pelas empresas pesquisadas, reafirmando o que está dando certo e/ou melhorando o que necessita de aperfeiçoamento.



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Satisfação
e motivação: na “mão” das teorias
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Antes de tratar dos números dessa variável na
pesquisa, gostaria de fazer um breve retrospecto dos estudos de motivação.


Um dos mais relevantes estudos dobre esse
tema é atribuído a Frederick Herzberg, que deu origem à teoria motivação-higiene. Segundo Hersey e
Blanchard (1986, p. 72), Herzberg, quando desenvolveu sua teoria, “sentiu que
estudiosos como McGregor e Argyris estavam tocando num ponto importante. O
conhecimento da natureza humana, seus motivos e necessidades poderiam ser de
inestimável valor para empresas e indivíduos [...]”.



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Herzberg e seus colegas no Serviço
Psicológico de Pittsburgh realizaram um estudo com várias entrevistas,
envolvendo engenheiros e contadores de onze indústrias de Pittsburgh. Nas
entrevistas, constavam perguntas sobre “que tipo de coisa os deixava infelizes
ou insatisfeitos e que tipo de coisas os deixava felizes ou satisfeitos no
trabalho”. Do resultado dos estudos (ibidem, p.72), Herzberg inferiu que: 



[...] quando as pessoas se sentiam
insatisfeitas com seu trabalho, estavam preocupadas com o ambiente em que
trabalhavam. Por outro lado, quando se sentiam bem no trabalho, tratava-se do
trabalho em si. Herzberg chamou a primeira categoria de necessidades de higiene ou manutenção: higiene porque descrevem o ambiente das pessoas e têm a
função primária de prevenir a insatisfação no trabalho; manutenção porque nunca
estão completamente satisfeitos, ou seja, precisam ser mantidas continuamente.
À segunda categoria de necessidades chamou motivadores,
porque lhe pareciam eficazes, motivando as pessoas para um desempenho superior.




Os dados da tabela a seguir da pesquisa do Guia 2012, sobre as melhores nesse ano, aproximam-se
dos resultados dos estudos de Herzberg:






Ora, se o leitor ou a leitora fizer uma
correlação do resultado apresentado na tabela com os estudos de Herzberg e sua
equipe, constatará que os indicadores de satisfação estão concentrados nas
assertivas relacionadas ao trabalho em si, perfazendo um total de quase 60%, ou
mais exatamente 59,1%. Na primeira linha, o “sentir-se satisfeito (a) com o
trabalho que faz na empresa” atinge o percentual de 34,1% contra o somatório de
17% das afirmações que estão mais próximas dos fatores higiênicos e de manutenção,
de Herzberg. Um dado curioso é o de estabilidade
e segurança (3,5%), necessidade
baixa, em um cenário de crise econômica mundial, com aumento cada vez mais
acentuado do índice de desemprego. Não menos importante são os resultados de
baixos índices apresentados nos itens relativos a ambiente de boas relações com colegas (4,3%), expectativas em relação aos chefes (2,8%) e ser tratado com justiça (2,2%). Significa que esses itens não têm
importância para o público respondente? Não vejo dessa forma! Isso pode
demonstrar a força da necessidade de realização com o trabalho, que depende em
grande parte da forma como o gestor ou chefe “gerencia a motivação”.





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Considerações
finais: o que se pode depreender?  



Creio não existir dúvidas quanto à utilidade
de uma pesquisa dessa natureza: para a empresa, vejo oportunidades para diagnóstico
e tomada de decisão, reafirmação de sua imagem institucional ou reorientação de
suas estratégias em gestão de pessoas; para os empregados, a oportunidade de feedback coletivo, participação e
revisão dos níveis de suas aspirações em continuar e crescer ou sair e alçar novos
“voos”; para o mercado de trabalho, oportunidade de escolher as melhores para
trabalhar; para o mercado de clientes e consumidores, a possibilidade de
escolher comprar produtos de empresas que adotem, por exemplo, as melhores
práticas em relação aos valores que defendem.





Um verdadeiro fenômeno de referência, segundo
dados da pesquisa, está no crescimento de quatro empresas entre as 150 melhores
do Guia: o Laboratório Sabin que
conta com 1300 profissionais; a GVT que, em três anos, cresceu na taxa
impressionante de 219% em número de pessoas; a EcoRodovias que cresceu em torno
de 37,4 %, no mesmo período; o Grupo Boticário, que teve um crescimento maior
que o dobro de seu número de empregados. O desafio é crescer, mantendo o bom
clima interno, mesmo lidando com veteranos e novatos juntos. Um trecho da
reportagem de Lucas Rossi (p. 44) diz que “[...] o segredo para crescer sem
perder a identidade é construir valores sólidos e manter uma liderança que
possa disseminá-los aos que estão chegando”.&nbsp;




Um trabalho dessa natureza, como outros em
que tive oportunidade de examinar, mostra mais uma vez que as práticas das
melhores estão na ”mão” das teorias, reafirmando que grande parte do segredo do
sucesso está na força dos valores praticados e na grandeza das lideranças que
defendem esses valores. 



Neste ensaio, procuro defender mais uma vez a
aplicação prática da base científico-teórica dos estudos e pesquisas em
administração, tendo em vista os resultados apresentados da gestão das empresas
de mais sucesso, na realidade do contexto brasileiro, segundo a pesquisa do Guia 2012 da Revista Você S/A, que
revela as melhores em 2012, e que podem servir de referência em 2013 para
empresas que se encontram em dificuldades. 


O público interessado em mais detalhes sobre o
resultado da pesquisa pode acessar o site
das 150 melhores empresas e escolher a informação que mais lhe interessa,
incluindo a campeã por setor e destaque RH 2012.

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Nota: você pode acessar a página “Dicas e
Ideias” para conhecer as 30 profissões que estarão em alta em 2013.

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Referências



As melhores empresas para você trabalhar - 2012. In: http://exame.abril.com.br/revista-voce-sa/melhores-empresas-para-trabalhar/2012/. Acessado em 06/01/2013. 



AQUINO, Cleber Pinheiro de. Administração
de reucursos humanos: uma introdução. São Paulo: Atlas, 1980.



HERSEY, Paul;
BLANCHARD, Kenneth H. Psicologia para administradores: a teoria e as
técnicas da liderança situacional; tradução e revisão técnica: equipe CPB –
Edwino A. Royer. São Paulo: EPU, 1986.



HERZBERG,
Frederick; MAUSNER, B.; SNYDERMAN, Barbara. The motivation to work (2.ª
ed.). New York: John Wiley &amp;
Sons, Inc., 1959.


McGREGOR, Douglas. Leadership
and Motivation. Boston: MIT Press, 1966.



MARI, Juliana de. Foco nas Pessoas.
Guia 2012 Você S/A “As melhores empresas para você trabalhar”. São Paulo:
Abril, set 2012.



ROSSI, Lucas. A estratégia das empresas do Guia para manter um time satisfeito e um
bom clima em tempos de crescimento acelerado dos negócios. Guia 2012 Você S/A “As
melhores empresas para você trabalhar”. São Paulo: Abril, set 2012.



Crédito da figura


Road to success. In: http://www.google.com.br/search?q=Figura+Road+to+success&amp;hl=pt-BR&amp;tbo=u&amp;tbm=isch&amp;source=univ&amp;sa=X&amp;ei=S9EUUdKLE4Gc9QSbhoHADQ&amp;sqi=2&amp;ved=0CCwQsAQ&amp;biw=1214&amp;bih=574