Skol convidou todos a saírem dos seus quadrados e celebrarem o respeito na XXI Parada do Orgulho LGBT do Rio de Janeiro, neste último domingo, 12 de Dezembro, na orla da praia de Copacabana
Autor: Denise Toledo | Publicado: 2016-12-13T16:58:00-02:00

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Com
mais um brinde à diversidade, SKOL foi a marca oficial da Parada do Orgulho
LGBT da Cidade Maravilhosa.





Pela primeira vez na Parada do Rio – a marca
que desfilou este ano também na Parada de São Paulo – Skol trouxe grandes atrações
para o público em um trio elétrico proprietário, com shows de diversos
artistas, como:&nbsp; 




Lexa




&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; E a nova aposta do pop nacional, 




IZA


&nbsp; 

Já no comando das
pick ups, a DJ Giordanna Forte colocou o som que bomba nas pistas da
renomada festa Chá da Alice, onde é residente.&nbsp;




DJ Giordanna Forte






No trio, a marca trouxe seu novo
visual com a chamada do verão: Redondo é sair do seu quadrado.







“Ter feito
parte dessa grande festa, que é a Parada LGBT, com toda a mistura, leveza e
respeito acima de tudo, é a cara de SKOL. O Rio de Janeiro, sem dúvidas, é um
lugar especial para esse momento da marca. Além disso, é uma ótima oportunidade
para já entrarmos no clima do verão. Queremos convidar as pessoas a saírem do
quadrado e curtirem a estação mais ensolarada do ano respeitando as diferenças,
livre de preconceitos.” afirmou Felipe Santini, gerente de marketing de Skol.

&nbsp; 

Junto
a esse momento importante para a comunidade LGBT,&nbsp;Skol aproveitou para
incentivar uma reflexão sobre as diferença, sejam de raça, gênero, origem,
orientação sexual, identidade de gênero, estilo ou padrão estético. “Queremos
fazer com que as pessoas realmente reflitam sobre as barreiras que criamos ao
julgar ou estereotipar, nos fechando em quadrados no dia-a-dia.”, complementou
Santini.



A
XXI Parada do Orgulho LGBT do Rio de Janeiro teve como tema principal “Eu sou minha
identidade de gênero – pela aprovação da lei de identidade de gênero”.&nbsp;





Dê Toledo