A Tendência da Televisão Corporativa
Autor: Veículos e Campanhas 2012 | Publicado: 2012-09-06T14:06:00-07:00




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Com
um ambiente de trabalho nas organizações cada vez mais dinâmico e interativo, a
comunicação interna deve adaptar-se de tal forma que possa acompanhar essas
mudanças, atuando de maneira mais incisiva e ágil no momento de atingir o
público interno da empresa. Dessa forma, a televisão corporativa aparece como
um veículo de comunicação à altura de alcançar esse objetivo.&nbsp;



A
TV Corporativa está se tornando, cada vez mais, uma tendência na forma de
comunicação empresa – público interno, devido ao diverso número de vantagens
que ela proporciona. Proximidade, interatividade, versatilidade e alinhamento
são os principais benefícios gerados pela TV Corporativa. Além disso, ela
estabelece um canal de audiência cativa, valorizando muito mais a comunicação
interna.



 

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Quando
implantada em uma empresa, esta passa a dispor de uma rede exclusiva de
televisão voltada para seus colaboradores e visitantes, ficando a critério da
empresa os tipos de programas e serviços que serão transmitidos. Vale ressaltar
que é interessante uma programação que valorize a empresa, com uma linguagem
acessível, atraente, com informações relevantes e que agreguem novidades e
conhecimento aos colaboradores.






Assim,
a organização deve, antes de tudo, analisar a viabilidade e necessidade de uma
TV Corporativa em seu ambiente de trabalho. Caso contrário, ela irá se tornar
apenas um gasto desnecessário manutenção, além de um veículo ineficaz na hora
de transmitir informações.&nbsp;





Por:
Eric Estringar


  



&nbsp;



Fonte:
http://portaldacomunicacao.uol.com.br/graficas-livros/25/artigo201047-1.asp