Chile Oliva lança campanha de Azeites de Oliva Extra Virgem durante APAS
Autor: INBOX Comunicação | Publicado: 2014-05-15T13:56:00-03:00

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A Chile Oliva, associação que reúne
40 dos principais produtores de azeite de oliva extra virgem do país, e
ProChile (Escritório Comercial e Econômico do Chile), escolheram lançar a
campanha nacional de promoção da marca setorial “Chile Azeite de Oliva,
Verdadeiramente Extra Virgem”, na APAS 2014. A feira foi escolhida por ser a
maior vitrine de empresários, tomadores de decisões, compradores, gestores e
demais formadores de opinião do mercado alimentício no Brasil. A campanha tem
como objetivo mostrar a qualidade e atributos do azeite de oliva extra virgem
aos brasileiros. 

Em
2013, o Brasil consumiu 23,5% das exportações de azeite do Chile, ou seja, 2,37
mil toneladas de produto engarrafado. A meta é se aproximar ainda mais do
varejo, food-service, mundo gourmet e consumidor. O azeite extra virgem chileno
é conhecido como ouro líquido e têm conquistado prêmios internacionais na
Itália, EUA e Canadá.

“A
produção do azeite oliva chileno cresce. Somente em 2013, as nossas exportações
cresceram 22 % sobre o ano anterior. Foram exportadas 9.879 toneladas de azeite
de oliva. Para manter essa média e aproveitar o bom momento do mercado de
alimentos, vamos investir fortemente nos próximos 20 meses no Brasil”, conta
Gabriela Moglia, gerente geral de ChileOliva.

Moglia
ainda complementa que já participaram de rodas de negócios e feiras no Brasil,
mas que chegou a hora do brasileiro conhecer a qualidade do extra virgem
chileno. Serão realizadas ações com chefs e mídia especializada. “Queremos
atingir o mundo gourmet e gastronômico. Nosso azeite extra virgem, é
verdadeiramente extra virgem, e já ganhamos vários prêmios internacionais que
comprovam a nossa qualidade”, finaliza a executiva.







&nbsp; 



EMPRESAS
PARTICIPANTES APAS



As
empresas de Chile Oliva que participam da APAS são: Alonso, Senzo, Deleyda,
Longovilo, Aura, Olave, NovaOliva, Don Daniel, Zeitun, Las 200, Sol del Limarí
e 8 Olivos.

SOBRE A CHILE OLIVA



Os
principais produtores estão agrupados na Associação Chile Oliva, com 40
empresas associadas, que concentram mais de 93% de participação na indústria.

Atualmente,
o Chile possui por volta de 24 mil hectares plantadas e 30 moinhos que produzem
mais de 20 mil toneladas de azeite de oliva extra virgem. A colheita acontece
nos meses de maio, junho e julho. 







SERVIÇO

APAS 2014 – 30º Congresso e Feira de Negócios
em Supermercados, que acontece de 5 a 8 de maio, no Expo Center Norte, em São
Paulo.

Sessão Solene de
Abertura: 5 de maio
às 14h

Degustação ChileOliva/Coletiva
de Imprensa - 6 de
maio (terça-feira) às 16 horas no stand Chile (355/Pavilhão Branco)

Feira de Negócios: 5 a 7 de maio, das 14h às 22h / 8 de
maio, das 14h às 20h

Congresso de Gestão: 6 a 8 de maio, das 8h30 às 14h




Outras informações:
Roxana Varela: (11) 983-745-976 / (11) 996-240-544
E-mail: varela.roxana@rendah.com.br
Fernanda
Lage: (11) 2384-9875 / 976-931-310
E-mail: fernanda@inboxcomunicacao.com.br 
&nbsp;