Mito ou verdade em vendas no. 11: A maior parte das crianças preferem ficar em casa brincando do que sair para comprar! Mito ou verdade?
Autor: Marlus Jungton | Publicado: 2012-02-13T16:54:00-02:00

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Mito!



Uma
pesquisa recente realizada pelo Instituto Futura o jornal Correio, com 601 pais
ou parentes de crianças com 2 a 12 anos de Salvador/BA, indicou que:

* 57% das
crianças preferem ir as compras ao lado de um adulto a ficar em casa brincando.

* 45%
sempre ou quase sempre ajudam a decidir o que se compra para elas.

* 32%
acompanham os pais nas compras com frequência.



Ainda
segundo a pesquisa, considerando as respostas “sempre” e “quase sempre
“somadas:

* 56% das
crianças costumam pedir para que seja comprado o que é anunciado nas
propagandas.

* 42%
costumam sugerir as marcas ao fazer compras.



E atenção
para o que chama mais a atenção destas crianças:

* Personagens
dos produtos/embalagens – 34,5%

* Cores dos
produtos/embalagens – 27,3%

* Formas
dos produtos/embalagens – 18%







&gt;&gt;&gt;&gt;
Conteúdo originalmente publicado em 2011 na Revista VendaMais (www.vendamais.com.br) pela coluna
“Pesquisas de Vendas” que é assinada todos os meses por Marlus Jungton.


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