Guerrilha de Marketing Digital :Erros que devem ser Evitados pelas Pequenas Empresas
Autor: Alexandre Canevari | Publicado: 2014-01-02T17:49:00-02:00


A estratégia de guerrilha de marketing gera resultados
bastantes significativos para as pequenas empresas , pois são ferramentas
desenvolvidas para empresas que não tem medo de errar, &nbsp;que estão sempre procurando aprender com as
diversas situações e na sua maioria não permitem falhar em grande escala. 



A Guerrilha de Marketing Digital para pequena &nbsp;empresa tem a finalidade de oferecer &nbsp;uma visão clara do que realmente o marketing
significa&nbsp; e como pode funcionar. É uma
metodologia poderosa e revolucionária principalmente quando estas empresas
estão em um ambiente onde:





&nbsp;Os concorrentes são cada vez mais espertos,
sofisticados e agressivos do que antes.


&nbsp;As pequenas empresas concorrem não somente são
empresas de seu porte, mas também com empresas bem maiores que inclusive
tem&nbsp; experiência a nível internacional.&nbsp;


A Era Digital veio para fazer parte do dia-a-dia
das pessoas

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Esta metodologia faz com que&nbsp;
as pequenas empresas reflitam sobre os erros mais comuns nos dias de
hoje , como :





&nbsp; &nbsp; &nbsp; &nbsp;Não estar presente no mundo digital
&nbsp; &nbsp; &nbsp; &nbsp;WebSite não é marketing digital
&nbsp; &nbsp; &nbsp; &nbsp;Desenvolver uma WebSite sem um planejamento de
marketing
&nbsp; &nbsp; &nbsp; &nbsp;Desenvolver uma WebSite com pobre desing e falta
de interatividade
&nbsp; &nbsp; &nbsp; &nbsp;Não estar aberto para aprender com as mudanças
&nbsp; &nbsp; &nbsp; &nbsp;Não estar aberto para Inovar
&nbsp; &nbsp; &nbsp; &nbsp;Não estar atento aos concorrentes no mundo
digital
&nbsp; &nbsp; &nbsp; &nbsp;Não ter uma estratégia para gerar tráfego
&nbsp; &nbsp; &nbsp; &nbsp;Não integrar o marketing digital com o marketing
tradicional
&nbsp; &nbsp; &nbsp; &nbsp;Não integrar na estratégia de marketing digital
as redes sociais
&nbsp; &nbsp; &nbsp; &nbsp;Não ter métricas que possam acompanhar os
retornos KPIS
&nbsp; &nbsp; &nbsp; &nbsp;Negligenciar parceiros e profissionais para
construção da estratégia digital

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A Guerrilha de Marketing Digital é uma metodologia elaborada
para&nbsp; pequenos empreendedores que
são&nbsp; apaixonados&nbsp; pelo que acreditam e que tem poucos recursos,
mas procuram encontrar caminhos inovadores para competir com diversos
concorrentes.


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