Olhar: Teoria Funcionalista
Autor: Rodrigo Henrique | Publicado: 2011-12-09T12:02:00-08:00

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Teoria Funcionalista



A sociedade têm objetivos, e meios para se manter viva, os
indíviduos contribuem para isso, como células que ajudam na conservação de um
sistema maior.Para garantir isso, o sistema toma certas providencias como
interiorizar valores na personalidade do indivíduo, como o próprio Natal.





Cada meio de comunicação têm sua forma de comunicação e de
transmitir valores como o status, o reforço de prestígio aos adaptados ao
sistema e garantir o reforço das normais sociais.





Quantos anúuncios não percebemos nessa época do ano em que o
mercado se agita para chamar nossa atenção ? Anúncios de computadores novos,
mobiles, celulares, telas que dão acesso a uma quantidade gigantesca de
informação, mas quantos deles nos alertam para a chamada disfunção narcotizante
?Que gera cidadões politicamente apáticos e inertes.





Porem o destinatário dessas mensagens não só dá feedback
como tambem age sobre a mensagem, interpretando e adapatando a a seu próprio
contexto e experiencias.



Comprar um presente, participar de um “amigo secreto” , uma
ceia atende a valores afetivo-estéticos, integrativos, de integração social e
de evasão das tensões.Por tanto trocamos nosso dinheiro por satisfação de
diverssas necessidades e em diferentes níveis.