Coming back: news and updates
Autor: rodrigottr | Publicado: 2011-08-21T20:33:00-07:00

First of all, my dear readers, I want to inform you that we are going to focus more and more about mobile and technology industry from now on. The reasons are because there ain’t no more competitive and important for common people then mobile computing these days. In some blogs I’ll explain why. 

For almos one year I remained with no updates here and now I wish to update you about all crazy turnarounds on this amazing industry and game. I hope with this you see as me how exciting is to see companies as soccer teams and get the reason why I linked both things on this blog. 
I believe you have noticed I’m writing in English (duhh) and that is how we will talk from now on. Even loving to wright in Portuguese it is in English that we can bring more people to this conversation.


Updates


There are so many turnarounds on mobile panorama that we could wright books about it. Most important facts are:

As predicted on this blog, Google’s Android OS has surpassed Apple’s iOS as the major smartphone platform on US Market on the ending of 2010 and then became the biggest smart phone OS in the world when surpassed Symbian OS in global market in February of 2010. 

Different from predicted on this blog the MeeGo Project runned by Nokia and Intel was partially aborted when the Nokia’s CEO, the ex-Microsoft , Stephen Elop, announced the adoption of the Windows Phone 7 as the Nokia’s major future platform. On the time of the announcement he argued Nokia could not get done as many phones running MeeGo as they would need to compete with Apple and Google. That statement became not trustable when the first (and last) MeeGo phone was showed in July. The N9 was the first phone to be completely operated by gestures, with no buttons, and the buzz about it setting the N9 as the most desired phone Nokia has ever made. Also, the N9 could be delivered 6 months before the first Nokia Windows Phone but even being ready to ship in the darkest quarter Nokia has ever had (with a crazy down on its sales) Elop refuses to sell the N9 on big markets as UK, Germany, and US. Those decisions that couldn’t make sense for a Nokia’s CEO made me believe that Stephen Elop in not working for Nokia but for Microsoft as many people acuse him to be a trojan. For me it seems one of the biggest and most brilliant criminal actions ever made in business world that already punished with almost 60% of loss for Nokia investors since 11th February. They just make Nokia's industrial power, design and engineer know how all available for Microsoft's software when no other handset maker had interest on it without spending one dime on it.&nbsp;&nbsp; &nbsp;

While Google had a amazing success over mobile they still face problems on expanding their dominance over Internet services as the Facebook now is the most used website in the US and also the one people stand for more time, making Facebook a merchandising and marketing information giant. 

While Apple lost it’s leadership over the marketshare in Smartphone OS it still has the lead over profit margins and just because of that, Apple became the most valuable company in the world, surpassing Exxon Mobil. On tablet’s market Apple still is the winner unarguably. The iCloud was announced promising Apple’s view about cloud computing and the way to fight Google on Internet services. As Apple seems to be the major winner some facts make me believe that even if Apple seems to have won their battle against Google, it has actually lost it already. A deeper analysis about itwill be shown on my next blog.

As predicted on this blog, the companies still aim to verticalse their resources on Internet services, software OS and hardware as the hierarchy for delivering value. Google just bought Motorola as a proof of that. Even being a coincidence as I don't believe Google has the intention to make money from building hardware, the patents they need for freeing Android's potential are the biggest part of their needs on hardware business. 

Watch this (quite ugly) graphic panorama of the industry and it’s three largest competitors with their best weapons on each layer of the delivering value chain and prepare for next blogs!