O QUE É E COMO FUNCIONA O FRANCHISING?
Autor: WAGNER ANDRADE | Publicado: 2012-11-19T04:24:00-08:00

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PERGUNTA
EMPREENDEDORA

O Fernando Xavier, é
empresário e também está cursando o 5º período do curso de administração,
pergunta o que é franchising e se é vantajoso implantá-lo para expandir a sua
empresa.

Fernando primeiro vamos ao
conceito: Franchising – É um método popular para
uma empresa alargar a sua base de clientes sem necessitar investirem capital e
para um candidato a empresário criar um negócio sem constituir uma empresa de
raiz. Há dois parceiros envolvidos: o franqueador, que desenvolveu o negócio e
lhe deu o nome; e o franqueado, que compra o direito de operar sob esse nome.
Um negócio torna-se franchising quando o franqueado paga direitos de entrada e
royalties (geralmente uma percentagem fixa do volume de negócios) pela utilização
da marca, produto ou serviço. Em contrapartida, recebe apoio do franqueador e o
direito a distribuir o produto ou serviço numa área determinada.

Para implantar esse método
como franqueador é preciso investir na padronização, qualidade e metodologia de
sua marca/empresa, algumas perguntas devem ser feitas para os pretensos
franqueadores:

1º Sua marca já é uma marca
forte?

2º Os produtos que ela vende
são de qualidade comprovada?

3º Os serviços prestados tem
a qualidade esperada pelo consumidor?

4º Algum empresário já se
interessou pela sua metodologia e pediu-lhe para montar uma franquia ?

5º Sua empresa tem uma
metodologia de trabalho bem sistematizada e comprovadamente de sucesso?

6º Sua marca já é
reconhecida e é admirada na sua região?

Se a resposta para esses 6
pontos são o sim, você pode iniciar o processo de avaliação profunda com
consultores, pesquisa, investimento e finalmente montar o seu planejamento de
franquia.

Fernando, espero ter
respondido a sua pergunta. Até a próxima semana com a PERGUNTA EMPREENDEDORA.