Coca-Cola na literatura
Autor: .Djegovsky. | Publicado: 2015-10-12T15:33:00-07:00

Stephen King é um defensor ferrenho da citação de nomes de produtos em obras literárias. Diz ele:&nbsp; "E eu acho que uma das coisas que eu tenho que fazer é dizer, é uma Pepsi, OK? Não é um refrigerante. É uma Pepsi. É uma coisa específica. Diga o que você quer dizer. Diga o que você vê. Faça uma fotografia, se você puder, para o leitor." Haruki Murakami é outro que se vale bastante de nomes de marcas em suas obras. Talvez, se os escritores mais antigos, como Dickens, Dostoiévski e Balzac, fossem menos tímidos em fazer comerciais incidentais, teríamos um retrato mais rico do espírito do seu tempo.
&nbsp; 
Assim, só por curiosidade, dou três exemplos de citação de Coca-Cola por autores consagrados.Slogan criado por Fernando Pessoa para a Coca-Cola:

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<![endif]-->"Primeiro,
estranha-se, depois entranha-se."&nbsp;

No livro A vaca e o hipogrifo, de Mario Quintana, aparece:"Porque a coca-cola não é verdadeiramente uma bebida — concluiu ele —, a coca-cola é um estado de espírito…"

Nesta entrevista de Gabriel García Márquez para a revista Playboy, em 1983, ele revela algo surpreendente:

Uma cena memorável de
Cem Anos é a do padre que levita
quando bebe chocolate quente. Como é que você teve essa ideia?


Bem, havia um padre em Aracataca de quem se dizia que era
tão santo que se elevava do chão quando levantava o cálice durante a missa.
Quando escrevo sobre aquele episódio, ele não me pareceu acreditável. Ora, se
eu não acreditar em algo, o leitor também não acreditará. De forma que decidi
ver como ficaria com outros vasos e líquidos. Bem, ele começou a beber todo
tipo de coisa, e nada funcionava. Finalmente fiz ele beber Coca-Cola, e me
pareceu a bebida perfeita! Contudo, eu não queria fazer propaganda gratuita da
Coca-Cola, de forma que dei ao padre chocolate quente, o que também pareceu
acreditável. Se eu fosse adiante com a Coca-Cola, iríamos ver grandes outdoors
na América Latina dizendo: SUBA AOS ARES COM COCA-COLA!