Duncan J. Watts - Tudo é Óbvio - Desde que você saiba a Resposta 
Autor: M. Loureiro | Publicado: 2016-02-06T20:31:00-02:00



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<![endif]-->Tudo é Óbvio - Desde que você saiba a Resposta - Duncan J.Watts:

"Porque a Mona Lisa é a pintura mais famosa do mundo?
Por que o Facebook faz tanto sucesso e outros sites de redes sociais não?
Quanto um CEO pode realmente afetar o desempenho de uma empresa? E salários
mais altos fazem as pessoas trabalharem mais e com maior dedicação? Se você
acha que as respostas a essas perguntas são óbvias, pense novamente. Duncan
Watts mostra neste livro que as explicações que damos para o que observamos na
vida são menos úteis do que parecem e conspiram para nos fazer acreditar que
entendemos mais sobre o comportamento humano do que de fato entendemos.
Compreender como e quando falham essas explicações, pode melhorar a forma como
vivemos o presente e planejamos para o futuro, algo essencial para a política,
os negócios, a ciência e a vida cotidiana."