Como enlouquecer um publicitário
Autor: Visão Criativa | Publicado: 2012-11-28T16:48:00-02:00

Depois de ler&nbsp;Como
enlouquecer um fotógrafo, resolvi fazer a minha própria
lista de coisas que os amados clientes das agências fazem e deixam qualquer
publicitário com os nervos à flor da pele.
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<![endif]-->



















&nbsp;

<!--[if gte mso 9]>
 
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  21
  
  
  false
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<![endif]-->

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1.
“Meu sobrinho faz este trabalho melhor que você”




Seja
para&nbsp;criar
uma logomarca&nbsp;ou um
anúncio, as chances de ouvir algo parecido é muito grande. Afinal, qualquer um
que mexe no Corel Draw vira automaticamente um Diretor de Arte e/ou Designer,
não é?






2.
Definir por conta própria quais programas o comercial vai passar

A mãe
adora a Hebe, o filho curte TV Globinho, a esposa é vidrada no Hoje em Dia, a
filha em Malhação e o irmão curte o CQC. Para agradar todo mundo em casa, o
cliente pede para o comercial passar em todos esses lugares, mesmo que a
campanha seja sobre peças de automóveis. Para que contar com o bom senso do
Mídia se ele tem bom gosto, não é mesmo?



3.
Mandar a idéia para a agência produzir

Dizem
que de médico e louco todo mundo tem um pouco. Acrescente neste ditado a classe
publicitária. Se até&nbsp;as
próprias mães&nbsp;dos
criativos gostam de sugerir idéias, imagine o cliente. Através do atendimento,
ele já mostra para a agência como serão os títulos, roteiros e layouts da
campanha. Afinal, ele está pagando e quer mostrar o seu talento para o público.



4.
Usar materiais amadores

A
tecnologia cada vez oferece para simples mortais aparelhos cada vez mais
poderosos. Para que pagar um fotógrafo profissional se uma digital de 10 MP já
resolve a situação, não é mesmo? Qualidade é nada, imagem é tudo. Pelo menos
para quem usa esses aparelhos para produzir a campanha.



5.
Usar modelos amadores

Seguindo
a linha do tópico anterior, para que pagar modelos profissionais se a filha do
cliente sonha com um papel na TV e vê o comercial do papai como uma porta para
o seu sonho ser realizado? E o produto entra na história como um mero
coadjuvante.



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6.
Aumentar a logomarca

Isso já
aconteceu com onze entre dez agências. Todo o material está 99% aprovado, se
não fosse o pequeno detalhe que a logo deve ser aumentada, ser o destaque do
anúncio.
&nbsp;












Fonte: http://blogcitario.blog.br/