19/NOV | Os Brand Thinkers conversam com Rapha Vasconcellos (VP Criativo do Facebook para a América Latina)
Autor: @MarcosHiller (hiller78@yahoo.com.br) | Publicado: 2013-11-06T12:39:00-08:00

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Os Brand Thinkers são um grupo de debate fundado por
@MarcosHiller sobre o estudo da MARCA, esse ativo intangível e com riqueza de
significado.









Nessa complexa cena digital, as marcas ganham uma relevância
cada vez mais maior, na medida em que buscam construir jogos discursivos
sedutores e narrativas envolventes para conquistar o chamado consumidor-fã . E
dentro dessa arena online que nós e nossas marcas habitamos, o Facebook ganha
um protagonismo cada vez mais importante. Construir uma presença relevante,
consistente e efetiva nesse ambientes virtuais é um desafio atípico pois é
preciso não apenas estar presente na rede, mas de uma forma adequada e com uma
estratégia consistente. O Facebook é uma plataforma fundamental para o processo
de Branding? É possível construir marca no Facebook? O que fazer e o que não
fazer com nossa marca no Facebook? Por que destinar cada vez mais nossas verbas
para o site de Mark Zuckerberg? 









Venha discutir essas e outras perguntas conosco. O último
encontro dos BRAND THINKERS nesse ano de 2013 traz para debater conosco: Rapha
Vasconcellos, VP Criativo do Facebook para América Latina.















RAPHA VASCONCELLOS






Atua com projetos interativos desde 1998 e ingressou na
Agência Click em 2000, onde ficou até 2012 como VP e Diretor-Executivo de
Criação. Hoje é o responsável pela área de soluções criativas do Facebook para
a América Latina.














&nbsp; 





MARCOS HILLER&nbsp; (mediador)




Fundador dos Brand Thinkers. Autor do livro
BRANDING: a arte de construir marcas. E nos próximos meses, lança seu novo
livro ONDIVÍDUOS: marcas, consumo e cena digital. Hiller é pesquisador e palestrante
nas áreas de Branding, Redes Sociais e Cibercultura.&nbsp;















Evento Gratuito e Vagas limitadas!









INSCREVA-SE&nbsp;
&gt;&gt;&gt; mande um email com seus dados (NOME, EMPRESA, CARGO) para o
email hiller78@yahoo.com.br e aguarde a confirmação.














DATA: dia 19 de novembro - terça feira - às 20hs30




LOCAL:&nbsp; Arena da
Escola São Paulo - Rua Augusta, 2074 – Jardins (metrô Consolação) - São
Paulo/SP
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