Autor: Joelson Santhiago | Publicado: 2013-08-09T19:38:00-07:00




Gabriela na telinha e o “peso” do autor

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<![endif]--><!--[if !vml]--><!--[endif]-->Por Aline Greice
Vilela Costa e Joelson Santiago

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;


 
















&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; O ano
de 2012 foi marcado por homenagens realizadas para o eterno Amado. Entre elas,
um remake da telenovela Gabriela exibida
pela Rede Globo. A primeira versão em vídeo-tape (1975) chama atenção por evidenciar,
em seu material publicitário impresso, a intérprete de Gabriela: Sonia Braga, sem
fazer referência ao autor da obra literária em cartazes de divulgação. Na
publicidade da segunda, apresenta-se como uma homenagem ao centenário de um dos
maiores escritores do Brasil, citando-o na primeira linha da chamada.&nbsp;&nbsp;







&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;Várias questões podem ter influenciado a omissão
da emissora nos anúncios dos anos setenta. Nessa década, vive-se a censura
imposta pelos militares, os quais já tinham promovido, em Salvador, a queima
pública de exemplares de Capitães da Areia
(1937) do escritor. &nbsp;Amado não tinha uma recepção
positiva por muitos da crítica, apesar do sucesso com o público. Também nesse
momento a TV brasileira ganha espaço significativo, já não é preciso legitimar
as telenovelas pela associação ao literário... Em ambas as exibições,
verifica-se o “peso” da vinculação ao autor para divulgação nos contextos
distintos.

&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
Imagens 1975:

REIMÃO,
Sandra. Livros e televisão: correlações.




Imagem 2012:

http://37gabriela.wordpress.com/2012/08/19/hello-world/



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Dia de estreia, a Globo
    apresentou anuncio com destaque para os atores e citando a autoria, apenas,
    na penúltima linha da chamada.



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