Batavo cria cidade como material reciclável
Autor: Aline Machado | Publicado: 2011-10-28T14:52:00-02:00

Olá meninas,
Hoje o post vai ser um pouquinho diferente do habitual, quero falar da nova campanha de Batavo, na verdade dos bastidores produzido pelo Programa Avesso .&nbsp;



Com o intuito de comunicar a nova embalagem da marca, que além de não desperdiçar o leite é feita com material reciclável, foi desenvolvido um filme que cria o "Mundo Batavo". Trata-se de uma maquete 45m2 construída com 20 mil embalagens de leite da marca, representando uma cidade. Quem assina a obra é a artista plástica Nani Brisque.



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 <![endif]-->“Os personagens do filme foram criados com técnicas tridimensionais aplicadas no cinema hollywoodiano, em que se desenvolvem personagens reais com a caixinha de leite, que posteriormente são digitalizados”, explica Fabricio Chamon, diretor 3D da Tribbo Filme.&nbsp;
&nbsp;Confira o resultado dos bastidores:



Veja o resultado final: 

Saiba mais sobre a campanha acessando: http://mundobatavo.com.br/