Autor: Norman | Publicado: 2012-05-22T11:17:00-07:00

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WHO SHOULD BE ALLOWED TO
WATCH A GAME IN THE STADIUM?


Soccer in Brazil, as in
many countries, suffers from a chronic disease: criminality. I will address the
criminal activity performed by groups and individuals, disguised as fans, who
find a great venue for their aggression in midst the crowds at stadiums. I will
not call them fans, though most are very passionate about their teams; I will
just call them what they are: criminals that should be in jail or, in lesser
cases, in mental institutions.&nbsp;I will also look at how the outlook for supporters
has changed, with higher prices and better teams, in general.


It is not uncommon,
especially when two of the top teams, say Palmeiras and Corinthians play
against each other, for groups of organized supporters to form veritable medieval
battles, armed with spears, clubs, knives and, sometimes, more modern weaponry,
such as guns. It is not surprising that every so often there is a casualty
among the many injured. What is surprising is the fact that this is permitted.
Not to say that assassins do not face justice, but there is a lot of room for
criminal activities that go unchecked.


In the opposite direction,
comes the growing market awareness of all involved in the sport, moving
ever-increasing volumes of money, anywhere form player transfers to the pop
corn sold at the stadium. Between these two extremes, there is all kinds of
merchandising, TV rights, ticket sales, you name it. Players also earn much
greater salaries, and sponsors enter the scene, helping to make it possible for
teams such as Santos FC to hold on to a player like Neymar. Numbers grow
astronomically and currently, we are talking millions per month for his salary;
and, this is taking place in Brazil.


LAOR, the President of
Santos FC said that we cannot pay peanuts to watch the Cirque du Soleil,
comparing the show of players like Neymar with that seen at a world-class
circus. In Europe, spectators pay a lot of money to watch a game, sitting
side-by-side with fans of the opposing team. Rarely is there any fight or othrt
sort of inappropriate behavior. Should it be the way for Brazilian soccer to
bring richer crowds to watch games, excluding the masses and denying them the
right to a seat or even standing room where they are able to support their
beloved team? In reality, this is not so much an issue, as it is a process.
Sooner or later, prices will go up. The profile of spectators will change, and
the masses, good and bad, will have to watch their games on TV or cheer for
smaller teams whose tickets they will be able to afford.


There is even talk about
government involvement, following the lead in certain states, &nbsp;in terms of using purchase invoices to buy tickets
or quota systems that would guarantee a certain number of low-cost seats. Lotteries
are also an alternative, with people supporting their teams and paying for a
chance to win a stadium package for two or three people.


The fact is that times are
changing in soccer and in the entertainment industry. Any area that attracts
the financial wealth seen in soccer will certainly also attract a hoard of
greedy entrepreneurs. Supply and demand will edge out the lower-income
spectators in favor of well-paying customers. The absence of rowdy crowds will
make it possible for women, children and minorities to enjoy the sport. One
wins as the other loses. While the criminal behavior referred to above would be
all but eliminated, the drums and passionate cheering will mostly be dispensed
with the bathwater. What remains is the show, which must go on, of course.


Run them over, Santos!