AÇAÍ Jr faz entregas de cestas básicas em salto da Divisa 
Autor: Ezequias Fotografo | Publicado: 2016-09-04T18:10:00-07:00









AÇAÍ
Jr promove ação social em Salto da Divisa







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AÇAÍ Jr , empresa do seguimento de lanches e açaí, promoveu neste
domingo 04/09/2016&nbsp; entregas de cestas
básicas para famílias carentes de Salto da Divisa no Vale do Jequitinhonha em
Minas Gerais .




O objetivo da ação solidária foi referente o lucro total da venda
do produto “desafio 770 ml” realizado pela empresa durante o mês de AGOSTO.




A ideia era que os clientes consumissem o produto “desafio
770 ml”, (um copo de 770 ml com quatro camadas extras, mais 20 ml grátis de açaí,
cupuaçu, mel, leite condensado, granola, frutas,). 




Sem que os clientes soubessem do objetivo secreto, que foi a
retirada total do lucro das vendas do produto para compra das cestas básicas, as
pessoas consumiam o produto acreditando que eram desafiadas apenas a tomar
tamanha quantidade de açaí.




Com o objetivo alcançado, o proprietário da empresa AÇAÍ Jr,
o empreendedor João Martins Farias Junior (Junior ), comprou duas cestas básicas
com arrecadação das vendas, e, sem nenhuma divulgação prévia dirigiu-se a uma
comunidade carente da cidade e fez as doações &nbsp;para duas famílias que necessitavam daquele
suporte alimentar.




Acreditando que ideias como essas contribuem com o bem estar
do ser humano, Junior confidenciou ao blog em uma breve entrevista que: “atitudes
como essa, eleva o caráter das pessoas sem que o mesmo tenha nenhum beneficio
material em troca, apenas satisfação pessoal e autoestima elevada em saber que
seres humanos foram beneficiados com uma ação bem simples, contudo, providencial”.


 

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