SWOT (FOFA)
Autor: WILLER | Publicado: 2013-03-17T20:58:00-03:00

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A
palavra Swot é
uma sigla em inglês originária das palavras Strengths (Forças), Weaknesses
(Fraquezas), Opportunities
(Oportunidades) e Threats (Ameaças) e dá nome a uma matriz que facilita a
visualização destas quatro características. Na tradução para o português deu
origem a sigla FOFA.

A
Análise Swot é utilizada durante a realização do planejamento estratégico para
auxiliar na compreensão do cenário em que se encontra a companhia.

Foi
elaborada pelo norte-americano Albert Humphrey, durante o desenvolvimento de um
projeto de pesquisa na Universidade de Stanford entre as décadas de 1960 e 1970.

Abaixo
uma sequência para a realização da Análise Swot.

1 –
Divida o cenário empresarial em ambiente e ambiente interno;

2 –
Defina o ambiente interno;

3 –
Determine o ambiente externo;

4 –
Coloque os dados em formato de diagrama;

5 –
Analise o cenário encontrado.

As informações
levantadas devem ser enquadradas para análise do cenário:

·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Strengths (forças) - vantagens internas da
empresa em relação às concorrentes;

·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Weaknesses (fraquezas) - desvantagens
internas da empresa em relação às concorrentes;

·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Opportunities (oportunidades) – aspectos
externos positivos que podem potenciar a vantagem competitiva da empresa;

·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Threats (ameaças) - aspectos externos
negativos que podem por em risco a vantagem competitiva da empresa.

Também
pode ser feita uma análise Swot cruzada que consiste em cruzar as informações
dos quatro quadrantes:

·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Pontos fortes x Oportunidades =&gt;
estratégia ofensiva / desenvolvimento das vantagens competitivas.

·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Pontos fortes x Ameaças =&gt; estratégia de
confronto para modificação do ambiente a favor da empresa.

·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Pontos fracos x Oportunidades =&gt;
estratégia de reforço para poder aproveitar melhor as oportunidades.

·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Pontos fracos x ameaças =&gt; estratégia
defensiva com possíveis modificações profundas para proteger a empresa.

Graças
à sua simplicidade ela pode ser utilizada para qualquer tipo de análise de
cenário, desde a criação de um blog à gestão de uma multinacional e também pode
ser aplicada a vida profissional e pessoal na hora de planejar os passos do
presente e do futuro.






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<![endif]-->www.significados.com.br/swot/. Acesso em:
17, março, 2013.



PORTAL ADMINISTRADORES. Saiba como fazer uma Análise SWOT. Disponível em: <!--[if gte mso 9]>
 
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  MicrosoftInternetExplorer4
  
   
   
   
   
   
   
   
   
   
   
   
  
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<![endif]-->www.administradores.com.br/noticias/administracao-e-negocios/saiba-como-fazer-uma-analise-swot/73989/<!--[if gte mso 9]>
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<![endif]-->.
Acesso em: 17, março, 2013.
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   UnhideWhenUsed="false" QFormat="true" Name="Intense Emphasis"/>
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   UnhideWhenUsed="false" QFormat="true" Name="Intense Reference"/>
  <w:LsdException Locked="false" Priority="33" SemiHidden="false"
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<![endif]--><!--[if gte mso 10]>

 /* Style Definitions */
 table.MsoNormalTable
 {mso-style-name:"Tabela normal";
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<![endif]-->