Jornalista critica Brookfield por desabamento em obra no centro de SP e é notificada pela Construtora
Autor: gsouzaf | Publicado: 2012-05-16T02:06:00-03:00



A construtora paulistana Brookfield deu um bom exemplo de como não se comportar nas redes sociais. Na terça (1º), a jornalista Núbia Tavares postou no Twitter uma crítica ao desabamento de uma escola, parte do projeto do novo hotel Ca'd'Oro, no centro de São Paulo. Núbia mora ao lado do empreendimento, e assustou-se com o acidente.







<blockquote class="twt-o twt-tweet hentry
  
   twt-always-show-actions 
  
  
   twt-pinned 
  
  
   twt-standard 
  
    " data-twt-id="197361446944907265" data-twt-intents="false" data-twt-product="tweetembed" style="-webkit-box-shadow: none !important; -webkit-text-size-adjust: none !important; background-attachment: initial !important; background-clip: initial !important; background-color: transparent !important; background-image: initial !important; background-origin: initial !important; background-position: initial initial !important; background-repeat: initial initial !important; border-bottom-left-radius: 0px !important; border-bottom-right-radius: 0px !important; border-bottom-width: 0px !important; border-color: initial !important; border-color: initial; border-left-width: 0px !important; border-right-width: 0px !important; border-style: initial !important; border-style: initial; border-top-left-radius: 0px !important; border-top-right-radius: 0px !important; border-top-width: 0px !important; bottom: auto !important; box-shadow: none !important; clear: none !important; clip: auto !important; color: rgb(51, 51, 51) !important; cursor: auto !important; direction: ltr !important; float: none !important; font-size: 12px; font: normal normal normal 12px/16px 'Helvetica Neue', Arial, sans-serif !important; height: auto !important; left: auto !important; letter-spacing: normal !important; list-style-image: initial !important; list-style-position: initial !important; list-style-type: none !important; margin-bottom: 0px !important; margin-left: 0px !important; margin-right: 0px !important; margin-top: 0px !important; min-height: 30px !important; min-width: 0px !important; opacity: 1 !important; outline-color: initial !important; outline-style: initial !important; outline-width: 0px !important; overflow-x: visible !important; overflow-y: visible !important; padding-bottom: 12px !important; padding-left: 12px !important; padding-right: 12px !important; padding-top: 12px !important; page: auto !important; position: relative !important; quotes: none !important; right: auto !important; size: auto !important; text-align: left !important; text-decoration: none !important; text-indent: 0px !important; text-overflow: clip !important; text-shadow: none !important; text-transform: none !important; top: auto !important; vertical-align: baseline !important; visibility: visible !important; white-space: normal !important; width: auto !important; word-spacing: normal !important; word-wrap: normal !important; z-index: auto !important; zoom: 1 !important;">

Núbia Tavares@nubia_tavares


Um prédio do complexo Cadoro, meu vizinho, desabou e o engenheiro da obra quer desabou disse que meu prédio está seguro. Claro q não confio.


1 Maio 12

Responder
Retweetar
Favorito






No mesmo dia, Núbia postou uma foto do desabamento:


<blockquote class="twt-o twt-tweet hentry
  
   twt-always-show-actions 
  
  
   twt-pinned 
  
  
   twt-standard 
  
    " data-twt-id="197381227517460480" data-twt-intents="false" data-twt-product="tweetembed" style="-webkit-box-shadow: none !important; -webkit-text-size-adjust: none !important; background-attachment: initial !important; background-clip: initial !important; background-color: transparent !important; background-image: initial !important; background-origin: initial !important; background-position: initial initial !important; background-repeat: initial initial !important; border-bottom-left-radius: 0px !important; border-bottom-right-radius: 0px !important; border-bottom-width: 0px !important; border-color: initial !important; border-color: initial; border-left-width: 0px !important; border-right-width: 0px !important; border-style: initial !important; border-style: initial; border-top-left-radius: 0px !important; border-top-right-radius: 0px !important; border-top-width: 0px !important; bottom: auto !important; box-shadow: none !important; clear: none !important; clip: auto !important; color: rgb(51, 51, 51) !important; cursor: auto !important; direction: ltr !important; float: none !important; font-size: 12px; font: normal normal normal 12px/16px 'Helvetica Neue', Arial, sans-serif !important; height: auto !important; left: auto !important; letter-spacing: normal !important; list-style-image: initial !important; list-style-position: initial !important; list-style-type: none !important; margin-bottom: 0px !important; margin-left: 0px !important; margin-right: 0px !important; margin-top: 0px !important; min-height: 30px !important; min-width: 0px !important; opacity: 1 !important; outline-color: initial !important; outline-style: initial !important; outline-width: 0px !important; overflow-x: visible !important; overflow-y: visible !important; padding-bottom: 12px !important; padding-left: 12px !important; padding-right: 12px !important; padding-top: 12px !important; page: auto !important; position: relative !important; quotes: none !important; right: auto !important; size: auto !important; text-align: left !important; text-decoration: none !important; text-indent: 0px !important; text-overflow: clip !important; text-shadow: none !important; text-transform: none !important; top: auto !important; vertical-align: baseline !important; visibility: visible !important; white-space: normal !important; width: auto !important; word-spacing: normal !important; word-wrap: normal !important; z-index: auto !important; zoom: 1 !important;">

Núbia Tavares@nubia_tavares


O prédio vizinho ao meu, que desabou. Obra da Brookfield construtora&nbsp;#cadoro&nbsp;#desabamentoinstagr.am/p/KF8ZnnSN2_/


1 Maio 12

Responder
Retweetar
Favorito






Em reação, a construtora mandou uma notificação extra-judicial para o local de trabalho de Nubia, que protestou:


<blockquote class="twt-o twt-tweet hentry
  
   twt-always-show-actions 
  
  
   twt-pinned 
  
  
   twt-standard 
  
    " data-twt-id="197784921744486400" data-twt-intents="false" data-twt-product="tweetembed" style="-webkit-box-shadow: none !important; -webkit-text-size-adjust: none !important; background-attachment: initial !important; background-clip: initial !important; background-color: transparent !important; background-image: initial !important; background-origin: initial !important; background-position: initial initial !important; background-repeat: initial initial !important; border-bottom-left-radius: 0px !important; border-bottom-right-radius: 0px !important; border-bottom-width: 0px !important; border-color: initial !important; border-color: initial; border-left-width: 0px !important; border-right-width: 0px !important; border-style: initial !important; border-style: initial; border-top-left-radius: 0px !important; border-top-right-radius: 0px !important; border-top-width: 0px !important; bottom: auto !important; box-shadow: none !important; clear: none !important; clip: auto !important; color: rgb(51, 51, 51) !important; cursor: auto !important; direction: ltr !important; float: none !important; font-size: 12px; font: normal normal normal 12px/16px 'Helvetica Neue', Arial, sans-serif !important; height: auto !important; left: auto !important; letter-spacing: normal !important; list-style-image: initial !important; list-style-position: initial !important; list-style-type: none !important; margin-bottom: 0px !important; margin-left: 0px !important; margin-right: 0px !important; margin-top: 0px !important; min-height: 30px !important; min-width: 0px !important; opacity: 1 !important; outline-color: initial !important; outline-style: initial !important; outline-width: 0px !important; overflow-x: visible !important; overflow-y: visible !important; padding-bottom: 12px !important; padding-left: 12px !important; padding-right: 12px !important; padding-top: 12px !important; page: auto !important; position: relative !important; quotes: none !important; right: auto !important; size: auto !important; text-align: left !important; text-decoration: none !important; text-indent: 0px !important; text-overflow: clip !important; text-shadow: none !important; text-transform: none !important; top: auto !important; vertical-align: baseline !important; visibility: visible !important; white-space: normal !important; width: auto !important; word-spacing: normal !important; word-wrap: normal !important; z-index: auto !important; zoom: 1 !important;">

Núbia Tavares@nubia_tavares


Recebi uma notificação extrajudicial da&nbsp;@brbrookfieldme mandando apagar o que escrevi no twitter sob pena de ser processada. Inacreditável.


2 Maio 12

Responder
Retweetar
Favorito






A assessoria da construtora disse que a notificação tinha como objetivo “trazer tranquilidade aos vizinhos do empreendimento”. No entanto, diante&nbsp;da repercussão no próprio Twitter e em outras redes sociais, a construtora recuou e pediu desculpas à Núbia:


<blockquote class="twt-o twt-tweet hentry
  
   twt-always-show-actions 
  
  
   twt-pinned 
  
  
   twt-standard 
  
    " data-twt-id="198161488718991360" data-twt-intents="false" data-twt-product="tweetembed" style="-webkit-box-shadow: none !important; -webkit-text-size-adjust: none !important; background-attachment: initial !important; background-clip: initial !important; background-color: transparent !important; background-image: initial !important; background-origin: initial !important; background-position: initial initial !important; background-repeat: initial initial !important; border-bottom-left-radius: 0px !important; border-bottom-right-radius: 0px !important; border-bottom-width: 0px !important; border-color: initial !important; border-color: initial; border-left-width: 0px !important; border-right-width: 0px !important; border-style: initial !important; border-style: initial; border-top-left-radius: 0px !important; border-top-right-radius: 0px !important; border-top-width: 0px !important; bottom: auto !important; box-shadow: none !important; clear: none !important; clip: auto !important; color: rgb(51, 51, 51) !important; cursor: auto !important; direction: ltr !important; float: none !important; font-size: 12px; font: normal normal normal 12px/16px 'Helvetica Neue', Arial, sans-serif !important; height: auto !important; left: auto !important; letter-spacing: normal !important; list-style-image: initial !important; list-style-position: initial !important; list-style-type: none !important; margin-bottom: 0px !important; margin-left: 0px !important; margin-right: 0px !important; margin-top: 0px !important; min-height: 30px !important; min-width: 0px !important; opacity: 1 !important; outline-color: initial !important; outline-style: initial !important; outline-width: 0px !important; overflow-x: visible !important; overflow-y: visible !important; padding-bottom: 12px !important; padding-left: 12px !important; padding-right: 12px !important; padding-top: 12px !important; page: auto !important; position: relative !important; quotes: none !important; right: auto !important; size: auto !important; text-align: left !important; text-decoration: none !important; text-indent: 0px !important; text-overflow: clip !important; text-shadow: none !important; text-transform: none !important; top: auto !important; vertical-align: baseline !important; visibility: visible !important; white-space: normal !important; width: auto !important; word-spacing: normal !important; word-wrap: normal !important; z-index: auto !important; zoom: 1 !important;">

Núbia Tavares@nubia_tavares


O presidente da&nbsp;@brbrookfield&nbsp;acabou de me ligar para pedir desculpas pelo o que ocorreu. Achei muito bacana, era isso que eu esperava! :)


3 Maio 12

Responder
Retweetar
Favorito






A construtora também postou em seu perfil no Twitter um pedido de desculpas à jornalista:


<blockquote class="twt-o twt-tweet hentry
  
   twt-always-show-actions 
  
  
   twt-pinned 
  
  
   twt-standard 
  
    " data-twt-id="198176265499447296" data-twt-intents="false" data-twt-product="tweetembed" style="-webkit-box-shadow: none !important; -webkit-text-size-adjust: none !important; background-attachment: initial !important; background-clip: initial !important; background-color: transparent !important; background-image: initial !important; background-origin: initial !important; background-position: initial initial !important; background-repeat: initial initial !important; border-bottom-left-radius: 0px !important; border-bottom-right-radius: 0px !important; border-bottom-width: 0px !important; border-color: initial !important; border-color: initial; border-left-width: 0px !important; border-right-width: 0px !important; border-style: initial !important; border-style: initial; border-top-left-radius: 0px !important; border-top-right-radius: 0px !important; border-top-width: 0px !important; bottom: auto !important; box-shadow: none !important; clear: none !important; clip: auto !important; color: rgb(51, 51, 51) !important; cursor: auto !important; direction: ltr !important; float: none !important; font-size: 12px; font: normal normal normal 12px/16px 'Helvetica Neue', Arial, sans-serif !important; height: auto !important; left: auto !important; letter-spacing: normal !important; list-style-image: initial !important; list-style-position: initial !important; list-style-type: none !important; margin-bottom: 0px !important; margin-left: 0px !important; margin-right: 0px !important; margin-top: 0px !important; min-height: 30px !important; min-width: 0px !important; opacity: 1 !important; outline-color: initial !important; outline-style: initial !important; outline-width: 0px !important; overflow-x: visible !important; overflow-y: visible !important; padding-bottom: 12px !important; padding-left: 12px !important; padding-right: 12px !important; padding-top: 12px !important; page: auto !important; position: relative !important; quotes: none !important; right: auto !important; size: auto !important; text-align: left !important; text-decoration: none !important; text-indent: 0px !important; text-overflow: clip !important; text-shadow: none !important; text-transform: none !important; top: auto !important; vertical-align: baseline !important; visibility: visible !important; white-space: normal !important; width: auto !important; word-spacing: normal !important; word-wrap: normal !important; z-index: auto !important; zoom: 1 !important;">

Brookfield@brbrookfield


@nubia_tavares, a Brookfield Incorporacões reforça seu pedido de desculpas. Temos como premissa preservar a li ...&nbsp;shortxt.com/kwqZhE


3 Maio 12

Responder
Retweetar
Favorito








Por IDGNOW!