CAMPANHA EM REDES SOCIAIS - "SAÚDE MAIS PERTO" 
Autor: Shirley Guimarães de Mello | Publicado: 2013-02-13T16:50:00-08:00


Ação de divulgação e engajamento em torno da Campanha Saúde Mais Perto.

Cliente: Ministério da Saúde 
Agência: Hi-Mídia 

Canais: Facebook, Twitter e publieditoriais em blogs
Período: 29/novembro a 13/dezembro/2011. 

A
 campanha aconteceu na Fan Page e perfil oficial do Ministério da Saúde no Twitter.&nbsp; Foi criado aplicativo sobre o programa e veiculados conteúdos focados na Campanha&nbsp; bem como seus temas correlatos, como as Unidades Básicas de Saúde - UBS e os serviços que oferecem à população.

Atividades:
- Coordenação e acompanhamento das ações
- Atendimento da conta 
- Definição da linha editorial e produção de conteúdo 
- Análise de resultados e relatórios
- Monitoramento online (LiveBuzz) 







Resultados:

- Crescimento de 2.055
fãs no período da Campanha.&nbsp;
- A aba "Saúde Mais Perto de Você" foi a
mais acessada na Fan Page com 4.456
visualizações.&nbsp;
- 1.499.490 impressões e
574.774 de alcance total.
- 5.514 usuários
envolvidos e 2.877 “falando
sobre isso”. &nbsp;
- 1.156 RTs no Twitter
- Os links gerados em toda a Campanha foram clicados 8.401 vezes.
- Os publieditoriais e tweets patrocinados alcançaram mais de 50.000 pageviews e 1.511 interações.
- 5.329 menções monitoradas
nas redes sociais Twitter e Facebook.
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