Victoria’s Secret e as Magras
Autor: flertar | Publicado: 2016-05-23T13:56:00-07:00


A obra de Botero é interessante exatamente pela forma que ele apresenta as pessoas – todas seriam gordas, mas nem por isso seriam consideradas feias.

A aparência física é a primeira coisa que chama atenção nas mulheres. Sendo assim, elas cuidam bastante do visual para ter a aprovação de todos.

Isso, porém, não é um processo simples. Antes da década de 1950, eram valorizadas as curvas nas mulheres. Isso significava que elas pareceriam gordas na avaliação de hoje.


Quando se fala em Victoria’s Secret, a imagem que aparece automaticamente é de uma bela modelo de lingerie. Nada demais.

Erin Heatherton foi modelo da marca e recentemente resolveu denunciar a pressão que havia sobre as modelos para perder peso:

“Nos meus últimos shows para a Victoria’s Secret, fui cobrada no sentido de que deveria perde peso. (...) Eu fiquei realmente deprimida porque eu estava trabalhando tão duro e senti como se meu corpo estivesse resistindo a tais mudanças (...) e eu cheguei a um ponto que numa noite, depois da academia, olhei para a minha comida e pensei que talvez não devesse comer.”*

Heatherton tocou num ponto fundamental: deixar de comer para ser bela e aceita na sociedade. A obsessão quanto a essa atitude pode tornar-se uma doença – anorexia.

O fato de que esse tipo de discurso e cobrança vem de uma empresa tão importante como a Victoria’s Secret, claro, só torna tudo muito mais grave, afinal, muitas adolescentes seguem a marca e se baseiam na aparência das modelos para construir o seu próprio visual. Não é por acaso, neste contexto, que surgem tantas histórias de adolescentes que sofrem com a anorexia.

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(*) Krintina Rodulfo. Erin Heatherton Opens Up About Body Image Struggles She
Faced as a VS Angel -"I remember staring at
my food and thinking maybe I should just not eat."​​
Elle, April 5, 2016. http://www.elle.com/culture/celebrities/news/a35347/erin-heatherton-victorias-secret-body-image-struggle/