A PUBLICIDADE E O JORNALISMO COMUNICAÇÕES QUE SE INTERLIGAM
Autor: Pensamentos de uma Mulher Contemporânea | Publicado: 2013-05-26T16:13:00-07:00

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A publicidade é a criatividade que promove o desenvolvimento
de ideias. Criatividade essa que gera a inovação de conceitos. Conceitos esses
que levam a divulgação do conceito criativo. Potencial criativo que culmina na
publicação do anúncio. E através&nbsp; da persuasão da mensagem há o
convencimento do consumidor sobre a qualidade do produto. O que faz com que a
credibilidade da marca e a divulgação das imagens, assim, como o texto do
slogan vendam o produto satisfatoriamente. Um bom texto gera uma ótima mensagem
e consequentemente culmina em uma boa venda.

O jornalismo é a
criação de conceitos que surgem da averiguação dos fatos. Fatos esses que levam
a averiguação de notícias. Essas notícias que produzem o desenvolvimento
crítico. As imagens divulgadas trazem desenvolvimento que levam a produção do
pensamento racional. As imagens quando são de comédia levam ao riso e facilitam
o entretenimento. Se, porém, as imagens divulgadas forem da realidade trazem
reflexões, movem as ações que potencializam reformulações e novas atitudes.&nbsp;
&nbsp;Juntos a
publicidade e o jornalismo tem que vender uma ideia, uma posição, cativar a
atenção do leitor, do cliente da campanha, ou do telespectador. Por isso, são
comunicações que se interligam o que seria da publicidade sem o jornalismo ou
vice-versa.


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