Exercício para turma de Jornalismo Online
Autor: Ovidio Mota | Publicado: 2015-11-11T13:53:00-08:00

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De acordo com o que foi lido no ebook &nbsp;Como escrever para a Web – elementos para a
discussão e construção de manuais de redação online, escrito por Guillermo
Franco, &nbsp;traduzido por Marcelo Soares e
publicado pelo Centro Knight para o Jornalismo nas Américas, da Universidade do
Texas, em Austin, responda as seguintes questões e publique-as – só as respostas
– em seu blog. 



1 Na afirmação de Howard Finberg – “Não presuma nada; parta da posição conhecida como ‘pressuposto da soma
zero’... “, o que significaria “pressuposto da soma zero”?



2 Ainda conforme o texto, mais especificamente conforme
Jakob Nielsen, aponte pelo menos duas diferenças básicas entre websites
jornalísticos e websites não-jornalísticos.



3 Explique o que são “leitores escaneadores” e “leitores
metódicos”.



4 De acordo com os pesquisadores Steve Outing e Laura Ruel,
qual a importância das duas primeiras palavras nos títulos de matérias
jornalísticas publicadas na web?



5 Um dos métodos utilizados por usuários para chegar à
informação é chamado de monitoramento por pesquisadores do Centro de Pesquisa
de Palo Alto. Ainda de acordo com a mesma pesquisa, quais são os outros métodos
possíveis? Explique-os.