Ronaldo vai promover Olimpíadas da Rede Globo em feira de Cannes
Autor: Edianez Parente | Publicado: 2016-03-22T09:26:00-07:00

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Comentarista será palestrante em apresentação
da emissora durante o MIP-TV, em abril









O ex-jogador e atual comentarista da TV Globo
Ronaldo Nazário é atração da Globo na feira&nbsp; MIPTV, que acontecerá em abril em Cannes,
na França. O evento é uma das duas grandes feiras europeias para o mercado audiovisual
e nela é negociada programação de TV para todos os canais do mundo. O outro
evento, MIPCOM, maior ainda, ocorre em outubro é feito pelo mesmos
organizadores e no mesmo local. Na feira, o Fenômeno fará uma apresentação em
auditório apresentando toda a capacidade da emissora para cobrir a Rio 2016 e
também as Paraolimpíadas que acontecem no Brasil.



O nome da apresentação, em inglês,&nbsp;é BIG
SHOWS FOR PASSIONATE FANS (Grandes shows para fãs apaixonados)&nbsp; e inclui um bate papo entre Ronaldo e o repórter
de eventos internacionais da TV João Pedro Paes Leme, apresentado como diretor executivo da
emissora. 

A ideia é que ambos falem pra a plateia, que inclui quem tem os direitos de
exibição das Olimpíadas – e também quem não tem – sobre como serão feitas as
transmissões e sobre toda a expertise da Globo em grandes eventos. Os dois responderão
a perguntas do público, formando majoritariamente por executivos de redes e
produtoras de TV do muno todo.



A Globo é a maior rede de TV aberta da América Latina e presença tradicional no evento, nas suas duas edições anuais. Na feira, a emissora é uma das expositoras brasileiras (SBT e Record também costumam participar, com estandes na feira) e é ali que ela apresenta e onde inicia a maior parte de suas negociações para vendas de telenovelas, seu principal produto de exportação. 



O ex-jogador é comentarista de futebol da TV Globo desde
2013. Ronaldo é também sócio-presidente da agência de publicidade e marketing
esportivo Nine Sports And Entertainment no Brasil – &nbsp;pertencente ao Grupo global WPP.

&nbsp;