Como se comunicar com diferentes gerações
Autor: Agência Six | Publicado: 2013-05-03T15:02:00-07:00

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&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Levando em
consideração que nos dias atuais lidamos com diferentes gerações nas mesmas organizações
precisamos estar sempre atentos que cada geração possui características
individuais e isso faz com que cada um prefira uma maneira diferente para se
comunicar. &nbsp;Para que isso não se torne
uma tarefa complicada e de difícil acesso precisamos conhecer o cenário em que
os funcionários estão inseridos e se utilizar de todas as características para
aprimorar a comunicação e fazer com que ela seja mais eficaz.&nbsp;



Por exemplo, a
geração dos baby boomers prezam pelo trabalho em equipe e costumam a ter
tendências workaholics e não param até terminarem a tarefa que foi solicitada,
já a geração X são compostas por pessoas mais praticas, confiantes&nbsp; e com autoestima elevada e buscam manter um equilíbrio
entre a vida pessoal e a profissional, a geração Y além se serem mais
individualistas buscam o prazer naquilo que fazem e se não encontram tendem a mudar
de emprego facilmente em busca dessa realização e costumam fazer mais questionamentos
de como as coisas funcionam. &nbsp;Sabendo
dessas características a pergunta é: como fazer com que essas diferentes gerações
se comuniquem igualmente dentro do ambiente de trabalho?



Antigamente o
ambiente de trabalho era muito mais formal que nos dias de hoje, isso faz com
que as pessoas mais velhas se incomodem com a informalidade dos mais novos
principalmente no que diz respeito a envio de e-mails e o diferente tratamento
que eles possuem com os clientes. Uma solução possível para esse problema seria
achar um meio termo entre a informalidade demais ou a formalidade de menos e dessa
maneira as 4 gerações que convivem no mesmo ambiente de trabalho precisem se
adaptar as novas formas de se trabalhar e ambas as partes sairiam da zona de
conforto.&nbsp;



Uma diferença grande
que observamos também é que pessoas de gerações mais antigas preferem realizar
contatos pessoalmente ou por telefone, podemos reparar que eles possuem o
habito de irem ate a mesa de seu colega de trabalho para dar algum recado ao invés
de mandarem um e-mail. E as pessoas das novas gerações são mais praticas,
preferem manter contato via e-mail e quanto menos se comunicar pessoalmente
melhor para eles, são muito ligados a diferente tecnologias e estão sempre
conectados, uma característica diferente entre essas gerações também é o fato
que as pessoas mais novas possuem mais habilidades de realizar diferentes tarefas
ao mesmo tempo &nbsp;muitas vezes estando conectados
com diferentes tipos de meios de comunicação .&nbsp;



Entendendo
essas diferenças de valores e diferenças formas de trabalhar cabem o setor responsável
pela comunicação saber balancear a maneira de se comunicar com seus públicos,
porque entendendo esses valores você consegue mapear o seu público e entender
como cada um prefere de comunicar, uma forma que poderia dar certo é a
individualização da abordagem, ou até mesmo achar diferentes maneiras de se
comunicar para que você consiga atingir todos os seus funcionário s da mesma
empresa, possibilitando assim que a mensagem desejada chegue para cada um da
mesma maneira.&nbsp;



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Referências:&nbsp;



PLATONOW, Vladimir. Pesquisa traça perfil dos jovens da Geração Y. Disponível em: http://exame.abril.com.br/carreira/noticias/pesquisa-traca-perfil-jovens-geracao-y-570568
As difrentes gerações e suas caracteristicas. Disponivel em: http://blogdovestiba.pucpr.br/2013/05/09/as-diferentes-geracoes-e-suas-caracteristicas/


Texto por Bruna Gramália&nbsp;