ESTUDO AFIRMA: Internautas venderiam informações pessoais a empresas por US$ 20
Autor: Inforblog | Publicado: 2015-11-28T13:44:00-08:00

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Um estudo feito pela Ponemon Institute à pedido da empresa de segurança
Trend Micro em 17 países aponta que os internautas estariam dispostos a vender
dados pessoais a empresas de e-comerce por um valor médio de US$ 19,60 (pouco
mais de R$ 58). O estudo comparou a percepção dos usuários sobre o valor de
informações particulares.


Ainda que a preocupação com a privacidade tenha crescido nos últimos anos, a
maior parte dos consumidores acredita que os
benefícios da Internet das Coisas superam o problema. 75% dos entrevistados
acreditam que não possuem qualquer controle sobre informações pessoais.


"A privacidade é considerada o direito individual de manter
desconhecidas as informações confidenciais, a não ser que o indivíduo em
questão deseje que elas sejam reveladas. No entanto, nos surpreendemos com o
fato de que a maioria dos consumidores está disposta a oferecer esses dados às
empresas caso haja uma recompensa por isso", explica Dr. Larry Ponemon,
presidente e fundador do Ponemon Institute.


Confira o preço médio dos dados atribuídos pelos entrevistados:


Sexo: US$2,90 (cerca de R$ 8,50)
Nome: US$3,90 (cerca de R$11)
Telefone: US$5,90 (cerca de R$ 17)
Hábitos de compra: US$20,60 (cerca de R$60,50)
Histórico de crédito: US$29,20 (cerca de R$ 86)
Condições de Saúde: US$59,80 (cerca de R$ 176)
Detalhes de pagamento: US$36 (cerca de R$105)
Senhas: US$ 75,80 (cerca de R$ 223)


"Os resultados mostram que, ao mesmo tempo em que os consumidores
parecem preocupados com privacidade e segurança, eles não compreendem
plenamente o papel que desempenham – independentemente de onde eles
vivem", afirma Raimund Genes, CTO da Trend Micro. De acordo com o
executivo, a maior parte das pessoas que se identificam como 'sensíveis à
privacidade' não tem intenção de mudar o comportamento e as práticas de
compartilhamento.


A pesquisa foi feita na Alemanha, Bélgica, Dinamarca, Eslovênia, Espanha,
Estados Unidos, França, Grécia, Holanda, Inglaterra, Irlanda, Itália,
Luxemburgo,Polônia, Rússia, Suíça e Suécia.


Via Olhar Digital.