O que determina a reciclagem é a economia e não a tecnologia.
Autor: BIOTERA SUSTENTÁVEL | Publicado: 2016-12-12T08:14:00-08:00

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Os valores sociais estão
excluídos das equações atuais que se pratica no mercado de reciclagem e, por
isso, prefere-se ainda destinar para aterros, incinerações e outros fins&nbsp;
desconhecido pelo gerador e pelo poder público.


No momento que introduz
tais variáveis, temo o que chamamos de Economia Circular.

A tecnologia e metodologia - MSR -&nbsp; é a força motriz para a Economia Circular. Produz
movimentos e estímulos na sociedade, criando centros funcionais para
atingir o objetivo de todos. Esses centros tem suas funções definidas e tornam-se células vivas para o resíduo e para a economia.Convido-o a conhecer
o que temos pra você e seu negócio.&nbsp;

É fato que os fabricantes, o varejo e os consumidores não assumam
voluntariamente a responsabilidade pelo fim da vida útil dos seus resíduos, ao
menos que sejam obrigados a suportar o custo das soluções para os produtos e
embalagens que produzem, vendem ou consomem.

Desenvolvemos então a valorização e o estímulo da participação do gerador. O custo será assumido compulsoriamente por quem não participa. 

Um dos maiores custo
neste novo mercado é a logística, que ainda teimam no modelo tradicional. Ela é a primeira a ser mudada na Economia
Circular.


As empresas no negócio de reciclagem atuam sempre no final do tubo. Os
investimentos também estão focado lá. Tecnologias na reciclagem de cigarros, no
tudo da pasta de dente, na embalagem de extrato de tomate, numa cooperativa, numa esteira, num veículo. Esquecem o meio do
processo. Como fazer o resíduo chegar até o destino correto? Com o MSR isso acontece e viabiliza qualquer investimento na cadeia de resíduos.


Precisamos conhecer volume,
quantidade, qualidade, localização e identificação (fabricante e participante) de resíduos que suporte informação para toda tomada de decisão em todas as esferas e em todas as unidades da cadeia de resíduo. Precisa ser integrada já!

Essa é a proposta.