Marketing de sucesso: A linguagem dos resultados
Autor: Marcelo Lima | Publicado: 2011-10-02T09:30:00-03:00

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Uma das
maneiras mais eficazes para melhorar a sua mensagem no marketing é conseguir
conectar-se emocionalmente ao seu público. As grandes maiorias de nós tomamos
decisões baseadas em emoções e usamos o lado racional para justificar essas
decisões.

Em minha
experiência, descobri que o planejamento de marketing deve oferecer um
vislumbre de como o cliente pode ter a vida melhorada após a compra do meu
produto / serviço. Os consumidores querem mais do que benefícios, eles querem
resultados – e eles querem agora!




Engajamento
emocional ainda é
novidade para empreendedores. Requer a construção
de uma relação baseada na confiança com seus clientes. 

A partir
do momento que você cria um relacionamento com seu público, pode conhecê-lo,
estreitar a relação e principalmente, saber o que ele pensa e espera da sua
marca. Essas informações são muito valiosas quando você está planejando suas
ações de marketing voltado para o seu público, seja no seu site, folder, anúncio, e-mail, spots de rádio e em plataformas
de mídias sociais.

Um grande
passo no seu planejamento de marketing é sempre saber, “Quais sãos os
resultados que meus clientes esperam?”



Exemplo

Uma
imobiliária precisa melhorar a sua mensagem de marketing. Como fazer isso?

Foque no
processo de compra e venda da casa. Fale sobre como as pessoas não precisam ter
dores de cabeça, enfrentar obstáculos e burocracia de quem está comprando a
casa pela primeira vez enfrentam. Exalte a alegria, excitação e emoção de
finalmente ter as chaves da sua primeira casa.



Simplifique
algo que normalmente é difícil e confuso, melhore essa experiência e colha os frutos.