Plano de Negócios, para quê?
Autor: Amanda Paolla | Publicado: 2011-07-18T19:56:00-07:00

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 <![endif]-->Tenho uma ideia fantástica! Ninguém a teve. Essa é minha chance: vou brilhar! 
É comum encontrar empresários que construíram suas empresas sem um planejamento e em alguns casos, é até possível vê-los obter relativo sucesso. Mas quantos deles? Qual a porcentagem de empresários que abrem seu negócio sem um Plano de Negócios e não fecham suas portas antes de cinco anos?&nbsp;É muito importante sonhar e para muitos, ter seu próprio negócio é a realização de um sonho. Mas essa é apenas uma etapa na criação de um empreendimento. Um negócio não pode nem deve ser aberto por impulso, baseado apenas em desejos ou suposições. Também não pode ser considerada somente a percepção do empreendedor.Aspectos relevantes como quem é e onde está o cliente, aonde a empresa vai se instalar, como fará para que seu produto se torne conhecido e desejado, são os primeiros passos na construção do Plano de Negócios, ferramenta imprescindível que reduz o índice de fechamento de empresas. Se você acha que para por aí, ainda não viu nada.&nbsp;Pode parecer fácil, mas a construção de um P.N. é um trabalho extremamente cansativo, pois envolve pesquisas, que para o pequeno empresário requer trabalho e comprometimento, já que geralmente os recursos são escassos e insuficientes para contratar uma empresa de pesquisa. Fora isso, ainda há <!--[if gte mso 9]>     Normal   0         21         false   false   false      PT-BR   X-NONE   X-NONE                                                     MicrosoftInternetExplorer4                                                   <!--[endif]--><!--[if gte mso 9]>  <w:LatentStyles DefLockedState="false" DefUnhideWhenUsed="true"
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 <![endif]-->busca de dinheiro, contatos com fornecedores, bancos, possíveis investidores, plano de marketing, recrutamento, seleção e treinamento de funcionários, visita aos concorrentes, definição de preços, contratação de prestadores de serviços, impostos e taxas de abertura (ufa!). Pensa que terminou?Calcule o preço de venda do seu produto considerando o que você investiu, o que vai pagar em custos fixos e variáveis, a margem de lucro que prentende obter, o tempo de retorno sobre o investimento e volte lá para a sua pesquisa com possíveis consumidores (público-alvo). Pegou ela? Pois veja se eles estão dispostos a pagar o preço que você pretende cobrar. Supondo que o produto seja aceitável e até desejado, se seu público alvo não quiser pagar o que você pretende cobrar pelo seu produto, o que você fará?(&nbsp;&nbsp; ) inviabilizar o plano?&nbsp;&nbsp; (&nbsp;&nbsp; ) reduzir a margem de lucro&nbsp;&nbsp;&nbsp; (&nbsp;&nbsp;&nbsp; ) mudar o produtoEssas são algumas alternativas que somente um Plano de Negócios muito bem estruturado pode responder para você. Ele é, portanto, seu mapa, seu GPS; a ferramenta a qual você pode recorrer caso as coisas não ocorram conforme sonhado; é o que te mantém nas nuvens mas com os pés no chão.Bem complexo, não é?É assim que se abre uma empresa e é não fazer assim que se fecha uma empresa.