History of Logistics
Autor: Logistica e o Futuro | Publicado: 2011-11-28T18:58:00-02:00


&nbsp;The origin of the word comes from the Greek "LOGISTIK," which the Latin "LOGISTICUS" is derived, meaning both calculation and reasoning in the mathematical sense.
The development of logistics is closely linked to the progress of military activities and needs resulting from the war ..
The Persian army was the first to use a large-scale marine. In the expedition of Xerxes against the Greeks in 481 BC, were used more than 3,000 transport vessels to support the army.


70 YEARS• ignorance of the term and scope of logistics;• computer was still a mystery and restricted domain;• initiatives in the automotive sector, mainly in handling and storage of parts and components due to the complexity of a car that involved more than 20,000 SKUs;• outside the automotive sector, the electric power industry defined standards for packaging, storage and transportation of materials;• In 1977 ABAM are created - Brazilian Association of Materials Management and ABMM - Brazilian Association of Material Handling, which were unrelated and had nothing to synergistic;• In 1979 it created the IMAM - Institute of Materials Handling and Storage

80 YEARS• In 1980 comes the first group of studies of Logistics, creating the first definitions and guidelines to differentiate Transport Distribution and Logistics;• 1982 is brought in from Japan the first modern system of integrated logistics, JIT - Just in Time and KANBAN, developed by Toyota;• In 1984 it created the first Benchmarking Logistics Group;• In 1984 the ABRAS - Brazilian Association of Supermarkets creates a logistics department to discuss and analyze the relationships between suppliers and supermarkets;• Standard Pallet is created Brasileiro, known as PBR and design of the Urban Vehicle Load;• In 1988 is created ASLOG - Brazilian Association of Logistics;• installation of the first logistics operator in Brazil (Brasildock's)
90 YEARS• stabilization of the economy from 1994 with the Real Plan and focus on cost management;• evolution of microcomputing and Information Technology, with the development of software for warehouse management and WMS - Warehouse Management System, barcodes and systems for Delivery Routing;• entry of 06 new international logistics operators (Ryder, Danzas, Penske, TNT, McLane, Exel) and development of more than 50 domestic companies;• ERP / ECR / EDI / DOT;• privatization of highways, ports, telecommunications, railways and container terminals;• investments in cargo monitoring• rise of e-commerce


What is Logistics / Supply Chain Management
It is still widely accepted in the corporate setting the Council of Logistics Management, CLM (1986): "The process of planning, implementing and controlling the flow and storage efficient and economical raw materials, semi-finished materials and finished products as well as the related information from point of origin to point of consumption, in order to meet the demands of customers. " The definition created in 1986 by CLM has recently been amended, including the concept of Supply Chain Management:
"It's part of the supply chain process that plans, implements and controls, effectively, the flow and storage of goods, services and information from point of origin to point of consumption to meet the needs of customers"


According to the CLM:
"Supply Chain Management is the integration of key processes from end user to the primary suppliers in order to provide products, services and information that add value for customers and shareholders."


The Concept of Marketing Management / Logistics
Customer satisfaction involves maximizing the utility of place and time for suppliers, intermediaries and consumers. The ability to provide logistics services to customers with the ability to generate marketing and complement the sales cycle, creating an acceptable level of customer satisfaction that takes the company a distinct advantage in the market. An integrated effort that requires the company to coordinate its marketing activities (product, price, promotion and distribution) in order to achieve synergistic results where the total becomes greater than the sum of its parts. The key to true integration is the "total cost concept", which examines the cost offsets that occur between and within the marketing activities and logistics.From a financial perspective, the optimal means to maximize profitability may be to minimize the total costs of logistics, in the limit that allows to provide the level specified by the customer marketing strategy and the expectations of customers.
Customer Satisfaction
• Suppliers• Customers intermediate• Final consumers
Integrated Effort
• Product• Price• Promotion• Place (distribution)
Profitability of Company
• Maximize long-term profitability• Total cost lower due to an acceptable level of customer service

Logistics Utility Adding the Time, Place and Possession
According to Lambert, Stock and Vantin (1998), manufactured goods have value and utility as an assembled product has value greater than its parts or raw materials alone. The value, or utility, the availability of materials in a state of complete assembly is referred to as utility. For the consumer, however, the product should not be simply the utility of form, but must also be in place and available for purchase. Thus, besides the value added by manufacturing (form utility), the product must also add the value called utility of place, time and possession. The logistics activity provides utilityplace and time, while marketing provides the utility of ownership.


The Logistics Company as Active
Thus, we conclude that an efficient logistics system and economic development is similar to a tangible asset on the books of a company. It can not be readily copied by competitors. If a company provides products to their customers quickly and inexpensively, you can gain market share against their competitors. The company can gain the ability to sell their products at a lower cost as a result of efficiency in logistics, or provide a higher level of customer service, thereby increasing its market share. Companies do not specify the "active" in their balance sheets, we can even envision that future logistics efficiency can be unfriendly as an intangible asset, a category that includes patents, copyrights and trademarks.

Source: WikipediaPUC Rio - WWW.dbd.pucrio.br