SOCIODIVERSIDADE.
Autor: Vinicius | Publicado: 2013-11-02T16:36:00-07:00


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Nossa sociedade é composta por indivíduos dotados
de padrões sociais próprios, com modelos diferentes de moral e comportamento.
Cabe ao administrador saber observar e interpretar essa inter-relação para
melhor definir e atingir o seu público alvo. O agravamento da crise
internacional possibilitou a países como o Brasil, o aumento da migração de
estrangeiros vindos a trabalho por tempo determinado, e/ou indeterminado,
elevando o nível de multiculturalismo presente em nosso dia-a-dia, tal
movimento exige cada vez mais sensibilidade nas políticas organizacionais. 




Cabe ainda dedicar atenção aos fatores de
inclusão e exclusão digital, a falta de acesso à internet atua como forte fator
de exclusão social, pois, o cidadão pode ter poder aquisitivo para comprar um
computador, nível educacional para utilizá-lo, mas se a empresa responsável
pelo acesso à internet não levar os serviços até o cidadão (o que ocorre com
frequência em diversas regiões do Brasil), este ficará sem poder utilizar a
tecnologia, e por consequência, sem acesso a informação, e a serviços
oferecidos exclusivamente pela rede. Existem contudo fatores positivos nas
mudanças ocorrias nos últimos anos, a possibilidade de as mulheres terem as
mesmas oportunidades que os homens de participar e de progredir nos mercados de
trabalho, atua como fator fundamental para o crescimento da economia. As
empresas terão impactos positivos se melhor compreenderem uma sociedade
diversificada, com múltiplas formas de culturas, uma sociedade aberta e de
oportunidades. 




Sociodiversidade bem compreendida é riqueza,
econômica, cultural, e social, pois, garante boa convivência entre os agentes
sociais, e o perfeito funcionamento das estruturas organizacionais, sem o
surgimento de conflitos resultantes de intolerância e incompreensão social. O
fator chave de sucesso e diferenciação está cada vez mais em tolerar, conhecer,
compreender os diferentes, tratando diferentes de forma diferenciada.