A evolução hoteleira no Peru
Autor: Revista Partes | Publicado: 2017-07-26T12:17:00-07:00

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·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Entre 2011 e 2015, mais de 4.800 novos estabelecimentos de hospedagem
foram integrados à oferta turística do país, representando um incremento de
33%. No período de 2011 a 2016 foram construídos 43 hotéis, entre 5 e 3
estrelas, somando investimento de USD 600 milhões.



·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Para os próximos anos, a previsão é que 62 novos hotéis sejam
construídos no Peru, o que vai significar um investimento de USD 1.141 milhões
e um aumento de 8.279 quartos.







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O crescimento da economia peruana vem trazendo desenvolvimento em
todos os setores. Um deles, a infraestrutura de transportes, com a melhoria
e/ou abertura de aeroportos, construção de estradas, além do aumento da oferta
de empresas ferroviárias e companhias aéreas, tem permitido ao país receber
cada vez mais turistas de todas as partes do mundo, atraídos por maravilhas
como Machu Picchu, o rio Amazonas, o lago Titicaca, as linhas de Nasca, a
gastronomia, entre outros.



Este interesse pelo destino se vê pelo aumento nas chegadas de
turistas estrangeiros:



 

  
  
Crescimento do turismo no Peru

 

  
  
Ano 2014

  
  
Ano 2015

  
  
Ano 2016

 

  
  
3.2 milhões

  
  
3.5 milhões

  
  
3.7 milhões

 

  
  
Fonte: Mincetur.

 




Segundo dados do Ministério do Comércio Exterior e Turismo do Peru
(MINCETUR), em 2016 o Peru estava conectado diretamente a 22 países, 42 cidades
através de 25 linhas aéreas. O MINCETUR também informou que o tráfego de
passageiros no Aeroporto Internacional Jorge Chávez, em Lima, subiu 46% entre
2011 e 2015. Nesse período, disse a agência estatal peruana, mais de 4.800
novos estabelecimentos de hospedagem foram integrados à oferta turística.



O quadro a seguir mostra o crescimento da capacidade hoteleira no Peru
e o aumento da oferta para turistas que exigem hotéis de 5 e 4 estrelas:



 

  
  
Evolução da capacidade hoteleira

 

  
  


  
  
2011

  
  
2015

  
  
Incremento

 

  
  
Número de estabelecimentos de hospedagem

  
  
14.787

  
  
19.609

  
  
33%

 

  
  
Número de quartos

  
  
207.533

  
  
245.504

  
  
18%

 

  
  
Número de hotéis de 4 e 5 estrelas

  
  
115

  
  
157

  
  
36%

 

  
  
Número de hotéis de 3 estrelas

  
  
798

  
  
1.023

  
  
28%

 

  
  
Fonte: Mincetur.

 




De acordo com a Hotel &amp; Tourism Advisor e a Sociedade de Hotéis do
Peru (SHP), entre 2011 e 2016 foram construídos 43 hotéis, entre 5 e 3
estrelas, o que significou um investimento de USD 600 milhões.

As fontes acima mencionadas especificam que 13 hotéis foram
construídos em Lima, com um investimento de USD 335 milhões; 12 hotéis foram
construídos em Cusco; em Arequipa, 4; em Piura, 2; em Tumbes, 2; e em Ica, 2.



Na tabela abaixo pode ser verificado o tipo de hotel que o visitante
prefere, o tempo de permanência, o motivo da visita e o país de residência:



 

  
  


  
  
Cusco

  
  
Lima

  
  
Ica

 

  
  
4 ou 5 estrelas

  
  
23%

  
  
27%

  
  
17%

 

  
  
3 estrelas

  
  
47%

  
  
30%

  
  
35%

 

  
  
Permanência

  
  
6 noites

  
  
3 noites

  
  
2 noites

 

  
  
Motivo da visita

  
  
90% férias

  
  
59% férias

  
  
85% férias

 

  
  
País de residencia

  
  
26% EUA

  
  
22% EUA

  
  
14% EUA

 

  
  
9% Chile

  
  
11% Chile

  
  
8% Espanha

 

  
  
Fonte: Perfil do visitante de Cusco, Lima e
  Ica, elaborado pela PROMPERÚ.

 




Na cidade de Lima estão dois bairros que concentram a maioria da
oferta hoteleira entre 3 e 5 estrelas: Miraflores e San Isidro. Segundo um
estudo do MINCETUR, em 2015 funcionavam 112 hotéis nas categorias mencionadas
acima, dos quais 62 se localizam no bairro de Miraflores e 30 estão em San
Isidro.



Entre 2017 e 2021 se estima a construção de 62 hotéis em Peru, o que
vai significar um investimento de USD 1.141 milhões e um aumento de 8.279
quartos, de acordo com a Hotel &amp; Tourism Advisor e a Sociedade de Hotéis do
Peru (SHP). As mesmas instituições indicam que 35 hotéis serão inaugurados em
Lima, com um investimento de USD 874 milhões, e 27 serão construídos em outras
regiões, a partir de investimento de USD 265,9 milhões.



O investimento mais concentrado na cidade de Lima se explica porque a
demanda está acima da oferta, uma vez que, de acordo com o MINCETUR, entre 2011
e 2015 a oferta hoteleira cresceu 17% na capital peruana, enquanto a entrada de
visitantes em estabelecimentos de hospedagens aumentou 24% no mesmo período.




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