Você acha que as empresas, estão de olho no que você posta nas redes sociais?
Autor: Quatrho Coaching e Consultoria | Publicado: 2011-06-29T14:18:00-07:00

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 <![endif]-->  No dia 22 de junho perguntamos no facebook, se as pessoas achavam que as empresas estão de olho no que elas postam nas redes sociais. Das 34 pessoas que responderam a enquete 28 afirmaram que acreditavam que as empresas estão de olho nos conteúdos que elas jogam nas redes sociais.&nbsp;Essas 28 pessoas, responderam provavelmente porque conhecem essa nova tendência do mercado. Pode parecer que não, mas o que você posta serve como pesquisa de mercado e de perfil, é possível saber se alguém é compatível com determinado cargo apenas olhando atenciosamente o perfil da pessoa. Atualmente existe um novo profissional especializado em observar atentamente tudo o que você diz nas redes sociais, é o profissional da Web 2.0, que as empresas contratam para pesquisar tudo, mas tudo mesmo, que é dito sobre uma marca, loja, serviço e assim ajudar a empresa a entrar em contato direto com as opiniões e desejos dos clientes. Um exemplo é o que a empresa Elma Chips realizou, após perceber comunidades fãs de seus salgadinhos, como a "Queremos Doritos de 5 kg”, iniciou uma ação oferecendo o desejado pacote gigante do salgadinho aos participantes das principais comunidades referentes ao Doritos. A ação agregou maior valor a marca que passou a perceber que não tinha simplesmente consumidores, mas seguidores.&nbsp;Outro fator que vem sendo muito analisado são os perfis de candidatos a emprego, essa prática é comum nas empresas de RH, na verdade a análise do perfil e das postagens das pessoas na internet ajuda a forma uma imagem do candidato muito mais sincera do que a entrevista de emprego. Isso nos remete a um questionamento, qual imagem você passa para as pessoas no seu perfil? Se você ainda não atentou para este fator é bom começar, o seu perfil na internet na verdade é o seu 2° currículo,&nbsp; e apresenta você tanto para os seus amigos quanto para o seu futuro empregador.