Governo gasta R$ 95 milhões em propaganda na internet em 2012 e quase 70% do total ficou concentrado em apenas 20 sites.
Autor: DA SILVA | Publicado: 2013-07-04T18:19:00-07:00

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&nbsp;A ministra da Comunicação Social do Governo
Federal, Helena Chagas, divulgou detalhes sobre os gastos do governo com
propaganda em vários meios de comunicação. Somente na internet foram gastos R$
95 milhões ao longo de todo o ano de 2012. Esse valor, entretanto, ficou
concentrado em poucos sites, mesmo o governo tendo mais de 9 mil empresas
cadastradas para distribuição no setor.

Segundo o ministério, 69,2% de toda verba gasta no
meio digital ficaram concentrados em apenas 20 sites da web brasileira. Mesmo com
esse resultado, a ministra afirma que está desconcentrando o destino desses
valores, sendo que no ano anterior a este, a situação era ainda mais acentuada.

Entre os grandes destinos da propaganda do governo
na internet, o portal Terra foi o maior. Recebendo R$ 9,8 milhões, segundo pelo
UOL, com R$ 9,7 milhões. O Facebook ficou com R$ 3,3 milhões, mesmo tendo
quantidade de acessos superior aos demais.