Olhar: Teoria Crítica
Autor: Rodrigo Henrique | Publicado: 2011-12-09T12:03:00-08:00

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Teoria Crítica

A indúsria cultural é sem dúvida o grande irmão que usa
da técnica para manipular você consumidor&nbsp;
!

O Consumo que ocorre no Natal não é resultado da formação
de uma culutra vinda da “massa”, ele ganhou as nuances que agora tem,
impulsionado principalmente pela industria cultural. O Próprio Papai Noel,
símbolo máximo do Natal, nem mesmo era vermelho, na tradição qeu deu origem ao
mito. Foi a partir de uma campanha da Coca-Cola em que o mesmo aparecia com uma
roupa vermelha e branca, que são as cores da marca, que se começou uma tradição
de reproduzir o “bom velhinho” dessa forma. Prova de a indústria exerceu uma
influencia absurda do que nós intendemos hoje por Natal e tudo o que ele
carrega.



Nesse período fica ainda mais evidente o funcionamento do
sistema denominado indústria cultural. De que forma ?



Você já percebeu que além dos anuncios que normalmente
aderem ao tema natalino, as emissoras de tv começam a produzir campanhas
institucionais com o tema e toda a programção “entra no clima” da data ? O
Cinema tambem começa a produzir filmes natalinos, as rádios começam a espalhar
os jingles viciantes e que impreguinam nossa mente.



È o sitema agindo, maquinando, controlando.



Tudo nessas campanhas é pensada, a industris se apropria
da “história” e do mito do natal para vender mais e mais. Para isso tambem se
valhe da técnica, da arte, da fotografia, cortes aproximados do Papai Noel,
parecem coloca-lo na sua sala, o sorriso da criança, a mesa farta, as luzes,
tudo pra te seduzir e encantar, despertar atenção, interesse, desejo e ação de
compra !



Nesse natal não tem lugar pelo novo, só aquilo que já se
sabe que vende.



Sua consciencia pode tentar se opor, mas a força desigual
da industria vence por insistencia.Na compra encontramos uma fuga para os
problemas.



E encontramos os mesmos generos e estereótipos, os mesmos
planos, os mesmos closes, as mesmas cores, mais do mesmo.