Inauguração da Gap
Autor: Coisas Estilosas | Publicado: 2013-09-29T11:07:00-07:00








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Depois de seis anos analisando o mercado brasileiro, inaugurou
nessa quinta-feira (26) a primeira loja da Gap no Brasil, no Shopping JK
Iguatemi.Com direito a festa e muitas atrações.

O vice-presidente Stefan Laban, nos contou que há
quatro lojas com inauguração prevista. Em outubro está prevista a inauguração
de outra loja em São Paulo, no shopping Morumbi.

Com a estratégia de ser uma loja para muitos, a GAP
escolheu se instalar no Brasil com um posicionamento de preço diferente de
outras estrangeiras,reduzindo margens para baixar preço. O público alvo será as
classes A, B e C e os produtos chegarão com preços entre 30% e 35% superiores
aos dos Estados Unidos.





























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