15 frases geniais de Steve Jobs
Autor: ISABELA MAGALHÃES | Publicado: 2011-10-20T11:28:00-07:00

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1 Mudar o mundo“Você quer passar o resto da vida vendendo água com açúcar ou quer ter uma chance de mudar o mundo?”Frase dita para convencer John Sculley a deixar a Pepsi para se tornar CEO da Apple, em 1983. Está na autobiografia de Sculley.2 Rebeldia“É mais divertido ser um pirata que entrar na marinha.”Em 1982, num evento da Apple3 Juventude“É raro ver um artista de 30 ou 40 anos realmente contribuir com alguma coisa impressionante”Playboy, fevereiro de 1985 (Jobs tinha 29 anos)4 O filósofo Sócrates
“Eu trocaria toda a minha tecnologia por uma tarde na companhia de Sócrates.”Newsweek, outubro de 20015 Sonho“Estamos apostando na nossa visão. Preferimos fazer isso a fabricar produtos iguais aos outros. Vamos deixar outras empresas fazerem isso. Para nós, o objetivo é sempre o próximo sonho.”Declaração à imprensa no lançamento do Macintosh, em janeiro de 19846 Tecnologia“Ter filhos muda a maneira como vemos essas coisas. Nós nascemos, vivemos por um breve instante e morremos. Faz tempo que isso acontece. A tecnologia não está mudando muito isso – se é que está mudando.”Wired, fevereiro de 19967 Televisão“Acho que alguém assiste à TV para desligar seu cérebro. E trabalha no computador quando quer ligá-lo.”Macworld, fevereiro de 20048 John Sculley“John Sculley arruinou a Apple trazendo a ela valores corruptos e corrompendo pessoas-chave que estavam lá. Ele afastou os que não eram corruptíveis, trouxe novos corruptos e pagou a eles dezenas de milhões de dólares.”Depoimento ao Computerworld Smithsonian Awards Program em 19959 Bill Gates“Ser o homem mais rico do cemitério não me interessa. Ir para a cama à noite dizendo que fiz alguma coisa maravilhosa é o que importa para mim.”The Wall Street Journal, 199310 Microsoft“Nossos amigos lá do norte gastam 5 bilhões de dólares em pesquisa e desenvolvimento e tudo que eles parecem fazer é copiar o Google e a Apple.”No evento para desenvolvedores WWDC, em agosto de 200611 Pesquisas de mercado – 1“Achamos que zilhões de Macs serão vendidos. Mas não criamos o Mac para outras pessoas. Nós o construímos para nós mesmos. Éramos o grupo que julgaria se o Mac era grandioso ou não. Não faríamos nenhuma pesquisa de mercado. Só queríamos fazer o melhor que pudéssemos.”Playboy, fevereiro de 198512 Pesquisas de mercado – 2“Para uma coisa tão complicada, é realmente difícil conceber produtos com base em estudos do tipo ‘focus groups’. Muitas vezes, as pessoas não sabem o que querem até que mostremos a elas.”Business Week, maio de 199813 Fim da Apple“A Apple tem um patrimônio tremendo. Mas acredito que, sem algum cuidado, a empresa poderia, poderia, poderia – estou buscando a palavra certa – poderia morrer.”Time, agosto de 199714 A vida é finita“Lembrar que estarei morto em breve é a ferramenta mais importante que já encontrei para me ajudar nas grandes escolhas da vida”Discurso na universidade de Stanford, em 200515 Morte“As notícias sobre a minha morte são muito exageradas.”Parafraseando Mark Twain num evento da Apple em setembro de 2008
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