Empresas ainda batem cabeça para chegar à classe C
Autor: Analyana Bandeira | Publicado: 2011-11-29T19:05:00-08:00

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 <![endif]-->Pesquisa feita pela parceria entre Ibope/Inteligência e Troiano Consultoria de Marca revela que as Empresas não sabem lidar com classe média crescente no Brasil. De acordo com o estudo, de 64 marcas apresentadas, apenas 4 conseguiram a confiança do consumidor. Segundo Marcelo Coutinho, diretor de análise do Ibope, as classes A e B já não atende às necessidades de consumo de uma sociedade globalizada. E as empresas ainda têm dificuldade em chegar à classe C.