Dicas para apresentações de sucesso.
Autor: Publicitário Janclei Frömming | Publicado: 2013-10-14T12:07:00-07:00

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8 dicas
para apresentações de sucesso



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O que
podemos aprender com comediantes de stand up comedy para melhorar as nossas
apresentações? Conheça as dicas de comediantes para apresentadores
profissionais:



&nbsp;
&nbsp;



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1.&nbsp;&nbsp;&nbsp;
Comece com Impacto



Devido
ao seu tempo de palco limitado, os comediantes de stand up precisam chegar
rápido no tom da apresentação, pois não há muito tempo para aquecimento (o
sucesso ou o fracasso da piada de abertura determina o restante da
apresentação). Pense em começar a sua apresentação com impacto: qualquer ideia
que quebre o convencional, que mude a perspectiva do seu público. Se for o
caso, abra suas apresentações com uma piada ou história pessoal, algo que crie
uma conexão com o seu público – assim, você diz ao público quem você é, qual é
a sua paixão e por que ela importa para eles.



2.&nbsp;&nbsp;&nbsp;
Comportamento



É
fácil notar que comediantes de sucesso sabem que não é o que eles dizem, mas como
dizem. Estudos mostram que mais de 55% de comunicação de um orador durante os primeiros minutos de
uma apresentação corresponde ao comportamento, 38% é o tom de voz e apenas 7% vêm das palavras. Portanto, pense em tudo: voz, postura, gestos
e aparência física para estabelecer o tom apropriado.



3.&nbsp;&nbsp;&nbsp;
Gerenciar o Público





Todo
público possui uma identidade grupal, mesmo quando eles não conhecem uns aos
outros ou pertençam a algum círculo específico. Essa identidade é rapidamente
formada e os lados são definidos: de um lado, o orador, e o público do outro.

Cria-se
um paradigma de “nós contra ele”: comediantes experientes entendem esta
dinâmica e sabem identificar os “papéis” que cada membro de um grupo assume
(temos o brincalhão, o desordeiro, o questionador, entre vários outros – o
desordeiro é quem pode desestabilizar a sua apresentação). Esses comediantes
sabem suportar interrupções de um desordeiro até que fique claro que o público
também está irritado. Em seguida, o comediante “desliga” o desordeiro com a
aprovação implícita do público. Desestrutura-se o “nós contra ele” e as conexões
acontecem com mais facilidade. Não há mais barreiras.



4.&nbsp;&nbsp;&nbsp;
Desenvolva suas réplicas



Assim
como os comediantes experientes, bons apresentadores sabem os pontos do seu
material que podem levantar dúvidas. E com o tempo, é possível entender e
prever até quais dúvidas serão levantadas. Com isso você pode já criar e
estudar suas réplicas.



5.&nbsp;&nbsp;&nbsp;
Ensaie sua espontaneidade



Perceba
que os grandes comediantes fazem rir aparentemente sem esforço, parece que
estamos numa conversa informal. Tudo isso na aparência, porque sabemos o quanto
essas rotinas são ensaiadas para que pareçam espontâneas. O mesmo acontece com
apresentações de sucesso: são treinadas para parecerem espontâneas, vemos isso
no comportamento do apresentador, na transição de slides (bons apresentadores
fazem bons ganchos entre assuntos e nunca esperam a transição para ler o que
vem pela frente) e na interação com o público. Tudo saiu na hora? Não, tudo foi
treinado, executado tantas vezes que parece natural, as melhores apresentações
que produzimos são aquelas em que o apresentador entrega com essa “naturalidade
ensaiada”.



6.&nbsp;&nbsp;&nbsp;
Ritmo



Assim
como no design os espaços são importantes para a transmissão das ideias, numa
apresentação, as pausas funcionam para dar ênfases e direcionamento para o
objetivo do material. Comediantes sabem trabalhar as pausas com maestria,
precisam esperar para cada piada terminar e os risos também, para continuar. Ao
mesmo tempo, muitas pausas, ou pausas longas demais cansam e dispersam o
público.

Outra
forma de garantir ritmo é estabelecer pontos que avisam o público quando você
se muda de assunto: na comédia, perguntas como: “Alguém aqui é do Rio de
Janeiro?” ou “Vocês sabiam que…” são usadas ​​para fazer essa transição. Um
marco verbal é importante para orientar seu público para o próximo assunto.



7.&nbsp;&nbsp;&nbsp;
Não tenha medo do humor



Este
sempre é um problema: o bom uso do humor é a maior lição que podemos aprender
com os comediantes. Apresentações de negócios não precisam ser chatas ou
sisudas, o encaixe do humor em suas palestras, quando feito com critério, pode
torná-las mais atraentes e, com isso, mais impactantes. Com o humor, rompemos a
barreira da atenção, que é racional, e alcançamos o engajamento.



8.&nbsp;&nbsp;&nbsp;
Wrap up



Comediantes
geralmente fecham seus shows com referências para suas primeiras piadas, é como
se eles retomassem o primeiro assunto, trazendo ao público um sentimento de
conclusão e simetria – o fechamento perfeito, compreensão de todo o conteúdo.
Você pode fazer o mesmo nas suas apresentações corporativas: voltar para a sua
história de abertura (lembra-se do impacto?) em suas considerações finais.




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Importante
lembrar que mais do que um Pop-star
você está realizando uma apresentação que deve ser simplesmente compreendida.
Não adianta tratar de termos muito técnicos e sim falar a língua dos ouvintes.
Realizo palestras sobre Marketing Digital e outros temas à diversos públicos,
alguns empresários ou mesmo ouvintes em geral não compreendem o Marketing e
que dirá o meio digital. Fica mais fácil a compreensão quando remeto os
conceitos atuais em comparação com práticas ou formas convencionais de
publicidade, “como isso ...... é como se fosse isso: mala direta, anuncio para
jornal, publico alvo....feito a muito tempo. Ah, então é simples” resposta, fica a dica!






Fonte:http://www.monkeybusiness.com.br/blog/8-dicas-comediantes-apresentadores-profissionais/?utm_source=linkedin&amp;utm_medium=sm&amp;utm_campaign=8dicasComediantes&amp;goback=.gde_676707_member_276744904#!
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