Campanha CRF SP
Autor: Pedro Menegasso | Publicado: 2012-08-27T17:32:00-07:00

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CRF-SP lança campanha para
conscientizar população sobre a necessidade de solicitar orientação para o
farmacêutico quanto ao uso de medicamentos






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A Campanha do CRF-SP busca conscientizar o farmacêutico do seu papel e
responsabilidade e ao mesmo tempo mostra para a população a importância e valor
desse profissional.

O objetivo do Conselho é que o farmacêutico seja reconhecido
e valorizado pela sociedade como um profissional de saúde imprescindível para a
orientação sobre o uso de medicamentos.



Em continuidade as ações iniciadas em janeiro, a campanha com novas peças
será também veiculada nas redes sociais, por meio dos perfis oficiais do
CRF-SP.&nbsp; Conforme matéria já publicada neste Portal, em 12/08, o CRF-SP
divulgou um alerta na Folha de S. Paulo, para reforçar a necessidade de
solicitar orientação do farmacêutico antes de adquirir ou utilizar qualquer
medicamento, tendo em vista os riscos que esses produtos oferecem se utilizados
de forma incorreta ou desnecessária. Para saber mais clique aqui.



Dessa vez, em uma das peças há a comparação de medicamentos e biscoitos com
a seguinte mensagem: “Remédio não é biscoito. Tem gente que acha que
medicamento é biscoito e acredita que pode consumi-lo do jeito que quiser, mas
isso pode acabar mal. O uso inadequado de um medicamento, mesmo daqueles que
não necessitam de receita médica, podem colocar sua saúde em risco ou mesmo ser
um desperdício de dinheiro”.



Todo material desenvolvido destaca que o farmacêutico é o profissional de
saúde mais próximo da população e que “Você não precisa marcar hora, nem
enfrentar filas”. Outro slogan é “Na hora de comprar medicamentos, não conte
com a sorte”, com alusão a um biscoito da sorte.



Para que essa ação seja um sucesso e amplamente disseminada para a
população, o CRF-SP solicita que os farmacêuticos colaborem com a divulgação em
sites, redes sociais e outros veículos que tenham acesso, para mostrar o quanto
a assistência farmacêutica faz a diferença na garantia da saúde da população.








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