Versace para Riachuelo, Stella McCartney para C&A. Isto é Brasil.
Autor: Cássia Corsatto ou Simplesmente  CHPZ | Publicado: 2014-11-08T15:51:00-08:00

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<![endif]-->E... novembro chegou, com Donatella Versace e Stella McCartney no Brasil!
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<![endif]-->Não sei de digo "benvenuto" ou "wellcome" ...ou então...!

O
varejo brasileiro está inovando no modelo de negócio! 

Alternativa
inteligente, uma vez que o consumidor muda suas percepções e o “desejo” de
possuir aumenta a cada dia…, a tão propagada “experiência do cliente”, precisa
ser praticada. Afinal grandes lojas de departamento internacional procuram
fazer isso. 

Além
do que, os números dizem que o varejo de moda no Brasil cresce a proporções
geométricas! Institutos de pesquisa apontam que em 2013 a estimativa de consumo
de vestuários e acessórios no pais era de 128 milhões de reais, sendo o
terceiro lugar nos itens de consumo dos brasileiros ( IBOPE, 2013). Já segundo
dados da Relação Anual de Informações Sociais ( RAIS) o comércio de roupas e
acessórios vem se apresentando como primeiro colocado em números de negócios no
território nacional. O fato é que com a ascensão das classes C e D o consumo
tende a aumentar, em que pesem as profecias de recessão – verdadeiras, diga-se
de passagem e que podem comprometer estes números em 2015. 

Neste
cenário, desfilam os grandes magazines/lojas especializadas que conseguem
abocanhar 26,9% do mercado brasileiro de consumo de moda, conforme gráfico
abaixo:




Fonte: Sebrae


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<![endif]-->Este
é o cenário! &nbsp;C&amp;A e Riachuelo figuram
entre os principais canais de varejo no Brasil, e dai? Mais um ano, mais um
novembro e mais uma semana de moda em São Paulo, com Versace assinando a
coleção inverno 2015 da Riachuelo.

Com
direito ao “glamour”, frenesi, extase e tudo o mais que faz parte dos
acontecimentos das semanas de moda, com direito ao frege natural, disputas por
lugares, com direito a um cenário simulando um parque de diversões, jogos,
pipoca e algodão doce… com direito a celebridades e famosidades para assistir
ao desfile de aproximadamente “50 looks” ,
que durou no máximo 2 minutos e que aconteceu no Pavilhão das Culturas
Brasileiras no parque Ibirapuera, como parte da programação da SPFW e com
direito à presença da ilustre Donatella. Tudo com a cara da Versace, dizem os
fashionistas… querem mais? Tudo na mais perfeita ordem, mas e dai???? 

Bom,
quem quiser conferir, a linha já está à venda em lojas selecionadas (veja a
lista), as peças são baseadas em best-sellers e quatro estampas que remetem à
época de Gianni Versace e os preços estão entre R$ 49,90 e R$ 399,90.

Confira
o desfile :http://ffw.com.br/noticias/moda/versace-para-riachuelo-veja-as-fotos-do-desfile-que-mobilizou-os-fashionistas/

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<![endif]-->Na
mesma linha, Stella McCartney assina sua segunda coleção para a C&amp;A, a
primeira foi em 2011, A coleção contempla 50 peças que segundo a estilista
britânica são “ exiting,fantatisc and
chic” . Stella esteve em São Paulo nesta semana de moda (05.11) durante a
São Paulo Fashion Week para participar da pré-venda da coleção e de coletiva
uma coletiva para a imprensa onde apresentará a coleção. Stella diz ainda que a
coleção é perfeita para “as brasileiras que gostam de comemorar a vida, viver o
momento”, por que as peças celebram o corpo feminino.

Há
controvérsias, conferi algumas peças e achei extremamente britânicas, tanto as
cores como a modelagem, o que não é de todo mal, já que precisamos muito
aprimorar neste quesito!. Dentre as 50 peças desenvolvidas por Stella
McCartney pode-se encontrar &nbsp;macacões,
calças e blazers, com preços entre R$ 49,90 e R$ 259. Além, é claro do vestido
com decote nadador. Os vestidos têm um tipo de linguagem simplesmente fácil, vocês
entenderam? (Disse Stella para a Vogue , nº 434, p.89, outubro 2014) .

Claro, esta é a marca registrada da estilista que
se mantem fiel ao seu estilo, apresentando peças práticas, confortáveis com
itens de alfaiataria, utilizando tons pasteis, azuis marinhos, além é claro do
tradicional black&amp;White”. &nbsp;Alguém duvida de que é britânico??? Eu não!


Campanha dda coleção de&nbsp; Stella McCartney para C&amp;A - Foto de Andreea Diacono


Fonte:&nbsp; http://odia.ig.com.br/diversao/2014-11-06/stella-mccartney-lanca-colecao-popular-no-brasil.htmlE&nbsp;

E
fala-se em economia criativa e brasilidade!



Tudo
bem, C&amp;A e Riachuelo... estão de olho nos 26,9% do mercado de consumo de moda no Brasil!&nbsp;
E ambas... Donatella e McCartney estão de olho no Brasil!&nbsp;
Auguri!!!! Be happy..., ou simplesmente seja brasileira, seja feliz!&nbsp;
Da minha parte, ainda não vi nada que fosse objeto do meu "desire"... 
Boas
compras!



Cássia Corsatto

Consultora em Gestão de Negócio de Moda e Inovação.
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