A ARTE DE COMPRAR NO SUPERMERCADO
Autor: Laura Cunha - Personal Organizer | Publicado: 2012-01-24T07:13:00-08:00

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 <![endif]-->  A arte de comprar no supermercadoQuantas vezes você entrou no supermercado pensando em fazer uma comprinha à toa e saiu com o carrinho abarrotado? Não foi por acaso. Assim como num shopping, tudo lá é pensado para você gastar muito mais do que planejava. As paredes dos supermercados não têm relógios nem janelas, o que faz você perder a noção do tempo e distrair-se com milhares de ofertas e embalagens. O piso é escorregadio para que você ande devagar, prestando atenção nas prateleiras. Os carrinhos de compras são cada vez maiores para você achar que sempre pode levar algo mais. Além disso, os produtos de maior necessidade e de melhor preço estão sempre no fundo da loja, fazendo você caminhar por uma infinidade de promoções tentadoras até chegar ao que precisa. No entanto, segundo pesquisa do Procon-SP, você pode gastar até 30% menos se conseguir policiar-se e não cair nessas armadilhas. Veja como economizar:Prepare      uma lista de compras bem organizada e estabeleça um teto para seus gastos;      
Produtos      posicionados nas prateleiras na altura dos olhos são, em geral, os de      marcas mais conhecidas ou mais caros. Já os mais baratos ficam embaixo, de      forma a dificultar o acesso e a leitura dos preços. Fique atento; 
Muitos      produtos estão expostos em promoção fora de suas prateleiras. Nesse caso,      vá até a seção dele e compare seu preço com os das demais marcas. É bem      provável que a oferta não seja tão tentadora assim; 
Antes      de levar para casa as ofertas casadas, confira os preços dos concorrentes.      Dois produtos complementares podem estar juntos, como o leite e o      achocolatado, mas um pode estar em promoção e o outro não; 
Evite      levar crianças ao supermercado. Além de escolherem itens supérfluos, elas      podem influenciar você na escolha de produtos e marcas. Ou, se preferir,      aproveite a presença delas para ensinar alguns conceitos de economia      doméstica. 
Fontes: livro Sobrou Dinheiro!, Lições de Economia Doméstica, de Luís Carlos Ewald. Ed. Bertrand Brasil; O Globo, 09/08/2008.