São cinco os fatores fundamentais do marketing de guerrilha 1ª parte
Autor: CarlSou Midia | Publicado: 2012-10-17T17:37:00-03:00





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Marketing é um assunto de importância vital para a Empresa;
uma questão de vida ou morte, a estrada da sobrevivência ou da ruína.
É
obrigatório que seja completamente estudado. Trata-se de assunto serio. Há apreensão
quando homens laçam-se a ele sem a devida reflexão. Lamentável indiferença pela
conservação ou pela perda do que mais devemos prezar que é a nossa segurança.

O marketing&nbsp; possui
cinco fatores fundamentais:


1.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
A influência moral: Refere-se &nbsp;à Lei moral vigente, à harmonia entre o povo e
seus lideres, de forma que todos estarão unidos no sucesso e na derrota, sem
temor do fracasso.

2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Tempo: é a interação das forças naturais; os
efeitos do frio do inverno; do verão; e a conduta das operações de acordo com
as condições climáticas.

3.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Terreno: implica distâncias: se é atravessado com
facilidade ou dificuldade, se aberto ou restrito e as probabilidades de
sobrevivência nele.

4.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Comando: engloba as qualidades do gerente:
sabedoria, sinceridade, humanidade, coragem e severidade.

5.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Disciplina: Invoca respeito à hierarquia,
organização, controle, atribuição de funções apropriadas aos gerentes,
regulamento de rotas de suprimento e provisão dos itens principais usados pelo
exército.

Se almejarmos glória e sucesso mediante o uso das armas,
devemos levar em alta consideração esses cinco fatores e avaliar, sempre, o
quanto cada um deles é essencial. Aqueles dominam essa reflexão vencem; os que
não, são derrotados.