Educomunicação em Pauta 
Autor: Assessoria Comunicação ISNEB | Publicado: 2012-09-18T15:41:00-03:00






 
 
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
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Nos dias 14 e 15 de setembro a Inspetoria Salesiana do Nordeste, em
parceria com a Faculdade Salesiana, promoveu o II Fórum Salesiano de Educação e
Comunicação. O tema geral proposto foi: Juventude, educação e práticas
educomunicativas.

A palestra de abertura, dia
14, contou com a jornalista, pesquisadora e educomunicadora Cristiane Parente,
com tema geral “Jovens e a comunicação: desafios para a educação”. Com muita
competência e simpatia, enfatizou inicialmente sobre aprendizagem e a
importância da leitura e da importância de se construir ecossistemas
educomucativos dentro dos ambientes educativos. Na continuação, trouxe alguns
dados e análise do nosso contexto atual e exemplos de projetos educomunicativos
no mundo e especialmente no Brasil e as possibilidades de uso das mídias em
sala de aula. Assim, de maneira transversal colocou a possibilidade do uso dos
meios de comunicação de três maneiras: a leitura crítica, a apropriação
criativa, onde os jovens são os produtores e mobilizadores, e percepção dos
Meios como apoio, que podem ajudar atualizar conteúdos em sala de aula, não
deixando de lado a contextualização e o envolvimento dos alunos enquanto
cidadãos. Em depoimento, Cristiane se mostrou muito feliz com a realização do
evento, colocando-se inclusive à disposição de todos educadores salesianos, e
deixou o recado: “Se a gente quer formar cidadãos mais informados, mais
participativos, uma comunicação para a paz, para formação de valores, para uma
mídia melhor, a gente tem que entrar com a educomunicação.”

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Já no dia 15 foi a vez da mesa-redonda sobre “Práticas
educomunicativas”, onde os participantes puderam conhecer 3 iniciativas
distintas. A primeira experiência mostrada foi a dos Jovens Conectados, da
Comissão Episcopal Pastoral para Juventude da CNBB (Conferência Nacional dos
Bispos do Brasil), trazida pela publicitária e integrante Clarissa Medeiros,
onde os jovens, que são voluntários, com muita propriedade organizam a comunicação
e a conduzem de maneira muito profissional e protagônica. O exemplo da
cobertura do Bote Fé por todo Brasil, assim como o site (www.jovensconectados.org.br) e a
Fan Page no Facebook, já com 49.500 ‘curtidores”, destacaram-se. A segunda
experiência educomunicativa demonstrada foi da ONG Auçuba Comunicação e
Educação, que há 23 anos trabalha diversos projetos com adolescentes e jovens.
A coordenadora Paula Ferreira mostrou com clareza o trabalho desenvolvido, onde
os jovens aprendem a produzir vídeos, fotos, publicações, e mais do que isto,
desenvolvem sua visão de mundo e atuação como cidadãos, e a importância da
parceria com comunidades, escolas públicas e outras Ongs e Redes. Por último, o
Centro de Comunicação e Juventude (CCJ), representado pela educadora que já foi
educanda do centro, Samara Duarte, de Recife, onde os jovens de 12 comunidades
em parceria com universidades e outras ONGs, realiza atividades no campo da
formação/capacitação de jovens nas linguagens de comunicação, favorecendo a
capacitação técnica e também o exercício da cidadania e o protagonismo juvenil
a partir da comunicação.

Na parte da tarde, foi a vez
da coordenadora inspetorial de comunicação, Jakeline Lira, dar uma palavra
sobre “Caminhar com a geração internet”. Em sua fala, como premissas para se
compreender a geração atual, foi pontuado o conceito de juventude como
construção sociocultural, assim como a evolução do conceito de condição
juvenil, além de uma pequena análise sobre as características da
contemporaneidade. Foi reforçado que, mais do que saber mexer em novas
ferramentas, é preciso entrar nesta nova lógica e estar abertos ao novo e às
mudanças, encarando a realidade presente com ou desafio positivo, aprendendo a
ser e a estar no mundo digital, não o compreendendo apenas como uma ferramenta
de transmissão de conteúdo. Após intervalo, os responsáveis pela comunicação
das casas e alguns jovens continuaram reunidos, para partilhar um pouco as
práticas educomunicativas desenvolvidas ou em projeto nas suas realidades
locais, ajudando assim a equipe inspetorial de comunicação a diagnosticar e
pontuar elementos para atividades futuras.

No geral, o encontro foi
avaliado positivamente pelos participantes. Alephidaleth Lobo, gestora de
comunicação do Colégio Salesiano do Salvador (Bahia), e também esteve presente
no primeiro Fórum, em 2011, mostrou-se satisfeita com as palestras, mesas
redondas e complementou: “a troca de experiências com outras pessoas de
comunicação, com outros colégios, vai amadurecendo a possibilidade de
inserirmos novas práticas na nossa realidade local, por isso eventos assim são
muito válidos”. O mesmo aspecto foi pontuando por Paulo Yajima, gestor de
comunicação e tecnologia do Colégio Salesiano de Aracaju (Sergipe), que desde
2008 já vem entrando em contato através da Rede Salesiana de Escolas com a
temática “educomunicação” e também participou das duas edições do Fórum: “acho
muito louvável este tipo de evento, nos enriquece muito e nós levamos muitas
experiências e ideias para nossas casas”.




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