Autor: Jane Beauty Centro Estético | Publicado: 2016-01-20T09:26:00-02:00

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A estratégia é contratar bem 







Missão Empresarial à NRF 2016, em Nova Iorque,
destaca a gestão de recursos humanos para ajudar a aumentar as vendas

&nbsp;

&nbsp;

Janete e Carla (segunda e primeira à esq. respectivamente) com as demais empresárias gaúchas em Nova Iorque (Foto: Divulgação)



&nbsp;

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Nova Iorque – Embora o entendimento sobre a importância dos recursos
humanos no desenvolvimento de qualquer empresa já seja difundido há bastante
tempo entre empreendedores de diferentes áreas, usar as contratações de
colaboradores como estratégia para crescer surpreendeu os representantes de
micro e pequenos negócios gaúchos que estão participando da NRF 2016, em Nova
Iorque. Entre os ensinamentos que estão sendo absorvidos na programação da
maior convenção mundial de varejo e serviços, as metodologias para contratações
de funcionários chamaram a atenção.

Para a empresária Janete Gregio, de Bento Gonçalves, a ideia é tentar
aplicar as indicações dos especialistas em seu empreendimento assim que
desembarcar no Rio Grande do Sul. “Ouvi uma palestra inteira sobre como dá
resultado você contratar um profissional que já tenha trabalhado em uma empresa
maior que a sua”, relata, salientando que acredita fazer sentido essa opção.
“Um ex-funcionário de uma empresa maior que a minha deverá compartilhar
conhecimento adquirido sobre questões usuais em processos que, talvez, não tenhamos
vivenciado”, entende ela.
Janete é proprietária da Jane Beauty, uma empresa do segmento estético e
beleza que comercializa produtos e serviços para os públicos feminino,
masculino e infantil. Possui 13 anos de existência e inovou, na sua região, em
2010, quando introduziu no centro estético a venda dos mesmos produtos
utilizados pelos profissionais na prestação de serviço. Em 2014, seguiu adiante
com a parte de varejo e criou um e-commerce para aumentar as possibilidades de
vendas para cidades vizinhas e ainda ampliou o negócio, abrindo “o dia do noivo
e barbearia”. “Hoje, temos um cadastro aproximado de 40 mil clientes, sendo que
dois mil deles são nosso número de atendimentos mensais. Nosso staff hoje é de
38 colaboradores”, anima-se.

Cliente engajado potencializa vendas
A loja Maçã Verde for Kids está há sete anos no mercado de Santa Maria e
região Central do Estado, lançando as novidades de moda infantil a partir do
conceito de multimarcas. A proprietária, Carla Faccin, reagiu com entusiasmo
quando ouviu na NRF 2016 os relatos de grandes marcas sobre como trabalharam
junto aos consumidores a ideia de engajamento. “Tive, em poucas horas, muitas
novas ideias que quero imediatamente implantar. Quero buscar maior engajamento
e interatividade com os clientes”, confirma. Esse engajamento pode ser
entendido como “o consumidor que gosta da marca e recomenda”.
Como a Maça Verde for kids oferece roupas, enxovais e acessórios para bebês
e crianças de até três anos, Carla aprendeu a força da argumentação junto às
mães, pais e outros adultos envolvidos na criação de um bebê. “Criamos a
possibilidade da compra pela internet e usamos ferramentas como o WhatsApp,
porque facilita a comunicação e ajuda nas vendas”, explica ela, referindo-se ao
reconhecimento que a loja possui como referência em tendências e novidades no
mercado da região.
O grupo de empresários gaúchos chegou a Nova Iorque no dia 16 e retorna para
o Rio Grande do Sul no dia 22 de janeiro. Há varejistas, incluindo prestadores
de serviços, como arquitetos, e a maioria busca de informações e vivências
sobre diversos temas como, merchandising, design de lojas, marketing, comércio
eletrônico, atendimento, gestão financeira, recursos humanos, tecnologia da
informação e outros. Na agenda da semana, o SEBRAE/RS fará visitas técnicas
guiadas a alguns dos principais mercados e a lojas de grandes marcas e redes
norte-americanas e até europeias instaladas na cidade.











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