Question: Problem: Fox wanted the company to chop the new episode up into little pieces and make a series of animated gifs -  those blinking, forever-looping, silent clips millions share every day.
When the show aired, Giphy was able to "live gif" the broadcast on social media. Fans lapped it up, sharing the new gifs thousands of times.
"They're able to speak in that show's voice," said Julie Logan, Giphy's director of brand strategy.
Giphy is a search engine for animated gifs. You describe the gif you want, and it'll load it up ready for sharing.
The three-year-old firm is valued at $300m (Â£210m), thanks to a recent $55m investment round. Huge money, you might think, for a format that is among the most primitive the web has to offer.
But really, that's the point.
A fixture of 90s internet, the animated gif was, for a while, the only way to give a webpage some sign of life. It's not a video, rather a series of lots of images played in sequence, like a flipbook.
Once newer technologies like Flash came along, gifs fell out of favour and instead became associated with cheap, tacky web design.
But the humble gif has made a comeback as the good-guy of the internet.
Gifs don't force a pre-roll advertisement on you before you can watch it. It won't rudely start playing audio when you don't want it to, nor will it plant a tracking cookie on your machine so companies can flog ads at you. And so, as user experiences go, the gif deserves to be treasured.
"It's a really powerful medium," says Ms Logan. "It's had a rebirth as a more creative medium. It's a new kind of art.
"It's short. It's like the punchline of a joke. Or just a little smile - that little kick of emotion."
Those little jokes are often made using images from popular culture - movies, TV stars, musicians. Expressive faces made by Taylor Swift, or classic lines from the film Mean Girls.
The fun derived is the online equivalent of quoting a movie out loud when with friends. The enjoyment comes not just from the humour of the line, but that bond of being among people who enjoy the same things you do.
Giphy's search engine is powerful, quick and an adventure into the perky side of the internet.
But right now, and you probably saw this coming, it's not making any money. As many start-up types say to help themselves sleep at night, Giphy is "pre-revenue".
But investors must see something - a way to spin money out of a format which is popular partly because nobody yet has.
"People have been sharing gifs for a long time," says Ms Logan. "It was something the content creators were not always involved in.
"What we're trying to do is connect those dots."
When people use Giphy, not only do they find gifs, but they also get directed to where the gif originated - be it a movie, YouTube clip or otherwise.
For the people who create those products - like the makers of the X-Files - Giphy wants them to see gifs as an opportunity to push what they call "branded language". You're talking to friends, but through the medium of your favourite film stars. By getting involved, studios can have at least some control over quality and distribution.
And it isn't just Fox. HBO, record label Interscope and several others have come to Giphy to help.
"When Game of Thrones puts out these trailers, they want their fans to talk about it," explains Ms Logan.
"A lot of those conversations are happening in gifs."
As to how they'll make money, Ms Logan says we should look at how Google profits from its search.
So - companies will eventually be able to pay Giphy for their gifs to appear higher up in search results, on the understanding they're likely to be used more often. And in future, tie-ups with TV and movie studios may be another considerable stream of income for the firm.
What won't change, however, is the gif itself - you won't be seeing ads slapped all over them. It would go against everything that has made them popular again.
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What was that article about?

A: When promoting last month's long-awaited comeback of The X-Files, the show's creator - Fox - sought Giphy's help.

Problem: The new owners of the Miami mansion had hired professional treasure hunters to search the rubble.
They believe Escobar, who was one of the richest men in the world when he was killed by Colombian police, may have hidden cash and diamonds there.
The safe, which weighs 600kg (1,325lb), has not been opened yet.
A worker who was tearing down one of the last remaining walls of the waterfront house found the metal safe in the foundations.
The new owners of the house, Christian de Berdouare and his wife, Jennifer Valoppi, said they would take it somewhere safe and "open it shortly".
"For us, this is the holy grail," owner Christian de Berdouare told local media.
Escobar was known for keeping huge stashes of cash and jewels at his homes in Colombia.
Workers had already found one safe in the house shortly after demolition work began, but it disappeared before anyone could examine it.
The couple said they bought the house without knowing of its history.
When they found out it had belonged to the infamous Colombian drug baron, they decided to make a documentary about its demolition and the search for hidden treasure within.
Escobar never lived there but Mr de Berdouare says the Colombian leader of the Medellin cartel did visit on occasion.
The pink mansion was seized by the US government in 1987 and sold to a private owner and later damaged in a fire.
Mr de Berdouare and Ms Valoppi plan to build a new house on its location.
The Miami mansion was built in 1948 with direct access to Biscayne Bay and views of the Miami skyline.
Miami was a key entry point for drugs flooding in from South America in the 1980s and many drug lords had mansions and luxury apartments in the city.
What was that article about?

A:
Answer: Workers tearing down a Florida mansion which was once owned by the late Colombian drug baron Pablo Escobar have found a hidden safe.