Scattered strong to severe (high-based) thunderstorms moved from central Texas into portions of western-north Texas, aided by regeneration along convective cold pools/outflow, on the evening of the 10th. While a few reports of sub-severe hail were received initially, storm organization increased towards the Wichita Falls Metropolitan area. A significant and damaging microburst event occurred from the western to central portions of the city. The most significant damage occurred in the vicinity of Loop 11 and Seymour Highway, where a large section of a strip mall was destroyed. Additional significant damage to buildings and residences occurred sporadically along Seymour Highway (towards Interstate 44). Wind speeds as high as 100-110 mph may have been realized across these areas. Widespread tree and power line damage was also noted across the aforementioned areas.

Hail in ARCHER, TEXAS
From 10-AUG-23 19:20:00 to 10-AUG-23 19:20:00 (CST-6)
Location: ARCHER CITY
Magnitude: 0.88 
Reported by: Amateur Radio

Thunderstorm Wind in WICHITA, TEXAS
From 10-AUG-23 20:32:00 to 10-AUG-23 20:32:00 (CST-6)
Location: IOWA PARK
Magnitude: 56.00 EG
Property damage: 2.00K
Reported by: Public

Social media image showing power lines down on Highway 368 south of Iowa Park. Time is radar estimated.

Thunderstorm Wind in WICHITA, TEXAS
From 10-AUG-23 20:40:00 to 10-AUG-23 20:40:00 (CST-6)
Location: PLEASANT VALLEY
Magnitude: 56.00 EG
Reported by: Amateur Radio

Relayed image showing a 12���24-inch diameter tree limb blown down. Time is radar estimated.

Thunderstorm Wind in WICHITA, TEXAS
From 10-AUG-23 20:45:00 to 10-AUG-23 20:45:00 (CST-6)
Location: WICHITA FALLS
Magnitude: 78.00 EG
Property damage: 40.00K
Reported by: Broadcast Media

Relayed image showing a large (500-foot tall) radio tower collapsed. Time is radar estimated.

Thunderstorm Wind in WICHITA, TEXAS
From 10-AUG-23 20:45:00 to 10-AUG-23 20:45:00 (CST-6)
Location: PLEASANT VALLEY
Magnitude: 61.00 EG
Reported by: Amateur Radio

Large trees uprooted. Time is radar estimated.

Thunderstorm Wind in WICHITA, TEXAS
From 10-AUG-23 20:47:00 to 10-AUG-23 20:47:00 (CST-6)
Location: WICHITA FALLS
Magnitude: 65.00 EG
Property damage: 10.00K
Reported by: Amateur Radio

Relayed image showing large garage doors of a metal building blown inward. Time is radar estimated.

Thunderstorm Wind in WICHITA, TEXAS
From 10-AUG-23 20:47:00 to 10-AUG-23 20:47:00 (CST-6)
Location: WICHITA FALLS
Magnitude: 78.00 EG
Property damage: 50.00K
Reported by: Trained Spotter

The corner of an apartment building had its roof removed and partial wall collapse of second floor unit. Time is radar estimated.

Thunderstorm Wind in WICHITA, TEXAS
From 10-AUG-23 20:45:00 to 10-AUG-23 20:45:00 (CST-6)
Location: WICHITA FALLS
Magnitude: 91.00 EG
Property damage: 100.00K
Reported by: Amateur Radio

Numerous images/videos showing significant damage to a strip mall. This included full roof removal of a large section of the building, causing interior walls to collapse. A large educational building across the street from this location also had significant roof damage, including a portion of its roof removed. Time is radar estimated.

Thunderstorm Wind in WICHITA, TEXAS
From 10-AUG-23 20:50:00 to 10-AUG-23 20:50:00 (CST-6)
Location: WICHITA FALLS
Magnitude: 61.00 EG
Property damage: 10.00K
Reported by: Amateur Radio

Overturned semi-trailer on Interstate 44 near Old Iowa Park road. Time is radar estimated.

Thunderstorm Wind in WICHITA, TEXAS
From 10-AUG-23 20:50:00 to 10-AUG-23 20:50:00 (CST-6)
Location: WICHITA FALLS
Magnitude: 61.00 EG
Property damage: 10.00K
Reported by: Amateur Radio

Power poles blown down on Old Iowa Park Road between Loop 11 and Central Freeway. Time is radar estimated.

Thunderstorm Wind in WICHITA, TEXAS
From 10-AUG-23 20:54:00 to 10-AUG-23 20:54:00 (CST-6)
Location: WICHITA FALLS
Magnitude: 53.00 MG
Reported by: Mesonet

Wichita Falls (WICH) Mesonet observation.

Thunderstorm Wind in WICHITA, TEXAS
From 10-AUG-23 21:08:00 to 10-AUG-23 21:08:00 (CST-6)
Location: (SPS)SHEPPARD AFB
Magnitude: 53.00 MG
Reported by: ASOS

Sheppard Air Force Base (KSPS) observation.