PATENT DOCUMENT

Publication Number: US-9390440-B2
Application Number: US-16711408-A
Country: US
Kind Code: B2

Title: Activation of digital products on mobile electronic devices

Abstract:
Systems, methods and apparatus for distribution of digital products to portable electronic devices are disclosed. Digital products, such as digital assets or digital gifts, can be a purchased from a centralized location and associated with particular ones of the portable electronic devices. In one embodiment, the digital product is a digital asset (e.g., digital media asset) that is pre-stored to a portable electronic device, and after the digital asset is purchased, the digital asset can be activated on the portable electronic device. In another embodiment, the digital product is a digital gift that can be associated with a portable electronic device or a user account for a user of the portable electronic device. Optionally, a personalized message can be provided and associated with a portable electronic device.

Claims:
The invention claimed is: 
     
       1. A method for activating digital assets pre-stored on a portable electronic device, the method comprising:
 receiving an indication of two or more digital assets pre-stored on a portable electronic device that are to be purchased, where the two or more digital assets are in a locked state and are unusable on the portable device; 
 receiving a selection to unlock two or more of the two or more digital assets pre-stored on the portable electronic device; 
 processing a purchase of the portable electronic device and the selected two or more pre-stored digital assets; 
 initiating transmission of activation information of the selected two or more pre-stored digital assets to a remote activation manager, where the activation information includes asset identifiers for the selected two or more pre-stored digital assets; and 
 receiving an activation code, where the activation code unlocks the selected two or more digital assets pre-stored on the portable electronic device so that the selected two or more digital assets are usable in an unlocked state without the need of using the activation code for subsequent uses on the portable electronic device. 
 
     
     
       2. The method of  claim 1 , wherein the activation information comprises a device identifier for the portable electronic device. 
     
     
       3. The method of  claim 1 , wherein the method is performed by an online store from which the portable electronic device and the two or more pre-stored digital assets are being purchased. 
     
     
       4. The method of  claim 1 , wherein the method is performed at a retail location offering the portable electronic device and the two or more pre-stored digital assets for purchase. 
     
     
       5. The method of  claim 1 , wherein the two or more pre-stored digital assets being purchased are digital media assets that can be presented by the portable electronic device after being purchased. 
     
     
       6. The method of  claim 1 , wherein the method further comprises:
 receiving a personalization message for the portable electronic device; 
 storing the personalization message to defer delivery of the personalization message until the purchase of the portable electronic device; and 
 delivering the personalization message to the portable electronic after the processing of the purchase of the portable electronic device. 
 
     
     
       7. The method of  claim 6 , wherein the personalization message being received was formed by entering text and/or by recording an audio and/or video message. 
     
     
       8. A digital asset purchase and activation system for portable electronic devices, comprising:
 a store configured to operatively connect to a network, the store offering for purchase (i) portable electronic devices having two or more pre-stored inactive digital assets stored thereon, and (ii) the two or more pre-stored inactive digital assets stored on the portable electronic devices; 
 where the store is further configured to receive a selection of two or more of the two or more pre-stored inactive digital assets; and 
 an activation manager configured to operatively connect to the network, the activation manager configured to (i) manage activation of certain pre-stored digital assets that have been purchased; (ii) receive activation information for a received selection of two or more of the two or more pre-stored inactive digital assets; (iii) receive a portable electronic device information; (iv) determine whether to provide an activation code based on the received activation information and the portable electronic device information; and (v) based on the determination transmit the activation code to activate the selected two or more of the two or more pre-stored inactive digital assets. 
 
     
     
       9. The digital asset purchase and activation system of  claim 8 , wherein the store is configured to (i) receive an indication of two or more digital assets pre-stored on a portable electronic device that are to be purchased, (ii) process the purchase of the portable electronic device and the two or more pre-stored digital assets; and (iii) initiate transmission of activation information to the activation manager. 
     
     
       10. The digital asset purchase and activation system of  claim 8 , wherein the store is an online store. 
     
     
       11. The digital asset purchase and activation system of  claim 8 , wherein the store is a retail store. 
     
     
       12. A method for activating a digital asset pre-stored on a portable electronic device, the method comprising:
 retrieving a device identifier from the portable electronic device by a host computer, where the act of retrieving is performed while the portable electronic device is connected to the host computer; 
 sending the device identifier to a remote activation manager; 
 determining whether an activation code is received by the host computer from the remote activation manager in response to the sending of the device identifier to the remote activation manager, the activation manager configured to activate the two or more inactive digital assets pre-stored on the portable electronic device; and 
 activating the two or more inactive digital assets that are pre-stored on the portable electronic device in accordance with the received activation code; 
 wherein the activation code is at least configured to allow the activated two or more inactive digital assets to be useable without the need of using the activation code for later uses. 
 
     
     
       13. The method of  claim 12 , wherein the two or more digital assets comprise two or more digital media assets. 
     
     
       14. A method for activating one or more digital assets pre-stored on a first client device, the method comprising:
 receiving identifiers of one or more pre-stored digital assets in an unusable form on the first client device; 
 receiving a device identifier for the first client device; 
 sending the identifiers of the one or more pre-stored digital assets and the device identifier to a network device; 
 receiving from the network device an activation code; 
 determining whether the activation code received from the network device is based on the sent identifiers and the device identifier; and 
 based on the determination, either activating the one or more pre-stored digital assets or de-activating the one or more pre-stored digital assets on the first client device. 
 
     
     
       15. The method of  claim 14 , further comprising:
 receiving a personalization message for the first client device; and 
 delivering the personalization message to the first client device when the one or more pre-stored digital assets has been activated. 
 
     
     
       16. The method of  claim 14 , further comprising determining whether the first client device is connected to a second client device. 
     
     
       17. The method of  claim 16 , further comprising based on the determination, identifying whether the first client device has the one or more pre-stored digital assets stored on the first client device. 
     
     
       18. The method of  claim 17 , further comprising based on the identification, requesting identifiers for the one or more pre-stored digital assets stored on the first client device. 
     
     
       19. An apparatus for activating one or more digital assets pre-stored on a client device, the apparatus comprising:
 a storage apparatus; 
 at least one interface configured to communicate with a network device; 
 at least one processor, the processor configured to run at least one computer program thereon, the computer program stored at the storage apparatus and comprising a plurality of instructions which are configured to, when executed, cause the apparatus to:
 determine whether a client device is connected; 
 receive a unique client device identifier for one or more pre-stored digital assets in an unusable form on the client device; 
 transmit the unique client device identifier for the one or more pre-stored digital assets to the network device, the unique client device identifier comprising at least digital asset identifiers for the one or more pre-stored digital assets and the client device; 
 receive from the network device an activation code; 
 determine whether the activation code received from the network device is based on the sent unique client identifier; and 
 based on the determination, either activate or de-activate the one or more pre-stored digital assets on the client device; 
 wherein the activation of the one or more pre-stored digital assets on the client device allows the one or more pre-stored digital assets to be used for following uses without a use of the activation code.

Description:
CROSS-REFERENCE TO RELATED APPLICATION 
     This application claims priority to U.S. Provisional Patent Application No. 61/021,786, filed Jan. 17, 2008, entitled “ACTIVATION OF DIGITAL PRODUCTS ON MOBILE ELECTRONIC DEVICES”, which is herein incorporated by reference. 
    
    
     BACKGROUND OF THE INVENTION 
     Today, users of mobile electronic devices, such as digital media players or mobile phones, can often purchase digital media assets, such as songs, movies or ringtones. Once purchased, the songs, movies or ringtones need to be distributed to the mobile electronic devices. Although distribution could be by physical delivery of a compact disk (CD), digital versatile disk (DVD) or memory card, it is common for distribution to be electronic via a network (e.g., the Internet). Distribution of a digital media asset can conventionally be done by downloading a file for the digital media asset to the mobile electronic device. Once downloaded, the digital media asset is stored on the mobile electronic device and available for playback from the mobile electronic device. A digital rights management system can be used to restrict transferability or usage of the digital media assets to other electronic devices. Distribution of digital media assets can also conventionally be done by streaming digital data for a digital media asset to the mobile electronic device and playing the incoming digital data stream at the mobile electronic device. Unfortunately, however, digital media assets tend to be sizable and therefore consume significant network bandwidth and/or time to complete their electronic distribution. 
     In purchasing digital media assets, a user can make use of a pre-paid gift card that represents a cash value for use at a particular online or physical (brick-and-mortar) store. For example, with an online media store, the gift card can be redeemed for store credit which can then be used to purchase digital media assets. Conventional gift cards are thus not associated with particular electronic devices. As a result, it can be burdensome and time consuming for users to use gift cards to provide digital media assets onto particular electronic devices. Also, gift givers are not able to ensure that the gift cards are used to provide digital media assets to particular electronic devices. 
     SUMMARY OF THE INVENTION 
     The invention pertains to systems, methods and apparatus for distribution of digital products to portable electronic devices. Digital products, such as digital assets or digital gifts, can be a purchased from a centralized location and associated with particular ones of the portable electronic devices. In one embodiment, the digital product is a digital asset (e.g., digital media asset) that is pre-stored to a portable electronic device, and after the digital asset is purchased, the digital asset can be activated on the portable electronic device. In another embodiment, the digital product is a digital gift that can be associated with a portable electronic device or a user account for a user of the portable electronic device. Optionally, a personalized message can be provided and associated with a portable electronic device. 
     The invention can be implemented in numerous ways, including as a method, system, device, or apparatus (including graphical user interface and computer readable medium). Several embodiments of the invention are discussed below. 
     As a method for activating digital assets pre-stored on a portable electronic device, one embodiment of the invention can, for example, include at least the acts of: receiving an indication of one or more digital assets pre-stored on a portable electronic device that are to be purchased; processing purchase of the portable electronic device and the one or more pre-stored digital assets; and initiating transmission of activation information for the one or more pre-stored digital assets to a remote activation manager. 
     As a digital asset purchase and activation system for portable electronic devices, one embodiment of the invention can, for example, include at least: a store configured to operatively connect to a network, said store offering for purchase (i) portable electronic devices having one or more pre-stored digital assets stored thereon, and/or (ii) the one or more pre-stored digital assets stored on the portable electronic devices; and an activation manager configured to operatively connect to the network, said activation manager operates to manage activation of certain pre-stored digital assets that have been purchased. 
     As a method for activating a digital asset pre-stored on a portable electronic device, one embodiment of the invention can, for example, include at least the acts of: retrieving a device identifier from the portable electronic device; sending the device identifier to a remote activation manager; determining whether an activation code is received from the remote activation manager in response to said sending of the device identifier to the remote activation manager; and activating one or more digital assets that are pre-stored on the portable electronic device in accordance with the activation code. 
     As a method for activating a digital gift associated with a portable electronic device, one embodiment of the invention can, for example, include at least the acts of: receiving an indication of a digital gift to be associated with a portable electronic device that is to be purchased; processing purchase of the portable electronic device and the digital gift; and initiating transmission of activation information for the digital gift to an activation manager. 
     As a computer readable medium including at least executable computer program code tangibly stored thereon for activating a digital product associated with a portable electronic device, one embodiment of the invention can, for example, include at least: computer program code for receiving an indication of a digital product to be associated with a portable electronic device that is to be purchased; computer program code for processing purchase of the portable electronic device and the digital product; and computer program code for initiating transmission of activation information for the digital product to an activation manager. 
     Other aspects and advantages of the invention will become apparent from the following detailed description taken in conjunction with the accompanying drawings which illustrate, by way of example, the principles of the invention. 
    
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
       The invention will be readily understood by the following detailed description in conjunction with the accompanying drawings, wherein like reference numerals designate like structural elements, and in which: 
         FIG. 1  is a block diagram of a digital asset activation system according to one embodiment of the invention. 
         FIG. 2  is an activation state diagram according to one embodiment of the invention. 
         FIG. 3  is a flow diagram of a purchase process according to one embodiment of the invention. 
         FIG. 4  is a flow diagram of a digital asset activation process according to one embodiment of the invention. 
         FIG. 5  is an activation state diagram according to another embodiment of the invention. 
         FIG. 6  is a flow diagram of a personalization process according to one embodiment of the invention. 
         FIG. 7  is a block diagram of a digital gift activation system according to one embodiment of the invention. 
         FIG. 8  is a flow diagram of a digital gift process according to one embodiment of the invention. 
         FIG. 9  is a block diagram of a media management system according to one embodiment of the invention. 
         FIG. 10  is a block diagram of a mobile multi-function device according to one embodiment of the invention. 
     
    
    
     DETAILED DESCRIPTION OF THE INVENTION 
     The invention pertains to systems, methods and apparatus for distribution of digital products to portable electronic devices. Digital products, such as digital assets or digital gifts, can be a purchased from a centralized location and associated with particular ones of the portable electronic devices. In one embodiment, the digital product is a digital asset (e.g., digital media asset) that is pre-stored to a portable electronic device, and after the digital asset is purchased, the digital asset can be activated on the portable electronic device. In another embodiment, the digital product is a digital gift that can be associated with a portable electronic device or a user account for a user of the portable electronic device. Optionally, a personalized message can be provided and associated with a portable electronic device. 
     Embodiments of the invention are discussed below with reference to  FIGS. 1-10 . However, those skilled in the art will readily appreciate that the detailed description given herein with respect to these figures is for explanatory purposes as the invention extends beyond these limited embodiments. 
       FIG. 1  is a block diagram of a digital asset activation system  100  according to one embodiment of the invention. The digital asset activation system  100  provides a system to activate digital assets with respect to portable electronic devices. 
     The digital asset activation system  100  includes an online store  102 . The online store  702  supports browsing, searching and purchasing of digital assets. A user (or purchaser) of the online store  102  can purchase digital assets from the online store  102 . In one embodiment, the digital assets being purchased from the online store  102  can be affiliated with a portable electronic device (PED) also being purchased from the online store  102 . More particularly, the portable electronic device being purchased can be one of a plurality of portable electronic devices that are generally produced such that they include pre-stored digital assets in a secure manner. When one or more of the pre-stored digital assets on the portable electronic device are purchased from the online store  102 , the digital asset activation system  100  can operate to cause the secured digital assets that are pre-stored on the portable electronic device to be selectively activated. In one embodiment, the secured digital assets are “locked” by cryptographic techniques and the activation process can serve to provide one or more cryptographic keys to “unlock” the secured digital assets. 
     The one or more digital assets being purchased from the online store  102  are already stored on the portable electronic device and, therefore, can be activated on the portable electronic device, thereby avoiding the need for downloading of the one or more digital assets to the portable electronic device. More particularly, when the purchaser operates to purchase the one or more digital assets from the online store  102 , activation information can be sent by the online store  102  to an activation server  104 . The activation information can, for example, be sent to the activation server  104  via a network  106 . Subsequently, a host computer  108  can activate the one or more digital assets that have been purchased. 
     The digital asset activation system  100  can permit purchase of portable electronic devices as well as pre-stored digital assets using the online store  102 . In such case, an order for a portable electronic device and one or more digital assets can be fulfilled by an order fulfillment center  110 . In one embodiment, the online store  102  communicates the order to the order fulfillment center  110  via the network  106 . The online fulfillment center  110  can operate it to ship or deliver a portable electronic device  112  having pre-stored digital assets to the host computer  108 . Here, the pre-stored digital assets stored on the portable electronic device  112  are “locked” (or deactivated). However, to the extent that one or more of the digital assets that are pre-stored on the portable electronic device  112  have been purchased, those of the pre-stored digital media assets that have been purchased can be selectively activated. 
     To activate those of the pre-stored digital media assets that have been purchased, the host computer  108  can interact with the activation server  104  over the network  106 . For example, the host computer  108  can provide device information to the activation server  104 . The device information, for example, can be a unique device identifier, such as a serial number for the portable electronic device. The activation server  104  can examine the device information as well as activation information previously provided when purchased to determine whether and what digital assets that are pre-stored on the portable electronic device  112  are to be activated. When one or more of the pre-stored digital assets are to be activated, the activation server  104  can provide activation instructions to the host computer  108 . The host computer  108  can then operate in accordance with the activation instructions to selectively activate the one or more pre-stored digital assets that have been purchased, such that the portable electronic device  112  thereafter has the ability to utilize those more or more digital assets that have been purchased. 
     Alternatively, a purchaser can visit a retail store  114  (or retail location) to purchase one or more digital assets that are pre-stored on portable electronic devices. The retail store  114  can include a point of sale (POS) device  116 . A user can physically browse the retail store  114  to locate a portable electronic device  118  they desire to purchase. The purchaser can then purchase the portable electronic device  118  at the POS device  116 . At the same time, the purchaser can also purchase one or more digital assets that have been previously pre-stored on the portable electronic device  118  being purchased. 
     Accordingly, the digital asset activation system  100  enables a portable electronic device to be purchased either online or at a retail store. When the portable electronic device  118  has been purchased from the retail store  114 , the retail store  114  (or the POS device  116 ) can operate it to provide activation information to the activation server  104 . Thereafter, when the portable electronic device  118  is connected to the host computer  108 , the host computer  108  can operate to send device information (e.g., device identifier) to the activation server  104 . The activation server  104  can then determine (based on activation information and device information) whether one or more digital assets pre-stored on the portable electronic device  118  are to be activated. When one or more of the digital assets are to be activated, the activation server  104  sends activation instructions to the host computer  108 . Thereafter, the host computer  108  can interact with the portable electronic device  118  in accordance with the activation instructions to “unlock” or activate a portion of the pre-stored digital assets that corresponds to the one or more digital assets that have been purchased by the purchaser. 
     A resulting portable electronic device  120  is illustrated in  FIG. 1  as having active pre-stored digital assets  122  available for use. Accordingly, in this embodiment, the host computer  108  together with the activation server  104  has operated to subsequently “unlock” or activate some portion of secured pre-stored digital assets on the portable electronic device  120 . Consequently, the resulting portable electronic device  120  includes the active pre-stored digital assets  122  that can be utilized by the portable electronic device  120 . 
     In another embodiment, pre-stored digital assets on a portable electronic device can be provided more directly by the order fulfillment center  110  or the retail store  114 . For example, the order fulfillment center  110  can operate to directly activate some portion of the digital assets pre-stored on the portable electronic device. As another example, the retail store  114  can also directly activate some portion of the pre-stored digital assets. For example, the POS device  116 , can directly interact with the portable electronic device to activate some portion of the pre-stored digital assets. In one instance, a portable electronic device being purchased at the retail store  114  can be coupled to the POS device  116  in a wired (e.g., cable or dock) or wireless (e.g., RFID or Bluetooth) manner. The POS device  116  can then operate to activate some portion of the pre-stored digital assets on the portable electronic device being purchased. 
       FIG. 2  is an activation state diagram  200  according to one embodiment of the invention. The activation state diagram  200  illustrates a plurality of different states that can be associated with digital asset activation on a portable electronic device. 
     The activation state diagram  200  can begin with a fabrication state  202 . At the fabrication state  202 , a plurality of portable electronic devices can be fabricated. Fabrication can include manufacture and/or assembly of the portable electronic devices. Following the fabrication state  202 , a pre-load state  204  can be performed. At the pre-load state  204 , each of the fabricated portable electronic devices can be loaded with secured digital assets. In one embodiment, the secured digital assets can be secured using cryptographic techniques. The secured digital assets are digital assets that are currently secured such that they are effectively not usable on the portable electronic devices until they are unsecured. 
     Next, at a customization state  206 , a purchaser of a portable electronic device, such as one of the portable electronic devices resulting from the pre-load state  204 , can request activation of a selected portion of the secured digital assets that are pre-loaded on the portable electronic device. Typically, those portions of the secured digital assets that the purchaser has selected are first required to be purchased. Hence, a purchase state  208  can be provided to enable the purchaser to purchase not only the portable electronic device but also the selected portion of the secure digital assets pre-stored on the portable electronic device. In one embodiment, the purchase can be completed, for example, using an electronic payment transaction. Following the purchase state  208 , an activation state  210  can be performed. The activation state  210  can operate to activate the selected portion of the secured digital assets that have been purchased by the purchaser. Thereafter, a synchronization state  212  can be performed. At the synchronization state  212 , the portable electronic device can interact with a host device to exchange digital assets either from the host device to the portable electronic device or from the portable electronic device to the host device, or both. 
     In one embodiment, synchronization provided at the synchronization state  212  can be performed such that certain digital assets residing on a portable electronic device would not be synchronized with a host device. For example, personal messages (discussed below), art work, and pre-stored items can be exempted from synchronization (and therefore not be copied to the host device). 
       FIG. 3  is a flow diagram of a purchase process  300  according to one embodiment of the invention. The purchase process  300 , for example, can be performed by an online commerce system (e.g., online store  102 ) or a physical retail location (e.g., retail store  114 ). 
     The purchase process  300  can begin with a decision  302  that determines whether a portable electronic device has been selected for purchase. When the decision  302  determines that a portable electronic device has not yet been selected for purchase, the purchase process  300  can await such a selection. On the other hand, when the decision  302  determines that a portable electronic device has been selected for purchase, a decision  304  can determine whether any pre-stored digital assets on the portable electronic device are to be purchased. When the decision  304  at determines that there are pre-stored digital assets on the portable electronic device that are to be purchased, a selection of pre-stored digital assets to be purchased can be received  306 . Next, the portable electronic device and the selected pre-stored digital assets can be purchased  308 . In addition, activation information can be sent  310  to an activation manager. In one embodiment, the activation information can include a unique device identifier for the portable electronic device as well as unique identifiers for the pre-stored digital assets that have been purchased. 
     The activation manager, for example, is a remote program, module, process or system that operates to manage subsequent activation of portable electronic devices. As an example, the activation manager can be implemented at a remote activation server, such as the activation server  104  illustrated in  FIG. 1 . As one example, the activation information can be sent  310 , namely, electronically sent, to the activation manager by a point-of-sale device at a retail location. As another example, the activation information can be sent  310 , namely, electronically sent, to the activation manager by an e-commerce server or an order fulfillment center. Following the block  310 , the purchase process  300  can end. 
     On the other hand, when the decision  304  determines that there are no pre-stored digital assets being purchased, the portable electronic device can be purchased  312 . Here, the portable electronic device can still be purchased  312  even though no pre-stored digital assets are being purchased. Following the block  312 , the purchase process  300  can end. 
       FIG. 4  is a flow diagram of a digital asset activation process  400  according to one embodiment of the invention. The digital asset activation process  400  is, for example, performed by a host computer, such as the host computer  108  illustrated in  FIG. 1 . 
     The digital asset activation process  400  can begin with a decision  402  that determines whether any portable electronic device is connected to the host computer. When the decision  402  determines that a portable electronic device is not presently connected to the host computer, the digital asset activation process  400  can await such a connection. In other words, the digital asset activation process  400  can be performed (or invoked) when a portable electronic device is connected to the host computer. 
     Once the decision  402  determines that a portable electronic device is connected to the host computer, a unique device identifier is retrieved from the portable electronic device. As an example, the unique device identifier can be a serial number assigned to the portable electronic device. Next, the unique device identifier is sent  406  to an activation manager. As noted above, the activation manager can manage activation of purchased digital assets on the portable electronic device. Next, a decision  408  determines whether an activation code has been received from the activation manager. In one embodiment, the activation manager can respond to the unique device identifier with an activation code. Here, if the activation manager determines that certain pre-stored digital assets on the portable electronic device have been purchased and therefore are to be activated, the activation code can be supplied by the activation manager to the portable electronic device. Hence, when the decision  408  determines that an activation code has been received, certain digital assets pre-stored on the portable electronic device can be activated  410  based on the activation code. In other words, since the pre-stored digital assets are stored in a secure manner on the portable electronic device, they must be activated or unlocked in order to be utilized. Hence, the activation code provided by the activation manager can be utilized to activate or unlock the certain digital assets that are pre-stored on the portable electronic device. Alternatively, when the decision  408  determines that an activation code is not received from the activation manager, then the block  410  can be bypassed such that none of the pre-stored digital assets are activated. Following the block  410  or bypass of the block  410 , the digital asset activation process  400  can end. 
     According to another aspect of the invention, a portable electronic device can be personalized for its recipient. The recipient can, for example, be the purchaser or a person receiving the portable electronic device as a gift. In one embodiment, the personalization pertains to providing a personalized message to be associated with the portable electronic device. The personalized message can include a text, audio and/or video message. 
       FIG. 5  is an activation state diagram  500  according to another embodiment of the invention. The activation state diagram  500  illustrates a plurality of different states that can be associated with activation of digital assets on a portable electronic device and/or personalization of the portable electronic device. 
     The activation state diagram  500  can begin with a fabrication state  502 . At the fabrication state  502 , a plurality of portable electronic devices can be fabricated. Fabrication can include manufacture and/or assembly of the portable electronic devices. Following the fabrication state  502 , a pre-load state  504  can be performed. At the pre-load state  504 , each of the fabricated portable electronic devices can be loaded with secured digital assets. In one embodiment, the secured digital assets can be secured using cryptographic techniques. The secured digital assets are digital assets that are currently secured such that they are effectively not usable on the portable electronic devices until they are unsecured. 
     Next, at a customization state  506 , a purchaser of a portable electronic device, such as one of the portable electronic devices resulting from the pre-load state  504 , can be customized to request activation of a selected portion of the secured digital assets that are pre-loaded on the portable electronic device. Typically, those portions of the secured digital assets that the purchaser has selected are first required to be purchased. Hence, a purchase state  508  can be provided to enable the purchaser to purchase not only the portable electronic device but also the selected portion of the secure digital assets pre-stored on the portable electronic device. In one embodiment, the purchase can be completed, for example, using an electronic payment transaction. 
     Following the purchase state  508 , a personalize state  510  can be performed. The personalize state  510  can permit the purchaser to personalize the portable electronic device being purchased. In one implementation, the purchaser can personalize the portable electronic device by providing a personal message to be store on the portable electronic device. The personal message is typically a digital message. The personal message can include text, audio and/or video. Hence, the purchaser can record any personal message they desire and have it stored on the portable electronic device. 
     After the personalize state  510 , an activation state  512  can be performed. The activation state  512  can operate to activate the selected portion of the secured digital assets that have been purchased by the purchaser. Thereafter, a synchronization state  514  can be performed. At the synchronization state  514 , the portable electronic device can interact with a host device to exchange digital assets either from the host device to the portable electronic device or from the portable electronic device to the host device, or both. 
     In one embodiment, synchronization provided at the synchronization state  514  can be performed such that certain digital assets residing on a portable electronic device would not be synchronized with a host device. For example, personal messages (discussed below), art work, and pre-stored items can be exempted from synchronization (and therefore not be copied to the host device). 
       FIG. 6  is a flow diagram of a personalization process  600  according to one embodiment of the invention. The personalization process  600  can, for example, be performed by an online commerce system, an order fulfillment server, or a physical retail location. The personalization process  600  can be performed in conjunction with any part of the purchase process  300  following the decision  302  illustrated in  FIG. 3 . The personalization process  600  can also be performed in conjunction with any part of a digital gift process  800  following a decision  802  illustrated in  FIG. 8  discussed below. 
     The personalization process  600  can begin with a decision  602  that determines whether a portable electronic device, such as a portable electronic device being purchased, is to be personalized. When the decision  602  determines that the portable electronic device is to be personalized, a personalization message can be provided  604 . Here, a purchaser can provide the personalization message by entering appropriate text and/or by recording an audio and/or video message. 
     Next, a decision  606  can determine whether the delivery of the personalization message is to be deferred. When the decision  606  determines that delivery of the personalization message is to be deferred, the personalization message can be sent  608  to a personalization manager. The personalization message can, for example, be associated with a unique device identifier associated with the portable electronic device. A personalization manager is an application, process, module or system that is performed by a computing device, such as the online store  102  or the activation server  104  illustrated in  FIG. 1 . 
     On the other hand, when the decision  606  determines that delivery of the personalization message is not to be deferred, the personalization message can be stored  610  on the portable electronic device. In one embodiment, the personalization message can be stored  610  on the portable electronic device by the online store  102  or the order fulfillment center  110  illustrated in  FIG. 1 . In another embodiment, when the portable electronic device and the personalization message are being provided at a retail location, such as the retail store  114 , the personalization message can be stored to the portable electronic device at the retail store  114 . 
     Following the blocks  608  and  610 , the personalization process  600  can end. Also, following the decision  602  when the portable electronic device is not being personalized, the blocks  604 - 610  can be bypassed and the personalization process  600  can end without performing any personalization. 
     According to another aspect of the invention, a purchaser can gift digital assets to a recipient having a portable electronic device. In one embodiment, the purchaser purchases the portable electronic device and also purchases a digital gift to be utilized with the portable electronic device. 
       FIG. 7  is a block diagram of a digital asset activation system  700  according to one embodiment of the invention. The digital asset activation system  700  provides a system to activate digital gifts with respect to portable electronic devices. 
     The digital asset activation system  700  includes an online store  702 . The online store  702  permits users of the online store  702  to browse, search and purchase digital assets. A user (or purchaser) of the online store  702  can purchase digital gifts from the online store  702 . The digital gift can be a general gift or a specific gift. As one example, a general gift can be an amount of store credit. As one example, a specific gift can be a set of digital assets associated with a classification, such as a genre classification or a rating classification. In one embodiment, the digital gifts being purchased from the online store  702  can be affiliated with a portable electronic device (PED), such as a portable electronic device also being purchased from the online store  702 . 
     The digital gift being purchased from the online store  702  can be associated with the portable electronic device. After being purchased, the digital gift can be activated on the portable electronic device, thereby avoiding the need for a separate gift card. More particularly, when the purchaser operates to purchase the digital gift from the online store  702 , activation information can be sent by the online store  702  to an activation server  704 . The activation information can, for example, be sent to the activation server  704  via a network  706 . Subsequently, the purchaser can utilize a host computer  708  to activate the digital gift that has been purchased. The digital gift can be associated with a specific one or more digital assets (e.g., digital media assets). As an example, the digital gift can be associated with a particular set of digital assets. In one implementation, on purchase of the gift card, the purchaser can associate the gift card with a particular one of a plurality of available sets of digital assets. 
     The digital asset activation system  700  can permit purchase of portable electronic devices as well as digital gifts using the online store  702 . In such case, an order for a portable electronic device and a digital gift can be fulfilled by an order fulfillment center  710 . In one embodiment, the online store  702  communicates the order to the order fulfillment center  710  via the network  706 . The online fulfillment center  710  can operate it to ship or deliver a portable electronic device  712 . Optionally, the portable electronic device  712  can have pre-stored digital assets as discussed above. Here, the pre-stored digital assets stored on the portable electronic device  712  are “locked” (or deactivated). 
     To activate the digital gift that has been purchased, the host computer  708  can interact with the activation server  704  over the network  706 . For example, the host computer  708  can provide device information to the host server  704 . The device information, for example, can be a unique device identifier, such as a serial number for the portable electronic device. The activation server  704  can examine the device information as well as activation information previously provided during a purchase to determine whether and what digital gift is to be activated. When a digital gift is to be activated, the activation server  704  can provide activation instructions to the host computer  708 . The host computer  708  can then operate to selectively activate the digital gift that has been purchased, such that the portable electronic device  712  thereafter has the ability to utilize the digital gift, e.g., to purchase one or more digital assets that have been purchased. 
     Alternatively, a purchaser can visit a retail store  714  (or retail location) to purchase a digital gift. The retail store  714  can include a point of sale (POS) device  716 . A user can physically browse the retail store  714  to locate a portable electronic device  718  they desire to purchase. The purchaser can then purchase the portable electronic device  718  at the POS device  716 . At the same time, the purchaser can also purchase a digital gift (and possible also one or more pre-stored digital assets as discussed above). 
     Accordingly, the digital asset activation system  700  enables a portable electronic device to be purchased either online or at a retail store. When the portable electronic device  718  has been purchased from the retail store  714 , the retail store  714  (or the POS device  716 ) can operate to provide activation information to the activation server  704 . Thereafter, when the portable electronic device  718  is connected to the host computer  708 , the host computer  708  can operate to send device information (e.g., device identifier) to the activation server  704 . The activation server  704  can then determine (based on activation information and device information) whether a digital gift is to be activated. When a digital gift is to be activated, the activation server  704  sends activation instructions to the host computer  708 . Accordingly, the host computer  708  can interact with the portable electronic device  718  in accordance with the activation instructions to place the digital gift on the portable electronic device  718 . 
     A resulting portable electronic device  720  is illustrated in  FIG. 7  as having a digital gift  722  stored therein. The digital gift  722  can be utilized at one or more participating merchants to purchase digital assets that are to be provided to the portable electronic device  720 . In one embodiment, any digital assets purchased using the digital gift can be restricted for use on the portable electronic device. 
     In another embodiment, a digital gift associated with a portable electronic device can be provided more directly by the order fulfillment center  710  or the retail store  714 . For example, the order fulfillment center  710  can operate to associated a digital gift on the portable electronic device. As another example, the retail store  714  can also directly activate a digital gift. For example, the POS device  716 , can directly interact with the portable electronic device to activate a digital gift. In one instance, a portable electronic device being purchased at the retail store  714  can be coupled to the POS device  716  in a wired (e.g., cable or dock) or wireless (e.g., RFID or Bluetooth) manner. The POS device  716  can then operate to activate a digital gift on the portable electronic device being purchased. 
       FIG. 8  is a flow diagram of a digital gift process  800  according to one embodiment of the invention. The digital gift process  800  can, for example, be performed by an online commerce system, an order fulfillment server, or a physical retail location. 
     The digital gift process  800  can begin with a decision  802  that determines whether a portable electronic device for purchase has been selected. Here, a purchaser can select a particular portable electronic device for purchase. When the decision  802  determines that a portable electronic device for purchase has not been selected, the digital gift process  800  can await such a selection. In one embodiment, the digital gift process  800  can be deemed invoked when a portable electronic device for purchase is selected. 
     Once the decision  802  determines that a portable electronic device for purchase has been selected, a decision  804  can determine whether a digital gift is to be purchased. In one embodiment, the digital gift that can be purchased is associated with the portable electronic device being purchased. In other words, the digital gift is typically provided for the portable electronic device. As one example, the digital gift can be for use on the portable electronic device. As another example, the digital gift can be initially associated with the portable electronic device and then subsequently (alternatively or additionally) associated with another electronic device. 
     When the decision  804  determines that a digital gift is to be purchased, a digital gift can be identified  806 . In one implementation, the purchaser of the portable electronic device also identifies  806  the digital gift to be purchased. After the digital gift has been identified  806 , the portable electronic device and the digital gift can be purchased  808 . As an example, the portable electronic device and the digital gift can be purchased  808  by an e-commerce transaction initiated online or by a point-of-sale transaction at a retail store. 
     After the portable electronic device and the digital gift have been purchased  808 , activation information can be sent  810  to the activation manager. The activation information can identify the particular portable electronic device that has been purchased as well as the particular digital gift that has been purchased. Thereafter, the activation manager can support activation of the digital gift on the particular portable electronic device. Following the block  810 , the digital gift process  800  can end. 
     On the other hand, when the decision  804  determines that a digital gift is not being purchased, the portable electronic device can be purchased  812 . Here, the portable electronic device is purchased but there is no digital gift being purchased. Following the block  812 , the digital gift process  800  can end. 
     In one embodiment, a digital gift can be affiliated with a particular portable electronic device. In one implementation, the digital gift is usable only for acquiring digital assets that are to be provided to the particular portable electronic device that is affiliated thereto. In another embodiment, a digital gift can be usable by any user or any electronic device. In still another embodiment, a digital gift can be associated to a user account, such as a user account of an online store. In one implementation, where the digital gift is initially affiliated with a particular portable electronic device, the digital gift can be moved (i.e., transferred) to a user account. Such a user account is affiliated with a user and thus no longer affiliated to the particular portable electric device. For example, if the digital gift is for $20 USD, then a user&#39;s account can be credited with $20 USD, which can be used to purchase digital assets from an online store. 
     The portable electronic device utilized herein can, for example, correspond to a portable computing device (e.g., personal computer), mobile phone (e.g., cellular phone), personal digital assistant (PDA), digital media player (e.g., music, videos, games, images), media storage device, camera, remote control, and/or the like. The electronic device may also be a multi-functional device that combine two or more of these device functionalities into a single device. Examples of multi-functional devices can be found in U.S. Patent Application Publication No. 20060197753, entitled “MULTI-FUNCTIONAL HAND-HELD DEVICE”, which is herein incorporated by reference. 
     The portable electronic device utilized herein can further be a hand-held electronic device. The term hand-held generally means that the electronic device has a form factor that is small enough to be comfortably held in one hand. A hand-held electronic device may be directed at one-handed operation or two-handed operation. In one-handed operation, a single hand is used to both support the device as well as to perform operations with the user interface during use. In two-handed operation, one hand is used to support the device while the other hand performs operations with a user interface during use or alternatively both hands support the device as well as perform operations during use. In some cases, the hand-held electronic device is sized for placement into a pocket of the user. By being pocket-sized, the user does not have to directly carry the device and therefore the device can be taken almost anywhere the user travels (e.g., the user is not limited by carrying a large, bulky and often heavy device). 
       FIG. 9  is a block diagram of a media management system  900  according to one embodiment of the invention. The media management system  900  includes a host computer  902  and a media player  904 . As an example, the host computer  902  can represent the host computer  108  illustrated in  FIG. 1  or the host computer  708  illustrated in  FIG. 7 . As an example, the media player  904  can represent the portable electronic device illustrated in  FIGS. 1 and 7 . The host computer  902  is typically a personal computer. The host computer, among other conventional components, can include a management module  906  which is a software module. The management module  906  provides for centralized management of media items (and/or playlists) not only on the host computer  902  but also on the media player  904 . More particularly, the management module  906  manages those media items stored in a media storage device  908  associated with the host computer  902 . The management module  906  also interacts with a media database  910  to store media information associated with the media items stored in the media storage device  908 . In managing the media items at the host computer  902 , the management module  906  can perform transfer and/or synchronization of media items. 
     The media information pertains to characteristics or attributes of the media items. For example, in the case of audio or audiovisual media, the media information can include one or more of: title, album, track, artist, show, series, actors, directors, producers, composer and genre. These types of media information are specific to particular media items. In addition, the media information can pertain to quality characteristics of the media items. Examples of quality characteristics of media items can include one or more of: bit rate, sample rate, resolution, equalizer setting, volume adjustment, start/stop and total time. 
     Still further, the host computer  902  includes a play module  912 . The play module  912  is a software module that can be utilized to play certain media items stored in the media storage device  908 . The play module  912  can also display (on a display screen) or otherwise utilize media information from the media database  910 . Typically, the media information of interest corresponds to the media items to be played by the play module  912 . 
     The host computer  902  also includes a communication module  914  that couples to a corresponding communication module  916  within the media player  904 . A connection or link  918  removably couples the communication modules  914  and  916 . In one embodiment, the connection or link  918  is a cable that provides a data bus, such as a FIREWIRE™ bus or USB bus. In another embodiment, the connection or link  918  is a wireless channel or connection through a wireless network. Hence, depending on implementation, the communication modules  914  and  916  may communicate in a wired or wireless manner. 
     The media player  904  also includes a media store  920  that stores media items within the media player  904 . Optionally, the media store  920  can also store data, i.e., non-media item storage. The media items being stored to the media store  920  are typically received over the connection or link  918  from the host computer  902 . More particularly, the management module  906  sends all or certain of those media items residing on the media storage device  908  over the connection or link  918  to the media store  920  within the media player  904 . Additionally, the corresponding media information for the media items that is also delivered to the media player  904  from the host computer  902  can be stored in a media database  922 . In this regard, certain media information from the media database  910  within the host computer  902  can be sent to the media database  922  within the media player  904  over the connection or link  918 . Still further, playlists identifying certain of the media items can also be sent by the management module  906  over the connection or link  918  to the media store  920  or the media database  922  within the media player  904 . 
     Furthermore, the media player  904  includes a play module  924  that couples to the media store  920  and the media database  922 . The play module  924  is a software module that can be utilized to play certain media items stored in the media store  920 . The play module  924  can also display (on a display screen) or otherwise utilize media information from the media database  922 . Typically, the media information of interest corresponds to the media items to be played by the play module  924 . 
     Hence, in one embodiment, the media player  904  has limited or no capability to manage media items on the media player  904 . However, the management module  906  within the host computer  902  can indirectly manage the media items residing on the media player  904 . For example, to “add” a media item to the media player  904 , the management module  906  serves to identify the media item to be added to the media player  904  from the media storage device  908  and then causes the identified media item to be delivered to the media player  904 . As another example, to “delete” a media item from the media player  904 , the management module  906  serves to identify the media item to be deleted from the media storage device  908  and then causes the identified media item to be deleted from the media player  904 . As still another example, if changes (i.e., alterations) to characteristics of a media item were made at the host computer  902  using the management module  906 , then such characteristics can also be carried over to the corresponding media item on the media player  904 . In one implementation, the additions, deletions and/or changes occur in a batch-like process during synchronization of the media items on the media player  904  with the media items on the host computer  902 . 
     In another embodiment, the media player  904  has limited or no capability to manage playlists on the media player  904 . However, the management module  906  within the host computer  902  through management of the playlists residing on the host computer can indirectly manage the playlists residing on the media player  904 . In this regard, additions, deletions or changes to playlists can be performed on the host computer  902  and then be carried over to the media player  904  when delivered thereto. 
     Synchronization is a form of media management. The ability to automatically initiate synchronization was also previously discussed above and in the related application noted above. Still further, however, the synchronization between devices can be restricted so as to prevent automatic synchronization when the host computer and media player do not recognize one another. In one implementation, the host computer can utilize an application resident on the host computer to permit utilization and provide management for media items, including transfer and/or synchronization of media items. 
     According to one embodiment, when a media player is first connected to a host computer (or even more generally when matching identifiers are not present), the user of the media player is queried as to whether the user desires to affiliate, associate, assign or lock the media player to the host computer. When the user of the media player elects to affiliate, assign or lock the media player with the host computer, then a pseudo-random identifier is obtained and stored in either the media database or a file within both the host computer and the media player. In one implementation, the identifier is an identifier associated with (e.g., known or generated by) the host computer or its management module and such identifier is sent to and stored in the media player. In another implementation, the identifier is associated with (e.g., known or generated by) the media player and is sent to and stored in a file or media database of the host computer. 
       FIG. 10  is a block diagram of a mobile multi-function device  1000  according to one embodiment of the invention. The mobile multi-function device  1000  can include the circuitry of a portable electronic device that can perform the operations described above. The mobile multi-function device  1000  includes hardware and software components to provide at least two functions, namely, a media playback function (including display screen/menu presentations) and a wireless voice communications function. When providing media playback, the mobile multi-function device  1000  can operate as a media player capable of playing (including displaying) media items. The media items can, for example, pertain to audio items (e.g., audio files or songs), videos (e.g., movies) or images (e.g., photos). When providing wireless voice communications, the mobile multi-function device  1000  can operate as a mobile telephone (e.g., cellular phone). 
     The mobile multi-function device  1000  includes a processor  1002  that pertains to a microprocessor or controller for controlling the overall operation of the mobile multi-function device  1000 . The mobile multi-function device  1000  stores media data pertaining to media items in a file system  1004  and a cache  1006 . In one embodiment, the file system  1004  is implemented by a storage disk or a plurality of disks. In another embodiment, the file system  1004  is implemented by EEPROM or Flash type memory. The file system  1004  typically provides high capacity storage capability for the mobile multi-function device  1000 . However, because the access time to the file system  1004  can be relatively slow, the mobile multi-function device  1000  can also include a cache  1006 . The cache  1006  is, for example, Random-Access Memory (RAM) provided by semiconductor memory. The relative access time to the cache  1006  is substantially shorter than for the file system  1004 . However, the cache  1006  does not have the large storage capacity of the file system  1004 . Further, the file system  1004 , when active, consumes more power than does the cache  1006 . The power consumption is often a concern when the mobile multi-function device  1000  is a portable mobile multi-function device that is powered by a battery  1024 . The mobile multi-function device  1000  also includes a RAM  1020  and a Read-Only Memory (ROM)  1022 . The ROM  1022  can store programs, utilities or processes to be executed in a non-volatile manner. The ROM  1022  can be implemented by an EEPROM or Flash type memory so as to provide writable non-volatile data storage. The RAM  1020  provides volatile data storage, such as for the cache  1006 . 
     In one embodiment, to support wireless voice communications, the mobile multi-function device  1000  includes a transceiver  1026  and a SIM card  1028 . The transceiver  1026  supports wireless communication with a wireless network (such as a wireless cellular network). The SIM card  1028  includes an identifier (e.g., SIM identifier) can be used by the mobile multi-function device  1000  to gain access and utilize the wireless network. In other embodiments, a SIM card  1028  is not utilized. 
     The mobile multi-function device  1000  also includes a user input device  1008  that allows a user of the mobile multi-function device  1000  to interact with the mobile multi-function device  1000 . For example, the user input device  1008  can take a variety of forms, such as a button, keypad, dial, etc. Still further, the mobile multi-function device  1000  includes a display  1010  (screen display) that can be controlled by the processor  1002  to display information to the user. A data bus  1011  can facilitate data transfer between at least the file system  1004 , the cache  1006 , the processor  1002 , and the CODEC  1012 . 
     In one embodiment, the mobile multi-function device  1000  serves to store a plurality of media items (e.g., songs) in the file system  1004 . When a user desires to have the mobile multi-function device play a particular media item, a list of available media items is displayed on the display  1010 . Then, using the user input device  1008 , a user can select one of the available media items. The processor  1002 , upon receiving a selection of a particular media item, supplies the media data (e.g., audio file) for the particular media item to a coder/decoder (CODEC)  1012 . The CODEC  1012  then produces analog output signals for a speaker  1014 . The speaker  1014  can be a speaker internal to the mobile multi-function device  1000  or external to the mobile multi-function device  1000 . For example, headphones or earphones that connect to the mobile multi-function device  1000  would be considered an external speaker. 
     The mobile multi-function device  1000  also includes a bus interface  1016  that couples to a data link  1018 . The data link  1018  allows the mobile multi-function device  1000  to couple to a host device (e.g., host computer or power source). The data link  1018  can also provide power to the mobile multi-function device  1000 . 
     Still further, the mobile multi-function device  1030  can include a location determining module  1030 . The location determining module  1030  can determine or assist in determining the location of the mobile multi-function device  1000 . As one example, the location determining module  1030  can include at least a global positioning system (GPS) receiver. In another embodiment, the location determining module  1030  can include wireless communication circuitry to determine or assist in the determination of the location of the mobile multi-function device  1000 . For example, the location determining module  1030  can use or incorporate some or all of the transceiver  1026 . 
     The digital media assets (i.e., digital media items) can pertain to video items (e.g., video files or movies), audio items (e.g., audio files or audio tracks, such as for songs (music), podcasts or audiobooks), or image items (e.g., photos). The digital media assets can also include or be supplemented by text or multimedia files. 
     Addition information concerning synchronization can, for example, be found in the following applications. U.S. Patent Publication No. 2003/0167318 A1 is hereby incorporated by reference herein. U.S. Patent Publication No. 2003/0079038 A1 is hereby incorporated by reference herein. U.S. Patent Publication No. 2006/0168351 A1 is hereby incorporated by reference herein. U.S. Patent Publication No. 2006/0100978 A1 is hereby incorporated by reference herein. U.S. Patent Publication No. 2006/0156239 A1 is hereby incorporated by reference herein. U.S. application Ser. No. 11/324,863, filed Jan. 3, 2006, and entitled “REMOTE CONTENT UPDATES FOR PORTABLE MEDIA,” is hereby incorporated herein by reference. 
     The various aspects, features, embodiments or implementations of the invention described above can be used alone or in various combinations. 
     The invention is preferably implemented by software, hardware, or a combination of hardware and software. The invention can also be embodied as computer readable code on a computer readable medium. The computer readable medium is any data storage device that can store data which can thereafter be read by a computer system. Examples of the computer readable medium generally include read-only memory and random-access memory. More specific examples of computer readable medium are tangible and include Flash memory, EEPROM memory, memory card, CD-ROM, DVD, hard drive, magnetic tape, and optical data storage device. The computer readable medium can also be distributed over network-coupled computer systems so that the computer readable code is stored and executed in a distributed fashion. 
     The advantages of the invention are numerous. Different aspects, embodiments or implementations may, but need not, yield one or more of the following advantages. One advantage of the invention is that digital assets can be pre-stored on a portable electronic device and then those of the pre-stored assets that are purchased can be activated. By pre-storing digital assets, digital assets can be rapidly made usable on portable electronic device without having to transmit digital data over a network. Another advantage of the invention is that purchasers are able to personalize electronic devices with personal digital messages that can be stored to the electronic devices. Still another advantage of the invention is that digital gifts can be purchased for use with portable electronic devices. 
     The many features and advantages of the present invention are apparent from the written description. Further, since numerous modifications and changes will readily occur to those skilled in the art, the invention should not be limited to the exact construction and operation as illustrated and described. Hence, all suitable modifications and equivalents may be resorted to as falling within the scope of the invention.

Metadata:
Filing Date: 20080702
Publication Date: 20160712
Grant Date: 20160712
Priority Date: 20080117
Inventors: BULL WILLIAM E.
WOOD POLICARPO
Assignee: APPLE INC
CPC Classifications: [{"code": "G06Q30/06", "inventive": true, "first": true, "tree": "[]"}, {"code": "G06Q30/0601", "inventive": true, "first": false, "tree": "[]"}, {"code": "G06Q30/06", "inventive": true, "first": true, "tree": "[]"}, {"code": "G06Q30/0601", "inventive": true, "first": false, "tree": "[]"}]
Family ID: 40877199