PATENT DOCUMENT

Publication Number: US-11498734-B2
Application Number: US-202017091869-A
Country: US
Kind Code: B2

Title: Insert with redeemable code and functionally-related packaging

Abstract:
A packaged redeemable code system is disclosed. The packaged redeemable code system includes a paper insert having a front surface with a removable item, and a rear surface with redeemable code. The packaged redeemable code system further includes a paper sleeve having an interior that encloses the paper insert and conceals the redeemable code. The paper sleeve also having a ripcord configured to open an edge of the paper sleeve to provide an access point for removal of the paper insert. The paper sleeve further having a front surface with a cutout extending therethrough. The cutout aligns with and provides visual access to the removable item. The removable item is a different color than or provides contrast with the front surface of the paper sleeve. The paper sleeve further having a rear surface with an activation code that is associated with the redeemable code.

Claims:
What is claimed is: 
     
       1. A packaged redeemable code system comprising:
 a paper insert comprising:
 a front surface having a removable item; and 
 a rear surface having a redeemable code; and 
 
 a paper sleeve comprising:
 an interior that encloses the paper insert and conceals the redeemable code; and 
 a front surface having a cutout extending therethrough, wherein the cutout aligns with and provides visual access to the removable item, wherein the removable item is a different color than or provides contrast with the front surface of the paper sleeve; 
 a rear surface having an activation code, wherein the activation code is associated with the redeemable code; and 
 a ripcord configured to open an edge of the paper sleeve to provide access for removal of the paper insert, wherein the ripcord is formed of a mono-oriented material and is configured to leave a clean edge when torn away. 
 
 
     
     
       2. The packaged redeemable code system according to  claim 1 , wherein the paper insert is a transaction card. 
     
     
       3. The packaged redeemable code system according to  claim 1 , wherein the redeemable code comprises text. 
     
     
       4. The packaged redeemable code system according to  claim 1 , wherein
 the paper insert is single-layer paper stock; 
 the front surface of the paper insert includes a release surface having a matte surface coating, and 
 the removable item is a sticker adhered directly to the release surface. 
 
     
     
       5. The packaged redeemable code system according to  claim 1 , wherein the paper sleeve further comprises a hang tab at another edge of the paper sleeve. 
     
     
       6. The packaged redeemable code system according to  claim 5 , wherein the hang tab is removable and is configured to leave a clean edge when removed. 
     
     
       7. The packaged redeemable code system according to  claim 6 , wherein the hang tab comprises at least one layer of mono-oriented material. 
     
     
       8. The packaged redeemable code system according to  claim 1 , wherein the cutout has a meaningful shape. 
     
     
       9. The packaged redeemable code system according to  claim 1 , wherein the ripcord does not include perforations. 
     
     
       10. A packaged redeemable code system comprising:
 an insert comprising a removable item, an insert code, and a redeemable code; and 
 a sleeve comprising:
 an interior that encloses the insert and conceals the redeemable code; 
 a front surface having a cutout extending therethrough, wherein the cutout aligns with and provides visual access to the removable item; and 
 a rear surface having an activation code, wherein the activation code is associated with the redeemable code and is not the same as the redeemable code, 
 wherein the redeemable code is not provided on the sleeve, and 
 wherein the activation code is not provided on the insert, 
 wherein the redeemable code is printed on the insert and the activation code is printed on the rear surface of the sleeve, and 
 wherein the insert code pairs the redeemable code with the activation code so that the redeemable code is associated with the activation code. 
 
 
     
     
       11. The packaged redeemable code system according to  claim 10 , wherein the insert is a transaction card. 
     
     
       12. The packaged redeemable code system according to  claim 10 , wherein the redeemable code is associated with the activation code in a database. 
     
     
       13. The packaged redeemable code system according to  claim 10 , wherein a redeemable value of the redeemable code is configured to be activated via the activation code. 
     
     
       14. The packaged redeemable code system according to  claim 13 , wherein the redeemable value is not redeemable before activation with the activation code. 
     
     
       15. The packaged redeemable code system according to  claim 10 , wherein the insert is a transaction card,
 wherein the redeemable code is applied on the transaction card as text, 
 wherein the removable item is a sticker that provides a visual contrast with the sleeve through the cutout. 
 
     
     
       16. The packaged redeemable code system according to  claim 10 , wherein the sleeve comprises a hang tab,
 wherein the sleeve comprises a ripcord configured to open the sleeve to provide an opening for removal of the insert, and 
 wherein the cutout has a meaningful shape. 
 
     
     
       17. A method of packaging a redeemable code system comprising:
 associating a redeemable code with an activation code; 
 applying the redeemable code on an insert, wherein the insert comprises a removable item; 
 arranging the insert within a sleeve such that the redeemable code is not visible from an exterior of the sleeve; 
 sealing the sleeve with the insert inside; and 
 applying the activation code on a rear exterior surface of the sleeve after the insert has been sealed within the sleeve, 
 wherein the sleeve comprises:
 an interior that encloses the insert and conceals the redeemable code; and 
 a front surface having a cutout extending therethrough, wherein the cutout aligns with and provides visual access to the removable item, 
 
 wherein the activation code is not the same as the redeemable code, 
 wherein the redeemable code is not provided on the sleeve, and 
 wherein the activation code is not provided on the insert. 
 
     
     
       18. The method of packaging the redeemable code system according to  claim 17 , wherein associating the redeemable code with the activation code comprises pairing the redeemable code and the activation code with an insert code disposed on the insert,
 wherein applying the redeemable code to the insert comprises printing the redeemable code on the insert, and 
 wherein applying the activation code to the rear exterior surface of the sleeve comprises printing the activation code on the rear exterior surface of the sleeve. 
 
     
     
       19. The method of packaging the redeemable code system according to  claim 17 , wherein arranging the insert within the sleeve comprises assembling the sleeve around the insert. 
     
     
       20. The method of packaging the redeemable code system according to  claim 17 , wherein arranging the insert within the sleeve comprises:
 positioning the insert on the sleeve, the sleeve being a flat sheet, 
 folding the flat sheet over the insert, and 
 sealing edges of the flat sheet around the insert. 
 
     
     
       21. The method of packaging the redeemable code system according to  claim 17 , wherein applying the activation code on the sleeve occurs subsequent to assembling the sleeve around the insert.

Description:
CROSS-REFERENCE TO RELATED APPLICATIONS 
     This application claims the benefit of U.S. Provisional Application No. 63/038,476, filed on Jun. 12, 2020, the entire content of which is incorporated herein by reference. 
    
    
     FIELD 
     The described embodiments relate generally to redeemable codes on transaction cards and the like, and related packaging. More particularly, embodiments relate to packaging including an insert having a redeemable code enclosed within a sleeve. 
     BACKGROUND 
     Transaction cards and other items may include redeemable codes intended to remain hidden until the card is in the possession of its end user, who may then activate the card and/or redeem value using the redeemable code. 
     SUMMARY 
     A packaged redeemable code system that includes a paper insert having a front surface with a removable item, and a rear surface having redeemable code. The packaged redeemable code system further includes a paper sleeve having an interior that encloses the paper insert and conceals the redeemable code. The paper sleeve also has a front surface with a cutout extending therethrough. The cutout aligns with and provides visual access to the removable item. The removable item is a different color than or provides contrast with the front surface of the paper sleeve. The paper sleeve also has a rear surface having an activation code, wherein the activation code is associated with the redeemable code. 
     A packaged redeemable code system including an insert having a removable item and a redeemable code. The packaged redeemable code system further includes a sleeve having an interior that encloses the insert and conceals the redeemable code. The sleeve further having a front surface having a cutout extending therethrough, wherein the cutout aligns with and provides visual access to the removable item. The sleeve also having a rear surface having an activation code. The activation code is associated with the redeemable code and is not the same as the redeemable code. 
     A method of packaging a redeemable code system. The method includes associating a redeemable code with an activation code. The method includes applying the redeemable code on an insert. The method further includes assembling a sleeve around the insert to trap the insert within the sleeve and to conceal redeemable code within the sleeve. The method further includes applying the activation code on the sleeve. 
    
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
       The disclosure will be readily understood by the following detailed description in conjunction with the accompanying drawings, wherein like reference numerals designate like structural elements, and in which: 
         FIG. 1  shows a front view of a packaged redeemable code system; 
         FIG. 2  shows a rear view of the packaged redeemable code system of  FIG. 1 ; 
         FIG. 3  shows a front view of the insert removed from the packaged redeemable code system of  FIG. 1 ; 
         FIG. 4  shows a rear view of the insert of  FIG. 3 ; 
         FIG. 5  shows a cross-sectional view of the sleeve of  FIG. 2  taken along line  5 - 5 . 
         FIG. 6  shows a ripcord partially removed from the sleeve of  FIG. 2 ; 
         FIG. 7  shows the ripcord fully removed from of the sleeve of  FIG. 2 ; 
         FIG. 8  shows a process of packaging a redeemable code system; 
         FIG. 9  shows a top view of an insert positioned on an unassembled sleeve; 
         FIG. 10  shows a folded closure of the unassembled sleeve of  FIG. 9 ; 
         FIG. 11  shows adhesive applied to the unassembled sleeve of  FIG. 9 ; 
         FIG. 12  shows the sleeve of  FIG. 9  folded over upon itself; 
         FIG. 13  shows the sleeve of  FIG. 9  fully assembled; and 
         FIG. 14  shows another process of packaging a redeemable code system. 
     
    
    
     DETAILED DESCRIPTION 
     Reference will now be made in detail to representative embodiments illustrated in the accompanying drawings. It should be understood that the following descriptions are not intended to limit the embodiments to one preferred embodiment. To the contrary, it is intended to cover alternatives, modifications, and equivalents as can be included within the spirit and scope of the described embodiments as defined by the appended claims. 
     References to “an embodiment,” “embodiments,” etc., indicate that the embodiment described may include a particular feature, structure, or characteristic, but every embodiment may not necessarily include the particular feature, structure, or characteristic. Further, when a particular feature, structure, or characteristic is described in connection with an embodiment, it is submitted that it is within the knowledge of one skilled in the art to affect such feature, structure, or characteristic in connection with other embodiments whether or not explicitly described. 
     Redeemable codes can be used, for example with transaction cards or the like (e.g., gift cards) to represent a value (e.g., monetary value) that can be redeemed for goods, services, discounts, cash or the like. Some transaction cards may include one more redeemable codes or other visual information disposed on the card that is used to activate the card and to redeem or keep track of the value assigned to the card. For example, a user may purchase a transaction card from a vendor, and during the transaction the unique code disposed on the card can be used to activate the card so that the user may redeem the value of the card (e.g., by entering the unique code into an online system where the value of the card can be used to make purchases). 
     The transaction card can be any tangible card, document, or the like having information (e.g., a redeemable code) disposed thereon. The transaction card can be, for example, a stored-value card, gift card, telephone card, discount card, coupon, lottery ticket, or other card or document with redeemable code disposed thereon. The redeemable code may include, for example, any visual human-readable representation of data or any optical machine-readable representation of data. Examples include text having any number of characters or symbols, indicia, a linear barcode (e.g., a Universal Product Code), or a matrix barcode (e.g., a Quick Response “QR” Code). The transaction card or its redeemable code may have no associated value until the transaction card is activated. 
     Since the information disposed on the card can be associated with a certain value, it can be desirable to secure the redeemable code such that only an authorized user (e.g., the purchaser of the card) may view the redeemable code. For example, traditional gift cards may include a redeemable code concealed by a conceal strip and/or within a packaging. The gift card may also include an activation code, printed on the gift card itself, for activating the gift card. The activation code may be visible/accessible through a window of the packaging (e.g., a rectangular window around the activation code). 
     The following disclosure relates to a packaged redeemable code system. The packaged redeemable code system can include a sleeve and an insert. When packaged, the sleeve can contain or enclose the insert. When unpackaged, the insert can be removed from the sleeve in order to provide access to aspects of the insert. In embodiments, the sleeve forms a pocket and the insert is pulled out of the pocket in order to access aspects of the insert. 
     The sleeve and insert may be assembled in a variety of ways. In embodiments, the sleeve is formed over the insert. For example, the sleeve may be formed as a sheet that is folded over the insert to enclose the insert therein. In this example, the peripheral edges of the sheet may be glued or otherwise adhered to each other in order to form a pocket that retains the insert therein. One of the peripheral edges may include a flap that folds over a non-adhered edge in order to provide access to the insert. The flap may be adhered to a portion of the sleeve in order to fully secure the insert within the sleeve. The flap may be pulled open to allow access to the insert. In some cases, the sleeve and/or insert may be formed of paper (including stock of various thinknesses and strengths). 
     Additionally or alternatively, activation of the packaged redeemable code system may be governed by a dual activation process. The dual activation process may involve the association of a first code printed solely on the insert (not the sleeve) and a second code printed solely on the sleeve (not the insert). The first and second codes may together provide a secure activation of the packaged redeemable code system. 
     In embodiments, the first code may be a redeemable code and the second code may be an activation code associated with the redeemable code. Prior to activation, value associated with the redeemable code may be inaccessible. When activated by the activation code, the redeemable code may be used to perform transactions. For example, the redeemable code may have an assigned money value (e.g., $15). 
     In embodiments, the activation code is only located on a surface of the sleeve, and the redeemable code is only located on a surface of the insert. In such embodiments, the activation code is not located on the insert and as a result does not have to be accessed through a window of the sleeve. However, the redeemable code is entirely concealed within the sleeve when sealed within the packaged redeemable code system. Thus, the redeemable code is hidden and secure. 
     Additionally or alternatively, the insert may include a removable item. The removable item may, for example, be a decorative item such as a removable sticker or label. A sticker may, for example, be positioned on the insert such that it can be peeled off when the insert is removed from the sleeve. 
     In embodiments, the insert may be formed of single stock paper having a release coating. The removable item may be adhered to the release-coated single stock paper. The release coating can facilitate separation between the removable item and the insert. 
     Traditionally, release coatings have a glossy finish. In embodiments, the release coating that is applied to the insert has a matte finish. That is, the release coating provides an insert that is dull and flat without shine. 
     Additionally or alternatively, the sleeve may have a cutout that aligns with and provides visual access to at least a portion of the removable item while the insert is enclosed within the sleeve. The cutout may be embodied in a plurality of shapes and sizes. 
     In embodiments, the cutout is shaped to convey an aesthetic feature or message. For example, it may be shaped as a company logo or theme (e.g., Apple logo). 
     In embodiments, the cutout may be shaped to correspond to the removable item. 
     In embodiments, the removable item can be a different color than or provide contrast with the sleeve. For example, the sleeve may be formed of light tones while the removable item may be formed of dark tones (or vice versa). 
     Additionally or alternatively, the sleeve can include a ripcord configured to open an edge or flap of the sleeve in order to provide an access point for removal of the insert. The ripcord may an integral part of a label. The label may securely close the open edge or flap of the sleeve. By pulling the ripcord, the ripcord may rip an opening though the label in order to provide access to the open edge. 
     In embodiments, the ripcord may be tamper evident to provide notice that it has been tampered with. 
     In embodiments, the ripcord has mono directional clean tearing functionality. That is, the ripcord is only capable of tearing the label in a single direction. In such embodiments, instead of producing a serrated non-uniform tear line (e.g., as results from tearing a traditional perforated paper sheet), the ripcord produces a clean uniform tear line. To facilitate such clean tearing functionality, the ripcord does not include and is not guided by perforations, and does not include a support strip (e.g., a portion thicker or stronger than surrounding material that tears away with the ripcord). 
     Additionally or alternatively, the sleeve can include a hang tab, which may take the form of a panel. The hang tab allows the packaged redeemable code system to be hung on display, e.g., in a retail environment. 
     In embodiments, the hang tab may be removable or separable from the sleeve. This may enable the packaged redeemable code system to be displayed in a stacked configuration within a retail environment. 
     In embodiments, the hang tab has mono directional clean tearing functionality. That is, the hang tab is only capable of tearing in a single direction. Instead of producing a serrated non-uniform tear line, hang tab produces a clean uniform tear line. 
     These and other embodiments are discussed below with reference to  FIGS. 1-14 . Those skilled in the art will readily appreciate that the detailed description given herein with respect to these figures is for explanatory purposes only and should not be construed as limiting. 
     Packaged redeemable code system  100  can include sleeve  120  and insert  110 . When packaged as shown in  FIG. 1 , sleeve  120  can contain or enclose insert  110  such that aspects of insert  110  are concealed within sleeve  120 . When unpackaged as shown in  FIG. 7 , insert  110  can be removed from sleeve  120  in order to provide access to aspects of insert  110 . 
     Packaged redeemable code system  100  may be governed by a dual activation process. The dual activation process may involve the association of a redeemable code  112  disposed solely on insert  110  (i.e., redeemable code  112  is not disposed on sleeve  120 ) and an activation code  128  disposed solely on sleeve  120  (i.e., activation code  128  is not disposed on insert  110 ) to provide a secure activation of packaged redeemable code system  100 , as discussed in greater detail subsequently herein. 
     In embodiments in which activation code  128  is only located on a surface of the sleeve  120  and redeemable code  112  is only located on a surface of insert  110 , activation code  128  can remain accessible while the redeemable code  112  is securely concealed within sleeve  120  of packaged redeemable code system  100 . 
     Insert  110  can be a card, sheet, panel, etc., such as a transaction card or a gift card. Insert  110  can include redeemable code  112 , which may be associated with a value (e.g., monetary value) redeemable by a user. The term “code,” as used herein, may include, for example, any visual human-readable representation of data or any optical machine-readable representation of data. Examples include text having any number of characters or symbols, indicia, a linear barcode (e.g., a Universal Product Code), or a matrix barcode (e.g., a Quick Response “QR” Code). 
     The value associated with redeemable code  112  may not be redeemable (e.g., not accessible or creditable to a user) until redeemable code  112  is activated using activation code  128 . Redeemable code  112  cannot be activated without the activation code  128 , and activation code  128  is not provided on insert  110 . That is, in embodiments no activation information is provided on insert  110 . 
     Redeemable code  112  may be unique to insert  110 . For example, embodiments can include a plurality of packaged redeemable code systems  100 , each with a respective insert  110  and sleeve  120 . The redeemable code  112  of each insert  110  may be unique (i.e., different from) redeemable codes  112  of any other insert  110 . 
     Insert  110  can include insert code  116 , which may be a serial number or gift card number of insert  110  and that may serve as an identifier for manufacturing of packaged redeemable code system  100 , as discussed subsequently herein. Insert code  116  itself has no redeemable value. Insert code  116  itself cannot be used to activate redeemable code  112 . 
     In embodiments, insert code  116  can be provided on an outer surface of insert  110 . 
     Insert  110  can include a control code  118 . Control code  118  can correspond to an aspect of the manufactured insert  110 , such as a denomination, a promotional suite that can include combinations of colors, symbols, indicia, brands, etc. Control code  118  can have no redeemable value. 
     In embodiments, control code  118  can be provided on an outer surface of insert  110 . 
     In some embodiments, codes included on insert  110  (redeemable code  112 , insert code  116 , control code  118 ) may be separate or may be combined in any combination into one or more combined codes. Further, some embodiments may include fewer than all of redeemable code  112 , insert code  116 , control code  118 . For example, some embodiments may include only redeemable code  112 , some embodiments may include redeemable code  112  and insert code  116 , some embodiments may include redeemable code  112  and control code  118 . 
     In embodiments, insert  110  can be formed of paper, which is readily recyclable. In embodiments, insert  110  can be formed of one, single-layer stock of paper. In embodiments, insert  110  can be formed of other suitable material such as plastics, metals, etc. 
     In embodiments, redeemable code  112  can be provided on an outer surface of insert  110 . 
     In embodiments, insert  110  can include an item  114  that is removable from insert  110 . For example, item  114  can be removably adhered to insert  110  via an adhesive layer provided on a rear surface of item  114 . Insert  110  can include a release surface  115  that item  114  is attached to and removable from. For example, release surface  115  may be formed by coating a surface of the single-layer stock of material (e.g., paper) that forms insert  110 . The coating can be a matte surface coating. In such embodiments, item  114  can be directly attached to release surface  115  of single-layer stock insert  110  and thereby obviate the need for additional cumbersome layers of insert  110 . 
     Item  114  can be collectable (e.g., a sticker). Item  114  can be decorative (e.g., it can be colored, it can include patterns, indicia, etc.). In embodiments, item  114  can be disposed on a different outer surface of insert  110  from the outer surface that redeemable code  112 , insert code  116 , and control code  118  are disposed upon. In embodiments in which item  114  is disposed on a different side of insert  110  from redeemable code  112 , insert code  116 , and control code  118 , release surface  115  can be provided only on the side of insert  110  at which item  114  is provided. For example, item  114  can be disposed on a front outer surface of insert  110  ( FIG. 3 ) and redeemable code  112 , insert code  116 , and control code  118  can each be disposed on a rear outer surface of insert  110  ( FIG. 4 ). Alternatively, item  114  can be disposed on rear outer surface of insert  110  and redeemable code  112 , insert code  116 , and control code  118  can be disposed on front outer surface of insert  110 . Matte release surface  115  can be applied directly to the same single-layer stock on which redeemable code  112 , insert code  116 , and control code  118  are disposed (e.g., insert  110  may be formed of single-layer stock, not laminated). In embodiments, item  114  can be disposed on the same outer surface of insert  110  as redeemable code  112 . For example, item  114  can be disposed on a central portion of the outer surface and redeemable code  112  can be disposed above, below, to the left, or to the right of item  114 . 
     Sleeve  120  can include an activation code  128 , which can be associated with and used to activate redeemable code  112  to make its associated value redeemable. Activation code  128  can be different from redeemable code  112 . Activation code  128  can be a bar code, a magnetic strip, an RFID, or any other suitable code, as defined herein. Activation code  128  can be provided on any outer surface of sleeve  120 , such as a rear surface of sleeve  120 ; however, activation code  128  is neither provided within an interior of sleeve  120  nor on insert  110 . That is, activation code  128  is provided only on a visually accessible outer surface of sleeve  120 . 
     Activation code  128  may be unique to sleeve  120 . For example, embodiments can include a plurality of packaged redeemable code systems  100 , each with a respective insert  110  and sleeve  120 . The activation code  128  of each sleeve  120  may be unique (i.e., different) relative to activation codes  128  of other sleeves  120 . 
     In embodiments, sleeve  120  can include a control code  140 , which can correspond to an aspect of the manufactured sleeve  120 , such as a denomination, a promotional suite that can include combinations of colors, symbols, indicia, brands, etc. Control code  140  can be provided on an outer surface of sleeve  120 . Control code  140  can include, for example, any visual human-readable representation of data or any optical machine-readable representation of data. Examples include text having any number of characters, symbols, or indicia. Control code  140  has no redeemable value. 
     In some embodiments, the codes included on sleeve  120  (i.e., activation code  128 , control code  140 ) may be separate or may be combined in any combination into one or more combined codes. Further, some embodiments may include fewer than all of activation code  128 , control code  140 . For example, some embodiments may include only activation code  128 . 
     In embodiments, sleeve  120  can include one or more closure  124 . In embodiments, closure  124  can be a surface of sleeve  120 , such as a flap, that closes the interior of sleeve  120 . In embodiments, closure  124  may join edges of sleeve  120 , with or without a flap. Closure  124  can be sealed, such as with adhesive. Closure  124  can be opened to provide an opening  135  in sleeve  120 . Opening  135  can provide an access point for removal of insert  110  enclosed within sleeve  120 . 
     In embodiments, sleeve  120  can be formed of paper, which is readily recyclable. Alternatively, sleeve  120  can be formed of other suitable materials including plastics, metals, etc. In embodiments where both sleeve  120  and insert  110  are both formed of paper, they may both be recyclable together in a single recycling stream. 
     Although described as including one insert  110 , in embodiments sleeve  120  can include more than one insert  110  (e.g., a first insert, second insert, etc.). 
     In embodiments, sleeve  120  can include a hang tab  122  that can allow the packaged redeemable code system  100  to be hung on display, e.g., in a retail environment. Hang tab  122  can be provided at an edge  121  of sleeve  120 . Edge  121  of sleeve  120  can be an upper edge, as shown in  FIGS. 1 and 2 . Hang tab  122  can be a planar surface that projects a predetermined amount from edge  121  of sleeve  120 . In embodiments, hang tab  122  can project above edge  121  of sleeve  120  by the predetermined amount. Hang tab  122  can include an opening  130  from which packaged redeemable code system  100  can be hung. Hang tab  122  can have a strength sufficient to hold packaged redeemable code system  100  in a hanging position. 
     Hang tab  122  can be removable from edge  121  of sleeve  120 . In embodiments, hang tab  122  can be configured such that when removed remaining edge  121  of sleeve  120  is clean and does not fray, as compared to perforated paper edges that result in a frayed edge upon removal. 
       FIG. 5  shows a cross sectional view of an exemplary removable hang tab  122 . In embodiments, removable hang tab  122  shown in  FIG. 5  may correspond to hang tab  122  shown in  FIGS. 1 and 2 . For example, removable hang tab  122  shown in  FIG. 5  may correspond to a cross-sectional view of hang tab  122  of  FIG. 2  taken along line  2 - 2 . Removable hang tab  122  can have single direction clean tearing functionality. That is, hang tab  122  can tear only in a single direction and instead of producing a serrated non-uniform tear line, hang tab  122  may produce a clean uniform tear line. 
     In embodiments, hang tab  122  can be a laminate structure including first outer layer  132  and second outer layer  134  that sandwich an intermediary layer  133 . First outer layer  132  and second outer layer  134  of hang tab  122  can each respectively include scored portions  136 ,  138  across edge  121  of sleeve  120 . As shown in  FIG. 5 , scored portions  136 ,  138  may extend partially through first and second outer layers  132 ,  134 , respectively. In some embodiments scored portions  136 ,  138  may extend entirely through first and second outer layers  132 ,  134 , respectively, and hang tab  122  may be attached to edge only via intermediary layer  133 . First outer layer  132  and second outer layer  134  of hang tab  122  can be formed of paper or other suitable materials. Intermediary layer  133  of hang tab  122  can be comprised of a material that tears across one grain in only one direction, such as a mono-oriented material (e.g., mono-oriented polypropylene (MOPP)) or other similar material. The one grain direction can be arranged in the same direction as (i.e., parallel with) scored portions  136 ,  138  of first and second outer layers  132 ,  134  of the hang tab  122 . Accordingly, laminate structure of hang tab  122  can be removed from edge  121  of sleeve  120  and remaining edge  121  of sleeve  120  can be clean and will not fray. 
       FIGS. 2, 6, and 7  show aspects of an exemplary ripcord  126 . In embodiments, ripcord  126  may be incorporated into sleeve  120  of packaged redeemable code system  100  shown for example in  FIG. 1 . Ripcord  126  can be attached to sleeve  120  such that when pulled by a user an opening can be formed in sleeve  120  to provide an access point for removal of insert  110  enclosed within sleeve  120 . 
     In embodiments, ripcord  126  can be an integral part of a strip  123 . Strip  123  may act as a seal for sleeve  120 , to seal insert  110  within sleeve  120 . Strip  123  may take the form of, for example, a label applied across and sealing an opening, as described in more detail below. Ripcord  126  can define an intermediary portion of a strip  123 . Ripcord  126  can include an end that provides the starting direction for tearing the intermediary portion of strip  123 . 
     In embodiments, ripcord  126  can be configured for one-time use such that it would be evident to a legitimate purchaser if another user had attempted to open sleeve  120  by pulling ripcord  126 . 
     As shown in  FIG. 2 , strip  123  can include an upper portion  125  and a lower portion  127 . Upper portion  125  can be adhered to a face of sleeve  120 . Lower portion  127  can be adhered to closure  124 . Ripcord  126  can be an integral part of strip  123  that bisects the strip  123  between upper and lower portions  125 ,  127 . 
     In embodiments, ripcord  126  can be configured such that ripcord  126  is not directly adhered to sleeve  120 . Instead, ripcord  126  can be indirectly connected to sleeve  120  by virtue of connection with upper and lower portions  125 ,  127 . 
     For example, in embodiments strip  123  can include adhesive at only upper and lower portions  125 ,  127 , and ripcord  126  can be free from adhesive. 
     In alternative embodiments, strip  123  can include an adhesive across bottom faces of upper and lower portions  125 ,  127  and of ripcord  126 . Prior to adhering strip  123  to sleeve  120 , a deadening material can be applied to ripcord  126  to deaden adhesive at ripcord  126  and promote removal of ripcord  126  from sleeve  120 . Using a deadening material over adhesive at ripcord  126  can improve the manufacturability of strip  123 . 
     Strip  123  can be comprised of a material that tears in only one direction, such as MOPP or other similar material. For example, strip  123  can be comprised of a material such that ripcord  126  tears along material grains in only one direction at interfaces between upper and lower portions  125 ,  127 . 
     As shown in  FIG. 2 , strip  123  and ripcord  126  can be a continuous, integral sheet of MOPP and ripcord  126  can define a pull tab  142  having parallel cuts  144  cutting into the continuous sheet. The pull tab  142  may protrude out from body of strip  123  along the direction in which parallel cuts  144  extend. When pull tab  142  is pulled by a user, the continuous sheet of strip  123  may tear and extend parallel cuts  144  along material grains in only one direction, i.e., in the grain direction of the mono-oriented material of strip  123 , as shown in  FIG. 6 . In embodiments, ripcord  126  can break the seal of closure  124  to permit opening of closure  124 , as shown in  FIG. 7 . For example, strip  123  can extend entirely across a width of sleeve  120 , and pulling ripcord  126  apart from the rest of strip  123  may completely separate upper portion  125  from lower portion  127 , thereby allowing sleeve  120  to be opened. 
     In embodiments, strip  123  can include security features. The security features can provide evidence that strip  123  has been tampered with. For example, the security features can be security cuts  131  extending into strip  123 . Security cuts  131  can extend from outer edges of strip  123  and can cause strip  123  to tear when edges are pulled. For example, if an unauthorized user pulls on edges of strip  123  in an attempt to temporarily remove strip  123  to access insert  110 , strip  123  can tear at security cuts  131 . Tearing can provide evidence to a legitimate user that strip  123  may have been tampered with. In embodiments, security features can alternatively or additionally include a holographic pattern applied (e.g., printed) on an outer visible surface of strip  123 . The holographic pattern can prevent tampering by making it more difficult to remove strip  123  and swap with another strip  123 , since replacement strip  123  would also have to include the holographic pattern or it would be evident that strip  123  had been tampered with. 
     Sleeve  120  can include a cutout  129  that can align with and provide visual access to at least a portion of insert  110  while insert  110  is enclosed within the sleeve. Cutout  129  can be different from opening  135  through which insert  110  is removed from sleeve  120 . Insert  110  cannot be removed through cutout  129 . Cutout  129  may be embodied in a plurality of shapes and sizes. 
     In embodiments, cutout  129  may be smaller than insert  110  such that insert  110  may not fit through cutout  129 . 
     In embodiments, cutout  129  may be smaller than item  114  such that item  114  may not fit thorough cutout  129 . 
     In embodiments, cutout  129  may be a different shape than item  114 . 
     In alternative embodiments cutout  129  may be a same shape as item  114 . 
     As shown in  FIG. 1 , cutout  129  can be provided through a front surface of sleeve  120  and can provide visual access to a front surface of insert  110  enclosed within sleeve  120 . Insert  110  can align with cutout  129  and can provide color or contrast with the front surface of sleeve  120 . 
     In embodiments, item  114  of insert  110  can align with cutout  129  to provide visual access to item  114  enclosed within sleeve  120 . 
     Cutout  129  can have a meaningful shape. Meaningful shape, as used herein, can be a shape having a meaning that a purchaser can recognize and understand as something more than a simple geometric shape. Meaningful shapes can include, for example, branding, logos, indicia, characters, silhouettes, etc. Meaningful shape does not include a window of square, rectangular, or circular shape that merely provides visual access to an interior without the shape itself conveying a meaning. 
     In embodiments, item  114  and cutout  129  can have the same shape (e.g., a meaningful shape). 
     In alternative embodiments, item  114  and cutout  129  can be different shapes. 
     Cutout  129  and insert  110  can be arranged such that visual access is not provided to redeemable code  112  of insert  110  when insert  110  is enclosed within the interior of sleeve  120 . In embodiments, redeemable code  112  can be provided on insert  110  and cutout  129  can be provided through sleeve  120  such that redeemable code  112  is misaligned with cutout  129  when insert  110  is enclosed within the interior of sleeve  120 . In embodiments, insert  110  can be positioned within sleeve  120  such that redeemable code  112  faces an opposite side of the interior of sleeve  120  from the side at which cutout  129  is provided through. 
       FIG. 8  shows an exemplary process  800  of packaging a redeemable code system. The redeemable code system can be any embodiments of the redeemable code system  100  described herein. 
     Process  800  can include, at step  801 , associating redeemable code  112  and activation code  128 . Redeemable code  112  can be associated with a value (e.g., monetary value) in a database that upon activation can be redeemed by a user. Activation code  128  can be used to activate redeemable code  112  to make its associated value redeemable. 
     In embodiments, associating redeemable code  112  and activation code  128  can include pairing insert code  116  with each of redeemable code  112  and activation code  128  in a database. Insert code  116  may be a serial number of insert  110  that may serve as an identifier during subsequent steps of process  800 . 
     In embodiments, insert code  116  can also be paired with control code  118  or control code  140  in the database. Control code  118  can correspond to an aspect of the manufactured insert  110 , such as a denomination, a promotional suite that can include combinations of colors, symbols, indicia, brands, etc. Control code  140  can correspond to an aspect of the manufactured sleeve  120 , such as a denomination, a promotional suite that can include combinations of colors, symbols, indicia, brands, etc. 
     In embodiments, each of insert code  116 , redeemable code  112 , activation code  128 , control code  118 , and control code  140  can be paired together in the database. As a result, upon user redemption of redeemable code  112  manufacturer may track any of insert code  116 , activation code  128 , control code  118 , and control code  140  associated with the redeemable code  112 . 
     At step  802 , process  800  can include applying (e.g., printing) redeemable code  112  on insert  110 . For example, step  802  may include automatically reading insert code  116 , which may be pre-applied (e.g., pre-printed) on insert  110 . After reading insert code  116 , redeemable code  112  paired with insert code  116  at step  801  can be applied on insert  110 . In such embodiments, insert code  116  can serve as an identifier to ensure that redeemable code  112  is applied on the correct insert  110 , i.e., insert  110  having insert code  116  paired with redeemable code  112  at step  801 . Insert code  116  may have no redeemable value by itself. 
     In embodiments, control code  118 , which can be paired with insert code  116  at step  801 , can also be applied on insert  110 . 
     Embodiments may include applying release surface  115  and adhering item  114  to an outer face of insert  110 . Release surface  115  may be provided before, or alternatively after, applying redeemable code  112  or control code  118 . Insert  110  can be provided as a flat paper (e.g., cardstock) sheet. Applying release surface  115  can include coating one side of the flat paper sheet with matte release surface coating. Item  114  can be adhered directly to release surface  115  obviating the need for a disposable intermediary backing for item  114 . 
     Embodiments may include die cutting insert  110  into a predetermined shape. Alternatively, insert  110  may be pre-die cut. 
     At step  803 , the process  800  may include assembling sleeve  120  around insert  110 . Assembling sleeve  120  may include folding sleeve  120  over upon itself, with insert  110  trapped inside, and attaching ends of sleeve  120  together, e.g., with an adhesive such as a glue. Assembling sleeve  120  may include arranging insert  110  such that item  114  is visible through cutout  129 . Assembling sleeve  120  may include adhering strip  123  to close closure  124 . 
     In embodiments, sleeve  120  can be a laminated flat sheet. 
     In embodiments, sleeve  120  may be die cut into a predetermined shape. 
     In embodiments, hang tab  122  and/or cutout  129  may be formed in sleeve  120 . 
       FIGS. 9-13  show, in order, an exemplary packaged redeemable code system  200  throughout various stages of assembly in accordance with embodiments of step  803 . Like reference numerals of packaged redeemable code system  200  correspond to like reference numerals of embodiments of packaged redeemable code system  100 , described previously herein. Insert  210  is depicted transparently in  FIGS. 9-11  for the purpose of better illustrating the positioning of insert  210  relative to sleeve  220 . Nevertheless, insert  210  itself may not be transparent. 
     As shown in  FIG. 9 , step  803  may include positioning insert  210  on a flat unassembled sleeve  220 . Unassembled sleeve  220  may include a back  220   a  and front  220   b . Front  220   b  may include cutout  229 . Front  220   b  may include a first closure  224   a , which may be a bottom flap. Front  220   b  may include a second closure  224   b , which may be a side flap. Insert  210  includes redeemable code  212  applied on a back face of insert  210  at step  802 . Insert  210  may include item  214 , which may be a removable sticker adhered to a front face of insert  210 . Front face of insert  210  may be positioned on front  220   b  of unassembled sleeve  220  such that item  214  faces and is visible through cutout  229 , as shown in  FIG. 9 . 
     As shown in  FIG. 10 , step  803  may include folding second closure  224   b  over onto insert  210 . 
     As shown in  FIG. 11 , step  803  may include applying adhesive  250  to unassembled sleeve  220 . In embodiments, adhesive  250  may be applied to second closure  224   b  and to a top of front  220   b  above insert  210 . Adhesive  250  may be applied as dots or in rows. Adhesive does not directly contact insert  210 . 
     As shown in  FIG. 12 , step  803  may include folding back portion  220   a  onto front portion  220   b  and adhering back portion  220   a  and front portion  220   b  together with adhesive  250 . 
     As shown in  FIG. 13 , step  803  may include folding first closure  224   a  and adhering ripcord  226 , including strip  223 , to first closure  224   a  and back portion  220   a  to seal insert  210  within interior pocket of fully assembled sleeve  220 . 
     Referring back to  FIG. 8 , in embodiments, steps  802  and  803  can be performed sequentially, which can limit the amount of time that the redeemable code  212  is exposed, i.e., not concealed within sleeve  220 . In such embodiments, the redeemable code  212 , which will subsequently be activated and represent a tangible value, can be kept secure during manufacturing. 
     At step  804 , process  800  can conclude by applying activation code  128  associated with redeemable code  112  at step  801  onto assembled sleeve  120 . 
     The following provides an example use of packaged redeemable code system  100 . As explained in step  801  above, activation code  128  provided on sleeve  120  can be associated with redeemable code  112  provided on insert  110 . Activation code  128  provided on sleeve  120  can be different from redeemable code  112  provided on insert  110 . 
     In embodiments, associating activation code  128  with redeemable code  112  can include pairing the different activation code  128  and redeemable code  112  in a database. 
     In embodiments, associating activation code  128  with redeemable code  112  can include pairing activation code  128 , redeemable code  112 , and insert code  116  in the database. 
     In embodiments, control code  118  or control code  140  can also be paired in the database with redeemable code  112 . Pairing control code  118  or control code  140  with redeemable code  112  can allow the control codes to be tracked upon redemption of redeemable code  112 . 
     Upon distribution of packaged redeemable code system  100  to an intended recipient, its redeemable code  112  concealed within sleeve  120  may be activated such that the associated value of redeemable code  112  can be redeemed. An authorized user (e.g., a store clerk) may locate redeemable code  112  within the database using activation code  128 . For example, the authorized user may scan activation code  128  with a scanner and automatically access the database and activate redeemable code  112  using a computer system. 
     Once its associated activation code  128  is used to activate redeemable code  112 , the value associated with redeemable code  112  can be redeemed (e.g., by the intended recipient). Upon use, the intended recipient may remove insert  110  from sleeve  120 , use redeemable code  112  to access the database, and redeem the value associated with redeemable code  112 . 
     In some embodiments, value may not be associated with redeemable code  112  until activation code  128  is used by an authorized user to activate redeemable code  112 , which in addition to activating redeemable code  112  also associates the value with redeemable code  112  and allows the value to be redeemed by the intended recipient. 
       FIG. 14  shows another exemplary process  1400  of packaging a redeemable code system. The redeemable code system can be any embodiments of the redeemable code system  100  described herein. 
     Process  1400  may include, at step  1401 , providing insert  110 . Providing insert  110  at step  1401  may include applying (e.g., printing) redeemable code  112  on insert  110 . Alternatively, redeemable code  112  can be printed on insert  110  at a subsequent step of process  1400 , as described herein. Insert  110  can be provided as a flat sheet. Providing insert  110  may include laminating at least part of the flat sheet. In embodiments, laminating the flat sheet may occur prior to any other aspects of providing insert  110  described herein. Providing insert  110  may include die cutting insert  110  into a predetermined shape. Providing insert  110  may include removably attaching item  114  to flat sheet of insert  110 . 
     Process  1400  may include, at step  1402 , providing sleeve  120 . Providing sleeve  120  at step  1402  may include applying activation code  128  thereon. Alternatively, activation code  128  can be applied on sleeve  120  at a subsequent step of process  1400  as described herein. Sleeve  120  can be provided as a flat sheet. Providing sleeve  120  may include laminating the flat sheet. In embodiments, laminating the flat sheet may occur prior to any other aspects of providing sleeve  120  described herein. Providing sleeve  120  may include die cutting sleeve  120  into a predetermined shape. Providing sleeve  120  may include forming hang tab  122 . Providing sleeve  120  may include forming cutout  129 . Step  1402  may occur after, or in the alternative, before step  1401 . 
     Process  1400  may include, at step  1403 , associating redeemable code  112  with activation code  128 , as previously described herein. Step  1403  may occur before, or in the alternative after, or in the alternative in between steps  1401  and  1402 . Accordingly to this disclosure, “uniquely pairing” a particular insert  110  with a particular sleeve  120  may occur upon completion of each of applying redeemable code  112  on insert  110 , applying activation code  128  on sleeve  120 , and associating redeemable code  112  and activation code  128 . That is, insert  110  and sleeve  120  are “uniquely paired” when redeemable code  112  is applied upon insert  110 , activation code  128  is applied upon sleeve  120 , and redeemable code  112  and activation code  128  are associated. In embodiments, redeemable code  112  can be applied upon insert  110  at step  1401 , activation code  128  can be applied on sleeve  120  at step  1402 , and step  1403  may include uniquely pairing insert  110  and sleeve  120  by associating the respective applied codes. In alternative embodiments, uniquely pairing insert  110  and sleeve  120  can be delayed until step  1404 . 
     Process  1400  may conclude at step  1404 , by assembling sleeve  120  such that a uniquely paired insert  110  is trapped within sleeve  120  and redeemable code  112  is concealed by sleeve  120 . Assembling sleeve  120  may include folding sleeve  120  upon over upon itself, with insert  110  trapped inside, and attaching ends of sleeve  120  together, e.g., with an adhesive such as a glue. Assembling sleeve  120  may include arranging insert  110  such that item  114  is visible through cutout  129 . Assembling sleeve  120  may include adhering strip  123  to close closure  124 . 
     In embodiments, step  1404  can begin by uniquely pairing insert  110  and sleeve  120 . For example, insert  110  can be provided with redeemable code  112  thereon at step  1401  and sleeve  120  can be provided at step  1402  without activation code  128  at step  1402 . Process  1400  may include laying insert  110  on sleeve  120  and automatically reading redeemable code  112 . Thereafter, redeemable code  112  can be associated with activation code  128  at step  1403 . At step  1404 , assembling sleeve  120  may include applying the associated activation code  128  on sleeve  120  and thereby uniquely pairing insert  110  and sleeve  120 . By delaying the unique pairing of insert  110  and sleeve  120  until step  1404 , insert  110  and sleeve  120  can be manufactured independently and paired upon assembly of sleeve  120 , thereby improving the manufacturability of the redeemable code system. 
     It is well understood that the use of personally identifiable information should follow privacy policies and practices that are generally recognized as meeting or exceeding industry or governmental requirements for maintaining the privacy of users. In particular, personally identifiable information data should be managed and handled so as to minimize risks of unintentional or unauthorized access or use, and the nature of authorized use should be clearly indicated to users. 
     The foregoing description, for purposes of explanation, used specific nomenclature to provide a thorough understanding of the described embodiments. However, it will be apparent to one skilled in the art that the specific details are not required in order to practice the described embodiments. Thus, the foregoing descriptions of the specific embodiments described herein are presented for purposes of illustration and description. They are not target to be exhaustive or to limit the embodiments to the precise forms disclosed. It will be apparent to one of ordinary skill in the art that many modifications and variations are possible in view of the above teachings.

Metadata:
Filing Date: 20201106
Publication Date: 20221115
Grant Date: 20221115
Priority Date: 20200612
Inventors: VANSLETTE, JEREMY
Assignee: APPLE INC
CPC Classifications: [{"code": "B65D2401/00", "inventive": false, "first": false, "tree": "[]"}, {"code": "G06K19/06037", "inventive": true, "first": false, "tree": "[]"}, {"code": "B42D25/22", "inventive": true, "first": true, "tree": "[]"}, {"code": "B65B61/26", "inventive": true, "first": false, "tree": "[]"}, {"code": "B65D2203/10", "inventive": false, "first": false, "tree": "[]"}, {"code": "B42D25/351", "inventive": true, "first": false, "tree": "[]"}, {"code": "B65D75/66", "inventive": true, "first": false, "tree": "[]"}, {"code": "G06Q20/354", "inventive": false, "first": false, "tree": "[]"}, {"code": "B65D75/54", "inventive": true, "first": false, "tree": "[]"}, {"code": "B42D15/025", "inventive": true, "first": false, "tree": "[]"}, {"code": "G06F16/9554", "inventive": true, "first": false, "tree": "[]"}, {"code": "B65D2203/00", "inventive": false, "first": false, "tree": "[]"}, {"code": "B65D75/14", "inventive": true, "first": true, "tree": "[]"}, {"code": "B65B5/04", "inventive": true, "first": false, "tree": "[]"}, {"code": "B42D25/00", "inventive": true, "first": false, "tree": "[]"}, {"code": "B65D75/566", "inventive": true, "first": false, "tree": "[]"}, {"code": "B65D75/5805", "inventive": true, "first": false, "tree": "[]"}, {"code": "B65B7/20", "inventive": true, "first": false, "tree": "[]"}, {"code": "G06F16/9554", "inventive": true, "first": false, "tree": "[]"}, {"code": "B65D75/14", "inventive": true, "first": true, "tree": "[]"}, {"code": "B65B61/26", "inventive": true, "first": false, "tree": "[]"}, {"code": "B65D75/54", "inventive": true, "first": false, "tree": "[]"}, {"code": "G06K19/06037", "inventive": true, "first": false, "tree": "[]"}, {"code": "B65B7/20", "inventive": true, "first": false, "tree": "[]"}, {"code": "B65D75/5805", "inventive": true, "first": false, "tree": "[]"}, {"code": "G06Q20/354", "inventive": false, "first": false, "tree": "[]"}, {"code": "B65B5/04", "inventive": true, "first": false, "tree": "[]"}, {"code": "B65D2401/00", "inventive": false, "first": false, "tree": "[]"}, {"code": "B65D2203/10", "inventive": false, "first": false, "tree": "[]"}, {"code": "B65D2203/00", "inventive": false, "first": false, "tree": "[]"}, {"code": "B65D75/66", "inventive": true, "first": false, "tree": "[]"}, {"code": "B65D75/566", "inventive": true, "first": false, "tree": "[]"}, {"code": "B42D25/351", "inventive": true, "first": false, "tree": "[]"}, {"code": "B42D25/22", "inventive": true, "first": false, "tree": "[]"}, {"code": "B42D25/00", "inventive": true, "first": false, "tree": "[]"}, {"code": "B42D15/025", "inventive": true, "first": true, "tree": "[]"}]
Family ID: 78824032