PATENT DOCUMENT

Publication Number: US-9016469-B2
Application Number: US-60129206-A
Country: US
Kind Code: B2

Title: Gift card carriers

Abstract:
The invention pertains to improved gift card carriers. More particularly, a first aspect pertains to a gift card carrier that also operates as a greeting card. In a first folded configuration, the gift card carrier presents the gift card for purchase. In a second folded configuration, the gift card carrier acts like a greeting card that encloses the gift card, and possibly supplies a greeting or message. A second aspect pertains to a gift card carrier with a depression for receiving a gift card therein. The depression may make the gift card appear as if its flush mounted within a panel of the gift card carrier. A third aspect pertains to a gift card carrier with an image of hardware device that includes a display, and a gift card that includes an image associated with the hardware device. The gift card is positioned over the display region of the hardware device image making it appear as if the gift card is the display, and the image thereon is being displayed.

Claims:
What is claimed is: 
     
       1. A gift card carrier, comprising:
 a panel for carrying a gift card, the panel comprising a front surface and a recessed portion sized and dimensioned to receive an entire gift card therein so that the gift card appears to be flush mounted with the front surface of the panel when the entire gift card is positioned inside the recessed portion of the panel, the recessed portion having a depth substantially equal to a thickness of the gift card; and 
 a scan window disposed within the recess, wherein the scan window has an area smaller than an area of the recess and wherein the scan window is disposed within a periphery of the recess. 
 
     
     
       2. The gift card carrier as recited in  claim 1  wherein the panel is a double pane panel comprising a front sheet member that is attached to a back sheet member, the front sheet member forming the front surface of the double pane panel and the back sheet member forming a back surface of the double pane panel, and wherein the front sheet member has a cut out portion whose inner shape matches the outer shape of a gift card, the edge of the cut out portion of the front sheet member cooperating with a portion of the back sheet member exposed within the cut out portion to form the recess for receiving a gift card. 
     
     
       3. The gift card carrier as recited in  claim 2  wherein the front and back sheet members are integrally connected and formed from a single sheet of material, the front sheet member folding over the back sheet member to form the double pane panel. 
     
     
       4. The gift card carrier as recited in  claim 1  further comprising a second panel that folds relative to the first panel so that the gift card carrier operates as a greeting card. 
     
     
       5. The gift card carrier as recited in  claim 4  wherein the gift card carrier is placed in a first folded configuration so that a gift card retained within the recess is presented for view, and wherein the gift card carrier is placed in a second folded configuration so that a gift card retained within the recess is hidden from view. 
     
     
       6. The gift card carrier as recited in  claim 1  wherein the panel includes an image disposed on a side of the panel that contains the recessed portion, the image representing at least a portion of a hardware product that contains a display, the recessed portion being positioned at the location of the display of the hardware product image so that a gift card retained therein appears to be displayed on the hard ware product imaged on the panel. 
     
     
       7. The gift card carrier as recited in  claim 6  wherein the gift card retained within the recess has an image disposed thereon, the image being associated with content that is displayable on the hardware product. 
     
     
       8. The gift card carrier as recited in  claim 1  wherein the depth of the recessed portion places the front surface of the gift card substantially flush with the front surface of the panel. 
     
     
       9. The gift card carrier as recited in  claim 1  further comprising one or more retention mechanisms disposed within the recess, the one or more retention mechanisms being configured to hold a gift card within the recess. 
     
     
       10. The gift card carrier as recited in  claim 1 , wherein the panel is an elongated sheet member that is divided into five substantially equal sized sections, the elongated sheet member being folded at the interface between sections, the two outer folds being sized as a single fold, the two inner folds being sized as a double fold, the outer sections of the elongated sheet member being folded over and attached to adjacent inner sections thereby forming two double paned outer panels on the sides of a central single pane panel, one of the outer section including the scan window dimensioned to accommodate a scanning bar of the gift card, the inner section that is next to the outer section that includes the scan window includes the recessed portion dimensioned to accommodate the gift card, the edge of the recessed portion forming side walls of a recess, the outer section disposed within the periphery of the recessed portion forming a back wall of the recess, the recess having the gift card disposed therein. 
     
     
       11. The gift card carrier as recited in  claim 10 , wherein the elongated sheet member is formed from cardboard. 
     
     
       12. The gift card carrier as recited in  claim 10 , further comprising one or more retention mechanisms disposed within the recess, the retention mechanisms being configured to hold a gift card within the recess. 
     
     
       13. The gift card carrier as recited in  claim 1 , wherein the panel is an elongated sheet member that is divided into five substantially equal sized sections, the elongated sheet member being folded at the interface between sections, the two outer folds being sized as a single fold, the two inner folds being sized as a double fold, the outer sections of the elongated sheet member being folded over and attached to adjacent inner sections thereby forming two double paned outer panels on the sides of a central single pane panel, one of the outer section including the scan window dimensioned to accommodate a scanning bar of the gift card, the inner section that is next to the outer section that includes the scan window includes the recessed portion dimensioned to accommodate the gift card. 
     
     
       14. The gift card carrier as recited in  claim 2  wherein the front sheet member includes a first width and a first height and the back sheet member includes a second width and a second height, wherein the first width is different than the second width. 
     
     
       15. The gift card carrier as recited in  claim 14  wherein the first height is different than the second height. 
     
     
       16. The gift card carrier as recited in  claim 9  further comprising a first retention mechanism disposed within an upper portion of the recess and a second retention mechanism disposed within a lower portion of the recess. 
     
     
       17. A gift card carrier, comprising:
 a panel for carrying a gift card, the panel comprising a front surface and a recessed portion sized and dimensioned to receive an entire gift card therein so that the gift card appears to be flush mounted with the front surface of the panel when the entire gift card is positioned inside the recessed portion of the panel, the recessed portion having a depth substantially equal to a thickness of the gift card; and 
 a scan window disposed within the recess, wherein the scan window has an area smaller than an area of the recess and wherein the scan window is disposed within a periphery of the recess, 
 wherein the panel is a double pane panel comprising a front sheet member that is attached to a back sheet member, the front sheet member forming the front surface of the double pane panel and the back sheet member forming a back surface of the double pane panel, and wherein the front sheet member has a cut out portion whose inner shape matches the outer shape of a gift card, the edge of the cut out portion of the front sheet member cooperating with a portion of the back sheet member exposed within the cut out portion to form the recess for receiving the gift card. 
 
     
     
       18. The gift card carrier as recited in  claim 17  wherein the front sheet member includes a first width and a first height and the back sheet member includes a second width and a second height, wherein the first width is different than the second width. 
     
     
       19. The gift card carrier as recited in  claim 18  wherein the first height is different than the second height.

Description:
CROSS REFERENCE TO RELATED APPLICATIONS 
     This application is related to U.S. patent application Ser. No. 11/115,047 entitled “GREETING CARD SYSTEM INCLUDING WINDOW TO ALLOW FOR INVENTORY AND ACTIVATION” filed Apr. 25, 2005, which is herein incorporated by reference. 
     BACKGROUND OF THE INVENTION 
     1. Field of the Invention 
     The present invention relates generally to gift cards and their carriers. More particularly, the present invention relates to improved packaging of gift cards via gift card carriers. 
     2. Description of the Related Art 
     Gift cards are legal tender purchased for use by a person and usable in its face amount in lieu of cash in exchange for goods or services supplied by the seller. They are similar to credit cards in makeup except that they have a banked dollar value. Gift cards may designate the amounts contained therein, or they may be programmable to any value, i.e., varying amounts may be assigned to the gift card at time of purchase. Gift cards are typically given as gifts in lieu of a physical present. 
     Gift cards are generally associated with particular retail store, i.e., the gift card can only be used at that store. Alternatively, the gift cards may be issued by financial institutions such as bank or credit card companies. These cards are generally accepted anywhere the institution is accepted, i.e., they act like a credit card. 
     Gift cards are typically formed from a plastic material that includes a magnetic strip or bar code strip on its back surface. The magnetic strip or bar code contains the dollar amount of the gift card. The gift cards may also include a code with a dollar amount assigned thereto. When used at a brick and mortar store as for example by swiping the strip at a register, the amount is typically reduced by the purchase price of the item being purchased. When used at an online store as for example be entering the code, the original amount may be assigned to a particular user account, and thereafter this amount can be reduced by the purchase price of the item being purchased. 
     Gift cards may also include information about the seller of the gift card on its front surface (e.g., logos, company name, etc.). The front surface of the gift cards may additionally or alternatively include random images, patterns or colors in order to make the gift cards more presentable and thus more like gifts. The back surface of the gift card may also include terms and conditions of the gift card, direction on how to use the gift card, and possibly the store title and original amount of the gift card. 
     The gift cards are typically packaged so that they can be placed on a display rack. In most cases, the plastic gift card is glued to a piece of cardboard backing such that the front surface of the gift card is in full view. The cardboard backing typically includes a hole so that the gift cards can hang from the display rack. The card board backing also typically includes decoration or ornamentation such as a store logo. 
     While this arrangement works, it is desirable to improve the packaging and aesthetical appearance of the gift cards and their carriers in order to make them appear more gift like. It is believed that this will increase sales of gift cards as well as make the recipient feel better about their gift (e.g., more thoughtful gift). Thus, there is a need for improved arrangements of gift cards/gift card carriers. 
     SUMMARY OF THE INVENTION 
     The invention relates, in one embodiment, to a gift card carrier. The gift card carrier includes a panel for carrying a gift card. The panel includes a recessed portion sized and dimensioned to receive a gift card therein so that the gift card appears to be flush mounted when the gift card is positioned inside the recessed portion of the panel. 
     The invention relates, in another embodiment, to a gift card carrier. The gift card carrier includes a panel formed from first and second sheet members that are attached together. The first sheet member has a cut out portion whose inner shape matches the outer shape of a gift card. The edges of the cut out portion form the side walls of a recess. The second sheet member disposed within the periphery of the cut out portion for the back wall of the recess. 
     The invention relates, in another embodiment, to a gift card carrier. The gift card carrier includes a single sheet member that has been folded into at least two sections. A first section being attached to a first portion of a second section when the first and second sections are folded together to form a double pane panel of the gift card carrier. The first section contains an opening that cooperates with the first portion of the second section to form a recess in the double pane panel. The recess is configured to receive a gift card therein so that the gift card appears to be flush mounted when the gift card is mounted within the recess of the double pane panel. 
     The invention relates, in another embodiment, to a three panel gift card carrier. The three panel gift card carrier includes an elongated sheet member that is divided into five substantially equal sized sections. The elongated sheet member is folded at the interface between sections. The two outer folds are sized as a single fold. The two inner folds are sized as a double fold. The outer sections of the elongated sheet member are folded over and attached to adjacent inner sections thereby forming two double paned outer panels on the sides of a central single pane panel. One of the outer sections includes a first opening dimensioned to accommodate a scanning bar of a gift card. The inner section that is next to the outer section that includes the first opening includes a second opening dimensioned to accommodate a gift card. The first opening is smaller and disposed within the periphery of the second opening. The edge of the second opening forms side walls of a recess. The outer section disposed within the periphery of the second opening forms a back wall of the recess. The recess has a gift card disposed therein. 
     The invention relates, in another embodiment, to a method of manufacturing a gift card carrier. The method includes providing one or more sheet members. The method also includes forming a recess in the one or more sheet members, the recess being configured to receive a gift card therein for presentation. 
     The invention relates, in another embodiment, to a method of manufacturing a gift card carrier. The method includes providing a sheet member. The method also includes cutting an opening in the sheet member. The inner edge of the opening is configured to surround the outer edge of a gift card. The method further includes folding a first portion of the sheet member relative to a second portion of the sheet member. The first portion contains the opening. The method additionally includes attaching the first and second portions together. The opening in the first portion and the surface of the second portion disposed across the opening cooperate to form a recess for receiving a gift card for presentation. 
     The invention relates, in another embodiment, to a method of manufacturing a gift card carrier out of an elongated sheet member. The method includes dividing the elongated sheet member into at least five equal sections. The five sections include a first section, a second section, a third section, a fourth section and a fifth section moving from left to right along the elongated sheet member. The method also includes cutting a first opening in the fifth section. The first opening is sized to accommodate a scanning bar of a gift card. The method further includes cutting a second opening in the fourth section. The second opening is sized and shaped to receive a flat gift card therein. The inner edge of the opening is configured to surround the outer edge of the flat gift card. The method additionally includes creating fold lines between each of the five sections. The method also includes folding the first section over the second section, and attaching the first section and second sections together. Moreover, the method includes folding the fifth section over the fourth section, and attaching the fifth section and fourth sections together. The opening in the fourth section and the fifth section found within the opening in the fourth section forming a recess for receiving a gift card therein. 
    
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
       The invention may best be understood by reference to the following description taken in conjunction with the accompanying drawings in which: 
         FIG. 1  is an exemplary diagram of a gift card display. 
         FIGS. 2A-2B  are perspective diagrams of a gift card carrier, in accordance with one embodiment of the present invention. 
         FIGS. 3A-3B  are front and back diagrams of the gift card carrier of  FIGS. 2A and 2B , in accordance with one embodiment of the present invention. 
         FIG. 4  is a method of packaging a gift card, in accordance with one embodiment of the present invention. 
         FIGS. 5A-5C  are diagrams of a gift card carrier, in accordance with one embodiment of the present invention. 
         FIGS. 6A and 6B  are diagrams of a gift card carrier, in accordance with another embodiment of the present invention. 
         FIG. 7  is a method of manufacturing a gift card carrier having a depression or recess for receiving a gift card, in accordance with one embodiment of the present invention. 
         FIGS. 8A and 8B  are diagrams of a gift card carrier, in accordance with another embodiment of the present invention. 
         FIG. 9  is a method of manufacturing a gift card carrier, in accordance with one embodiment of the present invention. 
         FIGS. 10A and 10B  are diagrams of a gift card carrier, in accordance with another embodiment of the present invention. 
         FIG. 11  is a diagram of a gift card carrier, in accordance with another embodiment of the present invention. 
         FIG. 12  is a method of manufacturing a gift card carrier in accordance with one embodiment of the present invention. 
         FIG. 13  is a diagram of gift card carrier, in accordance with another embodiment of the present invention. 
     
    
    
     DETAILED DESCRIPTION OF THE INVENTION 
     The invention pertains to improved gift card carriers. More particularly, a first aspect pertains to a gift card carrier that also operates as a greeting card. In a first folded configuration, the gift card carrier presents the gift card for purchase. In a second folded configuration, the gift card carrier acts like a greeting card that encloses the gift card, and possibly supplies a greeting or message. A second aspect pertains to a gift card carrier with a depression for receiving a gift card therein. The depression may make the gift card appear as if its flush mounted within a panel of the gift card carrier. A third aspect pertains to a gift card carrier with an image of hardware device that includes a display, and a gift card that includes an image associated with the hardware device. The gift card is positioned over the display region of the hardware device image making it appear as if the gift card is the display, and the image thereon is being displayed. In one particular embodiment, content that can be purchased and played on the hardware device as for example media items such as audio and video is disposed on the gift card. 
     Embodiments of the invention are discussed below with reference to  FIGS. 1-13 . However, those skilled in the art will readily appreciate that the detailed description given herein with respect to these figures is for explanatory purposes as the invention extends beyond these limited embodiments. 
       FIG. 1  is a diagram of a gift card display  5 , which can be found at a store. The gift card display  5  can be a virtual or physical display depending on the type of store (e.g., brick and mortar, online, etc.). The gift card display  5  generally contains and presents a plurality of gift card carriers  6 , each of which contains a gift card  7  for purchase. The gift card carriers  6  may for example hang from posts or they may be supported by a stand. The gift cards  7  generally contain varying amounts of credit to be purchased. In some cases, however, the amount of credit may be programmable as for example when the gift card  7  is purchased. The credit can be used at the store at a later date to purchase merchandise at the store, whether locally in a brick and mortar building or remotely through an online store front. The gift cards  7  and carriers  6  may come in variety of different sets, each set having different ornamentation and/or bank value. For example, each set can have different colors, patterns, etc and/or different dollars values such as $10, $15, $25, $50 etc. In most cases, within one set, the attributes of the gift card match the attributes of the gift card carrier (e.g., have the same pattern or color). 
     The gift card carrier  6  can present the gift cards  7  in a variety of ways. The gift cards  7  may be attached to the carriers  6  using any suitable technique including for example and not by way of limitation glue, tape, clips, slits, pockets, lips, etc. In some cases, the gift cards  7  may even be partially die cut into the carrier  6  from a single integral member. Furthermore, the gift card carrier  6  may include any number of panels  8 . In some cases, the gift card carriers  6  include a single panel  8 . In these cases, the gift cards  7  are typically mounted to the front side of the panel. In other cases, the gift card carriers  6  include multiple panels  8  as for example, two or three panels (and possible more). In cases such as these, the gift card  7  is typically attached to one of the panels while the remaining panels fold around the gift card  7 . During presentation, the panel  8  with the gift card  7  is typically located at the front of the carrier  6  so that it can be easily seen. 
     The gift card carriers  6  may be formed from a variety of materials. For example, the various panels of the gift card carrier  6  may be formed from one or more sheets, which may be formed from one or more layers of material. The sheet materials may for example include plastics, paper, cardboard, fabric, and/or the like. In essence, any suitable card like material may be used. 
     According to a first aspect of the invention, a gift card carrier that also operates as a greeting card (or vice versa) is provided. In this embodiment, the gift card carrier includes at least two foldable panels. In a first folded configuration of the gift card carrier, the gift card carrier acts as packaging for the gift card. The gift card carrier is folded in such a way that the gift card is visible to the purchaser. The purchaser can therefore browse through different gift card images until the desired gift card image is found. For example, the user can find a gift card that has some relation to the person who the purchaser is going to give the gift card. In a second folded configuration of the gift card carrier, the gift card carrier no longer acts as packaging but rather as a greeting card that can be given to the desired recipient. The gift card carrier is folded in such a way that the gift card is hidden behind the panels and further the front of the panel includes features that make it greeting card like (e.g., message, greeting or image). This is believed to be more aesthetically pleasing thereby making the purchaser/recipient feel better about giving/receiving a gift card (e.g., makes it more personal). In addition, in some cases, the purchaser no longer has to buy a separate greeting card. 
       FIGS. 2A-2B  and  3 A- 3 B are diagrams of a gift card carrier  10 , in accordance with one embodiment of the present invention. The gift card carrier  10  may for example correspond to the gift card carriers found on the gift card display of  FIG. 1 . The gift card carrier  10  is configured to visibly display a gift card  12  for purchase ( FIG. 2A ) and then fold back onto itself to become a greeting card that encloses the gift card  12  therein thereby hiding it from view ( FIG. 2B ). 
     As shown in  FIGS. 2A-3B , the gift card carrier  10  includes at least two panels  14 A and  14 B that pivot relative to one another. The panels  14 A and  14 B may be separate panels that are pivotally connected together or they may be integrally formed from a single sheet that includes a fold line  15  (as shown). In either case, the panels  14  are configured to swing between a first folded configuration as shown in  FIG. 2A , and swing back to a second folded configuration as shown in  FIG. 2B . In the first folded configuration, the gift card  12  is presented for viewing at the front of the panels  14  of the carrier  10  and in the second folded configuration the gift card  12  is enclosed inside the panels  14  of the carrier  10 . 
     The panel  14 A that folds over the panel  14 B including the gift card  12  is typically configured to be large enough to cover the gift card  12  in its entirety when the panels  14  are closed. In most cases, the two panels  14 A and  14 B have the same size and shape although this is not a requirement. In some circumstances, for example, the panel  14  that folds over gift card  12  is smaller than the panel  14  that includes the gift card  12 . 
     On a first side  16  of the carrier  10 , as shown in  FIG. 3A , the second panel  14 B includes a gift card mounting area  18  that has one or more retention mechanisms  20  disposed thereon. The retention mechanisms  20  are configured to hold the gift card  12  against the second panel  14 B thus securing the gift card  12  to the second panel  14 B. The retention mechanisms  20  may for example include glue, tape, clips, slits, pockets, and/or the like. In the illustrated embodiment, a first retention mechanism  20 A is placed at an upper portion of the mounting area  18  and a second retention mechanism  20 B is placed at a lower portion of the mounting area  18 . By way of example, the retention mechanisms  20  may be double sided tape. 
     Although not a requirement, the second panel  14 B may additionally include a scan window  22  disposed within the mounting area  18 . The scan window  22 , which is typically a small opening formed in the second panel  14 B, provides access to the back surface of the gift card  12  when the gift card  12  is placed over the mounting area  18 . The scan window  22  may for example provide access to a scan bar disposed on the back surface of the gift card  12 . The scan bar may for example be a magnetic strip or bar code. The scan window  22  is typically sized and dimensioned to expose the entire scan bar. As such, the gift card  12  doesn&#39;t have to be removed from the carrier  10  when the gift card  12  is purchased. 
     Still referring to  FIG. 3A , the first panel  14 A may include a message, greeting or artwork  24  printed thereon. Thus, when the recipient receives the greeting card and opens it up, they are presented with a message  24  on one panel a the gift card  12  on the other. In the illustrated embodiment, the first panel  14 A includes a simple TO/FROM message, which can be filled in by the purchaser before they give the greeting card to the recipient. It should be appreciated however that a message or greeting  24  is not a requirement. In some cases, it may be desirable to leave the first panel  14 A blank. Moreover, in some embodiments, the second panel  14 B may also include messages, greetings or artwork, which may or may not relate in some way to the gift card attached thereto. 
     On a second side  17  of the carrier  10 , as shown in  FIG. 3B , the first panel  14 A is configured as the front page or title page of the greeting card. Therefore, the first panel  14 A may include a message, greeting, or artwork  26  printed thereon. It should be appreciated however that a message or greeting or artwork  26  is not a requirement. In some cases, it may be desirable to leave the first panel  14 A blank. 
     Still referring to  FIG. 3B , the second panel  14 B may include gift card information  28  printed thereon (opposite side of gift card). For example, it may include terms and conditions of the gift card  12 . It may also include direction on how to redeem the gift card  12 . It may also include a bar code for tracking and possibly purchasing the gift card  12 . 
     Alternatively or additionally, any of the panels on any of its sides may have images patterns and/or colors that matches or is related to the images, patterns and/or colors on gift card. 
     Alternatively or additionally, any of the panels on any of its sides may have images, patterns and/or colors associated with the company issuing the gift card. 
     Some features of this aspect of the invention (e.g., bar code window) can be found in U.S. patent application Ser. No. 11/115,047, which is herein incorporated by reference. 
       FIG. 4  is a method  30  of packaging a gift card, in accordance with one embodiment of the present invention. The gift card may for example be carried by the combination gift card carrier/greeting card disclosed in  FIGS. 2 and 3 . 
     The method  30  begins at block  32  where a gift card carrier is presented in a first fold configuration ( FIG. 2A ). The first fold configuration places the gift card on the outside of the gift card carrier thus making the front of the gift card viewable to consumers browsing for the desired gift card image printed on the gift card. While in the first folded configuration, the gift card carrier may for example be placed in a display rack as described in  FIG. 1 . 
     Once the desired gift card is found, the gift card can be purchased in block  34 . During a purchase, the store clerk folds back the panels of the gift card carrier from the first folded configuration in order to expose the scanning window and scanning bar of the gift card which was previously hidden from view. The store clerk then scans the scanning bar in order to activate the gift card as well as ring up the gift card on the register. As should be appreciated, prepaid cards purchased at a retail store location have no value until activated at the register. 
     Before the gift card is given to its intended recipient, the panels of the gift card carrier are swung to a second folded configuration in block  36 , which makes the gift card carrier act like a greeting card. The second configuration places the gift card on the inside of the gift card carrier thus hiding it from view. Furthermore, it may place a message on the outside of the gift card carrier, which further gives it the appearance of a greeting card. Once folded, the greeting card is typically placed into an envelope or sealed with a sticker or other mechanism such as a ribbon. The gift card/greeting card can then be given to the intended recipient as a gift. In most cases, the purchaser writes a message or signs their name inside the gift card carrier (e.g., panel adjacent the gift card) before placing it in the second folded configuration. 
     According to a second aspect of the invention, a gift card carrier with a depression for receiving a separately formed gift card therein is provided. The depression allows the gift card to be recessed within a surface of a panel of the gift card carrier rather than being placed outside the surface of the panel of the gift card carrier. Placing the gift card within the depression helps retain the gift card to the gift card carrier as well as enclose the gift card within the gift card carrier. In some cases, the depth of the depression can place the front surface of the gift card substantially flush or level with the front surface of the panel. This may be referred to as flush mounting. Flush mounting is believed to be more aesthetically and functionally pleasing thus helping increase sales of the gift card/gift card carrier. 
       FIGS. 5A-5C  are diagrams of a gift card carrier  50 , in accordance with one embodiment of the present invention. The gift card carrier  50  may for example correspond to the gift card carriers found on the gift card display of  FIG. 1 . The gift card carrier  50  includes a panel  52  having a recess or depression  54  for receiving a gift card  56 . The recess  54  includes a base portion  58  for supporting the backside of the gift card  56  and side walls  60  that surround the outer edge of the gift card  56  when the gift card  56  is inserted into the recess  54 . The size and shape of the recess  54  typically corresponds to the size and shape of the gift card  56  (may include small tolerance therebetween). 
     The recess  54  may be formed a variety of ways. In one embodiment, the recess  54  is embossed or shaped into the panel  52 . In another embodiment, the recess  54  is formed by coupling various layers together with at least the top layer including an opening which forms the side walls  60  and a bottom layer which forms the base portion  58  of the recess  54 . 
     The depth of the recess  54  may be widely varied. The depth of the recess  54  may be configured to place the top surface  57  of the gift card  56  underneath the top surface  53  of the panel  52  (the entire gift card  56  is disposed within the recess  54 ). In this particular case, the depth of the recess  54  is generally greater then the thickness of the gift card  56 . The depth of the recess  54  may also be configured to place the top surface  57  of the gift card  56  above the top surface  53  of the panel  52  (the gift card  56  is partially retained within the recess  54 ). In this particular case, the depth of the recess  54  is generally smaller than the thickness of the gift card  56 . The depth of the recess  54  may also be configured to place the top surface  57  of the gift card  56  substantially flush or level with the top surface  53  of the panel  52  (at least a majority of the gift card  56  is disposed within the recess  54 ). In this particular case, the depth of the recess  54  is generally substantially equal to the thickness of the gift card  56 . In most cases, the depth is typically configured to make the gift card  56  appear as though it is flush mounted within the panel  52 . For example, slightly recessed, level or slightly protruding. 
     The gift card carrier  50  also includes one or more retention mechanisms  62  disposed within the recess  54 . The retention mechanisms  62  are configured to hold the gift card  56  within the recess  54 . The retention mechanisms  62  may for example include glue, tape, clips, slits, lips, pockets and/or the like. In the illustrated embodiment, a first retention mechanism  62 A is placed at an upper area of the base portion  58  and a second retention mechanism  62 B is placed at a lower area of the base portion  58 . By way of example, the retention mechanisms  62 A and  62 B may be double sided tape. 
     Although not a requirement, the gift card carrier  50  may additionally include a scan window  64  disposed within the recess  54 . The scan window  64 , which is typically a small opening formed in the base portion  58 , provides access to the back surface of the gift card  56  when the gift card  56  is placed within the recess  54 . The scan window  64  may for example provide access to a scan bar  66  disposed on the back surface of the gift card  56 . The scan bar  66  may for example be a magnetic strip or bar code. The scan window  64  is typically sized and dimensioned to expose the entire scan bar  66 . As such, the gift card  56  doesn&#39;t have to be removed when the gift card is purchased. 
       FIGS. 6A and 6B  are diagrams of a gift card carrier  100 , in accordance with another embodiment of the present invention. The gift card carrier  100  is similar to the gift card carrier  50  described in  FIGS. 5A-5C  in that it includes a panel  52  with a recess  54  formed therein. In this embodiment, the panel  52  is formed from a single sheet  102  which has a first portion  104  folded over a second portion  106  at a fold line  108 , and which uses some sort of adhesive disposed between the first portion  104  and second portion  106  to attach the first portion  104  and second portion  106  together. In some cases, the first portion  104  has the same or equal dimensions as the second portion  106  (as shown) while in other cases the first portion  104  has different dimensions as the second portion  106 . For example, it may have a width greater then or less than the width of the second portion and/or a height greater than or less than the height of the second portion. 
     As shown, the first portion  104  includes an opening  110  having a size and shape that substantially matches the size and shape of a gift card  56 . When the first portion  104  is attached to the second portion  106 , the opening  110  and second portion  106  cooperate to form the recess  54 . Particularly, the edges  112  of the opening  110  form the side walls  60  of the recess  54  while the second portion  106  forms the base portion  58  of the recess  54 . Although not a requirement, the second portion  106  may additionally include a scan window  64 , which is an opening through the second portion  106 . The scan window  64  of the second portion  106  is preferably aligned with the opening  110  of the first portion  104  so that when the gift card  56  is placed in the recess  54 , the scan bar located on its backside of the gift card  56  is positioned in its entirety within the scan window  64 . 
     Although the gift card carrier  100  is described as being formed from a single sheet member, it should be appreciated that this is not a limitation. For example, the panel  52  may be formed from two separate sheets that are attached together rather than being folded over each other. In this implementation, the sheets may be formed from the same or different materials and/or with sheets of varying thickness. For example, the first portion  104  may be formed from a first material and the second portion  106  may be formed from a second material. Alternatively or additionally, the first portion  104  may be formed from a first thickness and the second portion  106  may be formed from a second thickness. For example, the thickness of the first portion  104  may be greater than the thickness of the second portion  106  or alternatively the first portion  104  may have a thickness that is less than the second portion  106 . The thickness of each portion generally depends on the desired needs of the carrier  100 . In one implementation, the thickness of the first portion  104  substantially corresponds to the thickness of the gift card  56  in order to implement flush mounting. 
       FIG. 7  is a method  150  of manufacturing a gift card carrier having a depression or recess for receiving a gift card, in accordance with one embodiment of the present invention. The method may for example be used to manufacture the gift card carrier disclosed in  FIGS. 6A and 6B . 
     The method  150  generally begins at block  152  where one or more sheet members are provided. 
     In block  154 , the sheet members are formed into a first portion and a second portion. The first and second portions may be integrally connected and folded into multiple portions or they may be formed from separate sheets. 
     In block  156 , a recess opening is formed in the first portion. For example, an opening is cut in the first portion (e.g., die cut). The opening is preferable shaped and sized similarly to the outer perimeter of the gift card. 
     In block  158 , the first portion and second portion are attached together to form a panel having a depression or recess formed therein (e.g., the edges of the recess opening and second portion that spans across or covers the recess opening creates a depression, void or recess). By way of example, an adhesive may be applied to one or both of the interfacing surfaces and then the portions may be forced together thereby forming a single laminate panel. This may for example be accomplished by folding over or pressing one over the other. 
     The method  150  may include an optional block  157  where a window opening is formed in the second portion. The window portion is generally positioned so that it falls within the perimeter of the recess opening when the two portions are attached together. The window opening may for example provide access to the back surface of the gift card when the gift card is placed within the recess. By way of example, the window opening may be a scan window shaped, sized and positioned to expose in its entirety a scanning bar on the back surface of the gift card so that it can be scanned when the gift card is mounted in the recess. 
     The method  150  may additionally include block  160  where a retention mechanism is placed within the recess. The retention mechanism may for example be double sided tape that is applied to the second portion that spans across or covers the recess opening (e.g., the region of the second portion found within the recess). In one example, double sided tape is applied above and below the window opening. 
     Once completed, the gift card can be placed in the recess of the panel so that it can be presented for viewing. 
     It should be noted that the order in which the blocks are performed is not necessarily a limitation (depends on the block). For example, the first and second portions may be formed after the recess opening is formed or after two sheets are attached together (e.g., may be cut away from a larger sheet). 
       FIGS. 8A-8C  are diagrams of a gift card carrier  200 , in accordance with another embodiment of the present invention. The gift card carrier  200  is similar to the gift card carrier  50  and  100  described in  FIGS. 5-6  in that it includes a panel  52 C with a recess  54  formed therein. In this embodiment, the gift card carrier  200  is formed as a greeting card and therefore it includes additional panels  52  that pivot relative to one another. For example, it may include two pivotable panels or three pivotable panels  52 A,  52 B and  52 C (as shown) such that the gift card  56  can be covered as for example by placing adjacent panels  52  together. That is, the panels  52  swing between an open position where the gift card  56  is presented for viewing and a closed position where the gift card  56  is hidden from view. The arrangement may be similar to the arrangement described in  FIGS. 2 and 3 . 
     As shown in  FIG. 8A , the multiple panel gift card carrier  200  is formed from a single elongated sheet member  202  that has been divided into 5 substantially equal sized sections  204 A-E. The five sections  204 A-E include a first section  204 A, a second section  204 B, a third section  204 C, a fourth section  204 D and a fifth section  204 E moving from left to right along the elongated sheet member  200 . The fourth section  204 D includes a first opening  208  and the fifth section  204 E includes a second opening  210 . The first opening  208  has a shape that substantially matches the shape of a gift card  56 . The first opening  208  is centered within the fourth section  204 D. The second opening  210  on the other hand has an elongated shape that substantially matches the shape of a scanning bar located on the back surface of the gift card  56  (plus tolerances so that the scanning bar is completely exposed). The second opening  210  is positioned within the fifth section  204 D. 
     Furthermore, between each of the sections  204  is a fold line  206 . A single fold line  206 A is provided between the first and second sections  204 A and  204 B and between the fourth and fifth sections  204 D and  204 E while a double fold line  206 B is provided between the second and third sections  204 B and  204 C and the third and fourth sections  204 C and  204 D. The single fold line is sized for a single fold. The double fold line is sized for a double fold. It is designed to account for panels with increased thickness. This will become apparent with the discussion below. 
     As shown in  FIG. 8B , the outer sections particularly the first section  202 A and fifth section  202 E are folded over and attached to adjacent inner sections particularly the second  202 B and fourth section  202 D, respectively. This forms two double paned outer panels  52 A and  52 C on the sides of a central single pane panel  52 B. The double fold lines  206 B allow each of the double paned outer panels  52 A and  52 C to swing and be positioned adjacent the central panel  52 B (closed). The right outer panel  52 C swings left into the central panel  52 B and the left outer panel  52 A swings right into the central panel  52 B. 
     This arrangement also forms a recess  54  on the back surface of the right outer panel  52 C, and a scan window  64  on the front surface of the right outer panel  52 C. The scan window  64 , which is smaller in area than the recess  54 , is positioned within the confines or edges of the recess  54 . Its position within the recess  54  is dependent on the location of the scanning bar on the gift card  56 . In fact, the side walls  60  of the recess  54  may be used as an alignment mechanism for aligning the scanning bar of the gift card  56  with the scan window  64  on the right outer panel  52 C. 
     The recess  54  further includes one or more retention mechanisms  62  for securing the gift card  56  to the right outer panel  52 C when the gift card  56  is placed within the recess  54 . In one embodiment, the retention mechanism  62  is double sided tape disposed on the portion of the fifth section  204 E contained within the confines of the first opening  208 . The double sided tape may for example extend parallel to the scan window at positions below and above the scan window  64 . 
     In order to close the gift card carrier  200  embodied as a greeting card, the right outer panel  52 C is swung into the central panel  52 B, which places the gift card  56  mounted within the recess  54  in a position for viewing. Thereafter, the left outer panel  52 A is swung into the right outer panel  52 C to cover the gift card  56  and hide it from view. When closed, the greeting card carrier  200  may be placed in an envelope. In order to open the gift card carrier  200  embodied as a greeting card, the left outer panel  52 A is swung away from the right outer panel  52 CA thereby presenting the gift card  56  to the recipient of the greeting card carrier  200 . In order to display the gift card, the left outer panel  52 A may further be folded back around on the other side of the central panel  52 B. This arrangement is similar to that discussed in  FIGS. 2 and 3 . 
       FIG. 9  is a method  250  of manufacturing a gift card carrier, in accordance with one embodiment of the present invention. The method may for example be used to manufacture the gift card carrier disclosed in  FIGS. 8A and 8B . 
     The method begins at block  252  where an elongated sheet member is divided into at least five equal sections. The five sections include a first section, a second section, a third section, a fourth section and a fifth section that are consecutively adjacent one another. 
     In block  254 , a first opening is cut in the fourth section. The first opening is sized and shaped to receive a flat gift card therein. The inner edges of the first opening are configured to surround the outer edge of the flat gift card. By way of example, the first opening may be die cut. 
     In block  256 , a second opening is cut in the fifth section. The second opening is sized and shaped to accommodate a scanning bar of a gift card. By way of example, the first opening may be die cut. 
     In block  258 , fold lines are created between each of the five sections. Various sized fold lines may be implemented depending on the needs of the carrier. 
     In block  260 , the first section is folded over the second section, and attached to the second section. By way of example an adhesive such as glue may be disposed between the interfaces of the first and second sections. 
     In block  262 , the fifth section is folded over the fourth section, and attached to fourth section. By way of example an adhesive such as glue may be disposed between the interfaces of the first and second sections. The first opening in the fourth section and a portion of the fifth section cooperate to form a recess for receiving a gift card therein when the fifth and fourth sections are attached. The second opening forms an access opening within the recess. The second opening may for example provide access to the back surface of the gift card in the area of a scanning bar. 
     According to a third aspect of the invention, a gift card carrier with an image of hardware device that includes a display disposed thereon is provided. The hardware device may for example correspond to media players, computers, monitors, cellular phones, PDAs, televisions, etc. The gift card is mounted over the display region of the hardware device making it appear as if the image disposed on the gift card is being displayed on the imaged hardware device. The gift card image may be associated with the hardware device, and more particularly with images that are normally displayed on the hardware device. By way of example, if the hardware device plays media items such as audio and video, then the image on the gift card may be an image associated with a particular media item such as album art, movie poster art, music video art, TV art, performers, etc. Alternatively, the gift card image may be associated with a GUI screen shot. It may also be associated with an advertising campaign associated with the hardware device. For example, in the case of the iPod music player manufactured by Apple Computer of Cupertino, Calif., the image found on the gift card may be a darkened silhouette of a dancing person listening to a white iPod, all on a colored background such as blue. 
       FIGS. 10A and 10B  are diagrams of a gift card carrier  300 , in accordance with another embodiment of the present invention. The gift card carrier  300  may for example correspond to the gift card carriers found on the gift card display of  FIG. 1 . The gift card carrier  300  includes a panel  302  having a hardware image  304  disposed thereon. The image may for example be printed or glued or otherwise applied to the panel. The hardware image  304  may for example be printed on the front surface of the panel  302 . The hardware image  304  is configured to represent a particular piece of physical hardware device that is capable of displaying images as for example via a display. The hardware image  304  therefore includes at least a display region  306  of the hardware device. In some cases, the entire hardware image  304  is disposed on the panel  302 . In other cases, only a portion of the hardware image  304  disposed on the panel  302 . 
     The hardware image  304  may be a photo image (modified or unmodified), a drawing, and/or other suitable art form or graphic. Furthermore, the hardware image  304  may be an image of a consumer electronic product. By way of example, the hardware image  304  may be a media player such as a music player, video player, and/or game player. It may also be a computer such as a laptop, desktop, monitor or the like. It may also be a portable handheld device such as a GPS, PDA, smart phone and/or cellular phone. It may also be a stereo, television or the like. 
     The hardware images may be widely varied. They typically depend on the products offered by the issuing company. Generally speaking any consumer electronic product. In one particular embodiment, the hardware image is an image of a media player such as an iPod manufactured by Apple Computer Inc. of Cupertino Calif. In another particular embodiment, the hardware image is an image of a computer such as the iMac or Mac Pro family of computers manufactured by Apple Computer Inc. of Cupertino Calif. In another particular embodiment, the hardware image is an image of a monitor with or without a related computer as for example the Apple Cinema Display and Mac Pro manufactured by Apple Computer Inc. of Cupertino Calif. Other hardware products include cellular phones, PDAs, televisions, stereos, and the like. 
     As shown, a gift card  308  is configured to be mounted to the panel  302  in the region of the display region  306  and in most cases directly over the display region  306 . Generally speaking the display region  306  and gift card  308  have substantially the same size or aspect ratio. However, the display region  306  be made slightly smaller than the gift card  308  so that the gift card  308  hides the display region  306  when the gift card  308  is mounted to the panel  302 . In some cases, the display region  306  may be formed as a recess as shown in  FIGS. 5 ,  6  and  8 . 
     Furthermore, like the panel  302 , the gift card  308  also has an image  310  disposed thereon. The image typically covers the face of the gift card. The image may for example be printed or glued or otherwise applied to the gift card. The image  310  on the gift card  308  is configured to be associated with the imaged hardware device and more particularly the images that can be displayed and that more particularly are normally displayed on the hardware device  304  imaged on the panel  302 . Thus, when the gift card  308  is attached, the gift card image  310  appears as if its being displayed by the hardware device image  304 . 
     The gift card images may also be widely varied. Generally speaking, the image disposed on the gift card has some relation, link or connection to the hardware device. Like the hardware image, the gift card image may be a photo based image, a drawing or other suitable graphic. 
     In a primary embodiment, the gift card image is associated with media content that can be downloaded to and played on the hardware device. For example, the gift card image may include images associated with TV shows, movies, music videos, music albums, games, which may be purchased at a store (e.g., online or brick and mortar) that issues the gift card. By way of example, the image may be TV poster art, movie poster art, music video art, album art, game art, book art, etc. Alternatively or additionally, the images may be duplicate images from the media content itself (e.g., scenes from a movie). Alternatively or additionally, the images may be a performer(s) associated with the media items (e.g., actors, musicians, anchors, radio hosts, etc.). “LOST” and “DESPARATE HOUSEWIVES” are examples of TV shows while “CARS” and “CADDYSHACK” are examples of movies. 
     As should be appreciated, the online iTunes store of Apple Computer Inc., now offers TV shows, movies, music videos, music albums, games, podcasts, for download to computers and media players and thus images of those offerings may be placed on the gift card associated with the online iTunes store of Apple Computer Inc. In fact, the images found on the gift card may generally correspond to the icon images found at the online store. 
     In alternate embodiment, the gift card image is associated with GUI screen shots of the hardware device. For example, the gift card image may include images associated with operating systems, applications, and the like running on the hardware device. With regards to the ipod for example the main menu or media lists may be placed on the gift card. With regards to the iMac, applications such as iTunes, iPhoto, iMovie, Garage Band may be placed on the gift card. 
     In alternate embodiment, the gift card image is associated with one or more accessories of the hardware device. For example, in the case of a computer, the gift card image may be a web cam, printer, keyboard, mouse, speakers, external hard drive, etc. The gift card image may also be an image of software that can be downloaded onto the computer (e.g., software book jacket). In the case of a media player, the gift card image may be lanyards, docking stations, exercise straps, cases, microphones, earphones, FM transmitters, and the like. 
     In alternate embodiment, the gift card image is associated with the company issuing the gift card and/or the manufacturer of the hardware device. For example, logos, symbols or characters of the company issuing the card. Alternatively, web sites and online stores offered by the company issuing the card. 
     In alternate embodiment, the gift card image is associated with an advertising campaign associated with the manufacturer or the particular hardware device. For example, images from TV commercials may be disposed on the gift card. 
     In alternate embodiment, the gift card image is associated with other products offered by the manufacturer of the hardware device or the issuer of the gift card. 
     In alternate embodiment, the gift card image is associated with partner companies and websites related to the manufacturer of the hardware device or the issuer of the gift card. 
     The gift card carrier  300  also includes one or more retention mechanisms  312  disposed within the display region  306  of the hardware image  304 . The retention mechanisms  312  are configured to hold the gift card against the display region  306  of the panel  302 . The retention mechanisms  312  may for example include glue, tape, clips, slits and/or the like. In the illustrated embodiment, a first retention mechanism  312 A is placed at an upper area of the display portion  306  and a second retention mechanism  312 B is placed at a lower area of the display portion  306 . By way of example, the retention mechanisms  312  may be double sided tape. 
     Although not a requirement, the gift card carrier  300  may additionally include a scan window  314  disposed within the display portion  306 . The scan window  314 , which is typically a small opening formed in the display portion  306 , provides access to the back surface of the gift card when the gift card is mounted to the panel  302  over the display region  306 . The scan window  314  may for example provide access to a scan bar disposed on the back surface of the gift card. The scan bar may for example be a magnetic strip or bar code. The scan window  314  is typically sized and dimensioned to expose the entire scan bar. As such, the gift card doesn&#39;t have to be removed when the gift card is purchased. 
       FIG. 11  is a diagram of a gift card carrier  350 , in accordance with another embodiment of the present invention. The gift card carrier  350  is similar to the gift card carrier  300  described in  FIG. 10  in that it includes a panel  302  with a hardware image  304  formed therein and a gift card  308  associated with the hardware image  304  mounted over a display region  306  of the hardware image  304 . In this embodiment, the gift card carrier  350  is formed as a greeting card and therefore it includes additional panels  302  that pivot relative to one another. For example, it may include two pivotable panels  302 A and  302 B (as shown) or three pivotable panels such that the gift card can be covered as for example by placing adjacent panels  302  together. That is, the panels  302  swing between an open position where the gift card is presented for viewing and a closed position where the gift card is hidden from view. When closed, the greeting card carrier  350  may be placed in an envelope. This arrangement may be similar to the arrangement described in  FIGS. 2 and 3 . 
     To make it appear more greeting card like, the left panel  302  opposite the right panel  302  that includes the hardware image  304  may include a message area  354 . The message area  354  may include a printed message or greeting similar to a greeting card. The message area  354  may also include an area where a purchaser can write a message or sign their name. In the illustrated embodiment, the message area  354  includes a message header having several lines dedicated to “To” and “From”, which can be filled in by the purchaser. A cover message or header  356  may be placed on the back side of the left panel  302 . The cover header  356  may for example include a symbol associated with the store issuing the gift card. An agreement message  358  may be placed on the backside of the right panel  302 . The agreement message  358  may for example lay out the terms and conditions associated with the gift card. It may also spell out how to use the gift card. It may also include a bar code. 
       FIG. 12  is a method  400  of manufacturing a gift card carrier in accordance with one embodiment of the present invention. The method may for example be used to create the gift card carriers disclosed in  FIGS. 10 and 11 . 
     The method  400  generally begins at block  402  where one or more panels are provided. 
     In block  404 , an image of a hardware device is printed on a desired panel. At least the region of the hardware device that includes the display of the hardware device is printed on the desire panel. 
     In block  406 , an image associated with the hardware device is printed on a gift card. The gift card image may for example be images that represent media items that can be played on the hardware device. The media images may be associated with audio (music, books, podcasts, etc.), videos (movies, music videos, podcasts, television shows, etc.), games, and the like. By way of example, the images may be images of performers, title, posters, artwork, scenes, etc. that are related to the audio, video or games. 
     In block  408 , the gift card associated with the hardware device is attached to the desired panel over the display region of the hardware image. 
       FIG. 13  is a diagram of gift card carrier  500 , in accordance with another embodiment of the present invention. The gift card carrier  500  is similar to the gift card previously described. However, unlike the gift card carrier previously described, the panel of the gift card carrier includes an image of a computer or display rather than a media player. 
     While this invention has been described in terms of several preferred embodiments, there are alterations, permutations, and equivalents, which fall within the scope of this invention. It should also be noted that there are many alternative ways of implementing the methods and apparatuses of the present invention. It is therefore intended that the following appended claims be interpreted as including all such alterations, permutations, and equivalents as fall within the true spirit and scope of the present invention.

Metadata:
Filing Date: 20061117
Publication Date: 20150428
Grant Date: 20150428
Priority Date: 20061117
Inventors: ROBERTS JAMIE
Assignee: APPLE INC
CPC Classifications: [{"code": "B42D15/045", "inventive": true, "first": false, "tree": "[]"}, {"code": "G09F1/06", "inventive": true, "first": true, "tree": "[]"}, {"code": "B42D15/042", "inventive": true, "first": false, "tree": "[]"}, {"code": "B42D15/042", "inventive": true, "first": false, "tree": "[]"}, {"code": "B42D15/045", "inventive": true, "first": false, "tree": "[]"}, {"code": "B42D15/042", "inventive": true, "first": false, "tree": "[]"}, {"code": "B42D15/045", "inventive": true, "first": false, "tree": "[]"}, {"code": "G09F1/06", "inventive": true, "first": true, "tree": "[]"}, {"code": "G09F1/06", "inventive": true, "first": true, "tree": "[]"}]
Family ID: 39415837