PATENT DOCUMENT

Publication Number: US-10091558-B2
Application Number: US-201715714904-A
Country: US
Kind Code: B2

Title: Channel bar user interface

Abstract:
Systems and methods for a media content user interface. A media content provider includes storage for storing and serving video content to subscribers. The media content provider records and or otherwise stores video content from around the world. Subscribers are provided a user interface to the system that includes a channel bar. The channel bar is dynamically scoped responsive to interactions of a viewer with the system. Selectable elements within the channel bar provide direct access to related content regarding video content, such as television series information and cast information. In addition, the channel bar is operable in multiple modes. An EPG mode displays live video for multiple channels simultaneously. Themed modes permit channel bars that display content according to various themes which may be defined by a viewer, the provider, or both.

Claims:
The invention claimed is: 
     
       1. A method comprising:
 at an electronic device with a display device and one or more input devices:
 displaying, on the display device, a first content navigation user interface including a first row of a first plurality of representations of content items, wherein:
 the first row corresponds to a first channel, 
 the first plurality of representations of content items correspond to content items available on the first channel at different respective times, and 
 the first plurality of representations of content items available on the first channel are arranged in accordance with the respective times at which the content items are available on the first channel; 
 
 while displaying the first content navigation user interface, receiving a sequence of one or more inputs, via the one or more input devices, corresponding to a request to display a second content navigation user interface; and 
 in response to receiving the sequence of one or more inputs, displaying, on the display device, the second content navigation user interface including a second row of a second plurality of representations of content items, wherein:
 the second row corresponds to a plurality of channels, and 
 the second plurality of representations of content items correspond to content items available on the plurality of channels at a first time. 
 
 
 
     
     
       2. The method of  claim 1 , wherein:
 the first row of the first plurality of representations of content items is displayed adjacent to a visual indication of the first channel, and 
 the second plurality of representations includes a first respective representation of a first content item that is displayed adjacent to a visual indication of a respective channel on which the first content item is available at the first time. 
 
     
     
       3. The method of  claim 1 , wherein:
 the first plurality of representations of content items includes a first representation of a first content item that is available at a first respective time on the first channel, and is available as an on-demand content item. 
 
     
     
       4. The method of  claim 3 , wherein the first representation of the first content item includes a visual indication that the first content item is available as an on-demand content item. 
     
     
       5. The method of  claim 1 , wherein:
 the first plurality of representations of content items include respective titles of the content items, and 
 the second plurality of representations include a first respective representation of a first content item that includes content corresponding to the first content item. 
 
     
     
       6. The method of  claim 5 , wherein the first respective representation of the first content item is displayed adjacent to a title of the first content item. 
     
     
       7. The method of  claim 1 , further comprising:
 while displaying the second content navigation user interface including the second row of the second plurality of representations of content items, receiving, via the one or more input devices, a second sequence of one or more inputs corresponding to a request to view a plurality of content items of a given genre available at the first time; and 
 in response to receiving the second sequence of one or more inputs, updating the second content navigation user interface to include a third row of a third plurality of representations of content items, wherein the third plurality of representations of content items correspond to content items of the given genre available on a second plurality of channels at the first time. 
 
     
     
       8. A non-transitory computer readable storage medium including instructions, which when executed by a processor of an electronic device with a display device and one or more input devices, cause the electronic device to perform a method comprising:
 displaying, on the display device, a first content navigation user interface including a first row of a first plurality of representations of content items, wherein:
 the first row corresponds to a first channel, 
 the first plurality of representations of content items correspond to content items available on the first channel at different respective times, and 
 the first plurality of representations of content items available on the first channel are arranged in accordance with the respective times at which the content items are available on the first channel; 
 
 while displaying the first content navigation user interface, receiving a sequence of one or more inputs, via the one or more input devices, corresponding to a request to display a second content navigation user interface; and 
 in response to receiving the sequence of one or more inputs, displaying, on the display device, the second content navigation user interface including a second row of a second plurality of representations of content items, wherein:
 the second row corresponds to a plurality of channels, and 
 the second plurality of representations of content items correspond to content items available on the plurality of channels at a first time. 
 
 
     
     
       9. The non-transitory computer readable storage medium of  claim 8 , wherein:
 the first row of the first plurality of representations of content items is displayed adjacent to a visual indication of the first channel, and 
 the second plurality of representations includes a first respective representation of a first content item that is displayed adjacent to a visual indication of a respective channel on which the first content item is available at the first time. 
 
     
     
       10. The non-transitory computer readable storage medium of  claim 8 , wherein:
 the first plurality of representations of content items includes a first representation of a first content item that is available at a first respective time on the first channel, and is available as an on-demand content item. 
 
     
     
       11. The non-transitory computer readable storage medium of  claim 10 , wherein the first representation of the first content item includes a visual indication that the first content item is available as an on-demand content item. 
     
     
       12. The non-transitory computer readable storage medium of  claim 8 , wherein:
 the first plurality of representations of content items include respective titles of the content items, and 
 the second plurality of representations include a first respective representation of a first content item that includes content corresponding to the first content item. 
 
     
     
       13. The non-transitory computer readable storage medium of  claim 12 , wherein the first respective representation of the first content item is displayed adjacent to a title of the first content item. 
     
     
       14. The non-transitory computer readable storage medium of  claim 8 , the method further comprising:
 while displaying the second content navigation user interface including the second row of the second plurality of representations of content items, receiving, via the one or more input devices, a second sequence of one or more inputs corresponding to a request to view a plurality of content items of a given genre available at the first time; and 
 in response to receiving the second sequence of one or more inputs, updating the second content navigation user interface to include a third row of a third plurality of representations of content items, wherein the third plurality of representations of content items correspond to content items of the given genre available on a second plurality of channels at the first time. 
 
     
     
       15. An electronic device comprising:
 a display device; 
 one or more input devices; 
 a processor; and 
 memory including instructions, which when executed by the processor, cause the electronic device to perform a method comprising:
 displaying, on the display device, a first content navigation user interface including a first row of a first plurality of representations of content items, wherein:
 the first row corresponds to a first channel, 
 the first plurality of representations of content items correspond to content items available on the first channel at different respective times, and 
 the first plurality of representations of content items available on the first channel are arranged in accordance with the respective times at which the content items are available on the first channel; 
 
 while displaying the first content navigation user interface, receiving a sequence of one or more inputs, via the one or more input devices, corresponding to a request to display a second content navigation user interface; and 
 in response to receiving the sequence of one or more inputs, displaying, on the display device, the second content navigation user interface including a second row of a second plurality of representations of content items, wherein:
 the second row corresponds to a plurality of channels, and 
 the second plurality of representations of content items correspond to content items available on the plurality of channels at a first time. 
 
 
 
     
     
       16. The electronic device of  claim 15 , wherein:
 the first row of the first plurality of representations of content items is displayed adjacent to a visual indication of the first channel, and 
 the second plurality of representations includes a first respective representation of a first content item that is displayed adjacent to a visual indication of a respective channel on which the first content item is available at the first time. 
 
     
     
       17. The electronic device of  claim 15 , wherein:
 the first plurality of representations of content items includes a first representation of a first content item that is available at a first respective time on the first channel, and is available as an on-demand content item. 
 
     
     
       18. The electronic device of  claim 17 , wherein the first representation of the first content item includes a visual indication that the first content item is available as an on-demand content item. 
     
     
       19. The electronic device of  claim 15 , wherein:
 the first plurality of representations of content items include respective titles of the content items, and 
 the second plurality of representations include a first respective representation of a first content item that includes content corresponding to the first content item. 
 
     
     
       20. The electronic device of  claim 19 , wherein the first respective representation of the first content item is displayed adjacent to a title of the first content item. 
     
     
       21. The electronic device of  claim 15 , the method further comprising:
 while displaying the second content navigation user interface including the second row of the second plurality of representations of content items, receiving, via the one or more input devices, a second sequence of one or more inputs corresponding to a request to view a plurality of content items of a given genre available at the first time; and 
 in response to receiving the second sequence of one or more inputs, updating the second content navigation user interface to include a third row of a third plurality of representations of content items, wherein the third plurality of representations of content items correspond to content items of the given genre available on a second plurality of channels at the first time.

Description:
CROSS-REFERENCE TO RELATED APPLICATIONS 
     This application is a continuation of U.S. patent application Ser. No. 14/255,664, filed Apr. 17, 2014, and issued on Sep. 26, 2017 as U.S. Pat. No. 9,774,917; which is a continuation of U.S. patent application Ser. No. 14/102,270, filed Dec. 10, 2013; which claims the benefit of U.S. Provisional Patent Application No. 61/800,486, filed Mar. 15, 2013, and U.S. Provisional Patent Application No. 61/735,399, filed Dec. 10, 2012, the entire disclosures of which are incorporated herein by reference for all purposes. 
    
    
     BACKGROUND OF THE INVENTION 
     Field of the Invention 
     This invention relates to multimedia systems, and more particularly, to delivery of media content. 
     Description of the Relevant Art 
     For many years, broadcast television was the sole provider of video content to viewer&#39;s homes across the globe. As time has passed, and particularly with the advent of the Internet, numerous other sources of video content have arisen. In addition to broadcast television, cable television and satellite based television providers have begun providing access to video on demand and other audio and video content. In addition, special purpose set-top boxes, such as that provided by Roku®, provided a gateway for viewer&#39;s to access other sources of video content not provided by their television service provider. With such boxes, viewers were able to connect to these other content providers in order to obtain desired video content. At present, there are countless video providers in the marketplace. In addition, music and other audio content is available through various communication channels. Many are subscription based services, and some provide free content. While the explosion of video content providers in the marketplace may seem a boon for viewer&#39;s, the large number of choices and providers complicates the viewing experience. 
     In view of the above, improved media content delivery systems, methods and mechanisms are desired. 
     SUMMARY OF EMBODIMENTS 
     Systems and methods for a television service are contemplated. 
     A media content delivery service is contemplated that includes a data store for storing and serving video content to subscribers. Such a data store may comprise one or more data stores, distributed storage, peer-to-peer based storage, cloud based storage or otherwise. In various embodiments, the media content provider is configured to continually record and or otherwise acquire media content from around the world for storage. Video and audio content stored in the data store will generally correspond to a large number of other content providers, such as cable television operators, Internet based content providers, television networks, and so on. The media content provider also maintains metadata regarding the video content in the data store. In addition to including information concerning the media content content itself—such as format, duration, compression particulars, and so on, the metadata also includes information that associates the video content with the other video content providers. For example, a stored episode of a series shown on the HBO network will be identifiable as corresponding to the HBO network. 
     Subscribers are provided a user interface to the system that includes a channel bar. In various embodiments, the channel bar is operable in multiple modes. An EPG mode displays live video for multiple channels simultaneously. Themed modes permit channel bars that display content according to various themes which may be defined by a viewer, the provider, or both. 
     In various embodiments, the channel bar includes multiple elements that corresponds to video content. Embodiments are contemplated in which live broadcast video is displayed as part of each element. Viewer input may be provided to indicate a change of channel bar is desired. Responsive to such input, a title of a next channel bar may be displayed. Successive titles of further channel bars may be displayed responsive to detecting further input requesting a channel bar change. Responsive to detecting the input has ceased, a channel bar corresponding to the last title shown is displayed. 
     In addition, the channel bar is dynamically scoped responsive to interactions of a viewer with the system. Changing the scope of the channel bar may include replacing a first element of the second channel bar with a plurality of elements which represent greater detail concerning the first element. Alternatively, multiple lower level elements may be replaced by higher level elements when changing the channel bar scope. Further, selectable elements within the channel bar provide direct access to related content regarding video content, such as television series information and cast information. 
     These and other embodiments are contemplated and will be appreciated upon reference to the following description and drawings. 
    
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
         FIG. 1  depicts one embodiment of a video display. 
         FIG. 2  depicts one embodiment of a video display and secondary sources. 
         FIG. 3  depicts one embodiment of a video display and secondary sources. 
         FIG. 4  depicts one embodiment of a video display and secondary sources. 
         FIG. 5  depicts one embodiment of a video display and secondary sources. 
         FIG. 6  depicts one embodiment of a portion of a television system. 
         FIG. 7  depicts one embodiment of a portion of a television system. 
         FIG. 8  depicts one embodiment of the distribution of video server farm. 
         FIG. 9  depicts one embodiment of subscribers and video content. 
         FIG. 10  depicts one embodiment of subscribers and video content. 
         FIG. 11  depicts one embodiment of subscribers and video content. 
         FIG. 12  depicts one embodiment of subscribers and video content. 
         FIG. 13  depicts one embodiment of a receiver and mobile device. 
         FIG. 14  depicts one embodiment of a method for identifying a subscriber. 
         FIG. 15  depicts one embodiment of a method for pairing a television and mobile device. 
         FIG. 16  depicts one embodiment of a video display. 
         FIG. 17  depicts one embodiment of a video display. 
         FIG. 18  depicts one embodiment of a video display and channel bar. 
         FIG. 19  depicts one embodiment of a video display and channel bar. 
         FIG. 20  depicts one embodiment of a video display and user interface. 
         FIG. 21  depicts one embodiment of a video display and user interface. 
         FIG. 22  depicts one embodiment of a video display and user interface. 
         FIG. 23  depicts one embodiment of a video display and user interface. 
         FIG. 24  depicts one embodiment of a video display and user interface. 
         FIG. 25  depicts one embodiment of a video display and user interface. 
         FIG. 26  depicts one embodiment of a video display and user interface. 
         FIG. 27  depicts one embodiment of a video display and user interface. 
         FIG. 28  depicts one embodiment of a video display and user interface. 
         FIG. 29  depicts one embodiment of a video display and user interface. 
         FIG. 30  depicts one embodiment of a video display and user interface. 
         FIG. 31  depicts one embodiment of a method for scoping an interface channel bar. 
         FIG. 32  depicts one embodiment of a video display and user interface. 
         FIG. 33  depicts one embodiment of a video display and user interface. 
         FIG. 34  depicts one embodiment of a video display and user interface. 
         FIG. 35  depicts one embodiment of a video display and user interface. 
         FIG. 36  depicts one embodiment of a channel bar animation. 
         FIG. 37  depicts one embodiment of a channel bar animation. 
         FIG. 38  depicts one embodiment of a channel bar animation. 
         FIG. 39  depicts one embodiment of a video display and user interface. 
         FIG. 40  depicts one embodiment of a video display and user interface. 
         FIG. 41  depicts one embodiment of a video display and user interface. 
         FIG. 42  depicts one embodiment of a video display and user interface. 
         FIG. 43  depicts one embodiment of a video display and user interface. 
         FIG. 44  depicts one embodiment of a video display and user interface. 
         FIG. 45  depicts one embodiment of a media content delivery system. 
     
    
    
     While the invention is susceptible to various modifications and alternative forms, specific embodiments thereof are shown by way of example in the drawings and will herein be described in detail. It should be understood, however, that the drawings and detailed description thereto are not intended to limit the invention to the particular form disclosed, but on the contrary, the intention is to cover all modifications, equivalents and alternatives falling within the spirit and scope of the present invention as defined by the appended claims. As used throughout this application, the word “may” is used in a permissive sense (i.e., meaning having the potential to), rather than the mandatory sense (i.e., meaning must). Similarly, the words “include,” “including,” and “includes” mean including, but not limited to. 
     Various units, circuits, or other components may be described as “configured to” perform a task or tasks. In such contexts, “configured to” is a broad recitation of structure generally meaning “having circuitry that” performs the task or tasks during operation. As such, the unit/circuit/component can be configured to perform the task even when the unit/circuit/component is not currently on. In general, the circuitry that forms the structure corresponding to “configured to” may include hardware circuits. Similarly, various units/circuits/components may be described as performing a task or tasks, for convenience in the description. Such descriptions should be interpreted as including the phrase “configured to.” Reciting a unit/circuit/component that is configured to perform one or more tasks is expressly intended not to invoke 35 U.S.C. § 112, paragraph six, interpretation for that unit/circuit/component. 
     DETAILED DESCRIPTION 
     In the following description, numerous specific details are set forth to provide a thorough understanding of the present invention. However, one having ordinary skill in the art should recognize that the invention might be practiced without these specific details. In some instances, well-known circuits, structures, and techniques have not been shown in detail to avoid obscuring the present invention. 
     Referring to  FIG. 1 , one embodiment of a television  100  and television display  102  is shown. In the example shown, the television display  102  is displaying video content related to a television show. In particular, the title  104  of a television show is depicted along with an episode bar  106  and play icon  110 . In the embodiment shown, the content depicted by the display  102  is provided according to a subscription a viewer has with a television subscription service. In one embodiment, this television subscription service is an Apple TV® service indicated by the icon  120 . In various embodiments, the title  104 , bar  106 , and icon  110  may be generated as an overlay on top of another image, such as a still picture, video content, animation, or otherwise. Such overlays may be produced by a set-top box, circuitry incorporated into the television  100  itself, or a provider of video content (e.g., the Apple TV service). In other embodiments, rather than an overlay, the title  104 , bar  106 , and/or  110  may be integrally generated as part of an image or video displayed on the display portion  102  of the television. As used herein, “overlay” is intended to include not only the generation of overlays on top of other content, by the content that is integrally generated as part of the video content as well. 
     As shown in the example, bar  106  includes six images which correspond to subject matter related to the show titled  104  above. As shown, subject matter corresponding to three seasons of the show (“modernfamily”) are depicted. In particular, images corresponding to season  1  (Sea.  1 ), season  2  (Sea.  2 ), and season  3  (Sea.  3 ) are shown. For season  3 , separate images are shown to correspond to particular episodes of season  3 ; namely, episodes  1 - 4  (Ep.  1 -Ep.  4 ). In various embodiments, the images depicted within the bar  106  may be still images or video corresponding to the related season or episode, or otherwise. 
     Also shown in  FIG. 1 , one of the particular images  108  is indicated to have “focus”. As is understood by those skilled in the art, “focus” generally refers to the selection of a graphical element on a display in order to display information related to the selected item, prepare the item for further selection in order to further traverse a graphical user interface, and so on. In this example, focus is illustrated by the use of a broader outline on image  108  than is used for the other images within bar  106 . Numerous other alternative ways for indicating focus are known in the art, such as the use of different lighting, colors, animations, etc. All such alternatives are contemplated. Focus in this case may be used to identify a particular image within bar  106  which is intended as a target when the play icon  110  is selected by a user. In this manner, selecting play  110  while image  108  is selected (i.e., has focus) may result in episode  1  of season  3  of the modernfamily television series being played on the display  102 . 
     While  FIG. 1  depicts seasons and episodes of a television series available for viewing, what is not shown to the television viewer in this example is that the content corresponding to the images in bar  106  has been aggregated from multiple sources corresponding to multiple subscriptions. As used herein, subscriptions to these multiple services may be referred to as secondary subscriptions, while a subscription to the service corresponding to the display  102  (e.g., the Apple TV service) may be referred to as the primary subscription. In various embodiments, the primary subscription may be to Apple TV in which case Apple TV may be referred to as the “primary provider”, and the other multiple service providers may be referred to as “secondary providers”. It is noted that in some cases, a secondary provider may not provide all of the content to which it provides access. In some embodiments, a subscription with a secondary provider simply gives a viewer the right to access the data from a different provider. Various such alternatives are possible and are contemplated. In contrast to the scenario depicted in  FIG. 1 , in a typical scenario a viewer may have a subscription to a service such as the NETFLIX® service which provides television, movie, and other video content. When displaying available content for viewing, the NETFLIX service displays content available from NETFLIX. Alternatively, a service such as the TIVO® service may depict content available from multiple sources corresponding to multiple subscriptions. However, when accessing such content, the viewer accesses a particular service provider in order to obtain the desired content assuming the viewer has a subscription. In such a case, the TIVO service simply points the viewer to a service which provides content. The viewer than connects to that service to obtain content. In contrast to the above, not only does bar  106  in  FIG. 1  identify content corresponding to multiple providers which may require multiple secondary subscriptions, all of the corresponding content has been aggregated by the provider of the service that corresponds to the primary subscription (e.g., Apple TV). 
     For example,  FIG. 2  illustrates the television  100  and display  102  of  FIG. 1  with like items having identical reference numerals.  FIG. 2  illustrates that the content identified within bar  106  corresponds to different subscription based services  200 . For example, season  1  (Sea.  1 ) is available from the Amazon® service  202 , season  2  (Sea.  2 ) is available from the Apple iTunes® service  204 , episodes  1  and  2  of season  3  are available from the Netflix service  206 , episode  3  of season  3  is available from the Hulu Plus® service  208 , and episode  4  of season  4  is available from a cable television service  210 . In the example shown, a viewer of the display  102  has a subscription to a service provided by the source of the display  102 . For example, the viewer may have a subscription to an Apple TV® service (the primary subscription). In various embodiments, the Apple TV service has recorded or otherwise obtained and aggregated content corresponding to all of the sources/providers shown in block  200 . Such content may have been obtained directly from the providers themselves, or otherwise. In such an embodiment, whether the viewer selects to view episode  3  or episode  4  of season  3  (each of which corresponds to a different provider and subscription), or any of the other content shown in block  106 , the content will be provided by the Apple TV service. 
       FIG. 3  illustrates one embodiment in which a selection algorithm is used for determining what content is shown as available. Such an algorithm(s) may also be used to select particular content for display when multiple options are available. For example, as shown in  FIG. 3 , each of the services/providers ( 302 ,  204 ,  306 ,  308 ,  310 ) depict relevant content available corresponding to the modernfamily television series. As can be seen, there is significant duplication among the services in available content. As such, a selection algorithm  320  may be used to select from among the available content. Also, shown in this example is a set-top box  300  coupled to the television. In various embodiments, selection algorithm may include hardware and/or software based processes performed at a server(s) (now shown in  FIG. 3 ), in the set-top box or television itself, at a content provider, or any combination thereof. For example, there may be multiple options available for the episode  1 , season  3 . This particular episode is available from both provider  308  and provider  310 . In addition, each of these providers may have this particular episode available in high definition (HD), standard definition (SD). Other options may be available as well. Given the various options, selection of which to display as being available may be made. Alternatively, if selecting “play” by the viewer causes the episode to immediately begin playing automatically, then a selection algorithm may be needed to determine which is provided. Whichever option is selected, it will have been stored by the primary subscription service and provided by this primary subscription service (e.g., Apple TV) rather than one of the services/providers ( 302 ,  204 ,  306 ,  308 ,  310 ). Further details regarding the above mentioned selection algorithms will be discussed in greater detail below. 
     In various embodiments, the content shown as being available in block  106  may also be based upon content that is available for viewing (irrespective of whether the viewer has a current subscription for the content), or content that is available based on the viewer&#39;s current subscription(s). The approach used to choose what is shown as being available may be programmable (e.g., based on user settings in a set-top box, based on a service provider&#39;s preferences, or otherwise) and may be a combination of the above approaches.  FIG. 4  depicts an embodiment in which the content shown as being available is based on whether or not the viewer has a secondary subscription to an available service. In various embodiments, a viewer may be able to view and manage their various primary and secondary subscriptions using interfaces provided by the primary provider on the display. In the example shown in  FIG. 4 , providers  402 - 410 , selection algorithm  420 , set-top box  300  and display  430  are shown. Each of the providers  402 - 410  are shown coupled to the algorithm  420  by a line. In the embodiment shown, a line coupled from a provider  402 - 410  to the selection algorithm indicates that the primary subscription based service (Apple TV) provides content corresponding to the given provider (e.g., based on an agreement between the primary subscription service provider and the secondary subscription service provider). A solid line in this case is used to indicate that the viewer has a subscription to the corresponding provider/service and a dashed line indicates the viewer does not have a subscription to the provider/service. 
     As seen in  FIG. 4 , the iTunes service is the only provider of season  1  (Sea.  1 ) of the modernfamily television series. As shown by the dashed line  412 , the viewer which corresponds to the subscription displayed on the display  430  does not have a currently valid subscription to this service. Consequently, season  1  (Sea.  1 ) does not show up as being available on the display  430 . As an example, a viewer may not want content displayed when a subscription is not available in order to reduce the amount of content displayed.  FIG. 5  illustrates the approach wherein content is shown to the viewer as being available irrespective of whether or not the viewer has a (secondary) subscription for the content. In the example of  FIG. 5 , lines  502 ,  504 , and  506  show the viewer does not have a subscription to the Amazon, iTunes, or Netflix services. Nevertheless, all content is shown as being available to the viewer on the display  530 . Having briefly described a television service with primary and secondary subscriptions, and the aggregation of all content by the primary subscription service, we now turn to a discussion of the system in general. 
       FIG. 6  illustrates one embodiment of a system corresponding to the above description. In the embodiment shown, a “server farm”  600  is shown that includes a large number of servers  630  and an immense data store  640 . In various embodiments, the server farm  600  corresponds to a cloud based service whereby content and services are delivered over a network such as the Internet. Also shown are multiple content providers  620  coupled to the server farm  600  via multiple communication pathways  610 . In various embodiments, providers  620  may include subscription based providers which provide paid and/or free content. In various embodiments, the purchase of an application (app) may provide access to particular content. For example, the purchase of a major league baseball app may provide access to content related to major league baseball. In a sense, the purchase of the app effectively serves as a subscription. The application may then be executable (e.g., by the set-top box) to provide an enhanced viewing experience for baseball related viewing. Server farm  600  is also shown coupled to convey content to subscribers  660  via multiple pathways  650 . Transmission pathways  650  may include satellite based transmission  651 , cable based systems  652 , terrestrial or broadband radio service (BRS) based systems  653 , the Internet and/or other networks  654 , a combination of these systems, or some other appropriate system of transmission. In the embodiment shown, providers  620  includes cable television operators, television networks, movie studios, production companies, Internet service providers, satellite television operators, and other providers/sources of content. In various embodiments, one or more of the providers  620  corresponds to a subscription based service whereby subscribers are entitled to gain access to video content. 
     Also shown in  FIG. 6  is the conveyance of content  621 - 627  by each of the providers  620  via one or more pathways  610  to server farm  600 . It is noted that while the term server farm—singular—is used, in various embodiments the server farm  600  is in fact multiple farms which are distributed as will be discussed shortly. Similar to pathways  650 , pathways  610  may include any of a variety of transmission media and may include a variety of transmission protocols. Content  621 - 627  may generally include video content and related metadata which describes the content and/or other particular regarding the content. Such other particulars may include information regarding licensing related information, subscriber information, pricing information, or otherwise. For ease of illustration, the content  621 - 627  is shown with a corresponding designation A-G which serves to indicate the content corresponds to a given provider. For example, content  621  which is conveyed by a Cable Television Operator includes the designation “A”. Corresponding data within the server farm  600  data store  640  includes the designation “A” as well. In various embodiments, designation “A” for data within data store  640  may serve to indicate that a subscription to the Cable Television Operator includes access to this data. It is noted that such designations for use in relation to data within the data store  640  will form part of the metadata maintained by the server farm  600 . While content within the data store  640  is shown with a given designation for ease of illustration, in various embodiments particular data in the data farm  600  may be associated with multiple providers  620  and multiple subscriptions. Accordingly, particular content such as an episode of a television show would be associated with multiple providers  620  and metadata maintained by the server farm  600  would indicate as much. Therefore, while the illustration of  FIG. 6  may depict content as being segregated by provider or subscription (A-P), in various embodiments such segregation or identification is merely logical based on metadata. In various embodiments, data storage reduction techniques such as deduplication and single instance storage will be used for the data store  640 . 
     While the previous figures have discussed the television system in terms of conveying content for display on a television. As shown in  FIG. 6 , the target  660  of video content conveyed by server farm  600  may be any of various different types of targets. Exemplary targets  660 shown in  FIG. 6  included a set-top box coupled to a television  661 , a laptop computer  662 , a desktop computer  663 , a smart phone, cellular phone, wearable portable device (e.g., a wristwatch type display), other handheld mobile device  664 , a television, a tablet computer, a cruise ship for distribution as part of an on-board video system, an automobile (e.g., for display on an integrated video screen), or aircraft for individual distribution to passengers or broader distribution as part of an on-board video system. Other targets capable of displaying video content are possible and are contemplated. 
       FIG. 6  also illustrates that targets  660  may communicate with server farm  600  via paths  692 . Such communication may include requests for video content, receiving device performance related information, viewer profile related information, or otherwise. Also shown is a communication path  692  that illustrates target devices may communicate with other target devices. Such communication may be peer-to-peer based type communication or otherwise.  FIG. 6  also shows targets  660  coupled via a network  670  couple to other sources  680 . These other sources  680  may provide access to other sources of video content, Internet based content, or content directly provided by one or more of providers  620 . 
     As discussed above, in various embodiments a viewer may have a primary subscription and one or more second subscriptions. For example, in  FIG. 6  a viewer corresponding to one of the targets  660  may have a primary subscription to Apple TV which in the example shown corresponds to server  600  and related operations. In such an embodiment, the primary subscription may be based on monthly fee, annual fee, or other periodic fee. Alternatively, the primary subscription may be based on the purchase of a set-top box or television with integrated components to support the primary subscription service. Still further, the primary subscription may be based on a combination of a periodic fee, the purchase of equipment, per item purchases, and/or otherwise. Whichever approach is used in a given case for the subscription, the primary subscription generally provides access by the viewer to content maintained within the server farm of the primary subscription service provider (e.g., Apple TV). While content available to the viewer is maintained and provided by the primary subscription service provider, which content is available to the viewer according to the primary subscription is based upon one or more secondary subscriptions of the viewer. 
     As an example, a viewer may have a cable television subscription (secondary subscription). In addition, the viewer may have a subscription to Apple TV (e.g., the service provider associated with server farm  600 ). The cable television operator (e.g., as shown as a provider  620 ) broadcasts video content, such as live television and video-on-demand content,  24  hours a day. Server farm  600  is configured to record and/or otherwise capture all content broadcast/provided by the cable television operator and store the content as part of the data store  640 . For example, data designated “A” in data store  640  may represent video content broadcast and/or otherwise provided or available from the cable television operator. Given the viewer&#39;s secondary subscription to the cable television operator service, the viewer&#39;s primary subscription to Apple TV (server farm  600 ) entitles the viewer to access all of the content in the data store  640  that corresponds to the cable operator. Consequently, the viewer may view live television broadcasts of the cable television operator which are provided by the server farm  600  rather than the cable television operator. Additionally, as the server farm  600  is constantly recording/gathering all of the cable operator content, the viewer may have access to content which was broadcast by the cable television operator a week ago, a month ago, or even a year ago, depending on how long the server farm maintains the data and has rights to convey the data. 
     In various embodiments, the server farm  600  is in principle generally configured to record all video data everywhere all of the time. In other words, the server farm  600  operator may seek to store all video content available for viewing globally. Such an approach may include storing all previously available video content anywhere in the world and continuously recording all newly available video content. Acquisition of video content may generally necessitate license agreements with various copyright holders and providers. As noted earlier, particular content which has been acquired and resides in the server farm  600  may be associated with multiple providers. However, while multiple providers may provide subscribers access to particular video content, it generally will not be the case that the server farm  600  operator will need agreements with all such providers in order to acquire the content. Rather, in most cases, video content will have been acquired and stored as part of the content  640 . The server farm  600  operator will then form agreements with providers  620  which will entitle subscribers with primary subscriptions to the server farm service  600  and a given secondary subscription to another service  620  to access secondary subscription available content from the server farm  600 . Depending on a viewer&#39;s secondary subscriptions, content within the server farm  600  that is accessible to the viewer will vary. In various embodiments, rather than subscribing to all of a secondary provider&#39;s content, viewers may be able to subscribe to a subset of the content offered by a secondary provider. For example, a viewer may subscribe to only a particular network, a particular television series, a particular night of the week (e.g., the Thursday night lineup), subscribe according to varying durations (e.g., just the next two weeks), and so on. Numerous such alternatives are possible and are contemplated. 
     While the embodiment of  FIG. 6  contemplates a primary subscription provider and multiple secondary subscription providers  620 , the viewing experience provided to the viewer is generally managed solely by the primary subscription provider.  FIG. 7  illustrates a primary subscription based server farm  700  coupled to provide video content to targets  710 . As previously discussed, server farm  700  stores data associated with multiple secondary subscription providers. By having a suitable secondary subscription, a viewer gains access to data in the server farm  600  that represents data also provided by the secondary subscription provider. However, the secondary subscription provider does not provide the content to the viewer. Rather, the content is provided by the primary subscription provider. In some embodiments, the viewer may be able to receive content from a secondary provider. In some embodiments, responsive to a purchase by a viewer, the primary provider may obtain content from the secondary provider (assuming the primary provider does not already have the content) and convey/forward the content to the viewer. Conveying/forwarding the content in such a case may include reformatting and/or modifying associated metadata to conform to the primary provider&#39;s system requirements. 
     Additionally, the video environment within which the video content is provided (e.g., via a set-top box provided by the primary subscription provider, etc.) is controlled by the primary subscription provider. Such an approach eliminates or minimizes the viewer&#39;s need to navigate or otherwise deal with disparate secondary provider environments. To further enhance the viewer&#39;s experience, complications associated with managing secondary subscriptions may be managed through the primary subscription. For example, the primary subscription provider may identify content available to a viewer via a secondary subscription. Should the viewer wish to subscribe to the secondary provider, this may be done through the primary subscription service and may even be billed as part of the primary subscription service billing. This may be accomplished via the primary subscription service interface using a consistent visual/graphical and approach. In such a manner, the system provides the viewer with a consistent interface and viewing experience. 
     As illustrated in  FIG. 7 , server farm  700  includes multiple databases configured to store data associated with the stored video content. These databases include metadata  702 , subscriber databases  704 , provider databases  706 , advertiser databases  708 , and license databases  710 . Metadata  702  may generally include data that identifies the nature of video content—type, size, title, duration, cast, secondary providers, etc. Subscriber databases  704  may include information regarding primary subscriptions and perhaps secondary subscriptions. Provider databases  706  may include information regarding secondary subscription providers. Advertiser databases  708  may include information regarding advertisers, advertisements, and corresponding agreements. License databases  708  may include license data related to stored content. It is noted that these databases are exemplary only. Numerous other and/or alternative databases may be maintained. As shown, server farm  700  conveys video data to targets  710  via a path  702 . As depicted, the video content and associated metadata along path is conveyed in a manner to provide a consistent viewing experience—visually illustrated as “V”—which generally seeks to eliminate viewing experience differences generally associated with different video content providers. View  704  illustrates that differences associated with the video content regarding secondary subscriptions or otherwise are subjugated (e.g., identified via the metadata) to the larger viewing presentation. In this manner, viewers can access all content they are entitled to according to secondary subscriptions with one or more providers from a single provider via a single provider interface. Additionally, as all content is stored—the viewer may access content which was at one time provide by the secondary provider but is no longer provided by that provider. In various embodiments, the viewing experience is controlled by the primary provider by providing the hardware and/or software with which subscribers access the video content, or by controlling specifications of the hardware and/or software used by the subscribers. 
     Turning now to  FIG. 8 , one embodiment of a server farm  800  as previously discussed is shown. Generally speaking, server farm  800  is distributed throughout a particular geographic region  802 , strategically distributed throughout the globe  804 , and may also include distributed portions in satellite based systems. In this manner, data may be served to particular regions throughout the globe in a relatively efficient manner compared to having one or only a small number of server sites. 
     Generally speaking in the prior art, a television subscription, such as a cable television subscription, is associated with one or more particular devices (set-top boxes). Such devices are uniquely identified by the cable television operator and communication is established with the device which enables the device to receive programming from the cable operator. In contrast, in various embodiments, primary subscriptions as described herein may be associated with particular subscribers rather than particular devices. Given such an approach, the subscriber&#39;s content may follow the subscriber wherever they may go. The following discussion illustrates these features.  FIG. 9  depicts server farm  900  including video content that corresponds to multiple secondary subscriptions/providers. A first subscriber  902  has four secondary subscriptions  912  E, F, I and J. This entitles subscriber  1   902  access (e.g., viewing privileges) to the E, F, I and J content  910  stored as part of the content associated with farm  900 . A second subscriber, subscriber  2   904 , has secondary subscriptions  922  J, K, N and O. This entitles subscriber  2   904  access to the J, K, N and O content  920  stored as part of the content associated with farm  900 . In this example, both subscribers have secondary subscriptions providing access to the content J. 
     Turning to  FIG. 10 , the homes of subscriber  1   1010  and the home of subscriber  2   102  are shown. Subscriber  1   1012  is shown to be present in the home  1010 , and subscriber  2   1022  is shown to be present in home  1022 . Subscriber  1   1012  is shown to have access to content E, F, I and J and the corresponding content is viewable on the television  1014 . Subscriber  2   1022  is shown to have access to content J, K, N and O, and the corresponding content is viewable on the television  1024 .  FIG. 11  illustrates subscriber  1   1112  has now moved to subscriber  2 &#39;s home. As subscriber  1 &#39;s primary subscription is associated with subscriber  1  and is not viewable on a specific device, subscriber  1 &#39;s content E, F, I and J is viewable in subscriber  2 &#39;s home television  1024 . Various embodiments for how subscriber  1 &#39;s subscription follows the subscriber in this manner are contemplated. In one embodiment, subscriber  1 &#39;s use of a remote control device in subscriber  2 &#39;s home is recognized by the remote control and/or other video content display devices. For example, the remote control used with a set-top box may include biometric recognition capability to recognize a fingerprint, voice, or other characteristic of the person using the remote control. This biometric data could then be communicated to the set-top box and conveyed to the primary subscription provider for analysis. Identification of a particular subscriber may cause conveyance of particular codes or entitlement data to the set-top box which then enables it to receive subscriber  1 &#39;s content. 
     In other embodiments, password or other login type information may be entered via a remote control device. Authorization may result in codes or entitlement data being conveyed similar to that discussed above. Still further, in other embodiments, subscribers may have particular mobile devices associated with their subscription. For example, a subscriber&#39;s smart phone may be associated with the subscription. In some cases, the smart phone itself may itself be authorized to receive and display subscription based video content. Additionally, the smart phone may be useable as a remote control for a television system. In such an embodiment, the smart phone may be configured to communicate with a television, set-top box, or other video system component. Based on such communication, the set-top box or other device may convey the smart phone data to the primary subscription service provider. If the smart phone is identified as being associated with a valid subscription, then entitlement/authorization type data may be conveyed to the set-top, television, or otherwise, which enables it to receive subscriber  1 &#39;s subscription based content. Such embodiments would enable the viewing of one&#39;s own subscription content at a friend&#39;s house. Alternatively, subscription content could follow a subscriber to a hotel room during travel. Numerous such scenarios are possible and are contemplated. 
       FIG. 12  illustrates an embodiment in which subscription content for both subscriber  1   1212  and subscriber  2   1222  is concurrently available on the television  1224  in subscriber  2 &#39;s home. In such an embodiment, a device such as a set-top box detects the presence of both subscribers and authorizes access to their combined content. In various embodiments, such as the smart phone embodiment described above, the detection and identification of the smart phone triggers the authorization mechanism for the subscriber content. In such an embodiment, the smart phone may have a setting which enables or disables the mechanism. For example, in one embodiment the mechanism may be enabled and have a broadcast mode in which the subscriber needn&#39;t take any action to cause the authorization to take place. The mere presence, such as walking in to the home, results in the set-top box being authorized to receive the subscription based content. In such an embodiment, simply walking into a neighbor&#39;s home may results in the same authorization. If such authorization is not desired, then the smart phone (or other mobile device) may have a setting which disables the automatic authorization mechanism. 
     In some embodiments, the feature of having a subscriber&#39;s content follow the subscriber and be displayed on another device (e.g., a friend&#39;s television or a hotel room television) may be a feature that is provided at an additional cost (e.g., a small monthly fee). Additionally, such a feature (which may be referred to as a “follow me” mode) may be enabled or disabled. For example, in some embodiments, when subscription content follows a subscriber to another location where it is then viewed, that content is not simultaneously viewable in the subscriber&#39;s home. In various embodiments, such a mode may be controllable by both a set-top box in the subscriber&#39;s home as well as by the subscriber while not at home. If desired, primacy be given to the set-top box at home. In this manner, content may follow the subscriber away from home, but when someone at the home wishes to access particular subscription based content it is permitted and the follow me mode is temporarily disabled. Numerous such alternatives are possible and are contemplated. 
     Turning now to  FIG. 13 , a general block diagram illustrating one embodiment of a set-top box  1300  and mobile device  1360  is shown. Set-top box  1300  is shown to include a control unit  1302  including processor(s)  1304  and conditional access (CA) type unit  1306 . Set-top box  1300  includes memory  1320 , persistent memory (Flash)  1330 , I/O interfaces  1342 , wireless transceiver  1344  configured to support WiFi, Bluetooth, or any other wireless communication protocol, and USB and Ethernet interfaces  1346 . A mux/demux/convert unit is included which may be configured to receive, demultiplex, and convert the formats of receive signals. A video/audio unit  1350  is included to convey audio and video data to a display device. Such audio and video data includes audio/video content received by the set-top box and also includes any overlays or other graphic elements generated by the set-top box  1300 . Also included are operating system components  1310 , applications (apps)  1312  executable by the processor(s)  1304 , components  1314  for use in converting between communication protocols, viewer profile/identification  1316  related components, and any other  1318  suitable components. In various embodiments, the set-top box has no tuners in the conventional sense. In other words, the set-top box has no QAM or ATSC tuners. Rather, in various embodiments, the set-top box receives video content via a network interface such as an interface coupled to the Internet. 
     In various embodiments, set-top box does not include mass storage (such as a disk drive or similar DVR type mass storage device) and is not configured to provide access to locally attached mass storage. Rather, sufficient storage for some video buffering, operating system and application memory resident operations, and so on, may be all that is provided. In such an embodiment, set-top box is generally configured for video streaming and not video storage. Other embodiments could include or provide access to local mass storage. Mobile device  1360  may be a dedicated remote control device, smart phone, or other device that is configured to communicate with the set-top box  1300 . As discussed above, in various embodiments the device  1360  may be identifiable as being associated with a subscriber. Responsive to such identification (e.g., using identification component  1316  and communication with a subscription service), the set-top box may be authorized to receive subscriber content. In other embodiments, biometric data may be entered to the device  1360  (e.g., a fingerprint or voice sample) which is then used for authentication/authorization. Various such embodiments are possible and are contemplated as per the discussion above. 
       FIG. 14  illustrates one embodiment of a method for use in identifying a subscriber and authorizing the receipt of subscriber content at a particular device. In the method shown, a remote control or other handheld device is used to initiate or activate the procedure (block  1402 ). In various embodiments, such activation may be initiated by starting a particular app on a smart phone, detecting movement of a remote control via an accelerometer or similar device, pushing a button on a remote control, detecting a finger resting on a touch pad of a remote control, and so on. In an embodiment in which the identification mode may be enabled and disabled, if the mode is disabled (decision block  1404 ), default settings or guest ID type settings ( 1406 ) may be used for the set-top box, television, or other associated video display device. For example, by default a set-top box may be configurable by a viewer to display particular content (for example, content that corresponds to the owner of the home in which the set-top box is located). If ID mode is activated (decision block  1404 ), the an identification/authorization procedure is initiated. For ease of discussion, three different embodiments are illustrated in  FIG. 14 . Block  1410  corresponds to an embodiments in which identification is based on the mobile device being used to communication with the set-top box (e.g., the smart phone based example described above). A second embodiment proceeds with block  1430  is represents a biometric or other approach that is not based on the particular mobile device being used. Finally, a third embodiment begins with block  1420  which represents a combination of device and user identification. Depending on the embodiment, one of these three paths will be chosen. In various embodiments, only one such path/embodiment is available. In other embodiments, multiple such paths/embodiments are available and may be selected as a preferred method by configuring the set-top box or other receiving device accordingly. 
     Beginning with block  410 , device based identification is initiated. In this embodiment, an identification of the mobile device  1412  is received by the set-top box from the mobile device. While a set-top box is described as the receiving device for purposes of discussion, it is to be understood that the receiving device may be a television with supporting circuitry, a game console with supporting circuitry, or otherwise. Having received the device identifier, an effort to identify the device is undertaken (decision block  1414 ). Such identification may include communication with the subscription provider which accesses a subscriber database or otherwise to determine if the mobile device is associated with a subscription. In other embodiments, the set-top box may store device identifiers for a certain period of time (e.g.,  24  hours) with associated authorization information. In such an embodiment, re-authorization would only be needed once per day or according to some other time interval. In such embodiments, the subscription provider may be able to invalidate such set-top box data at will in order to require re-authorization. If the device is not successfully identified, then default or guest settings  1450  may be used. If the device is successfully identified and it is associated with a valid subscription, then settings that correspond to the subscription may be obtained (e.g., settings for the set-top box environment, settings for the particular user, etc.) (block  1410 ), and access to the subscription based content is authorized (block  1450 ). 
     Alternatively, the path may begin with block  1430  where user based authentication is initiated. In such an embodiment, user identification may be requested by the remote control/mobile device (block  1432 ). In response, a viewer provides biometric or login type data (block  1432 ). If the user identification is successful (block  1436 ), then the method continues with block  1440 . Otherwise, default or guest settings may be used (block  1406 ). User identification may include a process similar to that described in association with block  1414 . 
     Finally, the third approach begins with block  1420  where device based identification is initiated. In this embodiment, the device is first identified (blocks  1422  and  1424 ). If the device is successfully identified, then an attempt to identify the user is made (block  1426 ). This may be used to verify that the remote control/mobile device is being used by the rightful owner or otherwise expected user. If both the device and user are properly identified as corresponding to a valid subscription (decision block  1428 ), then the method proceeds with block  1440 . Otherwise, default or guest settings may be used (block  1406 ). In each of the embodiments, default settings may be configurable and may include disabling access completely, conveying a communication (email, text message, etc.) that indicates the failed attempt, or otherwise. 
     Turning now to  FIG. 15 , one embodiment of a method for pairing a remote control or other mobile device with a set-top box or other video display device is shown. In various embodiments, a remote control or other device may use Bluetooth or any other suitable wireless communication protocol to establish communication with a set-top box or other device. In the example shown, a remote control device is detected (block  1500 ). This detection may be pursuant to an explicitly initiated detection procedure, or could be based on a constant broadcast and detection mechanism. Responsive to detecting a device, a pairing attempt may be initiated (decision block  1502 ). If pairing of the remote control with the set-top box is successful (decision block  1504 ), then device and/or user authentication is initiated (block  1506 ). This authentication may correspond to the various embodiments discussed in relation to  FIG. 14 . If authentication is successful (decision block  1508 ), then streaming of the subscription based content to the paired device (e.g., set-top box) is authorized. If authentication is not successful (decision block  1508 ), then a default procedure may be used (block  1520 ). This default procedure may include disabling access to the set-top box, using default or guest settings, or any other procedure deemed suitable. 
     As discussed above, the primary provider will generally have a great deal of content available for viewing by a given subscriber. The content that is available may be determined in part based on secondary subscriptions of the viewer. As noted, there may be duplication among the secondary subscriptions and/or primary subscription as to available content. Additionally, particular content may be available in many forms.  FIG. 16  illustrates some of the various forms that content may take. 
     In the example shown, content may differ as to cost  1602  (viewable for free or viewable for payment of a fee) and quality (HD or SD)  1604 . In addition, presentation of content may include presentation with advertisements (ADs) or without ADs  1606 . With only these variables, given content may correspond to one of eight different forms/presentations as shown by the tree  1610 . In this case, the eight possibilities are: 
     1. Free, HD, with ADs 
     2. Free, HD, without ADs 
     3. Free, SD, with ADs 
     4. Free, SD, without ADs 
     5. Paid, HD, with ADs 
     6. Paid, HD, without ADs 
     7. Paid, SD, with ADs 
     8. Paid, SD, without ADs 
     Given these possibilities, a viewer may have various preferences regarding how the given content is prioritized when either being presented as being available or when being selected for viewing. For example, a viewer may give a higher priority to free content over paid content. Also, HD content may be given priority over SD content, and so on. Using such preferences, selections from available content may be made for presentation to the viewer or when particular content is selected for viewing. In addition to such preferences, additional factors  1608  may be used to determine which content is provided to a viewer. For example, bandwidth considerations may affect the selection of content. If it is determined that the bandwidth to the viewer&#39;s device is limited, HD content may be disfavored (at least temporarily) until the condition eases. In such a case, the options indicated by  1620  and  1622  in  FIG. 16  may be eliminated. Additionally, a viewer&#39;s preferences may generally indicate a preference for HD content. However, on a particular occasion, the viewer&#39;s target device may have a very small display which may not generally reveal significant differences between SD and HD content. In such a case, SD may be preferentially conveyed. 
       FIG. 17  depicts one embodiment in which multiple options for content are available. In the example shown, five secondary providers  1702 ,  1704 ,  1706 ,  1708  and  1710  are shown. The particular content in question is Season  3 , Episode  2  of a given series. For this given episode, box  1720  shows there are  10  different selections available. There are three secondary providers of the particular content available—iTunes, Netflix, and Amazon. The content is available in both HD and SD. The content is available for free (Netflix subscription—no additional charge N/C), at a cost of $1.99, $2.99, and $3.99. Finally, the content is available with or without advertisements. All  10  options serve as input to a selection algorithm  1730 . Also serving as input to the selection algorithm are server side factors  1741 , viewer profile/preferences  1742 , receiver side factors  1743 , provider factors  1744 , and advertiser factors  1745  (collectively factors  1740 ). Viewer profile/preferences  1742  may include information based on a viewer&#39;s viewing habits and activities, explicitly entered viewer preferences or information, profile and/or preference information related to other viewers, or any combination of these. Such profile and/or preference information may generally be referred to as a viewer “profile” herein. Server side factors  1741  may include processing and bandwidth considerations. Profile/Preferences  1742  have been discussed. Receiver side factors  1743  may include information received from a target device regarding processing, memory, or other condition that may affect performance. Provider factors  1744  may include agreements with secondary providers regarding how content is to be provided. Finally, advertiser factors  1745  may include agreements with advertisers how advertisements are to be presented. As may be appreciated, many other factors are possible and are contemplated. 
     Given the available content options and factors  1740 , the algorithm  1730  selects one or more of the options for presentation to the viewer. Such a process may be repeated as need to generate a plurality of items for presentation to a viewer (e.g., a number of episodes of a given series). 
     In the following discussion, various embodiments of the operation of a receiving device and interface are shown. Generally speaking, the embodiments described in the following figures are configured to operate with the embodiments in the foregoing description. It is further noted that the following described embodiments may be implemented in association with other video content delivery systems. For example, the following embodiments may be utilized in association with traditional cable or satellite television systems, special purpose set top boxes (e.g., Roku type boxes), Internet video providers, and so on. All such embodiments are contemplated. 
       FIG. 18  illustrates one embodiment of a display with user interface channel bar. Display  1800  is shown displaying video content  1801  that may be streamed from a subscription based service provider (e.g., Apple TV). In various embodiments of the systems and methods described herein, a channel bar  1890  similar to that shown in  FIG. 18  may be automatically displayed when a viewer turns on a television (or television and set top box) for viewing. The particular channel displayed may correspond to the last channel being watched when the television was turned off, a particular favorite channel that has been identified either explicitly or implicitly (e.g., based on viewing history), a channel with a particular program airing that is predicted to be of interest to the viewer (e.g., based on viewing history, past purchases, etc.), or otherwise. 
     Also shown in the lower portion of the display  1800  is a “scrubber” bar  1806  and channel bar  1890 . In various embodiments, scrubber bar  1806  and channel bar  1810  are graphic overlay elements generated by a set-top box on top of the video content  1801 . In the example shown, channel bar  1810  includes a central portion or element that corresponds to the currently displayed video content (an episode of the Modern Family television series). This central portion includes a title  1820  for the currently depicted television series (Modern Family), and title  1822  of the currently depicted episode (Election Day). Also included in the central portion is a small image  1802  that corresponds to the currently depicted video content. In various embodiments, this image  1802  may be a still image, video content, animation, or otherwise corresponding to the television series or the particular episode. Also shown in the central portion is a beginning time indicator  1840  (8:00 PM) for the currently depicted video content. The central portion also includes an identification  1830  of the channel to which the currently displayed channel bar corresponds. 
     The central portion  1810  of the channel bar is separated from a first portion  1812  by a first separator  1805 , and a second portion  1814  by a second separator  1807 . The first portion includes the designation “Previous” and includes an image  1811  of content that immediately preceded the currently displayed content on the channel identified by the indicator  1830  (the same channel as the currently displayed content). The second portion  1814  includes an image  1803  that corresponds to the television program that immediately follows the currently displayed content on the identified channel  1830 . The second portion also includes a time indicator  1850  (8:30 PM), which indicates at what time the television program identified in the second portion  1814  begins. In general, these time indications may serve to indicate the duration of the corresponding video content. Other embodiments may include an explicit duration indication in the channel bar for each element/show depicted. The scrubber bar  1806  includes a current position indicator  1860  that is used to indicate the current position of the displayed content  1801  within the television program identified in the central portion  1890  of the channel bar. Also shown is a time indicator  1862  that corresponds to the current position indicator  1860 . In the present example, the video content  1801  is that of a live television broadcaSt. As such, the scrubber bar to the left of the position indicator  1860  has a different appearance from that of the scrubber bar to the right of the position indicator  1860 . The lighter colored portion to the left of the indicator  1860  indicates already broadcast content. As the content has already been broadcast, it is possible to rewind back into that content. The darker colored portion of the scrubber bar to the right of the position indicator  1860  indicates content that has not yet been broadcaSt. Consequently, it is generally not possible to fast forward to such (future) content. However, in various embodiments as will be discussed later, such “future” content may be immediately viewable. 
     In various embodiments, the display shown in  FIG. 18  is presented as a uniform presentation to the viewer. In other words, the viewer is not provided any indication that any element of the presentation corresponds to other than a single subscription (e.g., a cable television subscription). However, in embodiments according to the primary and secondary subscriptions as discussed above, the primary subscription based provider of the content displayed in  FIG. 18  has aggregated and stored video content corresponding to numerous secondary subscription based providers. Accordingly, while a viewer may perceive the content displayed in  FIG. 18  as representing that corresponding to a cable television subscription (for example), in fact the primary subscription provider provides the content in a manner that is agnostic with regard to its associated source. In other words, the viewer may have a cable television subscription with a given cable television operator. 
     A viewer&#39;s secondary subscription entitles the viewer to access particular content stored in the primary provider&#39;s server farm that represents the cable television subscription content. The content actually provided to the viewer may not have been obtained from the cable television operator—it is of no importance to the primary provider. The content in this case is fungible as to its source. Similarly, the content depicted as the previous television program  1812  and the content depicted as the next television program  1814  are likewise fungible as to source. If the viewer rewinds into the “Previous” content  1812 , the content displayed may in fact be video content that was recorded and stored in the server farm a year ago (e.g., assuming the episode was a rerun and was originally broadcast at least a year ago). From the perspective of the viewer, they had simply rewound to buffered content that was broadcast within the last hour. Additionally, the content itself may have actually been acquired from a cable television or other operator other than the one to which the viewer has a subscription. In each case, the original source of the video content is unimportant to the primary provider. All content is provided directly by the primary provider, and sources of content are relevant to the extent that they are used to identify content available according to a given secondary subscription. Similarly, the next television program  1814  may be obtained by the primary provider from a source other than the subscribed cable television operator. In the embodiment of  FIG. 18 , the central portion of the channel bar  1890  is made the largest portion of the channel bar. This central portion corresponds to the video content currently displayed and provides additional space for inclusion of details and information concerning the currently displayed content. In addition, the portion of the scrubber  1806  that corresponds to this central portion is likewise enlarged. The portions ( 1812 ,  1814 ) at either end of the channel bar  1890  are smaller in comparison to the central portion. 
       FIG. 19  illustrates an embodiment of a user interface channel bar  1990 , which is organized differently from that of the embodiment in  FIG. 19 . In the example shown, a display  1900  is currently displaying video content  1950 . In addition, a channel bar  1990  is shown at the lower portion of the display  1900 . In the example shown, the channel bar  1990  is displaying video content that corresponds to a particular television network identified by the icon  1930 . 
     In the example shown, the channel bar  1990  is divided into multiple portions ( 1910 ,  1912 ,  1914 ,  1916 ) that are approximately equal in size. In other embodiments, the portions may be divided proportionally according to content length. In contrast to the embodiment shown in  FIG. 18 , the portion  1912  of the channel bar  1990  that corresponds to the currently displayed content is not enlarged relative to other portions of the channel bar  1990 . In this manner, it is possible to include information regarding more programs than was the case in  FIG. 18 . While the example of  FIG. 19  depicts the channel bar  1990  as providing information regarding four programs (The Neighbors, Modern Family, Suburgatory, and Nashville), the number may be increased and decreased as desired according to user settings, user interaction via remote control, or otherwise. Accordingly, the embodiments of both  FIG. 18  and  FIG. 19  may be available for presentation. Similar to the embodiment of  FIG. 18 , the channel bar  1990  provides information such as a show title and description ( 1920 ,  1922 ,  1924 ,  1926 ), channel identification  1930 , time indicators  1909 , current play position  1962 ,  1960 . As before, the scrubber bar includes an indication (e.g., different color or other visual indication) as to previously broadcast content ( 1908 ) and future broadcast content ( 1906 ). 
     In various embodiments, the channel bar  1990  may automatically time out and no longer be displayed if the viewer takes no action for a given period of time. Alternatively, the viewer may cause the channel bar to no longer be displayed by taking some action (e.g., a key press, swipe, etc.) with a remote control. In such a case, as illustrated in  FIG. 20 , the display  2000  may simply show the provided content  2001 .  FIG. 21  depicts a user interface embodiment wherein the viewer has requested the display of additional information related to the currently displayed content  2100 . In this case, the displayed content is identified  2102  with show title, episode title, and brief description of the episode. In addition, a graphic element  2110  is displayed providing further information regarding the television series Modern Family. In various embodiments, the graphic element  2110  may be an overlay generated by a set top box or circuitry integrated within a television set, or the video content itself could be modified to include the graphic element  2110 . All such embodiments are contemplated for this and other graphic elements described herein. 
     In the graphic element  2110  shown, the current episode  2120  is identified with information regarding the episode name, episode number, duration, and broadcast date (“Live” in this case). In addition, other episodes  2130 ,  2132 ,  2134  for the current season are shown with similar information. Still further, an indication  2140  is included for previous seasons. In various embodiments, each of the entries  2120 ,  2130 ,  2132 ,  2134 , and  2140  are selectable by a viewer. Selection of a particular episode by a viewer may cause the selected episode to immediately begin playing. Alternatively, selection of a particular episode may cause the display of further information related to the selected episode. In the case of entry  2140 , selection may cause display of particular episodes for the previous seasons similar to the presentation of the episodes in  FIG. 21 . Additionally, the embodiment of  FIG. 21  includes an indication  2150  (page indicators) that indicate there are further pages of information available for viewing. By providing suitable input such as key press, swipe, or voice input, the next page of information may be presented.  FIG. 21  also illustrates scrubber  2162  and current position indicator  2160  are displayed. Display of the scrubber and current position may or may not be displayed depending on settings or other conditions. 
       FIG. 22  displays one embodiment of a second page of information (e.g., responsive to the viewer input discussed above). In this example, a graphic element  2210  is displayed that provides information of the cast of the currently displayed television series. In particular, selectable items  2220 ,  2230 ,  2232 , and  2234  are shown for different cast members of the series. By selecting one of these cast member items, a new page or a new display may be presented corresponding to the selected cast member. 
     Turning to  FIG. 23 , a “landing page” for a given television series is shown. Landing page in this case generally refers to a page/content dedicated to a particular series, movie, etc. In the example of  FIG. 21 , series information regarding currently displayed content was shown overlaying the video content itself. In this embodiment, the display  2300  depicts video content  2303 , artwork, animations, or otherwise, that is more generally applicable to the series. In this embodiment, a title  2302  is displayed for the series, and an indication of season  2304  is provided as well. 
     In the embodiment shown, the upper portion of the display includes the described artwork and title information. The lower portion of the display includes information regarding seasons and episodes of the series. For example, the lower right portion of the display lists a number of current season episodes  2310  for the season. Also shown are previous season episodes  2320 . In this example, episode  3  of the current season (“Phil on Wire”) has focus. Focus is depicted here by a box around the entry and a bullet at the beginning of the entry. As may be appreciated, numerous different methods for indicating focus are possible and are contemplated. In various embodiments, information related to the items that has focus is shown in the left portion of the lower display. Here, the title  2312  of the highlighted episode is shown along with a brief description  2314  of the episode. In addition, one or more pictures  2330 ,  2332 ,  2334  from the episode are shown. In various embodiments, the pictures  2330 ,  2332 ,  2334 , may be still images, video content from the episode, animations, or other content related to the series. In some embodiments, pictures of friends of the viewer who like the episode or television series could be shown, of comments from people regarding the show (e.g., Twitter or Facebook comments). Numerous such embodiments are possible and are contemplated. 
     Also shown in  FIG. 23  for the previous season  2320  is an indication as to cost for viewing rights to the content. Here, for example, each of the two episodes  23 - 24  of Season  2  are shown to have a cost of $2.99. Selecting one of these episodes may the present a display that enables the viewer to authorize purchase of the content. For example, payment may simply be authorized with or through a primary subscription (e.g., an iTunes account), or the viewer may be connected to a secondary provider to effect payment for the content, which then gives the necessary viewing rights. In various embodiments, viewing rights may be stored by a content provider are verified upon attempted access, stored in a receiving device as a token, or otherwise. In contrast, selection of one of the current season  2310  episodes may immediately begin presentation of the selected episode or bring the viewer to a page with more information regarding the episodes. In some embodiments, whether the selected episode is immediately presented or a page of further information is displayed may depend on the input provided by the viewer. For example, a viewer with a remote control may be able to provide a first indication (e.g. an upward swipe on a touch pad) to indicate immediate play of the episode is desired. Alternatively, the viewer may provide a second, different, input (e.g., a rightward swipe) to indicate presentation of further information is desired. Various such alternatives are possible and are contemplated. 
       FIG. 24  illustrates the landing page of  FIG. 23  after focus has been moved to episode  2   2410  of the current season (“When Good Kids Go Bad”). Here information regarding the episode is provided in the left lower portion of the display (e.g., title  2412 , description  2414 , and pictures  2432 ,  2432 ,  2434 ). As discussed, in one embodiment, selection of episode  2410  may immediately begin presentation of the selected episode as shown in  FIG. 25 .  FIG. 25  shows display  2500  has begun presenting the selected episode. In the lower portion of the display, a scrubber bar  2520  and program information banner  2510  is displayed. In this embodiment, time information for the single episode is provided adjacent to the scrubber bar  2520 . In this example, the episode is one hour in length and the bounding time indicators are 0:00 min  2540  and 1:00 hr  2542 . The current position indicator  2530  depicts the current play position and time. In various embodiments, such a banner may be displayed when presentation of the video content begins, and may time out after a brief interval, after which the banner ceases to be displayed. A viewer may cause the scrubber/banner to reappear using a remote control device. 
     Turning now to  FIG. 26 , an embodiment of a landing page is illustrated for the television series Modern Family.  FIG. 26  may represent, for example, a second page of information for the landing page depicted in  FIG. 23 . Here the lower portion of the landing page provides information related to the cast for the television series. In the lower right portion, a listing of cast members  2610  is provided in a manner similar to episodes of  FIG. 23 . In this example, the first cast member (Julie Bowen) has focus, which causes display of related information in the left lower portion of the display. In this example, pictures  2610 ,  2614 ,  2614  of the highlighted cast member are provided. Also shown is an indication of a number of media elements available for viewing ( 64  photos,  14  video clips). A description  2620  of the cast member and/or character is also provided. Further selection of the cast member element  2610  may then cause another page of information related to the selected cast member to be provided. Such additional information may include the additional media elements indicated as being available, and any other suitable content. In various embodiments, the information provided related to cast members, television episodes, movies, series, and so on, may be provided by the primary (subscription) provider, the Internet, proprietary sources, user/viewer provided or generated content, or any combination of the foregoing. 
     Turning now to  FIG. 27 , another embodiment of a channel bar is illustrated. In this example, the channel bar is shown providing information for a single television series. This is in contrast to the channel bar of  FIG. 19 , which depicted a television broadcast lineup. In this example, a display  2700  is presenting video content  2750 . Here, and episode of the Modern Family television series is being presented. A scrubber  2706  is shown with current position indications  2760 ,  2762 . All episodes shown in the channel bar correspond to the Modern Family television series. In various embodiments, a channel bar with episodes for a given series may be “brought up” (caused to be displayed) by a particular indication provided by a remote control device, voice, or otherwise. For example, a particular key press or swipe on a remote control may indicate such a channel bar is desired, such as an upward swipe on a touch sensitive surface associated with the viewing device. 
     While four episodes are shown displayed in the channel bar of  FIG. 27 , more or fewer may be displayable as desired according to settings or a remote control indication. In this example, a network indication  2730  is provided. However, in other embodiments, such an indication may not be provided for the displayed channel bar. Also, while a time indication is shown for the currently displayed episode (8:00 PM), the other episodes do not include a time indication. The reason no time indication is provided for the other episodes is that the channel bar is not depicting a current broadcast lineup. Rather, the channel bar is simply identifying episodes of the television series that precede  271  and follow  2714 ,  2716  the current episode  2712  in chronological order. Of note is the scrubber bar  2706 , which makes no visual distinction between future and past content. In the present case, all of the episodes indicated are immediately available for viewing as they are part of the primary provider&#39;s store of content. As such, a viewer using the scrubber to scrub forward or backward will cause presentation of the past or later episodes. In various embodiments, still images or video content may be displayed for each of the episode images  2701 - 2704 . 
     Depending on how scrubbing is performed by a viewer, the channel bar may adapt and change its display accordingly. For example,  FIG. 28  depicts the same display as that of  FIG. 27 . Here the viewer is scrubbing backward and has entered a portion of the channel bar indicated “Season  2 ” of the Modern Family television series. In one embodiment, scrubbing through the Season  2  block of the channel bar causes the current position indicator  2800  to provide an indication as to position within season  2 . For example, in  FIG. 28  the indicator indicates “S 2 :E 12 ” which means Season  2  (S 2 ) Episode  12  (E 12 ). Should the scrubbing continue in that direction, the scrubber indication would progress through S 2 :E 11 , S 2 :E 10 , . . . , S 2 :E 1 , and so on into Season  1 . In such an embodiment, if the viewer stops scrubbing while the indicator indicates a particular episode, presentation of that episode may be automatically initiated from the beginning of that episode. Alternatively, an information display screen for that episode may be provided which may itself provide the opportunity to present the episode. 
     Alternatively, rather than the embodiment shown in  FIG. 28 , scrubbing into the previous season (Season  2 ) may cause the scope (i.e., the granularity of the items displayed—hours, days, months, seasons, etc.) of the channel bar to change so that it now displays episodes of Season  2  through which the viewer may scrub.  FIG. 29  illustrates one such embodiment. In this manner the granularity of the content displayed has been changed. As shown in  FIG. 29 , the viewer has scrubbed to position S 2 :E 12  as shown by indicator  2908 . The channel bar has changed so that it now displays episodes  11 - 14  of Season  2  as segmented portions  2910 ,  2912 ,  2914 ,  2916  of the channel bar. In various embodiments, this change to display the episodes of Season  2  may occur automatically as the viewer scrubs into Season  2 . Alternatively, the embodiment of  FIG. 28  may be presented, where Season  2  is a single block, and when the viewer stops scrubbing the display of  FIG. 29  could be presented. Either and/or both may be used in a given embodiment. Here a brief description  2920 ,  2922 ,  2924 ,  2926  and image  2901 - 2904  is provided for each of the episodes. 
     In various embodiments, the scoping behavior of the channel bar may be responsive to either or both of a duration of scrubbing and/or pressure used on a remote control device during scrubbing. For example, if in  FIG. 28  the viewer scrubs backward with a consistent firm pressure on a touch pad, then scrubbing may continue through a displayed single block for Season  2 . However, if when the viewer reaches the indication S 2 :E 12  the viewer continues scrubbing with a detectably lighter pressure, then this may indicate a slow down in the rate of scrubbing is desired, a finer granularity of scrubbing is desired (i.e., the viewer is nearing a desired stopping point and wishes the individual episodes to be displayed), or both. Responsive to this lighter pressure, the channel bar changes so that the individual episodes of the season are shown as in  FIG. 29 . In various embodiments, the video content displayed may correspond to the position of the position indicator during the scrub operation. Alternatively, the video content displayed may not be updated to correspond to the new position until scrubbing has stopped. Either or both approaches may be utilized as deemed appropriate. Pressure may be detected through known means, such as a determination that a contact patch on a touch sensitive surface has changed size, through pressure sensors, etc. 
       FIG. 30  illustrates a display  3000  and video content  3050  where the channel bar depicts multiple seasons. In particular, two prior seasons  3001  and  3002  are illustrated. In various embodiments, if the viewer scrubs in a particular direction (backward in this case), additional content may be progressively displayed. For example, as backward scrubbing proceeds, the Season  1  block  3001  may be displayed. Scrubbing with a relatively consistent pressure backward through Season  2  may leave the channel bar in single block depiction mode for Season  2  and permit the viewer to scrub back into the Season  1  block. However, if the viewer stops scrubbing in Season  2 , or lessens the scrub pressure while in the Season  2  block, then the channel bar may change to the mode shown in  FIG. 29  with episodes of Season  2 . In this manner, the channel bar adapts to the scrubbing behavior indicated by the viewer. In addition to the above described embodiments, a viewer may add media content to a queue for viewing. Items added to a queue in such a manner may then be presented as elements of a channel bar similar to that discussed above. In this manner, the viewer may quickly traverse items in the queue by scrolling, paging, rotating, or otherwise manipulating the channel bar. Adding such items to a queue may comprise selecting items from an EPG, list of movies, or any other media content desired. 
       FIG. 31  illustrates one embodiment of a method for dynamically adapting channel bar scoping. The method begins with the detection of a special play mode (decision block  3100 ). In various embodiments, a special play mode corresponds to an altered play speed for video content such as fast forward or reverse. If a special play mode is detected and it is determined the special play mode is fast forward (decision block  3102 ), then a scrub forward operation is initiated. Generally speaking, special play modes may be initiated by a viewer using a remote control device by a key press or by movement of a finger to the side of a touch pad to indicate the desired direction. During the scrub operation, the current play position indicator of the scrub bar will move and/or otherwise indicate the current position. 
     If the special play mode is continued (decision block  3122 ) (e.g., fast forward is continued), and a scope change condition is detected (decision block  3124 ), then the channel bar may modify its current scope to a new scope (block  3126 ). For example, such a change may be from a single block for a given season to multiple episodes of the given season. This may be the case when scrubbing persists, but is then lessened in pressure (e.g., to indicate a slower scrub speed is desired) as per the above discussion. Alternatively, the change could be from a scope that depicts individual episodes to one which depicts blocks for entire seasons. This might be the case when scrubbing persists without any indication that a slow down in scrub speed is desired. In general, higher level objects may be replaced by lower level objects (e.g., a season block may be replaced by episode blocks), or vice versa when changing the scope of the channel bar. 
     If on the other hand, the special play mode ceases (decision block  3122 ), then scrubbing is stopped (block  3130 ). In various embodiments, when scrubbing stops, the channel bar scope may be modified (block  3132 ) as discussed above. For example, a scrub into the prior season (shown by a single block) may cause the display of individual episodes for the season as in  FIG. 28  when scrubbing stops. Additionally, when scrubbing stops, the current play position may be automatically adjusted (block  3140 ). For example, if scrubbing stops in the middle of a particular episode, then current play position may automatically adjust to the beginning of that episode, or the beginning of the following episode. Alternatively, the play position may adjust to a dynamically determined positioned based on where it is predicted the viewer wished to stop scrubbing. For example, a viewer may overshoot the target location when scrubbing. To account for such overshoot, the system may automatically adjust the play position by some number of seconds. The number of seconds or other amount of time for the adjustment could be fixed or variable. In some embodiments, a history of a viewer&#39;s scrubbing behavior may be used to arrive at an adjustment deemed suitable for the viewer. Various such techniques are possible and are contemplated. 
       FIG. 31  also illustrates similar functionality in the event the special play mode is not fast forward (decision block  3102 ). In such a case, a scrub backward (reverse) operation is initiated (block  3104 ). As in the previous case, if the special play mode continues (decision block  3106 ) and a scope change condition is detected (decision block  3108 ), then a modification of the channel bar scope (block  3110 ) may be performed. 
     Turning now to  FIG. 32 , one embodiment of a display  3200  is shown with a channel bar. In this example, the channel bar depicts a channel lineup (e.g., a broadcast lineup) for the CBS network  3210 . The content being currently displayed in the Hawaii Five-O television show  3204 . The current position indicator indicates a play position time of 10:09 PM. The Previous show is identified as Two and a Half Men  3202 , and the following show is identified as Local News  3206 . Responsive to an indication from a viewer, the channel bar may be changed to a different display mode. For example, responsive to a key press, swipe or other gesture(s) on a touchpad, or otherwise.  FIG. 33  illustrates an embodiment in which the channel bar has changed to an EPG type mode. 
     In the example of  FIG. 33 , the display  330  continues showing the current content (Hawaii Five-O). However, the channel bar now depicts multiple channels that are currently airing (e.g., live broadcast television). In this example, five television channels are shown. However, in other embodiments more or fewer may be shown. Associated with each channel is an identification of the channel—Fox  3302 , NBC  3304 , BBC  3306 , CBS  3308 , and ABC  3310 . Also shown for each channel is an indication of the corresponding content (Local News  3312 , Revolution  3314 , Top Gear  3316 , Hawaii Five-O  3318 , Castle  3320 ). In addition, live video (“Video”) may be shown for each of the channels. In this manner, viewer can view what is currently airing on each of the respective channels. Using a remote control (or other indication), a viewer may cause the channel bar to scroll through other channels to provide a similar display of those channels. For example, the viewer may scroll to the right to cause the currently depicted channels to be progressively replaced with other channels. As discussed in greater detail below, channel bar content may be changed by scrolling, paging, rotating the channel bar, or other animations. 
     In the example shown, the Top Gear show has focus (depicted by the heavy border). By selecting the currently highlighted show (the show having focus), the set top box or television may immediately display the selected show. In some embodiments, having a particular show in focus in the channel bar may cause the audio for that show to be presented. For example, which the Hawaii Five-O video content continues in the display, having the Top Gear show highlighted may allow the viewer to hear the audio for the Top Gear show in addition to seeing its video in the channel bar presentation. In some embodiments, when focus is moved to content in the channel bar and audio for that show is presented content  3300  may be paused. In such embodiments, when focus is returned to content  3300 , playback of content  3300  will be resumed with its corresponding audio. In some embodiments, scrolling the content in the channel bar may move the channels depicted while focus always remains in the center. In other embodiments, the focus may also be movable. 
     Assuming in  FIG. 33 , the viewer selects the highlighted Top Gear content, then the display of  FIG. 34  may be provided in one embodiment. In the example of  FIG. 34 , the Top Gear show is now being presented on the display. The channel bar has now changed to show the shows for the channel corresponding to the displayed content (BBC  3408 ). In effect, the television/set-top box has effectively tuned to the BBC channel. However, as noted above, in various embodiments the television/set-top box may have no QAM, ATSC, or similar tuners. Therefore, the set-top box doesn&#39;t “tune” to the channel in the conventional sense of a cable television box or television. Rather, in various embodiments all of the content for the channel is provided via the primary provider, which conveys the content via Internet or other future network. Nevertheless, the effect for the viewer is generally the same. As shown in  FIG. 34 , the current position of the broadcast is shown as 10:09 PM. The previous show  3402  is identified as having had a start time of 9:00 PM, and the next show  3406  is identified as Star Trek: TNG. A channel indicator  3408  is also shown. 
     As the channel bar content corresponds to a broadcast network (BBC), the scrub bar displays a previously broadcast portion  3420  and a portion that has not yet been broadcast  3422 . However, as noted above, in various embodiments the system is not in fact tuning to the BBC channel in the conventional sense. Rather, the channel bar simply identifies the content lineup for the BBC channel. The content itself may come from the primary provider&#39;s server farms. One of the ways the system changes the viewer&#39;s viewing options, is that the viewer may be able to view shows that are scheduled to be broadcast in the future. For example, in  FIG. 34  the show  3406  includes a further indication  3410 . This indication (a pair of eyes) is exemplary only. However, in this example, the indication serves to indicate that the content is immediately available for viewing—even though the scrub bar and channel bar indicate it corresponds to a future broadcaSt. This content may be immediately available for viewing because it is content that has aired previously and was captured/stored by the primary provider at an earlier point in time. Therefore, while the BBC channel shows this as a future broadcast—the viewer may watch it immediately. In some embodiments, the scrub bar may show the content as being available as well. Given such a system, a viewer may scroll the channel bar to see the line for the BBC further into the future. Assuming the future content has previously aired and resides with the primary provider, the viewer may watch the “future” content immediately. During fast forwarding (whether scrubbing forward or backward), portions of content that is indicated as being available for viewing may be replaced with substitution content. The substitution may occur due to the portion of content is identified as having spoilers. For example, near an ending of a recorded sporting event an outcome of a game or a match may be revealed. Another example of a spoiler may be a plot point or a plot twist in a scene within a movie or a television program. The substitution content may include a text banner indicating spoilers are present in the content at the current playback position. No video content or audio content may be presented at these identified positions corresponding to spoilers. If the user ceases fast forwarding at a playback position corresponding to an identified spoiler, then fast forwarding may continue for a given period of time to avoid landing on a spoiler. A different playback position may be selected which may be a few minutes prior or after the identified spoiler position. 
     Turning now to  FIG. 35 , another mode for the channel bar is shown. In this example, the display  350  is shown to include a channel bar dedicated to a particular theme—sports channels. In various embodiments, a viewer may switch between modes for the channel bar (e.g., regular channel lineup mode, epg mode, themed modes), with a key press, touchpad gesture, voice command, camera detected gesture, or otherwise). In this embodiment, the channel bar is currently displaying five channels with an identifier for each channel—NFL  3502 , FOX Sports  3504 , ESPN  3506 , BBC SPORT  3508 , and NHL  3510 . Live video for each of the channels may be displayed along with a title or description for the displayed content. In the example shown, text is provided for the NFL network to indicate a game between Dallas vs. Washington  3512  is currently on, the next channel shows Giants vs. Eagles  3514 , the next Lakers vs. Celtics  3516 , the next Manchester United vs. Chelsea  3518 , and finally Calgary vs. St. Louis  3520 . 
     As in the example of the EPG channel bar above, the currently displayed video content of the larger display may be that of a program that was being watched when the viewer switched the channel bar mode. For example, the larger video content may be that of the Hawaii Five-O television show. As in the previous case, by moving the focus between items in the channel bar, the viewer may cause audio for the highlighted show to be presented. Therefore, the viewer may (using a remote control for example) cause focus to move to the Lakers vs. Celtics game to hear the audio for the game while also seeing its live video in the channel bar. In various embodiments, the viewer may switch the audio from the channel bar to the main content (e.g., Hawaii Five-O) via suitable button pressure, gesture, etc. 
     In the example above, the theme for the channel bar is sports. However, numerous themes may be configured for the channel bar by the provider, the viewer, or both. For example, popular themes for the channel bar may include sports, news, drama, comedy, kids shows, science fiction, historical, and so on. Other themes may be compilations of particular channels created by a viewer and given names by the viewers. For example, a given household with multiple viewers may have themed channel bars such as Arthur Ignatius mystery channels, Wolfgang&#39;s fine arts lineup, and so on. Additionally, themed channel bars could be created by other viewers (e.g., in the broader viewing audience—friends or otherwise) and made available for access by others. These other themed channel bars could, in effect, be uploaded by other viewers with a brief description. Others could then download and try them out. Numerous such alternatives are possible and are contemplated. 
     In various embodiments, switches between channel bar modes may be animated in various ways.  FIG. 36  illustrates one embodiment of an animation that may accompany a switch between the EPG channel bar of  FIG. 33  and the sports channel bar of  FIG. 35 . In the example shown, an animation of the channel bar rotating (in place) is depicted beginning with the EPG channel bar  3600  through to final sports channel bar  3614 . While a few of the intermediate rotated positions are depicted  3602 ,  3604 ,  3606 ,  3608 ,  3610 ,  3612 , a fluid animation is contemplated in which discrete position are not identifiable as such. 
       FIG. 37  illustrates an alternative embodiment of a channel bar mode change. In this example, the initial channel bar (e.g., EPG channel bar)  3700  first has its header replaced with a new header  3720  which identifies the next channel bar mode/type. For example, while watching television and having the EPG channel bar displayed, a viewer may provide input to indicate a switch in channel bar is desired. Responsive to such input, the header, which shows an identification of the networks for each channel in the channel bar, is replaced to show “Sports”  3720  as the next channel bar. The channel bar animation may then proceed to its final state, which is the sports channel bar  3714 . 
     In various embodiments, there may be several channel bars available according to various themes, EPG, regular channel lineup, and so on. In some embodiments, direct access to a particular channel bar may be available via a particular key press or other input. For example, while watching a broadcast television show, particular input may bring up the channel lineup channel bar for that channel by default. In some embodiments, switching among a number of channel bars may include traversing a series of channel bars. For example, given  9  different available channel bars, switching between them may be done as a forward and/or backward cycle. In the case where several channel bars are available, it may not be desirable to cycle through animations of all of the channel bars. Therefore, in various embodiments, cycling of channel bars may first only change the header of the channel bar to indicate the current channel bar in the cycle. Then when the viewer stops cycling for a given period of time (or otherwise provides an indication that cycling is done), the animation to the selected channel bar is performed and the switch made. Note that such an approach may be used even if animations are not used. In this manner, a viewer may cycle through 5 channel bars—viewing only the headers to indicate where in the cycle the viewer is at—before stopping at the fifth at which time the channel bar changes. 
       FIG. 38  illustrates one embodiment of a method for a channel bar switch. In the example shown, a channel bar theme change (switch) may be detected (decision block  3800 ). One example of such a change indication is detection of an upward or downward swipe motion on a touchpad while the channel bar is displayed. In some embodiments, such swipes may have different functions. In such cases, the display of the channel bar may serve as the context for the input to determine the intended function. If such a change is detected, then the next theme or mode is identified. This identification may include accessing settings within the viewer&#39;s set-top box, which identifies particular channel themes and their order. Such settings may have been created by the viewer, provider, a combination of the two, or otherwise. Responsive to identifying the next channel bar, a title for the channel bar is displayed ( 3804 ). As described above, this title may be displayed in the header of the title bar. However, other embodiments are possible and are contemplated. If the channel bar or theme is accepted (decision block  3806 ), then the corresponding channel bar is displayed (block  3808 ) and a new context established (block  3810 ). Establishing a new context may entail identifying the new channel bar so that further input can be processed accordingly. 
     As noted above, in block  3806 , a determination is made as to whether the channel bar theme is acceptable. In various embodiments, acceptance of a given channel bar theme comprises detecting that input requesting further cycling through the channel bar themes has ceased for a predetermined period of time. For example, during cycling, each new theme title may be displayed for one second in order to give the viewer time to consider the theme. If after one second, the viewer provides further input requesting cycling, then cycling continues. However, if after  2  seconds of display of a theme title (as an example), there is not further input requesting cycling, then it may be determined that the viewer has accepted the theme. In various embodiments, the durations noted above can vary and may be dynamically adjustable over time based on a viewer&#39;s history of cycling. For example, if a viewer regularly cycles more after a theme has been accepted, it may be determined that the durations given above are too short for the particular viewer and themes are erroneously being determined to be accepted. In such a case, the set-top box may lengthen the durations noted above as an adaptation to the viewer. 
       FIG. 39  illustrates one embodiment of an interface in which recommendations  3910  are provided to a viewer. In various embodiments, when a viewer is watching a show  3900  and reaches the end of the show, the system may provide recommendations to the viewer in a side panel  3910  as shown in  FIG. 39 . In other embodiments, such recommendations could be provided in a format similar to that of the channel bar discussed above, as a list of selectable items, as a series of overlay images, and so on. The recommendations portion  3910  may be at least in part an overlay generated by a set-top box with the incorporation of selected images  3920 ,  3920  and  3940  received via the primary provider. In various embodiments, the video content may continue playing while the overlay  3910  is presented. In other cases, the video content could be automatically paused. Additionally, the overlays may be semi-transparent to allow the underlying video to be partially visible. Numerous such alternatives are possible and are contemplated in this and other displays described herein. The display of such recommendations may be initiated directly via a remote control key press, or could be initiated automatically (e.g., at the end of the television program currently displayed). In the example shown, a variety of content is depicted as being currently available for viewing. In particular, three different television series are shown as being available—5 seasons of Mad Men, 2 seasons of Game of Thrones, and 1 season of Suburgatory. As the primary provider is generally configured to record all video data all of the time as previously discussed, all video content related to these series is available for the viewer. As previously discussed, depiction as to what is available to a viewer may be based on what the viewer currently has subscriptions to view or anything available for provision by the primary provider. In this case, anything may be displayed as available for the viewer. Additionally, the depicted items representing media content, such as items  3920 - 3940  shown in  FIG. 39 , may be selected based on multiple factors. For example, a viewing history of a given user may be used. A viewing history of friends of the given user may be used as criteria for selection. Other examples of criteria for selection of recommendation items to depict to the user may include at least one of the time of day, day of the week, month of the calendar year, purchases made by the given user, a list of items created by the given user, and a list of items created by friends of the given user. Other examples of criteria used for selection are possible and contemplated. 
     In the embodiment shown, each of the displayed series in the recommendation portion  3910  represent selectable items by the viewer. Assuming the viewer selects the Mad Men item  3920 , in one embodiment a display such as that of  FIG. 43  is provided. In the embodiment of  FIG. 39 , the underlying video  3900  continues to fill the entire display. Also noted in  FIG. 39  is the viewer may scroll down the recommendations to see further recommendations.  FIG. 40  depicts an alternative embodiment. As before, a recommendations  4010  is shown as (perhaps) an overlay on the right portion of the display. Three recommendations are provided,  4020 ,  4030 , and  4040 . In this example, rather than scrolling through recommendations, the recommendations are provided on separate pages and page indicators  4050  are provided to indicate the availability of further recommendations. 
       FIG. 41  depicts another embodiment in which recommendations  4110  are presented. However, in this embodiment, the video content  4100  has been compressed so that is does not underlie the recommendations.  FIG. 42  depicts an embodiment in which the video content  4200  has been compressed so that it does not underlie the recommendations  4210 , but its proportions have been maintained. In this manner, there is space  4220  available underneath (in this example) the video content that may be utilized for presentation of further information. 
     As noted above, each of the provided recommendations are selectable by a viewer. Assuming the viewer selects the Mad Men recommendation with a remote control, the landing page depicted in  FIG. 43  may be presented. Display items in  FIG. 43  may be provided by a set-top box and various elements may be generated by the set-top box.  FIG. 43  is a “landing page”  4300  for the Mad Men television series. In the embodiment shown, the display  4300  generally includes an upper portion  4302  and a lower portion  4304 . The upper portion generally includes artwork associated with the television series, a title of the series (MADMEN), and an identification of the network (AMC) on which the series appears. The artwork may in various embodiments be video, stills, animations, or otherwise. 
     The middle portion of the display  4300  includes selectable elements  4310 ,  4312 ,  4314 ,  4316 , and  4343 . Selection of a given element, such as with a remote control, may cause the display of different corresponding content. In the example shown, element  4312  “Seasons” has focus and elements corresponding to season  5  are shown. Focus in this example is illustrated by a box, encompassing element  4312 . Numerous other ways of indicating focus are possible and are contemplated. In this example, a title (“Season  5 ”)  4306  corresponding to the below elements is shown. Images  4320 ,  4322 ,  4324 ,  4326 , and descriptions  4321 ,  4323 ,  4325 , and  4327  corresponding to four different episodes are depicted. The images ( 4320 - 4326 ) each generally correspond to the given episode and may be still, video, animations, or any combination of these. Underneath each image is a description of the corresponding episode that may include title, episode number, original air date, and brief description. In various embodiments a viewer may selected one of the images to either immediately begin display of the corresponding video or display of a page corresponding to the particular episode. 
     As discussed previously, the primary provider is agnostic as to the source of any of these episodes and the date of acquisition of any of these episodes. While the depicted series airs on the AMC network, the primary provider may or may not have acquired it from that network. Additionally, while four consecutive episodes are depicted in  FIG. 43 , the content provided to the viewer may have been acquired in an order that does not match that of their original airing. Still further, the primary provider may be able to provide the selected content in formats not originally available from the original source (the AMC network). For example, the primary provider may transcode content according to varying requirements of receiving devices. Additionally, content may be transcoded to a varying quality levels not originally available. All such alternatives are possible and are contemplated. 
       FIG. 44  illustrates a landing page for the Game of Thrones selection of  FIG. 17 . In this case, the landing page  4400  provides video content (video, still, or animation), a title of the series  4410 , and a description of the series  4420 . In this example, the viewer does not have a subscription to the access the content (e.g., a secondary subscription to HBO). Therefore, a banner is displayed  4430  that informs the viewer that the series is not currently available according to their current subscriptions and advises that they may sign up (subscribe) for $9.99 per month. In various embodiments, a user may select the banner and immediately subscribe to HBO. In various embodiments, the viewer makes the subscription through the primary provider, which handles communications with the HBO subscription service. In some embodiments, billing for the HBO service may be included in the viewer&#39;s primary provider bill. In such embodiments, subscribing to HBO may be as simple as a couple of button presses to authorize the subscription. Following this simple subscription process, all of the HBO content held by the primary provider is immediately available to the viewer. In other embodiments, rather than subscribing through the primary provider, the viewer may be taken to an HBO subscription service site to complete the subscription process. Billing may be direct to the viewer or included with the primary provider billing as mentioned above. In various embodiments, verification of rights to subscribed content may include communication between a receiving device and content provider, transmission of authorization for storage in a receiving device. For example, authorization could be conveyed in the form of a token that is stored in a receiving device. Such authorization could further have a limited life (an expiration). During its life, authorization may be accomplished at the receiving device without having to contact a content provider. Subsequent to expiration of authorization within a receiving device, further communication with a content provided would be needed to renew or otherwise gain authorization for access to content. Various such embodiments are possible and are contemplated. 
       FIG. 45  illustrates a system including a client media device  4501  configured to receive media content via a network  4584 . The client media device may provide the media content to one or more display devices, audio devices, or other devices enabling a user of the client device to view, hear, or otherwise use the media content. 
     The client media device  4501  may communicate with an online media store  4520  through the network  4584  to receive information for displaying a user interface showing various media content available for delivery to the client media device. Each piece of media content may be referred to as a “media production.” Examples of media productions include various kinds of movies and films, television programs, music videos, albums/songs, etc. In general, a given media production may include any kind of content that includes video and/or audio information. 
     In some embodiments the online media store may be coupled to or may include a media integration system  4510  which integrates media productions from a plurality of third-party content provider systems, such as the content providers CP  4512 - 4515 . Each of the content provider systems may be managed by or affiliated with any kind of company or organization, such as cable or satellite television providers, television networks or channels, movie studios, sporting leagues, news organizations, music labels, online media services, etc. Thus, the user interface displayed by the client media device may aggregate the media productions available from many different content providers or sources, and may provide a convenient way for the user to see the content from different providers in an integrated view. 
     In various embodiments the client media device may communicate with the online media store  4520  through any kind of network  4584 . The network  4584  may include any type of network or combination of networks. For example, the network  4584  may include any type or combination of local area network (LAN), a wide area network (WAN), wireless networks, an Intranet, the Internet, etc. Examples of local area networks include Ethernet networks, Fiber Distributed Data Interface (FDDI) networks, and token ring networks. 
     In the illustrated embodiment the client media device is coupled to the network  4584  via Ethernet hardware or Multimedia over Coax Alliance (MoCA) hardware  4586 , which in turn couples to a cable modem  4585 . In other embodiments the client media device may be coupled to the network  4584  via any other type of wired or wireless connection medium or device. For example, wired mediums may include Ethernet, fiber channel, a modem, etc. Wireless connection mediums may include a wireless connection using a wireless communication protocol such as IEEE 802.11 (wireless Ethernet), a modem link through a cellular service, a satellite link, etc. 
     The client media device may include one or more storage devices  4507  configured to store data. At least one of the storage devices  4507  may include non-volatile memory configured to persistently store data. In various embodiments the storage device(s) may include one or more disk drives, solid state drives, flash memory devices, optical storage devices, or any other kinds of devices for storing data. In some embodiments the storage device(s) may also include various kinds of volatile memory, such as random access memory (RAM), e.g., synchronous dynamic RAM (SDRAM), static RAM (SRAM), etc. 
     Electronic Programming Guide (EPG) data  4503  may be periodically delivered to the client media device  4501  via a software interface  4505 . The software interface  4505  may include any kind of programming interface or messaging interface that enables the client media device to communicate with an external system to receive the EPG data  4503  or other data. As one example, the software interface  4505  may include a JavaScript Object Notation (JSON) interface. As another example, the software interface  4505  may include a URL-based interface that enables the client media device to perform various functions or exchange information by referencing uniform resource locators (URLs) with particular parameters embedded in them. 
     The client media device may store the EPG data  4503  on the storage device(s)  4507 . For example, one or more databases  4509  may be stored on the storage device  4507 , and the EPG data  4503  may be stored in one or more of the databases. The EPG data  4503  may include information about television programming, such as the listing of programs, their scheduled times, the channel lineup, images associated with the programs, etc. The EPG data  4503  may be customized for the particular user of the client media device  4501 . For example, if the user subscribes to some subscription-based content providers, but not others, then the EPG data  4503  may include information for only the programs or media productions offered by the providers to which the user subscribes. 
     The database(s)  4509  may also store other information, such as personalization information for the user(s) of the client media device  4501 . The personalization information may include the user&#39;s favorite programs or channels, list of recently viewed content, stored play positions for various media content, watch lists, bookmarks, etc. 
     The client media device may be configured to receive user input from a remote control device  4539  via an interface  4528 . The remote control device may use infrared communication, Bluetooth communication, or any of various other kinds of wireless or wired communication techniques to transmit signals to the client media device indicating the user input. 
     In some embodiments the client media device may be configured to communicate with the media integration system  4510  and/or the online media store  4520  through a voice interface system  4522 . For example, in some embodiments the remote control device or the client media device may include a microphone device  4524  that receives speech from the user, e.g., where the speech includes commands, requests, questions, etc. The client media device may convert the speech into digital packets for transmission over the network  84  to the voice interface system  4522 . The voice interface system may perform speech recognition to recognize the user&#39;s commands or questions. The voice interface system may communicate with the online media store  4520  and/or the media integration system  4510  to pass the user&#39;s commands or questions on to them via an interface. The online media store  4520  and/or the media integration system  4510  may then generate information in response to the user&#39;s commands or questions and return it to the client media device (or return it to the voice interface system, which may then forward it to the client media device). For example, the user may request to lookup a television program having a certain title or actor, and the system may return information that the client media device uses to display a list of programs matching the title or actor. 
     In various embodiments the information transmitted from the online media store or voice interface system to the client media device may include any kind of information useable by the client media device to display information regarding the media content available for delivery to the client media device. For example, in some embodiments the system may utilize Extensible Markup Language (XML) code or other markup language code which describes the information to be displayed. The client media device may parse the XML code and display a user interface based on the described information. In some embodiments the system may also transmit graphics files or video feeds which the client media device may incorporate into the user interface. 
     In some embodiments the client media device may also communicate with a mobile computing device  4540 , e.g., where the user may hold the mobile device. For example, the mobile device  4540  may be a handheld computing device, wearable computing device, or other portable computing device. Examples of mobile devices include smartphones, tablet computers, personal digital assistants, portable music players, handheld game devices, wearable computers (e.g., glasses watches), etc. In some embodiments the user may control the client media device  4501  using the mobile device  4540 , e.g., using the mobile device  4540  as a remote control. In some embodiments the client media device may also forward the media content received from the online media store  4520  or media integration system  4510  to the mobile device  4540 , e.g., so that it can be displayed on a display device included in the mobile device  4540 . In other embodiments the mobile device  4540  may communicate directly with the online media store  4520  and/or the media integration system  4510 , e.g., without going through the client media device  4501  as an intermediate. The client media device may also be included as a component within the mobile device in some embodiments, and/or the mobile device may be configured to perform the functions described with reference to the client media device. 
     The client media device may be configured to utilize digital rights management (DRM) techniques to ensure that the user is authorized to receive and view selected media content. For example, the client media device may include an authorization module  4551  configured to communicate with one or more remote servers to implement the digital rights management for the media content. In various embodiments the client media device may communicate with servers associated with any of various systems or organizations in order to implement the digital rights management, such as one or more servers in the online media store  4520  or the content provider systems whose media productions are integrated by the media integration system  4510 . 
     In the above discussion, various embodiments have been described. It is noted that these embodiments may be combined in any manner desired. In various embodiments, program instructions of a software application may be used to implement the methods and/or mechanisms previously described. The program instructions may be stored on a computer readable storage medium. Numerous types of storage media are available. The storage medium may be accessible by a computer or other processing device during use to provide the program instructions and accompanying data to the computer or device for program execution. 
     Although the embodiments above have been described in considerable detail, numerous variations and modifications will become apparent to those skilled in the art once the above disclosure is fully appreciated. It is intended that the following claims be interpreted to embrace all such variations and modifications.

Metadata:
Filing Date: 20170925
Publication Date: 20181002
Grant Date: 20181002
Priority Date: 20121210
Inventors: CHRISTIE, GREGORY N.
SABATELLI, ALESSANDRO
BACHMAN, WILLIAM M.
CHAUDHRI, IMRAN
ROBBIN, JEFFREY
YOUNG, JIM
HOWARD, JOE
VAN OS, MARCEL
COFFMAN, PATRICK L.
LEMAY, STEPHEN O.
MA, JEFFREY
KRESS, LYNNE
Assignee: APPLE INC
CPC Classifications: [{"code": "H04N21/4622", "inventive": true, "first": false, "tree": "[]"}, {"code": "H04N21/4383", "inventive": true, "first": false, "tree": "[]"}, {"code": "H04N21/4823", "inventive": true, "first": true, "tree": "[]"}, {"code": "H04N21/4622", "inventive": true, "first": false, "tree": "[]"}, {"code": "H04N21/4823", "inventive": true, "first": true, "tree": "[]"}, {"code": "H04N21/4383", "inventive": true, "first": false, "tree": "[]"}, {"code": "H04N21/4383", "inventive": true, "first": false, "tree": "[]"}, {"code": "H04N21/4823", "inventive": true, "first": true, "tree": "[]"}, {"code": "H04N21/4622", "inventive": true, "first": false, "tree": "[]"}]
Family ID: 59886898