PATENT DOCUMENT

Publication Number: US-11647352-B2
Application Number: US-202117349907-A
Country: US
Kind Code: B2

Title: Head to headset rotation transform estimation for head pose tracking in spatial audio applications

Abstract:
In an embodiment, a method comprises: estimating a first gravity direction in a source device reference frame for a source device; estimating a second gravity direction in a headset reference frame for a headset; estimating a rotation transform from the headset frame into a face reference frame using the first and second estimated gravity directions, a rotation transform from a camera reference frame to the source device reference frame, and a rotation transform from the face reference frame to the camera reference frame; estimating a relative position and attitude using source device motion data, headset motion data and the rotation transform from the headset frame to the face reference frame; using the relative position and attitude to estimate a head pose; and using the estimated head pose to render spatial audio for playback on the headset.

Claims:
What is claimed is: 
     
       1. A method comprising:
 estimating a first gravity direction in a source device reference frame for a source device; 
 estimating a second gravity direction in a headset reference frame for a headset; 
 estimating a first rotation transform from the headset reference frame into a face reference frame using the first and second estimated gravity directions, a second rotation transform from a camera reference frame to the source device reference frame, and a third rotation transform from the face reference frame to the camera reference frame; 
 estimating a relative position and attitude using source device motion data, headset motion data and the first rotation transform from the headset reference frame to the face reference frame; 
 using the relative position and attitude to estimate a head pose; and 
 using the estimated head pose to render spatial audio for playback on the headset. 
 
     
     
       2. The method of  claim 1 , wherein the first rotation transform is estimated using a first Kalman filter. 
     
     
       3. The method of  claim 1 , wherein estimating the head pose includes estimating a boresight vector that originates from the headset reference frame and terminates at the source device reference frame. 
     
     
       4. The method of  claim 3 , further comprising:
 generating an ambience bed orientation that determines a location of at least surround channels and a center channel in a three-dimensional (3D) virtual auditory space based on the estimated boresight vector. 
 
     
     
       5. The method of  claim 1 , wherein the headset motion data is transmitted from the headset to the source device over a short-range wireless communication channel. 
     
     
       6. The method of  claim 1 , wherein the source device is a computer with a display, a front-facing camera, and face tracker configured to generate the second rotation transform based on camera images of a user&#39;s face captured by the front-facing camera. 
     
     
       7. The method of  claim 1 , wherein the first rotation transform, is computed using an extended Kalman filter with a quaternion, being the state, and update measurements are given by:
   g i   s =R s←c R c←f R f←b g i   b , 
 
       where g i   s  and g i   b  are the first and second gravity vectors, respectively, and are observable under quiescent conditions when the source device and headset are not moving, and R s←c  and R c←f  are the second rotation transform from the camera reference frame to the source device reference frame and the third rotation transform from the face reference frame to the camera reference frame, respectively. 
     
     
       8. A system comprising:
 a source device including a first motion sensor and a camera, the first motion sensor and camera configured to capture source device motion data and face pose measurements, respectively; 
 a headset including a second motion sensor configured to capture headset motion data; 
 a head-headset transform estimator configured to:
 estimate a first gravity direction in a source device reference frame for the source device; 
 estimate a second gravity direction in a headset reference frame for the headset; 
 estimate a first rotation transform from the headset reference frame into a face reference frame using the first and second estimated gravity directions, a second rotation transform from a camera reference frame to the source device reference frame, and a third rotation transform from the face reference frame to the camera reference frame; 
 estimate a relative position and attitude between the source device and the headset using the source device motion data, the headset motion data and the first rotation transform from the headset frame to the face reference frame; 
 estimate a head pose based on the relative position and attitude; and 
 
 an audio render configured to render spatial audio for playback on the headset based on the estimated head pose. 
 
     
     
       9. The system of  claim 8 , wherein the first rotation transform is estimated using a Kalman filter. 
     
     
       10. The system of  claim 8 , wherein estimating the head pose includes estimating a boresight vector that originates from a headset reference frame and terminates at the source device reference frame. 
     
     
       11. The system of  claim 10 , further comprising:
 generating an ambience bed orientation that determines a location of at least surround channels and a center channel in a three-dimensional (3D) virtual auditory space based on the estimated boresight vector. 
 
     
     
       12. The system of  claim 8 , wherein the headset motion data is transmitted from the headset to the source device over a short-range wireless communication channel. 
     
     
       13. The system of  claim 8 , wherein the source device is a computer with a display, a front-facing camera, and face tracker configured to generate the second rotation transform based on camera images of a user&#39;s face captured by the front-facing camera. 
     
     
       14. The system of  claim 8 , wherein the first rotation transform, R f←b , is computed using an Extended Kalman Filter with a relative attitude quaternion, q f←b  being the state, and update measurements to state prediction are given by:
 where ands are the first and second gravity vectors, respectively, and are observable under quiescent conditions when the source device and headset are not moving, and R s←c  and R c←f  are the second rotation transform from camera reference frame to source device reference frame and the third rotation transform from the face reference frame to camera reference frame, respectively.

Description:
CROSS-REFERENCE TO RELATED APPLICATION 
     This application claims priority to U.S. Provisional Patent Application No. 63/041,909, filed Jun. 20, 2020, the entire contents of which are incorporated herein by reference. 
    
    
     TECHNICAL FIELD 
     This disclosure relates generally to spatial audio applications. 
     BACKGROUND 
     Spatial audio creates a three-dimensional (3D) virtual auditory space that allows a user wearing a headset to pinpoint where a sound source is located in the 3D virtual auditory space, while watching a movie, playing a video game or interacting with augmented reality (AR) content displayed on a source device (e.g., a computer screen). Existing spatial audio platforms include a head pose tracker that uses a video camera to track the head pose of the user. If the source device is a mobile device (e.g., smartphone, tablet computer), then the source device and the headset are free to move relative to each other, which may adversely impact the user&#39;s perception of the 3D spatial audio. 
     SUMMARY 
     Embodiments are disclosed for estimating a head to headset rotation transform for head pose tracking in spatial audio applications. In an embodiment, a method comprises: estimating a first gravity direction in a source device reference frame for a source device; estimating a second gravity direction in a headset reference frame for a headset; estimating a rotation transform from the headset frame into a face reference frame using the first and second estimated gravity directions, a rotation transform from a camera reference frame to the source device reference frame, and a rotation transform from the face reference frame to the camera reference frame; estimating a relative position and attitude using source device motion data, headset motion data and the rotation transform from the headset frame to the face reference frame; using the relative position and attitude to estimate a head pose; and using the estimated head pose to render spatial audio for playback on the headset. 
     Other embodiments can include an apparatus, computing device and non-transitory, computer-readable storage medium. 
     Particular embodiments disclosed herein provide one or more of the following advantages. A user can perceive spatial audio while wearing their headset at different positions on their head, such as tilted forward or backward. 
     The details of one or more implementations of the subject matter are set forth in the accompanying drawings and the description below. Other features, aspects and advantages of the subject matter will become apparent from the description, the drawings and the claims. 
    
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
         FIG.  1    illustrates an example user posture change scenario, according to an embodiment. 
         FIG.  2    illustrates a centered and inertially stabilized 3D virtual auditory space, according to an embodiment. 
         FIG.  3    illustrates the geometry for estimating a head to headset rotation transform auditory space, according to an embodiment. 
         FIG.  4    is a block diagram of a system for estimating a head to headset rotation transform, according to an embodiment. 
         FIG.  5    is a flow diagram of process of estimating a head to headset rotation transform, according to an embodiment. 
         FIG.  6    a conceptual block diagram of a source device software/hardware architecture implementing the features and operations described in reference to  FIGS.  1 - 5   . 
         FIG.  7    a conceptual block diagram of a headset software/hardware architecture implementing the features and operations described in reference to  FIGS.  1 - 5   . 
         FIG.  8    illustrates various reference frames and notation for relative pose tracking, according to an embodiment. 
         FIG.  9    illustrates the geometry for a relative motion model used in headtracking, according to an embodiment. 
     
    
    
     DETAILED DESCRIPTION 
     Example Systems 
       FIG.  1    is a conceptual diagram illustrating the use of correlated motion to select a motion tracking state, according to an embodiment. In the example scenario shown, a user is viewing audio/visual (AV) content displayed on source device  101  while wearing headset  102  that is wired or wirelessly coupled to source device  101 . 
     Source device  103  includes any device capable of playing AV content and can be wired or wirelessly coupled to headset  102 , including but not limited to a smartphone, tablet computer, laptop computer, wearable computer, game console, television, etc. In an embodiment, source device  101  includes the architecture  600  described in reference to  FIG.  6   . The architecture  600  includes inertial measurement unit (IMU)  607  that includes various motion sensors, including but not limited to angular rate sensors (e.g., 3-axis MEMS gyro) and accelerometers (e.g., 3-axis MEMS accelerometer). When source device  103  is moved or rotated, the motion sensors detect the motion. The outputs of IMU  607  are processed into rotation and acceleration data in an inertial reference frame. In an embodiment, source device  101  outputs AV content, including but not limited to augmented reality (AR), virtual reality (VR) and immersive video content. Source device  101  also includes an audio rendering engine (e.g., a binaural rendering engine) that simulates the main audio cues humans use to localize sounds including interaural time differences, interaural level differences, and spectral filtering done by the outer ears. 
     Headset  102  is any device that includes loudspeakers for projecting acoustic audio, including but not limited to: headsets, earbuds, ear phones and loudspeakers (e.g., smart speakers). In an embodiment, headset  102  includes the architecture  700  described in reference to  FIG.  7   . The architecture includes IMU  711  that includes various motion sensors, including but not limited to angular rate sensors (e.g., 3-axis MEMS gyro) and accelerometers (e.g., 3-axis MEMS accelerometer). When user  101  translates or rotates her head, the motion sensors in IMU  711  detect the motion. The outputs of the headset motion sensors are processed into rotation and acceleration data in the same inertial reference frame as the rotation and acceleration output by IMU  607  of source device  101 . 
     In an embodiment, the headset motion data is transmitted to source device  101  over a short-range wireless communication channel (e.g., a Bluetooth channel). At source device  101 , correlation motion detector  101  determines similarities (e.g., similar attitude and gravity features) between the headset motion data and the source device motion data. If the headset data and source device motion data are determined to not be correlated, a head tracker is transitioned into a 1-IMU tracking state  104 , where head tracking is performed using only the headset motion data. If the headset motion data and the source device motion data are determined to be correlated, the head tracker is transitioned into a 2-IMU fusion tracking state  105 , where head tracking is performed using relative motion data computed from the headset motion data and source device motion data. In the 2-IMU fusion tracking state  105 , the relative position and relative attitude is computed using a relative motion model, as described in Appendix A attached hereto. The estimated relative motion (a boresight vector) is used by a head tracker to track the user&#39;s head pose and keep the spatial audio centered and stable with respect to an estimated gravity direction. The boresight vector estimate is updated each time the relative motion changes, and thus may cause the virtual auditory space to become uncentered. Because the estimated boresight vector is subject to drift error, the boresight vector needs to be corrected periodically or in response to trigger event (e.g., a large user posture change), as described in Appendix A. 
       FIG.  2    illustrates a centered and inertially stabilized 3D virtual auditory space  200 , according to an embodiment. The virtual auditory space  200  includes virtual sound sources or “virtual speakers” (e.g., center (C), Left (L), Right (R), left-surround (L-S) and right-surround (R-S)) that are rendered in ambience bed  202  using known spatial audio techniques, such as binaural rendering. To maintain the desired 3D spatial audio effect, it is desired that the center channel (C) be aligned with a boresight vector  203 . The boresight vector  203  originates from a headset reference frame and terminates at a source device reference frame. When the virtual auditory environment is first initialized, the center channel is aligned with boresight vector  203  by rotating a reference frame for the ambience bed  202  (X A , Y A , Z A ) to align the center channel with boresight vector  203 , as shown in  FIG.  2   . 
     When the spatial audio is centered, the user perceives audio from the center channel (e.g., spoken dialogue) as coming directly from the display of source device  101 . The centering is accomplished by tracking boresight vector  203  to the location of source device  101  from the head reference frame using an extended Kalman filter (EKF) tracking system, as described in Appendix A. Estimated boresight vector  203  only determines the location of the center channel. A second tracker takes as input the estimated boresight vector  203  and provides an output orientation of ambience bed  202 , which determines the location of the L/L-S and R/R-S surround channels around the user in addition to the center channel. Aligning the center channel of ambience bed  202  with boresight vector  203  allows rendering the center channel at the estimated location of source device  101  for the user&#39;s perception. 
     If boresight vector  203  is not centered on source device  101  (e.g., due to tracking error), then aligning the center channel of ambience bed  202  will not “center” the audio, since the center channel will still be rendered at the erroneous estimate of the location of source device  101 . Note that boresight vector  203  changes whenever the user&#39;s head rotates with respect to source device  101 , such as when source device  101  is stationary in front of the user and the user&#39;s head is rotating. In this case, the motion of the user&#39;s head is accurately tracked as the head rotates, so that even when boresight vector  203  changes, the audio stays centered on the estimated location of source device  101  because the EKF is providing accurate tracking of how the true boresight vector  203  is changing. Also note that spatial audio becomes uncentered when the estimated boresight vector  203  is not the true location of source device  101  due to tracking error, which may come from drift over time, such as IMU propagation errors from gyro bias, etc., or other sources of error. In an embodiment, the tracking error is corrected using a bleed-to-zero (BTZ) process when the user is quiescent or a complex transition is detected, as described in Appendix A. 
     Note that ambience bed  202  shown in  FIG.  2    is for a 5.1 audio format, where all audio channels are located in an X A Y A  plane of ambience bed  202  (Z A =0), where X A  is forward towards the center channel, Y A  is right an Z A  is down. Other embodiments can have more or fewer audio channels, and the audio channels can be placed at different locations in the 3D virtual auditory space arbitrarily in any plane. 
       FIG.  3    is illustrates the geometry for estimating a head to headset rotation transform, according to an embodiment. There are three reference frames shown: a source device IMU reference frame  301  ( s ), a face reference frame  302  ( f ) and headset reference frame  303  ( b ). It is desired to estimate the rotation transform from the face frame to the headset frame, given by R b←f . It is assumed that the face reference frame is aligned with the head reference frame, where the origin is in the center of the user&#39;s head, the X-axis is towards the user&#39;s nose, the Y-axis is towards the user&#39;s right ear, and the Z-axis is towards the user&#39;s chin, as shown in  FIG.  2   . 
       FIG.  4    is a block diagram of system  400  for estimating a face to headset rotation transform, according to an embodiment. System  400  includes head-headset transform estimator  401  and head tracking fusion model  402 . Transform estimator  401  receives as input source device motion data from IMU  607 , camera face pose measurements from a face detector and headset motion data from IMU  711 . Under an assumption that source device  101  is static, the estimation problem is treated as a hand-eye calibration problem, with the correspondence between a delta camera face pose measurements and a delta (6-axis) attitude from headset IMU  711 , generated by two distinct head poses captured at two different times t 0  and t 1  given by: 
     
       
         
           
             
               
                 
                   
                     
                       
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     Equations [1]-[3] above gives the canonical hand-eye calibration form AX=XB, where X can be estimated with various methods. 
     However, the above method requires that the source device is kept static while the user moves her head in a camera view during a calibration phase. To avoid this, source device IMU data can be leveraged, which would allow estimation of R f←b  with a camera, at least in the tip-tilt direction, without requiring the user to move. More angles can be estimated when either or both source device or headset move. For example, gravity estimates on the two IMUs can be used in the estimation. The estimation of rotation transform R f&lt;b  can be computed using an extended Kalman filter with the quaternion q f←b  being the state, and the measurement updates given by:
 
g i   s =R s←c R c←f R f←b g i   b ,  [4]
 
where g i   s  and g i   b  are gravity vectors in the source device and headset frames, respectively, and are observable under quiescent conditions, and R s←c  and R c←f  are a transform from camera frame to source frame and a transform from face frame to camera frame, respectively. Alternatively, gravity estimates from 6-axis delta measurements from the source device and headset IMUs can be used. The measurement updates and the Kalman matrices are described more fully in Appendix A. After the rotation transform R f←b  is estimated using Equation [4] it is input into head tracking fusion model  402  for estimating the boresight, as described in reference to  FIG.  2   .
 
       FIG.  5    is a flow diagram of process  500  of estimating a head to headset rotation transform. Process  500  can be implemented using, for example, the source device architecture shown in  FIG.  6   . 
     Process  500  begins by estimating a first gravity direction in source device reference frame ( 501 ), estimating a second gravity direction in a headset reference frame ( 502 ), estimating a rotation transform from the headset frame into a face reference frame using the first and second estimated gravity directions, a rotation transform from a camera reference frame to the source device reference frame, and a rotation transform from the face reference frame to the camera reference frame ( 503 ), estimating a boresight vector using source device motion data, headset motion data and the rotation transform from the headset frame to the face reference frame ( 504 ), using the estimated boresight vector to estimate a user&#39;s head pose ( 505 ), and using the estimated head pose to render spatial audio for playback on the headset ( 506 ). 
     Example Software/Hardware Architectures 
       FIG.  6    a conceptual block diagram of source device software/hardware architecture  600  implementing the features and operations described in reference to  FIGS.  1 - 5   . Architecture  600  can include memory interface  621 , one or more data processors, digital signal processors (DSPs), image processors and/or central processing units (CPUs)  622  and peripherals interface  620 . Memory interface  621 , one or more processors  622  and/or peripherals interface  620  can be separate components or can be integrated in one or more integrated circuits. 
     Sensors, devices and subsystems can be coupled to peripherals interface  620  to provide multiple functionalities. For example, IMU  607 , light sensor  608  and proximity sensor  609  can be coupled to peripherals interface  620  to facilitate motion sensing (e.g., acceleration, rotation rates), lighting and proximity functions of the wearable computer. Location processor  610  can be connected to peripherals interface  620  to provide geo-positioning. In some implementations, location processor  610  can be a GNSS receiver, such as the Global Positioning System (GPS) receiver. Electronic magnetometer  611  (e.g., an integrated circuit chip) can also be connected to peripherals interface  620  to provide data that can be used to determine the direction of magnetic North. Electronic magnetometer  611  can provide data to an electronic compass application. IMU  607  can include one or more accelerometers and/or gyros (e.g., 3-axis MEMS accelerometer and 3-axis MEMS gyro) configured to determine change of speed and direction of movement of the source device. Barometer  606  can be configured to measure atmospheric pressure around the mobile device. 
     Camera/3D depth sensor  602  captures digital images and video and can include both forward-facing and rear-facing cameras. The 3D depth sensor can be any sensor capable of capturing 3D data or point clouds, such as a time of flight (TOF) sensor or LiDAR. 
     Communication functions can be facilitated through wireless communication subsystems  612 , which can include radio frequency (RF) receivers and transmitters (or transceivers) and/or optical (e.g., infrared) receivers and transmitters. The specific design and implementation of the wireless communication subsystem  612  can depend on the communication network(s) over which a mobile device is intended to operate. For example, architecture  600  can include communication subsystems  612  designed to operate over a GSM network, a GPRS network, an EDGE network, a Wi-Fi™ network and a Bluetooth™ network. In particular, the wireless communication subsystems  612  can include hosting protocols, such that the mobile device can be configured as a base station for other wireless devices. 
     Audio subsystem  605  can be coupled to a speaker  603  and one or more microphones  604  to facilitate voice-enabled functions, such as voice recognition, voice replication, digital recording and telephony functions. Audio subsystem  605  can be configured to receive voice commands from the user. 
     I/O subsystem  613  can include touch surface controller  617  and/or other input controller(s)  615 . Touch surface controller  617  can be coupled to a touch surface  618 . Touch surface  618  and touch surface controller  617  can, for example, detect contact and movement or break thereof using any of a plurality of touch sensitivity technologies, including but not limited to capacitive, resistive, infrared and surface acoustic wave technologies, as well as other proximity sensor arrays or other elements for determining one or more points of contact with touch surface  646 . Touch surface  618  can include, for example, a touch screen or the digital crown of a smart watch. I/O subsystem  613  can include a haptic engine or device for providing haptic feedback (e.g., vibration) in response to commands from processor or a digital signal processor (DSP)  622 . In an embodiment, touch surface  618  can be a pressure-sensitive surface. 
     Other input controller(s)  615  can be coupled to other input/control devices  616 , such as one or more buttons, rocker switches, thumb-wheel, infrared port and USB port. The one or more buttons (not shown) can include an up/down button for volume control of speaker  603  and/or microphones  604 . Touch surface  618  or other input control devices  616  (e.g., a button) can include, or be coupled to, fingerprint identification circuitry for use with a fingerprint authentication application to authenticate a user based on their fingerprint(s). 
     In one implementation, a pressing of the button for a first duration may disengage a lock of the touch surface  618 ; and a pressing of the button for a second duration that is longer than the first duration may turn power to the mobile device on or off. The user may be able to customize a functionality of one or more of the buttons. The touch surface  618  can, for example, also be used to implement virtual or soft buttons. 
     In some implementations, the mobile device can present recorded audio and/or video files, such as MP3, AAC and MPEG files. In some implementations, the mobile device can include the functionality of an MP3 player. Other input/output and control devices can also be used. 
     Memory interface  621  can be coupled to memory  623 . Memory  623  can include high-speed random access memory and/or non-volatile memory, such as one or more magnetic disk storage devices, one or more optical storage devices and/or flash memory (e.g., NAND, NOR). Memory  623  can store operating system  624 , such as the iOS operating system developed by Apple Inc. of Cupertino, Calif. Operating system  624  may include instructions for handling basic system services and for performing hardware dependent tasks. In some implementations, operating system  624  can include a kernel (e.g., UNIX kernel). 
     Memory  623  may also store communication instructions  625  to facilitate communicating with one or more additional devices, one or more computers and/or one or more servers, such as, for example, instructions for implementing a software stack for wired or wireless communications with other devices. Memory  623  may include graphical user interface instructions  626  to facilitate graphic user interface processing; sensor processing instructions  627  to facilitate sensor-related processing and functions; phone instructions  628  to facilitate phone-related processes and functions; electronic messaging instructions  629  to facilitate electronic-messaging related processes and functions; web browsing instructions  630  to facilitate web browsing-related processes and functions; media processing instructions  631  to facilitate media processing-related processes and functions; GNSS/Location instructions  632  to facilitate generic GNSS and location-related processes; and camera/3D depth sensor instructions  633  for capturing images (e.g., video, still images) and depth data (e.g., a point cloud). Memory  623  further includes spatial audio instructions  634  for use in spatial audio applications, including but not limited AR and immersive video applications. 
     Each of the above identified instructions and applications can correspond to a set of instructions for performing one or more functions described above. These instructions need not be implemented as separate software programs, procedures, or modules. Memory  623  can include additional instructions or fewer instructions. Furthermore, various functions of the mobile device may be implemented in hardware and/or in software, including in one or more signal processing and/or application specific integrated circuits. 
       FIG.  7    is a conceptual block diagram of headset software/hardware architecture  700  implementing the features and operations described in reference to  FIGS.  1 - 5   . In an embodiment, architecture  700  can includes system-on-chip (SoC)  701 , stereo loudspeakers  702   a ,  702   b  (e.g., ear buds, headphones, ear phones), battery protector  703 , rechargeable battery  704 , antenna  705 , filter  706 , LEDs  707 , microphones  708 , memory  709  (e.g., flash memory), I/O/Charge port  710 , IMU  711  and pushbuttons  712  for turning the headset on and off, adjusting volume, muting, etc. IMU  711  was previously described in reference to  FIGS.  1 - 5   , and includes, for example, a 3-axis MEMS gyro and a 3-axis MEMS accelerometer. 
     SoC  701  further includes various modules, such as a radio frequency (RF) radio (wireless transceiver) for wireless bi-directional communication with other devices, such as a source device  103 , as described in reference to  FIGS.  1 - 5   . SoC  701  further includes an application processor (AP) for running specific applications, memory (e.g., flash memory), central processing unit (CPU) for managing various functions of the headsets, audio codec for encoding/decoding audio, battery charger for charging/recharging rechargeable battery  704 , I/O driver for driving I/O and charge port  710  (e.g., a micro USB port), digital to analog converter (DAC) converting digital audio into analog audio and LED driver for driving LEDs  707 . Other embodiments can have more or fewer components. 
       FIG.  8    illustrates various reference frames and notation for relative pose tracking, according to an embodiment, as described more fully in Appendix A attached hereto. 
       FIG.  9    illustrates the geometry for a relative motion model used in headtracking, according to an embodiment, as described more fully in Appendix A attached hereto 
     The described features can be implemented advantageously in one or more computer programs that are executable on a programmable system including at least one programmable processor coupled to receive data and instructions from, and to transmit data and instructions to, a data storage system, at least one input device, and at least one output device. A computer program is a set of instructions that can be used, directly or indirectly, in a computer to perform a certain activity or bring about a certain result. A computer program can be written in any form of programming language (e.g., SWIFT, Objective-C, C#, Java), including compiled or interpreted languages, and it can be deployed in any form, including as a stand-alone program or as a module, component, subroutine, a browser-based web application, or other unit suitable for use in a computing environment. 
     While this specification contains many specific implementation details, these should not be construed as limitations on the scope of any inventions or of what may be claimed, but rather as descriptions of features specific to particular embodiments of particular inventions. Certain features that are described in this specification in the context of separate embodiments can also be implemented in combination in a single embodiment. Conversely, various features that are described in the context of a single embodiment can also be implemented in multiple embodiments separately or in any suitable sub combination. Moreover, although features may be described above as acting in certain combinations and even initially claimed as such, one or more features from a claimed combination can in some cases be excised from the combination, and the claimed combination may be directed to a sub combination or variation of a sub combination. 
     Similarly, while operations are depicted in the drawings in a particular order, this should not be understood as requiring that such operations be performed in the particular order shown or in sequential order, or that all illustrated operations be performed, to achieve desirable results. In certain circumstances, multitasking and parallel processing may be advantageous. Moreover, the separation of various system components in the embodiments described above should not be understood as requiring such separation in all embodiments, and it should be understood that the described program components and systems can generally be integrated together in a single software product or packaged into multiple software products. 
     As described above, some aspects of the subject matter of this specification include gathering and use of data available from various sources to improve services a mobile device can provide to a user. The present disclosure contemplates that in some instances, this gathered data may identify a particular location or an address based on device usage. Such personal information data can include location-based data, addresses, subscriber account identifiers, or other identifying information. 
     The present disclosure further contemplates that the entities responsible for the collection, analysis, disclosure, transfer, storage, or other use of such personal information data will comply with well-established privacy policies and/or privacy practices. In particular, such entities should implement and consistently use privacy policies and practices that are generally recognized as meeting or exceeding industry or governmental requirements for maintaining personal information data private and secure. For example, personal information from users should be collected for legitimate and reasonable uses of the entity and not shared or sold outside of those legitimate uses. Further, such collection should occur only after receiving the informed consent of the users. Additionally, such entities would take any needed steps for safeguarding and securing access to such personal information data and ensuring that others with access to the personal information data adhere to their privacy policies and procedures. Further, such entities can subject themselves to evaluation by third parties to certify their adherence to widely accepted privacy policies and practices. 
     In the case of advertisement delivery services, the present disclosure also contemplates embodiments in which users selectively block the use of, or access to, personal information data. That is, the present disclosure contemplates that hardware and/or software elements can be provided to prevent or block access to such personal information data. For example, in the case of advertisement delivery services, the present technology can be configured to allow users to select to “opt in” or “opt out” of participation in the collection of personal information data during registration for services. 
     Therefore, although the present disclosure broadly covers use of personal information data to implement one or more various disclosed embodiments, the present disclosure also contemplates that the various embodiments can also be implemented without the need for accessing such personal information data. That is, the various embodiments of the present technology are not rendered inoperable due to the lack of all or a portion of such personal information data. For example, content can be selected and delivered to users by inferring preferences based on non-personal information data or a bare minimum amount of personal information, such as the content being requested by the device associated with a user, other non-personal information available to the content delivery services, or publicly available information.

Metadata:
Filing Date: 20210616
Publication Date: 20230509
Grant Date: 20230509
Priority Date: 20200620
Inventors: TAM, MARGARET H.
TU, XIAOYUAN
SINGH ALVARADO, ALEXANDER
HOWELL, ADAM S.
Assignee: APPLE INC
CPC Classifications: [{"code": "H04M1/05", "inventive": true, "first": false, "tree": "[]"}, {"code": "H04S2420/01", "inventive": false, "first": false, "tree": "[]"}, {"code": "H04S2400/11", "inventive": false, "first": false, "tree": "[]"}, {"code": "G06V40/161", "inventive": true, "first": false, "tree": "[]"}, {"code": "G01C21/18", "inventive": true, "first": false, "tree": "[]"}, {"code": "H04S7/304", "inventive": true, "first": true, "tree": "[]"}, {"code": "H04S2400/11", "inventive": false, "first": false, "tree": "[]"}, {"code": "H04S2400/01", "inventive": false, "first": false, "tree": "[]"}, {"code": "G06F3/0346", "inventive": true, "first": false, "tree": "[]"}, {"code": "H04R5/033", "inventive": true, "first": false, "tree": "[]"}, {"code": "H04S7/304", "inventive": true, "first": true, "tree": "[]"}, {"code": "H04R2201/10", "inventive": false, "first": false, "tree": "[]"}, {"code": "G06F3/012", "inventive": true, "first": false, "tree": "[]"}, {"code": "H04S3/008", "inventive": true, "first": false, "tree": "[]"}, {"code": "H04S2400/01", "inventive": false, "first": false, "tree": "[]"}, {"code": "H04R1/1008", "inventive": true, "first": true, "tree": "[]"}, {"code": "H04S3/004", "inventive": true, "first": false, "tree": "[]"}, {"code": "G06F3/011", "inventive": true, "first": false, "tree": "[]"}, {"code": "H04S3/008", "inventive": true, "first": false, "tree": "[]"}, {"code": "H04S2420/01", "inventive": false, "first": false, "tree": "[]"}, {"code": "H04S3/004", "inventive": true, "first": false, "tree": "[]"}, {"code": "H04S2400/01", "inventive": false, "first": false, "tree": "[]"}, {"code": "H04S7/304", "inventive": true, "first": true, "tree": "[]"}, {"code": "H04S2400/11", "inventive": false, "first": false, "tree": "[]"}, {"code": "H04R5/033", "inventive": true, "first": false, "tree": "[]"}]
Family ID: 78912591