To promote the Secretary-General 's UNiTE campaign , the United Nations office in Azerbaijan launched a social media action to disseminate information about the new UNiTE ribbon as a symbol of ending violence against women and girls . A number of the Department 's field offices promoted the initiative of the United Nations Entity for Gender Equality and the Empowerment of Women ( UN-Women ) of proclaiming the 25th day of every month as `` Orange Day '' , with the slogan `` Wear orange to say no to violence against women and girls '' .