The program is a rural home visiting , early stimulation and parenting initiative , which was designed to provide enrichment to young children and their parents , through training and deployment of a cadre of young ` Rovers ' . The program is administered by the Rural Family Support Organization ( RuFamSo ) , an NGO that focuses primarily on rural development and is funded by UNICEF Jamaica , the Bernard van Leer Foundation and the Environmental Foundation of Jamaica ( Evaluation Report 2005 ) .