Countries could be assisted in their efforts by various international initiatives such as the Roadmap for Recovery that the UNWTO put in place in 2008 to address the global economic crisis and promote tourism as primary vehicle for job creation and a green transformation of the economy . Similarly , through its programme on Sustainable Tourism for the Elimination of Poverty ( ST-EP ) UNWTO had identified 150 technical cooperation projects that it hoped to assist , some 40 of which were finalized last year .