The approach of the broadband initiative , which the Organization planned to present to the World Summit on the Information Society , was to encourage industry to participate along with Governments in offering services to underserved areas . The incentives to do so involved three elements that satellite companies might find attractive : the first element was a 1-gigahertz ( GHz ) block of spectrum that would be made available worldwide by ITU ; the second was a global standard for terminal equipment ; and the third was a pro-competitive and harmonized regulatory framework in countries that participated in the initiative .