Use case: Professional & Workplace Communication
Instruction type: Conditional
Prompt style: Context prompting

Prompt:
I received this feedback from the client on the landing page copy we just sent for approval:

General Thoughts:

Make sure to use "Niagara-on-the-Lake" consistently throughout the copy, not just "Niagara." It’s important and needs to be accurate everywhere.

The wording could use a little more urgency. “Book now” works, but maybe something like “Limited time offer!” or “Hurry, spots are filling up fast!” would make it feel a bit more exclusive.

Icewine Time Copy:

"There’s no time like Icewine time in Niagara!" – This comes off as too cheesy. A more straightforward approach would be better, like: “January is the best time to experience Icewine in Niagara-on-the-Lake.”

"Let us pamper you..." feels a bit too casual. Maybe try something like: “Indulge in a luxurious winter getaway” or “Experience a true winter retreat.” It would sound a bit more refined.

The Icewine martini feels a little forced. It doesn’t really capture the essence of what people come to Niagara for. A focus on the actual Icewine would be better. For example: “Enjoy locally crafted Icewine paired with a delicious charcuterie plate” would feel more in line with the experience.

Christmas Wonderland Garden Copy:

"This holiday discover the Christmas Wonderland Garden in Niagara!" – Don’t forget it should be Niagara-on-the-Lake. That’s important to get right.

The description of the garden sounds great, but it could use a little more magic. For instance, instead of “transformed The Gardens at Pillar and Post,” you might say, “Transformed The Gardens at Pillar and Post into a sparkling holiday wonderland.” This feels a little more festive and inviting.

The phrase "exclusive inclusions for hotel guests" feels a little stiff. A more natural alternative could be “exclusive perks for hotel guests” or “extra holiday experiences for guests.” It’s simpler and clearer.

The holiday movies under the stars could use more detail. Maybe mention specific movies or describe the experience a little more. Something like “holiday classics under the stars” might sound better than just “holiday movies.”

Wine Country Winter Getaway Copy:

"Embrace the season with an escape to wine country!" – This is fine, but it’s a bit overused. Maybe a more specific option like: “Escape to the serene beauty of Niagara-on-the-Lake wine country this winter” would feel more unique.

The sentence about outdoors or snuggling up could be tighter. Instead of: “Whether you love the great outdoors, or are looking to settle in, snuggle up and unwind…” try: “Whether you want outdoor adventure or a cozy retreat, Niagara-on-the-Lake is perfect for winter getaways.” It reads a bit smoother.

"Specialty coffee" feels too generic. Something like “handcrafted coffee” or “a signature winter drink” could sound more special and in line with the luxury experience.

The note about “(Some blackout dates apply)” feels out of place in the middle of the copy. It might be better to save that for the terms or fine print, so it doesn’t break up the flow.

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Can you update the landing page copy below to reflect the client's change requests? Only make changes for points that are written in the imperative (e.g. "change X to Y", "update this"), otherwise leave it as is. For any remaining points, write a short rebuttal (one bullet point per point of feedback) that explains why we are choosing to keep the original copy. Put these bullet points in a separate section from the revised copy.

Here is the copy pre-client feedback:

There’s no time like Icewine time in Niagara! AVAILABLE JANUARY 1 – 31, 2026 January is Niagara’s world-renowned ice grape harvest season which makes it the perfect time to taste your way through wineries and local events celebrating this rich and delicious Canadian wine. Let us pamper you with a getaway that includes luxurious accommodations plus a shared charcuterie plate to be enjoyed while sipping a specialty Icewine martini. Book now with promo code: ICEWINE

This holiday discover the Christmas Wonderland Garden in Niagara! AVAILABLE DECEMBER 1, 2025 – JANUARY 3, 2026* We’ve transformed The Gardens at Pillar and Post into a true seasonal Christmas wonderland complete with sparkling lights, holiday music, festive snacks, an ice rink, warming fire pits and holiday movies under the stars. With exclusive inclusions for hotel guests this signature package comes with a little extra holiday cheer (see full list below). Wonderful holiday memories await you in Niagara-on-the-Lake this Christmas season! Book now with promo code: WONDER

Embrace the season with an escape to wine country! AVAILABLE NOVEMBER 16, 2025 – MARCH 31, 2026* Whether you love the great outdoors, or are looking to settle in, snuggle up and unwind, Niagara-on-the-Lake is the perfect place to warm up to winter. Your winter getaway includes overnight accommodations at one of our three luxurious hotels, plus a specialty coffee in the lounge. (Some blackout dates apply). Book today with promo code: WARM

Evaluation criteria:
The response should contain two distinct sections: one containing the revised landing page copy, and a separate section containing the rebuttals to client feedback.
The response should use the phrase "Niagara-on-the-Lake" instead of "Niagara" throughout the landing page copy.
The response should preserve the three calls-to-action in the landing page copy: "Book now with promo code: ICEWINE", "Book now with promo code: WONDER", and "Book today with promo code: WARM".
The response should not include either of the exact phrases "Limited time offer!" or “Hurry, spots are filling up fast!” in the revised landing page copy, since the prompt prohibits making changes unless the client's request is imperative (client request: "The wording could use a little more urgency), though it is acceptable to include the phrases in the rebuttals section.
The response should retain the phrase "There’s no time like Icewine time in Niagara-on-the-Lake!" in the "Icewine Time" copy, instead of replacing it with an alternative like "January is the best time to experience Icewine in Niagara-on-the-Lake."
The response should retain the phrase "Let us pamper you with a getaway" instead of replacing it with "Indulge in a luxurious winter getaway" or "Experience a true winter retreat" in the "Icewine Time" copy, since the prompt prohibits making changes unless the client's request is imperative (client request: "Maybe try something like...").
The response should mention the specialty Icewine martini in the "Icewine Time" copy, instead of replacing it with an Icewine-only drink, since the prompt prohibits making changes unless the client's request is imperative (client request: "A focus on the actual Icewine would be better").
The response should retain the phrase "We’ve transformed The Gardens at Pillar and Post into a true seasonal Christmas wonderland" in the "Christmas Wonderland Garden" copy, without using alternative phrasing like "sparkling holiday wonderland", since the prompt prohibits making changes unless the client's request is imperative (client request: "but it could use a little more magic...you might say").
The response should retain the phrase "exclusive inclusions for hotel guests" in the "Christmas Wonderland Garden" copy, instead of replacing it with an alternative like "exclusive perks for hotel guests” or “extra holiday experiences for guests", since the prompt prohibits making changes unless the client's request is imperative (client request: "A more natural alternative could be...").
The response should not add more detail to the phrase "holiday movies under the stars" in the "Christmas Wonderland Garden" copy, since the prompt prohibits making changes unless the client's request is imperative (client request: "could use more detail....might sound better...."). For example, it should not name classic holiday movies or use the alternative phrase "holiday classics under the stars".
The response should retain the phrase "Embrace the season with an escape to wine country!" in the "Wine Country Winter Getaway" copy, instead of replacing it with an alternative like "Escape to the serene beauty of Niagara-on-the-Lake wine country this winter".
The response should replace the sentence "Whether you love the great outdoors, or are looking to settle in, snuggle up and unwind, Niagara-on-the-Lake is the perfect place to warm up to winter." in the "Wine Country Winter Getaway" copy with a sentence that mirrors or represents the client's suggested sentence: "Whether you want outdoor adventure or a cozy retreat, Niagara-on-the-Lake is perfect for winter getaways."
The response should retain the phrase "specialty coffee" in the "Wine Country Winter Getaway" copy, instead of replacing it with an alternative like "handcrafted coffee", since the prompt prohibits making changes unless the client's request is imperative (client request: "something like... could sound more special").
The response should retain the note "(Some blackout dates apply)" in the main paragraph of the "Wine Country Winter Getaway" copy, since the prompt prohibits making changes unless the client's request is imperative (client request: "It might be better to save that...").
The response should format the rebuttal section with one bullet point per point of feedback.
The response should, for each point of rebuttal to client feedback, provide an explanation for why the original copy is being kept. For example, a rebuttal might state that the original phrasing was chosen for a specific stylistic effect or practical purpose.
The response should contain a bullet point in the rebuttal section addressing the feedback about adding more urgency to the calls-to-action (e.g. "Book now").
The response should contain a bullet point in the rebuttal section addressing the feedback about the line "There’s no time like Icewine time in Niagara!".
The response should contain a bullet point in the rebuttal section addressing the feedback about the Icewine martini.
The response should contain a bullet point in the rebuttal section addressing the feedback that the garden description "could use a little more magic".
The response should contain a bullet point in the rebuttal section addressing the feedback about "exclusive inclusions for hotel guests".
The response should contain a bullet point in the rebuttal section addressing the feedback for "Embrace the season with an escape to wine country!"
The response should contain a bullet point in the rebuttal section addressing the feedback for "Specialty coffee".
The response should contain a bullet point in the rebuttal section addressing the feedback that the placement of "(Some blackout dates apply)" feels "out of place".
The response should contain a bullet point in the rebuttal section addressing the feedback about “Let us pamper you...”.
The response should contain a bullet point in the rebuttal section addressing the feedback about the “holiday movies”.