# Master Networking: Tips & Strategies for Success

![Networking](https://www.investopedia.com/thmb/G5H8epAD2VooUEqgfq-AKyeNRzo=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/networking-Final-77a45edc6a2447ada51cb38929b69cbd.jpg)

*— Investopedia / Julie Bang*

> **Definition**
>
> Networking is the process of exchanging information and ideas among professionals to expand their connections, discover job opportunities, and stay informed about industry developments.

## What Is Networking?

Networking is the exchange of information and ideas among people with a common profession or special interest, often in an informal social setting. Professionals use networking to expand their circles of acquaintances, find out about job opportunities in their fields, and increase their awareness of news and developments in their fields.

Networking is one of the main benefits of joining a professional organization or attending a trade fair or convention. However, networking most often occurs spontaneously when two or more like-minded professionals cross paths. Online platforms such as LinkedIn also provide networking opportunities for professionals.

### Key Takeaways

*   Networking involves exchanging information and ideas, primarily within a shared interest group, to build professional relationships and remain informed about industry developments.  
    
*   Engaging in networking can lead to discovering new job opportunities and forming strategic partnerships, thus significantly boosting one's business or career prospects.  
    
*   With the rise of platforms like LinkedIn, online networking allows professionals to connect globally, share expertise, and cultivate a professional presence without geographical constraints.  
    
*   Effective networking isn't just about personal gain—it involves a mutual exchange of information and assistance, fostering a community that can benefit all members.  
    

## Understanding Effective Networking Practices

People generally join networking groups based on a single common point of interest that all members share. The most obvious is a professional affiliation, such as stockbrokers or social workers. Many find effective networking opportunities in a college alumni group, a church or synagogue social group, or a private club.

For professionals, the best networking opportunities may occur at trade shows, seminars, and conferences, which attract a large crowd of like-minded individuals. Networking helps a professional keep up with current events in the field and [develop relationships](https://www.investopedia.com/articles/pf/12/who-we-know.asp) that may boost future business or employment prospects.

Needless to say, it also provides opportunities to [help other people find jobs](https://www.investopedia.com/financial-edge/0711/9-different-ways-to-find-a-new-job.aspx), make connections, and catch up on the news.

Business owners network to develop relationships with people and companies they may do business with in the future. These connections help them establish rapport and trust among people in their communities.

Successful business networking involves regularly following up with contacts to exchange valuable information that may not be readily available outside the network.

> **Important**
>
> Business owners and entrepreneurs often join their local Chamber of Commerce to promote their business interests and assist others in the community in doing the same.

## Leveraging Online Platforms for Networking

Professional networking platforms such as [LinkedIn](https://www.investopedia.com/articles/financial-advisor/111116/4-ways-connect-clients-linkedin.asp) provide an online location for people to engage with other professionals, join groups, post blogs, and share information. And, of course, they provide a place to [post a resume](https://www.investopedia.com/financial-edge/0212/top-skills-you-need-on-your-resume.aspx), search for jobs, or identify job candidates.

These days, a [business-to-business](https://www.investopedia.com/terms/b/btob.asp) (B2B) customer pipeline can be developed almost entirely through the use of a social networking site. Online networking forums allow professionals to demonstrate their knowledge and connect with like-minded people.

LinkedIn is the largest professional network, but there are many others. Some cater to particular subsets of people, such as Black Business Women Online. Others, such as Meetup, try to combine online networking, real-world networking, and video conferences.

> **Fast Fact**
>
> The term computer networking refers to linking multiple devices to share information and software resources in an immediate way.

## Key Strategies for Successful Networking

Given the growing number of networking opportunities available to people looking to start or advance their careers, it's important to take some time to explore your options before committing to a specific networking group.

A new business owner or job seeker may want to join many networks, but targeting time and effort toward groups that fit specific needs and interests is more effective. Many networking organizations host meet-and-greet events for prospective members.

Once you join a networking group, it's important to become a contributing member. Effective networking means not only pursuing personal goals but also offering value to other members.

Networking can help you identify opportunities for collaboration, strategic [joint ventures](https://www.investopedia.com/terms/j/jointventure.asp), partnerships, and new areas to expand your business.

## How Can I Network Efficiently?

Take the time to explore your options before committing to a specific networking group. Target your time and effort to the group that best fits your needs and interests.

Remember, networking is a process of give and take. Don't just jump in when you're looking for a job. Be generous about sharing tips, recommendations, and insights that benefit others in the group.

## Why Is Networking Useful?

Networking helps a professional keep up with current events in the field. It develops relationships that may lead to business or employment prospects. At its best, it achieves this in a relaxed social environment.

## What Is Online Networking?

Sites such as LinkedIn provide a platform for people to engage with other professionals, join groups, post blogs, and share information. And, of course, they provide a place to post a resume that will be seen by prospective employers. Online networking forums allow professionals to share their knowledge and connect with like-minded people.

## The Bottom Line

To advance in your chosen profession and industry, it's essential to network for both personal and professional connections, as you can learn both from and with others and discover new opportunities. Additionally, you'll be able to stay informed of industry trends and updates that can help you remain competitive.

You don't have to be an extrovert to create or join a professional social network. You just need an interest in sharing information and ideas among like-minded people. Over time, you'll find that it expands the circle of people that you can rely on to help you professionally, and that you can help in turn.  

> **Article Sources**
>
> 1.  LinkedIn. "[About LinkedIn](https://about.linkedin.com/)."