# Understanding Pre-IPO Placements: Definition, Process & Alibaba Example

## What Is a Pre-IPO Placement?

A pre-initial public offering (IPO) placement involves the private sale of large share blocks before a stock is publicly listed. This strategic move helps young companies raise funds and mitigate risks associated with their market debut. Typically, institutional investors, like [private equity](https://www.investopedia.com/terms/p/privateequity.asp) firms and [hedge funds](https://www.investopedia.com/terms/h/hedgefund.asp), purchase these shares at a discount. Although risky, this discount compensates for potential uncertainties. Pre-IPO placements, mostly restricted to high-net-worth individuals, often prevent quick sales with lock-up periods, ensuring stable stock performance initially.

### Key Takeaways

*   A pre-IPO placement involves selling large blocks of a company's stock privately before it goes public, typically at a discount.
*   These pre-IPO placements are mainly available to institutional investors like private equity firms or high-net-worth individuals.
*   Such placements provide companies with necessary funds and reduce the risks associated with an IPO not meeting anticipated success.
*   Investors benefit from the possibility of buying shares at a lower rate, albeit with significant uncertainty and potential lock-up periods.

## The Mechanics of Pre-IPO Placement

From the perspective of a young company, a pre-IPO placement is a way to raise money before going public. It also is a way to offset the risk that the IPO price will prove to be optimistic, and the price will not go up immediately after it opens. These private sales often involve institutional investors who help the company with governance and preparation for the IPO.

Buyers may get a discount from the expected IPO price, but the actual market value is uncertain. In fact, the purchase is typically made without a prospectus and with no guarantee that the public listing will occur. The [discounted price](https://www.investopedia.com/terms/d/discountrate.asp) is compensation for this uncertainty.

Few individual investors participate in pre-IPO placements, which are usually limited to a specific group by the IRS. These investors are [high-net-worth individuals](https://www.investopedia.com/terms/h/hnwi.asp) with advanced financial market knowledge.

The company wants to prevent private buyers from immediately selling shares if stock prices soar after the exchange opens. To prevent this, a [lock-up period](https://www.investopedia.com/terms/i/ipolockup.asp) is generally attached to the placement, preventing the buyer from selling shares in the short-term.

## Case Study: Alibaba's Pre-IPO Success

Plenty of investors were excited about the impending IPO of [Alibaba Group](https://www.investopedia.com/articles/investing/121714/how-does-alibaba-make-money-simple-guide.asp), the e-commerce conglomerate based in China, when it announced it would be listed on the [New York Stock Exchange](https://www.investopedia.com/terms/n/nyse.asp) as BABA in September 2014.

In advance of its public debut, Alibaba opened up a pre-IPO placement for large funds and wealthy private investors. One of the buyers was Ozi Amanat, a venture capitalist based in Singapore. He purchased a block of $35 million of pre-IPO shares at a price below $60 per share and then allocated the shares among Asian investors who had ties to his fund, K2 Global.

> **Important**
>
> Pre-IPO placements are generally open only to high-net-worth individuals with a sophisticated knowledge of the financial markets.

By early November 2020, it traded above $276 per share.

You might suspect that Alibaba's management regretted that pre-IPO placement. However, the money paid by Amanat and other investors ensured that the company had adequate funding before its IPO and mitigated the risk for Alibaba that the IPO would not be as successful as the company hoped. And it certainly worked out well for Amanat's clients.

## The Bottom Line

A pre-IPO placement offers companies a strategic way to raise capital and manage risks before a public listing. By selling shares to large institutional investors at a discounted price, companies like Alibaba can ensure funding stability and involve experienced investors in governance. However, for investors, these placements come with risks, including uncertainty about the eventual public trading price and the lack of guarantees for an IPO.

Understanding the intricacies of pre-IPO placements, including the potential for lock-up periods, is essential for investors considering this option.