# Net Present Value (NPV) Rule: Definition, Use, and Example

> **Definition**
>
> The net present value rule refers to a company only investing in a project that has a positive net present value.

## What is the Net Present Value Rule?

The net present value rule is the idea that company managers and investors should only invest in projects or engage in transactions that have a positive [net present value](https://www.investopedia.com/terms/n/npv.asp) (NPV). They should avoid investing in projects that have a negative net present value. It is a logical outgrowth of net present value theory.

![Net Present Value](https://www.investopedia.com/thmb/QbByzAsmIpPlp5h0K3B8I3t8AIw=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/npv-rule.asp-final-b5079630617a4938af59f6ace6e287f6.png)

*— Investopedia / Theresa Chiechi*

## Understanding the Net Present Value Rule

According to the net present value theory, investing in something that has a net present value greater than zero should logically increase a company's [earnings](https://www.investopedia.com/terms/e/earnings.asp). In the case of an investor, the investment should increase the [shareholder](https://www.investopedia.com/terms/s/shareholder.asp)'s wealth. Companies may also participate in projects with neutral NPV when they are associated with [future intangible and currently immeasurable benefits](https://www.investopedia.com/terms/n/npvgo.asp) or where they enable ongoing investments to happen.

Although most companies follow the net present value rule, there are circumstances where it is not a factor. For example, a company with significant [debt](https://www.investopedia.com/terms/d/debt.asp) issues may abandon or postpone undertaking a project with a positive NPV. The company may take the opposite direction as it redirects capital to resolve an immediately pressing debt issue. Poor [corporate governance](https://www.investopedia.com/terms/c/corporategovernance.asp) can also cause a company to ignore or miscalculate NPV.

## How the Net Present Value Rule is Used

Net present value, commonly seen in [capital budgeting](https://www.investopedia.com/terms/c/capitalbudgeting.asp) projects, accounts for the [time value of money](https://www.investopedia.com/terms/t/timevalueofmoney.asp) (TVM). The time value of money is the idea that future money has less value than presently available capital, due to the earnings potential of the present money. A business will use a [discounted cash flow](https://www.investopedia.com/terms/d/dcf.asp) (DCF) calculation, which will reflect the potential change in wealth from a particular project. The computation will factor in the time value of money by discounting the projected cash flows back to the present, using a company's [weighted average cost of capital](https://www.investopedia.com/terms/w/wacc.asp) (WACC). A project or investment's NPV equals the present value of net cash inflows the project is expected to generate, [minus the initial capital required](https://www.investopedia.com/ask/answers/101615/do-you-include-working-capital-net-present-value-npv.asp) for the project.

During the company's decision-making process, it will use the net present value rule to [decide whether to pursue a project](https://www.investopedia.com/ask/answers/06/npvdisadvantages.asp), such as an acquisition. If the calculated NPV of a project is negative (< 0), the project is expected to result in a net loss for the company. As a result, and according to the rule, the company should not pursue the project. If a project's NPV is positive (> 0), the company can expect a profit and should consider moving forward with the investment. If a project's NPV is neutral (= 0), the project is not expected to result in any significant gain or loss for the company. With a neutral NPV, management uses non-monetary factors, such as intangible benefits created, to decide on the investment.