# ICO Explained: What It Is and Successful Examples

## What Is an Initial Coin Offering (ICO)?

An initial coin offering (ICO) is the cryptocurrency industry’s equivalent of an initial public offering (IPO). A company seeking to raise money to create a new blockchain app or service with a cryptocurrency can launch an ICO as a way to raise funds.

Interested investors can buy into an initial coin offering to receive a new cryptocurrency issued by the company. This token may have some utility related to the product or service that the company is offering or represent a stake in the company or project.

> **Important**
>
> In many cases, ICOs are security offerings and need to be registered. However, they may not need to register under certain circumstances. Rule 504 of Regulation D does allow companies to offer and sell up to $10 million in securities in a 12-month period if they have filed Form D after first selling their securities. Coin issuers who sell coins to investors as securities can do so legally if they comply with this rule. You can check the SEC's EDGAR database to see if a company has filed its form.

### Key Takeaways

*   An Initial Coin Offering (ICO) is a method used by companies to raise funds for new blockchain projects by offering their own cryptocurrency as a type of investment, similar to a stock offering in an IPO.
*   While anyone can launch an ICO, they are largely unregulated and thus come with significant risks, making it crucial for investors to rigorously research the project and verify its legitimacy.
*   ICOs can be especially vulnerable to fraud, as seen in several high-profile scams, so it's vital to check registrations and validate project teams with credible histories in the blockchain space.
*   In contrast to IPOs, ICOs face less regulatory scrutiny, particularly in the U.S., where they must pass the Howey Test to determine if they are subject to securities regulation.
*   Major past ICOs like Ethereum have successfully raised millions, though potential investors should remain aware of both the lucrative potential and the high risks involved.

![Initial Coin Offering (ICO)](https://www.investopedia.com/thmb/P82AbdVP6nw8E_a900ynqGQ91Lk=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/Initial-Coin-Offering-86a0862693634b4fa33db9a43b76088a.jpg)

*— Eliana Rodgers / Investopedia*

## Structuring and Conducting an ICO

When a cryptocurrency project wants to raise money through an ICO, [the project organizers’](https://www.investopedia.com/financial-advisor-guide-to-initial-coin-offerings-8401311) first step is determining how they will structure the coin. ICOs can be structured in a few different ways, including:

*   **Static supply and static price**: A company can set a specific funding goal or limit, which means that each token sold in the ICO has a preset price, and the total token supply is fixed.
*   **Static supply and dynamic price**: An ICO can have a static supply of tokens and a dynamic funding goal—this means that the amount of funds received in the ICO determines the overall price per token.
*   **Dynamic supply and static price**: Some ICOs have a dynamic token supply but a static price, meaning that the amount of funding received determines the supply.

These three different types of ICOs are illustrated below:

![Image](https://www.investopedia.com/thmb/6mIALiNW6-AqTkbwShy_pNFCP1w=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/dotdash_Final_Initial_Coin_OfferingICO_2020-01-f7519afb7b28440fb0250cbbf51a74d0.jpg)

*— Image by Sabrina Jiang © Investopedia 2022*

### The Role of White Papers in ICOs

Alongside structuring the ICO, the crypto project usually creates a pitchbook—called a [white paper](https://www.investopedia.com/terms/w/whitepaper.asp) in the crypto industry—that it makes available to potential investors via a new website dedicated to the token. The promoters of the project use their white paper to explain important information related to the ICO:

*   What the project is about
*   The need that the project would fulfill upon completion
*   How much money the project needs
*   How many of the virtual tokens the founders will keep
*   What type of payment (which currencies) will be accepted
*   How long the ICO campaign will run

The project releases the white paper as part of its ICO campaign, which it designs to encourage enthusiasts and supporters to buy some of the project’s tokens. Investors can generally use [fiat](https://www.investopedia.com/terms/f/fiatmoney.asp) or digital currency to buy the new tokens, and it’s increasingly common for investors to pay using other forms of crypto, such as Bitcoin or Ethereum. These newly issued tokens are similar to shares of stock sold to investors during an IPO.

### Post-ICO Fund Management

If the money raised in an ICO is less than the minimum amount required by the ICO’s criteria, the funds may be returned to the project’s investors. The ICO would then be deemed unsuccessful. If the funding requirements are met within the specified period, the money raised is spent in pursuit of the project’s goals.

### Navigating ICO Launch Requirements

Anyone can launch an ICO. However, regulators in the U.S. and other developed nations monitor ICOs closely to ensure they are registered if necessary.

But this still means that someone might do whatever it takes to make you believe they have a legitimate ICO, including fake registration, approval letters, emails, or forms of communication that might fool someone. Of all the possible funding avenues, an ICO is probably one of the easiest to set up as a scam.

While anyone can launch an ICO, it's not always advisable. If you're thinking about starting one, consider whether it will truly benefit your business. You'll likely need to go through the process of registering a security with the SEC.

### How to Evaluate and Invest in ICOs

If you're interested in a new ICO, conduct thorough research. Start by verifying if the [people behind the IC](https://www.investopedia.com/articles/forex/042315/beware-these-five-bitcoin-scams.asp) are genuine and accountable. Next, investigate the project leads’ history with crypto and [blockchain](https://www.investopedia.com/terms/b/blockchain.asp). If it seems that the project doesn’t involve anyone with relevant, easily verified experience, the scam alarms in your head should start ringing.

## Spotting Legitimate ICOs and Avoiding Scams

 ICO activity declined significantly in 2019, partly due to their legal ambiguity. Although you can research and find ICOs to invest in, keeping up with all of them can be challenging. If you're interested, you can research and find ICOs in which to participate, but there is no surefire way to stay abreast of all the latest initial coin offerings. Websites such as [TopICOlist.com](https://topicolist.com/) compare different ICOs.

Check registered cryptocurrency exchanges for newly listed coins. Since they typically vet coins before listing, this step adds a layer of safety.

Cryptocurrency aggregators can also help you identify potential scams or real opportunities. Aggregators do not vet new cryptocurrencies; they are only informational in nature. Many will provide links to the project's Gihub pages, websites, and social media pages and discuss issues the project is attempting to solve.

If there is no section dedicated to describing a coin and no readily available information on websites other than nonsensical phrases like "teh dankest cornur of teh interwebs where teh perfict hooman specinem gathur," you might want to pass.

> **Important**
>
> The U.S. Securities and Exchange Commission (SEC) can intervene in an ICO if necessary. For example, after the creator of Telegram raised $1.7 billion in an ICO in 2018 and 2019, the SEC filed an emergency action and obtained a temporary restraining order, alleging illegal activity on the part of the development team. In March 2020, the U.S. District Court for the Southern District of New York issued a preliminary injunction. Telegram was ordered to return $1.2 billion to investors and pay a civil penalty of $18.5 million.

Investing in an ICO always carries risk, including scams. However, you can take additional steps to avoid fraudulent ICOs:

*   Make sure that project developers can clearly define their goals. [Successful ICOs](https://www.investopedia.com/tech/most-successful-icos-all-time/) typically have straightforward, understandable white papers with clear, concise goals.
*   Look for transparency. Investors should expect 100% transparency from a company launching an ICO.
*   Review the ICO's terms and conditions. Because regulators and issuers are still figuring out how this process should work, you're responsible for ensuring that an ICO is legitimate.
*   Ensure that ICO funds are stored in an [escrow](https://www.investopedia.com/terms/e/escrow.asp) wallet. This type of wallet requires multiple access keys, which provides useful protection against scams.

Some ICOs require investments in other cryptocurrencies, meaning you may need to buy these coins first.

### Understanding ICO Hype and Celebrity Endorsements

ICOs can generate a substantial amount of hype, and there are numerous sites online where investors gather to discuss new opportunities. Famous actors, entertainers, or other individuals with an established presence, like Steven Seagal, have also encouraged their followers or fans to invest in a hot new ICO. However, the SEC released a warning to investors stating that it is illegal for celebrities to use social media to endorse ICOs without disclosing any compensation they received.

Boxing superstar Floyd Mayweather Jr. and music mogul DJ Khaled once promoted Centra Tech, an ICO that raised $30 million at the end of 2017. Centra Tech was ultimately deemed a scam in court, resulting in the two celebrities settling charges with U.S. regulators, plus three Centra Tech founders pleading guilty to ICO fraud.

You should always familiarize yourself with cryptocurrency and understand everything about an ICO before participating. Because fake ICOs are caught rather than prevented, prospective investors should exercise extreme caution when investing.

## Initial Coin Offering (ICO) vs. Initial Public Offering (IPO)

Initial public offerings (IPOs) must follow a very structured process that includes marketing, roadshows, brochures, and capital investment by the company itself. The process informs investors and entices them to purchase shares after they are publicly listed and begin trading on public exchanges.

In many jurisdictions, creating a cryptocurrency is not illegal. However, if it meets the criteria set by whatever test regulators in each country use, it will likely be considered a security in that country, thus becoming an ICO. In the U.S., the Howey Test is used. If a coin issue meets the criteria of this test, the SEC will consider it an unregistered security sale and force compliance.

> **Tip**
>
> The Howey Test is not something only the SEC can use. Look an ICO over for yourself—if a project requires an investment of money in a common enterprise with the expectation of profits from the work of others, it is an investment contract, no matter what it is labeled. If the project's management doesn't treat it as one, it's likely not an investment worth your money. However, there are circumstances where it might not be a scam, but it's best to let others find out unless you have money to spare.

## Examples of Initial Coin Offerings

Ethereum’s ICO in 2014 is an early, prominent example of an initial coin offering. The Ethereum ICO raised $18 million over 42 days.

In another example, during a one-month ICO ending in March 2018, Dragon Coin raised about $320 million. Also, in 2018, the company behind the EOS platform shattered Dragon Coin’s record by raising a whopping $4 billion during a yearlong ICO. 

The first instance of the SEC cracking down on an ICO occurred on Dec. 11, 2017, when the agency halted an ICO by Munchee, a California company with a food review app. Munchee was attempting to raise money to create a cryptocurrency that would work within the app to order food. The SEC issued a cease-and-desist letter, treating the ICO as an unregistered securities offering.

## How Does an Initial Coin Offering Work?

ICOs generally release a whitepaper describing how a company will issue a coin and how it intends to use any funds raised. The whitepaper is similar to a pitchbook. More trustworthy ICOs will have a long background of development, notable contributors, a community following it, and be active on social media with non-coin-hyping posts.

## What Is the Meaning of ICO?

An initial coin offering is the first attempt by a group or company to raise funds for a blockchain and cryptocurrency project.

## What's the Difference Between an IPO and ICO?

An initial public offering is when a company lists its stock on a public exchange. An ICO is an attempt by a small private company or group to raise funds for their project by issuing cryptocurrency.

## The Bottom Line

Initial coin offerings (ICOs) are opportunities for investors to speculate on a new cryptocurrency or blockchain project. It's important to be cautious when investing in an ICO—although they have been very profitable in the past, many unscrupulous people are trying to take advantage of less cautious investors with fake offerings.

Before buying into an ICO, do your homework and investigate everything you can find about the developers, the project, how the coin is used in the blockchain, and the blockchain's purpose.

> **Article Sources**
>
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>     
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>     
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>     
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>     
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>     
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