C olor Fastness  Since the arrival of detergents with bleach and bleach alternatives, color fading has been a concern of many launderers; various brands have accordingly begun to claim color hold bleaching or even that they brighten brights while whitening whites.
Detergent manufacturers take advantage of the concerns of their buyers to market their products.
mnli hypothesis: Detergent manufacturers take advantage of the concerns of their buyers to market their products. premise: C olor Fastness  Since the arrival of detergents with bleach and bleach alternatives, color fading has been a concern of many launderers; various brands have accordingly begun to claim color hold bleaching or even that they brighten brights while whitening whites.