Even during the 1950s, the height of American conformism, women consistently ranked advice from mothers, sisters, and friends as more likely to drive their buying decisions than advertising.
Women are most influenced by advice from their moms.
mnli hypothesis: Women are most influenced by advice from their moms. premise: Even during the 1950s, the height of American conformism, women consistently ranked advice from mothers, sisters, and friends as more likely to drive their buying decisions than advertising.