Of these bits of academic immortality, Black-Scholes is probably the most widely used by nonacademics, so they have made a good buy on the formula's fame value.
Nonacademics most frequently utilize Black-Scholes, a little academic immortality. 
mnli hypothesis: Nonacademics most frequently utilize Black-Scholes, a little academic immortality.  premise: Of these bits of academic immortality, Black-Scholes is probably the most widely used by nonacademics, so they have made a good buy on the formula's fame value.