The apparent going premium of 50 percent for a targeted ad on the Internet suggests that Internet advertising may be as likely to reduce total ad spending as to increase it.
The going premium for a targeted Internet ad is 30%
mnli hypothesis: The going premium for a targeted Internet ad is 30% premise: The apparent going premium of 50 percent for a targeted ad on the Internet suggests that Internet advertising may be as likely to reduce total ad spending as to increase it.