Pick a great basketball role model, put him on a pedestal, and let the financial chips fall where they may.
A basketball star as an endorser is a sure way to make a lot of money for your business. 
mnli hypothesis: A basketball star as an endorser is a sure way to make a lot of money for your business.  premise: Pick a great basketball role model, put him on a pedestal, and let the financial chips fall where they may.