What we'd all like to believe, of course, is that an advertising agency is ideally placed to resist commoditization, because its main asset is the imagination of its staff, something that cannot be duplicated.
An advertising agency must resist commodtization.
mnli hypothesis: An advertising agency must resist commodtization. premise: What we'd all like to believe, of course, is that an advertising agency is ideally placed to resist commoditization, because its main asset is the imagination of its staff, something that cannot be duplicated.