One reason the sign has achieved world domination is because the letters' height-to-width ratio approximates the Golden Section--1-to-1.
The letters on the sign are much taller than they are wide.
mnli hypothesis: The letters on the sign are much taller than they are wide. premise: One reason the sign has achieved world domination is because the letters' height-to-width ratio approximates the Golden Section--1-to-1.