This sends a powerful message to potential new recruits that the position is important enough to the organization that it warrants senior executive attention.
It is a highly coveted positions and the new recruits are jealous of the one that wins it. 
mnli hypothesis: It is a highly coveted positions and the new recruits are jealous of the one that wins it.  premise: This sends a powerful message to potential new recruits that the position is important enough to the organization that it warrants senior executive attention.