Sometimes funny and sometimes mean, they're addressing the world of the contemporary mobile reader...and spot the absurd of our present day lives: fights with the less and less comprehensible equipment, pursuit of the latest technological news, pitfalls of our modern lifestyle, useless inventions and issues racing in all directions at a breakneck speed.
Mobile readers prefer it when they are funny versus mean. 
mnli hypothesis: Mobile readers prefer it when they are funny versus mean.  premise: Sometimes funny and sometimes mean, they're addressing the world of the contemporary mobile reader...and spot the absurd of our present day lives: fights with the less and less comprehensible equipment, pursuit of the latest technological news, pitfalls of our modern lifestyle, useless inventions and issues racing in all directions at a breakneck speed.