Merchants played an active role in creating the urban culture that burgeoned at the end of the 17th century, the so-called Genroku era.
The merchants tried to change the culture to promote more purchasing.
mnli hypothesis: The merchants tried to change the culture to promote more purchasing. premise: Merchants played an active role in creating the urban culture that burgeoned at the end of the 17th century, the so-called Genroku era.