The apparent going premium of 50 percent for a targeted ad on the Internet suggests that Internet advertising may be as likely to reduce total ad spending as to increase it.
The 50 percent premium for a targeted ad is going to increase.
mnli hypothesis: The 50 percent premium for a targeted ad is going to increase. premise: The apparent going premium of 50 percent for a targeted ad on the Internet suggests that Internet advertising may be as likely to reduce total ad spending as to increase it.