Like Seattle's software, bookselling, and coffee tycoons, Chihuly has triumphed by marketing and branding the hell out of his product, elevating it to something at once precious and ubiquitous.
Chihuly spent a fortune on branding and advertising.
mnli hypothesis: Chihuly spent a fortune on branding and advertising. premise: Like Seattle's software, bookselling, and coffee tycoons, Chihuly has triumphed by marketing and branding the hell out of his product, elevating it to something at once precious and ubiquitous.