During my lastest run through magazines and ripping out ads for my tear file, I came across these. They made me stop and look at them. Some because they are good and others because they are just terrible (yes, I keep a tear file of awful ads as a reminder of what not to do).
This ad runs as a spread. It's a bit arresting to see two full pages of skin. Granted it makes it stand out and made me stop to look at it. It's also an interesting angle for selling a sleep aide/pain killer.
Copy: Lack of sleep may make skin look unhealthy. Worse, it may lead to skin that's dry, rough and acne prone. If you have pain and trouble sleeping, try Tylenol PM. It's non-habit forming and won't leave you groggy. So you and your skin can get a restorative night's sleep.
I find this ad slightly unusual as it was found in a women's magazine. The last line seems a bit more male focused, since it's the fella who's holding the leashes.
This stopped me because of the terrible art direction. It looks like something a copywriter would layout. ;)
The Bud Light stuff's nice, but the coaster idea seems awfully similar to Molson's twin label campaign.
the colours, the layout, it stopped me as well.... maybe they were going for that retro 80's look. Its a shocker
The new york laundry one is just horrid. Not even in a retro-ironic-horrid way just horrid in a the art director was hungover and puked that shit up way.
And I don't like the Dove ad - though I might have her number Troy.. ;) - because of the line. Yeah what if every woman learned to love every inch of her skin? Huh? Huh >what if? Then what? I dunno, don't ask me these things. Hehe. Something just isn't right with that headline.
You're right about the Bud Molsen thing .. They have that ad deja vu thing going. Don't all beer ads though?
The Pepsi ad is the one that has succeded in being most retro. That thing could have been produced in 1977, 1987, 1997 or today. And no, I don't mean the idea is "timeless".
Not bad. How about one that doesn't include "thank goodness"? I get the repeatition but, I think it'd be stronger without it. At least in this format. I like it better when it's said aloud, like in a radio spot or on a TV advert. Although at least it's not a "one more reason to thank goodness...." ;-)
*psst* she's just jealous. At least most writers *can* do layouts, however crude. Whereas art directors and writing... *shudder* ;)
Here is a set of Future Lions entries I have managed to dig out from all over the web. Some of the ideas are purely fantastic, some of them are not - well, here it's you who judge. Enjoy watching!
btw., I haven't put them in any particular order, so if you are the author of e.g. the last video don't hate me :)
Second is for iPad, though I am not sure if it's an advertising idea (still wonderful stuff really):
Hmmm. The iSense idea is nice (though I wonder what material they would use). Austin Seraphin wrote my first week with an iPhone, and he goes on a bit about the Accessible Apps, and reminds app developers to follow the guidelines in place which he notes that iPhone apps have (for the most part). But the real kicker is his killer app:
The other night, however, a very amazing thing happened. I downloaded an app called Color Identifier. It uses the iPhone’s camera, and speaks names of colors. It must use a table, because each color has an identifier made up of 6 hexadecimal digits. This puts the total at 16777216 colors, and I believe it. Some of them have very surreal names, such as Atomic Orange, Cosmic, Hippie Green, Opium, and Black-White. These names in combination with what feels like a rise in serotonin levels makes for a very psychedelic experience.
I have never experienced this before in my life. I can see some light and color, but just in blurs, and objects don’t really have a color, just light sources. When I first tried it at three o’clock in the morning, I couldn’t figure out why it just reported black. After realizing that the screen curtain also disables the camera, I turned it off, but it still have very dark colors. Then I remembered that you actually need light to see, and it probably couldn’t see much at night. I thought about light sources, and my interview I did for Get Lamp. First, I saw one of my beautiful salt lamps in its various shades of orange, another with its pink and rose colors, and the third kind in glowing pink and red.. I felt stunned.
The next day, I went outside. I looked at the sky. I heard colors such as “Horizon,” “Outer Space,” and many shades of blue and gray. I used color cues to find my pumpkin plants, by looking for the green among the brown and stone. I spent ten minutes looking at my pumpkin plants, with their leaves of green and lemon-ginger. I then roamed my yard, and saw a blue flower. I then found the brown shed, and returned to the gray house. My mind felt blown. I watched the sun set, listening to the colors change as the sky darkened. The next night, I had a conversation with Mom about how the sky looked bluer tonight. Since I can see some light and color, I think hearing the color names can help nudge my perception, and enhance my visual experience. Amazing!
In short, if there ever was a computer product that some sort of molecule-sheeting that magically turns things into braille could work on, I'm sure the iPad is it. The real question is, what the hell is that sheet made of? You can already hook the iPhone to a braille-display btw.
"Nike Playmaker" has mysteriously gone private (wtf?) - but here's another nike idea tweeted to @adland: