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“You run like a girl” or “you throw like a girl” are common insults we’ve all heard or said at one point. Always, the leader in global feminine care, is launching a new campaign today to change the negative perception of the phrase and make “like a girl” a declaration that means downright amazing. The global campaign aims to help girls, especially as they enter puberty, feel proud and confident when they do things #LikeAGirl. A new Always-sponsored survey by Research Now found the start of puberty and their first period mark the lowest moments in confidence for girls.* Harmful words can add to that drop in confidence. As part of the new #LikeAGirl campaign, Always partnered with award-winning documentary filmmaker Lauren Greenfield to conduct a social experiment to see how people of all ages interpret the phrase “Like a Girl.”
“In my work as a documentarian, I have witnessed the confidence crisis among girls and the negative impact of stereotypes first-hand,” said Greenfield. “When the words ‘like a girl’ are used to mean something bad, it is profoundly disempowering. I am proud to partner with Always to shed light on how this simple phrase can have a significant and long-lasting impact on girls and women. I am excited to be a part of the movement to redefine ‘like a girl’ into a positive affirmation.”
The Always social experiment, captured on video http://youtu.be/XjJQBjWYDTs, clearly shows how people of all ages interpret the phrase “like a girl” differently, particularly younger and older girls. Young girls between the ages of 5 and 13-years-old launched fearless karate kicks when asked to throw, run or fight “like a girl” respectively. The older girls fulfilled the negative stereotype – a 20-year-old marathoner flailed her legs and mockingly expressed angst about her hair when asked to “run like a girl,” a 19-year-old with toned arms flapped her hands to demonstrate “fight like a girl,” and a 14-year-old volleyball player lamely flung her arm when asked to “throw like a girl.” The experiment also demonstrated clearly how a little encouragement can go a long way in changing girls’ perceptions of what it means to be a girl.
Always has been empowering girls through puberty education for over 30 years, reaching between 17 and 20 million girls globally every year. With this new campaign, Always continues to champion girls’ confidence by taking a stand to turn “Like a Girl” into a phrase that represents the strength, talent, character and downright amazingness of every girl. Always is raising awareness about the confidence plummet that happens to girls at puberty, spurring conversation to help rethink and redefine the common words and phrases used in society that imply girls are weak or inferior. Always wants to drive thoughtful consideration of how these hurtful words impact her confidence, particularly at one of the most impressionable times of her life.
“I am proud of the Always commitment to help girls build their confidence at puberty and beyond, especially as a father of three young girls,” said Edgar Sandoval, Vice President of Global Feminine Care, Procter & Gamble. “I’m touched by our new #LikeAGirl campaign, because every girl is capable of greatness and we must continue to empower them to grow into strong, amazing women tomorrow.”
• More than half of girls (about 1 out of 2 or 56 percent) claimed to experience a drop in confidence at puberty.
• Lowest confidence moments for girls were when puberty started and when they got their first period; a close second were starting middle and junior high school.*
• Hispanic females cited the largest drop in confidence at puberty (60 percent), while fewer African American girls (50 percent) claimed to have a drop in confidence than Hispanic or Caucasian girls.
• Girls who saw a drop in confidence during puberty are more likely to claim they started puberty either before or after their friends.
• The advice most females would give to their younger selves is “you’re not alone” and “you’re not as awkward as you feel.”
• The majority (89 percent) of females aged 16-24 agree that words can be harmful, especially to girls.
• More than half (57 percent) of females think there should be a movement to change the negative perception of the phrase “like a girl.”
• Four in five (81 percent) girls would support Always in creating a movement to change the negative perception of “like a girl.”
The Always Puberty & Confidence Study was conducted using the Research Now Panel that surveyed 1,300 American Females aged 16 to 24 years old. There was a nationally representative sample group of 1,000 females as well as an additional boost of 150 African American and 150 Hispanic American females. The survey was implemented between the dates of May 22, 2014 through May 28, 2014.
*Of 13 other milestones. Milestones include: “when you got your first car”; “your first love”; “at college”; “when you started working”; “when you got your first boyfriend/girlfriend”; “in high school”; “your first date”; “when you hear people being teased with ‘like a girl’”; “in junior high school”; “in middle school”; “when puberty started”; “when you got your first period.”
The National Association of Television Program Executives, better known as NATPE, has added three execs to its board and confirmed its January conference in Miami will feature the first public remarks by the newly minted co-chairs of NBC Entertainment. The new board members are Susanne Daniels, Global Head of Original Content at YouTube; Kathleen Finch, Chief Lifestyle Brands Officer at Discovery; and Brett Hansen, Head of Alternative Television at UTA. Their addition to…
A study released Thursday says the U.S.-led war on terrorism has killed about 507,000 people in Iraq, Afghanistan and Pakistan during its 17 years and is showing a 22 percent increase in deaths in the past two years. The death toll includes U.S. and allied troops, civilians in the war zones, local military and police forces, as well as militants, who have died from war violence, according to the report by Brown University's Costs of War Project. The report said the number of indirect deaths was several times larger than deaths caused by direct war violence, bringing the total death count to well over 1 million people. Fatalities in Afghanistan, as of October 2018, stood at about 147,000 people, including Afghan security forces, civilians and opposition fighters. The figure also included the deaths of 6,334 American soldiers and contractors, as well as more than 1,100 allied troops. The report said that war-related violence had killed 65,000 people in neighboring Pakistan, including 90 American contractors, nearly 9,000 local security personnel and more than 23,000 civilians. The rest of the casualties were anti-government fighters. The rest of the deaths, between 268,000 and 295,000, occurred in Iraq, where the U.S.-led military intervention began in 2003. "Though the war on terror is often overlooked by the American public, press and lawmakers, the increased body count signals that, far from diminishing, this war remains intense," the report said. It also lamented that the U.S. wars have displaced millions of people in Afghanistan, Iraq and Pakistan. "This update just scratches the surface of the human consequences of 17 years of war," the report warned in its concluding lines. While the casualties in Pakistan have dropped by more than 80 percent in the past few years, intensified hostilities in Afghanistan continue to inflict record levels of casualties on civilians and pro-government forces. The year 2018, observers say, appears to be the deadliest so far since the conflict began 17 years ago.