Girvan Opportunities Day Service in Girvan, South Ayrshire provides a range of holistic and personalised learning opportunities to adults with learning disabilities. This approach enables students to learn and develop new skills as well as building on existing ones with a view to achieving their own personal outcomes. Having a holistic approach to learning allows students to find identify, meaning and purpose in life through connections and experiences with their peers, environment and wider community.
The service has offered ASDAN classes since 2013 and currently delivers the Towards Independence Programme. This programme provides a framework of activities through which personal, social and independence skills can be developed and accredited. The programme offers formal recognition for small steps of achievement towards a larger goal. ASDAN courses allow students to achieve this ambition while developing skills for life and building their own understanding and knowledge of the world through experience and reflection.
Girvan Opportunities has recently been recognised as an ASDAN Centre of Excellence in recognition of excellent practice in running ASDAN courses particularly in relation to Inclusive Curriculum.
A hiking tour following the traces of Albrecht Dürer. Not only Goethe was travelling to Italy through South Tyrol. But centuries earlier the german artist Albrecht Dürer travelled to South Tyrol and Italy.
1494 Dürer went for the first time to Italy for visiting Venice. In this year the Etsch Valley was overflowed and the artist has to choose an alternative way to the south. After his stop in Klösterle in St Florian near Neumarkt he went from Laag to Buchholz and finally a Segonzano.
"Klösterle" (small monastery): You can follow the Albrecht Dürer’s traces from Klösterle in St. Florian near Laag till the castle of Segonzano. The Klösterle was built in the 13th century and offers accommodation. For example for Albrecht Dürer. Worth being visited are the roman walls from the 1st century and pieces of the ancient road Via Claudia Augusta. In addition there takes place an exhibition about past journeys and travellers.
Roman bridge:Two chilometers distant from Laag you reach an old stone-bridge who cross the Laukasbach-river. The bridge is tall 10 meters and it looks very impressing. The bridge was very important in past times and even Charlemagne cross the Laukasbach and South Tyrol.
Water mill: Albrecht Dürer passed a watermill, too, on his way to Italy and he made a watercolour draft of it. To proof the origin of the watermill on it, scientists make many studies. They have resulted that the watermill of the draft is this one you can see In the Etsch- and Cembra Valley. Now the draft is the logo of the Dürer path.
Chestnut trees: In the 1st century AD the ancient Romans leaved many precious things along the Via Claudia Augusta. For example chestnut trees. The chestnuts are very nutrient and can be stored and transported easily. There are many chestnut tress on the Dürer path, too. Nowadays a rest area offers a typical chestnut-dish, which is called “dish of wanderer”.
Earth pyramides of Segonzano: Miracles of nature are the earth-pyramides of Segonzono. The river “Regnana” Built them over thousands of years and today they are amazing sights along the Dürer path.
Castle of Segonzano: The Castle Segonzono was built in Middle ages. After many burnings, depredations and flood disasters today the castle is a ruin. But one very worth seeing. Watch the “roman” tower or the bastlille-tower.
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MSc Marketing Analytics offers a unique opportunity to gain specialist marketing data analysis skills that are highly sought after by employers.
Bringing together Southampton Business School’s world-leading expertise in digital marketing and data analytics, MSc Marketing Analytics covers key concepts and techniques that will enable you to manage and analyse big data to inform marketing decisions.
You’ll also learn about cutting-edge areas that only a small number of UK analytics programmes offer, such as text mining and use of data from social networks. Another distinctive feature of the marketing analytics course is the opportunity to learn R and SAS software – both of which are invaluable for a career in analytics.
While masters degrees in business analytics have become relatively common, Southampton is currently one of only two Universities in the UK to offer a course specialising in marketing analytics.
Today’s digital and online marketing techniques generate vast amounts of data, which means there is increasing demand for analysts who can interpret this data, to help businesses to understand their customers and optimise their marketing activities. MSc Marketing Analytics will provide you with the knowledge and practical skills to unlock the potential of big data to inform sound marketing strategies, preparing you for a successful career in this fast-growing sector.
This one-year MSc Marketing Analytics degree is taught over 12 months. The first nine months are divided into two semesters; during this time you will complete compulsory and optional modules. In the final three months you’ll undertake independent research for your dissertation.
The core modules will give you a thorough grounding in areas such as building customer insight, data analytics, web analytics, credit scoring and data mining.
MSc Marketing Analytics offers the flexibility to choose three optional modules during the year, allowing you to advance your knowledge in a direction that suits your career ambitions. The options cover subjects including luxury marketing, consultancy skills, forecasting and revenue management. You’ll be able to specialise further through your choice of dissertation topic.
Our students include recent graduates from marketing undergraduate degrees who wish to specialise further, and marketing professionals looking to enhance their skills and move into analytics roles.
All our modules reflect the latest developments in marketing and analytics. For example, this is one of just a few UK analytics programmes to offer a module in the areas of text mining and analysis of social networks. Analytics traditionally uses quantitative data, but new techniques have been developed to exploit the growing volumes of online text data made available by social media. The Text Mining and Social Networks Analysis module will teach you how to extract and analyse text data using R software. This can be useful in enhancing the traditional churn modelling, for example, which predicts whether a customer might be looking elsewhere for a better deal, allowing a company to offer incentives to retain their business.
Consumers’ choices or actions may be influenced by members of their online social networks; you’ll also learn how to analyse activity in these networks to predict customer behaviour.
Unusually for a masters course of this kind, MSc Marketing Analytics gives you the opportunity to use SAS and R statistical programming software, giving you a strong foundation for your career. By the end of the course many students are ready to take the exam to become a certified SAS Base Programmer, which demonstrates your capabilities to potential employers.
Our modules aim to give you transferable as well as technical skills to give you a career advantage. For example:
• The final module, Using Big Data for Consultancy, consolidates your learning and gives you the opportunity to use your skills in realistic scenarios. You’ll solve problems, generate insights and present your findings – all of which will be valuable preparation for the workplace.
• You can choose optional modules such as consultancy and project management to develop skills that will be sought after in any sector.
Our academics are active researchers working at the forefront of this cutting-edge field. They bring their specialist knowledge to the course. For example:
• Research by Professor Teck Yong Eng, who leads the Using Big Data for Consultancy module, has conducted research into the use of big data by supermarkets to optimise the display of products on retailers’ shelves, and the use of Bayesian modelling to explore the cross-media effect of television advertising on online sales.
One of the few analytics programmes in UK to offer a module in the cutting-edge areas of text mining and social network analytics
A rare opportunity to learn R and SAS software as part of your MSc. Many graduates are ready to take the SAS exam to become a certified SAS Base Programmer.
Dr Monica Mihalache has over 12 years of experience in Integrated Marketing Communications and Media, a practical perspective which adapted her theoretical background earned in Europe and in USA. Most of all, she enjoys working with enthusiast people.
Acceptable subjects: Prefer a marketing degree or work experience in marketing or analytics OR a degree with some quantitative elements eg economics, engineering, statistics, information systems, management sciences, pure science, computer science etc.
The University’s Admissions Policy, available at www.southampton.ac.uk/admissions_policy, applies equally to all programmes of study. These are the typical entry criteria to be used for selecting candidates for admission. The University’s approved equivalencies for the requirements listed will also be acceptable. The entry criteria for our programmes are reviewed annually by the Faculty. Those stated were correct as of July 2015. Applicants should refer to their specific offer conditions on their offer letter.
If English is not your first language, you will need to demonstrate that you have reached a satisfactory standard in an approved English language test.
If you have professional experience, or credit through prior learning at another institution, you may be eligible to use this experience against some of the programme requirements for period of study. You will need to present evidence that you have met the learning outcomes of the programme. Read the University’s Recognition of Prior Learning Policy.
Printing and copying In most cases, written coursework such as essays, projects and dissertations are submitted online and by hard copy. The costs of printing a hard copy for submission of such coursework will be the responsibility of the student. The cost of photocopying will also be the responsibility of the student. For more information about University printing costs, visit www.southampton.ac.uk/isolutions/students/printing
There is growing demand for big data analysts who can provide specialist support for marketing decision-makers.
You’ll be prepared for roles such as marketing analyst, market research analyst, digital insight analyst, decision support consultant, data scientist, data analyst, data specialist, customer relationship management (CRM) analyst and credit risk analyst.
Former graduates have gone onto work for BMW in China, Starbucks in Taiwan and Yoyo Wallet, a mobile payment system company based in London.
You’ll learn through a range of teaching methods including lectures, group work and computer lab sessions. During a typical week you’ll spend around 20 to 25 per cent of your time in the classroom, using the rest of your time for private study. You’ll apply your learning using real-world case studies and data – for example in the Credit Scoring and Data Mining module you’ll use real credit scoring data and software.
Assessment methods vary by module, but will include exams, group presentations, and group or individual coursework. The Marketing in the 21st Century module takes a more unusual assessment approach – on this course you’ll be required to set up and write posts for a personal marketing blog.
You’ll be taught by academics who bring industry experience as well as research expertise to the course. For example, programme leader and lecturer Dr Mee Chi So was previously a customer relationship management (CRM) analyst for B&Q and a market research analyst for international market intelligence company IDC.
We also invite industry speakers from the marketing analytics field to talk to students about current sector issues. Previous speakers have come from companies such as Alitex, Firebrand Training and LV=.
You’ll have the opportunity to use the main industry-standard tools for managing, analysing and presenting big data, including SAS and R statistical programming software. By the time they have graduated, many students are ready to take the exam to become a certified SAS Base Programmer.
This is a rigorous programme but there is plenty of support on offer should you need it. Your personal academic tutor will be able to advise on academic issues or signpost you to other types of support. The relatively small intake on this course means you’ll get plenty of individual attention from module leaders, who will also keep you informed of relevant special events or career opportunities.