At its most basic premise, the case for businesses expanding their marketing beyond so-called general market strategies and methods to appeal to a multicultural consumer base is a simple one. Not only has the ethnic segment been the fastest growing in the United States for quite some time, it is estimated by David Burgos and Ola Mobolade (co-authors of the book, Marketing to the New Majority) that “By 2042, The United States is expected to become a majority-minority country”. According to the 2010 U.S. Census, this is already the case for the population that is under 18 years old (51% racial/ethnic minorities including foreign-born whites vs 49% whites), (Burgos & Mobolade, 2). Please note the two accompanying charts under Exhibits 1 and 2 at the end of the paper.
Between 2000 and 2010, the multiracial population grew 19% in one decade alone! It would seem foolish (if not downright careless!) for an organization not to adjust their marketing campaigns to appeal to this fast-growing segment. The business community is making a mistake if it believes this growth trend is abnormal and likely to level out in the future, as the multiracial population is estimated to grow by 194% between 2010 and 2050 (Burgos & Mobolade, 6). Even if this growth estimate is somewhat aggressive, even half of this rate would be tremendous growth! As Burgos and Mobolade state, “The demographic shift underway in the United States is unstoppable”. Those companies that either consciously or ignorantly choose to ignore this multicultural audience in its marketing campaigns are doing so at their own risk. As Burgos and Mobolade write, “marketing communications strategies that fail to adapt will fall behind. The New Majority will select brands that reflect their transcultural realities while still acknowledging their ethnic nuances, leaving less culturally competent brands to history” (Burgos & Mobolade, 105-106). Not marketing to ethnic minorities is basically the equivalent of letting sales revenue slip through your fingertips, which is obviously not something any business (regardless of the size and stature) likes to do!
Regarding the demographic statistics mentioned above, Hispanics currently represent the largest racial minority segment in the U.S. Not only that, the U.S. Census Bureau projects the U.S. Hispanic population to number 133 million by 2050, which is more than double the 50 million number for 2010 (based on 2000 Census figures). Here are the projected population figures and growth rates for the three main racial minority segments (please note the additional chart depicted in Exhibit 3 at the end of the paper as well):
This being said, while it is important for companies to appeal to African and Asian Americans in their marketing efforts as well, one could argue it is downright crucial for companies to target Hispanics if they want to grow their revenue in the future. Although intelligently-managed companies have been marketing to Hispanics for some time now, this segment still represents a relatively untapped source of growth for many organizations. While language barriers and lower than average buying power (on a per-person basis) represent two of the main challenges when it comes to marketing to Hispanics, companies are making a stereotypical mistake if they believe this to be the case for most Hispanics, as this is certainly not the case. Research has shown that the language barrier mostly only applies to first-generation immigrants to the U.S., those who are said to be…
responses for systematic differences in demographic, economic, and psychographic characteristics between buyers and non-buyers. If there are significant differences, those factors on which they differ could be instrumental in the shaping of target marketing strategies. Since most of the consumer responses were translated into numerical scores, the data are amenable to parametric methods of statistical analysis. We employ analysis of variance to test for differences in means. F and t statistics are given…
paper examines one such company – Whole Foods Market, which is seen by many as the forefront in bringing local, organic, and eco-friendly products and stores to the masses. In 1978, with a desire to bring naturally grown and locally sourced food to the Austin, Texas community two college dropouts created a small grocery store named Saferway. A direct connotation of Safeway grocery stores, Saferway was established to bring “safer” foods to the local community (Market…
Years, Whole Foods has been growing extremely fast, opening up new store after another. According to wallstreet, just in 2013 alone, there have been openings of thirty-two stores in ten markets. Whole Foods owe its success to the organic food craze, which has allowed the company to charge premium prices for its produts, compared tp the conventional producrs. Wall Street has been monitoring this company chasing after its stock, which went from high to low. Wall Street notices that Whole Foods Revenues…
Whole Foods When walking into Whole Foods the front of the store is always blazing with flowers and when you walk in its directly into the fresh produce that is tantalizing, fresh and over flowing. When I walk into other grocery stores I’m greeted with a big display of lay’s potato chips, donuts and bins of dollar candy. This is very clear how this makes the two stores different. If I want a cold coke I have several options in a normal grocery store at whole foods there no wear to…
Diya Green City is a project launched under Uttar Pradesh Affordable Housing policy in Raj Nagar Extension, Ghaziabad. Interested buyers can fill in the application after fulfilling the eligibility. The units will be allotted through lucky draw in four categories- EWS, LIG, MIG and HIG.
Diya Green City project will be ready for possession by December 2019. Currently the project is under-construction and applications are invited from the interested buyers. The last date for online application is August 18.
Diya Green City project applications can be filled online till August 18. Applicants can also buy application form from State Bank of India, HDFC and Yes Bank branches at a cost of Rs 200. The application has to be duly filled and submitted to the branch with refundable registration fee as given in the below table. The lucky draw will be held by Ghaziabad Development Authority. The unsuccessful applicants will get their money back through NEFT after the lucky draw.
Diya Green City is an affordable housing project in which EWS unit is available for Rs 4.86 lakh while LIG unit is offered for Rs 11.89 lakh. These two categories are allotted on lucky draw basis only. The MIG units are offered for Rs 17 lakh onwards and the bigger HIG units are available for Rs 24 lakh onwards. The eligible participants can also avail subsidy for Rs 2.67 lakh under Credit-linked Subsidy Scheme of Pradhan Mantri Awas Yojna.
There are multiple banks who are offering home loans for Diya Green City project on Construction-lined payment plan. HDFC, ICICI, Axis, Bank of Baroda and Yes Bank are few of them who are providing home loan to the successful applicants of the scheme.
Diya Green City is registered with Uttar Pradesh RERA with ID- UPRERAPRJ6568. The proposed start date mentioned on the RERA website is October 2016 while the end date is December 2019.
Applicants can track construction status on diyagreencity(dot)com. The last updation was on June 30 which shows the towers have been erected and the external structure is ready. For latest update, applicants can visit the website.
Diya Green City flats are available in four formats- 1/2/3/4 BHK and EWS category. The EWS flat has 1 bedroom/living room, kitchen, toilet and balcony in 270 sq ft. A 1BHK unit has 1 bedroom, 1 drawing room, kitchen, toilet and two balcony available in two space format- 431 sq ft and 570 sq ft. A 3BHK set offers 2 bedroom, drawing room, kitchen, 2 toilet and two balcony in 807 sq ft and 925 sq ft. Also, a 4BHK unit is built in 1027 sq ft offering 3 bedroom, dining room, kitchen, 2 toilet and 4 balconies.
I would like to share with you a little bit about my present service dog Bear Totem. Or we'd call him an Assistance Dog here in Scotland. He is a British Timber Dog.
I really wanted a rescue because I love them and I wanted a dog that was a young adult to train. This way I would not have to wait for the dog to age a lot to be able to do certain tasks.
I looked for about a year for the right dog in different rescues. Some would not respond to me or told me a flat no. Afraid I would abuse the dog I assume. I looked through a range of different breeds.
I was mostly looking for a dog that was between 1 and 3 years old that was pretty balanced. I have had many dogs that I have rehabilitated. My previous Service Dog and Service Dog in Training were ones. But I wanted a dog I could run with without having to address previous problems first. It made me feel guilty but I felt with my level of disabilities it was the way to go.
I ended up adopting Bear through a rescue I had been a part of when my previous dog was alive. So they knew me and were willing to make a leap of faith in me.
They had me foster Bear at first to see if we were a good fit. This is part of their normal practice and not just something because of my special circumstances. I would highly recommend it to anyone because I was able to try Bear in a number of situations and with certain other things to make sure he was the right dog. I didn't trust my heart but I was sure by the end of week one that he wouldn't be going anywhere.
I have had Bear for a year and a half now and I graduated him to full Service Dog about 6 months ago. He's 2.5 years old now or thereabouts. He does a lot of things for me. Here are just a few:
I suffer from Functional Neurological Disorder, Fibromyaligia, ME and a few other related conditions.
I specifically trained Bear to help me in all aspects of my disabilities. From not being able to step forward sometimes to staggering or tremors, pain, loss of focus, cataclysmic fatigue, speech problems and so on. I don't know how I'll be from one moment to the next. Bear alerts to what is coming and is trained in ways to keep me calm.
He is a trained Guide Dog. Due to Neurological problems I can lose my sight entirely when there is too much light or too little. I also have extreme tunnel vision and night blindness. Bear is trained to be my eyes in these situations and has a special harness he wears. His harness is not just for guide work but also has a mobility handle on it so that if I need balance assistance I can have a bit of a lean on him. This is handy as I can get dizzy if there are too many items on display or too much activity around. Bear usually brings me to a seat if he can in such situations. In stores I need the handle though.
Bear is trained to Alert to dissociative seizures and respond to them as well. I get these due to the same neural condition as the blindness. He will tell me when a seizure is coming, usually giving me a five to ten minute window. If we are out walking he will take me to a bench or somewhere I can sit. Then he is trained to hit pressure points in my body with his paws that I have noticed can stop the seizure from happening or reaching its full potential. That's for the bigger ones, for smaller ones he will stop me from stepping out into traffic and things like that.
Bear also helps me in the house. He helps me balance to do house work and will lead me around clutter so I don't have to focus that much on where I am putting my feet. He brings me things from my husband and gets things for me. He opens cabinets and doors and helps me take my clothes off and on. He helps me make the bed.
He is a wonderful dog who enjoys learning! Don't listen to people who say that sled dogs are too stubborn to do tasks like these. I like them because of that independent mind. A good service dog is one who can think for himself. Bear has saved my life many times already by quick thinking.
To learn more about Bear I have set up a public blog for him on Facebook. Mostly so his rescue could keep tabs on his progress but many people have found it enjoyable. I'm glad to share. Bear Totem FND Assistance Dog
My daughter, Alison,is a talented trainer. Animals have always seemed to know what she wanted them to do and she knew what they wanted also.
Love the bond and partnership that Bear and Alison have. I follow all of your adventures and am awed by your success xxxx
Bear is a phenomenal partner and Alison is a fantastic trainer. I follow their adventures and always am amazed at the bond they have! May you and Bear have a very long journey, Alison!
Alison, thank you so much for sharing your inspiring story. It's wonderful that you did not give up your search for the right dog and that you have been able to train him yourself.
This product is just average. Supposedly, it is meant to prevent first signs of undereye wrinkles. Not so much. I found it to be ok for moisturizing my undereye area. It's also kinda expensive for what it does.
A little goes a long way with this eye serum. I do find it to be a little sticky after drying but nothing unbearable, that feeling goes away after a applying a little makeup. My skin feels firm and taught around my eyes within 5 minutes of applying. I haven't noticed it helping with dark circles but I have only been using this product for a week and a half. Would recommend this to anyone with sensitive skin.
- Lightweight. Can be used under makeup. Can be used at night, does not cause puffy eyes by morning.
- Eventually, it starts being difficult to get the right amount out as too much comes out at once. What a waste...
Overall it's a nice eye cream that feels nice going on due its lightweight texture. However, it is too expensive for what it is and what it does. I think it's a just a basic good moisturiser. I wish it didn't have fragrance. However, I got no irritation from this cream whatsoever yet I had irritation from unscented products... Which goes to show fragrance is not necessarily a big evil.	
It doesn't do anything when it comes to reducing wrinkles. It does kinda reduce dark circles a bit though, but it could do a better job.
Texture is also quite similar, almost like a gel or fluid, very light, and you really only need a tiny bit of it because it spreads very nicely so you'll have it for a long time ;)	
This is a cream that you shouldn't expect to many things. It gives a nice moisturised feeling but I didn't see any improvement on my dark circles so that I don't think so it could work for reducing wrinkles. Price is normal but if you want to see a real improvement this is not the product you should go for. Otherwise just for giving moist it is enough.	
Minimises dark circles and makes the skin very firm. Great product, however it rolls under make-up, so good as a night product.	
Ok, I hate to be the naysayer, especially as I've been impressed with all Nuxe I've tried so far, but this eye serum just isn't all that. It's a nice enough product, goes on smoothly, has a nice silky texture and it does moisturise, but... meh.
I'm the kind of person this is marketed to, (very!) early 30s, first wrinkles appearing around my eyes, and I'm sorry to say this serum did nothing for them, or dark circles, or puffiness... It moisturises fine, but you can get other products that moisturise just as well for much less money. On the upside, it has caused no irritation whatsoever and it is nice to apply.
This was �20 UK and I've been using it every day and night for about 3 mths now. I'm just starting to run out.
The thing that's really bothered me about it is the pump - one full pump is way too much for both eyes. I apply using a gentle tapping motion around my socket using my ring fingertip and 1 pump has sometimes run off my finger tip before I've got a chance to apply it all. I managed to kinda press the pump to the side very gently rather than straight down for a while and was able to get the right amount, but it was very frustrating trying to do that twice a day! As I've got to the end of the product this has proved impossible and far too much is literally shooting out, sometimes missing my finger completely. I hate wasting product but at the moment most of each pump is ending up in the sink!!! I know it's more sanitary having a pump dispenser but please, make one that dispenses the right amount of product!
This isn't a *bad* product, but I won't be repurchasing. Neals Yard White Tea eye gel does the same job as this for about a third less �� so maybe I'll go back to that.
this is great stuff, quite possibly my HG. first, it's just generally nice - the texture is light and gel-like, easily absorbed, invisible on the skin, no fragrance - AND, more importantly, it does what it says on the package, which is moisturizing, relaxing micro-tensions in the skin and smoothing. well I've encountered quite a few eye creams that felt nice to use and came with pretty promises, but actually making a visible difference is a rare thing.
my only slight problem with it is the pump bottle, as pressing it once might not give you enough of the stuff inside, but pressing it twice will likely produce too much (and when I apply too much of this, my upper lids get sticky).
This lovely lightweight gel smoothed, moisturized, and firmed my eye area and softened my fine lines, all while sinking in before I had time to get impatient (about 3-5 minutes). Impressive, as I have a very dry eye area and usually need richer creams to do the work that this gel accomplished so delicately. It made a very slight improvement in my skin over the other high end (Perricone) eye cream I had been using, which I think is impressive, as there is only so much an OTC eye treatment can do. I could not detect any fragrance. I have sensitive skin and sometimes eczema on my eyelids, and this serum did not irritate at all, and in fact felt soothing. I had a small sample packet that lasted me for 3 weeks of daily use, which suggests that the full size bottle would actually be extremely economical. I cannot imagine an eye treatment doing more than this little serum, so even though I love trying new things and hoping for the latest miracle, I will definitely buy it again. I cannot comment on packaging as I had a sample.	
Nepe is an easy-to-use, affordable and quick solution for seed treatment.The liquid seed treatment device can be installed anywhere in the auger or seeder’s filler augers.We also manufacture augers suitable for seed treatment.
If you do not know the throughput of your auger, determine that first (kg/min). This can be done by filling a bag with grain for one minute and then weighing the bag.
The program gives you the adjustment values for the seed treatment device (the nozzle and pressure to use).
With this information, the NEPE calculator will tell you that you will attain a throughput of 1,000 ml/min with nozzle #16 and a pressure of 2.84 bar.