Content marketing is a hot topic in digital marketing circles these days, but just what do small businesses need to know to help keep them in Google's good books?
In an age where the number of websites, and blogs in particular, has gone through the roof, Google has had to quickly adapt to suit these greater demands. Google is trusted by users to deliver them the website they need, while wading through the vast amount of information they don’t need. In keeping up with this service, the search engine giant has had to tweak its algorithms to ward off the nefarious marketers among us.
Over the past couple of years, Google has been refining its search to allow positive SEO practices (‘white hat’) to prosper over negative tactics (‘black hat’). These measures can only be a good thing in the long term for respectable SEO practitioners, although it has undeniably caused some collateral damage to some small businesses.
Perhaps where the algorithm changes have seen the biggest impact is with smaller companies who have seen their search referrals tail off massively. With no training in the web or SEO, they might have been unaware that buying links, keyword stuffing or simply having links inbounded from sites of poor quality would be considered as ‘black hat’.
The key thing to realise here is that although they may not have understood it at the time, ignorance is now no longer a valid excuse. It is now their duty to stay up to date with how Google searches work if they are reliant on the online aspect of their business.
What Google has made abundantly clear from these recent updates is that it wants to reward websites that are creative, interesting and, most importantly, are designed for humans to view them and not algorithms. This should inspire you to create innovative content for your visitors rather than trying to lure them to your site under false pretenses.
This is said to exemplify Google’s growing appreciation of content marketing over more traditional SEO, although these certainly can work in conjunction with one another. Practices such as guest blogging will provide a diversity to your website and make it more appealing while keywords will still be needed to drive solid SEO. Good use of social media will also be of advantage to you, as a means of pushing this new content and a way of linking back to your site. In a simplistic sense though, Google is crediting those who pay close attention to their website and give the user what they need and punishing those who are lazy about it.
Like all aspects of online marketing, you need to be willing and able to accept change if you’re to succeed. We at Core Web Design have our finger at the pulse of the latest SEO and social media developments and if you feel you are in need of any help, please get in touch.
As if you needed more reasons to drink tequila, researchers have found it has some potentially huge health benefits. We’re not surprised. How could something that feels so right be wrong?
Researchers have found that the non-digestible sugars found in tequila known as agavins can aid in weight loss. Yes, you can start celebrating now. With tequila.
Many believe tequila is an ‘upper’ rather than a ‘downer.’ While there’s been no scientific evidence, people do report feeling perked by tequila and often order it to energize themselves as opposed to how wine might just put them to sleep. One thing’s for sure, that spicy zing wakes up your senses!
Yep, you can add the ability to lower cholesterol to the list of tequila’s virtues. Perhaps this is why abuelo lived to be 106 despite his decades-long diet of tacos and tequila.
AND I started my scoby growing, so let's hope this works with store-bought kombucha! { #kombucha #scoby #kombuchabrewing #probiotics }
Put that kombucha down and go get a real drink! Tequila stimulates the growth of pre and probiotics, too.
Tequila is loved for it’s magical ability to make you feel invincible. It may not always end well, but it sure feels good at the time.
Studies say one shot of tequila an hour before a meal stimulates your appetite, and a shot after aids digestion. Our studies show three more turn you into a chismosa.
In the 1830s Mexico used tequila with agave and lime juice to soothe colds. Some are still enjoying the remedy today.
Like all alcohol, tequila has an analgesic effect that kills pain. That’s good news, since tequila also makes you fall down a lot.
Who knew tequila’s de-stressing abilities were thanks in part to lower blood pressure – in moderation of course. Too much alcohol raises blood pressure.
Yep, it’s a thing. Due to the skin benefits of tequila, some spas now offer tequila massages, where tequila is used topically to help relaxation and soothe pain.
It seems tequila really does make clothes fall off. People have believed tequila is an aphrodisiac for centuries.
Why are you drinking tequila? It would be cruel not to share this information with your people. Be the barer of good news on Facebook and Twitter!
Here’s some solid advice to share with your non-Latino friends to keep them from putting their foot in their mouth when meeting a Latino family…
Saying the obvious Spanish words eeeeeveryone learned in pre-k doesn’t make anyone think you’re fluent.
Unless you actually know the language, no Latino will be impressed by hearing someone say “hola” pronounced ho-la. Anyone who knows the language knows the “h” is silent.
“You Colombians make the best coke in the world” is not an ice breaker. Take it from a Colombian herself.
Spanish = paella, tapas, cañas and flamenco, all related to ONE country: Spain. Hispanic = from any Spanish-speaking country, including but not limited to Spain.