What is an SEO audit? In the most basic terms, SEO audits are a great way to figure out what might be keeping your site from ranking well in search engines for a given keyword. Problems range from problematic title tags to fundamentally poor code. A well-crafted audit can help you decide how to go about making your website more search engine friendly – which means higher rankings, more traffic and, the ultimate goal, more revenue coming in to your business.
Do you need help figuring out what’s wrong with your website? An SEO audit is step one. Contact SEOAly for an affordable SEO audit today!
The journey toward building a stronger online presence starts with improving your website. Let me help you make sure it is as search engine friendly as it can be. The notion that “if you build it, they will come…” is nonsense. Building a search engine friendly website is essential to increasing your visibility online. And making your website search engine friendly begins with having it audited.
An SEO audit can help to identify many of the issues that may be preventing your site from performing well in the organic search results. There are numerous on-site and off-site SEO factors to consider when optimizing a website. Small Business Search Engine Optimization can seem incredibly intimidating and, without a doubt, an expensive and time-consuming endeavor.
I don’t charge an arm & a leg for an SEO audit. Small business owners like you shouldn’t have to spend 10…20…30 percent or more of your marketing budget just to identify your website’s basic problems.
Basic SEO concepts apply to every individual page of the website. Whether I review 10 pages or 1,000 pages, the on-site SEO problems plaguing each page are more often than not the same. Getting better rankings in Google could involve little more than incorporating fundamental on-site SEO best practices. Don’t spend $2500 only to end up with FAR more information than you need to start improving your website right away.
Don’t get me wrong, exhaustive and comprehensive SEO audits are often worth every penny to larger businesses and corporations with deep pockets & money to burn. Some sites are in such competitive niches that spending thousands of dollars to find out every little issue and implement every little tweak just to gain one position in Google makes financial sense. But most small business owners aren’t in that position. You probably aren’t. So, start with the basics. Fix the issues that are identified in a less comprehensive and FAR less expensive SEO audit from SEOAly.
My audits don’t simply provide you with a laundry list of problems that need to be resolved in the hope that you’ll hire me to fix them all for you. While many small business owners do hire me to fix many problems uncovered by the SEO audit, I don’t want that to be your only option. Not only do my audits let you know what’s wrong, they also provide you with information about each specific issue that will help you determine the best course of action moving forward. I don’t want you to simply know what’s wrong. I want you to begin to understand WHY it’s wrong and what needs to be done to fix it.
In many cases, basic problems that are identified in an SEO Audit – like poorly optimized page titles, keyword spamming, and poor META tag relevancy – can be resolved by the small business owner or their website designer at a lesser expense than hiring an SEO. Today, more so than ever before, small business owners must invest their marketing dollars wisely. The fact of the matter is that paying an SEO like me $50-$100 per hour (or more) to resolve issues you could resolve yourself relatively easily isn’t the best investment of your hard-earned marketing dollars.
Whether you intend to resolve the issues yourself or hire someone to do it for you, the first step is to figure out what needs to be done and why. An SEO Audit from SEOAly will help to accomplish that initial goal, while allowing you to decide how best to move forward from there. Once you’ve chosen the SEO audit you feel is best based on the needs of your small business and your small business budget, use the drop-down menu below and submit your order securely via PayPal. Act now.
Read on to find the option that is best for you and get your SEO strategy moving in the right direction today!
This audit includes a review of up to 5 pages of your site, including the home page and 4 other content pages – typically the pages that are related to your products and/or services. This option will help to identify several of the most common on-site SEO issues that may be plaguing your site and impeding its performance in the organic search results. “Just The Basics” SEO audits include information about the following on-site SEO factors pertaining to your site:
This audit is a middle of the road solution for small business websites. It is the most popular choice of small business website owners because it includes up to 10 pages and covers the many of the most neglected aspects of on-site SEO. “Step It Up” SEO audits include information about the following on-site SEO factors pertaining to your site:
This is the most comprehensive SEO audit provided by SEOAly. Not only does it include a detailed review of 10 individual pages and each of the potential issues included in the “Step It Up” audit, it also includes a review of basic off-site SEO factors – like external links, the existence of important directory listings in DMOZ (like DMOZ, the Yahoo! Directory, BOTW, etc.). “Round The Horn” SEO audits include information about the following on-site and off-site SEO factors pertaining to your site:
There are a large number of factors that impact a site’s ranking in the natural or organic search results. You cannot control all of them. However, an SEO audit will help you better understand the factors you can control and, more importantly, help you to identify your site’s current issues. Resolving these issues can have a significant impact on your site’s performance in the search results – thereby dramatically increasing the traffic to your website.
Identifying your site’s potential areas of improvement and combining those resolutions with detailed keyword research is the cornerstone of any successful, long-term SEO strategy. Resolving your site’s issues in conjunction with targeting the right keywords will help you gain the advantage you need to compete in today’s global economy and take full advantage of the power of organic search marketing.
In some instances it makes sense to just fix what’s wrong with your existing site. Sometimes that’s not an option. If you don’t own your website or don’t have control over the tools used to build it, you may not be able to fix what’s wrong. Website builders like Yahoo! Site Builder, Matrix Builder and iWeb significantly limit your access to the code used to generate the site. Often small business owners have no access to the CSS, PHP, XHTML or other files and all you really have access to are the tools that affect the site’s appearance.
If this is true for you, having a new website built may be the only option if you want to resolve the problems with your site. Sometimes even when you DO have complete access to fix what’s wrong, building a new site complete with a fresh small business website design is the most cost effective and advantageous option. Before you can decide what’s best for you, you need to know where you stand. And that starts with auditing your website.
Having a qualified SEO Specialist assess your website is an essential first step and an important safeguard against being taken advantage of. More importantly, it can keep you from spending unnecessary money on SEO services just to fix the basic issues you may be capable of fixing yourself. And whether you do it yourself or ultimately hire someone to fix the problems, you’ll have taken important steps without having spent your whole budget on an SEO audit alone.
Perhaps your site ends up on page 1 after the initial strategy is complete. Or perhaps it moves from unranked to page 5. That’s great progress, but obviously still some work to do. At that point perhaps the next step would be to have a more technical audit done. Or a Usability audit may make more sense by then.
Find out today why your website might not be performing as you had hoped it would. If your designer says, “Oh, yeah…we know all about SEO. All our sites are SEOd…”, don’t believe it. Lots of designers pretend to know about SEO, but very few of them actually incorporate fundamental on-site SEO basics into clients’ sites. Find out for yourself how search engine friendly your website is today with one of my SEO audits.
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