2 Your App website SEO and copy Note to client about On-page SEO With your marketing pack you have acquired an SEO template for you to SEO your pages. If your website is already with Insight please disregard it as we do this automatically. If you are not a current Insight customer and you are not sure how SEO works, here is a very brief explanation. We would be happy to chat through any element of your website or digital marketing on The Meta Title, Description and Keywords are to help optimise your website and how it ranks. Lots of things affect your website and how well it appears in Google. Your page title, meta description and keywords are important elements. Here is just one example: We typed into Google accountants in Leeds here is what we got: Those in yellow (the top 3) are all firms paying for Google Pay Per Click. This is something we can run for you but in the copy we are looking to get a site ranked naturally without this cost. Now let s look at the first naturally ranking site at the time of the search. You will see below text in purple, the green website URL and then text below that in black. The purple text is the Meta title the black text is the Meta description and the SEO copy a visitor will not see is the Meta keywords which are put into the website source as best practice but are becoming less relevant. So when we write your meta title, descriptions and keywords we then try to build these into the body copy of the site particularly the H1, H2 and H3s which are effectively the headings on your site. Google likes it if some of the words in the meta title and keywords are also in the H1 - H3 headings and also in the body copy. 2 Tel:
3 Your page text To use this page, in Word simply use the find and replace feature. If you don t know how to use that feature here is a link that explains it step-by-step If you are sending as HTML we recommend sending it with Subject Line One and then re-sending to those who do not open one with Subject Line Two. Please note: The example design layout is just that, an example only. If your website is not with Insight then you will need to work within the parameters of your existing website. If you are using a template style site then these restrictions may be tight. Title FIRM Accountants New App Accountants in COUNTY Launch Powerful App Proactive Accountants in COUNTY Description FIRM Accountants in COUNTY release this brand new App that s free for clients and our friends looking to achieve more on the move. Keywords FIRM accountants in COUNTY new app Support (optional) If you need support with your installing or using the FIRM App, please contact myfirmsapp.co.uk Web Design Digital Marketing Design Lead Generation Social Media 3
4 Ideas to promote the App on your website There are of course many ways you could promote the App on your website in addition to the specific App landing page above. Here are just a handful of ideas to get you or your website agency started. If your website is currently with Insight we will provide this as standard. 1. Add it to your navigation Adding the App to your main navigation will enable any visitor to your website to immediately view your app. 4 Tel:
5 2. Create Calls to Action on your website Creating small boxes to fit your current site design and style. 3. The footer of your website Adding the QR code and links to Apple or Google store in the footer of your website will enable contacts to access the App immediately. 4. Blog about it Your blog should be integrated with your existing website, so you can blog about your new App using the 2 blog articles included in the complete marketing tool kit. Also write some short blogs of your own, Google loves new content and this will help your App reach a wider audience. Web Design Digital Marketing Design Lead Generation Social Media 5
1 Page 1 of 5 INTRODUCTION ISO/IEC Conformity Assessment General requirements for accreditation bodies accrediting conformity assessment bodies, the standard by which A2LA operates in order to be recognized by the International Laboratory Accreditation Cooperation (ILAC), stipulates that: An accreditation body, as proprietor of the accreditation symbol that is intended for use by its accredited [organizations], shall have a policy governing its protection and use. ILAC further addresses accreditation body symbol use in its policy document P8 ILAC Mutual Recognition Arrangement: Supplementary Requirements and Guidelines for the Use of Accreditation Symbols and for Claims of Accreditation Status by Accredited Laboratories and Inspection Bodies and its requirement document R7 Rules for the Use of the ILAC MRA Mark, upon which this document is based. The following requirements, pertaining to the use of the A2LA Accredited symbol and to any other reference to A2LA accreditation, shall be met by an organization in order to become and remain accredited by A2LA. A2LA-accredited organizations are strongly encouraged to promote their A2LA accreditation by using the A2LA Accredited symbol, which is provided to each newly accredited and renewed organization in their A2LA Promotion of Accreditation Package, which is also available on A2LA s customized web portal for every enrolled and accredited organization. While inclusion of the A2LA Accredited symbol on reports is not mandatory, only reports bearing the A2LA Accredited symbol (or that otherwise make reference to accredited status by a specific, recognized accreditation body) can benefit from the acceptance established through mutual recognition agreements/arrangements among accreditation bodies, and only those calibration and reference material certificates bearing the A2LA Accredited symbol (or that otherwise make reference to accredited status by a specific, recognized accreditation body) can be confirmed to meet the A2LA Traceability Policy. (See P102 A2LA Policy on Metrological Traceability for additional clarification and requirements that must be met.) One of the strongest points made on the use of accreditation symbols is stated at the conclusion of ILAC P8: The integrity of accreditation depends on accreditation bodies and their accredited [organizations] taking joint responsibility for the proper claims of accreditation status and use of accreditation symbols, and for improving the reputation and value of accreditation for the benefit of all accredited [organizations], their customers and other users of [accredited services]. Any questions about this document and requests for review and approval of proposed marketing and advertising materials should be directed to the A2LA Director of Quality & Communications. Please visit our website at for contact details.
2 Page 2 of 5 REQUIREMENTS 1.0 General Use 1.1 All requirements related to use of the A2LA Accredited symbol also apply to any other reference to A2LA accreditation. 1.2 The A2LA logo is to be used by A2LA only. Accredited organizations may use the A2LA Accredited symbol and/or may make a narrative reference to their A2LA accreditation, but may not use the A2LA logo in such references. Where the A2LA name (not to be confused with the A2LA logo) is used by accredited organizations in a narrative reference to accredited status, it shall always be accompanied by at least the word accredited. The A2LA Logo: (to be used by A2LA only) The A2LA Accredited Symbol: (to be used by A2LA-accredited organizations) 1.3 There are no restrictions on the size and color of the "A2LA Accredited" symbol, but the format and proportions must remain the same as in the version provided by A2LA. 1.4 Accreditation claims shall be made only: With respect to the name by which the organization holds A2LA accreditation (as displayed on the Scope of Accreditation) With respect to the activities that are covered under the organization s valid Scope(s) of Accreditation With respect to the specific accredited location that is listed on the organization s Scope(s) of Accreditation When accompanied by the organization s A2LA Certificate Number. (NOTE: Implementation of this clause is as follows: This requirement is in effect immediately for all uses of the symbol on reports or certificates. This requirement is in effect for items (other than reports or certificates) newly developed or revised as of July 1, 2015 for all organizations enrolled with or accredited by A2LA as of April 18, This requirement is in effect fully and immediately for all new applicants received after April 18, 2014.
3 Page 3 of 5 A2LA understands that there will inevitably be circumstances where an exception to this requirement may be appropriate. Please contact A2LA directly if you feel an exception is warranted in your case.) 1.5 Accreditation claims shall not be made: Physically on any products or items that have been tested or produced. (Calibration and inspection labels are permitted if the criteria in Section 4.0 below are met.) In any manner that would imply personnel certification or A2LA endorsement of a product or presented results In any manner that would imply A2LA responsibility for any results presented On materials (e.g., labels, reports/certificates, proposal/quotations, etc.) when none of the work described within these materials is part of the organization s Scope(s) of Accreditation. (Note: If both accredited and non-accredited work is presented, then accreditation claims may be included as long as the nonaccredited work is clearly distinguished from the accredited work.) 1.6 The use of the symbol or claims of accreditation by the accredited organization shall not misrepresent the organization s accreditation status or bring the accreditation process into disrepute. (Note: A2LA serves as the final arbiter in any discussion on the appropriate use of the symbol or reference to A2LA accredited status and so accredited organizations are invited and encouraged to contact A2LA for prior review of any planned promotion or reference to A2LA accredited status.) 2.0 Opinions and Interpretations 2.1 Where statements of opinions and interpretations are included on an organization s endorsed report or certificate, such statements must be based on results from work for which the organization is accredited; otherwise the accredited organization is required to include a disclaimer such as the following in the certificate or report: The opinions/interpretations identified/expressed in this report are outside the scope of this organization s A2LA Accreditation. (Note: It is preferable to express opinions and interpretations that are outside the Scope of Accreditation on a separate letter which is not part of the endorsed certificate or report and that does not carry the A2LA Accredited symbol or other reference to A2LA accreditation.) 3.0 Sub-Contracted Activities 3.1 An accredited organization may include results of subcontracted work on its endorsed reports or certificates (meaning, those containing the "A2LA Accredited" symbol or other reference to A2LA accredited status), only if (in addition to the relevant ISO Standard requirements related to subcontracting): The subcontracted work appears on the accredited organization's own A2LA Scope of Accreditation. (Note: This requirement is not applicable to
4 Page 4 of 5 accredited inspection bodies, proficiency testing providers and reference material producers.) The accredited organization assumes all responsibility for the subcontracted work The accredited organization obtains prior approval from their subcontractor to report excerpts from the subcontractor's original report/certificate The subcontractor itself is accredited by A2LA (or one of A2LA's Mutual Recognition Arrangement partners) for the work done and the results were provided on an endorsed report/certificate from the subcontractor. 3.2 If results from a non-accredited subcontractor are used on an accredited organization's report/certificate, the requirements of Section of this document apply. 4.0 Labels 4.1 A2LA accredited calibration laboratories may affix calibration labels containing the A2LA Accredited symbol to equipment that has been calibrated by the accredited calibration provider under their Scope of Accreditation. 4.2 Inspection labels containing the A2LA Accredited symbol may be affixed only to the specific items that have been inspected by an accredited inspection body under their Scope of Accreditation (relevant to the A2LA ISO/IEC Inspection Body Accreditation Program). The label must clearly indicate that the item has been inspected (e.g., inspected by, inspected on, etc.). 4.3 Calibration/inspection labels containing the A2LA Accredited symbol shall include at least the following information: The name of the accredited organization The accredited organization s A2LA certificate number The instrument/product identification The date of the current calibration/inspection Cross-reference to the accredited calibration/inspection certificate issued with respect to this calibration/inspection, if traceability to the certificate is not achievable through the above information. 5.0 OPTIONAL: The Combined ILAC MRA A2LA Accredited Symbol 5.1 Accredited laboratories may use the combined ILAC MRA A2LA Accredited symbol in order to demonstrate accreditation by a signatory of the ILAC arrangement. Due to the requirements imposed upon A2LA by ILAC for use of the ILAC MRA mark, additional requirements are in place for use of the combined symbol, as outlined below.
5 Page 5 of The combined symbol may be used only in combination with the accredited laboratory s A2LA certificate number. For example, the symbol below is appropriate for use. Certificate # The combined symbol shall be used only in the same proportions as indicated above; however, the A2LA Accredited symbol may be placed either above, below or on either side of the ILAC MRA mark as long as they are both in close proximity. The combined symbol may not be distorted, compressed or stretched in any way and shall not appear in a size that renders any portion of the combined symbol unreadable. 5.4 The combined symbol may be displayed in black-and-white or in an approved blue color according to the following color breakdowns: PROCESS (CMYK) Color Breakdown: C100 M56 Y0 K0 PANTONE (PMS) Color Breakdown:: PANTONE 293C (blue) WEBSITE (RGB) Color Breakdown: R0 G0 B Laboratories wishing to use the combined symbol must present their proposed usage to the A2LA Director of Quality & Communications (please visit our website at for contact details) for review and shall not begin actual use of the combined symbol until they have received written approval from A2LA. 5.6 All requirements of Sections 1-4 of this document are also applicable to use of the combined symbol by A2LA. All rights reserved. No part of this document may be reproduced in any form or by any means without the prior written permission of A2LA. Document Revision History Date Description April 18, 2014 Complete re-write of document. Clarification added to the first note of Section and the second note was added. October 30, 2014 Clarified implementation for Section April 14, 2015 Included reference to ILAC R7 in the Introduction. Updated title of P102. Updated Section 5 to comply with the 2015 version of ILAC R7, including: o Removing restriction on use of combined symbol on business cards; and o Removing requirement for a signed sub-license agreement.
7.1 INTRODUCTION MODULE 7 REFERENCE TO ACCREDITATION AND ADVERTISING All AIHA Laboratory Accreditation Programs (AIHA-LAP), LLC Accredited laboratories are encouraged to advertise their accreditation by
The Gulf Cooperation CONFORMITY MARKINGING FOR THE GCC COUNTRIES Committee Draft No. 5 Hint This Translation is informative and is not binding. List of Issue No.: (5) 1/9 Contents Clause 1: Purpose 3 Clause