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There are many things you should consider when starting your mobile marketing campaign which can make it overwhelming when figuring out where to start. This article will take some of the guesswork out of the process of promoting your business in the mobile realm.
Don’t just send messages to your customers out of the blue. You should only message them with useful information. A mobile marketing campaign can fail if you waste your customer’s time by texting them random, useless information. Customers aren’t looking for humorous, personal messages from a business they patronize. They’re looking for valuable information and ways to save money.
Your first step should be focusing on building a database. Avoid adding nothing but mobile numbers to your database. The reason is you must have their permission before you begin doing this. You can get permission by having them fill out a request form on your website.
If you are not an expert on designing for a mobile audience, then by all means, hire one. Building an effective mobile website is a specialized task, considerably different from normal web design. If the job seems like beyond your scope, consider outsourcing it to professionals.
Make your point but keep it short when it comes to mobile content. Make sure your site is filled with good information and not just there for keyword stuff. You have to get right to the point and make it short when using mobile marketing.
There’s plenty of money to be made in mobile marketing. More people than ever are downloading apps and using social networking sites on their smart-phones. Both of these places are fantastic marketing locations. You need to target your customers where they are congregating online.
Spending money to create a successful mobile website is worth the investment, because it will optimize your site for a variety of mobile devices. It can be quite difficult to develop a mobile website that is attractive and appealing. If possible, this job should be handed over to qualified, experienced professionals.
Mobile marketing should be developed one step after another for best results. Continue to progress through the mobile marketing techniques. Start with texting, then go to calling, then to videos and so on. This helps expand your network. Take advantage of everything possible.
Queensland&apos;s Crime and Misconduct Commission has warned that political candidates who use the watchdog to score cheap points could face prosecution.
The CMC on Tuesday launched an education campaign, urging candidates in next year&apos;s local and state elections to keep their campaigns clean.
Acting chairman Warren Strange warned that candidates who made spurious complaints to the watchdog for political advantage could be prosecuted.
"Our message to candidates is simple - keep it clean and don&apos;t risk your campaign by making a false or frivolous complaint," he said.
Mr Strange said that was because the CMC may not have time to determine if a complaint was substantiated before voters went to the polls.
"It&apos;s not about discouraging people who might have a legitimate complaint. It&apos;s about sending the message that we don&apos;t want the CMC and its processes to be misused during election campaigns," he told AAP.
"Public statements involving complaints being made can do damage and smear people if we don&apos;t have time to come to a view before a vote is held."
Anyone found to have made a false complaint to the CMC risks jail time, fines, and possibly having to compensate the watchdog for any resources it expended in investigating the matter.
Local government elections are set down for March 31 next year. The state election is yet to be called but is due in March.
Liberal National Party leader Campbell Newman said the Labor government should heed the CMC&apos;s advice.
"(Deputy Premier) Andrew Fraser has had a couple of goes this year and they&apos;ve both been found to be false," Mr Newman told reporters.
In October, Mr Fraser asked the CMC to look at whether Mr Newman properly declared his personal financial interests when he was still the lord mayor of Brisbane.
Japanese whalers have filed a lawsuit in the United States in a bid to prevent "acts of violence" by Sea Shepherd activists during this year&apos;s hunt.
In a statement Japan&apos;s Institute of Cetacean Research (ICR), and Kyodo Senpaku Kaisha Ltd, which operates the whaling vessels, said they had filed the lawsuit to establish legal protection of their ships and crews.
"Sea Shepherd has made numerous attempts to foul ships&apos; propellers with ropes, potentially placing the crews and vessels in extreme danger," the statement read.
It said last whaling season the hunt was cut short because of concerns for the safety of the crews and vessels.
"Unfortunately Sea Shepherd is escalating its acts of violence and this has left us with no choice but to file the safety-at-sea lawsuit," the whalers said on Friday.
Each year activists from the Sea Shepherd Conservation Society confront Japanese whalers in the waters around Antarctica.
In the past Sea Shepherd ships and Japanese vessels have collided, although both sides blamed each other for the strikes.
Spokesman for the whalers, Gavin Carter, told AAP from Washington that the lawsuit would only target violent activities, and not peaceful protest actions.
He said the lawsuit, filed in the US District Court in Seattle on Thursday (local time) did not seek monetary compensation from Sea Shepherd, but did seek a permanent stop to the activists&apos; actions.
Each year Japan&apos;s whaling fleet heads south to the Southern Ocean near Antarctica to conduct so-called "scientific whaling".
The hunt is allowed under a loophole in the International Whaling Commission&apos;s ban on commercial whaling.
Speaking to AAP from on board a vessel off the coast of Western Australia, Sea Shepherd founder Paul Watson said he was not worried about the lawsuit, which names him personally.
He said it was frivolous and any US court that saw video footage of an incident last year - when a protest vessel was destroyed after a collision with a whaling ship - would dismiss the action.
"We are not down there protesting whaling, we are down there intervening against criminal activities," he said.
"We defend ourselves from being rammed, hit with water cannons, shot at, have concussion grenades and bamboo spears thrown at us, so yes, we defend ourselves," he said.
Mr Watson said the ships his organisation used were not owned by Sea Shepherd USA, nor were they US-flagged vessels.
"The United States government and courts have no authority over these ships so I don&apos;t know what they are hoping to achieve," Mr Watson said.
Two Chinese pandas have landed in Paris for a new life in a French zoo in a loan sealed after years of top-level negotiations between China and France.
The "Panda Express", a Boeing 777 specially decorated with a panda motif, carried the pair from Sichuan province to Charles de Gaulle airport, where China&apos;s ambassador to Paris and zoo staff were on hand to greet them.
Huan Huan (Happy) and Yuan Zi (Chubby) are the first pandas sent to France since 1973, when Yen Yen - who lived till 2000 - was given to then president Georges Pompidou along with another panda, which died shortly after arriving.
The latest furry ambassadors, specially selected for their breeding potential by their keepers in the city of Chengdu, are bound for Beauval zoo in the Loire region of central France for a 10-year stay.
But the French public will have to wait until February 11 to get their first glimpse of the pandas in their specially built 2.5 hectare enclosure adorned with Chinese-style pagodas and marble lion statues.
"They enjoyed the trip, they ate a lot. They are starting to learn French and I am sure they will make lots more progress," joked Chinese ambassador Kong Quan, adding that they were a symbol of French-Chinese friendship.
The three-year-old pandas were provided with toys and 50 kilos of fruit and bamboo to keep them occupied during the 11-hour flight, the transport company said.
A deal on the endangered animals, famous for their reluctance to breed, was to have been announced at the G20 summit in the French resort of Cannes in November, but had to be delayed due to the eurozone crisis.
China is famed for its "panda diplomacy", using pandas as diplomatic gifts to other countries. Just 1600 remain in the wild in China, with some 300 others in captivity worldwide - mostly in China.
David Algranti, who was named a "pambassador" in 2010 and spent several weeks as the bears&apos; official guardian in Chengdu, was one of a handful of people given privileged access to the quarantined pandas.
"France is lucky to be getting these two, they are particularly lovable, and very good-looking," he said. "Huan Huan sticks out her tongue a lot and Yuan Zi loves to climb, he&apos;s quite sporty."