Needs. The basic elements that humans require to survive Food Water Shelter Health. Wants. Things that people desire, regardless of whether the desired object contributes to their survival. Maslow’s Hierarchy of Needs. Motives of Successful Nations.
Successful nations and nation-states are often motivated to serve the people by providing economic stability, peace and security, self-determination and humanitarian activities
Individuals worry about their ability to support their families, while nations worry about their ability to support their citizens
When people are worried about this, they are motivated to find good jobs, which usually means getting proper educational qualifications to do the jobs required
People who live in countries where they do not feel safe are also more unlikely to get an education or hold down a job
Nations are also concerned about safety, and take steps both collectively and individually to ensure safety
Individuals as well as nations want the right to decide for themselves who they will be friends with
Canada gained this right when they signed the Statute of Westminster in 1931 and was then able to control her own foreign affairs
People are motivated to help others in times of crisis or if those people are less fortunate than themselves, even if they don’t know the people personally
Countries react to and with other countries differently, depending on the circumstances and countries involved
A policy whereby a country completely opts out of participating in international social, economic, political and military affairs
The policy of a country responding to events on its own without agreements with, or support from, other countries
Example: Canada and the US have several agreements and policies that have been created jointly on and for issues affecting both countries
A policy by which countries agree to abide by the decisions of an international organization made up of independent appointed officials or representatives elected by member states
The European Union is often seen as an example of this because when countries join the EU they give up some control of their own affairs
Decisions are made by the majority and are rarely unanimous, but all countries must agree to the decisions once they are made even if they didn’t vote for it
The doctrine that all members of the global community accept collective responsibility for the challenges that face the world
The WHO is responsible for coordinating information about diseases that could cause epidemics, nutrition, population planning, sanitation and the health of women and children
1966 – the WHO launched a smallpox vaccination campaign; by the end of the 1970s smallpox had been eradicated
Formed in 1996 by Canada, Denmark and her colonies, Finland, Iceland, Norway, the Russian Federation, Sweden and the US
6 organizations representing indigenous groups who live in the Arctic regions of member states also have seats
The priority of this group is protecting the environment and monitoring the effects of climate change
It is made up of 192 member nations and serves as a forum to discuss disputes, air grievances, and share concerns
The International Bank for Reconstruction and Development (now part of the World Bank) and the IMF (International Monetary Fund) were established to help Europe and Asia rebuild after WWII
1947 – The General Agreement on Tariff and Trade (GATT) was established; the World Trade Organization (WTO) evolved from this
These bodies are somewhat controversial as some see them as being dominated by western countries who are trying to block development to allow for rich western nations to keep getting richer at the developing countries’ expense
Lexi will share her PR tactics and strategies she uses to design and promote campaigns. Her focus will be on how PR stunts, such as creating ‘real life’ products and events can make a huge difference to online outreach success. She will highlight the methods for assessing creative campaigns for PR-ability and how machine learning and AI can help us do that.
2. •Consistent truths about successful stunts •Talking clients into stunts •Leveraging Publishers AI to create PR stunts •Making impactful things easier and quicker AGENDA
29. Overview of Bathroomsweets.com Resultsto date • Coverage hits: 133 • High links: 72 • Medium links: 56 • Average DA of linking site: 54 • Broadcast: 3 • Total circulation: 357,545,235 Link details We only count each unique link on a page, as such if a post links to the same place more than once this is only counted as one link. • High - Links with a DA 40 an above • Medium - Links with DA 20-39 • Low - We don't count anything with a DA 19 or below
39. Phase One: Launch duckling search in National newspaper and job description details on duck tester site. Phase Two: Reveal interview imagery and announce shortlisted ducklings. Phase Three: Announce winning ‘ugly’ duckling via press media alert, share details of owner.
40. You need a face to story…beyond a duckning Duck • Duck owner and ‘Gilbert’ the winning duck. • Quoted as the owner, to be shared with local and national press. • Quote and media alert to be shared before launch.
41. Duck project Total Project High Links: 18 Total online coverage: 25 Total Online Circulation: 101,432,613
45. •Consistent truths about successful stunts •Talking clients into stunts Leveraging Publishers AI to create PR stunts AGENDA
59. Title goes Here 111 Results: The campaign built over 66 inbound links with an average domain authority of 41. As well as 52 inbound links with unique linking root domains. Alongside TV coverage on NY1 TV News, Cleveland 19, the Discovery Channel Canada, USA (CBS) 9 News, and Good Morning America on ABC
67. Dr Claire Asher – Academic liaison Is a professional science legislation communicator and an active journalist. She writes for New Scientist, BBC Earth, ScienceNOW, The Scientist, and Nature News. She works with us to support relationships with academics and researchers Academic experts
70. •Consistent truths to successful stunts •Talking clients into stunts •Leveraging Publishers AI to create PR stunts •Making impactful things easier and quicker Summary