We all make choices when shopping. What makes a consumer choose one product over another? Many times it comes down to brand name loyalty but what about newly introduced products? What draws your attention to new products? The most common answer to that question is the packaging and label. Your products label is the last marketing chance you have; below you will find a variety of tips on getting your product purchased.
Labels are created when introducing new products as well as when companies are looking to reintroduce a product. Reintroduction of a product comes when companies see a drop in consumer purchases and wants to draw attention to their product again. When creating a label, color is an important element. Before any words are read colors are seen and attention is drawn. This happens within a half a second. Create a label with colors that speak to consumers and grab their attention.
Consistency should be maintained throughout your brand. The colors that are used within your packaging and label design should be carried through to other areas of consumer communication including coupons, flyers, promotions and your website. Customers will come to identify your product without reading a word.
Another common use of color is identifying between different flavors within a product line. If you are offering a scent or taste that is often related to a certain color incorporate that within the label as well. This helps consumers choose from a large variety of flavors without sifting through your entire product line.
Labels should also use images to convey their brand. An image, as is with colors conveys the brand without using any words at all. Images are quick identifiers that communicate quickly. They are catchy to the eye and are more interesting than a pile of text.
When it comes to the text be choosey with what font you select. Choose a font that fits your product and contributes to the aesthetics of your labels colors and images. Everything should work together to enhance the brand and product image.
Consider the size of your products package and match the size of the label to it. A label that is too small or too large can either go unnoticed or noticed for the wrong reasons. A large label can be wrinkly and over take the product whereas a label that is too small can fly under the radar and go without notice.
Don’t forget to add all the necessary information that is required on the label as well. Mandatory information concerning the nutritional value of the product as well as company contact information should be easily found without taking away from the aesthetics of the label itself.
When it comes to manufactures looking for packaging there are an abundance of options to choose from. Many are turning to the convenience of shrink sleeve packaging and labeling because of the wide range of advantages it offers over other forms of packaging and labeling. When you walk through the aisles at the grocery store you will find that shrink sleeve marketing is incredibly prominent throughout different products lines including beverages, nutritional supplements, and chemical packages.
One of the advantages of using shrink sleeves is that they help to differentiate your products shape and offer a three hundred and sixty degree graphic. They truly stand out and grab your customer’s attention when on display for sale. Shrink sleeves can be designed to accentuate your products unique shape. This is a significant advantage to product marketing especially when the design of your products package is unique. Shrink sleeves will accentuate the shapes difference amongst competitors.
Another major benefit of shrink sleeve packaging is the tamper proof seals that it offers. The shrink sleeve wrapper is often made to fit over the entire product, especially in beverage packaging. Tampering with this type of product packaging is almost impossible to get away without noticing the issue.
The shrink sleeve label allows for complete three hundred and sixty design graphics and one hundred percent visibility. In other types of packaging the label is concentrated on the front of the package. This overlooks the sides and back of the product which is valuable product advertising space. With shrink sleeve packaging the entire label can be used to advertise and bring attention to your product.
Another benefit of shrink sleeve labeling is the versatility it offers with different packaging materials. It works with metallic, pearlescent and thematic materials to create different effects on your product label. If you can dream it, shrink sleeve labels can create it without the difficulty that exists in other types of packaging and labeling.
The expense of packaging and labeling products is often considerable however with shrink sleeves this is not the case. It is an affordable option that offers a higher degree of visibility for your product over a variety of different package and labeling options.
When it comes to product marketing your packaging and label design are of the utmost important aspects. With the numerous advantages that shrink sleeves offer it is hard to imagine why you would choose any other type of product labeling and packaging option.
When it comes to packaging your products flexible packaging has become a widely used method for a variety of products from food products and beverages to chemicals and detergents. With a variety of designs and packaging patterns flexible packaging is revolutionizing the way manufactures offer their products for sale. The benefits of flexible packaging are plentiful.
One of the most favorable benefits found with flexible packaging is that it is able to be customized according to the demands of the product. Flexible packaging materials offer a variety of shapes and sizes to allow for customization to the needs of the product. The packaging is able to be dyed and cut into any shape and sizes making the product appealing to consumers.
Creativity allows your product to stand out from competitors. With flexible packaging the product and brand can be set apart from the competition. Flexible product pouches offer unlimited creative options when it comes to packaging.
The durability of flexible packaging is a benefit that helps to extend the shelf life of most products. Packaging that is made out of aluminum, high grade plastic or a combination of both offers a higher degree of protection from outside elements. The added protection adds to the durability of the packaging allowing for a longer product life.
Features that exist on flexible packaging including zippers, seals and such allow for a second life for the products package. The zip seal also makes flexible packages convenient and easy to use especially when the product is not thoroughly used upon being opened. This is common in chemicals and food products that use flexible packaging.
A variety of logos, colors and designs can be printed on flexible packaging making it an engaging and attractive option in product packaging today. It is also easy to adjust the size of the package when using flexible packaging. With flexible packaging you can adjust the size of the package needed from individual sized packages to family sized packaging easily.
Flexible packaging opens to a variety of dimensions. It is a great material for various different products because it allows for the products to shift and adjust. The packages can go from lying flat in storage to housing products taking up minimal storage space. Utilizing shelf space while maintaining the quantity of product being offered is one of the greatest benefits that flexible packaging offer to both consumers and manufacturers.
Anchor Printing produces a variety of quality printed and converted products since 1947. We take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.