Read the article as it appeared in the official ASDS members-only print publication: Email is Not Dead! – ASDS Currents Magazine, May-June 2017
With so much social media growth and text message marketing strategies, many business owners, including physicians and medical clinics, wanted to know if email marketing was no longer worth pursuing. While it’s true that new and exciting ways to reach your audience now exist, they should each be considered one ingredient in a marketing recipe.
As we like to say to our clients, “Get them everywhere they play online.” This means that, while you post on Facebook and Instagram and send text reminders for appointments, email marketing is another way to remind them about who you are, why they chose you, and what else you can offer them.
There are many benefits to including email marketing in your total internet marketing strategy. These include:
The last one is perhaps the most important. Social networks come and go, but your email list can almost live forever. And with increasingly strict Facebook algorithms (and other social networks following their lead), your social reach dwindles. Emails almost always get delivered.
Each year, Facebook announces another algorithm change that puts all social media marketers into a panic. You can avoid this by encouraging Facebook users to subscribe to your email list. No matter what happens with Facebook, you’ll have that list of emails. Using Facebook and other social networks as a lead generation channel for your business, rather than your business’s Facebook page, makes a huge difference in the value you receive from Facebook marketing and advertising. The same goes for Twitter, Instagram, and any other sources of traffic and branding you use.
Is email marketing dead? It’s not. However, if you asked this question because you aren’t seeing a return on your email marketing strategies or can’t figure out why people aren’t opening your email newsletters and e-blasts, it’s time to seek help from the pros. Total Social Solutions helps dermatologists and other aesthetic medical practices improve their email marketing strategies with professional graphic design, mobile-responsive email creation, custom content, effective calls-to-action, and subject lines that promote clicks. Contact us today to learn how we can help you make the most of your valuable patient email list.
TSS and ASDS have been in collaboration for many years to bring quality, informative marketing content to ASDS members. In addition to contributing to the ASDS official members-only print publication Currents Magazine, TSS has also presented at ASDS member meetings and conferences discussing social media marketing, blogging and SEO, and reputation management.
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The Bangkok BRT or Bus Rapid Transit is a special bus service linking the mass rapid transit systems in Bangkok to provide an integrated public transport service for the city and her suburbs.
This is the first of 14 Bus Rapid Transit lines ultimately serving the greater part of the city in the next decade. In the first phase, there will be five BRT lines. These are:
The existing and planned Bangkok BRT lines will link to existing skytrain and subway lines and planned mass rapid transport lines. One BRT line will also connect to the Suvarnabhumi Airport rail link.
Currently the Sathorn – Ratchaphruek line links to the Silom line of the skytrain at S3 Chong Nonsi and S10 Talat Phlu.
There are ticketing offices up in the overhead bridges for purchase of tickets before boarding the buses.
On board each bus, a TV display behind the driver displays the station where the bus is at with announcements for each station in Thai and English. The TV displays are no longer available.
At peak hours from Mondays – Fridays from 0630 – 0930 hours and 1600 – 2000 hours, buses will arrive at 5 minute intervals
This is the first line to come into service. It covers 15.9 km and travels along Narathiwat/Rajanakharin Road, Rama III Road which loops along the sharp bend of the Chao Phraya to end at the junction of Ratchadaphisek and Ratchapruek Roads near The Mall Tha Phra on the other bank of the Chao Phraya River.
From 2 January 2011, commuters will be charged from 12 – 20 baht depending on the distance travel. It’s approximately 2 baht for every 2 – 3 stations.
This Bangkok BRT service links to the S3 Chong Nonsi skytrain station on the Silom line. It also links to the S10 Talat Phlu skytrain station that’s part of the Silom line extension in Thonburi which opened in 2012.
With effect from 2 January 2011, new ticketing machines have been installed at all the BRT stations along the Sathorn-Ratchapruek route.
These touch screen terminals are easy to use. Just touch the screen and the route map will appear. Touch your destination station on the map, insert the amount indicated and get your ticket.
Here’s a map showing the Bangkok BRT Sathorn – Ratchaphruek route and the stations along the line as well as the connecting skytrain stations.
The Bangkok BRT provides safe, comfortable and convenient bus travel in Bangkok. Although the majority of commuters are local residents, visitors to Bangkok will find this service useful too as it allows them to see a side of Bangkok that’s rarely seen by tourists.
More importantly the Bus Rapid Transit system when fully implemented connects to existing and planned mass rapid transit systems, other auxiliary transport like buses, mini-buses, taxis and river boats. This will give the city and her suburbs an integrated transport network.
For details of the Bangkok skytrain and Bangkok subway and for an overview of the mass rapid transit system, please see Bangkok skytrain and subway.