Have you ever wondered how e-commerce websites get real-time and concrete insights into their business? It is nothing else but, google analytics! Google analytics is a well heard and known term, especially amongst e-commerce websites and entrepreneurs. Google analytics for website is essential to understand your customers’ behavior, habits, activity and their perception of you. In this post, learn the basic parameters to consider while analyzing your website using google analytics.
It is evident that if you own any business online or offline, you are keen to understand your consumers’ behavioral patterns, preferences, attitude, and choices. In case of a physical store, you can personally observe your consumers’ behavior. But if you host a business online then, you might want to use google analytics for website to know your consumers’.
To get the most out of this post, you first need to set up a google analytics account. Here’s the step-by-step process to create google analytics for website:
Step 3: The above code needs to be pasted in the next window, go to settings, turn on the e-commerce tracking feature and click on save. It might take 24 hours for google analytics to start collecting information. Once your account is active you can start viewing business reports.
Note: Here you only see the big picture and not the underlining currents which contributed to the reports.
These tabs appear on the left panel of your dashboard. They need to be your main focus points at first. You will be more confident and pro to surf other reports in analytics once you master these basic ones. Before you go deeper in the reports, remember to set the desired date correctly in the top right corner.
It simply projects all activities happening on your site. It is a great tool to monitor website traffic in depth – who is on your site at that very moment, their geographic location and pages they are browsing.
A real-time report is mainly useful for pulling out the email, blog, social media or campaign performance. Also, for tracking them on the spot impact of traffic on your site. You can utilize this information to make better marketing and promotional decisions for your business.
It tells you more about who is on your website. This report provides in-depth insight into the age, gender, geography, language, device used (desktop, mac, mobile, etc..). You can figure the total number of visitors on your site (sessions), new & returning users.
Sessions: A group of on-site activity a user makes within a given time span. A single user can open multiple sessions at the same time.
Users: Total unique visitors to your site. There are two types of users: new and returning. Google analytics creates a unique id for every new user (desktop, mobile, etc..). Thus if your id is 01 you are a new user (desktop). If you go back to the same site again then you are a returning user. But if a different device is used (mobile), then your id will be 02 (new user).
Bounce Rate: Percentage of visitors who view only one page of your site within a stipulated time period. There is no further activity performed by the visitor which leads to session expiry.
You can change or add segments as well in this section. By adding an additional segment you are opening your analytics ground a bit more by comparing two segments. For example, you can compare people who bought your product and people who didn’t buy the product in order to understand the difference between them.
Understand people from which country, state and city are viewing your website and are interested in it. This will help you to cater to these specific audiences by creating campaigns or communications meant for them. For example, shipping costs, sales, and so on.
As you know which device (mobile, desktop, android, mac, etc.) is popular amongst your audience you can optimize your site accordingly.
This report projects how your visitors and users found and arrived at your website. From where did they arrive at your website? Which other sites got them to yours? What distribution strategy is working and what is not is highlighted here. Apart from acquisition overview, Referrals helps you to understand which pages and domains are linking to your store and directing traffic.
The behavior report tells you the improvement areas in your content and how your visitors are reacting to it. Bounce rate, page load time, unique views are captured here. This report will help you improve your customer experience on your site thus increasing conversions.
The Ecommerce tab under conversion is the reason why you turned on the E-commerce tracking initially while signing up. Here google analytics tracks your product, transactions and time of purchase on the basis of the information it receives. These insights help you understand which product is liked by and suited for your customers.
One of the most important things to track in analytics is your marketing efforts in the form of campaigns. So how do you track your campaigns? Just with a link! Google analytics facilitates you to quickly create and automatically track campaign specific special URL. To track campaigns automatically all you have to do is log on to Google’s campaign URL builder tool.
You need to paste your website link and provide some relevant information asked. Once this is done, Google provides you with a complete trackable URL. This URL can be used wherever you wish to promote your product or site. Google will automatically recognize the link and track all the actions performed by the user. These searches can be viewed in the Acquisition – Campaigns tab.
Most people find google analytics for website very difficult to use or understand because of all the jargons used in its reports. However, to grow your user base and business further, understanding these simple basics of your online business and audience is crucial.
In today’s world of quick texts, instant information and emoticons there seems to be a general lack of genuine human interaction. Have you ever read an email and glanced down for the “like” button? I don’t really WANT to respond. I just want “Like” what you said. Have you ever sent a happy face after a text to sort of end the conversation? We all do it to some degree or another. I fear that my teens say things in texts they wouldn’t actually say face to face with someone. We lose that initial shock factor, we lose body language and facial expressions and we loose intimacy when we send texts, emails, tweets and FB messages alone. I am not at all against those things! I actually prefer them, but sometimes I wonder what the impact would be on a relationship if I called my friend, or put an actual card in them mail that would come as a surprise on her birthday instead of being one of the 150 FB “happy birthdays” she’ll receive.
Here’s the good news. Communication through digital media can help you maintain more relationships than traditional methods and that can be a really good thing for your business. Here are some ideas that might help you deepen those relationships by building a strong rapport , loyalty and connection with a human touch.
1) Face time. I don’t mean with your iPhone though that is another way to stay in touch in this digital age. I mean real face time. Get in front of your customer when you can. Deliver her product when you know she’s home or at work, some where you can see her face, shake her hand or give her a Mary Kay hug! Chances are, she’s a little disconnected too. The more contact she has with you the more she will feel loyal to you, she will identify you as a real person and as her Mary Kay girl.
2) Texting and emailing is inexpensive, fast and efficient but don’t forget how special it is to receive a phone call, to hear a human voice. Perhaps you could send her a b-day email with a special discount and shopping link, but follow it up with a call. Even a birthday voice mail is more special than being one among a sea of digital salutations. (There is a local store that is actually part of a chain that calls me every birthday. I shop there frequently. They tell me happy birthday and remind me of the coupon I received in my inbox. I almost always spend my birthday money there!) Anytime you need to contact your customer send texts and emails too, but also let them hear your voice once in a while! Don’t lose that human touch.
3) Be real and available, then unplug. Times are different than they were even 10 or 15 years ago. All of these time saving devices have given us more time do to more, and instead of having more time…we just fill it with more busy-ness. Set times when your customers, team members and unit members know they can reach you. For example they know between 6–9 on Tuesday evenings you always answer your phone. They can count on you to be there at the times you’ve told them…and be sure to tell them what to expect! On the other times, unplug. We teach people how to treat us and if we teach them that we will answer the phone at 10:30 on a Sunday night…they will call us at 10:30 every Sunday night. It’s ok to not always work. Even our Creator rested on the 7th day.
Technology is good, it is very good. Technology saves us time and money and helps us extend our selves farther than ever before but don’t forget to be involved, to be real. Your customers and team members will love you for it!
The unique paper feel separates Polyart from the crowd and opens new potential markets for your business.
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Analytical measurement and control of pH within a system is necessary for many processes. Common applications include food processing, wastewater treatment, pulp & paper production, HVAC, power generation, and chemical industries.
An example of an automatic pH level control system is a water treatment process where lime softened water is maintained at a pH of 9, using carbon dioxide as a reagent. As the untreated water (or influent) enters the tank, the pH is continuously monitored by the pH sensor. The sensor is the feedback device to the controller where the setpoint is compared to the control value. If the values are not equal, the controller sends a signal to the control valve that applies carbon dioxide to the tank. The reagent is applied to the tank at varying rates to precisely control the pH level. With the pH level at 11 detected by the sensor, the controller commands the control valve to open and introduce more carbon dioxide. As the increased carbon dioxide mixes with the influent, the pH is lowered in a controlled manner. Reaching the setpoint, the carbon dioxide flow is minimized and the process is continually monitored for variation. The effluent is the treated water that is discharged out of the tank. The process continues to provide the lime softened water at the desired pH level.