About Dan I was previously the owner and broker of Paradise Real Estate and in 2016 merged my company with Sierra Sotheby's International Realty. I absolutely love, breathe and eat real estate! I find great satisfaction in helping my clients achieve their real estate goals. It's not about the transactions, its about the people which is my favorite part of real estate. I take pride in providing excellent customer service and I want you to feel good about referring me to your family and friends. Professionalism and integrity is very important to me. I am certified in "Director's Role in Professional Standards" with the California Association of Realtors. I'm honored when people choose me to represent them in their real estate transactions.
I've been in business and lived in Lake Tahoe for over 33 years Managing broker for Sierra Sotheby's International Realty Active member of the following Board of Realtors: South Lake Tahoe, Tahoe Sierra, Northern Nevada, Incline Village and Sierra Nevada Member of the Who's Who of Real Estate Past President of Tahoe Douglas Rotary Club Past President of the Lake Tahoe Business Referral Network Experienced negotiator Professional ethics: truthful, transparent, honors promises, responsive,	embodies integrity, safeguards privacy, excellent reputation, knowledgeable	Assisted by a highly experienced Assistant/Transaction Coordinator Extensive list of referrals Enjoys assisting my clients in realizing their dreams Number one goal is to be "Referable"
Marketing Your Property YOUR PROPERTY IS UNIQUE Marketing a listing such as yours takes an exclusive set of skills as well as an integrated marketing plan. Our exclusive global marketing partnerships are designed to create maximum exposure for your property. All the resources that are available to me and my firm are utilized to present your home in an EXTRAORDINARY & TARGETED MANNER
Our Commitment We understand the unique value of a property and have developed the proper marketing plan that will provide the attention and exposure it deserves. Your home will need to be uniquely positioned to create maximum interest and help produce the highest possible financial return. We’re committed to creating a customized plan to highlight your home’s unique features and value while exposing it to the widest audience. More property views results in a faster sale and a higher return for you. Our most basic plan across all price points includes: •	Professionally photograph your home to create the best possible first impression to the online community of buyers •	Post your home to our Multiple Listing Service •	Syndicate your property to dozens of the top online real estate websites in the world including (but not limited to) SIR.com, sierrasothebysrealty.com, New York Times, Wall Street Journal, Mansion Global, Zillow, Realtor.com, Trulia, Juwai.com (the Zillow of China) •	Create a professional quality brochure to be distributed at our 9 Sierra Sotheby’s International Realty offices and direct mailed to affiliates in top Bay Area feeder markets •	Send a professional quality “Introduction” mailer to a targeted mailing list to generate additional interest •	Place a Sotheby’s International Realty sign on your property (at your discretion) •	Introduce your home to other Sotheby’s agents in our weekly sales meetings •	Advertise your home in relevant media (online and/or print) •	Host open houses during high traffic weekends and during broker open house events •	Preview your property to all interested agents •	Inform you of responses and inquiries relating to your home •	Provide you with real-time statistics showing how your home has been viewed online across all of our syndication partners •	Provide regular updates on comparable homes in your area (sales and new listings)
Our Brand Heritage The Sotheby’s International Realty® brand harnesses the worldwide recognition and prestige of the Sotheby’s name. Auctioneers since 1744 with a fine tradition of marketing the world’s most cherished possessions, Sotheby’s is now an innovative global art business serving the most discerning clientele. Sotheby’s International Realty benefits from this tradition and innovation through equity in the Sotheby’s brand name and marketing collaboration.
An Extraordinary Collaboration Properties represented by our network may also be featured on the Sotheby’s auction house website, sothebys.com, their high-profile private client portal and within their exclusive newsletters. Our popular Extraordinary Properties blog features some of the most highly read content available throughout sothebys.com. At the heart of the partnership between the Sotheby’s International Realty® brand and the Sotheby’s Auction House is the literary collaboration Sotheby’s Magazine | Art & Home. This alliance creates exclusive opportunities to reach a prestigious clientele.
Brand Marketing A brand conveys a perception and emotional appeal with consumers and tells them what they can expect from an organization. The Sothebyâ&#x20AC;&#x2122;s International RealtyÂŽ brand marketing strategy is to develop and curate quality content, delivered across multiple platforms in order to create and maintain global brand recognition and drive more consumers to sothebysrealty.com.
Search Engine Marketing Search engine marketing provides us with the opportunity to target a specific and qualified consumer. With over 90% of home buyers searching for homes online, it is essential that the Sotheby’s International Realty® brand presence is prominent on search engines. Our search engine marketing strategy targets the real estate intender who has already visited sothebysrealty.com through “re-marketing” – showing a display ad specifically to the user when they visit thousands of other websites.
Search enginefrom marketing providesbusy us with the opportunity to directly across the always Base Camp Pizza, which means thousands of visitors target a specific and qualified consumer. Withwill over 90% of be walking past our office monthly. Our front home buyers searching for homes online, it is essential that the window displays an interactive, state-of-the-art brand presence Sotheby’s International search tool that enablesRealty real ®estate buyersis&prominent on sellers to search currently for sale.strategy From targets the search engines.homes Our search engine marketing there people will be able to email themselves the real estate intender who has already visited sothebysrealty.com homes they like! This marketing tool will attract through “re-marketing” showing ad specifically to the prospective real estate – clients toa display it like moths are attracted to avisit light! We are the only real user when they thousands of other websites. estate office in Tahoe that uses this technology. What does this mean for our client's properties? MASSIVE EXPOSURE=MASSIVE RESULTS!
© MMXVII Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks licensed to Sotheby’s International Realty Affiliates LLC.
Public Relations: The Voice of Luxury Real Estate Our public relations support team helps drive awareness and position our global network and prestigious brand as the voice of luxury real estate. Properties that have international relevance, historical significance or uniqueness can be submitted for consideration in the many global media outlets we have relationships with, driving more exposure for the brand and traffic to sothebysrealty.com.
Social Media Content marketing is the way consumers seek information. Social media is a vital tool in this space for luxury brands to provide their content to their loyal following as well as to attract new connections. Influential, well-connected buyers like to engage directly with their favorite brands, looking at unique photos, videos and articles with the ability to respond and share the content with their circles. We are not simply â&#x20AC;&#x153;postingâ&#x20AC;? on social media. We are nurturing a highly engaged group of opinion-makers with exclusive content on Facebook, YouTube, Twitter, Google+, Instagram, LinkedIn, Pinterest and our very own Extraordinary Living Blog. We know that our social content marketing approach works because Facebook is the top referring source of traffic to sothebysrealty.com.
Video: The Quintessential Content Home buyers are engaging with video in every element of their online experience â&#x20AC;&#x201C;on websites, social networks, and their connected TVs. Research tells us that the longer consumers are on a website, the more likely they are to take action and inquire about a property. Video provides a truly immersive and engaging experience for the consumer and remains the cornerstone of our content strategy for sothebysrealty.com.
sothebysrealty.com sothebysrealty.com attracts more consumers to search, view and inquire than any other luxury real estate website. Millions of viewers immerse themselves in our collection of vibrant, full screen high definition videos and photography. sothebysrealty.com also offers 3D and Virtual Reality Tours, 17 languages and featured lifestyle and destination content. A home presented with such in-depth and unique content has a much higher success rate capturing search engine inquiries and engaging online consumers.
The Essence of the Extraordinary Online Our strategic online plan aligns our brand with relevant and influential media partners on prominent, highly visible platforms. Seamless content integration is used to create unique customer interaction opportunities and designed to deliver upward of 2 million monthly visits and more than 6 million page views. Our plan runs January through December with media moguls like Wall Street Journal, New York Times, Financial Times, Juwai.com, Mansion Global, South China Morning Post, Google, Youtube and beyond.
Innovative and Interconnected Cascading Platform Once a home is on sothebysrealty.com, it will be exclusively marketed on more than 100 websites around the world. This network of interconnected, locally focused and globally aware Sothebyâ&#x20AC;&#x2122;s International RealtyÂŽ network membersâ&#x20AC;&#x2122; websites, receive over eight million visitors per year and create another exclusive property syndication opportunity.
Property Distribution Strategic placement and unique positioning of your homeâ&#x20AC;&#x2122;s best features are critical in securing the right audience to not only preview your home online, but to take the next step in their home search. The Sothebyâ&#x20AC;&#x2122;s International RealtyÂŽ brand partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to the rich content on sothebysrealty.com. To measure results of this exposure, the brand provides a property report including view and inquiry statistics for each partner site to effectively illustrate the activity a property receives online. This keeps our homeowners informed of our marketing efforts every step of the way.
markets through affiliations with over 90 Sotheby’s International Realty offices throughout Northern and Southern California.
throughout Northern and Southern California. We are actively working to promote the Lake Tahoe lifestyle and to position your property directly in front of second home buyers where they live and work with the intention of bringing them directly to you.
9 Local Offices Sierra Sotheby’s International Realty offers a diverse office footprint throughout Truckee and Lake Tahoe to best market and expose the properties we represent to a wider-reaching audience. In fact, we are the only local brokerage with office locations in all of the “big three” ski resort Villages; Squaw Valley, Northstar and Heavenly.
Apple TV Apple TV is found in 24 million homes and with our innovative Apple TV app families can share the experience of discovering Sotheby’s International Realty® brand properties from the comfort of their couch or home theater room. Apple TV allows the Sotheby’s International Realty brand to present our curated high definition videos and photography on a screen larger than ever before. Unique to our app, users can explore properties via our visual lifestyle search and keep track of your favorite properties and recent searches. The app is designed to truly immerse the consumer in the Sotheby’s International Realty brand.
SierraSIR Mobile The Sotheby’s International Realty® mobile app is the only luxury real estate app that serves properties in nearly 70 countries. Those who seek the unique when on the road can search using SIR Mobile on Android or Apple and connect with our global real estate experts around the world. Use GPS or the draw tool to locate your next home and learn about the local lifestyle amenities with our points-of-interest toolbar, showcasing local restaurants, golf courses, resorts and more. With an ever-increasing amount of home searches performed from a handheld device it is vital to have a best-in-class app that meets the needs of today’s home buyers.
eGallery The Sotheby’s International Realty® eGallery is displayed on high-definition screens in Sotheby’s International Realty and Sotheby’s auction house locations around the world. It is an exclusive, real time, dynamic property slideshow designed to provide worldwide reach for the select upper-tier properties represented by our network.
Property Brochures and Significant Sales In addition to a vast digital and media campaign, direct mail provides an extra edge when promoting a home. A series of professionally designed brochures, postcards and email templates are available and easily customizable. A plan to successfully market a home includes a combination of powerful interactive and direct mail efforts to generate additional consumer interest both locally and globally. Also, a regular newsletter promotes significant sales throughout the network. This illustrates how the Sothebyâ&#x20AC;&#x2122;s International Realty brand provides access to some of the most qualified buyers around the world.
s in art, antiques, wine and collectibles, the appeal of an extraordinary home is its distinctive character. The Sotheby’s International Realty® network offers a fine collection of luxury homes, estates and properties for sale throughout the world. Allow us to artfully unite you with the perfect home.
Property Advertising: Exclusive Access Exclusive agreements with the world’s most influential media partners provide unique access for firms to place print and digital property ads that target qualified buyers for your home. That includes mainstream partners such as the New York Times and the Wall Street Journal, as well as lifestylefocused partners such as Ocean Living and Country Life.
RESIDE Tahoe Legacy and Sotheby’s Magazine | Art & Home Tahoe Legacy is the in-house magazine of Sierra Sotheby’s International Realty. 40K copies are printed and distributed at affluent and high traffic locations throughout Lake Tahoe and prominent Bay Area feeder markets twice per year. RESIDE® is our brand’s award-winning, proprietary magazine, featuring luxury homes and lifestyles from around the world. Several regional issues are distributed to thousands of readers. Contents include a comprehensive property section, engaging editorial, local and global lifestyle features and more. Art & Home’s large format magazine enriches readers with sophisticated content related to the art and real estate world, now including a digital version under sothebys.com. Sotheby’s Magazine | Art & Home features editorial showcasing Sotheby’s International Realty® brand properties and also includes a property gallery, providing an advertising opportunity that targets the Sotheby’s clientele. Each issue of RESIDE®, Tahoe Legacy and Sotheby’s Art & Home are also created as an eBook for electronic marketing and distribution, expanding their reach.
Influencing the Sale of Your Property Although the listing price you place on your property will influence its sale, there are many other factors that come into play. Some of these factors are within your control, others are not. Examples include: FACTORS NOT WITHIN YOUR CONTROL: •	Your property’s location •	Recent property market values •	Expired listings with multiple price revisions •	Economic and housing marketing conditions •	Absorption rate
FACTORS WITHIN YOUR CONTROL: •	The listing presentation price and terms of sale •	Your property’s distinctive and compelling attributes •	The physical condition of your property (home and grounds) •	The ready access to your property for showing •	The selection of the real estate sales professional you chose to represent you and your home
There are many factors, including market research, to assist in determining Opinion of Value. Our Comparative Market Analysis considers a variety of metrics including recent transfers, active listings and economic housing market conditions. Ultimately the selling price will be determined not only by comparable properties but how buyers view your property to establish its “worth.”
•	DEALERS: Focused on price, want to negotiate •	BOTTOM Focused on price, drawn to phrases focused onFEEDERS: value vs. price NEW: Fresh and excited, like “Just Reduced” andfocused “Muston Sell” WAITERS: Seen it all, experienced, very particular, value vs. price DEALERS: Focused on price, want to negotiate BOTTOM FEEDERS: Focused on price, drawn to phrases like “Just Reduced” and “Must Sell”
When a new listing comes to market there is always an initial spike in CURRENT HOUSING MARKET interest and showings in the first week or two. This is the “pent up demand” from buyers who have already looked at and rejected your
your competition. If your listing price is close to its estimated market value, buyers recognize this and
over-priced listing will sit on the market for weeks and even months as buyers wait for your price to come down. All the while, as the days-on-
Conversely, an over-priced listing will sit on the market for weeks and even months as buyers wait for
To understand real estate commissions, let’s take a look at how real HOW YOUR AGENT IS COMPENSATED ON A 6% COMMISSION estate agents are paid and how they share cooperating commissions. type listing agreement between a seller To understandThe real most estate common commissions let’softake a look at how real estate agents are and paid and how their agentcommissions. gives that The agent’s right to exclusively market athe they share cooperating most broker commonthe type of listing agreement between seller and home. return for bringing a buyer to the table, seller agrees their agent gives that In agent’s broker the right to exclusively market thethe home. In return fortobringing a pay athe commission Typically, feeTypically, is represented a buyer to the table, seller agreesto to the pay abroker. commission to the the broker. this fee isas represented percentage the sales is shared between broker as a percentage of the salesofprice and is price sharedand between the listing brokerthe and listing the broker who brings the buyer.
A True Global Network The Sotheby’s International Realty® network is an exclusive association of highquality residential brokerage companies throughout the world. Additionally, a Global Referral System connects the Sotheby’s International Realty network to facilitate the thousands of referrals that occur annually among our offices.
What Clients are Saying: April 12th, 2017 - I've known Dan Spano for 4 years now and he has always been available to answer any of my questions and give me advice. I bought my first investment property through Dan at age 24 and although I was inexperienced, Dan was always looking out for me and guiding me through the whole process. I recently sold that property making a very generous ROI and Dan once again was on top of everything. He helped negotiate the best deal possible with the buyers and arrange for any repairs that needed to be completed before the sale. Although I do not live in Tahoe, Dan has been my eyes and ears and I trust him 100. He has vast knowledge of the area and connections with all the services you might be in need of in your buying or selling process. Dan is a loyal and honest person. I would recommend Dan to anybody who is looking to buy or sell a home in Tahoe. -Jean C. September 12th, 2016 - Quite simply, we couldn't be happier with Dan. He is not only an outstanding broker but also a person of exceptional character. His extensive knowledge of the Tahoe basin and his insights regarding each community allowed us to quickly identify the areas that were a good fit for us and ultimately to prepare a competitive offer on our new home. What really impressed us was Dan's involvement after we entered escrow. We encountered several issues including inaccurate property line records, funding delays, TRPA regulations and more. He remained patient and reassuring through it all and never lost confidence in the ability to close the transaction. In every event, Dan immersed himself in the issue and engaged his extensive network of community resources to resolve the issue. Throughout it all, he maintained the confidence of the sellers and their agent despite several extensions of the escrow period. If you want to purchase a home in Tahoe, you should talk with Dan. -Al
February 18, 2016 - Dan was with us all the way through the selling process. He advised us on pricing and changes to the listing as appropriate. He made suggestions about how best to prepare the home for showing and aggressively marketed the home. He successfully negotiated the final selling price with the buyer and their agent. Dan's knowledge of the Tahoe area is second to none. I highly recommend him! -Leigh and Leola November 20, 2015 - We could not have hoped for a more trusted, thorough and professional Realtor than Dan. We purchased a new construction home in SLT while we were living in the Bay Area. Dan was our eyes and ears during this transaction which was invaluable as being absent buyers. Dan also helped facilitate upgrades to the home and yard that we wanted to make and the results were perfect. If we ever purchase another property in SLT it will be with Dan. We highly recommend him to all buyers and sellers in SLT. -Evan & Dr. Kelly October 9, 2015 - Dear Dan: I just wanted to take a moment to let you know how much I appreciated you and your office's assistance in selling our family cabin in South Lake Tahoe this Fall. Although you were dealing with two different family members as sellers, and I live in Southern California, you were able to keep the process smooth and constantly moving forward. As a lawyer I am all too familiar with all the things that can go wrong with a California real estate transaction, particularly in a resort area. Thank you again for your prompt, professional handling of our sale. -Patricia A. F September 2, 2015 - Dan's website and aerial tour of lake front Lake Tahoe were excellent. Allowed us to understand characteristics of the different lake front neighborhoods. We had very specific criteria and Dan listened well, sourced the market and found 4 properties that met our requirements. When we arrived in Tahoe, Dan was prepared and well organized. He was efficient and very respectful of our time. In the course of three days, we made two offers. Within in two days, we had an accepted offer at a price that exceeded our expectations. Dan is honest, personable, hard working and very knowledgeable. We would recommend Dan without hesitation. -Jeff G. December 14, 2014 - Dan is a true advocate for his clients in the home purchase process. He goes above and beyond before and after escrow. We were a part of his email list for a few months and really appreciate the level of detail on listed properties. Once we found a property we wanted to see, Dan met us with research and deep local knowledge in tow. He made the offer and negotiation process as painless as possible and ensured that no stone was unturned during inspections. The best part he is still in active contact with us after close to ensure that any post-escrow repairs get done and to be our extra set of eyes on the property when we are away. In addition to being a seasoned agent/broker in Tahoe, he has an awesome team and expanded network of subject matter experts. We are so fortunate to work with him! He is honest and his wanting to help in any way possible comes from a genuine place. He treats us like close friends instead of clients and we know that he is in for the long haul. And that is what sets him apart from the rest. -Teresa and Maulie Read all of Dan's reviews!