In-N-Out Burger exists for the purpose of: 1. providing the freshest, highest-quality foods and services for a profit and a spotless, sparkling environment whereby the customer is our most important asset; 2. providing a team-oriented atmosphere whereby goal-setting and communications exist and providing excellent training and development for all of our associates; 3. assisting all communities in our marketplace to become stronger, safer, and better places to live.
In-N-Out Burger, a California Corporation, is a leading fast-food retail chain with more than 120 locations in California and Nevada. Known for its made-to-order hamburgers, fresh ingredients, and efficient service, it has maintained the same basic menu and a simple, customer-friendly philosophy since its founding in 1948. In-N-Out Burger is a private, family-run, nonfranchised company.
In-N-Out Burger started in the Los Angeles suburb of Baldwin Park, California, in 1948. Harry Snyder developed the idea of a drive-thru hamburger restaurant where customers would be able to order their food via a two-way speaker unit. This was a rather novel idea, as most hamburger stands of the post-World War II era employed carhops to serve food to customers seated in their cars. And so Harry Snyder and his wife, Esther, opened what is said to be California's first drive-thru restaurant. The menu was limited to burgers, french fries, soft drinks, and milk shakes. The Snyders' priorities were simple: serve customers high-quality, fresh food with efficient, friendly service in a clean and tidy environment. This business philosophy and the original menu have remained largely unchanged throughout the years.
It was very important to the Snyders to maintain control of each location in order to continue achieving the high standards they had set as In-N-Out Burger's norm. Thus, Harry and Esther Snyder did not rush to open further outlets. In fact, three years passed before they added a second In-N-Out Burger location. This new outlet was in the San Gabriel Valley east of Los Angeles in the town of Covina. As Californians became progressively car dependent and fast-food drive-thrus grew in popularity, the Snyders gradually added more outlets, some with double-lane drive-thrus to accommodate more customers. The Snyders' two sons, Rich and Guy, began working at In-N-Out Burger at an early age. They were expected to work in the restaurants and learn the business from the ground up.
Harry Snyder oversaw In-N-Out Burger until 1976, when he passed away from cancer. By then In-N-Out Burger had grown to 18 drive-thrus, all in Los Angeles County. Though only 24 years old, Rich Snyder assumed the role of president. His older brother, Guy, became vice-president, and Esther continued to work in the accounting department.
Though Rich Snyder had plans for In-N-Out Burger's expansion and growth, one thing he would not change after taking over as president was the menu, which included the following items: Double-Double (a double cheeseburger); cheeseburger; hamburger; french fries; milk shakes in vanilla, chocolate, or strawberry; milk; coffee; pink lemonade; iced tea; and various sodas. The only addition to the original menu was a lemon-lime soda. A nonmenu item that eventually gained word-of-mouth popularity in southern California was the Animal--a Double-Double with grilled onions and extra sauce (all In-N-Out burgers came with a special sauce somewhat similar to Thousand Island dressing)--voted "Best Off-the-Menu Special" in the 1996 Buzz Magazine restaurant awards.
Refusing to change the menu was unusual for a fast-food chain, but adding other items, the Snyders feared, would affect the quality of the food and the service. By keeping the menu short, In-N-Out Burger could maintain control and guarantee high-caliber food. In the July 24, 1989, issue of Forbes, Rich Snyder stated, "It's hard enough to sell burgers, fries and drinks right. And when you start adding things, it gets worse."
Rich Snyder remained true to his parents' goal of serving only the freshest foods available. None of the ingredients were frozen, and no microwaves were used. All orders were made to order, contributing to what some in the food industry considered a long wait for a fast-food hamburger. The milk shakes were made with real ice cream, and the burgers were 100 percent beef. The beef was ground and formed into patties by In-N-Out workers at the Baldwin Park facility. The lettuce was broken into leaves by hand, and the buns were baked fresh using an old-fashioned sponge dough that took six to eight hours to rise. The potatoes for the french fries were shipped in burlap sacks to the outlets, where associates cut them by hand. In-N-Out has used southern California-grown Kennebec potatoes, which are said to be ideal for frying. The french fries have always been fried in cholesterol-free vegetable oil.
Rich Snyder also maintained his family's opposition to franchising. While McDonald's, which began the same year as In-N-Out, decided to franchise in 1954, the Snyders, though inundated with franchise inquiries, remained firm. They thought franchising would cause them to lose control of In-N-Out Burger and the business philosophy they had worked so hard to achieve and maintain. As Rich Snyder commented about franchising in Forbes: "My feeling is I would be prostituting my parents by doing that. There is money to be made by doing those things, but you lose something, and I don't want to lose what I was raised with all my life." Fast growth was not one of the Snyders' goals, but they did have plans for In-N-Out Burger's expansion.
The Snyders were also committed to viewing employees as if they were family members. Employees, called associates, were treated with respect. Pay was a step above that at other fast-food restaurants. In 1989 part-time associates earned $6 per hour, well above the minimum wage of $4.25. Managers made an average of $63,000 annually. The combination of intensive training and good wages parlayed the associates into capable and friendly workers. At In-N-Out the customer did not receive a pile of change but had the change counted back out loud. Because the Snyders demonstrated their appreciation of the associates, employee loyalty has been high at In-N-Out Burger. Some associates have been with the company for more than 20 years, and many have worked their way up from entry-level to managerial positions.
Soon after taking the reins at In-N-Out Burger, Rich Snyder founded a commissary at the In-N-Out Burger headquarters in Baldwin Park. The establishment of this commissary, where In-N-Out Burger could receive, store, and ship equipment and food supplies to its outlets, gave In-N-Out Burger quality control over all In-N-Out ingredients. The commissary was a busy location: hamburger patties were formed, potatoes were checked for blemishes and quality, equipment was maintained, and supplies were received and distributed to In-N-Out locations. Rich Snyder also established the In-N-Out University in 1983. The university, a training school for new managers, reinforced In-N-Out Burger's business tenets and standards and ensured uniformity of management techniques and methods.
The number of outlets continued to grow steadily under Rich Snyder's guidance. Expansion, however, was still a slow process, which can be partly attributed to the difficulties involved in securing building permits. Because In-N-Out Burger's food was cooked to order, the average wait at a drive-thru was approximately 12 minutes, significantly longer than at other fast-food drive-thrus. This long wait occasionally resulted in traffic jams along busy urban streets, which caused city officials to delay building permits for In-N-Out Burger.
In-N-Out Burger changed tactics in the late 1980s and chose to open fewer double-lane drive-thrus and more restaurants with one drive-thru lane plus indoor and outdoor seating for patrons. The Snyders felt this change would accommodate larger crowds and better serve the customer, which was still one of their top priorities. Another change was their decision to lease property rather than to purchase it. Until 1989 In-N-Out Burger purchased most of their property. This meant seeking lower-priced locations, which were usually in outlying, suburban areas. Leasing property allowed In-N-Out to venture into more metropolitan areas with high property values, such as Santa Monica and West Los Angeles.
During Harry Snyder's leadership, expansion was limited to the Los Angeles County area. Rich Snyder decided to take In-N-Out Burger south of Los Angeles County to the growing counties of Orange, Riverside, and San Bernardino. Most of the outlets were strategically located near freeway or highway off-ramps in highly visible locations to cater to the car-reliant customer.
Rich Snyder also expanded the company's nonfood items. At In-N-Out customers could purchase not only a juicy burger but also t-shirts, bumper stickers, and caps. Because of the success of the t-shirts, Rich Snyder in 1989 began a mail-order catalog, which eventually also included pins, key chains, mugs, and golf balls. Most of the t-shirts were emblazoned with artists' renderings of vintage cars parked outside In-N-Out Burger drive-thrus, arousing the nostalgic spirit that pervaded In-N-Out.
In-N-Out Burger became active in donating funds to the prevention of child abuse in 1986. The In-N-Out Burger Foundation was established, and every April In-N-Out sponsored a company-wide fund-raising campaign. Canisters were placed in all In-N-Out outlets. In-N-Out matched three dollars for every dollar given up to $100,000. In-N-Out Burger also hosted a Children's Benefit Golf Tournament every spring. The money raised from this event was added to funds collected from the stores. All funds were then donated to various organizations throughout California with the intent to help abused and neglected children.
By the time Rich Snyder readied In-N-Out Burger to venture out of the Los Angeles area and into San Diego County in 1990, he had brought the number of locations up to 55. The first San Diego location was in Lemon Grove, south of the city of San Diego. The second unit, planned for northern San Diego County, was in Vista.
As In-N-Out Burger outlets were spreading outside Los Angeles County, Rich Snyder decided to relocate the corporate headquarters and the In-N-Out University from Baldwin Park to Irvine, California, a city 45 miles south in Orange County. The move, which took place in 1994, affected most of In-N-Out Burger's 200 corporate employees. The commissary, including the maintenance, meat plant, and warehouse employees, would remain in Baldwin Park. Irvine was home to the corporate offices of many other food-service giants, including Taco Bell, Red Robin, and El Torito. Another factor that might have been involved in selecting Irvine was that Rich Snyder resided in Newport Beach, located less than ten miles from Irvine.
On December 14, 1993, just months away from moving the corporate headquarters to Irvine, Rich Snyder was killed in a commuter plane crash. Snyder was on board an executive jet when it crash-landed at Irvine's John Wayne Airport. Snyder, Philip R. West (a childhood friend of Snyder's who was In-N-Out Burger's chief operating officer and executive vice-president), Jack Sims (another friend), and two pilots were killed. They were returning from a one-day trip to scout possible In-N-Out locations in southern California and also to attend the opening of a Fresno store. Snyder and West had a personal agreement not to fly on the same plane together but apparently had broken the policy for this flight. It is believed that Rich's mother, Esther, had also been aboard the plane, but she chose to deplane at an earlier stop.
Rich Snyder was 41 years old at the time of his death. He had been married for the first time just a year before and had a daughter. During his tenure as president, he had increased the number of In-N-Out Burger units from 18 to 93. A born-again Christian, philanthropist, and conservative Republican supporter, he began each company meeting with the Pledge of Allegiance. Rich Snyder led In-N-Out Burger to tremendous growth while maintaining the simple philosophy his parents adopted in 1948.
As a result of Rich Snyder's untimely death, Esther Snyder assumed the role of president and continued to work in the corporate offices. Rich's brother, Guy Snyder, who had been an executive vice-president but had not been actively participating in daily management duties at the time of Rich's death, was named chairman of the board. Rich Snyder's widow was appointed to the board of directors.
In April 1994 the corporate headquarters relocated to Irvine, California, as planned. Expansion continued under Guy Snyder's direction, with new In-N-Out Burger outlets opening in northern California and Las Vegas, Nevada, as well as in towns with existing In-N-Out outlets. In-N-Out offered rentable cookout trailers for special occasions or corporate functions. Despite this growth, Guy Snyder did not stray from his family's business outlook and continued to promote simplicity, efficiency, and fresh, cooked-to-order food.
By the late 1990s, with more than 120 outlets in California and Nevada, In-N-Out Burger showed no signs of slowing down, and as the number of their restaurants grew, so did their popularity. In-N-Out Burger was the winner, for example, in the quick-service burger division in the 1997 Restaurants & Institutions annual poll. In-N-Out beat Wendy's, which had won the category for the previous eight years. According to the February 1, 1997, issue of Restaurants & Institutions, the criteria upon which the restaurants were judged included quality of food, menu variety, service, atmosphere, value, cleanliness, and convenience. In-N-Out Burger ranked first in four (quality of food, service, value, and cleanliness) of the seven categories. It was quite a coup for the family-owned chain, as this was the first year In-N-Out Burger was eligible to compete in the survey. In-N-Out Burger scored highly in the customer-loyalty category as well, with many respondents ranking it highest in overall satisfaction.
Within its base of southern California, In-N-Out was also maintaining a popular, almost cultlike following. In Pasadena Weekly's "Best of 1996" readers' poll, In-N-Out Burger won the categories "Best Fast Food" and "Best Burger." And according to the July 24, 1989, issue of Forbes, In-N-Out Burger's following included movie stars and corporate executives. Bob Hope, David Letterman, Farrah Fawcett, and Ryan O'Neal were among some of In-N-Out's more famous patrons.
In-N-Out Burger is a privately owned and operated fast food restaurant chain in the Western United States. Founded in 1948 and headquartered in Irvine, California, In-N-Out Burger has since expanded to Arizona and Nevada. The restaurant chain has developed a die-hard customer baseby maintaining a simple menu of high-quality hamburgers and french fries made to order with fresh ingredients. It is one of the few fast-food chains in the United States to pay its employees significantly more than federal and state mandated minimum wages.
In-N-Out's first location was opened on October 22, 1948 by Harry and Esther Snyder at the northwest corner of what is now the intersection of I-10 and Francisquito Avenue in the Los Angeles suburb of Baldwin Park, California. It was almost 3 years before the a second location was opened in San Gabriel Valley. At the time of Harry's death in 1976 the company had expanded to only 18 stores located exclusively in California. Rich Snyder then took over as president, and from 1976 until his death in 1993 they grew to 93 stores. As the university was a full-service restaurant, its operations were similar to that of any other In-N-Out restaurant and to the casual observer it was like any of the others except for its larger size (floor area). The original kitchen is planned to be preserved as part of an upcoming In-N-Out Museum.
In 1992, In-N-Out opened its first non-Southern California restaurants in Las Vegas (one at Sahara Avenue west of Interstate 15 and the other at the intersection of Charleston Boulevard and Nellis Boulevard). They also began expansion into Northern California and opened additional Las Vegas-area restaurants and by 2000, had opened locations in Arizona. Additional Nevada restaurants in Reno, Sparks, and Carson City were opened in the fall of 2004. The company is planning expansion into southwestern Utah.
On December 15 1993, In-N-Out's president, Rich Snyder, son of the founders, and four other passengers died in a plane crash on approach to John Wayne Airport in Santa Ana, California after opening store #93 in Fresno. Snyder was aboard a charter plane (Israel Aircraft Industries 1124A with tail number N309CK). The charter aircraft followed in a Boeing 757 for landing, became caught in its wake turbulence, rolled into a deep descent and crashed near the intersection of California State Route 55 and Edinger Avenue. The crash investigation led to the FAA requiring an adequate period of time for small aircraft that are following heavy aircraft in order to allow the wake turbulence to dissipate. As a result of this crash, Rich's brother, Guy, took over the presidential seat.
In 1999, Guy died of an overdose of Vicodin. Esther Snyder, the matriarch of the founding family, subsequently held the presidency until she died August 4, 2006, aged 86. Mark Taylor, former Vice President of Operations and brother-in-law to Lynsi Martinez (Harry and Esther Snyder's only grandchild through Guy and company heir), became the company's fifth president.
Due to relatively few locations (compared to other fast food chains), a business model where the food is made to order (rather than precooked then reheated), and the high quality -- and popularity -- of the food, the drive-through and in-store lines can be long.
The In-N-Out model is the exact opposite of the company's traditional rival, McDonald's (which also began in Southern California). Other major competitors include Carl's Jr., Burger King, Dairy Queen and A&W, but none have inspired the customer loyalty of In-N-Out.
All locations are company-owned. The privately owned corporation does not currently plan to franchise or to take the company public.
On January 5, 2006 a lawsuit exposed a possible family feud over the chain's corporate leadership. Richard Boyd, one of In-N-Out's vice presidents and co-trustee of two-thirds of the company stock, accused sole heir Lynsi Martinez and allied corporate executives of trying to force out Esther Snyder and attempting to fire Boyd unreasonably.
The company fired back with a lawsuit of its own alleging that Boyd had construction work done on his property and charged it to the company, as well as favoring contractors with uncompetitive bids. This escalated into a defamation lawsuit against accounting firm Grant Thornton and its employee Lawrence A. Rosipalja over alleged intimidating and misleading statements made to In-N-Out employees about the corporate dispute. Boyd was suspended from his role as co-trustee of 65% of the company stock and Northern Trust Bank of California took Boyd's place as co-trustee until a hearing on May 10, 2006.
In April the judge dismissed two of In-N-Out's claims against Boyd. A trial date of October 17, 2006 was set. This trial never occurred, as a settlement was reached in early May. Most terms were private under a confidentiality agreement between all parties.
In-N-Out focuses on providing a basic menu with few changes since the restaurant was established in 1948. The simple menu consists of the following:
"Double-Double" - a double cheeseburger (two slices of cheese and two meat patties), In-N-Out's most popular menu item
All burgers consist of one or more 1/8 lb. beef patties cooked to "medium-well", and served on a lightly toasted sponge dough bun. Cheeseburgers and Double-Doubles also feature one and two slices of American cheese, respectively. The default style of burger includes a spread similar to Thousand Island dressing, tomato, and a portion of lettuce. In addition, customers will always be asked if they want to add onions (fresh or grilled). Although not included on the stock burger, In-N-Out can add pickles or chili peppers to the burger; they may also substitute mustard and/or ketchup for the spread.
All ingredients, as well as the toasting of the bun, may be specified as light or extra. Notable "unique" In-N-Out locations include the store on Fisherman's Wharf in San Francisco and the restaurant in Westwood in Los Angeles.
Variations of this layout exist depending on the age of the restaurant, physical lot size constraints, city zoning ordinance, and the restaurant's relationship to neighboring structures or its proximity to the street. In-N-Out's success is based on the quality of the food, and they proudly show that the fries started as whole, clean potatoes only a few minutes before, that the lettuce is hand-leafed rather than sliced, that the burgers and buns are grilled together, and everything comes together to be served without the use of heatlamps or microwave re-heaters.
As a result of a larger restaurant site, newer restaurants now include an indoor dining area in addition to the outdoor dining area. Depending on the location, and particularly if it is in a heavily developed or densely built area, a few locations with indoor dining areas will not have drive-throughs.
The In-N-Out located in Barstow, California, is fitted with four grills and ten fryers, an amusement-park style line, and cavernous dining room.
Because of their size, the kitchens at these classic stores are limited to a single customer service register, one cooktop grill, a countertop, two sets of fryers (for the french fries) with two fry baskets each, one set of soda and shake dispensers, a sink, and a "spinner" that is used to centrifugally remove excess water from the freshly diced potatoes. They point out that the new building is much larger (approximately half the size of the entire lot upon which the earlier restaurant sat), and is often filled to capacity.
In-N-Out is one of the very few fast-food chains in the United States to pay its associates significantly more than the federally mandated minimum wage of $5.15 per hour and California's minimum wage of $6.75 per hour ? In economics terms, this is known as efficiency wages, and is one of the contributing factors to the high production from its employees. For its full-time associates, the company offers complete employee benefits , almost unheard of in the rest of the industry fact. Every year the company provides free burgers to participants marching in the Rose Parade, provides cans for donations, matches customer donations 3-to-1 in April for National Child Abuse Prevention Month, and underwrites various fundraisers to support local charities and non-profit organizations. Workers responding to natural disasters have often found the local In-N-Out manager delivering hundreds of burgers and fries for their meals, still warm from the stove. for the most part, when the ads appear, the hamburger, or product, is the focus of the commercial - In-N-Out rarely relies on spokespersons or actors for its commercials, though at one time John Goodman voiced a radio spot. In addition to the jingle, there are several In-N-Out slogans including: "Quality You Can Taste" and "Cleanliness You Can See".
In-N-Out uses billboards strategically located on roads leading to individual restaurants, ie. A favorite among celebrities (an early example being Bob Hope), Vanity Fair has even served In-N-Out burgers at its post-Oscars parties. Angelina Jolie, for example, confessed that she left the 2003 Academy Awards ceremony early, dressed in her glamorous outfit, and stopped at an In-N-Out on the way home. Actor Tom Cruise is also known to be a big In-N-Out fan to the point where most of his films will often have the company's van providing unofficial craft services.
The chain has also become an anti-corporate alternative to fast food restaurants such as McDonald's (which was founded eight years before In-N-Out in nearby San Bernardino). When the location at San Francisco's Fisherman's Wharf opened, local business leaders said that they opposed every other fast food chain except In-N-Out because they wanted to maintain the flavor of family owned, decades-old businesses in the area. When one opened in Scottsdale, Arizona, there was a four-hour wait for food, and news helicopters whirled above the parking lot.
In 1999, after Sergeant Andrew Ramirez, who had been a POW for a month in Serbia, was released, his first request was for a Double-Double (his mother got one to him).
Swingers, actor Jon Favreau wears an In-N-Out Burger t-shirt in a key scene. It takes up to 10 minutes after a Home Run for the cooking/serving schedule to readjust back to normal (because all food is cooked to order), but few customers notice the slight additional delays involved.
Founder Harry Snyder's favorite movie was Stanley Kramer's It's a Mad, Mad, Mad, Mad World in which individuals look for a hidden treasure and find it under "the big W" made by four palm trees, with the middle two forming an 'X', which is why many stores have crossing palm trees in front. Today, these employees enter the orders on a PDA-like device, called the Handheld.
In-N-Out stickers are available on request as well as paper hats and a map showing all the companies' restaurants and directions.
After accepting only cash in its many years in business, In-N-Out began accepting Visa and MasterCard for payment on September 15, 2005, beginning at the University of California, Irvine location.
In-N-Out prints discreet references to Bible verses on their paper utensils. The practice was begun in the 1980s during Guy Snyder's presidency, a reflection of the Christian beliefs held by the Snyder family.
Revelation 3:20?"Behold, I stand at the door, and knock: if any man hear My voice, and open the door, I will come in to him, and will sup with him, and he with Me." wikisource:Bible (King_James)/Revelation#Chapter_3
John 3:16?"For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life." wikisource:Bible (King_James)/John#Chapter_3
In-N-Out does not list the amount of trans fat in their food, when other competing fast food restaurants do.
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