Buying or selling a home can be a life changing process. It's a stressful time, when you need good advice and support from a trusted estate agent.
Choosing the estate agent that will guide you through your transaction can be a big decision in itself – never mind which school you’d like to be close to or how many bathrooms you need. You want to choose an estate agency who will bring exposure to the house you are selling, who will help you to find your next home and who will not overcharge.
In the UK property market, there are plenty of estate agents to choose from but there is also a clear divide. On one side of the market there are traditional estate agents and on the other, online agents.
The battles and debates between traditional and online estate agents have been fierce. As both sides vie for the market they try to persuade homeowners and buyers to choose their respective services.
The infographic below outlines some of the key battle areas for online and traditional estate agents – with some of the statistics taken from our most recent property report.
We know that the ongoing debate isn’t slowing down in its ferociousness – our infographic and 30 page report attempts to find out exactly what the differences between traditional and online estate agents are, in terms of their digital service.
Both materials add real data to the traditional vs online estate agents debate. Check out the infographic below now and download the report for our full analysis on 5 top traditional estate agents and 5 top online agents to see, from a digital perspective, who’s coming out on top.
Download a copy of the report here and join the debate on Twitter with #TvsO. Do you believe that, in terms of brand awareness in digital, online agents will prevail in the long run? What are your thoughts on the traditional vs. online estate agents digital service debate as a whole? Let us know in the comments below.
In modern marketing, it is not always the marketer with the most data who wins. It is the marketer that can glean the most insight from the data who is going to drive more revenue. Enterprise organizations are struggling to manage channel centric data across brick and mortar, online, inventory, supply chain, and customer contact details. A strong customer data platform can do much to address the problem.
Pentaho was designed to offer a solution for organizations mired in Spark, Hadoop or other next generation datastore, offering them end-to-end analytics and integration. What happens when a leading market-driven data analytics tool like Pentaho meets the number one marketer-controlled customer data platform?
Modern marketers and IT executives are practically drowning in data lakes. While they have all the data they need, often they fail to leverage it in the right ways to accelerate business performance.
This is where Pentaho enters the picture. Pentaho starts with a Big Data Blueprints module, which offers templates for big data architecture. It gives technology teams a launch pad for the data integration and processing models of the future.
The platform allows simple data migration and offloading to Hadoop, speeding deployment. Data visualization is included, so the time spent programming is lessened. Data conversion becomes a natural, effective workflow, instead of a clunky, frustrating function bound by legacy code.
Pentaho also enables you to sort and process on-premise or cloud data. Like Treasure Data, this is a platform designed with marketing in mind. You can drag and drop data instead of relying on programming code, driving increased productivity across your multi-channel marketing initiatives.
Pentaho leverages any big data processing engine, improving the quality of the data while allowing automation to improve workflows. Use the data to get product feedback on features such as product quality, customer service or pricing – or whatever you need, when you need it most.
Now, data from Pentaho can integrate with the Treasure Data customer data platform to provide a deeper and wider view of customer behaviors and trends. This integration means you have the ability to process more data quickly, while reconciling customer information across platforms. You can access everything in one centralized hub, including: structured and unstructured data, channel and even data from third parties. Treasure Data connects you with all the other systems in your marketing implementation plan from content management platforms to email campaigns.
The customer data platform integration means you can use all available data to create a personalized customer experience driven by AI. Customizing offers and promotions will drive sales because you are reaching customers with the right messages at the precise time they are ready to buy.
Now you can take all customer identities, purchase histories, preferences from multiple platforms and meld it into one user profile. Treasure Data means deeper insights from the data you have, for an enriched 360-degree view of your customers. Pentaho can turn this insight into forecasts, recommendations, market segments and much more.
The bottom line is that integrating Pentaho with Treasure Data gives you increased awareness of what really drives customer loyalty patterns. This yields actionable insight, which will boost conversion rates, finally translating all your data into real value.
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