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Festivities formally begin in the early evening, with an opening ceremony featuring the raising of the ball at 6:00 p.m ET. Party favors are distributed to attendees, which have historically included large balloons, hats, and other items branded with the event's corporate sponsors. The lead-up to midnight features a program of entertainment, including musical performances: some of these performances are organized by, and aired by New Year's Eve television specials broadcasting from Times Square.
The climax of the festivities is the drop itself, which begins at 11:59:00 p.m. ET. Officially, the drop is activated using a button inside a special control room within One Times Square, synchronized using an National Institute of Standards and Technology (NIST) time signal received via satellite. Since 1996, the drop has been ceremonially "activated" on-stage by one or more special guests, joined by the current mayor of New York City, by pressing a button on a smaller model of the ball. The guests are selected annually  to recognize their community involvement or significance, and have included:
1996–97: Oseola McCarty
1997–98: A group of five winners from a school essay contest honoring New York City's centennial
1998–99: Sang Lan (who was injured during the 1998 Goodwill Games and was being rehabilitated in New York City)
1999–2000: Mary Ann Hopkins from Doctors Without Borders
2000–01: Muhammad Ali
2001–02: Rudy Giuliani and Judith Giuliani; this was Giuliani's final act as mayor. Michael Bloomberg officially became the new Mayor of New York City upon the beginning of 2002, and took his oath of office shortly after midnight.
2002–03: Christopher Reeve and Dana Reeve
2003–04: Cyndi Lauper, joined by Shoshana Johnson—the first black female prisoner of war in the military history of the United States.
2004–05: United States Secretary of State Colin Powell
2005–06: Wynton Marsalis
2006–07: A group of ten United States Armed Forces members
2007–08: Karolina Wierzchowska, an Iraq War veteran and New York City Police Academy valedictorian
2008–09: Bill Clinton and Hillary Clinton
2009–10: Twelve students from New York City high schools on the "U.S. News & World Report" "America's Best High Schools Top 100 'Gold Medal' List"
2010–11: Former Staff sergeant Salvatore Giunta
2011–12: Lady Gaga
2012–13: The Rockettes
2013–14: Associate Justice of the Supreme Court of the United States Sonia Sotomayor.
2014–15: Jencarlos Canela, joined by a group of refugees who emigrated to New York City, in partnership with the International Rescue Committee
2015–16: Humanitarian Hugh Evans
2016–17: United Nations Secretary-General Ban Ki-moon; this was Ban's final act as UN Secretary-General, as António Guterres took office on January 1, 2017.
2017–18: Tarana Burke, civil rights activist and founder of the #MeToo movement.
2018–19: Joel Simon—Executive Director of the Committee to Protect Journalists, and a group of eleven journalists: Karen Attiah, Rebecca Blumenstein, Alisyn Camerota, Vladimir Duthiers, Edward Felsenthal, Lester Holt, Matt Murray, Martha Raddatz, Maria Ressa, Jon Scott, and Karen Toulon.
2019–20: New York City high school teachers Jared Fox and Aida Rosenbaum —recipients of the 11th annual Sloan Awards for Excellence in Teaching Science and Mathematics, and four of their students.
2020–21: Chirlane McCray, wife of Mayor Bill de Blasio.
2021–22: Michael James Scott, Mary Claire King, and Ben Crawford. The guests did not press the button with the mayor. The event was de Blasio's final act as mayor of New York City. Mayor-elect Eric Adams took his oath of office shortly after midnight.
The conclusion of the drop is followed by fireworks shot from the roof of One Times Square, along with the playing of the first verse of "Auld Lang Syne" by Guy Lombardo (beginning in 2002-03, and with the first verse since 2004-05), "Theme from New York, New York" by Frank Sinatra (since 2000-01), "America the Beautiful" by Ray Charles (since 2001-02), "What a Wonderful World" by Louis Armstrong (since 2007-08), and "Somewhere Over the Rainbow/What a Wonderful World" by Israel Kamakawiwo'ole (since 2005-06).
Since the 2005–06 edition of the event, the drop has been directly preceded by the playing of John Lennon's song "Imagine" at 11:55 p.m. Until 2009–2010, the original recording was used; since 2010–2011, the song has been performed by the headlining artist;
2010–11: Taio Cruz
2011–12: CeeLo Green
2012–13: Train
2013–14: Melissa Etheridge
2014–15: O.A.R.
2015–16: Jessie J
2016–17: Rachel Platten
2017–18: Andy Grammer
2018–19: Bebe Rexha
2019–20: X Ambassadors
2020–21: Andra Day
2021–22: KT Tunstall
At least 3,000英磅（1,400） of confetti is dropped in Times Square, directed by Treb Heining (who has been well known for his involvement in designing balloon decorations for Disney Parks, and balloon and confetti drops at other major U.S. events and celebrations, such as the presidential nominating conventions) and thrown by a team of 100 volunteers (referred to internally as "confetti dispersal engineers") lining the rooftops of eight Times Square buildings. The individual pieces of confetti are meant to be larger than normal confetti in order to achieve an appropriate density for the environment. Some of the pieces are inscribed with messages of hope for the new year, which are submitted via a "Wishing Wall" put up in Times Square in December (where visitors can write them directly on individual pieces of confetti), and via online submissions.