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The stadium site was previously home to Hollywood Park, later sold and referred to as Betfair Hollywood Park, which was a thoroughbred race course from 1938 until it was shut down for racing and training in December 2013. Most of the complex was demolished in 2014 to make way for new construction with the rest demolished in late 2016 after the Hollywood Park Casino, which remained open after the track itself closed, moved to a new building. The current stadium was not the first stadium proposed for the site. The site was almost home to an NFL stadium two decades earlier. In May 1995, after the departure of the Rams for St. Louis, the National Football League team owners approved, by a 27–1 vote with two abstentions, a resolution supporting a plan to build a $200 million, privately funded stadium on property owned by Hollywood Park for the Los Angeles Raiders. Al Davis, who was then the Raiders owner, balked and refused the deal over a stipulation that he would have had to accept a second team at the stadium.
On January 31, 2014, the Los Angeles Times reported that Stan Kroenke, owner of the St. Louis Rams, purchased a 60-英畝（24-公頃） parcel of land just north of the Hollywood Park site in the area that had been studied by the National Football League in the past for the 1995 Raiders proposal and that the league at one point attempted to purchase. This set off immediate speculation as to what Kroenke's intentions were for the site: After the site's former Hollywood Park owners gave up on getting an NFL stadium for the site in the mid-2000s it was sold and planned to be a Walmart Supercenter; however, in 2014, most of the speculation centered on the site as a possible stadium site or training facility for the Rams. NFL Commissioner Roger Goodell represented that Kroenke informed the league of the purchase. As an NFL owner, any purchase of land in which a potential stadium could be built must be disclosed to the league. Speculation about the Rams' returning to their home of nearly fifty years had already been discussed when Kroenke was one of the finalists in bidding for ownership in the Los Angeles Dodgers, but speculation increased when the news broke that the Rams owner had a possible stadium site in hand.
Nearly a year went by without a word from Kroenke about his intentions for the land, as he failed to ever address the St. Louis media, or the Hollywood Park Land Company, about what the site may be used for. There was, however, speculation about the future of the Rams franchise until it was reported that the National Football League would not be allowing any franchise relocation for the 2015 season.
On January 5, 2015, Stockbridge Capital Group, the owners of the Hollywood Park Land Company, announced that it had partnered with Kroenke Sports & Entertainment to add the northern 60-英畝（24-公頃） parcel to the rest of the development project and build a multi-purpose 70,240-seat stadium designed for the NFL. The project would include the stadium and a performance arts venue attached to the stadium with up to 6,000 seats. The previously approved Hollywood Park development was reconfigured to fit the stadium, and included plans for up to 900,000平方英尺（84,000平方） of retail, 800,000平方英尺（74,000平方） of office space, 2,500 new residential units, a luxury hotel with over 300 rooms, 25英畝（10公頃） of public parks, playgrounds, open space, a lake, and pedestrian, bicycle, and mass-transit access for future services. On February 24, 2015, the Inglewood City Council approved plans with a 5–0 unanimous vote to combine the 60-英畝（24-公頃） plot of land with the larger Hollywood Park development and rezone the area to include sports and entertainment capabilities. This essentially cleared the way for developers to begin construction on the venue as planned in December 2015.
It was reported in early February 2015 that "earth was being moved" and the site was being graded in preparation for the construction that would begin later in the year.
The project was competing directly with a rival proposal. On February 19, 2015, the Oakland Raiders and the San Diego Chargers announced plans for a privately financed $1.85 billion stadium that the two teams would have built in Carson if they were to move to the Los Angeles market. The project was, like the Inglewood project, also approved to move forward and cleared for development. The two projects spent the remainder of 2015 jockeying for the right to get approved by the NFL.