Godzilla Minus One
Pemasaran

On June 12, 2023, the film's Twitter account began a daily countdown for all of Toho's live-action Godzilla films, starting with its previous live-action film Shin Godzilla. On July 11, Toho lifted the embargo on its secret kaiju film project, which was revealed as Godzilla Minus One. The film was announced with a teaser trailer, poster (which was primarily designed by Yamazaki), and the release date for the United States. Merchandise for the film was unveiled the next day with a full-body shot of Godzilla.
On July 13, Tamashii unveiled its Godzilla toy for its S.H. MonsterArts line; the toy was sculpted by Yuki Sakai under Yamazaki's supervision and based on 3D data from the film. A series of pre-release products and an exhibit promoting the film was at the exhibition "The Visual World-crafting of YAMAZAKI Takashi  [sic], Film Director" in Yamazaki's hometown of Matsumoto in Nagano Prefecture, from July 15 to October 29. A 2-meter tall Godzilla statue was exhibited at the 2023 Summer Wonder Festival on July 30. At the request of Toho, Hiroaki Fukushi spent roughly one month creating a statue of Godzilla, dubbed "Godzilla Neputa", to promote the film at the Aomori Nebuta Matsuri from August 4 to 8.
Toho released its official trailer alongside the theatrical release poster, and details on the central cast and staff members on September 4. On September 14, 15 shots and a visual of Godzilla from the film were released; ticket sales (via Mubichike Online) and flyers for its November 3 release were released the following day. On September 14, SciFi Japan reported that the film had remained the top trending film on social media sites in Japan and the U.S., with the trailer accumulating over 9 million views on YouTube.
During a press conference on September 25, Hamamatsu, the city bordering Lake Hamana (where some scenes in the film were shot), announced that it would promote the film to make the location a tourist attraction by preparing for "location cruising" at the lake in late October. On October 7, behind-the-scenes footage of the making of Godzilla Minus One was broadcast on Channel 4 of TV Shinshu, as part of a television special on Yamazaki, which was narrated by Hidetaka Yoshioka. Toho declared on October 16 that Godzilla Minus One would be the first Japanese movie screened in the 270-degree panoramic film format ScreenX.
On October 18, Yamazaki and the film's stars attended its red carpet premiere along Godzilla Street in Kabukichō, Shinjuku; the red carpet was 50.1 meters in length, which is the fictitious height of Godzilla in Godzilla Minus One. In addition, the "giant Godzilla truck" was revealed for the first time on the red carpet; it would later travel around Tokyo promoting the movie. Television stations across Japan began airing a television special on Godzilla Minus One in late October. It features interviews with Yamazaki, Kamiki, and Hamabe, and behind-the-scenes footage. On October 23, Yamazaki, Kamiki, and Hamabe attended the red carpet at the opening of the 36th Tokyo International Film Festival. To promote the film in Japan, soft drink manufacture Cheerio released a new Chūhai drink called the "Godzilla Energy Chu-hi [sic]" on November 6.