Philip Kotler
Kirjallisuus

Principles of Marketing, P. Kotler, G. Armstrong. Prentice Hall & Pearson Education.
Ten Deadly Marketing Sins: Signs and Solutions, P. Kotler. John Wiley & Sons.
Attracting Investors: A Marketing Approach to Finding Funds for Your Business, P. Kotler, H. Kartajaya, S. D. Young. John Wiley & Sons.
Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause, P. Kotler, N. Lee. John Wiley & Sons.
Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight, and Sound, M. Lindstrom, P. Kotler. Free Press.
Framework for Marketing Management and Framework for Human Resource Management, P. Kotler, G. Dessler. Pearson Higher Education.
FAQs on Marketing: Answered by the Guru on Marketing, P. Kotler. Cyan Books.
The Marketer's Guide to Public Relations in the 21st Century, P. Kotler, T. L. Harris, P. T. Whalen. South-Western Education.
Marketing: An Introduction, G. Armstrong, P. Kotler. Prentice-Hall.
High Visibility: Transforming Your Personal and Professional Brand, I. Rein, P. Kotler, M. Stoller. McGraw-Hill.
A Framework for Marketing Management, P. Kotler, K. L. Keller. Prentice Hall.
The Elusive Fan: Reinventing Sports in a Crowded Marketplace, B. Shields, P. Kotler, I. Rein. McGraw-Hill.
Measuring Marketing: 103 Key Metrics Every Marketer Needs, J. Davis, P. Kotler, N. Roberto. John Wiley & Sons.
Marketing Management, P. Kotler, K. L. Keller. Pearson Education.
Marketing in the Public Sector: A Roadmap for Improved Performance, P. Kotler, N. Lee. Wharton School Publishing.
B2B Brand Management, P. Kotler, W. Pfoertsch. Springer.
Kellogg on Marketing, P. Kotler, D. Iacobucci. John Wiley & Sons.
Lateral Marketing: New Techniques for Finding Breakthrough Ideas, P. Kotler, F. T. De Bes. John Wiley & Sons.
Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know, P. Kotler. John Wiley & Sons.
Building Global Biobrands: Taking Biotechnology to Market, P. Kotler, F. Simon, K. Sharer. Free Press.
Precision Marketing: The New Rules for Attracting, Retaining and Leveraging Profitable Customers, J. Zabin, G. Brebach, P. Kotler. John Wiley & Sons.
Strategic Marketing for Nonprofit Organizations, A. Andreasen, P. Kotler. Prentice Hall.
Marketing for Hospitality and Tourism, P. Kotler, J. R. Bowen, J. C. Makens. Prentice Hall.
Marketing Professional Services: Forward-Thinking Strategies for Boosting Your Business, Your Image, and Your Profits, T. Hayes, P. N. Bloom, P. Kotler. Prentice Hall.
Repositioning Asia: From Bubble to Sustainable Economy, H. Kartajaya, P. Kotler. John Wiley & Sons.
Marketing Moves: A New Approach to Profits, Growth, and Renewal, D. C. Jain, S. Maesincee, P. Kotler. Harvard Business School Press.
Winning Worldwide: Strategies for Dominating Global Markets, P. Kotler, D. F. Lamont. John Wiley & Sons.
Marketing Asian Places: Attracting Investment, Industry, and Tourism to Cities, States and Nations, I. Rein, P. Kotler, M. A. Hamlin. John Wiley & Sons.
Value-Added Public Relations: The Secret Weapon of Integrated Marketing, T. L. Harris, P. Kotler. McGraw-Hill.
Social Marketing: Improving the Quality of Life, P. Kotler, E. L. Roberto, N. Roberto. Sage Publications.
Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources, P. Kotler, N. G. Kotler. Jossey-Bass.
The Marketing of Nations: A Strategic Approach to Building National Wealth, S. Maesincee, P. Kotler, S. Jatusripitak. Simon & Schuster.
Standing Room Only: Strategies for Marketing the Performing Arts, P. Kotler, J. Scheff. Harvard Business School Press.
Strategic Marketing for Educational Institutions, P. Kotler, K. F. A. Fox. Pearson Custom Pub.
Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations, P. Kotler. Free Press.