Jaakko Aspara
Julkaisuja

Lokakuuhun 2020 mennessä Jaakko Aspara on julkaissut 49 tutkimusartikkelia kansainvälisissä tieteellisissä aikakauskirjoissa eli journaaleissa. Kansainvälisesti arvostetuimmissa journaaleissa (ns. Financial Times FT50 -lista, tai aiempi FT45-lista) näistä on julkaistu seuraavat kymmenen:
Aspara, J., & Wittkowski, K. (2019). Sharing-Dominant Logic? Quantifying the association between consumer intelligence and choice of social access modes. Journal of Consumer Research, https://doi.org/10.1093/jcr/ucy074.
Wies, S.,  Hoffmann, A.O.I., Aspara, J. & Pennings, J.M. (2019). "Can advertising investments counter the negative impact of shareholder complaints on firm value?". Journal of Marketing, 0022242919841584.
del Rio Olivares, M., Wittkowski, K., Aspara,, J., Falk, T., & Mattila, P.  (2018) “Relational price discounts: Consumers’ metacognitions and nonlinear effects of initial discounts on customer retention”. Journal of Marketing, 82 (1), 115-131.
Aspara, J., Luo, X. & Dhar, R. (2017). “Effect of intelligence on consumers' responsiveness to a pro-environmental tax: Evidence from large-scale data on car acquisitions of male consumers”. Journal of Consumer Psychology, 27 (4), 448-455.
Frösen, J., Luoma, J., Jaakkola, M., Tikkanen, H., & Aspara, J. (2016). “What counts vs. what can be counted: The complex interplay of market orientation and marketing performance measurement in organizational configurations”. Journal of Marketing, 80 (3), 60-78.
Wu, Q., Luo, X., Slotegraaf, R.J., & Aspara, J. (2015). “Sleeping with competitors: The impact of NPD phases on stock market reactions to horizontal collaboration”. Journal of the Academy of Marketing Science, 43 (4), 490-511.
Andrews, M., Luo, X., Fang, Z. & Aspara, J. (2014). “Cause marketing effectiveness and the moderating role of price discounts”. Journal of Marketing, 78 (6), 120-142.
Luo, X., Zhang, R., Zhang, W., & Aspara, J. (2014). “Do institutional investors pay attention to customer satisfaction, and why?”. Journal of the Academy of Marketing Science (ISI impact factor > 4, JUFO 3, AJG/ABS 4), 42 (2), 119-136.
Luo, X., Andrews, M., Song, Y., & Aspara, J. (2014). “Group-buying deal popularity”. Journal of Marketing, 78 (2), 20-33.
Aspara, J., Lamberg, J.-A., Laukia, A, & Tikkanen, H. (2013). “Corporate business model transformation and inter-organizational cognition: The case of Nokia”. Long Range Planning, 46 (6), 459-474.
Edellämainittujen lisäksi seuraavat artikkelit on julkaistu brittiläisen Association of Business Schools (ABS) -yhdistyksen listauksen[vanhentunut linkki] arvostetuissa 4-tason journaaleissa:
Wittkowski, K., Klein, J. F., Falk, T., Schepers, J. J., Aspara, J., & Bergner, K. N. (2020). "What gets measured gets done: Can self-tracking technologies enhance advice compliance?". Journal of Service Research, https://doi.org/10.1177/1094670520904424.
Aspara, J., Klein, K., Luo, X. & Tikkanen, H. (2018) “The dilemma of service productivity and service innovation: An empirical exploration in financial services”. Journal of Service Research, 21(2), 249-262.
Aspara, J., & Van Den Bergh,B (2014). “Naturally designed for masculinity vs. femininity? The digit ratio predicts male consumers' choices of gender-imaged products”. International Journal of Research in Marketing, 31 (1), 117-121.
Asparan eniten siteeratut artikkelit ovat (lokakuussa 2020):
Aspara, J., Hietanen, J., & Tikkanen H. (2010). “Business model innovation vs. replication: Financial performance implications of strategic emphases”. Journal of Strategic Marketing, 18(1), 39-56. 244 sitaatiota (Google Scholar  25.10.2020)
Aspara, J., Lamberg, J.-A., Laukia, A., & Tikkanen, H. (2011) “Strategic management of business model transformation: Lessons from Nokia”. Management Decision, 66 (4), 622-647. 237 sitaatiota (Google Scholar 25.10.2020)
Aspara, J., Lamberg, J.-A., Tikkanen, H., & Laukia, A. (2013). ”Corporate business model transformation and inter-organizational cognition: the case of Nokia”. Long Range Planning, 46 (6), 459-474. 213 sitaatiota (Google Scholar 25.10.2020)
Andrews, M., Luo, X., Fang, Z., & Aspara, J. (2014). "Cause marketing effectiveness and the moderating role of price discounts". Journal of Marketing, 78(6), 120-142. 166 sitaatiota (Google Scholar 25.10.2020)
Asparan tohtoriväitöskirjat ovat:
Aspara, Jaakko: Emergence and translations of management interests in corporate branding in the Finnish pulp and paper corporations : a study with an actor-network theory approach.  (Väitöskirja, Acta Universitatis oeconomicae Helsingiensis 1237-556X; 292)  Helsinki:  Helsingin kauppakorkeakoulu, 2007.  ISBN 978-952-488-096-1
Aspara, Jaakko: Where product design meets investor behavior : how do individual investors' evaluations of companies' product design influence their investment decisions?.  (Väitöskirja, Taideteollisen korkeakoulun julkaisusarja 0782-1832 ; 99)  Helsinki:  Taideteollinen korkeakoulu, 2009.  ISBN 978-951-558-304-8  Teoksen verkkoversio (pdf). (Arkistoitu – Internet Archive)