Review (2/5): Beware of the toothbrush!  Mine is rough and splinters around the head of the brush.
The toothpaste is great. The charcoal powder is messy, I haven't used it enough times to know if it works well. The toothbrush is rough and it actually cut my lip the first time I used it. It was splintered around the head, and I didn't notice until I saw blood. I sanded the rough spots down and it seemed better. The second time I used it, one of the bristles came off in my mouth. Needless to say, it is in the trash can. I emailed the company, and almost a week later I have not heard back from them. Buy at your own risk, not sure if this company stands behind their products.