Review (5/5): Throw away your expensive shampoo! This shampoo does everything you need. (No, actually...use it up but then buy this instead.)
This stuff is honestly great. I didn't know what to expect & ordered it because it's affordable.
I was very pleasantly surprised.
(1) I have very thick, easy to tangle, wavy hair. Even the fancier drug store brands tend to cause tangling. Usually, only the most expensive brands make my hair 'smooth and manageable' as the commercials say. This one does that!
(2) Another quality of expensive shampoos is that your hair is very shiny, and sometimes stays clean-looking for longer. This one also does that!
(3) My hair was gloriously soft. 'Touchably soft' as the commercial say.
The fragrance was light and unobtrusive.
Usually, I don't trust shampoos with a thick lather since this is often how your hair dries out--the bubbles or something strip the coating from the cuticle or rough it up in some way. This is why hair tangles more easily, I theorize. (Note: I'm not a hair scientist.) This does have a decent lather but does not strip or rough up the hair.
They rough up the cuticle to get 'body' but I like my hair smooth. However, I don't like my hair to be flat ('limp and lifeless' in shampoo commercial speak). This does both--it makes hair fluffy enough but does not make it frizzy.
I am very happy that I don't have to spend $30 on Aveda or whatever crazy price it is now to get a smooth, shiny, clean (but not flat) head of hair.
I'm also very happy that I don't have to spend half an hour combing out my tangles.
I am unsure but I don't believe it is that great for color treated hair. It doesn't totally strip color but I noticed a slight fade.