Review (4/5): I actually quite like the taste and texture
I actually quite like the taste and texture, but most importantly it cleans my teeth very well. The only reason I give 4 of 5 stars is because 5 is a perfect rating and it would only be perfect tome if all the ingredients were organic. I love that it lacks the disgusting, bizarre, and toxic ingredients in most conventional toothpastes. I also love that it has no palm fruit oil which contributes to deforestation and environmental destruction so I avoid product s with palm fruit oil in them. Anyway. . .great toothpaste & it does whiten teeth :)