Review (5/5): The Best: permanent, easy to use. Please never discontinue!
This is the BEST black dye. True jet black, permanent, minimally damaging (if at all), and so easy and quick. I was a 2-step henna user for a decade before switching to this for its ease of use and low PPD content. Dying my hair is so much easier now.
I don't know why drugstores don't sell this color. I've been buying it on Amazon for a few years and I hope they never discontinue; I don't know what I'd do.
Again, black (in general) permanent. That's a big plus for me: I haven't needed to go over ends I already dyed, years ago. If you're wanting something that will wash out or fade in a few weeks or months, this isn't it.