Review (5/5): Fantastic, true clay Pomade!
This is by far the best pomade that I have ever used, and I have tried a lot. I have very thick hair that needs a lot of hold to stay manageable all day without drooping. I prefer a matte finish without a sweet perfume or artificial scent; and I swear by products with actual clay (bentonite) as a primary component, with less artificial chemicals.
I was a little concerned that the Coal Mine Clay would not have enough hold, given it is advertised as medium hold, but that is an understatement...this has much more hold than other products that claim high hold. This is a thick, water-based, clay that becomes less viscous when rubbed between your hands to make it easy to apply. It feels bit dry when you apply it, and you can feel it 'grab' your hair. It is easy to style, and sets up rapidly, without becoming stiff - it remains pliable, but keeps your hair supported. The clay is also good for your hair, and the pomade also contains hemp oil, which gives it a present aroma and is also healthy for the hair and scalp.
It has an understated, earthy scent, with a bit of hemp and woody aroma. I definitely don't get the dish soap suggested in another review. My wife really likes the scent - and says it is 'manly'.
I used to use Boogies Casual Hair Clay from Dollar Shave Club, which is a good clay based pomade, but ordering was a pain, and it was a bit expensive. I have subsequently tried about two dozen other pomades, particularly those advertised as clays and matte finish. Very few have actual clay, and even if they do then it is not a major ingredient. Many end up being more waxy or greasy, with less hold, and too much perfume.
Give this a try, and you'll be hooked.