Review (5/5): Love. Go for it!
I bought this in Pure Peach. For those of us (including me) who initially thought this color was much lighter than pictured... it turns out that if you apply it generously and wear it like a lip gloss until it wears off naturally, you get a much darker and more vibrant stain which is comparable to the pics and lasts a long time. In the meantime, it wears like a gloss. The texture is great (very velvety) and I find it very moisturizing even though others have said it is drying. It has a faint but pleasant smell and really doesn't taste like anything, which puts it head and shoulders above comparable lip stains. The color lasts for several hours, doesn't transfer, and fades in a way that looks pretty. The intensity of the color is variable depending on how you apply it. If you do a quick application and blot it off in a minute or two, it will be a very light, natural looking, dab of color. Multiple applications or wearing it first as a gloss delivers a much darker shade. I'll be ordering this in some other colors!