Review (4/5): good for my uses!
I actually bought this hair dye specifically for diluting with white conditioner and dying my blonde hair pastel lavender.
I think next time I will dilute it less, but overall, I am very happy with it. Most purple hair dye fades to more of a grey hue, which I haaaaate. This one has just enough of a pink tinge to it that it looks good even when it fades.
I'd give it five stars if I was rating the hair dye alone, but I bought it to mix with other stuff!