Review (4/5): It wasn't the model's shade, but I love what I got
If you are hoping for the same shade of the box that doesn't always happen, if you have very dark hair the bleach may not get light enough. I got a great magenta color. I do suggest that you be very careful as the product will stain your clothing, counters, floors, and body/face when in the bottle format. After if sets into your hair it will not do so anymore.
If this product gets to hot the color will not take, and if it gets to cold the bleach will get hard and come out too thick to use correctly, so keeping it room temp is key between uses.