Review (5/5): 8yo loves this toothpaste!
My 8-year-old absolutely loves this toothpaste! She said it makes her "want to brush her teeth all day." I used to buy the 3-pack with different colors and flavors, but my daughter didn't like the melon flavor, so we ended up throwing away 1/3 of each box. Crayola toothpaste is already fairly pricey, so that made me look for other options.
Regarding the name, I believe "Squeeze-A-Color" originated with the 3-color/flavor pack. I can see how it would be misleading, because you're only getting one color (blue) & flavor with this purchase. I care less about the name than I do about the actual toothpaste, though. And the flavor is a home run.