Review (2/5): ***This isn't going to replace your flatiron***
I really, really wanted to love this but it's not meeting my expectations for a couple of reasons...
1.Immediately upon the first use 3 of the outer edge bristles broke upon "straightening" my hair. My hair is naturally wavy and fine(please see pic it shows after blow drying, before using the straightening brush) so nothing the brush was being put to heavy use on. Pretty disappointing bristles could be broken that easily.
2. I washed, conditioned, combed, applied heat protectant, dried, brushed, and then attempted to straighten my hair with the Heated Straightening Brush... The results? With spending about the same amount of time as I do with my flat iron It only minimally straightened my hair. It was a little more smooth then when I first started but a few waves remained and hair was still a little puffy. If you're looking for flatiron straight and smooth... sadly, this product is not going to meet your expectations.