Review (4/5): A good staple BB Cream
I've used Etude products for a long time and was really glad to find a way to purchase them in the US. I used this BB Cream before in Korea and this is the same product, it seems genuine (as that can be a concern on Amazon).
A lot of reviewers seem to have issue with this being cakey or tacky on the skin. This is a different texture than a lot of BB Creams so, I agree it can have those tendencies.
I apply this immediately after moisturizer since I have dry skin and don't find this BB Cream alone to be moisturizing enough. I use a beauty blender that I have soaked in water and then wrung out so it's not too wet. This gives me the best application. If I use a brush it gets a bit of that cakiness, if I use my fingers it gets streaky.
When applied this specific way it gives sheer coverage that helps even out my skin tone and provides some sun protection.
I use the vanilla shade because I have very fair, cool-toned skin and it is the perfect shade for me. If you have tanned or dark skin, there aren't any good options for this BB Cream, unfortunately.