Review (4/5): Pleasantly surprised!
Was pleasantly surprised by this product. Decided to give it a shot, given I use men's facial hair coloring kits on a regular basis, and "Just For Men" is pretty darn expensive unless you can find it on sale somewhere (and even then it's still far from cheap). Beyond that, the "Just For Men" light brown kit ended up leaving my facial hair looking more like a charcoal color. Admittedly, this brand is certainly NOT a five-minute treatment. In fact, I'm using it as I write this, and we're going on 20 minutes at this point. But that's not necessarily a bad thing. It's not irritating my skin whatsoever, and I like the fact that I can leave it on my facial hair and check it out every few minutes until it gets to the right shade that I'm going for ("Just For Men" was frequently "too much too soon", where I ended up with a much darker beard than intended). As mentioned in other reviews, the instructions are printed on the inside of the packaging (you would need to rip apart the box and put on magnifiers to read the text), but as with "Just For Men", just use equal amounts of the colorant and developer in the mixing tray (which means, depending upon the amount of facial hair you have, most men with nicely-trimmed facial hair could easily get 3-4 treatments from one kit) and apply with brush. If you've got patience and want to save some bucks, would recommend giving this a shot.