Review (3/5): It works better for some than others
Reading the reviews I had high hopes but alas I am halfway through the bottle so I feel it is time for mine! How well this product works depends on the job it is facing, if you have really brassy tones with really long hair it will take repeated tries, and don’t be scared to leave it on for longer than what the box suggests! I have exceeded 15 mins and still not reached the desired shade. Does it eventually work? Yes! Some parts of my hair it worked faster leaving a undesirable brassy bar behind (between roots and tips) that area has taken me the longest to tone :/ it is better than melting your hair with bleach which is usually what it takes to achieve a true platinum shade, and your hair will thank you in the long run just be patient!