Review (3/5): Is the the Hyaluronic acid that's doing something, or just the aloe?
Here's the real-talk on this: the first ingredient is aloe, and rubbing it on my face doesn't seem to have much of a discernible effect that's anything other than what I feel like I'd get from rubbing aloe vera gel on my face. Aloe is great, so that's cool... I'm just not sure why you wouldn't just buy a nice organic aloe gel instead.
The moisturizing effect with this serum is very mild. It's not sticky or runny, but it's also not super moisturizing. I generally apply it, let it sink in, and then apply straight jojoba oil as my moisturizing. So, as far as effectiveness, I guess if you're super into hyaluronic acid and know it does something for your face, this stuff is probably great? For me, I saw no difference compared to straight aloe.