Review (5/5): No irritation!
I bought this for my child, but wound up using this shampoo for myself. I discovered I have a sensitivity to coconut surfactant shampoos that makes my scalp burn, flake and itch. This does not have that so I can wash my hair without irritation or oily buildup. The scent isn't overpowering. While it would be nice to have a pretty package that doesn't say kids on it, I realize that its not actually important to have the fancy marketing. I do think if they marketed this toward adults perhaps there would be a big market for this shampoo.