Review (5/5): so easy!
this product is SO easy to use, even for a first-time dyer :)
process:
1. wash lightly sunkissed, but still dark brown hair with shampoo, no conditioner
2. don't bleach- skip straight to color
3. rub it in, wrap in foil, and blast with heat every 15 minutes or so, repeat for 2 hrs
4. rinse in the shower. didn't stain my tub, but I didn't rinse the plastic curtain off and it's slightly pink in spots
5. enjoy perfectly plum hair!!