Review (5/5): Best I've tried so far.
This dye is much more long lasting than the natural dye. To me it looks far more natural than the natural that left a greenish hue. All dyes will fade with continued washing regardless of the "permanent" claim but this one holds its color the best. For someone like me who is not overtly gray it is ideal. If you are extremely gray, this will darken your beard substantially(but not freakishly dark) so be warned.