Review (2/5): It's pretty...
Ordered the pink Freeze Company, received Say it isn't snow instead. Decided to keep it. It's very nice and sparkly, and goes on well. After three coats, I'd say it's more of an iridescent silver, not much purple or lavender; it's pretty though.
Update: Ordered this item again, and once again received the same wrong color. Turns out the item is not returnable. At this point it seems deliberate.