Review (4/5): Worked well
The applicator is the type that you would normally see in a tube of concealer when similar products have a mascara type of spoolie. If you were trying to tame the hair in the picture shown above it would take forever but taming one or two loose hairs when you have it in a ponytail is super quick and easy. The hold lasts pretty much the entire time I have my hair up. As far as value, I think you'd be able to find less expensive options or even have the same results spraying some hairspray on your hand and smoothing it over your hair.