Review (2/5): Stay away from this hair color!
I previously had my hair purple but due to inconsistent bleaching some purple washed off much quicker than other parts. Seeing the good reviews on this product, I decided to give Splat! Lusty Lavender a go. The bleach in this kit is REALLY harsh. Be careful not to get it on your skin, or it will burn.
I noticed when I opened both of the bottles (getting two kits) the purple might have had a chance of turning a light purple, but I thought it might redarken (like my initial purple did). I left it on for an hour. When I washed it off, it came out a bright magenta. I did not wash this one off with a shampoo, and either way the dye was lighter than it should have been.
The N-Rage plum color [[ASIN:B003JN2NXW N Rage Purple Plum]] washes out quicker if you did not bleach correctly, but it does last and it is stronger (Just be careful because depending on the bleaching it might come out dark violet or plum; don't commit my error and consistently bleach before!). I thought I made a mistake but this had to be the thinnest, lightest purple dye I've used besides quick washes. I'll try leaving it on for several hours next time, but if you want an immediately more effective (and better smelling) dye try the N Rage dye. If anyone has tried the purple Amore dye, please let me know!