Review (5/5): Excellent for my thick hair.
I decided to try this natural shampoo when I began to notice that I was losing a lot of hair. I would find hair on my pillow. After just a couple of times of using this I lost significantly less than the usual amount. At first I had to get used to the feel, it does not lather like normal shampoos. I was so used to using shampoos and conditioners that contained ingredients ending in ...ates and ...cone. I have read that ingredients ending in ...ates have agents that make the product sudsy and I didn’t realize that I was stripping my hair of the natural oils and so I had to use a conditioner that contained ingredients ending in ...cone that would leave my hair with a silky feel. I later realized that I was coating my hair to later wash it or strip it and again recoating it. With time my hair was getting drier and weaker. I found that using their conditioner after shampooing helped my hair and now I understand why, the apple cider is one of their main ingredients and that is supposed to help the pH balance. I gave this shampoo an honest chance and couldn’t be happier. I see they have others with almost identical ingredients and will give those a try. Will definitely continue buying it!