Review (5/5): It actually works!  This is pretty amazing on my curly hair!
I am always sceptical when I see advertisements on TV for products that seem 'AMAAAAZZZZING! MUST BUY NOW!!'
I wasn't too sure what to expect with this. I thought it was gimmicky, but I am happy to be proven wrong.
This is so much easier to use than a flat iron.
I like that it has a digital LCD that shows you what temperature the brush is heating up to. It gives the heat range that your hair styling should be at depending on thickness, etc. I set mine to 230, the hottest setting and it worked great for my thick, curly hair.
It heats up very quickly and the hand grip is comfortable. The cord rotates from the end and the grip on the back of the wand feels nice in the hand.
The rubbery nubs on the ends of the bristles offer some flexibility, but they are not as flexible as your hairbrush. They are also shorter, too.
The way that you do this is to start with clean, well brushed hair. As the bristles are short, they will not detangle for you. Have your hair prepped and ready. If you use a smoothing serum, it would be perfect to add it before you start with this.
You simply brush it over your hair like you would a hairbrush. You can brush from underneath or on top to make sure that all the hair gets close to the heated plate of the brush.
You can spend more time on areas that you want straightened more but I found that my doing my hair in pieces (held up with an alligator clip) worked best for me.
In order to get to the roots at the scalp, it was very easy. The brush is easy to angle towards the scalp and it gets about 1/2" away from the scalp easily and starts straightening from there.
If you hair is damp, you will see some steam, but you'd expect that with a curling iron or flatiron, too.
This actually worked so well, my kids wanted to try it out and they loved it!
The only concern that I had was that if you hair is the type to come out when you brush it, it will come out when you use this, too. The issue was removing the hair from the straightener. It is HOT. I had to work quickly to sweep the excess hair from the brush to toss. I will keep a wide tooth comb by this the next time I use it so I can run it over the bristles and remove the hair.
All in all: I give this a strong thumbs up!
I can't speak about the others on the market, but this one really does what it says it will do. It is way better than a flat iron. It covers more ground and feels more comfortable in the hand. Its a natural movement to brush your hair and this is no different.
Excellent new beauty tool! Very happy that this does what it claims to do! Part of my daily hair regime now!
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I have personally used the product and tried my best to reflect my experience with the product so you can make a more informed purchasing decision. Hopefully my review includes the information you would want to know before ordering.