Review (5/5): Fantastic Dye
In December I purchased this hair dye because I wanted a vegan permanent black hair dye. I love it. It worked very well. My hair doesn't usually hold dye for long but this stayed in my hair for a month, and then the roots started showing. Now it's the end of July and my roots are brown again, but the rest of my hair is still jet black. I think if I had used color safe shampoo the dye would have lasted longer too. I recommend this hair dye to anyone looking for a reliable, inexpensive, and effective product that is not tested on animals and does not use animal products!