Review (4/5): Hit or miss. (Purple Smoke is a MISS)
Special Effects dye seems to be hit or miss. The Atomic Pink is fantastic and lasts forever, even when diluted with conditioner for a pastel color. I just tried the Purple Smoke and it was disappointing. I diluted it to a medium light purple and it had absolutely no effect on my bleached pale blonde hair. I tried again using it straight out of the bottle, and same thing. It just did not leave any color at all.
Next time I will look around for reviews before trying a new color. I was so excited, too.