Review (5/5): when applied and dried properly, you might need a sandblaster to get it off!
I got this yesterday, and applied it once in the evening, just to try it out. It recommends a 3-5 minute drying time, and it dries perfectly matte. After 6 or 8 beers, gumbo for dinner, and sleeping for a solid 7 hours, it was STILL almost full coverage on my lips when I woke up this morning!! I will most definitely be buying this in almost every color!