Review (5/5): Love this shampoo
We've had this shampoo for a while so I can testify to the longer term effects: it's really great!
I let my teenage son use this once before he decided it was his and is now obsessed with how soft it makes his hair. 500 times hearing "feel how soft my hair is" is all the proof I need on that aspect... yes, this makes your hair super soft.
I assume that is due to the argan oil, of course, but this also has avocado, jojoba, and coconut oils which also contribute to soft healthy hair. In addition to the oils, there are some other chemicals like Cocamidopropyl betaine which is a surfactant and foaming agent. That doesn't matter to the average person (only matters to someone with serious allergies and dermatitis) and there are less surfactants and similar ingredients than the average shampoo found at Walmart which is good.
I'm very happy with what it's done to my son's bleached and dyed hair, and to my own dry brittle hair as well.
I received this free in return for my review.