Review (2/5): Concept needs Tweaking.
I love the product and concept of quick, easy and straight. But I am really fed up trying to turn it on!! It worked after trying to figure out how to turn it on the first time(directions are super small print and hard to find), but trying to turn it on again has been further frustrating! I recommend a simple KNOB power button! Also, it may help keep it on without accidentally pressing it off, another concept failure in my opinion. The placing is wrong. Why put controls where your hands and fingers rest trying to use the brush? The part I loved is that it actually works as a straightener. I have thick hair and it usually takes me an hour to get my hair straightened with an iron. This was a simple 15 minutes! So while I love that part, it doesn't work if you can't get the damn thing on in the first place. Fix that, the placement of controls, and I would be 100% sold on the product.