Review (2/5): Looked awesome but gone after 3 weeks
I used the flash lightning bleach kit (which worked great) and then the purple haze hair color. I left it in for an hour. I washed it out and it looked bright and fabulous! Shocking color, exactly what I wanted. But I was so bummed that it faded noticeably each shampoo afterward. And the first week it was rubbing off on my shirt collars and my pillow case (but that came out easily enough in the laundry). Three weeks later, nothing but blonde. I still have half a bottle but I don't think I'll use it, for the mess it makes on my clothes and sheets, and the effort of dying it again. A friend of mine had some pink streaks (on blonde hair) that lasted MONTHS. Apparently pink has smaller particles that latch onto the hair a little better. I'll try that next time.