Review (4/5): Not bad, but not the best...
I recently bought all the bay rum soap bars I could find here on Amazon and this and the [[ASIN:B01BMY0PWA Bay Rum Natural Herbal Bar]] are practically identical (they're both from Fabulous Frannie, though, so it makes sense).
I'd describe the scent as being something between the "pumpkin pie"-type scent of the [[ASIN:B00757W2BQ Yankee Traders' Bay Rum Soap]] and the harsh, powdered spice-type scent of [[ASIN:B000146L62 Plantife's Cassia Clove Aromatherapy Soap]].
Of all the soap bars I bought, the 2 FabFrannies were middle-of-the-road: not my favorite, but not a total loss. I prefer the Ogallala Bay Rum bars.