Review (4/5): Decent Petroleum-free pomade (Not that heavy of a hold though)
I bought this as an alternative to Lockhart's Heavy. My biggest consideration was that O'Douds is free from petrolatum, with Lockhart's there was noticeable flaking and overall unhealthy feeling to my scalp. That being said, Lockhart's holds like crazy, the strongest I've ever used. If Lockhart's is a 10/10 then O'Douds is more like a 7.5-8/10.
The smell of the pomade is VERY strong, I hope you and people around you like the smell of tea tree oil. Because it's going to follow you for days, and get on anything your head touches. Lockhart's is similar, but with Lockhart's the smell fades after a day and only reappears when you reapply. O'Douds scent will follow you everywhere as long as a trace remains. That being said, I don't like the smell of Lockhart's. It has a much more, i dunno, tar like smell to me. Some people say the Lockhart's is vanilla and tobacco, but its more like a heavy smokers old clothing. So +1 to O'Douds for a better smell, but -1 to O'Douds for the intensity and permanence of the scent.
I would compare O'Douds, in terms of hold characteristics to something like Murray's. That is, Lockhart's is so strong it can straighten wavy hair, whereas O'Douds will straighten a bit but will tend to accentuate the waviness. Not my preference. O'Douds has a ton of shine where Lockhart's is quite matte. The O'Douds also stays "wetter" then the Lockhart's, good if you like to re-comb but bad if you want your hair to stay the way you combed it all day (like me).
Overall: I do like the O'Douds. I think they did a great job given the lack of petrolatum. Conversely I'll probably be using a mix of Lockhart's heavy (hold characteristics I like) and O'Douds (no petrolatum, better scent)