Review (5/5): Love this stuff
I use a different color of this product about every 6 months on my bangs. the color never full fades out for me, even after bleaching to add the new color. For me that works it ends up looking like i have a very cool fade done on my hair. When I apply it though I dry my hair out a lot first by washing it with dish soap then I let my hair soak in it for a few hours, about 5 or 6. I use a baggie to do that and just rubber band it with my hair sitting in the dye. the color stays bright and pretty much true to the box for at least 6 months but it does bleed sometimes which sucks even after months of daily washings. but not much and not enough to stain at that point