Review (5/5): If you wear it right, it stays and looks great!
This is a thin liquid product that dries on and is extremely pigmented. There is a right and wrong way to apply it!
First and foremost, be sure that you are hydrated and your lips are not chapped at all. Any cracks or dryness will be emphasized once you apply this product.
Also, as tempting as it is, don't use chapstick or balm with this product. If you want moisture and shine, pick a different lipstick or use a drying gel on top. As long as your lips are moisturized and there is no oil or grease on them, you will be able to eat (carefully), drink, and smoke with no transfer at all.
You'll see it doesn't look perfect - that's because I was not careful putting it on (I'm just testing it at home) and it was dry before I could fix it. So do keep that in mind! I would also recommend a black lip liner on the edges for a cleaner look.