Review (5/5): My favorite purple toner!
Best purple toner I've ever used, and I've tried many. I prefer a more "intense" ashy shade of blonde, so instead of rinsing the product out of my hair in the shower, I use it as a leave-in conditioner. After washing my hair I take about a nickel size of the product, mix it with a tiny bit of water, apply it to my wet hair, and then keep it in my hair until I shower the next day. It works so perfectly and does not dry out my hair at all. The smell is decent, in my opinion. I have been using this purple conditioner every day for about 2 years and have no plans to stop! Big thanks to my local Sally Beauty store for also carrying this product!