Review (5/5): Amazing dye
After trying manic panic and ion this stands out as way superior. Ion magenta ended up being a bible gum pink after an hour on the hair. Atomic pink is a multidimensional, in your face magenta/hot pink The pigment is strong and the color is vivid. This also covered much more evenly with no light or fades looking spots.
We will see how long it lasts before fading but, judging by the way it stains everything it touches,I think it will outlast the other dyes I've tried.