Review (5/5): SO PINK!
Had my light/med brown hair bleached professionally Tuesday of last week and dyed Atomic Pink as part of my powerlifting costume for Nationals. Hair is still a gorgeous, hot pink today on the Thursday of the next week. I shampoo every day in hot water, which is the worst thing to do. It also made it through several trips through the hot tubs and pool in the Las Vegas sun. I've seen lesser dyes disappear entirely after a couple hours in a chlorinated pool.
The dye does bleed for a bit, so have a pillowcase and towel on hand that can be stained pink from use. As of today (thursday), shampoo suds are still pink, but the towel isn't showing any additional staining.