Review (5/5): Works good for product without bleach or ammonia
Hair dyes work as deposit on your natural hair so if your natural hair has been bleached prior to coloring then chances are your natural hair is also dry & damaged under the color dye. Salermo Color Reverse removed most of the demi-permanent color I've been using. It works pretty good for having no bleach or ammonia-(however it does have an ammonia smell, so expect that). I'd recommend not using it more than twice depending the condition of your hair. For my hair, I'm using it just twice. The 2nd time should remove all of the rest of demi color in my hair. I'm very satisfied with this product.
My intent is to do an overall color much lighter but I had to remove the hair dye in order for the next color to hold. I'm very satisfied with the amount of color it removed.