Review (4/5): If you're used to flying first class but stuck in coach, this has most of the stuff you'll want
Not sure how they make a "safety kit" without a mask, but since (i) people have their own mask preferences and they aren't usually found in a kit like this and (ii) they don't say it has a mask, I can't ding them for that.
What's here is a good assortment of stuff you usually get if flying business or first class, save the socks.
You get a pillowcase, good quality eye mask, good earplugs, wet wipes and tissues all in a re-usable bag that complies with TSA guidelines. The bag itself has a nice working zipper with a larger than normal tab on it.
It would make a nice gift for someone going on their first flight who might not know the "need" for earplugs, an eye mask, etc.