Review (2/5): Do not recommend
UPDATE: Now that the weather has gotten warmer, this really does not work for me at all. I do not recommend it on any level. The price point is really ridiculous for the quality. Don't waste your dollars.
Power: Lasts the day for me (as in from morning to night, not 24 hours) -- note that I am not very sweaty person and do not have a bad issue with body odor, so it isn't that impressive. So, it is better than some of the other natural deodorants for sure, but it is not magic or super powerful and I cannot imagine that it would last someone 48 or 72 hours. I only used it on pits so that is what I am referring to.
Scent: The scent is where this loses a lot of points for me. It just does not smell good. It is not so bad that I will not continue to use it up, but it is a definite down side.
Consistency: This comes in a traditional deodorant dispenser, yet it is a cream that pops up through three holes. You have no choice but to rub it in like lotion, and the amount that comes out of the 3 holes all at once is too much. I only need 2 because I only use it for pits only. As far as putting it on, it does rub right in and then it does not feel like you have anything on you. Not any annoying sensation on the skin.
Overall impression: Would maybe buy again in another scent if the price were 1/2 what it is. It is just not special enough to pay this much for it again. Also, I think the applicator is pointless and it should simply be in the lotion tube, especially if they want to advertise right on the package that it can be used on other parts of the body. It seems unsanitary the idea of rolling this traditional deodorant applicator on your foot then popping it onto your armpit. Again, this scent is disappointing and I would not want to buy it again. It does provide me with 1 day's worth of coverage.