Review (4/5): Not bad, but not the best...
I recently bought all the bay rum soap bars I could find here on Amazon, and this and the [[ASIN:B005IE9L94 Bay Rum-All Natural Herbal Soap]] are practically identical (they're both from Fabulous Frannie, though, so it makes sense).
I'd describe the scent as being something between the "pumpkin pie"-type scent of the Yankee Traders' Bay Rum Soap and the harsh, powdered spice-type scent of Plantife's Cassia Clove Aromatherapy Soap.
Of all the soap bars I bought, the 2 FabFrannies were middle-of-the-road: not my favorite, but not a total loss. I prefer the Ogallala Bay Rum soap bars.