Review (3/5): Okay but not really worth the price.
This is really expensive for what it does. (Or in my case, what is doesn't do.)
I'm sure that this probably works wonders on some people's hair. I've watched the video that Hair Rules has on their site showing how to use this and it does look great on their models.
However, it doesn't define my 4A curls nearly as well as Eco Styler Gel, Ms Jessie's Jelly Soft curls, Ms Jessie's Coily Custard, or even just homemade flaxseed gel does. Also, Hair Rules Curly Whip has fewer natural ingredients than these other products.
I'm not really a fan of the scent either. It's not overbearing, but it smells a little like fabric softener sheets.