Review (5/5): Nothing but good
I have tried London Grooming Company's hair clay and creme, and I definitely prefer the creme.
The clay worked just as well, but the hold was a bit too firm for my liking (purely personal opinion, your hair may vary).
For me, I like that London Grooming Company product are cruelty-free, the price is not too bad, and their hair products are available through Amazon.