Review (5/5): Excellent, Bright, Long Lasting Color
The pink is a real bright pink that hardly fades at all. To get the maximum effect you definitely have to bleach your hair first and then use a toner to seal it in after. And be warned, every towel you use and pillow case you sleep on will be pink. But despite this color transfer the hair itself does not seem to fade much in between touch-ups every 6 weeks to keep up with root growth. I do not know if the same can be said if you don't pre-bleach and seal after.
The product is very thick and easy to apply with a brush. You will use one bottle for very short hair, 2 bottles for short hair, 3 for shoulder length and easily 4 or 5 if you're doing a full head of long hair.
Make sure you wash it out in a sink that you are not worried about staining, although it does come out of the bathtub with bleach, you have to clean it as soon as you've gotten the dye on it or it might be permanent. I have not been able to wash it out of the towels or pillowcases even with bleach.
The color is extremely vibrant and shiny and stays beautiful, unlike many other colorants that get splotchy after a few weeks of washing. I have been using this for 4 years and have never gotten a bad batch.