Review (3/5): Ridiculously overpriced, but the performance is decent.
I am conflicted about this product, same as I am with the sister shampoo. I think it's a great product in terms of quality and performance; I really like that it's sulfate free and not filled with a bunch of additives. I have noticed that my hair is very soft as a result of using this mask, so I will give credit where credit is due in that regard. It smells good, and it hydrates well, which is what it promises to do. I have no qualms with the performance, packaging, concept, or marketing of the product.
I am docking two stars, however, for the price point. I am all for luxury products and I am happy to drop money on products that work. However I think that the price is grossly inflated for the performance of the product. While it's a nice product, it's nowhere NEAR to being a $32 hair mask. With prices like that you're definitely in the middle of high end, luxury pricing for haircare products. To give you a few examples you could be purchasing Bumble & Bumble, Oribe, R+Co, and Kerastase for a similar price. I think for a mask that is going to be used regularly you need to offer a reasonable price for the product, especially given the fact that there are stronger, higher performing luxury products on the market. I also think that the packaging and the container is a bit cheap looking, considering this is a $32 product. If I'm buying something so expensive I expect it to have some really nice packaging. I understand that they are meant to look like yogurt containers, however I think that it's a bit silly to have a nice cardboard packaging on the outside yet leave the container for the product itself looking so bare and unappealing.
While this is a good mask and I think it performs well, I don't see myself repurchasing this at the price it's currently listed at. I think that for the amount of product you receive (a small amount, especially for the price) a more reasonable cost would be $20.
Disclaimer: I purchased this item at a discount in exchange for my honest review.