Review (5/5): People comment how pretty and multidimensional my hair color is - even stylists!
Stylists compliment my color and ask me where I get it done. They are surprised when I tell them it's an at-home color. Started to use this when permanent color was making my hair look dry and damaged. My hair is naturally dishwater blonde that tends to lighten on its own towards the ends. I have about 30% grey now. I use the 9.0 - very light natural blonde. It brightens up my dingy dark roots, and adds blonde to my greys so that my greys look like highlights. It's so pretty. After a few weeks, the color does start to fade from my greys, so I color about every month. I love it also because it doesn't leave an obvious line at the roots. this might be because is it somewhat close to my natural color and also because it is demi-permanent - and doesn't drastically lighten hair. Since this is demi-permanent is gentler on the hair - my hair looks so much healthier and shinier now. Amazing value as you get two treatments per box. My only regret is that it is NOT not a natural product.