Review (3/5): it's ok
All the L'oreal was 40% off at Rite Aid so I grabbed this, not realizing that it was something I passed up when it first came out bc I thought it was kind of a gimmick (still do). The sponge applicator comes to a small point and I was surprised to be able to do a pseudo wing shape at the outer corner. You do need to use a blending brush to work the fade and I also do a transition color using another brush. I do find it quicker than using brushes and powder alone, but since you have to re-dip for more powder even when it's brand new, I'm wondering how much effort it's gonna be once the product starts to get used up. You will probably have to not only twist the sponge applicator all the way back into the cap to pick up more, but also tap it to release more powder onto the appllicator. That would be annoying.
The color is pretty - a lighter, brighter purple than I expected. Overall, I'd say it's ok. Not great, not awful. For $5 I don't mind that I picked it up and I will keep it.