Review (5/5): Great Product, Just Have Real Expectations...
This DOES NOT stain my tub. This DOES NOT stain my skin. This DOES NOT smell like chemicals or burning hair. This DOES work better than "Color Safe" or "Sulfate Free" shampoos that I've tried.
I bought this at Sally's and I love it. I now use it daily/every other day. I have copper/auburn hair with dark mahogany tones and this really helps keep the reds vivid.
I read all the reviews about this and decided to try it even though it's not sulfate free. I was afraid that because this product isn't sulfate free that it would strip out the color deposits and be redundant, but it really doesn't do that... It doesn't make my hair any softer or more brittle than other shampoos, it just leaves my hair feeling clean and more vivid. I've already seen results after my first 2 uses. It also smells really nice, not like chemicals or anything like the other negative reviews had said.
Obviously this isn't going to work with fire engine red hair, that dye is bound to fade even if you look at it the wrong way (I know from experience). I'd recommend this to anyone with almost any shade of red colored hair who just wants to keep their color more vibrant in between dyes. Have realistic expectations, and you'll be pleasantly surprised =)