Review (3/5): Hit and miss.
Lets be clear about this up front: It only does one thing. It twists a relatively small amount of hair into a braid.
And it does it quickly thanks to two AA batteries which are not included. Lets talk about that for a moment. If you are thinking about giving this as a present, you may want to put the batteries in the unit before you give it. Installing the batteries requires a screwdriver, which is an immediate buzzkill for any kids as Dad has to look not only for batteries but also for a screwdriver. The box is easy to open, and recluse, so you can install the batteries and they'll never know you were in there.
When it says "quick, fun styles" this is mostly up to you to figure out. The instruction booklet does not explain how to accomplish any of the styles that are displayed on the box. The photos on the box are a bit small, but give a decent idea.
Conair encourages young kids to tweet selfies of themselves out to the world with box art and a "@conair" tagline.
The included clips that hold your braid together seem "immature" and "cheap" with their bright multicolor plastic appeal. You may want to grab a bag of nicer braid accessories to go with it.
Its really a useful gadget if you want to have a ton of skinny braids on one head, or if you want to do a multi braid "headdress" on your head, which my daughters have done before. However, I don't think it will have much staying power and will end up in the back of the drawer.