Review (4/5): A commitment
Color stays very well. However, removing the product without destroying hair takes patience. The first time used Atomic pink I dyed my hair black and ended up having black hair with a pink aura. Touch up on darker roots is fantastic (I have dirty blonde hair but bleached it prior to dyeing). Will stain pillows, tubs, or anything a stray hair has touched and doesn't come off well, if at all.