Review (3/5): Smells good, but not how I want to smell.
The scent is very pleasant...Just, in my opinion, not the best scent for a beard serum (male). It smells very sweet, candy/sweet tarts, with a floral rose bouquet. Excuse the gender stereotyping but it's more feminine, even teenage. Reminds me of grade school and the roll on candy perfumes the girls would use.
I like the serum, it's more of an oil though. Fairly runny. Does a nice job on my skin and beard. I do like it and the scent I'm just embarrassed to smell that way in public.