Review (5/5): But that’s a good thing because you can save a bit on dye ...
This dye is very pigmented, so much so that it dyes darker usually than expected. But that’s a good thing because you can save a bit on dye by diluting it with clear mixers, arctic foxes own diluter, or plain old conditioner. I dilute it every time and it still has good longevity. I wash my hair two to three times a week and it stays a good color for probably a month. It lasts even longer if it isn’t diluted. I wish these colors had some more depth to them but most semi permanent dyes don’t anyway. It smells wonderful and the stains on skin and even counter tops and clothing can usually be easily washed out. Much easier than most of the other semi permanent dyes I’ve tried.