Review (1/5): Read the directions:  This is not 32 wash loads!!!  It's less than 8 regular washes!!!
The front label says "32 Load", for 16 oz. (473 ml). I thought, great, it's concentrated. I flipped it around to search for confirmation that I should be using 1/2 oz; however, the directions on the back label recommend using 1/4 cup for normal wash, which is 60 ml. 60 into 473ml is 7.88, which is how many regular washloads are in this bottle. Not 32 loads, folks; only 7.88 loads per bottle. At $14.99, that is $1.90 per washload. Pretty steep price, and a far cry from 32 washloads. I can't comment on effectiveness as it was returned immediately.