Review (1/5): Purple
I got this stuff cause I am allergic to red 40 (red food dye) it looked good at first and then when I mixed it up, but my red velvet cake came out purple, or more like lavender. I am not happy this was a family recipe that I made for christmas dinner. It was visually ruined the family thought it was some kind of joke. I won't order this again I would rather suffer with red dye then deal with this smelly substitute