Review (2/5): not as good as the WOW product
I purchased this one b/c it was cheaper than the WOW root cover up. I was hoping it would be a good, cheaper alternative. Not so much. I have dark blond roots, with lighter highlights & I bought the dark blond. It has a odd, orange cast to the light brown. Too bad. So, I repurchased the WOW, light brown, which I totally recommend.