Review (5/5): Stays on!
I ordered the dark brown, which actually IS dark brown, but not black. Too dark for a blonde or light brown brow, but perfect for my not quite black dark brows. Other "brown" brow colors seemed to always be too light, but black is too dark. So the color is perfect. Application took me a while to get the hang of, since I'm generally not good at applying make-up and this is very thick so it's easy to apply too much at first. The product's thickness provides excellent coverage. And it stays on. I could not accidentally wipe it off when I ran my hand over my face. Other products come off way too easily. Just make sure you let them dry completely.