Review (5/5): I was going to return it but.....
After trying 10 different eyebrow colors in shades from taupe to blonde to find one that would match my newly white/gray hair, I was left unsatisfied until I tried this brand in blond. This is the best brand I've tried in terms of color/pigment, ease of use, and being waterproof. And, just so I don't run out, I just ordered another one 'just in case.'