Review (5/5): Grab this gem while you can!
This fantastic brush was discontinued from ELF's product line...you can't order it from them any more. But this brush is the real deal. A little known fact about retail...discontinued products aren't usually destroyed. There is a completely legal secondary market for discontinued goods (especially ones that can't expire). Retailers decide to discontinue a low-selling product. They may put it on sale for a while, but usually not very long and Retailers with low price points may not mark it down at all. After a decided date, they gather any remaining inventory and sell it to sellers in the secondary market, who can often find customers for it who may not be the usual company shopper or they're more willing to take a smaller profit margin per unit. Either way, if this brush looks good for you, don't wait. I'm glad I didn't. I haven't seen anything else like it on the market for subtle contouring on small faces. This brush has ELF's usual great quality and super soft bristles that have just the right density to blend a soft contour in the hollow of the cheek, up near the jaw where a soft contour should go if you don't want to look like you have on tan stripes up close. I am so happy I found it.