Review (3/5): You need a lot of product to get the white color they're showing in the photos...
Works as advertised, but you need a lot to make your hair as white as the images they are showing as examples.
I have short black hair, so take that into consideration, as black is difficult to get a full white coverup.
But when styling my hair with regular wax, I use about 1/4 to 1/3 teaspoon for styling.
To get white coverage with this wax, I need to use 3-5 times that much of this product.
Also - it's cool to know that it's actually just zinc oxide they use for the white coloring - safe sunscreen mineral.