Review (5/5): The Atomic Pink has lasted me 4+ months!
I was using Manic Panic's Hot Hot Pink when I did a little research and discovered people saying that SFX Atomic Pink lasted longer than Manic Panic. I figured I had nothing to lose and took the leap into a new product.
For the first few months, it was very obvious that the color lasted longer than Manic Panic's did. Still, I stuck to my regular touch ups of every four weeks, just because I absolutely love the color straight from the bottle. It's so very bright. I never wanted to actually test how long the color lasted because I was scared my hair would look gross if the color washed out too much.
Well, I've not had the motivation lately to keep up with my intense hair regimen. The last time I touched up the color in my hair was September. It's been over 4 months. And let me tell you, my hair is still super bright. You can see in my pictures that there hasn't been a lot of fading. The picture in which my hair is fluffier was taken only a few hours after I put the color in my hair. The picture in which my roots are way too long was taken today.
I think that a big reason why my hair hasn't faded a lot is because I never shampoo it. That's right: no shampoo. The ONLY time that I shampoo my hair is when I'm about to touch up the color. After that, I only use conditioner. I don't even have any dye in my conditioner, which is what I did with Manic Panic.
So, yeah. SFX lasts forever.
One slight downside: it doesn't bleach out very well. I'll add another picture of when I wanted to do blue underneath the pink and had my stylist bleach that portion for me. You can see that my roots turned blond, but where my hair had already been dyed pink, it just basically faded it to a peachy kind of color. If anyone is wondering, the pink that didn't get bleached out didn't affect the blue dye when I put it in. I used SFX Velvet Blue. It actually turned out pretty cool. The blue lasted a really long time as well, although the roots did turn slightly green. Half of the blue portion did turn purple, but the rest just became a lighter blue.