Review (3/5): This is a great product at a horrendous price ( $7 for 1.5 oz vs $9 for 3oz and bleach)
The dye is great and I guess if you only want to do shorter hair once it's okay, but this is 3/4 of the price of a kit, which gets you twice as much dye AND a bleach kit. I dye my whole head of shoulder length hair, and it usually takes me a bottle and a half, so it's cheaper for me to buy two entire kits, give the bleach away, and use the dye I need and save the rest. I've used it up to three months after opening and the dye is still fine, so the next time I dye I only buy one.