Review (5/5): Great!
My wife and I converted from aluminum-based anti-perspirants about a year ago because we wanted something safer and more natural. We've tried a few products including Schmidts and Herban Cowboy, but Primal is by far our favorite. It's easy to apply (soft at room temperature, not grainy or hard like Schmidts) and lasts all day in So-Cal heat. All of the scents are pretty gender neutral, although Jasmine is definitely the most flowery. Our favorites are Lavender, Royal & Roque, and Thyme & Lemongrass. Overall, highly recommended as a good everyday deodorant.