Review (5/5): This has easily become my favorite hair dye
This has easily become my favorite hair dye. The pink is BRIGHT AF! Neon! Fluorescent! Highlighter pink! With almost a neon orange hint to it. I used a yellow of a different brand at my roots, and then this pink through the length of my hair and love it@! And it has nice staying power and doesn't fade quickly, and when it does start to fade it goes to a lovely shade. I also enjoy the packaging, as I feel it's easier to get most of the product out verse a bottle. Really interested to try some other colors from this brand now.