Review (5/5): Love, love, LOVE!
I took a chance on this brand after not being very happy with the Pravana colors because they faded very quickly so I bought Iroiro and I LOVE IT!!! Look at that color - so vivid and bright! I've never had so many compliments on my hair, I've actually had people stop me in stores to ask me what brand I use lol. It's epic hair color and I'm so very happy with the colors and longevity of the dye. Even when it faded to pastels I still got tons of compliments. My stylist bleached my hair before applying the color and she was shocked at how amazing it looked because she's never tried this brand. I will continue to buy it because I'm thrilled with it!!!