Review (5/5): Trust me, I know what I'm talking about!
This is my go to color (Atomic Pink), I've been using it for about 6 years! SE has more staying power than any other brand ive tried and Atomic Pink is the most vibrant pink ever and it fades really gracefully. (SE packaging stinks, i wish they would go the way or Manic Panic pots but whatever.) The product I received was most definitely the real thing. Really quick shipping. The price is great. No complaints! They were bagged inside the shipping box which was good because one of the bottles opened a little bit.
Tech notes- colors are best on light or bleached hair. I bleach mine out to white and use Atomic Pink. I wash my hair once a week in cold water only. I have long hair (middle of my back) and I use 1.5 bottles to do roots and pull through. If I were doing it for the first time I would likely buy 3 or maybe even 4 for my hair length. ALWAYS plan to use more, you can always use leftovers for touchups!