Review (4/5): Think and messy!
This is interesting tooth cleanser. I wouldn't really call it toothpaste because a) it's not a paste, and b) it's totally different than any toothpaste we are used to.
First thing to point out, it's made with coconut oil. So yes it's oily, and takes a second to get used to the feel in your mouth.
Secondly, it has charcoal in it. Which should automatically tells us that yes it can be messy. And requires a bit of clean up. To remedy this problem we use it in the shower to brush our teeth at night. Less mess in the sink, no mess on your face or clothes.
Third, the taste is not unpleasant. It's not too strong in any direction.
Fourth, whitening factor: eh, I am not 100% sure on this one, but that is probably my own fault since my daughter and I have a love of trying new things and currently have 6 different tooth cleansers on the counter. None of which we use regularly enough to see which one is working. We choose based on what flavor we can handle that day!
Overall I kind of like this first try of coconut oil/charcoal combo. And I do continue to use it. Albeit I have had to have a separate toothbrush for it because it's nearly impossible to get all the way out!