Review (4/5): Love this deodorant!  Been using for about 2 years now.
I was on a quest to find a good natural deodorant about 2 years ago and scoured the internet, going deep in my dive of reviews. This one had great reviews from guys and girls (it used to be called Primal Pit Paste, which was a name I thought was so fun). Over the past year they rebranded and it's now called Pretty Frank, but it's the same great deodorant! It works! I never notice my pits smelling. I love the variety of scent options too. I use the Lime/Coconut one the most, but I've used the other ones and love them too. The only gripe I have with this is that when they rebranded, they changed the packaging container to look like a more conventional deodorant container. It used to be a cylindrical container with a twist off lid. I prefer that one over the new one. Because of the texture of the deodorant, it always seeps out of the lid, no matter how carefully you remove and replace the lid for each application. It's definitely an obstacle for this deodorant, as it takes an extra step of cleaning the excess deodorant off the lid every couple days, but I'm confident they can come up with a solution over time. Either way, this is a great natural deodorant and I highly recommend.