Review (4/5): Versatile and great value for the price!
Update 11/12/2020: there is now some sort of natural fragrance in the lotion. It smells fine to me but is probably a bit strong to sensitive people...
I had used original colonial dames 42k IU vitamin E cream for years. I was so excited when I saw that they created a natural version with a higher concentration of vitamin E. I promptly purchased it to give it a try. I use both standard and all natural beauty products. Various people have mentioned the 'bad smell' of this lotion. It is in fact not a 'bad smell' it is a lack of a smell or added fragrance that they are noticing. The original version smells great but has tons of chemically perfume that would sometimes burn my eyes. Added fragrances can also age your skin. This natural version doesnt smell like perfum. It smells like a natural lotion and is much better for your skin as fragrances can age the skin. I don't find it bothersome and any 'smell' goes away pretty fast once applied. To me the pros outweigh the cons and I would rather go fragrance free. Everything else about this product is fabulous. I slather it on my face at night and wake up with radiant skin.