Review (1/5): Ugh, don't bother. No Beautiful Curls, just limp noodles.
If you want your hair to look like dead spaghetti, go for it. I couldn't stop using this stuff and the matching conditioner fast enough. Alaffia discontinued one of the greatest lines of all time just to replace it with ineffective nonsense. It made my hair look like it was in a long-term coma and would never come out. That's not conditioning, that's heavily weighing down. I recently finally found replacement shampoo and conditioner from another brand (after many futile attempts, like consumers have the time and energy, let alone money for this run-around), but without Beautiful Curls treatments and activators, no more beautiful curly hair for me. Thanks so much, Alaffia, you really know how to ruin a good thing, like consumer happiness and satisfaction. 'But we're fair-trade!' Yay for you. I'm out.