Review (5/5): Great product- read review for helpful hints
This doesn't need to be applied every day but, there was no option for never. There is not a daily rather, a monthly or every other month application needed. It's very easy to use but, the other reviewers are right about dying the eyebrows in "rounds" because if you leave it on too long, you'll dye the skin for a day or so and that looks sloppy. I suggest being very deliberate with the application by focusing on painting on the strands and using a Q-tip to clean up the dye that gets onto the skin immediately. I usually apply the color 2-4 times in a session. I apply and let sit for 1.5 minutes then wipe off the dye with soap and washcloth and repeat until I feel like the color looks right.