Review (5/5): Bold bright color, bleeds like a mofo
I have been alt coloring my hair for about 10 years. I have used everything from manic panic to punky colour even tried OverTone, and several salon colorings in between... But iroiro has, by far, the best pigmentation I have ever experienced in semi perm colors. I've had it on for 3 weeks now and it the fade is barely noticable- which is also a huge pro! I did lighten my hair considerably before applying color. I get far more compliments with iroiro on my hair than any other color I've used, including salon quality color. It smells amazing, applies super easily, and is totally affordable.
Now the negative... This shit bleeds.. everywhere. My white and grey tees now have pink necks (luckily it seems to come out in the wash).. since it seems to wash out, I'm sticking with 5 stars. I cannot wait to try out some other colors from iroiro.