Review (5/5): Best toothbrush I've used, still available through CVS!
I had no idea I'd care so much about a toothbrush! About 8-10 years ago I discovered this gem of a design, that provides robust coverage and good endurance of use. It makes sure my gums, teeth, and between teeth are clean and good to go. Only recently did I find additional information that cemented my belief that this is the best toothbrush I've used.
I used to buy these in batches of 4-6 toothbrushes because I was afraid they'd stop stocking them. And about 5 years ago I stopped seeing them in stores. I wasn't an Amazon addict at the time so i started experimenting with other brushes for a few years was in toothbrush purgatory never finding that one true design that checked all my boxes. During my purgatory, I found this brush during a trip to New York at a Duane Reade. "Eureka!" I screamed, promptly cleaning out their inventory of 3 brushes. I followed up by trying to buy the brush off of the Duane Reade website only to not find it there! I wrote an angry email to them, they replied, I never found the brush.
Recently, while in business school, I did a Case Study on Colgate regarding a game changing toothbrush they developed called the Colgate Precision. It was clearly, quantitatively, better than the competition and their own options and the case was on how the company should market the product without cannibalizing their own products. After looking at the picture in the case more closely, I realized that it was the Colgate toothbrush I had been searching for the past couple years. This re-invigorated my search.
I heard/read that CVS had started carrying this product and promptly did some research. THEY DO! Its called the CVS All-Pro Toothbrush and I now purchase them in batches of 30. Hopefully, by the time I exhaust my supply, a successor will have been developed!