Review (2/5): Perfect color but barely lasted 2 weeks.
I'm a natural Brunette. I bleached my hair a month earlier so that i could go purple. I picked Purple Haze because it was the perfect color purple that i wanted. I got the amplified, which is supposed to make it last longer and what-not. I left the product in my hair for over 6 hours and it came out perfect the first time around. There wasn't enough product for all of my thick hair so i only did the under layer. During the first rinse i rinsed until the water was clear but every shower i took after that for the week after i could just see more and more purple come out. By the end of the week it had already started to fade to a pale purple. Half a week after that it looked more of a dirty purplish blonde that wasn't appealing.
I loved the color, and i know that's it's only temporary. But i wish that i hadn't wasted the time, honestly. Or the money. Especially since it only really lasted a couple of days.