Review (5/5): staying power is crazy good
I really love this hair dye. I'd been using Manic Panic Hot Hot Pink for a couple months, and while I always liked the color initially it faded to orange within three weeks, even though I only rinsed my hair with cold water and shampooed with color-safe shampoo maybe 2-3 times a week. This stuff, however, is on a different level. A month ago I put this over my faded out orange-y hair, and just today someone asked if I had just touched it up! The staying power with this is really no joke. I wash my hair every couple days with hot water and non-color-safe shampoo and it still doesn't budge. A few things to consider: it will stain basically everything, but it does come out in the wash fairly easily. For about a week or so it will smell a little like chemicals. Other than those few things, this stuff is awesome. I get so many compliments about the vibrancy of my hair color, even though I haven't touched it in a whole month! I would recommend getting at least two bottles to start if you plan to do your whole head, especially if you have hair any longer than chin-length. Otherwise, this stuff is so much better than Manic Panic, and if I ever want to retouch or try a new color this will be my go-to brand.