Review (3/5): Okay for short hair; not so much for medium...
So this is an okay product, probably best suited for extremely short hair. If you have medium to medium-long hair, this stuff gets clumpy in a hurry. I've shopped around tons of matte clays and landed on Aveda (I'd order from their site, FYI). Main reason is if you want a stronger hold, you generally have to use more product. With this Lamel clay, the more you use, the more it sticks to itself, which no longer looks matte or invisible at all... almost like hair gel. Aveda and Paul Mitchell's clays stick more to your hair and remain invisible, doing what you're wanting it to do - look natural as if the product isn't there and giving you a strong hold. Not saying this is a bad product, but if you're like me and have medium to medium-long hair and you're looking for a good clay, I'd probably look elsewhere.