Review (5/5): Less "plastic," good hold!
Bought this through a discount club that asks for a review in exchange.
My husband uses gel for his hair and usually buys the cheap stuff. After trying this, he said he was very happy with it. He uses gel simply to keep his thick hair under control, not to do any crazy/wild/difficult hairdos. It gives a strong hold without the "crunchy, plastic-y" (his words) feel.
From my perspective, his hair had less of that "shine" that you get from gel, so it looked more natural. I combed my fingers through his hair and not only did it feel much less stiff than with other hair gel, it also maintained a strong hold.
Two thumbs up!