Review (5/5): In-depth review, including hair history and habits
Disclaimer: Full disclosure, I'm a member of Era Organic's VIP club. It costs nothing to me and I receive discount codes should I elect to purchase products on Amazon. This was given at discount, though not free, shortly before its launch. Prior to this I use Wella.
[Hair Type: Caucasian, very thick, 50% straight and 50% curly] [Habits: 90% air dried, remainder heat dry or straightened]. [Products: None, occasionally Aquage straightening gel] [Other: Lightly color treated, trimmed and grown from scalp 2 years old. Washed three times a week approx.]
Hair history is important. If your hair sucks, you dry and fry it, over wash it, load on masking products or live in a difficult region you should be cognizant of reasonable expectations. Here is my impression..
It has an odor, naturally occurring. It reminds me of citrus; delicate and underwhelming. The shampoo is pearlescent, runny but not thin. After scrubbing thoroughly it rinsed well. Shampoo's job done. Squeaky clean. No tea tree-like tingle, no surprises, meets expectation.
The conditioner is thick, white, barely scented. It goes on beautifully and coats without weighing and slicking it down. I usually apply, tie a bun and body wash while it absorbs 2-6 minutes. The conditioner instantly appears as the big winner to me. In the shower, I had a giddy anticipation once I felt the way it rinsed off. The way my hair felt damp invited confidence.
I let my hair air dry, applied no products and assessed when dry: soft, silky, clean. Hair texture was dialed down from its usual puzzling, frizzy coarse to pleasantly manageable. I get this feeling at the salon with high test stuff, water filtration systems and the like. I live in New England and have hard water and 15 year old pipes/water heater. No fancy shower conditions.
Summary: Through three consecutive uses, results were similar. Using Aquage (frizz taming gel) my hair went greasy quickly. The current cost of these products and bottle size makes it illogical to pursue in my case. I need huge economy bottles for my amount of hair.
Your results will vary. Your monetary situation will vary. I rate this 5/5 quality and overall result. 5/5 customer service, delivery etc. 3.5/5 on economy pricing, size etc.
ALL of these ratings are specifically my own situation. I hope being thorough can aid someone in any way. I have no allergies to dyes, perfumes or ingredients.
Happy hair day to you!