Review (2/5): the paper label will literally start falling off the bottle if your hands are even slightly damp or any water gets on the bottle
When it arrived, I opened the bottle to smell the scent and couldn't detect any fragrance whatsoever. Once I used it on my children, I could smell a faint but off-putting scent. My 3 yr. old also noticed it and asked, "What is that weird smell?" The soap does lather well and doesn't dry out their skin, but I really wish it had a more pleasant natural fragrance. Also, the paper label will literally start falling off the bottle if your hands are even slightly damp or any water gets on the bottle (which when bathing kids is pretty unavoidable). I've had to keep throwing little pieces of label away so it doesn't get in the bathwater and into my infant's mouth. Will not repurchase.