Review (4/5): My kids' favorite toothpaste
G.U.M. crayola is the only toothpaste my children like. They don't like mint or bubblegum flavor, so most toothpastes marketed to kids don't work for them. They like the flavor of this. I knocked it down a star simply because it is so expensive compared to other toothpastes. I buy it anyway, since the kids complain endlessly about other flavored toothpaste. If you want color change, Crayola also makes a 3-pack of small tubes in three colors that can be mixed and matched - and that are also NOT mint or bubblegum and therefore palatable to my kids!