Review (3/5): it does straighten the hair nicely.
It is okay as a product. It definitely takes more than 10 mins to straighten up my hair. Because the heated teeth are so closely spaced, I have to comb my hair down such that there is not a single tangle so it doesn't pull my hair off. And with my thick and extremely curly hair, its a MAJOR task. And even then, there is a lot of hair breakage. But overall, it does straighten the hair nicely.