Review (2/5): It is a runny cream with low hold-- not really a "clay."
It is NOT really a clay. The top ingredients are : beeswax, mineral oil/parrafin and castor oil.... where is the clay? (bentonite appears REALLY far down on the list). Oh and mineral oil and parrafin aren't really great for hair. It is a very light, runny, loose cream. It had little hold on my hair (thick straight hair). I used it for three day as a trial--and then threw it out. I usually use Evo Clay and Davines Moulding Clay (two VERY "real" clays).