Review (4/5): Probably performs as advertised
I tried it out on my legs as shown in the marketing image and video. The surface of the product is like a fine silicone sandpaper, and it creates some not-uncomfortable friction against the skin as you vigorously rub in the area you want to eliminate hair from. I saw only minimal results with light rubbing so I rubbed up and down as shown in the video with more pressure until it became uncomfortable. I don't have a high pain tolerance, so it is entirely possible someone else with a higher one would be able to rub harder. As it was, I saw better results with this increased pressure, but it still only got about 1/3 of the hair from my leg, which is pale and thin with about 5 days' growth. My skin turned red temporarily, and I did end up having to shave per usual to achieve total hair removal. The product did not feel like it was individually pulling hairs out, so no sharp pain was involved, but ultimately I didn't like the sensation that would likely have been necessary to achieve results as pictured. I also tried this on my arm with similar results.
The product is easy to hold and aesthetically pleasing. It does work, but may require too much discomfort for the average person to negate the need for other hair removal methods.