Review (3/5): Great Color, Doesn't Last Long
I have been dying my hair for the last 25 years. At home and at salons. I have a good grip on the process. I used the "Pink Fetish" kit. I did not bleach my hair first, my base color is a fairly light reddish-blonde. I wasn't expecting intense color since I wasn't using bleach first. I applied per directions. I did chunky hightlights, wrapping each section in plastic. Allowed to soak in about 45 minutes. I was really pleased with the color! It came out much more saturated and bright on my natural hair color than I had expected. I loved the look and the application was easy.
The down side was that it didn't last long at all. I did the first wash on day 3 and did use cold water. But the next two washed were at the gym, and I had to have the hot water, just had to. By the 3rd wash, the color was about 50% faded, to a light pink. Very subtle. Today I'm at 5 washes and about 10 days out and it's barely noticeable.
I would consider using it again, because the color was so pretty and it was easy to use. But that's a lot of maintenance. So I will probably try a couple alternatives to see if I can get comparable color with more longevity.