Review (5/5): I'm a 3 year veteran of this product
I've been exclusively using this brand of loofa towel since summer of 2012. I was given one as a present and it changed my shower experience forever. I've tried similar loofa towels but this one just takes the cake. Yes, it's a little more expensive than the others but they last a long time and the others don't even compare in feel. I always loose them before they wear out, but the longest I've held onto one was a little over a year. It was still in useable shape when I left it in a hotel. Love this thing