Please read the following table in Markdown format and then answer the question according to the table. Table cells in one row are seperated by '|', and different rows are seperated by '
'.

Table:
| Area | Advertisement date | Block | Winning applicant | Ensemble name |
| --- | --- | --- | --- | --- |
| Hertfordshire , Bedfordshire and Buckinghamshire | December 2006 | 10D | NOW Digital | NOW Home Counties |
| Derbyshire | January 2007 | 10B | NOW Digital (East Midlands) | NOW Derbyshire |
| Wrexham and Chester | February 2007 | 10D | MuxCo | MuxCo North East Wales & West Cheshire |
| Hereford and Worcestershire | March 2007 | 10B | MuxCo | MuxCo Hereford & Worcester |
| Northamptonshire | April 2007 | 10C | NOW Digital | NOW Northampton |
| Oxfordshire | May 2007 | 10B | NOW Digital | NOW Oxford |
| Gloucestershire | July 2007 | 10C | MuxCo | MuxCo Gloucestershire |
| North Yorkshire | June 2007 | 12D | MuxCo | MuxCo North Yorkshire |
| Mid and West Wales | August 2007 | 12D | MuxCo | MuxCo Mid and West Wales |
| Surrey and Northern Sussex | September 2007 | 10C | MuxCo | MuxCo Surrey and Northern Sussex |
| Lincolnshire | October 2007 | 10D | MuxCo | MuxCo Lincolnshire |
Question:
Who is the Winning Applicant of Block 10B in Derbyshire Area?
Answer:
NOW Digital (East Midlands)