How Many People Have Life Insurance? 
According to Limra in 2011 , 7 in 10 of U.S. households own some type of life insurance . Nearly half of U.S. households own individual life insurance policies . Fifty-eight million or half of U.S. households say that they need more life insurance . Most individual life insurance policies in force are permanent -LRB- 71 % -RRB- rather than term -LRB- 29 % -RRB- . Life insurance is one of the most important purchases you will ever make and it is less expensive than most people think . We are here to help guide you in the most efficient and cost effective way possible to protect your family . 