What Life Insurance Term Should I Get? 
I love this question because people ask it every day . I am going to give you an answer that may surprise you , but that is the goal . I want you to think about the importance of this product to your family and business . Option # 1 would be `` lifetime term '' . This really would be a universal life product with a lifetime guarantee and no intended cash accumulation . It would essentially be `` permanent term '' . Buy this product , and you probably will not have to worry about life insurance again . Option # 2 would be 30-year term . This should be sufficient time to grow a business as well as help your children become independent . Remember that the rule of thumb used to be 20 years , but these days , many businesses and many families need coverage for longer than that . Option # 3 would be 10 - or 15 - year term . I would buy this only if I had a mortgage , business loan , divorce decree , or other obligation that lasted specifically 10 or 15 years . Then again , if you had a tight budget , you could buy 10-or 15 - year term and then buy a policy with a longer guarantee when you have the money . What do you think ? Does this system make sense ? 