Does Buying Life Insurance Leads Work? 
Preggy provided a very good answer . The question is very broad so to add a bit to the reply here are a few qualifiers . 1 -RRB- Type of Lead - This big . Just about any type of lead can be successful if worked properly but a `` lead '' is not always the same . Leads could be generated online or offline -LRB- such as direct mail -RRB- . The lead could be real-time -LRB- internet -RRB- or aged . Additionally the lead could be exclusive or shared -LRB- more than 1 agent buying the lead -RRB- . These factors all matter . 2 -RRB- My personal experience is based on online shared leads . When buying shared life leads it is important to test a variety of lead companies -LRB- See WEBSITELINK for a list of providers -RRB- . Each lead company will have a few primary lead generation sources so it is important to find one that has good coverage for your area . Additionally your time to respond to a shared lead is vital . Because there will be more than one agent calling the prospect you want to make contact first . Response time is the most important long term success factor with shared leads . 