How Is Prime America Life Insurance? 
`` Prime America '' is actually Primerica Life Insurance . This company grew from its ' original roots as A.L. Williams , a door-to-door term life carrier . Primerica sells term coverage through captive agents that are recruited to join , but know little or nothing about the business and are therefore prime candidates to sell one product . In my opinion , they are to be avoided . While never have dealt with them myself , many clients of mine have had negative stories to tell about various aspects of their sales process . 