Why Is It So Hard To Sell Life Insurance? 
It can be hard to sell life insurance as a profession because it is an expense for which many people feel that they do not `` have '' to budget . When money gets tight , it is easier to give up life insurance than it is to give up something that brings them comfort or pleasure while alive . Thinking about death is also not pleasant for most people , and talking about it , even less so . Life insurance agents must have a mixture of business sense with personal empathy to be successful , do good for their clients , and be fulfilled . 