How Much Life Insurance Should A Startup Founder Have? 
That is a great answer Tim . I would only add that if a startup founder is concerned how much life insurance he or she should have then another thing to consider would be what the need at home is . As Tim pointed out , having enough life insurance to cover you as a key man or to pay for the business through a buy/sell agreement is a good idea . However , assuming the founder has a family , and if the startup founder does not have life insurance , then starting with life insurance to cover the needs of your family should be your number one priority . Once the business gets up and running you can either take out more coverage or replace your existing coverage . However , take care of those who you value most first . 