How Much Life Insurance Should A Startup Founder Have? 
If you are starting a business you will either need buy/sell life insurance for a partnership or key man life insurance for sole proprietor . Start ups can be tricky . You must calculate the capital infusion and sales if any . You may need a third party audit to place a value on your business . Once you have that number , that should be near your face amount or in partnerships valued equally divided by the percentage of ownership . You may want to save money and start off with a 10 year term and repurchase in a couple of years once annual sales are established . Good luck and congratulations ! 