Why Is Life Insurance Hard To Sell? 
Life insurance is not hard to sell . It 's actually very easy to sell . When you 're selling life insurance the main part of your job is prospecting for the right people . You are looking for the people who are aware that they need life insurance . Think of it this way . If you were selling swimming pools it would be very hard to sell them to 90 % of the people . But if you talked only to people who own homes , had yards and been thinking about buying a swimming pool it would be pretty easy to sell them . Selling life insurance is the same way . It 's very easy to sell to the right people and it 's impossible to sell to the wrong people . 