How Much Life Insurance Is Sold Online? 
A study conducted by LIMRA and The Life Foundation in 2013 found that the number of people preferring face-to-face interaction with their life insurance agent had dropped to 50 % . That same study found that 85 % of life insurance shoppers would use the internet in some way in their purchase . Most life insurance that is sold online utilizes a combination of technology and personal interaction . E.g. . The shopper may find a quote online , then call that website to talk to an agent who will verify the rate and provide them with the application . So the question of how much life insurance is sold online is difficult to answer . But there is no doubt that many people looking for life insurance do like the convenience that online shopping provides . 