Does Buying Life Insurance Leads Work? 
Having been exclusively involved in direct marketing life insurance for the past 12 + years , I have found a number of factors to be essential in order to achieve success with purchased life insurance leads . 1 -RRB- The placement ratio must be over 10 % unless you have extremely low cost leads or extremely high average face amount 2 -RRB- If you are going for low cost leads , it usually means other agents will be `` competing '' with you for that lead . So you must be the FIRST to answer that request and you must close the sale on the FIRST call , if at all possible . 3 -RRB- If you purchase more exclusive leads at a higher cost , you must have the potential to place a higher % than normal and/or average a higher premium than normal . This means choosing filters wisely , having numerous information fields filled out , and/or being the only agent to receive that lead . 4 -RRB- Know your lead source . Your greatest success will come if you can see what they saw that brought them to you . 5 -RRB- Work with a reputable lead provider who will refund you for leads that have bad contact information and work with you to streamline the leads whose needs you can best meet . For advice on how to set up and be successful in direct marking life insurance , see my article , WEBSITELINK 