How To Pitch A Variable Annuity? 
Why would you want to `` pitch '' a Variable Annuity ? A VA is a useful product for those individuals who want to have upside performance , a basic death benefit , and other living benefits such as Guaranteed Minimum Income Benefits . But PRODUCT , and that includes any of the insurance based products , should be part of an overall consulting relationship where the client understand the risks and rewards of that product . The job of the financial advisor when selling a client a VA is to fact find , determine a client 's risk tolerance , and then provide choices commensurate with a client 's goals . If you do that , a Variable Annuity does n't get pitched , it becomes the product of choice by the client because of the features that it offers . 