Why Is The Market For Long Term Care Insurance So Small? 
The market for Long Term Care Insurance really is not a small market . Thousands of people who need Long Term Care Insurance do not purchase it for one reason or another : price , denial , and lack of information all play a part . However , the market is reduced by age -LRB- most people do not have an interest in purchasing long term care insurance before age 50 -RRB- , health -LRB- at older ages , more people are disqualified due to health problems -RRB- , income -LRB- many retired persons do not have the income to sustain payment of long term care insurance premiums -RRB- , and assets -LRB- without assets to protect , there is less need for LTCI coverage -RRB- . 