What Is The Most Common Type Of Life Insurance? 
In 2011 , Term Life insurance represented 65 % of the total coverage in effect in the US , and accounted for nearly 40 % of every new life insurance policy sold in the US . However , increases in the sale of Whole Life , Universal Life , Index Universal Life , and Variable Life caused the sale of Term Life to go down slightly from 2010 , according to LIMRA -LRB- Life Insurance and Market Research Association -RRB- . 