Introduction to Merchandising Total domestic licensing revenues of $5.8 billion Total domestic licensing revenues of $5.8 billion Character & Entertainment$ 2.5 billion Character & Entertainment$ 2.5 billion Corporate Marks & Brands$ 1.1 billion Corporate Marks & Brands$ 1.1 billion Fashion$ 848 million Fashion$ 848 million Sports$ 807 million Sports$ 807 million Collegiate$ 203 million Collegiate$ 203 million Art$ 167 million Art$ 167 million Music$ 113 million Music$ 113 million Publishing$ 43 million Publishing$ 43 million Non-Profit$ 40 million Non-Profit$ 40 million Others$ 22 million Others$ 22 million