This photo shows Clorox's stainless steel wipe container designed for use with Loop. The new shopping platform announced at the World Economic Forum aims to change the way people buy many products, from food to personal-care and home products. Loop would do away with disposable containers for some name-brand products, including some shampoos and laundry detergents. Instead, those products would be delivered in sleek, reusable containers that will be picked up at your door, washed and refilled. (Dara Rackley/TerraCycle via AP)