8 Planning the poster 1.Consider how the title will appear 2.Work out what the message is 3.Expand the message and focus only on a few points 4.Work out how to let the illustrations tell the story 5.Also important – Make sure you know the size and shape of the poster – Find out the length of the viewing session – Work out how much details information is needed – Make sure it is legible from a distance of 1.5 – 2 meters