Computer Self-Efficacy: Development of a Measure and Initial Test

This paper discusses the role of individuals’ beliefs about their abilities to competently use computers (computer self-efficacy) in the determination of computer use. A survey of Canadian managers and professionals was conducted to develop and validate a measure of computer self-efficacy and to assess both its impacts and antecedents. Computer selfefficacy was found to exert a significant influence on individuals’ expectations of the outcomes of using computers, their emotional reactions to computers (affect and anxiety), well as their actual computer use. An individual’s self-efficacy and outcome expectations were found to be positively influenced by the encouragement of others in their work group, as well as others’ use of computers. Thus, self-efficacy represents an important individual trait, which moderates organizational influences (such as encouragement and support) on an individual’s decision to use computers. Understanding self-efficacy, then, is important o the successful implementation of systems in Introduction Understanding the factors that influence an individual’s use of information technology has been a goal of MIS research since the mid-1970s, when organizations and researchers began to find that adoption of new technology was not living up to expectations. Lucas (1975, 1978) provides some of the earliest evidence of the individual or behavioral factors that influenced IT adoption. The first theoretical perspective to gain widespread acceptance in this research was the Theory of Reasoned Action (Fishbein and Ajzen, 1975). This theory maintains that individuals would use computers if they could see that there would be positive benefits (outcomes) associated with using them. This theory is still widely used today in the IS literature and has demonstrated validity. However, there is also a growing recognition that additional explanatory variables are needed (e.g., Thompson, et al., 1991; Webster and Martocchio, 1992). One such variable, examined in this research, comes from the writings of Albert Bandura and his work on Social Cognitive Theory (Bandura, 1986). Self-efficacy, the belief that one has the capability to perform a particular behavior, is an important construct in social psychology. Self-efficacy perceptions have been found to influence decisions about what behaviors to undertake (e.g., Bandura, et al., 1977; Betz and Hackett, 1981), the effort exerted and persistence in attempting those behaviors (e.g., Barling and Beattie, 1983; Brown and Inouye, 1978), the emotional responses (including stress and anxiety) of the individual performing the behaviors (e.g., Bandura, et al., 1977; Stumpf, et a1.,1987), and the actual performance attainments of the individual with respect to the behavior (e.g., Barling M/S Quarterly/June 1995 189 Computer Self-Efficacy---Measurement and Beattie, 1983; Collins, 1985; Locke, et al., 1984; Schunk, 1981; Wood and Bandura, 1989). These effects have been shown for a wide variety of behaviors in both clinical and managerial settings. Within a management context, self-efficacy has been found to be related to attendance (Frayne and Latham, 1987; Latham and Frayne, 1989), career choice and dev,elopment (Betz and Hackett, 1981; Jones, 1986), research productivity (Taylor, et al., 1984), and sales performance (Barling and Beattie, 1983). Several more recent studies (Burkhardt and Brass, 1990; Gist, et a1.,1989; Hill, et al., 1986; 1987; Webster and Martocohio, 1992; 1993) have examined the relationship between self-efficacy with respect to using computers and a variety of computer behaviors. These studies found evidence of a relationship between selfefficacy and registration in computer courses at universities (Hill, et al., 1987), adoption of high technology products (Hill, et al., 1986) and innovations (Burkhardt and Brass, 1990), as well performance in software training (Gist, et al., 1989; Webster and Martocchio, 1992; 1993). All of the studies argue the need for further research to explore fully the role of self-efficacy in computing behavior. This paper describes the first study in a program of research aimed at understanding the impact of self-efficacy on individual reactions to computing technology. The study involves the development of a measure for computer self-efficacy and a test of its reliability and validity. The measure was evaluated by examining its performance in a nomological network, through structural equations modeling. A research model for this purpose was developed with reference to literature from social psychology, as well as prior IS research. The paper is organized as follows. The next section presents the theoretical foundation for this research. The third section discusses the development of the self-efficacy measure. The research model is described and the hypotheses are presented in the following section. Then, the research methodology is outlined, and the results of the analyses are presented. The paper concludes with a discussion of the implications of these findings and the strengths and limitations of the research. Theoretical Background Social Cognitive Theory Social Cognitive Theory (Bandura, 1977; 1978; 1982; 1986) is a widely accepted, empirically validated model of individual behavior. It is based on the premise that environmental influences such as social pressures or unique situational characteristics, cognitive and other personal factors including personality as well as demographic haracteristics, and behavior are reciprocally determined. Thus, individuals choose the environments in which they exist in