Year: 1873

81 can't see it, /" said Buffer 'sNobody
reads all these little advertisements. It's
preposterous to think it"


but" said the editor, ''you read
what interests your"


eyes "


Sand if there's anything that YOU
particularly want you look for it p


Certainly"


''Well, among the thousands upon
thousands who help to make up this
busy world of ours everything that is
printed is read. Sheer as you please. /
do assure you that printers ink is the
true open sesame to all the business sue
cess.


And still Buffer couldn't see it. He
didn't believe that one-half of those lit
tie crowded advertisements were ever
read.


Suppose you try the experiment, :"
said the editor. tJust slip in an adver-
tisement of the want of one of the most
common things in the world. For the
sake OF the test l viii give it two inser-
tons free. Two will be enough; and
You may have it jamme6 into any out
of the way nook of my paper you shall
select. Two insertions, of only three
lines. Will you try it?"


Buffer said of course he would try il.
And he selected the place where he
would have it published, crowded in
under the head of Wants" And he
waited and saw proof of his adver-
tisement, which appeared as follows


WANTED-A good house dog. Apply to
j. BUFFER, $40 Towser street, between
the hours of6 and 8 p. IN.


Buffer went away smiling and nod
ding. On the following morning he
opened his paper, and after deal of
hunting he found his advertisement. At
first 1t did not seem at all conspicuous.
Certainly so insignificant a paragraph.
buried in such a wilderness of para
graphs, could not attract notice. After
a time, however. it began to look more
noticeable to him. The more he looked
at it the palmer it grew. Finally it
glared at him from the closely printed
page. But that was because he was the
person particularly interested Of
course it would appear conspicuous TO
him But it could not be so to others.


That evening Mr.. Buffer was Just sit
ting down to tea Buffer was plain,
old-fashioned man, and took tea at six
when his door bell was rung. The SER
want announced that man was at the
door with dog to sell.


'''Tell him don't want one. :"


Six times Buffer was interrupted while
taking tea by men with dogs to sell.
Buffer was a man who would not lie.
lie had put his foot in, and he must
take it out manfully. The twenfy-third
applicant was a small boy with a girl in
company, who had ragged. dirty poo.
die for sale. Buffer bought the poodle
of the boy, and Immediately presented it
TO the girl, and then sent them off.


To the next applicant he was able
truthfuIly to answer-s'Don't want any
more. I've bought one. :"


The stream of callers continued until
nearly ten o'clock, at which hour Buffer
locked up and turned off the gas.


On the following evening, as Buffer
approached his house, he found crowd
assembled. He counted thirty-nine
men and boys, each one of whom had a
dog in tow. There were dogs of every
grade, size and color, and growl, and
howl. Buffer addressed the motley
multitude, and informed them that he
had purchased dog.


'''Then what dyer advertise for ?"


And Buffer got his hat knocked over
his eyes before he reached the sanctuary
of his home.


Never mind about the trials and tribu-
lations of THAT night Buffer had no
idea that there were so many dogs in
existence. With the aid of three police
men he got through alive. On the next
morning he visited his friend the editor
and acknowledged the corr. The adj
vertisement of 'swanted" was taken
out, and in the most conspicuous place,
and in giaring type, he advertised that
he didn't want any more dogs. And for
this advertisement he paid. Then he
went home and posted upon his door
'tGone into the country" Then he hired
special policeman to guard his proper
ty, and then he locked up and went
away with his family


From that day Josephus Buffer has
never been heard to express doubts con-
corning the efficacy of printers ink /;
neither has he asked "Who reads adj
yertisements ?"