Year: 1871

ture-our scurvy doctor includeG-was wearing
SMILE The air was stopping over with melody
occasioned by an old blue-jay doing his level
best from the top of our house, interspersed oc-
casionally as an accompaniment by yah-hoo
from our 'shack-ass," enough to disgust the
trump of Gabriel. When our scurvy doctor
called up Boys, on with your duds, and let's
go out and see how our boys have passed the
night" Imagine our surprise and consterna-
tion when we reached the ground to find that
the cayotes had been there during the night, and
eaten their heads off.


We are often called upon to imagine the
thoughts and feelings of others, and, as I stood
looking at our scurvy doctor, l tried to imagine
all, or even part of what was revolving in his
mind; his feelings as he surveyed the headless
trunks of his companions. l gave it up then,
but now think l can tell. He must have felt
about like the Business Manager of the TRINITY
JOURNAL would feel at the Chico Fat Mans Ball
"a little lank and feeble about the un,5aicus.


PART ".


The reader would naturally suppose my story
ended Not so. l started out with the Jim
Bludso resolve to "hold her nozzle to the
shore" until every soul was safely landed if
perished myself


The "shack ass, I hope landed in that place
which Byron says is "paved with good inten-
TONS" The mules were cashed to Yankee
Jim packer. The four remaining men returned
to vote for Conness for the Assembly and Reed
for County Treasurer, electing both. The cay
otes pershed for want of known antidote for
strichnine. Remorse took the scurvy doctor off.
The pleasant little Business Manager is con-
stantly on hand, ever ready to receive and re-
cept for the JOURNAL, which is published in the
town of Weaverville, at $5 per annum, invari-
bly, in advance, and is worth this money. The
Fat Mans Ball, 1 should think, would depend
altogether upon the weather. AS for myself l
am here-cant get away.


P. S.-Don't let Harper's Magazine or the
Overland get to see this. I'd rather NINE j. G.


ADVERTISING ADMINISTRATION advertis-
ing always pays.


If you have good thing, advertise it. If you
havnt, don't.


If you don't mean to mind your business, it
will not pay to advertise.


Never run down your opponents goods in pub
lie. Let him do his own advertising.


1t is as true of advertising as it is of anything
else in the world-if it is worth doing at all, it
is worth doing we'll.


We don't recommend advertising as the best
way to get wife; but we know that it is the
best way to get good trade.


You can't eat enough in one week to last a
whole year, and you can't advertise on that plan
either.


large advertisement once, and then discon-
tinued, creates the impression that the man has
fzzled.


Injudicious advertising is like fishing where
there is no fish. You must let the lines fall in
the right place


A constant dropping will wear a rock. Keep
dropping your advertisements on the public and
they will soon melt under it like rock salt.


Large type isn't necessary in advertising.
Blind folks don't read newspapers.


If you can arouse curiosity by an advertise
ment it is a great point gained. The fair sex
don't hold all the curiosity in the world.


Don't be afraid to invest in printers ink, lest
your sands of life be nearly run out.


When you advertise, see that you do it on the
same principle that you buy goods. Get the
most you can for the money.