Year: 1870

AMONG thorough business men the sd-
vantages of judiclous advertising are we'll
known and practiced.


II q man has got good thing-an ar
ticle of commerce needed by the people,
and which he wishes to dispose of, let
him advertise it by all means. Don't
think of waiting for buyers to make the
discovery themselves. Thousands of per-
sons who would become your customers
don't know that they are in want of the
article until they read your advertisement
in the newspapers.


They read, and instantly they discover
that you have precisely what they need,
and wonder that they had never thought
OF the same thing themselves. This por-
ton of the American public not only pur-
chase your goods, but whether they ex-
press II or not verbally, in their hearts
they are very grateful TO, you for having
made part of your knowledge their
property.


The nineteenth century is busy one.
People have little time TO think of any
thing except their own immediate bust
ness. They want TO read and learn as
they run.


A man is suffering perhaps from dys.
pepSia. In his morning paper he sees a
remedy advertised; he don't pause to de
bate and argue the point with the pro-
prietor of the specific, but he proceeds TO
his druggist, buys and tries.


If he has obtained benefit, he is de-
| lighted and recommends the medicine to
all of his suffering neighbors thus the
advertisement is marching on with an
hundred or thousand fold velocity. The
advertising proprietor is getting rich,
because he has been wide awake; made
himself known and felt in the community I;
and the public is thankful, for 1t hes been
benefited. The journalist is happy-he
has been made the channel of communi-
eating useful knowledge, and at the same
time you have added few dimes and
dollars to the usually scanty contents of
his purss. For editors, like Methodist
preachers, are generally poorly paid
Some business men will say ~ know
advertising is a good thing, but can't
afford to advertise" Better say you can't
afford not to advertise.


Who are the men that have become
millionaires in this countryf Look about
you, and see who they are, what their
business and how have they succeeded
The intelligent masses are familiar with
their names without my catalogulng them
here. They have made their princely
fortunes by catering to the wants of the
public, and by convincing the public that
these wants existed.


Remember the Scriptures, and don't
place your light under bushel Cast
your bread upon the waters-it'li return.
The Press of America is the great
medium through which the people talk TO
one another.


A business man can no more hope to
succeed in this age without advertising
than he can without eating. The latter is
food for your stomach-the former for
your purse. There are various channels
of advertising; have tried them all, and
think the newspaper the best. 1t is read
and re.read by every member of the
family, and by all the hired help on Sat
urday night and Sunday. Again, thou
sands of families bind up their papers into
volumes, and years after you have ceased
paying for the advertisement it will be
giving you benefit through the wants OF
the children, grand children and great
grand children.-AdUertiser'S Gazette