Year: 1872

DO PEOPLE READ4~ADVERTIS SEMENTS.- =
There Is now and then q pers6nEss stupid as to
believe that advertisements in the newspapers
are not generally read, and that nioney expend-
ed in advertising is practically wasted Even
such will concedes that If a huhdred men of DO
lite address, of fluent speech and ready wit
were to call daily or weekly each upon an hun
dred others and get the ears of each long
enough to say John Smith, or Jones, or
Thompson at such place, has such and such
goods at such prices, or would sell a farm, or
house and lot, or had lost a horse or pocket:
book, or would loan money, etc., we say such
men will concede that the services of this one
hundred men would be Of great value to Smith
or Jones, and IN some measure advantageous
to the party to whom this statement was made.
This hundred men could not be employed to 20
from door to door and make this statement to
ten thousand people at less than cost of several
hundred dollars each trip. All this is done by
the newspapers at cost of a few shillings, or
Il few dollars at most, and the visits are
made week after week, day after day. The
messenger who travels addresses himself to the
ear and takes the party addressed when he
may have his thoughts absorbed in business or
other matters; but the newspaper reaches the
party sought through the eye. when the reader
has his thoughts solely fixed upon the paper
before him.


But those who affect to believe that there is.
little use in advertising urge as an objection that
advertisements are not read. They can be
easily convinced of their error in this respect
by making inquiry. Let them insert an ad


vertiSemcnt offering to purchase some article
that is tolerable plenty in the market, and they
will be flooded with offers to sell before the ink
of the advertisement is dry. An enterprisiDg
weekly that has circulation Of one, two or three
thousand copies is in position to do the VII


lage merchant great good, and for which, as q
rule, the publisher does not get one-fourth OF
what he Justly deserves In its sphere the
weekly is of quiet as much service to the ad-
vertiser as is the daily, and oftentimes it en-
joys the privilege of being the exclusive family
visitor --E,cchauge


THE LARGEST BEE HIVE IN TIE WORLD
In Los Angeles county, on the eastern slope Of
ofthe San Francisco range of mountains and
in the immediate vicinity of the Petroleum
Company's oil region, there is the most wonder
ul collection Of wild honey in existence. The
hive is located in rift, which penetrates the
rock to the depth probably of 100 feet The
orifcc is SO feet long and II feet wide; four
passages The rift was discovered to be the
abiding place of swarm of bees that is repre-
srntcd as coming out in nearly sold column
one foot in diameter, Certain parties have en-
,cavorcd to descend to the immense store of
honey collected by these bees, but were invari.
ably driven back, and one man lost his lite in
the effort. Others, have, at the expense OF
much labor and money, built a scatfoid l25
feet high in the hope of reaching. place
whence they could run drift into the rock,
and extract its wcl-hoarded sweets, but finally
ceased their work. Within four years the
bees have added not less than fifteen feet OF
depth to their treasure, as ascertalned by ac


tual measurement, and it is thought that at
the present time there cannot be less than
eight or ten tons of honey in the rock. a man
named u. Brophy lives in cabin not tar from
the spot and obtained from the meltingof the
honey, by the suns heat, more than enout
for his family requirements All through tn: t
region immense stores of wild honey are fou'
in trees in the rocks, in. nearly every place
where IT'S industrious manufacturers thlnk-tor
bees seem to think-that it is secure. They
consume very small proportion, as the climate It
enables them to keep up operations nearly
every day in the year, and flowers OF some sort
are always in bloom 1t must be very severe
season indeed, when the little fellows are not
seen abroad in vast numbers buslly engaged IN
their mcllihuous work.-Sm Francisco COM
u,c,ral Herald. -:


BoYs.-The number of devils iuha biting the
average small boy has never appeared 10 PRINT;


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