Year: 1871

w uCu pSOp'0 s"0S NP P"PNA S~
heir eyes come in contact With an article
hrging the cause of the publisher, it is
loo frequently not read half way through.
Some are afraid Of finding q sentence
that may grato harshly upon their sensi-
tive nerves, while others turn their attcn.
tion to something else iu the belief that
the article doesn't concern them, in
which they arc most assurcdly mistaken,
for the life Of .oo i newspaper should
interest every business man and farmer
whose interests arc identified with the
county. Then we ask you to read on
and if in the course of this article we
should bear heavily upon the tips of
your lower extremites, VIC will before.
hand ask your pardon, and request that
yo1 place yourself in a position where
we cannot so easily tramp upon your
toes"


In the FIRST place We will address those
who are not subscribers to the Herald,
but who may "borrow" from neighbor
''just to see wha, is going en- at Troy"
Well, the best way to keep yourself
posted in this regard, is to m1nfully walk
into the publishers sanctum and sub
scribe pay the money in advance, and
get the paper every week. We are just
as well aware as you, that you can get
a city paper, with great deal more read
ing in it, at the same cost But local
paper Is published in the interest of the
county, and is dependent upon the county
nlonc Tor its support. Matters are pub
lished in it that your large city dalies
would not notice, and that interest you
directly; and because you can obtain such
local information as you desire By "bor
rowing" from your neishbor, are you
going to withhold your support, while
the county paper works out a .neager
livelihood in an attempt to keep few
public spirited subscribers and large
army of narrow spirited borrowing read
crS pOstcu IN local aHalrS! !!


Many persons are inclined to look
upon their support of a local paper as SO
much money given in n charitable way.
4 greater mistake never was made. Ii
is said that "charity covereth multitude
of SINS" but if any patron OF n local
paper is satisfied with this thin covering
Yor his sins, he is certainly trying freezc
instead of hide them. The act of charity
is rather on the side of the publisher
for paper Is undenably benefit to any
town or county, and a faithful index o.
their wealth, business and population. II
order that these may be made known
unto tho world, the publisher in maj or
ity Of cases Gas with us) labors hard
both mentally aud physically, suffer,
abuse for trih,ng errors, sets himself ul
as target for all who differ with hi
views to shoot their execrations at, ant
is brought to task by some poor.payns
subscriber because he occasionally fails
to make mention of some new busines
transaction that interests no one but th
parties engaged; and then when HEAVIER
sends down its snowy sheet with whicl
to mantle the closing year and swa1dl
the new, he i, expected to ring out .
"happy new year to all while his own i
dark and gloomy as stormy night
Then it is that he generally makes al
appeal to his subscribers for their "char
liable" donations, which charity is abou
as cool as the weather.


There is another class we will address
if they will read on little farther-ou
business men and merchants. We hav
appealed to them before with about a
much effect as preaching has on fashion
able congregations. When we tell ther
that they stand in their own light by nc
advertising their business, they pay abou
as much attention to it as tho aforesai
congregation does when tho ministe
tells them it is necessary for them t
obey certain mandates in order to saliva
.tion:' the one apparently has as muc


business on hand as they wish to at,cu


to, and the other is as we'll satisfied wit


their condition as fashionable milline
or tailor can possibly make them.


they will for moment consider that but


mess builds up locality, it will plainl


DO seen that advertising will benefit thel


in more than one way. In the first plat


it will bring new custom to them. Yo


can't convince them of this, however, fc


they believe that their business qualities


tious are known farther and wider tina


the circnlatinn af the HernM. and v,