Year: 1872




in July, in which ease, there will he hut one more


issue printed here, after this week. We therefore


think if fitting that We should state the why's and


wherefores. We have heard numerous reasons


that have been given by others; but most Of those


who speculate upon the matter, seem to exercise


their ingenuity to state cause as differently as


possible from the correct one. majority appear


to labor under toe suppression that We have been


disappointed or taken offensc in some way, and


are going on that account. Then. there are two


or three whose deadly enmify We have been 80


unfortunate as to incnT, who feed themselves up


on the idea that We have been frozen ont by their


frowns. There are also a number who have been


expecting that when We were ready to 60, We


woul,i give the town q regular raking, and part
from it with kick. We care but little for all
these surmses, except that we are sorry any per-
son should think capable of the species of
meanness last alluded to.


We have studied over this matter thoroughly,
and looked at it i'm every shape and position; and
Thils feeling that dnty to oursef requires the
change, We never regretted thing much in
our life For more than fifteen years We have
been here, and have, We may say, been almost as
much part of the town its hills and houses
Those who were here early as we, are few and
far between-those who compose the population
of the town, found the Chief here when they came
That we have worked very hard very patiently
and perscveringly, one deny; we have la
bored in hopes for the future, and have kept the
paper alive in times that no other paperfor many
miles around could Withstand. During all these
years, We have experienced the greatest kindness
from the people of White Cloud, and but little
81. L..
people, whole, we do not expect or desire to
meet with. We know that We have our faults and
failings, and have frequently made mistakes; but
these have ever been treated leniently, and the
people have stood by still. We have bnilt up
home here, and done everything in power
to show that We hoped aud desired 10 remain here
But we have labored under disadvantages that
cannot be overcome in this location. try ever
so hard. For general business, believe White
Cloud will contne to be good point: but the
newspaper business is diffcrnt from all others,
and must be regulated by laws applicable to it
alone.


So much by way of preamble-now TO business.
The newspaper business is vastly overdone in this
country, and there must be either i!idation,
or Capitalization in prin2ipal points. No MATTER
how enterprising town of the size of White
Cloud may he, it cannot of itself support paper
there must be outside patronage, or the people
of the town must tax themselves to to sustain it,
to a greater extent than they can afford. Pa
pers seeking t" be leading business journals,
must locate in business centres; and papers
pirng to be of any force as County papers, must
be located at the centre of the County business.
large majority of the people in this country
feel that they able to take bnt local paper
and that paper they want from their own County,
and from the County Seat. This principle. all
must admit is correct-it is desire to sustain
q home paper, and at the same time get paper
that will be of most service to themselves. We
are very unfortunately situated in this respect.
Directly in our front, across the river, is County
in Missouri, with its local paper, and the people
there have special interest in a paper on this
side of the river. Adjoining on the North. is
what might well be desert, for all the good
it is to any community, and beyond that is a Ne
braska County, with her local papers and local
interests. West of ms. almost within gunshot. is
Brown County. with her local paper, that her
people NUT have, for the County news. South of
us is our only legitimate territory; and it is not
far in that direction, until reach the dividing
point where the interest of the people lies toward
the County Seat. ~, then, that we can ever
hope for here, is the patronage Of limited extent
of country, whose people take the paper simply |
because il is in their locality. The few who sub
scribe from a distance, because they happen to |
fancy the paper, amount TO but drop in the |
bucket. Men will cross State or County line to
buy any article Of merchandise. because it is the
handiest trading point; but they have not the
same interest in newspaper beyond their own
line. Besides, paper published away from the
County Seat, no matter how great the pains 10
make il interesting, cannot have the same inter
est or influence with the people paper pub
lished at the County Seat.


Persons from abroad, and particularly newspn-
per publishers, have frequently remarked to us the
meagre amount Of. lsca advertising To be found in
our columns. We confess that the comparison
with almost every other paper has been to our
disadvantage; hut perhaps it was all that conld
he afforded. We e",,hl stand si,at, if the uth-r
were not heavily against u.s.
We have been told, We think we may safely say
hundreds of times, by men in this County, that
they preferred our paper fo any other. but they
'elt that they mnst take paper published at the
County Seat. So it has been with legal adverfis-
ng, and other work. Men have to go to the
,ounty Seat to have their legal papers prepared,
md when there it is natural for them to get their
'rinting done. unless they happen to live in an
.n-S town where there is paper. If they do
ot live in such a town, it woud cost them an y.
ther trip 70 get their work done. County officers
ind 1t inconvenicnt to send their work away from
he County Seat: and in eases of haste or some !;
'artieular kind of work requiring care and a.ten
icr, IL Is utterly iinpracticable. We have felt !,
his keeniy, when patrsSase that we Thought we 6
we're entitled to was given elsewhere: VET ws \
NOW that an some ii has been n,xo;,.h,.
md that men have been compelled by circum. q
tances to giys to Others what they would bav. .
iked to give (: rs. Z las been constant struc-
lie and watchfnine-s {" secure that which right,
ully belonged to us, and whici,. at the Comfy
eat, would have naturally come to MS Yet w. y
ave for years held on waiting for something f,. I
orable to turn mp. II has NOT turned and M an c
aren't prospect of it; and now the only alterna- {
i've is for us to turn. We believe the sign is a"
light for it. and justice TO oursef and those de-
.nsisrt upon demands the change. These of 3
mr. frienss who have seen fit to talk and reason $
he c.se With us, fully understand the situation.
nd acknowledge the propriety Of our course. g