Year: 1870




WHAT DO THEY TAKE Us FOR ?''-
For the purpose of showing the impu-
dence some men can assume. we publish
below letter recently received from a
couple of advertising agents in New
York, with a branch establishment at
Chicago. Not that we would blame any
one for making similar offer to us were
he unncquainted with the newspaper
publishing system, but one who claims
to Newspaper Advertising Agent, !"
knowing what rates are usually charged
throughout the whole country, and hav-
ing our published rates, to make us an
offer like the following is but little less
than an insult. Here is it:
We are authorized by a
leading advertiser here to insert his col
umn advertisement for one year in all
papers that will accept the same for the
sum $26. Shall we send you copy at
that price (less usual commission)


There are papers published, some ia
this State, even, whose proprietor is poor
enough to accept such eTors. One can
always tell such paper at the, first
glance,-a weekly, TX 9, patent inside.
one horse affair, with the body set IN
long primer, double:leaded, half of the
display lines pulled" so that the ad-
vertisements look like naired up "pi, "
and general gone-to-the dogs look
about it which is proof that its owner
cannot make living out of it. Such
papers and any papers Tin our humble
opinion) who will accept such offers is
disgrace to the newspaper men OF any
State, and the sooner they starve out the
better it will be for the Press at large.


A man who wants column published
for one year for $40 ''less usual commits
sion,' 25 per cent, (leaying a balance of
nintee,s dollars and fifty centsl and an
advertising agent who would offer such
an insult tot the publisher of a respecta-
BILE newspaper, should be tied together
and hung over pole until some man
who accepted all, such advertisements
could make decent living out Of them.
We opne they wouldn't get off the pole
soon. For example, a papers adyestis
ing patronage is supposed to support a
man and his family, the. subscription
paying the expenses. Now, we have
Ill our paper an average Of Is columns
of advertisements,-an that can, with
decent regard to readers, be crowded
into most county newspapers. Suppos-
ing we received for this space the rates
offered by this ninny. what would be the
receipts in one year for advertising? ?
Three hundred and .tftty-one dollars i!
And that to support even one man
! Well, we begin to believe that s'all the
tools are not dead yet and that many
of them are to be found in Newspaper
Advertising Establishments, in and
around the Office of Figaro" in New
York. Yes, there is where this sublime,
lucre promising missive comes from.
And these men. publishers fthe Figaro,
do you suppose they will publish one
sixteenth of column advertisement in
their paper for 1862 Not much! And
yet they think the poor, hard up. "coun-
try publishers will be only to glad to
get something to fill up theiI paper With
We are not possessed of many stamps,
but thank heaven, we are not so hard
up as to accept such offers as the above,
and when compelled to, the present pub
fishers of THE TRIBUNE will bid you
adieu, and go at something more profta-
ble,-star gazing, for instance. We have
received dozens Of just such offers be-
fore, but really don't want to be bother
ed with them any more. And to all
advertising Agents we would say !;
Full published rates, or go to the
deuce. God pity the man who is
compelled to accept such offers from
such source, especially, as the above
came from.


They seemingly take us for "fat"
fhroEal hut as for acceDtinr their offer
we respectfully decline, while our bless
ings certainly rest upon their devoted
heads. Shoe Ely