Year: 1873

II can't see il" said Buffer. Nobody read
all these little advertisements. It's preposter
Gus to think it."


But said the editor. ''you read what in
terests you?'


"And if there's anything that you particular
ly want. you look for it p


Certainly"


swell, among the thousands upon thousands
who help to make up this busy world OF ours
everything that is printed is read Sheer a;
you please, do assure you that printers ink
! is the true open sesame to all business sue
cess.


And still Buffer couldn't see it. He didn't
believe that one-half of those little crowded ad-
vertisements were ever read.
Suppose you try the experiment. said the
editor Just slip in an advertisement of the
want of one of the most common things iu the
world For the sake of the testI will give it
two insertions free. Two will be enough and
you may have it jammed into any out-of- the
way nook Of my paper you shall select. Two
Insertions, of only two lines. Will you try it.


Buffer said of course he would try it. And
he selected the place where he would have it
published-crowded in under the head of
Wants" And he waited and saw a proof OF
his advertisement, which appeared as follows ::


WANTED.-A good House Dog Apply to j.
Buffer. 575 Towser street between the hours of
and p. M


Buffer went away smiling and noddlng. On
the following morning he opened his paper, and
after deal of hunting he found his advertise
ment. At first it did not seem at all conspicu-
Gus Certainly so insignificant paragraph,
buried in such wilderness of paragraphs,
could not attract notice. After a time, how
ever, it began to look more noticeable to him.
L IL -
Finally it giared at him from the closely print
ed page But that was because he was the per-
son particularly interested. Of course it would
appear conspicuous to him. But it could not
be so to others


That evening Mr.. Buffer was just sitting
down to tea Buffer was plain, old-fsshioned
man, and took tea at six) when his door-bell
was ruDg. The servant announced that man
was at the door with dog to sell.


Tell him don't want one.


Six times Buffer was interrupted while tax
ing tea by men with dogs to SELL Buffer was
man who would not lie He had put his foot
in, and he mus take it cut maufuy. The
twenty-third applicant was small boy, with
poodle for SALE Buffer bought the poodle of
the boy, and Immediately presented it to the
girl, and then sent them Off
To the next applicant he was able truthiully
to answer, Don't want any more. I've
bought one !"


The stream of callers continued until near 10
O clock, at which hour Buffer locked up and
turned off the gas.


On the followingeveniug as Buffer approach
ed his house, he found crowd assembled. He
counted thirty-nine men and boys, each one Of
whom had dog in tow. There were dogs OF
every grade size, and color, and dogs of every
quality of whine, yelp, bark, growl, and howl.
Buffer addressed the motley multitude, and in
formed them that he had purchased dog.


Then what d yer advertise for?'


And Buffer got bis hat knocked over bis eyes
before he reached the sanctuary of his home


Never mind about the trials and tribulations
Of that night. Buffer had had no idea that
there were so many dogs in existence, With
the aid of three policemen he got through alive.
On the next morning be visited his friend the
editor, and acknowledged the corn. The ad-
vertisement of "sCanted was taken out, aud In
the most CONSPICUOUS place, and In glarlng type.
he advertised that he didn't watt any more
dogs. Aud for his advertisement he paid
Then he went home and posted upon his door
&c zoe ioto the Country" Then be hired a
special policeman to guard bis property and
then he locked up and went away with his
family.


From that day. Josephus Buffer has never
been heard TO express doBbts concerning the
efficacy of printers ink ; neither has he asked,
-s.Who reads advertisements? ?'-L LedQer