smithclay/nortonstories huggingface dataset:
Year: 1871

The difference between advertising g
as a necessary part of business and
advertising as a mere incident of
business is something that is not
generally understood. The few who
thoroughly comprehend this, show
how powerful a lever it may be made
by those who use it rightly. We are
informed by one Of our prominent
Fifth street dry goods merchants
that an advertisement inserted by
his house in the Sunday Republican,
of November IL, resulted in gross
sales of two thousand dollars in ex-
cess Of their ordinary daily sales.
The advertisement was an annOun-
cement of lot of low priced silks,
and the excess of sales over the Or
dinary daily business of the house
was clearly attributable to that Sun
day advertisement, which also drew
the attention of the silk purchasers
to the other stocks Of the enterpris-
inghouSe. Wecould name a large and
enterprising manufacturing house in
this city which in eight years has in
creased it's sales from a steady. flour
ishing business to proportions so
large that it can scarcely supply the
demand for it's manufactures
through system Of liberal but dis
erect advertising, which of itself re-
quires almost the exclusive attention
OF one OF theproprietors. This house,
too, makes advertising special part
of its business, no more to be neg
lected than the purchase of the ma
terials it consumes in its operations,
and it finds that even in dull times it
has its hands reasonably full. Ad-
vertising repayS careful study, and
when thoroughly mastered becomes
the most effective agency in bust
ness that the enterprising merchant
can employ. The public are becom-
ing more and more in the habit.
every day, Of looking into news
papers to find out what they want
and where to get it; and every per
son who has anything to sell must
conform to this popular habit if he
wants to succeed. A good news
paper is always the best directory to
the live enterprising firms. The
merchant who keeps progress with
the time would as soon neglect the
sign over his door as the ADVERTISE
ment in the leading papers. If the
reader doubts this, let him scan our
columns from day to day-look at
them to-day-and he will find GER
tain evidence of correctness.-[St.
Lollia Republican.
Year: 1871

THE VALUE OF ADVERTISING
Many a business man is afraid of
the expense Of, advertising, and yet
will pay 'ligh rents for q prominent
store to exhibit his wares, and put
up expensive signs, and seems not
to know that both are expensive
methods of advertising.


The instances of men who have
made fortunes by advertising, are
too numerous to question; but how
have they done it9 By exercising
good judgment; by knowing how,
where, and when to advertise. The
whole secret is there. Advertising
has become q science-and unless
it's principles are adhered to, large
amounts of money may be expended
to no purpose. To advertise sue
cessfully, requires more knowledge
Of the means, than most business
men possess, and more thought than
they have time to bestow upon it.
Hence many large houses find it
proftable,'to employ competent men
who make it their speciality.


I venture the opinion, which every
person experienced in advertising
will bear me out in saying, that the
business man who controls the sale
of an article that supplies an actual
want, need not fear to invest large
ly in advertising, if he does it with
intelligent tact and discrimination
as to the use of the best means.
Under proper circumstances, lie
cannot fail Of realizing a fortune.
Year: 1871

Understand clearly the reasons,
and all the reasons why the habit
is injurious. Study the subject till
there is no lingering doubt in your
mind. Avoid the places, the per
sons and the thoughts, that led to
the temptation. Keep busy; idle
ness is the strength of bad habits.
Do not give up the struggle when
you have broken your resolution
once, twice, ten times, or thousand
times. That only shows how much
need there is to strive. When you
have broken your resolution, just
think the matter over and endeavor
to understand why it was that you
failed, so that you may be upon
your guard against recurrence of
the same circumstances. Do not
think it q little or an easy thing
that you have undertaken. 1t is
folly to expect to break off bad hab-
its i'll a day, which have been
gathering strength in you for years.
Year: 1871

A MISTAKE.--A minister, not
many miles from here, retaliated on
SOME young people who were laugh
ing in the congregation in the fol-
lowing manner. He paused, looking
at the disturbcrs, and said: am
always afraid to reprove those who
misbehave in church. In the early
part of my ministry l made a great
mistake. AS | was preaching,
young man sitting just before me
was constantly laughing taking and
making uncouth grimaces. I paused
and administered a severe rebule.
After the close of the services one of
the official members came and said
to me Brother -, YOU made a
great mistake. That young man
whom you rebuked is an IDIOT
Since that [ have always been afraid
to reprove those who misbehave in
church lest should repeat that mis-
take, and reprove another idiot"
During the rest of that service, at
least. there was good order.
Year: 1871

A clergyman, in struggling to ex-
plain the warming, yivyfying influ-
ence of divine love in the heart of
man, at last said: I" Why, love is
the elementary principle of warmth
and life as may be Seen by the fact
that OH the coldest winter day low
ing young couple will be aslow in a
room in which a frosty old bachelor
would freeze to DEATH"
Year: 1871

A Louisville physician, who ana
lyzed a sample of the scream candy
sold there, found that more than one
eighth of the entire bulk was terra
alba, which is not more deadly than
sand brick dust perhaps, and yet
may not be a pleasant thing to eat.
Year: 1871

Do not stop to tell stories in busi-
ness hours.


If you have place of business,
be found there when wanted, or in
business hours.
No man can get rich by lounging
in stores and saloons.


Never " fool" in business matters.


Have order, system, regularity,
liberality, promptness.


DO not meddle with business YOU
do not understand.


Never buy an article you do not
need simply because it is cheap and
the man who sells will take it out in
trade.


Trade is money.


Endeayor to avoid hard words
and personalities.


DO not kick every stone in the
path.


More miles can be made in q day
by going steadily on than stopping.


Pay as You go.


A man of honor respects his word
as he does his bond.


Aid, but never beg.


Help others when YOU can. but
never give what you cannot afford
to, simply because it is fashionable.


Learn so say "no." No necessity
of swapping it out dog-fashion, but
say it firmly and respectfully.


Have but few confdants, and the
fewer the better.


Use your own brains rather than
those Of others.


Learn to think and act for your
self.


Be vigilant.


Keep ahead rather than behind
the times.


The Albany Argus thus shows
how a colored prisoner pulled the
wool over police officer:


The constable of Adams the other
day took sable son of Africa to the
depot to carry, him to WatertOwn
Jail. Afrlcus was lame and could
not run away, but was sound men,
tally, so that the officer purchased
him his ticket, and bade him sit down
Oh a barrel Of salt while he "went
to see man, The darkey espied a
countryman en- route for Watertown,
and sold him his ticket at discount
Of five cents on the cost to the CON
stable. The countryman was de-
lighted with the purchase, the darkey
ditto with the sale. The constable
came back; the sable citizen kept
dark the train arrived, both stepped
aboard; the constable sat in one end
of the car, it being full, the darkey
in the other; the conductor came
along, the darkey "didn't hab no
ticket, sah,' the conductor pulled the
bell cord, the train stopped, the con-
stable came back to see who was
being elected just in time to pull him
into the car again, the train and the
darkey went on, but not until the Off
Ger had paid double fare for his pris.
Oner.
Year: 1871

tB- 1t Is worthy ofnote that while the SEN
ate OF the United States, under republican
form Of government considers the Washing
ton treaty in secret session, it will be discuss
cd In the British Parliament openly.
Year: 1871

tYs- Alabama tells tale Of horror. Three
disguised men robbed the wife Of tax col
lector of the public funds. and then ordered
her to serve supper She did SO. and put arse
mic in the tea. On stripping the dead bodies
of their disguiscs one proved to be her hus-
band. who had taken this means Of stealing
the peoples money.
Year: 1871

The NORTHWEST BOUNDAaY- The bill authorizing
the President appoint commission in conjunction
with the government of Great Britain establish the
Northwest boundary between the United States and
the British possessions passed lately by the House
IL provides for the determination OF the Northwest
boundary in accordance with the plans and estimates
Of General Humphreys, ana approprates $780, 900
nually for the expenses OF the work.


This bill, while ii strike at the first glance
useless piece of extravagance, is really rendered
necessary by the increasing Importance Of the
Northwest There is very great anxiety felt by the
public officers and agents of the United States at Penn
bna in reference to the probability of collisions that
may take place at any time while the boundary line
i unsettled and in abeyance; and apart from this
sideraOn. another very important found in the
building of the Northern atfc Railroad This road
viii certainly open up to development ar immense
of land now unproductive and almost unknown,
and-it is important determine what part Of it lies
In the Up; ed Sta e..
Year: 1871

Lake Superior is miles broad its head, ending
as abruptly and squarely possible. a ship follow
ing the exlct center line Of the Lake till it could go
farther westwardly woulI ground what IS called
Minnesota Point \ stranger standing the bow Of
that ship would notice that this Point although many
miles in length was but a few rods in width. Taxi g
two three companions and dragging of the ships
boats across this narrow neck he could continue his
voyage in the same direction the ship had been going
for just mile further. would then have crossed
the Bay of Superior Landing and ascending slope
Of 81 feet he would fad himself plateau extending
miles on either side aud miles before him If he
ed to the right and went two and a half miles north
ssardy along the shore ~oui. dld f..eg St.
Louis pouring into the Bay of Superior, If on the
other hand he turned to the left, and two and
half miles southwardly along the shore he would find
the river Nemadji also pouring into the bay oFSupe
rior. He would notice too that nearly opposite the
spot at which the Nemaiji into the bay, the
rivers joined their currents and swept out into the OPP
en- Lake Going back to the ship he would know that
he had seen the site of SOM g.eae city uf the future
He would feel persuaded tHat t4. gN.-se plateau
between those navIgtb.e rivers in .as Of taat broad
bay, exactly at the heal Of tn great Lake, would
day rise mart Of CONNIE rec that suoaI riyal the proud
est ports ofthe world.


The present town Of superior not only occupies the
central five miles between the rivers that W. have spo
ken Of above but is u~cspube practically unlimited
extension west and south Indeed could spare
south Of the Nena River, far better site for city
in every respect than Duiurh mas (harbor prlvi
legcs and a and stl not touch an inch oftha splendid
twenty-five square miles Of Superior between the
rivers.


Few persons away from this place. who have not seen
accurate maps Of our <eurfo 1t the head of Lake so
perior can f rm ANY ja-, idea Of the overwhelming
commercial advantage, which are ours and of the ma
ture and amount Of htrb9raye. and Of building room
for great civ which ar. here afforded.


We own four.ffths and that the best four fnhs ofaIl
the commercial facilities at e head of Lake Su9ari r.
we are not on one sd. Of rbe Lake and tht l worst
Year: 1871

AN Indiana pedagogue, going school a cold
morning lately, found himself locked out by number
of scholars who inside. H. got ladder, ascend
ed the roof, and laid board the top of the
chimney smoke them out. They took away his
ladder and left him sitting he rdgepole Till ho
froze his and fingers and agreed yield their
demands Then they let him down. School discipline
Is imperfect that way.
Year: 1871

EVERY person should be loyal in thought.
word aud deed, to so good q government as
ours aud thsJ that are not loyal, have no
claim for its protection. We do not say
shat using Rsuns's Magic OIL for curing
quickly all painful complaints, ia the only
evidence Of love to our country, but ii is q
sign we love ourselves some.
Year: 1871

UNIVERSAL WANT. The universal want,
at the present time, next to plenty of money
Is good, driving, dsshing rain. The
weather. is altogether TOO dry, and the streets
altOge Iher too dusty. People are getting
sick at the stomach and very bilious 20
boot. They begin to return to their frs,
love, and cry for little water in ,heir'n
We put in our influential voice in their
favor
Year: 1871

A FINE REsIDENCE.-Work on the
elegant residence of Mr.. J. B. Harris, on
the corner of Main street and Woodstock
avenue, which was commenced last year
and discontinued during the winter, has
been resumed, and the interior is now
being finished. The design of this build
ing is one of the most tasteful and orna-
mental of any of the private residences of
this place. 1t is of the French cottage
style, two stories in height, to which the
high mansard roof virtually adds another.
1t is finished with an ample cornice sup
ported with elaborately carved consoles,
which are highly ornamental in effect.
Two elegant bay windows on opposite
sides of the house add much to the appear
at the front entrance is at once of SUBJ
stantial and graceful design, and orna-
mental in appearance. The house is
painted light purple tint, and the roof
is covered with light colored slate. 1t
will contain aside from the basement and
exclusive of closets, some twenty-five
rooms, while the halls are of ample pro-
portions. On the upper floor commo-
dious billiard room will be fitted up, and
the whole interior is to be finished in the
most convenient manner. When com
pleted the residence will form one of the
first architectural ornaments of the town.
Year: 1871

EXTREME MEAsUREs.-A Washing
ton dispatch says The members from
Vermont are opposed to authorizing the
President to suspend the writ OF habea'
corpus and proclaim martial law, and are
united against extreme provisions. We
ask why does the Vermont delegation in
Congress hesitate at extreme measures
Their constituents demand something ex'
IRENE or mild to suppress this lawlessness
3They with one voice say to their Con-
seressmen suspend the Ku-Klux higher
than Haman, and proclaim anything, only
protect the loyal men and colored citizens
#tt the South from outrage and murder


Let the delegation in Congress while they
fesitate over extreme measures remember
fhat Vermonters at the South are falling
cn every side at the hands of these out


laws against humanity and civilization.
Year: 1871

WOMEN SHOULD READ NEwsPApERs.--It is a
great mistake in female education, says the Oak
land Termini, 10 keep a young ladys time and
attention devoted only to the fashionable lit
erature of the day lfyou would qualify her for
conversation, you must give her something to
talk about, give her education in the actual
world and its transpiring events. Urge her to
read the newspapers, and become frmiliar with
the present character and improvements of our
age. History is of some importance but the
past world is dead we have nothing to do with
it. Our thoughts and our concerns should be
for the present world to know what 1t is and
improve its condition. Let her have an intelli-
gent opinion, and be able to sustain conversa-
tion according to the mental moral and relig-
ious improvement of our time.
Year: 1871

WITHOUT AN ENEMY Heaven help the man
who magnes he can dodge enemies by trying to
please everybody. If such individual ever
succeeded, We should be going through the
world trying to ind beams to knock aud thump
his poor head against, disgusting every man $
opinion, fighting and ebowiug, and crow ding
all who differ with him. That again, is another
extreme Other people have II right TO their
opinions so have you don't fall into the error
of supposing they will respect you more for turn-
ing your coat every day to match the color of
theirs.
Year: 1871

CANDIDATES FOR THE PREslDEScY The rup-
ture between tue President and Mr.. Sumner has
set all sorts of rumors afloat in regard to Presi-
dental nominations. Before that took place we
were aware of movement to have General Lo-
gan brought forward by the Grand Army of the
Republic We should greatly regret any move
ment to use the Grand Army" in this way for
political engine. But General Logan is q
power in the country. He has, like Douglas,
enough of the dash of the stump in him to make
him very attractive to the masses, and objection
able to the cultivated and thoughtful. Sumner,
Wilson and Trumbull are also spoken of. In
Washington Vice-President Colfax is considered
tion General Grant is hardly supposed to be
stronger with the country than he. The Presi-
dent is yet strong enough, notwithstanding his
own mistakes and those of his friends to hold an
inside track for the denomination, and, with
proper prudence on the part of his supporters
he yet stands a good chance for it, Meantime
the Democrats are now sanguine that our Repub-
lican dissensions will give them better chance
for success. In view of this possibility, there is
"a general looking toward Charles Francis Ad-
ans as their most available candidate while Mr.
Adams is also spoken of as possible Repub


can candidate. If the Chief Justice were we'll,
be would be formidable rival but it is hardly
possible that Tammany will let the nomination
go into the hands of an Adams. We only men
tior this gossip, not to express an opinion, but
merely that our readers may know what is said.
NeW Fork Independent.
Year: 1871

SAN FRaScIsco, April %, 1871.


PLEADINGs IN THE GREAT MURDER TRIAL.


The speech of Mr.. Alexander Campbell to the
Fair. Critteuden jury, on Saturday, was one of
the most brilliant arguments ever made on this
coast Yet, in the ordinary accepiatiou of the
term, it was not an eloquent appeal. Juries
nowadays are not so much affected by out
bursts of oratory as they were in the days of
Tom Marshall, Rufus Choate, Corwin and Web
ster. But for sound practical sense, argumeuta-
tive force, keen analysis of the testimony and
telling verdct-winuing effect it could not have
been surpassed by any lawyer 10 the State 1t
almost seemed as if with every jurist the pris-
oner's chances Of an acquittal were growing less
With a few vigorous sentences he dashed aside
the elaborate but frail defense of insanity With
few more he had surrounded her as it were with
an iron argument. Then Systematically, care
fully-to use simile, like one who having
caught wild animal in net with great meshes
proceeds to fill up the loop holes so there can be
no possibility Of escape-he wove a stout thread
of unanswerable reasoning around the facts, and
having thus Gagged his prey, handed 1t over TO





piest mood might have been proud of. And she
that fair-haired woman with the blue eyes
the moving cause of this powerful appeal for
Justice and Judgment sat AS she has sat since
the commencement Of the weary trial, seemingly
weak, frail, ptiable object too weak and too
fral she must have appeared to those who did
not see her in the witness-box to justify the set
ting of so much Intricate legal machinery in mo-
tion for the sole purpose Of deprivng her of II
few years of liberty. She sat with closed eyes,
apparently unmoved by the withering denuneia-
tions of her assailant, but a keen observer could
occasionally detect an uneasy, nervous clutching
of her hands, showing that notwithstanding her
outward calm she was suffering the agony OF
mental vivisecton. When Mr.. Campbell sat
down an audible Sigh of relief escaped her, and
she opened her eyes as if to see what impression
he had made on the jury. But their faces said
nothing, and she must have gone to her cell
with less of hope and more of fear in her heart
than on any night since the proceedings com-
menced,
Year: 1871

The Red Bluff Independent says the combined
weight of two residents of that county is seven
hundred and one pounds and a-half and that
one of them weighs 6fty-one pounds and a-half
more than the other.
Year: 1871

THE Detroit papers have discovered new
method of driving away the organ-grinders.
Every day or two they have a small paragraph
like this Organ-grinders in Memphis make
ABOUT ten dollars a day"
Year: 1871

The STORY OF A HOTEL BILL.-We
find this amusing story in the New York
correspondence of the Boston Herald
We are all familiar with the frequent
extortions practiced by hotel keepers in
this country upon those of their patrons
who il is supposed will endure anything.
Not long ago, young lady who had
come here from New England with her
mother, with the view of taking lessons
in music, went to one of the uptown
houses to stay for a week or two, until
she could get board in a private family.
The morning that she was to leave she
sent for the bill for herself and mother,
"a lady of nearly sixty, who occupied
a room, No. 40, adjoining that of her
daughter Miss was amazed to find
that her bill amounted to SITS because
she knew it ought not to be more than
$50 or $40 at the outside. As no items
were given she returned the account to
the office with the request that the items
should be inserted. The bill went back
with two or three specifications, and
"sundries" set down at $40. Once more
she returned the bill, demanding to know
what the sundries" might be. The
clerk explained through the servant that
" sundries was the polite term for
" drinks" which so enraged the young


ady that she demanded to see the ex-
traordinary accountant in person. He
made himself visable in due season, and
the delicate, spiritual looking girl con-
fronted him by asking if he supposed
she had drank in eight or nine days $40
worth of liquor. As may be imagined
he was somewhat abashed, and said with
confusion: | beg pardon, miss; it's a
mere clerical error. This is A; the
drinks should have been charged to 45
the next door, you sea room occu-
pied by an old fellow who drinks like
fish" :" Permit me to introduce to you
the old fellow replied Miss -, push
ing open the door, standing ajar, and
revealing to his confounded gaze one of
the gentlest and saintliest-looking old
ladies he had ever beheld. The clerk
said nothing, but dashed down the stairs,
and in minute receipted bill was once
more returned, with the "sundries
omitted.