Year: 1870

AMONG thorough business men the ad-


vaItages of iudici0us advertising are well


known and practiced.


Ii q man has got good thing-an ar
| ticle of commerce needed by the people.


and which ne wishes to dispose of, let


him advertise it by all means. Don't


think of waiting for buyers TO make the
discovery themselves. Thousands of per-


sons who would become your customers
don't know that they are in want of the


article until they read your advertisement


in the newspapers.


They read, and instantly they discover


that you have precisely what they need,


and wonder that they bad never thought
| of the same thing themselves. This pOr-
ton of the American public not only pur-


chase your goods, but whether they ex-


press it or not verbally, in their hearts


they are very grateful to you for having


made part of your knowledge their
property


The nineteenth century is busy one
People have little time to think Of any
| thing except their own immediate bust


ness. They want to read and learn as


they run.


A man is suffering perhaps from dys-
pepSia. In his morning paper he sees a
/
| bate and argue the point with the pro-


prietor of the specific, but he proceeds to


his druggist, buys and tries.


| If he has obtained a benefit, he is de
| lighted and recommends the medicine to
all of his suffering neighbOrs thus the
| advertisement is marching on with an
| hundred or a thousand fold velocity. The
advertising proprietor is getting rich,
| because he has been wide awake; made
| himself known and felt in the community !;
| and the public is thankful, for it has been
benefited. The journalist is happy-he


has been made the channel of cOmmuni
eating useful knowledge, and at the same
time you have added few dimes and
dollars to the usually scanty contents Of
his purse. For editors, like Methodist
preachers, are generally poorly paid.
Some business men will say 81 know
advertising is a good thing, but [ can't
afford to advertise" Better say you can't
afford not TO advertise.


Who are the men that have become
miliionaires in this country? LOOK about
you, and see who they are, what their


business and how have they succeeded.
The intelligent masses are familiar with
their names without my catalOguIng them


here. They have made their priDcely
fortunes by catering - the wants of the
public and by convincing the public that
these wants existed.


Remember the Scriptures, and don't
place your light under a bushel. Cast
your bread upon the waters-it'E return.
The Press of America is the great
medium through which the people talk To
one another.


A business man can no more hope to
succeed in this age without advertising
than he can without eating The latter is
food for your stOmach-the former for
your purse. There are various channels
of advertising; have tried them ali, and
think the newspaper the best. 1t is read
and re-read by every member of the
family, and by all the hired help on Sat
urday night and Sunday. Again, thou
sands of families bind up their papers into
volumes, and years after you have ceased
paying for the advertisement 1t will be
swing you a DcIenG through Tho wants Of
the cnildren. grand children and great
grand chiidren.-AdCertaser-s 0uzette.