Year: 1866

must not be tlmid nervous. bnI
mus. possess 'ehsr aheaditive
ness" or as is said D Ist, "stick.
toativeness." Pcrseve. q is possess.
ed naturally by some, but all may &C.
quire it and must acquire it if they
propose to succeed. The timid man
loses the golden opportunity" There
isa tide in the events 5f men, as
Shakespeare says, (which if taken at
the food leads to fortune" It won I
do TO be always hesitating and calcu.
latiDP without action. A man must
depend upon his own personal exer.
tions, and not upon the eyes of others.
1t is the eyes Of others that frequently
ruin us. The eyes of the employer are
frequently worth more to him than the
hands ofa dozen employees. Every
man should understand his own bust
ness as thoroughly as Cuvier did his
study Of natural history. lie studied
the science SO closely that when any
bone or portion thereof was exhibited
to him, he could by analogy describe
the animal it belonged to even with.
out seeing it.


Young men in starting in life must
remember that ninety nine rich men
out of the hundred in America com.
menced life with empty hands but
strong hearts Wnen by ones per.
sonal industry fortune has been ac.
quired, the money is much more likely
to benefit the owner than if left him by
somebody else. In this case the man
does not know the value of money, and
in majority of cases the owner of in.
herted wealth will not only spend and
lose it, but will ruin himself in every
other regard. 1t is quite right to help
young man on in the world, but don't
give him too much, or he will be the
worse for it. Do not endorse a note
for any man for larger amount than
you can afford to lose. If man in,
dorses paper he should do it as he
would buy lottery ticket, knowing
that if he loses it he can stand it.
When money is obtained the owner
should be careful of it, If man pur-
sues the legitimate path he will be sue.
cessful, but if be INDUCES in specula.
tons he does not understand he will
speedily find that be is no longer for
tunate.


Every business man should be sys-
tematic, but not too much so, as, for
example, the system of putting every.
thing away may be carried too far, in
putting things in places where they
can't be found again. Even system
may be carried too far Men should
be careful in their business that they
have good article for sale Then
advertise it, for the greater the mum,
Der of people who know of the exist
ence of the genuine article the better
| il Is for the owner. The ways of ad.
vertising may be different in different
cases, but always the public should be
made aware of the article which the
advertiser has Tor sale. Advertising
must be persisted in. The nail must
be hammered well in and then clinch.
ed. A French writer has well said that
the first time an advertisement is in.
serted man doesn't sec II; the second
time he does not read it; the third
time he reads it, but does not think of
| il; the fourth time he thinks of it; the
fifth time he speaks to his wife about
it, and the sixth or seventh time he is
ready to purchase. This will be found
to be nearly correct, and a man must
remember that if he doesn't adver-
tise his goods, the Sheriff will ad-
vertise them for him; in this case it is
better to act personally than by proxy.


The speaker next proceeded in hu-
morous manner, to describe the differ
ent kinds of advertisements adopted
by different people. Some people may
say :hey could never do this dashing
style Of advertising, for the community
would call them hum6ugs. Well, what
then ! Mr.. Barnum bad known men
who lived through that. Laughter.
Humbugging simply consists in put.
ting on glittering exteriors TO suddenly
arrest public attention. The great
English backing maker once sent his
agents to Egy pit to print on the Pyra-
mids the words, cry Warren's Black.
ing, 30 Strand, London" He was hum
buggng the tourists who saw it, but
lit was not a cheat, for the article was
good one The English who read it
were indignant at the sacrilege, and
like all Engishmen do or threaten TO
do, they wrote to tho Times. Wha5
was the consequence? The letters were
copied everywhere, so that all through
the country the papers teemed with
the advice, TRY Warren's Backing"
and the maker thereof made his for
tune. ja.


When Jenny Lind first sang in A.
merica the tickets we're sold at anc-
tion. One enterprising tradesman out
bid the aristocrats and took the first
ticket at $3.50. AS q resulto Of this act,
! the name of "Genin, the halter" was
spread all over the country, and every
man looked TO see if he did not wear a
"Genin hat" That man also made
his fortune by his ingenuity.


The speaker said he himself had
been spoken of as one of the most not,
able humbugs of the day. In his ac
ceptation of the tern, he did not deny
it. He had for many years been send
ing up little skyrockets, all intended t
attract the popular eye. Twenty-Five
years ago be took the, American Mu
scum of New York for song, for i


had been losing money. He determin
ed to spend all the money he made thu
first year in Advertising. He placed
advertisements n in tho nanara rnvaraf