Year: 1866




if they propose to succeed. The tim
id man loses the golden opportunity


"There is Il tide in the events Ofmen.' >
PAS Shakespeare says, Switch if taken at
the food leads on to fortune,' 1t won't
do to be always hesitating and calcu-


lating without action. A man must de-
pend upon his own personal excrtions,


and not upon the eyes of others. It is


the eyes of others that frequently ruin


rs. The eyes of the employer are
/ frequently worth more to him than the


hands of a dozen employees. Every


man should Understand his own bust


ness as thoroughly as Cuvier did his


study of natural history He studied


the. science so closely that when any


bone orportion thereof was exhibited


to him, he could by analogy describe
the animal it belunged to even without
Seeing it, Young men in starting in
life must semember that ninety nine


rich men out of the hundred in Ameri-
ca commenced life with empty hands,


but strong hearts. When by ones
own personal industry fortune has


been accrued, the money is much more


likely to benefit the owner, than if left
to him by some body else In this
case man does not know the value OF
money, and in a majority of cases, the
] owner of inherited wealth will not on
ly spend and lose it, but will ruin him
self in every other regard. It is quite
right to- helpa young man on in the
world, but don't give him too much, OF
he will be the worse for it. Do not in
dorse a note for any man for larger
amount than you can afford to loose.
If man indorses paper he should do
it as he would buy a lottery ticket,
knowing that if, he loses it he can stand
it. When money is obtained the own
er should be careful of it. If man
pursues the legitimate path he will be
successful, but if he INDUCES in specu-
latiOns he does not understand he will
speedily find that he is no longer for
tlmate.


Every business man should be sys-
tematic, but not to much so, as, for ex-
ample, the system of putting every
thing away may be carried too far
Men should be careful in their business
that they have a good article for sale
Then advertise it, for the greater the
number of people who know of the ex-
istepcc of the genuine article the better
it is fer the owner. The ways Of adj
veltising may be different in different
cases, but always the public should
be made made oware Of the articles
the q lvertiser has for sale
Advertising must be persisted in.
The nail. must be hamered well
in and then clinched A French
writer has well said that the
first time an advertisement is inserted
a man doesn't see it; the second time
he does not read it; the third time he
reads it, but does not think Of it; the
fourth time he. thinks about it; the fifth
time he speaks to his wife. about it,and
the sixth or seventh time he isrcady to
purchase. This will be found to be.
nearly correct, and imam mustremem-
Der that if he doesn't advertise his
goods, the Sheriff will advertise them
for him; in thi cases it is better to act
personally than by proxy.


The speaker next proceeded in hu-
morous manner, to describe the differ
ent kinds of advertisements adopted by
different people. Some people may
say that they could never do this dash
ing style of advertising, forthe commu-
nifty would call them humbugs. Well,
what then. Mr.. Barnum had known
men who lived through that. Laugh
ter. Humbugging simply consists in
putting olrelittering exteriors to sud
denly arrest public attention. The
great English backing maker once sent
his agents to Egypt to print on the Ply
,ramids the words, Try Warrcn's
Backing, 30 Strand, London He
was humbugging the tourists who saw
it, but it was not q cheat, for the a1ti-
Gle was .aagood one. The English who
read it were indignant at the sacrilege,
and like all Englishmen do or threaten
to. Go, they wrote to the Times. What
was the consequence? The letters were
copied everywhere, so that all through.
the country the papers teemed with the
advice, Try Warren's Backing" and
the maker thereof made his fortune.


When Jenny Lind first sang in Amer
ica, tickets were sold BY auction. One
enterprising trsdesman outhid the avis
tocrats and took the first ticket at $3.50.
AS result of this act the name of
&c enin, the hatter,' was spread all over
the country. and every man looked to
seeif heafid not wear ''Genin hat"
That man also made his fortune by his
ingenuity.


The speaker said he himselfhad been
spoken of as one of the most notable
humbugs Of the day. In his accept
ance of the term, he did not deny it.
He had for many'years been sending
up little skyrockets, all intended to at
tract the popular eye Twenty two
years ago he took the American Muse
um at New York for a song, for it had 1
been losing money, He determined to
spend allthe money. He placed adver
tisements in the papers, covered walls
with flags and handbills, and did every
thing he could to attract the popular
eye. One day he employed artists to
cover his museum outside with pictures
of about every animal that ever lived,
and about half a dozen thrown in that
never existed. AS consequence of
these advertisements, he soon saw the
people crowding into his place, and,
ere long, found that he had more pat
ronage than he could accommodate.
: After advertising, men must be de-
termined to please their customers
They must be polite, and also must be