Year: 1879

They Will Do H..


The Atchison Globe, speaking Of recent ad-
vertising scheme, says:


If Atehison business men want to advertise in Don
ipan County the Chief is the medium that should be
selected. The extra edition of the ST. Joe Herald will
be profitable only to Frank NJ. Tracy.


This applies not only to Atcbison business
mrn, but Doniphan County men not only to
this advertising enterprise, but to a thousand
and one schemes for the same object. There are
men who haved lived in the County for years,
but never advertise in their County paper but
let some smooth talking chap from abroad come
around, and they will all bite, paying ont their
money without grunt This st. Joseph con
cern will probably take over thousand dollars
out of the County. Men will invest from IS TO
s25 apiece, to have their business puffed, and it
will not benefit the whole outfit of them CON-
bined to the amount OF so. Besides, after get
ting their puff, and perhaps inserting picture
of their houses, for which they must pay extra,
they have to buy and pay extra for copies of the
paper, in order to give circulation to their own
advertisements; aud those papers will mostly
he sent away, TO people from whom they can
pect no patronage.


The Chief circulates over 1900 copies every
week, in Doniphan County. Your advertise
ment for q whole year would not cost you more
than you pay for a single insertion in this adver
tising sheet, and the papers are circulated, with
out any expense to You, every week, all over
the County, among the people tn whom you look
for custom. But from a majority of those who
pay readily for nothing, the Chief never gets
a dollars worth Of advertising. Besides, all the
money that is given to the Chief in the way of
patronage, except that necessarily sent off for
material which cannot be manufactured in the
County, is spent at home, for goods and provis-
ions, by the hands employed in the Office. Not
dollar Of the money given to those foreign ad
vertsing schemes is spent in the County; for
the agents usually dead head even their hotel
bills. This thing occurs whenever the agent Of
a foreign publication comes along, whether it
be newspa per, directory, card sheet, map,
hotel register, or anything else. And after
spending their money these schemes, to the
neglect of home papers, they are constantly in
quirng why it is that home papers cost so much
more than the St. joe, st. Louis, or Chicago pa
pers!


The same is true of job-work. Hundreds of
dollars are yearly sent off for job printing, that
we could do as well, and as cheap, if We had
half chance. Of course, We cannot put every
new style of fancy type into q job for it hardly
jnstifes country Office in investing q couple
of hundred dollars in new styles of type, in or
der to do $40 or $40 worth of work with it. Un-
der the present system, styles of type will be-
come out of date before enough job work comes
in to pay first cost them. If business men
would send their work to the County paper, and
the paper knew it could depend upon it as q
permanent thing, the printer could afford to
keep himself supplied with the lates styles,
and do work as low as it could be got for in the
cities. But when majority of the people of
the County send to the st. Jo Steam Printing
Company for every little job of printing, it does
not justify the Chief Office in adding to its facl
tiles.


A habit has grown up in this County, which
is sensibly felt by merchants and tradesmen, aud
of which they justly complain. II is that of
very large proportion of the people of the Coun-
ty going to st. Joseph and Atchison for their
dry goods, groceries, and other articles. We
can readily see how this is crippling the mer-
camille business in the County. But is it any
more wrong for the people to do this, than for
the merchants to send off for the work that they
could get done at homef Look at our adve rtis-
ing columns. But one merchant in Troy adver
tises, and but one has such thing as q printed
bill head, letter-head, or envelope. But during
the busy season, the St. Joseph and Atchisou
merchants insert column upon column of adver-
tisements in our paper, changing them almost
every week. They say that it pays them, in the
amount of trade that it brings them. But when
ever a man goes from this County elsewhere
to get what he could find at home, he is doing
SO much toward breaking down the business in
terests of his own community, and is paying
tribute to foreigners. 1t is a poor plan to take
patronage from home enterprises, and then COM
plain because home men cannot give you such
good bargains as you get elsewhere.