Year: 1878

It is time honored custom with originators of newspaper enterprises on setting sail upon the sea of jour nalism, to get forth at considerable length their views upon various qucs- tions of public import, etc. What we have to say at present will be somewhat brief. Our object in es- tablishiRg a newspaper in this valley | ls two-fold, as follows: Money and the public good. Like all other men, we are selfish and have 8 great love for money and yet. while we are putting forth ear nest efforts to accumulate the cal mighty dollar." we shall aim to keep constantly in view :he unquestioned claim the general public has upon us to uphold and defend the truth and right in all the relations that the in dividual man sustains to public nor als, the public schools, law, order, etc.

 We have started this paper and printing enterprise in Phoenix be- cause of the great faith we have in the general outcome of this section of the country.

 There is no spot within the limits eff the Territory of Arizona more full of promise of rapid and sub stantial growth, of wealth and popu lation, than the Salt River Valley Taking the views of this matter above expressed, we are heartily with you of this favored section to throw ourselves into the coming tide of growth and prosperity, and hope with you to be carried on to fortune

 The question will very naturally be asked "has the HERALD sufficient financial backing to insure permanent cyand src ess.2'Two things we know full we'll are absolutely necessary to assure the success of any newspaper venture. First capital, common sense and ability. Second, patron age of the general public. Of cap ital, we have sufficient to have enabled us to start the business with a first class and complete newspaper out fit without being left one dollar in debt for the same. Of the common sense and ability we have invoiced with the above outfit modesty for Bids us speaking. Of the second requisite to success patronage) we Are assured it shall be abundant. We have been gratified to find the peo pie of Phoenix and vicinity so unan. imous in favor of the establishment of a newspaper in their midst and so greatly in earnest in their sub stantial support of the same. We shall do our best to give value re ciTed.

 Upon one fact connected with tn. Salt River HERALD enterprise W, desire to express ourselves in Jan guage that cannot be susceptible O a doubtful or double meaning. A paper published in a neighborins town raised the question in a recen issue whether the HERALD was no to be published more particularly il the interest of some particular ma, for office. Up to the moment O this writing not one word has passed between the proprietors as to whom the paper will support for Congress the coming fall. In politics the pa per will be independent and will en deavor in all elections to give it support to the most upright an, able man. Upon all questions O public policy, and conduct of ou ofhcials from the least to the great est. we shall expect to speak freel, and without fear. As to whethe the HERALD shall be managed es Pecially and particularly in the ir terest of Phoenix and Maricop county, we desire to say with en phasis it shall become a local pa per, an earnest advocate of ever measure calculated to develop an build up the public and private ir terests of this particular section C the Territory. We are very posi- Fe- hi our expectations that tn HERALD Eill become a successfu Pheph'ssd Maricopa county ir sttution, and shall be proud to b considered and recognized as one q