Year: 1874

WE deem it proper to state that the
change above announced in the publi-
cation of the daily and weekly HERALD
does not involve any change either in
the principles or policy of the paper
THE HERALD will continue to be, as it
always heretofore has been, the un-
swerving advocate of democratic and
conservative principles. The para
mount aim of the proprietors will be
to publish liveneps paper; to furnish
to their readers in Dallas brief alb
stract of all important matters that
may happen to be agitating the outside
world and to send abroad full and
faithful representation of the wealth,
resources and development of the coun-
ty. Realizing fully therapid and hurried
changes that are transpiringin northern
Texas, as consequence of the immense
volume ofimmigration that is pouring
in from all quarters of the uLion and the
almost fabulous improvement that is
witnessed on every hand, it is
our purpose to keep THE HERALD in
the van of the march of progress and
% bend its every energy and influence
tb the advancement of the welfare and
prosperity of the state.


| The editorial department will be un-
der the management of Major K. G..
McLURE, formerly citizen of South
Carolina, from which state he moved
ITO Dallas in the year 1878. Mr.. Mcclure
was the editor of the Chester Reporter,
one of the leading democratic papers
of his native state, for five years inn
mediately preceding his removal to
Texas.


The local department of the paper
will be continued under the editorial
control of Mr.. J. N. BartholOw.


Our job office is as well
equipped with job type and all
other necessary material as any office
in the state of Texas, and we can con-
fidently assure the public that we are
prepared to do all manner of job work
in as good style, in as short time and
ON as reasonable terms as any office
south of st. Louis. In addition to this,
we have facilities for book binding in
all styles, which We will undertake to
do as promptly and at as low rates as
the same can be done in st. Louis and
other large cities. 1t is our purpose to
build up at once, in connection with
The HERALD office, an extensive and
complete book binding establishment.
The business of THE HERALD will
hereafter be conducted on the strictly
cash basis. From this rule there will
be no deviation. It's enforcement is as
much in the interest of subscribers and
advertisers as of the .proprietors. No
paper can be conducted with any spirit
where its conductors have to occupy
all their thoughts in devising financial
schemes to keep it afloat. This is the
predicament in which all. those pub
fishers soon find themselves who pub
lish a paper on credit. The experience
of the press of the United States proves
this to be the case. To keep THE
HERALD in the front rank of the jour-
nails of Texas is our determination. To
accomplish this it is necessary that we
be not embarrassed by financial difficult
ties. To prevent being so embarrassed
it is absolutely necessary that we be
paid promptly for our labor. We hope,
therefore, that all our friends and pa
irons will understand distinctly that
our terms are cash for subscriptions,
for advertisements and for job work.
Asking credit would only subject them.
selves and us to the pain of a refusal.
SwINDELIS & SIMMONS.