Year: 1874

patent inside" 1t is an Improvement on
the paper, and we can't see why the pro-
prietor don't have the outside printed at
Chicago also. These ''patent insides" will
do very well for newspapers which have a
small advertising patronage and want East
ern and Northern advertising instead of
home matters. But E5oe newspapers are
printed at home.-C Brown Co. News.


Our neighbor Leeds, we perceive, is like
the majority of country newspaper publish
ers, prejudiced against the ''patent inside"
plan We admit that we were SO at first,
until we gave the subject more mature con-
sideration, but we are now convinced that
the advantages of the plan far outweigh the
disadvantages. Bro. Leeds himself, while
condsmiiina the plan, admits that our pa
per is in1proUed by it. If so, why should we
not adopt it9 If by getting one side of our
paper printed at Chicago, We can give nearly
double the amount of reading matter, (and
that of good quality that we could if the
whole paper were printed at home, are not
our readers greatly the gamers? And if
they are satisfied, who has any right to
complain?


As far as we have heard any expression
on the subject, all our readers consider the
paper much improved since we have been
using the Chicago tinsides," 1t is very ev-
ident to them, that they are getting much
greater amount and variety of good read
ing matter than they did before, for the
same money, and it is very natural that
they should be pleased.


For the benefit of those who do not un-
derstand the plan of printing these patent
insides and outsides" as they are called, let
us briefly explain it. All the newspapers
have an ''outside" and 'inside"- in printers
phraseology. The term, ''outside" is ap-
piled to the side of the sheet which is folded
out, and in paper like the News it consists
of the first and fourth pages, which are
both printed together. The opposite side
of the sheet, containing the second and
third pages, (Which are also printed togeth-
er. is called the ''inside Now there are
several hundred newspapers in the o. States
of the same size, and the idea was suggest
ed some years ago, that if one side of all
these papers could be printed at one Office,
and from the same type, it would be vast
saving of labor and expense, and enable the
publishers to give much larger amount of
reading matter than they could afford to do
if each one had to incur the expense of set
ting up the type for his own paper. 1t was
simply applying the principle of scoop
erative labor" to the business of publishing
newspapers.


The idea took at once, and the business
has grown until now about !, 800 papers, or
nearly One-ttird of all the newspapers pub
lished in this country, are printed on this
plan. There are two large cooperative
printing establishments in Chicago, one in
Milwaukee, one in st. Louis, one in New
York, one in Nashville, and perhaps others.


At all these establishments, 'insides" and
''outsides" are printed to suit Republican,
Democratic or Neutral papers. An able
corps of editors are employed to prepare
and arrange the news and reading matter
for the various issues, and it is scarcely
necessary to say that it is well done. The
reading matter on the ''inside" of our pa
per speaks for itself, and we think all our
readers will agree with US that it is at least
as good as if we had prepared and printed
it in our own Office, to say nothing of the
largely increased quantity over and above
what we could afford to give, if we did not
avail oursef of the cooperative" plan.


At first sight, it would seem that the
printing of the same matter in so many
different papers would be an objection, but
the fact is, the papers are so widely scat
tered over the country, that few of the
readers ofo one paper ever see the others,
so it makes no difference if the matter is
the same.


The great advantage of the plan to the
country editor is, that it relieves him of all
the labor of selecting and preparing the
reading matter for one-half of his sheet, and
the time thus saved can be devoted to the
home department of his paper, which is by
far the most important to the great major
ity of his readers. Most country editors,
besides their editorial duties, have to at
tend to the business management of their
offices, and their time is too much occupied
to permit them to give proper attention to
the local affairs of their town and county.


By having one half of our paper edited
and printed at Chicago, we shall have more
time to devote to the other half, and we
feel confident we can make better paper
than we could if we had the whole labor to
perform at home.


! As regards advertising, whenever it in.
creases to such an extent as to encroacn toe
much upon reading matter, we shall ISSUE
supplements, without extra cost to ou
; reader


We admit that our friend Leeds prints {
very good paper, but when he insinuatef
that ''EiUe newspaper" cannot be produced
unless it is all printed at home, we beg leave
to differ with him, and challenge compar
ison of the merits of our respective papers
as representatives of the two plans-the
home-print and the cooperative" plan.
We have no fear that the decision would be
given against us, by any fair and candid
Judge of what a newspaper should be.