Year: 1867

In a recent lecture on money getting" Mr. P.
T. Barnum said:


Men should be careful in their business that they
have good article for SALE Then advertise it, tor
the greater number Of people who know Of the ex-
istence of the genuine article the better it is for
the owner The ways of advertising may be differ
ent in different cases, but always the public should
be made aware of the article which the advertiser
has for sale.


Advertising must be persistedin. The nail must
be hammered well and then cGnched A French
writer has well said that the first time an advertise
ment is inserted man does not see it; the second
time he does not read it; the third time he reads
it, but does not think of it; the fourth time he
thinks about it the fifth time he speaks to his
wife about it, and the sixth or seventh time he is
ready to purchase This will be found to be nearly
correct, and man must remember that if he does
not advertise his goods the sheriff will advertise
them for him in this case it is better to act per
sonaly than by proxy.


The speaker next proceeded in humorous man.
ner to describe the different kinds Of advertise
ments adopted by different people. Some people
may say that they never could do this dashing kind
of advertising, for the community would call them
humbugs. We'll, what then? Mr. Barnum had
known men who lived through that. Laughter ]
Humbugging amply consists in putting on glitter
ing exteriors to suddenly arrest public attention.
The great English backing maker once sent his
agents to Egypt to print on the Pyramids the
words, 'Try Warren's Blacking, 80 Strand, Lon
dom" He was humbugging the tourist who saw
it. but it was not cheat for the article was good
one. The English who read it were indignant at
the sacrilege and like all English do, or threaten
to do, they wrote to the Times. What was the
consequence The letters were copied everywhere
so that all through the country the papers teemed
with the advice, '"Try Warren's Backing and
the maker thereof made his fortune"


When Jenny Lind first sang in America, tickets
were sold by auction. One enterprising tradesman
outbid the arstocrats, and took the first ticket at
1925. As the result of this act the name Of Seen
in, the halter" was spread all over the country,
and every man looked to see who did not wear a
"Genin hat" That man also made his fortune by


The speaker said he himself had been spoken Of
as one Of the most notable humbugs Of the day
In his acceptation of the term, he did not deny it
He had for many years been sending up little sky
rockets, all intended to attract the popular eye
Twenty years ago he took the American Museum
at New York, for song, for it had been losing
money. He determined to spend all the money he
made the first year in advertising He placed ad-
vertisements in the papers, covered walls with flags
and handbills, and did everything else he could to
attract the popular eye One day he employed ar,
lists to cover his museum outside, with pictures OF
about every animal that ever lived, and about half
a dozen thrown in that had never existed. As q
consequence of these advertisements, he soon saw
the people crowding to his place, and, ere long,
found that he had more patronage than he could
accommodate.