Year: 1877

HuoouS VI SuVertlsluS was one WnC
was certainly master Of the art. He
could be short and incisive, and yet
the advertisement never read like q
telegraph dispatch; nor was he ever
slangy. though he managed to catch
and utilize the popular catch-words
about as soon as any one in the city.


Soon after I began business said
he, 4 made up my mind something
must be done to start people towards
my door. was not on a very popu-
lar thoroughfare aud hadn't cent to
spare in making myself known. One
day trifling thing happened to me Il
found q pocket-book. l found it as
was going home to dinner, and before
l reached the store again l made up
my mind that the pocket. book must
contribute TO my success-not the
money in it, mind you.


called at the Republican office and
had an advertisement like this put in
among the specials:


sPOCKEr-BooK FoUND.-A pocket
book containing a sum of money was
picked up on the street, aud can be had
by the rightful ownerat Myers Cheap
Cash Grocery on Worthinglon street.


well, sir, you would be surprised
to see the number of people who
claimed that they had lost purses.
Aud most OF them were respectable
people, too, who had lost some money !;
they were not dead beats, though, OF
course, every dead beat in town called
on me and claimed the money.


The Republican was issued from
the Office about o'clock, aud about 6
O'Clock, people began to drop in and
inquire about The money. l had ar.
ranged my store in the most attractive
way 1 could candy and oranges were
displayed in the most tempting places.
and everything that would appeal to
men's appetites was where it could be
seen, and seen to the best advantage.
My first calls came from merchants and
clerks on their way home the own
er of the money did not put in an ap-
pearance, but found myself and clerk
kept tolerably busy putting up goods
for our callers. In the morning the
women began to CALL, 1 had prepared
for them by turning my store into a
large showroom. 1 answered all in
quiries about that money, but as the
proper person did not appear 1 had to
give the same answer to all-that the
pocket book and money was not at all
like the description of the QUE they
had lost-and then did a quiet little
drumming for trade. OF course l had
my prices low, and expatiated on the
merits of the goods, for I was deter
mined that not many people should
get away without purchasing some-
thing, and that something should be
good enough and cheap enough to
bring them back again.


well, sir. to make my story short,
though the owner of that pocket-book
did not put in claim for it, everyone
else who ever lost one did ;and wheth.
er it was my goods or my prices or my
way of putting things, don't know,
but l do know that sold more goods
in the two days after that advertise
ment appeared than 1 had ever done
before in week, and large proper
tion of the trade then gained came
back to me again, aud my success
dates from that time. But I have al
ways believed in advertising and will
to patronize the printers
while I stay in business


But how about the pocket-book P l
inquired; didn't the right man ever
turn up %o'


Never and he smiled.


you said you found a pocket book
l said, trying to see through his smile
perhaps 1t was your own?'


No.


Perhaps there was nothing in it p l
persisted.


%, yes, there was money in it.


How much?


Ten cents