Year: 1874




medlcinal or poisonous ingredients
therein yiren enters into the comp1
slti0n Of my Golden Nelical Dis
c0rcry! And furthermore, I will
say that I defy all the chemists in
the world to ascertain, by chemical
analysis, the composition of any of
my Family Medicines, as they can
not be analysed so as to determine
their ingredients, many of which
are new in medicine and, like nearly
all vegetable extracts, there are no
| known reagents or chemical tests
by which their presence can be de
termined. If any further proof is
wanted to satisfy any person that
the receipt given above is utterly
false let that person have the mix
ture, as given, compounded, and,
not only will it be seen to be entirely
unlike my Discovery in appearance,
but if a further test is wanted, by
taking a dose Of it, it will be found
to produce drowsiness and stupor,
whereas my Discovery, in ever 50
large doses, produces nc such effect.
Others, located in different cities
and engaged in advertising for sale
bogus receipts for making my med
icines. send those that bite at their
bait other and various ridiculous
formula. One sent out by a vii
famous knave, located in Chicago,
gives the chief ingredient of DR..
Sage's Catarrh Remedy as being
Blue Vitriol, which is only equaled
in absurdity by another issued by
I parties in Philadelphia who say
that the ingredients composing DR..
Sages Catarrh Remedy are ''burnt
Alum, white Vitriol, Sugar Of Lead,
and Prussiate of Iron" and that my
Golden Medical Discovery is ''sim-
ply Syrup and tinctrue Of Ginger.
In refutation of oil the various and
ridiculous bogus receipts for making
my medicines that have ever been,
OF may hereafter be published and
circu ated, I would say that [ have,
in dealing with the people, ever
been governed by the maxim that,
':honesty is the best policy" and
that ''success makes success; )" for it
is because some sufferer has obtain
ed relief and cure, that that suffer
er has sent another to me; and tits
because thousands have been cured
that they have recommended me
and my superior remedies to other
thousands of sufferers. In this way
I am constantly making liulng adj
vertisements for myself and medi
cines. It is a common thing to
hear people say that plenty OF ad
vertising will make success out Of
anything, whether it has any merit
or not. Nothing could be farther
from the truth. It is with this de-
lusive idea actuating them that
thousands have rushed headlong
into advertising, only to find them
selves bankrupt in a little while.
Not more than one in five hundred,
who engages in advertising medi-
cines, ever makes a financial success
out of the undertaking, for the rea-
son that q medicine to be successful,
must possess unusual and ertraor-
dinary merit 1t is not enough
that it should be remedy Of fair
efficacy; it must possess superior
and or0ndeUul remedial properties,
for if it does not, those who use it
with the most sanguine expectations
will condemn it. They will expect
much of it, and it must be equal to
the test, or it will prove ruinous to
the proprietor. For, although a
great display of advertising will,
many times, create a considerable
! immediate demand for the article
advertised, yet if that article does
not possess real merit, the demand
will be only temporary the fraud
will be detected, and the reaction
will upset the proprietor and all his
high expectations, long before he is
able to recover the amount Of money
already expended. With this view
of the subject, I have felt warrant
ed in contracting for hundreds of
thousands of dollars worth of ad
vertising in the newspapers OF this
and other countries, feeling perfect
ly assured that the merits of my
remedies were so great as to insure
a financial success out ofsuch bold
undertaking. And in this I have
not been disappointed, for my sales
have increased steadily year after
year, until they will this year largely
exceed half a million dollars worth
of my medicines. This grand sue
cess. I am certain, could never have
been attained had the medicines not
possessed superior and wonderful
merits.


The Toledo Blade, in an editorial
article, has truly said, alluding to
my business, that, ''great success is
never achieved without merit An