Year: 1874

I Inere WAS OHcc upon y tlue n'ai
who kept store, aud sold goods by
wholesale and also by retail.


| And he became melancholy, because
customers were shy and times were
hard.


And he said: Lo! I am ruined, anc
the sensation is disagreeable.


And my ruin is more painful tt
bear because it is slow in progress
even as water doth gradually become
hotter in the pot whenever the lobster
boileth, until the crustaceous creature
shrieketh out his soul in anguish.


Lo! it is better to be ruined quick
ly, than to endure this slow torture


will give my money away to the
poor man, even the poorest, which is
ho who printeth newspapers; and ]
will shut up shop, and wrap myself
in sack-cloths Of desolation, and pass
my days in the perilous or broken
banks, cursing the hardness of the
times, and rcnding my garments.


And the howling- of Rome shall be
MS dulcet sounds of dulcimers, and
they who blow the flutes and instru.
ments of music-compared to the din
I will make in the ears of the ewicked
even in the ears of bank directors.


And even as he said, SO he did; for
he was not like other mems sons who
are foolish and know it not, and say
they will do so and SO, performing
which is contrary.


For the sons of men are fckle, and
he that is born of a woman doth often
times spite his face by diminishingthe
length of the nose thereof. -


And 10 the printer-even he who
publisheth newspapers : was made
glad by the bounty of him who sold
BY wholesale and retail; and he did
sound his praises and did print them
moreover, and did blow his trumpet
of fame respecting that mans deal
ipgs from the rising Of the sun even
to the going down of the same.


And he-even the printer of papers
did magnify and enlarge upon the
stock of goods which the trader had
I in his store, and tho newness and the
beauty and the ,cheapness thereof
until tho people-yes, all OF them, tar
and near-were amazed. a...ls.. ~,
| And they said, 10! this man hath
gathered from the East and from the
West costly merchandise and wares
of wondrous value-even the work.
|manship of cunning artifcers-and
we knew it not. We will lay out sill
yer and gold in these things which
the printer speaks of, and that which
| he doth publish shall be ours. For
this mans merchandiseis better than
the bank notes of those who promise
TO pay, and therein lie, even banks of
deposit Which beguile us to deposit
our money and swindle us like sin.


But the trader was still sad, and he
said: the money that these people
bring mo for the goods in my store !
give tothe printer, and thus will l
ruin myself. 1 will ruin myself: l
will do that which no man hath done
! in my time, nor before.


I will make the printcrman, whom
all men scorn for his poverty, rich,
and he shall be clad in fine linen and
rejoice.


And the sons of men shall meet
him in the market places, and South
crn sheriffs shun him. and the scofters
shall be rehukcd and shall take OF
their hats to him that was poor.
And he saall flash the dollars in the
eyes of the foolish, and shall eat bank
notes and sandwiches.


Yea, even shall he light his pipe
with paper money, and grow fat.


For I shall ruin myself and he who
advertises me shall enjoy my sub
stance. ...


But 10! the trading man-even he
who sold merchandise-became rich
and even as tho unclean beast lieth in
the mire, stirred he not, by reason ol
much greenbacks.


And the people fockcd to his store
from the north and from the south
ard from the cast and from the west


And tho printer rejoiced, and hls
"phat" did abound.


But the trader could not become
poor; and his melancholy ceased, ano
the smiles of happiness were upon
his face.
And his children did become mighty
in the land by reason of the dollar:
which many Of tho people who dIc
read his advertisements had poured
into the traders money bag.


The moral of this parable is: Ad
vertise in the AdberlNs Press and Bon
~ e . q W