Year: 1869

ing Columns Good Sign.


Our coming spring trade, we are inclined to
think, will be better than it has been for seve-
raj years past. The excellent crops of last
year produced in all sections of the Union,
such as corn, wheat and potatoes; the en-
Southern crops of tobacco, rice, sugar and
cotton, especially the cotton; the substantial
settlement of Southern reconstruction and the
general prosperity Of our manufacturing inte-
rests, have all been operating to make broad
margin for brisk spring trade. Money has
been accommodating among all our producing
classes, Notwithstanding the drawbacks of our
heavy taxations and stupendous spoliations by
whiskey rings, Custom House plundering rings
and all the other rings for fleeing the Trea-
sury and the people. The steady develop
ment of the enormous resources of the country
still goes on, and the impression is daily
widening that we shall settle the national debt
and fix our national currency upon sure
foundation without suffering the disasters of
financial collapse.


Again, great confidence is felt in the
incoming administration Of President Grant
that it will be marked by practical measures
of relief in retrenchment and reform, and
that in restoring law and order in the South
and financial confidence it will give US
clear gain of hundreds of millions
in Southern products and in profitable
investments South of Northern and European
capital, enterprise and skilful labor. And then,
again, the near approach Of the completion
of the continental Pacific Railroad promises
regular invasion of the incalculable CONNER
cial exchanges of Eastern Asia-a new epoch,
in fact, in the commercial history of the globe
making New York and San Francisco It's great
centres for, perhaps, a thousand years to
come.


From all these considerations we anticipate
to our merchants and business classes gene
rally, and to the bone and sinew Of the country
its working people, brisk and prosperous
spring season. Our advertising columns are
good index Of what is doing and a good sign
OF what is coming. Our advertisements in
midwinter have never been 50 numerous as
they have been this season; never so many on
the last Sunday in January as they are to-day
Heretofore during the winter triple sheet
has been the exception with the HERALD; now
it has become the rule and that which was
our usual issue-a double sheet-our readers,
we suspect, begin to consider q deficiency.
Well, as it has been so It is and shall be our
purpose to make the supply of the HERALD,
in the single copy and in the general issue,
equal TO the demand. We expect in another
year or so, at the rate we have been progress
ing, to be required by our advertisers and the
wide worlds news of the day, TO issue
quadruple sheet every morning, and with this
demand quadruple II shall be--yea, quin-
tuple IL necessary-to bring up our news, edi-
torial and advertising budget TO the latest hour
Of the day behind us.


The great advantages OF the HERALD as an
advertising medium lie in these facts: that IL
Is sought by the advertiser because IL Is read
by everybody, and Is read by everybody be-


cause, among other things, its advertisements
make IL the popular representative journal Of
all the business interests and amusements of
this cosmopolitan city.