Year: 1869

The greater part of the jewellers of the United
States keep Waltham Watches. and cordially re.
commend them to their customers. notvitbstandino
the fact that less profit is made on these watches
than any others generally sold by the trade he
of this is, that the reputation of the Waham
Watch renders it easy sale and the result is that
although the dealer does not make as much money
on each individual watch he may on the sale Of
other watches, he is still the gamer through larger
and livelier sales. There are some, however among
the trade, who do not give the Waltham Watch that
hearty support which it deserves This portion of
the trade fancy there is more money to be made by
dealing in watches about which the public are ig-
norant, and in which there is less competition and
are content to make occasional sale o. such
watches at large profit. 1t is this class of dealers
who, when asked about the Waltham Watche s, us e
that kind of language which leads the customer f.
nally to buy just such watch is the most profit
able for the dealer to sell.


For the information OF persons about to buy a
watch, and who may be unfavorably affected by the
representations of those unfrendly to our watches
we call attention to the following suggestions:


Since the manufacture of watches was initiated
at Waltham, the Company have made and sold
about 100000 watches. In every town and village OF
the country some wearer of Waltham Watch may
be found Let the party about to buy ask this own
er OF an American Watch this question:


HAS YOUR WATCH GIVEN YOU SATISFAC-
TION? We are not afraid to advise those wishing
to buy watch to guide themselves by the an
swer Being satisfied to the quality of the watch
the buyer has only to satisfy himself that the
Waltham Watches are THE CHEAPEST as well as
the best, On this head we have few words to say:


tits well known fact in manufacturing, that the
greater the number of articles manufactured by one
establishment the smaller will be the cost of each
individual article. Keeping this in view, our policy
has always been to sell our products at the lowest
possible price in order to secure large sales and thus
enable us to manufacture watches at minim um
cost We believe in small profits and a
large business. This policy we have successfully
carried out, and the result is that to-day manu-
faeture twice as many watches all the other fac
tories in the United States put together. We can
therefore, afford 10 sell cheaper than they
do, and actually do sell Twenty-Five PEI
cent cheaper than they do, quality for
qauIity.


We would further remark that in increasing oul
production we have constantly improved Its DUAL.
ity and its Variety. We have had the refusal Of
nearly all inventions intended to improve time.
pieces, and have adopted all those and those only
which have proved to be really valuable. We have
retained in our employment every head Of depart
ment we have ever had, whose services were of any
Importance to the Company, and our present corp
of designers and master mechanics cannot be equal
ed in this OF any other country. In addition t.
this we make gold and silver cases, only for ou
own movements, but for those of other actofies
ours being the only establishment that turns ou
watches complete in every respect.


As these Watches are for sale by the trade gener
ally throughout the United States, and at q retail
profit, made most reasonable by competition, thu
company invariably decline orders OF retail char
aeter.


ROBBINS Do APPLETON,


&r,tgs General Agents,


sNmar23eodSswIm lS2, Broadway, N. ":