Year: 1868




tlTHR LIST SYSTEM"


S1HE Llsr SYSTEM"


SrHE LIST SYSTEM"


"rHE LIST SYSTEM"


rns ordinary business Of an Advertising Agent consists
in receiving orders for newspapers regular prices and that
is undoubtedly the pleasant way of conducting an
Agency public being disposed pssrOnze those who
give money, becomes evident that large bus
only secured by being able to offer the greatest
facilities The desire to leading house in
the business led several years since to commence the
System special contracts which, by placing out Of the
power snterprsing agencies compete with has
secured larger patronage probably than has ever before
been accorded to any Advertising Agency in America.


ITS ADVANTAGES.


ITS ADVANTAGES.


ITS ADVANTAGES.


We give the following reasons for using lists advsr


better class Of papers than by making your
own selections.


The work is done much less at the usual rates.


better position for secured than could
otherwise be obtained.


L. Tho advertisements win be promptly inserted.
g. They will appear in every issue of the papers.
We watch the papers that the faithfully
and correctly performed.


IN ADDITION TO THE ADVANTAGES ABOVE SET
FORTH, OUR AGENCY HAS EVERY FACILITY FOR
TRANsAcrINa THE ORDINARY BUSINESS OF AID.
vERrIsINa AGENTS IN THE ORDINARY WAY. OUR
FACILITIES NOT BEING EQUALLED BY THOSE OF
ANY SIMILAR ESTABLISHMENT IN AMERICA.
WHY IT IS BETTER FOR AN ADVERTISER TO USE
THE LISTS WE HAVE SELECTED THAN TO MAKE
SELECTION OF HIS OWN.


Al an cannot be taken for paper on our
plan without previous between publisher and
ourselves evident the ss Must made up from our own
of tho wants of the public. not an objection
No individual advertiser be SO well informed as to
the relative value of newspapers complete
nes facilities keep them orderly position
for reference necessary who propose to become
authority to decide which is the paper in every
place in q country large We have complete
lists open to the public for examination, and
arc in receipt at office of nearly 1000 different
papers daily. We offer the public every facility
to examine and decide whether not our selections
judicious much for our interest for that of
our customers be profitable in
order they may induced pa.ronize further
in making selections have the papers
judiciousy distributed the sates to reach all





town of every county.


REASON WHY A LARGE LIST MAY BEsUsED IN


PREFERENCE TO A SMALLER ONE.
Many advertisers. in making selection of newspapers
cover the territory lists proba
bly, select fifty papers where hundred
fifty selected the advertiser bc well posted and
take bu. one In pace) will be found that
ahs them list; and when
ser his advertisement month hundred for
little money as he would to pay obtain the fifty So
lected we think no objection be larger list
THE POSITION OCCUPIED BY OUR ADVERTISE


MENTs.


Next to having good paper the importance of
good position IT, cSal. 9.s are secure for
our customers preference this respect advertise
men. being guaranteed position the inside. to
column Of readi matter heading of "New Adver.
tissments" which the attention, and think
desirable as the special column. always
printed copy up with care obtain better style and
general appearance other
paper.


HOW THE IMPORTANT ADVANTAGES WE CLAIM


ARE OBTAINED.


This simply by applying the old sys.em Of yearly
tracts large ordinary weekly paper of
age circulation the habit of charging say % for
lines month"; for sioo will sell column Of G4ones
whole year. with the privilege of changing the matter
monthly, thus making the Of 10 the column
onsourh regular charge On higher
priced papers the proportion remains nearly the
explains the whole mystery. We yearly contracts
with many hundred papers for space with the privilege
monthly changes. We take the Of filling the space
do ill IT, and h consequently plain ths. execute
orders for advertising usual charges


HOW THE PAPERS ARE SELECTED.
These papers selected from the Religious Agricultural
Literary, Political Local. Family and Business newspaper.
country rule being but one in each town
or city, and that the one which, all things considered is
likely be Of advertiser in proportion to
the price paid In places daily issued we give Il
the best calculated TO reach the business COM
-.rr,- .ra I'll H.. forna - =.