Year: 1859

The subloined article from the Shasta
Courier, was intended for home application,
but the remarks apply with the same force
to every county in which a newspaper is
printed. The Courier says:


"The following remarks, written by an in
telligent gentleman of this place, are upon a
subject in which we are personally interested,
certainly, but not to the extent Of any other
business man in the county. The business
manor head of a family--who neglects to
avail himself of the benefits resulting from
support Of his county paper is greater
loser by such negligence than is the proprie-
tors of such paper"


Having been engaged some time in doing
business in Shasta, with measurable success
fulness, | wish to call the attention Of the
citizens of this county, and especially those
who are not doing a prosperous business, to
the use and benefit of advertising in county
papers.


County papers are of much more utility
than people generally imagine.


They very materially aid in directing pub
lie attention 70 matters in which every citi-
zen OF the county is more or less interested


They contribute, in variety Of ways, to
the formation of public opinion, and the
discussion Of questions of local interest.


They aid in giving character, intelligence
and prosperity to the county in which they
are published.


They stimulate a taste for reading, and
disseminate, in the course of one year, Il vast
amount OF useful information, much of which
would not reach portion of the readers
through amy other channel.


They are Of essential use in family in
fostering taste for reading among children.
In this respect they enjoy an advantage over
papers published at Distance because many
Of their items are of local interest, and ma
turaly attract chid's attention.


They are of essential service in publishing
various items of local intelligence in which
the citizens are more or less interested, hut
of which many would remain uninformed,
were it not tor these papers


Their advertising columns are particularly
attractive to a class Of readers. 1t is a fact
which | think NO good business man will
deny, that advertising,n the end, pays more
than it costs. If a person has goods wares
or merchandise, which he wishes to dispose
of in no way can he more successfully bring
them before the public than by advertising
them in the newspapers. Many business
has been increased ten fold and many a man
has realized an immense fortune by pursuing
Il judicous system Of advertising. Good
business men understand thi hence it will
most always be found that those men who
are doing the largest and most profitable
business are generally the most liberal Gus
toners in the printers ink. The very men
who are doing the largest business are the
best patrons of newspapers, and are never
heard to grumbo at the expense which is
thus incurred.


When We see men who are engaged in
loafng about from this to that place, doefully
complaining that business is dull, and that
they can find nothing to do, and wondering
why they are not so successful in getting
trade as their neighbors, it is often the case
that they have never let the world know
where they are, what they are doing. or what
inducements they have to offer. 1t is sheer
nonsense to say that advertisements in news
papers are never read. The truth is, that
perhaps 60 part Of the paper is more thor
oughly scanned than the advertisements.