Year: 1865

We Lave on two or three occasions, when
provoked by the Misrepresentation OF Inc
Herald, directed the attention Of the advertising
public to the character Of the circulation OF that
paper Take away from it the patronage OF that
class who live by vice. and whose gains, whether
large or small, are used in the indulgence
of their own evil passions, or panderng
to those of others, and take from it also the
patronage OF that class who are yerypoor swell
US very Vicious and who have nothngtO spend
except upon the bare necessGries Of life and the
lowest and cheapest indulgences, and the little
circulation that would then be left to The Herald
would be much the smallest. Of any daily
paper in this city. business men have always,
to some extent, known this to be the fact, and
it is therefore that The Herald has had, as it
ought to have, monopoly only Of that sort of
advertising which no respectable journal would
accept. The vile instinctively know their kind,
and the profigat who wishes to make an ap-
pointment with his victim, the keeper of the
brothel who desires TO advertise her den, the
abortionist who must make known his or her
place of business, the fortune-telers who would
lure silly girls into their nets, the keepers OF
cock.pits, the proprietors of fighting dogs, all
whose customers are among the vicious and the
brutal, know that The Herald goes to the
class they want to reach. AS occasional Gus
toners they can afford to pay high
prices, especially as they have no
other organ; but in a gieat city like this the
aggregate of such custom is large, and The
Herald rcapS a large harvest. 1t is only sur
prising that all respectable people have not
lorg ago, understood that they were throwing
away their money when advertising, in that
paper, q business which other respectable people
want to know about, or any OF those
articles of comfort or luxury TO which
that class is accustomed and which they want
TO know where they can buy. That it has not
been so universally understood is because the
public has heedlessly permitted itself to be mis-
| led by the continuous and shameless boasts of
The Herald Of its circulation and the amount Of
its advertising, tho character Of which il has
rarely seemed to other journals worth While to
expose It's success is an evidence of how much
sic well stuck to" will DO.


We allude to the matter now because OF a
determination come to three days ago by the
Theatrical Managers Of this city. No class has
permitted itself to be so imposed upon as this for
many years past The coarse and unscrupulous
abuse OF Tie Herald of any rccalcitrant men,
Der % a profession SO entirely dependent on
popular favor, has made them all dread the
assumed influence Of that paper, and none
Of them--till Mr.. Maretzck quite recently-has
yenturcd to put it to tho teSt. The
success of his experiment seems to have opened
the oycs of his brother manager. Notwi:h-
standing the opera was not advertised in Inc
MraH except by the most indecent editorial
abuse of The company engaged, no Operatic
season ever opened with greater brilliarey, the
public in the most marked manner giving its
appreciation of the removal Of its one only stig'
ma-tbat it was On amusement which xhe Htr'
aid had hitherto commended. All "e
thcaters in town have now followed
this notable example. Making common cause
against common foe, whom they had caTeiessiy
permitted to establish Oh influence over them to
which Il had no title they recognize the iac'
that Il is of no sort of consequence what in'
Herald NAV ssy or do, as its circulation is SO small
among tho GLASS to whose pleasure and amuso