Year: 1869

The greater part of the jewellers OF the United
States keep waltham Watches. and cordially re-
commend them to their customers, Notwithstanding
tne iact that less profit is made on these watches
'nan on any Others generally sold by the trade he
reason OF this is that the reputation of the Walham
"an Ienders 1t an easy sale, and the result s that
aitnougn the dealer does not make as much money
on eacn Individual watch as he may on the sale Of
other watches, he is still the gamer through larger
and liveher sales There are some, however. among
the trade, who do not give the waltham Watch that
hearty support which it deserves. This portion of
the trade fancy there is more money to be made bv
dealing in watches about which the public are e
nOIant and in which there is less competition, and
are content to mako an occasional sale o. such
watches at large profit 1t is this class of dealers
who, when asked 1out the Waltham Watches. use
that kind Of language which leads the customer f.
nay to buy just such watch as is the most profit
able for the dealer to SELL


for tne information oil persons about to buy a
watcn' and who may be unfavorably affected by the
represehtauons OF those unfriendly to our Watches
we call attention to the following suggestions:


since inc manufacture of watches was initiated
at Waltham, the Company have made and sold
about 100000 watches In every town and v;llays of
the country some wearer of Waltham Watch NAV
be found Let the party about to buy ask this own
er OF an American Watch this question::


HAS YOUR WATCH GIVEN YOU SATISFAc-
TION? We are not afraid to advise those wishing
to buy a watch to guide themselves by the an
swer. Being satisfied to the quality of the watch
the buyer has now only to satisfy himself that the
waltham Watches are THE CHEAPEST as well al
the best, On this head we have few words to say
tits well known fact in manufacturing, that thu





establishment the smaller will be the cost of eacl


individual article. Keeping this in view our policy
has always been to sell our products at the loves
possible price in order to large sales and thus
enable us to manufacture watches at minim um
cost. We believe in small profits and q
large business. This policy we have successfully
carried out, and the result is, that to-day manu-
faeture twice many watches as all the other fac-
tories in the United States put together. We can
therefore, afford to sell cheaper than they
do, and actually do sell Twenty-Five pen
cent. cheaper than they do, quality fer
qaulity.


We would further remark that in Increasing oul
production we have constantly improved its Quail
ity and its Variety. We have had the refusal Of
nearly all inventions intended to improve time.
pieces, and have adopted all those and those only
which have proved to be really valuable. We hav,
retained in our employment every head of a depart
ment we have ever had, whose services were of any
importance to the Company, and our present corp


Of designers and master mechanics cannot be equal
| ed in this or any other country. In addition +


this make gold and silver cases. not only for on
own movements, but for those of other factories
| ours being the only establishment that turns ou
| watches complete in every respect


As these Watches are for sale by the trade gener
| ally throughout the United States and at a reta
profit, made most reasonable by competition, tn
company invariably decline orders OF retail char