Year: 1869

The greater part of the jewellers OF the Omitted
States keep Watham Watches and cordially re-
commend them to their customers, Notwithstanding
the fact that less profit is made on these watches
than on any others generally sold by the trade. he
reason OF this is, that the reputation of the Waham
watch renders 1t an easy sale, and the result s that
although the dealer does not make as much money
on each individual watch as he may on the sale Of
other watches, he is still the gamer through larger
and liveier sales. There are some, however, among
the trade, who do not give the Waltham Watch that
hearty support which it deserves. This portion of
the trade fancy there is more money to be made by
dealing in watches about which the public are ig-
norant, and in which there is less CO mpetton and
are content to make an occasional sale o. such
watches at large profit 1t is this class of dealers
who, when asked about the Waltham Watches use
that kind of language which leads the customer f.
nally to buy just such watch is the most profit
able for the dealer to SELL


For the information of persons about to buy
watch, and who may be unfavorably affected by the
representations of those unfriendy to our Watches
we call attention to the following suggestions:
Since the manufacture of watches was initiated
at Waltham, the Company have made and sold.
about 100000 watches. In every town and village of
| the country some wearer of Waltham Watch may
be found. Let the party about to buy ask this own
| er OF an American Watch this question:
HAS YOUR WATCH GIVEN YOU SATISFAC-
TION? We are not afraid to advise those wishing
/ to buy watch to guide themselves by the an
swer. Being satisfied to the quality of the WATCH
the buyer has now only to satisfy himself that the
Waltham Watches are THE CHEAPEST as well as
the best On this head we have few words to say:
tits well known fact in manufacturing, that the
greater the number of articles manufactured by one
establishment the smaller will be the cost of each
individual article Keeping this in view, our policy
has always been to sell our products at the lowest
possible price in order to secure large sales and thus
enable us to manufacture watches at a minim
| cost. We believe i'm small profits and a
large business. This policy we have successfully
carried out, and the result is that to-day manu-
faeture twice as many watches all the other FAC
tories in the United States put together. We can


therefore, afford TO sell cheaper than they
do, and actually do sell Twenfy-6ve e per
cent. cheaper than they do, quality for
| qaulity.


We would further remark that in increasing our
production we have constantly improved its Quail
| ity and its Variety. We have had the refusal of
nearly all inventions intended to improve time
pieces, and have adopted all those and those only,


which have proved to be really valuable. We have
retained in our employment every head of depart


ment "e nave ever nau, whose services were OF any


Importance to the Company, and our present corps
of designers and master mechanics cannot be equal


ed in this or any other country. In addition to


this we make gold and silver cases. only for our
| own movements, but for those of other factories,
ours being the only establishment that turns out
| watches complete in every respect.


As these Watches for sale by the trade gener-
ally throughout the United States, and at retail
| profit, made most reasonable by competition, the
company invariably decline orders OF retail char
| acter.


ROBBINS d. APPLETON,
General Agents,
| sNmar23eod&wIm 1S2, Broadway, N. ";