Year: 1869

The greater part of the jewellers of the United
States keep Waltham Watches, and cordially re-
commend them to their customers, Notwithstanding
the fact that less profit is made these watches
than on any others generally sold by tbe trade The
reason of this is that the reputation of the Waltham
Watch renders it easy sale and the result s that
although the dealer does not make as much money
on each individual watch as he may on the sale of
other watches, he is still the gamer through larger
and livelier sales. There some, however, among
the trade, who do not give the Waltham Watch that
hearty support which it deserves. This portion of
the trade fancy there is more money to be made by
dealing in watches about which the public are ig-
noTant and in which there is less competition and
are content to make an occasional sale o. such
watches at large profit 1t is this class of dealers
who, when asked about the Waltham Watches. use
that kind of language which leads the customer f.
naly to buy just such watch as is the most profit
able for the dealer to sell.


For the information OF persons about to buy
watch, and who may be unfavorably affected by the
representations of those unlriendy to our Watches
we call attention to the following suggestions


Since The manufacture of watches was initiated
at Waltham, the Company have made and sold
about 100000 watches. In every town and village of
the country some wearer of Waltham Watch may
be found Let the party about to buy ask this own
er OF an American Watch this question:


HAS YOUR WATCH GIVEN YOU SATISFAC-
TION? We are not afraid to advise those wishing
to buy watch to guide themselves by the an
swer Being satisfied as to the quality of the WATCH
the buyer has now only to satisfy himself that the
Waltham Watches are THE CHEAPEST as well as
the best. On this head we have few words to say:


tits well known fact in manufacturing, that the
greater the number of articles manufactured by one
fha oil ho fha af
individual article. Keeping this in view, our policy
has always been to sell products at the lowest
possible price in order to large saes and thus
enable us to manufacture watches at minimum
cost. We believe in small profits and n
large business. This policy we have successfully
carried out, and the result is, that to-day
faeture twice many watches all the other fac
tories in the United States put together. We cam.
therefore, afford 10 sell cheaper than they
do, and actually do sell Twenty-Five per
cent. cheaper than they do, quality for
qualify.


We would further remark that in increasing our
production we have constantly improved its Quail
ity and its Variety. We have had the refusal of
nearly all Inventions intended to improve time-
pieces and have adopted all those and those only,
which have proved to be really valuable. We have
retained in our employment every head of depart
ment we have ever had, whose services were of any
Importance to the Company, and our present corps
of designers and master mechanics cannot be equal
ed in this or any other country. In addition to
this we make gold and silver cases, not only for
own movements, but for those of other factories,
ours being the only establishment that turns out
watches complete in every respect


As these Watches are for sale by the trade gener-
ally throughout the United States, and at a retail
profit, made most reasonable by competition, the
company invariably decline orders OF retail char
acter.


ROBBINS Do APPLETON,
General Agents,
sNmar23eod&w1m 1S2, Broadway, w.