Year: 1869

The greater part of the jewellers of the United
Stat keep Waltham Watches, and cordially re-
comme., !, EN- to their customers, notwithstanding
the fact that less profit is made on these watches
than on any others generally sold by the trade The
OF this is that the reputation of the Watham
Watch renders it an easy SALE and the result sthat,
although the dealer does not make as much money
on each individual watch as he may on the sale OF
other Watches he is still the gamer through larger
and lvelier sales. There some, however, among
the trade, who do not give the Waltham Watch that
hearty support which it deserves. This portion OF
the trade tancv there is more money to be made by
dealing in watches about which the public are ig-
norant, aud in which there is less competition and
content to make occasional sale of such
watches at large profit. 1t is this class ofdeal-
ers who, when asked about Waltham Watches, use
that kind of language which leads the customer f.
nally to buy just such watch is the most profit
able for the dealer to sell.


For the Imagination of persons abont to buy q
watch, and who may be unfavorably affected by the
representations of those unfriendly to our watche
we call attention to the following suggestions


Since the manufacture of watches was initiated at
Waltham, the Company have made and sold about
100000 watches In every town and village OF the
country some wearer of Waltham Watch may be
found. Let the party about to buy ask this owner
OF an American Watch this question:


HAS YOUR WATCH GIVEN YOU SATISFAC-
TION? We are not afraid to advise those wishing
to buy watch to guide themselves by the answer
Being satisfied as to the quality of the watch, the
buyer has now only to satisfy himself that the
Waltham Watches are THE CHEAPEST as well
as the best. On this head we have few words to
say:


Itis a well known fact in manufacturing, that the
greater the number of articles manufactured by one
establishment, the smaller will be the cost of each
individual article. Keeping this in view. our policy
has alway been to sell our products at the lowest
possible price in order to secure large sales, and
thus enable us to manufacture watches at q mini
mum cost. We believe i'm small profits and
n large business. This policy we have success
uly carried out, and the result is, that to-day
manufacture twice many watches as all the other
factories in the United States put together. We
can, therefore, aHsrd'to sell cheaper than
they do, and actually do sell Twenty-Five
per cent. cheaper than they do, quality for
qualify.


We would further remark that in increasing our
ductions ehave constantly improved itsQualty and
its variety. We have had the refusal of nearly all in
ventons intended to improve time pieces and have
adopted all those and those only which have proved
to be really valuable. We have retained in our en-
ployment every head of department. we have ever
had, whose services were of any Importance to the
company, and our present corps OF designers and
master mechanics cannot be equaled in this or any
other country. In addition to this we make gold
and silver cases, not only for our own movements,
but for those of other factories being the only
establishment thatturns out watches complete in
every respect.


As these Watches are tor sale by the trade gener-
erallp throughoutthe United States and at retail
profit made: most reasonable by competition, the
company invariably decline orders of retail char
ccter,


Robbins Sc Appleton,
General Agents,
ksNfeseod&w1m 1s2 Broadway, N. ".