Year: 1867

From every section of the country come testimo-
mails of the advantages derived from well-regula-
ted system of advertising A surer or safer invest
ment for business men cannot well be imagined.
they become "known and read of all men, " and
reap an abundant harvest from the seed thus sown.
There can be no doubt of the fact; patrons declare
lit; newspapers assert it, and experience conclusive
ly proves it. Here are few cases gathered from
various sources illustrating this point.


The Adams New York; Visitor speaks of
eminent Bostnnian who raeardAd ON advertisement
in newspaper as personal invitation to call, and
said: "While sometimes hesitate about enter
ing store, the proprietors of which have not thus
sent their card to my residence, always feel GER
tain of a cordial welcome from the members Of an
advertising firm"


The same paper adds: ''There is in this re.
mark an assurance Of one Of the many results OF
advertising. The trader agd his calling become ne
connected in the mind of the public with his mer,
chandise. 1t may not be the very day an adver-
tisement appears that it bears its fruit weeks OF
months may eapse, and then when the want ari-
ses, the article to be obtained Immediately suggests
the advertiser This is the effect ofgenera adver-
tising when persstently followed. A special class
of advertising, where some novelty is announced,
| is more immediate.


"a shrewed business man once advertised a tri.
fling article in manner which could scarcely prove
remunerative. His neighbors expressed their re,
gret at his folly, but he appeared eontented.-
Though his gross sales of the article did not cover
the cost of his advertising he attracted new class
of people to his store, and his shrewdness paid
him in very short time, for new eyes saw what
he had to offer, in addition to the speciality adver
tised, and new purses came under contribution to
him"


In Portland, Maine, we learn from the Argus,
trade was never before more active. 1.-The hotels
are thronged with visitors, and merchants are kept
busy from morning until night in supplying the
wants of their numerous customers. Ihe great
secret of success which crowns the efforts Of SO
many of the shrewd business men, is their hberal-
ty in advertising.


The Indianola (Ind.) Visitor relates this Incl
dent: "In 1861, young man was employed In
this place as clerk in a house, at the moderate
sum of 81 per week. In the fall of 1862 he went
into a small business on his own hook In 1869
he formed copartnership with his brother. When
the senior of this firm threw his little bark on the
sea of public trade, we suggested to him how to
advertise. He took our advice followed it strict
" to the letter. using more printer ink than al
the business firms of Indianola combined. The
result of our advice together with the honesty in
tegrty and go-ahead-ativeness Of this firm, has
given them competency and foot-hold among the
people of Warren that will tell big in after years
A Western cotemparary says: advertising is
to the trader what ploughing is to the farmer;
There would be some natural production If the sod
of the earth was never broken, and it would hold
about the same relation to the production of well
cultivated garden that the profits Of unadvertised
trade do to the advertised"


Another declares that, Nowadays nobody but
the slowest driedup old fossils ever question the
advantage of advertising. One might with as
and ears. The style and extent Of business man $
advertising is sure test of his energy and capaci-
ty the quantity and quality Of his stock, and the
amount of business he transacts "


Prentice, ofthe Louisville Journal, tenders his
advice to the public: "Never buy goods of those
who don't advertise. They sell 50 little that they
have to sell dear."


The Brandon wis., Times grows facetious on
the subject and vents itself as follows: ''Does it
pay to advertiser Our experience teaches us that
it does. A week ago we advertised for boy to
learn the printer trade Imagine our surprise u
on Monday morning, on finding at our domicile an
applicant weighing just eight pounds and halt
We would not guarantee to all such returns by pa
ronzing the printer but this is one instance where
it was success. . :.


SAYS the Delaware Republican, ''We believe it
is rule, with scarcely an exception, that in every
community the merchants who % advertise ARE Ss most
who Ieep the best stock of goods and sell cheap
est"


The following comes from New York . paper ::
for a business man to keep before the people. If
he expects to succeed in trade, fair statement Of
what he is doing, and will do, is necessary for him
this statement, and does do it in some way if he
sells anything


People are quite apt to go where their attention
is called, and if they find things represented they
will purchase there in preference to spending their
time seeking elsewhere. Those whose patronage
and influence are of the greatest value never spend
too much time in looking up thing. They have
learned that time is money, and that without time
in this world money is worthless. It is conclusive
that there is merit well as profit in advertising
honestly and fairly, in telling people what and how
you will do, and then doing it. Those who are
willing to trade strictly upon principle can circulate
an advertisement throughout an entire community