texts: Which of the steps are you focusing on in brandgrowth Awareness , understanding , acceptance , or loyalty ?
labels: We're working on different steps in different areas.For example , our Colbert line is thriving in American markets , we've already reached the loyalty stage.In Asia , however , it's a different story.Most people haven't even heard of Colbert , so we're working on awareness through a lot of product launches and related activities .