texts: According to the report , our Boston crowd is quite different make-up from our Chicago folks . Our Boston consumers are mostly from mid-level to upper-class income levels , university or postgraduates , married no children , white collar ... You know the kind . Chicago on the other hand is mostly mid to low income levels , single parent homes , blue collar ... I think we're talking about two totally different target groups .
labels: I have no idea there was that great of deviation between the two venues ... To make our products sell , we have to take the target audience into account .