YOU COULD EITHER YOU COULD HAVE IT IF YOU HAVE A IN PLASTIC RATHER THAN RUBBER THEN THAT WOULD UH ENABLE YOU TO GET YOU COULD KEEP KINETIC THEN YOU COULD KEEP YOUR SAMPLE SENSOR AND YOU'D BE LOOKING TO TAKE OUT POINT TWO SO YOU COULD UH FIDDLE THAT DOWN YOUR SPECIAL FORM AT THE BOTTOM OR YOUR SPECIAL COLOUR AT THE BOTTOM AND THAT WOULD ENABLE YOU TO TO DO IT OKAY SO IT SAYS IF WE MAKE A SLIGHTLY MORE FANCY THEN WE LOSE POINTS INNOVATION AND IF WE MAKE IT MORE INNOVATIVE INNOVATIVE THEN WE LOSE POINTS ON IT BEING FANCY SO SO I THINK WE NEED TO THINK ABOUT FINANCE AFTER WE'VE SORT OF EVALUATED THAT DESIGN I DON'T KNOW WHETHER WE'RE DOING IT IN THE WRONG ORDER OR SOMETHING OR WELL OKAY BUT WELL I SUPPOSE IT'S RUBBER AS IT IS ISN'T IT IT'S RUBBER AS IT IS YES SO I MEAN DOES THIS NEED TO GO UP A BIT OR SOMETHING 'CAUSE WE'VE GOT BOTH THE BOTH THE UM WE GOT WE'VE WE'VE GOT THIRTEEN POINT SEVEN AND WE'VE GOT IT IN AT THE MOMENT AND IF AND BASICALLY WE'RE GOING TO REDUCE DOWN FROM THAT BUT THE CURRENT ONE YOU'D SAY WOULD BE FANCY WOULD BE TOO YEAH YEAH YEAH UM FOR FOR INNOVATION SO WE'VE GOT THE SPEECH THE SPEECH THING AND I WOULD'VE SAID ABOUT A TWO AS WELL DO YOU RECKON A TWO I'D BE HAPPY WITH A TWO OH TWO AND THE NEXT ONE IS I'LL HAVE TO GET IT BACK UP NOW THE NEXT ON WELL I CAN JUST SING ABOUT EASY TO USE I WOULD'VE SAID YES I WOULD GO FOR A ONE ON THAT AT THIS POINT IN TIME YEAH OKAY UM INCORPORATES ELEMENTS OF FASHION TO ATTRACT BUYER WELL YEAH IT CERTAINLY HAS SOME YEAH IT'S GOT THE CHERRY AND THE SPONGINESS YEP SAY ABOUT A THREE MAYBE I DON'T KNOW MAYBE TWO UM I THINK WE'RE GONNA HAVE TO LOSE SOME OF THESE BUT THE MOMENT AS IT STANDS IT'S UM THE PRODUCT IS A RECOGNISABLE REAL R UH REACTION PRODUCT UH THE SENSOR USING ALL OF ITS ALL OF ITS PRODUCTS ALL OF ITS BUTTONS AND IT'S GOT A FAIRLY BIG LABEL ON THE BOTTOM SAYING YEAH THAT'S A BIT ROUGH AT THE MINUTE SO THIS IS ABOUT SORT OF THE CORPORATE IMAGE OF LIKE NEW SORT OF SLEEK TECHNOLOGY AND ALL THAT SORT OF THING AS WELL AS HAVING THE LOGO ON AND ALL THAT SO SORT OF IS IT SORT OF A RECOGNISABLE PRODUCT DOES IT FIT IN WITH OUR OTHER OTHER PRODUCTS WHICH UH ARE SORT OF COFFEE MAKERS AND SPACECRAFT UH WELL IT'S GOT THE SAME UM SPEECH FEATURE AS THE COFFEE MACHINE ALSO IT'S KIND OF SPONGY RUBBERINESS IS MAYBE BIT MORE KINDA COMFORTABLE THAN KINDA SLEEK AND NEW AGE UM IT DEPENDS WHICH WAY YOU LOOK AT IT OKAY SO WE'RE GOING FOR A MAYBE A KIND OF THREE UH D TWO OR THREE WELL THE LOGO WOULD BE MORE UM RECOGNISABLE ON THE ACTUAL THING IT'S JUST THAT THE PEN WOULDN'T REALLY WRITE ON THAT PAPER BUT UM YEAH I THINK THE LOGO WOULD DEFINITELY BE RECOGNISABLE AND IT DOES HAVE ATTRIBUTES THAT OTHER PRODUCTS DO TWO AYE GO FOR IT RIGHT OKAY TWO RIGHT COME ON THAT'S THAT DECIDED RIGHT SO RIGHT SO WE'RE NOW ON TO CHANGING IT TO GET IT TO FIT IN WITH THE BUDGET REQUIREMENTS AND THEN WHAT DOES WHAT DO ALL THEM NUMBERS MEAN THEN DO WE ADD THEM UP AND RATE OR ANYTHING ABOUT A TWO TWO ONE POINT EIGHT ISN'T IT OR SOMETHING I THINK ANYWAY SO YEAH PRETTY CLOSE TO A TWO YEAH SO IT'S SO IT'S I MEAN IT'S PRETTY GOOD AT THE MOMENT BUT IT'S GONNA GET WORSE ISN'T IT BUT WE'VE GOTTA TRY AND MAKE SURE IT DOESN'T GET TOO BAD YES YEAH WELL YOU CAN LOSE ONE POINT TWO AND STILL MEET THE REQUIREMENTS OKAY WELL I PUT IT BACK ON I'M NOT SURE WE'LL PROBABLY HAVE TO RE RATE IT YES I WOULD'VE THOUGHT SO YEAH YEAH WE'LL MAKE THE ADJUSTMENTS AND THEN SEE HOW ARE RATES ARE GOING OKAY SO WHAT WAS IT CONTROL UH F. EIGHT WASN'T IT IT'S COME ON ALREADY OH HOW KIND RIGHT OKAY SO YOU CAN SEE THERE THAT THE IF YOU WANT TO KEEP KINETIC RIGHT YOU'VE GOT A CHOICE THERE OF GOING DOWN TO BATTERY WHICH WOULD SAVE YOU ONE YOU'VE GOT THE SAMPLE SENSOR AND AND SAMPLE SPEAKER WHICH IS YOUR BIG ITEM OH ACTUALLY WE JUST HAVE A PLASTIC CASE THEN WE LOSE TWO POINTS WHICH GETS US UM MM WHICH GETS YOU YES YEAH I THINK THAT'D BE FINE BECAUSE THAT WAS JUST A TREND AND WE DO HAVE RUBBER BUTTONS ANYWAY YEAH DIFFERENT DIFFERENT COLOURS YEAH YEAH I WAS I WAS THINKING THAT BECAUSE MAYBE MAYBE THE SORT OF RUBBER CASE IS A BIT LESS IN SORT OF THE CORPORATE IDENTITY THAN THE SORT OF YOU KNOW SLEEKER PLASTIC CASE UM OKAY SO SO WE'D LOSE A LITTLE BIT ON THE MAYBE KIND OF LOSE A LITTLE BIT ON THE FASHION YEAH BUT YEP AND THEN UM DO WE ACTUALLY HAVE DO WE JUST HAVE ONE SPECIAL UH SPECIAL FORMS DOWN HERE WELL UH W UH THERE WAS DEBATE AS TO HOW YOU WOULD COUNT THEM YOU GOT SPECIAL COLOUR WELL ORIGINALLY I WAS ASSUMING WE HAD THE RED APPLE AND THEREFORE THAT WAS THE SPECIAL COLOUR YEAH I THINK WE SHOULD JUST IMAGINE WHITE BUTTONS YEAH WELL WE'VE GOT SPECIAL FORM NOW THAT WOULD BE ONE BUTTON AND THE QUESTION WAS WAS THAT ALL BUTTONS OR IS THAT JUST ONE BUTTON 'CAUSE OUR PLAN REALLY WAS TO HAVE ONE BUTTON ONLY WITH A SPECIAL SO SO NO MATTER HOW YOU LOOK AT THAT THAT WOULD BE THE SAME THE OTHER THING WOULD THEN BE SPECIAL MATERIAL RUBBER WOOD TITANIUM I THINK MAYBE THE SPECIAL COLOUR WE'VE GOT THREE NOW JUST BECAUSE THE VOLUME BUTTONS ARE DIFFERENT I GUESS WE'D HAVE THE ONES WHICH ARE BLUE AT THE MOMENT WOULD WOULD JUST BE THE STANDARD COLOUR YEAH WHICH I THINK WE SHOULD YEAH THEY'LL STILL BE FINE FOR THE FOR THE PRICE ONE ORIGINAL COLOUR AND THEN SORT OF TWO SUPPLEMENTS I THINK MAYBE OKAY UH THAT'S PROBABLY IT OKAY THE ONE COLOUR'S GONNA BE MOULDED OUT OF A PIECE OF PLAS UH OF RUBBER ISN'T IT YEAH I WOULD AGREE WITH THAT I THINK SO SPECIAL COLOURS TWO RIGHT THE REST ARE ALL STANDARD ALTHOUGH YOU COULD ARGUE THAT SHOULD MAYBE BE YOU WERE MAKING THESE BUTTONS DOWN THE BOTTOM I WAS PRESUMING BIGGER THAN THE OTHER ONES OR WERE YOU WAS THAT THE IDEA YEAH THE VOLUME ONES SHOULD STAND OUT A BIT YEAH THAT UH-HUH I WOULD HAVE THOUGHT THAT'S PROBABLY ABOUT R WELL OKAY SO THA SO I THINK THAT SHOULD STILL BE OKAY YEAH THAT'S TWELVE POINT THREE SO WE'RE STILL WITHIN BUDGET ON THAT UM