OKAY HI TEAM HOPE YOU HAD A GOOD LUNCH OKAY WE'RE BACK FOR THE CONCEPTUAL DESIGN MEETING UM LET'S GET STARTED 'KAY HERE IS THE AGENDA FOR TODAY'S MEETING UM WE'RE GONNA OPEN IT AND I'M GONNA KEEP THE MINUTES AS PROJECT MANAGER WE'RE GONNA HAVE THREE PRESENTATIONS ONE FROM EACH OF YOU AGAIN AND THEN WE ARE GOING TO COME TO DECISION ON THE REMOTE CONTROL CONCEPTS AND THEN WE'RE GONNA CLOSE IT UP AND WE HAVE FORTY MINUTES AGAIN 'KAY AND JUST TO REITERATE UM AFTER THIS MEETING THE TEAM WILL REACH A DECISION ON THE CONCEPTS OF THE REMOTE CONTROL OKAY LET'S GO AHEAD AND START OFF WITH YOUR PRESENTATIONS WHO WOULD LIKE TO GO FIRST JUST TRYING TO MOVE MINE RIGHT NOW OKAY UM COURTNEY WOULD YOU MIND STARTING US OFF OKAY TREND WATCHING YEAH 'KAY OKAY SO TREND WATCHING UH SINCE WE DO PUT THE FASHION IN ELECTRONICS IT IS KIND OF IMPORTANT HOW OUR PRODUCT LOOKS SO I GUESS WE CAN GO AHEAD AND GO TO THE NEXT SO WHAT THEY WANT RIGHT NOW CUSTOMERS WANT FANCY VERSUS FUNCTIONAL UM BASICALLY ABOUT FIFTY EIGHT PERCENT OF WHAT THEY LIKE OF THE PRODUCT THAT THEY WANT DESCRIBING LIKE THE IN ORDER OF HOW MUCH THEY WANT FIFTY EIGHT PER CENT OF THE DECISION OF WHAT IT SHOULD LOOK LIKE FANCY VERSUS FUNCTIONAL AND THEN IT HAS TO ALSO BE TECHNOLOGICALLY INNOVATIVE AND YET EASY TO USE SO THE CUSTOMER BASICALLY IS CONFUSED THEY DON'T KNOW EXACTLY WHAT THEY WANT THEY WANT US TO TELL THEM YES EXACTLY SO WE CAN GO TO NEXT OKAY SO IN MILAN AND PARIS RECENTLY THE TRENDS HAVE BEEN SHOWING THAT CLOTHING SHOES AND FURNITURE ARE BASICALLY JUST COVERED WITH FRUITS AND VEGETABLE PATTERNS SO I DON'T KNOW IF WE WANT TO GO WITH THAT UM AND ALSO THE SPONGY FEEL IS IN IN CONTRAST TO LAST YEAR I DON'T KNOW REALLY I MEAN I GUESS THE SPONGY COULD RELATE TO THE BUTTONS IF WE WANT TO RATHER THAN LIKE A HARD CLICKY BUTTON THAT YOU FIND ON LIKE SOME MOBILES AND STUFF YOU'D WANT LIKE A SOFTER TOUCH I MEAN DO YOU GUYS KNOW WHAT I MEAN YEAH UM BUT AS FOR THE FRUITS AND VEGETABLE PATTERNS I DON'T KNOW IF WE REALLY WANT TO GO WITH THAT BECAUSE IT IS JUST A TREND AND OUR PRODUCT WE WANT TO STAY AROUND FOR MUCH LONGER THAN JUST A FEW MONTHS BECAUSE YEAH I MEAN THAT COULD JUST BE A SPRING THING RIGHT NOW I CAN ADDRESS SOME OF THAT ISSUE I THINK WITH UH MY PRESENTATION OKAY AWESOME UM SO DESIGN PREFERENCES UM WE NEED EASY TO READ LIKE LARGE BUTTONS CLEARLY LABELLED SO THAT I MEAN 'CAUSE WE TALKED ABOUT THAT BEING A PROBLEM UM AND THEN ALSO BUTTONS ILLUMINATING UPON TOUCH YOU SAID THAT IN YOUR DESIGN WITH THE BULB UM AND THAT COULD ALSO TIE IN WITH THE COLOUR SCHEME UH WE NEED THE REAL REACTION LOGO AND COLOUR SCHEME OBVIOUSLY THAT'S ONE OF OUR KEY GOALS WE WANNA PROMOTE OUR PRODUCT AND I WAS THINKING ABOUT DIFFERENT TYPES OF DESIGNS AND I CAME UP WITH SOMETHING ACTUALLY RIGHT HERE SO WHAT WE COULD DO IS SOMETHING LIKE AN OLD FASHIONED TELEPHONE LIKE THIS WHERE WE PUT THE BUTTONS AROUND LIKE WE'D PUT A BIG ON OFF BUTTON OR SOMETHING ELSE IN THE MIDDLE I MEAN IT COULD BE THE ARROWS OR WHATEVER FOR CHANNEL UP AND DOWN AND THEN PUT THE NUMBERS AROUND IN LIKE AN OLD FASHIONED DIAL SHAPE 'CAUSE THEN IT'LL APPEAL TO OLDER GENERATION AND LIKE SAID RETRO'S COOL SO IT'S CLASSICALLY RETRO SO I MEAN THAT'S JUST AN IDEA IF YOU GUYS LIKE IT AND YEP AND THAT'S IT OKAY GREAT GREAT PRESENTATION READY OKAY HANG ON SEE IF IT'S THERE WHICH ONE IS IT HANG ON INTERFACE CONCEPTS NO INTERFACE CONCEPTS NEW Y HANG ON 'KAY SORRY I I COPIED MINE BEFORE I SENT IT OVER OH OKAY SORRY HANG ON DON'T KNOW OH THERE WE GO OKAY OKAY UM LOOKING AT THE INTERFACE CONCEPT IT'S GONNA BE MOSTLY EXAMPLES OF POSSIBILITIES OF WHERE WE CAN GO WITH THIS UH IF YOU WANNA START THE NEXT SLIDE UM UH CAN'T REALLY SEE BUT THERE'S TWO POSSIBLE WAYS ON THE R LEFT IF YOU SEE ON TH ON THE SIDES OF OF THE REMOTE YOU HAVE THE SORT OF SCROLL DOWN SO YOU HAVE THAT OPTION RIGHT THERE AND THEN ALSO THERE'S THE IDEA OF THE BASE THAT'S SORT OF LIKE AN IDEA THERE AND THEN ON THE RIGHT WE HAVE WHAT'S REALLY BIG TREND RIGHT NOW IT'S THE IPOD IT'S BECOMING REALLY AND SO YOU HAVE THIS SORT OF VERY VERY SIMPLISTIC MENU SECTION UH WITH THE ROUND BUTTONS AND IT'S SORT OF LIKE YOU HAVE THE BOTH KIND OF TRENDY AND HIP BUT ALSO VERY SLEEK AND UM AND VERY SIMPLE BUT TECHNOLOGICALLY ADVANCED SO IF YOU WANTED TO DO THAT TH IF WE COULD FIND A WAY OF SORT OF LIKE USING THAT IDEA IN A REMOTE CONTROL THEN SORT OF LOOK INTO IT BUT ANYWAY NEXT UM THERE'S THE IDEA OF LIKE BEING ABLE TO DO IT BY FEEL AS WELL AS BY UM BY SIGHT YOU'D YOU KNOW YOU'RE IN THE DARK YOU DON'T WANNA BE LOOKING AT THE REMOTE CONTROL AND THE PICTURE PARTICULARLY IS POINTING OUT IF YOU LOOK AT THE TOP VOLUME BUTTON IT'S A V. AND SO YO YOU'RE KIND OF FEELING A V. LIKE VOLUME UP WHAT IT REALLY IS IS A V. AND WHAT IT YOU THINK IT IS IS DOWN BECAUSE THE DOWN ARROW AND SO IT'S LIKE A SORT OF A CRITICISM YOU'D PROBABLY TURN THAT O THE OTHER WAY UP UM BUT THEN YOU HAVE YOU COULD EITHER DO IT BY RAISED TYPE WHICH COULD BE YOU KNOW IFFY UM SORT OF OLD FASHIONED IN A WAY EITHER THAT OR JUST HAVE IT BY SHAPE FOR EXAMPLE YOU HAVE A SPECIFIC TRIANGULAR SHAPE THAT YOU KNOW YOU'RE LOOKING AT THE UP AND DOWN ARROW AND THEN THE ROUND ONES YOU SORT OF FEEL BY YOU KNOW THAT'S THE SECOND ONE DOWN THAT SORT OF THING SO IT'S SORT OF LOOKING INTO HOW WE WANTED T TO DO IT BY FEEL OKAY UM THIS IS SORT OF AN EXAMPLE OF GOING FOR A S CERTAIN DEMOGRAPHIC UM THIS IS PARTICULARLY GEARED TOWARDS CHILDREN UM IT'S VERY CUTE AND WE COULD PROBABLY CHANGE IT TO YELLOW BRIGHT YELLOW FOR LIKE A THE FOR THE COMPANY LOGO UM AND YOU HAVE THE SHAPES AND IT'S VERY SIMPLISTIC AND FRIENDLY LOOKING UM AND THEN THE OTHER THING THAT IT WOULD BE ABLE TO DO IS JUST TO PRO BE AB YOU PROGRAM CERTAIN CHANNELS THAT ONLY THESE CHILDREN WOULD WATCH SO IT'S LIKE THEY CH WATCH YOU KNOW THE C. BEEBIES OR SOMETHING LIKE THAT UH KEEP THEM AWAY FROM OTHER CHANNELS SO THAT'S LIKE ANOTHER AR UM I MEAN THESE ARE THREE EXAMPLES SORT OF LOOKING AT IT YOU HAVE THE WIDER SECTION FOR THE MAIN CONTROLS THERE UH YOU COULD SEE HOW MANY BUTTONS THERE ARE