AND UH YOU SEE THIS IS THE ONE WHERE YOU HAVE THE PROTECTION COVER MM MAYBE USEFUL FOR CHILDREN THEY MIGH YOU YOU THEY ONLY SEE THE BUTTONS OUTSIDE AND FOR ADULTS WH WHERE YOU HAVE MORE CONTROL YOU CAN SEE THE ONE INSIDE SO THE ADULTS MIGHT WANNA HAVE A KEY TO LOCK THAT TO PR SO CHILDREN WILL NOT TOUCH THE BUTTON INSIDE YEAH YEAH S A GOOD IDEA THE NEXT ONE SO THIS GUY THIS IS ANOTHER COMPANY THAT PROVIDES BIG BUTTONS AT I SEE THAT THAT IS USEFUL FOR OLD PEOPLE AND THEN YOU DON'T GET IT LOST BUT FOR OUR PRODUCT WE DON'T NEED A BIG ONE BECAUSE YOU HAVE VOICE RECOGNITION E EVENTUALLY WITH USE AND YOU CAN CALL YOUR REMOTE CONTROLLER IF YOU DON'T KNOW WHERE IT IS T. V. REMOTE CONTROLLER WHERE ARE YOU AND THEN HE WILL BEEPS AND TO SAY THAT I AM HERE FOR EXAMPLE IS IT POSSIBLE YEAH UH YEAH YEAH YEAH YEAH AND UH THIS IS ANOTHER ONE WHERE YOU CAN UH THE THE THE PART THAT'S A V. STANDING FOR THE VOLUME SO THERE'S A UP ARROW AND A DOWN ARROW BUT YOU THE SEE THAT IN THE V. THE V. APPEARS TO BE THE DOWN ARROW ON THE TOP ON THE TOP UP ARROW IF YOU UP ARROW THERE'S A V. LIKE AS AS IF IT'S TURNING DOWN SO IT'S CONFUSING INTERFACE SO I WANNA AVOID THIS KIND OF THING IN THE DESIGN AND HERE ARE IS UH HERE IS A S SHORT SUMMARY THAT I SUMMARY THAT I COMPILED AFTER THE FINDINGS I FOUND BIG BUTTONS ARE CONVENIENT VOICE RECOGNITION HELPS PUSH BUTTONS SCROLL BUTTONS SPINNING WHEELS CAN BE USED AS NAVIGATION TOOLS AND UH USER CUSTOMISABLE IS IMPORTANT AND FINALLY SIMPLICITY SIMPLICITY IS THE KEY YEAH SO WE HAVE MANY CONCEPTS THERE BUT WE HAVE TO CHOOSE LATER ON WHICH ONES ARE IMPORTANT TO BE USED AND BASICALLY UH YEAH MM-HMM YEAH MM BECAUSE UH ADDING WHEELS OR SCROLLS UH MAKES THE THING MORE COMPLICATED AND MORE EXPENSIVE ALSO SO YEAH THAT'S A GOOD IDEA TO HAVE A HELP BUTTON A HELP BUTTON SO YOU ARE DISPLAY ON THE SCREEN SO ON THE T. V. SCREEN SO JUST YOU PUSH THE BUTTON AND WE WILL OKAY SO THAT ELIMINATES ALL THE COMPLICATED DOCUMENTATION OKAY SO WI IF THE IF NO IN THE CASE WHERE THEY NEED HELP IN THE CASE WHERE THEY NEED HELP OKAY AND LET US SEE WHAT THE MARKET DEMANDS WE COULD JUST GO TO MY PRESENTATION IT'S JUST FOR USER CUSTOMIZABLE FOR KIDS OR OLD PEOPLE SO SO IT'S THE SAME SAME REMOTE WITH SOME CAN BE USED BY BOTH KIDS AND OLD PEOPLE WELL UH WHAT I S PROPOSE IS THAT UH YOU KNOW A REMOTE CONTROLLER I IT COULD BE A CUBE IS UH A SMALL DEVICE THAT UH LOOKS LIKE A CUBE AND MAYBE YOU CAN JUST CHANGE THE UM THE BUTTONS IF YOU CH TURN ONE SIDE YOU GET ONE ONE BUTTONS YOU TURN THE OTHER SIDE YOU GET THE OTHER BUTTONS SO FOR MAYBE NEW GENERATION PEOPLE WHO GET USED TO THE COMPUTER THEY WANT LOTS OF CONTROLS SMALL UH WELL SO LE LE LET'S SEE WHAT UH WHAT PEOPLE WANT SO WE JUST MADE AN MARKETING SURVEY OF WHAT PEOPLE NEED FROM OUR REMOTES AND HOW IT COULD BE SPECIAL FROM THE OTHER REMOTES AND WE GOT THE BEST ON THE RESPONSES FROM THE QUESTIONNAIRES UH WE ALSO HAVE SOME PRIZES FOR THE MOST CREATIVE SOLUTIONS AND WE FOUND THE FOLLOWING SOLUTIONS WHICH WE COULD WHICH WOULD BE HELPFUL FOR OUR DESIGN SO SEVENTY PERCENT OF THE USERS THEY FIND THEIR REMOTE CONTROLS VERY UGLY THEY DON'T FIND IT PLEASANT TO USE IN THE SIZE OR USAGE OR ANYTHING AND EIGHTY PERCENT OF THE PEOPLE THEY ARE ALWAYS L I MEAN THEY ARE WILLING TO SPEND MORE MONEY IF THE REMOTE CONTROL WOULD LOOK FANCY AND THE CURRENT REMOTE CONTROLS DO NOT MATCH WELL THE OPERATING BEHAVIOUR OF THE USER AND SEVENTY FIVE PERCENT OF THE USERS SAID THEY ZAP A LOT AND FIFTY PERCENT SAY THEY USE ONLY TEN PERCENT OF THE BUTTONS SO THE REST OF THE NINETY PERCENT OF THE BUTTONS THEY'RE NOT USED MOST OF THE TIMES SO THIS WERE THE FINDINGS WHICH WE FOUND AND ALSO THEY CITED FRUSTRATIONS WITH THE PRESENT REMOTE CONTROLS MOST OF FIFTY PERCENT OF THE TIME THE REMOTE CONTROLS ARE LOST SOMEWHERE IN THE ROOM AND PEOPLE ARE ALWAYS SEARCHING FOR THEM RATHER THAN WATCHING THE T. V. AND BY THE TIME THEY FOUND THE REMOTE CONTROL THE PROGRAM IS FINISHED SO THEY'RE FRUSTRATED A LOT AND UM IF THE REMOTE CONTROL IS TOO COMPLICATED IT TAKES MUCH TIME TO LEARN THE FUNCTIONALITY OF IT SO YOU CAN JUST SEE THE PERCENTAGE FIFTY PERCENT PEOPLE THEY RESPONDED THAT THEY ALWAYS LOSE THEIR REMOTES AND THIRTY FOUR PERCENT THEY SAY THAT IT'S QUITE DIFFICULT TO LEARN IF IT'S TOO COMPLEX SO KEEPING IN VIEW ALL THESE FINDINGS AND THE FRUSTRATIONS I THINK THIS SHOULD BE THE SOLUTION FOR THEM WE SHOULD HAVE AN L. C. D. ON THE REM REMOTE CONTROL OH WELL MM W WELL I I I DON'T REALLY SEE THE ADVANTAGE OF HAVING UH L. C. D. ON THE ON THE REMOTE CONTROL IF WE HAVE A A A BIG SCREEN AND UH DISPLAY ON THE SCREEN IT'S YEAH OF COURSE IT'S FANCY TRENDY AND SO ON BUT IT'S IT'S EXPENSIVE TO PRODUCE AND IT'S NOT REALLY YEAH SO IF WE HAVE A L. C. D. ON THE REMOTE RATHER THAN LOOKING ONTO THE T. V. YOU JUST LOOK INTO A REMOTE AND NAVIGATE IT IT'S THE SAME MENU AS WE HAVE SAW THAT IPOD REMOTE CONTROL WE JUST PLAY AROUND YEAH YEAH YEAH IF YOU RE USE THE EXISTING SCREEN WE ELEMENT ELIMINATE THE L. C. D. AFTER ALL THE L. C. D. JUST TO DISPLAY AND IF YOU HAVE THE COLOURFUL SCREEN YOU CAN MAKE THE DISPLAY COLOURFUL FANCY AS FANCY AS THE ONE ON THE L. C. D. MAYBE EVEN BETTER SO I MEAN THIS WERE THE POINTS WHICH WE GOT FROM THE MARKET DEMANDS SO SO I TH I I WELL I THINK WE WE CAN FOCUS ON THE UH ON THE FANCY LOOK ON THE UH YEAH MORE ON A FANCY DESIGN YEAH I MEAN THAT'S YEAH MM REMEMBER WE HAVE A S BUDGET FOR THE COST OF PRODUCING THE REMOTE CONTROLLER YEAH YEAH SO I IS SO THE THING IS YOU CAN FIND OUT HOW MUCH AN L. C. D. WILL COST AND THEN WE'LL DECIDE AGAIN UH MAYBE YOU CAN FIND OUT THE PRICE AND TELL US NEXT TIME IS I IF I YEAH AND IT'S ALWAYS GOOD TO HAVE AN VOICE RECOGNITION FOR THE REMOTE CONTROLS MM IT'S FOR IT'S JUST FOR SMALL VOCABULARY WE IT'S NOT YEAH AND HO YEAH AND ALSO THE SCROLLER BUTTON HOW MUCH WILL IT COST YEAH PUSH PUSH YEAH YEAH I THINK THAT YEAH