we look, we look at the reason behind that. And as he said, some of it is some variance, but, but some of it is definitely some differences in player behavior in terms of that slightly more mature market now cause it's been open a bit longer, players gravitating to the higher margin products, the same game parlays, the player props, et cetera. And we think, again, that's a positive trend for us because it shows that they're moving into the, let's call it the, the sweet spot for PointsBet, because this is where we aim to lead in terms of having the most engaging, um, product set. Thanks, Sam. Thank you. Your next question comes from Joe Duff from SIG. Please go ahead. Uh, good morning, everyone. Um, you know, you, Sam, you talked about New Jersey, you know, Indiana and Michigan were, you know, the States, the bigger States that you have exposure to in the third quarter where you lost share. But, um, I guess the expectation rightfully, wrongfully, it would take a while to build those back, given the advertising and the promotional, uh, environment, but you were able to rebuild in Michigan. I was wondering, can you describe or talk about, you know, maybe some of the methods that you use to, to recapture some of that lost share in the fourth quarter ver- I'm sorry, in the, um, fiscal second quarter versus the first quarter? That's the first question. And then I wanted, um, to ask about customer acquisition costs. Um, Johnny, you had mentioned you guys are still, uh, running about $500 or so. And with your newer launch dates in Virginia and Pennsylvania in a month, or, you know, in February and, and New York, and your ability to rely on your RSNs, your NBC RSNs, would it be fair to assume that, that customer acquisition costs could come down in those particular markets? Hi Joe. Um, so in terms of Michigan, look again, I think the pleasing thing for Michigan, yes, our sports betting market share did go up, but again, even more importantly, I think we had 700,000 of net win last quarter and this quarter was so like 3.2 million. So again, really good growth in Michigan from a net, a net win perspective. Um, you know, I think obviously when you've got the casino products improving, uh, you know, when we, when we think about States that have a mix of sports betting and iGaming, you really do have to look at them in, in totality because it goes without saying that if client, um, goes and loses some money playing blackjack, well, then that's perhaps less money that they have to turn over on sports betting. So the two are, are generally related and thus, when you're looking at New Jersey, uh, Michigan, and, and soon to be West Virginia and Pennsylvania and States with, with mix, you have to look at the combined result, um, not, you know, with, there's, there's a difference if you just have sports betting to, to having sports betting, uh, and iGaming. Johnny, is there anything you'd wanna say about, um, Michigan in particular? I'd just add Sam that, ag- again, we view every State, a State as its own not country, and each State sort of differs in terms of the dynamics and how, again, consumers consume sport, the population, the, the distribution. You know, a market like Michigan is very unique. Uh, and in that particular, you know, we're seeing, I guess, the early results of our, a very smart investment with, um, O- uh, Olympia Entertainment. So they, um, owned the arena where the Pistons and the Red Wings play. We made a smart investment into building a sports bar next to the main entrance of the stadium. And when you've got at least 82 home games of NBA, NHL, and people are walking past the PointsBet brand going in and out of the arena and going in there and having a drink, it played a role in making sure the PointsBet's part of the yellow boost sporting fabric there, and part of the consideration when people in Michigan and Detroit is thinking about where to play the next bet or sign up. Thanks, Johnny. Yeah. In terms of the CAC, Joe, I mean, you know, we spent, and, and Johnny made a comment about this, we spent 20- 29.7 million on marketing, and that last quarter was similar in terms of, um, because we were waiting to launch in Vir- in, in Virginia. And we knew that we had upcoming launch and we were waiting q- q- you know, quietly confident of a positive outcome in New York. And again, confident of a positive outcome with licensing in Pennsylvania. It's been a strange couple of quarters because a, a fair chunk of our marketing budget has gone into the Washington RSN, the, the Philly RSN and, and SNY in New York. So as those States go live, Virginia, now New York and, and soon Pennsylvania, you know, that, that spend goes from being sort of out of State to, to being in live States. And so that proportion of, let's call it somewhat spend that was going outside and maybe less efficient. Yes, it was building the brand and, and warming those States up. That then comes in States. So I don't necessarily, I wouldn't necessarily say that taxes are gonna come down because we're now, um, going, um, you know, live into those States, but we certain- certainly do believe that those, it's, it's been the model that we've used, obviously in, in Chicago that, um, you know, we're never gonna outspend these big guys at the moment, but, you know, the audience watches live sport. You know, we've got Philly, 76ers, all the teams that Johnny spoke about, the Mets in, in, in New York, et cetera, um, getting in front of those eyeballs through those RSNs, we think is a very efficient, uh, mechanism to grow our brand and, and acquire clients. Thank you guys. Thank you. Your next question comes from Desmond Star from Goldman Sachs. Please go ahead. Hello. Hi, team. Um, I've just got a couple of questions around slide, uh, 14 and 15. I think you guys provided some interesting detail, uh, on those two slides. Um, you know, obviously I think Mark noted a couple of industry-first achievements by the business in the U.S. and obviously now with Banach and the rise of in-play. I was wondering if you can just talk a bit more about the opportunity that in-play presents, and then more specifically, whether you have a sense of market share within in-play. You know, would it be fair to say that your share of the in-play market is actually far greater than the blended 4.2% share that you talked to today? Good question. Um, yeah, I think in terms of the opportunity, yeah, I want, I really want this to be clear in terms of stepping through the dynamics of the U.S. market. Um, you know, we've, we've been at, at a disadvantage because we didn't