UH I'M CONCERNED WITH UM W WHAT EFFECT THE APPARATUS SHOULD HAVE ON THE USER AND UM I'M I'M ALSO I WANT TO POINT OUT THAT OUR MOTTO PUT THE FASHION IN ELECTRONICS SO OBVIOUSLY WE AS A COMPANY WE WANT TO MAKE OUR PRODUCTS TRENDY AND FASHIONABLE IT'S A BIG CONCERN OF OURS OKAY AND HOW DO I PRESS N JUST THE NEXT BUTTON THE ARROW OKAY SO UM I LOOKED AT EXISTING DESIGNS AND ALSO UM THE INFORMATION THAT RAJ GAVE US WAS VERY USEFUL ABOUT WHAT PEOPLE LIKE WHAT PEOPLE DISLIKE UM AND WHAT PEOPLE FASHIONABLE BECAUSE WE SAID PEOPLE BETWEEN TWENTY FIVE AND THIRTY FIVE WERE THE MAIN UM BUYERS OF OF OUR T. V. I THINK SO UM WHAT THEY LIKE AND WHAT THEY FIND FASHIONABLE AND ERGONOMICS WE SAID UM I DON'T KNOW I HAVEN'T ACTUALLY BEEN ABLE TO DO ANY OF THIS MYSELF BUT UM MAYBE THAT COMES UP I DON'T KNOW AND THE FINDINGS WELL THE BASIC THAT WAS THE BASIC FUNCTION TO SEND MESSAGES TO THE TELEVISION SET THAT'S WHAT PEOPLE WANT TO DO UM SO THEY NEED TO BE INCLUDED UM BUT I'VE GOT SOME PICTURES HERE OF SOME LEADING ONES I DON'T KNOW HOW TO GET TO THEM DO I PRESS F. FIVE IS IT ESCAPE OH OKAY COOL I HAVEN'T GOT MY GLASSES ON SO I HOPE IT'S THIS ONE THESE ARE TWO LEADING UM REMOTE CONTROLS AT THE MOMENT YOU KNOW THEY'RE GREY THEY'VE I MEAN THIS ONE'S GOT LOADS OF BUTTONS IT'S HARD TO TELL FROM HERE WHAT THEY ACTUALLY DO AND THEY DON'T LOOK VERY EXCITING AT ALL UM PERSONALLY I PREFER THIS ONE JUST BECAUSE IT'S LOOKS EASIER USE IT'S A BIT MORE SLEEK WITH MORE OF THIS SILVER STUFF UM BUT THERE YOU GO THAT'S WHAT WE'RE UP AGAINST AND I THINK WE CAN DO MUCH BETTER THAN THAT UM HANG ON F. FIVE OKAY SORRY PERSONAL PREFERENCES UM WELL I THINK WE NEED TO L I THINK THE ERGONOMICS IS QUITE UM IMPORTANT UM UH-HUH AND UM I THOUGHT NOT TOO EDGY AND LIKE A BOX MORE KIND OF HAND HELD MORE UM NOT AS UH COMPUTERY AND OR ORGANIC YEAH MORE ORGANIC SHAPE I THINK UM SIMPLE DESIGNS LIKE THE LAST ONE WE JUST SAW NOT TOO MANY BUTTONS AND AS RAJ POINTED OUT ONLY TEN PERCENT FIFTY PERCENT OF PEOPLE ONLY USE TEN PERCENT OF THE BUTTONS SO I THINK WHAT WE CAN MISS OUT ON THE BUTTONS WE CAN MAKE UP FOR IN DESIGN AND AND HOW NICE IT LOOKS OKAY UM HAND HELD AND PORTABLE I THINK IS PORTAMINT IS IMPORTANT BECAUSE T. F. T. HAVE JUST UM RELEASED UM I THINK IS IT A A REMOTE CONTROL FOR PRESENTATIONS OR UH AND A BIG SEVEN INCH BIG SCREEN ANYWAY SO UM IT'S RIGHT SO MAYBE WE FORGET ABOUT THAT IT'S FOR ONE T. V. OH RIGHT OKAY SURE AND SO THE LAST THING I THOUGHT W WHICH I QUICKLY MENTIONED IN THE OTHER ONE WAS MAYBE A BIT OF A GIMMICK TO SET US APART FROM OTHER PEOPLE LIKE GLOW IN THE DARK UM WHICH DOES ALREADY E EXIST BUT IT'S NOT VERY WIDELY USED I DON'T THINK EASY FINDER WITH THE A WHISTLE FUNCTION OR SOMETHING OR RECHARGEABLE STATION BECAUSE IT'S A PAIN WHEN YOU RUN OUT OF BATTERIES AND I THINK THAT YEP THAT'S IT OKAY MM-HMM AND UH I WAS JUST CURIOUS TO KNOW HAVE WE DONE ANY RESEARCH INTO HOW MANY PEOPLE CAN WHISTLE UM OR IF IS THAT A FUNCTION WE WANT IN THE REMOTE UM I HAVEN'T BEEN ABLE TO I DON'T BUT I I KNOW A LOT OF PEOPLE DO RIGHT YEAH IT JUST I MEAN IT HAS TO BE A CERTAIN KIND OF WHISTLE TOO RIGHT MM-HMM YEAH OR SOME SORT OF VOICE YOU KNOW WHERE ARE YOU UM A MUCH EASIER THING IS JUST ANY LOUD NOISE LIKE CLAPPING UM SHOUTING YOU KNOW UH AND THEN WHAT WOULD THE RESPONSE BE IT BEEPS BACK AT YOU OR SOMETHING YEAH SOMETHING OKAY WELL UH LET ME SET THIS UP SO I PLUG IT IN PRESS F. FIVE FUNCTION F. FIVE FUNCTION F. EIGHT FOR THE UM THE UH OKAY OH YOU NEED TO TWIDDLE THE THINGAMIBOBSY THING OKAY I THINK IT'S UH JUST TO LOCK IT IN YEAH OKAY OKAY UM SO AS THE INDUSTRIAL DESIGNER MY JOB IS TO TAKE AN INPUT FROM YOU GUYS UM SO IT'S GOOD YOU WENT FIRST AND I JOTTED DOWN SOME NOTES AS TO WHAT ARE THE B NEEDS AND UH WHAT KIND OF NOVEL FEATURES WE CAN ADD TO DIFFERENTIATE OUR PRODUCT FROM THE OTHERS UM SO RAJ TOLD US THAT UH CONSUMERS ARE WILLING TO SPEND MORE FOR FANCY PRODUCTS AND UM HE ALSO MENTIONED THAT UH THE CURRENT PRODUCTS DON'T ALWAYS MATCH USERS' OPERATING BEHAVIOUR UM A LOT OF THE BUTTONS AREN'T USED AND UH HE MENTIONED THAT THEY'RE NOT FUN TO USE AND UH A NOVEL FEATURE WHICH UH WE JUST BROUGHT UP WAS THIS THIS AUTOMATIC SPEECH RECOGNITION FEATURE OR NOISE DETECTION FEATURE FOR WHEN YOU LOSE THE REMOTE THERE COULD BE A LITTLE MICROPHONE ON IT AND ANY NOISE OVER A CERTAIN THRESHOLD UM IT'LL PICK UP AS A A DISTRESS SIGNAL UM FROM YOU AND IT'LL BEEP BACK AND SAY YOU KNOW OH HERE I AM OR SOMETHING OF THIS SORT MM-HMM OH YEAH YEAH THAT'S TRUE WELL MAYBE YOU COULD HAVE A UM HMM THA THAT WOULD BE A CONSIDERATION TO TAKE INTO ACCOUNT YES UM SORRY I DIDN'T MEAN TO DERAIL YOU THERE UM AND NOT COMPUTERY RIGHT SO MORE LOW TECH AND NOT TOO MANY BUTTONS SO I TOOK THESE ALL INTO CONSIDERATION AND ALSO I HAVE SOME LIMITATIONS FROM THE BOSS RIGHT UM AND PRACTICAL LIMITATIONS WHICH I KINDA THREW OUT THE WINDOW AND SO I DID A LITTLE RESEARCH AND UNFORTUNATELY ALL I HAD TO WORK ON WAS OUR UH OUR CORPORATE ARCHIVES OF THE GREAT PRODUCTS WE'VE MADE BEFORE WHICH INCLUDE YOU KNOW UM SPACE CRAFT COFFEE MAKERS AND BULLET TRAINS AH IS THAT WHAT THAT IS RIGHT AND HAVING PERSONALLY WORKED WITH ALL THESE PRODUCTS UH I HAVE A GREAT DEAL OF EXPERIENCE WITH UH WITH INDUSTRIAL DESIGN OF THESE RIGHT SO I FIGURED JUST PUT 'EM ALL TOGETHER YOU GOT A A CAFFEINE POWERED SPACE SHUTTLE TRAIN TRANSPORT TO YOUR T. V. AND UM HMM AS FOR THE USER INTERFACE PROBLEM YOU KNOW TOO MANY BUTTONS GIVE IT ONE BUTTON AND AND IT'S A YOU KNOW FOR THE THE COWBOY IN ALL OF US I I'M NOT QUITE SURE WHAT THE THE FUNCTION IS THERE BUT YEAH IT'S A G I MEAN YOU COULD HAVE A YOU KNOW A IS THAT JUST SWITCHES ON THE SPEECH RECOGNITION AND IT'S ENTIRELY SPEECH OPERATED IS IT YEAH YEAH AND WE GOTTA SELL TWENTY FIVE OF THEM RIGHT OKAY AS A PROFIT OH OKAY SO I I MIXED THOSE NUMBERS OKAY WELL I GUESS MORE REALISTICALLY THEN WE NEED A PRODUCT THAT'S GOT SOME KINDA NIFTY OUTER CASING CHEAP PLASTIC UH