you migrate existing customers into new patterns, um, how that play out? And is this, uh, sort of first date? How come you didn't sort of take this approach in Illinois yet? Is it just a different cir- circumstance there? Okay, Larry. Um, I think across the, across the business, you know, we made a comment and I think Johnny referenced it again, that last quarter, we probably didn't focus enough on our existing clients or our high quality clients and, um, with our, with our promotions and focused on, you know, the acquisition period. And I think, you know, we, we, we do wanna focus on quality clients, uh, without wanting to… Everyone's got their own strategies, but, you know, there's… Acquiring clients, um, is not hard. You know, we, we can run promotions and, um, give away money and just acquire client, but that doesn't necessarily mean that all of those clients are gonna be of, of value. So we are trying to find the, the balance. Um, and I think that's the message, you know, coming out that, yes, um, we will keep growing, but we wanna keep growing, um, responsibly. Um, so if, you know, adding another 10,000 actives or 20,000 actives, if those actives are, are no good and that, then that's the same in terms of churn. There's no point trying to hold onto some clients if they're just, they're just genuinely not, not genuine. Um, then, then, you know, we make, we make no, uh, apologies for, for doing that. So, no, I wouldn't, I wouldn't sort of say that we're actively, um, you know, targeting, um, segments or, you know, disconnecting from certain segments, apart from unprofitable segments, you know, clients that are just not gonna be worth anything. Uh, and in terms of Illinois, no, it's, it's very similar. Um, it's, it's, it's very similar. The strategy's the same. You know, it's about, it's about a focus on value continue to grow. It's just the dynamics work out that in, in New Jersey, we grew revenue by that 24%, um, quarter-on-quarter, lost a bit of market share. Um, in Illinois, we were able to continue growth without losing that market share, but the s- the strategy is consistent. Hmm. Okay. Excellent there. And, um, with New Jersey, just continuing on that, um, I think you did about 15 million of net win in the half. Let's say we annualize that in a bit more. New Jersey's been funding, um, marketing for new States, but if we kinda withdraw that new State support, um, are we getting it close to break-even in New Jersey alone to sort of isolate just New Jersey marketing? Yeah, I think, I think we are, uh, Larry. You know, I mean, I think when we do 10.8 for the quarter, I would rather times that by 4, um, because the iGaming product has come in and that wasn't necessarily, um, present in, in, in previous quarters. You know, there's a few… There's a lot happening in New Jersey. There's a lot of market dynamics still there. So I'll, I'll call out a few. You know, obviously going live in New York and being, um, one of, um, an exclusive group that will be live in New York, New Jersey and Pennsylvania, will be helpful going live in Pennsylvania. We spoke to that, that Philly audience. The continued growth of the iGaming product, um, is gonna be vitally important. But, you know, I think, um, I think by the middle of next year, um, you know, we think New Jersey is, is turning profitable. So, um, you know, post the, the pass bar cessation of sports, you know, sport came back- COVID. middle of post- COVID in the middle of 2020, sort of had to restart the business. And so, you know, we think by the end of next financial we're, we're turning profitable. Okay, great. Thank you. Thank you. Your next question comes from Don Carducci from JP Morgan. Please go ahead. Morning, everyone. So just a couple quick ones from me. So if I think about the net new active customers, where did they, they come from? Uh, was it the new markets or was it maybe those markets that you had been in for 12 months or more? Hey, Don. Yeah. I mean, look, obviously we acquire clients in all, in all new markets. The difference being that in a market like New Jersey, where you have been, uh, live for some time, you also churn clients out, out the back end. So the increase in active clients is a, is a net effect. It's what you've added. Obviously the increase we've acquired more first time bettors than that increase in actives, but we've also churned some clients in the backend. So that's the, that's the net, the net effect. Yeah, no, g- got it. I understand that. So I guess if I rephrase the question, I mean, you, you have churn. Is the majority of this churn coming from new States or is it coming from the existing States that you've been in for 12 months or more like New Jersey, Iowa, Indiana? Yeah, no, by, by the definition, because we're giving a 12 month rolling number, it has to be States that we've been live in for more than 12 months, because if we've been live in six in, in, um, a state for six months, for example, um, all of those clients would be in the 12 month active number. Gotcha. And then can you give us a little bit of clarity on like the cash guidance maybe for next quarter, um, include, you know, license payments, et cetera. Obviously Pennsylvania, that's a, that's a steep one, uh, New Jersey, but just kind of a little bit of guidance on what we should expect for that. Yeah, sure Don Sandy. You know, I think, and just talk to, to, cashburn generally, you know, we're continuing to build obviously for the long-term and investing in this opportunity, particularly in the U.S. and, and the product. Um, and that is requiring a reasonable level of upfront investment, as you mentioned, the, the market access requirements, licensing requirements, and the marketing investment, which I think that's pretty, pretty well understood as we roll out into, into new States. As, uh, as it relates to, um, the market access, access payment, obviously this was a, a larger payment that we made in New York, which was 25 million US in Q2. Um, the payment required for Pennsylvania, uh, is 11 million USD, which, which will be paid in Q3. So the business development payments for, for Q3 will be lower than, than Q2. Gotcha. Thanks team. Thank you. There are no further questions at this time. That does conclude our conference for today. Thank you for participating. You may now disconnect.