RIGHT W WELCOME TO THE THE FIRST MEETING OF UH REAL REACTION'S UH UM DEVELOPMENT MEETINGS FOR OUR OUR NEW TELEVISION REMOTE CONTROL UH THIS FOLLOWS OUR VERY SUCCESSFUL ENTRY INTO THE THE CONSUMER MARKET OVER THE LAST YEAR OR SO UM WHICH WE WANT TO TO BUILD ON TAKING ADVANTAGE OF THE UH THE THE LATEST DEVELOPMENTS IN IN TECHNOLOGY AND THE UH THE LATEST UH UH FEELINGS IN IN CONSUMER DESIGN AND AND DEMAND AND UH WE WANT TO MAKE THIS THE THE VERY BEST PRODUCT TH THAT'S POSSIBLE FOR EVERYBODY UH ONE THAT EVERYBODY WANTS UH AT A GOOD PRICE FOR THE CONSUMER AND AT A GOOD PRICE FOR THE COMPANY UH AND TO THAT END WE NEED ALL TO WORK TOGETHER UH TO DO THAT UM AND UH B IN NO PARTICULAR ORDER BECAUSE EV EVERYBODY IS UH JUST AS VITAL TO THIS PROJECT UM I'LL JUST GO ROUND TH THE TABLE ANDREW MARKETING UM M KENDRA WITH THE UH UM DESIGNING THE THE THE USER INTERFACE UH UH AND KATE WITH THE THE INDUSTRIAL DESIGN UM WHAT'S UH THE THE TH TH PROJECT IS IS HERE TO DO IS IS TO TO GET THIS THIS PROJECT UP AND MOVING EV EVERYBODY IS IS FREE TO UH SAY WH WHATEVER THEY WANT UH EVERYBODY HAS A CONTRIBUTION TO MAKE AND UH EVERYBODY FEEL FREE TO INTERRUPT ME AT ANY TIME TO TO SAY WHAT YOU WANT TO SAY UM IN IN TERMS OF THE IMMEDIATE MEETING THE UH UM EVERYBODY KNOWS EVERYBODY ELSE EVERYBODY'S WORKED FOR THE THE COMPANY FOR A WHILE IF IF AN ANYBODY FEELS THAT THEY NEED TO SAY MORE ABOUT THEMSELVES PLEASE DO IF IF IF ANYBODY WANTS TO B BRIEFLY GIVE THEIR THEIR BACKGROUND SO THAT EVERYBODY'S QUITE CLEAR WHAT EVERYBODY UH UH EVERYBODY'S EXPERIENCE IS PLEASE DO SO UH IN FACT I'D I'D I'D WELCOME ANYBODY TO UH SAY SOMETHING BRIEFLY ABOUT THEMSELVES IN FACT WE WILL DO THAT BY BY GOING ROUND THE TABLE QUICKLY AND AND SAYING WHAT WHAT CONTRIBUTION YOU YOU'RE LOOKING TO MAKE SO WE'LL START WITH ANDREW OH MY NAME'S ANDREW I'M A I'M THE MARKET RESEARCH PERSON FOR THIS UH FOR THIS MEETING AND THIS UH PROJECT FOR CREATING THIS NEW REMOTE CONTROL AND UH YEAH I'LL BE UH PRESENTING INFORMATION STATISTICS ON WHAT PEOPLE WANT TO WANT TO UH GET FROM THIS NEW DESIGN WHAT PEOPLE WANT TO LIKE AND FROM A FASHION POINT OF VIEW AND THE PRACTICALITY POINT OF VIEW RIGHT KENDRA WORKING ON THE DESIGN RIGHT AT LEAST MEANS YOU HAVEN'T GOT ANY PRECONCEIVED IDEAS SO YEP I'M JUST OPEN TO BEING CREATIVE YEP GOOD OKAY VERY VERY QUICKLY UM THIS I DON'T WANT TO MAKE THIS MEETING TOO STRUCTURED BECAUSE THE THE WHOLE IDEA IS THAT IT'S A UM YOU KNOW A THINK TANK EVERYBODY SAYS WHAT THEY WHAT THEY WANT TO SAY UH AND WE DON'T WANT TO BE CONSTRAINED BY UH KIND OF CONVENTION OR UH UH SLIDES ON SCREENS OR OR ANYTHING ELSE UM BUT UM BRIEFLY UM TH TH THIS IS WHAT WE WANT TO DO THE THE REMOTE CONTROL NEEDS TO BE ORIGINAL THERE HAS TO BE SOMETHING ABOUT IT THAT UH OTHER REMOTE CONTROLS DON'T HAVE SO THAT AS SOON AS PEOPLE SEE IT THEY THINK UM YES THAT'S DIFFERENT UH I WANT ONE UM AND THAT GOES ALONG WITH BEING TRENDY UH UH YOU KNOW THE I WANT IT UH SCENARIO USER FRIENDLY AS AS WE ALL KNOW REMOTE CONTROLS CAN BE UH UH VERY USER UNFRIENDLY SO WE WANT TO MAKE OURS ONE THAT PEOPLE CAN PICK UP AND THINK OH YES THAT'S IT'S OBVIOUS HOW THAT WORKS UH AND THEY ALSO WANT TO LOOK AT THE PRICE AND THINK OH YEAH THAT'S SOMETHING THAT I MAY NOT NEED ANOTHER REMOTE CONTROL BUT UH IT'S SUCH A NICE ONE I'M GONNA HAVE ONE AND LAST BUT NOT LEAST OR INDEED FIRST OF ALL IT IT MUST MAKE THE COMPANY MONEY AND WE MAKE THE COMPANY MONEY BY PRODUCING WHAT THE CONSUMER WANTS THE UH THE FURTHER WORK TO BE DONE IS I THE UM THE FUNCTIONAL DESIGN UH WHAT IT UH WHAT IT MUST ACTUALLY DO THE UH CONCEPTUAL DESIGN UH HOW WE ACTUALLY PRESENT THAT TO THE CONSUMER AND TH THE THE DETAILED DESIGN I IS UH HOW WE GET THAT INTO PRODUCTION UH NOW TH THE MAIN DESIGN TOOL THAT WE HAVE AVAILABLE TO US AT THE MOMENT IS IS THE WHITE BOARD AND UH UH LET US VERY QUICKLY DO WHAT I WHAT IT SAYS IN THE IN THE IN THE PROMPT SLIDE HERE UM IN FACT I SUGGEST TO AVOID EVERYBODY UNTANGLING THEMSELVES FROM THE UH THE THE WIRES THAT WE DON'T DO THAT UM SO I I EVERYBODY KNOWS WHAT WHITEBOARD IS SO WE'LL UM UH WE'LL DO A VIRTUAL DRAWING ON THE ON ON THE WHITEBOARD OF OF YOUR YOUR OWN UH UH FAVOURITE ANIMAL BUT LE LET'S GO ROUND THE TABLE YOUR FAVOURITE ANIMAL UM BADGER UH IT'S IT'S GOT NICE CONTRAST WITH BLACK AND WHITE AND UH I FEEL THEY'RE UNDERDOG KIND OF STATUS AND THEY'RE THE UM PROBABLY A DUCK I JUST I LI I LIKE THE WAY THEY LOOK AND THEY'RE JUST NICE ANIMALS AND I LIKE HOW THEY CAN FLY OR SWIM OR WALK AROUND OR WHATEVER RIGHT OKAY UH-HUH FAIR ENOUGH YEAH I'M NOT SURE THAT I'VE GOT ANY FAVOURITE ANIMAL TO BE QUITE HONEST I THINK HOMO SAPIEN BECAUSE OF THEIR THEIR UH OVERALL ABILITY TO UH UH MAKE MOBILE PHONES AND T. V. REMOTES TO MAKE T. V. REMOTES OKAY AND UH W WE NEED TO KEEP IN MIND HERE THAT THE UH WE WANT TO SELL THIS FOR FOR TWENTY FIVE EURO UM WE WANT TO M MAKE AN OVERALL PROFIT FOR THE THE COMPANY OF FIFTY MILLION EUROS SO WE'RE WE'RE LOOKING AT SELLING A LOT OF THESE UM AG ACROSS THE THE ENTIRE PLANET AND AND WE'RE LOOKING AT A GROSS PROFIT OF FIFTY PERCENT IT NEEDS TO COST TWELVE EUROS FIFTY TO MAKE UM SO WE'RE NOT ONLY LOOKING AT A A VERY TRENDY ORIGINAL PRODUCT WE'RE LOOKING AT MAKING IT AT A VERY GOOD PRICE UM OKAY UM WOULD ANYBODY LIKE T LIKE TO TO START BY GIVING THEIR O UM SORT OF QUICK VIEWS OF OF CURRENT REMOTE CONTROLS WELL I THINK I FIND A LOT OF THEM REALLY COMPLICATED TO USE WITH ALL THE DIFFERENT BUTTONS AND UH IT'S HANDIEST WHEN YOU HAVE ONE THAT WORKS BOTH THE D. V. D. PLAYER OR WHATEVER AND THE T. V. AS WELL UM BUT THAT IT'S EASY TO IF YOU CAN SWITCH BACK AND FORTH INSTEAD OF HAVING TO PRESS A BUNCH OF DIFFERENT BUTTONS AND SO I THINK IT'S IS BEST WHEN THEY'RE CLEARLY LABELLED AND YOU CAN SEE WHICH BUTTONS YOU'RE SUPPOSED TO USE YOU KNOW ANY ANY THOUGHTS ABOUT BUTTONS OR ANY OTH OTHER WAY OF APPROACHING THE P THE UH THE PROBLEM OR ANYBODY ELSE STRONG FEELINGS ABOUT REMOTE CONTROLS