'S TO DO NOW IS TO DECIDE HOW TO FULFIL WHAT YOUR STUFF IS SO IN THAT SENSE SO IT DOES KIND OF MAKE SENSE YEAH YEP EVERYTHING I HAVE IS KINDA BACKGROUND YEP I'LL JUST JUST RECAP ON THE MINUTES FROM THE LAST MEETING AND WE UH DECIDED ON YEP DECIDED ON OUR OUR TARGET GROUP BEING FIFTEEN TO THIRTY FIVE AND WE DECIDED THAT IT WAS GONNA BE NON RECHARGEABLE BATTERY POWERED THAT WE'RE GONNA GROUP OUR AUDIO VISUAL AND OTHER FUNCTIONS INTO INTO THOSE CATEGORIES UM AND I TOLD YOU GUYS ABOUT THE THREE NEW REQUIREMENTS ABOUT IGNORING TELETEXT IGNORING EVERYTHING EXCEPT THE T. V. AND TRYING TO INCORPORATE THE THE UH CORPORATE COLOUR AND SLOGAN UM SO THAT WAS THE LAST MEETING IS THERE ANYTHING HAVE I FORGOTTEN ANYTHING NO UH THAT SOUNDS UM SO IF WE HAVE THE THREE PRESENTATIONS AND THEN IF YOU HAVE ANYTHING TO KIND OF THAT YOU KNOW YOU'RE GONNA WANT TO DISCUSS MAYBE JUST MAKE A NOTE OF IT AND WE'LL HAVE ALL THE DISCUSSION AT THE END THAT MIGHT BE A BETTER IDEA THIS TIME AND SO IF WE START OFF UH WITH ANDREW AND THEN CRAIG AND THEN DAVID IF THAT'S ALRIGHT UM AND THEN AFTER THAT WE'LL HAVE TO MAKE SOME DECISIONS ABOUT STUFF RIGHT SO IF YOU WANNA TAKE THIS HMM SCREWED IN QUITE TIGHTLY UH WHAT DID UH HOW DID WE LEAVE IT WITH SPEECH RECOGNITION NOW WE DID WE SAY WE WERE GONNA TRY MAYBE INCORPORATE IT BUT WE HADN'T MADE A DEFINITE DECISION ON THAT RIGHT OH I SHOULD ALSO POINT OUT THAT UM THE YOU KNOW THE KIND OF FINAL OBJECTIVE OF THIS MEETING IS TO REACH A DECISION ON THE CONCEPTS OF THE PRODUCT SO UM THAT'S KIND OF THE END RESULT HOPEFULLY OKAY UM ALRIGHT SO C IS IT FUNCTION F. EIGHT UH-HUH HOPEFULLY APPEAR IN A WEE SECOND COME ON I THINK IT'S WORKING UP THERE WE GO OKAY GREAT S SO LET ME JUST START THIS OKAY GREAT SO UM UH S MOVE ON UH-HUH OH WHERE'D IT ALL GO IT'S NOT GOOD OKAY LEMME JUST SEE WHERE I CAN FIND IT THIS LOOKS MORE LIKE IT I THINK I JUST OPENED UP THE TEMPLATE SORRY ABOUT THAT OKAY ALRIGHT SO LET'S HAVE A LOOK HERE OKAY SO THIS WAS THE METHOD THAT UM I'VE TAKEN UH BASICALLY WHAT I WANNA DO HERE BEFORE WE GET INTO IT UH TOO FAR IS I WANT TO SHOW YOU ALL THE BACKGROUND INFORMATION I HAVE THAT I THINK WE NEED TO ACKNOWLEDGE IF WE WANT THIS TO BE SUCCESSFUL OKAY AND UH AND THEN SORTA G GO THROUGH SOME OF THE WAY THAT I'VE DEALT WITH THAT INFORMATION AND THEN SORT OF BRING US ALL TOGETHER INTO IT TO SEE SORTA SEE HOW THIS FITS IN WITH THE OVERALL VISION UM SO I'VE TRIED TO TAKE A WHOLE LOT OF MARKET RESEARCH AND SUMMARISE IT FOR US AND THEN IDE IDENTIFY UH TRENDS THAT ARE ARE SORT OF IN SYNC AND ARE IMPORTANT TO OUR OUR UH P PROJECT PLAN THAT WE HAVE SO FAR AND THEN UH INITIATE A KIND OF DISCUSSION ON DESIGN OPTIONS SO THAT IT SORTA HELPS US TO TO NARROW IN ON ON ASPECTS THAT WILL INFORM OTHER UH OTHER ELEMENTS OF THE OF THE PROJECT DOES THAT MAKE SENSE THA THAT SORT OF STRATEGY I THOUGHT THAT THAT WILL IMPACT ON THE REST OF WHAT WE DO SO THAT'S WHY I SUGGESTED WE GET IN THIS OKAY SO OUT OF UM DIFFERENT UH FIGURES AND RATINGS OB UH OF PEOPLE IN GENERAL UM CONSUMERS IN GENERAL THE NUMBER ONE THING THAT WAS FOUND WAS THAT UH THE BR T TELEVISION REMOTE CONTROL A FANCY LOOK AND FEEL OKAY AND NOT IT SPECIFIED NOT A FUNCTIONAL LOOK OR OR FEEL UH B F F FANCY UM HOWEVER THIS IS WHERE WE KINDA HAVE TO BE VERY I THINK CREATIVE ABOUT IT NUMBER TWO WAS THAT IT BE INNOVATIVE OKAY SO THAT TELLS ME THAT WE HAVE TO FIND A WAY TO BE INNOVATIVE WITHOUT A ADDING JUST UNNECESSARY UM SORT OF FUNCTIONAL BITS TO IT UH AND THIRD PRIORITY UH FOR EASE OF USE SO AGAIN THAT KIND OF GIVES US A GENERAL PICTURE OF HOW IT HAS TO BE UM QUITE USER FRIENDLY WHILE STILL HAVING TECHNOLOGY SO IT I'LL JUST SAY RIGHT AWAY AS A BIT OF A FORESHADOWING INTO HOW WE PROCEED WITH THIS IN TERMS OF M MARKETING IS THAT I THINK UM WHAT WE SHOULD THINK ABOUT IS HOW THE UM ABOUT HOW THE INNOVATION UH CONTRIBUTES TO THE LOOK AND FEEL AND NOT SO MUCH TO THE FUNCTIONALITY OF IT FOR EXAMPLE LIKE WHEN YOU PICK IT UP AND PUSH IT LIKE IT ALL LIGHTS UP OR SOMETHING YOU KNOW WHAT I MEAN LIKE OR IT'S GOT SOMETHING ELSE TO IT THAT JUST SEEMS INNOVATIVE BECAUSE OBVIOUSLY THE THING THAT THE MESSAGE HERE IS EASE OF USE SO HOW DO YOU MAKE INNOVATION MAKE SOMETHING MORE MORE EASY TO USE WELL THAT'S I GUESS WHERE WE'RE GONNA GO WITH THIS OKAY THEN THERE'S THE OTHER ASPECT OF THE BACK THE THE MARKET UM RESEARCH I HAVE HERE IS ON FASHION STYLE OKAY WHICH AS WE'VE AGREED IS A PRIORITY UH TOP EUROPEAN FASHION TREND UM THAT I READ ABOUT SAYS THERE'S THIS EMERGING THEME OF FRUIT AND VEGETABLES OKAY ESPECIALLY IN CLOTHES AND FURNITURE AND WHEN I FIRST SAW THAT I THOUGHT HMM WELL DO WE WANT TO ACTUALLY TRY AND THINK ABOUT THIS TREND AND HOW WE ADD SOMETHING TO IT OR WE GET RIGHT INTO IT OR WE COMPLETELY STEER AWAY FROM IT DO YOU KNOW WHAT I MEAN SO MY MY FEELING IS THAT WE W DO WANT TO OBSERVE THIS TREND BUT WE WANT TO THINK ALSO ABOUT THE FACT THAT IT SORT OF HAS TO FIT IN WITH SOMETHING WHICH IS NOT SPECIFICALLY ELECTRONICS UM 'CAUSE I THINK WHAT WE'RE IN WHAT WE'RE IN IS PARTLY SORT OF HOME DECOR PARTLY SOMETHING LIKE A COMPUTER UM SO I THINK WE MIGHT WANNA BE CAREFUL ABOUT HOW YOU KNOW HOW QUICKLY WE CREATE LIKE A REMOTE CONTROL IN THE SHAPE OF AN APPLE OR SOMETHING I THINK THAT WOULD BE PUSHING IT AND THEN IN TERMS OF M MATERIAL TRENDS ARE FOR THINGS TO BE SOFT AND SPONGY AND SORT OF YOU MIGHT SAY ERGONOMIC OR OR FRIENDLY TO HANDLE WHICH IS WHICH ALSO IN INDICATED THAT LAST YEAR THIS WAS THIS WAS NOT THE CASE SO UM PROBABLY A LOT OF THE COMPETITION ON THE MARKET WILL BE STILL IN LAST YEAR'S MODE SO IF WE TRY AND REALLY CAPITALISE ON THAT I THINK THAT'LL BE IN OUR FAVOUR UM SO THESE THIS IS THE SUMMARY OF EVERYTHING UM STYLE IS NUMBER ONE UH THING IN THE IN THE MARKET OF WHO WE'RE SELLING TO UH INNOVATIVE DESIGN TECHNOLOGY'S ALSO A MUST IN THAT IT'S SEEN IT'D BE SEEN TO BE UH CUTTING EDGE UH BUT EASE OF USE T HAS TO BE INSURED THROUGHOUT THAT WAS LIKE THE NUMBER THREE THING