RIGHT WELL WELCOME TO THE WHAT SHOULD BE THE LAST OF THESE MEETINGS AND UH IT LOOKS LIKE WE'VE UH DONE A GOOD JOB HERE AND UH WE'LL JUST GO THROUGH THE THE FINAL UH THE FINAL DETAILS UM OKAY OH THE UM TH THE THE MINUTES OF THE LAST MEETING UH I THINK WE'LL TAKE THOSE AS READ UM OKAY THE UM TH THE THE NEXT UH THING WE WE WE'LL HAVE A LOOK AT THE UH TH HAVE A LOOK AT THE PROTOTYPES AND UH LOOK AT THE UH EVALUATION CRITERIA AND FINANCE AND THEN UH UH JUST TIDY UP WITH PRODUCTION AND UM AND THEN WE CAN CLOSE UM SO F IF IF YOU'D LIKE TO UH PRESENT YOUR YOUR PROPOSALS UH OKAY WE BASICALLY HAVE THE SAME KINDA LAY OUT HERE IT'S JUST UM YOU HOLD IT LIKE THIS AND IT GETS KINDA MOULDED TO THE TO THE SHAPE OF YOUR HAND BASICALLY UM ON THE LEFT WE'VE GOT THE SCROLL FOR THE VOLUME ON THE RIGHT WE HAVE BUTTONS FOR THE CHANNELS UP AND DOWN AND THAT KINDA SO YOU CAN HOLD IT AND SCROLL OR YOU CAN HOLD IT AND AND PUSH UH THIS IS THE POWER KEY UM IT'S KINDA LIKE THE BIGGEST SO YOU KNOW HOW TO TURN ON UH THAT'S THE LITTLE MENU KEY THIS IS THE INFRA RED SECTION SO YOU G IT'LL BE SENDING RAYS AND IF YOU'RE YOU KNOW POINTING IT LIKE THAT IT CAN SEND IT OR IF YOU HOLD IT UP LIKE THAT IT'LL SEND IT UH WE GOT A MICROPHONE THERE WHICH FOR ALL THE VOICE COMMANDS SO YOU CAN YOU KNOW TALK TO IT LIKE THAT AND IT'LL STILL UNDERSTAND UM THE LOGO IS DOWN DOWN THERE UM AND HAS THE COVER ON IT AND YOU CAN SEE LIKE IT JUST KINDA GOES THE RED BIT'S THE COVER AND IT KINDA GOES OVER EVERYTHING AND THEN THERE'S HOLES FOR THE BUTTONS TO COME THROUGH UM JUST KIND OF A LIGHT NON DESCRIPT GREY SO THAT PEOPLE'LL WANNA BUY THE COVERS AND THEN THE COVERS WILL BE THAT SORT OF RUBBERY MATERIAL LIKE THEY MAKE IPOD COVERS SO THEY KINDA JUST STRETCH OVER MM YEAH WELL I I DIDN'T KNOW THAT BUT YEAH THEY'RE KIND OF IT'S JUST KIND OF A RUBBERY AND THAT WAY YOU KNOW SPONGY LIKE IS SOMETHING THAT PEOPLE WANTED AND IT JUST SORT OF STRETCHES OVER AND THAT WAY I THINK PROBABLY HELPS PROTECT IT A LITTLE BIT TOO AS WELL AND THIS IS VERY MUCH YOU SHOULD BE ABLE TO STRETCH IT OVER YOURSELF AND IT'LL BE FINE OKAY GOOD YEAH YEAH YEP RIGHT LI THAT'LL BE THE COVERS AS WELL YEAH YEAH I MEAN THA IT'S IT'S A DETAILED POINT I JUST WONDERED I MEAN H HOW WILL PEOPLE PUT THESE DOWN I WONDER RIGHT OKAY FOR SOME STRANGE RE REASON I HAD IT IN MY MIND THAT THEY'D PUT THEM DOWN VERTICALLY BUT UH UH YEAH UH NO BECAUSE PARTICULARLY IF THEY'VE DIF IF THEY'RE GONNA HAVE IT AS A YOU KNOW AS A FASHION ITEM UH I MEAN IT IT'S UH IT IT'S JUST I MEAN IT'S JUST A MINOR DETAILED POINT BUT UM AS YOU SAY YOU CAN JUST MAKE THE BASE A LITTLE BIT BIGGER AND UH YEAH AND UH IT JUST NEEDS ANOTHER UH ANOTHER LOGO SOMEWHERE IS IS IS IS ALL IT GIVES GIVES PEOPLE THE OPTION AND IF IF SAY IF THEY'VE GOT THEM UM BECAUSE ACTUALLY HAVE SEVERAL UPON THE UH COULD HAVE ONE FOR YOUR STEREO ONE FOR YOUR D. V. PLAYER YEAH BUT THAT THAT'S UH BUT UH NO THE THE THE OVERALL UH THE OVERALL CONCEPT IS UH YEAH YEAH NO NO I MEAN THAT'S THESE UH WE MIGHT HAVE TO LENGTHEN IT SO IT KINDA YOUR HAND STILL HOLDS IT AND HAVE IT THERE YEAH YEAH YEAH LIKE THAT LIKE THAT YEAH YEAH KINDA LIKE THAT KINDA LIKE A FLOWER OR A PLANT FOR THE MORE NATURAL KINDA THE FINAL PRODUCT WOULD ACTUALLY STAND UP YEAH YEAH YEAH I THINK THE UH THE BASIC CONCEPT I I IS IS ABSOLUTELY BANG ON AND THE I IT CERTAINLY MEETS OUR CRITERIA OF BEING UH OF YOU KNOW LOOKING DIFFERENT UM SO GOOD THAT'S THAT THAT'S EXCELLENT UM RIGHT LET US UM WHAT'S ON THE NEXT ONE OH RIGHT YES LET'S HAVE A LOOK AT THE UM F FINANCE UM NOW WE'RE GIVEN A A CLEAR DESIGN BRIEF UH IF I GET THE UH SPREADSHEET UP OH UH YEAH JUST CLICK THERE UH THE THE MAXIMISE BUTTON OH RIGHT AH GOOD THIS IS WHY WE NEED TO MAKE THESE THINGS SIMPLE SO THAT THE UH THE THE THE BOSS CAN UNDERSTAND NOW I'VE UM THIS IS THE COMPANY'S UH UH COSTING FOR FOR VARIOUS UH UH ASPECTS OF DESIGN AND I I I'VE TREATED SOME OF THESE SLIGHTLY UH LIBERALLY GIVEN THE CONSTRAINTS PLACED ON US UM I WOULDN'T KNOW FOR IN FOR INSTANCE IF IF THEY REQUIRE US TO HAVE IT IN THE CORPORATE COLOURS THEN THAT IS NOT A SPECIAL COLOUR THAT'S A THAT'S A STANDARD COLOUR UH SO WE'RE JUST SIMPLY ON BATTERIES THE THE ONE TH THE ONE DECISION I'VE HAD TO MAKE IS THAT UM WE'RE WE WILL HAVE TO FIND A S A REGULAR STANDARD CHIP TO TO DO THIS WITH AND I I UM I'M I'M I'M CERTAIN THAT THEY THEY ARE AROUND SO UM THAT I DON'T THINK IS A A SERIOUS PROBLEM THE UH THE THE VOICE SENSOR IS IS EXPENSIVE BUT WE WE MADE A A BASIC DECISION THAT THAT WAS ABSOLUTELY FUNDAMENTAL TO THE TO THE DESIGN SO THAT THAT HAS TO STAY UM THEN AGAIN THE THE THE THE SHAPE OF THE CASE MEANS THAT IT'S IT'S EXPENSIVE TO UH UM L TO MAKE 'CAUSE OF THE THE TH THE DOUBLE CURVES BUT ON THE OTHER HAND BECAUSE OF OUR OVERALL FASHION CONCEPT UM WE WE SHOULD EXCEED THE THE SALES TARGETS UM IT'S SIMPLY MADE OF PLASTIC SO TH THAT'S UH THAT'S NO PROBLEM AND UH UM JUST BECAUSE THE WHOLE THE COLOUR OF THE THE WHOLE THING THAT'S UH UH THERE'S SOME COST THERE UM AND UH WE HAVEN'T ACTUALLY GOT A SCROLL WHEEL WE WE WE GOT PUSH BUTTONS AND AND A SIMPLE UH UM SLIDER SO UM AND THE AND THE THE BUTTONS ARE UH UH WELL I DO DON'T KNOW THAT THEY'RE SPECIAL COLOUR ANYWAY THE THE COSTINGS UH COME IN AT EXACTLY ON TARGET AT TWELVE POINT FIVE UH BUT I THI I THINK WE HAVE A A VERY STRONG CASE TO ARGUE THAT UH WHAT WHAT WE'VE GOT IS IS SO IN INNOVATIVE AND UH AND DIFFERENT THAT UM ANY ANY SLIGHT COMPROMISE WE HAVE TO MAKE ON ON COST IS IS OFFSET BY THE UH YOU KNOW THE