IT'S PLAY DOH PLAY DOH'S EDIBLE DID YOU KNOW THAT IT'S DEFINITELY I USED TO EAT IT I DIDN'T KNOW WAS EDIBLE IT'S MADE EDIBLE 'CAUSE KIDS EAT IT AND IF IT'S WASN'T EDIBLE THEN WELL NORMAL BABIES PEOPL I DUNNO IF MY MOM EVER DID IT BUT I REMEMBER OTHER PEOPLE'S MOMS MAKING LIKE HOME MADE PLAY DOH WHERE YOU JUST LIKE MAKE THE COLOURING AND MAKE SOME SORT OF SORT OF DOUGH OH YEAH RIGHT EVERYBODY EVERYBODY READY OKAY LET'S HAVE YOUR UM LET'S GET HAVE THE UH PRESENTATION WE'VE GOT A COOL PROTOTYPE SO EVERYTHING UH THAT WE WANTED WE WANTED IT TO BE ERGONOMIC AND TO BE MADE OUT OF RUBBER VERY SIMPLE AND EASY TO USE YEAH DOUBLE CURVED UM BUT ALSO SOMETHING THAT WAS GONNA JUMP OUT AT PEOPLE SOMETHING THAT WOULD BE DIFFERENT UH SEPARATE IT FROM THE OTHER REMOTES OUT ON THE MARKET SO UH I THINK IF YOU PUT THIS IN THE PALM OF YOUR HAND YOU'LL SEE WHAT A NICE THING WE HAVE GOING HERE THAT IS COOL SO BASICALLY IF YOU HOLD IT LIKE THAT THE ONE ON YOUR THUMB YEAH THE THUMB BUTTON IS THE POWER BUTTON MM-HMM YOUR INDEX FINGER IS CHANNEL UP MIDDLE FINGER IS CHANNEL DOWN RING FINGER IS VOLUME UP YOUR PINKIE IS VOLUME DOWN WHAT'S THE BIG BLUE THING THAT'S THE LOCK BUTTON HAS A L. L. ON IT AND THEN THE M. IS A MUTE BUTTON AND THEN IT ALSO HAS DIGIT UM OH MUTE UM AND THEN THEN YOU CAN ALSO THERE'S A NUMERIC KEYPAD ON THE TOP SO YOU CAN KEY DIRECTLY TO THE TO THE CHANNEL IF YOU WANT SO IT'S REALLY BASIC FUNCTIONALITIES AS FAR AS WHAT KEYS ARE AVAILABLE BUT WE THINK IT'S VERY COMFORTABLE AND VERY INNOVATIVE AND IT LOOKS DIFFERENT THAT CERTAINLY DOES SO ALL THE I MEAN THE IMPORTANT KEYS ARE RIGHT AT YOUR F F YOU KNOW RIGHT AT UH AT A CONVENIENT PLACE FOR YOU TO TO ACCESS THEM SO YOU DON'T YOU YEAH IT SHOULD BE AND IT'S ALSO CONFORMABLE TO THE SIZE OF YOUR HAND I MEAN IF THAT'S TOO BIG IT'S A RUBBER REMOTE SO YOU CAN YOU KNOW 'S GREAT OH IT'S SO CUTE I HAVE ONE THING ABOUT IT BUT IT'S A SMALL THING BUT IT'D MEAN WE'D HAVE TO MAKE A RIGHT HANDED ONE AND A LEFT HANDED ONE AH THAT'S GOOD THINKING YEAH BUT THAT'S I DON'T SEE WHY THAT'S NOT POSSIBLE YEAH THEY MAKE LEFT HANDED SCISSORS YOU KNOW YEAH BUT THEN BUT THEN YOU CAN LEARN TO USE YOUR RIGHT H LIKE I WAS JUST THINKING IF THERE'S LEFT HANDERS AND RIGHT HANDERS IN THE FAMILY WHAT THEY HAVE TWO REMOTES YES S MM SURE SURE YEAH I'M SURE THEY'LL BE ABLE TO UH-HUH I MEAN IT'S ONLY PRESSING BUTTONS YOU DON'T HAVE TO DO ANYTHING YOU KNOW EXTRAORDINARY I THINK EVERYBODY CAN PRESS A BUTTON WITH THEIR LEFT AND RIGHT HAND SO YEAH IMAGINE YOU'RE DOING IT WITH YOUR LEFT HAND I DON'T THINK IT'S TOO BUT WE CAN HAVE BOTH UH YEAH HAVE THEM IN STOCK YEAH YEAH MAKE 'EM MORE APPEALING AS WELL THAT'S JUST SOMETHING I THINK I THINK IT'S GREAT YEAH GREAT IDEA DO YOU THINK IT SAYS R. R. I THINK IT'S WELL IF THE R. R. MOTTO IS WE BRING FASHION TO TO ELECTRONICS I'D SAY THAT COULD BE QUITE FASHIONABLE YEAH AND IT'S GOT THE B THE BLACK AND YELLOW AND BLUE PLUS RED WHICH IS SORT OF A A FRUIT AND VEGETABLE UH UH SO THAT'S THAT'S OUR END OF THINGS WHA UH THAT'S IT'S COME UP WITH WHAT WE'VE YOU KNOW THE THINGS THAT'S WHAT WE'VE WHAT WE WERE LOOKING AT DOING HASN'T IT ALL SEEMS TO BE THERE WELL DONE AND ALL THE PLAYING AROUND IS UH UM BEFORE WE MOVE ON I NEED THAT CABLE THANK YOU YEAH UM ONE THING I DO NEED TO DO WE NEED TO LOOK AT IS THE COSTS THE COSTS WAS THAT WHAT YOU SAID PLAY DOH IS VERY CHEAP UM BUT IT'S EDIBLE MM-HMM MM-HMM CHEW PROOF WELL THEY'LL BUY MORE OF THEM IF YOU EAT THEM YEAH UH RIGHT OKAY NOW I THINK WE'LL DO THIS I COULD DO YOU KNOW I CAN DO THIS O ON MY OWN OR I COULD DO IT WITH YOU BUT IT'S JUST EASY ENOUGH TO GO THROUGH IT WITH YOU SO WE'RE GOING FOR THE KINETIC POWER AND THE ELECTRONICS WE DECIDED ON IT BEING JUST A SIMPLE THE EASIEST THING THAT'S INSIDE IT OOH SO THE CASE WE'VE GONE FOR THE DOUBLE CURVED UM AND IT'S MADE OUT OF RUBBER THE INTERFACE IS PUSH BUTTONS AND BUTTON SUPPLEMENTS WELL THEY'RE IN DIFF SPECIAL COLOURS AREN'T THEY SO SPECIAL COLOURS IT'S BETTER FOR YEAH I MEAN THESE THESE ONES ON THE SIDE ARE CURVED KIND OF SO UM ARE THEY MADE OUT OF ANY SPECIAL MATERIAL NO THEY'RE NOT THEY'RE NOT MADE OUT OF WOOD OR TITANIUM OR RUBBER OR ANYTHING THEY'RE JUST SIMPLE WELL THEY'RE RUBBER AREN'T THEY OKAY RIGHT SO LET'S SEE IF THAT COMES WITHIN BUDGET AND IT DOES THAT IS GONNA COST UH YEAH THAT'S GONNA COST TEN TEN EURO SEVENTY CENTS A UNIT TO MAKE AND OUR TARGET WAS IT HAD TO COME IN AT UNDER TWELVE FIFTY SO THIS IS ALL VERY VERY GOOD THE BOSSES WILL BE VERY PLEASED OKAY LET'S JUST SAVE THIS SO I CAN E MAIL IT TO YOU UH SAVE IT IN SAVE IT IN THE UH MY DOCUMENTS SPLENDID OKAY SO UH THAT'S DONE WITH THIS WITH THIS UM DOODAH SO YOU'RE GONNA DO WHAT YOU WERE GONNA DO MM YOUR EVALUATION OH YEAH THIS IS WHERE WE ALL GET TO I GET TO WRITE ON THE OOPS ON THE BOARD RIGHT OH 'S FUNCTION F. EIGHT OKAY I LOVE THE SMELL OF THAT PLAY DOH YEAH HAVE SOME HAVE SOME OKAY SO EVALUATION WE'RE GONNA DO IT ALL TOGETHER SO WE EVALUATE EACH CRITERIA I'VE GOT THE CRITERIAS AND WE HAVE TO DO IT ON A SCALE OF ONE TO SEVEN ONE BEING TRUE SO IT'S IT'S MORE LIKE IT'S FITS THE CRITERIA AND SEVEN BEING AS IN IT DOESN'T FIT THE CRITERIA AND THE CRITERIAS ARE AND I'LL DRAW THIS UP ON THE BOARD SO WE HAVE A BOX AND THIS IS FALSE THIS IS JUST LIKE TO KEEP YOU INFORMED SO SEVEN'S HERE AND ONE'S HERE AND THEN YOU'VE GOT IN THE MIDDLE SO THE FIRST CRITERIA DO YOU ALL GET WHAT WE'RE DOING OKAY COOL OKAY FIRST CRITERIA LOOK AND FEEL SO THE DOES REMOTE LOOK AND FEEL FASHIONABLE TO WHAT WE TALKED ABOUT AS IT IS IT COLOUR WISE AND IS IT SPONGY SO WHAT MARK SHOULD WE GIVE FOR THAT YEAH AS IN IT'S NOT OH SORRY ONE SO I'LL JUST WRITE CRITERIA CRITERIA ONE WE GET ONE SECOND CRITERIA NEW TECHNOLOGY HAVE WE IMPLEMENTED NEW TECHNOLOGY AS IN THE NEW HIGH TECH THAT WAS OUR MAIN TECHNOLOGICAL INNOVATION W EVERY EVERYTHING ELSE WAS FAIRLY SIMPLE BUT THE FACT THAT WE USED THE KINETIC ENERGY WAS NEW