YOU KNOW WHETHER WHETHER THE YOU KNOW THE THE FIXED PART OF IT IS THE CORPORATE YELLOW UM MM OR UH 'CAUSE THERE'S CERTAINLY YOU KNOW THE THE CORPORATE LOGO NEEDS TO BE PROMINENTLY UH DISPLAYED SO THAT PEOPLE S TH LOOKED AT IT AND SAY RIGHT THAT'S A REAL REACTION REMOTE CONTROL I WANT ONE OF THOSE I DUNNO THAT WE SHOULD MAKE THE WHOLE THING YELLOW I KINDA THOUGHT WITH A YOU'D HAVE LIKE A YELLOW CIRCLE WITH THE R. R. IN IT SOMEWHERE ON IT BUT I'D YELLOW SEEMS A BIT OF A STRONG COLOUR TO MAKE THE ENT LIKE THE THING NO BUT I MEAN JUST LIKE WHITE OR GREY OR BLACK OR SOME SORT OF BLAH COLOUR YEAH YEAH YEAH YEAH MM WELL N WELL TH THIS IS THIS IS THE WHOLE POINT YES YOU KNOW I'M I'VE GOT A A REAL REACTION UH REMOTE CONTROL TO GO WITH MY REAL REACTION COFFEE MAKER OR OR WHATEVER AND UH THEN PEOPLE YOU KNOW PEOPLE DEMAND MORE REAL REACTION STUFF WELL I WAS SORT OF MM KINDA PICTURING LIKE MAYBE UM A SHAPE THAT'S ALMOST LIKE A MOUSE SO THAT YOU KNOW WHEN THEY HOLD IT IT'S BECAUSE A MOUSE IS PRETTY COMFORTABLE TO HOLD IN YOUR HAND UM MAYBE WE COULD MAKE IT A SLIGHTLY DIFFERENT SHAPE SO THEY COULD HOLD ON TO IT BUT THAT WAY THEY CAN HAVE THE VOLUME ON THE SIDE AND THEN THE CHANNEL BUTTONS AND MM YEAH YEAH I MEAN THAT WAS JUST AN IDEA THAT I HAD OH NO THAT WELL THERE'S THE SIM MY MY IDEA WAS SOMETHING A B PROBABLY YOU KNOW A BIT FATTER THAN THIS BUT SORT OF THA THAT SORTA SHAPE SO THAT YOU CAN JUST SORT OF HO HOLD IT KIND OF A C W IT I MEAN WELL IT'S SORT OF IT'S IT'S SORT OF UH A A MOUSE BUT HELD YOU KNOW SO IT'S YOU SORTA HOLD IT IN YOUR HAND LIKE THAT I WITH YOU KNOW AND FIDDLING WITH THE BUTTONS YEAH SO YEAH KIND OF MAYBE MAYBE A LITTLE WIDER THAN THIS 'CAUSE THIS IS PRETTY COMFORTABLE TO HOLD AND THEN IF YOU HAD LIKE YOU COULD GET THE ABOUT THE WIDTH OF THAT END OF THE PEN AND THEN IT WIDENS UP TOP AND YOU CAN FIDDLE AN YEAH YEAH YEAH YEAH MM YEAH COOL WHAT DO YOU GUYS THINK ABOUT THAT YEAH THAT SOUNDS UM I'M JUST I'M SUDDENLY REALISING THAT YEAH WE'RE DISCUSSING HOW MUCH HOW GOOD IT'S GONNA BE TO CHANGE CHANNELS T WE STILL CAN JUST TELL IT TO I MEAN ARE WE ARE WE STARTING TO GET AWAY FROM THE THE VOICE FUNCTIONALITY OF IT OH YEAH IT'S A VERY GOOD POINT IT IS A VERY GOOD POINT I THINK WE D I THINK WE DECIDED THAT W WE'RE ACTUALLY GOING DOWN BOTH ROUTES THAT UM THE WE N WE NEED THE THE MANUAL CONTROLS AND THAT THEY SHOULD BE OF THAT FORM BUT THAT UH YEAH BUT YOU CAN ALSO BRING IT UP LIKE THAT AND IT'S MICROPHONE ESQUE YEAH YEAH BUT MAYBE WE COULD INCORPORATE THAT INTO THE VOICE I TH I TH HONEST UH MY PERSONAL VIEW IS THAT IF IT'S NOT THERE PEOPLE WOULDN'T USE IT ANYWAY UM IT'S CER IT'S CERTAINLY POSSIBLE I MEAN BUT THEY WE WE'RE GOING BEYOND W W GIVEN THE STATE OF THE TECHNOLOGY WE WANT SOMETHING THAT WE KNO WE KNOW WILL WILL WORK UM I MEAN UH IF THE POWER BUTTON WAS ALSO SOMEHOW LIKE A MENU BUTTON YOU COULD PRESS THAT AND OR DO VOICE COMMANDS AND EITHER VOLUME THING COULD ALSO BE TO SCROLL THROUGH OTHER OPTIONS LIKE Y AND YOU COULD SCROLL THROUGH BRIGHTNESS AND AND SC AND THEN YOU CAN YOU CAN MINIMISE THE BUTTONS AND STILL HAVE THOSE YOU KNOW BRIGHTNESS AND TINT AND STUFF SO I GUESS WE COULD HAVE A MENU BUTTON AS WELL WE COULD HAVE THE CHANNELS AND THE POWER AND THEN A MENU BUTTON AND THEN THE VOLUME SO HAVE FOUR BUTTONS AND THE VOLUME INSTEAD OF THREE BUTTONS AND THE VOLUME OKAY IF WE IF WE'RE GOING DOWN THAT ROUTE THEN WE NEED SOME SORT OF DISPLAY DO WE NEED SOME SORT OF DISPLAY WE ACTUALLY USE THE TELEVISION OKAY OKAY OKAY OKAY WELL I MEAN ON A ONTO LIKE A MOUSE THE RU THE SCROLLING BUTTON IS ACTUALLY A BUTTON AS WELL YOU COULD PRESS IT YOU COULD PRESS THAT AND HAVE IT AS A MENU BUTTON I NEVER UNDERSTOOD HOW THAT WORKED THOUGH BUT YEAH YEAH MM YEAH AND YOU COULD JUST CLICK THAT TO SO IF YOU HAD LIKE THE MENU THEN YOU COULD SCROLL THROUGH AND THEN CLICK IT TO SELECT YEAH YOU KNOW WHAT I MEAN MM YEAH OKAY WE GOT FIVE MINUTES TO GO IN THIS MEETING SO UM I D I THINK WE'VE ACTUALLY VERY CONVENIENTLY JUST UH COME TO UH A GOOD POINT TO S TO SUM UP UM SO UM B B KATE AND KENDRA NOW GO AWAY AND UH PA PLAY PLAY WITH A BIT OF PLASTICINE OR PLAY DOUGH WHATEVER IT IS ON THE OTHER SIDE OF THE ATLANTIC UM AND ACTUALLY PUT WHAT WE'VE DISCUSSED INTO SOMETHING UH I WAS GONNA SAY CONCRETE BUT THAT'S A SLIGHTLY INAPPROPRIATE WORD UM TO SOMETHING THAT WE CAN WE CAN SEE AND UM ANDREW N CAN GO AWAY AND TH TH THINK ABOUT HOW WE CAN UH ACTUALLY MARKET THIS AS A CONCEPT AND NOT J NOT JUST A UH UM A A SIMPLE REMOTE CONTROL UH CAN I JUST GET SOME THINGS CLEAR JUST FOR MY SAKE OUR ENERGY SOURCE IS GONNA BE I THINK I THINK WE DECIDED THAT WE'RE GONNA FOR FOR SIMPLICITY OF YOU KNOW MANUFACTURING AND UH MAINTENANCE THAT WE WILL GO FOR A A LONG TERM BATTERY SOURCE UM I YOU KNOW ON THE BASIS THAT UM THAT YOU KNOW IF WE'RE GOING FOR MAKING IT A FASHION STATEMENT THEN UH PEOPLE ARE MORE LIKELY TO CHANGE IT ANYWAY UH BEFORE I IT RUNS OUT AND UM MAKE AN ASSUMPTION THAT WE WE CAN AIM FOR A BATTERY THAT WILL LAST MOST PEOPLE FOR UH WE'LL SAY AT LEAST FIVE FIVE TEN YEARS AND THAT WE'LL W WE WILL GUARANTEE IT FOR FOR FIVE YEARS UM AND WE'RE HAVING A CUSTOM CHIP WE'RE HAVING A A CUSTOM CHIP BUT GIVEN THE THE WE'VE CUT THE FUNCTIONS DOWN UM THAT WILL HOPEFULLY NOT BE TOO PROBLEMATIC BUT GIVEN THAT UM TECHNOL TECHNOLOGICAL INNOVATION IS IMPORTANT THEN WE NEED TO I'LL SAY IT AGAIN TECHNOLOGICALLY INNOVATE UM AND UH WE WE KNOW WE MUST RESIST ANY EFFORTS TO UH TO TRY AND WATER THAT DOWN UM AND INTERCHANGEABLE CASE I I INTERCHANGEABLE CASE SEEMS TO BE UM UM IMPORTANT TO THE CONCEPT UM IT IT SHOULD BE CHEAP YOU KNOW IF IF WE AVOID ANY YOU KNOW ELECTRICAL CONNECTIONS AND UH I YOU KNOW I IF WE CAN COME UP WITH SOME WAY OF OF ALLOWING PEOPLE TO ACTUALLY PERSONALISE IT UH TO WHATEVER THEY WANT THEN UH I MEAN UH UH THIS IS TOTALLY NEW