BUT THE THE MAIN POINT WE WE TALK ABOUT THAT WITH OUR UH MANUFACTURER AND THEY SAY BASICALLY THAT THE S. R. SYSTEM WOULD BE UH SOMETHING LIKE THREE FRANCS PER ITEM SO THREE EUROS SORRY AND UM NO NO NO PART OF THAT YEAH PART OF THAT SO THAT TAKES IT DOWN TO THIRTEEN EUROS WITHOUT THE SPEECH RECOGNITION YEAH HMM WELL UH IF YOU WE CAN HAVE IF YOU HAVE NEW MORE IDEAS WE CAN ADD NEW MORE UH SOME MORE KEYS IF YOU WANT TO YOU KNOW MM YEAH IT IT SHOULD NOT BE CLUTTERING UP EVERYTHING AH THAT'S FOR THE IT'S KIND OF A L. E. D. FOR INDICATING YOUR BATTERY AND AS WELL AS IT'S LIKE A BLINKING ONE YOU KNOW YOU CAN KEEP IT ASIDE I LIKE THE SHAPE OF THEM I DO LIKE THE YEAH MM BE BEFORE TA TALKING ABOUT THE MONEY AND WHAT'S POSSIBLE AND WHAT IS NOT POSSIBLE MAYBE ANNA YOU CAN UH GIVE OUR UH GIVE US YOUR UM AND MAYBE WE RUN THE EVALUATION ON BOTH OF THE PRODUCTS BOTH OF THESE TWO YES EVALUA EVALUATION AND ALSO THE EVALUATION CRITERIA SO WHAT WHAT IS IMPORTANT TO LOOK AT BASICALLY THIS IS WHAT WE'VE TALKED ABOUT ALREADY UM FROM THE MARKETING POINT OF VIEW WE JUST WANNA MAKE SURE THAT WE'VE TAKEN INTO ACCOUNT YEP DO IT QUICKLY IF IF WE AL ALREADY MM-HMM UM WE JUST GO THROUGH THESE AND RATE THEM AS A GROUP AND THEN AT THE END WE'LL MAKE AN EVALUATION BASED ON THAT SO JUST AVERAGE THE SCORE OF THOSE ITEMS SO THESE ARE THE THINGS WE IDENTIFIED AS BEING IMPORTANT UM THE THREE THINGS WERE LOOK AND FEEL INNOVATION AND EASE OF USE WERE THE THREE IMPORTANT COMPONENTS UM APPEALING TO THE CORRECT DEMOGRAPHIC SO USING THOSE THINGS IN THE RIGHT WAY TO APPEAL TO OUR DEMOGRAPHIC AND THEN GOIN FOLLOWING THE COMPANY MOTTO FOLLOWING THE FASHION TRENDS AND PUTTING THAT INTO THE PRODUCT AS WELL SO WELL DO YOU WANNA GO THROUGH AND PUT THROUGH THOSE ON THE THE TWO PRODUCTS NOW OR DO WE WANNA DISCUSS THEM FURTHER AND THEN EVALUATE THEM UM N NO WHY NOT WHY NOT DISCUSS UH DISCUSS IT NOW SO F JUST GO THROUGH ONTO THE WHITEBOARD I GUESS NOT SURE HOW THIS IS GONNA COME OUT SO THE FIRST ONE WAS REALLY VERY FAR BELOW BUDGET WOULD YOU WANT TO TAKE THE PRICE DOWN OF THE END PRODUCT ACCORDING TO THAT OR JUST HAVE THE HIGH PROFIT ON IT 'CAUSE IF WE'RE ONLY GOING TO MAKE IT FOR EIGHT EUROS THEN WE HAVE A MM WELL MY MY PERSONAL VIEW IS UH W WHEN WHEN THIS ONE IS EIGHT EUROS WE MUST THINK HOW CAN WE IMPROVE IT MM-HMM AND THEN I MEAN W W W YOU MUST JUST SEE IT WE CAN STILL SPEND THIS FOUR AND A HALF EURO AND TO R BECAUSE TH TH TH THE THE SELLING PRICE IS ALREADY PRITE FIK UH UH QUITE FIXED ON TWENTY FIVE EUROS MM-HMM MM-HMM SO WE JUST HAVE TO OFFER AS MUCH AS AS WELL VALUE FOR THE FOR THE CUSTOMER UH HE CAN HAVE FOR TWENTY FIVE EURO OKAY SO LOOK AND FEEL INNOVATION AND NOW IT EASY TO USE EASY TO USE MM TARGET MM-HMM AND TRENDS OH YOU FOLLOWING THE IDEA OF USING THE UM REMOVABLE COVERS ON THESE IS THAT PART OF BOTH OF THEM OR OKAY SO UM AND TOGETHER WITH EVALUATING THIS UH WE WE MIGHT COME WITH NEW IDEAS I MEAN ADDING THINGS OR UH REMOVING UH OF OPTIONS BECAUSE THEY ARE TOO EXPENSIVE BUT UM I'VE RECEIVED UH A FRAMEWORK WHICH WE CAN DO THIS I MEAN DID YOU HAVE THIS THIS EXCEL SHEET NO NO NO SO WE CAN UH SEE WHETHER THE THE PRICE IS IS WITHIN THE TWELVE EURO UH FIFTY CENTS UH SO MAYBE WE CAN START WITH THIS UH CALLING THIS ONE YEP SO IT'S THE PINK AND THE OTHER ONE'S GREEN YES OKAY SO LOOK AND FEEL WHERE UM ONE IS I'VE BROKEN THE PEN AGAIN UH THERE IS ANOTHER PEN GET THAT ONE UM W ONE'S BAD AND SEVEN'S THE BEST SORRY ONE'S TRUE AND SEVEN'S FALSE ONE'S THE BEST OKAY SO ON A SCALE OF ONE TO SEVEN WELL YOU ALREADY FEEL THAT UH PRETTY MUCH I THINK IN I IN MY OPINION PURELY FEEL IS IS IS VERY GOOD IS VERY GOOD IN YOUR HAND SO I I I WOULD CONSIDER TWO OR OR MAY MAYBE EVEN ONE FOR FEEL BUT THAT'S JUST HALF WE SHOULD ALSO CONSIDER LOOK AND THEN I IT LOOKS QUITE CONVENTIONAL MM DON'T YOU AGREE MM YEAH ON THE SCALE U IT'S BETWEEN FUNCTIONAL AND FANCY BASICALLY WE'RE LOOKING AT SO I IT'S MY OPINION BUT I DON'T KNOW WHAT WHAT MM-HMM YEAH IT THOUGH THE LOOK IS FINE BUT UH STILL I WILL GIVE FOUR IN THAT CASE YOU KNOW FOUR OKAY NOW WE TH TH THEN WE SETTLE ON FOUR YEAH I WILL GI YEAH UH YEAH IF YOU PRESS LIKE THIS NOT LIKE THIS THEN YOU NO THAT'S THE INK'S DRIED NO NO THE BATTERY HAS FALLEN DOWN THAT'S I THE B THAT'S THE THAT THAT ONE BATTERY THERE BUT NO NO IT'S NOT THAT IT'S HOW TO CLOSE A BATTERY OKAY OKAY NOW IT SHOULD BE NO I THINK IT'S LOST A BATTERY NO IT'S IT WOULD STILL WRITE BUT IT WOULDN'T PICK IT UP WITH THE SENSORS IS THERE ANOTHER BATTERY THERE OH YEAH YOU GOT A SECOND TRY A WELL WE WON'T BE ABLE TO TELL YES IT IT HAS A MM PERFECT IS THAT WORKING DID IT COME OUT GOOD OKAY BECAUSE WE'LL BE ABLE TO SEE IT STILL EVEN IF IT WASN'T WORKING IT'S JUST A NORMAL WHITEBOARD MARKER BUT IT WOULDN'T BE PICKED UP ON THE THE ACTUAL WHITEBOARD YEP OKAY SO THEN THEN WOW AH MM IT'S HARD TO TELL FROM JUST THE PLASTICINE BUT I WHEN WE WANT TO INCLUDE I I I'M DOUBTING ABOUT THIS THIS COMPONENT IT IT IT IT BREAKS IN YOUR NO ACTUALLY THIS IS THIS IS NOT GOING TO PROTRUDE ACTUALLY IT IT'S N I IT IS JUS IT'S A LED ACTUALLY WHICH WHICH 'LL BE COVERING IN A CURVE MM YES I SEE MM OKAY OH YOU CAN PUSH PUSH IT AGAIN YOU CAN PUSH IT YEAH THE OTHER THING IS IS THE LEFT HAND ONE PROTRUDING 'CAUSE IF PEOPLE ARE LEFT HANDED THEY WANT TO USE THE OTHER HAND MAYBE IT WON'T WORK SO WELL NO YOU IT IT NOT PROTRUDING ACTUALLY IT WILL GO IN BETTER INTO THAT WELL R R I'D SAY TWO OR THREE FOR THAT ONE PERSONALLY MM PROBABLY MORE TOWARDS THREE THAN TWO I THINK THE LOOK IS BETTER BUT THE FEEL IS IS IS WORSE SO SO I WOULD ALSO SAY THIS IS FOUR BUT W W DO YOU WHAT DO YOU THINK UH IT'S FINE I THINK MY JUST THAT UM THE FEEL IS THAT UM