HELLO YES I MADE IT ENGLISH FROM NOW ON JUST KIDDING SO ANNOYING BREAK IS OVER OOH IT WORKS SPICY WHERE ARE ARE ALL THE OTHER PRESENTATIONS I JUST PUT IT IN THE IN THE SHARED FOLDER SO IT SHOULD BE YEAH I THINK SO YEAH CONCEPTUAL DESIGN WHAT OR WHATEVER DOES IT NO NO NO CAN YOU GO BACK ONE UH 'CAUSE IT HAS TO BE POWERPOINT PRE YEAH COMPONENTS DESIGN THAT'S IT SO HE'S COMING I DID GET A BIT MORE DONE THAN THE LAST TIME 'CAUSE I KNEW THAT I DIDN'T HAVE TIME SO I JUST COPY AND PASTE EVERYTHING INTO THE SHE YOU CAN LOOK AT THE FINAL REPORT 'CAUSE I HAVE TO RECORD EVERYTHING WE ARE DECIDING AND SUCH SO I'M TRYING TO WRITE IT DOWN BETWEEN EVERYTHING ELSE OH AND ALSO WITH I DON'T KNOW HOW TO USE POWERPOINT SO IT TAKES ME FOREVER TO GET SOMETHING DONE WITH IT YEAH YEAH HERE WE GO AGAIN WELCOME UH WE HAVE AGAIN THREE PRESENTATIONS AND THEN WE HAVE TO DECIDE ON WHAT CONCEPTS THE MOBILE PHONE HAS TO UH F THE REMOTE CONTROL HAS TO SUPPORT SO WHO WANTS GO YES ME FIRST AGAIN OR YEAH ALRIGHT DID YOU OPEN IT ALREADY OR NO AH AH YES SO WELCOME TO THE MARKETING PRESENTATION ONCE AGAIN UM THIS TIME ABOUT TRENDWATCHING UH WELL THERE HAS BEEN INV INVESTIGATION AGAIN IN THE IN THE REMOTE CONTROL MARKET UH IT SHOWS A NUMBER OF DEVELOPMENTS UH I WILL ADDRESS THEM UH IN A MOMENT UM FASHION WATCH WATCHERS UH HAVE DETECTED THE TRENDS FOR YOUNG PUBLIC BECAUSE THAT'S OUR PUBLIC UM WELL FRUIT AND VEGETABLES WILL BE WILL BE THE MOST IMPORTANT THEME FOR CLOTHING UH SHOES AND FURNITURE AND THE FEEL OF THE MATERIAL IS EXPECTED TO BE SPONGEY SO UM THE DEVELOPMENTS I WILL ADDRESS THEM OH YEAH WELL THIS IS THE FRUIT AND VEGETABLES LOOKS OF FRESH BRIGHT COLOURS SO TO GIVE YOU AN IDEA UM WELL THE DEVELOPMENTS UH DEVELOPMENT ONE UH WELL MOST IMPORTANT ASPECT FOR REMOTE CONTROL HAPPENS TO BE A FANCY LOOK AND FEEL INSTEAD OF THE CURRENT UH FUNCTIONAL LOOK AND FEEL UM WELL FANCY STANDS FOR AN ORIGINAL LOOK AND FEEL OF THE CASE AND THE INTERFACE AND THE SECOND MOST IMPORTANT ASPECT IS THAT A REMOTE CONTROL SHOULD BE TECHNOLOGICAL UH INNOVATIVE UM WELL IT STANDS FOR THE USE OF TECHNICAL FEATURES THAT DO NOT EXIST IN CURRENT REMOTE CONTROLS I THINK WE PRETTY MUCH COVERED THAT WITH OUR SCREEN AND UM AND SPEECH RECOGNITION SO I DON'T EXPECT THAT TO BE A PROBLEM AND THE THIRD DEVELOPMENT UM IS THAT THE REMOTE CONTROL SHOULD BE EASY TO USE UM WELL THE FIRST ASPECT UH WAS TWICE AS IMPORTANT AS THE SECOND WHICH WAS TWICE AS IMPORTANT AS THE THIRD ASPECT SO UM THAT KIND OF GETS YOU THIS RATIOS SO FANCY LOOK AND FEEL UH IS THE MOST IMPORTANT UH POINT OF ATTENTION UH SO THE FRUITS AND VEGETABLES IN COMBINATION WITH THE SPONGEY MATERIAL UM WELL TECHNOLOG TECHNOLOGICAL INNOVATION WE'VE COVERED THAT PRETTY MUCH I GUESS UM AND EASY TO USE I DON'T THINK THAT WILL BE PROBLEM SO MY POINT OF ATTENTION IS ESPECIALLY THIS PART THAT THIS WILL BE A CRUX SO THAT WAS THE MARKETING UH PRESENTATION I HAD ONLY ONE DOCUMENT LEFT YEAH NO I I DON'T MI I DON'T MIND THAT'S SO KIND OF THIS OKAY YEAH KIND OF THIS THIS LOOK UH NOTHING ABOUT THE BUTTONS BUT JUST SPONGE KIND OF THING AND AND SOME FRUIT AND COLOURS I DUNNO JUST MADE A QUICK DESIGN COOL IT'S BETTER THAN THAN MY UH DRAWING YEAH OKAY BUT I HAVE TO DESIGN THE YEAH LAYOUT YEAH OH NO YEAH IT'S OKAY YOU PROBABLY OPENED IT YEAH TRUE UM F. FIVE ALRIGHT SO I'M DEALING WITH THE COMPONENTS DESIGN UM LET'S SEE I UH USED SOME DESIGN EXAMPLES WE HAD UH FROM SIMILAR PRODUCTS AND I USED UH POSSIBILITIES FROM OUR MANUFACTURING DEPARTMENT ABOUT CURRENT COMPONENTS WHICH WILL HAVE TO BE IMPLEMENTED IN THE DESIGN THAT'S WHY I HAD TO WANTED TO GO FIRST WELL THEY GAVE ME UM AN IDEA ABOUT WHAT PEOPLE WANT WE'RE F MAINLY FOCUSING ON THIS GROUP BUT I WANT TO MAKE THE DISTINCTION CLEAR UH I COULD NOT DRAG THE PICTURES INTO THE THE SLIDES SO S SO I DON'T HAVE EXAMPLES OF HOW IT LOOKS LIKE BUT IT COMES DOWN TO WHAT YOU UH WHAT YOU THINK WE SHOULD DO WITH THE SPONGEY AND THE FRUITY LOOKING UH TYPE IF YOU THE YOUNG DYNAMIC PEOPLE WANT SOFT PRIMARY COLOURS UH WHICH LOOKS LIKE FRUITS YOU KNOW YOU CAN AND SHAPES THAT ARE CURVED AND NOT UH SOLID STRAIGHT LINES ANYMORE SO THIS BASICALLY UM YEAH GOES ON TO WHAT YOU WERE MENTIONING EARLIER THERE IS A LOT OF UM FACTORS INVOLVED IN CHOOSING THE COMPONENTS THERE'S A LOT OF OPTIONS THAT WE HAVE TO DISCUSS UH FOR EXAMPLE THE ENERGY SOURCE WE HAVE FOUR TYPES THE BASIC BATTERY UH WE HAVE A HAND DYNAMO WHICH WE YEAH WE DUTCH REFER TO IT AS THE KNEIPGATT UH THE KINETIC PROVISION OF ENERGY WHICH MEANS IF YOU MOVE THE THING IF YOU SHAKE IT WHICH WILL BE FUN FOR TODDLERS RIGHT IF THEY WANNA USE THE AND UH OF COURSE SOLAR CELLS BUT I DUNNO HOW WE WOULD USE THAT INTO THE DESIGN OF THE ACTUAL PRODUCT SO UH MY YEAH ALSO ALSO IN YOU KNOW COUNTRIES WHERE THERE'S N ISN'T MUCH LIGHT LIKE IN SCANDINAVIA THEY WOULDN'T BE Y ABLE TO USE IT HALF OF THE YEAR YOU KNOW SO THAT'S NOT COOL EITHER SO UM FOR THE UH A CASE THERE'S UH THE TRADITIONAL UNCURVED FLAT HARD CASE SINGLE CURVED WHICH MEANS THAT IT HAS UH CURVES IN ONE DIMENSION OR THE DOUBLE CURVED UM I WASN'T ABLE TO FINISH MY UH PERSONAL PREFERENCES SHEET BUT WELL YOU KNOW THAT WE WILL HAVE TO GO FOR THE DOUBLE CURVED 'CAUSE IT'S DARING AND DIFFERENT FROM WHAT WE HAVE NOW YEAH WELL WE HAVE ALL KINDS OF HARD UH MATERIALS LIKE THE THE HARD PLASTIC THE WOOD AND THE TITANIUM I WOULD DEFINITELY GO FOR RUBBER 'CAUSE IT FITS MOST IN WHAT PEOPLE WANNA SEE NOWADAYS YEAH UM POO THIS IS A LOT OF TEXT I WASN'T ABLE TO ORGANISE THIS YET WE HAVE YEAH SEVERAL UH INTERFACE DESIGNS UH WE CAN USE A SCROLL BUTTONS FOR THE MENUS BUT WE ALREADY KIND OF DECIDED TO GO FOR THE F FOR THE PUSHBUTTONS FOR THE THE ARROW BUTTONS SO THAT'S NOT REALLY INTERESTING ELECTRONICS YEAH MAYBE WE WANNA DECIDE ON WHAT ELECTRONICS TO USE THE ADVANCED CHIP I THINK IS EASIEST TO IMPLEMENT UH FOR THE PRODUCTION 'CAUSE THEY THEY CAN PRINT IT BETTER UM YEAH I THINK THIS IS ABOUT IT YEAH I WAS WORKING ON SOME PER PERSONAL PREFERENCES I FIRST UH CHOSE FOR THE BATTERY 'CAUSE YEAH I'M TRADITIONAL AND THAT'S THE MOST OBVIOUS EASIEST CHOICE TO GO TO