I ALSO FOUND THAT MOST PEOPLE WOULD UH ADULTS AT LEAST WOULD PAY MORE FOR VOICE RECOGNITION NOW APPARENTLY WE DO HAVE ACCESS TO ALL THE TECH CUTTING EDGE TECHNOLOGY IN REMOTE CONTROL SO I DUNNO IF THAT'S POSSIBLE WE MIGHT CONSIDER GETTING INTO IT UM AND AND AGAIN HERE AS WE SORT OF MOVE M SORT OF THIN START THINKING ABOUT HOW WE WANNA SELL AND MARKET THIS I THINK A RECURRING THEME HERE IS THE COMPANY WANTS IT TO BE WANTS US TO MAKE SOMETHING THAT'S FASHIONABLE AND SLEEK AND TRENDY UM PEOPLE UH ADDITIONALLY AREN'T AREN'T LIKING THE APPEARANCE OF THEIR PRODUCTS SO WE WANNA THINK ABOUT AS WE TAKE ALL THE SORT OF THE TECHIE FEATURES HOW WE CAN UM PUT THAT INTO A UNIT WHICH IS WHICH PEOPLE LIKE YOU KNOW THEY LIKE THE AESTHETICS AND THE ERGONOMICS SO WANT SOMETHING THAT LOOKS GOOD AND IS EASY TO USE BIG PRIORITIES OKAY SO IF WE DO SAY WELL WE WANT THERE TO BE ALL THE TECHNOLOGY WILL WE TRY AND MAKE THAT ALMOST BE LIKE OPTIONAL TECHNOLOGY YOU KNOW IT'S LIKE LIKE I FIND A LOT OF T. V. S THESE DAYS SOMETHING REALLY LIKE ABOUT 'EM IS IF YOU WANNA JUST TURN 'EM ON AND OFF YOU CAN BUT THEY HAVE LITTLE PANELS WHERE YOU CLICK AND THERE'S JUST LIKE TONS OF FEATURES YOU GO THROUGH YEAH THAT'S I THINK IT'S A GOOD IDEA WELL HOW DO WE COLLECTIVELY MOVE ON WITH IT UM I I HAVEN'T BROUGHT OUT ONE SPECIFIC MARKETING IDEA ALTHOUGH MY SENSE IS THAT WHAT WE SHOULD TRY AND THINK ABOUT IS WHAT ARE THE CURRENT TRENDS IN MATERIALS AND SHAPES AND STYLES AND THEN USE THAT BUT NOT LET THAT CONFINE US TECHNOLOGICALLY OKAY RIGHT ALRIGHT ANY UM COMMENTS ON ALL OF THAT WELL UM ONE OF THE THINGS THAT WE HAVE TO DECIDE ON BY THE END OF THE MEETING IS WHO WE'RE GONNA BE UM WHO'S OUR OUR TARGET AUDIENCE OUR TARGET MARKET UM SO IF WE WANT SOMETHING THAT THAT LOOKS GOOD AND IS EASY TO USE BUT HAS Y IS FAIRLY POWERFUL PRODUCT WHATEVER WHO DO WE REALLY WANT TO AIM THAT AT I MEAN YEAH WHO WOU WHO WOULD HAVE THE MONEY TO SPEND WELL I IF IF LIKE TWENTY FIVE EURO IS OUR IS OUR SELLING PRICE THEN YOU CAN IMAGINE WELL I DON'T I'M NOT REALLY SURE HOW MUCH THAT WILL RETAIL AT BUT YOU WANT IT'S SOMEBODY WHO'S NOT GONNA JUST USE THE REMOTE THAT COMES WITH THEIR TELLY I SUPPOSE THEY'RE GONNA ACTUALLY GO OUT AND BUY ONE SO WHO DO YOU THINK WE'RE AIMING THIS AT UM I THINK IT'LL BE THE MID RANGE TO THE HIGH END MARKET IN TERMS OF PEOPLE 'CAUSE TWENTY FIVE EUROS FOR A REMOTE HOW MUCH IS THAT LO LOCALLY IN POUNDS IS THAT TOO IS THAT A LOT OF MONEY TO BUY AN EXTRA REMOTE OR A REPLACEMENT REMOTE RIGHT UM SO MAYBE NOT THE HIGH END RANGE BUT MAYBE MIDDLE MIDDLE UP ISH KIND OF YOU KNOW HOW MUCH I DUNNO I GUESS YOU PAY WHAT TEN TEN QUID FOR A REMOTE LIKE A SIMPLE REPLACEMENT RIGHT I MEAN IF YOU LOST YOUR REMOTE AND THE FIRST THING YOU JUST WANNA GO OUT AND GET WOULD YOU HOW MUCH WOULD YOU PAY THESE ARE THE AGE GROUPS WHICH WE HAVE INFORMATION ON AND THESE ARE THIS IS A TABLE OF H WHAT PEOPLE WOULD PAY MORE FOR A CERTAIN FEATURE JUST GIVES US A ROUGH IDEA OF WHERE THE W THE WILL TO SPEND MONEY ON T. V. EQUIPMENT IS MOSTLY FOCUSED AROUND THE TWENTY FIVE AGE GROUP YEAH SO DO YOU THINK WE'RE WE'RE AIMING AT A FAIRLY YOUNG MARKET THEN YEP SORT OF YOUNG PROFESSIONAL KIND OF MM-HMM UM UM DO YOU THINK THEN UH VOICE RECOGNITION IS SOMETHING WE SHOULD REALLY SERIOUSLY CONSIDER WHAT WHAT DO YOU THINK CRAIG WELL DID YOU NOT SAY IT WAS THE THE ADULTS THAT WERE GOING FOR THE THE VOICE RECOGNITION SORT OF THE THE OLDER GROUP YEP IT DOES IT DOES FIT WITH THE MARKET THAT WE'RE SORT OF IDENTIFYING IN TERMS OF I THINK WE ARE GONNA HAVE TO NARROW IT DOWN TO SAY LET'S TARGET THESE PEOPLE AND GIVE THEM WHAT THEY WANT AND 'CAUSE YOU KNOW THERE NEEDS TO BE SOME KIND OF SELLING POINT TO IT SO UM ANYBODY ANYTHING THERE TO ADD JUST KIND OF YOUNG PROFESSIONALS UH TH LIKE IF WE ARE GOING TO INCLUDE SPEECH RECOGNITION IT'S KIND OF BETWEEN FIFTEEN AND THIRTY FIVE SEEMS TO BE LIKE A REALLY HIGH RESPONSE TO THAT SO WE COULD SAY THAT WAS OUR TARGET YEAH YEAH YEAH YEAH OKAY SO FIFTEEN TO THIRTY FIVE LOOK FAIRLY YOUNG YOU KNOW THEY HAVE BIT OF EXPENDABLE INCOME TO SPEND ON THIS SORT OF THING MM-HMM WHO ARE FAMILIAR WITH THEIR WITH COMPUTERS IN IN THEIR EVERYDAY WORK I THINK PEOPLE WHO ARE MAYBE ABOUT I WOULDN'T SAY THIRTY FIVE BUT PEOPLE WHO ARE ABOUT FORTY ISH AND ABOVE NOW WOULD NOT BE SO DEPENDENT AND RELIANT ON A COMPUTER OR A MOBILE PHONE OR SOMETHING LIKE THAT SO THESE ARE PEOPLE WHO ARE GADGETY RIGHT PEOPLE WHO ARE U GROWING UP USED TO YOU KNOW IN SCHOOLS AND IN UNIVERSITIES WHEN YOU GO ON TO THEIR WORKING LIVES PEOPLE WHO WOULD YOU KNOW REGULAR YEAH YEAH MM UM OKAY SO UM SO SHALL WE MAKE THE DECISION UH TO INCLUDE SPEECH RECOGNITION IF WE CAN YEAH BECAUSE UM BASED ON WHAT YOU'VE GO Y EVERYBODY'S SAYING RIGHT YOU WANT SOMETHING SIMPLE YOU WANT BASIC STUFF AND YOU WANT SOMETHING THAT'S EASY TO USE SPEECH RECOGNITION MIGHT NOT BE THE SIMPLEST THING FOR SOMEBODY TO USE UM BUT WHAT I'M SAYING IS THAT WE'RE WE'RE TRYING TO LOCK OURSELVES INTO A S PARTICULAR KIND OF TECHNOLOGY RATHER THAN FOCUSING ON ON EXACTLY WHAT ARE THE FEATURES THAT WE'RE GONNA SAY AND THEN YOU KNOW SAY SPEECH RECOGNITION IS GOOD FOR THIS SPEECH RECOGNITION IS NOT GOOD FOR THIS SO MAYBE WE SHOULD I SUGGEST THAT WE THINK ABOUT SPEECH RECOGNITION ANYWAY IT'S A IT'S SOMETHING THAT CAN BE USED TO FULFIL A FUNCTION BUT AT END OF THE DAY WE DON'T LOOK AT THE TECHNOLOGY BUT WE LOOK AT THE FUNCTION FIRST OKAY UH OKAY WELL DO YOU WANNA UM GIVE US YOUR PRESENTATION AND THEN THEN WE CAN I DON'T KNOW UM MIGHT HAVE BEEN A GOOD IDEA TO ALL DELIVER OUR PRESENTATIONS AND THEN DISCUSS BUT THIS IS THIS IS HOW WE'RE YEAH EXACTLY YEAH OH IT'S SOMETHING THAT'S JUST OCCURRED TO ME AS WELL IS IF WE MAKE IT UM SPEECH RECO IF WE INCORPORATE SPEECH RECOGNITION THAT'S APPEALING TO PEOPLE UM MAYBE WITH A PHYSICAL DISABILITY AS WELL UM AND ALSO IT HELPS IN TERMS OF PEOPLE NOT LOSING THIS YOU KNOW THEY THEY'RE SAYING OH IT'S I LOSE IT IN THE COUCH LIKE WE'RE KIND OF WHAT WE'RE B SORT OF GETTING IN INTO HERE IS MATING DIFFERENT UH DESIGN FEATURES TOGETHER THAT THEY