RIGHT FIRST TIME THIS TIME NU THERE WE GO IT'S NOT THAT COMPLICATED BUT I GET IT WRONG EVERY TIME OKAY SO WE ARE JUST WAITING FOR MATTHEW UH SO I SUGGEST WE START THE MEETING UH WITHOUT MATTHEW UH HE'S UH OBVIOUSLY LATE FOR SOME REASON GOOD UM TODAY UH WE WILL UH TALK ABOUT UH CONCEPTUAL DESIGN I HOPE UH YOU BOTH DID SOME UH SOME WORK UH CONCERNING A UH CONCEPTUAL DESIGN UM THIS WILL BE THE UH AGENDA FOR THE MEETING UH UH I WILL TAKE SOME MINUTES UH AGAIN UM WE WILL HAVE THE PRESENTATIONS OF Y OF YOU DIFFERENT TEAM MEMBERS AND THEN TRY TO COME TO DECISIONS UH ABOUT THE CONCEPTS UH YOU HAVE PRESENTED SO AND THAT UH WILL UH WE HAVE SOME UH FORTY MINUTES UH TO COMPLETE THIS UH SO UM WHO HAS THE FIR DO YOU HA ANNA DO YOU HAVE YOUR PRESENTATION READY OKAY AH THERE IS MATTHEW IT'S REALLY A A TEAM UH PROJECT WITH A TEAM AND IF SOMEONE IS NOT HERE THEN WE CANNOT BUT IT'S OKAY IT'S GOOD OKAY I'LL JUST EMAIL YOU THIS FILE MY PRESENTATION SO GOOD DO PRESENTATION READY OH OKAY SO SO DID YOU MANAGE UH YEAH I SENT YOU THE SLIDES YOU DIDN'T SEE THEM OH YES I SEE HIM GOOD YES NO SO 'KAY OKAY IT SHOULD'VE GONE THROUGH TO YOU OKAY MM YES I HAVE IT MM-HMM OKAY SO THIS IS JUST A PRESENTATION ON UH THE TRENDS THAT WE'RE GONNA USE TO MAKE THE PRODUCT STAND OUT FROM THE REST OF THE PRODUCTS OUT THERE AT THE MOMENT UM CAN I JUST PUT THIS ON SO WE HAVE TO WORK OUT A WAY WHAT WE CAN DO WITH OUR PRODUCT TO MAKE IT STAND OUT AND MAKE IT SO PEOPLE WANNA BUY IT UM THIS IS TO DO THIS I WILL NOT REMOVE MY MICROPHONE WE BASICALLY USED UM SOME FOCUS GROUP SURVEYS WHICH I WENT THROUGH WITH YOU LAST TIME THE MAIN RESULTS OF THAT AND UM SOME RESEARCH ON THE CURRENT DESIGN UM AND FASHION TRENDS THAT ARE OUT THERE AT THE MOMENT UM AND AS PART OF THIS THE IMPORTANT ASPECTS THAT CAME OUT WERE THINGS THAT WE'VE ALREADY DISCUSSED REALLY THE MOST IMPORTANT BY FAR WAS THE LOOK AND FEEL OF IT IT NEEDS TO BE SOMETHING THAT'S VERY DIFFERENT FROM EVERYTHING ELSE OUT THERE IT NEEDS TO STAND OUT IT NEEDS TO BE NOT FUNCTIONAL LIKE THE REST OF THE THINGS OUT THERE AT THE MOMENT MOST PEOPLE FIND REMOTE CONTROLS BORING AT THE MOMENT WE NEED TO HAVE SOMETHING THAT LOOKS INTERESTING THAT LOOKS EXCITING THAT WILL STAND OUT PEOPLE WILL WANNA BUY IT UM THAT WAS TWICE AS I IMPORTANT AS THE NEXT ITEM ON HERE WHICH IS THAT IT HAS TO BE TECHNOLOGICALLY INNOVATIVE HAS TO HAVE SOMETHING ELSE APART FROM JUST THE LOOK OF IT PEOPLE HAVE TO THEN THINK ABOUT IT AND SAY GOT SOMETHING THERE THAT I WANT THAT'S A REALLY COOL FEATURE AND IT HAS TO MAKE THEM WANNA BUY IT AGAIN THIRD ON THE LIST AND AGAIN INNOVATIVE WAS TWICE AS IMPORTANT AS THIS LAST UM ASPECT IT HAS TO BE EASY TO USE SO THEY HAVE TO BE ABLE TO BE ABLE TO LOOK AT IT AND HAVE SOME INTUITIVE IDEA OF HOW TO USE IT UM DRAWING ON THE FASHION TRENDS AT THE MOMENT UH FRUIT AND VEGETABLES UM THIS IS BASICALLY TALKING ABOUT JUST THE THE FEEL OF IT SO PROBABLY NOT THE SMELL OF IT BUT THE BRIGHT COLOURS UM EYE CATCHING REALLY BOLD DESIGNS AND A SPONGY FEEL UM I HAD A TALK TO THE DESIGN PEOPLE ABOUT THIS BUT HAVING A REMOTE THAT'S TACTILE THAT FEELS DIFFERENT THAT WOULD BE REALLY COOL THAT WOULD MAKE IT STAND OUT UM SO CAN YOU REPEAT AND BE MORE PRECISE ABOUT WHAT YOU JUST SAID SPONGY FEEL YOU CAN SPONGY IS THE CURRENT TEXTURE BUT BASICALLY THERE ARE NO REPORTS NO REMOTES AT THE MOMENT WHICH ARE SPONGY OR TACTILE AT ALL SO IF WE MAKE IT LIKE MAYBE FURRY OR SOFT OR SOMETHING THAT'LL BE SOMETHING THAT SETS IT APART RATHER THAN JUST BARE PLASTIC WHICH THEY ALL ARE AT THE MOMENT YEAH OKAY SO AS FAR AS THE DESIGN GOES THE VERY MOST IMPORTANT ASPECT WAS THE DESIGN TO THE CUSTOMERS SO GOING WITH THE FRUIT AND VEGETABLE IDEA WE'VE GOT THE BRIGHT COLOURS SO MAKES IT STAND OUT THE ORANGES AND THE THE BRIGHT YELLOWS AND THE FLORESCENT COLOURS PART OF THE FRUIT AND VEGETABLES UM GOING BACK TO THE IDEA OF TAKING INSPIRATION FROM MOBILE PHONES THEY'VE ALL GOT THOSE A LOT OF THEM HAVE THE CHANGEABLE COVERS SO THEY CAN CHOOSE WHAT COLOUR THE OUTSIDE IS THAT'S ONE WAY OF LOOKING AT IT UM TEXTURED FEEL WE JUST TALKED ABOUT MAYBE IT'S ANOTHER WAY OF DOING THAT SO IF IT'S PART OF THE THE CHANGEABLE COVERS THEN MAY MAYBE THEY CAN CHOOSE A DIFFERENT TEXTURE A SPONGY ONE OR A SOFT ONE OR SOMETHING LIKE THAT SO THEY CAN CHOOSE IT LI AS THEY WANT TO TO MAYBE TO FIT IN WITH THEIR DECOR IN THEIR LIVING ROOM OR JUST WHAT THEY LIKE THEIR SPORTS TEAM OR WHATEVER UM AND YEAH STILL TAKING THE INSPIRATION FROM THE MOBILE PHONE DESIGN SO FUNCTIONALITY THE WAY THE MOBILE PHONES WORK THE WAY THE KEYPAD LOOKS ALSO JUST THE WAY THAT A LOT OF INDUSTRIAL DESIGN IS GOING INTO MOBILE PHONES AT THE MOMENT THEY'RE BIG SELLING ITEMS PEOPLE PUT A LOT OF THOUGHT INTO THAT SO WE CAN LEVERAGE OFF THAT AND WE CAN START USING SOME OF THEIR IDEAS UM BACK TO TECHNOLOGICAL IN IN INNOVATION NOT QUITE AS IMPORTANT BUT STILL A BIG ISSUE UM WE TALKED ABOUT HAVING A WAY OF FINDING A REMOTE CONTROL IF IT'S BEEN LOST UH THAT'S ONE THING WE COULD LOOK AT THERE ARE OTHER ASPECTS LIKE L. 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SCREENS AND SPEECH RECOGNITION WHICH WEREN'T I DON'T THINK IN MY PERSONAL OPINION GONNA BE WORTH THE EXTRA EXPENSE AND THE EXTRA EFFORT THAT WILL GO INTO THEM I THINK WE'RE BETTER DOING SOMETHING BASIC LIKE THIS WHICH IS VERY IMPORTANT AND VERY WILL BE A REALLY COOL FEATURE TO PUT IN AND USE I HAD NO REAL SPECIFIC IDEAS FOR THIS MAYBE WE JUST THE BASIC IDEA OF HAVING YOUR CORE FUNCTIONS BIG AND AT THE TOP MAYBE BY THEMSELVES AND THEN YEAH AND THEN TH TH THE FINER DETAILS OF BUTTONS YOU DON'T USE AS MUCH EITHER HIDDEN AWAY OR COMPLETELY SEPARATE MM VOILA YEP AND THAT'S THE PRESENTATION OKAY GOOD THAT'S VERY CLEAR YEAH VERY CLEAR 'KAY UM SO DOES ANYONE HAVE ANY COMMENTS OR IDEAS ON THAT I THINK YOU TO LET THE PEOPLE CHOOSE YOU MEAN YEAH BUT ON THE OTHER HAND I I DON'T KNOW WHETHER MY SUPERIORS WOULD BE SO GLAD WITH IT BECAUSE YOU HAVE TO INTRODUCE A COMPLETE UH UH NEW L LINE OF UH OF SUPPLIES UH IT WOULD BE UH VERY COMPLICATED UH ORGANISATIONAL WELL WE'RE SELLING SO MANY UNITS OF THIS