BUT I THINK ALSO YOU KNOW THE LOCATION AND AND SHAPE OF THE BUTTONS IS IMPORTANT BUT ALSO THE NUMBER OF BUTTONS SO IF YOU HAVE TOO MANY BUTTONS IT IT IT INCREASES THE THE DIFFICULTY OF FINDING THE ONE YOU WANT SO MM-HMM YEAH WELL WE W YEAH WELL WE WILL HAVE A BIT OF A SIMPLER UH TASK IN THAT WE'RE ONLY DOING UH A TELEVISION REMOTE CONTROL UM I THINK MAYBE ONE OPTION IS TO HAVE YOU KNOW A LITTLE FLIP OPEN UM DOOR THAT UH THAT YOU HAVE HIDDEN MOST OF THE TIME BUT CONTAINS THE EXTRA BUTTONS LIKE SAY THE NUMBER BUTTONS FOR INSTANCE UM I I WOULD IF I HAD MY PERFECT REMOTE CONTROL I'D PROBABLY JUST HAVE NO NUMBERS AT ALL ON IT BECAUSE THEY'RE JUST IN THE WAY THEY DON'T REALLY DO ANYTHING MAYBE YOU KNOW I ALTHOUGH I DO ALSO FIND FLIP OPEN DOORS A BIT OF A PAIN BECAUSE SOMETIMES THEY CAN BREAK OFF OR OR WHATEVER BUT MAYBE A DOOR THAT YOU CAN YOU CAN PERMANANTLY REMOVE OR PERMANANTLY HAVE ON WOULD BE GOOD UM BUT I THINK DEFINITELY YOU NEED TO TO KEEP THE BUTTONS DOWN TO A MINIMUM BUT NOT NOT LET THAT KIND OF INTERFERE WITH THE FUNCTIONALITY OF OF THE DEVICE UM IT DOES SAMPLING OUT OF THE WELL I GUESS THAT DEPENDS ON HOW YOU MARKET IT IF YOU IF YOU HAVE THE RIGHT ADVERTISEMENT SHOWING HOW HOW HOW EASY IT IS AND HOW YOU CAN YOU KNOW NAVIGATE TO A PROGRAM WITHOUT THE NUMBERS THEN PEOPLE MIGHT SAY THAT LOOKS PRETTY EASY OKAY CAN YOU CONTINUE PLEASE MI UM OKAY SO I THINK UM ONE OF THE REALLY KIND OF USEFUL THINGS YOU CAN DO WITH WITH INTERNET CONNECTIVITY WOULD BE TO HAVE THIS A PROGRAMME DRIVEN INTERFACE RATHER THAN THE CHANNEL NUMBER SO IF WE CAN HAVE A HIGHER PRICED UH REMOTE CONTROL I THINK THAT WOULD REALLY BE WORTH UH SOMETHING THAT WOULD BE WORTH IMPLEMENTING UM MM THERE'S THE L. C. D. SCREEN UM WHICH MAYBE MAYBE IS TOO EXPENSIVE UM BUT I THINK ALSO AT THE SCROLL WHEEL I HAVEN'T MENTIONED IT HERE THE SCROLL WHEEL COULD BE USED WITHOUT AN L. C. D. SCREEN JUST FOR CHANGING CHANNEL NUMBERS EASILY I THINK EVEN THAT I MEAN THAT WOULD BE A FAIRLY CHEAP THING COMPARED TO AN L. C. D. SCREEN TO IMPLEMENT UM BUT I THINK THAT WOULD BE QUITE USEFUL AS WELL AND THE OTHER THING YOU SAY WE NEED TO WE NEED TO KEEP IT JUST TELEVISION BUT I THINK ONE MAYBE ONE OPTION SINCE THIS IS SUPPOSED TO BE A KIND OF A FASHIONABLE DEVICE IS YOU KNOW THERE'S A CERTAIN KIND OF COOL OR WOW FACTOR THAT YOU CAN KIND OF YOU CAN HAVE WITH TECHNOLOGY AND MAYBE WE WANNA MAKE IT SOMETHING THAT'S EXTENSIBLE TO DO OTHER TASKS SAY YOU HAVE LIKE UM A LITTLE ANOTHER LITTLE KIND OF BASE UNIT THAT CAN ALSO RECEIVE SIGNALS AS WELL AS THE TELEVISION WHERE YOU CAN SAY UH CHANGE THE LIGHTING IN THE ROOM YOU KNOW THAT WOULD BE SOMETHING MAYBE YOU COULD SELL AS AN EXTRA SO THAT IT DOESN'T HAVE TO BE PART OF THE INITIAL DEVELOPMENT BUT YOU KNOW LATER ON YOU COULD YOU CAN YOU KNOW YOU ALSO SELLING THE POTENTIAL OF THE DEVICE THEN YOU SAY POTENTIALLY YOU CAN THEN DO OTHER COOL STUFF LIKE CHANGE THE LIGHTS I DUNNO CLOSE THE WINDOWS WHATEVER TURN THE HEATING ON AND UM I THINK THAT'S SOMETHING WE MAY NEED TO HAVE AS AS AT LEAST AS AN OPTIONAL EXTRA TO TO KINDA MAKE OUR PRODUCT COOL SINCE WE SAY WE'RE PUTTING THE FASHION IN ELECTRONICS OKAY OKAY THANKS YOU WANT TO GO SO MOST OF THE THINGS WHICH WE ARE DISCUSSING ABOUT IS SPEECH RECOGNITION UH THAT MEANS ON MY OWN I YEAH IT SHOULD BE GREAT NO NOT THAT ONE YOU ARE TWO TWO ALRIGHT OKAY SO THE WORKING DESIGN IS UH USER I INTERFACE COULD BE OF TWO TYPES ONE IS THE USUAL PRESS BUTTONS WHICH ARE THERE SO THAT THE USER FEELS THAT HE IS KNOING DOING SOME HE IS KNOWING ABOUT THAT TECHNOLOGY SO HE IS PRETTY COMFORTABLE IF HE WANTS TO GET THIS AND ON TOP OF THAT THERE THERE COULD BE A SPEECH RECOGNITION TECHNOLOGY ALSO BEING SITTING ON THE ON THE REMOTE SO THE OLD KIND OF USERS WHO DON'T WANT TO HAVE ANY CHANGES IT CAN IT CAN BE USEFUL FOR THEM AND THE NEW USERS AS UH OUR MARKETING EXPERT WAS SAYING THEY CAN USE THE NEW GIZMO WHICH IS SPEECH RECOGNITION KIND OF THING OKAY SORRY TO INTERRUPT YOU BUT WE HAVE SEEN BEFORE THAT THERE IS A NEW WAY OF INTERACTING THAT USE WHEEL THAT'S RIGHT SO ANYWAY THAT DIDN'T COME INTO MY MIND SO TH THAT IS A POSSIBILITY THESE COULD BE OTHER KIND OF INTERFACES MEANS WE CAN HAVE DEPENDING ON THE COST HOW MUCH WE CAN AFFORD WE CAN HAVE DIFFERENT KIND OF INTERFACES SO SPE BUTTONS ARE SOMETHING WHICH IS VERY EVERYBODY IS FAMILIAR WITH SO IF YOU GO TO THE MARKET AND YOU SAY THAT BUTTONS ARE THERE THE PEOPLE KNOW WHAT IT IS AND ON TOP OF THAT IF WE ARE HAVING EXTRA FUNCTIONALITY PEOPLE ARE WILLING TO SHELL THAT TWENTY FIVE EUROS MONEY WHICH WE ARE THINKING OTHERWISE WE ARE JUST LIKE OTHERS IN THE MARKET SO ANYWAY THAT IS THE FIRST USER INTERFACE COULD BE OF MORE THAN ONE TYPE AND UH YEAH THAT MEANS WE CAN DO THE ON LINE CHANGES WHICH WHICH CANNOT BE DONE NOW ACTUALLY SO APART FROM THE SPEECH WE CAN HAVE THE SCROLL KIND OF THING WITH THE BUTTONS NOW FOR BUTTONS NORMAL REQUIREMENTS LIKE BIT CODING AND ALL THOSE THINGS ARE REQUIRED AND FOR VOICE LIMITED VOCABULARY AUTOMATIC SPEECH RECOGNITION SYSTEM IS REQUIRED AND WE REQUIRE A MICROPHONE ALSO TO BE SITTING THERE ON THE REMOTE YEAH THAT INCREASES THE THE COST ALSO UH THAT'S RIGHT BUT UH MEANS WE HAVE TO SEE HOW MUCH WHAT KIND OF MICROPHONES AND STUFF LIKE THAT DO YOU THINK THAT PERFORMANCE OF SUCH SYSTEMS ARE ENOUGH TO TO TARGET WELL OF SUCH TECHNOLOGIES IS ENOUGH UH YES IF IT IS LIMITED VOCABULARY USUALLY IT'S ENOUGH OKAY YEAH WE WE CAN UH TARGET MEANS WE CAN TARGET NINETY FIVE PERCENT ACCURACY OR SOMEWHERE NINETY SEVEN PERC HMM THAT'S RIGHT NO IT IT COULD BE LITTLE D YEAH IT COULD BE WELL ONE ONE OTHER THING THAT THAT SPEECH RECOGNITION COULD REALLY BLOW OUT THE PRICE FOR IS UH WHEN YOU WANT TO SELL INTO OTHER MARKETS THOUGH BECAUSE I'M NOT SURE EXACTLY WHERE WE'RE GONNA SELL THIS BUT I PRESUME IT'S NOT GONNA JUST BE ENGLISH SPEAKING COUNTRIES SO THEN YOU HAVE TO S YOU KNOW YOU HAVE TO TRAIN MODELS FOR SO YOU HAVE TO STORE SOME TEMPLATES ON THE ON THE ON THE CHIP ITSELF AND IT'S JUST DYNAMIC TIME WARPING WHERE YOU TRY TO FIND OUT WHAT IT IS INSTEAD OF HAVING A MODEL WHICH HAS TO BE TRAINED AND BEING A MICRO CONTROLLER