HELLO HEY GUYS HI I SEE MY BUNNY IS STILL STANDING NO ONE DRAWING IT UH I FIGURED UH THAT MUCH MM A MINUTE PLEASE MY UH LAPTOP IS UH OH THERE IT IS THANK YOU SO WELCOME BACK AT THE FUNCTIONAL DESIGN MEETING UM THE PLAN IS UH THAT UH EACH ONE OF YOU SO NOT ME BUT ONLY YOU UH WILL UH PRESENT UH THE THE THINGS YOU WORKED ON UH THE LAST UH HALF HOUR I WILL UH TAKE MINUTES AND WILL PUT UH THE MINUTES THAT I HAVE UH AT THE END OF THE SESSION IN THE SHARED FOLDER ALSO THE MINUTES OF THE PREVIOUS SESSION ARE ALSO IN THE SHARED FOLDER NOW SO YOU CAN READ THAT UH NOW OR AFTERWARDS UM UH I HAD AN EMAIL FROM THE FROM THE MANAGEMENT BOARD UH I DON'T KNOW IF YOU A AL ALSO UH RECEIVED IT BUT THERE WERE FOUR POINTS UH WHICH UH I THINK ARE VERY IMPORTANT FIRST ONE IS UH THEY THINK THAT UH TELETEXT TELETEXT BECOMES OUTDATED UH AND INTERNET WILL BE THE THE MAIN UH FOCUS UH SECOND ONE IS ALSO IMPORTANT UH BECAUSE IT'S ONE OF THE DISCUSSION POINTS OF THE PREVIOUS SESSION UH THE REMOTE CONTROL SHOU SHOULD ONL ONLY BE USED FOR THE TELEVISION SO IT UH NOT GONNA IT'S NOT GONNA BE A MULTI PURPOSE REMOTE CONTROL SO UH THAT'S ONE THING TO KEEP IN MIND UH SECOND AND I THINK THAT'S IMPORTANT FOR THE MARKETING UH EXPERT UH THE CURRENT UH CUSTOMERS UH ARE IN THE AGE GROUP GROUP OF UH FORTY YEARS AND OLDER BUT WITH THIS UH NEW REMOTE UH THEY UH WILL UH WOULD LIKE TO REACH UH A GROUP UH YOUNGER THAN UH FORTY UH AND UH I THINK TO KEEP IN MIND BUT NOT REALLY UH FOR NOW IS THAT THEY UH WANT THE THE THE SLOGAN AND THE AND THE LOGO UH TO UH TO BE RECOGNISED MORE IN THE REMOTE SO WE HAVE UH FORTY MINUTES SO I THINK UH NOT MORE THAN TEN MINUTES UH UH PER PRESENTATION UH EACH AND PLEASE UH USE UH ALL THE THE THE FACILITIES SO THAT YOU HAVE EITHER SMARTBOARDS THE THE WORD FILES WHAT YOU UH WHATEVER YOU WANT SO UH TIM CAN YOU START OKAY YEAH 'KAY WELCOME I HAVE SOME UH NEW FINDINGS ON UH MARKETING EXPERT LEVEL WHICH I WILL SHOW YOU THE METHOD I USED WAS UM GIVING ORDERS TO OUR USABILITY LAB UH TO DO A QUESTIONNAIRE UM ONE HUNDRED RESPONDENTS WERE INVOLVED AND MY MARKETING UH DEPARTMENT GENERATED A REPORT WITH A LOT OF RESULTS UM THESE WERE A COUPLE OF FINDINGS FIRST PAGE OF THREE UM WE HAVE THREE AUDIENCES OF TWO AUDIENCES I'M SORRY UH THE FIRST ONE THIS SCALE FROM SIXTEEN TO FORTY FIVE AGE UH THE SECOND ONE IS FROM SIXTY FOUR UH FORTY SIX TO SIXTY FIVE UM AS YOU CAN SEE HERE THE MARKET SHARE FOR THE FIRST AUDIENCE IS ABOUT SIXTY PERCENT UM SIXTY FIVE UH SECOND AUDIENCE AUDIENCE IS UH THIRTY FIVE PERCENT MM AND SOME INTERESTS FROM THE FROM THE AGE GROUPS UH IT SEEMS LIKE THE YOUNG USERS OF REMOTE CONTROLS REALLY LIKE THE FANCY UH NEW TECHNOLOGY STUFF LIKE UH AN L. C. D. SCREEN ON THE REMOTE CONTROL UM SPEECH RECOGNITION I DON'T THINK THAT'S UH REALLY APPROPRIATE UM AND WHEN YOU SEE UH THE AUDIENCE THE AGE IS GOING UP UH YEAH THEY DON'T REALLY WANT IT ANYMORE AT LEAST THE NEW TECHNOLOGIES SECOND FINDINGS OUT OF THE QUESTIONNAIRE UM ARE THE OPINION THE OPINIONS UH OF THE AUDIENCE ABOUT CURRENT REMOTE CONTROLS FIRST POINT IS SEVENTY FIVE PERCENT OF THE USERS FIND THE MOST REPO REMOTE CONTROLS VERY UGLY UH AND EIGHTY PERCENT OF THE USERS WOULD SPEND MORE MONEY WHEN A REMOTE CONTROL WOULD LOOK FANCY SO THAT'S MAYBE SOMETHING FOR THE USER INTERFACE UH DESIGNER OKAY THIRD FINDINGS ACCORDING TO THE FREQUENCY OF USE VERSUS IMPORTANCE INVESTIGATION UM FOLLOWING BUTTONS ARE MOST IMPORTANT UM I WILL TELL SOMETHING ABOUT THE WAY THIS UH THIS TEST WAS YEAH DONE UM PERSONS WERE ASKED UH WHAT THE BUTTONS WERE UH THEY USE MOST HOW MUCH AN HOUR AND UH IN THE SECOND TABLE THE IMPORTANCE OF THOSE BUTTONS UM WHEN YOU MULTIPLY THEM YOU GET THE THESE THREE POINTS SWITCHING CHANNELS UM YEAH THAT'S PRETTY UH PRETTY NORMAL THAT'S WHAT YOU DO WITH A REMOTE CONTROL UM THE SECOND TELETEXT UH AND THE THIRD UH VOLUME CONTROLS UM I THINK IT'S GOOD UH THAT WE KNOW WHAT THE USER WANT WANTS UH AT LEAST THE THESE THREE POINTS HAVE TO BE UH VERY CLEAR YEAH OKAY YEAH OKAY BUT UH AT THE MOMENT UH TELETEXT IS YEAH TH THE BEST THING YOU CAN GET UH ON T. V. LIKE GETTING INFORMATION SO UH WHEN YOU ASK PEOPLE WHAT DO THEY USE THEY USE TELETEXT AND NOT THE INTERNET ON A REMOTE CONTROL THAT'S RIDICULOUS THAT'S A NE I IT IT'S A NEW TECHNOLOGY BUT IT'S NOT INCORPORATED RIGHT NOW OKAY MY PERSONAL PREFERENCES UM I THINK WE SHOULD AIM AT THE UH AUDIENCE FROM SIXTEEN TO FORTY FIVE MM FIRST OF ALL UM IT'S THE BIGGEST SHARE THE BIGGEST AUDIENCE SIXTY FIVE PERCENT UH SECOND I THINK YOU WILL GET THE MOST REVENUE FROM I FROM IT UM YEAH PEOPLE FROM SIXTEEN TO FORTY FIVE WATCH A LOT OF T. V. MORE THAN UH PEOPLE WHO ARE EL UH ELDER UM SECOND POINT WE HAVE TO IMPRO IMPROVE THE MOST USED FUNCTIONS AS I SAID HERE SWITCHING CHANNELS TELETEXT AND VOLUME CONTROLS THIRD POINT UM THAT CAME OUT OF THE UH OF THE QUESTIONNAIRE UH PEOPLE USED TO UH GET LOST OFF THE REMOTE CONTROLLER SO MAYBE IT'S AN IDEA FOR US UH TO DESIGN EX KIND OF PLACEHOLDER UH ON SIDE OF THE YEAH OF THE T. V. WHERE YOU CAN PUT THE THE REMOTE CONTROL IN UM THAT'S ABOUT IT I THINK YEAH WHEN YOU MENTIONED UH IMPROVING FUNCTIONS WHAT UH WHAT DO YOU MEAN BY THAT WHAT WHAT ARE YOU THINK ABOUT UH THE FUNTIONABILITY SO YOU CAN HAVE A REMOTE CONTROL FULL OF BUTTONS A HUNDREDS HUNDREDS OF BUTTONS BUT IF YOU DON'T USE THEM YEAH IT'S YEAH THEY HAVE TO BE ON IT J JUST TO T TO GET IT DONE IF NECESSARY BUT UM THE MOST USED BUTTONS UH HAVE TO BE BIGGER OR COULD YOU USE PERHAPS UH ONE BUTTON FOR MULTIPLE FUNCTIONS LIKE EXAMPLE PRESSING IT IN LONGER MAKES IT SWITCH TO AN DIFFERENT FUNCTION FOR EXAMPLE JUST FOR THE MINOR FUNCTIONS PERHAPS YEAH MA PERHAPS JUST JUST AN IDEA JUST TO GET LESS BUTTONS ON THE REMOTE CONTROL TO MAKE IT EASIER AND QUICKER TO LEARN YEAH YEAH 'KAY THAT'S IT THANK YOU TIM JANUS CAN YOU UH RIGHT UH I'LL BE UH EXPLAINING A BIT ABOUT UH WORKING DESIGN ABOUT UH THE PROJECT WELL UH WHAT I DID WAS I DISSECTED UH UH CURRENT REMOTE CONTROLS AND UM I VIEWED HOW HOW THEY W LOOKED HOW THEY WORKED UH WHAT KIND OF COMPONENTS ARE INVOLVED AND HOW THEY ARE CONNECTED TOGETHER