YEAH THAT THAT WOULD BE ONE OF THE FEATURES YES OKAY 'CAUSE THAT WOULD BE MORE SPECIFICALLY A DIGITAL BOX MM-HMM THE C UH COMMUNICATION IS ONE WAY SO YOU CAN'T HAVE THE TELEVISIONS AND INFORMATION BACK TO THE REMOTE CONTROL AT LEAST I DON'T THINK YOU CAN UM I'M NOT SURE YEAH OKAY NOW WE'RE MOVING ON TO MARKET MARKETING IS THAT GOING ON OKAY MAYBE IT'S JUST NOT IS IT ON RI WHAT F. DO YOU HAVE TO PRESS FIVE I JUST KEEP PRESSING LOTS OF 'EM WELL I DON'T KNOW HOW RELEVANT ALL OF THIS GONNA BE IF ANYTHING THE THAT THEY GAVE ME ALRIGHT THERE WE ARE OOP THERE WE GO MM 'KAY OH YEAH OKAY SO WE'RE GONNA LOOK A LITTLE BIT AT TREND WATCHING BASICALLY I WAS GIVEN UM AN EXECUTIVE SUMMARY THAT WAS A MARKET INVESTIGATION ON REMOTE CONTROLS THAT WAS RECENTLY CONDUCTED AND THEN ALSO SOME FASHION WATCHERS IN PARIS AND MILAN COMMENTED ON SOME THINGS THAT ARE GONNA BE GOING ON THIS YEAR SO FIRST UM THEY HAD PEOPLE THEY RANKED UM THE IMPORTANT ASPECTS OF R REMOTE CONTROLS AND RIGHT NOW I D THEY'RE SAYING THAT CURRENTLY THERE'S A FUNCTIONAL LOOK AND FEEL PREFERENCE BUT THAT REALLY OVER THE NEXT YEAR IT IT THAT'S GONNA BE SWITCHING TO FANCY LOOK AND FEEL REMOTES SO THAT JUST GOES BACK TO THE WHOLE DESIRE OF OUR C REAL REACTION COMPANY WANTING TO FOCUS ON FASHION AND SO EVEN THOUGH WE'RE STRESSING WHEN WE'RE TALKING WE'VE ALL BEEN TALKING ABOUT THIS LIKE SIMPLICITY AND EASY TO USE IDEA THEY'RE SORT OF WANTING US TO REMEMBER THAT THE NUMBER ONE THING FOR EVERYONE IS THAT IT'S FANCY LOOK AND FEEL AND AS THESE ARE RANKED THE TOP ONE IS DOUBLY IMPORTANT TO THE SECOND ONE WHICH IS DOUBLY IMPORTANT TO THE THIRD ONE SO JUST TO TAKE THAT WEIGHT INTO ACCOUNT THE SECOND THING THAT WAS MENTIONED AS IMPORTANT WAS THE TECHNOLOGICAL INNOVATIONS THAT WOULD BE LIKE IF WE USE SOMETHING LIKE THE SPACE MATERIAL OR THE L. C. D. SCREEN THINGS LIKE THAT AND THEN EASE OF USE WAS THE THIRD MOST IMPORTANT WHI SO REALLY NO MATTER WHAT WE NEED TO FOCUS THE MOST ON FANCY LOOK AND FEEL ACCORDING TO THIS I DON'T KNOW HOW MUCH WE AGREE WITH THAT AND THEN THE FASHION WATCH TALKS ABOUT THAT THIS YEAR'S TOP TREND FOR CLOTHES SHOES AND FURNITURE IS FRUITS AND VEGETABLES AND THA THAT THERE'S A PREFERENCE FOR SPONGY TIGHT MATERIAL AND SO THAT BRINGS US TO MY PERSONAL PREFERENCES WHO WANTS A SPONGY REMOTE OR ONE WITH FRUIT AND VEGETABLE PADDING PERSONALLY I DON'T REALLY THINK THAT I WANT ONE THAT'S GONNA GO OUT OF STYLE OR GO STALE EXCUSE THE PUN UM IN A YEAR SO EVEN THOUGH THIS IS COMING FROM US AS YOU KNOW TREND WATCH MARKET RESEARCH I DON'T KNOW HOW MUCH OF IT WE NECESSARILY WANNA TAKE AWAY ALSO CONSIDERING THAT THE D RESEARCH B HAS BEEN CARRIED OUT BY REAL REACTION I'M A LITTLE HESITANT AS TO LIKE HOW THESE QUESTIONS MAY HAVE BEEN WORDED AND IF NECESSARILY THIS WHOLE FASHION TO TECHNOLOGY Y EDAS EASE OF USE IS NECESSARILY THE RIGHT RANKING PERSONALLY LIKE I MIGHT REVERSE IT BUT IF WE'RE WORKING FOR THIS COMPANY THEN I GUESS NO MATTER WHAT WE HAVE TO STRESS FASHION THE MOST BUT IT DOESN'T NECESSARILY NEED TO BE A SPONGY MATERIAL YEAH I DON'T HAVE A LOT OF NOTES TO SHARE IF YOU WANT THEM THAT PRETTY MUCH SUMS IT UP SO YEAH OKAY DO WE HAVE ANY S SOME QUESTIONS FOR THIS LET'S SEE UM UM DO YOU HAVE ANY IDEAS HOW TO POSSIBLY USE THESE UM HOW TO HOW TO USE A FRUIT OR VEGETABLE OR UM OR THE SPONGY MATERIAL AT ALL LIKE COULD WE MAKE A S LIKE COULD WE MAKE A SPONGY REMOTE IT WOULD BE EASIER ON THE HANDS IT'S KIND OF AND THEN IT WE WOULD HAVE TO FIND A WAY TO PROTECT LIKE THE CHIP AND ALL THAT I DUNNO BUT BUT THAT IT'S COVERED WITH THE LATEX WHICH IS SPONGIER AND SOFTER ON YOUR HANDS IT'S THERE'S SOMETHING TO BE SAID I MEAN WE WE GOT THAT THING EARLIER FROM YOU ABOUT UM NOT WANTING IT TO R. R. REPETITIVE STRESS INJURIES AND THINGS AND AND YEAH SOMETHING GRIPPABLE I MEAN WE DON'T WE DON'T WE DON'T WANNA GO SPONGY MAYBE YEAH YOU KNOW THE MATERIAL THAT YOU HAVE WHEN YOU SIT ON LIKE A BICYCLE SO THAT IT DOESN'T HURT WHEN YOU'RE SITTING DOWN FOR A LONG TIME LIKE I'M IMAGINING THAT SORT OF THING I DON'T KNOW WHAT TH THAT MATERIAL'S CALLED COULD WE GO IN FRUIT AND VEGETABLE COLOURS WE COULD COLOUR CO ORDINATE THEM LI UM COUPLE MAIN ONES BEING LIKE I DUNNO LEMONS OR STRAWBERRIES OR SOMETHING COULD THEY BE SMELLY I IS IT SUPPOSED TO BE SHAPED LIKE A VEGETABLE UH LIKE UH I DUNNO LIKE UH CARROTS OR SOMETHING OR CARROT SHAPED MM OR MAYBE THE BUTTONS COULD BE SHAPED LIKE DIFFERENT FRUITS WHAT ABOUT THE IDEA OF LIKE A ROUND REMOTE INSTEAD OF LIKE A VERTICAL UP AND DOWN ONE LIKE IN TERMS OF HOLDING IT LIKE THAT'S A F SHAPE OF A FRUIT JUST TO TIE IT IN A LITTLE 'CAUSE I THINK THE REASON THEY'RE LONG IS YEAH IT'D BE HARDER TO PRESS BUTTON WHEN YOU WHEN YOU USE A REMOTE DO YOU PRESS THE BUTTONS WITH YOUR THUMB USUALLY YEAH UM I USUALLY HOLD IT IN ONE HAND MAYBE OR MAYBE YOU WANT SOMETHING THAT'S SHAPED LIKE A MOBILE PHONE SO YOU YOU HOLD IT IN ONE HAND AND YOU PRESS THE BUTTONS WITH YOUR THUMB YEAH 'CAUSE OTHERWISE YOUR FINGERS CAN'T MOVE AROUND BUT I LIKE I YEAH YEAH THEY WOULD HAVE TO BE WITHIN A CERTAIN AMOUNT OF SPACE WITH EACH OTHER RIGHT I WHEN I'M WHEN I'M PRESSING BUTTONS ON MY IPOD THAT'S HOW I DO IT HOLD IT AND PRESS THE FOUR YEAH YEAH OR IN AND USE MY THUMB OR MY POINTER FINGER ON THE TOUCH SCROLL WHEEL AND YOU FIND THAT WORKS QUITE WELL YEAH MM-HMM IS THAT THE BUTTON ON AN IPOD IS IT WHAT IS IT IS IT JUST FOUR BUTTONS OR IS IT LI MORE LIKE A SCROLL THING THE ONE I HAVE DOESN'T HAVE THE FOUR ON I LIKE AROUND IT I DON'T THINK TS AND YOU PRESS THE CENTRE BUTTON THAT'S THAT'S YOUR ALL PURPOSE SELECT BUTTON RIGHT THERE OH OKAY YEAH THAT'S QUITE A GOOD DESIGN I THINK WHY IT WOULD BE GOOD FOR US IS 'CAUSE LIKE YOU COULD HAVE THE SAME WHEEL SORT OF EFFECT FOR LIKE CHANNEL FLIPPING AND THEN THE OTHER ONE COULD BE LIKE FOR VOLUME LIKE JUST THE IDEA OF LIKE THOSE SO FEW BUTTONS FOR MAIN THINGS BUT THEN HOW YOU COULD GO BACK TO THE MENU AND LIKE I DUNNO IF WE WOULD WANT IT ON THE SCREEN THERE OR ON THE ACTUAL T. V.