THAT'S JUST I MEAN IT'LL IF SOMEBODY SAYS UP IN THE MIDDLE OF A TELEVISION SHOW IT'S GONNA CHANGE THE CHANNEL YEAH AND AND FIGHTING FOR THE REMOTE WOULD NOT BE FUN ANYMORE AND I THINK THAT'S ONE OF THE THINGS WE WANNA KEEP SO IF YOU PRESSED IT AND WENT UP WELL THEN WHY DON'T YOU JUST PRESS THE UP BUTTON MAN YEAH THAT WOULD KIND OF LOSE IT THAT'S RIGHT EVEN STILL THERE'S GONNA BE INTERF TH THERE'S THERE STILL WILL BE INTERFERENCE FROM THE T. V. IT MIGHT NOT BE IT MIGHT NOT BE COMPLETELY CONFUSING BUT I THINK YOU'LL STILL Y IT'S STILL I DON'T THINK IT'S PRACTICAL AT ALL I THINK IT'S A BAD IDEA FRANKLY YEAH SO UM TAKING THAT AWAY OUR UH THE THE THE RUBBER BUT RUBBER BUTTONS ARE THE MORE RELIABLE IT'S THE THE ONES THAT WOULD AL WOULD ALLOW US TO TO MARKET OUR PRODUCT AS BEING YOU KNOW LESS PRONE TO DAMAGE AND MORE RESISTANT TO THINGS LIKE SPILLAGE OF LIQUIDS OVER IT OR YOU KNOW MISTREAT MISUSES AS IT HAPPENS TO REMOTE CONTROLS UM AS FOR THE POINT THAT WE MAKING ABOUT LOSING IT WELL WE WANNA SMALL R REMOTE CONTROL ONE SIDE BECAUSE UH WE WANT IT TO BE COOL AND UH DESIGNED BUT UM APPARENTLY UM MARKET SHOWS THAT BIGGER S BIGGER UM REMOTES GET LESS LOST ABOUT MM-HMM MM BUT UM YEAH I THINK WE WE NEED TO COMPROMISE BETWEEN THOSE TWO AND SOMEHOW WE'LL DO THAT SOMEHOW UM SO THE THE WHAT I WOULD PROPOSE IS SOMETHING MORE OR LESS IN THE UH DIRECTION OF WHAT IS TO YO THE RIGHT OF THAT SLIDE UH BUT WITHOUT WITH A L A LESS COMPLICATED UM DESIGN SO THE NUMBERS THE VOLUME CONTROL AND CHANNEL CONTROL AND TELETEXT ACCESS UH THE VOLUME AND CHANNEL CONTROL CAN JUST BECOME THOSE THE THE FOUR BUTTON ARRAY AS IN IF IT WAS A ROUND DIAL MM-HMM SO WE'RE SUGGESTING DOING A SORTA SCROLL WHEEL THING FOR THE VOLUME YE NO IT'S NOT I I IT'S JUST FOUR BUTTONS THAT ARE ON A CROSS SO THAT YOU BA BASICALLY CAN CONTROL ALL OF THE IMPORTANT TASKS FROM THAT ALONE OKAY THAT BE IT 'KAY SO ON TO Y FUNCTIONAL REQUIREMENTS OR TREND WATCHING I DUNNO TREND WATCHING I GUESS TREND WATCHING I BELIEVE FORTY SIX NINETEEN FIFTY SEVEN YEP IT'S BEEN SO LONG WELL I DON'T KNOW WHAT TO SAY WHEN I S WHEN I SEE THE WHEN I SEE THE PRODUCT I I I I DON'T WANNA BUY IT I SEE SO MANY OF 'EM OUT THERE THERE'S NOTHING ABOUT THAT PRODUCT THAT MAKES ME WANNA CHOOSE THAT PRODUCT OVER OTHER PRODUCTS THAT ARE OUT THERE YEAH YEAH THAT'S NOT OUR THAT'S NOT OUR B DESIGN THAT'S JUST A THAT'S JUST SOMETHING HE A A GRAPHIC HE USED TO SHOW YOU THE LAYOUT OF WHAT THE LAYOUT OF THE BUTTONS MIGHT BE LIKE OKAY 'CAUSE 'CAUSE RIGHT NOW I DON'T HAVE TOO MUCH TO SAY ABOUT HOW TO MARKET THIS PRODUCT BECAUSE WE DON'T HAVE A PRODUCT TO MARKET YET AND UH FROM FROM TALKING TO MIKE IS THAT WE HAVE WE HAVE UH WE CAN MARKET A MORE EXPENSIVE PRODUCT NOW THAT'S WHAT I UNDERSTAND SO HELLO UH E EXCUSE THAT THAT'S A BIT OF SPAM AND AND SO YEAH I'M A I'M A LITTLE BIT STUCK RIGHT NOW IN THAT WHAT UH W WHAT IS IT THAT I'M GONNA MARKET UH WITHOUT SPECIAL OR INCREASED MARKETABLE FEATURES I DON'T BELIEVE THE PRODUCT HAS A CONSUMER DEMAND UH I LIKE THE IDEA OF OF THE SCROLL MAKIN THERE ARE SO MANY PEOPLE MAKING THESE PRODUCTS AT THIS PRICE RIGHT NOW WHAT ARE WE GONNA DO TO MAKE THIS ONE SPECIAL AND UNIQUE WHAT'S SPECIAL AND UNIQUE ABOUT A SCROLL UH WELL I DON'T YEAH IT'S I I JUST SEE IT AS DIFFERENT I DON'T SAY IT'S SPECIALLY MM I DON'T SAY IT'S SPECIAL UH I SAY THAT IT'S DIFFERENT I WHAT I'M LOOKING FOR AS MARKETING IS M GIVE ME SOMETHING DIFFERENT I GIVE ME A LOWER PRICE GIVE ME A HIGHER PRICE GIVE ME SOME NEW TECHNOLOGY DON'T GIVE ME THE SAME THING THAT EVERYBODY ELSE IS PUTTING OUT THERE ON THE SHELF IT'S F AT THE SAME PRICE I NEED SOMETHING TO MARKET ABOUT THIS THING WE'RE WE'RE A NEW FIRM WHAT I IF WHEN WHEN WE HAVE YEAH WHEN WE WHEN WE HAVE SOMETHING LIKE THE CRADLE OR OR SOMETHING GIVE THAT'S AS AS A MARKETING STANDARD I NEED SOMETHING TO MARKET TO MAKE THIS PRODUCT UNIQUE YEP HAVING IT LOOK REALLY NICE UM AND ALSO BE REALLY DURABLE MM 'KAY JUST REMEMBER WHEN I MADE UP THIS REPORT I DIDN'T HAVE THE INFORMATION THAT WE'RE DISCUSSING HERE AND AND SO SO UH YEAH WHEN WE HAVE A CRADLE WHEN WE HAVE SOME KIND OF DESIGN SO WHAT I'M SAYING IS FROM MY PERSPECTIVE I DON'T HAVE A PRODUCT TO MARKET RIGHT NOW UM UH MY PERSONAL PREFERENCE IS THAT WE MAKE SOME ADJUSTMENT IN THE COST EITHER LOWER OR DEVELOP AN INTEGRATED NEW TECHNOL TECHNOLOGY THAT'S THAT IS THE NEXT STEP THERE'S TECHNOLOGY AND THEN THERE IS TECHNOLOGY WHICH WE'RE MOVING INTO THE NEXT PHASE AND SO UH WE'RE GONNA HAVE SOME NEW TECHNOLOGY TO ENHANCE THE MARKETABILITY YEAH UH AGAIN I'M NOT SOLD ON THE PRODUCT BECAUSE WE DON'T HAVE A PRODUCT IN MY OPINION YET SO I NEED A PRODUCT I NEED A PRODUCT TO MARKET AND I JUST WHATEVER PRODUCT YOU GUYS PUT TOGETHER WE'LL FIND A WAY TO MARKET IT THA THAT I'M NOT CONCERNED WITH SO NOW IF YOU IF YOU GIVE ME IF YOU GIVE ME A CUT OUT OF WHAT EVERYBODY ELSE HAS THEN I NEED TO I NEED TO FIND A LOWER COST SO OUR BIG QUESTIONS HERE REALLY ARE CRADLE OR NOT CRADLE DO WE GO BASIC OR DO WE GO FOR FEATURES UH D DOES ANYONE REALLY WANNA DO ANYTHING WITH THE SCROLL WHEEL OR SHOULD WE DITCH THAT OFF HAND FIRST FUNCTION WISE WHAT DOES THAT DO THAT YEAH WH WH WHAT'S THE WH WELL IT'S IT'S JUST ANOTHER WAY TO DO THE EXACT SAME THING THAT THE BUTTONS DO MM 'KAY OKAY NOW WHAT I SEE WITH THE SCROLL WHEEL IS EVERYBODY HAS BUTTONS SO FROM A MARKETING STANDPOINT I HAVE I HAVE ANOTHER DOOR TO WALK THROUGH WHEN WE HAVE SOMETHING THAT'S UNIQUE IF IT CREATES SOMETHING MORE COMPLEX OR MORE EXPENSIVE THEN I DON'T KNOW IF THAT MAKES IT UH A MARKETING NECESSITY BUT AGAIN FROM A MARKETING PERSPECTIVE I WANT AS MUCH NEW AND DIFFERENT ABOUT THIS THING AS POSSIBLE BECAUSE WE'RE WE'RE CO IT'S A VERY COMPETITIVE MARKET WHAT I UNDERSTAND ABOUT SCROLL WHEELS IS THEY'RE THEY'RE QUITE EXPENSIVE TO TO MAKE SO I D I MEAN IT IS AN ALTERNATIVE IF IF YOU THINK THAT'S GONNA SELL SOME SOME UH YOU KNOW IF IF WE'RE GONNA MAKE UP THE EXTRA COST BY EXTRA SALES I THINK MAYBE IT'S WORTH IT TO DO IT