SO SO OF COURSE UM SO I WILL TAKE THE MINUTES YOU MM YOU THREE ARE GOING TO DO PRESENTATION UM UH WE WANT TO KNOW TO AT THE END TO KNOW THE NEW PROJECT'S REQUIREMENT SO WE NEED UH TO KNOW THE THE USER UH NEEDS THAT WE WANT TO FULFIL TO FULFIL THE FROM THE TECHNICAL PART WE WANT TO KNOW HOW IT GOING TO WORK AND UM THIRD PART UH I DON'T REMEMBER WHICH IS NOT VERY GOOD AH OF COURSE HOW TO TO DESIGN THIS UH THIS YEAH SO UM LET'S GO FOR THE THREE PRESENTATIONS SO FIRST UM MARKETING EXPERT OKAY SO I DUNNO IF I CAN DO THAT LIKE THIS YEAH SO IT'S BEING MODIFIED DO YOU WANT YEAH OPEN READ ONLY I HOPE I SAVED IT SO UM YEAH THIS IS MY NAME WE MET BEFORE I AM THE EXPERT IN MARKETING AND I WANT TO TELL YOU ABOUT WHAT PEOPLE UH S WANT AND UH LIKE AND DISLIKE IN REMOTE CONTROLS AND I HOPE THIS IS GOING TO HELP YOU TO TO DESIGN IT CORRECTLY SO NEXT PLEASE UH OH YEAH IT IS PUT F. FIVE HMM THE FULL PAGE PRESENTATION YEP F. F. FIVE YEP F. FIVE YEAH MM-HMM MM SO BASICALLY UH WHAT I SUGGEST IS THAT UH INSTEAD OF DECIDING OURSELF WHAT WHAT COULD BE AND WHAT SHOULD BE A GOOD UH REMOTE CONTROL LET'S ASK PEOPLE WHO ARE USERS OF REMOTE CONTROLS HOW THEY FEEL ABOUT W THE CURRENT REMOTE CONTROLS WHAT THEY LIKE WHAT THEY DON'T LIKE AND UM AND WHAT THEY DO WITH THEM BY THE WAY BECAUSE THEY ARE SUPPOSED TO BE USEFUL DON'T FORGET ABOUT THAT SO WE'VE WE'VE CONDUCTED A A SURVEY ON ON THE USE OF UH REMOTE CONTROLS AND I'D LIKE TO SHOW YOU SOME OF THE RESULTS WE FOUND ON THIS SURVEY AND NEXT PLEASE YEAH SO BASICALLY WHAT WE FOUND WAS THAT UH THERE ARE SEVERAL THINGS THAT THE USER DON'T LIKE IN REMOTE CONTROLS FIRST OF ALL THEY FIND IT VERY UGLY CURRENT REMOTE CONTROLS AS YOU KNOW THEY'RE THE SAME AS THIS ONE UH THEY'RE NOT NICE COLOUR NOT NICE SHAPE I MEAN THEY'RE ALL THE SAME AND THEY'RE NOT L GOOD LOOKING UM WHAT IS INTERESTING IS THAT IN FACT IT SEEMS THAT THEY WERE PEOPLE ARE READY TO PAY FOR NICE AND LOOK AND FANCY LOOKING UH REMOTE CONTROL SO I THINK WE SHOULD PROBABLY SPEND LOTS OF TIME IN AND EFFORT IN THAT UM AND THE OTHER THING IS THAT UH THE THE CURRENT REMOTE CONTROLS ARE NOT SO EASY TO USE AND IT IT THE THE CURRENT UH FACILITIES THAT THEY OFFER DO NOT MATCH WHAT PEOPLE REALLY WANT TO USE THEIR REMOTE CONTROLS FOR INSTANCE UH WE SEE THAT UH THEY ZAP VERY OFTEN SO I THINK THIS IS A VERY UH IMPORTANT UH FUNCTIONALITY THAT IT SHOULD BE EASY FOR THEM TO TO ZAP UH IN ONE WAY OR ANOTHER AND MOST OF THE BUTTONS UH ON UH CURRENT REMOTE CONTROLS ARE NOT USED SO I THINK WE SHOULD DESIGN SOMETHING WHERE SOME OF THE BUTTONS WHICH ARE THOSE THAT ARE USED SHOULD BE EASIER TO SEE AND USE THAN OTHERS THAT ONLY A COUPLE OF PEOPLE ARE USING UM NEXT PLEASE NOW PEOPLE ARE VERY FRUSTRATED W WITH THEIR REMOTE CONTROLS AND THEY FOR INSTANCE UH THEY DON'T EVEN FIND IT IT'S IT'S OFTEN LOST SOMEWHERE IN THE IN THE IN YOUR HOME AND NOBODY KNOWS WHERE IT IS MAYBE IF WE HAVE SOMETHING WHERE WE COULD ASK THE REMOTE CONTROL PLEASE WHERE ARE YOU LIKE UH SOMETHING TO TO LIKE T I THINK PHONES SOME OF THE PHONES HAVE SOME OF THIS KIND OF S FUNCTIONALITY UH OF COURSE PHONE YOU CAN ALWAYS PHONE YOUR PHONE BUT YOU CAN'T PHONE YOUR YOUR REMOTE CONTROL BUT WHY NOT YEAH AND BECAUSE OF THE FACT THAT THERE ARE SO MANY BUTTONS IN THESE REMOTE CONTROLS THAT NOBODY USE IN FACT THEY DON'T EVEN KNOW HOW TO USE THEM SO MOST OF THE THE PEOPLE SAY THEY THEY DON'T KNOW HOW TO THEY TO USE PROPERLY THEIR R REMOTE CONTROLS AND UH THEY ARE BAD FOR R. S. I. BUT UH I DON'T REMEMBER WHAT IS R. S. I. SO I THINK THEY ARE BAD MM-HMM MM NOBODY HAS ANY IDEA ABOUT THAT WELL I'LL CHECK UH WITH MY OH OKAY I THINK IT'S A TECHNICAL THING WHICH OUR OKAY OKAY OKAY BUT TWENTY SIX PERCENT DO YOU KNOW UH TWENTY FIVE EVERY FOURTH YOU KNOW EVERY FOUR SOME OF US KNOWS OKAY SO ANYWAY THAT'S FOR WHAT THE BIGGEST FRUSTRATION UH OF THE USER AND UM YEAH YEAH NEXT SLIDE AH YEAH SO WE'VE LISTED A COUPLE OF UH FUNCTIONS S UH FUNCTIONS THAT MAY BE UH USED BY U THE USER IN THE CURRENT UH AVAILABLE UH REMOTE CONTROLS AND UH WELL THE TABLES LOOK VERY NICE TO READ BUT WHAT IS IMPORTANT IS TO UNDERSTAND THAT THE POWER BUTTON IS NOT USED OFTEN BECAUSE IN GENERAL YOU USE IT ONLY ONCE PER SESSION BUT IT IS VERY RELEVANT PEOPLE WANT TO HAVE A POWER BUTTON CHANNEL SELECTION IS UH O OFTEN USED VERY OFTEN USED AND INDEED UH VERY RELEVANT AH NOW I REMEMBER WHAT IS R. S. I. IT'S REPETITIVITY STRESS INJURY WE HAVE TO BE CAREFUL WITH THAT WORD BUT UH ANYWAY I CONTINUE MY PRESENTATION SO YEAH CHANNEL SELECTION IS UM VERY IMPORTANT VERY OFTEN USED VOLUME IS NOT OFTEN USED BUT PEOPLE UH WANT TO HAVE CONTROL ON VOLUME AND THAT MAKES SENSE OF COURSE AND N THEN YOU HAVE THINGS WHICH ARE VERY MUCH LESS OFTEN USED LIKE THE SETTINGS AUDIO SETTINGS SCREEN SETTINGS EVEN TELETEXT AND CHANNEL SETTINGS ALL OF THEM THEY'RE NOT OFTEN USED AND THEY ARE S MORE OR LESS RELEVANT IT SEEMS THAT PEOPLE FIND TELETEXT TELETEXT UH RELEVANT EVEN IF I PERSONALLY NEVER USE IT BUT SEEMS THAT IT'S AVERAGE RELEVANT AT LEAST SO I CAN TELL YOU THAT UH IN A L IN A SCALE BETWEEN ONE AND TEN RELEVANT UH NOT RELEVANT TO RELEVANT PEOPLE SCORED A SIX ON THIS WHICH IS NOT AS UH THESE THESE TWO ONE WERE HAD I THINK TEN I THINK BUT BUT IF YOU COMPARE WITH THESE ONES UH I THINK THEY SCORED A ONE OR TWO NOT VERY RELEVANT SO IF IF THERE ARE GOOD REASON NOT TO PUT TELETEXT IT'S OKAY BUT JUST KNOW THAT PEOPLE FIND IT SOMEHOW RELEVANT MM-HMM THAT'S FOR THE MAIN FUNCTIONS I THINK AND UH THEN WE CAN ASK UH OURSELF UH WHAT PEOPLE DON'T HAVE THAT MAY BE USEFUL FOR INSTANCE I THINK NET NEXT SLIDE ONE OF THE THING THE TREND UH THAT UH YOU ARE PROBABLY AWARE OF IS THE POSSIBILITY THE EVENTUAL POSSIBILITY OF HAVING SPEECH RECOGNITION IN YOUR REMOTE CONTROL SO YOU WOULDN'T HAVE TO TAP TAP IN YOUR BUTTONS BUT JUST TELL YOUR REMOTE CONTROL OR WHATEVER YOU NEED YOU HAVE WHAT YOU WANT