UH IT FELL OFF ONE TWO THREE FOUR YEAH WE'RE READY OKAY WELCOME TO THIS SECOND MEETING UM IT'S NOW QUARTER AFTER TWELVE AND WE'RE GIVEN FORTY MINUTES UM FOR THIS MEETING THIS IS A MEETING ON FUNCTIONAL DESIGN UM AND I WANNA WELCOME YOU ALL AND THANK YOU ALL FOR DOING SOME RESEARCH IN BETWEEN UM I DID TOOK THE MINUTES FROM THE FIRST MEETING AND I'LL SHOW THEM TO YOU IN A MOMENT UM I KNOW EACH OF YOU HAVE A PRESENTATION AND UM IN THINKING ABOUT THE FORTY MINUTES I THOUGHT IT WOULD TAKE ONLY LIKE THREE MINUTES FOR THE PREVIOUS MINUTES UM EACH OF YOU HAVING ABOUT SEVEN MINUTES OR MAYBE A LITTLE MORE MAYBE A LITTLE LESS FOR YOUR PRE PRESENTATIONS AND A LITTLE DISCUSSION BECAUSE THERE'S I HAPPEN TO HAVE BEEN TOLD THERE WERE SOME NEW PROJECT REQUIREMENTS AND WE HAVE TO MAKE SOME UH DECISION ON WHAT FUNCTIONS IT WILL HAVE OKAY IS THIS AP EVERYBODY AGREE WITH THIS YES OKAY UM AND AFTER THE MEETING THERE'LL BE THINGS TO BE DONE AND AS YOU CAN SEE IT SAYS WE GET TO GET LUNCH UM AND THEN SOME MORE INDIVIDUAL WORK AND THEN PUTTING MINUTES AWAY AND INDIVIDUAL ACTIONS UM BUT UH NOW FOR THE MINUTES OF THE FIRST MEETING AND GO TO THAT ONE UM AS YOU CAN SEE IT WAS THIS EARLIER TODAY UM KATE STEPH SARAH AND MYSELF IN OUR FOUR CAPACITIES WERE PRESENT I OPENED THE MEETING THE PRODUCT WAS DEVELOPED UH AND REVIEWED AND WE TALKED ABOUT THE FINANCIAL END OF IT UM AND IT HAD SOME IMPLICATIONS UM THE FOUR MILLION SALES TARGET AND NEW IDEAS OF NOT TOO MANY BUTTONS BRIGHT COLOURS AND SOME OF THE INFLUENCE OF THE JAPANESE AND WE CLOSED EARLY SO YOU COULD THEN PROCEED WITH YOUR RESEARCH AND GETTING YOUR REPORTS TOGETHER FOR TOD THIS MEETING ANYBODY HAVE ANY QUESTIONS ON THOSE MINUTES ARE THEY COMPLETE DID THEY DISCUSS EVERYTHING THAT WE COVERED LAST TIME 'KAY UH I THINK SO WE WE WE TALKED ABOUT THE THE INDIVIDUAL ROLES THAT WE EACH HAD AS WELL YEAH I'M AFRAID I INCORPORATED THAT WHEN I SAID WHO WAS PRESENT BUT YES WE DID AND WE DID A LITTLE BIT OF UH TEAM BUILDING OF UH OF MAKING THE PICTURES BUT I DIDN'T THINK THOSE WERE APPROPRIATE TO THE MINUTES NECESSARILY SO UM AS A GROUP I THINK WE'VE ARE THEY'RE ACCEPTING THE MINUTES OKAY I ACCEPT THE MINUTES IS THAT WHAT WE'RE SUPPOSED TO SAY YEAH GOOD UM THEN WE'LL MOVE TO THE THREE PRESENTATIONS OKAY OKAY OKAY MM WE NEED TO MOVE THIS WHO WANTS TO GO F FIRST THAT'S AS FAR AS IT GOES UH NOT REALLY MEANT TO TOUCH THOSE MICROPHONES OH IT DOESN'T HAVE ANY ON DOES IT THAT'S FINE EXCELLENT THANK YOU SHE SAID WE DIDN'T NEED TO SCREW IT IN OKAY OKAY THAT LOOKS GOOD IT'S DOING ITS THING THERE WE ARE ALRIGHT THANK YOU VERY MUCH UM ONE OF THE THE BIGGEST ISSUES I FOUND ABOUT UM FROM LAST MEETING WAS THE FACT THAT WE NEED TO SELL FOUR MILLION OF THESE UM REMOTE CONTROLS AND I THINK THAT THIS IS AN OPPORTUNITY TO REALLY TAKE REAL REACTION IN THE DIRECTION OF OF SIMILAR OF HANDHELD TOOLS THAT HAVE BEEN USED AND ARE USED BY MANY OF US AND TO KIND OF BRING THE REMOTE CONTROL INTO THE SI SAME REALM AS AN ACCESSIBLE UM USEFUL ELECTRONIC DEVICE AS OPPOSED TO SOMETHING THAT IS LOST IN THE COUCH AND WHAT HAVE YOU SO UM MY MAIN GOAL HERE IS TO RE ENVISION THE REMOTE CONTROL IN IN THIS CONTEXT AND TO THINK ABOUT MENU FUNCTIONALITY AND CURRENT TECHNOLOGY AND THE FACT THAT IT COULD BE INTERACTIVE WITH OTHER TOOLS UM SOME OF THE RESEARCH UH IN THE MARKET HAS SHOWN THAT PEOPLE REALLY ARE NOT HAPPY WITH REMOTE CONTROLS AS THEY ARE NOW AND UM THAT MEANS WE DO NEED TO MAKE SOME DECISIONS ABOUT WHAT WHAT KEYS OR OR BUTTONS ON THE ON THE REMOTE CONTROL TO PERHAPS KEEP AND AND WHAT ONES TO DISCARD AND IF WE DEVOTE SOME ENERGY INTO THIS I THINK THE UM RECENT PRODUCTIONS OF REAL REACTION THE I GO EVERYWHERE POWER AND THE HIGH DEFINITION D. V. D. PLAYERS ALTHOUGH IT MAKES IMMEDIATE SENSE TO HAVE OUR REMOTE CONTROL INTERACT WITH THESE I THINK WE CAN ALSO USE THIS AS A PLATFORM TO MAKE IT INTERACT WITH OTHER TOOLS AND UM IN FACT I THINK THE HIGH DEFINITION D. V. D. PLAYERS AND ALL OF THIS WILL COME ALONG IN THE UH WILL ONLY BENEFIT FROM THE POSITIVE FEEDBACK FROM OUR WELL DESIGNED TOOL SO AGAIN MOST UH USERS REALLY DISLIKE THE CURRENT LOOK AND FEEL OF REMOTE CONTROLS UM FIFTY PERCENT I THINK OF ALL THESE UH NUMBERS THE MOST IMPORTANT IS FIFTY PERCENT OF USER SAY THEY ONLY USE TEN PERCENT OF THE BUTTONS AND EIGHTY PERCENT OF USERS AND IF WE THINK ABOUT THIS THERE ARE A LOT OF UH TELEVISION D. V. D. STEREO REMOTE CONTROL USERS OUT THERE EIGHTY PERCENT WOULD SPEND MORE MONEY ON A REMOTE CONTROL THAT LOOKS FANCY COULD CAN I ASK WHERE THESE FIGURES COME FROM IS THIS MARKET RESEARCH WE'VE NOW IN BETWEEN AS THE PROJECT MANAGER THEY SENT ME AN EMAIL FROM THE POWERS THAT BE UM THAT TELETEXT IS OUTDATED UM AND THE INTERNET IS COMING IN AS IMPORTANT BUT THAT THEY WANT THIS REMOTE CONTROL TO ONLY BE FOR T. V. UM WITH INCORPORATING THE CORPORATE IMAGE COLOUR AND SLOGAN MM-HMM WELL I THINK WE CAN I I THINK WE CAN REALLY FOCUS ON THIS REMOTE AND AND AGAIN BRING THE REAL REACTION UM BRAND IN IN AND AND GET SOME POSITIVE MARKETING FOR OUR OTHER TOOLS EVEN IF WE DIRECTLY DON'T UM ADVERTISE FOR THE I GO EVERYWHERE LINE SO AN INTERESTING UM ELEMENT WAS THE WOULD YOU PAY MORE FOR SPEECH RECOGNITION QUESTION SO THESE MARKET RESEARCH UH UH QUESTIONNAIRES LOOKED INTO YOUR YOUR UH CONCERN ABOUT TECHNOLOGY AND S SPECIFICALLY WANTED TO FIND OUT INFORMATION ABOUT SPEECH RECOGNITION OKAY NOW THE EARLY ADOPTERS THOSE OF US WHO GREW UP WITH TECHNOLOGY AND UH LUCK LUCKY FOR US HAVE THE UH CASH TO TO PAY FOR IT THE YOUNG AGE GROUP WITHOUT THE MORTGAGES AND RESPONSIBILITIES NINETY ONE PERCENT OF THEM WOULD PAY MORE FOR SPEECH RECOGNITION IN A REMOTE CONTROL VERY INTERESTING I I LEAVE THIS UP TO THE GROUP TO DECIDE IF WE WANNA USE THIS UH IF AND YOU KNOW THE THE DESIGNERS BUT NINETY ONE PERCENT FIFTEEN TO TWENTY FIVE WELL I I I THINK ESPECIALLY IN TERMS OF GROWTH I THINK THIS WOULD BE A VERY SMART GROUP TO TARGET I MEAN S THREE QUARTERS OF THE NEXT AGE GROUP TWENTY FIVE TO THIRTY FIVE ARE INTERESTED AND UH WITH THE TECHNOLOGIES IMPROVING IF WE CAN GET THESE UH IN REAL NUMBERS DOES THE NINETY ONE PERCENT AND THE SEVENTY SIX PERCENT TRANSLATE TO EX IN EXCESS OF THE FOUR MILLION UM YES YES