HOW DO YOU WEAR THIS THING HMM MM MM MM NOT TOO MANY CABLES AND STUFF ORIGINAL IS RECORDED OKAY OKAY SO WELCOME EVERYONE SO WE ARE HERE FOR THE KICKOFF MEETING OF UH THE PROCESS OF DESIGNING A NEW REMOTE CONTROL SO I WILL FIRST START WITH A WARM WELCOME OPENING STUFF THEN UH WE WILL UH SEE WHAT WILL BE UH OUR PRODUCT AND WHAT WILL BE THE DIFFERENT STEP WE WILL HAVE TO DESIGN IT AND UH THEN WE WILL UH DISCUSS IF WE HAVE FEW IDEAS AND WE WILL UH END UH BY UH DISPATCHING THE DIFFERENT TASK YOU WILL BE YOU WILL HAVE TO FULFIL TO COMPLETE THIS PROCESS SO UH JUST ONE THING UH YOU SAID TWENTY FIVE MINUTES BUT I HAVE SOMETHING ELSE TO DO UH SO GOTTA HAVE ANOTHER MEETING UH SOON SO MAYBE YOU COULD HURRY UP A BIT SORRY I HAVE ANOTHER MEETING SO IF YOU COULD UH YOU HAVE ANOTHER MEETING SOON YEAH SO YOU HAVE TO BE QUICK YEAH FOR THE LAWNMOWER PROJECT OKAY SO THE THE GOAL IS TO HAVE A REMOTE CONTROL SO TO HAVE AN ADVANTAGE OVER OUR COMPETITORS WE HAVE TO BE ORIGINAL WE HAVE TO BE TRENDY AND WE HAVE TO ALSO TRY TO BE USER FRIENDLY SO UH THE DESIGN STEP WILL BE DIVIDED IN THREE UH MAIN POINTS FIRST IT WILL BE THE FUNCTIONAL DESIGN THIRD IS THE CONCEPTUAL DESIGN AND THEN IS THE DESIRED DESIGN SO THE FUNCTIONAL DESIGN IS TO IDENTIFY THE MAIN USER NEEDS THE TECHNICAL FUNCTION THE REMOTE CONTROL SHOULD FULFIL AND THEN WE WILL MOVE TO F CONCEPTUAL DESIGN WHERE WE'LL SPECIFY THE DIFFERENT COMPONENT INVOLVED WHAT KIND OF USER INTERF INTERFACE WE WANT AND WHAT ARE THE DIFFERENT UH TREND IN USER INTERFACE AND STUFF LIKE THAT AND THEN THE DESIRED DEVI DESIGN WILL CONSIST IN UH SPECIFICALLY IMPLEMENTING AND DETAILING THE CHOICE WE'VE UH MADE IN THE SECOND POINT SO I WILL NOW ASK YOU WHICH IS VERY IMPORTANT FOR THE DESIGN OF A NEW REMOTE CONTROL FOR TO UH EACH OF US TO TO DRAW UH YOUR FAVOURITE ANIMAL ON THE WHITE BOARD WHAT AN ORIGINAL IDEA DO YOU HAVE ANY IDEA OF WHICH ANIMAL YOU WANT TO SHOW US ORANGUTAN OKAY THAT'S GOOD N N YOU SHOULD WHEN I'M DRAWING THE ORANGUTAN IT'S AN ABSTRACT DRAWING OF AN ORANGUTAN OKAY IT'S AN ABSTRACT DRAWING I THINK IT'S NICE AND ORIGINAL I DON'T HAVE A RED COLOUR USUALLY ORANGUTANS HAVE RED HAIR SO THIS IS A VERY IMPORTANT BUT I DON'T HAVE RED PEN SO OKAY YES YOU WANT TO DRAW SOMETHING CHRISTINE OKAY UH SORRY YOU HAVE TO IMAGINE A LITTLE BIT UM THIS OF COURSE YOUR ANIMAL IS RECORDED SO IT'S NOT LOST IS THIS UH IS IT A MONSTER DO YOU KNOW IT'S A CAT ISN'T IT YES YES IS IT LIKE THAT IS IT BETTER OKAY IT'S MY CAT YEAH THE NAME IS CARAMEL CARAMEL AH HA OKAY OLIVIER DO YOU WANT TO OKAY I GO BUT NEXT TIME YOU'LL DO SOMETHING I'M SURE NEXT TIME I CONCENTRATE OKAY SO WHAT COULD I DRAW MAYBE I CAN DRAW LIKE A VERY SIMPLIFIED COW I DON'T KNOW IF IT LOOKS LIKE A COW HE LOOKS LIKE A BONG LIKE A WHAT NO QUITE SQUAREY SCARY I DUNNO IT IT LOOKS MORE LIKE A DONKEY IN FACT I WOULD SAY OKAY SO I HOPE THAT IT HELPS YOU UH IN THE PROCESS OF DESIGNING A REMOTE CONTROL OKAY LET'S MOVE ON SO HERE THE UH FINANCIAL OBJECTIVE OF OUR PROJECT THAT IS TO SAY TO TO HAVE A PRODUCTION COST LOWER THAN TWELVE POINT FIVE EUROS AND HAVE A SELLING PRICE OF TWICE THAT PRICE T IN ORDER TO TARGET A PROFE PROFIT OF UH FIFTY UH MILLION EUROS I IS THERE A MATTER FOR A NEW REMOTE CONTROL YEAH IF IT'S TRENDY ORIGINAL I D FULFIL THE USER NEEDS WE HAVE TO DISCUSS THAT POINT ON YEAH YOU YOU CAN SUGGEST POINTS LIKE THIS SO WHAT WHAT SO WE HAVE TO DECIDE FOR EXAMPLE IF IT CAN CONTROL ONE DEVICE OR MULTIPLE SO WHAT'S WHAT ARE YOUR IDEAS ABOUT THAT MAYBE I CAN HAVE THE YOUR OPINION FROM THE MARKETING SIDE UH IF IF WE BUNDLE THE REMOTE CONTROL WITH SOMETHING UH TO SELL THEN IT COULD BE A SINGLE DEVICE OTHERWISE IT COULD BE PROGRAMMABLE ONE OTHERWISE WHO WOULD BUY A REMOTE CONTROL FROM US OKAY SO IF IT SELLED UH BY ITS OWN I IT IT WOULD RATHER BE FOR MULTIPLE DEVICE YEAH DO YOU AGREE MM-HMM YEAH SO MAYBE IT SHOULD BE FOR MULTIPLE DEVICES AND UH DO YOU HAVE ANY IDEAS UM OF UH DESIGN IDEAS OR ANY UH UH TECHNICAL REQUIREMENT WE WE SHOULD UH FULFIL I THINK WE SHOULDN'T HAVE TOO MANY B FOR MY PART I THINK IF WE DON'T HAVE SO MANY BUTTONS COULD BE NICE OKAY AND DO YOU HAVE IT ALSO TO BE TO BE LIGHTED IN ORDER TO BE USED IN THE DARK MIGHT BE A GOOD IDEA YEAH OKAY AND DO YOU HAVE ANY UM ANY UH IDEA OF THE TREND THE TREND IN DOMAIN WHAT IT SHOULDN'T IT SHOULD LOOK LIKE OR THINGS LIKE THAT SOMETHING WHICH IS NOT SQUAREY MAYBE UH NOT A BOX LIKE FOR OKAY YEAH THE BASIC REQUIREMENT FIT IN YOUR HAND YEAH ONLY A BUCK AND ALSO IT HAVE I IT MAY BE IT MAY BE IMPORTANT FOR THE REMOTE CONTROL TO BE UH TO TO RESIST TO VARIOUS SHOCKS THAT CAN HAPPEN IF IT FALL WATER PROOF AS WELL MAYBE IT IS ORIGINAL BECAUSE YOU CAN UH USE IT IN YOUR UH IN YOUR BATH WHEREAS THE OTHERS CAN'T MAYBE WATER PROOF WOULD BE VERY ORIGINAL SORRY MM THAT COULD BE UH BUT UH IF YOU DON'T HAVE AN WATERPROOF REMOTE CONTROL IT MEANS YOU CAN JUST COVER IT WITH SOME PLASTIC AND YOU CAN SORT OF F AND AND THAT'S ONE OF THE THAT'S ONE OF THE SHOCK I MEAN THERE ARE PEOPLE THAT HAVE A REMOTE CONTROL AND THEY ARE WORRIED THAT IT'S GOING TO BREAK AND THEY PUT SOME EXTRA PLASTIC AROUND IT THAT'S PEOPLE THEY ACTUALLY DO IT THEMSELVES BUT MAYBE WE CAN BULK IT WITH UH ALREADY THIS PLASTIC THING AND UH THE WATERPROOF UH STUFF AS WELL YEAH MAYBE WE CAN SELL UH ALL THAT TOGETHER SO SO PLASTIC PROTECTION AND UH AND A WATERPROOF BOX AS WELL THAT MIGHT BE GOOD UH TRACK TO FOLLOW LIKE AS AN OPTIONAL THING OPTIONAL OR SELLED WITH IT WE SHOULD HAVE S UH SPECIAL BU BUTTON ON THE T. V. TO MAKE THE REMOTE CONTROL BEEPING AH YEAH YEAH BARKS SO WE CAN UH HAVE A WHISTLE UH REMOTE CONTROL YEAH WHISTLE I DON'T KNOW WHISTLE ABLE WHISTLE TRACKING WHISTLE TRACKING REMOTE CONTROL THAT'S A GOOD IDEA THAT'S VERY ORIGINAL AND THAT'S CAN UH IMPROVE YEAH D D UH YEAH BUT S STILL WE HAVE TO MM WE HAVE TO HAVE AN ADVANTAGE OVER OUR COMPETITORS I THINK THIS IS A GOOD ADVANTAGE