OTHER FUNCTIONS LIKE AUDIO SETTINGS VIDEO SETTINGS SOUND SETTINGS ARE NOT SAID TO BE VERY IMPORTANT AND UH VERY MUCH USED FURTHERMORE FIFTY PERCENT SAYS UH THEY ONLY USE TEN PERCENT OF THE BUTTONS ON A REMOTE CONTROL THAT DOESN'T SAY WE GOT WE CAN LEAVE NINETY PERCENT OFF BUT IT SURE UM SAYS WE SHOULDN'T MAKE IT TOO UH COMPLICATED FIFTY PERCENT ALSO CLAIMS UH TO HAVE LOST A REMOTE CONTROL VERY OFTEN IN THE ROOM AND UM AN IMPORTANT THING HERE THE MOST IMPORTANT CUSTOMERS UH WHICH IS OVER SEVENTY PERCENT OF OUR MARKET IS IN THE AGE RANGE OF THIRTY SIX TO SIXTY FIVE YEARS OLD AND UH ELDERLY PEOPLE OUR MARKET ARE LESS INTERESTED IN UH NICE FEATURES BUT MORE WILLINGLY TO SPEND MORE MONEY ON REMOTE CONTROLS SO WHAT I WAS THINKING OH WRONG SIDE WE SHOULDN'T IMPLEMENT TOO MUCH FEATURES ON UH ON OUR REMOTE CONTROL BECAUSE ELDERLY PEOPLE WILL GET TH LOST GROUP FEATURES FOR A HIGHER USABILITY UH WHAT I WAS CLAIMING IN THE PREVIOUS MEETING UM ALL THE SETTINGS ABOUT AUDIO SETTINGS VIDEO SETTINGS AND CHANNEL SETTINGS WHICH ARE NOT VERY OFTEN USED WE COULD GROUP THEM UH ON ONE BUTTON AND MAKE THEM ACCESSIBLE UH IN ONE MENU BUTTON OR WHATEVER BECAUSE THEY ARE USED VERY RARELY AND WELL IT UH THERE ARE A LOT OF OPTIONS THERE SO WE CAN REALLY MAKE UH YEAH HOW DO YOU SAY WE CAN SPARE AT BUTTONS OVER THERE AND UM IF YOU WANT TO IMPLEMENT V. C. R. AND D. V. D. OPTIONS GROUP THEM IN THE BUTTON NOT TOO UH YEAH SMALL BUTTONS SO THEY WON'T BE VERY UM HOW DO YOU SAY VISUALLY PRESENTS YES WON'T BE VERY PRESENT THANK YOU AND A TRENDY LOOK WELL UH ALTHOUGH SEVENTY PERCENT OF THE MARKET IS UH CONSISTS OF ELDERLY PEOPLE UH WHO DON'T REALLY CARE FOR TRENDY LOOKS OR WHATEVER I GUESS IT CAN DO NO HARM TO MAKE IT TRENDY FOR THE OTHER THIRTY PERCENT THAT WAS KIND OF WHAT I FOUND OKAY WELL THEN WE I'M GONNA SHOW YOU SOME OF THE NEW PROJECT REQUIREMENTS AND THEN WE GONNA DISCUSS ON UH WHAT FEATURES WE FIND IMPORTANT UH WELL SOME OF THE UH NEW REQUIREMENTS MAKE SOME OF YOUR FINDINGS QUITE UH IRRELEVANT I THINK BECAUSE UM UH S DECIDED TO PUT THEY HAVE DECIDE TO PUT TWO ADDITIONAL REQUIREMENTS FORWARD WELL NOW I SEE FOUR THAT'S KINDA STRANGE WELL THEY SAY TELE TELETEXT BECOMES OUTDATED SINCE THE POPULARITY OF THE INTERNET WELL I THINK THAT MAY BE SO BUT WELL WE CAN'T JUST LEAVE THE TELETEXT BUTTON OFF IT'S IMPOSSIBLE I THINK SO THE COMPROMISE WE COULD MAKE IS JUST TO MAKE ONE TELETEXT BUTTON YOU KNOW LIKE ON AND OFF AND DON'T MAKE A LOT OF SPECIAL PUT A LOT OF SPECIAL FEATURES ON IT TO MAKE IT TRANSPARENT OR YOU KNOW IT'S JUST YOU WANT YOU WANT TO BE ABLE TO MAKE USE OF TELETEXT BUT NOT TO PLAY WITH IT THAT MUCH SO WE HAVE TO THINK OF THAT THE REMOTE CONTROL SHOULD ONLY BE USED FOR TELEVISION OTHERWISE THE PROJECT BECOMES MORE COMPLEX WHICH ENDANGERS THE TIME T T MA UH THE TIME TO MARKET SO MAYBE WE SHOULD LEAVE ALL D. V. D. AND V. C. R. RELATED FEATURES OFF COMPLETELY OKAY I DON'T KNOW I THINK THAT UH THAT'S WHAT THEY'RE TRYING TO SAY UH OUR CURRENT CUSTOMERS ARE WITHIN THE AGE GROUP OF FORTY PLUS NEW PRODUCTS SHOULD REACH A NEW MARKET WITH CUSTOMERS THAT ARE YOUNGER THAN FORTY SO YOU UH TALKED ABOUT THE ELDERLY WHO WERE WILLING TO SPEND MORE ON A REMOTE CONTROL AND WHO WERE INTERESTED BUT WELL THEY'RE NOT RELEVANT BECAUSE WE ARE AIMING AT A YOUNGER I DON'T REALLY AGREE ACTUALLY TO BE HONEST IT'S A VERY SMALL MARKET WHICH WE WILL APPROACH THEN IF WE UH WANT TO REACH CUSTOMERS YOUNGER THAN FORTY IT'S ONLY LIKE THIRTY PERCENT OF THE TOTAL MARKET MAYB YEAH OUR COMPANY ALREADY SELLS REMOTE CONTROL TO THE OLDER PEOPLE BUT WE WE ALSO WANT YOU KNOW A NEW CUSTOMER GROUP THAT'S THE ONE WE HAVEN'T COVERED YET SO I THINK THAT'S WHAT THE PROBLEM IS WE HAVEN'T GOT REMOTE CONTROLS FOR UH WELL I THINK YEAH YEAH I THINK SO MAYBE IF IT'S NO NO BUT I THINK WE HAVE TO JUST KEEP IN MIND WHAT THE OLDER AGE GROUP WANTS SO MAYBE WE CAN MAKE A REMOTE CONTROL THAT'S PRIMARILY INTERESTING FOR THE YOUNGER GROUP BUT ISN'T THAT BAD FOR AN OLDER PERSON EITHER UH OUR CORPORATE IMAGE SH SHOULD STAY RECOGNISABLE IN OUR PRODUCTS OUR PRODUCT'S CORPORATE COLOUR AND SLOGAN MUST BE IMPLEMENTED IN THE NEW DESIGN OKAY SOMETHING ELSE NICE TO KNOW SORRY YEAH YOU WILL HAVE TO LOOK THAT UP WE PUT THE FASHION IN ELECTRONICS I THOUGHT IT W MIGHT BE LET'S MAKE THINGS BETTER OR SOMETHING BUT OKAY WELL LET'S GO BACK TO THE THE AGENDA SO WE'VE NOW HAD TO THE THREE PRESENTATIONS WE KNOW ABOUT THE NEW PROJECT REQUIREMENTS THAT MEANS WE CAN UH WELL D YEAH DISCUSS ON THE REMOTE CONTROL FUNCTIONS WELL IF I CAN UH MAKE A START I THINK IT'S BECOMING MORE CLEAR WHAT KIND OF REMOTE CONTROL IT'S GONNA BE AND I ALREADY TALKED ABOUT THE MAYBE YOU HAVE A F FAMILIAR WITH THE REM REMOTE CONTROL THAT HAS THE THE CAN OPENER UNDERNEATH IT I THINK WE'RE WE'RE LOOKING FOR SOME YEAH WE WE'RE LOOKING FOR A REALLY SIMPLE REMOTE CONTROL WITH ONLY BASIC T. V. FUNCTIONS Y WELL THAT NOT OLDER THAN FORTY MAYBE THAT'S NOT VERY UH YEAH WE DON'T REALLY NEED TO HAVE A SIMPLE REMOTE CONTROL I THINK WE CAN IMPLEMENT MORE FUNCTIONS THEN BECAUSE UM BASICALLY UH THE YOUNGER PEOPLE ARE MORE ABLE TO ADAPT TO NEW TECHNOLOGY AND THEREFORE WILL BE A MORE BUT I THINK THEY ARE ARE C ARE CONTRADICTING EACH OTHER BECAUSE THEY WANT A SIMPLER DESIGN AND NO UH OTHER UH S FUNCTIONS THAN JUST T. V. BUT THEY S DO AIM AT A YOUNGER WELL MA SO WHY SHOULD J WE PUT THIS FUNCTION IN I THINK MORE I THINK UH PEOPLE YOUNGER PEOPLE ARE MORE LOOKING FOR JUST A TRENDY LOOK THAN UH MORE FUNCTIONS Y WELL YOU HAVE DIFFERENT KIND OF UH EQUIPMENT IN YOUR ROOM LIKE A T T. V. AND A D. V. D. PLAYER YOU CAN UH KNOW YOU YOU CAN MAKE VERY D YOU CAN PUT VERY DETAILED FUNCTIONS REGARDING THE T. V. SET ON YOUR REMOTE CONTROL UH WITH THE WITH UH THE YOU KNOW AUDIO SETTINGS AND UH V UH SCREEN SETTINGS WE DON'T WANT THAT I THINK THAT WAS THAT BECAME CLEAR WE DON'T WANT BUT W MAYBE WE SHOULD PUT SOME FUNC UH I KNOW THAT THE YOUNGER PEOPLE WILL MOST LIKELY HAVE A D. V. D. PLAYER THEY WANT TO YOU KNOW THEY WANT TO UH YEAH BUT UH YOU SAID YEAH D YEAH BUT TH THE FUNCTIONS ARE NOT IN THE REMOTE CONTROL WE'RE MAKING