IS THAT WHAT WE'RE WE'RE DOING WE'RE KIND OF LIKE SORTING THEM AN OR ARE WE ACTUALLY ELIMINATING THINGS WE JUST DON'T WANT THE PRODUCT TO HAVE I THINK ARE YOU ARE YOU MAYBE KIND OF THINKING WHAT WE ABSOLUTELY HAVE TO HAVE AND WHAT WOULD BE NICE UM WE NEED TO FIND OUT EXACTLY WHAT WE HAVE TO HAVE UM AND AFTER THAT WE CAN ADD THINGS IF THEY'RE POSSIBLE OKAY RIGHT WELL DO YOU WANNA MAYBE JUST AT THIS POINT DECIDE ON WHAT WE ABSOLUTELY MUST HAVE AS A P AS A FUNCTION OF THIS UM SO SO FAR JUST TO RECAP YOU'VE GOT VOLUME AND CHANNEL CONTROL AND RIGHT OKAY UM WELL ONE ONE WAY I WOULD LOOK AT THIS UM WOULD BE THAT WE A APPROACH THE DIFFERENT CONTROLS IN TERMS OF UM LIKE CONTROL TYPES SO THAT FOR THE USER IT'S VERY CLEAR WHAT THEY WANT TO DO WHERE THEY GO UH AND ALSO THINK MAYBE A LITTLE BIT ABOUT SORTA W W WHAT WOULD JUST WANNA BE ACC EASILY ACCESSIBLE FOR EXAMPLE IF WE HAD AUDIO CONTROLS THOSE COULD BE SOMETHING PEOPLE SET UP VERY RARELY MAYBE THEY'RE UN THEY'RE THEY'RE THEY'RE IN A LITTLE AREA BUT COVERED UP UM THINGS LIKE CHANNEL AND VOLUME UM ARE USED ALL THE TIME SO WE JUST HAVE THEM RIGHT OUT ON TOP UM VERY JUST VERY SORT OF SELF EXPLANATORY UM SO MAYBE WE NEED TO THINK ABOUT HAVING THREE OR MORE GROUPINGS OF CONTROLS YOU KNOW LIKE ONE WHICH ARE JUST THE THE HABITUAL ONES THAT SHOULD BE RIGHT WITHIN YOUR NATURAL GRIP AND OTHERS THAT ARE UH ALSO AVAILABLE AND THEN OTHERS THAT ARE CONCEALED SOMETHING LIKE THAT UH WELL JUST TO TO WRAP UP QUICKLY ON THIS THIS LITTLE SECTION HAVE I JUST LOST OH NO UM UH DO YOU THINK MAYBE THAT'S THE ONLY KIND OF UH ESSENTIAL REQUIREMENTS AND THEN MAYBE JUST THINGS THAT WOULD BE NICE IF IT COULD DO WOULD BE THINGS LIKE AUDIO SET UP AND DISPLAY SET UP AND THINGS LIKE THAT MAYBE LIKE A MUTE BUTTON THAT SORT OF THING ANY OF YOU ANYTHING TO ADD TO THAT AT ALL NO OKAY RIGHT UM OKAY IF WE CAN MOVE ON TO NEXT PRESENTATION THEN PLEASE UM DO YOU WANNA CAN THIS PLUG COME ACROSS NO SO WHY DON'T I JUST PICK UP AND MOVE THEN HERE I'LL JUST WHY DON'T I JUST MM ER CAN YOU GO UP BEHIND ME KINDA THIS IS SO THIS I'M ALL IN A KNOT NOW OKAY RIGHT UM SO I CAN I CAN SAY ALREADY I DUNNO WHETHER THIS IS FOR GOOD OR FOR BAD BUT THERE'LL BE A LOT OF KIND OF UH REDUNDANCY IN THE IN THE THE ISSUES AND THE THE UH THE THINGS YEAH YEAH WHICH IS MA NOT NECESSARILY A BAD THING BUT MAY WHAT I'VE ALREADY STARTED DOING IS CR I CREATED A SLIDE IN IN MY PRESENTATION HERE SO UM SO THAT WE KIND OF THINK WELL WHAT'S THE CUMULATIVE EFFECT OF WHAT WE'VE TAKEN FROM YOUR IDEAS AND AND MINE BECAUSE CERTAINLY I I HAVE A HARD TIME SEPARATING SEPARATING THINGS COMPLETELY OBVIOUSLY OBVIOUSLY WHAT YOU'VE JUST TOLD ME WHAT YOU'VE JUST TOLD ME IMPACTS A LOT ON WHAT UM LIKE MARKET RESEARCH MM THAT THAT I'VE BEEN SO HOW DO I HOW DO I GET THIS UP OKAY OKAY ALRIGHT SO F. EIGHT FUNCTION THE BLUE BUTTON NEXT TO THE CONTROL ON THE LEFT YEAH YOU HAVE TO PUSH IT TOGETHER MM-HMM YEP OKAY I THINK THAT THAT'S DOING IT NOW NOPE TRY THAT AGAIN UH AGAIN WAIT OKAY YEAH YOU WANNA UM OKAY GREAT OKAY JUST UM BEFORE I BRING THIS UP WHAT I'LL JUST SAY IS UM WHAT I'VE WHAT I'VE DONE IS TRIED TO COLLECT SOME INFORMATION SO THAT I CAN THEN RELAY THIS TO TO YOU GUYS SO THAT IT'S NOW BECOMES A COLLECTIVE THING AND THEN KIND OF LEAD US IN THE DIRECTION OF DECIDING 'KAY WHAT WHAT ARE OUR OPTIONS WHAT SHOULD WE DECIDE AND DO YOU KNOW WHAT I MEAN SO INCREASE THAT 'CAUSE WE CAN'T SEE THE OKAY THAT'S MUCH BETTER RIGHT CAN YOU UM THERE YOU GO OKAY ALRIGHT THAT WOULD BE OKAY SO UM DOES THAT MAKE SENSE SO WHAT I BASICALLY GOT IS I JUST LOOKED INTO SOME INFORMATION AND SORT OF TH TRIED TO THINK ABOUT HOW HOW WE COULD REVIEW IT AND HOW WE COULD AND WHAT KIND OF DECISIONS WE COULD TAKE AWAY FROM IT AND THEN MAYBE BY THE END OF JUST LOOKING AT SOME OF THESE THINGS WE CAN THINK ABOUT WHAT ARE OUR PRIORITIES 'CAUSE CERTAINLY THERE'S LOTS OF DIFFERENT INFORMATION TO GO THROUGH SO UM I'M THINKING HERE ABOUT UH PRIMARILY ABOUT CUSTOMER NEEDS THAT WE START WITH THE CUSTOMER AND W YOU KNOW WHAT THEY WANT AND WHAT ARE ISSUES WITH WITH UM EXISTING PRODUCTS UH TO THINK ABOUT TRENDS AND ALSO ABOUT TRY AND CONNECT THAT AS YOU SEE WITH THE COMPANY VISION WHICH IS ABOUT FASHION IN ELECTRONICS UM AND THEN AS I SAY UH W WE'D LIKE TO PRIORITISE OUR DESIGN FEATURES FROM THIS AND UM BOUNCING ON TOP UM SO THIS IS WHAT I'VE FOUND HERE UM A LOT OF THIS IS NEW TO ME SO WE'LL JUST READ THROUGH TOGETHER UM USERS DISLIKE THE LOOK AND FEEL OF CURRENT REMOTE CONTROLS SO THEY FIND THEM UGLY MOST PEOPLE FIND THEM UGLY UM THE VAST MAJORITY WOULD SPEND MORE MONEY FOR IT TO LOOK FANCY AS WELL WE'LL SEE LATER THE VAST MAJORITY WOULD SPEND MORE MONEY FOR UM SLIGHTLY MORE INTUITIVE CONTROL SUCH AS VOICE RECOGNITION OKAY I'M GONNA WE'LL LOOK AT THAT IN A SECOND UM MOST PEOPLE USE ONLY A F A VERY SLIM PORTION OF ALL THE CONTROLS SO I GUESS WHAT WE'RE LOOKING AT HERE IS PEOPLE WANT THIS H TECHNOLOGY THEY TEND TO USE THE MOST SIMPLE CONTROLS AND OVERALL THEY FIND REMOTE CONTROLS TO BE SOMETHING THEY DON'T DOESN'T REALLY APPEAL TO THEM MM-HMM YOU KNOW ONE IS THAT WE WANT UH SOMETHING THAT'S HIGH TECH BUT WE WANT IT TO SEEM EASY AND IN SPITE OF THE PRIMITIVE SIDE OF IT AND THE VERY HIGH TECH SIDE WE WANT IT TO JUST BE AN APPEALING PIECE OF EQUIPMENT IN PEOPLE'S HANDS UM FRUSTRATIONS THEY GET LOST A LOT S AS IT CAME UP IN OUR LAST MEETING UM TAKES TIME TO LEARN HOW TO USE THEM THIS IS UH WHY I MENTION WHEN CRAIG WAS UH SHOWING US SOME IDEAS THAT WE ACTUALLY TRY AND GROUP CONTROLS SO D IT DOESN'T JUST LOOK LIKE A BIG PANEL KINDA LIKE WHEN YOU YOU LOOK AT YOU KNOW A NEW COMPUTER KEYBOARD OR SOMETHING THAT IS QUITE EXPLANATORY IF YOU WANT AUDIO IF YOU WANT VISUAL THEN YOU HAVE THOSE UM AND I WILL ADMIT I DON'T KNOW WHAT R. S. I. STANDS FOR IS INSTALLING A NEW REMOTE CONTROL SOMETHING THAT PEOPLE UH NO THAT DID NOT COME UP AT ALL UM SO HERE HERE IS ANOTHER UM SORT OF A A REVIEW HERE OF THE MAIN THINGS