UH WELL PERF PERSONAL PREFERENCES IS IS UH A SIMPLE REMOTE WITH UH THE BASIC FUNCTIONS THAT YOU CAN NEED THAT YOU COULD USE BUT UH KEEP IN MIND THE NEW FUNCTIONS OF T. V. WHAT WE DISCUSSED EARLIER SPLIT SCREEN AND UH IS THAT A FUNCTION THAT YOU SHOULD HAVE BECAUSE ALL THE T. V. S WILL HAVE THEM OR BECAUSE OF ONLY A FEW AND ISN'T REALLY NECESSARY AND THEN UH MAKE IT I WOULD MAKE SO THAT YOU CAN COULD UH USE IT ON MORE THAN ONE APPLIANCE IF YOU HAVE ONE THAT UH UH DOES WITH THE VI THE THE VIDEO IT COULD ALSO WORK WITH UH WITH THE STEREO BECAUSE PLAY IS PLAY AND STOP STOP AND THAT SORT OF THING THE SHU C YOU COULD REUSE THE BUTTONS SO THAT YOU DON'T HAVE TO HAVE A LOT OF BUTTONS FOR UH ANYTHING AND IT SHOULD BE A USER FRIENDLY CLEAR BUTTONS AND NOT TOO MUCH AND THAT IS MY PRESENTATION OKAY THANK YOU 'KAY CHECK YOU MUST STILL HAVE IT OPEN KIJKE 'KAY SO WE'RE GOING TO J DISCUSS THE FUNCTIONAL REQUIREMENTS OF THE REMOTE THAT M THAT MEANS THAT FUNCTIONS USER N WANT TO HAVE ON THE REMOTE CONTROL OR JUST YEAH AND THE USERS ACTUALLY THE METHODS I I PREFER IS WE'RE GOING TO LOOK WHICH SECTION OF THE USERS WE ARE GOING TO FOCUS A L ON MORE ARE THE YOUNGER PEOPLE GOING TO BUY THE REMOTE CONTROL OR THE ELDERLY PEOPLE AND THEN THO THAT SECTION WE'RE GOING TO FOCUS AND ADJUST THE REMOTE MORE TO THAT SECTION THAN THE WHOLE USER SECTION OKAY SOME DATA YOUNGER PEOPLE FROM SIXTEEN TO THIR FORTY FIVE UM YEARS ARE MORE INTERESTED IN FJ FEATURES LIKE L. C. D. SCREENS SPEECH RECOGNITION E ETCETERA AND WE POSSESS ABOUT TWO THIRD OF THE MARKET FROM IN THAT RANGE OF AGE THE ELDERLY PEOPLE FROM FORTY FIVE YEARS TO SIXTY FIVE YEARS ARE NOT THAT MUCH INTERESTED IN FEATURES AND WE POSSESS LESS THAN TWO THIRD THAT'S TWO FIFTH OF THE MARKET SHARE IN THAT AREA GOED SO HMM 'KAY FINDINGS FIFTY PERCENT OF THE USERS LOSE THEIR REMOTE OFTEN SO WE DON'T HAVE TO MAKE IT VERY SMALL LIKE UH LIKE A MOBILE PHONE OR SOMETHING BUT SOME SOMEWHAT BI BIGGER THAN SMALL SO YOU DON'T LOSE IT THAT MUCH ANYMORE SEVENTY FIVE PERCENT OF THE USERS ALSO FIND IT UGLY AND FIF SEVENTY FIVE OF THE USERS ZAP A LOT SO THE BUTTONS SH SHOULD BE THAT SMALL OR SHOULDN'T BE THAT COMPLEX BECAUSE WE HAVE TO SEARCH FOR THE BUTTONS WHICH ONE ARE YOU GOING TO USE NEXT IMPORTANT ISSUES ABOUT THE REMOTE I THINK IT WOULD BE BETTER WITH A PERSONAL REFERENCE BUT OKAY REMOTE CONTROL HAS TO HAVE TO HAVE A LOW POWER USAGE BECAUSE S W SEVENTY FIVE PERCENT OF THE USERS ONLY ZAP ONE TIME AN HOUR SO THE POWER USAGE IS ALSO ONE ONE TIME AN HOUR OR SO WITH A HIGH POWER USAGE WE WOULD USE A LOT OF BUT BATTERIES THE VOLUME BUTTON AND THE CHANNEL BUTTONS ARE THE TWO MOST IMPORTANT BUTTONS ON THE REMOTE CONTROL SO THOSE THEY THOSE HAVE TO H BE FIND VERY EASILY AND HAVE TO BE SOMEWHAT LIKE BIGGER ETCETERA IT HAS ALSO BE HAVE TO FIND EASILY WHEN THE LABEL IS GONE MY COLLEAGUE ALSO ANNOUNCED IT THAT LABELS SHOULD BE SCRATCHED OFF OR WOULD BE S UH SENDEN OKAY SO UH IF THAT'S K UH IF THAT'S THE PROBLEM YOU ALSO HAVE TO FIND IT EASILY ON THE REMOTE BUTTONS LIKE WHAT ALL COLLEAGUES SAID HAVE TO HAVE TO BE MINIMALIZED OR SHOULD BE COVERED OR IN L. C. D. SCREEN L. C. D. SCREEN IS EASY BECAUSE WE HAVE THE L. C. D. SCREEN WE HAVE THE VARIOUS OPTIONS PUT ONE OPTION AND THEN YOU HAVE THE ALL THE BUTTONS OF THAT OPTIONS SO THE OTHER OPTIONS WOULD BE GONE AND YOU DON'T SEE THE BUTTONS SO L. C. D. SCREENS SHOULD BE EASY BUT AN L. C. D. SCREEN THE PROBLEM WITH THE L. SC L. C. D. SCREEN IS THAT ELDERLY PEOPLE FR FROM FORTY FIVE TO FOR SIXTY FIVE YEARS DON'T USE THE L. C. D. SCREEN A LOT SO WE HAVE TO THAT KEEP THAT IN MIND THAT IF YOU'RE GOING TO IMPLEMENT L. C. D. SCREEN YOU DON'T HAVE TO MAKE IT THAT HARD TO LEARN OR TO USE UH L. C. D. SCREEN AS IN UH TOUCH SCREEN YEAH TOUCH SCREEN YEAH THE LAST BUT NOT LEAST YOUNGER PEOPLE ARE MORE CRITICAL ABOUT THE FEATURES BECAUSE THEY USE THE REMOTE CONTROL OFTEN MORE OFTEN AND ARE MORE TECHNICAL THAN THE OL OLDER PEOPLE AND THE OLDER PEOPLE SPEND MORE MONEY AND EASILY ON A REMOTE CONTROL SO WE HAVE TO KEEP IN MIND TO TO FOCUS NOT A LOT NOT THAT MUCH ON THE YOUNGER PEP YOUNGER PEOPLE BUT ALSO SOMEWHAT ON THE ELDERLY PEOPLE AND ON MY PERSONAL PREFERENCES I DON'T HAVE ANY MO MORE TIME TO COME WITH THAT BUT LIKE I SAID L. C. D. SCREEN IS EASILY TO USE BECAUSE YOU HAVE YOU CAN IMPLEMENT A LOT OF BUTTONS IN ONE REMOTE WITH NOT THAT MUCH BUTTONS AND IT SHOULD BE EASY TO USE ESPECIALLY THE VOLUME BUTTONS THE CHANNEL BUTTES BUTTONS AND THE NUMBER BUTTONS TO ZAP THROUGH THE CHANNELS AND THAT IS IT OKAY UM WELL THANK YOU ALL HUH I DUNNO UH DID EVERYONE RECEIVE AN EMAIL WITH UH THE NEW PROJECT REQUIREMENTS NO WELL NO THEN I THINK IT'S A GOOD THING THAT I MADE A SEPARATE SLIDE OF THEM SO YOU CAN ALL READ THEM OH WELL NOT IN THIS PRESENTATION HMM SHOULD BE IN THERE WELL I CAN TELL YOU THEM UH FROM MY LAPTOP UM TELETEXT DOES HAS BECOME OUTDATED SINCE THE POPULARITY OF THE INTERNET SO THAT'S UH THE FIRST THING WE I THINK WE SHOULD PAY LESS ATTENTION TO UH TELETEXT UH THE REMOTE CONTROL SHOULD ONLY BE USED FOR THE TELEVISION OTHERWISE THE PROJECT BECOMES MORE COMPLEX WHICH ENDANGERS THE TIME TO MARKET AND OF COURSE WOULD MAKE IT MORE COSTLY I THINK UM OUR CURRENT CUSTOMERS ARE WITHIN THE AGE GROUP OF FORTY PLUS AND NEW PRODUCT SHOULD REACH A NEW MARKET WITH CUSTOMERS THAT ARE YOUNGER THAN FORTY AND YOU TALKED ABOUT THAT BEFORE AND UH A LAST POINT BUT ALSO VERY IMPORTANT OUR CORPORATE IMAGE SHOULD STAY RECOGNISABLE IN OUR PRODUCTS WHICH MEANS THAT OUR UH CORPORATE COLOUR AND SLOGAN MUST BE IMPLEMENTED IN THE NEW DESIGN SO WE HAVE TO KEEP THAT IN MIND UM WELL UH ACCORDING TO OUR AGENDA IT'S THEN TIME TO TAKE A DECISION ON THE REMOTE CONTROL FUNCTIONS MM SO WHO HAS ANY IDEA ABOUT WHAT SHOULD BE ON IT AND WHAT SHOULDN'T WELL YOU SAID IT SHOULD ONLY UH WORK WITH ONE APPLIANCE OR WITH ONE UH D CHE ONLY THE T. V. YEAH ONLY BE USED FOR TELEVISION ONLY THE TELEVISION OH ALRIGHT OKAY YEAH MM SO YEAH THEN YOU CAN YEAH REQUIREMENTS NO FUNCTIONS MM-HMM