IS THIS OKAY UH YEAH FINE NOW OH IT'S NOT LIKING US IT WENT THAT A WAY COMPUTER ADJUSTING OH UH OKAY SO RIGHT YOU READY BACK THERE UH OKAY WELCOME EVERYONE UM THIS IS THE KICK OFF MEETING FOR THE DAY UM WE'RE THE NEW GROUP UH TO CREATE A NEW REMOTE CONTROL FOR REAL REACTION AS YOU CAN SEE OUR AGENDA IS TO OPEN UP THE MEETING UM BECOME ACQUAINTED WITH EACH OTHER UM HAVE A LITTLE TRAINING ON TOOLS UH CREATE A PLAN DISCUSS THINGS AND AND WE ONLY HAVE TWENTY MINUT TWENTY FIVE MINUTES TOTAL OKAY THE NEW REMOTE CONTROL IS TO BE ORIGINAL TRENDY AND USER FRIENDLY THAT STEPH IS YOUR PART IS THE USER FRIENDLINESS THE ORIGINALITY UM IS GONNA TAKE ALL OF US UM THE TRENDINESS WE'LL PROBABLY GO LOOK AT FOR SOME MARKETING RESEARCH INFORMATION FROM YOU SARAH UM AND WE'LL GET ON WITH IT OKAY SO WE'LL HAVE A FUNCTIONAL DESIGN INDIVIDUAL WORK UM WITH MEETING AND THEN CONCEPTUAL DESIGN T AND THEN DETAILED DESIGN OKAY RIGHT EVERYBODY'S SUPPOSED TO TRY OUT THE WHITEBOARD KATE WHY DON'T YOU TRY IT FIRST IF YOU CAN EITHER BRING YOUR THINGS WITH YOU I GUESS AND WHILE YOU'RE DOING THAT WE'LL TRY AND FIGURE OUT HOW TO HOOK THESE THINGS ON AS WELL 'CAUSE WE'RE ALL GONNA HAVE TO BE ABLE TO WALK AROUND UH RIGHT SO YOU WANT AN ANIMAL AND THE CHARACTERISTICS OF THAT ANIMAL DO YOU HAVE TO BE ABLE TO RECOGNISE WHAT ANIMAL IT IS UM ARE WE ALL GONNA DRAW A CAT I KNOW ITS A SORT OF BUNNY RABBIT CAT YOU CAN TELL IT'S NOT A BUNNY RABBIT BY THE EARS UM I SUPPOSE IT SHOULD HAVE A MOUTH AS WELL SORT OF OKAY RIGHT YEAH AND THE CHARACTERISTICS UH-HUH IN FACT I'LL GIVE IT SOME MORE OH AND THE TAIL FANTASTIC SINCE YOU'RE HANDY AS WELL WHY DON'T YOU DO YOURS NEXT STEPH I THINK IT'S TO GET US USED TO USING THE PEN UM SURE IT'S NOT TO TEST OUR ARTISTIC UH NO IT'S A MOUSE THAT'S NOT A MOUSE Y NO NO IT'S NOT A MOUSE IT'S A WOMBAT IT'S A RATTY ARGH RAT NOT A MOUSE A RAT WEBBED F OH RIGHT AND YOUR FAVOURITE CHARACTERISTICS OF THAT ANIMAL UH THEY'RE INTELLIGENT AND THEY'RE CHEEKY AND UH FANTASTIC PETS AND VERY FRIENDLY AND THEY SIT ON YOUR SHOULDER AND WHISPER THE ANSWERS TO YOUR HOMEWORK IN YOUR EAR WHEN YOU'RE DOING YOUR HOMEWORK THANKS OH A FISH GOSH WHY DIDN'T I THINK OF FISH THAT'S EVEN EASIER TO DRAW THAN CAT MM THIS IS VERY REPRESENTATIONAL FISH UM I LIKE THEM BECAUSE THEY'RE SLEEK AND THEY HAVE A LOT OF FREEDOM BUT THEY ALSO DO N UH SWIM IN GROUPS SO SO THEY HAVE TEAM ELEMENTS I'M AFRAID I'M WITH STEPH AND I THINK YOUR PEN'S RUNNING OUT OF WHATEVER BUT I'M AFRAID I TAKE THE COWARD'S WAY OUT AND THE CAT'S LOOKING THE OTHER WAY HE'S HIDING UM CATS ARE SOMETIMES VERY INDEPENDENT MY PARENTS HAD CATS UH AND THEY CAN MM DECIDE FOR THEMSELVES WHAT IS BEST OKAY NOW UM WE HAVE TO GET DOWN TO THE NITTY GRITTY OF HOW TO MAKE THIS AND THIS REMOTE CONTROL HAS TO BE SOLD UM WE'RE TO SELL IT FOR TWENTY FIVE EUROS WITH A PROFIT AIM ULTIMATELY OF FIFTY MILLION EUROS THAT TELLS YOU SOMETHING ABOUT HOW MANY UM WE HAVE TO SELL ON AN INTERNATIONAL SCALE UM WOULD BE AN AWFUL LOT OF THESE WOULD BE LIKE WHAT A HUNDRED MILLION OF THEM UM TO MAKE TWENTY FIVE EUROS ON EACH ONE AND TO MAKE A TOTAL PROFIT OF FIFTY MILLION UM THE PRODUCTION IS TO ONLY COST TWELVE AND A HALF EUROS PER ITEM NOW IF THEY COST TWELVE AND A HALF YOU'RE SELLING IT FOR TWENTY FIVE YOU'RE MAKING TWELVE AND A HALF EUROS EACH UM AND WE'RE TO MAKE A PROFIT OF FIFTY MILLION THAT'S T UH CAN YOU DO THE MATHS AND HOW MANY ARE WE SELLING UH YEAH I WAS JUST WONDERING IF THAT'S THE UM IF FIFTY PERCENT IS NORMAL MARK UP UM I WOULD THINK WOULD BE MORE LIKE SIXTY PERCENT BUT UM LET ME I HAVE TWO THOUGHTS ONE HUNDRED FIFTY PERCENT AND AND YOUR QUESTION IS HOW MANY DO WE HAVE TO SELL YES 'CAUSE OUR MARKET UM IS INTERNATIONAL AND YOUR PROBLEM IS HAS TO DO WITH MARKETING OF YOU KNOW YOU GOTTA KNOW HOW MANY WE'RE GOING TO BE SELLING TO KNOW HOW BIG A MARKET YOU HAVE TO TARGET AND WHO IS THAT YEAH THAT'S UM TO GIVE YOU A PRETTY GOOD IDEA OF WHERE YOU'RE LOOKING SOMETHING LIKE THAT OKAY YEAH THAT'S FIFTY MILLION EUROS IN ORDER TO MAKE FIFTY MILLION EUROS AND YOU'RE ONLY GETTING TWELVE AND A HALF EACH MM-HMM THAT'S A LOT OF SELLING YEAH TWO FOUR FOUR MILLION YOU'D HAVE TO SELL FOUR MILLION HMM OKAY RIGHT EXPERIENCE WITH A REMOTE CONTROL ANY OF YOU USE OF REMOTE CONTROL FOR A TELEVISION OR D. V. D. OR SOMETHING YEAH WELL I'VE SEEN SOME REMOTE CONTROLS THAT ARE FOR MORE THAN ONE DEVICE AT A TIME BUT I ALSO HAVE HEARD ABOUT THEM NOT WORKING WELL OR NOT WELL CO ORDINATED AND YOU WIND UP WORKING WITH THIS ONE FOR THI THIS THREE AND THEN THIS ONE OVER HERE FOR ANOTHER AND ONE FOR THE D. V. D. AND ONE FOR THE VIDEO AND ONE FOR CABLE AND ONE FOR WHATEVER ELSE BUT I PRESUME THIS IS T I PRESUME THIS IS JUST FOR TELEVISION DON'T KNOW OKAY ARE THERE ANY UM IDEAS FOR THE REMOTE WHAT WOULD IT BE FOR AND WHAT GROUP WOULD BE BE FOR WE HAVE TO THINK ABOUT THAT ONE WE COULD MAKE A HELLO KITTY THEMED REMOTE I THINK ONE IN B BRIGHT COLOURS WOULD BE GOOD I THINK ONE THAT WORKS WOULD BE GOOD ELECTRICAL THEIR INDUSTRIAL DESIGN IS VERY GOOD I THINK ONE THAT DOESN'T HAVE LOTS OF SUPERFLUOUS FUNCTIONS LIKE I'VE GOT ONE AT HOME THAT HAS WELL APART FROM THE OBVIOUS CHANNELS CHANNEL UP CHANNEL DOWN VOLUME YEAH YOU KNOW SUBTITLES MUTE THERE'S A LOTTA BUTTONS THAT I'VE GOT NO IDEA WHAT THEY DO LIKE OKAY WE TEND TO UM GO TO MENUS AND THEN MAKE CHOICES YOU KNOW SO IF IT'S LIKE AN UH VOLUME BUTTON YOU KNOW YOU CAN GO IN AND SAY MUTE OR OR VOLUME WE DON'T NEED TO HAVE LIKE THE L THE NUMBERS IF WE ALSO HAVE UH UH CHANNEL UP CHANNEL DOWN MM OKAY OOH CLOSING THE MEETING YEAH UM I KNOW THIS SOUNDS LIKE IT WAS VERY QUICK BUT THE I THINK THAT'S THE INDUSTRIAL DESIGN IS THE FIRST ONE THAT'S KATE FOR THE WORKING DESIGN AND USER THAT'S YOU S STEPH FOR THE TECHNICAL FUNCTIONS DESIGN AND FOR MARKETING THE USER REQUIREMENTS SPECIFICATION I THINK THERE'S GOING TO BE A LOT OF WE HAVE TO HELP EACH OTHER AND WORK THROUGH THIS AS A GROUP AND I THINK WE ALL YOU KNOW