WHAT COLOUR WERE WE GONNA MAKE IT WELL I I I WOULD SA I WOULD SAY GIVE A S GIVE A SELECTION OF COLOURS UM WE WENT WITH YELLOW WE WENT WITH YELLOW FOR THE PROTOTYPE 'CAUSE WE HAD YELLOW IF I WERE BUYING ONE I'D GO FOR PURPLE LEOPARD PRINT WOULD BE COOL BUT UM BY THIS I THINK IT'S MORE A CASE OF FRUIT AND VEG YEAH LIKE YELLOW YEAH IT WOULD ALSO HELP KEEP THE THE PRODUCT PLACEMENT S YEAH IS IT INSPIRED BY CLOTHING FASHION IS THIS LIKE A BANANA TYPE COLOUR COULD WE STRETCH NO STILL IT'S NOT SHAPED LIKE A BANANA IS IT'S KIND O IT PROBABLY BUDGETED WHAT IS WHAT FRUIT OR VEG IS FLAT I I THINK S I I THINK THIS ISN'T NOT PARTICULARLY FRUIT AND VEGGIE UM OR WE MIGHT HAVE TO SUFFER BADLY FOR THIS ONE AS WELL FOUR OH THAT'S IT'S VERY AMBITIOUS YEAH UM I'D I'D I DON'T THINK FRUIT AND VEG IS THE SOLE CRITERION IS THE SOLE CRITERION FOR BEING UM FASHION FASHIONABLE OR INSPIRED BY CURRENT FASHIONS UM I'D G I'D RATE I'D RATE THIS FAIRLY HIGHLY FROM THAT POINT OF VIEW ACTUALLY WELL THIS THIS WHAT WE'RE GONNA T THIS IS THEIR MOTTO LIKE AND WE'RE WE'RE NOT DOING WELL ON IT THIS IS THEIR STRATEGY I M IMAGINE WE ACTUALLY HAD SOME MONEY INVESTED IN THIS AND THE AMOUNT THAT WE INVEST IS GONNA BE PROPORTIONAL TO THE MARKS MIGHT WE MIGHT WANNA BE A BIT MORE SKEPIBLE SCEPTICAL ABOUT THIS ONE WHAT WOULD YOU THINK YOURSELF I WOULD SAY I MEAN IT'S IT'S NOT AT ALL RIGHT IN ANY WAY OR SHAPE OR FORM WE DIDN'T M OKAY THE THE YELLOW BANANA LIKE THING IS I THINK IS OKAY RIGHT FIVE IS THAT SOUND REASONABLE AM I DO YOU THINK I'M STRETCHING THE UH THE USE OF THE BANANA YEAH 'KAY SO WE HAVE ONE TWO THREE FOUR FIVE SIX SEVEN SO FIVE SEVEN TEN SIXTEEN TWENTY ONE WHICH GIVES US AN AVERAGE OF THREE IT'S WELL THIS WOULD BE IN THE MIDDLE SO WE IT'S IT'S NOT BAD IT'S IN THE GOOD SECTION IT'S NOT BAD AND CONSIDERING THE DON'T PICK THE PEN UM I'M I'M SORRY Y OH AND YOU'VE KNOCKED BATTERIES OUT UM RIGHT OKAY IT'S CONSIDERING THE PRICE WE HAD TO GET THIS IN TO HAVE A POSITIVE YOU KNOW EVEN BASED ON THE FOUR OF US BEING HEAVILY BIASED UM YEAH IT WAS GONNA BE QUITE HARD TO GET ANYTHING STANDING OUT I'D SAY POSSIBLY BASED ON UM THE THE COST FEATURES MM YEAH WE WOULD HAVE TO DO I MEAN WE DIDN'T WE WEREN'T THAT KINDA OPTIMISTIC TOO OPTIM OVERLY OPTIMISTIC YOU KNOW LIKE WE DIDN'T WE DIDN'T ADD WE DIDN'T SUBTRACT A WHOLE SEVEN POINTS FROM THESE THINGS SO I THINK WE'RE DEFINITELY ON THE GOOD BIT EVEN IF WE GAVE THIS ONE SEVEN AND THIS ONE SEVEN THAT'S STILL ONLY THREE EXTRA POINTS OVER SEVEN YOU KNOW IT'S YEAH WE DID IT W IT WAS OKAY IT WAS GOOD PERSONALLY I THINK GIVEN THAT THE PRODUCT UM ONLY REPLACES A SINGLE REMOTE CONTROL THAT YOU'VE ALREADY GOT ARE PEOPLE REALLY GONNA SHELL OUT TWENTY FIVE EUROS FOR SOMETHING THAT'S ONLY MARGINALLY GOOD WELL IT DEPENDS WHO YOUR WHO'S WHAT THE TARGET PEOPLE ARE LIKE YOU'D SAY MAYBE THE FASHION CONSCIOUS MAYBE IT'S BEEN TARGETED MM-HMM YELLOW LOOKS LIKE A BANANA IT'S COOL IT'S GOTTA LOOK GOOD IN THE SITTING ROOM HIDE IT IN THE FRUIT BASKET IT'S GOT AN L. C. D. SCREEN 'S ONLY GOT TWO BUTTONS AND A JOYSTICK SO WHICH WHICH KIND OF PEOPLE WOULD BE MORE LIKELY TO BUY IT PROBABLY THE PEOPLE TECHNOLOGICALLY THEY'RE USUALLY THE ONES THAT BUY POINTLESS STUFF I THINK SO I MEAN MY MUM STILL HAS NOT LEARNT HOW TO USE TEXT MESSAGING ON HER PHONE AND SHE'S HAD IT FOR A LONG TIME YOU KNOW SHE USES IT TO MAKE PHONE CALLS AND THAT'S IT YEAH SO I THINK IF SH IF MY MUM SAW A REMOTE CONTROL LIKE THIS WITH ONLY TWO BUTTONS AND A JOYSTICK I MEAN THAT'LL PROBABLY BE THE FIRST ONE SHE DECIDES NOT TO BUY YOU KNOW SHE'D BE LIKE IS THIS A REMOTE CONTROL I DON'T HOW DO YOU USE IT AND STUFF LIKE THAT SO EVEN IF IT IS REALLY USER FRIENDLY TO US BUT WE'RE USED TO USING MENUS ALL THE TIME MM-HMM I S I SUPPOSE ONE THING IS THAT B BECAUSE IT'S TECHNICALLY INNOVATIVE UM FOR SOMEONE WHO'S SORT OF TECHNOPHOBIC THE FACT THAT IT SIMPLY LOOKS UNFAMILIAR WOULD BE DAUNTING YEAH I THINK IT'S TOTALLY UH RADICAL TO HAVE A REMOTE CONTROL WITH NO NO NUMBERED BUTTONS YEAH YEAH BUT LIKE RADICAL GOOD MAYBE OKAY UM DON'T KNOW HOW LO MUCH LONGER WE'VE GOT AT LEAST FIVE MINUTES I THINK UM QUICKLY WE'LL POP ONTO PROJECT EVALUATION UM SO WE'VE GOT THESE UH FOUR CRITERIA HERE FOR UH SATISFACTION DOES ANYBODY WANT TO UM UM DO YOU HAVE ANY OPINIONS ON ANY OF THEM FOR EXAMPLE UM WE'LL WORK BACKWARDS I SUPPOSE THE ABILITY TO WORK ON THIS PROJECT USING THE TECHNOLOGY WE'VE BEEN PRESENTED WITH UM PEOPLE MADE GOOD USE OF THE UH PEN AND PAPER I WOULD SAY I'M NOT QUITE SURE WHAT THE ADVANTAGE FOR US USING A DIGITAL PEN MIGHT BE I THINK TRACKING MM OF THE RESEARCHERS STUDYING THIS IT'S ALL P GOES INTO THEIR CORPUS IT MUST TRANSFER OUR N OUR PAPER NOTES ONTO THE UH COMPUTER OURSELVES YEAH THAT WOULDA BEEN PRETTY GOOD IT DOES SEEM LIKE THE PAPER'S STILL A HEAVY CONSIDERATION FOR TAKING NOTES SO MAYBE THIS IS LITERALLY JUST A WAY AROUND IT UM I DUNNO HOW ARE PEOPLE SATISFIED WITH THE TEAMWORK WE'VE MANAGED TO DISPLAY TODAY GOOD I'D YEAH I LIKED IT YEAH LEADERSHIP AS MUCH AS CAN BE LEADERED IN THIS UH THING I LI YEAH TOP MARKS UM LAST ONE WE'VE GOT IS ROOM FOR CREATIVITY NOW I THINK WE GOT WE'RE BURS BURSTING WITH CREATIVITY WE WE'RE NOT LACKING IN IDEAS YOU KNOW IT'S THAT WAS NOT THE PROBLEM YEAH I THINK OF IN THE END IDEAS THAT CAN BE USED SADLY NOT SO MUCH THAT WE WEREN'T FULL OF IDEAS BUT OF ONES THAT ARE GONNA ALLOW US TO ACTUALLY BUILD THE THING IT'S A BIT OF A PITY UM I WOULD HAVE TO AGREE ON THAT I THINK WE NEEDED A LARGER BUDGET YEAH IF YOU'RE GOING TO AIM YOUR A UM PRODUCT MAYBE AT THE TECHNOLOGICAL KIND OF SECTOR THEN YOU CAN AFFORD TO MAYBE JACK THE PRICE UP SLIGHTLY FROM WHAT IT IS BECAUSE THEY WILL PAY OUTRAGEOUS CASH TO MM I MEAN I TH I MEAN I THINK TO R RETAINING THE S THE MORE SORT OF BIO MORPHIC FORM IN THE ARTICULATION WOULD GAIN MORE IN S UH WOULD GAIN MORE PROFIT IN SALES THAN IT WOULD LOSE IN UH IN ADDED EXPENSE MM AND THE PRICE WAS LIKE IT WAS TWICE THE W ASSEMBLY COST AND WOULD IT HAVE TO BE TWICE THAT