YOU RIGHT NOW YOU YOU DON'T SEE THE FEEL BECAUSE RIGHT UH FOR EXAMPLE IF YOU PRESS IT QUITE INSIDE NOW LIKE THIS NOW IT'S EMBEDDED ONE MM MM YES THIS IS HOW EMBEDDED ONE WILL YEAH IT'S A BAS BASICALLY THE SAME THING ACTUALLY YOU WILL BE EXCEPT THAT IN THIS C YEAH AND YOU MIGHT HAVE A SLIGHT THING FOR TO FORWARD AND YEAH YEAH I WOULD SAY TWO THREE SO CONSENSUS TWO OR THREE TWO YEP TWO'S GOOD YES LOOKING LIKE INNOVATION THE FIRST ONE NOT REALLY MUC MM YEAH DO WE YEAH THE SURF UH DESIGN WHAT WHAT FEATURES ARE WE ACTUALLY INCLUDING ARE WE INCLUDING LIKE A LOCATION KIND OF THING LIKE TRYING TO FIND IT UH NO I THINK IT'S MORE OF THE FEEL BUT TH IS THERE ANY THERE'S NO ACTUAL INNOVATION IN THAT AT ALL IT'S JUST A STRAIGHT OUT REMOTE CONTROL YEAH MM-HMM MM-HMM THE ONLY INNOVA INNOVATION IS THE SHAPE YEAH SO THERE'S NO THIS UH LOOK AND FEEL THING THOUGH THAT'S NOT A TECHNOLOGICAL INNOVATION SO I'D BE UP FOR SEVEN FOR INNOVATION AND THE AND THE SECOND ONE IS REALLY UH STATE OF THE ART UH IN TERMS OF INNOVATION AND UM WITH MANY MORE FUNCTIONALITIES AND CAN OPEN AND CLOSE THE THE BOTTOM PART YES A AND THE L. C. D. SCREEN IS YEAH THAT'S THAT'S THAT'S WELL IT'S QUITE INNOVATIVE MM UH COULD PUT IT AT ONE OR TWO I WOULD SAY OKAY PERSONALLY YEP MM MM SO WHAT IS IT WHAT ARE THE INNOVATIONS WITH THIS GOT THE L. C. D. SCREEN YEAH AUTOMATIC SPEECH RECOGNITION IS THAT IN THIS ONE THOUGH IS THIS 'CAUSE THIS IS THE NO WE HA WE JUST DISKE DISCUSS IT AS YOU DESIGNED IT AND THEN WE WILL WILL TRY TO GET IT IN THE BUDGET EIGHT EUROS WELL ACTUALLY WE HAVE YEAH TO CHECK AGAIN YEAH YEAH EIGHT EUROS YEAH YES SIXTEEN EUROS OKAY SO INNOVATION FOR THIS ONE IS TWO ONE IT'S A TWO I WOULD SAY TWO WHY IT IS ONE A MAN W W YEAH WELL THE SPEECH RECOGNITION IS A VERY GOOD INNOVATION I BELIEVE IT SO IT'S USING SPEECH RECOGNITION YEAH GI GIVEN THAT THAT IT WORKS THEN IT'S I THINK ONE OKAY EASE OF USE SO THE FIRST ONE IS REALLY STANDARD SO EVERYBODY I INCLUDING OUR GRANDMOTHERS CAN USE IT RIGHT THEY ARE USED TO IT ACTUALLY SO THAT'S MAYBE A A TWO FOR EASE OF USE HERE THERE MAY UM THE OTHER ONE IS QUITE EASY THO THOUGH UH THOUGH IT HAS MORE FUNCTIONALITY I THINK IT SHOULDN'T BE FOR THE USER TO LEARN IT ACTUALLY IT SHOULDN'T BE DIFFI UH YEAH ACTUALLY IN FACT I THINK IT WILL BE YEAH MM AND THERE IS A LIKE I WOULD SAY THREE OR MAYBE FOUR WELL WE HAVE REDUCED THE KEYS ACTUALLY YOU SEE THREE IS FINE WITH ME YEAH IT'S A ACTUALLY THE USER HAS TO PUT SOME EFFORT TO DO USE THAT ACTUALLY IT'S NOT SO EASY LIKE THIS ONE THE NORMAL YES BUT THEN WHEN WHEN HE IS USED TO IT I I IT IS QUITE EASY SO SO I THINK TH THREE IS GOOD YEAH OKAY GOOD WHAT'S THE NEXT MM SO TWE TWENTY TO FORTY YES THAT'S MM OH NO THIS WOULD I I WOULD I WOULD GIVE THIS MODEL TO THE OLD PEOPLE ACTUALLY YEAH MM-HMM SO SH COMPLETELY CHANGED OUR DEMOGRAPHIC THERE IT'S NOT PART OF THE THE FUNKY YOUNG THING YEAH THAT'S TRUE I MEAN THAT'S THAT'S SOMETHING WHICH WHICH HAS AN APPEAL ON THIS GROUP I THINK BUT YEAH THAT'S IT'S STILL YE MM 'CAUSE WE HAVE GOT ROOM WE'VE GOT SOME BUDGET THERE TO ADD A FEW THINGS TO IT THAT'S RIGHT BUT AS IT IS NOW I W WOULD SAY MM SIX SOMETHING YEAH MM-HMM OH YEAH I WELL I THINK THE UM THE THE LOOK AND UH TAKING CARE OF ITS IT TARGETS THE RIGHT RANGE OF PEOPLE RIGHT MM UH YEAH BUT BUT IF YOU SELL IT IN THE MARKET IT'S GOING TO BE CHEAP ACTUALLY YEAH BUT W AND PEOPLE CAN STILL DECIDE TO USE THE CHEAPER ONE YEAH INSTEAD OF A MM YEAH INDEED TH T T YEAH JU JUST THINK TWENTY FIVE EUROS I MEAN IT'S NOT GOING TO BE CHEAPER OKAY SO IN THAT CASE WELL IT'S FINE THEN WE CAN YEAH OKAY UM AND THE DEMOKRAPHI DEMOGRAPHIC OF THE SECOND ONE AND THE DEMOGRAPHICS OF YEAH THA THA THA THA THA THAT'S I THINK IT'S BETTER BECAUSE OF THE L. C. D. SCREEN WHICH IS REALLY AN APPEAL ON THE ON THE ON THE YEAH ON THE AND ON THE AND IF YOU WANT TO TARGET YEAH IF WE WE WISH TO TO SELL FOUR MILLIONS OF THIS I THINK FOR THIS AUDIENCE WE NEED ABSOLUTELY THE L. C. D. SCREEN MM-HMM MM SO THE L. C. D. SCREEN UH ATTRACTS YES BECAUSE IT YEAH MM MA MAYBE THAT'S SOMETHING TO CONSIDER YES SO WH WHAT WHAT I'D PROBABLY GO WITH THREE AGAIN FOR THAT ONE YEAH I THINK IT'S UH IT HAS MORE MARKET ACTUALLY MM-HMM Y YEAH YOU KNOW TWO TWO TWO YEAH BECAUSE TOMORROW THIS WILL BE MORE APPEALING BECAUSE YOU CAN ADD LOT OF SOPHISTICATION ON THAT BECAUSE THEN YOU YOU HAVE IT UH D YOU HAVE LOT OF THINGS WHICH YOU CAN INCLUDE FOR THE PEOPLE TO WE HAVE TO PRACTICALLY TEST IT THE FIELD TEST WILL TELL YOU HOW GOOD OKAY THE FINAL POINT TRENDS SO THE TRENDS WERE THE FRUIT AND VEGETABLES AND THE SPONGY FEEL MM MM I THINK SPONGY UH THAT MEANS THAT IT GOES IN IN THE WATER MM-HMM I KNOW SOME HAVE YOU TRIED THE MOBILE PHONES THAT HAVE GOT THE KINDA SPONGY BUTTONS AND NOT NOT EXACTLY SPONGY BUT I'M THINKING ONE OF THE NOKIAS THAT'S GOT LIKE YOU CA IT HASN'T GOT INDIVIDUAL BUTTONS IT'S GOT JUST A ONE BIT ON IT AND SO YOU CAN THAT FEELS KINDA SPONGY BUT THIS ONE INCLUDES THIS FEATURE RIGHT SPONGY BUTTONS YEAH WE WE WE WE WE YEAH IT'S THE WAY THEY ARE GOING TO BE ACTUALLY OKAY MM UH THE MAYBE IN THE COLOUR WE CAN MAKE IT UH FRUIT AND AND VEGGIE BUT THAT'S IF YOU'RE USING THE COVERS OR IS IT JUST ONE WE CAN WE CAN CONSIDER UH UH IS IT POSSIBLE DO YOU THINK TO TO MAKE A COVER FOR S SUCH A PHONE I MEAN WELL THEY MAKE IT FOR MOBILES IT CAN'T BE THAT MUCH MORE COMPLICATED IN THAT UH W IN THE MOD SO YOU GOT THE OPTION OF HAVING DIFFERENT COLOURS OR DIFFERENT TEXTURES I TH I TH I THINK YEAH I THINK YEAH IT SHOULD BE POSSIBLE LIKE WHAT WE DO WITH THE MOBILE PHONE YEAH MM MM YES EXACTLY LIKE IT UH SO MAYBE WE CAN BUT WE HAVE TO DECIDE IT WE CAN PUT THE THE THE FANCY F LOOK OF VEGETABLES FOR INSTANCE TO TO THESE COVERS AND S NOW TRY TO INVEST IN THE IN IN THE FEATURES