OR VICE VERSA SO IT'D BE KINDA GOOD TO HAVE THEM BE FEEL COMPLETELY DIFFERENT YOU'D KNOW WHAT YOU WERE FIDDLING WITH YEAH YEAH LIKE THE SHAPE OF IT ALMOST LIKE A MOUSE WITH A MM YEAH OKAY SO WE WE'RE LOOKING AT SLIDERS FOR BOTH A UH VOLUME AND CHANNEL CHANGE UM WELL I WAS THINKING KIND OF JUST FOR THE VOLUME BUT WHAT WHAT DO YOU GUYS THINK WE COULD I DUNNO IT LOOKS LIKE YOU CAN C CONTROL THE VOLUME WITH YOUR THUMB AND THEN YOU COULD CONTROL THE BUTTONS WITH YOUR FINGERS I MEAN IT'S IT'S IT YEAH I MEAN IT IT IT SEEMS TO ME THAT UH IT UH IT AL ALSO HAS THE ADVANTAGE THAT IT IT THE TWO ARE CLEARLY DIFFERENT UM THAT THERE'S NO NO POSSIBILITY OF UH CONFUSING THE TWO SO OKAY RIGHT SO UH THAT'S SORRY IS THAT THAT ALL YOU WANT TO SAY AT THE MO OKAY FINE YEAH MM RIGHT HERE WE GO UH YEAH THIS IS MY REPORT ON TREND WATCHING THE DATA'S COME OFF INTERNET UH FROM EXECUTIVE SUMMARY FOR US ON THE TOP THREE THINGS WANTED BY THE CONSUMER AND WE GOT REPORTS FROM PARIS MILAN ON NEW FASHIONS AND UH THE MOST IMPORTANT ASPECT IS THE L THE LOOK IT HAS TO LOOK FANCY LOOK AND FEEL MM-HMM UH INSTEAD OF THE CURRENT FUNCTIONAL LOOK AND FEEL THIS IS A ST WELL I WAS GONNA SAY YEAH TWICE AS IMPORTANT AS THE SECOND ASPECT WHICH IS THE TECHNOLOGICALLY INNOV INNOVATIVE UM SIDE OF IT SO UH AND THE THIRD BEING EASY TO USE IS PROBABLY A GIVEN WE HAVE TO TRY AND INCORPORATE SO UH WELL I I MEAN I TH I THINK THAT WHAT WE'RE SUGGESTING OUGHT TO ADDRESS ALL THREE OF THOSE YEAH OKAY I S THAT OUT OF SEQUENCE UH YEAH SORRY UH YEAH AND UH FROM THE FASHION WATCHERS FROM MILAN AND PARIS HAVE SAID FRUIT AND VEGETABLES ARE AN IMPORTANT THEME FOR CLOTHES AND FURNITURE AND SHOES ET CETERA UH SORRY CLOTHES SHOES AND FURNITURE AND UH A SPONGY MATERIAL TO BE USED ON THE ON THE OUTSIDE YEAH BUT UH I WAS GONNA SAY UM YEAH FRUIT AND VEGETABLES UH IMPORTANT TO THIS YEAR UM IMPORTANT TO FURNITURE I'M JUST GONNA SAY UH F LIKE IT'S IN IF IF FASHION IF WE'RE GOING FOR THE IT LOOKS FANCY THEN FASHION IS OBVIOUSLY THE LINE WE GOTTA BE GOING THROUGH BUT FASHIONS DO DON'T LAST VERY LONG WELL THAT CAN KINDA TIE INTO OUR CHANGING UH FACE THINGS LIKE WE COULD HAVE THE FRUIT AND VEGETABLE THEME THIS YEAR AND UH WHATEVER HAPPENS NEXT YEAR WE CAN HAVE THE FACE PLATES YEAH YEAH YEAH YOU KNOW THAT KIND OF SPONGY YEAH A KIND OF YEAH OH YEAH THAT'S C COOL MM-HMM IF WE COULD SAVE DEPENDING ON THE COST OF THE PRODUCT ITSELF YOU KNOW COULD WE HAVE UH A CHEAPER B CHEAPER POWER SOURCE AND THEN JUST HAVE IT ANNUALLY RENEWED INSTEAD OF HAVING A TEN YEAR GUARANTEE WITH INTERCHANGEABLE COVERS COULD JUST BUY A NEW ONE EVERY YEAR A NEW ONE WHEN NEW FASHIONS COME OUT MM I I MEAN IT ITS UH I THAT'S AN INTERESTING IDEA IT'S LIKE THE OLD SWATCH WATCH WHERE UH UM ON ONLY BATTERIES EVER GOT CHANGED IN THOSE 'CAUSE PEOPLE JUST BOUGHT A NEW ONE WHEN IT WENT OUT OF FASHION BUT IT'S JUST NEVER BEEN SEEN AS A A FASHION ITEM BEFORE UM THAT'S YES IF IF IF THEY'RE MADE IN SUFFICIENT QUANTITY I THINK IT'S EASIER SOMETIMES TO HAVE THEM BUY CHANGEABLE COVERS FOR IT THAN TO BUY A WHOLE NEW ONE BECAUSE YOU DON'T FEEL LIKE YOU'RE INVESTING IN A WHOLE NEW PRODUCT YEAH MM YOU KNOW A LONG TIME UM BUT IF WE ALSO MAKE IT CHEAP ENOUGH THAT PEOPLE EITHER CHANGE THE COVER EVERY YEAR OR EVEN BUY A NEW ONE EVERY YEAR THEN IT IT'S IT'S EVEN BETTER MM MM-HMM OH YEAH I LIKE THAT THAT ALL C ALSO KIND OF ENCOURAGES 'EM TO BUY NEW COVERS AND YEAH UM S JUST THIS AS EXAMPLES SO F WHEREAS THE ADVANTAGE OF HAVING IT PLUMBED IN IS THAT THAT THE WHOLE THING IS ALL YOU KNOW COMPLETELY SOLDERED TOGETHER AND IT IT IT YOU KNOW TOTAL RELIABILITY BUT I MEAN I D I I UH I KNOW WHAT YOU'RE SAYING AND UH UNDERSTAND WHERE YOU'RE COMING FROM YOU KNOW LIKE TH UH THIS BIT'S THE BIT YOU KEEP AND THIS IS THE EXPENSIVE BIT THIS IS LIKE THE CHIP AND THIS IS THE MICROPHONE AND THEN THIS IS THE POWER SOURCE AND THE BIT EVERYONE SEES AND THEN UM JUST BUILDING THE WHOLE THING IN ONE THEN HAVING GETTING CHEAPER PRODUCTION COSTS UM AND YOU KNOW GIVING PEOPLE THE OPTION OF BUYING A NEW UH A A COMPLETE NEW THING THE ADVANTAGE OF A REPLACEABLE COVER IS THAT EVEN IF THEY DON'T IT DOESN'T HAVE A COVER ON AT ALL IT WILL STILL WORK UM TOTALLY UM THEN IF YOU KNOW IF PEOPLE LOSE THE COVER I MEAN THEY THEY MIGHT BE WELL INCLINED TO GO OUT AND SPEND HOWEVER MANY EUROS ON A ON A NEW ONE UM RATHER THAN A A COMPLETE NEW RE REMOTE YOU'RE SORT OF TRICKING 'EM INTO CONTINUING TO SPEND THEIR MONEY ON OUR PRODUCTS WITHOUT MAKING 'EM FEEL LIKE THEY'RE BEING RIPPED OFF HAVING TO BUY A NEW PRODUCT SO YEAH YEAH MM RIGHT MM YEAH UM AND YOU KNOW AS AS EXTERNAL FASHIONS CHANGE THEN WE GET NEW NEW COVERS ON THE MARKET AND YOU KNOW READILY AVAILABLE AND UM THAT'S THAT'S RIGHT YEAH YEAH YEAH YEAH OKAY UM RIGHT SORRY UM WE HADN'T FINISHED YOUR ARE WE GONNA MAKE THIS AS PART OF LIKE LIKE UH A PART OF THE F LIKE IT IT THE FASHIONS APPLY TO FURNITURE SO ARE WE GONNA MAKE THIS PART OF THE FURNITURE IT'S THE SORT OF THING THAT WE WANT PEOPLE TO HAVE PROMINENT DIS DISPLAYED ON THEIR UM COFFEE TABLE TO SAY THIS SAYS SOMETHING ABOUT ME UM THIS IS FASHIONABLE I YOU KNOW I'M I'M I'M WITH IT I'M UP TO DATE AND YOU KNOW TH THE THE DESIGN THAT I'VE GOT AND AND IT COULD BE A A HOME MADE DESIGN UM YOU KNOW THIS SAYS THIS IS NOT JUST A A TELEVISION REMOTE CONTROL THIS IS YOU KNOW A FASHION ACCESSORY UM SO I MEAN THE THE THE BASIC SHAPE I IS IS WHAT WE UH I MEAN GIVEN THAT WE'VE GOT YOU KNOW ONE ONE ON OFF BUTTON PRESUMABLY TWO BUTTONS FOR UH CHANNEL CHANGE AND ONE SLIDER AND BASICALLY NOTHING ELSE UM W WE NEED TO DECIDE ON THE JUST THE BASIC SHAPE OF THE THING AND KNOW WHETHER WE GO DOWN THE FRUIT AND VEG ROUTE AND I DON'T SUGGEST WE MAKE IT LOOK LIKE A BANANA BUT UM KNOW SORT OF THE THE ORGANIC YOU KNOW CURVED LOOK YOU KNOW T TO DELIBERATELY GET AWAY FROM THE UH UM UH YOU KNOW THE THE THE THE SQUARE LOOK OF MOST UM CURRENT UH REMOTES AND