THE CHARACTERISTICS I TALK ABOUT WE HAVE RELIABILITY WE HAVE COMFORT WE HAVE ERGONOMICS WE HAVE ENVIRONMENTALLY S SENSITIVE UH AND THE CORPORATION WE'RE TALKING ABOUT WE'RE WE'RE A NEW WE'RE A NEW COMPANY WE'RE WANTING TO MAKE A NAME FOR OURSELF WE'RE WANTING YOU TO UH FIND OUR PRODUCT SO WE'RE GONNA GIVE YOU A GOOD PRODUCT AT A FAIR PRICE ONE THING I WOULD WANT TO TO SEE IS UH IS CAN WE CAN WE GET A LIFETIME UH GUARANTEE ON THIS PRODUCT A NORMAL USE GUARANTEE WHICH MEANS THAT THIS PRODUCT FOR THE FOR THE LIFE OF OF THE LIFE USE IF IT SHOULD HAVE A TECHNICAL PROBLEM THAT WE COULD RE REPLACE IT AT NO COST THAT WAS SOMETHING I WOULD BE INTERESTED IN UM SO YEAH WITHOUT UH GOING INTO GREAT DETAILS WE HAVE A WE HAVE A PRODUCT IT HAS THE FEATURES AND THE CHARACTERISTICS AND THE BACKGROUND I BELIEVE TO MAKE IT MARKETABLE I BELIEVE AT A COST OF OF OF THIRTY THIRTY FIVE TO TO FIFTY EUROS WE'RE GONNA BE COMPETITIVE AND WE'RE GONNA WE'RE GONNA HAVE A MARKET NICHE UM W BUT LOWERING OUR PROFIT MARGINS THAT THAT WOULD BE UH THAT WOULD BE I THINK A DECISION BEST MADE BY CORPORATE UM I I M FOR MY EVALUATION BASED ON WHAT OUR COMPETITION IS I TH I THINK THAT THAT WE CAN GO AFTER THIS AND AND AND GO AFTER MORE OF THE UH EXCLUSIVITY SENSE THAN THE MASS MARKET SENSE MM-HMM MM 'KAY BUT I'M SH I'M SURE OPEN TO TO MARKET THIS IN EITHER DIRECTION BUT YOU GUYS CAME UP WITH A GREAT PRODUCT AND AT THAT COST I THINK IT UH THERE'S NOBODY ELSE THAT'S PUTTING THIS THIS COMBINATION OF OF INGREDIENTS TOGETHER THE ONLY LIMITATIONS I SEE TO THIS IS THAT WE'RE FOCUSED ON TELEVISION ONLY UH THAT'S THE ONLY THAT'S THE ONLY DRAWBACK I SEE TO THIS BUT WITH ALL OF THESE OTHER FEATURES I THINK PEOPLE C ONE THING I'M I'M HOPING FOR IS PEOPLE ARE NOT GONNA EVEN NOTICE THERE'S GONNA BE SOMEBODY GOING HOME AND SAY OH SH THIS THING DOESN'T WORK FOR MY D. V. D. AND MY BUT I LIKE THESE OTHER THINGS SO THEY KEEP IT THEY DON'T TAKE IT BACK TH THERE'S NO FUNDAMENTALLY DIFFERENT TECHNOLOGY TO DO THAT YOU KNOW UH LIKE LIKE A UM A SIM CARD IN A IN A UM IN A TELEPHONE YOU KNOW IS THERE A CARD IN TH CAN WE MAKE A CARD AND SO AFTER MM-HMM WE WE W YEAH WE COULD GET ANOTHER VERSION OF IT THAT ACTUALLY WORKS BUT UH BUT THAT'S THAT WAS JUST AN IDEA I HAD UH TO ME THE ONLY ADDITIONS OR MAKING IT LESS B BECAUSE AT THE MOMENT IT'S ACTUALLY VERY STRAIGHTFORWARD TO LOOK AT ALL THE BUTTONS YOU KNOW WHAT THEY DO IT'S VERY SIMPLE AND IT JUST WORKS YEP MM THERE'S A RISK OF THAT BUT ANYWAY THAT'S UH OKAY SO WE CAN TALK ABOUT FINANCE NOW SO I HAVE A LITTLE SPREADSHEET FOR US WHERE I I WAS WONDERING YOU WHEN YOU TALKED ABOUT THE FIFTEEN POINT EIGHT EUROS I WAS WONDERING HOW YOU CAME UP WITH THAT FIGURE WELL THAT WAS JUST JUST OUR TECHNICAL TEAM ADDED UP THE UM PRODUCTION COSTS OF THE INDIVIDUAL UNITS NOW I'VE MADE A F FEW ASSUMPTIONS HERE IN THAT I'M ASSUMING THAT OUR POWER ADAPTOR WE CAN MAKE FOR A COST OF FOUR EUROS EQUIVALENT TO SOLAR CELLS WHICH I THINK IS PROBABLY FAIR CONSIDERING THAT WE HAVE IN HOUSE MANUFACTURING OF POWER ADAPTORS ALREADY UH AND I'M ASSUMING THAT THE LOCATOR BEACON THE YOU KNOW THE MM-HMM BEEP BEEP BEEP CAN BE MADE FOR IT SOUNDED DIFFERENT THAT TIME UH CAN BE MADE FOR A SIMILAR PRICE TO UH AN L. C. DISPLAY UH AN UH UH DO YOU THINK THAT'S FAIR COMING FROM A M THE MANUFACTURING YEAH UM I DO THINK WE THAT WE WE UH DON'T NEED THE EVENTS CHIP ON PRINT WE ONLY NEED THE UH THE REGULAR CHIP ON PRINT SO THERE MAY HAVE BEEN A M MISCALCULATION IN THERE OKAY SO WE'RE DOWN TO SIXTEEN POINT FOUR YEAH IS THAT A SINGLE CURVED RATHER THAN A DOUBLE CURVED UH I THINK THAT WE'VE GOT A WE'VE GOT A CURVE AND A DROOP I DON'T KNOW WHETHER THAT BUT WE SAVE ONE EURO THAT WAY YEAH SO WE COME BRING IT DOWN TO FIFTEEN POINT FOUR SO YEAH IT'S FIFTEEN POINT EIGHT THAT'S WHERE WE CAME UP WITH IT DO DON'T SPEAK SO IT'S IN HERE IN THAT W DO WE HAVE ANY WE HAVE SPECIAL FORM DON'T WE SO THAT'S YEAH BUT THE THE THE WE HAVEN'T TALKED ABOUT ANY SPECIAL COLOUR THOUGH UH I DON'T TH IF WE'RE GOING FOR GREYS AND SILVERS THEN I DON'T THINK WE'RE O OKAY SO WE'RE PUSH BUTTON SCROLL WHEEL WE'RE BASICALLY WE HAVE UH TH IS THIS INTENDED TO BE A BUTTON AS WELL OR JUST A SCROLL JUST A SCROLL IT'S NOT ONE OF THE SCROLLS WHERE FOR EXAMPLE WITH THIS ONE YOU COULD PUSH IT DOWN TO BE A BUTTON UH NO WE JUST USE IT AS A SCROLL OKAY THEN WE HAVE FIFTEEN POINT EIGHT EUROS IT WAS A PRETTY ACCURATE ESTIMATE I WOULD SAY YEAH OKAY SO WE'RE ON TO THE YEAH WE'RE ON TO THE PAT ON THE BACK PART OF THE PRESENTATION WHERE WE HAVE A LOOK AT THE CRITERIAS TH THAT PAUL THE CRITERION CRITERIA THAT PAUL HAS HAS GIVEN US AND WE CAN USE THAT TO TELL HOW'S IT GOING ANYONE GOT ANY THOUGHTS HOW HOW HAVE WE DONE TODAY I THINK WE DID PRETTY WELL YEAH I THINK WE DID PRETTY WELL TOO THAT LOOKS PRETTY SPECTACULAR NO I THINK WE COME UP WITH A WITH A ATTRACTIVE MARKETABLE UM PRODUCT AND AND CONCEPT ANY OTHER CHANG UH THOUGHTS OKAY SO TH TH WHAT ABOUT UM ROOM FOR CREATIVITY THAT WAS MM-HMM SH I THINK THERE WAS PLENTY OF ROOM WE GOT A COUPLE INNOVATIVE I YEAH WELL WE WE WE KINDA BROKE WE KINDA AT LEAST ADJUSTED EVERY EVERY CRITERIA THEY GAVE US BECAUSE WE D WE STILL HAVE THE THE TELETEXT CAPABILITY IN THIS THING RIGHT WE RAISED THE PRICE OF IT WE'VE ADDED TWO T NEW TECHNOLOGY TO IT SO YOU KNOW YOU KNOW IF THIS THING FLIES THEN WE'VE WE'VE ADJUSTED OR BROKEN EVERY EVERY IDEA THEY GAVE US NOT EVERY IDEA NECESSARILY IT'S STILL A REMOTE CONTROL UH NO YEAH BUT WE DID WE DID BREAK WITH THE SPECS A LITTLE BIT I GUESS BUT THE UH BUT I LIKE I MEAN WHEN I SAY WE HAVE WE HAD I BELIEVE WE HAVE ROOM FOR CREATIVITY 'CAUSE W THIS IS WE DID IT 'KAY LEADERSHIP WHAT DO WE REPORT BACK TO THE BOSSES NO TH TH I THINK THEY WERE R REASONABLY FLEXIBLE WITH US OVER THE WHOLE CHANGING THE SPECS THING IT WAS MORE OF A TEAMWORK THING THEN REALLY LEADERSHIP BASED PROJECT WAS TEAMWORK SYNERGY YES SYNERGISTIC YEAH YEAH