USER INTERFACE DESIGNER UH THE TECHNICAL FUNCTIONS DESIGN OF THE APPARATUS IS THE EFFECT THE APPARATUS SHOULD HAVE UM IN THIS CASE IT'S THE FUNCTION OF THE REMOTE CONTROL WHICH IS TO SEND MESSAGES TO THE TELEVISION TELEVISION SET BY TAKING INSPIRATION FROM OTHER SIMILAR DESIGNS WE'LL TRY AND COME UP WITH AN ORIGINAL TRENDY REMOTE CONTROL WHICH IS SELLABLE INTERNATIONAL THERE'RE TWO FUNCTIONAL DESIGN OPTIONS A MULTIFUNCTIONAL REMOTE CONTROL WHICH CAN BE USED FOR SEVERAL ENTERTAINMENT DEVICES AND A SINGLE FUNCTION REMOTE CONTROL USED SPECIFICALLY FOR THE TELEVISION SORRY UM A SINGLE FUNCTION JUST FOR THE TELEVISION ITSELF YEAH UM MULTIFUNCTIONAL CONTROLS CAN BE DIFFICULT TO USE AS THE MULTITUDE OF BUTTONS CAN BE CONFUSING A SINGLE FUNCTION REMOTE CONTROL IS SIMPLER TO USE BUT IT MEANS YOU HAVE TO HAVE OTHER REMOTE CONTROLS FOR YOUR OTHER ENTERTAINMENT DEVICES 'KAY UM I THINK THAT A SINGLE FUNCTION REMOTE CONTROL WOULD BE PREFERABLE BECAUSE IT'S EASIER TO USE IT'D BE MORE COMPATIBLE WITH A RANGE OF TELEVISION SETS MAKING IT MORE INTERNATIONALLY SELLABLE UM IT WILL MAKE AN ORIGINAL DESIGN MORE OBTAINABLE AS WE HAVE LESS FUNCTIONAL NECESSITIES TO INCLUDE IN THE DESIGN AND IT WOULD BE MORE PROFITABLE AS IT WOULD BE MORE SIMPLISTIC AND LESS FUNCTIONS WOULD HAVE TO BE INCLUDED SO IT WOULD BE CHEAPER TO MAKE AND PROBABLY MORE SELLABLE JUST BECAUSE IT'S MORE COMPATIBLE WITH A R A WIDER RANGE OF DEVICES DOES ANYONE HAVE ANY QUESTIONS SO AS FAR AS WE KNOW UM A SINGLE FUNCTION TELEVISION REMOTE CONTROL IS US USABLE INTERNATIONALLY WELL IT'S JUST THAT WHEN WE'RE CREATING IT WE'RE WE HAVE TO MAKE IT UM COMPATIBLE WITH DIFFERENT BRANDS OF DEVICES AND IT WOULD BE EASIER TO MAKE IT COMPATIBLE WITH JUST DIFFERENT BRANDS OF TELEVISION DEVICES RATHER THAN OTHER ENT YEAH OTHER ENTERTAINMENT DEVICES DOES EVERYONE AGREE WITH THIS DOES ANYONE OBJECT AND AND FIND THE MULTIFUNCTIONAL MIGHT BE A BETTER WAY TO GO UM I WAS JUST WONDERING ABOUT THE WHAT WHAT GENEVIEVE SAID BEFORE ABOUT HAVING LIKE SOME HIDDEN CONTROLS LIKE HAVING THE OUTER CASING AND THAT WOULD PROBABLY UM I D WELL WELL WHAT YOU SAID BEFORE ABOUT IT BEING A MORE PROFITABLE SIMPLISTIC DESIGN I SUPPOSE HAVING THAT WOULD COMPLICATE IT A LOT MORE AND LIMIT THE DESIGN DO YOU THINK USER FRIENDLY DADADA AND IT'S ALSO MULTI ALSO MULTIFUNCTIONAL UM WE'RE GONNA GO OVER BUDGET FOR ONE THING SO YEAH THAT'S TRUE YEAH AND WITH THIS WE'LL HAVE MORE ROOM IN THE BUDGET PROBABLY TO MAKE A MORE ORIGINAL DESIGN WE'LL HAVE MORE MONEY TO GO INTO THE DESIGN SIDE OF IT YEAH SOUNDS GREAT MM 'KAY ALRIGHT WELL UM ARE YOU READY FOR YOUR PRESENTATION GENEVIEVE FABULOUS EXCEPT YOU'RE NOT HOOKED UP TO THE GREAT OKAY OKAY OH I JUST LOST MY MICROPHONE NO PROBLEM WE CAN OKAY SO I'LL BE DISCUSSING THE FUNCTIONAL REQUIREMENTS OF THIS REMOTE CONTROL UM AND I'LL GIVE YOU A LITTLE BRIEFING ON WHAT THAT MEANS EXACTLY UM IF YOU ALL REMEMBER FROM THE EMAIL WE GOT BEFORE OUR VERY FIRST UH KICK OFF MEETING WITH THE COFFEE MACHINE THE FUNCTIONAL REQUIREMENTS OF THAT WAS TO PRODUCE HOT COFFEE QUICKLY UM SO WHAT I'LL BE TALKING ABOUT NOW IS THE EQUIVALENT FOR A REMOTE CONTROL UM SO BASICALLY WHAT NEEDS AND DESIRES ARE TO BE FULFILLED UM I'VE DONE SOME MARKETING RESEARCH A LOT OF INTERVIEWS WITH REMOTE CONTROL USERS UM AND SOME INTERNET RESEARCH AND I'LL SHOW YOU MY FINDINGS OH AND FIRSTLY I WANTED TO REMIND YOU ABOUT OUR COMPANY MOTTO AND PURPOSE SO WE BELIEVE IN PROVIDING INTERNATIONAL MARKET WITH FASHIONABLE PRODUCTS UM HENCE OUR MOTTO WE PUT THE FASHION IN ELECTRONICS SO I THINK THAT SHOULD BE OUR PRIORITY HERE UM AND WE SHOULD ALSO BE LOOKING TO TRENDS IN CLOTHING AND INTERIOR DESIGN NOT JUST IN ELECTRONIC FASHION SO THAT IT'S SOMETHING THAT FITS IN THE HOUSEHOLD I'M SORRY WHAT WAS THAT LAST THING THAT YOU JUST SAID UM WE SHOULD BE LOOKING TOWARDS TRENDS IN BOTH CLOTHING AND INTERIOR DESIGN ANY TRENDS THAT ARE GOING ON IN IN THE PUBLIC EVEN MEDIA YOU KNOW WHO'S FAMOUS WHAT T. V. SHOWS ARE BEING WATCHED UM TO INFLUENCE OUR REMOTE CONTROL OKAY SO THE FINDINGS UM SEVENTY FIVE PERCENT OF USERS OF REMOTE CONTROLS FIND THEM UGLY WHICH IS A QUITE A SIGNIFICANT NUMBER UM THE OTHER TWENTY FIVE PERCENT DIDN'T SPECIFY IF THEY LOVE THEM OR FOUND THEM YOU KNOW NEUTRAL EIGHTY PERCENT OF USERS WOULD SPEND MORE MONEY WHEN A REMOTE CONTROL WOULD LOOK FANCY CURRENT REMOTE CONTROLS DO NOT MATCH WELL THE OPERATING BEHAVIOUR OF THE USER I'M SORRY THAT EIGHTY PERCENT OF USERS WOULD SPEND MORE MONEY WHEN A REMOTE CONTROL WOULD LOOK FANCY YOU MEAN THAT THEY WOULD SPEND MORE MONEY ON A FANCY LOOKING REMOTE CONTROL AS OPPOSED TO YOUR BASIC YOU KNOW OVAL BLACK ALL SAME SIZE BUTTON REMOTE CONTROL UM SO IT IS SOMETHING THAT PEOPLE CARE ABOUT IT'S NOT IT'S NOT IGNORED IN THE HOUSEHOLD UM SEVENTY FIVE PERCENT OF REMOTE CONTROL USERS SAID THAT THEY ZAP A LOT ZAPPING MEANING THEY GO THROUGH CHANNELS A LOT THEY'RE YOU KNOW THUMB MASTERS UM AND FIFTY PERCENT OF USERS SAY THEY ONLY USE TEN PERCENT OF THE BUTTONS THAT A VERY SMALL AMOUNT THOUGHT THAT WAS INTERESTING ALRIGHT SO IT MIGHT BE VERY APPEALING IF UM WE HAVE VERY CONCISE BUTTONS AND ANOTHER THING WITH UM LOTS OF SURFING WE'D PROBABLY HAVE TO WORK ON SOMETHING THAT COULD BE UM A LOT MORE DURABLE BECAUSE I FIND WITH UM CHANNEL CHANGERS THAT UM A LOT OF THE NUMBERS GET RUBBED DOWN IF THEY'RE PRINTED ON THE BUTTON AND ACTUALLY TO GO WITH THAT I'M GONNA GIVE YOU SOME STATISTICS ON THE UH RELEVANCY OF THE BUTTONS HOW MUCH THEY'RE USED AND UH HOW IMPORTANT THE UH USERS FIND THEM SO THE POWER BUTTON OBVIOUSLY IN AN HOUR IS ONLY USED ONCE HOPEFULLY THE PERSON'S NOT TURNING ON AND OFF THE T. V. UM BUT THE RELEVANCE OF THAT BUTTON IS NINE OUT OF TEN SO PEOPLE WANNA BE ABLE TO TURN ON THE T. V. WITH THE REMOTE CONTROL UM AS OPPOSED TO STANDING UP AND TURNING ON THE TELEVISION SET CHANNEL SELECTION IS USED A HUNDRED AND SIXTY EIGHT TIMES ON AVERAGE PER HOUR THAT'S A HUGE AMOUNT THIS IS THE MOST IMPORTANT BUTTON UM SO OBVIOUSLY WHEN COMMERCIALS COME ON THEY'RE CHANGING IT SO AS YOU SAID WE WANT A DURABLE BUTTON THAT'S NOT GONNA RUN DOWN RELEVANCE OF THAT BUTTON OUR USERS FOUND WAS UH TEN TEN OUT OF TEN UH DITTO FOR VOLUME SELECTION SO TEN OUT OF TEN AND IT'S USED ON AVERAGE FOUR TIMES AN HOUR NOT AS MUCH AS CHANNEL SELECTION BUT STILL SIGNIFICANT UM AUDIO SETTINGS IS USED ON AVERAGE ZERO POINT EIGHT TIMES AN HOUR RELEVANCE IS TWO SCREEN SETTINGS WHICH MEANS BRIGHTNESS COLOUR ETCETERA ZERO POINT FIVE TIMES AN HOUR UM AND RELEVANCE OF ONE POINT FIVE WE'RE GETTING TO SPECIFIC STATISTICS HERE TELETEXT UM NOW I'M NOT TOO CLEAR ON WHAT THAT IS I DON'T KNOW IF YOU CAN HELP ME FLIPPING PAGES IS THAT