BUT ON THIS BASIC ONE I'M RECKONING THAT WE'RE GOING FOR THE BASIC MODEL TO BE DISCUSSED HERE AND THAT UH YOU WOULD HAVE FOR FUTURE REFERENCE THE POSSIBILITY OF ADDING IN EXTRA FEATURES AT EXTRA COST TO TAKE CARE OF SPECIALIST MARKET SEGMENTS OKAY RIGHT WELL THAT'S SOMETHING THAT WE CAN BE AWARE OF UM I THINK BECAUSE THERE'S ALREADY UM VERY GOOD VOICE RECOGNITION TECHNOLOGY OUT THERE AND BECAUSE OURS MIGHT NOT COVER THE SAME FUNCTIONS THAT THE LEADING BRANDS DO IT MIGHT BE A GOOD IDEA TO MARKET IT AS A UM FINDER FUNCTION UH THE FI YEAH THE FINDER FUNCTION RATHER THAN AS A SPEECH FUNCTION TO FIND YOUR REMOTE OKAY OH YEAH DIFFERENT LANGUAGES MIGHT NOT BE COMPATIBLE IT W IT WOULD MAKE IT QUITE COMPLICATED WHERE UM OURS AT LEAST KEEPS IT FAIRLY SIMPLE AND THEN THE MM-HMM YEAH 'CAUSE I THINK YOU PROGRAM UM THIS ONE YOURSELF LIKE TO SAY LIKE WHATEVER YOU WANT TO YOUR QUESTION YEAH AND OURS IS QUITE A CHEAP DEVICE SO I DON'T KNOW HOW MUCH WE'LL BE ABLE TO PUT INTO IT YEAH YEAH HMM MAYBE UNLESS SOMETHING ELSE COMES UP MM AND YOU WERE TALKING ABOUT SCROLL BUTTONS UM YEAH I THINK UM I THINK WE'VE DECIDED THAT IT'S GONNA INCREASE THE COST AND GIVE NO REAL KINDA EXTRA BENEFIT AND IT'S GONNA DECREASE FROM THE SLEEKNESS OF IT ALRIGHT SO WE'RE JUST GONNA HAVE THE THE RUBBER BUTTONS WAS THAT RIGHT OKAY SO NOT TO BE FOCUSED ON UM THERE WAS A MENTION JUST AS KIND OF A WARNING ABOUT BUTTON DESIGN UM JUST TO AVOID AMBIGUITY SO IT GAVE THE EXAMPLE OF SAY YOUR VOLUME BUTTONS FOR UP AND DOWN THEY MIGHT BOTH HAVE A V. ON FOR VOLUME UM LET'S THINK HOW THEY DID THIS GOOD IN IN FLIP IT ROUND IN NINETY DEGREE A HUNDRED AND EIGHTY DEGREES AND HAVE IT UP AND DOWN AN UPSIDE DOWN V. UM WHAT DID THEY SAY UM I THINK THE THING WAS THAT IF YOU DECIDE TO DO THIS TO HAVE TRIANGULAR BUTTONS UM SOMEBODY MIGHT LOOK AT THIS ONE AND SAY OH WELL THIS TRIANGULAR BUTTON IS POINTING UP AND THAT'S THE FIRST THING THAT THEY SEE ACTUALLY THAT CAN'T BE RIGHT CAN IT OH WELL NO THEY MIGHT SEE YEAH THEY MIGHT SEE THIS POINTING DOWN AND THINK RIGHT THAT'S GONNA TURN THE VOLUME DOWN WHEREAS THE ACTUAL BUTTON'S POINTING UP SO THE FUNCTION IS TO TURN THE BUTTON UP SO BE CAREFUL WHAT YOU PUT ON THE BUTTONS AND BE CAREFUL OF THE SHAPE THAT YOU MAKE THEM BECAUSE THEY MIGHT BE KIND OF TWO UM CONTRADICTING KIND OF SHAPES YEAH YOU COULD HAVE VOLUME UP AND VOLUME VOLUME UP DOWN AND LIKE THAT AND 'CAUSE THE IDEA WAS TO HAVE LIMITED UM IT WAS TO HAVE SIZABLE AMOUNT OF INFORMATION ON IT LIMITED NUMBER OF BUTTONS 'CAUSE IT WAS SIXTEEN BUTTONS WASN'T IT THAT WERE MM-HMM UM AND I THINK THAT'S ALL I HAD TO SAY FOR THAT OKAY UM SO WHAT WAS THE DECISION ON THE UM DESIGN OF THE VOLUME BUTTON UM ARE WE ARE WE GONNA GO THROUGH THE DESIGN OF ALL THE BUTTONS AT THE MOMENT OR ARE WE GONNA T YEAH MAYBE WE SHOULD SEE YOURS FIRST COOL RIGHT UM I'VE BEEN LOOKING AT SOME TRENDS IN IN SORT OF BASICALLY FASHION ON TOP OF DOING THE UM RESEARCH INTO THE REMOTE CONTROL MARKET THE THE ONE THAT'S THE ONE I TALKED ABOUT LAST TIME THAT WE'D SORT OF ASKED PEOPLE ABOUT REMOTE CONTROLS AND WHAT WHAT WAS GOOD ABOUT THEM WHAT WAS BAD WHAT THEY USED AND WE'VE ALSO BEEN LOOKING AT SORT OF FA SORT OF FASHIONS AND WHAT PEOPLE ARE WANTING OUT OF CONSUMER GOODS AT THE MOMENT SO WE'VE HAD PEOPLE IN PARIS AND MILAN WATCHING THE UH FASHION TRENDS SO SO JUST TO SUMMARISE THE MOST IMPORTANT THINGS WHICH CAME OUT OF THE REMOTE CONTROL MARKET INVESTIGATION THE MOST IMPORTANT THING WAS THAT THE THING SORT OF LOOK AND FELT FANCY RATHER THAN JUST FUNCTIONAL AND SECOND THERE SHOULD BE SOME TECHNOLOGICAL INNOVATION AND THEN THIRD AND L LESS IMPORTANT THAN THE OTHER TWO THERE SHOULD BE AN EASE OF USE AS WELL AND APPARENTLY THE FASHION TRENDS ARE THAT PEOPLE WANT SORT OF CLOTHES AND SHOES AND THINGS WITH A FRUIT AND VEGETABLES THEME UM BUT UM THE FEEL OF THE MATERIAL SHOULD BE SPONGY WHICH IS CONTRARY TO LAST YEAR APPARENTLY I PRESUME IT MUST HAVE BEEN NOT NOT SPONGY LAST YEAR SO WE NEED TO EMPHASISE THE FANCY DESIGN WITH ON ON OUR REMOTE CONTROL ABOVE ALL ELSE AND THEN ALSO TRY AND ADD IN TECHNOLOGICAL INFORMAT INNOVATION WHICH COULD BE OUR SORT OF FIND THE THING WITH A HAND CLAP AND THEN WE NEED TO MA SORT OF MAKE IT EASY TO USE THAT'S AS A THIRD PRIORITY SO PERHAPS UM FEWER FEWER BUTTONS AND FUNCTIONS AS WE'VE AS WE'VE DISCUSSED AND THEN MAYBE FIND A WAY TO INCORPORATE THESE TRENDS SO THAT WE SORT OF CAPTURE PEOPLE'S IMAGINATIONS SO MAYBE WE COULD MAKE THE BUTTONS SHAPED LIKE FRUIT AND VEG OR THE THE BUTTONS COULD BE SPONGY UH SOMEHOW MAYBE WE COULD MAKE THEM OUT OF RUBBER RATHER THAN SORT OF HARD PLASTIC AND THEN SORT OF EVEN WACKIER THAN THAT WE COULD MAYBE HAVE A FRUIT OR VEGETABLE SHAPED REMOTE SAY IN THE SHAPE OF A BANANA OR SOMETHING LIKE THAT RIGHT SO THAT'LL BE IT MAYBE A BANANA OR COURGETTE OR SOMETHING HOW HOW FAR WE ACTUALLY WANT TO GO ALONG AND SORT OF FOLLOW THE TRENDS DO WE THINK THE TRENDS ARE PARTICULARLY IMPORTANT FOR THIS TYPE OF GADGET OR OR YOU KNOW DO THEY NOT MATTER THAT MUCH I THINK IF YOU START MAKING THE BUTTONS FRUIT SHAPED IT MIGHT MAKE IT MORE COMPLICATED TO USE WELL YOU WERE JUST TALKING ABOUT YOU'VE GOT TO BE CAREFUL HOW YOU SHAPE YOUR BUTTONS 'CAUSE YOU'RE CAN MIS DIRECT PEOPLE AND I WOULD'VE THOUGHT THE FUNCTIONALITY 'CAUSE THE PEOPLE GET CHEESED OFF BY THINGS BY HAVING TO READ INSTRUCTIONS ET CETERA SO MAYBE JUST ONE BUTTON SAY THE STANDBY BUTTON IS QUITE KINDA SEPARATE FROM ALL THE OTHER FUNCTIONS MAYBE THAT COULD BE A LITTLE APPLE AND THEN THAT WOULDN'T GET IN THE WAY OF LIKE KINDA ONE TO NINE AND IT WOULDN'T CONFUSE THE NUMBERS NO TH THAT THAT INCORPORATES THE TREND WHILST AT THE SAME TIME NOT CONFUSING PEOPLE IF YOU'RE LOOKING FOR FUNCTIONALITY WELL I DUNNO I I GUESS MAYBE FRUIT AND VEGETABLES MAY BE POPULAR AT THE MOMENT BUT AS WE KNOW HOW FICKLE THE FASHION MARKETS ARE MAYBE HMM S MM-HMM NEXT YEAR'S UH I WAS GONNA SAY ANIMALS OR ELEPHANTS OR W WHATEVER THAT MEANS YOU'RE CONSTANTLY CHANGING YOUR PRODUCTION SCHEDULE AND YOU'VE GOTTA MAKE DIFFERENT MOULDS AND EVERYTHING ELSE SO THAT'S NOT A GOOD IDEA I WOULD I WOULD SUGGEST I DON'T KNOW I MEAN IT JUST SEEMS REALISTIC THAT THE REMOTE CONTROL MARKET ISN'T THE KIND OF THING WHICH TAKES IN THOSE KINDS OF FASHION TRENDS TO SOMETHING WHICH IS MAYBE MORE UNIVERSAL MM-HMM WELL MM-HMM