I DON'T KNOW EXACTLY WHAT THE INCREASED COST IS GONNA BE BUT I THINK HE DOES HAVE A POINT I IT MIGHT PUSH SOMEBODY OVER THE EDGE WHEN THEY'RE LOOKING AT OUR AT OUR REMOTE VERSUS SOMETHING ELSE WHEN THEY SEE THIS ONE HAS A SCROLL WHEEL TO GO UP AND DOWN ON THE CHANNELS I THINK IT MIGHT BE KINDA NEAT TO BE ABLE TO DO IT LIKE THAT BUT THEN THAT THAT SURELY D DEPENDS A LITTLE ON THE T. V. BECAUSE SOME T. V. S ARE QUITE SLOW AT CHANGING CHANNELS FROM LIKE SO IF YOU'VE GOT A SCROLL WHEEL AND YOU S YOU HAVE TO SCROLL SCROLL IT REALLY REALLY SLOWLY JUST SO THAT YOU'RE ACTUALLY KEEPING IN PACE WITH THE T. V. 'S ABILITY TO TO CHANGE CHANNELS OR DO YOU HAVE TO GO THROUGH AND YOU WAIT FOR IT YOU SCROLL IT A BUNCH OF TIMES AND YOU WAIT FOR IT TO WHEEL RIGHT WHERE IT'S WHERE IT'S QUANTIZED INTO YOU KNOW CERTAIN UH I SEE I SEE THAT'S WHERE YOU YEAH AH I SEE I SEE WHAT YOU'RE TALKING ABOUT NOW OKAY IT'S JUST IT'S BASICALLY IT IT'S JUST A F LOOK AND FEEL THING IT HAS THE SAME EXACT FUNCTIONALITY AS TWO BUTTONS AND I SEE THE SCROLL AS A AS A GREAT MECHANISM FOR SURFING INSTEAD OF GOING BUTTON TO BU YOU JUST J YOU'D J J J J J J I REALLY I REALLY THINK THAT'S A REALLY COOL THING FOR SURFING NOW JUST JUST SO YOU KNOW THOUGH UH YOU DID BRING UP A POINT WHICH IS VERY VALID IS A LOT OF T. V. S WON'T RE THE T. V. S WON'T RESPOND EXACTLY THE SAME SOME OF THEM ARE GONNA BE KINDA SLOW SWITCHING SO YOU MAY LIKE QUEUE UP LIKE FIFTEEN CHANNEL CHANGES AND IT'LL BE LIKE FLIP FLIP FLIP WELL THERE'S ANO YOU COULD BASICALLY MAKE IT SO THAT IT'LL I MEAN IT'S JUST GONNA BE SENDING A SIGNAL TO THE T. V. YEAH THE T. V. 'S GE SO IF YOU SEND ABOUT FIVE FLIP CHANNELS IF YOU DID THAT IT'S GONNA FLIP ONCE IF YOU DO THAT OTHER THAN CLICK CLICK CLICK BUT I THINK ONCE PEOPLE GET USED TO IT I I DO LIKE THE IDEA OF THE SCROLL WHEEL THOUGH AND IF WE'RE MARKETING IT AS A HIGH NICHE PRODUCT THEN WE'RE GONNA BE SELLING IT TO PEOPLE WHO ARE BUYING GOOD T. V. S AS WELL YEAH PRESUMABLY YEAH I THINK SO I I THINK SO NOW THE THE ONLY THING I I ON THE INTERFACE SIDE OF IT IS THAT I I I SEE THE DILEMMA BUT IF WE HAVE THE OPTION OF OF SCROLLING AT ANY PARTICULAR SPEED OR THE OPTION OF JUMPING DIRECT OKAY SO I CAN GO UH PRESUMING I HAVE ON MY TELEVISION SOMETHING THAT TELLS ME WHAT CHANNEL I'M ON I CAN SCROLL DIRECT FROM CHANNEL FIVE TO CHANNEL THIRTY TWO I KNOW WHAT BECAUSE IT'S ON THE TELEVISION THE TELEVISION TELLS ME WHAT CHANNEL IT'S ON WHEN I CHANGE IT SO I DON'T KNOW THAT REALLY THAT'S THAT'S GONNA BE A A D PROBLEM 'CAUSE THE TELEVISION CAN GO AUTOMATICALLY FROM CHANNEL FIVE TO CHANNEL THIRTY TWO WITH THE PUSH OF A BUTTON OKAY SO CA CAN WE CAN WE CREATE THAT KIND OF INTERFACE WITHIN A SCROLL SYSTEM YOU UNDERSTAND WHAT I'M SAYING I THINK I KNOW WHAT YOU MIGHT BE GETTING AT OR OR OH NO WE COULD READ IT FROM THE TELEVISION MM WELL THAT'S QUITE COOL YOU'D NEED A DISPLAY ON THE TH THE THING YEAH THE THE TELEVISION CAN TELL YOU CAN OH YEAH YEAH NO I SEE WHAT YOU'RE TALKING ABOUT YEAH THAT'S KINDA COOL HOW WOULD YOU PROGRAM IT THOUGH WELL YOU JUST IT'S ONE EXTRA BUTTON YOU SAY PROGRAMME START AND THEN TYPE IN 'CAUSE YOU STILL HAVE THE TYPING YOU KNOW YOU'LL STILL HAVE THE KEYPAD WHERE YOU CAN TYPE 'EM IN MANUALLY SO PROGRAMME START ZERO ONE ENTER ZERO FIVE ENTER THIRTY EIGHT ENTER PROGRAMME END AND THEN MM-HMM FIVE AND THEN THIRTY SIX AND THEN ZERO ONE AGAIN YEAH THAT'S KINDA COOL I LIKE THAT AND AGAIN WE HAVE ANOTHER ANOTHER GREAT MARKETING TOOL WE HAVE ABOUT THREE WE HAVE THREE OR FOUR THINGS HERE MM-HMM YOU COULD BASICALLY COME UP WITH A PARTNERSHIP TO BE ABLE TO PRODUCE THAT QUITE CHEAPLY I DUNNO AND AN MAYBE WE MAYBE EVEN HAVE THIS AS IN HOUSE TECHNOLOGY THIS MAY BE SOMETHING THAT'S AVAILABLE THROUGH OUR OWN UH THROUGH OUR OWN SERVICES THE PROBLEM WE'RE GONNA HAVE IS MAKING IT ROBUST OH WELL WE ALSO HAVE TO DETERMINE IN SOME MANNER HOW TO SWITCH BETWEEN MODES BETWEEN GOING THROUGH YOUR FAVOURITES LIST AND JUST HITTING UP ONE UP TWO SO IF THERE'S A BUTTON FOR EACH TYPE NO BECAUSE YOU WANNA BE ABLE TO GO UP AND DOWN THROUGH THE CHANNELS AH HA OKAY OKAY OKAY WELL THEN YOU JUST HAVE YOU HAVE A DIFF YOU HAVE A MODE SWITCH JUST THE LIGHTS BEHIND THE BUTTONS YOU COULD HAVE BACK LIT BUTTONS MAYBE YEAH IS THAT OKAY WE HAVE FIVE MINUTES SO RIGHT DETAILS TH THAT WE'VE TALKED ABOUT HERE ARE THAT WE WANT A SCROLL WHEEL WE WANT A MODE INDICATOR WE WANT BACK LIT BUTTONS AND IF WE'RE MAKING BACK LIT BUTTONS PERIOD DO WE WANT THAT JUST FOR THE MODE INDICATOR OR MAYBE TO INDICATE WHAT BUTTON YOU'RE PRESSING AT THE TIME SO THAT YOU KNOW IF IT'S ACTUALLY PRESSED OR NOT I'VE SEEN SOME REMOTES DO THAT OKAY JUST SO YOU KNOW I THINK I MEAN IT WAS MY UNDERSTANDING THAT BEFORE WE WERE GONNA STAY IN THE MID MARKET RANGE IT SEEMS WE'RE KIND OF APPROACHING A HIGHER END RANGE I WANNA MAKE SURE EVERYBODY'S OKAY WITH THAT YEAH WELL WE DON'T HAVE IT'S NOT THAT WE HAVE MORE MONEY WE CAN PUSH UP THE THE PRICE YEAH OKAY SO I DON'T KNOW I DON'T KNOW WHETHER HAVING SO SO WE REALLY NEED TO BE SURE AS TO WHAT WE CAN PUSH THE COST UP TO THOUGH WE HAVEN'T GOT TO A STAGE WHERE WE'RE READY TO PIN DOWN THE PRICE OF COMPONENTS BUT I'D SAY WHAT SORTA PRICE ARE WE LOOKING TO BE ABLE TO SELL SOMETHING LIKE THAT AND WHAT SORTA PRICE CAN WE MAKE IT FOR WELL I THINK TH I THINK THE DESIGN AND TECHNOLOGY HAS TO COME BACK AND SAY OKAY TO CREATE THIS PRODUCT WE SEE IT'S GONNA COST US THIS MUCH FOR THIS VOLUME BECAUSE WE DO HAVE A VOLUME TARGET OF OF FIFTY MILLION PROFIT YEAH NO I I THINK THAT'S WHERE WE REALLY SHOULD BE MORE FLEXIBLE THAN ANYTHING ELSE BECAUSE AS WE SAID IN THE LAST MEETING OUR MANAGEMENT IS REALLY LOOKING FOR US TO PUSH OUR BRAND WE'RE ENTERING A NEW MARKET HERE SO I THINK THE THE PROFIT EXPECTATION FOR THIS ONE PRODUCT IS MAYBE NOT AS IMPORTANT AS BEING ABLE TO OKAY I'M I'M OKAY WITH THAT