THERE IS IT'S JUST IT IS A QUESTION OF AND HOW MUCH CA O DOES THAT MEAN WE'RE GONNA HAVE TO INCREASE THE PRICE TO MAKE MONEY UM FROM TWELVE FIFTY IF WE D WANNA GET OUR FIFT UH HUNDRED PER CENT PROFIT MARGIN UM THAT WOULD MEAN SELLING IT FROM TWENTY FIVE IF YOU MULTIPLY SEVENTEEN FIFTY BY TWO THAT'S THIRTY FIVE RIGHT SO WHERE DO YOU GUYS COME UP WITH THESE NUMBERS THAT'S JUST OFF THE TOP OF MY HEAD IT IS PENDING FURTHER EMAILS RIGHT THOUGH I THINK THAT'S WHAT PEOPLE WOULD PAY FOR I MEAN IF YOU'RE GONNA PAY FOR AN EXPENSIVE HIGH CLASS REMOTE YOU'RE GONNA EXPECT IT TO DO SOMETHING THAT'S TRUE I MEAN YEAH AND THAT'S TO BE FAIR THE UM THE PER CENT OF THE MARKET WE'RE NOT GOING FOR MASS ANY YOU KNOW MASS SALES ANYWAY WE'RE GONNA MAKE I MEAN WE WE'RE NOT TALKING ABOUT SELLING EIGHT ZILLION OF THESE THINGS WE JUST COULDN'T NOT FOR TWENTY FIVE EUROS SO WE COULD PROBABLY MAYBE SHRINK THE PROFIT MARGINS RATHER THAN SELLING FOR TWENTY FIVE SELL 'EM FOR THIRTY BUT THAT'S SOMETHING THAT WE CAN HAVE FINANCE DEAL WITH UM I SAY THAT WE PROVISIONALLY GO WITH THE TOUCH SCREEN OR WH Y WH WHAT WAS YOUR THOUGHT ON THE MATTER RON I'M THINKING THAT'S UH DEFINITELY A GOOD IDEA AND I ALSO THINK THAT WE COULD PROBABLY COME UP WITH SOME SORT OF A CHEAPER UH MEANS TO TO GO ABOUT THIS KIND OF PRODUCTION MY MY TEAM IN THE UH ON THE THIRD FLOOR SUGGESTED THAT UH WELL AND WE CAN LOOK INTO THIS OTHER MANUFACTURING OPTION AND MAYBE WE CAN GET 'EM SOMEWHERE ELSE CHEAPER YEAH IT'S TRUE WE COULD INITIALLY GO WITH WHAT WE HAVE AND IF WE CAN FIND THEM CHEAPER LATER ON NO WE COULD HAVE A S VERY SIMPLE TOUCH SCREEN YOU KNOW THERE'S ALWAYS THE OPPORTUNITY IF IT'S GONNA BE ABOUT THE SIZE OF THE IPOD OR WHATEVER YOU KNOW W WE YEAH I GUESS WE CAN PLAY AROUND WITH IT A BIT ALRIGHT LET'S LET'S SAY THAT OKAY SO THE TOUCH SCREEN WILL BE OUR UM OUR MAIN SELLING POINT HERE SO YEAH 'CAUSE WITH VOICE RECOGNITION I MEAN REALLY THIS IS PRETTY BELLS AND WHISTLES KINDA REMOTE NOW WE'RE LOOKING AT UPPING THE COST TO SEVENTEEN TO GET THE TOUCH SCREEN ON I THINK WE MIGHT HAVE TO DROP THE VOICE REC YEAH PRICE WISE I MEAN WE'VE WE'VE COME UP WITH THIS WITH THIS NEW VOICE WE'RE USING IT FOR OUR COFFEE MACHINES ALREADY I CAN PASS YOU ON THAT EMAIL FROM MY UH GUY IN UH GUY DOWN THE HALL SOUNDS GOOD HMM WHAT DO YOU THINK ON IT NATHAN ABOUT THE VOICE REC I THINK IF WE WE DO BOTH THE OBVIOUSLY PRODUCTION COSTS ARE GOING TO GO WAY UP UM BUT IT DOES PUT IT INTO IT'D BECOME THE ROLLS ROYCE OF REMOTE CONTROLS BASICALLY IT WOULD BE VERY NICE I MEAN WE WE HAVE TO R REFLECT BACK ON WHAT OUR MARKET RESEARCH DID SAY COURSE MAYBE THEY HADN'T THOUGHT OF THIS WHOLE TOUCH SCREEN OPTION BUT DEFINITELY WE KNOW THE MARKET IS THERE FOR VOICE RECOGNITION SO TO SAY WE HAVE THE TECHNOLOGY AND WE'RE NOT GONNA USE IT EVEN THOUGH WE KNOW IT'LL SELL IS A CALL I DON'T THINK I CAN GIVE THE HIGHS UPS LIKE REALLY I CAN'T GO IN AND SAY NO WE'RE GONNA JUST IGNORE EVERYTHING WE KNOW YEAH DOES HAVING BOTH REALLY UP OUR COSTS I CAN'T SEE HOW IT WOULDN'T I MEAN THERE'S YOU KNOW THE OLD APHORISM YOU CAN HAVE IT FAST YOU CAN HAVE IT CHEAP OR YOU CAN HAVE IT QUALITY PICK TWO OF THREE YOU KNOW YOU CAN'T YOU CAN'T HAVE ALL THREE IT'S JUST IMPOSSIBLE YEAH WELL IF WE'RE GONNA PICK BETWE E ALRIGHT SO WE HAVE TO PICK BETWEEN ONE OF THE TWO UM OTHERWISE YEAH WE JUST IT JUST BECOMES COST PROHIBITIVE WHAT WHICH WHICH DO WE SUSPECT WE SHOULD HOLD O WE SHOULD HOLD ON TO WELL WE ALREADY HAVE RESEARCH BACKING VOICE RECOGNITION AS YOU KNOW FISCALLY SOLVENT BUT UH I I I PERSONALLY WOULD TEND TO ANOTHER DIRECTION BUT IF THAT'S WHAT'S GONNA SELL I THINK THAT'S WHAT WE NEED TO GO WITH AND MAYBE WE CAN TABLE THIS TOUCH SCREEN FOR OUR NEXT MODEL I WOULD HAVE TO SIDE WITH THAT I THINK THE VOICE RECOGNITION IS SIMPLER WE ALREADY HAVE THE ALL THE TECHNOLOGY IN HOUSE IT'S READY TO GO IT'S PACKAGED IT'S WHAT DOES THE COST LOOK LIKE RON IS IT CHEAPER TO DO THE V. R. OR TO DO THE UH TOUCH SCREEN WELL MY P IS BUT I THINK THE VOICE RECOGNITION WOULD THEY'RE BOTH MM THEY'RE BOTH GONNA PUSH THE COSTS UP BUT UM SINCE WE ALREADY HAVE THE TECHNOLOGY IN HOUSE FOR THE VOICE RECOGNITION WE'RE NOT GONNA HAVE TO DO AS MUCH DESIGN WORK AND SOMETIMES THE DESIGN WORK IS WHAT PUSH THE COSTS UP IF YOU KNOW WHAT I MEAN RIGHT UM I DEFINITELY HAVE TO AGREE WITH THAT LAST COMMENT MM IN A LOT OTHER WAYS TOO OKAY SO I'M GETTING ALRIGHT SO MORE OR LESS YOU GUYS THINK THAT O O OF THE TWO OF 'EM THE VOICE RECOGNITION WILL BE BETTER OKAY YEAH OKAY SORTED WE WILL OMIT THE TOUCH SCREEN IN FAVOUR OF VOICE RECOGNITION IT'S YOU AND ME OUTSIDE A LITTLE HERE SO AND WHEN ARE WE GONNA HAVE BASIC PROTOTYPES COMING UP NEXT THAT'S YOU GUYS'S NEXT STEP RIGHT YEAH WELL WE'LL WE'LL SIC WE'LL SORT OUT WHAT IT WHAT F WHAT ELSE WE'RE GONNA TALK ABOUT FOR THE PROTOTYPE BUT YEAH THAT'S OUR NEXT STEP IT'LL BE A DEVELOPING OF PROTOTYPE YES MM-HMM OKAY YOU DISCUSSED EITHER A LITHIUM OR A SOLAR POWER WOULD THE SOLAR POWER BE ENOUGH TO FUEL A VOICE RECOGNITION OR THIS KINESTHETIC ONE WOULD THAT BE ENOUGH TO FUEL A VOICE RECOGNITION REMOTE CONTROL 'CAUSE SOMETIMES SOLAR POWER FAILS AND THERE'S NO WAY ROUND THAT WE SHOULD INSTALL A SMALL BACKUP BATTERY MM YEAH JUST TO COVER THOSE MOMENTS WHEN FOR WHATEVER REASON THE REMOTE HASN'T BEEN EXPOSED TO MM YEP IT'S TRUE YEAH IT WORKS ABOUT THE SAME AS A SOLAR POWERED CALCULATOR AND YOU KNOW HOW THOSE THOSE DON'T REALLY REQUIRE THAT MUCH LIGHT UM BUT OBVIOUSLY A LITTLE MORE LIGHT THAN A CALCULATOR BUT WE'RE NOT TALKING ABOUT A LOT OF LIGHT DOESN'T HAVE TO BE OUT TAKING A SUNBATH FOR A FEW HOURS A DAY OR ANYTHING OKAY WHAT DO YOU THINK RON I'M WILLING TO AGREE WITH EVERYTHING THAT'S BEEN SAID UH I HAVE TO SAY THOUGH THAT UM ANOTHER IDEA'S COME UP IN MY HEAD IF WE'RE REALLY NOT UH HANDLING THE REMOTE CONTROL TO A GREAT EXTENT WE COULD POSSIBLY GET AWAY FROM THE IDEA OF HAVING A HAND HELD REMOTE CONTROL AND MAYBE KIND OF HAVE A ROUND REMOTE CONTROL THAT KIND OF LOOKS LIKE A PAPERWEIGHT OR SOMETHING LIKE THAT KIND OF A SLEEK LITTLE UH NEAT THING THAT SITS ON YOUR TABLE OR SOMETHING INTERESTING YEAH