OH WRONG ONE UH WELL UH YOU CAN GUESS WHAT IT IS I HOPE UH-HUH NO PROBLEM LITTLE RABBITS AND UH WELL UH IT'S UH QUICK I GUESS THAT'S UH MY UH FAVOURITE ANIMAL OKAY THANK YOU AND OUR FINAL DRAWING BOB ROSS DOLPHIN OKAY UM UH I UH DRAW I I'VE DRAWN A DOLPHIN BECAUSE OF ITS INTELLIGENCE ONE OF THE MOST INTELLIGENT UH ANIMALS IN OUR WORLD WELL YEAH INTELLIGENT I'VE I'VE UH ERASER YOU CAN TRY OUT THE ERASER NOW PEN WELL NOT PERFECT BUT OKAY OKAY WELL THANK YOU VERY MUCH I CAN SEE WE HAVE SOME UH DRAWING TALENT UH IN THIS GROUP HUH WELL NICE ANIMALS NICE WORDS SOUNDS GOOD UM BACK TO BUSINESS BACK TO THE MONEY PART UM FROM THE FINANCE DEPARTMENT I HAVE LEARNED THAT WE ARE AIMING FOR A SELLING PRICE OF TWENTY FIVE EUROS AND WE'RE HOPING FOR A AIM OF FIFTY MILLION EUROS AND UH WE ARE HOPING TO ACHIEVE THAT UH BY AIMING FOR AN INTERNATIONAL MARKET AND THE PRODUCTION COST WILL BE TWELVE EURO FIFTY MAX OKAY WELL IT'S TIME UH FOR SOME DISCUSSION I'VE WROTE DOWN SOME EXAMPLES HERE OF WHAT WE CAN CAN SPEAK ABOUT UH WHAT'S YOUR EXPERIENCE WITH REMOTE CONTROLS UM WHAT KIND OF IDEAS DO YOU HAVE TO DESIGN A NEW REMOTE CONTROL MAYBE FOR WHICH MARKET SEGMENTS SHOULD WE AIM OR SHOULD WE AIM FOR ALL SEGMENTS UH WELL ACTUALLY I'D LIKE TO HAND THE WORD UH BACK TO YOU WHAT'S YOUR EXPERIENCE WITH REMOTE CONTROL A LOT OF BUTTONS AND YOU ALWAYS LOSE THEM A LOT OF BUTTONS WHICH YOU DON'T USE OR WHO YOU DON'T USE COMPLEX NOT USER FRIENDLY SEARCH FOR THE BUTTONS WHICH ONE IS WHICH AND UH BORING BORING IT'S NOT FUN TO USE A REMOTE BLACK ALL BLACK MM-HMM BLACK COLOURS WELL MAYBE WE SHOULD TRY TO MAKE IT FUN MM-HMM THEY USE BATTERIES AND BATTERIES UH AND POOR SIGNAL MM-HMM YEAH UH THE THE ANGLE YOU HAVE TO USE YOU HAD DIFFERENT REMOTE CONTROLS FOR DIFFERENT DEVICES YES UH FOR THE USE OF DIFFERENT UH DEVICES YEAH YOUR STEREO AND YOUR T. V. AND UH PERHAPS THAT'S AN IDEA YEAH THAT'S RIGHT AND WHICH YOU DON'T USE TO PUT THOSE BUTTONS UH BEHIND SOME UH KIND OF UH PROTECTION SO THAT IF Y Y YOU ONLY GET TO SEE THEM WHEN YOU NEED 'EM YEAH OKAY THAT'S POSSIBLE BUT IT'LL GET VERY BIG THE THE REMOTE CONTROL BUT UM THE USUAL BUTTONS SUCH AS UH UM ZAPPING UH AS YOU CALL IT IN DUTCH UH AND THE VOLUME CONTROL UH ARE ONLY THE ONLY POSSIBLE BUTTONS UH TO USE DIRECTLY OR UH THE NUMBERS OF COURSE BUT UH NOT UH THE BUTTONS USED TO SEARCH ON THE THE CHANNELS ON YOUR TELEVISION YOU ONLY USE THOSE UH THE FIRST TIME OR YEAH PLAY PAUSE STOP MM-HMM SO MAYBE A A MINIMALIST DESIGN THE LEAST UH POSSIBLE AMOUNT UH OF BUTTONS MM-HMM OF COURSE YEAH UH TELETEXT THINK SO OKAY SO YOU DON'T WANT TO BOTHER PEOPLE WITH UH LOADS OF BUTTONS BUT ON THE OTHER HAND THEY NEED MANY BUTTONS SO THEY DON'T HAVE TO GET OUT OF THEIR SEAT YEAH BUT ELDERLY P EL ELDERLY YOUNG PEOPLE SO OR SO UH THAT YOU CAN CHOOSE WHAT YOU WANT TO SEE I DUNNO IF YOU SHOULD UH TAKE THAT IN CONSIDERATION OR THAT YOU JUST SHOULD AIM FOR THE NORMAL T. V. S THAT UH YEAH I THINK THAT'S THE BETTER ONE BECAUSE I THINK IF YOU YOU'RE GOING TO TARGET A LOT OF PEOPLE AND THE WHOLE WORLD AND ONLY BRITAIN THEN I THINK THE COST WILL UH RISE HIGHER THAN THE TWELVE FIFTY I THINK I THINK THE AIM IS BETTER TO USE UH THE WHOLE WORLD AND BRITAIN YEAH YEAH WE CAN LEAVE THAT TO MAKE IT USER FRIENDLY SO UH I THINK UH WHEN P UH WHEN UH THE CUSTOMERS WILL BUY THIS REMOTE CONTROL THEY ALREADY HAVE UH THE REMOTE CONTROL WHICH UH COMPANIES UH UH WITH UH THE THE STANDARDS UH REMOTE CONTROL WITH WHICH COMES UH WITH THE TELEVISION SO UH IT ONLY HAS TO HAVE UH THE MOST USED BUTTONS YOU DON'T HAVE TO INTEGRATE THE BUTTONS TO SEARCH THE CHANNELS ON YOUR TELEVISION IN THOSE IN THAT YEAH YEAH TH IT IT'S I THINK THAT'S NOT YEAH THAT'S RIGHT IT'S IMPOSSIBLE BECAUSE UH FOR EXAMPLE SONY TELEVISION UH HAS THE OPPORTUNITY TO S TO MAKE UH UH TO MAKE IT POSSIBLE FOR TO SEE ON ONE SIDE OF THE SCREEN UH TELETEXT AND ON THE OTHER SIDE UH JUST N UH REGULAR TELEVISION UH YEAH BUT UH THEY DON'T USE THE SAME SIGNAL UH ON REMOTE CONTROL BECAUSE YOU CAN'T USE A PANASONIC UH REMOTE CONTROL ON A ON A PHILIPS TELEVISION YEAH BUT THEN YOU HAVE TO CHOOSE THE THIS ALWAYS WITH R UNIVERSAL REMOTES YOU HAVE TO CHOOSE THE CODE YOU CAN USE WHICH WHICH TYPE OF TELEVISION YOU HAVE THAT'S NO PROBLEM BUT I THINK LIKE THE TWO PAGES ON THE SAME SCREEN LIKE TELETEXT AND NORMAL TELEVISION THAT'S THAT'S NOWADAYS STANDARD I THINK SIMPLICITY YEAH SO UH UH PERHAPS THEY HAVE A GOT A AN OLDER TELEVISION SO THAT OPTION IS NOT UH OPTIONAL FOR THOSE UH PEOPLE YEAH YEAH SO WE SHOULD TAKE THAT IN CONSIDERATION YEAH MM-HMM MM-HMM OKAY WELL ANY MORE IDEAS OH MM NO THINGS'LL COME UP YEAH OKAY YEAH WELL WE HAVE SOME TIME LET'S SEE WHAT MORE I HAVE TO TELL YOU I DON'T THINK THERE IS MUCH LEFT NOPE WE'RE STARTING TO CLOSE UM OUR NEXT MEETING UH WILL START WELL WE'RE A LITTLE BIT EARLY BUT OUR NEXT MEETING WILL START IN IN THIRTY MINUTES IN THE MEANTIME UH THERE'S TIME FOR SOME UH INDIVIDUAL ACTIONS UM AS YOU CAN SEE THE DIFFERENT ROLES HAVE UH DIFFERENT TASKS AND THERE'S A PING IS IT MY LAPTOP YEAH YEP STOP THE MEETING NOW OKAY UM THE MARKETING EXPERT WILL UH WILL TAKE A LOOK AT THE USER REQUIREMENT SPECIFICATION THE USER INTERFACE DESIGNER WILL WORK OUT THE TECHNICAL FUNCTIONS DESIGN AND THIS WAS THE INTERFACE DESIGNER OR THE INTERACTION DESIGNER OR WHAT WAS IT I. D. INTERFACE DESIGNER OKAY FIRST GUESS WAS RIGHT UH WILL TAKE A LOOK AT THE THE WORKING DESIGN NO THE YEAH INDUSTRIAL DESIGNER OKAY SORRY LET'S JUST USE THE ACRONYMS UM AND OF COURSE SPECIFIC INSTRUCTIONS UH WILL BE SENT TO YOU UH THROUGH YOUR PERSONAL COACH SO I SHOULD LOOK AT UH WHAT YOU SHOULD BE ABLE TO DO WITH THE REMOTE OR UH OR HOW I DON'T REALLY RIGHT ALRIGHT ME TOO AND OF COURSE YOU HAVE YOUR OWN UH EXPERTISE WELL UH THAT WAS WHAT I HAD TO SAY UH ARE THERE ANY MORE QUESTIONS NO NO NO OKAY WELL I THINK THEN WE HAVE TO HEAD UH BACK TO OUR OFFICES AND UH START WORKING I HAVE ONE QUESTION WHERE DOES IT SAYS WE HAVE TO MAKE A REMOTE BECAUSE I PRESUMED SHE DIDN'T KNOW WHO OKAY NO NO PROBLEM NO PROBLEM OKAY YEAH MM-HMM