SO UM NICE TO SEE YOU AGAIN UH SO UH TOD UH FOR THIS MEETING I WILL TAKE THE NOTES AND DO THE MINUTES UH SO WE WILL SEE OUR THREE PRESENTATIONS UM WE WILL START WITH THE UH MANAGER EXPERT WI WHO WILL TALK ABOUT UH USER RE REQUIREMENTS WHATS USER NEEDS AND WHAT IT DESIRE FOR THIS DEVI DEVICE OKAY CAN I HAVE THE LAPTOP OVER HERE OR OKAY HAVE TO GET UP I THINK IT SHOULD STAY YEAH THAT'S IT OKAY SHOULD STAY IN THE SQUARE HERE OH MAYBE OKAY SO BASICALLY I'M GONNA PRESENT SOME FINDINGS OF A STUDY WE CONDUCTED UH INTO UH WHAT USERS WANT IN THIS REMOTE CONTROL UM SO FIRST OF ALL WE WHAT WE DID IS WE UM CONDUCTED A AN EXPERIMENT WITH A HUNDRED TEST SUBJECTS UM WE PUT THEM IN A IN OUR UM USABILITY LABORATORY AND GOT THEM TO YOU KNOW UM PLAY WITH REMOTE CONTROLS AND ALSO TO COMPLETE AFTER THEY'D DONE THAT TO COMPLETE A QUESTIONNAIRE UH TO TELL US WHAT THEY LIKE AND WHAT THEY DON'T LIKE IN REMOTE CONTROLS SO BASICALLY UM THE MAJOR THINGS WE FOUND OUT WAS THAT UM BASICALLY USERS DON'T LIKE THE LOOK AND FEEL OF OF MOST REMOTE CONTROLS THAT ARE CURRENTLY ON THE MARKET UM THEY YOU KNOW SEVENTY FIVE PERCENT OF THE PEOPLE WE WE UH DID THE EXPERIMENTS ON FOUND THAT REM REMOTE THE REMOTE CONTROLS THAT THEY'D USED IN THE PAST WERE UGLY COMPLETELY UGLY UM THEY THEY DIDN'T MATCH THE OPERATING BEHAVIOUR OF THE USER THAT IS YOU KNOW THE THE WAY USERS USE REMOTE CONTROLS WHEN THEY'RE WATCHING T. V. UM THAT THE LAYOUT OF THE REMOTE CONTROLS DIDN'T MATCH THEY WAY THAT THEY USED IT UM AND THIRDLY THEY SAY THAT W HALF OF THE USERS THAT WE UM TESTED SAID THAT THEY ONLY USED TEN PERCENT OF THE BUTTONS THAT UH ARE ON REMOTE CONTROLS UM SO WE COLLECT WE ALSO SOME COLLECTED SOME USAGE STATISTICS UH BASED ON HOW THESE TEST SUBJECTS WERE USING THEIR REMOTE CONTROL AND FROM THIS WE BASICALLY CAME UP WITH THE FIGURE THAT THE CHANNEL BUTTONS THE CHANNEL SELECTION BUTTONS ARE THE MOST BY FAR THE MOST USED BUTTONS ON THE REMOTE CONTROL UM AND YOU CAN SEE THEY'RE USED A HUNDRED AND SIXTY EIGHT TIMES PER HOUR ON AVERAGE UM WHILE THE USER'S WATCHING T. V. UM THE CLOSEST BUTTON THAT WAS USED WELL THE CL THE BUTTON THAT WAS USED THAT WAS CLOSEST TO THE CHANNEL BUTTON WAS THE TELETEXT BUTTON UM WHICH WAS USED FOURTEEN TIMES PER HOUR FOLLOWED BY THE VOLUME BUTTON WHICH WAS FOUR TIMES PER HOUR UM ALL THE OTHER ALL THE OTHER UM BUTTONS SUCH AS CH UM AUDIO AND PICTURE SELECTION UM CONFIGURATION BUTTONS AND THINGS WERE USED YOU KNOW L APPROX WELL LESS THAN OR EQUAL TO ONE TIMES PER HOUR UM WE ALSO ASKED USERS UM WHICH BUTTONS HAD THE MOST IMPORTANCE TO THEM YOU KNOW WHICH WHICH BUTTONS THEY FELT WERE THE MOST IMPORTANT BUTTONS ON ON THE REMOTE CONTROL AND BASICALLY THEY CAME THEY SAID THE CHANNEL VOLUME AND POWER BUTTONS HAD THE HIGHEST RELEVANCE TO USERS UM NOTE THAT ONLY POWER WAS VERY INFREQUENTLY USED IT ONLY HAD A B A A FR USAGE FREQUENCY OF ABOUT ONE TIMES PER HOUR BUT USERS RANKED IT AS HAVING A VERY VERY HIGH RELEVANCE UM AND THE AUDIO AND PICTURE SETTINGS HAD A VERY THAT WELL THE USERS THOUGHT THAT UM W THE AUDIO AND PICTURE SETTINGS WERE VERY UH WEREN'T VERY IMPORTANT TO THEM UM AND THEY USED THEM VERY INFREQUENTLY A AS WELL SO WE ASKED USERS WHAT WHAT UM FRUSTRATES THEM THE MOST ABOUT UM CURRENT REMOTE CONTROLS AND FIFTY PERCENT OF THE USERS SAID THAT UH WHAT FRUSTRATES THEM IS LOSING THE REMOTE CONTROL UM SOMEWHERE IN THE ROOM AND NOT BEING ABLE TO FIND IT UM THEY ALSO SAID THAT IT UM IT TAKES A LOT OF TIME TO LEARN A NEW REMOTE CONTROL ESPECIALLY WHEN THERE'S MANY BUTTONS AND IT'S A YOU KNOW A C A A UNINTUITIVE INTERFACE UM AND THEN THIRDLY THEY SOME USERS COMMENTED ON THE FACT THAT THE THE YOU KNOW THE WAY THAT YOU HAVE TO HOLD AND PRESS BUTTONS ON A REMOTE CONTROL AR ARE BAD AND UM CAUSE U REPETITIVE STRAIN INJURY WE ALSO ASKED SOME USERS ABOUT SOME SPECIFIC FEATURES THAT THEY'D LIKE TO SEE IN THE ON THE REMOTE CONTROL IN PARTICULAR DO THEY WANT AN L. C. D. D DISPLAY AND SECONDLY DO THEY THINK SPEECH RECOGNITION UH IS A USEFUL FEATURE TO HAVE ON A REMOTE CONTROL UM BASICALLY OUR FINDINGS ARE THAT UM AMONGST A YOUNGER AGE GROUPS UH THE ANSWER IS UMV OVERWHELMINGLY YES THEY WANT THESE FEATURES THEY WANT THESE HIGH TECHNOLOGY FEATURES UM FOR INSTANCE NINETY ONE PERCENT OF PE OF PEOPLE AGED BETWEEN FIFTEEN AND TWENTY FIVE SAID YES THEY WANT THESE FEATURES WHEREAS UM THE THE TREND WAS AS USERS AS USERS UM BECAME OLDER AND OLDER UH THEY WERE LESS LIKELY TO WANT THESE SORT OF FEATURES IN A UM IN A REMOTE CONTROL SO I GUESS IT DEPENDS ON WHERE WE'RE FOCUSING OUR OUR MARKET UM AND AS OUR COMPANY MOTTO IS PUTTING FASHION IN ELECTRONICS UM I THINK WE'RE FOCUSING ON THE YOUNGER YOUNGER UM TARGET DEMOGRAPHIC AND SO MAYBE WE SHOULD THINK ABOUT ADDING THESE SORT OF HIGH TECHNOLOGY FEATURES INTO OUR REMOTE CONTROL THAT'S MY DIC THAT'S MY PRESENTATION THANK YOU THANK YOU OKAY SO UM MAYBE NOW WE CAN TALK ABOUT A USER INTERFACE AND UH ABOUT THE TECHNICAL FUNCTION OF THIS DEVICE SO UH PET PETER CAN YOU TALK SAY SOMETHING ABOUT THAT YEAH BUT THE USER USER INTERFACE IS RESPONSIBLE AH SORRY I'M SORRY SORRY OKAY IF I COULD GO THERE WITH THIS CABLE YOU'RE SCARING ME WITH L. C. D. MAN AND SPEECH RECOGNITION IN REMOTE UNIT IT WILL BE VERY E EXPENSIVE YEAH IT'S TRUE BUT YOU KNOW THEY'RE FEATURES THAT USERS WANT SO IT'S AND OUR PRODUCTION COST OF TWELVE FIFTY EUROS PER PER UNIT IS FAIRLY HIGH I THINK SO I THINK WE CAN AFFORD TO TO ADD THESE SORT OF FEATURES INTO OUR REMOTE AT LEAST WE HAVE COUPLE OF MONTHS T TO WORK ON IT SO SO IT WILL BE CHEAPER FINALLY WHERE'S DELETE BUTTON OKAY OH I'M SORRY OKAY YEAH IT'S STILL BOB MORRIS YEAH YOU SHOULD HAVE PUT YES YEAH OH YEAH OKAY SO HERE IS MY PRESENTATION ABOUT TECHNICAL FUNCTION DESIGN I WILL TALK ABOUT DIFFERENT COMPONENTS AND S OF SYSTEM AND HOW THEY REACT TOGETHER OKAY UH FIRST WHAT IS A REMOTE CONTROL SIMPLY IT'S A DEVICE AS YOU KNOW FOR UH FOR SENDING SOME COMMANDS BY SOME WAVES TO UH ANOTHER DEVICE TO TO TELL DIFFERENT COMMANDS UH WITH THIS DEVICE AND THE MAIN IDEA WE DON'T USE ANY CABLE AND WE CAN REC REACT SIMPLER WITH THE DEVICE UH I IT HAS DIFFERENT BLOCKS DIFFERENT BLOCKS