WE COMPARED UH WHETHER PEOPLE WANT THE REMOTE CONTROL TO DO A LOT OF STUFF OR THEY WANT IT TO LOOK COOL AND THEN WE WE RESEARCH UH FASHION TRENDS IN EUROPE WHAT'S WHAT'S THE NEW BLACK YOU KNOW AS IT GOES NEXT SLIDE PLEASE UH WE FOUND IN ORDER OF IMPORTANCE PEOPLE WANT THE REMOTE CONTROL TO LOOK COOL MORE THAN THEY WANT IT TO TO BE COOL AS IN THEY WANT IT TO DO A LOT OF GOOD S THEY WANT IT TO LOOK LIKE IT DOES A LOT AND IF IT DOES DO A LOT THAT'S A BONUS BUT THEY DON'T CARE SO MUCH YOU KNOW THEY WANT IT TO BE THAT'S SOUNDS A BIT LIKE A CONTRADICTION TECHNOLOGY TECHNICAL TECHNOLOGICALLY INNOVATIVE PEOPLE WANT IT TO BE THAT BUT S STILL THEY CARE MORE ABOUT THE WAY IT LOOKS THAN WHAT IT DOES SO LIKE THE INTERFACE IS REALLY IMPORTANT AND EASY TO USE IT IT JUST SO HAPPENS THAT UH FROM THE SECOND POINT TO THE THIRD POINT IS TWICE AS IMPORTANT I MEAN THE SECOND POINT IS TWICE AS IMPORTANT AS THE THIRD POINT PEOPLE WANT IT I IS IT HAS TO BE COOLER THAN EASY TO USE YOU KNOW IF IT HAS THE NEWEST FEATURES EVEN IF IT'S DIFFICULT TO USE PREFER IT TO HAVE THE NEWEST FEATURES AND IF IT'S EASY TO USE THAT'S A BONUS THE FASHION NOW THIS IS SEEMS A BIT ODD TO ME BUT FRUIT AND VEG IS THE NEW IS THE NEW BLACK FOR FURNITURE FOR CLOTHES FOR SHOES HOW THAT RELATES TO A REMOTE CONTROL I DON'T KNOW BUT I I SEE I COME ON TO THAT IN THE NEXT IN THE NEXT SLIDE SPONGY I'VE ALS I'VE BEEN SAYING EVERYTHING'S THE NEW BLACK WELL SPONGY'S THE NEW BLACK AS WELL SO WE HAVE THE CHOICE BETWEEN RUBBER AND PLASTIC IF IT'S THE TYPE OF RUBBER THAT YOU CAN SQUEEZE YOU KNOW IT'S SPONGY THEN CAN I SKIP THE REST THE UH RUBBER MATERIAL IS THE TYPE OF STRESS BALL MATERIAL NOT JUST NORMAL RUBBER FORGOT TO SAY THAT SO UM SO MY PERSONAL OPINION UM WE WANT SOMETHING FANCY AND TECHNI TECHNOLOGICALLY INNOVATIVE OBVIOUSLY BUT WHAT WE WHAT WE NEED IS SOMETHING THAT LOOKS LIKE IT'S FROM THE FUTURE THAT LOOKS COOL THAT'S THAT'S DIFFERENT YOU KNOW THAT'S EVERYONE HAS A WHITE REMOTE CONTROL BLACK REMOTE CONTROL YOU NEED SOMETHING COOL LIKE TITANIUM IS COOL BUT IT'S EXPENSIVE AND MAYBE IT'S A BIT OF OVERKILL FOR A REMOTE CONTROL UM NOW THE FRUIT AND VEG OPTIONS EITHER WE WE GO IN THAT DIRECTION OR WE STAY TOTALLY AWAY FROM IT UM I MEAN THE RESEARCH DID COME UP WITH FRUIT AND VEG SO MAYBE IT IS IMPORTANT FOR IT'S THE UP TO THE INTERFACE GUY SO IF WE STAY AWAY FROM IT S YOU KNOW STAY AWAY FROM IT BUT IF WE'RE GONNA GO ALONG WITH IT THEN IT DOESN'T NECESSARILY HAVE TO BE LIKE AN APPLE OR SOMETHING LIKE THAT OR A KIWI FRUIT IT COULD BE SOMETHING LIKE I SAY POTATO PEELER BUT I'M SURE YOU GUYS HAVE A HAVE A MUCH COOLER IDEA THAN I DO SO I THINK COOL IS THE KEY FEW QUESTIONS ABOUT A SPONGY REMOTE CONTROL I'VE NEVER SEEN ONE BEFORE I'VE SEEN PLASTIC REMOTE CONTROLS I THINK MAYBE THEY WERE I DON'T KNOW BACK IN THE DAY WHEN THEY FIRST CAME UP WITH REMOTE CONTROLS THEY HAD A REASON FOR IT BEING MM-HMM STURDY YOU KNOW FOR BEING STRONG AND STURDY SO UM IF WE WANT SOMETHING STRONG AND STURDY I SAY STAY WITH PLASTIC OR TITANIUM BUT IF WE GO WITH SPONGY WE CAN STRESS THAT YOU CAN DROP THIS AS MANY TIMES AS YOU WANT IT DOESN'T MATTER IT'S SPONGY MATERIAL IT'S NOT GONNA BREAK YOU KNOW I JUST DON'T KNOW HOW THE L. E. D. AND THE LIGHTS ARE GONNA FIT INTO A SPONGY MATERIAL BECAUSE IT'S NOT GONNA BE COMPLETELY SQUEEZABLE SO HOW DO THINGS FIT IT AND IF WE ARE GONNA USE SPONGY WE CAN SAY IT'S LONG LASTING YOU KNOW IT'S DAMAGE RESISTANT AND STUFF LIKE THAT SO SO JUST TO SUMMARISE PEOPLE WANT STUFF THAT'S COOL THAT'S THAT LOOKS LIKE IT'S COOL AND IF IT IS COOL THEN THAT'S A BONUS DOESN'T HAVE TO BE UM PEOPLE LIKE FRUIT AND VEG WE CAN EITHER GO DOWN THAT ALLEY OR STAY TOTALLY AWAY FROM IT PEOPLE LIKE SPONGY MATERIAL IF WE'RE GONNA USE SPONGY MATERIAL WE HAVE TO THINK OF HOW PRACTICAL IT IS AND HOW WE CAN FURTHER PROMOTE THAT IDEA AND ALSO THIS WAS THIS YEAR SO THINGS CHANGE ALL THE TIME EVERY YEAR YOU KNOW THEY THEY ALWAYS TALK ABOUT THIS YEAR THIS IS THE NEW BLACK WELL NEXT YEAR SOMETHING ELSE IS GONNA BE THE NEW BLACK AND WE'RE STUCK WITH LAST YEAR'S FRUIT AND VEG TYPE STUFF 'KAY OKAY THAT'S ME WELL UM I WOULD SAY THAT THE MOST YOU COULD PROBABLY HOPE FOR IS GAINING A YEAR'S LEAD ON MOST PEOPLE ANYWAY YOU ALWAYS HAVE TO BRING OUT NEW DESIGNS SO IF WE CAN GET NEXT YEAR THEN THAT'S POSSIBLY A GOOD PLACE TO START ANYWAY UM SEEMS LIKE A A LOT OF THE COMPONENTS COULD BE OFF THE SHELF SO I DON'T EXACTLY WHAT COST WOULD BE INCURRED UM I CAN SEE YOUR POINT ABOUT THE NUMBER KEYPAD BUT I'VE I WOULD SAY THAT WE CAN PROBABLY INCORPORATE IT INTO THE MENU SYSTEM IF YOU NEED TO DO TRAVERSAL OF A LARGE NUMBER OF CHANNELS MY FEELING WOULD BE THAT EVEN IF AT A LATER DATE THIS WAS TO BE TAKING CONTROL OF UM BOXES AS WELL UM HAVING THE USE OF THE L. C. D. AND THE JOYSTICK WOULD PROBABLY ALLOW YOU TO MANIPULATE ENOUGH CHANNEL NUMBERS FOR YOU TO BE YEAH ACTUALLY IF YOU'VE GOT A LOT OF CHANNELS THE NUMBER KEYPAD CAN BE QUITE ANNOYING AS WELL BECAU IT'S YOU KNOW IF YOU'RE TRYING TO REMEMBER WHAT UH YOU KNOW WHAT NUMBER'S THE DISCOVERY CHANNEL OR WHATEVER IT'S JUST IRRITATING BUT IF YOU H BUT BUT BUT IF YOU HAVE A ME BUT IF YOU HAVE A MENU STRUCTURE THEN YOU CAN SUB GROUP THEM OKAY EVEN NEWS MUSIC LIKE THEY DO ON UH SKY DIGITAL KINDA YEAH SO WHAT IT LOOKS LIKE TO ME IS WE'LL USE A LARGE NUMBER OF STANDARD COMPONENTS UM SAY SOMETHING LIKE UM LITHIUM ION BATTERY THE KIND THAT YOU FIND IN MOST UM SMALL HAND HELD DEVICES NOW UM LOOKS LIKE WE GOING FOR A DOUBLE CURVED DESIGN UM I DON'T KNOW WHAT COST IMPLICATIONS THERE ARE IN THAT UM LOOKS LIKE WE'RE PRETTY MUCH DECIDED ON SOME KIND OF FLEXIBLE RUBBER THOUGH I'D HAVE TO SAY DEPENDING ON HOW FLEXIBLE IT IS WE MIGHT NEED TO HAVE SOME KIND OF INNER FRAME YEAH I I WOULD SAY DEFINITELY I MEAN I MEAN I MEAN THE THE IDEA OF HAVING IT SORT OF ARTICULATED I TH THERE WOULD BE BASICALLY TWO POINTS OF ARTICULATION W UM ONE BELOW AND ONE ABOVE THE M THE UH THE MAIN SORT OF GRIP