down, because our business model, as we gonna see in this slide is mostly 9% transactional-based, we're gonna follow the trend. And unfortunately, right now the trend is a history, actually it historic. Uh, they, uh, most of the, unless we talk with, they never saw such a low inventory of house for sales. Uh, you know, I'm not sure I like those numbers the way I'm presenting it today, but those are real. I mean, the market is down 23%. Urban, Urbanimmersive is down 11% year over year. And our new acquisition, or are just coming to, you know, our pipeline of revenue in the last quarter. So if you take just the stats like Simon said, minus 7% overall, we feel we're winning clients. Uh, we don't feel- We feel we're winning clients. Uh, we don't feel that we're losing clients, but we, we, what we're saying is that our photographers, our clients are doing less business overall. So this is why, I mean, you know, it's kind of, um, uh, of a, uh, a bad place to be right now, but, you know, I'm a positive person and, um, I don't think it's gonna get worse. Uh, and, uh, we're hearing that, you know, the interest rate should increase. So that will kind of, uh, uh, hopefully, uh, slow down a little bit, you know, the, um, uh, some of the interest of the buyers, uh, or people sending our house in any cases. I think we kind of the, uh, where the bottom, the, of the barrier right now. So I think it, that dissertation will just come, go start and ramping up again. And of course, like, uh, Simon said, you know, we potentially 60%, uh, down compared to what numbers should usually be in terms of, uh, listings in terms of house for sales. So inaudible should follow the trends and, and potentially just, you know, uh, beat the transaction because we believe right now we're beating, you know, we're kind of, uh, succeeding in that very, very difficult market. I can tell you what's certain, I'm talking to a lot of, uh, entrepreneurs in the real estate, uh, states and they all in the same position right now. All right. So the stock business in itself, it's a, it's a business that is transforming a lot, and it's definitely shifting to a technology driven, high volume business. So basically you have to do a lot of transactions per day because it's a highly competitive landscape and you need to bring a lot of value in terms of technology. So basically we kind of, you know, spread all the parts that we need to succeed in product business. Like you need to have online booking system. You need to have the capture hardware, not just the camera, but the, you might need the 3D camera. You might need a, a drone. So you need to have those visualized hardware. You need to, uh, post it di- images to increase, you know, the, the, the, the, the wide balance to put a blue sky on, on the external, uh, facade, uh, images. So you need to have this service. You need to create YouTube video slideshow, because YouTube is one of the, the most popular search and giant in real estate. Of course, you need to provide 3D tours. It's the must have today. And floor plan is kind of, I will say, basically more important in the 3D tours right now in the market. There's a lot of interest, even in some states like here in Canada, floor plans are mandatory. Uh, this is a common product. It's a, you know, you definitely need to provide website. We call it Property Website. So it's a website data to showcase one house for sale. You need a system to deliver 100 images, high quality images. You know, it, images cannot be just transferred by emails. So you need to have some sort of a study system to transfer your image, and you need a very performance, uh, payment system to get paid. When you look at all those things that you need to run a photography business today, Urban Asset is the only company offering and owning every part of, uh, the, uh, the, every, every portion, every technology required to the business right now. And that's giving us, uh, a lot of advantages over, over our competition. I will start from the bottom. Of course, the after sale support is easier for Urban Assets to do because we're providing each part. We're not relying to third party for 3D tours, for floor plans, for photo editions, everything is done internally. So of course we have a pretty difficult to beat turnaround every time. We can deliver, uh, faster than our competitors, because they're fewer, uh, parties involved. We can, we have more flexibility in our packages. We can offer and deal with our, our clients. We keep our margins pretty high for the value we bring. And, and, you know, we, we like to tell the market that we, uh, we are one of the most competitive, uh, business right now in terms of pricing. So being a one stop shop is definitely bringing a lot of value to our clients and it's positioning or been immersive for winning, uh, many deals, many contracts with real estate agents and other offers, The business model, when you look at each of the parts, there's some portion of those, um, those, uh, required, um, elements that you need to run a, a photo business that are not technology, like, you know, taking a picture, you need to have a human doing that you need to have a photographer. Uh, photo is ed- editing and image is, you know, even if AI is super well advanced, and you know, a lot of people tell that they are photo editing images with computer, you still have some human, the human will do a better job. And the floor plans, you need to dr- somebody draw to draw floor plans w- and put furnitures, write the rooms name, and stuff like that. Those services we offer, bring it to our clients. So we call them Service on Demand, and it is transactional based. So each time somebody wants to have a photographer on, on, on site, uh, the, the, the client pay, send a photographer sending for photo edition and floor plan. And the rest is mostly technology. So, and we still offering it every part, even if there's no, uh, line with the booking system. We, we are offering it, and it's still transactional, uh, most of, uh, for most of the parts. So we're charging, for example, $5 to render a slide to bill, $4 to render a 3D tours, uh, $15 to trade a property website and, uh, $3 to transfer the images. So think about this part here as a Dropbox, Dropbox kind of, uh, platform to transfer the high quality images. We added this year, a new service that Simon that briefly talked during the financial ally, what we call the Prime Subscription. So