UM AND WE'LL EVALUATE AS TO WHETHER WE'VE S DONE WHAT WE SET OUT TO DO UM AND WE'RE GONNA DO IT ON A ONE TO SEVEN SCALE WHERE ONE IS TRUE AND SEVEN IS FALSE SO BASICALLY THE LOWER P THE LOWER THE POINTS THE BETTER OKAY SO QUESTION NUMBER ONE DOES THE REMOTE WHOOPS SORRY OH I'M NOT GONNA BE ABLE UM I'LL DO IT ON THE WHITEBOARD I CAN'T CHANGE IT SO I'M G I'M GONNA ASK YOU TO PUSH IT DOWN ONCE OKAY OOH OKAY SO NUMBER ONE DO WE HAVE A FANCY LOOK AND FEEL MM WE'VE BEEN QUITE SUCCESSFUL WITH THE RUBBER COATING AND THE LOOK IS A LITTLE BIT MORE PLAYFUL YEAH IT'S NOT YOUR TRADITIONAL YEAH I THINK THE COLOUR HAS A LOT TO DO WITH IT I MEAN TH THE COLOURS WE WERE GIVEN FOR MAKING THE PROTOTYPE AREN'T THE COLOURS THAT I THINK WE WOULD'VE NECESSARILY CHOSEN IT'S NOT THE KIND OF OOH UH AT ALL SLEEK RED BLACK AND YELLOW AND ORANGE UM YEAH SO WE WANT IT TO BE STAND OUT THAT WAY ANYWAY BUT IF YOU CAN IMAGINE THAT IN LIKE A S JUST A MAYBE UH A KIND OF PALE METALLIC Y FINISH OR SOMETHING MM-HMM WELL I KNOW KNOW IT'S FOR RUBBER I MEAN DIFF IF YOU CAN VISUALISE THIS IN NICE COLOURS I THINK IT WOULD LOOK QUITE FANCY OH WELL POTATO MANGO FRUIT AND VEG POTATO'S FINE POTATO'S FINE YEAH TOTALLY IT'S REALLY ADAPTABLE YEAH I WOULD SAY TWO PERSONALLY OKAY AND P FANCINESS SO I UH TWO THREE OKAY SO QUESTION NUMBER TWO WAS IS IT TECHN TECHNOLOGICALLY INNOVATIVE SO I KNOW WE HAVE THE KINETIC ENERGY WHICH IS VERY INNOVATIVE YEAH USE OF THE RUBBER THE USE OF THE L. E. D. THE L. E. D. USE ISN'T PARTICULARLY INNOVATIVE AND WE DON'T HAVE ANY SCROLL BUTTONS IT'S ALL PUSHBUTTONS THERE'S NO L. C. D. CONTROL SO IF WE'RE THINKING ABOUT THE REST OF THE MARKET IT'S SORT OF PROBABLY HALFWAY IN SOME ASPECTS IT IS LIKE WE SAID I'LL GO FOR THREE AS WELL BECAUSE THEN THAT WOULD'VE DEFEATED THE PURPOSE SO I MEAN I WE'LL PUT THREE BUT I THINK WE ACTUALLY REACHED OUR GOAL YEAH WE DIDN'T WANT IT ANY MORE THAN THAT OKAY QUESTION NUMBER THREE UH WILL IT BE EASY TO USE I THINK SO YEAH YEAH S YEAH I THINK IT'S YOU CAN'T REALLY GET CONFUSED WITH THAT I MEAN THERE'LL BE S WE HAVE TO WORK OUT THE UH NUMBER THE PLUS SYSTEM BUT ONCE THAT'S FIGURED OUT IT SHOULD BE FINE NUMBER FOUR IS THIS A GOOD LOOKING REMOTE REMEMBER THAT SEVENTY FIVE PERCENT OF USERS FIND MOST REMOTE CONTROLS UGLY IT'S DEFINITELY YEAH COLOUR WILL DEFINITELY BE A FACTOR MM-HMM I THINK THAT THE LOGO COULD BE SMALLER OKAY AND MAYBE NOT SUCH A PROMINENT WAY MAYBE LIKE AT THE BOTTOM KIND OF REMEMBER THE MANAGEMENT SAID THAT IT IT HAD TO BE PROMINENT WHOOPS SHOULD JUST NOT TOUCH IT THIS TIME IT'S THE THREE I KILLED I WAS JUST WONDERING IF IT SHOULD BE LIKE FLATTER OR I SUPPOSE I'VE GOT QUITE BIG HANDS WELL YEAH BUT YOU KNOW WHAT I'VE JUST THOUGHT OF THERE NOW WHAT WHERE'S IT GONNA SIT IN YOUR LIVING ROOM IS IT NOT GONNA FALL OFF THE ARM OF THE SOFA YEAH THE BOTTOM COULD BE LIKE CH CHOPPED A BIT ROUND OH THAT'S TRUE YEAH YEAH OH THAT WOULD BE NICE IT'D BE ANNOYING YEAH IF IT'S WEIGHTED MAYBE DETAILS DETAILS OKAY SO IS THIS A GOOD LOOKING REMOTE WOULD WE WANNA SHOW IT OFF TO OUR FRIENDS YOU WOULD THOUGH 'CAUSE IT'S BIT IT'S MORE INTERESTING THAN OTHER REMOTES I THINK MAYBE A TWO I MEAN I GUE YEAH IT'S PERSONAL TASTE BUT YEAH OKAY SO SHOULD WE SAY TWO FOR THAT YEAH YEAH UH QUESTION NUMBER FIVE WHAT'S UM WILL PEOPLE BE WILLING TO SPEND TWENTY FIVE EUROS ON THIS PRODUCT REMEMBER THAT EIGHTY PERCENT OF USERS WERE WILLING TO SPEND MORE MONEY WHEN A REMOTE CONTROL LOOKED FANCY I THINK WE HAVE TO MARKET IT IN THE RIGHT WAY THAT UM TO SAY THAT IT IS SIMPLISTIC SO PEOPLE DON'T JUST SEE IT AND THINK UH THIS IS SO SIMPLISTIC I DON'T WANT TO SPEND TWENTY FIVE EUROS WE HAVE TO MARKET IT AND THE KINETIC ENERGY SHAKER STYLE Y WHOO OOH NO BUT YOU KNOW THOSE'LL BE FIRMLY ON OH NO THE PLUS YOU'RE USE THE ZERO MAKE A NEW ONE BUT YOU'RE OUR MARKETING EXPERT ABOUT TEN POUNDS FIFTEEN SO IN THE LONG TERM THIS CAN ACTUALLY SAVE YOU MONEY SO WE'LL MARKET IT THAT WAY TOO YEAH GOOD POINT YEAH I WOULD GIVE IT A TWO STILL THOUGH YEAH OKAY NUMBER SIX CAN SOMEONE READ IT OUT OR MM UM YEAH SO THAT WAS MAINLY THAT THE STATISTICS WE SAID THE ZAP YEAH YOU DON'T HAVE TO LOOK DOWN TO FIND THEM THEY'RE CLEARLY THERE EASY TO USE SIMPLE YEAH MM SO OKAY SO ONE OKAY NUMBER SEVEN C HEATHER COULD YOU PUSH IT DOWN WILL THIS REMOTE CONTROL BE EASY TO FIND WHEN LOST REMEMBER THAT FIFTY PERCENT OF USERS LOSE THEIR REMOTE REGULARLY NOW IS THERE THE IS THE ALARM SYSTEM STILL WAS IT IMPLEMENTED IT YEAH L LIGHTS ON AND OR FLASH AS WELL BUT I MEAN IT'S NOT OBVIOUSLY OBVIOUS FROM THE OUTSIDE THAT THAT'S GONNA HAPPEN 'CAUSE YOU CAN'T S PARTICULARLY SEE AN ALARM YEAH THE LIGHT IT WILL OR OR WAS IT GONNA MAKE A NOISE BUT BOTH IT TURNS INTO A DUCK AND STARTS QUACKING HERE I AM UM WHEN IT WHEN IT LIGHTS UP AS WE I MEAN IT COULD LIGHT UP WHEN THE ALARM WENT BUT IF IT WAS HIDDEN UNDERNEATH THE CUSHION OR SOMETHING THERE WOULDN'T BE ANY POINT SO YOU CAN'T SEE THE ALARM BUT IT WOULD LIGHT UP I THOUGH W IT WAS GONNA MAKE A NOISE YEAH ALARM BUT YOU CAN'T SEE AN ALARM INSIDE UH THE ALARM SYSTEM ITSELF OKAY WE OH YOU'RE JUST EXPLAINING WHY IT'S NOT ON THE PROTOTYPE BUT YEAH IT'LL BE THERE SO WE CAN WE COULD SAY THAT SORRY YEAH TOTALLY SORRY HEATHER THAT WASN'T VERY CLEAR WILL IT BE EASY TO LEARN HOW TO USE THIS REMOTE WHEN BRAND NEW REMEMBER THAT THIRTY FOUR PERCENT OF USERS USUALLY FOUND IT DIFFICULT SO IT HAS TO BE YEAH IT'S EAS THEY'LL PICK IT UP AND THEY'LL KNOW WHAT TO DO THE PLUS THING NEEDS TO BE WORKED ON YEAH YEAH I THINK JUST BECAUSE IT'S WE'VE DECIDED TO REDUCE IT DOWN TO THE BASIC BUTTONS I THINK THAT IN ITSELF MAKES IT SO MUCH EASIER TO USE SO THEN YOU WOULD HAVE TO PUSH TWO BUTTONS EVERY TIME AT LEAST YEAH SO IT'S JUST LIKE CHANNEL SIX SIX ENTER MM YEAH BUT YOU DON'T HAVE TO PRESS ZEROS OH OKAY RIGHT ALRIGHT AYE YEAH GOOD UM OKAY SO WE CAN WE'LL SAY YES IT'S UH ONE OKAY OOH MM QUESTION NUMBER NINE UH WILL IT MINIMISE THE EFFECTS OF R. S. I. WHICH WAS REPEATED STRAIN INJURY