SO THE COMPONENTS THAT WE FIND HERE ARE THE ENERGY SOURCE YOU KNOW THE BATTERY OR WHATEVER THAT'S GONNA M MAKE IT WORK THEN THE CHIP WHICH CONVERTS THE DATA THE USER THAT'S CONTROLLING THE CHIP AND THE INFRA RED BULB THAT'S GONNA LET US MOVE THE DATA TO THE RECEIVER SO YOU HAVE FOUR MAIN COMPONENTS AND THEY ARE DESIGNED SORT OF LIKE THIS YOU HAVE YOUR ENERGY SOURCE RIGHT THERE WHICH THEN UM BRINGS UH ENERGY OR INFORMATION TO THE CHIP WHICH IS ALSO CONTROLLED BY THE USERS YOU HAVE ENERGY GOING TO THE USER WHO'S CONTROLLING THE CHIP OOH 'S NOT WHAT I WANTED TO DO UH UH UM YEAH USE THAT THING YOU CAN GO BACK PREVIOUS SORRY ABOUT THAT GUYS OH OH WELL OKAY YE DOUBLE CLICK ON IT WITH THE RIGHT WITH THE LEFT HAND ONE I THINK IT'S FROZEN HERE DON'T SHOW ME THAT TIP AGAIN THERE WE ARE SORRY ABOUT THIS GUYS I'M KIND OF PATHETIC WITH THINGS LIKE THIS UM ALRIGHT SO YOU HAVE YOUR ENERGY SOURCE YOUR USER INTERFACE WHO'S CONTROLLING THE CHIP THE CHIP ALSO USES THE ENERGY AND THE CHIP THROUGH THE USE OF THE USER INTERFACE IS GONNA CONTROL THE SWITCH WHICH WILL WORK YOUR INFRA RED BULB WHICH WILL THEN BRING THE DATA TO THE RECEIVER SO HOPEFULLY THAT MAKES SENSE FOR EVERYONE IN MY KIND OF GARBLED WAY THIS IS THE THE PARTS OF THE WORKING DESIGN THAT NEED TO BE FIGURED OUT AND PERSONAL PREFERENCES BESIDES THE FACT THAT I CAN'T SPELL WE NEED A LONG LASTING ENERGY SOURCE PEOPLE DON'T WANNA BE CHANGING IT A LOT WE NEED A CHIP THAT WORKS WELL WITH THE USER INTERFACE THAT ISN'T TOO COMPLICATED WE NEED A STRAIGHTFORWARD INTERFACE LIKE IAN WAS SAYING SIMPLE NOT OVERWHELMING IT WITH INFORMATION AND WE NEED A RELIABLE AND CLEAR INFRA RED SIGNAL SO THAT YOU'RE NOT WAVING YOUR REMOTE AROUND AND HAVING TO GET FRUSTRATED AND GO DO IT BY HANDS SO THAT'S PRETTY MUCH IT FOR THE WORKING DESIGN EXCELLENT SO UM ROSE DO YOU THINK YOU CAN GIVE ME A HAND WITH THIS AH I CAN NEVER TELL WHICH WAY TO TURN THESE THINGS LEFTY LOOSEY RIGHTY TIGHTY RIGHT LEFTY LOOSEY RIGHTY TIGHTY NEVER HEARD THAT BEFORE THAT'S GOOD I'LL THINK OF THAT EVERY TIME NOW IT'S GONNA STICK IN YOUR HEAD MM 'KAY UM I HAVE NOTHING ON MY SCREEN JUST A SEC MM HERE WE ARE OOH NO SIGNAL OKAY REQUIREMENTS WE HAVE A COUPLE NEW REQUIREMENTS THAT I WAS JUST E MAILED RIGHT BEFORE THE MEETING AND THAT WE HAVE TO KEEP IN IN UM IN MIND AS WE'RE CREATING THIS WE DIDN'T BRING IT UP YET OR AT ALL IN THE MEETINGS SO FAR BUT WE'RE NOT GONNA WORK WITH TELETEXT BECAUSE UM WELL IT THAT'S BEEN TAKEN OVER BY THE INTERNET SO WE'RE NOT GONNA WORRY ABOUT UM WE'RE NOT GONNA WORRY ABOUT THAT WHAT'S TELETEXT UM OH OH SO NO W D COULD WOULD YOU CARE TO EXPLAIN IT UM YEAH IT'S LIKE A I SUPPOSE IT'S KIND OF SIMILAR TO A VERY VERY BASIC WEB BROWSER UM YOU HAVE LIKE YOU HAVE UH NUMBERS ON YOUR REMOTE CONTROL UH Y AND YOU TYPE IN THE PAGE NUMBER YOU WANT SO LIKE YOU TYPE A HUNDRED ON YOUR REMOTE CONTROL AND THIS THIS KIND OF INDEX APPEARS ON THE TELEVISION SCREEN WITH JUST SOME SOME TEXT AND SOME VERY BLOCKY LOOKING GRAPHICS ON IT AND YOU JUST TYPE NUMBERS TO GO TO DIFFERENT PAGES AND IT GIVES YOU INFORMATION MOSTLY RATHER BORING STUFF LIKE WHAT'S ON T. V. NEXT AND SHARE PRICES AND THAT KIND OF THING YEP NEWS HEADLINES HOW IT'S EARL IT'S PRETTY OLD TECHNOLOGY IT'S LIKE NINETEEN EIGHTIES I HAVE NO IDEA WHY WE DON'T HAVE IT BUT THAT'S GOOD INTERESTING OKAY UM WELL WE'RE NOT GONNA THE MANAGEMENT HAS DECIDED WE'RE NOT GONNA WORK WITH THAT UM OKAY UM AND WE'RE ALSO GONNA W LIKE YOUR QUESTION EARLIER UM WHETHER THIS IS GOING TO BE T FOR TELEVISION VIDEO OR ETCETERA JUST FOR TELEVISION THAT'S WHAT WE'RE FOCUSED ON UM OTHERWISE BECOMES TO COMPLEX WE WANNA GET THIS OUT UM VERY QUICKLY WE ONLY HAVE A A SHORT AMOUNT OF TIME 'KAY UM AND FINALLY THERE'S MORE MARKETING I THINK UM OUR CORPORATE IMAGE HAS TO BE RECOGNISABLE SO WHILE WE'RE GONNA MAKE IT LOOK PRETTY WE NEED TO USE OUR COLOUR AND OUR SLOGAN I IN THE NEW DESIGN SO WHAT'S OUR CORPORATE IMAGE LIKE IT'S IT'S KIND OF YELLOW COLOUR WITH UH WE PUT FASHION IN ELECTRONICS IT'S LIKE DOUBLE R. YEAH BUT IT'S YEAH WE PUT THE UM FASHION IN ELECTRONICS SO WE GOTTA KEEP THAT IN THAT IN MIND OKAY SO WE WANT SOMETHING THAT LOOKS GOOD YEP YEP AND IS YELLOW YEAH OR HA MAYBE SOME BUTTONS COULD BE YELLOW LIKE WE CAN WE CAN PLAY AROUND WITH IT A LITTLE BIT UM OKAY WE NEED TO TALK ABOUT OUR FUNCTIONS AND OUR TARGET GROUP WE NEED TO DECIDE WHO OUR TARGET GROUP IS YOU UM IN YOUR ANALYSIS OF DIFFERENT MARKET UM OF THE MARKETING YOU IDENTIFIED THAT DIFFERENT GROUPS WANTED DIFFERENT THINGS OR HAD CERTAIN PREFERENCES FOR EXAMPLE THAT UM THAT OLDER PEOPLE DIDN'T REALLY CARE FOR UM VOICE RECOGNITION BUT YOUNGER PEOPLE DID UM AND SO WHO ARE WE AIMING THIS AT WELL IF WE'RE GONNA SAY THAT FUNCTION UM FASHION WE PUT THE FASHION IN IN ELECTRONICS THEN YOU AUTOMATICALLY I THINK A SORT OF YOUNGER GROUP THAT THAT'S WHO'S GONNA BE ATTRACTED TO THIS YES I DO THINK WHO'S GONNA HAVE THE MONEY TO BUY THAT ALSO THAT ONE IT'S GONNA BE TWENTY FIVE EURO REMEMBER SO UM IT HAS TO BE AVAI MARKETABLE TO UM WHOMEVER IT IS MM-HMM IS IT IS IT SOMETHING THAT'S GONNA BE SOLD SEPARATELY FROM THE TELEVISION OR IS IT SOMETHING THAT COMES W WITH A TELEVISION 'CAUSE THAT WOULD AFFECT THE WAY THAT WE MARKET IT WELL AT LEAST RIGHT NOW WHAT WE'RE DOING IS UM DECIDING ON JUST THE REMOTE ITSELF SO IT WILL PROBABLY BE SOLD SEPARATELY TWENTY FIVE EURO BY ITSELF THE ONLY BREAK DOWN THAT I WAS GIVEN IN TERMS OF AGE WAS THE VOICE ACTIVATION AND BASICALLY THERE'S A BIG JUMP AFTER THIRTY FIVE PEOPLE DON'T REALLY CARE IF IT HAS VOICE SO IT'S LIKE BASICALLY FIFTEEN TO THIRTY FIVE THAT THINK THAT THAT'S A GOOD IDEA I DUNNO I'M GONNA BE GIVEN ANY OTHER NUMBERS BROKEN DOWN IN TERMS OF AGE LATER BUT IF THAT'S SORT OF THE ONLY QUALITY THAT WE HAVE THAT IS DIVIDED INTO AGE THEN WE WOULD WANNA STICK BETWEEN THE FIFTEEN AND THIRTY FIVE RANGE YEAH THAT'S PROBABLY UH A POPULATION W QUITE A LITTLE BIT OF DISPOSABLE INCOME FOR USE ON TECHNOLOGY ANYWAY SO THAT MIGHT BE A FAIRLY GOOD TARGET GROUP FOR US NOW THOSE ARE THAT'S ALL SPECIFIC FOR SPEECH RECOGNITION ARE WE GONNA USE THAT AS ONE OF OUR FUNCTIONS UM MM I I WOULD SAY NO BECAUSE IT'S GONNA ADD TOO MUCH TO THE PRICE