OKAY RIGHT OKAY ALRIGHT IS EVERYONE HERE OKAY THIS IS OUR CONCEPTUAL DESIGN MEETING AND I'LL JUST TAKE A FEW MINUTES AND UH GO THROUGH THE PREVIOUS MINUTES UM THEN EACH OF YOU WILL HAVE YOUR PRESENTATION UM AND THEN WE WILL NEED TO MAKE A DECISION ON THE CONCEPT FOR THE REMOTE CONTROL AND THEN WE'LL HAVE UH FORTY MINUTES FOR FINISHING UP UM I'LL GO THROUGH THE MEE THROUGH THE MINUTES FIRST UM WE JUST REFRESHED OUR OUR UH GOAL OF MAKING THE FINEST REMOTE CONTROL AVAILABLE UM WE DECIDED THAT OR WE KNOW THAT WE NEED TO USE COMPANY COLOURS COMPANY LOGO UM AND OUR MARKETING EXPERT UH GAVE US SOME I UH INFORMATION FROM INTERVIEWS WITH A HUNDRED DIFFERENT REMOTE USERS UM WITH SOME STATISTICS THAT BACKED BASICALLY WHAT WE WERE THINKING BEFORE PEOPLE THOUGHT THEIR REMOTES WERE UGLY UM UM THAT REMOTES ZAP A LOT UM THEY ONLY USE UH A FINITE AMOUNT OF BUTTONS UM AND THAT THEY OFTEN LOSE THE IT'S EASY TO LOSE A REMOTE UM WHICH WERE ALL THINGS WE WERE THINKING WE WOULD WANNA MAKE IT SIMPLE UM AND UH SOME SORT OF LOCATOR EITHER A BUTTON OR TRACKING DEVICE UM AND THAT IT SHOULD LOOK DIFFERENT THAN WHAT'S OUT THERE UM KIND OF MIXED MIXED RESPONSE ON THE SPEECH RECOGNITION THE YOUNGER PEOPLE SAID THEY WANTED IT OLDER PEOPLE DID NOT UM UH I THINK WE DECIDED THAT UM THE EXPENSE WAS NOT NECESSARILY WORTH IT AND THAT IT WAS PROBABLY A GIMMICK THAT UM WOULD INCREASINGLY WEAR ON THE CONSUMERS' NERVES UM THEN THE USER INTERFACE DESIGNER UM EXPLORED SOME OF THE TECHNICAL FUNCTIONS OF THE REMOTE UM THE SIMPLE VERSUS THE UM THE COMPLEX THE SIMPLE ONE BEING BETTER FOR A USER THE COMPLEX BETTER FOR AN ENGINEER UM UM AND SOME PERSONAL PREFERENCES THAT WERE FOUND IN THAT WOULD BE THAT IT SHOULD BE A USER ORIENTED REMOTE SOMETHING SIMPLE UM AND THAT WE DIDN'T WANNA GO WITH A UNIVERSAL REMOTE BECAUSE UH INCREASING COST AND INCREASING COMPLEXITY UM WE WOULD JUST HAVE A T. V. REMOTE UM AND THAT WE SHOULD ALSO FOCUS ON THE APPEARANCE OF THE REMOTE HAVE IT S BE SOMETHING THAT LOOKS DIFFERENT AND FINALLY OUR UM INDUSTRIAL DESIGNER UH GAVE US A RUNDOWN OF HOW THE REMOTE WILL WORK UM FROM ENERGY SOURCE UM UH WHAT WE WOULD USE BATTERIES BECAUSE WE DON'T WANNA HAVE A A CABLE UM HOW THAT WOULD POWER THE REMOTE AND THE LAMP IF WE WERE TO TO HAVE ONE UH UM THE USER INTERFACE THEN WOULD CONNECT TO A CHIP WHICH WOULD WORK WITH THE INFRARED CONTROLS UH TO SEND THE SIGNAL TO THE T. V. UM I BELIEVE THEN WE CAME UP WITH A COUPLE OF IDEAS FOR WHAT WE THINK THE DESIGN OF THE REMOTE WILL BE UM UM SOMETHING THAT WILL FIT INTO UH EASILY INTO SOMEONE'S HAND AND WITH A JUST A FEW BUTTONS JUST THE BASICS AND WITH A SCROLLING UM FUNCTION ALSO OKAY AND I WILL LEAVE THAT LEAVE IT AT THAT SO MARKETING WE'RE WATCHING TRENDS I SUPPOSE THAT YOU CAN HAVE THIS THANKS OKAY SO I WAS LOOKING AT TREND WATCHING UM UNFORTUNATELY I WASN'T GIVEN TOO MUCH INFORMATION I WAS GIVEN A BRIEF EXECUTIVE SUMMARY AND THEN AN UPDATE ON SOME RECENT FASHION TRENDS THAT WE MIGHT LIKE TO LOOK AT AND THEN I'LL JUST TELL YOU SOME PERSONAL PREFERENCES THAT I GOT FROM THAT UM OKAY THE MOST IMPORTANT FINDING WAS THAT THE FANCY LOOK AND FEEL SEEMS TO BE TWICE AS IMPORTANT TO THE USERS AS THE CURRENT FUNCTIONAL LOOK AND FEEL DESIGN WHICH I THINK WE'VE KIND OF ALREADY DISCUSSED BEFORE UM THE SECOND MOST IMPORTANT FINDING WAS THAT THE REMOTE SHOULD BE TECHNOLOGICALLY INNOVATIVE AND AGAIN THESE ARE ALL THINGS WE'VE KIND OF ALREADY COME UP WITH ON OUR OWN BUT THIS JUST BACKS IT UP AND THIRDLY THE REMOTE WOULD BE EASY TO USE AS FAR AS FASHION UPDATE WE'VE LEARNED THAT FRUITS AND VEGETABLES WILL BE THE MOST IMPORTANT THEME FOR CLOTHS SHOES AND FURNITURE SO THAT MIGHT BE A BIT OF A CHALLENGE TO INCORPORATE THIS INTO OUR REMOTE BUT WE CAN TRY UM AND ALSO AS OPPOSED TO LAST YEAR THIS YEAR THE MATERIAL IS EXPECTED TO BE SPONGY IN FEEL OKAY SO FROM THAT UM AS WE'VE ALREADY SAID WE NEED TO FOCUS ON A FANCY LOOK AND FEEL UM I THINK WE'VE ALREADY DISCOVERED THAT IT'S KIND OF HARD TO GO AWAY FROM THE TRADITIONAL RECTANGULAR DESIGN BUT I THINK THAT EVEN IF IT'S VERY SUBTLE WE NEED TO KIND OF TRICK OUR CONSUMERS SO THEY AT LEAST GET THE IDEA THAT THEY'RE GETTING SOMETHING THAT'S NEW AND MODERN AND SLEEK AND WHETHER IT'S THROUGH THE SHAPE OR THE COLOURS OR ALL OF THAT UM FOR TECHNOLOGICALLY INNOVATIVE WE'VE TALKED ABOUT THE TRACKING DEVICE WE BROUGHT UP THE IDEA OF HAVING TWO PIECES WHICH WE COULD DISCUSS FURTHER AND MANUEL HAD SUGGESTED UM THE ENERGY SOURCE AND THE USER INTERFACE DISCUSSING SOME OF THOSE UM THAT WE COULD CHANGE A LITTLE BIT WE NEED TO KEEP IT SIMPLE HAVE LIMITED BUTTONS WHICH I THINK THE TWO PIECE IDEA MIGHT BE REALLY BENEFICIAL FOR UM WE NEED TO INCORPORATE THIS FASHION TREND OF FRUITS AND VEGETABLES I DON'T KNOW I MEAN I GUESS THE TWO OPTIONS ARE IF WE HAD OUR REMOTE IN THE SHAPE OF A FRUIT OR VEGETABLE YEAH YEAH RIGHT OR WITH EXTERIOR DESIGNS BUT MY QUESTION IS I MEAN THE STEREOTYPICALLY SPEAKING YOU KIND OF PICTURE MALES WITH THEIR REMOTE CONTROLS AND I'M NOT SURE HOW THEY'D FEEL ABOUT HAVING FRUITY LOGOS ON THE OUTSIDE SO MAYBE WE COULD HAVE SOMETHING THAT'S SOMEWHAT REMOVABLE OR I DON'T KNOW DIFFERENT OPTIONS FOR FEMALE MALE TARGET GROUPS AND THEN THE SPONGY FEEL I GUESS WE COULD LOOK AT MOBILE PHONES AND OTHER TECHNOLOGY THAT'S OUT THERE C AND LOOK AT DIFFERENT TYPES OF MATERIAL THAT MIGHT PLEASE OUR USERS WHO WANT SPONGY FEELING REMOTE CONTROLS SO THAT'S THAT SO POSSIBLY LIKE A UH SORRY JUST TO BUTT IN FOR A SECOND POSSIBLY UH LIKE A COVER LIKE THEY HAVE FOR MOBILE PHONES THOSE LIKE YEAH SORT OF SPONGY ONES YEAH SO WHEN YOU BUY YOUR REMOTE YOU CAN BUY VARIOUS COVERINGS CUST YOU PERSONALISED YEAH WE COULD LEAVE THAT TO THE COVER DEPARTMENT WE ALL KNOW THEY'VE GOT NOTHING TO DO ALL DAY OKAY WHY CAN'T I SEE THE CRAZY UM YEAH I TALKING ABOUT THE INTERFACE CONCEPT AND HOW THE CUSTOMER RELATES TO WILL USE THE CONSUMER WILL USE THE ACTUAL DEVICE UM SO I'VE LOOKED AT SOME OF THE STUFF I WAS SENT UM TRY AND GET SOME INSPIRATION BUT KEEP IN MIND THAT OUR OWN IDEAS THAT WE HAD UM I WAS SENT SOME INFORMATION FROM THE COMPANY SAYING THAT THEY THE TECHNOLOGY DEPARTMENT HAVE DEVISED A NEW SPEECH RECOGNITION TECHNOLOGY WHERE YOU CAN PROGRAM QUESTIONS INTO SUCH DEVICES THEY GAVE AN EXAMPLE OF A COFFEE MACHINE WHERE YOU PROGRAM A QUESTION YOU PROGRAM THE ANSWER AND THE MACHINE RESPONDS ACCORDINGLY UM OKAY