ESPECIALLY IF WE ARE MARKETING IT AS A SEPARATE PRODUCT PEOPLE ARE GONNA BE PAYING UH WELL UH WE'VE GOT A PRICE LIMIT OF WAS IT TWELVE TWELVE AND A HALF EUROS FOR TO PRODUCE IT AND I WONDER IF WE CAN GET VOICE RECOGNITION INTO THAT TWELVE AND A HALF EUROS WITHOUT HAVING TO MAKE TOO MANY OTHER COMPROMISES BUT WHAT ELSE ARE WE GONNA PUT I MEAN NOT THAT I'M REALLY GUNG HO ABOUT IT I DON'T KNOW WHAT ELSE YOU CAN PUT IN A REMOTE TO MAKE IT TECHNOLOGICALLY ADVANCED THOUGH SO LIKE OTHER THAN JUST MAKING IT LOOK GOOD HOW IS IT I MEAN IT CAN LOOK REALLY GREAT AND STILL HAVE THE SAME UP N DOWN BUTTONS AND WHY'S ANYONE GONNA BUY A NEW REMOTE WELL BUT WHY ARE WE WHY ARE WE AIMING FOR A TECHNOLOGICAL ADVANCEMENT EVERYTHING WE'RE TALKING ABOUT IS EASE OF USE AND SIMPLE AND THAT DOESN'T NECESSARILY MEAN MORE TECHNOLOGY IN FACT IT COULD USE IT COULD MEAN NOT IF THEY MIGHT BE OVERWHELMED WITH WITH REMOTES THAT HAVE TOO MANY BUTTONS AND TOO MUCH TECHNOLOGY IF SOMEONE'S LOOKING TO BUY A NEW REMOTE DON'T THEY WANT LIKE AN UPGRADE I DUNNO UPGRADE WELL WE CAN LOOK FOR WE CAN LOOK AT UPGRADE OR WE CAN LOOK AT UM USER FRIENDLY YEAH SIMPLIFICATION THEY COULD HAVE A CRAP REMOTE THAT CAME WITH THEIR T. V. THAT'S JUST IMPOSSIBLE TO USE OR MAYBE IT BROKE OR MAYBE THEY'RE JUST MISSING IT UH-HUH MM AND WE ALSO NEED TO TALK ABOUT IF WE'RE ONLY GONNA HAVE THE VERY SIMPLE ONES OR ALSO HAVE THE OTHER ONES JUST SEPARATE SOMEHOW OR YEAH EITHER THIS WAY OR THIS WAY THAT HAD LIKE THE MAIN BUTTONS AND THEN YOU COULD LIKE PULL SOMETHING OUT KIND OF AND LIKE YOU GOT THE REST THE BUTTONS BUT THE REST OF THEM LIKE WENT IN DO YOU KNOW WHAT I'M SAYING KIND OF PULL OUT OF THE SIDE LIKE SOME T. V. S THEY HAVE A SORT OF UH A SLIDING SCREEN ON THE REMOTE CONTROL OF IT THAT HIDES ALL THE COMPLICATED BUTTONS SO IF YOU WANNA DO SOMETHING COMPLICATED LIKE PROGRAMME YOUR TELEVISION OR RE TUNE IT THEN YOU YOU OPEN UP THIS LITTLE HATCH OR OR SLIDE THE SCREEN DOWN AND THERE'S ALL THE ALL THE SPECIAL BUTTONS NEVER EVEN HAVE TO SEE THEM AND IF YOU LIKE GET THE INSTRUCTION MANUAL THAT COMES WITH IT AND YOU JUST DON'T EVEN READ IT THEN YOU'LL NEVER EVEN KNOW THAT THOSE THINGS CAN PULL OUT AND YOU'RE A HAPPY PERSON AND EVERYONE ELSE DOESN'T HAVE TO HAVE LIKE TWO REMOTES ONE THAT HAS THE EASY ONES AND ONE THAT HAS YEAH THAT'S A GOOD IDEA MM UM WE HAVE TO BE CAREFUL THAT THAT THAT DOESN'T IMPEDE UM THE CHIP TRANSMITTING INFORMATION BUT UM THAT'S GONNA BE MOSTLY TECHNOLOGICAL THING UM OKAY UM SO WHAT ARE WE EMPHASISING I WHAT IN THIS PROJECT I THINK SIMPLICITY FASHION OKAY THOSE ARE VERY GOOD GOALS I THINK UM THAT WE HAVE TO KEEP IN MIND IN WITH EVERYTHING WE DO SIMPLICITY AND FASHION AND YEAH OR USABILITY SPECI HOWEVER YOU WANNA SAY THAT WHICH INCLUDES UM AN EMPHASIS ON MAKING THE INFRA RED VERY FUNCTIONAL SO THAT YOU DON'T HAVE TO TRAVEL AROUND A LOT YEAH WHAT CAN YOU DO TO LIKE MAKE THE INFRA RED MORE FUNCTIONAL LIKE WHY WOULD IT NOT BE I'M JUST WONDERING I THINK IT'S A LOT TO DO WITH BATTERY BUT THAT'S JUST MY MM-HMM SO 'S JUST THE QUALITY OF THE CHIP YEAH I THINK SO THE QUALITY UH QUALITY OF ALL THE COMPONENTS REALLY I MEAN WE CAN'T REALLY DO ANYTHING SHODDY WORK 'CAUSE IT'S YEAH GONNA BE VISIBLE DOWN THE LINE SO OUR TARGET GROUP WE'RE SAYING FIFTEEN TO THIRTY FIVE WELL I DUNNO HOW USEFUL THAT NUMBER IS IF WE'RE NOT DOING S VOICE RECOGNITION WHICH I KIND OF I KIND OF FEEL LIKE VOICE RECOGNITION IS NOT NECESSARY IN A REMOTE CONTROL LIKE IT MIGHT BE NECESSARY FOR A T. V. BUT NOT FOR THE REMOTE C YOU KNOW SEEMS A LITTLE BIT YEAH YEAH AND IT MIGHT BE TOO EXPENSIVE AND IF THE WHOLE IDEA IS YOU'RE USING A REMOTE THEN WHY WOULD YOU HAVE VOICE LIKE YOU KNOW WHAT I MEAN AND THEN IT'S LIKE YOU WOULDN'T NEED A REMOTE YOU'D JUST TALK TO YOUR T. V. YEAH OOH YEAH MM YEAH MAYBE I MEAN IF I GET M MORE NUMBERS I'LL E MAIL YOU BEFORE THE NEXT MEETING IN TERMS OF AGES BUT THIS DOESN'T DIVIDE UP ANYTHING AND THERE WAS ONLY A HUNDRED SUBJECTS ALSO WHICH ISN'T I MEAN REALLY ISN'T THAT REPRESENTATIVE ESPECIALLY IF IT'S A HUNDRED SUBJECTS THAT TH THEY THEN CAN SUBDIVIDE INTO AGE GROUPS THAT MEANS THERE'S VERY FEW IN EACH AGE GROUP SO YEAH BUT I TH I THINK REGARDLESS WE'RE WE'RE AIMING FOR THE UNDER SIXTY FIVE OR SOMETHING UNDER SIXTY FIVE OKAY THAT'S A GOOD START UM I'D SAY WE'RE UH CAN WE NARROW IT DOWN TO MAYBE UM TEENAGERS AND FAMILIES 'CAUSE THAT WOULD GO UP TO LIKE FIFTY TWENTY TO LIKE FIFTY FIVE YEAH IT'S IT'S HARD TO NARROW IT DOWN I THINK THE PRODUCT APPEALS ACROSS A QUITE A BROAD RANGE OF AGES I MEAN WE WE SAID SIMPLICITY IS IS ONE OF THE FEATURES SO IT'S GOING TO APPEAL TO PEOPLE MAYBE PEOPLE WHO HAVE PROBLEMS WITH TECHNOLOGY YOU KNOW PEOPLE WHO GET SCARED BY HAVING LOTS OF BUTTONS AND THAT MIGHT BE OLDER PEOPLE BUT THEN WE'VE ALSO GOT FASHION WHICH IS SOMETHING THAT DEFINITELY APPEALS TO YOUNGER PEOPLE WELL MAYBE WE DON'T HAVE TO DEFI DEFINE THE TARGET GROUP BY THE DEMOGRAPHIC OF AGE MAYBE WE CAN DEFINE IT BY LIKE THE DEMOGRAPHIC OF LIKE H T HOW MUCH MONEY THEY HAVE TO SPEND OR SOMETHING LIKE THAT LIKE WELL OBVIOUSLY IT HAS TO BE SOMEONE WHO OWNS A TELEVISION AND LIKE HOW RECENTLY HAVE THEY BOUGHT THEIR TELEVISION LIKE THAT SORT OF THING MM SO MAYBE IT'S MORE USEFUL TO D D TO DEFINE OBJECTIVES LIKE FASHION AND SIMPLICITY THAN TO FIND SPECIFIC TARGET GROUP AS FAR AS AGE IS BECAUSE YEAH THINGS SO DIFFERENT WILL APPEAL TO DIFFERENT PEOPLE BUT OKAY UM OH THERE'RE A COUPLE FUNCTIONS DO WE WANT SOMETHING SO THAT DO WE WANT SOME KIND OF THING TO FIND IT IF IT'S LOST MM LIKE A BUTTON ON A T. V. YOU CAN PRESS AND IT'LL RING OR SOMETHING I DON'T KNOW LIKE OR BEEP I MEAN LIKE I SAID BEFORE FIFTY PER CENT OF OF THE FRU F LIKE FRUSTRATION SOMEONE CAN HAVE THAT WAS THE BIGGEST ONE AND HALF THE PEOPLE SAID THAT HAPPENED AND WE ALL MENTIONED IT BEFORE WE KNEW ABOUT IT YEAH AND IF WE'RE TALKING ABOUT MAKING SOMETHING EASY THAT SORT OF GOES ALONG WITH IT SO IT WOULDN'T BE LIKE A RANDOM THING TO SORT OF ADD IN IT WOULD BE RELEVANT TO LIKE THE OVERALL GOAL I THINK SO OKAY WE HAVE TO WE HAVE ABOUT FOUR MINUTES LEFT TO DEFINE OUR FUNCTIONS