YEAH I THINK THAT'S ALL WE'VE GOT TO SAY REALLY THIS ONE HAS N BANANA YEAH THIS ONE HAS NO OBVIOUS CONNECTIONS TO FRUIT BUT BECAUSE IT'S ROUND AND MOLDED IT KINDA MAKES YOU THINK SORT OF ORGANIC TOUCHY FEELY KIDDIE IT'S MORE LIKE YEAH YOU'D EXPECT IT TO BE LIKE A CHILD'S SORTA TOY REMOTE CONTROL INSTEAD OF A REAL ONE WHICH I QUITE LIKE THAT SORT OF IMAGE 'CAUSE IT'S VERY BIG AND CHUNKY AND CHILD FRIENDLY AND WOULD YOU CARE TO EXAMINE THE PROTOTYPES SEE HOW THEY FEEL IN THE HAND CURVATURE IS IT TO YOUR LIKING OH I SEE THE ON OFF'S IN THE BACK YES THAT'S SO THAT YOUR INDEX FINGER AUTOMATICALLY GOES STRAIGHT TO IT IF YOU DON'T WANNA TIRE OUT YOUR THUMBS AFTER ALL AND IT WAS PARTLY WE THOUGHT THE DESIGN LOOKED BETTER BUT IT COULD BE MOVED IF IF MARKETING FEEL IT'S IMPORTANT TO HAVE THE ON OFF BUTTON IN A DIFFERENT PLACE I COULD SEE THIS THING UNLESS IT'S REINFORCED HAVING A PROBLEM WITH THE BREAKING OH RIGHT WELL YOU SEE THAT'S WHY HARD PLASTIC WOULD BE QUITE A GOOD THING FOR IT BECAUSE THEN IT'D JUST BE RIGID I LIKE THE FACT THAT ON BOTH OF THEM THE KEYS PLAY SUCH A PROMINENT ROLE IT'S REALLY KIND OF A LIKE A C LIKE A COMPASS POINT YOU KNOW JUST UP DOWN LEFT AND RIGHT AND WE THINK WE COULD MAKE THAT QUITE A GOOD FEATURE AND IT'S LIKE THE THE IPOD SCROLL WHEEL BUT BETTER YEAH YEAH YEAH I MEAN IT THAT'S WHAT IT MAKES ME THINK OF MOBILE PHONES I WAS TRY I WAS THINKING MOVING YOUR THUMB LIKE THIS WHAT DOES THAT REMIND ME OF IT'S TEXTING IT'S ALSO IN TERMS OF UM BEING LOST IT'S IT'S QUITE IT LOOKS QUITE DIFFERENT YOU KNOW I I D I HAVE SEVERAL FOUR REMOTES AND THEY ALL LOOK THE SAME UNTIL YOU GET UP CLOSE AND YOU HAVE TO YOU KNOW THIS IS REALLY IDENTIFIABLE I MEAN THE THING IS WE DO NEED TO DEVELOP OUR TECHNOLOGY OF I MEAN ACTUALLY HOW TO PROGRAM THE MENUS AND WHAT SORT OF YOU KNOW TEXT BOX IS GONNA APPEAR AT THE BOTTOM OF THE SCREEN BUT WE DO DEFINITELY THINK THAT IT'S A VIABLE OPTION OKAY THE NEXT ITEM IS EVALUATION NO OKAY UH IF THAT'S IF YOU'RE FINISHED SHALL I TAKE YOUR UH POWER OH SORRY OH TRY AGAIN OKAY THIS IS GOING TO BE A HEAVILY INTERACTIVE EVALUATION AND THE METHOD HERE IS TO EVALUATE THE NEW REMOTE CONTROL IN TERMS OF THE USER REQUIREMENTS AND THE HOT TRENDS INTRODUCED BY THE MARKETING DEPARTMENT SO THIS MEANS WE'RE GOING TO GO OVER THE PRIORITIES THAT WERE RAISED BY UH THE CONSUMERS A AS WELL AS INCORPORATE ALL OF OUR INSIGHT INTO THIS UH EVALUATION EXERCISE SO I'M GOING TO GO AND USE THE WHITEBOARD AND I'VE MADE A LIST OF CRITERIA TO LOOK AT AND SO I'M GONNA I'M GONNA LEAVE THIS UP AS THE LAST THING BUT FOR THE EVALUATION IT'S GOING TO BE ONE IS TRUE AND SEVEN IS FALSE GOING OVER THESE DIFFERENT CRITERIA SO ONE TRUE SEVEN FALSE AND I'M GONNA NOW USE THE UM THE BOARD OKAY SO UM FANCY TECHNOLOGICALLY INNOVATIVE EASY TO USE TRENDY BUTTONS EXCESS BUTTONS GOOD BUTTONS UGLY SELLABLE AND OTHER AND IN FACT I HOPE THAT UH YOU ALL INTRODUCE SOME ADDITIONAL TERMS BECAUSE THESE ARE THINGS THAT UM HAVE BEEN BROUGHT UP SOME OF THEM SEEM RATHER CLOSE LIKE THEY OVERLAP MM YEAH PRICE WE'LL PUT PRICE UP AT THE TOP WELL WE WILL SOON UNFORTUNATELY UM OKAY SO COME ON DID YOU SAY UH OKAY SO WHA HOW DO WE FEEL IN TERMS OF IS THIS FANCY IT DEPENDS WHAT WHAT YOU MEAN BY FANCY REALLY 'CAUSE WHEN I THINK OF FANCY I THINK OF IT'S GOT LOTS OF EXTRA SORT OF FRIPPERIES AND YOU KNOW LIKE BAROQUE CURLINESS AND WHICH I'D CALL THESE QUITE UH MINIMALIST SIMPLE AND PLAIN BUT I MEAN I DO SEE WHAT IT IS HEAVILY RELIANT ON APPEARANCE INSTEAD OF PURE FUNCTIONALITY SO IN THAT RESPECT IT IS QUITE FANCY I THINK JUST MAYBE WE NEED A DIFFERENT WORD OTHER THAN FANCY I'D SAY MAYBE AESTHETIC ELEGANT ELEGANT ELEGANT I DON'T KNOW IF I'D CALL THEM ELEGANT YEAH NO THESE AREN'T THE EXACT TERMS THAT THE UM YEAH ELEGANT WE'RE GON LET'S USE ELEGANT ALTHOUGH THE THE THE PEOPLE THE WORD ON THE STREET IS IS FANCY YEAH N THAT UM DID YOU JUST BREAK THE PEN YEAH UH THE UH IS FANCY SO LET'S LET'S TAKE IT TO THE NEXT LEVEL WELL OKAY SO IN TERMS OF ELEGANT FANCY WE'LL CALL IT E. F. UM DO WE DO WE THINK THAT PERHAPS AND MAYBE WE SHOULD SAY THE YELLOW SHOULD WE GO WITH THE YELLOW IN TERMS OF I THINK THAT'S A REALLY SUPERIOR THEY'RE BOTH YEAH BUT IF YOU CAN JUST IMAGINE BANANA SHAPE WITH THESE BITS AS BLACK SO WHAT WE RE REALLY NEED TO DECIDE IS WHETHER WE WANT THE ACTUAL BANANA SHAPE OR JUST A A PURELY BLOB OR SOME SORT OF ABSTRACTION IN BETWEEN THE TWO THAT ISN'T THAT IS MORE CURVED LIKE A BANANA BUT THAT ISN'T ACTUALLY RECOGNISABLE AS A BANANA YOU KNOW WITH THE GROOVES AND THE STALK AND STUFF SO YEAH AND OF THE TWO I REALLY LIKE I M I LIKE THE BANANA BUT I I DO LIKE THE CHUNK SO THAT'S MAYBE NOT SOMETHING WE HAVE TO DECIDE JUST RIGHT NOW IS IT JUST SOMEWHERE A LONG THE SCALE OF IN BETWEEN THESE TWO UNLESS DO YOU GUYS WANNA EVALUATE BOTH YEAH I'D IT'S MORE TRUE THAN FALSE ABOUT A TWO SO WE SAY TRUE UM TECHNOLOGICALLY INNOVATIVE I D I DON'T THINK THAT'S WHAT WE'RE AIMING AT WITH THIS CONCEPT I THINK WE'RE USING SIMPLE COMPONENTS THAT ARE GONNA BE ROBUST BUT NOT PARTICULARLY INNOVATIVE EASY TO USE VERY ONE IS THAT INAPPROPRIATE OKAY OH PARDON ME UM TRENDY TRENDY S AND I SAY SPECIFICALLY SPONGY FRUITY MM-HMM WELL MAYBE ONLY A TWO OR A THREE THEN 'CAUSE IT'S NO WE STILL HAVEN'T DECIDED ABOUT SPECIFIC SPONGINESS OR SPECIFIC HMM YEAH I DON'T REALLY THINK THAT'S GONNA WORK BUT YEAH UM EXCESS BUTTONS NO THAT IS FALSE UM GOOD WELL DESIGNED BUTTONS INTUITIVE BUTTONS TRUE UGLY NO SELLABLE UH QUIRKY YOU KNOW SOMETHING PEOPLE LIKE OH YEAH YEAH I DO TOO IT COULD BE QUITE A GOOD BRAND LIKE OH YEAH AND I WAS I WAS THINKING OF OTHER THINGS UM IN TERMS OF UH COULD WE SAY IT'S COST SAVING WITH THE OH WE ALSO NEED THO THINK ABOUT THE ENERGY IS IT THE KINETIC ENERGY IF IT'S IT IS GONNA BE ENVIRONMENTALLY FRIENDLY WITH THE KINETIC ENERGY UH SO YES YEAH BUT WE HAVEN'T COMPLETELY DEVELOPED THAT SIDE OF IT YET SO WE'RE NOT COMPLETELY SURE ABOUT THAT BUT YEAH YEAH ANYTHING ELSE INCLUDING PRICE DO YOU HAVE ANY IDEA ABOUT PRICE OR OTHER FEATURES WELL I THINK OUR INSTINCT IS THAT IT SHOULD BE PRETTY CHEAP TO DEVELOP