I'M GOING TO DRAW A BUTTERFLY BECAUSE I SAW A BUTTERFLY YESTERDAY THAT SEEMED TO BE LIKE THE SYMBOL OF SPRING ARRIVING AND IT WAS ACTUALLY THE PRETTIEST BUTTERFLY I'VE EVER SEEN OUT IN THE WILD AND I THOUGH THAT WAS PRETTY COOL IN SCOTLAND IT WAS LIKE WELL IT WAS A LITTLE POINTIER THAN THAT AT FIRST I THOUGHT IT WAS A DEAD LEAF AND THEN IT LANDED ON THE WALL NEXT TO ME BUT THIS PART WAS ALL BROWN AND THEN IT HAS THESE BIG BLUE DOTS LIKE THIS AND THEN IT KINDA THERE WAS A GREEN I THINK IT WAS A GREEN RING AND THERE WAS LIKE RED GOING OUT LIKE THIS IT'S KINDA LIKE A PEACOCK YEAH IT KINDA WAS ACTUALLY 'CAUSE IT WAS THIS PART OF THE BODY WAS REALLY DULL AND THEN IT WAS THE MOST COLOURFUL EXOTIC BUTTERFLY EVER AND I'M LIKE WOW THIS IS THE MIDDLE OF SCOTLAND IN LIKE MARCH SO I THOUGHT THAT WAS PRETTY COOL AND IT LANDED BY A WALL AND LET ME LOOK AT IT FOR ABOUT TWO MINUTES I WISH I'D HAD MY CAMERA SO THAT'S GONNA BE MY FAVOURITE ANIMAL BECAUSE AFTER ALL THE SNOW IT SEEMED TO SAY THAT LIKE SPRING IS FINALLY HERE YEAH THERE YOU GO GREAT UH WHAT DO WE OH DO YOU HEAR THE ERASER BUZZING WHILE YOU DO THAT YES I DO SO NOW THAT WE KNOW HOW TO USE THE WHITEBOARD UM THE NEXT UM THING WE NEED TO ADDRESS IS OUR FINANCIAL DEPARTMENT TO MEET OUR OUR BUDGET UM OR NOT MEET OUR BUDGET BUT MORE UM LIKE WHAT KIND OF UH SELLING RANGE WE'LL BE LOOKING AT UM WANNA MAKE THIS UM SELLING PRICE OF TWENTY FIVE EUROS AND SO WE HAVE TO UM COME UP WITH A WAY TO TO CREATE A A UH REMOTE CONTROL WHERE UM WE CAN LIKE THE PRICE TO CREATE IT WILL BE SIGNIFICANTLY LESS UM WE'D LIKE TO UM TO UH MAKE FIFTY MILLION EURO I'M ASSUMING THAT'S WHAT THE M. MEANS UM AND MAKE IT FOR AN INTERNATIONAL MARKET UM ONE THING WE'D HAVE TO THINK ABOUT INTERNATIONALLY IS IN THE DESIGN OF UM LIKE DIFFERENT KINDS OF UH V. C. R. S THINGS LIKE THAT DEPENDING ON WHICH COUNTRY YOU ARE ANOTHER THING FOR THE DESIGN TEAM TO THINK ABOUT UM WE WANT IT TO COST UH ABSOLUTE MAXIMUM OF TWELVE EURO AND FIFTY CENTS OKAY SO WE'LL HAVE A HUNDRED PERCENT PROFIT THEN TWELVE FIFTY I'M BAD AT MATH 'KAY UM SO NOW THAT UM THAT IS UNDERWAY UM IT IS DISCUSSION TIME SO THIS IS TIME FOR US TO BRING OUR INITIAL IDEAS ANY UM SUGGESTIONS THAT YOU MAY HAVE SO FAR A UM YOUR PERSONAL EXPERIENCES WITH REMOTE CONTROLS AND UM UM AREAS YOU SEE THAT UH COULD BE IMPROVED IN YOUR EXPERIENCE WITH THEM DOES ANYONE HAVE ANY INITIAL THOUGHTS I FIND THAT IN THE DARK IT'S OFTEN HARD TO KNOW WHAT BUTTON YOU'RE PUSHING MM-HMM SO WHAT'S SOMETHING WE COULD UH DO TO REMEDY THAT OKAY UM IT'S ALWAYS WHERE IS THE REMOTE CONTROL SO MAYBE IF YOU COULD HAVE SOME KIND OF TRACKING DEVICE FOR THE REMOTE CONTROL OR SOME SIGNAL THAT YOU COULD FIND OUT WHERE IT WAS I DUNNO SOME KIND OF ALARM YOU CAN PRESS A BUTTON ON YOUR WALL SIGNAL 'CAUSE IT ALWAYS GETS LOST DO YOUS NOT FIND THAT UM LIKE THERE'S A LOT OF UM BUTTONS ON YOUR REMOTE CONTROL AND YOU DON'T KNOW WHAT HALF OF THEM DO YEAH I DON'T KNOW WHAT THEY DO THERE'S SOME REMOTE CONTROLS WHERE THERE'S KIND OF A HIDDEN PANEL SO ALL THOSE BUTTONS THAT YOU DON'T REALLY USE UNLESS YOU'RE PROGRAMMING OR SOMETHING THAT'S USEFUL SO YOU JUST HAVE LIKE THE NUMBER BUTTONS POWER BUTTON T. V. VIDEO BUTTON YEAH ALRIGHT ANYTHING ABOUT UM THE LOOK OF THE UH REMOTE CONTROL THAT YOU MIGHT HAVE IDEAS ABOUT MAYBE IT COULD BE INSTEAD OF LIKE A STANDARD RECTANGULAR SHAPE IT COULD BE UM SOMETHING MORE INTERESTING LIKE ANY IDEAS WILL DO THAT YOU HAVE AT THIS POINT COULD BE SHAPED LIKE A CONCH YOU KNOW BE LIKE A SHELL SHAPED REMOTE ARE WE GOING INTO KIND OF NOVELTY FACTORS HERE LIKE I'VE SEEN PHONES LIKE A OKAY I MEAN YOU'RE THE DESIGNERS YOU C YOU CAN UM DECIDE WHAT KIND OF UM DIRECTION YOU WANNA GO IN BUT AT THIS POINT IN THE IN THE FIRST MEETING IT CAN BE ANY IDEAS THAT WE JUST THROW OUT THERE I SUPPOSE IF WE'RE HE HEADING TO HAVE IT LIKE MAKE A HUGE PROFIT OUT OF THIS IT NEEDS TO BE QUITE A UNIVERSALLY ACCEPTED THING LIKE A NOVELTY THING MIGHT ONLY SELL A FEW THINGS RATHER THAN LIKE A GENERAL KIND OF MORE ACCEPTABLE BUT WE DON'T WANNA GO TOWARDS BORING 'CAUSE THAT WOULDN'T SELL EITHER SO HMM AND THE KEY ISSUE HERE IS IS BEING TRENDY AND ORIGINAL UM THAT DOES NOT NECESSARILY MEAN IT NEEDS TO BE OUTRAGEOUS RIGHT OKAY WE HAVE FIVE MINUTES LEFT SO JUST TO COVER WE HAVE ONE MORE THING UM LIKE YOU CAN GO OVER YOUR IDEAS OF COURSE IN YOUR OWN PERSONAL TIMES UM OUR NEXT MEETING WILL BE IN HALF AN HOUR SO YOU HAVE HALF AN HOUR TO UH THINK ABOUT WHAT YOU WANT TO PRESENT OR NOT PRESENT BUT BRING TO THE MEETING UM I. D. WHATEVER THAT STANDS FOR INTERFACE OH INDUSTRIAL UM YOU'LL BE BEGINNING YOUR YOUR WORKING DESIGN UM U. I. D. THE TECHNICAL FUNCTIONS DESIGN WILL WILL BE WORKED ON THE NEXT THIRTY MINUTES UM MAYBE HOW THIS CAN BE ACHIEVED AND UM WE NEED THE USER REQUIREMENTS FROM THE MANAG MARKETING EXPERT UM YOU WILL GET SPECIFIC INSTRUCTIONS UM OF WHAT TO DO IN THE NEXT HALF AN HOUR AND I'LL SEE YOU IN HALF AN HOUR OKAY 'KAY