ARE THERE YOU KNOW BAD ONES THEY'VE USED OR GOOD ONES THEY'VE USED OR ONES THAT THEY'VE LOST AND NEVER FOUND AGAIN I THINK IT'S IMPORTANT THAT YOU SHOULD BE ABLE TO WHEN YOU WHEN YOU PRESS THE BUTTONS IT'LL ACTUALLY PICK UP THE SIGNALS FROM KIND OF ANYWHERE AND YOU SHOULDN'T HAVE TO LIKE CONTORT YOURSELF AND TWIST YOUR REMOTE CONTROL TO GET IT THE T. V. TO ACTUALLY PICK UP THE SIGNAL YEAH THINK A LOT OF THE TIME REMOTES THAT COME WITH T. V. PLAYERS AND T. V. S AND D. V. PLAYERS LIKE THEY AREN'T LIKE AN AREA THAT'S PUT A LOT OF EFFORT INTO THEY'RE VERY BORING VERY PLAIN LIKE IT'S VERY A VERY LIKE UM MAKING A A STYLISH REMOTE CONTROL WOULD BE A VERY LIKE EASILY PUT US ONE STEP AHEAD OF THE CURRENT COMPETITION UM SOMETHING THAT LOOKS LOOKS DOESN'T LOOK LIKE REMOTE CONTROL SO IF YOU WANT SOMETHING THAT LOOKS LIKE UH SOMETHING THAT MAKES YOU THINK OH WHAT'S THIS LIKE THIS PEN DOESN'T REALLY LOOK LIKE A PEN BUT IT MAKES YOU THINK OH SO SORRY THAT'S A BIT VAGUE UH I SUPPOSE SUPPOSE THAT'S UP TO THE MARKETING TO TO MAKE MAKE PEOPLE AWARE OF THE PRODUCT ANY OTHER THOUGHTS ABOUT UM TH THE PHYSICAL APPEARANCE OF A OF REMOTE CONTROLS I THINK SOMETHING THAT'S COMFORTABLE TO HOLD BECAUSE SOMETIMES YOU GET THE REMOTE CONTROLS THAT ARE JUST THOSE BIG RECTANGULAR THINGS AND UH THEY'RE KIND OF AWKWARD TO HOLD ONTO SO SOMETHING THAT'S MORE COMFORTABLE THAT FITS IN A PERSON'S HAND BETTER I MEAN TH THE THING THAT I IMMEDIATELY COMES TO MIND IS COMPUTER MOUSES WHICH UM I MEAN Y YOU GET ALL SORTS OF SHAPES IN THE SHOPS AND S YOU KNOW SOME QUITE FANCY ONES UM THAN THE SOME FROM PERSONAL EXPERIENCE WHICH LOOK NICE BUT AREN'T PARTICULARLY COMFORTABLE UM ANY THOUGHTS ABOUT BUTTONS OR FLAT SCREENS OR UH UH WELL FROM THE MOUSE IDEA YOU COULD REMOTE IS A PIECE OF PLASTIC WITH THE BIG RUBBER BUTTONS STICKING OUT OF IT WHICH YOU PRESS WHEREAS IF YOU WANT COULD ALL BE FLAT AND THE BUTTONS ARE VERY KIND OF ALMOST SUBTLE THAT INSTEAD OF BEING RAISED OUT OF THE DEVICE UH YOU PUSH INTO DEVICE YOU SEE LIKE A MOUSE BUTTON YES I MEAN THE ONLY THING IS IF IF YOU'RE WATCHING TELEVISION IN A IN A A DARKENED ROOM UM YOU NEED TO BE ABLE TO UH FI FIND THE BUTTON BUTTONS EASILY BUT MAYBE THEY COULD BE CONCAVE INSTEAD OF STICKING UP TO HAVE THEM BE KIND OF DOWN SO YOU COULD FEEL THEM BETTER UM DO WE NEED IT TO UH I CAN'T THINK OF ANY RE REMOTE CONTROLS THAT I KNOW OF THAT ACTUALLY LIGHT UP AT ALL DO WE DO WE WANT UH LIKE A LIKE A MOBILE PHONE YEAH MM YEAH THAT WOULD BE GOOD OKAY SO ANDREW HAVE YOU HAD ANY THOUGHTS YET ABOUT HOW WE MIGHT MARKET SOMETHING WHICH THERE ARE ALREADY MILLIONS OUT THERE AND THAT WE WANT TO UH UH UH T TAKE OVER THE ENTIRE UM THE PLANET WITH MM-HMM UM ESPECIALLY IF WE TRY TO SELL WHAT TWO MILLION OF THEM OH SORRY FOUR MILLION OF 'EM BUT UH I THINK IF W IF WE MARKET IT AS AS NOT AS NOT WELL THIS YOU C YOU COULD EITHER MARKET IT AS THE POINT OF VIEW WE COULD HAVE THE TWO WE COULD HAVE PARALLEL MARKETING S SCHEMES WHERE YOU'VE GOT ONE WHERE IT APPEALS TO PEOPLE THAT WANT TO HAVE THE NEW DEVICE THAT LOOKS COOL IS FASHIONABLE AND LIKE YOU JUST IT'S IT'S LIKE UH IT'S ONE THAT RATHER THAN RA I WAN I WANT RATHER THAN A KIND OF A NEED RELATIONSHIP WITH THE DEVICE BUT THAT MIGHT CONSIDERING THE ACT WHAT THE DEVICE IS FOR AND THE NATURE OF SOME PEOPLE MIGHT NOT LIKE RESPOND TO HAVING A DEVICE THAT THEY JUST LOOKS NICE THEREFORE THEY WANT IT SO MAKE IT PRACTICAL AT THE SAME TIME I THINK IT'S THIS IS GONNA HAVE TO APPEAL TO PEOPLE THAT WANT DEVICE THAT CAN ENHANCE THEIR LIVING ROOM UH BUT ALSO A DEVICE THAT UH IS PRACTICALLY SOUND SO UM I DUNNO WE'LL HAVE TO DECIDE WHICH WHICH ANGLE WE'RE GONNA GO TO OR BOTH OKAY YEAH YEAH WELL I D I THINK AN ANY UH ANY FACETS THAT WE IDENTIFY W WE AIM NEED TO AIM FOR FOR ALL OF UM OKAY WELL FIRST THOUGHTS ON UM THE THE INDUSTRIAL DESIGN SIDE BUT YOU DON'T I I IT'S YOU SORT OF JUST ASSUME THEY'RE ALWAYS GONNA WORK YOU DON'T THINK OF THEM AS A COMP LIKE A COMPUTER CAN BREAK DOWN AND YOU'RE KINDA LIKE OH WELL FAIR ENOUGH THERE'S ALL THESE COMPLEX THINGS GOING ON IT'S GONNA SOMETHING'S GONNA GET MESSED UP EVENTUALLY THEY THEY JUST NEED TO BE VERY VERY DEPENDABLE BECAUSE PEOPLE SORT OF TAKE THEM FOR GRANTED AND THEN IF YOUR REMOTE CONTROL BREAKS IT'S GOD FORBID YOU ACTUALLY GET UP AND MANUALLY CHANGE THE CHANNEL IT JUST IT NEEDS TO BE VERY EFFECTIVE VERY ALWAYS DEPENDABLE UH I DON'T THINK WE SHOULD MAKE IT TOO SMALL I 'CAUSE I THINK IT NEEDS TO IT CAN'T BE TOO BIG LIKE YOU WERE SAYING BIG AN AND HUGE AND UM AWKWARD BUT ALSO IF YOU MAKE IT TOO SMALL KINDA LIKE YOU KNOW HOW MOBILE PHONES ARE GETTING SMALLER AND SMALLER UM IT'S JUST GONNA END UP UNDER A COUCH CUSHION SOMEWHERE AND UM YEAH BUT SO YES DEPENDABLE AND HAVE A GOOD MEDIUM RANGE SIZE OKAY AND UM COLOURS MATERIALS KENDRA ANYONE SO MAYBE WE SHOULD GO WITH SOMETHING DIFFERENT OR BE ABLE TO I WAS JUST THINKING OF UM WHAT THEY'RE DOING WITH MOBILE PHONES NOW HOW YOU CAN GET THE DIFFERENT UM WHAT ARE THEY CALLED LIKE THE FACE PLATES THAT YOU CHANGE SO WE COULD HAVE MAYBE I DON'T KNOW IF IT WOULD BE FEASIBLE TO DO SOMETHING WITH THAT WHERE YOU CAN CHANGE THE FACE PLATES OR HAVE KIND OF A VARIETY SO PEOPLE CAN GET DIFFERENT DIFFERENT THINGS HAVE IT KIND OF LOOK HOW THEY WANT TO DIFFERENT COLOURS THINGS LIKE THAT PROBABLY JUST PLASTIC BECAUSE THAT'S ALWAYS THE LIGHTEST YEAH OKAY THAT'S UH AGAIN I DON'T THINK THAT'S EVER BEEN DONE BEFORE IT'S UH THE SORT OF THE SORT OF THING THAT WOULD GET PEOPLE UH THINKING YES THAT'S SOMETHING THAT I HAVEN'T GOT AND UH MIGHT NEED SO UH ANDREW ANY THOUGHTS ABOUT UH HOW WE MIGHT MARKET INTERCHANGEABLE FRONTS ON ON THE REMOTE CONTROL UM WELL WE COULD EITHER MARKET IT TOGETHER BY GETTING CONTROL IN A SET COLOUR OR WITH LIKE YOU BUY IT WITH SEVERAL UH LIKE YOU GE YOU GET THE F UH THE FACE PLATES WITH IT WHEN YOU BUY OR AS A SEPARATE THING BUT UH MAYBE THINKING OF THAT IT'S CONSIDERING THE NATURE OF THE DEVICE