WHICH IS THAT IT SHOULD BE EASY TO USE AND IT SHOULD BE EASY TO USE AS A REMOTE CONTROL SO AS YOU SEE UH IT FIRST HAVE TO BE VERY NICE S SOMETHING THAT PEOPLE ARE PROUD OF UH UH THAT I UH THEY CAN BE ID IDENTIFIED WITH UH AND AND THEN UH SOMETHING THAT UM CONTAINS VERY NOVEL STUFF THAT THEY CAN TALK ABOUT WITH THEIR FRIENDS HUH MINE HAS THIS AND NOT YOURS AND FINALLY OF COURSE IT HAS TO BE USEFUL AS A REMOTE CONTROL BUT IT SEEMS THAT IT'S NOT SO IMPORTANT THAT IT'S USEFUL AS A REMOTE CONTROL NEXT SLIDE PLEASE MM UH AND NOW IN A MORE UH GENERAL UH UH BROAD WAY OF SEEING TH UH THE THING IF WE LOOK BACK AND NOT UH LOOK AT ONLY REMOTE CONTROLS I THINK IT'S IMPORTANT TO SEE THAT THE TRENDS ARE QUITE THE SAME IN MANY AREAS SO CURRENTLY THE THE TRENDS THAT WE SEE IN L IN L BIG CITIES LIKE PARIS AND MILAN WELL IT SEEMS THAT THIS YEAR THINGS SHOULD HAVE UH A FRUIT AND VEGETABLE UH WAY OF OF LOOK OR FEEL OR SO AND I THINK OF COURSE UH I IT APPLIES TO EVERYTHING THAT'S THE THING WITH TRENDS IT IT CAN TRAVEL F FROM CLOTHE TO FURNITURE SAME IDEA FRUIT AND VEGETABLE THINK FRUIT AND VEGETABLE AND UH IF WE CO WE COMPARE TO LAST YEAR NOW IT HAS TO BE SPONGY YEAH WELL THIS SO SO I THINK UH UH I WHEN WE WERE TALKING ABOUT RUBBER I THINK UH THE RUBBER ASPECT MIGHT BE IMPORTANT BECAUSE IT'S WHAT IS PROBABLY MORE FEASIBLE IN TERMS OF SPONGINESS YEAH SEEMS NOT SEEMS NOT WE NEED TO THINK ABOUT MM MM SO IT SEEMS TO BE FRUIT EVEN SHAPE MORE YEAH YEAH I MEAN AND NOT THOSE FUTURISTIC UH REMOTE CONTROL WITH ANGLES AND UH AND TITANIUM LIKE MM SO THAT'S WHAT PEOPLE SEEM TO YEAH I I KNOW IT'S QUITE FAR FROM WHAT YOU THOUGHT BUT THAT'S THAT'S FASHION AND OKAY OKAY OKAY THAT'S ALL I HAVE TO SAY MM YOU HAVE QUESTIONS SO THESE ABILITIES ARE MAINLY AD ADDRESSED BY YOUNG PEOPLE OR IT'S THESE I'M SORRY THIS YOU YOU SO DID YOU WHERE OH OH OKAY MM-HMM IT'S NOT FROM MM MM-HMM YEAH YEAH IT'S MORE GENERAL TREND IT'S NOT PARTICULAR TO THE REMOTE CONTROL BUT IT SEEMS THAT TRENDS TRAVEL ACROSS THINGS THE WHAT WE YEAH BUT SOME MATERIALS N THEY'RE TO BE UH THEY'RE TO BE SOMETHING LIKE SOLID LIKE THEY CAN'T BE REALLY SPONGY OR YEAH YEAH YEAH YEAH SPONGE YEAH YEAH AT LEAST THAT'S YEAH YEAH THAT YEAH YEAH YEAH YEAH LOOKING YEAH FRUIT THESE THINGS CAN BE EASILY INCORPORATED WE CAN HAVE T COLOURS OR THIS SHAPE OR AT LEAST YEAH YEAH MM MM MM-HMM OKAY YEAH NO MORE QUESTION OKAY YEP THANKS SO MM-HMM OKAY SO WE WILL HAVE UH NEXT MEETING IN THIRTY MINUTES AGAIN UM NOW YOU HAVE TO GO STRAIGHT ON THIS INDIVIDUAL ACTION WHICH I WHICH ARE FOR RAMA UH WIL DESIGN UM MARK THE USER INTERFACE DESIGN AND UH SAMMY UH THE PRODUCT EVALUATION UH YOU WILL WORK TOGETHER UH ON A NEW ON ON A PROTOTYPE USING MODELLING CLAY HMM MM SOUNDS INTERESTING AND I AS ALWAYS YOUR PERSONAL COACH WILL SEND YOU SPECIFIC INSTRUCTION OKAY OKAY THANKS YEAH YOU'RE RIGHT YOU HAVE TO THAT'S WE WANT TO FOLLOW GENERAL TREND SPONGY S DO WE AGREE ON THAT YEAH WE HAVE TO SO DO YOU THINK SO WE HAVE TO UH FOR HMM YEAH YEAH SO ARE WE CONFIDENT ENOUGH ON CREATING TRENDS WELL THAT'S YOU T CAN TRY TO CONVINCE US WELL WE CAN MAKE IT SMELL LIKE FRUIT YEAH SO WHAT ABOUT LOCATION AND THESE THINGS PEOPLE ARE REALLY INTERESTING ON THOSE FEATURES OR THEY REALLY LIKE UH THEY MORE WANT THESE FANCY FEATURES LIKE MM-HMM FEATURE YEAH YEAH OKAY WHETHER IT'S USEFUL OR NOT DOESN'T SEEM TO BE VERY IMPORTANT YEAH NOW WE HAVE TO DECIDE ON WHAT KIND OF FANCINESS DO WE TAKE TITANIUM SMELLING LIKE FRUIT OR DO WE MAKE SPONGY YEAH UH WE WILL TRY TO EXPLORE THESE TWO OPTIONS AND YEAH YEAH COULD WE MAKE A TITANIUM SHAPE UH YEAH AT LEAST LIKE WE CAN MAKE BANANA OR BUT YEAH IT'S IT'S YEAH THAT'S A WE'RE TO LOOK FOR AND AND S WE'RE TO SEE THE WHETHER RUBBER IS EXPENSIVE AND D TO MAKE THE LIKE TITANIUM PANELS ON A WHOLE RUBBER BODY HMM WELL OKAY W WE'LL SEE YEAH OR OR SPONGY AN YEAH MM WE HAVE ONLY THE PLASTIC OR THE THE CHIPPY YEAH FIBRE CHIPS OR YEAH I DON'T THINK W I THINK WE HAVE TO CHOOSE IF WE CHOOSE UH TITANIUM OR IF WE CHOOSE SPONGY BUT UH IT CANNOT BE BOTH YEAH FOR CREATION YEAH YEAH AH YOU CAN PRETEND THAT IT'S UH TITANIUM OKAY OKAY YEAH DO DON'T WORRY YOU YOU YOU SPEAK WITH MM MM OKAY SO EXPLORE A SHAPE SO STILL WE WANT TO KEEP L. C. D. OR MM I THINK IT'S WHAT WE SAY THAT WE HAVE AN UH AN L. C. D. WITH UH INFORMATION NOT UH YEAH THEN WE CAN MM-HMM YEAH YEAH THAT USER FRIENDLY OR MM THAT'S THE CONVERSE TO HAVING ZILLIONS OF BUTTON WHERE EACH BUTTON DOES ONLY ONE THING YEAH OKAY YEAH CLASSICAL WE STAY CLASSICAL IN THAT WE DON'T REINVENT UH THE WHEEL ANYWAY IT'S VERY IN GENERAL I THINK PEOPLE UH CHANGE T. V. MORE OFTEN THAN BATTERIES OF THEIR REMOTE CONTROL SO BECAUSE THE TREND GOES FASTER THAN THE LIFE OF THE MM-HMM SO IT'S VERY OKAY OKAY YEAH WE'RE DONE OKAY SO SEE YOU IN THIRTY MINUTES YEP