come from an iGaming background. Most of the companies that we're competing against… New Jersey legalized iGaming back in something like 2013. Um, so all of, most of our competitors have been operating iGaming in America, in one State at least, and maturing all of their products and practices for, for some time, you know, pre-past them being repealed. Um, add to that, as I said, the fact that we took the time to build our own platform, because we wanna, we wanna own it, we wanna keep the margin for the long-term. You know, we have been at a competitive disadvantage from a product set perspective, but also from a revenue perspective of, of not having had, um, having had that product. But as we think about, you know, forward-looking States, you know, I think it, it needs to be clear that all the States that are going live now and launching, are all sports betting only. So iGaming expertise is not gonna necessarily get you, get you anywhere if you don't have sports betting expertise. And our, obviously our blueprint is to win our market share on the back of our sports betting expertise. And then when iGaming does get legalized, you know, two years later, or three years later for a particular State, we've already got, um, hundreds of thousands of clients and we can cross-sell 40% of them or whatever that number is, to iGaming, versus, you know, someone who was focused on iGaming, well, they won't have any market share. Um, if they don't have a proprietary sports betting product, um, they're, they're not gonna win that market share in those sports betting States. But within, you know, that earning of market from sports betting, I don't think there's, there's any operators out there that aren't talking about, um, a 75% in-play, uh, market. Uh, so, so everyone's, everyone's agreeing that 75% of sports bets will be placed in-play. And, you know, we are on a path to, we believe, leading, um, within that sector. Now we wanna lead within the entire product sector. So we want to have the best product full stop, and that includes, you know, improving our iGaming product. Um, but, you know, leading the way and now starting to deliver on, um, some of our product vision. Part of the challenge when you build something from scratch, you know, and we built, we've built this tech stack from scratch, even in Australia and, you know, at, at the start with not a lot of resources, it, it takes time to, to deliver things. Um, and we're now getting to the point where, um, you know, we, we are delivering. You know, we're starting to innovate as, you know, 100% uptime in-play, in-play same-game parlay, et cetera. So when it comes to, you know, the in-play vision and how important it's gonna be for winning market share and ultimately succeed in the U.S. I don't think anyone's in= in- indoubt with that. And, and I hope, you know, um, the market is starting to see how PointsBet, um, is already leading in this category, but is gonna put the foot down and continue to, um, you know, to really, um, put a gap on there. Um, in terms of market share, in-play market share, I'll throw to, I'll throw to Johnny. But I would just say, um, perhaps, you know, I, I think it's still a customer journey, and that's what we were talking about from the, from the New Jersey perspective that, you know, the market is still very focused on the promos, et cetera. It'll, it'll gradually, um, gravitate to be more product-focused. And then there's the second part to that is though, as clients get a little bit more sophisticated as we're seeing in New Jersey and they branch away from the core bet types into, you know, uh, more creative bet types and higher margin, uh, bet types. But Johnny, do you a feel for whether you believe we're already over indexing from, uh, in-play perspective? Yes, Sam. I think I, I think the true sort of read through will be, um, sort of, sort of Q3 onwards, this quarter and onwards. And the reason being there that, again, in Q2 we, we saw NFL and NBA move on to our, our, uh, internal trading feeds powered by, uh, the Banach Technology. And so now sort of for each quarter ahead, we'll get a true read of, of the power that drives. You know, one of the things I think is misunderstood by, um, the market is that it isn't just about competing for in-play on the number of markets you have. Um, it isn't just about building play pops and micro markets. Really, the core tenet of offering an in-play experience that drives repeat that usage and allows you to lean in on, on your product over sort of, again, sort of covering, uh, maybe with gaps in the product with heavier sort of promotions, centers around being up, up the longest, again, you know, sort of aiming towards that zero sort of betting suspensions and giving consumers that complete experience to place a bet, to cash out their bet, uh, without, again, um, you know, the moment when the, the market are rather suspended. And then the second tenet is around the speed, uh, to accept the bet. Again, you know, we sort of know that our competition in general applies 7 to 10 second bet delay, um, when any in-play bet is placed. And then after that 7 to 10 seconds passes and the bet is then, um, pinged again to the trading, uh, software that's being used externally by a lot of our competitors, 50% of the time, the bet's being rejected due to a price change, or again, due to the market being suspended. Again, you know, we're, uh, again, actively working and sort of backing in the models, um, that have been delivered by Banach sort of backing in, again, the pricing efficiency that we have, that we have the confidence to, to, uh, recontinue to put as many clients as we can on zero bet delay. And so not only matching, again, as I said, that, that sort of, um, you know, sort of uptime goal to, again, continue to increase that, but also accepting bets, um, you know, in sort of lightning speed. And if we're up the longest and quickest to accept, we think that combined with our product features and then the, again, distribution of the message of PointsBet being, uh, the king of in-play particularly across the NBC platforms. Again, it's gonna be a huge ongoing driver of client activity for business. Great. Thanks Sam. Thanks Johnny. Appreciate it. That's all for me. Thank you. Your next question comes from Larry Gava from Credit List. Please go ahead. Hi, team. A few questions for me. Um, Sam, just in New Jersey, uh, I, you know, hearing how you guys evolved, um, you know, the management of that, uh, offering there. Um, can you talk to whether that involved a churn of customers or is it, did