THEN YOU CAN SCROLL YOU SEE WHAT NUMBER AND THEN YOU PUSH BUT THEN WHAT I SAY THE COSTS WILL UH GET A LOT HIGHER BUT THEN IT'S NOT EASY TO USE SCROLL UH WHEEL TH THEN YOU'LL SEE IT ON THE TELEVISION HMM YES BUT THEN YEAH THEN YOU GO ONE DOWN ONE UP WHEN YOU SCROLL IT'S LIKE YOU SEE UH ONE TO TWENTY YOU GO UH UH S SCROLL UP AND PUSH NUMBER TW TWENTY SO YOU MAY NOT BE UH NO THE TELEVISION MUST DO THAT SO YEAH I THINK THE YOUNGER PEOPLE WILL HAVE NEWER TELEVISIONS WHICH CAN PROVIDE OUR UH REMOTE CONTROL AND MOSTLY THEY ARE SMALLER SO BUT THAT WON'T BE A PROBLEM I THINK NO BUT THEN WE'LL GET TO THE REGULAR UH REMOTE CONTROLS AND I THINK WHAT I SAID EVERYBODY HAS THEM UH HAS THEM ALREADY AND THEY GO TO A UH SUPERMARKET AND BUY THEM UH FOR TWO EUROS UH AND GE AND GET THE MOST CHEAPEST UH THING AND I THINK WE MUST LOOK FURTHER TO UH TO DEVEL D DEVELOP SOMETHING NEWS OKAY UH CAN YOU GIVE AN INDICATION IN B UH IN THE COST DIFFERENCE BETWEEN UH THE CHIP WITH L. C. D. OR WITHOUT I GOT IT ON MY SCREEN AND IT WAS UH HIGHER BUT I DON'T KNOW UH HOW MUCH HIGHER THAT'S IMPORTANT THAT'S TRUE AND THAT MIGHT UH BRING BACK THE COSTS UH BUT THEN WE'LL I THINK WE MUST DISCUSS WHO UH WHAT WILL BE BETTER IF WE HAVE A BETTER SHAPE OF THE UM REMOTE CONTROL OR BETTER OPTIONS ON IT WITH A SCROLL MENU A W SCROLL THING AND A L. C. D. AND THEN A FLAT UM REMOTE CONTROL OR A MORE HAND SHAPED REMOTE CONTROL WITH SCROLL WITHOUT L. C. D. YEAH MAYBE YOU CAN LOOK HOW HOW MUCH IT IS FOR THE L. C. D. IT'S VERY IMPORTANT UH NOTE THAT THE PUSH BUTTON REQUIRES A SIMPLE CHIP CHIP A SCROLL WHEEL REQUIRES MINIMALLY A REGULAR CHIP WHICH IS A HIGHER PRICE RANGE THE DISPLAY REQUIRES A ADVANCED CHIP WHICH IS WHICH IN TURN IS MORE EXPENSIVE THAN THE REGULAR CHIP YEAH MORE EXPENSIVE BUT HOW MUCH DOESN'T SAY OH HUH OKAY THAT'S FROM MY MANUFACTURING DIVISION OKAY WELL THANK YOU NEXT MM SO SO YEAH SO MY UH PRESENTATION IS ABOUT TREND WATCHING UH I DID SOME TREND WATCHING IT'S VERY IMPORTANT TO UH KEEP UP WITH LATEST TRENDS 'CAUSE IF YOU DON'T YOU WON'T SELL SO WELL HOW WE DID DO THAT UH WELL WE MADE AN INVESTIGATION OF THE MARKET BY TRENDWATCHERS THEY UH WATCH IN UH CITIES LIKE UH PARIS AND MILAN OF COURSE WELL KNOWN FOR THEIR UH TREND UH TRENDS AND WELL UH WHAT DID YOU FIND UH WE HAVE TWO GROUPS YOUNG AND TRENDY AND THE OLD AND RICH WELL TH AND THE YOUNG AND TRENDY THEY UH THEY STARTING TO LIKE UH FRUIT AND VEGETABLES UH AS A THEME FOR N UH CLOTHES SHOES AND ALSO UH PRODUCTS AND UM MATERIAL THAT SHOULD FEEL HAVE UH A SPONGY FEELING AND TO GET A FEELING FOR WHAT IT IS UH HERE IS AN IMAGE OF IT THEN THE OLD AND RICH THEY LIKE UH DARK COLOURS AND SIMPLE RECOGNISABLE SHAPES AND UM THEY ALSO LIKE UH FAMILIAR MATERIAL UH ESPECIALLY WOOD NOW ANOTHER PICTURE TO GET A FEELING FOR THIS WELL UH THEN ALREADY COME TO MY PERSONAL PREFERENCES WE UH AIM AT THE YOUNGER MARKET SO WE SHOULD ALSO BE UH LOOK AT THEIR UH TRENDS HOWEVER WITH TRENDS IT'S ALWAYS IF THERE'S IT'S NOW IT IT IT MIGHT LAST ONE YEAR AND NEXT YEAR IT BE UH CAN BE TOTALLY DIFFERENT AND I THINK WE WANT TO SELL OUR PRODUCT FOR LONGER THAN ONE YEAR SO WE M MUST NOT JUST ONLY LOOK AT WHAT THE TREND IS NOW AS IT MIGHT BE TOTALLY DIFFERENT NEXT YEAR SO THAT'S UH ONE THING TO KEEP IN MIND CHANGING COVERS ANY QUESTIONS NOPE NO IT'S CLEAR SO NOW IT'S UH AH LET'S SEE NOW W WE HAVE TO DECIDE WELL WE HAVE TO DECIDE ON THE CONCEPT SO WE HAVE TO LOOK AT 'S NEXT COMPONENTS AND USER INTERFACE CONCEPT SO NOW WE HAVE TO MAKE SOME CONCEPT MAYBE ONE OF YOU CAN PAINT IT ON THE BOARD FIRST UH USER INTERFACE UH UH UH HOW W HOW WE HOW WE MAKE IT UH SHOULDN'T WE FIRST DISCUSS ABOUT LIKE WHAT W WE ALL UH WHAT DO WE WANT YEAH BUT IF I PAINT WITH OKAY WELL MM SOMETHING LIKE THIS OR MM YES CAN MAKE SEVERAL UH CONCEPTS YES OKAY OKAY YEAH I I I UH YES UH I HAVE TO I'M NOT A DESIGNER IT'S MORE THREE D. LIKE UM WHEN YOU HAVE A PART HERE THIS IS THE REMOTE CONTROL AND THEN YOU HAVE SOMETHING LIKE TH THIS UNDER IT SO IT'S EASIER TO GET IT LIKE THIS IT'S LIKE A GUN AND IT HAS TO BE SOFT YEAH OKAY SO YOU CAN SQUEEZE IN IT AND SORRY BUTTONS ON TOP OF IT AND HERE THE SCROLLING YOU CAN DO IT WITH YOUR THUMB NO IT WON'T ONE TILL UH UH ZERO TILL NINE AND THE B YEAH HOW OR TWO BUTTONS OKAY UH TWO SCROLL UH WHEELS AND YOU'LL JUST SWITCH IT AND NOW IT'S THE SOUND TO SWITCH BACK BUT IF WE HAVE UH A ME YEAH IF WE HAVE A MENU UH HOW DO WE UH CHOOSE OTHER OPTIONS WITH THE MENU UH BUTTON AND THEN YOU ALSO CAN SCROLL UH SCROLL IN IT JUST NOT LIKE ALL THE OTHER ONES WITH UH THIS THING AND UH HERE AN ARROW HERE AN ARROW HERE AN ARROW HERE AN ARROW BECAUSE UH FROM H HUNDRED UH REMOTE CONTROLS NINETY NINE HAVE IT BUT IF WE DON'T HAVE A L. C. D. WE DON'T HAVE A MENU UH THEN WE HAVE IT ON THE T. V. THE MENU YEAH BUT AGAIN MAYBE TH HOW DO WE KNOW THE T. V. CAN HANDLE IT YOU DON'T KNOW SO THERE'S NO MENU IT'S LIKE SOME SORT OF UH TELETEXT OPTION BUT WE DON'T HAVE TELETEXT NO SO YOU CAN'T USE IT AND IF WE PUT AN L. C. D. THING ON IT THEN THE COSTS WILL UH BE MUCH HIGHER OKAY WE MAKE TWO CONCEPTS ONE WITH L. C. D. ONE WITHOUT L. C. D. 'KAY BUT YOU ALL LIKE THIS KIND OF THING UH GOOD CONCEPT BUT WITH THE SCROLL BUTTON AND AND THIS ONE HAS TO BE SOFT AND THIS HAS TO BE HARDER BECAUSE WHEN IT FALLS IT MU MU MUST NOT BURST OR SOME KIND OF RUBBER AROUND IT MM-HMM IT'S ONE TWO NUMBER TWO AND YOU CAN AND YOU CAN UH MAKE THE THE POWER BUTTON AS A TRIGGER LIKE UH YEAH AH THAT'S NICE HERE TRIGGER IT'S NOT GOOD TO USE YEAH BUT I'LL ZAP FUCK OUT NO IT'S NOT GOOD NOW SECOND CONCEPT ONE WITH L. C. D. ONE WITHOUT L. C. D. THEN UH PAINT IT WITH THE SCROLL THING ON LIKE THIS YEAH