HI KATE OKAY CARRY ON ALRIGHT UM THIS IS THE BEGINNING OF THE THIRD MEETING THE CONCEPTUAL DESIGN MEETING UM OUR AGENDA SHOULD BE UM THAT WE'RE OPENING THE MEETING I HAVE THE MINUTES FROM THE PREVIOUS MEETING ARE ON THE SHARED F DRIVE AT THIS POINT UM AND WE SHOULD EACH HAVE A PRESENTATION TO MAKE UM WE HAVE CERTAIN DECISIONS TO MAKE AND WE HAVE FORTY MINUTES TOTAL IT'S TWENTY FIVE AFTER TWO AT THE MOMENT SO FORTY MINUTES IS FIVE AFTER THREE UM WHICH I'LL BE KEEPING AN EYE ON THE CLOCK FOR US OKAY UM THERE ARE THE DECISIONS WE HAVE TO TURN TO BUT WE'LL COME BACK TO THEM IN A MINUTE AFTER I TAKE US TO THE MINUTES OF THE PREVIOUS MEETING RIGHT UM AS WE REMEMBER I OPENED THE MEETING THE FOUR OF US WERE PRESENT THE MEETING THE FIRST MEETING'S MINUTES WERE REVIEWED AND APPROVED UM SARAH YOU PRESENTED A MARKETING RESEARCH REPORT UM WHICH PRETTY MUCH REP REPRESENTED THAT FIFTEEN TO THIRTY FIVE YEAR OLDS UH IT HAS TO BE HAND HELD POWER CHANNEL VOLUME NUMBER KEYS POSSIBLY A SPEECH RECOGNITION AND THEN STEPH DID A SECOND PRESENTATION UM THAT THOSE FUNCTIONS PLUS STREAMLINING THEM WITH BIG USER FRIENDLY KEYS THAT WERE EASY TO USE I THINK ALL OF US AGREED WITH THOSE THINGS KATE PRESENTED A WORKING DESIGN OF GOING AFTER GOING OVER THE BASICS ON THE WHITEBOARD UM THAT IT SHOULD BE A SIMPLE MASS PRODUCED DEVICE BECAUSE OF THE TWELVE AND A HALF PENCE COST UM BUT WE DID TALK ABOUT POSSIBLY USING RECHARGEABLE BATTERIES AND HAVING A DOCKING PLACE AS A SELLING POINT UM AND THE NEW REQUIREMENTS THAT IT FOR BE FOR T. V. ONLY UM AND THAT IT INCLUDE THE L SO SLOGAN AND COLOUR OF THE UH CORPORATE DESIGN BE INCLUDED UM THE CORPORATE IMAGE SO WE AGREED THAT THE TARGET MARKET WOULD BE FIFTEEN TO THIRTY FIVE WITH MORE MONEY THAN SENSE THAT WERE DECISION MAKERS ALTERNATIVELY IT WOULD BE A MANUFACTURER TO ENCLOSE IT WITH THE T. V. BUT IT STILL SHOULD MEET THOSE PARAMETERS UM AND THAT THE FUNCTION WE AGREED WAS VOLUME POWER NUMBERS ENTER CHANNELS A WAY TO MOVE BETWEEN CHANNELS EASY TO USE AND HAND HELD UM AT THAT POINT WE AGREED THAT SARAH WOULD LOOK AT THE CURRENT COST OF COMPETITION WHAT WHAT DO THE CURRENT ONES SELL FOR UM AND STEPH WAS GONNA LOOK AT EC ERGONOMICS KATE WAS GONNA LOOK AT COST AND FEASIBILITY OF THE VARIOUS POSSIBILITIES THAT WE DISCUSSED AND I WAS TO TYPE UP THESE MINUTES AND WORK ON THE FINAL REPORT IS THIS A FAIR PRESENTATION OF WHAT OUR LAST MEETING WAS YES MM-HMM OKAY RIGHT SO WE'RE READY TO CLOSE THAT AND GO BACK TO OUR THAT ONE RIGHT WE'RE UP TO THE POINT OF THE GO BACK UM THE THREE PRESENTATIONS SO WE'RE GOING TO PULL THE PLUG ON ME AND TURN TO SARAH IS THAT OKAY IS THAT ALRIGHT WITH EVERYBODY ELSE ESPECIALLY SINCE KATE ASKED TO BE LAST SARAH I'M SORRY IF I MISSPELLED YOUR NAME I DIDN'T KNOW WHETHER IT WAS S. A. R. A. OR S. A. R. H. NO WORRIES OKAY UM DID YOU DO YOUR HIT AH THERE IT IS TA DA SIMILAR TO THE ONES THAT STEPHANIE UH SHOWED US AND AND THEY'RE UH TWENTY TO SIXTY EUROS DEPENDING ON UH BRANDING SOME OF THEM THAT HAVE A HIGHER BRAND RECOGNITION ARE ON THE MORE EXPENSIVE END BUT I THINK THAT WITH THE CURRENT UM PRICE THAT WE'RE SEARCHING FOR WE'RE WELL WITHIN EVEN ON THE LOWER END OF THE UH OF THE MARKET BUT I'M GOING TO MOVE ON TO MORE INTERESTING UM MORE VIBRANT THINGS SO I INVESTIGATED THE REMOTE CONTROL MARKET IN GREATER DETAIL AND MY UH THE THEME OF WHAT I WAS TO WORK ON WAS UH TREND WATCH AND 'KAY SORRY I'M GLAD TO SEE THE MARKETING BUDGET IS BEING SO WELL SPENT ON WHAT'S HOT FRUIT AND VEG SPONGY AND THIS IS ALL OVER THE CATWALKS PARIS MILAN AND I'M TALKING ABOUT CLOTHING FURNITURE SHOES THIS IS REALLY INTERESTING CHANGE FROM PAST YEARS BECAUSE IT IS MUCH MORE ORGANIC UM SOME WOULD SAY APPROACHABLE AND I THINK IF WE'RE TO REFASHION OUR VIEW OF WHAT WE WANT IN A REMOTE CONTROL WE SHOULD PERHAPS THINK ABOUT INCORPORATING TECHNOLOGICALLY INTERESTING FABRICS AND SOME OF THE BOLD COLOURS INTO A SIMPLE HANDSET SO I ALSO DID A LITTLE RESEARCH ON UM WHAT AGAIN ARE THE MOST IMPORTANT PRIORITIES IN UH DECISION MAKING ABOUT UH PURCHASING FANCY FUNCTIONAL IS OUT AND F THE FANCY AND THAT'S EXACTLY THE TERM I'M I'M THINKING POLISHED ELEGANT YOU KNOW KIND OF INNOVATIVE BUT A CUT ABOVE THIS IS TWICE AS IMPORTANT AS THE NEXT FINDING WHICH IS TECHNOLOGICALLY INNOVATIVE THIS IS INTERESTING 'CAUSE I THINK IN THE LAST MEETING WE WERE TALKING ABOUT TECHNOLOGY AS BEING SO IMPORTANT BUT MAYBE WHAT'S INNOVATIVE IS HAVING IT SIMPLE WITH UM WITH UH TECHNOLOGICALLY SUPERIOR FABRICS OR UH YOU KNOW DESIGNED IN INTERESTING SUBSTANCES EASE OF USE AGAIN PRETTY LOW I MEAN IT'S THE TOP THREE BUT EACH OF THE UH FANCY AND TECHNOLOGICALLY INNOVATIVE ARE FAR MORE IMPORTANT SO I THINK WE SHOULD CLOAK THE STREAMLINED REMOTE CONTROL DEVICE IN A SERIES OF FRUIT FRUIT THEMED SLEEVES I THINK THAT'S A GOOD IDEA DON'T YOU EXACTLY I WAS THINKING THOUGH THAT INSTEAD OF HAVING SOMETHING UH LIKE PATTERNED YOU KNOW SO YOU KNOW SOMETHING SIMILAR TO A SUMMER DRESS YOU KNOW IT WOULD HAVE LIKE FRUIT AND VEG IS THAT WE ACTUALLY MAKE THESE SPONGY THEY COULD BE INI INITIALLY I THOUGHT WE COULD START WITH KIND OF UM FRUIT THAT WOULD SUIT KIND OF UH A LONG UH HAND HELD SO BANANA PINEAPPLE AND PEAR UM IT COULD ACTUALLY THE SLEEVE COULD TAKE UP A LOT OF THE DEVELOPMENT AND THE REMOTE CONTROL WE'D JUST NEED TO GET REDUCTIONIST ON IT THEY COULD BE INTERCHANGEABLE THEY'RE SPONGY THAT GOES BACK TO ERGONOMIC AND THE YOUNGSTERS LOVE 'EM FUN FOR THE WHOLE FAMILY EVERYONE CAN HAVE THEIR OWN SO WHAT WE'RE TALKING ABOUT IS CHANGING THIS CONCEPT EVERYONE HAS A T. V. REMOTE BUT THEN WE ADD IN THE FACT THAT THEY COULD EACH HAVE THEIR OWN INDIVIDUAL FRUIT THAT'S WHAT'S HOT ON THE CATWALKS SO THIS IS MY THIS IS WHAT I'M THINKING HMM UH-HUH MM IN MOST FAMILIES DON'T ISN'T THE REMOTE IS A REMOTE Y YEAH BUT I THINK I THINK WHAT THIS WOULD ALLOW IS PERHAPS A PERSON IN THE FAMILY WHO HAD THE MOST OPINION ABOUT IT WE ALL NEED A REMOTE BUT THE PERSON WHO IS REALLY PERHAPS ACTIVE IN PERSONALISING I'M THINKING THE TEENAGER THE SOMEONE FIFTEEN TO THIRTY FIVE WOULD GO OUT AND GET THIS ADDITIONAL THING THE SAME WAY AS YOU MENTIONED THAT PEOPLE WOULD GET THE CELL PHONE COVERS GOING NO WE'RE GONNA WATCH THIS YOU CAN BRING OUT YOUR OWN REMOTE AND BE LIKE ZAP NO WE'RE GONNA WATCH THIS W AND PLUS I THINK