WE DON'T WANT TO DO SOMETHING THAT'S TOO RADICAL OF A CHANGE I GUESS I MEAN PEOPLE WANT A REMOTE THAT'S FAMILIAR THAT HAS THEIR FAVOURITE FUNCTIONALITIES UM AND AND DOES THE BASICS BUT UM SO WE CAN IMPROVE WHAT'S OUT THERE AND MAINTAIN THAT THE BASIC FUNCTIONALITY THAT PEOPLE WANT UM SO THINGS THAT SEEM LIKE ABSOLUTE MUST HAVES UH WOULD BE A VOLUME CONTROL UM SO UP DOWN KEYS FOR THAT UH CHANNEL KEYS UP DOWN BUT THEN ALSO A NUMERICAL KEY PAD SO THAT THEY CAN JUST KEY DIRECTLY TO THE CHANNEL THAT THEY WANT RATHER THAN DOING UP DOWN AND UH A MUTE BUTTON UH ONE THING THAT I DIDN'T INCLUDE HERE THAT I FORGOT THAT WE TALKED ABOUT LAST TIME WAS DOING UM SOME SORT OF LOCK UH FUNCTION UH I DON'T I DUNNO UH THAT'S ONE POSSIBILITY AND SO IN THE RESEARCH THAT I WAS DOING THERE'S BASICALLY TWO TYPES OF REMOTES ONES THAT ARE ENGINEERING CENTRED AND ONES THAT ARE MORE USER CENTRED WHICH I DON'T KNOW IF I CAN ACCESS THE WEB PAGE FROM HERE BUT I CAN SHOW YOU UH YEAH SO THIS IS A ENGINEER CENTRED ONE SO YOU SEE IT'S RATHER BUSY BUT IT ALSO LETS YOU PLAY YOUR MOVIE STOP YOUR MOVIE FAST FORWARD ALL THIS UM FREEZE FRAME UH AND THIS IS A USER CENTRED ONE UH IT'S IT'S EASIER TO G JUST GLANCE AT THIS AND SEE WHAT'S POSSIBLE TO DO YOU'RE NOT GONNA BE STARING AT IT FOR FIVE MINUTES AND I JUDGING FROM WHAT WHAT WE ALL TALKED ABOUT DURING OUR LAST MEETING I KIND OF GATHERED THAT THAT'S WHAT WE WERE GOING AFTER UH OR THE DIRECTION WE WERE GOING IN AT LEAST UM SO THE ENGINEERING CENTRED ONES UH PROVIDE A LOT OF FUNCTIONALITY BUT IT CAN BE A LITTLE BIT OVERWHELMING SO THE USER CENTRED ONES JUST FOCUS ON EASE OF USE UH AND THIS SORT OF OVERLAPS WITH WHAT THE MARKETING PERSON UH REISSA BECAUSE UH WE WE NEED TO FIND OUT WHAT WHAT PEOPLE WANT BEFORE WE MAKE FIRM DECISIONS ON THIS SO UH YEAH THAT'S ME GREAT OKAY NOW THAT'S I JUST HAVE A Q A Q QUESTION FOR YOU THIS W UM RESEARCH THAT YOU'VE BEEN DOING LOOKI LOOKING AT OTHER YOU KNOW EXISTING UNITS STUFF UM HAVE YOU FOUND THAT ANYONE ELSE HAS DO HAS LOOKED INTO THE LOCKING FUNCTION OR I MEAN OBVIOUSLY ANOTHER EXISTS LIKE YOU LIKE YOU SAID IN IN MOBILE PHONES THAT WAS SORT OF THE INSPIRATION FOR IT UM I'VE NEVER SEEN THAT WITH IN IN ALL MY YEARS IN IN THE REMOTE BUSINESS I'VE HAVEN'T I'VE NEVER SEEN A LOCKING FUNCTIONALITY I DUNNO WHAT UH DO YOU GUYS HAVE A A YEA OR NAY ON THAT A FEELING ABOUT WHETHER THAT'S REALLY NECESSARY UM I WOULD SAY IT'S IF IT'S SIMPLE TO DO WHICH I THINK IT PROBABLY SHOULD BE EVEN IF IT'S A PHYSICAL YOU KNOW A F A LIKE A F A PHYSICAL SWITCH OR A PHYSICAL COVER FOR THE REMOTE EVEN SOMETHING LIKE THAT UM THEN YES IT'S LIKE YOU KNOW LIKE S YOU SAID EARLIER ON AB AB AB A FLIP THING SOMETHING LIKE THAT BUT YOU KNOW BEING PHYSICAL LOOK INTO UM I'VE HAD WORD DOWN FROM HEAD OFFICE THAT SOMETHING THAT WE SHOULD BE CENTRED WELL SOMETHING WE SHOULD TAKE INTO ACCOUNT IS UM WE'VE GOTTA KEEP THE CORPORATE IMAGE WITHIN THIS REMOTE CONTROL UNIT IT'S GOTTA D LOOK LIKE IT'S IN THE R. AND R. MM YOU KNOW THE THE COMPANY IT'S IT'S FROM WHAT I CAN SEE FROM OUR OTHER PRODUCTS ARE YELLOW WITH BLUE WRITING ON THEM UM AND OUR MOTTO IS IS WE PUT THE FASHION IN ELECTRONICS MM I THINK I THINK WE HAVE TO CARRY THAT MENTAL SO IT'S KINDA GOTTA LOOK IT'S GOTTA LOOK NEW AND S YOU KNOW SOMETHING FASHIONABLE IF IF REMOTE CONTROL WELL IF TELEPHONES CAN BE FASHIONABLE THEN MAYBE REMOTE CONTROL UNITS CAN BE MM WELL YEAH THESE I THINK WE CAN SO WE TALKED ABOUT THE LAYOUT IN MY PRESENTATION AND WHAT I DIDN'T MENTION YET REALLY IS IS THE SORT OF LIKE THE ERGONOMIC DESIGN I T I THINK WE CAN MAKE BIG IMPROVEMENTS OVER THESE TWO THAT YOU SEE HERE I MEAN UH EVERYTHING IS GOING T ERGONOMIC YOU KNOW THERE'S YOU KNOW MICE FOR YOUR COMPUTERS THAT ARE VERY ERGONOMIC AND KEYBOARDS AND THAT COULD BE ONE OF OUR NICHES P SORT OF UH UH IN THE MARKET I GUESS UM OKAY UM REISSA LET'S PLUG YOU IN BABY HERE THE BLUE THING UH YEAH THIS IS GETTING ALL MM YEAH THEN YOU JUST HAVE TO DO FUNCTION F. EIGHT AND IT SHOULD COME UP WELL FUNCTION F. EIGHT NO OH COME ON RIGHT OKAY OKAY WELL FOR OUR MARKETING REPORT UH WE OBSERVED REMOTE CONTROL USERS IN A USABILITY LAB AND ALSO GAVE SO THIS IS RESEARCH AND WE ALSO GAVE PARTICIPANTS UM QUESTIONNAIRES TO FILL OUT UM TOTAL NUMBER OF PEOPLE TESTED WERE A HUNDRED JUST SO YOU KNOW SO THAT HUNDRED PEOPLE WERE TESTED AND THESE WERE THE FINDINGS SO SEVENTY FIVE PER CENT OF USERS FIND THE REMOTE CONTROL UGLY OKAY SO THEY DON'T LIKE THE LOOK OF THE REMOTE CONTROL UM EIGHTY F EIGHTY PER CENT OF THEM WOULD SPEND MORE MONEY IF THE REM REMOTE CONTROL LOOKED REALLY COOL AND FANCY SO I THINK WE ALL AGREE WITH THAT UM CURRENT REMOTE CONTROLS DO NOT MATCH WELL WITH THE OPERATING BEHAVIOUR OF THE USER SO THEY DON'T LIKE LIKE THE WAY THEY OPERATE IT DOESN'T LIKE MATCH HOW PEOPLE BEHAVE UM PER CENT OF THE USERS SAY THAT THEY ONLY USE TEN PER CENT OF THE BUTTONS ON A REMOTE SO PROBABLY IF YOU HAVE LIKE ONE TWO THREE FOUR FIVE THE WHOLE UP TO Z TEN THEY PROBABLY DON'T USE THOSE THEY ONLY USE THE UP AND DOWN CHANNEL EXACTLY THAT'S ANOTHER THING UM SEVENTY FIVE PER CENT OF USERS SAY THEY ZAP NOT QUITE SURE WHAT THEY MEAN ZAP GOES LIKE I THINK THAT'S K FLICKING QUICKLY BETWEEN CHANNELS YEAH YOU WANNA NAVIGATE THE CHANNELS QUICKLY I GUESS UM TAKES TOO MUCH TIME TO LEARN HOW TO USE A NEW REMOTE I THINK ESPECIALLY FOR UH THE OLDER GENERATION I KNOW MY GRANDMOTHER DOESN'T LIKE MOBILE PHONES TAKES AGES TO WORK HOW TO USE ANYWAY UM AND THEY ALSO REMOTES OFTEN GET LOST IN THE ROOM SO NOBODY CAN FIND THEM SO MAYBE TRACKING DEVICES IS A GOOD IDEA UM PERSONAL PREFERENCES UM SO YEAH UM I WAS THINKING SOMETHING EASY TO USE ESPECIALLY FOR OLDER PEOPLE UM HAS TO LOOK REALLY COOL FLASHY GROOVY FOR PEOPLE TO BUY IT AND IT'S EASY TO FIND SO I DON'T KNOW WHETHER MAYBE AND ALSO WE ASKED THEM WHETHER THEY WANTED WHETHER THEY'D BE INTERESTED IN UM VOICE ACTIVATING SO VOICE ACTIVATION SO AND THIS WAS WHAT WE CAME UP WITH THEN IF YOU LOOK FIFTEEN TO TWENTY FIVE THIS IS AGE SORRY AGE GROUPS SO FIFTEEN TO TWENTY FIVE SAID LIKE NINETY TWO NINETY ONE PER CENT OF THEM SAID YES