OKAY RIGHT UM WELL THIS IS THE KICK OFF MEETING FOR OUR OUR PROJECT UM AND UM THIS IS JUST WHAT WE'RE GONNA BE DOING OVER THE NEXT TWENTY FIVE MINUTES UM SO FIRST OF ALL JUST TO KIND OF MAKE SURE THAT WE ALL KNOW EACH OTHER I'M LAURA AND I'M THE PROJECT MANAGER DO YOU WANT TO INTRODUCE YOURSELF AGAIN HI I'M DAVID AND I'M SUPPOSED TO BE AN INDUSTRIAL DESIGNER AND I'M ANDREW AND I'M UH OUR MARKETING UM I'M CRAIG AND I'M USER INTERFACE GREAT OKAY UM SO WE'RE DESIGNING A NEW REMOTE CONTROL AND UM OH I HAVE TO RECORD WHO'S HERE ACTUALLY SO THAT'S DAVID ANDREW AND CRAIG ISN'T IT AND YOU ALL ARRIVED ON TIME UM YEAH SO DES UH DESIGN A NEW REMOTE CONTROL UM AS YOU CAN SEE IT'S SUPPOSED TO BE ORIGINAL TRENDY AND USER FRIENDLY UM SO THAT'S KIND OF OUR OUR BRIEF AS IT WERE UM AND SO THERE ARE THREE DIFFERENT STAGES TO THE DESIGN UM I'M NOT REALLY SURE WHAT WHAT YOU GUYS HAVE ALREADY RECEIVED UM IN YOUR EMAILS WHAT DID YOU GET UM I JUST GOT THE PROJECT ANNOUNCEMENT ABOUT WHAT THE PROJECT IS DESIGNING A REMOTE CONTROL THAT'S ABOUT IT DIDN'T GET ANYTHING ELSE DID YOU GET THE SAME THING UM SO WE'RE GONNA HAVE LIKE INDIVIDUAL WORK AND THEN A MEETING ABOUT IT AND REPEAT THAT PROCESS THREE TIMES UM AND AT THIS POINT WE GET TRY OUT THE WHITEBOARD OVER THERE UM SO UH YOU GET TO DRAW YOUR FAVOURITE ANIMAL AND SUM UP YOUR FAVOURITE CHARACTERISTICS OF IT SO WHO WOULD LIKE TO GO FIRST THAT'S FINE VERY GOOD ALRIGHT SO THIS ONE HERE RIGHT MM-HMM VERY NICE ALRIGHT MY FAVOURITE ANIMAL IS LIKE A BEAGLE UM CHARAC FAVOURITE CHARACTERISTICS OF IT IS THAT RIGHT UH RIGHT WELL BASICALLY UM HIGH PRIORITY FOR ANY ANIMAL FOR ME IS THAT THEY BE WILLING TO TAKE A LOT OF PHYSICAL AFFECTION FROM THEIR FAMILY AND YEAH THAT THEY HAVE LOTS OF PERSONALITY AND UH BE FIT AND IN ROBUST GOOD HEALTH SO THIS IS BLUE BLUE BEAGLE MY FAMILY'S BEAGLE RIGHT LOVELY WELL MY FAVOURITE ANIMAL WOULD BE A MONKEY THEN THEY'RE SMALL CUTE AND FURRY AND UH WHEN PLANET OF THE APES BECOMES REAL I'M GONNA BE UP THERE WITH THEM RIGHT THERE'S TOO MUCH GEAR YOU CAN TAKE AS LONG OVER THIS AS YOU LIKE BECAUSE WE HAVEN'T GOT AN AWFUL LOT TO DISCUSS OK OH WE DO WE DO DON'T FEEL LIKE YOU'RE IN A RUSH ANYWAY I COULDA TOLD YOU A WHOLE LOT MORE ABOUT BEAGLES BOY LET ME TELL YOU I DON'T KNOW WHAT MINE IS I'M GONNA HAVE TO THINK ON THE SPOT NOW IMPRESSIONIST CAN'T DRAW IS THAT A WHALE UM WELL ANYWAY I DON'T KNOW IT'S JUST THE FIRST ANIMAL I CAN THINK OFF THE TOP OF MY HEAD UM YES BIG REASON IS 'CAUSE I'M ALLERGIC TO MOST ANIMALS ALLERGIC TO ANIMAL FUR SO UM FISH WAS A NATURAL CHOICE UM YEAH AND I KIND OF LIKE WHALES THEY COME IN AND GO EAT EVERYTHING IN SIGHT ALRIGHT MM OKAY GOD I STILL DON'T KNOW WHAT I'M GONNA WRITE ABOUT UM SUPERB SKETCH BY THE WAY TAIL'S A BIT BIG I THINK BUT I'LL JUST DRAW A DIFFERENT KIND OF DOG M MY FAVOURITE ANIMAL IS MY OWN DOG AT HOME UM THAT DOESN'T REALLY LOOK LIKE HIM ACTUALLY HE LOOKS MORE LIKE A PIG ACTUALLY AH WELL I SEE A DOG IN THERE YEP NOW I SEE A ROOSTER UH WHAT KIND IS IT UM HE'S A MIXTURE OF UH VARIOUS THINGS UM AND WHAT DO I LIKE ABOUT HIM UM THAT'S JUST TO SUGGEST THAT HIS TAIL WAGS UM HE'S VERY FRIENDLY AND CHEERY AND ALWAYS PLEASED TO SEE YOU AND VERY KIND OF AFFECTIONATE AND UM UH AND HE'S QUITE QUITE WEE AS WELL SO YOU KNOW HE CAN DOESN'T TAKE UP TOO MUCH SPACE UM AND UH AND HE DOES A FUNNY THING WHERE HE CHASES HIS TAIL AS WELL WHICH IS QUITE AMUSING SO IT IS I THINK IT IS HE ONLY DOES IT AFTER HE'S HAD HIS DINNER AND UM HE'LL JUST ALL OF A SUDDEN JUST GET UP AND START CHASING HIS TAIL 'ROUND THE LIVING ROOM YEAH SO UH YEAH MAYBE MAYBE RIGHT UM WHERE DID YOU FIND THIS JUST DOWN HERE YEAH OKAY UM WHAT ARE WE DOING NEXT UH UM OKAY UH WE NOW NEED TO DISCUSS THE PROJECT FINANCE UM SO ACCORDING TO THE BRIEF UM WE'RE GONNA BE SELLING THIS REMOTE CONTROL FOR TWENTY FIVE EURO UM AND WE'RE AIMING TO MAKE FIFTY MILLION EURO UM SO WE'RE GONNA BE SELLING THIS ON AN INTERNATIONAL SCALE AND UH WE DON'T WANT IT TO COST ANY MORE THAN UH TWELVE FIFTY EUROS SO FIFTY PERCENT OF THE SELLING PRICE UM CAN WE JUST GO OVER THAT AGAIN SURE UH SO BAS AT TWEL ALRIGHT YEAH OKAY SO COST LIKE PRODUCTION COST IS TWELVE FIFTY BUT SELLING PRICE IS IS THAT WHOLESALE OR RETAIL LIKE ON THE SHELF UM I DUNNO I IMAGINE THAT'S A GOOD QUESTION I IMAGINE IT PROBABLY IS OUR SALE ACTUALLY BECAUSE IT'S PROBABLY UP TO THE THE UM THE RETAILER TO UH SELL IT FOR WHATEVER PRICE THEY WANT UM ALRIGHT BUT I I DON'T KNOW I MEAN DO YOU THINK THE FACT THAT IT'S GOING TO BE SOLD INTERNATIONALLY WILL HAVE A BEARING ON HOW WE DESIGN IT AT ALL YES THINK IT WILL UM MM-HMM HMM WELL RIGHT AWAY I'M WONDERING IF THERE'S UM TH TH UH LIKE WITH D. V. D. PLAYERS IF THERE ARE ZONES UM F FREQUENCIES OR SOMETHING UM AS WELL AS UH CHARACTERS UM DIFFERENT UH KEYPAD STYLES AND S SYMBOLS WELL FOR A REMOTE CONTROL DO YOU THINK THAT WILL BE I SUPPOSE IT'S DEPENDS ON HOW COMPLICATED OUR REMOTE CONTROL IS YEAH IT DOES MAKE SENSE FROM MAYBE THE DESIGN POINT OF VIEW 'CAUSE YOU HAVE MORE COMPLICATED CHARACTERS LIKE EUROPEAN LANGUAGES THEN YOU NEED MORE BUTTONS YEAH YEAH OKAY I'M THINKING THE PRICE MIGHT MIGHT APPEAL TO A CERTAIN MARKET IN ONE REGION WHEREAS IN ANOTHER IT'LL BE DIFFERENT SO WHAT JUST LIKE IN TERMS OF LIKE THE WEALTH OF THE COUNTRY LIKE HOW MUCH MONEY PEOPLE HAVE TO SPEND ON THINGS LIKE MIGHT NOT BE SUCH A BIG HIT IN GREECE WHO KNOWS SOMETHING LIKE THAT YEAH MARKETING GOOD MARKETING THOUGHTS OH GOSH I SHOULD BE WRITING ALL THIS DOWN UM RIGHT AWAY I'M MAKING SOME KIND OF ASSUMPTIONS ABOUT WHAT WHAT INFORMATION WE'RE GIVEN HERE THINKING 'KAY TRENDY PROBABLY MEANS SOMETHING OTHER THAN JUST BASIC SOMETHING OTHER THAN JUST STANDARD UM SO I'M WONDERING RIGHT AWAY IS SELLING TWENTY FIVE EUROS IS THAT SORT OF THE THI IS THIS GONNA TO BE LIKE THE PREMIUM PRODUCT KINDA THING OR UH-HUH WELL TWENTY FIVE EURO I MEAN THAT'S UM THAT'S ABOUT LIKE EIGHTEEN POUNDS OR SOMETHING ISN'T IT OR NO IS IT AS MUCH AS THAT SIXTEEN SEVENTEEN EIGHTEEN POUNDS