SO THIS IS ME UM BASICALLY I WAS LOOKING THROUGH SOME MARKETING REPORTS THAT WE'VE GOT AND WE HAD A USABILITY TEST WHERE WE WERE ACTUALLY SORT LIKE WATCHING A HUNDRED PEOPLE USE T. V. REMOTES AND SEE WHAT IT IS THAT THEY'RE USING AND THEN THEY FILLED OUT A QUESTIONNAIRE ABOUT WHAT THEY LIKE AND WHAT THEY DON'T ABOUT THEIR GENERAL T. V. REMOTE CONTROL PRACTICES UM PRETTY MUCH THROUGH TESTING WE WERE FINDING OUT THAT MOST OF THE TIME EVERYBODY'S USED TO USING CHANGING THE CHANNEL TURNING IT ON USING THE VOLUME M THE MAJORITY OF THE TIME THAT'S ALL THAT'S GOING ON THE OTHER FUNCTIONS HAPPEN FOR SOME PEOPLE THEY'RE IMPORTANT BUT THE PRIMARY USES ARE REALLY REALLY BASIC UM AND SO BIG COMPLICATED REMOTES LIKE ONE WE SAW IN THE LAST PRESENTATION ARE REALLY NOT THE GENERAL PUBLIC'S USE THEY'RE NOT USING A LOT OF IT THEY DON'T NEED IT THEY EVEN FIND IT FRUSTRATING WHEN THERE ARE ALL THOSE BUTTONS THAT THEY DON'T KNOW WHAT TO DO WITH AND UM WE ALSO FOUND OUT THAT UH FIFTY PERCENT OF OUR PEOPLE THEIR THE WORST THING ABOUT A REMOTE IS HOW OFTEN THEY LOSE IT AND THEN THEY CAN'T FIND IT IN THE ROOM SO I THINK WHAT WE WERE TALKING ABOUT WITH A PAGER OR SOMETHING WILL REALLY COME INTO PLAY WITH A LOT OF THESE PEOPLE UM THERE'S ALSO A SURVEY ABOUT WHAT THEY LIKED ABOUT REMOTES AND PRETTY MUCH THEY ALL THINK THEY'RE HIDEOUS AND NOT VERY USEFUL AND THE YOUNGER DEMOGRAPHICS ARE ALL REALLY INTERESTED IN VOICE RECOGNITION OPTIONS I DON'T KNOW IF THAT'S SOMETHING WE'RE READY TO LOOK INTO TECHNICALLY THAT'S UP TO THE DESIGN PEOPLE BUT IT IS S SOMETHING WORTH THINKING ABOUT ESPECIALLY SINCE THE YOUNGER DEMOGRAPHIC'S OBVIOUSLY THE ONE THAT'S GONNA KEEP GROWING SO IF THAT'S THE DIRECTION WE'RE HEADED IN IT'S SOMETHING TO THINK ABOUT UM BUT BASICALLY IT REALLY IS THE PRIMARY FUNCTIONS AND GETTING IT TO LOOK NICE WHICH ARE THE STANDARDS SO IT'S A GOOD START FOR US THANK YOU SARAH RIGHT SO UM YEP I'LL JUST UH SWITCH THAT BACK HERE I'LL FINISH UP WITH JUST A BIT OF DISCUSSION PLAN ON FOR THE NEXT PHASE RIGHT SO I THINK WE'VE COVERED MOST OF THESE IMPORTANT QUESTIONS THROUGH THIS UM THROUGH YOU GUYS'S PRESENTATIONS UM WE'VE GOT UH Y THE INDUSTRIAL DESIGNER SUGGESTS UH OR PRETTY MUCH EMPHATICALLY SUGGESTED THAT WE NEED TO GO WITH PLASTIC UM SARAH SHE'S RECOMMENDED THAT WE GO FOR SIMPLER FUNCTIONS SO FEWER FUNCTIONS UM BUT WE NEED TO DECIDE WHO ARE WE SELLING THIS TO YOU S YOUR STATS SUGGESTED THAT SEVENTY FIVE PERCENT OF PEOPLE UNDER THIRTY FIVE WANTED THOUGHT ABOUT VOICE CONTROL UM SO DO WE WANNA GO FOR THAT OR DO WE WANT TO GO FOR AN OLDER DEMOGRAPHIC AND MY THOUGHT IS UM WE'VE GOT W IF WE'RE GONNA GO FOR A SLEEK LOOK I MEAN WE ARE PUTTING THE FASHION IN ELECTRONICS UM YES SO MAYBE THIS WE SHOULD LOOK INTO THIS YOUNGER DEMOGRAPHIC UM SO UH WE NEED TO WONDER AH H ABOUT HOW WE MAKE IT BETTER AND SMALLER AND FASTER UM THINK WE'RE CONSTRAINED TO PLASTICS VERY WELL WE'VE GOT THIS IDEA RON WAS SAYING WE NEED TO THINK ABOUT UH REVOLUTIONISING THE WAY IT'S LOOKING UM WHICH MIGHT BE EASIER GIVEN THAT WE'RE GOING FOR SIMPLER FUNCTION AND THAT WE'RE ONLY GOING FOR A TELLY UM SO UM HOW TH THIS VOICE OPERATION THING IS I THINK IS A GOOD IDEA UM ASSUMING THAT IT'S DOABLE UM AT LEAST FOR THE BASIC CONTROLS MAYBE WE CAN BALANCE IT THAT WAY YOU KNOW WE CAN SEE OKAY YOU CAN'T SAY RECORD ALIAS TONIGHT AT SEVEN P. M. BUT WE MIGHT BE ABLE TO SAY UM VOLUME UP YEAH RIGHT I THINK IT WOULD BE POSSIBLE TO UH COMBINE THE LOCATOR DEVICE AND THE VOICE RECOGNITION TECHNOLOGY MM THAT COULD WORK I LIKE THAT WITH A SIMPLE COMMAND LIKE LOCATE AND THEN IT COULD START TO BEEP AND RIGHT SOUNDS GOOD OH YEAH I THINK THAT'S VERY DOABLE THE DIFFICULTY WH WOULD BE IN UM I THINK LIKE I YOU COULDN'T SPEAK INTO THE REMOTE THAT YOU'RE TRYING TO FIND 'KAY YOU HAVE SOMETHING THAT PICKS UP MM YEAH IT'S A GOOD POINT MAYBE THAT COULD BE VOICE ACTIVATED TOO A LITTLE STICKY PAD TO STICK ON TOP OF YOUR UH TELEVISION AND YOU JUST SAY SOMETHING TO INTO THAT AND IT YEAH FINDS YOUR OR AN ISOLATED MAGNET OR SOMETHING LIKE OR YOU KNOW SOMETHING THAT WOULDN'T INTERFERE I DON'T KNOW THAT'D BE THE TECHNICAL THING BUT YEAH I LIKE THAT I LIKE THAT THE VOICE RECOGNITION FOR THE PAGING SYSTEM THE OTHER THING IS WE MIGHT BE ABLE TO HANDLE THE SIMPLICITY OF A REMOTE CONTROL AND KIND OF PUT THE MORE COMPLICATED THINGS INTO A VOICE CONTROL SO IT COULD BE SOLD TO BOTH THE YOUNGER MARKET AND THE OLDER MARKET AND THE YOUNGER MARKET COULD USE KIND OF THE VOI VOICE CONTROL METHOD AND THE OLDER MARKET MIGHT MIGHT K EXACTLY AND MIGHT CONSIDER THE OLDER MARKET COULD USE THE SIMPLER DESIGN WITH THE TRADITIONAL BUTTONS AND WHAT NOT YEAH OH GO AHEAD THE UH IF WE'RE GONNA DO THIS TOUCH PAD SCREEN THING IT WOULD BE STILL DO WE KNOW IF THAT'S AN OPTION TECHNICALLY RIGHT NOW TO THAT OKAY OKAY THEY SEEM TO BE UH YOU KNOW ALMOST AS CHEAP AS A BUTTON METHOD AT THIS POINT 'CAUSE IT SEEMS LIKE AN INTERESTING OPTION ESPECIALLY BECAUSE THEN YOU COULD HAVE LIKE YOUR PRIMARY SCREEN JUST BE THESE YOU KNOW FOUR OR FIVE BASIC FUNCTIONS YOU CAN HAVE MM THINGS THAT YOU'RE NOT GONNA USE EVERY DAY AND THAT A LOT OF PEOPLE AREN'T GONNA USE BUT IT IS AN OPTION THERE FOR THIS HI TECH MARKET THAT SORT OF RE IS THE SLEEK THING WE'RE GOING FOR GOTTA WONDER THOUGH IF WE'RE ADDING SO MUCH TECHNOLOGY TO THIS ONE REMOTE ARE WE STILL GONNA BE ABLE TO MEET OUT TWELVE POU OUR TWELVE FIFTY EURO YOU KNOW GOAL FOR SELLING THESE THINGS IT SEEMS LIKE WE'RE NOT GONNA BE ABLE TO HANDLE ALL THESE FUNCTIONS WITH JUST ONE MICROCHIP THE MICROCHIP IS PROBABLY THE MOST EXPENSIVE PART OF THE THE WHOLE MECHANISM SO IT'S JUST SOMETHING TO CONSIDER MM 'KAY UM WELL YEAH I GUESS WE'LL CROSS THAT BRIDGE UM IN A LA SLIGHTLY LATER STAGES OF DEVELOPMENT UM BUT YEAH I KNOW THAT'S PERFECTLY VIABLE QUESTION MM 'KAY UM SO I'M SEEING THAT WE'RE GONNA JUST BASICALLY FOCUS ON THIS YOUNG DEMOGRAPHIC GROUP AIM IT AT THEM BUT THEN IN A SENSE THAT ITS BELLS AND WHISTLES ARE AVAILABLE FOR ANYBODY WHO WANTS THEM BUT BASICALLY WE'LL MAKE A SLEEK SIMPLE FUNCTIONED UM UH REMOTE CONTROL UM I THINK THIS VOICE RECOGNITION THING IS A WE'VE GOT A MARKET FOR IT UH I DON'T THINK THERE'S TOO MANY WE'D MORE OR LESS BE CORNERING THE MARKET ON IT AS WELL WE DON'T HAVE MANY UM YEAH I APPEAR TO HAVE LOST MY MICROPHONE MM