SO WE ARE HERE TO TALK ABOUT FUNCTIONAL DESIGN NOW HOPEFULLY WE'VE ALL GOT A BETTER IDEA FROM THAN WE DID F LEAVING THE LAST MEETING AS TO WHAT IT IS WE ARE UP TO NOW SO HERE'S AN AGENDA UH I'LL OPEN UM YOU SHOULD KNOW THAT I'LL BE TAKING MINUTES DURING ALL THE MEETINGS AS I WAS STRUGGLING TO OUR LAST TIME UH AND THAT'LL BE EASIER FOR ME NOW BECAUSE I'M NOT ACTUALLY GIVING THE WHOLE PRESENTATION UH THE ADDITIONAL POINTS ARE JUST THE STUFF THAT WE SENT AND THAT I FORWARDED ON FROM UPPER MANAGEMENT HAVING A FEW BRIGHT IDEAS TO MAKE OUR LIVES PAINFUL UM NOW YOU CAN ALL GIVE YOUR PRESENTATIONS WE CAN TALK ABOUT THE REQUIREMENTS AND HOPEFULLY COME TO SOME DECISIONS RIGHT FORTY MINUTES FOR THIS MEETING SO A BIT MORE TIME THAN THE LAST ONE HERE'S THE ADDITIONAL POINTS I JUST WANTED TO PUT THOSE IN THERE TO SEE IF YOU GUYS HAD ANY COMMENTS ON THEM UH DID YOU ALL RECEIVE THAT EMAIL YEP SO DOES ANYONE HAVE ANY OVERALL WELL UH WHAT COMES UP FOR ME IS THAT IF WE'RE GONNA IF WE'RE GONNA BE MARKETING A PRODUCT THAT IS GOING TO BE UH HAVING NO TELETEXT PEOPLE ARE VERY COMFORTABLE WITH THE IDEA OF HAVING TELETEXT AND USING TELETEXT AND SO WE'RE NOT WE'RE GONNA BE A NEW PRODUCT WITHOUT SOMETHING THAT PEOPLE ARE VERY COMFORTABLE HAVING RIGHT NOW SO THAT'S FROM A MARKETING PERSPECTIVE I I SEE I SEE A LACK AND SO WE HAVE TO GO I THINK IN THE OTHER DIRECTION WHAT ARE WE GONNA HAVE THAT MAKES THIS THING BETTER THAN SOME SORT REMOTE CONTROL THAT CAN WORK WITH THE INTERNET THERE IS THE OPPORTUNITY THAT'S PRESENTED I GUESS SO WHAT I'M TALKING ABOUT IS I SEE THAT ONE SIDE WE'RE ELIMINATING SOMETHING SO WE HAVE TO COME UP WITH ANOTHER SIDE WHICH IS WHAT ARE WE GONNA BE TARGETING OUR MARKET UH THAT IDENTIFIES OUR PRODUCT AS BETTER THAN BECAUSE IT DOESN'T HAVE TELETEXT IT HAS TA TA TA TA TA SO THAT'S THAT'S THAT WAS MY REACTIONS YEAH BUT BUT WE ARE SORT OF BEING DICTATED THAT THIS SHOULD ONLY BE FOR THE TELEVISION SO WE'RE QUITE FIXED SO WE'RE REALLY PROBABLY IN TERMS OF MARKETING ARE LOOKING FOR THAT'S UH THAT'S A COST WINNER RATHER THAN A FANTASTIC NEW FEATURE PRODUCT YEAH HMM SO UH WE'RE GONNA BE REMOVING THE TELETEXT OUT OF ANY T. V. YEAH 'KAY THAT'S RIGHT I THINK WE TAKE WITH YOU BUT THERE'S ALSO THE POTENTIAL FOR MARK THERE'S A MARKET HERE FOR OUR LOST TELETEXT FOR EXAMPLE SOMEONE THAT JUST GOES TO THE SHOP THAT WANTS A REPLACEMENT WANTS IT AS CHEAP AS POSSIBLE TWENTY FIVE EUROS IS THE SELLING PRICE WE REALLY HAVE TO INNOVATE HERE I GUESS THAT'S WHAT I'M THAT'S WHAT I'M TALKING ABOUT IS IS THAT WE HAVE TO FIND SOMETHING THAT IS GONNA BE VERY ATTRACTIVE ABOUT THIS PRODUCT 'CAUSE SOMEBODY SOME PEOPLE ARE GONNA BE HAP UNHAPPY 'CAUSE IT TOOK THEY CAN'T AC ACCESS THEIR TELETEXT OKAY 'CAUSE WE'RE TALKING ABOUT EIGHTY PERCENT OR NINETY PERCENT OR NINETY FIVE PERCENT OF THE TELEVISIONS OUT THERE ARE ARE TELETEXT K YEAH SO SO IT'S IT'S NOT THAT I'M CRITICIZING THE PRODUCT AT ALL IT'S JUST WHEN WE ELIMINATE THAT THEN WHAT DO WE BRING WHAT ARE WE BRINGING IN TO TAKE THE PLACE OF THIS AND WE HAVE TO D IN MY OPINION WE HAVE TO DOUBLE UP IF WE LOSE ONE WE NEED TO BRING TWO OR THREE OKAY I THINK THAT THE LAST POINT IS PROBABLY QUITE UH STRAIGHTFORWARD OBVIOUSLY THE THE W IT HAS TO BE BRANDED SO THEN THE DOUBLE R. WILL BE OUR OUR ON THE PRODUCT YEAH CAN YOU HANDLE THAT BLACK AND YELLOW I THINK ROL RO ROLLS ROYCE MIGHT MIND BUT DON'T WORRY I THINK W YEAH ONE OF THE THINGS THAT WE SHOULD ALSO KEEP IN MIND UM WHEN WE'RE DOING THIS I MEAN OUR COMPANY'S SLOGAN IS WE PUT THE FASHION IN ELECTRONICS RIGHT SO I THINK OUR KIND OF OUR TARGET HERE IS TO HAVE SOME KIND OF VERY LIKE SLEEK NICE LOOK REMOTE AND WE WANT IT TO BE FUNCTIONAL AS WELL BUT I THINK ONE OF THE MAIN SELLING POINTS IS THAT WE DON'T WANT IT TO BE CLUNKY LIKE LIKE THIS THING HERE YOU KNOW WE DON'T WANNA A BIG CLUNKER WE WANT SOMETHING THAT LOOKS NICE AND IT'S FASHIONABLE AND SO SO YOU HAVE THIS NAH SO WE HAVE THREE PRESENTATIONS AND I THINK WE'LL GO IN ORDER OF PARTICIPANT NUMBER HERE SO WE CAN HAVE A LOOK AT THE WORKING DESIGN FIRST FROM PARTICIPANT TWO THAT'S YES THAT'S FINE OKAY SO MM IT'S ENOUGH BUT UH CLICK IT ON OFF SO YOU ALL KNOW ME I'M THE INDUSTRIAL DESIGNER AND WE'VE SOME BASIC COMPONENTS THAT UM OUR REMOTE IS GONNA NEED JUST BASICALLY EVERY REMOTE'LL NEED 'EM WE NEED SOME KINDA OF POWER D POWER SOURCE UM WE HAVE TO DECIDE ON OUR OUR USER INTERFACE WHICH IS HIS DEPARTMENT BUT THE IN USER INTERFACE IS ALSO A MAJOR COMPONENT UM WE NEED A PROGRAMMABLE DIGITAL SIGNAL PROCESSOR TO UM TO TAKE THE INPUT FROM THE USER AND TRANSLATE THAT INTO UH INTO ELECTRONIC SIGNAL WHICH WE PASS TO THE INFRA RED L. E. D. WHICH YOU AIM AT THE TELEVISION UH WHICH AND IT RECEIVES THAT SIGNAL YOU NEED A ON OFF SWITCH UM I DON'T KNOW HOW THAT GOT IN THERE AND UH WE ALSO NEED TO UM HAVE THE IF WE WANT A UNIVERSAL REMOTE WE NEED TO HAVE ENCRYPTION CODES FOR THE DIFFERENT MAKES OF T. V. S SO WE NEED TO KNOW ALL THE DIFFERENT YOU KNOW ALL THE DIFFERENT SIGNALS AND SO THAT'LL REQUIRE SOME MEMORY AS WELL UM SO HERE'S JUST A BASIC LAYOUT OF HOW HOW THE REMOTE WOULD WORK YOU HA THE V THE POWER SOURCE IS IN THE UPPER RIGHT HAND CORNER THERE AND YOU CAN SEE THAT UH WE HAVE THE USER INTERFACE HERE WHICH IS CONNECTED TO THE CHIP WHICH DOES ALL OUR SIGNAL PROCESSING AND THEN PASSES THAT SIGNAL ON TO THE INFRA RED L. E. D. AND THAT SIGNAL IS THEN EMITTED AND RECEIVED BY THE TELEVISION AT THE PHOTO TRANSISTOR SO THOSE ARE THE BASIC COMPONENTS THAT NEED TO GO INTO THIS AND EVERYTHING ELSE IS PRETTY MUCH UH OPEN TO MOVE AROUND NOW IS WOULD THIS BE CONSIDERED JUST A STANDARD UH UM I THINK ANY DES WE'RE TALKING ABOUT EXISTING TECHNOLOGY NOTHING IS BEING MODIFIED OR UPGRADED OR NEW DISCOVERIES WE CAN ADD THINGS IN LIKE IF WE WANTED SOME VOICE RECOGNITION I MEAN THAT I MEAN THAT YOU CAN KINDA SAY WOULD WOULD FALL UNDER THE USER INTERFACE AND THE DIGITAL SIGNAL PROCESSING CHIP BUT UM WELL THE MOST THE MOST COSTLY COMPONENTS ARE GONNA BE THE CHIP AND THE UH TH IT COULD ALS BASICALLY THE USER INTERFACE AND THE CASING ARE GONNA BE EXPENSIVE AS WELL