UM THE L. E. D. AND THE THE TRANSISTORS AND EVERYTHING ELSE ARE YOU KNOW THEY'RE THEY'RE PRETTY CHEAP SO DEPENDING ON WHAT WE WANT OUR FUNCTIONALITY TO BE UM THE CHIP COULD BE EXPENSIVE OR IT COULD BE CHEAP UM DEPENDING ON THE N AMOUNT OF MEMORY WE NEED IN THERE AND STUFF LIKE THAT AND H AND H YOU KNOW HOW MUCH POWER NO UH I DON'T HAVE ANY FIGURES RIGHT NOW WE UH WE HAVE TO WAIT UNTIL WE GET TO A MORE SPECIFIC DESIGN PHASE FOR THAT UM BUT AND I THINK A SIGNIFICANT PART OF THE COST COULD BE THE ACTUAL THE ACTUAL CASING ITSELF AND AND YOU KNOW THE THE B THE BUTTONS AND THINGS LIKE THAT I THINK YEAH BASICALLY YEAH OKAY SO YEAH THAT'S ALL I HAVE REALLY OKAY THANKS AND WE HAVE PARTICIPANT THREE WHICH I BELIEVE IS PEDRO I I CAN GIVE YOU THAT TO CLICK ON OPEN AND YOU WANNA GET WHEN WE'RE FIGHTING OVER IT'S ALSO MORE LOT MORE FUN JUST GO UP TO VIEW UH MM 'KAY THIS DOESN'T WORK SO YEAH FUNCTION DESIGN UM YOU GUYS KNOW ME PEDRO AND UM WHAT I FOUND IS WE WANT TO DO FASHION AND I THINK HONESTLY WE SHOULD KEEP TECHNOLOGY LOW AND JUST SIMPLE BASICALLY AND TRY TO AIM FOR DESIGN IF BASICALLY A CASE WILL WILL COST THE SAME IF IT LOOKS GOOD OR BAD SO WE MA WE HAVE TO MAKE IT LOOK GOOD UM SOMETHING CUTE AND SMALL THE BIG CHUNKY REMOTES ARE DIED IN THE EIGHTIES SO WE SHOULD JUST GO FOR SOMETHING THAT PEOPLE WILL LIKE TO ACTUALLY LOOK AT AND UM ALTHOUGH MO MOST PEOPLE WILL BUY S TELEVISIONS AND EVERYTHING FOR UH THAT HAVE LOADS OF LOADS OF LITTLE FUNCTIONS AND EVERYTHING AND THEY MOSTLY END UP USING SIMPLE FUNCTIONS AND LITTLE THINGS AND MOST THE PEOPLE WON'T WON'T GET TOO MAD OF ACTUALLY HAVING TO GO THE TO THE S TO THE TELEVISION TO FOR INSTANCE TUNE IN THEIR THE STATIONS THERE'S NO NEED TO HAVE THAT IN THE REMOTE SO UM UM AS FOR WHAT I WOULD RECOMMEND FOR UH THE THE INTERFACE DESIGN AND UH I WILL CHANGE THE COLOURS ON THE ON THE LOGO BUT UM WE SHOULD GO FOR THE USER ORIENTED DEVICE SO SIMPLE CONTROLS AND GOOD ERGONOMICS UM AND UH ALTHOUGH I TH I TH I'M STILL HERE RECOMMENDING THE TELETEXT SO I'LL REMOVE THAT I GUESS BUT UM WE SHOULD GO FOR THE SO I I STILL THINK IF IT'S CHEAP ENOUGH FUNCTIONALITY WISE TO INCLUDE IT REALLY SHOULD BE IN THERE BECAUSE OTHERWISE WE'RE JUST GOING TO I MEAN EVEN IF IT'S NECESSARY OR NOT IF YOU IF YOU'RE GIVEN THE CHOICE BETWEEN A T A REMOTE WITH TELETEXT OR WITHOUT UH WHEN IT REALLY IF IT I IF IT ISN'T MORE EXPENSIVE FOR US TO K MAKE BECAUSE AS FAR AS I UNDERSTAND IT IT CAN BE OPERATED WITH THE SAME SET OF BUTTONS YEAH SO IT SHOULD BE IN THERE I MEAN SOFTWARE WISE THERE'S REALLY NO DIFFERENCE I THINK I HAVE MAYBE A SILLY QUESTION I IN THE VERY BEGINNING IT SAID WITH THE WITH THE ADVENT OF COMPUTERS THERE'S GONNA BE THE IT'S GONNA BE OUT MODED TELETEXT I I DON'T UNDERSTAND HOW THOSE TWO THINGS ARE CONNECTED HOW DOES HOW DOES COMPUTERS AND TELETEXT H HOW WHY IS ONE ELIMINATING THE NEED OF THE OTHER I DON'T UNDERSTAND THAT WELL MAYBE WHAT WE'RE GETTING INTO HERE IS THE THE IDEA OF UH INTERNET THROUGH THE T. V. FOR EXAMPLE SO THAT MIGHT PLAY ON WHAT WE CAN DO SCHEDULING UM TO FIND OUT WHAT WHAT YOU'RE WATCHING EVEN IF THERE'S COMMERCIALS YOU KNOW YEAH AND NOW YOU CAN C LOOK IT OVER INTERNET BUT I STILL THINK TELETEXT IS WAY MORE CONVENIENT UNTIL UNTIL WE HAVE THE SAME COMMODITIES I AGREE I MEAN I DO SEE THE CROSS OVER IN SOME SENSE BUT BUT BUT BUT WITH THE THE REMOTE IS IS USED FOR TELEVISION OKAY SO SO IF WE MAKE THE CROSS OVER AND WE'RE GONNA VIEW TELEVISION ON COMPUTERS THEN WE'RE THEN WE'RE LOSING THE THE NECESSITY OF THE REMOTE S AND YOU CAN UH YOU CAN VIEW THROUGH A CATALOGUE FOR EXAMPLE A A FAMILY MEMBER OF MINE HAS GOT A SYSTEM WHERE YOU JUST UM YOU CAN YEAH AND THERE'S OTHER FEATURES FOR EXAMPLE ON OTHER SYSTEMS WHERE YOU CAN PAUSE LIVE T. V. AND THINGS LIKE THAT THEY'RE JUST FEATURES FROM THE INTERNET UH FROM COMPUTERS ARE ARE COMING INTO THE T. V. SORT OF UNDER THE COVERS BUT YOU STILL USE IT THROUGH A TELETEXT SO NOW THE THINGS TO THINK HERE ARE THAT THAT THERE'S GONNA BE MORE FUNCTIONALITY POTENTIALLY THAT WE CAN HANDLE THAT'S THE THING AND ALL OF THOSE REQUIRE THE OTHER COMMANDS WITH MORE COMPLEXITY AND MORE SOFTWARE AND YOU'RE NOT GONNA BE ABLE TO YOU LIKE COMMAND A TIVO WITH OUR REMOTE I DON'T THINK BUT STILL THERE THERE'S AN OPPORTUNITY IF IF IT'S FOR EXAMPLE A TRAINABLE ONE THEN WE'RE JUST SIMPLY HAVING LIKE AN UP DOWN LEFT RIGHT AN OKAY BUTTON OR SOMETHING LIKE THAT MIGHT MIGHT DO AS WELL IN FUTURE PROOFING IT YEAH BUT WE WOULD INCREASE THE PRICE TO TRY TO MAKE IT A TRAINABLE ONE SO OKAY WELL I DUNNO ONE WAY THE OTHER TELETEXT WAS THERE BUT I GUESS WE CAN REMOVE IT OR YOU KNOW MAKE TWO SEPARATE INTERFACE DESIGNS JUST YOU KNOW YEAH I DON'T I DON'T SEE THE LOGIC I I DON'T SEE THE LOGIC IN ELIMINATION OF TELETEXT I JUST I I BUT I'M NOT A TECH MIND EITHER I JUST DON'T SEE THE CROSS OVER BETWEEN COMPUTERS AND AND AND 'CAUSE WE ARE DESIGNING SOMETHING FOR A TELEVISION OKAY ALTHOUGH TELETEXT MAY BECOME OUTDATED W THERE'S NO L LOGIC IN NOT HAVING IT IN THERE ANYWAY YEAH I IF IT DOESN'T AFFECT THE PRICE UM BUT I I THINK WHAT THEY'RE PUSHING US TOWARDS HERE IS IN TERMS OF THINKING OF WAYS TO FUTURE PROOF OUR SYSTEM FOR FUTURE SYSTEMS THAT HAVE SOMETHING ELSE OTHER THAN TELETEXT MAYBE I DUNNO I'M THAT'S YEAH AND AND YEAH AND AND WE'RE ALSO MARKETING A PRODUCT IT'S WHAT I'M SEEING IS A IS A MID RANGE COST PRODUCT SO SO W WE CAN'T GO AND PUMP A WHOLE BUNCH OF TECHNOLOGY INTO THIS THING BECAUSE ALL OF A SUDDEN WE ARE GONNA HAVE COST OVERRUNS SO IF WE DROP IF WE ARE GONNA CHOOSE TO DROP TELETEXT AGAIN WHAT ARE WE ADDING TO THE PRODUCT THAT MAKES IT MARKETABLE HMM SO IF WE'RE KEEPING IT BASIC WE'RE LOO LOO WHAT WE'RE LOOKING TO SELL IT BASICALLY IS IT'S UH JUST BEING VERY EASY TO USE LOOKING EXCEPTIONALLY GOOD THAT SORT OF THING 'CAUSE WE REALLY DON'T HAVE ANYTHING ELSE THERE DO WE YEAH AND TO ME IF I'M GONNA MARKET A PRODUCT FOR B FOR BEAUTY FOR FOR DESIGN I'M GONNA I'M GONNA TRY TO MARKET IT AT A MUCH HIGHER PRICE I NEED TO MAKE IT SPECIAL WITH A HIGH PRICE TAG