HELLO UH THIS MEETING WE ARE IT'S FO SHOULD BE FOCUSED ON THE CONCEPTUAL DESIGN OF THE REMOTE CONTROL UM THE GOAL OF THIS MEETING IS TO REACH A DECISION AT THE END ON THE CONCEPT AND I THINK THE LAST TIME WE TALKED ABOUT AN A LOT AND WE HAD A ROUGH IDEA OF WHAT IS GOING TO BE BUT UH IN TH AT THE END OF THIS MEETING WE HAVE TO TO REACH A DECISION SO UH WE WILL HAVE AGAIN THREE PRESENTATION FROM ALL OF YOU AND UH I HOPE IT WILL BE FAST BECAUSE I WOULD LIKE TO HAVE TIME TO FOR LONG DISCUSSION AND AND DECISIONS SO WHO WANTS TO START I S OKAY OKAY NO NO YOU YOU CAN START OKAY I'LL START CAN YOU OPEN MY PRESENTATION PLEASE UH I'M NUMBER FOUR TREND YEP CAN YOU PASS THE MOUSE PLEASE OH OKAY THAT'S FINE OKAY UM SO BASICALLY I JUST WANT TO PRESENTED TO YOU PRESENT TO YOU SOME RECENT RESULTS WE'VE HAD FROM UM LOOKING AT UH UM SOME REMOTE CONTROL MARKET RESEARCH AND SOME FASHION TRENDS AROUND THE WORLD UM THE FASHION TRENDS WE GOT FROM TALKING TO OUR OUR CONTACTS IN THE FASHION INDUSTRY BASED IN PARIS AND MILAN UM SO F FROM OUR MARKET RESEARCH BASICALLY WE'VE COME TO THE CONCLUSION THAT A FANCY LOOK AND FEEL UM AS OPPOSED TO A FUNCTIONAL LOOK AND FEEL IS OUR NUMBER ONE PRIORITY UM FANCY IS IS IS IS THE YOU KNOW HIGHEST PRIORITY SECONDLY UM THAT OUR REMOTE CONTROL NEEDS TO BE TECHN TECHNOLOGICALLY INNOVATIVE UM SO THIS IS T NUMBER TWO PRIORITY BUT IT'S TWO TIMES LESS IMPORTANT AS THE FANCY CRITERIA UM AND THIRD THIRDLY THE EASINESS OF USE IS IS THE UM IS IS IMPORTANT AS WELL BUT AGAIN TWO TIMES LESS IMPORTANT AS THE TECHNOLOGICALLY INNOVATIVENESS OF THE REMOTE CONTROL FROM OUR F FASHION PEOPLE IN PARIS AND MILAN UM WE'VE DISCOVERED THAT THIS YEAR UM FRUIT THE FRUIT AND VEGETABLE MOTIF WILL BE THE MOST IMPORTANT THING IN IN CLOTHES SHOES AND FURNITURE SO I'M PRETTY CONFIDENT THAT OUR REMOTE CONTROL FITS INTO THE FURNITURE CATEGORY AND ALSO UM THE FEEL OF MATERIAL THIS YEAR UM IS EXPECTED TO BE SPONGY OKAY UM SO HOPEFULLY OUR REMOTE CONTROL REFLECTS THAT S IN SOME WAY WHAT DOES IT MEAN SPONGY UH SORT OF UM SQUISHY UM YEAH SOFT LIKE A UH LIKE A SPONGE I DON'T KNOW YEAH UM SO IN CONCLUSION WE NEED A OUR REMOTE CONTROL NEEDS TO BE SOMETHING THAT'S REALLY FANCY UM HAS LOTS OF TECHNOLOG TECH TECHNOLOGY IN IT UM SOMEHOW WOULD BE GOOD TO HAVE IT RELATED TO FRUIT AND VEGETABLES WITH A SPONGY FEEL AND THAT IT'S EASY TO USE AND FROM OUR LAST MEETING OUR YOU KNOW FABIAN TOLD US THAT W YOU KNOW ONE OF THE REQUIREMENTS IS THAT WE HAVE TO REFLECT THE LOOK AND FEEL OF OUR OF TH THE REAL REACTION COMPANY UM YEAH UH YEAH EASY TO USE IS IT UH A AS MUCH AS IMPORTANT THAN TECHNOLOGY OR FANCY THING IT'S LESS IMPORTANT RIGHT LESS IMPORTANT SO UM FANCINESS FIRST AND THEN TWO TI YOU KNOW HALF AS IMPORTANT AS THAT IS TECHNOLOGY TECHNOLOGY AND HALF IMPORTANT AS TECHNOLOGY IS EASY TO USE SO SO HAMED CAN YOU THE SECOND ONE COULD YOU PLEASE SHOW THE PRESENTATION NUMBER THREE I THINK THE BIGGEST STRUGGLE WILL BE THE EASY TO USE FEATURE WE'LL SEE NUMBER THREE THIS ONE YES JUST COULD YOU PLEASE CHECK IF IT IS THE FIRST ONE OR THE SECOND UH N N NO IT'S THE FIRST ONE THE SECOND ONE UH YEAH OKAY OKAY SO I AM GOING TO TALK ABOUT A LITTLE BIT ABOUT HOW THIS REMOTE CONTROL SHOULD BE APPEAR TO BE MORE EASY TO USE I THINK UH I THINK THE FEATURE EASY TO USE IS MORE IMPORTANT THAN BEING FANCY BUT OKAY WE CAN DISCUSS ABOUT IT UH LATER UM GENERALLY GENERALLY UH THIS REMOTE CONTROL UH UH SHOULD BE SHOULD BE SOMETHING IN MY OPINION UH THE FIRST FEATURE IS JUST TO BE EASY TO USE SO THE MORE FREQUENT BUTTONS SHOULD BE LARGER THEY SHOULD BE PLACED IN A GOOD POSITION UH UH INSIDE THE REMOTE CONTROL AND UH S UH I CAN CONCLUDE LIKE THIS THAT WE SHOULDN'T NEED TO LEARN HOW TO USE IT IT SHOULD BE WE SHOULDN'T NEED TO ES OPEN A A T BOOK AND UH START READING AND UH LEARNING HOW TO USE THIS UH THIS UH REMOTE CONTROL OKAY SO WHAT I FOUND OUT THAT UH AS I SAID UH I THINK IT'S BETTER TO PUT UH MORE FREQUENT UH UH UH KE UH BUTTONS WHICH ARE USED MORE IN THE MIDDLE OF THE REMOTE CONTROL AND THEY SHOULD BE BIGGER IN SIZE UH THE SHAPE OF REMOTE CONTROL SHOULD BE IN A WAY WHICH CAN WHICH SHOULD BE TAKEN EASILY IN HAND IT SHOULD NOT BE COMPLETELY LIKE UH A CUBE IT SHOULD BE IT SHOULD HAVE ROUND EDGE SO UH THEN IT'S EASIER AND MAYBE UH JUST LIKE SOME TOYS SOME JOYSTICK WHICH IS EASIER TO TAKE INSIDE THE HAND AND UH ALSO F UH UH M BECAUSE BECAUSE CUSTOMERS DOESN'T LIKE TO BUY LOTS OF BATTERY IT SHOULD NOT UH CONSUME LOTS OF ENERGY OKAY AND MY PERSONAL P UH PREFERENCE IS UH AS I SAID UH JUST PUTTING THIS BUTTONS IN A SPECIAL PLACES AND COVERED SOME BUTTONS WHICH ARE NOT USED UH THAT MUCH LIKE SETTINGS BUTTON LIKE MOBILE PHONE USUALLY SOME MOBILE PHONE COVER THE DIALLING NUMBER PART SO WE CAN COVER THESE BUTTONS WHICH ARE NOT USED OR UH NUMBER BUTTONS FOR THE FOR THE FOR THE CAN CHANNELS AND JUST PUT UH VOLUME CHANGE OR S CH CAN UH CHANNEL CHANGE BUTTONS UH UH IN THE REMOTE CONTROL AND IF THE USER NEEDED TO DO SOME MORE COMPLEX TASK UH HE HE CAN OPEN THE COVER AND THEN CHANGE SETTINGS OR SOMETHING LIKE THIS UH AND ALSO UH I THINK IF WE PUT SOME SOME SOME SOME SOME BUTTONS INSIDE OF THE REMOTE CONTROL IT CAN BE USED EASIER NOT ON REMOTE CONTROL I DUNNO IF I CAN EXPLAIN WELL BUT UH JUST INSIDE FOR EXAMPLE A SLIDING OR ROLLING UH UH D UH STUFF IF WE PUT IT INSIDE THEN WE CAN EASILY MANIPULATE WITH UH THUMB SO IT CAN BE ANOTHER UH PREFERENCE AND UH I DUNNO BUT UH I THINK USAGE OF A SPEECH RECOGN UH R RECOGNISER CAN BE GOOD I KNOW THAT IT CONSUMES LOTS OF ENERGY BUT IF WE DO IT IN SOME WAY THAT IT ASLEEPS WHEN THERE IS NO SOUND AND WHEN IT DETECTS SOME SOUND IT MAY CONSUME LESS ENERGY AND I THINK IT'S GOOD BECAUSE IT'S SOMETHING NEW AND USUALLY YOUNG PEOPLE LIKE SOMETHING NEW SO IT MAY NOT BE VERY USEFUL BUT BECAUSE IT'S NEW PEOPLE MAY BUY IT UH I PERSONALLY THINK THERE SHOULD BE A BIG DIFFERENCE BETWEEN UH BETWEEN SOMETHING OTHERWISE THEY PREFER TO BUY SOMETHING WHICH IS COMING FROM A FAMOUS COMPANY OR OKAY THAT'S MINE OKAY