THE DISPLAY REQUIRES AN ADVANCED CHIP THE DISPLAY REQUIRES AN ADVANCED CHIP WHICH IN TURN IS MORE EXPENSE UM BUT THAT BIT OKAY AND NOTE THAT THE PUSH BUTTON JUST REQUIRES A SIMPLE CHIP SO THAT WOULD KEEP THE PRICE DOWN YEAH AND IF WE'RE GOING FOR SLEEK AND SEXY I THINK A SCROLL WHEEL IS MAYBE A BIT KINDA BULKY I I'VE GOT UM PICTURES WELL I'VE SEEN PICTURES WITH IT KIND OF STICKING OFF THE SIDE OF IT AND THEY DON'T REALLY LOOK GREAT 'KAY OKAY SO SO WE'RE GOING FOR P OKAY SO IS UM SO ARE WE GOING FOR THE W ARE WE GOING FOR THE SIMPLE ONE ARE WE YEAH A SIMPLE PUSHBUTTONS THE UM IT WAS BASICALLY WHAT WE SAID BEFORE THE IDEA THAT YOU RECORD IN A SET MESSAGE AND THEN IT PICKS UP THAT MESSAGE UM AND REPLIES TO YOU SO IT IS BASICALLY THE CONCEPT WE DISCUSSED BEFORE UM BUT THEN WE DON'T KNOW FOR SURE WHETHER IT WOULD REQUIRE A MORE COMPLICATED CIRCUIT BOARD I'M GUESSING IT WOULD BUT GOT LIKE THE DEFINITE INFORMATION MAYBE WE SHOULD GO ON WHAT WE'RE CERTAIN OF RATHER THAN SO IF WE GO FOR THE SIMPLE PUSH BUTTON SO EFFECTIVELY WE'RE GOING FOR THE SIMPLE PRINTED CIRCUIT BOARD ARE WE OR ARE WE GOING FOR THE REGULAR UM IF IT'S JUST THE PUSH BUTTON THEN IT JUST NEEDS THE SIMPLE CIRCUIT BOARD BUT IS THERE ANY OTHER I MEAN OKAY THAT'S TRUE FOR THE FOR FOR THAT ELEMENT BUT WE HAVE TO TAKE ALL EL ELEMENTS INTO CONSIDERATION AND SO IF THERE IS ONE ELEMENT THAT REQUIRES THE MORE EXPENSIVE ONE OR SAY THE REGULAR ONE OR THE MORE ADVANCED THEN THAT WOULD HAVE TO BE THE SAME FOR ALL OF THEM S I SUPPOSE WE NEED WE NEED TO FIND OUT WHAT CIRCUIT BOARD THAT REQUIRES MAYBE BEFORE WE M MAKE A DECISION BUT THE WAY THAT I INTERPRET THAT UM IT DOESN'T SEEM TO SEND OUT A SIGNAL TO THE TELLY IT JUST IT'S LIKE A PARROT JUST REP REPLY REPLYING TO YOUR MESSAGE SO I DON'T THINK IT WOULD EFFECT OUR CIRCUIT BOARD YEAH AND I DON'T THINK YOU COULD REALLY PERFORM ANY OF THE REMOTE FUNCTIONS WITH IT 'CAUSE THE EXAMPLE THAT THEY'VE GIVEN THERE IS GOOD MORNING COFFEE MACHINE GOOD MORNING JO IT MIGHT BE USEFUL TO SAY LIKE WHERE ARE YOU REMOTE HERE I AM JO BUT I THINK THAT'S MAYBE AS FAR AS THAT ONE COULD GO OKAY YEAH YEAH THAT MAKES SENSE SO WE'D STICK WITH THE SIMPLE CIRCUIT BOARD AND THEN THINK OF THE SPEECH RECOGNITION AS AN EXTRA AN EXTRA POSSIBILITY SIMPLE CIRCUIT BOARD SIMPLE PUSH BUTTON OKAY W W KINETIC YOU WERE YOU WERE WANTING TO GO FOR THE KINETIC POWER SUPPLY UM YEAH I I THOUGHT SO JUST FOR JUST FOR EASE OF NOT HAVING TO REPLACE THE BATTERIES MM-HMM AND HOW DOES IT GET UH CHARGED UP IT'S UM I THINK IT WORKS ON THE BASIS THEY HAVE SOME KIND OF BALL BEARINGS INSIDE IT'S UM IT'S SOME ON WATCHES WHICH YOU YOU KIND OF YOU SHAKE TO POWER IT UP SOMEHOW THE MECHANISM INSIDE POWERS UP THROUGH MOVEMENT SO YOU'D YOU'D MOVE THE REMOTE AROUND A LITTLE BIT AND THEN THAT POWERS IT UP TO USE IT OKAY SO THE SPEECH RECOGNITION WAS ARE WE GOING FOR SPEECH RECOGNITION NO 'CAUSE THAT REQUIRED THE ADVANCED UM I THINK IT WOULD BE HELPFUL TO FIND IT BUT I DON'T THINK IT'D UM YEAH I THINK SO I HAD SPEECH RECOGNITION REQUIRES ADVANCED REQ REQUIRE UM I THINK I MIGHT HAVE GOT THAT WRONG 'CAUSE IT'S S IT'S SEPARATE ISN'T IT IT'S NOT PART OF THE IT'S IT'S JUST AN ADDITION THING IT'S UM YEAH AND SO WE WOULD WANT IT IN AS AN EXTRA BECAUSE IT DOESN'T APPEAR TO COST TOO MUCH WOULD THAT BE 'KAY SHALL I PASS ON TO YOU NOW IN FACT IT WOULDN'T REALLY COST ANYMORE WOULD IT ACTUALLY I DON'T THINK IT REALLY SAYS ANYTHING ABOUT THE COST BUT IT SAYS THAT IT'S ALREADY IN THE COFFEE MACHINES SO YEAH I ASSUME IT WOULD COST EXTRA BUT MAYBE WE MAYBE WE'LL FIND OUT HOW MUCH THAT DOES COST AND HAVE TO DECIDE SLIGHTLY LATER OKAY S OH THAT WAS QUICK UM OKAY SO VERY BRIEF PRESENTATION UM FROM LOOKING AT THE REMOTES THAT ARE OUT THERE AT THE MINUTE NONE OF THEM ARE PARTICULARLY UM SLEEK AND SEXY UM I HAVEN'T ACTUALLY GOT THE EXAMPLES OF THE SCROLL BUTTON THERE UM BUT THERE'S SOME CURVED CASES THAT YOU CAN SEE UH A RANGE OF SIZES UH ALL OF THEM HAVE A LOT OF BUTTONS THERE UM THEY SEEM TO JUST HAVE THE RUBBER BUTTONS DOES THAT MOVE IT SORRY IT JUST SEEMS TO BE SKIPPING ON WITHOUT US DOING ANYTHING IF YOU RIGHT CLICK AND THEN GO ONTO A PREVIOUS SLIDE AH IT'S ALRIGHT UM THERE WASN'T MUCH MORE TO SAY ABOUT THAT JUST RAMBLING UM SOME OF THE UH REMOTES THAT I LOOKED AT ONE OF THE MODELS DA DID ACTUALLY HAVE VOICE RECOGNITION WHERE YOU COULD UM WHERE IT WAS CONNECTED TO THE REMOTE CONTROL FUNCTIONS AND UH IT WAS QUITE UH A SWISH MODEL WHERE IT CAN CONTROL UH FOUR DEVICES T. 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AUDIO UM SO THAT'S A BIT OF COMPETITION THERE SO I MEAN MAYBE IT'S BETTER NOT TO TRY AND COMPETE WITH THAT SORT OF THING AND JUST TO MARKET IT AS A COMPLETELY DIFFERENT UM LIKE DIFFERENT VIEWPOINT AS A KIND OF FINDING YOUR LOST CONTROL RATHER THAN TRYING TO COMPETE WITH THE FUNCTIONS UM THE SCROLL BUTTONS AS YOU'VE ALREADY MENTIONED UM THERE'S EXAMPLES OF THOSE BUT THEY DON'T LOOK AS SLEEK AS OTHER MODELS AND THERE'S NO REAL ADVANTAGE AND BECAUSE IT IMPACTS ON OTHER ON THE MATERIALS AND THE PRICE IT'S NOT GREAT UM YEAH TH THERE WAS A SPECIALIST TYPE OF REMOTE THAT WE COULD THINK ABOUT UM THERE WAS CHILDREN'S REMOTE WHERE UM THEY JUST HAD A VERY LIMITED RANGE OF BUTTONS AND THEY WERE B UH BRIGHT AND COLOURFUL AND UM YOU YOU COULD PROGRAM THEM SO THAT THEY COULD ONLY LOOK AT CERTAIN CHANNELS 'KAY UM BUT I DON'T KNOW IF THAT'S REALLY IN OUR FIELD BUT THAT'S SOMETHING THAT'S OUT THERE WAS IT WAS IT SPECIFIED THAT WE WENT FOR THE BIGGEST WELL WE'RE TO GO FOR THE INTERNATIONAL MARKET RATHER THAN A LOCAL MARKET BUT THAT THAT WOULDN'T NECESSARILY PRECLUDE THE ONE THING THAT YOU CAN OFTEN DO WITH PRODUCTS IS YOU CAN UH MAKE SMALL MODIFICATIONS SO YOU HAVE YOUR BASIC MODEL WHICH YOU WOULD SELL AT WHATEVER AND THEN YOU COULD HAVE ADDITIONAL FEATURES IN YOU KNOW LIKE A YOU'D HAVE MODEL ONE MODEL TWO AND MODEL THREE AND THEREFORE YOU CAN SUB DIVIDE YOUR MARKET UP BUT THAT'S REALLY WHERE YOUR FIELD IS ANYWAY YOU COULD ADD ON FOR AN EXTRA PACKAGE