SO DECIDE WE'VE LOST A LITTLE BIT ON THE FASHION AND LOST A BIT ON THE FANCY KINDA SIDE OF IT BUT GENERALLY SPEAKING WE'VE KEPT THE OTHER ATTRIBUTES TO THE YEAH SO YOU'D MAYBE PUT FASH FAN UH FASHION AT THREE RATHER THAN TWO AND SPECIALLY IT DEFINITELY COULD FITS THE THE REAL PRODUCT WHAT WAS THE WHAT'S THE COMPANY NAME REAL REACTIONS YEAH I MEAN IT STILL SEEMS DEFINITELY FIT THAT P SO THAT'S LIKE IF THAT'S THE NEW AGE KIND OF UM INNO INNOVATIVE YEAH SO UH YEP I WOULD S LIKE WE GOT A CHERRY ONE MAYBE OTHER ONES COULD BE SOMETHING ELSE SHAPED I DON'T KNOW THAT WOULD BE POSS SEEING AS SEEING AS IT'S CHEAPER TO MAKE THEM A DIFFERENT SEEING AS WE'VE GOT YOU KNOW WE'VE MADE IT A A SPECIAL FORM SO AND THAT WOULD SORT OF MAYBE KEEP US CLOSE ON THE SORT OF THE FASHION TYPE ONE AND IT WOULD SORT OF YOU KNOW KEEP IT QUITE FANCY AS WELL I DON'T KNOW WELL YOU COULD ARGUE YOU MIGHT DO IT ONCE A YEAR YOU WOULD CHANGE BECAUSE AT THE MOMENT YOU'RE MAKING A RED APPLE SO NEXT YEAR YOU COULD MAKE NEXT YEAR'S MODEL THE SAME BUT HAVE IT AS A A YEAH WHATE WHATEVER A LEMON YEAH L A LEMON LEMON OR SOMETHING AND THAT AMOUNT OKAY SO WE'VE WHAT HAVE WE WHAT HAVE WE RID OF WE GOT RID OF THE PLASTIC YEAH WE'VE THE MAIN THING WE'VE CHANGED REALLY IS THE CASING ISN'T IT WE'VE I THINK WE'VE SAVED QUITE A BIT BECAUSE WE'VE JUST GOT THE PUSH BUTTON INTERFACE WHICH IS BY FAR THE CHEAPEST YEAH UM BUT UH I DUNNO AND THAT IS LIKE THE MOST STANDARD TYPE OF BUTTON SO I MEAN WE'VE GOT WE GOT RID OF THE RUBBER CASE BUT WE'VE NOW S WE NOW SORT OF GOT AN EXTRA FORM AND AN EXTRA COLOUR FOR THE BUTTONS SO MAYBE IN TERMS OF SORT OF FANCINESS AND FASHIONABILITY WE'RE PRETTY MUCH THE SAME MAYBE SO I MEAN WE COULD MAYBE PUT TWO AGAIN ON THEM AND EVERYTHING ELSE HAS STAYED PRETTY MUCH THE SAME SO YEAH PLUS IF ANYTHING THAT IS SPECIAL FORMS MAKES IT SLIGHTLY EASIER TO YEAH AND WHAT ABOUT THE SORT OF INNOVATION UM WELL WE'VE STILL GOT THE KINETIC ENERGY UM AND THE SPEECH FEATURE YEAH THE SPEECH FEATURE AND THEN THE CORPORATE IDENTITY I THINK WE'VE CUT JUST ABOUT THE SAME WE'VE MAYBE LOST HASN'T IT IT'S HARD TO TELL HOW THE RUBBER THE RUBBER CASING WOULD REALLY AFFECT YEAH WHETHER WHETHER THAT'S CONSIDERED TO BE SORT OF PART OF THE CORPORATE IDENTITY I DON'T KNOW I MEAN IT'S MAYBE NOT I MEAN BUT I THINK MORE THE THE FEATURES OF THE ACTUAL CONTROL WILL BE MORE IMPORTANT THAN MAYBE THAN THE THE ACTUAL AESTHETICS BUT YEAH BUT EITHER WAY I THINK WE'VE MADE IT FAIRLY CLOSE TO WHAT OKAY WELL I MEAN UM APART FROM MAYBE DOING THE WHOLE THING IN THE KINDA LIGHT SHADE OF BLUE LIKE THE CASING MM-HMM BUT THEN WHAT COLOUR WOULD YOU MAKE THE R. S JUST THE THE COMPANY LOGO SO MAYBE THERE'S LIKE A SET DESIGN WHICH WE GET PRINTED OFF OKAY YEAH YEAH YEAH HEY WHAT WHAT WHAT'S THE COMPANY COLOUR DID YOU GET TOLD WHAT THE COMPANY COLOUR IS OR NO I JUST WE GOT THE LOGO OFF THE WEB BROWSER OH RIGHT THERE'S VIRTUALLY N THE WAY THAT YOU FRAME YOU KNOW THE WINDOWS BADGE ON THERE IT REALLY DOESN'T MATTER WHAT COLOUR IT IS SO LONG AS OUR COMPANY'S LOGO IS FRAMED W IN THE SAME WAY AS THAT WITH A LIKE A BLACK OUTLINE FACT THEY'VE GOT BLACK AND WHITE OR BLACK AND SILVER SO BASICALLY EVEN IF YOU HAD A SILVER THE SAME COLOUR OF SILVER ON YOUR DISPLAY BECAUSE YOU'VE GOT EFFECTIVELY A DOUBLE EDGING ON THE UH ON THE LOGO IT MEANS THAT IT SPLITS OFF WHAT YOUR LOGO IS FROM THE FROM THE PRODUCT AND THAT'S ACTUALLY QUITE A SNEAKY WAY OF DOING IT UH-HUH 'CAUSE YOU'VE GOT SORT OF WE'VE GOT POINT TWO TO PLAY WITH IF YOU REALLY WANTED TO YOU COULD PUT IN ANOTHER WELL IN THIS ONE YOU'VE ACTUALLY GOT THREE COLOURS OF BUTTONS WELL WE DECIDED THAT THE BLUE ONES WERE THE UM THE STANDARD COLOUR SO YOU WERE TALKING ABOUT UH UM WE'RE ASSUMING THAT ALL THE BUTTONS ON THE SECOND PANEL THE HIDDEN AWAY PANEL WOULD ALL BE STANDARD YEAH MM-HMM M MAY OR MAY NOT BE THE CASE SHALL WE SAVE THE POINT TWO FOR PROFITABILITY THEN ON THE SECOND PAGE AS IT WERE THAT UH YOU WERE THINKING OF MAYBE HAVING AS A DIFFERENT COLOUR UM I DON'T THINK THEY WOULD REALLY NEED TO BE I THINK IF THEY WERE JUST ALL SMALL ROUND BLUE BUTTONS IT'D BE FINE NEEDS TO BE AN ENTER BUTTON BUT COULD JUST BE THE SAME AS WELL MAYBE FOR THE THE ONE THEY'RE GONNA SEE ALL THE TIME WE MAKE IT LOOK GOOD AND UM FIT THE KIND OF IDEA OF WHAT THEY WANT AND THEN FOR THE MORE FUNCTIONAL BUTTONS WE DON'T WORRY TOO MUCH ABOUT THAT AND JUST HAVE THAT AS LIKE A PLUS IT'S HIDDEN AWAY ANYWAY YOU'RE NOT GONNA SEE IT AT THE START I MEAN IT'S THE SORT OF THING THAT I MEAN YOU WANNA PICK UP THE CONTROLLER AND JUST HIT A BUTTON QUICKLY TO CHANGE THE CHANNEL OR VOLUME SO IF IT'S DEAD OBVIOUS THEN THAT'S FINE BUT IF YOU'RE OPENING THE PANEL AND YOU'RE LOOKING AND YOU'RE TUNING THEN YOU'RE PAYING A BIT MORE ATTENTION SO IT MAY BE SORT OF DIFFERENT COLOUR BUTTONS ISN'T SO IMPORTANT ALRIGHT OKAY YEAH SO YEAH I MEAN SO WE'VE DROPPED THE COST BUT SAME SORT OF FUNCTION THE CRITERIA IT'S ALRIGHT JUST MADE A LOAD OF MONEY SHOULDN'T WE MAYBE LOSE A POINT ON FASHION GO TO A THREE 'CAUSE WE'VE LOST THE OVERALL SPONGY FEEL 'CAUSE IT DOESN'T SEEM RIGHT THAT IT JUST HASN'T CHANGED AT ALL BECAUSE YOU GOT RID OF THE RUBBER WE PUT AN EXTRA AN EXTRA SORT OF FRUIT UM SHAPE ON ONE OF THE BUTTONS LE LEMON SH I THINK WELL WE COULD HAVE LEMON SHAPED ONES WITH THE VOLUME ONES OR SOMETHING OR SOMETHING LIKE THAT YEAH DEFINITELY LEMON SHAPED DID DID YOU HAVE TO HAVE A RUBBER CASE THOUGH FOR RUBBER BUTTONS OR WAS IT THE OTHER WAY AROUND YOU HAD TO HAVE RUBBER BUTTONS IF YOU HAD THE RUBBER CASE SO I THINK WE CAN WE'RE OKAY YEAH SO THAT SO WE'VE SAVED BUT YOU ARE THE DESIGN TEAM THEN WE SAY IT'S FINE SO IT'S ALL GOOD SAVED TWO EUROS ON THAT SO WHAT BIT ARE WE ON TO UM CAN I JUST CHECK IF THAT'S A CHERRY OR AN APPLE DID WE DECIDE AGAINST THE APPLE BECAUSE OF APPLE MAC AND DID WE MAKE IT A CHERRY OFFICIALLY RIGHT RIGHT OKAY JUST IN CASE WE NEED THAT POINT TWO FOR LAWSUITS AND SUCH LIKE OH DRATS I'VE BOTCHED THAT HAVEN'T I