AND THERE'S NOTHING ELSE AS FAR AS I CAN SEE THAT WE WE HAD UH PLANNED TO PUT ON AT THE MOMENT WE'VE JUST GOT THE SIMPLE CHIP WHICH COSTS ONE UM I GUESS THE SAMPLE SENS SAMPLE SPEAKER WOULD BE THE VOICE RECOGNITION THING WHICH PUTS UP TO FOUR WE SHOULD BE SLIGHTLY OVER OUR BUDGET BUT IF WE GATHER SOMETHING ELSE DOWN TO SLIGHTLY LOWER STANDARD AND MAYBE GO WITH THE ONE THE SPECIAL FORM BUTTONS THEN WE COULD HAVE THE SPEECH UM IF WE OKAY THAT GIVES US TWELVE POINT SEVEN SO UH MAYBE IF WE GOT RID OF LIKE THE MAYBE ONE OF THE SPECIAL COLOURS KEPT THEM ALL THE SAME COLOUR THEN WE COULD HAVE THE VOICE RECOGNITION WITHOUT YEAH YEAH UM YOU KNOW HOW YOU TURN THAT ONE TO A ZERO WOULDN'T THE CHIP AND THE SAMPLE SPEAKER BE SEPARATE THINGS SO YOU NEED BOTH OF THEM MAYBE UM WE'D BE GIVING UP ON THE KINETIC UM AND GO FOR BATTERY INSTEAD THAT WOULD GIVE YOU ONE LESS BUT YOU RECKON THAT I I MEAN THE THING IS THAT YOU WANTED TO A APPEAL TO PEOPLE AND NOT HAVE TO REPLACE BATTERIES YEAH YEAH WELL SINCE IT'S THE THROUGH THE WHOLE TECHNOLOGY TYPE THING UM YOU WERE SAYING IN THE MARKET RESEARCH THAT PEOPLE LIKE KIND OF INTERESTING GADGETS IN THEM UM WHETHER THEY WOULD FIGURE THE THE S UH SAMPLE SENOR AND THE SAMPLE SPEAKER VOICE RECOGNITION BE SORT OF A WORTHWHILE THING TO HAVE AND THEN STILL HAVE THE BATTERIES OR WHATEVER THEY WOULD PREFER NOT UH YOU KNOW WHAT I MEAN THE THE PROBLEM WAS THE BATTERY'S RUNNING OUT AND LOSING THE UM LOSING THE REMOTE SO YOU GOTTA DECIDE WHICH OF THOSE IS MORE IMPORTANT TO THEM BUT WHICH DO YOU THINK OR WHICH DO WE THINK IS THE MORE IMPORTANT OF THE OPTIONS IN A SENSE AT THE MOMENT WE'VE GOT A TOTAL WHICH WE NEED TO REDUCE DOWN BY ONE POINT TWO AT LEAST REMEMBER THAT WAS A MINIMUM REQUIREMENT THE OTHER OPTION IF WE'RE PLANNING ON JUST GOING FOR SOMETHING CHEAP AND CHEERFUL WOULD BE TO UM MAKE IT ORIGINALLY WE'RE GONNA MAKE IT A SIMPLE PRODUCT MM-HMM MAKES SENSE RIGHT UM I HAVE A LITTLE THING SO WE'VE ALL GOT A NOTE OF IT'S THIRTEEN POINT SEVEN ISN'T IT WITH EVERYTHING WE WANT ON SORRY DO YOU WANT THAT BACK UP RIGHT DO BUT I DO THINK UH THE V UH VOICE RECOGNITION THING WOULD BE MORE IMPRESSIVE THAN THE FACT THAT IT'S GOT NO BATTERY OKAY BUT REMEMBER THE MAIN THE ONLY REASON WE WERE PLANNING ON HAVING THE VOICE RECOGNITION WAS SO THAT THEY COULD FIND THE REMOTE IF IT GOT LOST MM-HMM MM RIGHT OKAY UM THIS IS ABOUT THE EVALUATION CRITERIA THAT WE USE FOR THE THE PROTOTYPE WE'VE GOT HERE AND SO THE METHOD IS THAT THE DESIGN TEAM MAKES A PROTOTYPE AND WE EVALUATE THE PROTOTYPE AGAINST SOME CRITERIA THAT WE'VE FORMULATED AND THOSE ONES ARE GONNA BE IN RESPONSE TO SORT OF MARKET RESEARCH AND ALSO FINANCE I GUESS AND DO THAT ON A SCALE FROM SAY TRUE BEING ONE AND FALSE BEING SEVEN SO IF IT'S NEITHER TRUE NOR FALSE THEN THAT'S FOUR SO I GOT A SET OF CRITERIA JUST BASED ON THE MARKETING THAT WE NEED TO ADD IN A FINANCIAL ONE AS WELL AT THE END UM SO WE HAVE TO SAY WHETHER IT'S TRUE OR FALSE THAT THE PRODUCT LOOKS AND FEELS FANCY UM THE WHETHER THE PRODUCT DEMONSTRATES TECHNICAL INNOVATION WHETHER IT'S EASY TO USE WHETHER IT'S INCORPORATING SORT OF THE FASHION ELEMENT TO ATTRACT THE BUYER AND WHETHER IT'S A SORT OF RECOGNISABLE REAL REACTION PRODUCT AND I HAVE TO GO UP ONTO THE WHITEBOARD AND DO THIS APPARENTLY SO I'LL GO OVER HERE RIGHT SO THE FIRST ONE IS UM DOES THE PRODUCT LOOK AND FEEL FANCY SO IF WE DO A SORT OF A ONE SO YEAH SO UH UM THEN WE HAVE THE RUBBER KINDA SPONGY FEEL WHICH WAS IN AT THE TIME YEAH YEAH YEAH I'D MAYBE GIVE IT A A TWO OF BUT I THINK WHAT IS ONE FALSE OR IS T ONE TRUE I FORGOT ONE'S TRUE AND OKAY SEVEN'S FAL FOUR IS NEUTRAL OKAY SO YEAH 'CAUSE WE HAVEN'T GOT THE DOUBLE CURVE SO WE CAN'T LIKE SAY IT'S COMPLETELY TRUE BUT IT'S PRETTY CLOSE WE'VE GOT ALMOST EVERYTHING WE CAN OKAY RIGHT I GONNA PUT UNDERNEATH SO I'VE GOT SOME MORE SPACE SO FALSE IS SEVEN TRUE IS ONE AND SO UH SAY ABOUT A TWO FOR FANCY YOU THINK OKAY OKAY WELL D YOU DO AN AVERAGE AT THE END I DON'T KNOW UM WE'VE GOT UH VARIOUS OTHER THINGS YOU COULD HAVE AND WE'RE NOT GOING FOR THESE OPTIONS DOES IT SORT OF LOOK FANCY RATHER THAN FUNCTIONAL SO YEAH I SUPPOSE THAT MIGHT BE IN THE TECHNICAL INNOVATION BIT YEAH SO THAT SO SH SHOULD WE GO FOR A A TWO ON THAT OKAY 'KAY AND I MEAN HOW MUCH DOES THE PRODUCT DEMONSTRATE TECHNICAL INNOVATION DO YOU RECKON AND IF WE HAD EITHER OF THOSE FOR OUR BUDGET THEY BOTH SHOW A REASONABLE AMOUNT OF SPEECH RECOGNITION OKAY SO WHAT ABOUT THE PR THE PROTOTYPE AS IT IS WE'VE GOT WE'VE GOT THE SPEECH RECOGNITION ON IT HAVEN'T WE BUT NOT THE KINETIC NO 'CAUSE YOU CAN'T AFFORD THAT W WE TOOK THAT OUT TOO ALRIGHT SO SO IT DOESN'T IT'S PRETTY THE PROTOTYPE AS IT IS ISN'T SORT OF UM FULFILLING THE NO MAY IS MAYBE ABOUT NEUTRAL PLUS IT IT IT'S GOT SOMETHING BUT IT HASN'T GOT OKAY YEAH WELL WAIT A MINUTE IN THIRTEEN POINT SEVEN WE DO HAVE KINETIC THE PROBLEM IS WE HAVE TO REDUCE DOWN FROM THERE TO GET IT DOWN TO TWELVE POINT FIVE AND ONE WAY OF DOING THAT WOULD BE TO TAKE OUT THE KINETIC SO IT'S VERY MUCH DEPENDANT ON WHAT YOU DO WITH YOUR OPTIONS RIGHT OKAY THEN BECAUSE THAT THE OTHER FUNCTIONS WE'VE GOT IN ARE ARE MORE AT THE THE SPECIAL MATERIAL THE RUBBER WOOD TITANIUM ET CETERA IF YOU GO FOR THAT TH THAT'S AT THE HIGH END 'CAUSE THAT'S POINT SIX WHEREAS DOWN AT UH JUST SPECIAL COLOURS UH IS POINT TWO NOW YOU'RE TRYING TO LOSE ONE POINT TWO SO IT SEEMS TO ME THAT IF YOU'RE GOING FOR THE SAMPLE SENSORS SPEAKER YOU'RE BASICALLY THEN HAVING TO GO FOR THE CHEAPER OPTIONS ON EVERYTHING ELSE MM-HMM OKAY AND AND THE SIMPLE WAY TO DO IT WOULD BE TO HAVE A BATTERY TO HAVE YOUR UH SAMPLE SENSOR SPEAKER AND THEN YOU'RE LOOKING TO UH TAKE OUT UH POINT TWO WHICH WOULD BE COME FROM THE BUTTON SUPPLEMENTS CATEGORY I'M JUST GONNA CHECK EXACTLY WHAT IT SAID IN THE EMAIL FOR UM THE PRODUCT HOW MUCH OF A DIFFERENCE WOULD IT MAKE IF WE MADE THE CASE IN PLASTIC BECAUSE WE DID SAY THAT WE DON'T WANNA FOLLOW THE FASHION TOO MUCH IF THE BUTTONS ARE RUBBER THAT MIGHT BE SPONGY ENOUGH AND THEN IT STAND THE TEST OF TIME BETTER OKAY BUT I