OKAY GOOD AFTERNOON HOPE YOU HAVE GOOD LUNCH YEAH WE HAD FALAFEL OH NICE AND YOU UH YES I HAD SOMETHING SIMILAR BUT NON VEGETARIAN OKAY SO TODAY IS UM OUR THIRD MEETING IT WILL BE ABOUT THE CONCEPTUAL DESIGN UH IF I COME BACK TO UH THE MINUTES OF THE LAST MEETINGS UM WE DECIDED NOT TO GO FOR SPEECH RECOGNITION TECHNOLOGIES BECAUSE OF SOME REASONS AND WE ARE NOT DECIDED ABOUT U THE USE OF L. C. D. SCREEN ON ON THE REMOTE CONTROL BECAUSE OF COSTS SO MAYBE WE COU WI WILL BE ABLE TO CLARIFY THIS THIS QUESTION TO TODAY UH AT THE END OF THE MEETING WE SHOULD TAKE DECISION ON THAT POINT SO I HOPE UH THAT YOUR RESPECTIVE PR PRESENTATIONS UH WILL HELP US SO EACH OF YOU HAVE SOME PRESENTATIO PRESENTATION TO PERFORM UM WHO STARTS OKAY SO MARKETING SO YOU ARE YOU SAVED YOUR Y YOUR PRESENTATION SOMEWHERE YEP SO YOU'RE FOUR FOUR YEAH WHICH IS TREND WATCH OKAY MR MARKETING EXPERTS YEAH THAT'S ME UH WELL I INVESTIGATE THE PREFERENCE MORE D I INVESTIGATE DEEPER THE PREFERENCE OF THE USERS UH SO THE THE CURRENT INVESTIGATION TH UH TH UH SORRY THE CURRENT THE N CURRENT TRENDS YEAH YEAH OKAY OKAY WELL WHA WHAT I FOUND UM CAN YOU NEXT SLIDE YEAH THANK YOU WHAT I FOUND IN ORDER OF IMPORTANCE FROM LESS TO MORE IMPORTANT IS THAT PEOPLE WANT AN EASY TO USE DEVICE AFTER THEY THEY WANT SOMETHING NEW TECHNOLOGIC TECHNOLOGICALLY SPEAKING BUT THE MOST WHAT THEY WHAT THEY FIND MORE MORE INTERESTING MORE OR MORE IMPORTANT IT'S UH A FANCY LOOK AND FEEL INSTEAD OF UH INSTEAD OF THE CURRENT THE CURRENT TREND WHICH WAS F THE FUNCTIONAL LOOK AND FEEL SO NOW MORE MORE COOL ASPECT MA MORE A COOLER ASPECT UH RATHER THAN A DEVICE WITH MANY FUNCTIONS AND MANY BUTTONS WITH INSTEAD OF I INSTEAD OF HA OF A DEVICE WHICH CAN DO MANY THINGS A DEVICE WHICH IS PLEASANT TO TO WATCH TO SEE OKAY UH ALSO WELL IN IN EURO IN IN PARIS AND AND MILAN THE IN PARIS AND IN PARIS AND MILAN THE THE CURRENT TREND OF UH OF CLOTHES FURNITURE AND ALL THIS ALL THIS FASHION IT'S IT'S FRUIT AND THE THE THE THEME IS FRUIT AND VEGETABLES MM AND ALSO IN THE IN THE U. S. A. THE THE CURRENT THE MOR THE MOST POPULAR FEELING IT'S IT'S A SPONGY SPONGY MEANS EPONGE MM-HMM SO MAYBE WE SHOULD WE SHOULD THINK IN IN THIS DIRECTION SO WHAT YOU MEAN CLOTHE NO I MISSED THAT ONE OH THEY'RE OKAY SO THEY'RE NOT LIKE DRESSED AS A CARROT THEY JUST HAVE LIKE PICTURES OF FRUIT ON OKAY SO WE'RE NOT GONNA HAVE A REMOTE CONTROL IN THE SHAPE OF OF A BANANA JUST MAYBE VEGETABLE TEXTURES AND ALL THIS KIND DRAWINGS OF BANANAS UH YEAH YEAH BUT WHAT'S YOUR SUGGESTION HOW WE CAN HAVE SOME SHAPE LIKE THAT ON THE REMOTE UH NO NO IT'S NOT IT'S SO WHICH FRUIT ARE YOU THINKING OF UM I HA I HAVEN'T THOUGHT OF ANY PARTICULAR FRUIT BUT THE GENERAL ASPECT OF THE OF THE REMOTE CONTROL MAY MAY COULD REMIND SOME KIND OF VEGETABLE SOME KIND OF INSTEAD OF VEGETABLE SOME NATUR MM UH NATURAL OBJECT OR SOMETHING BUT YEAH IT IT DEPENDS ON THE OH SO YOU WANT THE REMOTE CONTROL TO BE THE SHAPE OF A FRUIT OR YOU WANT JUST SOME KIND OF LIKE FRUIT LOGO ON THE NO NOT N NOT NOT TOO MUCH FOCUS NOT TOO MUCH FOCU NOT N NOT TOO S NOT TOO SIMILAR TO A FRUIT BECAUSE NEXT YEAR THE TEN THE TREND THE TREND WILL BE DIFFERENT SO WE SHOULDN'T BE AT RE REALLY ATTACHED TO TO THE TREND BUT FOR INSTANCE YEAH AFRICAN OR AS AN ELEPHANT THAT WE CAN DISCUSS AFTERWARDS IF UH THAT WOULD REALLY APPEAL TO EVERYONE THOUGH MAYBE JUST TO FASHION GURUS LIKE MAYBE JUST LIKE A LITTLE BIT N A LITTLE FRUIT PICTURE SOMEWHERE IN THE CORNER BUT I DON'T KNOW ABOUT UH I DUNNO HOW ERGONOMIC A AN ORANGE IS I THINK IN MY OPINION WE SHOULD FOCUS ON ON YOUNG PEOPLE BECAUSE THEY ARE MORE OPEN TO NEW DEVI NEW DEVICES AND ALSO YEAH ACCORDING TO THE MARKETING REPORT NINETY P NINETY FIVE PERCENT OF YOUNG PEOPLE WAS WAS WAS ABLE TO TO BUY A A N A COOLER REMOTE CONTROL BUT IS IT UH IS FRUIT COOL WHAT THAT'S A QUESTION WHAT IS FRUIT COOL YEAH UH IS THE NEW TREND OF THE WELL I GUESS YOU KNOW APPLE HAS THE IPOD SO IMAGI JUST 'CAUSE THEY HAVE AN APPLE ON THEIR ON THEIR PRODUCT DOESN'T MEAN FRUIT IS COOL NO I THINK WE WE SHOULD THINK ABOUT A A SHAPE WITH IT A DEVICE WITH A SHAPE OF SOME OKAY BUT IT HAS TO BE EASY TO UH TO USE THOUGH AND TO HOLD YOU KNOW YOU DON'T WANNA PEAR OR A WATERMELON DON DON'T YOU THINK WE CAN FIND UH THE SHAPE OF A FRUIT WHICH IS HANDY TO USE BANANA MM-HMM I DUNNO MAYBE TOO GREEN SO BUT I MEAN YOU ALSO HAVE TO YOU HAVE TO ALSO HAVE FIT R ALL THE BUTTONS AND YOU KNOW IT'S IT YEAH THE THING IS YOU HAVE T NORMALLY WITH UM WITH BUTTONS THEY HAVE TO BE AT SOME POINT ATTACHED TO A CIRCUIT BOARD SO IF YOU'RE GONNA HAVE THINGS LIKE ON A CYLINDRICAL KIND OF DEVICE IT MAY BE DIFFICULT TO KIND OF TO BUILD I DON'T TH IT WILL BE ROLLING A LOT OKAY YEAH AND YOU YOU YOU WILL NOT HAVE PLA ENOUGH A LOT OF PLACE TO PUT A L. C. D. ON A BANANA ALSO YEAH UH DO YOU WANT A AN L. C. D. WITH TWENTY FIVE EUROS I THINK WELL ACCORDING TO THE TO THE REPORT PEOPLE ARE MORE INTERESTED IN IN A FA FANCY LOOK AND FEEL AND IN A TECHNOLOGICAL INNO IN INNOVATION SO I WILL GIVE MORE IMPORTANCE TO THE LOOK AND FEEL THAN RATHER THAN THE SO YOU YOU YOU SUGGEST TO GO F YOU NEED MORE THINGS IT'S NOT JUST BUYING A NEW CONTROL RE REMOTE YOU NEED BUYING CONTROL REMOTE BUYING UH S SO YOU'RE SIMPLY YOU'RE SIMPLY LOOKING S TO A REMOTE CONTROL THAT LOOKS LIKE A BANANA WITH FEW BUTTONS WITH ONLY A FEW BUTTONS OKAY GOOD SO MAYBE YOU CAN GO AHEAD YEAH NO IT'S WHAT I ALREADY SAID OKAY THANKS UM OKAY I'LL GIVE THE FLOOR SO YOU ARE USER INTERFACE GUY OKAY SO YOU'RE THREE YEAH AND IT'S THIS ONE YEP GO FOR IT OKAY SO S NEXT UH SLIDE OKAY SO I RECEIVED AN EMAIL UM AROUND LUNCHTIME LETTING ME KNOW THAT THE BRILLIANT MINDS AT OUR TECHNOLOGY DIVISION HAD DEVELOPED AN INTEGRATED PROGRAMMABLE SAMPLE SENSOR SAMPLE SPEAKER UNIT UM WHICH IS A WAY FOR YOU TO HAVE A CONVERSATION WITH YOUR COFFEE MACHINE AND OR REMOTE CONTROL IT'S NO WHAT IT IS IT'S IT'S VERY