AND THEN AT THE END THERE ARE VIBRANT NATURAL COLOURS UM THAT'S THE WAY I INTERPRETED IT ANYWAY SOFTNESS IN MATERIALS SHAPE AND FUNCTION AND SO I'VE WRITTEN AT WRITTEN AT THE BOTTOM TO GIVE US SORT OF A CONTEXT OF DISCUSSION MAC IPODS SOMETHING WHICH IS I'D HAVE TO SAY VERY HIGH TECH TEN GIGABYTES WHATEVER BUT WHEN YOU HOLD IT IN YOUR HAND THERE'S LIKE NO BUTTONS YOU KNOW WHAT A MAC IPOD IS I'M THINKING HOWEVER MAC IPOD IS SORT OF LAST YEAR'S BECAUSE IT'S VERY HARD AND SORT OF GLASSY AND GLOSSY SO I'M THINKING IF WE IMAGINE THAT WE'RE TAKING SOME OF THE FEATURES OF A MAC IPOD AND WE'RE THEN MAKING IT S MORE OF LIKE A MORE OF LIKE A COMFORTABLE TYPE OF OR MORE OF LIKE A MAYBE MORE VIBRANT TO FRIENDLY THING TO HAVE UM AND THEN SO THIS IS W WITH ALL THAT INFORMATION WHAT I'M WHAT I'M SUGGESTING IN THIS SLIDE HERE IS THAT WE WE TAKE THESE IDEAS AND AS WE GET INTO MORE THE MORE UM TECHNI LIKE SORT OF PRODUCTION SIDE OF THINGS THAT WE THINK ABOUT SHAPE MATERIALS AND THEMES OR SERIES THAT GO THROUGHOUT SORT OF LIKE A I DUNNO LIKE UM WE THINK OF SOME KIND OF A THIN THEME THAT UNIFIES IT ALL THAT WE AGREE ON UH SORTA LIKE A MARKETING IDENTITY UM DOES THAT MAKE SENSE YEAH SO SO LIKE I THREW OUT A FEW IDEAS THERE JUST TO KINDA GET US THINKING ALONG THOSE LINES LIKE LEMON LIME I DUNNO GREEN COLOURS PE WHATEVER IT'S JUST AN IDEA 'CAUSE I'M THINKING THAT SOME OF THESE IDEAS WILL SEEM QUITE COHERENT IF WE USE THEM IN TERMS OF THEIR WHAT PEOPLE ASSOCIATE THIS THEM WITH IN TERMS OF TEXTURE SHAPE COLOURS THINGS LIKE THAT MM 'KAY GREAT YOU KNOW SOMETHING WHICH IS LIKE YOU SEE A LOT IN IN OTHER AREAS LIKE I SEE LOTS OF WEBSITES AND THINGS THAT SEEM TO ASSOCIATE WITH LIKE LEMON AND LIME AND OKAY YEAH I'M THINKING MAYBE WE COULD INCORPORATE SOME OF THESE FEATURES INTO A FAIRLY UM INTO SOMETHING WHICH IS WHICH SEEMS TO HAVE SOMETHING TO IT WHICH IS ALMOST GIMMICKY BECAUSE LIKE UM LIKE SOMETHING TO DO WITH LIKE LIGHTING WITHIN IT LIKE YOU KNOW JUST WITHIN THE SIMPLE SENSE WHEN YOU PICK UP A PHONE AND TOUCH A BUTTON IT UH LIGHTS UP Q USUALLY THE BUTTONS LIGHT UP HOW CAN WE BUILD ON THAT MAYBE LIKE IT COULD LIGHT UP IN DIFFERENT COLOURS OR SOMETHING OR OR PEOPLE COULD BUY THE BUY THE CONTROL AND THEN IT COMES WITH DIFFERENT LIKE COVERS OR SOMETHING SO ANYWAY THOSE ARE THAT'S ALL I HAVE BUT UH HOPEFULLY WE CAN WE CAN REVISIT THOSE IDEAS WHEN WE GET INTO OKAY GREAT UM THANK YOU FOR THAT UH CRAIG DO YOU WANNA UH PLUG YOURS IN THEN IS IT WORKING MM NOT QUITE IT'S PROBABLY NOT SENDING YEAH OH SOMETHING COMING NOW YEAH THERE WE GO AND SO THINK OF THIS CONCEPT UM TO RESEARCH IT I'VE UM HAD A LOOK ON THE THE HOMEPAGE AGAIN IT'S PROVIDED ME WITH MORE EXAMPLES OF UM PREVIOUSLY EXISTING C REMOTE CONTROLS UM THERE'S A WEE BIT OF DISCUSSION ABOUT THE OTHER EXISTING ONES THERE UM SO I'VE TAKEN THE UM SUGGESTIONS FROM THEM AND TRIED TO INCORPORATE THEM INTO THIS UM SO THEN THIS WE'RE LOOKING FOR UM SUGGESTIONS ON SIZE TH UM SIZE OF CONTROL AND THE BUTTONS UM THE SHAPE OF THE CONTROL AND WHEREABOUT THE BUTTONS SHOULD BE LOCATED ON THE CONTROL MM UM WHAT I FOUND FROM THE RESEARCH IS THAT MOST THE CURRENT CONTROLS ARE JUST BASICALLY BIG BRICKS WITH LOADS OF BUTTONS ALL OVER THEM UM THEY'RE NOT VERY ATTRACTIVE TO LOOK AT AND THEY'RE NOT VERY COMFORTABLE TO HOLD THEY'RE I JUST HOLD 'EM LIKE BIG BRICKS AND THEY'RE VERY EASILY LOST UM THEY TEND TO BE VERY DARK COLOURS SO IF THERE ARE SHADOWY PLACES DOWN THE SIDE OF COUCHES YOU CAN'T REALLY SEE THEM UM THE THE CONTROLS THEMSELVES TEND TO USE A VERY INCONSISTENT COLOUR SCHEME UM FOR INSTANCE THE STAND BY BUTTON ISN'T ALWAYS RED UH IT REALLY SHOULD BE IT'S UH SOMETHING THE USER THEN UH IDENTIFY WITH THIS IS A RED SWITCH OFF THAT'S HOW IT SHOULD BE UM I'M NOT SURE IF THERE'S ANY OTHER EXAMPLES OF THAT BUT SOMETHING TO LOOK OUT FOR UM THERE'S A PROBLEM THAT I'VE I'VE GOT COUPLE OF PREFERENCES FOR THE THE END CONTROL UM I GET 'EM WITH THE THE RED COLOUR BUTTON FOR STAND BY AND S THE OTHER EXAMPLES OF THAT UM THE BUTTONS SHOULD BE LARGE THEY SHOULDN'T BE TINY LITTLE THINGS LIKE YOU GET ON SOME MOBILE PHONES THEY SHOULD BE EASY TO PRESS VERY COMFORTABLE UM ONE OF THE EXAMPLES GIVEN ON THE HOMEPAGE WAS UM THERE'S AN UP AND DOWN VOLUME BUTTON BUT BOTH OF THEM HAVE A V. ON THEM MM-HMM UM SHOULD AVOID S THINGS LIKE THAT UM IF THE THE CORPORATE COLOUR SCHEME ALLOWS IT WE SHOULD HAVE A VERY BRIGHT COLOUR SO THAT IT CAN BE EASILY IDENTIFIED ANYWHERE OKAY YEAH OKAY DO WE HAVE A CORPORATE COLOUR SCHEME I DIDN'T KNOW OKAY AND THE PLAY DOH 'S YELLOW OKAY UM ANY EXTRA FEATURES WE ADD BEYOND THE BASIC ONES SHOULD BE M HIDDEN THEY SHOULDN'T BE ON THE UM SHOULDN'T BE VISIBLE WITHOUT SOMETHING BE OPENED OR SOME SORT OF SPECIAL EXTRA EFFORT UM IF WE DID DECIDE TO GO FOR VOICE ACTIVATION THERE SH SHOULD ALWAYS BE A BUTTON AS ALTERNATIVE POSSIBLY HIDDEN IN THE THE OPENED UP SECTION UM MAKING THAT SOMETHING IS WRONG WITH IT OR WITH SOMEBODY'S VOICE MAYBE THEY GOT A COLD OR UM WE SHOULD DEFINITELY AVOID THE BIG SQUARE BLOCK LOOK THAT'S JUST WRONG MM-HMM AND UM WE GOT AN EMAIL UH FROM I THINK IT'S THE THE RESEARCH DEPARTMENT AND THEY'VE SAID TH THE VOICE CONTROL UM CAN NOW TALK BACK IF YOU ASK IT A QUESTION SO IT SH IT COULD BE GOOD TO HAVE THEM UM CONFIRM ANY ACTION YOU TAKE AYE THAT'S A GOOD IDEA YEAH RIGHT AND THESE ARE PROBLEMS I'VE HAD WITH IT UM I DON'T KNOW WHERE THE SLOGAN SHOULD GO OR REALLY WHAT THE SLOGAN IS I THINK IT'S UM FASHION INTO ELECTRONICS AND WE DON'T KNOW HOW FLEXIBLE THE COLOUR SCHEME IS I MEAN YOU SAY YOU WANTED THE THE CORPORATE COLOURS BUT THEY DON'T SAY YOU KNOW IF WE CAN USE ANY OTHER COLOURS AT ALL OR MM THAT'S IT OKAY GREAT LOTS OF GOOD INFORMATION THERE YEAH THAT THAT WAS VERY GOOD AND UH NOW WITH DAVID I THINK I'M COOL IT'S A SHAME THE CABLE WASN'T JUST IN THE MIDDLE OF THE TABLE HUH JUST UM OOPS DO Y DO YOU WANNA SIT IN THE THE LINE OF SIGHT OF THIS UM LET ME JUST GET THIS GOING FIRST AH THERE IT IS IT TAKES A SECOND DOESN'T IT 'KAY THAT SHOULD BE IT OKAY UM I GUESS THE SAME THING AGAIN I STARTED WITH SOMETHING VERY BASIC