UM WE ARE SO THE MEETING WILL HAVE ABOUT THE SAME FORMAT AS THE LAST TIME SO SWITCHING OVER I'VE JUST LEFT UH MY FIRST TWO SCREENS UM I HAVE MAILED YOU THE MINUTES OF THE LAST MEETING UH JUST TO SAVE TIME UM AND IS THERE ANY QUESTIONS YOU HAVE THAT ARISED FROM LAST MEETING THAT ARE PARTICULARLY BOTHERING YOU MM UM NO I DON'T THINK SO OKAY COOL THEN WE SHALL START WITH A PRESENTATION FROM RAJ YEAH HI ME RAJ AGAIN UH IN THIS MEETING I I'M GOING TO DISCUSS ABOUT THE TREND WATCHING UH HOW THESE TRENDS IS GOING TO AFFECT OUR MARKET POTENTIAL AND HOW IMPORTANT IS THIS SO WE HAVE TO LOOK ON THIS FIRST OF ALL METHODOLOGY THE MET METHODOLOGY TO FIND OUT THE TREND WAS INCL UH WAS DONE IN A WAY WE HAVE DONE A REC NOT ONLY A RECENT REMOTE CONTROL MARKET SURVEY BUT WE ALSO CONSIDERED THE LATEST FRE FASHION TRENDS OF THE MARKET BECAUSE WE THINK THAT THIS IS ALSO A FACTOR WHICH WILL AFFECT OUR SALES AND PROFIT SO WHAT ARE OUR FINDINGS IN OUR UH IN OUR FINDINGS WE HAVE SEEN THAT WHEN WE DID OUR REMOTE CONTROL MARKET SURVEY WE FOUND THAT UH PEOPLE L UH PEOPLE DO HAVE PREFERENCE FOR THO FANCY MOBI UH F REMOTE CONTROLS WHICH LOOK AND FEEL VERY GOOD RATHER THAN HAVING A FUNCTIONAL LOOK AND FEEL UH GOOD SO THIS SH THIS CLEARLY INDICATES THEIR PREFERENCE FOR THE DESIGN THEIR OUTLOOK OF THE REMOTE CONTROLS SO WE SHOULD TAKE INTO UH WE SHOULD CONSIDER THIS FACTOR AS THE MOST IMPORTANT FACTOR BECAUSE THIS FACTOR IS TWICE AS IMPORTANT THE SECOND FACTOR WHICH IS FURTHER TI TWICE THE AS IMPORTANT AS THE SEC AS UH THE THIRD FACTOR SO THIS FACTOR BECOMES THE MOST IMPORTANT FACTOR IN OUR SURV UH UH IN OUR MARK UH MEANS IN TAKE IN DESIGNING OUR REM UH REMOTE CONTROLS THE LAST ONE IS THE MOST IMPORTANT ONE IS IT OH SORRY OKAY THE FANCY DESIGN UH RATHER THAN JUST HAVING A FUNCTIONAL LOOK AND FEEL GOOD IT SHOULD HAVE A FANCY LOOK AND FOO FEEL GOOD THE SECOND MOST IMPORTANT ASPECT IS THAT REMOTE CONTROL SHOULD BE A TECHNOLOGICALLY UH INNOVATIVE WE MUST HAVE SOME TECHNOLOGICAL ADVANCEMENT IN THE REMOTE CONTROL THA RATHER THAN JUST PUTTING IT AS IT IS AS THE OTHER REMO UH REMOTE CONTROLS ARE SO IT UH SHOULD BE TECHNOLOGICALLY INNOVATIVE LIKE GLOW IN THE DARK OR SPEECH RECOGNITION SOMETHING LIKE THAT SO THAT INDICATES OUR TECHNOLOGICAL ADVANCEMENT AND THE THIRD MOST IMPORTANT ASPECT IN THE TA TO TAKE INTO CONSIDERATION IS THAT IT SHOULD BE EASY TO USE LIKE IT SHOULDN'T BE TOO MUCH CO COMPLICATED THERE SHOULDN'T BE TOO MANY BUTTONS ON THIS MOBI UH REMOTE CONTROL IT SHOULDN'T BE TOO COMPLICATED UH LIKE THIS WAY AND IT SHOULD BE UH AND CUSTOMERS SHOULD BE PROVIDED WITH MANUALS THAT IS EASY TO UNDERSTAND IN THEIR LOCAL LANGUAGE SOMETHING SO THAT THEY COULD KNOW HOW TO USE THESE REMOTE CONTROLS WHEN WE DID UH F FASHIONS UH RECENT FASHION UH OUR RECENT FASHION UPDATE SHOWS THAT SORRY I WAS JUST READING FRUIT AND VEGETABLES HARD TO KNOW HOW WE ARE GOING TO INCORPORATE THAT BECAUSE THE G WORLD IS NOW CHANGING IT'S TREND TOWARDS ORGANIC BECOMING MORE AND MORE ORGANIC BECOMING YEAH SO YEAH SO SOMETHING LIKE THAT WE WE SHOULD DO OKAY AND PEOPLE UH THE F FEEL OF THE MATERIAL IS EXPECTED TO BE SPONGY RATHER THAN JUST HAVING A PLASTIC LOOK HARD LOOK YEAH YEAH SO SO THAT THEY COULD PLAY WITH IT WHILE HANDI UH WHILE HANDLING IT SO THAT SHOULD ALSO BE TAKEN INTO CONSIDERATION SO THESE ARE MY VIEWS SO YOU CAN DO YOU THINK LIKE RUBBER WOULD BE GOOD OR DOES IT REALLY WANT TO BE LIKE GEL KIND OF STUFF OKAY QUITE DISPOSABLE OKAY OH OKAY UH-HUH OKAY FASHION COOL SO THAT'S ALL MM A REMOTE CONTROL YEAH AND WERE THERE ANY FACTORS THAT WEREN'T IMPORTANT IN THE SURVEY THAT THEY SAID WE DON'T WANT S UH WE DIDN'T FIND OUT ANY SUCH POINT UH YES THERE COULD BE BUT WE COULDN'T FIND OUT ANY SO MM MM MM MM MM F. WHAT IS IT UM FUNCTION F. EIGHT YEAH HMM OKAY YEAH NO SIGNAL IS THAT NO IT'S GOT IT'S GOT IT EXCUSE ME UH YEAH UM OKAY SO THE INTERFACE CONCEPT UM YEAH THE INTERFACE SPECIFICATION WHAT PEOPLE UM HOW THEY INTERACT WITH IT BASICALLY I THINK UM SO THE METHOD WE LOOKED AT EXISTING DESIGNS WHAT ARE THE WHAT'S GOOD ABOUT THEM WHAT'S BAD ABOUT THEM UM I LOOKED AT THEIR FLAWS SO WE'RE GOING TO LOOK AT THEIR FLAWS EVERYTHING UM AND WHAT THE SURVEY TOLD US AND WHAT WE THINK WOULD BE GOOD SO A BIT OF IMAGINATION UH THE FINDINGS I'VE GOT SOME PICTURES TO SHOW YOU AS WELL YEAH OKAY SO MOST REMOTE CONTROLS USE GRAPHICAL INTERFACE WHERE YOU UM HAVE GOT S BUTTONS AND YOU POINT IT RATHER THAN HAVING THE OUTPUT AS A A STREAM OF TEXT OR SOMETHING UM AND WE ALSO FOUND THAT THERE'S INCONSISTENT LAYOUT WHICH MAKES IT CONFUSING SO I THINK FOR OUR REMOTE CONTROL THERE IS SOME INCONSISTENCY ALREADY IN EC EXISTING IN BETWEEN REMOTE CONTROLS BUT I THINK STANDARD KIND OF UM SHAPE AND UH PLAY AND THOSE KIND OF BUT BUTTONS LIKE THE THE TOP RIGHT FOR ON AND OFF OR SOMETHING I THINK PEOPLE FIND THAT THEN IT'S EASY TO USE AND WE'VE GOT SOME PICTURES OF SOME UH NEW REMOTE CONTROLS TO SHOW YOU DO I PRESS ESCAPE F. FIVE OR JUST ESCAPE OKAY UM OH I STILL HAVEN'T GOT MY GLASSES ON YEAH OKAY SO THESE ARE THE SOME OF THE PICTURES OF EXISTING ONES I'LL JUST WALK YOU THROUGH THEM THIS ONE IS A VOICE RECOGNITION AND THAT'S THE KIND OF IDEA WE'RE GOING FOR THERE'S UM AN L. C. D. THING WHICH WE THOUGHT COULD I THOUGHT COULD GET A BIT CONFUSING AND A BIT EXPENSIVE AS WELL FOR US THIS ONE IS GOT A KIND OF SCROLL LIKE A MOUSE WHICH YEAH UM AND BUT I'M NOT EXACTLY SURE HOW YOU'D USE THAT LIKE WOULD THE COMPUTER COME IF I S IF I'M THINKING OF THE RIGHT ONE I'VE GOT THE SAME THING IN FRONT OF MY MONITOR YOU SCROLL IT AND THE WHEN YOU REACH THE SORT OF UM MENU ITEM THAT YOU REQUIRE YOU PRESS THE MIDDLE OF THE SCROLL RIGHT OKAY BUT THE ONE BELOW THAT HAS GOT LIKE A LITTLE SCROLL FUNCTION ON THE SIDE BUT I PRESUME THAT THE FUNCTIONS MUST COME UP ON THE T. V. SCREEN YEAH PRESUMABLY SO THESE ARE JUST A FEW IDEAS AGAIN THAT'S JUST QUITE BORING SHAPE GREY LOOKS QUITE SPACE AGEY BUT TOO MANY BUTTONS I THINK ON THAT ONE YEAH IT DOES LOOK KIND OF DANGEROUS HMM IT'S W IT'S GOT THE PROGRAMMABILITY FUNCTION THAT WE TALKED ABOUT YOU CAN PUT IT IN THERE IT'S FOR YOUR KIDS AND IT'S QUITE AN ORGANIC SHAPE AND THE LITTLE CIRCLE AROUND THERE IS PRETTY COOL