SO WE ARE TARGETING A SEGMENT WHICH IS WHICH IS JUST VERY TRENDY KIND OF THING THEY THEY DON'T CARE ABOUT THE BUTTONS ANY MORE OKAY BECAUSE HAVE YOU THOUGHT ABOUT CONFIGURATION AND ALL THIS KIND OF UH STUFF IT'S ALL AUTOMATIC IT'S ALL AUTOMATIC OKAY OKAY YEAH IT'S FINE W WE ARE LIVING IN A WONDERFUL WORLD OKAY SO SO WE HAVE TO GO THROUGH NOW EVALUATIONS YEAH SO YOUR SLIDES ARE READY UH YOU'RE FOUR I THINK SO THIS IS ONE WHICH ONE IS THIS ONE YEAH OKAY I I CONST I CONSTRUCTED A A LIST OF CRITERIA BASED ON THE ON THE GENERAL USER REQUIREMENTS AND EACH CRITERIA IS WILL BE EVALUATED IT'S UH LOGICAL CRITERIA SO WE MUST USERS MUST SAY I IF IT'S TRUE OR IS OR IF IT'S FALSE IN A IN A SCALE RANGING FROM ZERO TO SEVEN WHY THIS STRANGE FACTOR OF SEVEN BECAUSE I I'M SORRY SORRY USUALLY I HAVE SEEN THAT SCALES ARE FROM ONE TO TEN IT'S FROM FROM ONE TO SEVEN SORRY BECAUSE IT SHOULD BE AN EVEN IT SHOULD BE AN EVEN UH SCALE AND FIVE IS TOO SHORT AND NINE IS TOO LONG OKAY I'M A I I'M SORRY YEAH YEAH OKAY OKAY I'M UM ANSWERING YOUR QUESTION OKAY AND THAT'S THE CRITERIA I I FOUND MORE USEFUL I THINK I SH I I COULD WRITE THE CRITERIA IN THE ON THE WHITEBOARD AND WE ALL FOUR COULD RANGE OKAY YEAH YEAH YEAH OKAY SO YOU CAN SAY FANCY HANDY HANDY OKAY LET'S LET'S EVALUATE IF IT'S FANCY OR YEAH IT'S FANCY ACCORDING TO ME SEVEN BUT SEVEN SEVEN BY ME SIX OKAY SO YOU CAN ADD SEVEN PLUS SIX PLUS SEVEN PLUS NO WAIT WHAT DO YOU SAY SEVEN FIVE OKAY SIX POINT FIVE HANDY AGAIN I'LL GIVE SEVEN SEVEN SIX YEP 'CAUSE OF THE SCROLL WHEELS BUT MAYBE LOSES THE POINT FOR NOT HAVING YOU KNOW THE EXTRA BUTTONS WHEN YOU REALL IF YOU DO NEED THEM FOR SOME REASON BUT YOU KNOW YOU CAN ALWAYS USE YOUR OTHER REMOTE SO SEVEN SEVEN SIX YEAH SIX SIX POINT FIVE FUNCTIONAL I'LL GIVE FIVE FOUR WELL IT DEPENDS WHEN YOU SAY FUNCTIONAL DO YOU MEAN IT DOES WHAT WE WANT IT TO DO OR D DOES WHAT IT DOES YOU KNOW CAN IT MAKE YOU COFFEE UH FOR A REMOTE CONTROL DOES HE HAVE ALL THE YEAH THAT'S RIGHT THAT'S RIGHT THE STANDARDS WHAT IS AVAILABLE IN THE MARKET OFF THE SHELF I HAVE TO SAY FOUR ACTUALLY I DON'T KNOW WHAT ARE THE R THE REAL SPECIFICATION OF A OF A UNIVERSAL REMOTE CONTRO WE YEAH WELL ALL T. V. S BUT ONLY T. ONLY T. V. S I GUESS SO S UH FOUR FIVE FIVE FOUR FOUR SO FOUR POINT TWO FOUR OKAY COOL COOL DEVICE THERE I'LL GIVE IT SEVEN IT MEANS COOL FEATURES LIKE NEW FEATURES ACTUALLY WHICH AND THEN THE SCROLL BUTTONS ARE AGAIN COOL FEATURES WE DON'T HAVE L. C. D. FOR IT BUT THAT WE DECIDED WE DON'T WANT TO HAVE SEVEN I WOULD SAY FIVE MM-HMM SEVEN PLUS SIX I SAY I SAID SEVEN SO IT'S SIX YEAH 'CAUSE IT'S FIVE FIVE SEVEN SEVEN SO OKAY UH OKAY DEFINITELY EASY TO USE SEVEN SEVEN SEVEN AND YOU FIVE OKAY OKAY OKAY OKAY OF COURSE I'LL BUY THE BANANA WHAT DO YOU WHAT DO YOU GUYS RECKON I'LL SAY FIVE I'LL SAY FIVE TWENTY FIVE EUROS CHEAP YEAH SO THE TARGET PRICE IS FOR ALL EUROPE OR ONLY FOR RICH COUNTRIES IT'S MORE TARGETING U. K. OR UH YEAH THIS IS THE THE INITIAL SPECIFICATIONS UM FIVE IT'S QUITE CHEAP ACTUALLY AW SHOULD BE NICE IN YOUR IT IS HANDY IT'S HANDY BUT IT IT'S TERRIBLE YEAH YEAH BUT IT'S NOT A POSITIVE THING IT'S A VERY POSITIVE THING IF YOU SEE LIKE THAT WELL DON'T FORGET WELL DON'T FOR DON'T FORGET WHO WE'RE TARGETING ALSO WHO ARE F F WHO ARE WH YEAH YOUNGST YOUNGST NO WELL YEAH I IF YOU WOULD BE YOUNG NOT TELLING THAT YOU ARE YOUNG LI LI LIKE A TEENAGER FOR INSTANCE OKAY YOU'RE YOU'RE CRAZY TEENAGER AND YOU LIKE FUN THINGS YEAH YEAH YOU WANT TO SHOW THE BEAUTIFUL BANANA YOU HAVE STILL I I'D SAY TWO I DON'T THINK I AT ANY STAGE IN MY LIFE I WOULD WANT A BANANA REMOTE CONTROL REALLY UH YEAH CRAZY SO YOU SAY TWO F I D I SAY FIVE YOU SAY I CHANGE THE QUESTION AND YOU HAVE SAVED IT SO YEAH UPLOAD THE UH YEAH I THINK SO OKAY SO IT DEPENDS IF UH YEAH IT'S TWO DIFFERENT SITUATIONS IF YOU REALLY NEED AN UNIVERSAL REMOTE CONTROL OR IF YOU WOULD CHANGE YOUR REMOTE CONTROL FOR A N FOR A NEW ONE YEAH THAT'S TWO DIFFERENT QUESTION IF THAT WAS LIKE MY LIMIT MAYBE I WOULD BUY IT BECAUSE THE OTHER TWENTY FIVE EURO REMOTE CONTROLS ARE PROBABLY GONNA LOOK THEY'RE NOT GOING TO BE AS AND THEY THEY MIGHT NOT BE A AS EASY AS THIS YEAH YEAH SO WHAT NOW WHAT RANGE I GO SLIGHTLY UP SIX SIX UM W WE HAVE SIX FIVE THREE SO WE ARE SIX SIX FIVE FOUR SIX SO IT'S UH FIVE POINT FIVE OR LESS YEAH SO OKAY SO AND LAST QUESTION WILL I CHANGE MY REM CHANGE MY REMOTE CONTROL FROM MANDO BANANA UM ZERO NO UH WE CAN'T SO ONE ACTUALLY YEAH I WE YEAH I'D SAY THREE I MEAN MY REMOTE CONTROL IS KINDA AT HOME IS PRETTY TERRIBLE IF IT WAS CHANGE MY REMOTE CONTROL OF MY D. V. D. PLAYER FOR A MANDO BANANA THEN I WOULD BE MORE INCLINED TO BUT UH 'CAUSE IT'S REALLY BAD BUT UH I'D SAY A THREE I'LL STILL GIVE IT FIVE FIVE YEAH YOU ARE ROMANTIC REALLY I WOULD SAY TWO SO IT'S R YEAH THREE POINT FIVE WHO IS THE OUTLIER WH WH YOU SAID FIVE NO I SAID FIVE OKAY JUST JUST DO A SUM I DON'T KNOW IF IT'S A IT'S NOT VERY PROMISING BUT YOU KNOW WE'RE NOT YOUNG TRENDSETTERS WELL MAYBE WE SHOULD WE SHOULD UH HAVE A LOOK GLOBALLY GLOB MM-HMM IS THERE SOME SOME FORMULA YOU'RE USING THAT SAYS YOU HAVE TO SUM THEM UP WELL JUST LEAVE IT AT THAT THEN YEAH OOPS YEAH THE UH YEAH PROBLEM WITH CONNECTORS OKAY SO LET'S MOVE UH LET'S MOVE ON OKAY NOW NOW WE HAVE TO MM TO ESTIMATE UH THE COST OKAY SO I PREPARE AN EXCEL SH UH AN EXCEL SHEET UM WELL WE ARE GOING TO CALCULATE THE PRODUCTION COSTS WE SHOULD WE SHOULD BE BELOW TWELVE POINT FIVE SO I ALREADY UH PUT SOME PU SOME NUMBERS HERE OKAY WE ARE GOING TO GO THROUGH SO THIS IS THE NUMBER THE MM NUMBER OF COMPONENTS WE NEED FOR THIS THING SO IT APPEARS THAT THERE WERE THINGS THAT WE DIDN'T THOUGHT ABOUT UH AND ALSO THINGS THAT I UH I D I FORGET TO UH TO PUT LIKE SOLAR CELLS MM-HMM WELL WE DECIDED AGAINST THE SOLAR CELLS SO OH YEAH FINALLY WE SAY NO