MM UH WE'RE THE FIRST WE'RE THE FIRST ONES MARKETING EXPERT YES MM SO YOU FOUND YOUR SPOTS YES MOVE TO THE MEETING ROOM OKAY RIGHT UH WHERE HAS MY SCREEN GONE HI HELLO GOOD DAY YEP YEAH MY SCREEN IS GONE OH KICK OFF MEETING WOW I'M AFRAID I'M A BIT SLOW FOR THIS STUFF UH HMM OKAY I'M AFRAID I'M A BIT TOO SLOW I DON'T KNOW HOW MUCH PREPARATION YOU GUYS DID BUT NOT A LOT NO IT'S IT WAS UH NOT ENOUGH YEAH VERY NICE YEAH UH I SORT OF PREPARED THIS UH OPENING ACQUAINTANCE TOOL TRAINING UH HOW TO USE THE THINGS HERE UH PROJECT PLAN DISCUSSION AND YEAH THEN THE REST OF THE MEETING UM WE'RE SUPPOSED TO DEVELOP A NEW REMOTE CONTROL THAT'S BOTH ORIGINAL TRENDY AND USER FRIENDLY SO HOPE YOU HAVE GOOD IDEAS I DON'T UM WE'RE WORK WE'RE WORKING UH FROM TOP TO BOTTOM UH FUNCTIONAL DESIGN THEN WE DO SOME IN INDIVIDUAL WORK THEN WE HAVE A MEETING TO DISCUSS THE RESULTS ETCETERA ETCETERA AND AT THE END OF THE DAY WE SHOULD HAVE A PROTOTYPE DRAWN UP UH WE HAVE AVAILABLE THE SMART BOARD AND THE WHITEBOARD UM UH WE SHOULD TAKE SOME PRACTICE I HAVE SOME INSTRUCTIONS NOW TO DO THAT UH WELL YOU KNOW HOW TO THE DOCUMENTS WORK SO UH THIS FOR TOOLBAR YOU SEE IT NEXT UM WE HAVE A PEN AND WE CAN USE THIS PEN TO PERFORM YES SO IT DOESN'T ALWAYS WORK YES OKAY SO YOU CAN DRAW DRAW ALRIGHT 'KAY OKAY UH OKAY EACH OF YOU CAN UH TAKE SOME PRACTICE AND YOU SHOULD DRAW AN ANIMAL UH YOU SHOULD EXPLAIN UH WITH DIFFERENT COLOURS AND WITH DIFFERENT PEN WIDTHS AND YOU SHOULD EXPLAIN WHY YOU DRAW THAT PARTICULAR ANIMAL SO JULIAN DON'T TAKE UP TOO MUCH SPACE UM YEAH DIFFERENT PEN WIDTHS HOW DO YOU DO THAT UH WITH THE FORMAT MENU OH OKAY AND USE DIFFERENT COLOURS ETCETERA IT'S A GIRAFFE YEAH OKAY UH IT NEEDS SOME UH SOME YELLOW UH OH FORMAT CAN YOU USE ONE BLANK SHEET PER DRAWING OR SO Y YOU MUST SAVE IT AT THE END AND THEN THAT'S SOME SPOTS YEAH IN FILE MENU OKAY THEN M MAKE A NEW ONE YEAH OKAY DO I HAVE TO EXPLAIN UH WHY I CHOSE THIS UH THIS ANIMAL YEAH WHAT IS IT IT'S A IT'S A GIRAFFE A GIRAFFE OKAY YEAH I SEE A LONG NECK BUT OKAY I'LL WILL GIVE IT AN UH AN EYE OKAY THAT'S NICE OF YOU COME ON SOME LEAF TO EAT OKAY YEAH PRETTY GOOD UH COULD YOU PRESS THE NEXT UH THE NEXT YES OKAY THEN UH THANKS HMM YEAH IS THIS PART OF OUR A ACQUAI OR INTRODUCTION TO EACH OTHER ALRIGHT THAT'S THE IDEA SO UH YOUR LINE BROKE YEAH ALRIGHT IT'S NOT THAT FAST YEAH YEAH IT MISSES THE SPOT PRESSURE NO I'M KIDDING UH WHY A TURTLE BECAUSE OF ITS SHELL BECAUSE IT'S SLOW YEAH I WAS A BIT SLOW TOO SO UH SOME OTHER LINE UH WIDTH UH DO YOU HAVE A TURTLE PET NO UH OKAY I DUNNO DOES IT HAVE LEGS YEAH YEAH NOT EXACTLY LEGS BUT STUMPY STUFF IT'S MORE LIKE A TANK YEAH THAT'S FINS BUT I DON'T KNOW WHERE WITH SHARP NAILS ON SOME SPOTS AH SOME EYE YEAH IT'S L LOOKS VERY FRIENDLY YEAH WELL I THINK IT'S UH FAIR ENOUGH A LITTLE TAIL MAYBE RIGHT I DON'T KNOW WHAT THE POSITION IS DOES IT HAVE EARS UH NO NO OH OKAY CAN YOU ERASE EARS OR YEAH ALRIGHT ERASER AND WHY DID YOU CHOOSE THIS ANIMAL HE SAID IT WAS SLOW SO THERE'S NO PARTICULAR REASON I PEN I LIKE IT WELL I'M GUESS I'M DONE THAT'S MY TURTLE YOUR TURN NIELS HOW TO SELECT THE NEXT OR HERE YEAH HERE YOU GO YEAH LET'S SEE HOW AM I GONNA DO THIS UM MM UH A RABBIT I THINK KANGAROO FOX A FOX YEAH FIREFOX NO AYE IT'S A CAT NOT QUITE YET THROUGH WHY A CAT UH YEAH I DUNNO THEY'RE MY FAVOURITE PETS YOU HAVE SOME UH YEAH I'M NOT SO GOOD AT DRAWING WITH THIS KIND OF ST OH SHIT UM EXCUSE MY LANGUAGE SURE I DON'T KNOW HOW TO DRAW ITS FACE BUT YOU GET THE IDEA IT'S A CAT IT'S MY FAVOURITE UH PET ANIMAL 'CAUSE THEY'RE CUTE THEY'RE INDEPENDENT AND CUDDLY I DUNNO THAT'S IT OR DO I NEED TO USE MORE COLOURS AND I THINK IT'S OKAY YOU GET IDEA RIGHT OKAY UM WE HAVE A FINANCIAL ASPECT TO THIS PROJECT UM WE CAN SELL THEM AT TWENTY FIVE EUROS UH THE AIM IS TO REACH UH UH TO SELL AS MUCH AS FIFTY MILLION EUROS UH THAT'S QUITE A BIG AMOUNT OF MONEY AND THE PRODUCTION COST SHOULD BE THE HALF OF THE SELLING PRICE SO WE HAVE TO S OKAY WHAT UH WHAT UH DO YOU WANT TO DISCUSS WE SHOULD GET STARTED YEAH YEP UH I'M TAKING NOTES UM WE EACH HAVE A SPECIFIC TASK AS I SAW IN MY MAIL I DIDN'T KNOW IF YOU RECEIVED THE SAME MAIL YEAH OKAY SO THE UM UH THIS INDUSTRATI INDUSTRIAL DESIGNER SHOULD PRODUCE A WORKING DESIGN AM I CORRECT TRUE OKAY UH THE USER INTERFACE DESIGNER SHOULD SPECIFY THE TECHNICAL FUNCTIONS RIGHT YEAH AND THE MARKETING UH EXPERT SHOULD COME UP WITH USER REQUIREMENTS UH DID ANY OF YOU ALREADY DO SOME WORK ON THIS PART OR 'CAUSE WE HAVE THREE DESIGN STEPS AND IN EVERY STEP I HAVE A S SPECIFIC TASK TO PERFORM OR WHATEVER SO I HAD TO UH I DUNNO MAKE AN OVERVIEW FOR MYSELF ABOUT WHAT I HAVE TO DO AND KIND OF LET IT WORK IN TO GET IDEAS ABOUT MM-HMM AND DO YOU HAVE ANY IDEAS ABOUT THE PRODUCT UH SO FAR MM-HMM AND UH LET'S SEE I HAD TO FOCUS ON THE WORKING DESIGN WHICH YOU SAID HOW DOES THE APPARATUS WORK AND WELL I BASICALLY HAD TWO POINTS UH ACCORDING TO THE COFFEE UH MACHINE EXAMPLE I HAVE BATTERIES TO SUPPLY ENERGY AND WE YE USE BUTTON PRESSES TO ACTIVATE OR DEACTIVATE CERTAIN FUNCTIONS ON THE T. V. AND THAT'S BASICALLY ALL I HAVE SO FAR YEAH I GOT ANOTHER POINT IT USES INFRARED LIGHT TO COMMUNICATE THE SIGNAL TO THE T. V. APPARATUS OR STEREO YEAH SO THAT'S VERY COMMON YOU D YOU ALREADY TOLD THAT AND FOR THE CHANGING UP TO THE TO ALL THE CHANNELS AND CHANGING THE VOLUME THAT ARE THE THE BASIC OPTIONS FOR A REMOTE CONTROL OKAY YEAH I MEAN YOU WANNA CH CH FLIP THE CHANNEL BUT YOU MIGHT WANNA USE TELETEXT ALSO I DUNNO WHAT THE WORD IS IN ENGLISH UH SAME I BELIEVE YEAH UH AND WHAT DID THE MARKETING EXPERT DO UH WELL FROM A MARKETING UH PERSPECTIVE UM WELL THE FUNCTION DES DESIGN PHASE UH CONSISTS OUT OF THE USER REQUIREMENTS UM WHAT NEEDS AND DESIRES ARE TO BE FULFILLED SO THERE ARE A FEW MEANS TO REACH THAT UM BY BY DOING RESEARCH UH TO SEE WHAT EXISTING PRODUCTS ARE THERE OUT IN THE MARKET