BUT I MEAN I WOULD JUST USE IF I WAS GONNA DO THIS I WOULD JUST USE THE SCROLL WHEEL FOR S CHANNELS UP AND CHANNELS DOWN I DON'T THINK VOLUME OR DO YOU THINK VOLUME WOULD BE I DUNNO I'LL BET FIRST IN VOLUME MAYBE I DUNNO WELL I D I LIKE THE IDEA OF BASICALLY FOCUSING THE MY PERSONAL PREFERENCE IS FOCUSING THE P THE PRODUCT ON THE IDEA OF THE UH THE CASE THE THE UH DOCK TO PUT IT IN TO TO CHARGE IT WE CAN TARGET LIKE ENVIRONMENTALLY FRIENDLY IDEAS THAT SORTA THINGS IT S I M MAKES IT EASY TO MARKET IT'S EASY TO DIFFERENTIATE THE PRODUCT YEAH SO I THINK SO AND IF WE WE KEEP THE REST IN A FORMAT THAT IS DURABLE BECAUSE TH TH THE WHOLE PRODUCT'S GONNA NEED TO BE MORE DURABLE TH THUS BECAUSE YOU'RE NOT GOING TO BE DITCHING IT AS OFTEN IT'S GONNA NEED TO BE MORE EXPENSIVE BECAUSE OF THE CRADLE MM SO IF WE CAN MARKET IT IN TERMS OF THAT AND YEAH WELL YEAH AND AND THAT MEANS WE CAN WE CAN MAKE SOME ADJUSTMENTS IN THE RETAIL OR WHOLESALE PRICE IF WE NEED TO AND IT ALSO CAN CREATE IT'S OWN DEMAND FROM IT'S UNIQUENESS SO OUR BIG DECISION THEN IS LIKE HOW DO WE DO UM LIKE WE HAVE TO DECIDE ON THE DETAILS AND WE HAVE TO DECIDE ON WELL N NOT EXACTLY THE DETAILS BUT D DO WE HAVE UH WHAT TYPE OF CASING I PERSONALLY LIKE WHAT YOU WERE SAYING ABOUT THE PLASTIC WITH THE RUBBER I'M THINKING YEAH SOMETHING LIKE KINDA ALMOST LIKE THESE PENS YOU KNOW WHERE THERE'S YOU HAVE PLASTIC BITS AND THEN IT'S NOT REALLY RUBBER BUT JUST KINDA LIKE A FUSED THE PLASTIC WITH RUBBER ON THE OUTSIDE OKAY JUST A VERY THIN SORTA SHEET FOR A A GRIP SORTA THING OR FOR THESE PENS I THINK ARE ARE KIND OF OKAY SO THEN IF WE D D DO WE WANT TO DO ANYTHING MORE BASIC WITH THE UH MORE ADVANCED WITH THE USER INTERFACE IN TERMS OF DO WE WANT TO GO FOR UM BUTTONS OR DO WE WANT IF WE'RE DITCHING THE SCROLL WHEELS DO WE WANT TO GO L. C. D. DO WE WANT TO GIVE DO WE WANT TO HAVE ANYTHING ELSE ON IT IT'S ONLY A T. V. OR FROM FROM MY PERSPECTIVE I THINK L. C. D. IS A MISTAKE BECAUSE THIS IS A UNIVERSAL REMOTE AND ALL YOU'RE DOING I MEAN IT'S YOU'RE NOT GONNA GET ANY INFORMATION BACK FROM THE TELEVISION SO THE ONLY INFORMATION YOU CAN DISPLAY ON THIS REMOTE IS WHAT CHANNEL YOU JUST SENT IT AT LAST AND THERE'S JUST NOT A LOT OF INFORMATION YOU KNOW THERE IT RECEIVES NO INFORMATION SO I I DON'T SEE ANY REASON FOR HAVING AN L. C. D. 'CAUSE IT'S AN INCREASED COST UNLESS YOU CAN THINK OF SOMETHING INTERESTING TO DO WITH IT YEAH RIGHT NOW THERE'S RIGHT NOW THERE'S NOTHING COMING OUT OF THE T. V. TO RECEIVE SO YOU KNOW UNLESS TECHNOLOGY CHANGES AND INFORMATION STARTS COMING OUT OF THE A CABLE BOX OR SOMETHING THERE'S NO S I DON'T SEE THE I DON'T SEE THE NECESSITY OF AN L. C. D. EITHER DON'T SEE IT OKAY SO THE QUESTION IS NOW I GUESS WE NEED T TO DECIDE ON WELL Y YOU GUYS BASICALLY HAVE TO NOW GO AND FIGURE OUT THE DETAILS OF THIS THING SO WHAT WE NEED TO KNOW IN TERMS OF MARKETING AND UH PROJECT MANAGEMENT ARE ARE THERE ANY OTHER QUESTIONS THAT WE NEED TO ANSWER NOW BEFORE YOU GUYS CAN GO AND BUILD THIS WHAT WHAT OVERALL THINGS HAVE WE NOT DECIDED ON WELL WE HAVE TO I THINK FOR ME IT'S STILL NOT EXACTLY CLEAR EXACTLY WHAT THE INTER USER INTERFACE IS GONNA BE THERE'S THE SCROLL WHEEL IN OR OUT WHAT DO YOU GUYS LIKE IN THE USER INTERFACE I THINK MAYBE IN TERMS OF MARKETING IS THAT GONNA MAKE ENOUGH OF A DIFFERENCE TO JUSTIFY THE COST UH AGAIN THE PUSH BUTTONS I I SEE ARE ARE EVERYWHERE AND SO WE CAN GO WITH THE SAME THING BUT WE'RE GONNA BE COM COMPETING IN A IN A BROADER MARKET THAN IF WE GO WITH SOMETHING UNIQUE YOU KNOW THE OTHER THING I THOUGHT ABOUT WAS YOU KNOW DO WE GO TO SOMETHING LIKE THIS MAKE A REMOTE THAT DOESN'T LOOK LIKE A REMOTE IT'S JUST ANOTHER IT'S JUST A AN IDEA AND I DON'T KNOW I MEAN WHAT I SEE ONE OF THE THINGS ONE OF THE THINGS YOU BROUGHT UP IN AN EARLIER PRESENTATION IS WHEN YOU GOT CHILDREN THEIR THEIR STUFF GETS INSIDE THE CIRCUITRY THEY GET DIRTY THEY GET MESSY WITH DRINKS AND STUFF THIS MM-HMM AND WHAT I KEEP THROWING OUT THERE I JUST KEEP THROWING OUT IDEAS TO TRY TO MAKE THIS THING LOOK OR ACT OR IN SOME WAY IDENTIFY ITSELF AS UNIQUE OR DIFFERENT MM-HMM BUT YOU GUYS ARE THE ONES THAT HAVE TO C ULTIMATELY CREATE THE PRODUCT WITHIN COST YEAH AND I GUESS TH TH THE QUESTION TH TH THAT YOU'RE BEING ASKED RIGHT NOW IS WHETHER IS THE DOCK ENOUGH OF A UNIQUE FEATURE TO BE ABLE TO GO OUT AND SELL THAT A A AS A A VERY DIFFERENT PRODUCT OR DO WE REALLY NEED THE SCROLL WHEEL AS WELL BECAUSE THE SCROLL WHEEL COMES AT QUITE A COST YEAH I THINK YOU GOTTA G GET INTO COST EFFECTIVENESS I THINK IF YOU CAN HAVE THE BASE STATION WITH A WITH A LOCATOR I THINK THOSE ARE TWO VERY STRONG FEATURES IF THAT'S SOMETHING THAT CAN BE INTEGRATED WITHOUT A BUNCH OF EXTRA COST MM-HMM THAT'S GONNA N IS THAT GONNA NEED A BETTER CHIP AS WELL UM WE'RE PROBABLY GONNA HAVE TO GO WITH A LIKE A MEDIUM CHIP S I WOULD IMAGINE BUT WE I WE WILL NEED A RECEIVER AN ANTENNA INTEGRATED YEAH SO IT'S JUST UH I I THINK THAT'S I KNOW PERSONALLY THAT WOULD BE A VERY ATTRACTIVE FEATURE IS TO HAVE A UH HAVE A BUTTON I CAN PUSH TO FIND MY REMOTE CONTROL THAT'S TRUE YEAH BUT I GUESS A LITTLE TINY SPEAKER IS GONNA BE QUITE CHEAP IT'S NOT GONNA NEED Q QUALITY IS IT IT'S IT'LL BE REALLY CHEAP OR MAYBE YOU CAN LIKE HAVE A A SMELL O RAMA YOU KNOW YOU PUSH A BUTTON AND IT S PUTS OUT A STINK YOU CAN MAYBE NOT MAKES YOUR LIVING ROOM MORE FRESH AS YOU WATCH OKAY WE'RE DOING WELL FOR TIME HERE UM WE'VE GOT ABOUT ANOTHER TEN MINUTES I THINK THAT UH SO THE SCROLL WHEEL IN OR OUT MM PR MY PERSONAL PREFERENCE IS OUT I DON'T THINK THE COST IS JUSTIFIED FOR A LITTLE BIT MORE UNIQUENESS WHEN WE ALREADY HAVE THAT AND I DON'T S THINK IT'S OBVIOUS AND NATURAL HOW IT WOULD BE USED YEAH I THINK WE HAVE LIKE AND IT'S NOT VERY USABLE AND IT WILL BRING DOWN THE ROBUSTNESS OF THE WHOLE THING 'CAUSE IT'S IT IT BREAKS DOWN EASIER