THEY'RE NOT JUST LIKE A BIG ROUND BODY AND THEN SOME REALLY SKINNY LEGS AND THEN JUST SOME HORNS OKAY SO LET LET ME DRAW THE BODY FIRST MM BIG ROUND BODY REALLY SKINNY LEGS AND THEY'VE GOT A LONG TAIL AND A LONG FACE IT LOOKS LIKE EEYORE YEAH SO THIS IS WHAT I LIKE ABOUT COWS THAT THEY JUST KEEPS SITTING THERE EATING GRASS THEY DO NOT DISTURB ANYBODY UM THEY'RE KIND OF BUDDHIST IN A WAY SO YEAH I LIKE COWS UM MY MY ROLE IN THE PROJECT IS UM UH THE INDUSTRIAL DESIGNER SO I'M SUPPOSED TO DESIGN ALL THE DETAILS OF OF THE PRODUCT UM HO HOW IT WORKS AND WHATEVER IT'LL MM TAKE DURING THE FUNCTIONAL ROLE WHAT ARE THE VARIOUS FUNCTIONS THAT HAVE TO BE PERFORMED BY IT UH DURING THE UM CONCEPTUAL DESIGN WHAT ARE THE VARIOUS COMPONENTS OF IT AND UM FINALLY I'M NOT TOO SURE WHAT WAS THE LAST PART UM THE DETAILED DESIGN I I GUESS IT WILL AGAIN BE THE IDENTIFICATION OF THE COMPONENTS AND HOW THEY INTEGRATE WITH EACH OTHER UM I'M FROM INDIA UH I'M DOING MY P. H. D. IN PSYCHOLINGUISTICS I SIT AT THE DEPARTMENT OF PSYCHOLOGY YEAH EXCELLENT RIGHT NOW NOW IT'S MY TURN OBVIOUSLY OKAY HERE'S A SPACE IT LOOKS VERY VERY CUTE I'M JEN MM-HMM UM I LIKE DOGS TOO BUT I CAN'T DO THAT ALREADY BECAUSE I CAN'T DRAW A DOG AS WELL AS YOU CAN I LIKE MM IS THAT A LIZARD HMM WOW IT'S A GECKO AH A GECKO OKAY IS A AR ARE THEY ALSO LIKE LIZARDS OR ARE THEY YEAH THEY ARE MM-HMM AH MM-HMM I HOPE YOU DON'T LIKE SNAKES DO YOU I DON'T LIKE SNAKES I COME FROM AUSTRALIA AND WE HAVE NASTY SNAKES THAT'S WHERE I'M FROM AUSTRALIA I'M FROM MELBOURNE AND I'M YOUR PROJECT MANAGER FOR TODAY AND MY ROLE IS BASICALLY TO KEEP THINGS GOING AND MAKE SURE THAT YOU ALL WORK TOGETHER IN A PRODUCTIVE WAY SO THAT BY THE END OF THE DAY WE COME UP WITH A GREAT PRODUCT WONDERFUL OKAY SO LET'S SEE WHAT'S NEXT IN THE POWERPOINT PRESENTATION SO I'VE JUST THOUGHT YEAH I'VE JUST THOUGHT ABOUT THIS THAT WE COULD EVEN PUT IT MUCH MORE PROFESSIONALLY AS THERE WE GO OKAY SO THIS IS THE UM OVERALL BUDGET FOR OUR PROJECT WE'VE GOT UM WE'RE PLANNING TO SELL THESE REMOTE CONTROLS FOR LET'S MAKE THAT GO AWAY THAT MEANS WE'VE GOT FIVE MINUTES UM WE'RE PLANNING TO SELL THE REMOTE CONTROLS FOR TWENTY FIVE EUROS EACH UM AND WITH THAT WE'RE AIMING FOR A PROFIT OF FIFTY MILLION EUROS AND THAT'S SELLING THEM ON THE INTERNATIONAL MARKET NOT JUST IN THE U. K. UM SO TO DO THAT OUR FINANCE PEOPLE ESTIMATE THAT WE NEED PRODUCTION COSTS OF MAXIMUM TWELVE AND A HALF EURO SO THAT WE CAN REACH THAT PROFIT TARGET SO THAT'S SOMETHING TO KEEP IN MIND WHILE YOU'RE DESIGNING OKAY HMM THIS IS LET ME JUST SKIP AHEAD TO SEE THAT'S THE LAST THING OKAY WE'VE ONLY GOT A COUPLE OF MINUTES DOES ANYONE HAVE ANY FIRST IDEAS TO BOUNCE AROUND ABOUT UM WHAT WE'RE THINKING OF THIS REMOTE CONTROL I'M JUST WONDERING WHETHER WHETHER THERE IS LIKE ANY SPECIAL FEATURE THAT WE WANT TO HAVE W WANT THIS REMOTE CONTROL HAVE AS OPPOSED TO THE ALREADY EXISTING ONES MM-HMM I THINK THAT'S PROBABLY SOMETHING THAT W IT'S BEST IF WE TAKE AWAY WITH US BUT IF WE ALL HAVE A THINK WHEN WE GO AWAY FROM THE MEETING WHAT SPECIFIC THINGS COULD BE UM INCLUDED IN THIS REMOTE CONTROL THAT THAT ARE OUT OF THE ORDINARY USER FRIENDLY AND ORIGINAL SO UM I THINK YOUR POINT IS RELEVANT AS FAR AS THE ORIGINALITY IS CONCERNED THAT WE SHOULD PROVIDE SOME FEATURES THAT ARE QUITE UNIQUE TO THIS YEAH I WAS LOOKING AT THE WEBSITE AND THE OTHER THINGS THAT THEY'VE MADE AND I LIKE PUT DOWN SOME LIKE INSPIRATIONAL WORDS LIKE THAT I GOT FROM LOOKING AT THE PICTURES SO THE MOTTO IS UM WE PUT THE FASHION IN ELECTRONICS AND UM SO IT'S SOMETHING THAT IS SLEEK AND STYLISH BUT IT'S STILL FUNCTIONAL YOU KNOW SO I'M KIND OF THINKING YOU KNOW LIKE THOSE PHONES THAT THEY HAVE THE NEW GENERATION ONES WHERE THEY DON'T ACTUALLY HAVE ANY BUTTONS ON THEM AND STUFF LIKE THAT UH-HUH YOU KNOW SO SOMETHING HEADING TOWARDS THAT SO IT'S NOT OVERLY I MEAN I DON'T KNOW WHAT H MOST OF THE BUTTONS DO ON MY REMOTE CONTROLS SO I FIGURE HOW MANY DO YOU NEED YOU KNOW MM-HMM MM SOMETHING THAT'S A LITTLE LESS CROWDED THAN THIS LIKE I MEAN YOU KNOW THEORETICALLY YOU CAN DO ALL KINDS OF THINGS WITH YOUR T. V. RIGHT BUT WHAT DO MOST PEOPLE DO THEY TURN IT ON THEY WATCH CERTAIN SPECIFIED CHANNELS YOU KNOW AND THEN THEY TURN IT OFF AGAIN SOMETIMES THEY PLAY A MOVIE YEAH SO THERE'S NO NEED TO HAVE BUTTONS ON IT TO DO THAT MAYBE TO DO YEAH AND THEN USE THE THEN YOU KNOW THAT'S FINE AND YOU CAN DO IT ON THE SCREEN RATHER THAN EVERYBODY ELSE HAVING TO HAVE THOSE BUTTONS WHICH JUST CONFUSE THEM HMM EXCELLENT 'CAUSE LIKE IF YOU LOOK AT THE TRAIN IT'S JUST VERY LIKE THERE'S NO EXTRA BITS ON IT THE TRAIN ON THE WEBSITE AND I DUNNO IF YOU CAN PUT IT UP ON THE THING UM BUT IT IS JUST LIKE A LONG LIKE THING USED FOR MU MOVING PEOPLE BUT IT LOOKS REALLY PRETTY TOO MM-HMM GREAT ANY OTHER IMMEDIATE THOUGHTS BEFORE WE MOVE ALONG UH WE CAN AIM FOR I MEAN WE CAN THINK ABOUT ALL THESE LITTLE THINGS BUT WE CAN AIM FOR SOMETHING WI THAT GIVES A HIGH BATTERY LIFE ALTHOUGH I DON'T THINK THAT UM IT'S A HUGE PROBLEM FOR REMOTE CONTROLS ANYWAY BATTERY LIFE UH EVERY NOW AND THEN YOU NEED TO REPLACE THE BATTERIES UM YEAH BUT UH I MEAN E EVEN THOUGH IT HAS TO BE RE ORIGINAL WE SHOULDN'T UH GO LIKE TOO FAR AWAY FROM FROM THE USUAL ONES BECAUSE OTHERWISE THE NEW USERS WILL JUST HAVE A LOT OF PROBLEMS WITH L LEARNING YEAH YEAH SO I IT SHOULD KIND OF FIT IN AS WELL AND THE STEREOTYPE OF A YEAH THAT YOU CAN'T ACCESS BECAUSE YOU HAVE NO IDEA HOW TO GET IN BUT THE DESIGNERS THOUGHT THEY WERE GREAT OKAY SO WE NEED TO WRAP IT UP NOW SO THAT WE CAN GO AWAY AND GET ON WITH SOME OF THIS UM WE'VE GOT ANOTHER MEETING IN THIRTY MINUTES SO YOU'RE YOU'LL BE GETTING SPECIFIC INSTRUCTIONS ONCE YOU GO BACK TO YOUR WORKSPACE BUT IM BASICALLY YOU'RE LOOKING AT THE WORKING DESIGN YOU'RE LOOKING AT THE TECHNICAL FUNCTIONS DESIGN AND FOR YOU IT'S THE USER REQUIREMENTS SPECIFICATION LIKE YOU SAID AT THE START OKAY OKAY THANK YOU UH I'LL SEE YOU IN HALF AN HOUR SEE YOU CARRY THE LAPTOPS BACK AGAIN DO WE NEED TO UNPLUG THINGS PROBABLY