UM MINUTES FROM THE LAST MEETING WHICH WERE ESSENTIALLY THAT WE UH HAD DECIDED ON ROLES FOR EACH OF YOU HOWEVER UM THERE ARE SOME CHANGES THAT I'VE GOT FROM ON HIGH THAT UM ARE A BIT UH WELL W WHAT I DIDN'T ACTUALLY REALISE IT WAS THAT THE UH THIS IS FOR A SPECIFIC TELEVISION SO THE ALL IN ONE IDEA GOES OUT THE WINDOW AND THEY REQUIRE THAT THE UH ACTUALLY I'LL GET TO THAT AT THE END POINT NUMBER FOUR UM WE'LL GET WHAT YOU'VE GOT AND THEN WE CAN SEE WHAT WE CAN ADAPT FROM IT SO UM PRESENTATIONS WERE YOU ANYBODY GOT RARING TO GO RARING TO GO OKAY GOOD STUFF MM UM SO HOW S IT'S A INSPIRED DESIGN SH DO YOU WANT ME TO HOLD IT UH THERE WE GO JUST SCREW 'EM ON IN GONNA HAVE TO SWAP THEM ROUND SO NOW IT WAS FUNCTION F. EIGHT F. EIGHT F OH SORRY F. EIGHT BLUE ONE F. EIGHT SHOULD DO IT GOOD ONE YEAH YEAH UH ME AGAIN RAJAN THE MARKETING EXPERT UH AS WE HAVE DECIDED IN THE LAST MEETING THAT I HAVE TO FIND OUT SORRY YEAH SURE AND IF YOU JUST CLICK THAT IT'LL GO AHEAD ONE AT A TIME UH ACTUALLY SORRY I HAVE TO SEE THE OTHER SORRY YEAH THANK YOU UH YES I HAVE TO LOOK AT THE UH MARKET POTENTIAL FOR THIS PRODUCT UH LIKE CONSUMER LIKINGS AND EVERYTHING WHAT IS THE POTENTIAL FOR THIS PRODUCT AND ARE WE ABLE TO ACHIEVE OUR A NET PROFIT OR OUR AIMS OR NOT THEN P PRESS F. FIVE TO START IT FIRST SORRY OKAY YEAH I CAN OKAY UH THEN UH THE METHODOLOGY I ADOPTED TO FIND OUT ALL THIS WAS MARKET SURVEY A A DETAILED MARKET SURVEY ON CONSUMERS WAS DONE TO FIND OUT THEIR LIKINGS AND DISLIKINGS WHAT THEY PREFER WHAT THEY NOT PREFER W WHAT PROBLEMS THEY DO ENCOUNTER IN ALL THIS TYPE OF THINGS AND WHAT WE GOT WAS WE FOUND THAT IF YOU UH WHAT THEY TH WHAT PROBLEMS THEY ARE HAVING WITH DIFFERENT UH REMOTE CONTROLS AVAILABLE IN THE MARKET SEVENTY FIVE PERCENT OF USERS THEY DO FIND IT THAT THE REMOTE CONTROLS AVAILABLE IN THE MARKET ARE UGLY THEY ARE NOT SO GOOD LOOKING SO WE HAVE TO PUT STRESS ON THIS UH WE HAVE TO TAKE CARE OF THIS FACT ALSO LIKE OUR DESIGN UH SHOULD BE APPROPRIATE SHOULD BE GOOD LOOKING FOR THE CONSUMERS AND YES THAT'S WI UH THIS WILL DEFINITELY THIS CAN DEFINITELY PUT UH UH ENHANCE OUR SALES UH AND EVEN UH THE GOOD THING ABOUT THIS IS THAT EIGHTY PERCENT OF USERS THEY ARE WILLING TO PAY HIGH UH PAY MORE FOR THIS UH GOOD LOOKING REMOTE CONTROLS ALSO SO EVEN IF THE AVAILABLE MARKET GOES FOR THE AVAILABLE UH EVEN IF THE MARKET GOES FOR THE AVAILABLE REMOTE CONTROL IS LESS EVEN THEN WE CAN SELL IT AT TWENTY FIVE EUROS WHICH MAYBE WHICH MAY SEEM QUITE HIGH BUT IF OUR LOOKS ARE ARE IF THE RE REMOTE CONTROL WE DESIGN HAVE A GOOD BETTER UH BETTER LOOK UH DESIGNS THEN WE CAN HOPE THAT CONSUMERS WILL PREFER THESE G REMOTE CONTROLS THEN AND THE SECOND THING SOME SOME COMPANIES THEY THINK THAT THEY SHOULD HAVE MORE AND MORE FUNCTIONS OF THE USERS UH OR IN THEIR REMOTE CONTROLS BUT RATHER THAN THOSE HAVING MORE FUNCTIONS IN THE REMOTE CONTROLS WE SHOULD EMPHASISE WHAT ACTUALLY CONSUMER WANT WHAT THEY OPERATE RATHER THAN MAKING IT TOO COMPLICATED BECAUSE MOSTLY IT HAS BEEN FOUND THAT FIFTY PERCENT OF THE USERS THEY USE ONLY TEN PERCENT OF THE BUTTONS SO THERE IS NO POINT OF HAVING NINETY PERCENT BUTTONS MAKING THE REMOTE CONTROLS TOO BULKY TOO COMPLICATED TOO EXPENSIVE A BECAUSE I THINK I BELIEVE THAT TECHNOLOGY IS USEFUL ONLY IF UH THE CONSUMERS THEY WANT TO USE IT OTHERWISE THERE IS NO POINT OF HAVING ALL THIS TYPE OF THINGS SO THIS WILL NOT ONLY REDUCE THE COST OF OUR REMOTE CONTROLS BUT IT WILL INCREASE OUR PROFIT ALSO SO WE HAVE TO TAKE CARE OF THIS FACT ALSO THEN UH IT WAS FUNCTION I WANT TO GO TO JUST ESCAPE THEN IF WE LOOK AT THIS SLIDE UH THESE ARE IN YOUR SHARED DOCUMENTS YOU CAN SEE LIKE UH SORRY OR IS ARE YOU COMING ON TO THAT AH T LOOK ALL THE MARKET POTENTIAL WHAT UH HOW WE SHOULD DESIGN CONSU OUR REMOTE CONTROLS WHAT THEY SHOULD BE THERE SO AS TO EN ENHANCE OUR PROFIT ENHANCE OUR SALES YEAH THESE ARE DIFFERENT AGE GROUP PERSONS LIKE UH SORRY I CAN OPEN IT IN ANOTHER WAY OKAY SPEECH RECOGNITION WE CAN FIND THAT THEY UP TO A THIRTY FIVE YEARS AGE GROUP WE HAVE A VERY GOOD DISLIKING FOR THIS UH THIS UH POINT LIKE FOR SPEECH RECOGNITION IN A REMOTE CONTROL SO WE CAN EMPHASISE ON THIS POINT ALSO LIKE BECAUSE IT WILL DEFINITELY ENHANCE OUR SALES IN THIS AG IN THIS PARTICULAR AGE GROUP FROM UH FIFTEEN TO THIRTY FIVE AND I UH AND I THINK THAT MOST OF THE USERS OF THE REM UH T. V. ARE BELONG TO THIS AGE GROUP SO WE SHOULD LOOK YEAH WE CAN LOOK AT THAT THAT FACTOR ALSO SO YES MM MM SO AND AND THEN YES I THINK SO UH IF WE LOOK AT THIS DATA HOW HOW UH H HOW WHAT ARE THE PROBLEMS THE CONSUMERS ARE FACING WITH THE EXISTING REMOTE CONTROLS IN THE MARKET THEY FIND THAT THIRT UH THIRTY FIVE PERCENT UH THIRTY FOUR PERCENT OF THE CONSUMERS THEY FIND TOO DIFFICULT TO OPERATE A REMOTE CONTROL SO IT SHOULD BE IN SUCH A WAY THAT IT SHOULD BE EASY TO LEARN HOW TO OPERATE THESE REMOTE CONTROLS AND WE SHOULD PROVIDE PL UH SPE UH PROPER MANUALS FOR ITS USE ALSO SO AS THAT PEOPLE CONSUMERS COULD EASILY LEARN THEY NEED NOT TO HAVE ANY MUCH TECHNICAL KNOWLEDGE TO SEE UH TO KNOW HOW TO OPERATE THESE REMOTE CONTROLS SO THIS IS ALSO A VERY GOO UH MAJOR FACTOR TO LOO UH TAKE INTO CONSIDERATION TO ENHANCE OUR PROFITS AND SALES SO UM THIS IS ALL ABOUT UH MARKET POTENTIAL BY ME UH YES TH THANK YOU UM FOLLOW ON WITH HELEN YEAH PLEASE OH SO WE DO YEAH FUN AND GAMES SORRY DON'T KNOW IF THE CABLE'S GONNA BE LONG ENOUGH I THINK I JUST KICKED OVER WHATEVER IT RUNS ON UNDERNEATH AS WELL BRIAN THIS ONE ALSO I YEAH I CAN TURN MY COMPUTER QUICKLY IF THAT'S OKAY UM YEP YEAH OKAY AND THEN WHAT DO I PRESS F. EIGHT FUNCTION F. EIGHT OH RIGHT MM S OKAY COOL IT'S NOT COMING FUNCTION F. EIGHT OKAY YEAH YEAH NO SIGNAL HMM THERE YOU GO OKAY COOL OKAY AND THEN HOW DO I PRESS THE THE BIG ONE TO GET IT ON TO THE BIG F. FIVE AND I PRESS THAT AGAIN TO GET IT OFF AS WELL DO I OKAY SO UM I'M THE INTERFACE DESIGN DESIGNER USER INTERFACE DESIGNER SORRY