TH MAYBE THEIR PARENTS WILL NOT BUT THEY WILL CONFIGURE IT I GUESS I DON'T KNOW IF THERE IS STUDY ABOUT THAT MM YEAH YEAH YEAH MM MM AND THERE ARE ANOTHER THING IS THAT IF WE MAKE SOMETHING THAT'S SIMPLE AND EASY TO USE THAT'S BAS TO USE IMMEDIATELY THAT MEANS THAT IT WILL BE EXACTLY THE SAME AS EVERYTHING ELSE ALL RIGHT YEAH OTHERWISE IF IT'S DIFFERENT THEN OF COURSE EVERYBODY HAS SOMEBODY HAS TO LEARN TO USE IT FIRST YEAH BUT ALSO WE WE SEE THAT THAT MOST PEOPLE FIND IT FIND REMOTE CONTROLS TOO COMPLEX BECAUSE THEY HAVE TOO MANY BUTTONS AND THEY MAINLY USE ONLY CHANNELS AND VOLUME BUTTONS SO WE MAY JUST UH MAKE A VERY EASY TO USE REMOTE CONTROL WITH MAINLY THOSE BUTTONS AND MAYBE ALSO UM SOME LIGHTNING STUFF TOO BECAUSE MOST PEOPLE FIND ALSO HARD TO TO FIND THE REMOTE CONTROL LOSED LOSE IT ETCETERA THESE THESE ARE THESE TWO POINTS ARE THE MAIN FRUSTRATIONS SO MAYBE IF WE DESIGN SOMETHING VERY SIMPLE AND EASY TO UH FIND WHEN LOST IT WILL UH ADD UH A SERIOUS COMPETITIVE ADVANTAGE WITHOUT MAKING SOMETHING TOO COMPLEX AND TOO LONG TO DEVELOP MM-HMM SO BUT LE LET US SEE FIRST THE NEW REQUIREMENT SO WE DON'T HAVE TO SO THIS THIS UH IS UH IS UM IN THE THIS IS IN THE SAME DIRECTION AS WE WERE SPEAKING SO WE DON'T HAVE TO MAKE A VERY COMPLEX REMOTE CONTROLS TO ACCESS TELETEXT AND STUFF LIKE THAT YEAH BUT THEN YOU HAVE TO YOU HAVE TO DEFINE THE BUTTONS TO SURF AMONGST PAGES AND STUFF YEAH SO WELL YEAH SO ANYWAY WE DON'T HAVE TO INCLUDE THIS FEATURE BECAUSE IT'S IT'S NOT USED ANY MORE BY USERS THEY PREFER TO S I'M SURE THAT UH IT DON'T LIKE BUT UH I DON'T SEE JUST ONE BUTTON YEAH I DUNNO IF I ONE BUTTON IS STILL ONE MORE BUTTON IF IF IF WE WANT TO MAKE IT VERY SIMPLE WE HAVE TO REDUCE NUMBER OF BUTTONS COMPARED TO TH TO OUR COMPETITORS MM-HMM WELL ANYWAY I HAVE THIS POINT WE CAN DISCUSS ALSO UM SO AS AS I TOLD BEFORE UH IT WOULD BE BETTER IF IT'S ONLY FOR THE T. V. UM BECAUSE WE WANT TO BE QUICK ON ON THE MARKET AND THEN ALSO WE HAVE TO MAKE VERY UH UH CLEAR THAT THIS UH THIS REMOTE CONTROL IS IS PART OF OF OUR PRODUCTS AND SHOW OUR CORPORATE UH LOGO AND AND COLOURS ON THE ON THE DESIGN AS WELL SO THAT UH THEY IDENTIFY IT AS ONE OF OUR PRODUCT SO THIS IS THE THE KEY POINT SO BEFORE UH FINISHING WE CAN UH DEFINE UH WHAT WOULD BE THE CHARACTERISTIC OF THE O TH OF THE CONTROL OF THE REMOTE CONTROL AND WHICH BUTTON DO WE NEED WHICH FUNCTION DO WE WANT ETCETERA CAPITAL SO DO YOU UM SO SO FROM FROM THE THE MARKETING EXPERT I THINK A KEY ASPECT IS THE EASY TO USE ASPECT IT SHOULD BE VERY SIMPLE AND MOST BUTTON ARE NEVER USED ONLY TEN PER CENT OF THE BUTTON ARE ARE USED OFTEN SO I THINK WE HAVE TO DO SOMETHING VERY SIMPLE AND I THINK WE ALL AGREE ON THAT POINT NO WELL IF IT IS GOING TO BE JUST A T. V. REMOTE CONTROL IT IS GOING TO BE VERY SIMPLE YEAH OKAY SO YEAH THE KEY POINT HERE IS SIMPLE MAYBE SO FEW BUTTONS CHANNEL VOLUME CONTROL AND WHAT EL WHAT FUNCTION DO YOU SEE WELL IF IT'S GOING TO BE AS SIMPLE AS POSSIBLE THEN JUST HAVE THE REMOTE CONTROL THERE IS NO OTHER FUNCTION THAT I CAN SEE REALLY MAYBE SWITCH T. V. ON AND OFF YEAH YEAH VOLUME MAYBE A MUTE BUTTON AND THEN ON OFF BUTTON AND THAT'S ALL UH I KNOW THAT SOM YOU SAY THAT MANY PEOPLE ARE DOING PLENTY OF A LOT OF ZAPPING MM-HMM MM I KNOW THA I DISCOVERED THAT WHEN I DID A QUICK LOOK UH THEY DO NOW SOM THEY DO SOMETHING WHICH IS QUITE NICE NOW IT'S A MEMORY YEAH OKAY YEAH THIS IS COOL MAYBE WE CAN INCLUDE THAT ALSO PREVIOUS PREVIOUS CHANNEL BUTTON SO WE HAVE LIKE CHANNEL BUTTON THE PREVIOUS CHANNEL BUTTON THE VOLUME BUTTON PLUS A MUTE BUTTON AND UH JUST THE THE TRADITIONAL ON OFF BUTTON YEAH I I TALK ABOUT THAT YEAH BECAUSE UH COULD BE NUMERICAL ONLY OR COULD BE ALSO INCREMENTAL YEAH INCREMENTAL DEFINITELY BECAUSE ZAPPING YOU YOU SWITCH THEM THIS IS UH INCREMENTAL BUT ONCE YOU PRESS IT FOR A LONG TIME YOU GO FIVE BY FIVE WE GO FASTER MM IT'S AN INTERESTING IDEA THAT IF YOU PRESS IT FOR A LONG TIME IT DOES SOMETHING ELSE IN GENERAL SO IF YOU YOU HAVE YOUR TEN BUTTONS FOR THE FOR THE NUMERIC THE NUMERICAL BUTTONS AND YOU HAVE INSTEAD OF HAVING JUST ONE MEMORY YEAH YOU HAVE IF YOU PRESS THEM FOR A LONG TIME NO DOESN'T WORK DOES IT MAYBE WE SHOULD HAVE ALSO A DIGIT BUTTON YEAH MAYBE WE HAVE ALSO TO HAVE DIGITS OR ONLY INCREMENTAL I DUNNO BEC BECAUSE IF YOU HAVE THE UH YEAH BECAUSE YOU HAVE YOUR PREVIOUS CHANNEL BUTTON IF YOU HAVE INCREMENTAL ONLY IT'S NOT UH IT ISN'T WORTH IT BECAUSE THE PREVIOUS CHANNEL IS EITH EITHER MINUS ONE OR PLUS ONE SO I THINK WE NEED ALSO DIGITS MAYBE WE WE CAN MAKE VERY OBVIOUS THE CHANNEL AND VOLUME BUTTON BUTTON AND SMALLER BUTTON DOWN THERE WITH THE THE DIGITS YEAH WHEN YOU ZAP USUALLY YOU WILL HAVE TO PRESS THE SAME BUTTON ALL THE TIME AND WE CAN DESIGN THE REMOTE CONTROL TO HAVE ACCESS YOU KNOW SOME REMOTE CONTROL HAVE UH PROTECTION AND SO YOU YOU Y YEAH HEY I JUST THOUGHT THIS THING THERE IS A I MEAN YOU KNOW THERE IS ARE SOME WITH A WHEEL LIKE THIS INSTEAD OF HAVING THE UP DOWN BUTTONS FOR UH YOU CAN HAVE THE WHEEL YEAH YEAH MAYBE WE CAN HAVE A WHEEL FOR INCREMENTAL OKAY SO HAVE A WHEEL FOR INCREMENTAL HAVE THE DIGITS UH ON THE LOWER SIDE THAT CAN BE CLOSED SO AS YOU SAY PROTECTED MM-HMM AND UH YEAH I THINK THIS IS THE BASI NO IF WE DO THAT NO A WHEEL IS BETTER I WOULD SAY THE WHEEL IS BETTER WHAT IS THE EXPERT OF UH BECAUSE IT'S UH IT'S IT'S NOT LIKE A VOLUME WHICH IS SMOOTH YEAH THE CHANNELS CHANGE ONE BY ONE SO YOU HAVE TO THE USER HAS TO LIKE TO SHOULD FEEL THE THE THE DISCRETE SENSE A BIT YEAH THAT'S A GOOD IDEA WELL ALSO WE HAVE TO DECIDE UH SO IT SHOULD BE LIGHTENING IN THE DARK I THINK BECAUSE MOST PEOPLE LOST THEIR REMOTE CONTROL OKAY YEAH EVEN IF I L. E. D. UH OR A IF IF IT'S THE L. C. D. FEATURE UH WHATEVER YEAH YEAH BECAUSE IT WAS IMPORTANT FOR YOUNG CUSTOMERS IF YOU REMEMBER YEAH JUST INCREASE THE COST THE USER DOES NOT HAVE AN ADVANTAGE REALLY MM-HMM