WE C MAYBE CAN IMPLY A FRUIT SHAPE POSSIBLY MM-HMM AH D D BUT IF MM-HMM WELL YEP MAYBE STILL WITH A RUBBER DESIGN WE COULD IT WAS WASN'T IT SO THE YEAH YEAH UM AND THAT YOU CAN MAKE THEM CURVED OR DOUBLE CURVED AND THAT WOULD BE THE KIND OF SLEEK AND SEXY LOOK MM-HMM THAT'S THE WAY ROUND IF YOU HAVE THE RUBBER CASE THEN YOU HAVE TO HAVE THE RUBBER BUTTONS TO GO WITH IT WHICH MAKES SENSE RIGHT UM AND THAT WOULD FIT IN WITH WHAT WE WANT WOULDN'T IT FOR THE SPONGY FEEL TO HAVE EVERYTHING RUBBER UH SO YEAH THE M THE MAIN PROBLEM IS HOW F HOW FREQUENTLY DO THE FASHIONS CHANGE 'CAUSE IN ESSENCE IN THE PRODUCTION YOU WANT THINGS TO STAY YOU WANT TO BASICALLY MINT THEM OUT 'CAUSE IF YOU'VE GOT FASHION CHANGES AND THAT YOU'RE INCORPORATING THEN IT MEANS THAT YOUR STOCK IS UM IS LAST YEAR'S STOCK AND THEREFORE YOU'RE SELLING IT OR HAVING TO SELL IT AT A DISCOUNTED RATE WHICH YOU WOULDN'T WANT TO DO WHEREAS IF YOU KEPT THE PRODUCT THE SAME BUT YOU COULD HAVE A DIFFERENCE FROM YEAR TO YEAR UH IT SEEMS TO ME THAT YOU COULD INCORPORATE A FASHION STATEMENT IF YOU LIKE RATHER THAN CHANGING THE WHOLE KIT AND CABOODLE YOU'RE JUST CHANGING ONE ASPECT LIKE LIKE THE STANDBY BUTTON OR SOMETHING LIKE THAT AND ESPECIALLY 'CAUSE THEN YOU COULD MAKE IT SOMETHING THAT WELL YOU MIGHT BE LIMITED IN SPACE THAT YES WELL YOU TWO ARE OBVIOUSLY GONNA FIND THAT OUT FAIRLY QUICKLY WHEN YOU MOVE OVER TO YOUR KIT MODELLING STAGE AS TO UH HOW MUCH PL HOW MUCH HOW MUCH HOW PLIABLE IS PLASTICINE BUT WHETHER THAT WOULD BE TOO MUCH TO INCORPORATE IN PRODUCTION WHETHER THAT WOULD JUST INCREASE THE COSTS MAKE IT MORE COMPLICATED THAT'S POSSIBLY IT CHANGING THE CASING AND THE GENERAL FUNCTION OF THE REMOTE WOULD STAY THE SAME BUT YOU COULD CHANGE THE THE WAY IT LOOKED YEAH AND THEN YOU COULD HAVE OH BUT YOU STILL WOULD HAVE TO HAVE THE LOGO ON EVERY NEW CASE BUT YOU COULD HAVE LIKE PINK CASES FOR GIRLS AND RED ONES AND THINGS LIKE THAT YEAH SOME IN RED SOME IN RATHER THAN ALL IN BLACK OR YOU KNOW WHICH FOUR DO YOU WANT AS LONG AS IT'S BLACK BUT UH SO BUT WE ARE SUPPOSED TO USE THE UM COMPANY COLOUR SCHEME AREN'T WE WE HAVEN'T REALLY SEEN THAT YET IT MIGHT AND WE MIGHT BE ABLE TO DO BOTH BUT IT MIGHT CLASH WITH CERTAIN THINGS YOU COULD HAVE YOUR COMPANY BADGE AND LOGO I MEAN A LOT OF UM COMPUTERS FOR INSTANCE LIKE LIKE ON THE ONE YOU'VE GOT THERE IT ACTUALLY HAS A SORT OF UM STICK ON BADGE SO WHAT YOU WOULD AL ALL YOU WOULD REALLY NEED WHETHER IT YOU KNOW WHETHER THE CASING BE W ANY COLOUR COULD BE ANY COLOUR BUT THAT BADGE WOULD THEN HAVE TO STICK OUT ON TOP OF IT SO THAT UH IN A SENSE WITH A WITH A LOGO LIKE THAT BECAUSE IT'S ON A WHITE BACKGROUND THE ONLY COLOUR THAT IT MIGHT NOT STICK OUT SO WELL ON WOULD BE A WHITE CASING 'CAUSE YOU YOU KNOW YOU'RE SORT OF YOU'RE BADGING IT AND IN FACT A LOT OF COMPANIES GET SOMEBODY ELSE TO MAKE THEM AND LITERALLY JUST BADGE THEM THEMSELVES WITH THEIR OWN UH BADGE OVER THE TOP AND IN FACT THE WAY THEY'VE GOT THAT THERE EVEN IF YOU HAD THAT ON A WHITE WHICH IS THE PREDOMINANT COLOUR OF THE UH THE WINDOWS BADGE YOU'D STILL BE ABLE TO SEE IT CLEARLY FROM YOU KNOW A WHITE CASING UH PRODUCT SO MIGHT BE SOMETHING TO CONSIDER MM-HMM WELL IF IT'S FOR YOUNG PEOPLE UM LIKE THE PHONE GENERATION THAT SORT OF THING'D PROBABLY GO DOWN WELL AND THE MARKET RESEARCH HAS BEEN ON THAT SIDE OF THINGS HASN'T IT YEAH I MEAN IT'S PEOPLE SAY THAT IT'S THE LOOK THEY WANT THE FANCY LOOKING THING BUT I'M YEAH I'M NOT CONVINCED ON WHETHER HAVING CHANGEABLE COVERS WOULD BE SOMETHING THAT PEOPLE WOULD BUY INTO I THINK WITH THE MOBILES IT'S THE YOU KNOW IT'S A COMMUNICATION DEVICE PEOPLE SEE YOU WITH IT ALL ABOUT AND YEAH I SUPPOSE WHERE YOU YOU KEEP THE REMOTE HIDDEN UNDER THE SOFA MOST OF THE TIME YEAH I THINK SO DON'T CHANGE CASE CHANGE CASE COLOUR AND WE'RE SORT OF SAYING NO TO THAT DID WE DECIDE ON THE RUBBER CASE THE SPONGY FEEL OR DID WE THINK THAT THAT MIGHT GO AS A TREND WELL IT WAS DIFFERENT LAST YEAR THE TREND WAS DIFFERENT LAST YEAR APPARENTLY IT WAS NOT NOT SPONGY FEEL BUT I DON'T KNOW WHETHER THE TREND WILL CHANGE I DON'T KNOW WHETHER IT'S ONE OF THOSE THINGS THAT LIKE SORT OF HAVING ALL FRUIT SHAPED KEYS THAT THAT PROBABLY WOULD GO OUT OF FASHION VERY QUICKLY WHEREAS JUST THE FACT THAT IT WAS A RUBBER CASE IS PROBABLY LESS LESS OF SOMETHING THAT SOUNDS REASONABLE IF YOU'RE GOING FOR FASHION TRENDS LIKE THAT THEY'LL NEED T YOU'D HAVE TO HAVE INTERCHANGEABLE CASES SO THAT YOU COULD OR 'CAUSE OTHERWISE SOMEONE'S GONNA HAVE TO BUY A COMPLETE NEW REMOTE RATHER THAN JUST A CASE MM OKAY UH WE HAVEN'T REALLY TALKED ABOUT UH THE CURVATURE OF THE CASE THERE'S FLAT THERE'S SINGLE CURVED AND THERE'S DOUBLE CURVED UM I'M NOT EXACTLY SURE WHAT THESE THINGS LOOK LIKE BUT THE DOUBLE CURVE WOULDN'T REQUIRE US TO PERFORM MIRACLES WITH THE PLASTICINE WHEN YOU SAY D WHEN YOU SAY DOUBLE CURVED WHAT WHAT EXACTLY DOES THAT MEAN I'M NOT EXACTLY SURE UM I'LL SHOW YOU THE REMOTES THAT I'VE GOT SEE HOW UH LET'S JUST GET THAT BIGGER SEE HOW UH THE ONE OH I'M NOT PLUGGED IN AM I THAT DOESN'T HELP SHALL I JUST TURN IT ROUND FOR TIME THAT SHOULD COME UP MM WHEREAS IF YOU DO UM FANCY THINGS WITH IT YOU THEN GOTTA PUT IT IN A CA A A PACKAGING BOX THAT THAT DOES THAT AND THE COST OF PACKAGING COULD BE QUITE IMPORTANT VIS A VIS THE TOTAL COST OF THE PRODUCT MM-HMM SO SHALL WE GO THROUGH QUICKLY AND JUST WORK OUT WHAT WE'VE DECIDE ON IF WE HAVE TO KIND OF YEAH UM IT'S NOT VERY CLEAR UP THERE BUT YOU CAN SEE SOME OF THEM HAVE GOT KIND OF BULGES LIKE THE SECOND ONE AND THE END ONE UH WHERE THERE'S A CURVE THERE I'M NOT EXACTL I DON'T KNOW IF A DOUBLE CURVE IS MAYBE IT COMES UP SLIGHTLY OR BUT UM IT IS A KINDA SLEEKER LOOK IF YOU'VE GOT CURVES IN THERE SHALL WE WE'RE MEANT TO BE F WE'RE MEANT TO BE FINISHING THIS MEETING IN ABOUT A MINUTE OR SO YEAH 'KAY SO SHALL WE QUICKLY WE'LL GO FOR SINGLE CURVE YEAH SINGLE CURVE SO IT'S SINGLE CURVED SO DID WE DID WE DECIDE ON THE KINETIC POWER SUPPLY THE ONE YOU MOVE AROUND OKAY UM AND THE RUBBER PUSH BUTTONS RUBBER CASE RUBBER BUTTONS AND CASE