BUT WE'RE ACTUALLY LOOKING FOR A LARGE PROFIT AT THE SAME TIME WHERE I'D BE INCLINED TO GO BACK TO UPPER LEVEL MANAGEMENT AND SAY LIKE LET'S JUST CUT DOWN OUR PROFIT EXPECTED ON THIS PRODUCT BECAUSE WE ARE ACTUALLY BRANDING OUR COMPANY HERE WE'RE SELLING MORE THAN JUST THE PRODUCT WE'RE TRYING TO GET MIND SHARE ABOUT UH REAL REACTION TO TO THE PEOPLE WHO ARE GONNA BUY CONSUMER ELECTRONICS WE WANT PEOPLE TO EVENTUALLY SAY OH THAT'S THAT'S REAL REACTION THAT'S A GOOD M MAKE IT'S RELIABLE AND AND WE'RE GONNA MAKE IT WE'RE GONNA WIN MIND SHARE BY UH EITHER BEING A FANTASTIC PRODUCT OR FOR IT WORKING IT JUST BEING GOOD REASONABLE PRICED AND SOLID SO IF WE CAN MAKE IF WE CAN PUT AN EMPHASIS HERE ON IT NOT BREAKING I THINK THAT'S IN ITSELF AN EXTREMELY BIG THING AND YOU MAKE IT LESS EXPENSIVE THEN ALL OF A SUDDEN NOW WE'RE GOING INTO AN A A NEW MARKET AREA SO WE CAN SAY LOW COST UH UH UM UH GOOD DESIGN BEAUTIFUL WA DA DA DA DA DA BUT WHAT I'M SAYING IS RIGHT NOW WE'RE MIDDLE MARKET IS TWENTY FIVE EUROS A MID MARKET PRICE FOR A REMOTE OKAY IN A DISCOUNT RIGHT NOW YOU CAN BUY 'EM ON SALE SOMETIMES FOR ABOUT ABOUT UH EIGHTEEN NINETEEN EURO AND THAT'S FOR THE MULTI FUNCTIONS UH D. V. D. V. C. R. UH CATCH ALLS AND AND THEY HAVE 'EM IN A LITTLE BOX IN THE MIDDLE AND AND THIS IS THE CONSCIOUSNESS THAT MOST PEOPLE HAVE ABOUT REPLACEMENT REMOTE CONTROLS SO TO ME TO MARKET THIS A T ONLY A TELEVISION REMOTE CONTROL WE HAVE TO CHANGE CONSCIOUSNESS WE HAVE TO HAVE SOMETHING THAT WILL CHANGE PEOPLE'S THINKING TO IDENTIFY THIS AS ADVANTAGEOUS AND I DON'T KNOW WHAT THAT IS IT'S GOTTA BE LOW COST OR HIGH COST WITH WITH SPECIAL DESIGN FEATURES WELL I'D BE INCLINED TO SAY IF WE CAN MAKE THE DESIGN BETTER THAN ANY COMPARABLE REMOTE WHILE REDUCING THE COST THEN THAT'S THE WAY WE REALLY SHOULD PLAY IT YEAH IF WE CAN TAKE IT DOWN TO YOU KNOW FIFTEEN RATHER THAN TWENTY FIVE AND MAKE A LOW PROFIT MARGIN ON IT BUT WE'RE REALLY DOING THAT TO SELL THE BRAND YEP WE HAVE FIVE MINUTES LEFT UH RATHER TH UH TO TO TO SELL FOR REAL REACTIONS AND I CAN COMMUNICATE THIS TO TO THE MORE SENIOR UH MM PEOPLE WITHIN THE COMPANY HERE TO TO GET A REACTION WHAT ABOUT UM THE IDEA THAT I HAD WITH THE CRADLE HOW DO YOU FEEL ABOUT THAT OR HOW DOES EVERYBODY FEEL I I THINK I LIKE IT I LIKE THE IDEA BUT WE HAVE T WE HAVE TO FIND OUT THE OTHER THE O THE PROBLEM WITH THAT IN MY MIND I JUST THINK OFF HAND AS A AS A CONSUMER WOULD I WANNA BUY THAT AND I THINK MAYBE NOT BECAUSE I'VE GOT A REMOTE AND I'LL TAKE IT TO DIFFERENT CHAIRS I'LL TAKE IT TO DIFFERENT I W I DON'T WANNA GO OVER SOMEWHERE AND PUT IT DOWN IT I IF IT IS GONNA BE SOMEWHERE THAT YOU PUT IT DOWN THEN IT NEEDS TO BE AT THE SIDE OF YOUR ARMCHAIR AND THAT IMPLIES THAT THERE'S ONLY ONE T. V. USER SO IT'S VERY GOOD FOR SOME PEOPLE BUT IT'S NOT A LIKE BUT IT IT TAKES AWAY THE EASE OF USE OF THE REMOTE TO A CERTAIN EXTENT YOU HAVE TO L SORT OF REMEMBER MM-HMM MM-HMM YEAH I D I D I D I THINK IT IT IN MY MIND IT DOESN'T SEEM LIKE SOMETHING THAT OH I'D REALLY WANT UH BECAUSE OF THAT FACT BUT I I DON'T KNOW THAT'S JUST MY OPINION WELL I THINK AGAIN IT'S IT WE HAVE A COST ISSUE HERE YOU KNOW IF WE'RE GONNA GO IN THIS DIRECTION TO ME WE'RE GOING TO THE OTHER SIDE OF THE COST RANGE ARE WE GONNA MAKE THIS SELLING SELLING THE COST AS A HIGH HIGH TECH UH UM ENVIRONMENTALLY SENSITIVE WHATEVER OR ARE WE GONNA GO TO THE LOWER SIDE OF THE RANGE AGAIN I DON'T SEE OUR MARKET NICHE IN THE MIDDLE FOR OUR PRODUCT YET I DON'T SEE IT YET SO WHAT DO WE THINK MAYBE WE SHOULD PEDRO DO YOU HAVE ANY OPINION ON IT UH WE SHOULD KEEP IT SIMPLE MM MEDIUM LOW COST MAR UM COST AREA AND UH MAKE IT LOOK GOOD W A QUESTION I HAVE IN IN A 'CAUSE I I I THINK I AGREE WITH YOU ON WE GOTTA MAKE IT A BOX THE BOX IS GONNA SELL IT I THINK THE OUTSIDE THE CASING CAN CAN CAN WE HAVE MULTIPLE DESIGNS HAVE A MODERN HAVE A TRADITIONAL HAVE A YOU KNOW AND SO SO INSTEAD OF THEM ALL LOOKING THE SAME PEOPLE CAN HAVE MAYBE FOUR OR FIVE DIFFERENT DESIGNS THEY CAN CHOOSE FROM I DON'T KNOW WHAT THAT CREATES COST OR WELL THE THE PROBLEM WITH THAT IS WE MAY END UP WITH A WHOLE BUNCH OF INVENTORY OF A OF A POOR DESIGN YOU KNOW SO UM BUT WHAT WE COULD DO IS SOME KIND OF WELL I MEAN YEAH WE WE NEED TO I MEAN HAVE A FEW DESIGNS TO LOOK AT AND THEN COME UP WITH SOMETHING THAT I THINK WE ALL AGREE IS YOU KNOW THE BEST FIT I THINK W WHAT'S REALLY IMPORTANT IS IT HAS TO LOOK GOOD IT HAS TO FEEL IT HAS TO FEEL GOOD IN YOUR HAND IT HAS TO BE DURABLE IT HAS TO A AND I THINK IT'S REALLY IMPORTANT THAT IT DOESN'T LOOK CHEAP I THINK I THINK WE HAVE TO MAKE SURE PEOPLE LOOK AT IT AN AND FEEL LIKE IT ITS LIKE A QUALITY REMOTE EVEN THOUGH THE COST MAY BE LOW A REMOTE THAT'S THAT DOESN'T MAYBE LOOK LIKE A REMOTE JUST AN IDEA JUST JUST OKAY 'CAUSE I MEAN WE ALL KNOW WHAT A REMOTE LOOKS LIKE ON THE OUTSIDE THEY'RE SELLING THESE THINGS EVERYWHERE MAYBE THAT COULD BE PART OF OUR DESIGN EXCLUSIVITY IS WE MAKE A REMOTE THAT DOESN'T EVEN LOOK LIKE A REMOTE IT IT OPENS LIKE A TELEPHONE OR WHAT IF IT LOOKS LIKE A PEN DOESN'T MATTER YEAH I'M JUST JUS I TALKING ABOUT SOME SOMETHING TO MAKE THIS THING UNIQUE IT THAT'S THE THING I'M GONNA KEEP THUMPING ON I'LL SELL WHATEVER YOU GUYS DESIGN I DON'T HAVE A PROBLEM SELLING A PRODUCT THAT'S NOT THE ISSUE I GIVE YOU IDEAS YOU GUYS CREATE THE PRODUCT ONCE YOU HAVE THE FINISHED PRODUCT I'LL FIND A WAY TO SELL IT DON'T WORRY ABOUT IT I JUST GIVE YOU THESE THINGS NOW BECAUSE THESE ARE MY THOUGHTS AND FEELINGS OKAY JUST TO TOUCH ON M MY POINT ONE LAST TIME THAT I HAD BROUGHT UP UM I REALLY UN UNLESS YOU GUYS ARE DIE HARD AGAINST THE FACT THAT UM IT'S POSSIBLE LIKE IT REDUCES THE USABILITY OF THE REMOTE B AND THE FACT THAT YOU CAN'T LOSE IT ON YOUR OWN