AND IT'S GOT JUST FEW BUTTONS QUITE LOW LOOKING AND ALL THIS STUFF WE ALREADY WE ALREADY DISCUSSED AND UH WHAT WILL PEOPLE SAY THEY'LL SAY IT'S PERFECT OR WHAT WILL SAY UH THEY WILL SAY IT'S SPLENDID AND UH E EVERYONE WILL SAY I'LL BUY IT AND EVERYONE'S GONNA BE SATISFIED DO YOU THINK IT CAN COME IN SEVERAL COLOURS OR DID THE UM BUT NOT THE CASE UH THE CASE WOULD ONLY BE IN THAT UH ALUMINIUM UH TITANIUM STUFF LIKE YEAH WELL THEY LIKE UH SOMETHING WHICH IS UH MM YEAH OKAY SO THAT WOULD BE THE OPTION I DON'T KNOW I DON'T HAVE A NOKIA PHONE BUT I DON'T USE THAT BUT AGAIN UH I MIGHT YEAH BU BUT IF YOU USE COLOUR L. C. D. NO UH INSTEAD OF THAT MAYBE WE CAN CHANGE THE COLOUR OF THE ASSEMBLER MAYBE WE CAN JUST IF USERS WANT MORE COLOURS THEY CAN PAY MORE MONEY TO GET THIS UH THE SHAPES AND THEY CAN HAVE DIFFERENT ASSEMBLY UM I AM HERE SO USERS HAVE DIFFERENT I MEAN THEY HAVE THEIR OWN INTERESTS COLOUR INTERESTS AND SO SO SO WE CAN JUST IF THEY WANT THEY CAN JUST PAY ANOTHER TWO EURO YEAH YEAH YEAH YES IF THEY WANT LIKE UH SO THAT WE CAN YEAH YEAH WOW WOW JUST THEY'LL GET FEW MORE THINGS AND FEW MORE COLOURS UM 'CAUSE THERE ARE SOME SOME PAINTS THAT CAN CHANGE COLOUR ACCORDING TO WHERE THEY ARE LIKE THEY CAN REFLECT DIFFERENT COLOURS MM AND THERMODYNAMIC ALSO MM-HMM LIKE A CHAMELEON MM-HMM WE CAN MAKE IT IN FACT IF IF IF THE OKAY MM-HMM BUT UH IT CAN BE IN UH MAYBE IN AN A GRADABLE VERSION BUT BECAUSE UH I THINK THERE ARE TWO KINDS OF PEOPLE THOSE FOR WHICH THE REMOTE CONTROL IS UH IS TO BE UH SOMETHING USEFUL UH I'M GOING TO TALK ABOUT THIS LATER BUT AND THOSE FOR WHICH IS SOMETHING THAT THAT THAT UH IS UH SPECIFIC TO THEM SO IT IT'S LIKE A SIGNATURE MY REMOTE CONTROL IS PINK NOBODY ELSE THAN ME HAS A PINK REMOTE CONTROL AND THAT MAKES ME SPECIAL OKAY AND YOU THINK THAT WE DON'T HAVE TO MAKE TO MAKE THEM PAY MORE BECAUSE OF UH O OR THIS IS OKAY SO THOSE WHO WANTED TO HAVE IT PINK NO MM NO MM IT MIGHT BE OPTIONAL YEAH SO LIKE WE CAN THOSE AH MM-HMM PINK YEAH YEAH YEAH BUT YOU KNOW IF YOU WANT TO BE DIFFERENT YOU JUST TAKE YOUR REMOTE CONTROL WITH YOU ALL THE TIME AND YOU'LL BE DIFFERENT UH IN THE TRAIN UH HELLO UH NO WANT TO CHANGE MY NEIGHBOUR IT'S A KIND OF REMOTE CONTROL UH IT'S WHITE AND IT'S SO WHITE THAT YOU SEE IT FROM ANY ANYWHERE IT HAS THIS DISTINCTIVE LOOK AND FEEL AND LOOK WHICH PEOPLE SEEMS TO LIKE JUST BECAUSE IT'S A COLOUR THAT WE DON'T USUALLY SEE IN A REMOTE CONTROL WHITE COULD WE INTEGRATE SOMETHING INTO OUR REMOTE CONTROL SOMETHING LIKE LIGHT THAT THEY CAN USE IT IN DARKNESS LIKE MM GLOW IN THE DARK SO MM-HMM RADIUM CHIPS OR SOMETHING SO THAT LIKE AT LEAST UM YEAH YEAH THAT OKAY OKAY S WELL LET'S GO ON MAYBE WITH THE PRESENTATION AND UM THE REMOTE CONTROL'S GOING TO BE SMART BUT HOW SMART SHOULD IT BE TO NOT TO COMPLICATE THINGS TOO MUCH AND UH I DUNNO THAT'S A QUESTION TO YOU AND TO MM TO CURRENTLY WE DON'T HAVE GUNS WITH SPEECH RECOGNITION OR UH BEER CANS WITH SPEECH RECOGNITION BUT WE MAY HAVE REMOTE CONTROLS WITH SPEECH RECOGNITION OKAY OKAY MM THAT'S A NICE WORLD THANK YOU OKAY BUT YEAH ARE ARE YOU SAYING HERE THAT UH THE REMOTE CONTROLS SHOULD BE AWARE OF WHO IS USING IT SO FOR INSTANCE THE YOUNG GUY WOULD NOT BE ABLE TO USE IT BECAUSE HIS FATHER DOESN'T WANT LIKE WITH SOME MAYBE FINGERPRINT RECOGNITION OR VOICE RECOGNITION IS QUITE TOUGH I SAY DON'T USE IT AND THE CONTROL JUST LOOKS MM YEAH 'CAUSE I ORDERED JUS MM UH THAT MM THAT COULD BE FEASIBLE I GUESS LIKE OKAY SO IT COULD BE SMART IN THAT WAY MM OKAY BUT FOR INSTANCE TH I I'M THINKING ABOUT THE OTHER UH UH PARTICULARITY THAT THE THE REMOTE CONTROL COULD HAVE S SINCE IT IT KNOWS WHO IS USING IT IT MIGHT ALSO RECORD THE KIND OF UH CHANNELS YOU ARE U MORE OFTEN USING AND UH LEVELS OF VOLUMES THAT YOU'RE MORE OFTEN UH THINGS LIKE THAT AND PROVIDE YOU WAYS OF USING THEM I DUNNO SOMEHOW I DUNNO THAT MIGHT BE EXPENSIVE BUT MM-HMM UH IT'S HMM THE REMOTE THAT KNOWS YOU OKAY OKAY THANKS SO IT'S YEAH MARKETING EXPERT OKAY IT'S ALRIGHT PARTICIPANT TWO FOUR SORRY TREND YEAH NO UH YES OKAY SO I'M GOING TO TALK ABOUT TRENDS AND UM I HOPE THIS CAN HELP US TO TO UNDERSTAND L HOW WE SHOULD DESIGN OUR REMOTE CONTROL SO NEXT SLIDE PLEASE SO FIRST MAYBE JUST A SMALL RECAP ON HOW HOW DO WE WATCH TRENDS SO IT'S NOT SO UH SIMPLE YOU MIGHT THINK THAT IT'S EASY BUT UH IT'S NOT SO SIMPLE ANYWAY THESE DAYS UH THE BEST UH SOURCE OF INFORMATION IS THE WEB AS YOU KNOW SO HAVE TO TO GO OFTEN ON THE WEB AND LOOK AT UH WHAT THE OTHERS ARE DOING AND ASK REAL PEOPLE WHO ARE USING REAL REMOTE CONTROLS EVERY DAY UH OR ANY OTHER TOOL THAT IS SIMILAR TO A REMOTE CONTROL WHICH BASICALLY IS A SMALL DEVICE THAT PEOPLE HAVE WITH THEM ALWAYS LIKE A PHONE WE CAN WE CAN USE THE PHONE AS A AS A GOOD UH UH EXAMPLE OF WHERE TO IN BE INSPIRED OF COURSE THOSE THA D WHO ARE WATCHING THE TRENDS ARE ALSO HAVE ALSO TO BE INSPIRED BECAUSE IN FACT THEY'RE NOT ONLY WATCHING THE TRENDS THEY'RE INVENTING IT THEY'RE CREATING THE TREND I HOPE I'M GOING TO TRY TO HELP YOU ON THAT THIS IS MORE RISKY BECAUSE YOU'RE NOT FOLLOWING THE TREND YOU TRY TO INVENT IT WHICH MEANS EITHER YOU SUCCEED AND YOU MAKE A LOT OF MONEY OR YOU DON'T AND YOU'RE OUT OF BUSINESS SO ANYWAY UH NEXT SLIDE PLEASE UH TO BE TO BE QUICK THERE'S A LOT OF WORDS HERE BUT UH BASICALLY THERE ARE UH IN IN THE MARKET OF OF REMOTE CONTROLS THERE ARE THREE ASPECTS THAT WE SHOULD VERY PAY MUCH ATTENTION TO THE FIRST ONE WHICH SEEMS TO BE THE MOST IMPORTANT ONE IS THAT IT HAS TO BE FANCY IT HAS TO HAVE A FANCY LOOK AND FEEL AND UH INTERESTINGLY THIS IS THE VERY MOST IMPORTANT THING IT HAS TO BE FANCY STRANGELY ENOUGH IT'S MORE IMPORTANT TO BE FANCY THAN TO BE WI AND NOW THAT'S THE SECOND THING IT HAS TO BE IT HAS TO BE TECHNOLOGICALLY I INNOVATIVE IT HAS TO BE NEW WITH SOME OF UH NEW UH TECHNOLOGY INSIDE AND UH AND THIS IS ALSO UH MORE IMPORTANT THAN THE LAST THING WHICH WE W MAY THINK THAT WOULD HAVE BEEN THE MOST IMPORTANT