WE NEED TO KNOW WHAT OUR FINAL PRODUCT IS GONNA BE LIKE SO WE NEED A A CLEAR IDEA OF EXACTLY WHAT THIS PRODUCT DOES UH HOW IT WORKS AND WHAT THE END USER IS GONNA WANT FROM THIS PRODUCT UM OH A WAY I'D SUGGEST THAT WE COULD GO ABOUT THIS IS BY DESIGNING UH SEVERAL DIFFERENT PROTOTYPES OF USER INTERFACES FOR THIS PRODUCT UM AND THEN UH TRYING TO GET SOME FEEDBACK UH ABOUT H HOW WELL THESE PARTICULAR PROTOTYPES WORK UH SORTA FIND OUT WHAT PEOPLE THINK OF 'EM UM USING A REMOTE CONTROL IS IS QUITE A SUBJECTIVE EXPERIENCE UM AND DIFFERENT DIFFERENT PEOPLE SORT OF PREFER DIFFERENT THINGS UM WE SHOULD REMEMBER THAT REMOTE CONTROLS ARE A A FAIRLY STANDARD PIECE OF EQUIPMENT WHEN A USERS USING A REMOTE CONTROL HE OR SHE EXPECTS THE BUTTONS TO BE IN CERTAIN PLACES SO IN SOME SENSE WE'RE GONNA WE'RE GONNA HAVE TO AIM FOR A DEVICE WHICH IS FAIRLY CONVENTIONAL IN DESIGN UH SO THAT WE'RE NOT COMPLETELY SHOCKING PEOPLE BUT I THINK WITHIN THAT THERE IS ALSO ROOM FOR US TO INTRODUCE NOVEL IDEAS UH AND TO MAKE SOMETHING THAT'S THAT'S PERHAPS A LITTLE BIT DIFFERENT SOMETHING THAT STANDS OUT UM ALSO IN IN DESIGNING THE USER INTERFACE WE NEED TO CONSIDER PRACTICALITIES UH THE FIRST OF THESE IS IS TECHNOLOGICAL YE UH WHAT CAN WE DO WITH THE CURRENT STATE OF TECHNOLOGY AS IT IS THE SECOND IS IS ECONOMIC UH WE NEED TO FIND A BALANCE BETWEEN FEATURES AND PRICE SO AS YOU MENTIONED THINGS LIKE VOICE RECOGNITION WOULD WOULD ADD TO THE PRICE UH BUT IT WOULD ALSO IM IMPROVE THE DESIGN OF THE PRODUCT SO I HAD A LOOK ON THE ON THE WEB UH TO SEE IF I COULD FIND A FEW EXAMPLES OF EXISTING TELEVISION REMOTE CONTROLS IN ANALYSING THESE WE CAN CONSIDER WHAT WHAT THINGS WHAT'S GOOD ABOUT THEM UH WHAT THINGS DO THEY GET RIGHT WHAT'S BAD ABOUT THEM WHAT'S WRONG WITH 'EM UM HOW WE CAN IMPROVE ON THE DESIGNS THAT THAT THAT I FOUND AND WHAT CAN WE DO TO MAKE OUR PRODUCT STAND OUT FROM FROM THE LARGE MAJORITY OF REMOTE CONTROLS HERE'S TWO EXAMPLES UH PROBABLY AT THE EXTREME ENDS OF THE SPECTRUM UM ON THE LEFT HERE WE'VE GOT UH AN ENGINEERING BASED DESIGN FOR A REMOTE CONTROL SO IT'S ONE THAT'S GOT LOTS OF BUTTONS IT'S IT'S FULLY FEATURED EVERYTHING YOU MIGHT POSSIBLY WANT TO DO IS THERE YOU KNOW IT'S GOT FORWARD BACKWARDS UP DOWN CHANNEL NUMBERS VOLUME UH FREEZE FRAME YEAH IT'S IT'S FULLY FEATURED AND IT MIGHT TAKE A WHILE TO GET TO LEARN TO USE IT BUT ONCE YOU'VE LEARNED IT YOU CAN YOU CAN DO WHATEVER YOU WANT WITH YOUR T. V. THE ONE ON THE RIGHT IS A LOT MORE BASIC IT'S JUST GOT THE ESSENTIAL FUNCTIONS OF THE T. V. CHANGING THE CHANNEL PLAY STOP VOLUME IT WOULD BE A LOT QUICKER TO LEARN TO USE IT BUT AGAIN TH IT'S IT'S SWINGS AND ROUNDABOUTS THERE ARE DISADVANTAGES YOU CAN'T USE IT SAY TO TO FREEZE THE TELEVISION PICTURE UH THERE'S A LOT OF FEATURES THAT ARE MISSING FROM THAT REMOTE CONTROL SO WE'VE GOT TO TO FIND OUR FIND A WAY OF STRIKING A BALANCE BETWEEN THE TWO UM AS I SAID BEFORE REMOTE CONTROLS ARE SUBJECTIVE DIFFERENT PEOPLE WANT WANT DIFFERENT THINGS UM PERSONALLY WA WHAT I WANT FROM A REMOTE CONTROL IS A DEVICE THAT'S SIMPLE IT IT'S EASY TO USE UH IT'S GOT BIG BUTTONS FOR DOING THE THINGS I DO MOST OFTEN CHANGING THE VOLUME CHANGING THE CHANNEL IT IT DOES EVERYTHING THAT I NEED IT TO UH AS I SAID BEFORE I'M QUITE LAZY I DON'T WANNA WALK ACROSS THE ROOM JUST TO ADJUST MY TELEVISION I ALSO WANT SOMETHING THAT THAT LOOKS COOL UM AND THAT THAT FEELS GOOD THAT'S ERGONOMICALLY DESIGNED MM 'KAY THANK YOU VERY MUCH THAT WAS VERY USEFUL IT'S FUNNY TO SEE THE DRASTIC DIFFERENCE BETWEEN THOSE TWO REMOTES UM AND NEITHER OF THEM WERE VERY PRETTY YOU KNOW YEAH I THINK THAT COULD BE OUR SELLING POINT MM I THINK THERE'S THERE'S CERTAINLY A MARKET FOR TECHNOLOGY THAT LOOKS COOL AND I THINK THAT'S THAT'S WHY COMPANIES LIKE APPLE'VE 'VE 'VE MADE A LOT OF PROGRESS RIGHT I REALLY CAN'T SEE WHAT I'M DOING SO DOES ANYONE HAVE A YOU THERE IT IS AH HA LOOK AT THAT SHOWING UP ALREADY UH THAT WAS JUST ON THE D ON THE COMPANY WEB SITE YEAH HMM ALRIGHT UM NO HOW DO I PLAY AGAIN UM THE IT'S RIGHT ABOVE DRAW THERE ARE THREE THINGY IF IT'S WAY AT THE BOTTOM UNDER THREE ICONS AND IT'S THE ONE THAT LOOKS LIKE A DESK YEAH THAT ONE THERE ARE Y. S SO THIS IS OUR WORKING DESIGN PRESENTATION UM I HAD A BIT OF SOME ISSUES WITH THIS BECAUSE I WASN'T ABLE TO FIND EVERYTHING I NEEDED BUT I GUESS THAT'S WE'RE STILL IN EARLY STAGES UM SO YEAH THIS IS THIS THOUGH TH THE THING ABOUT WORKING DESIGN IS THE WHAT WE'RE TRYING TO DO AS A WORKING DESIGN IS FIGURE OUT HOW THE APARATA APPARATUS CAN FULFIL ITS FUNCTION UM ONE OF THE EXAMPLES THAT KEPT COMING UP FOR ME IS THAT A COFFEE GRINDER IT WORKS BECAUSE IT CONVERTS ELECTRICAL ENERGY TO GRINDING THE BEANS AND THEN YOU PUT THE BEAN THROUGH A FILTER AND THAT FILTERS OUT AND THEN YOU GET COFFEE AT THE END THAT'S NICE AND HOT BECAUSE OF THE COMBINATION OF ELECTRICAL ENERGY AND THEN THE OTHER THINGS THAT ARE BROUGHT IN TO MAKE IT WORK DON'T KNOW IF I'M EXPLAINING THAT VERY WELL BUT HOW DO I GET TO THE NEXT S AH SO H THE METHOD AS UM WORKING DESIGNERS FIGURE OUT WHAT YOU NEED TO MAKE IT FULFIL THIS PRACTICAL FUNCTION WHAT WHAT NEEDS TO BE DONE AND HOW DO WE CONVERT ALL THE ELEMENTS TO MAKE THAT DONE SO WHA THE EASIEST THING TO DO IS TO BREAK DOWN ALL THE POINTS AT WHICH YOU NEED SOMETHING TO HAPPEN SO YOU MAKE A SCHEMATIC OF THE WAY THAT THE THE ENERGY IS CONVERTED TSH TOWARDS THIS PRACTICAL FUNCTION AND THEN I THINK THE EASIEST THING TO DO IS GONNA BE WORK ON EACH TASK SEPARATELY SO UM UH UH THAT'LL BE FINE SO THE FINDINGS THAT I GOT UH VERY JUST VERY BRIEFLY IS THAT YOU HAVE A CHOICE OF THE WAY THAT THE INFORMATION IS PROJECTED TO THE RECEIVER AND IN MY OPINION INFRA RED IS THE BEST WAY TO DO THAT 'CAUSE YOU DON'T NEED A SIGHT LINE SO THAT'S ONE THING WE'RE GONNA WORK ON UM THE USER INTERFACE IS CRITICAL HERE BECAUSE A LOT OF THE THINGS THAT HAPPEN IN A REMOTE CONTROL HAPPEN THROUGH THE CHIP THAT CONTROLS THAT CONVERTS THE ELECTRICAL ENERGY INTO DATA WHICH THEN GOES THROUGH THE INFRA RED SO THE THE CHIP THAT UH I THINK IAN IS DESIGNING IS GONNA BE CRUCIAL AND REALLY IT ALL COMES DOWN TO THE TO THE USER BECAUSE THEY'RE THE ONE THAT'S CONTROLLING MOST OF THE WORKING DESIGN