NOW I WOULD HAVE HOPED I THINK THAT'S MY ONLY SLIDE ACTUALLY YEAH I WOULD HAVE HAVE HOPED TO UM DO YOU A PRETTY POWERPOINT SLIDE OF UM MY FIRST CUT DESIGN BUT UNFORTUNATELY THE TECHNOLOGY DEFEATED ME SO IF YOU'LL BEAR WITH ME I'LL DO IT ON THE WHITEBOARD SO WE WANT AN ENERGY SOURCE WHICH IS THERE AND WE'VE GOT TO THINK ABOUT WHAT THAT MIGHT BE UH WE OBVIOUSLY DON'T WANT WIRES ON THIS THING UH TYPICALLY IT WOULD BE A BATTERY BUT I'M OPEN TO SUGGESTIONS UM AND THEN WE HAVE THE THE USER INTERFACE OOPS AND THE MAIN COMPONENTS IN THERE ARE THE THE TH THE CHIP THAT ACTUALLY HAS THE INTELLIGENCE OF THE MACHINE THAT TRANSLATES BUTTON PRESSES INTO A MESSAGE WHICH IT THEN TRANSFERS TO SOME SENDING MECHANISM WHICH ENCODES IT AND SENDS THE MESSAGE TO THE RECEIVER SO THOSE ARE THE BASIC THINGS THAT WE'VE GOT TO GET IN FOR OUR TWELVE EUROS FIFTY THANK YOU HMM OKAY RIGHT BUT THOSE THINGS AS LONG AS WE CAN GET THOSE COMPONENTS THE BLOCK THAT THAT RECTANGLE FOR THE USER INTERFACE IS WHERE THE USER COMES IN OF WHAT WHAT DOES IT LOOK LIKE WHAT DO THE BUTTONS LOOK LIKE UH WHAT DOES IT FEEL LIKE THAT'S WHERE THE USER INTERFACE IS REALLY COMING INTO ITS OWN THE TECHNICAL END IS WHAT'S ACTUALLY GONNA BE IN THERE BUT ALSO IT HAS TO BE EASY ENOUGH TO CHANGE OR REPAIR IF SOMETHING GOES WRONG FOR EXAMPLE THE BATTERY ENERGY SOURCE OR UM WHAT IF THE CHIP FOR WHATEVER REASON BREAKS DOWN AFTER A CERTAIN AMOUNT OF TIME DO YOU JUST REPLACE IT UM IS THERE ANY UM BECAUSE IT MAY BE IN THE SAME AREA WITH SEVERAL OTHER USER INTERFACES LIKE FOR D. V. D. S MOVIES WHATEVER UM DOES IT HAVE TO HAVE A A WAY OF BEING SEGREGATED FROM THE OTHERS IN A DIFFERENT FREQUENCY OR SOMETHING WELL I MAY BE WRONG HERE BUT I'D BEEN THINKING OF THIS DEVICE AS BEING A A CHEAP MASS PRODUCED DEVICE WE'RE TRYING TO SELL FOUR MILLION OF 'EM UM THAT'S THAT'S YOU KNOW THAT'S ALMOST ONE IN EVERY TENTH HOUSEHOLD OR WHATEVER IT IS UM AND I HADN'T THOUGHT OF IT AS BEING A REPARABLE THING YOU JUST IF IT GOES WRONG YOU CHUCK IT OUT AND THAT'S WHY I'M A BIT CONCERNED I LIKE THE IDEA OF SPEECH RECOGNITION THAT'S A GREAT IDEA BUT I'M NOT CONVINCED WE CAN PUT IT INTO THIS BOX FOR THE PRICE THAT WE NEED GONNA NEED TO HIT DO WE HAVE UM KI SOME IDEA OF HOW MUCH IT WOULD COST TO CREATE A DEVICE THAT HAS THESE BASIC ELEMENTS BECAUSE THEN OH OH NO THE CHIP COMPOSER SENDER MM WHAT THEY COST OKAY YEAH YEAH MM IT DOES IT DOES SEEM AS IF WE'RE JUST TO DO SOMETHING REALLY SIMPLE AND MASS PRODUCED THE WHICH IS PRETTY MUCH THE SAME AS THESE EXISTING MODELS JUST MAYBE INSPIRED A LITTLE BIT MORE INSPIRED MM ALTHOUGH WHAT WHAT UH SUDDENLY CAME INTO MY HEAD IS YOU KNOW HOW THEY ALWAYS TAKE TWO A. A. BATTERIES WHICH WHICH IS REALLY NOT VERY EFFICIENT AT ALL COULD IT BE POSSIBLE TO HAVE UH YOU KNOW LIKE A RECHARGEABLE INTERNAL BATTERY LIKE WELL LIKE AN M. P. THREE PLAYER DOES WITH THAT YOU COULD JUS OR A MOBILE PHONE OR WHATEVER YOU COULD YOU KNOW YOU JUST PLUG INTO A POWER SOURCE FOR A COUPLE OF HOURS AND THEN IT'S RECHARGED FOR AGES AND AGES AND AGES AND YOU DON'T HAVE TO WORRY WITH REPLACING A. A. BATTERIES WHICH ARE MM YOU'D NEVER NEED UH BATTERIES WOULD Y UH YEAH YEAH BUT IT ALSO HAS A PLACE SO EXACTLY MM BUT THEN AGAIN I D I DON'T KNOW IF THIS IS WITHIN OUR PRICE RANGE OR NOT THAT'S A REALLY GOOD IDEA I'LL DO SOME RESEARCH FOR THE NEXT MEETING OKAY UH YEAH WELL SOLAR MAY NOT BE SO GOOD WHEN YOU'RE WATCHING T. V. IN THE NIGHT BUT WELL IT IS JUST SO ANNOYING HOW MM YEAH AND THEN USE IT SOLAR CAN DO THAT YEAH MM-HMM NO BUT JUST A RECHARGEABLE INTERNAL BATTERY WOULD PROBABLY I MEAN IT MIGHT COST MORE TO AT FIRST TO DEVELOP AND TO INSTALL BUT FOR LONG TERM USE IT'LL BE SO MUCH MORE CONVENIENT AND ECONOMIC THAN FIDDLING AROUND TRYING TO REPLACE CHUNKY A. A. BATTERIES AND NOT HAVING ANY IN YOUR KITCHEN DRAWER AND SO DO YOU THINK WE MIGHT MAKE THAT A SELLING POINT IF IT WAS SOMETHING THAT WE FOUND WE COULD AFFORD TO DEVELOP DEFINITELY 'CAUSE I'M THINKING IN TERMS OF UM UH THE LOSS AND BREAKAGE OF UM REMOTES HOW MUCH OF THAT IS IS TO DO WITH IT NOT REALLY HAVING A UH A HOME A UM A NEST A PLACE TO LIVE EXACTLY SO IF YOU CAN DOCK IT UM YOU KNOW YOU COULD S ARGUE THAT THIS IS EXACTLY STILL I DON'T KNOW IF IT'S QUITE WITHIN OUR PRICE RANGE MM 'CAUSE YOU ARE TALKING ABOUT ANOTHER COMPONENT LIKE ANOTHER PIECE OF HARDWARE YEAH OKAY ARE WE AGREED AS TO WHAT OUR TARGET GROUP IS THOUGH PRETTY MUCH SO THAT WE'D BE LOOKING FOR THE YOUNGER END OR ARE THEY MAKING PURCHASING DECISIONS YOU KNOW THESE ARE THE MORE MONEY THAN SENSE AND WHO ARE LIABLE TO BUY SOMETHING NEW BUT BU BUT WHAT I WAS GONNA SAY WAS ALTHOUGH THEY THEY MAY BE BUYING UM YOU KNOW PERSONAL MUSIC DEVICES AND ALL THAT ARE THEY NECESSARILY BUYING T. V. REMOTE CONTROLS BECAUSE THEY PROBABLY LIVE IN A HOUSEHOLD THAT HAS A T. V. IF THEY'RE AT THE LOWER END OF THE AGE RANGE I DON'T KNOW REGION WHERE PEOPLE HAVE MORE THAN ONE TELEVISION IN A HOME I THINK WE'VE GOT A BIG HILL TO CLIMB HERE HAVEN'T WE I MEAN WE'VE GOTTA PERSUADE PEOPLE WHO'VE GOT A REMOTE CONTROL 'CAUSE IT CAME WITH THE TELLY THAT THEY SHOULD BUY OUR PRODUCT INSTEAD YEAH YEAH OR DO WE S MAKE SURE THAT IT GOES TO THE MAN THROUGH THE MANUFACTURER WE SELL TO THE MANUFACTURER AS THE REMOTE THAT GOES WITH IT YEAH YEAH GOOD POINT WHAT WOULD BE A MORE EFFICIENT WAY OF DOING IT MM-HMM OKAY RIGHT PROBABLY NOT UM THE OTHER THING THAT WE'RE SUPPOSED TO DO IS MAKE DECISION ON OUR FUNCTIONS OUR FUNCTIONS WE'VE SO FAR DECIDED I THINK THAT POWER CHANNEL VOLUME MAKE IT ATTRACTIVE UM IT HAS TO HAVE AN ENTER KEY AND OF COURSE THE NUMBER KEYS IT HAS TO HAVE BIG USER FRIENDLY BUTTONS AND SH N DEFINITELY WE WANNA BE INSPIRED THAT THE CURRENT STYLES ARE JUST PLAIN AWFUL YEAH DO WE NEED UM LET ME IS THAT AGREEABLE TO EVERYONE MM-HMM THE ENTER KEY I HAVE A CHART HERE THAT I DIDN'T INCLUDE UM DO YOU WANT THE GIZMO THROW SOME LIGHT ON THAT FELT LIKE HAD A LOT OF CHARTS UM ACTUALLY WE'RE YOU KNOW WE ARE ALMOST A HALF HOUR OUT OF THE FORTY MINUTES SO WE HAVE TO GET CLOSE TO FINISHING AH MM-HMM OKAY UM EXACTLY