THREE LIKE A KEYS SEPARATELY BUT SUPPOSE IF YOU TAKE THE THE PRESENT TREND OF MOBILE PHONES THERE ARE LIKE BIG THICK KEYS YOU PRESS ON THE TOP IT TAKES ONE NUMBER YOU PRESS ON THE BOTTOM IT TAKES ANOTHER NUMBER AND UH BASICALLY UH UH SO THE SPACE COVERED SO THAT YOU DON'T SEE TWO SEPARATE KEYS THERE ACTUALLY SO IT IT IS LIKE UH UM I I IT IS LIKE UH MA MAYBE MAYBE YOU CAN DRAW IT ON THE ON THE BOARD UH BUT I THINK TAKING THE IDEA OF GETTING INSPIRATION FROM MOBILE PHONES IS INTERESTING ESPECIALLY IF WE'RE GOING AFTER A YOUNGER MARKET THAT'S THE THE THE MM THE NEW AND THE FUNKY THINGS THAT'S YEAH THERE'S LOT THERE'S LOTS OF PRETTY MOBILE PHONES NOT TOO MANY PRETTY REMOTE CONTROLS THAT'S AND AND THEY ARE SKILLED UH BY USING IT MM SO FOR EXAMPLE UH WELL UH OKAY IT WORKS FINE SO FOR EXAMPLE YOU HAVE UH PRESENTLY UH KEYS LIKE ONE TWO UH THANK YOU THREE LIKE THIS ACTUALLY AND UH UH FOUR FIVE SIX LIKE THAT AND UH YOU CAN HAVE KEYS LIKE THIS IN FORM LIKE UH KEYS LIKE THAT HOW MUCH LONGER HAVE WE GOT FOR THE MEETING BY THE WAY 'CAUSE WE HAVEN'T TALKED ABOUT DEMOGRAPHIC AT ALL AND IT'S A VERY IMPORTANT ISSUE YEAH SO YOU YOU YOU CAN HAVE UH KEYS LIKE UH WHICH ARE WHICH ARE LIKE SO TOO SORRY SO WE BASICALLY DON'T CHANGE THE UH ORIGINAL ORDER OF THEM BUT THEN THE KEYS ARE MORE SPACIOUS THEY DON'T LOOK UH SO THERE THERE IS A VERY SLIGH THING SO IF YOU PRESS ON THE TOP IT TAKES THE ONE IT TAKES THE THREE UH FOUR SORRY FOUR HERE UH FIVE AND SIX SO THE KEYS CAN BE IT LOOKS YOU KNOW NOT VERY MUCH CLUTTERED BUT IT LOOKS NICE FOR YOU DON'T HAVE TOO MANY KEYS BUT YOU CAN HAVE A LOT OF OPTIONS T IF YOU PRESS ON THE TO YEP YEAH MM YEAH WHICH I THINK IS QUITE TRICKY UM BASICALLY WE'RE TRYING TO GET PEOPLE TO BUY A REMOTE CONTROL WOULDN'T THEY ALREADY HAVE A REMOTE CONTROL WITH THEIR TELEVISION WHEN THEY BUY ONE OF COURSE THEY HAVE ALREADY ONE SO OUR OUR OUR REMOTE CONTROL HAS TO BE BETTER BUT IT'S NOT GOING TO HAVE MORE FUNCTIONALITY 'CAUSE IT'S ONLY A LOW MARKET IT'S A CHEAP END REMOTE CONTROL WE CAN'T BEAT MODERN FUNCTIONALITY WE MIGHT WE'LL BE ABLE TO BEAT THEM ON TH THE LOOK OF IT TH THE DESIGN OF IT BUT THAT'S NOT A BIG SELLER IF THEY'RE NOT JUST GOING TO BUY A NEW REMOTE CONTROL JUST 'CAUSE IT LOOKS PRETTY THEY HAVE TO ACTUALLY NEED IT AS WELL SO I'M NOT SURE HOW WE CAN GET PEOPLE TO BUY THIS THING MM I WELL I THINK MANY PEOPLE SAID UH IN YOUR IN IN YOUR RESEARCH UH UH UH THE APPEARANCE OF THE UH R. C. IS IS IMPORTANT WHEN THEY ARE BUYING ONE BUT INDEED SO THAT WILL BE ABOUT FUNCTIONALITY MM BUT IF PEOPLE ARE BUYING A NEW REMOTE CONTROL FOR FUNCTIONALITY THEY'LL BUY A UNIVERSAL REMOTE I'VE GOT FRIENDS WHO'VE GOT SO MANY THINGS THEY NEED A UNIVERSAL REMOTE OTHERWISE THEY'RE USING FIVE DIFFERENT REMOTES FOR THEIR ALL THEIR THINGS IN THAT CASE THEY WOULDN'T BUY OUR PRODUCT BECAUSE IT DOESN'T GIVE THEM WHAT THEY NEED IN TERMS OF FUNCTIONALITY SO YOUR YOU THINK WE SHOULD GO FOR A MORE U UNIVERSAL HIGH PERFORMANCE WE WE'RE NOT BUILDING A UNIVERSAL REMOTE WE'RE NOT BUILDING A HIGH END PRODUCT YEAH WE HAVE YEAH TWELVE POINT FIVE EUROS UH PER UH PER R. S R. C. AND I THINK UH WITH THIS NOW YOU KNOW THAT CHIPS ARE VERY UH CHEAPS AND UH WE CAN INCLUDE IT IN OUR CONTROL SOME NEW NEW FEATURES MM AND UM BUT YEAH THAT'S I DON'T KNOW I DON'T KNOW WHETHER THAT'S NECESSARY IS THE L. C. D. SCREEN IF YOU MM I THINK THI THIS COULD BE THIS COULD BE A MARKET BECAUSE UH UNIVERSAL REMOTE CONTROLS UH TEND TO BE UH QUITE EXPENSIVE AND QUITE COMPLICATED TO USE YES MM-HMM NOT AS FLEXIBLE MAYBE YEAH BUT S YEAH UNIVERSAL R. C. BECAUSE IT HAS MORE UH IT IT IS IN SOME KIND UNIVERSAL MM-HMM BUT IF WE'RE GOING FOR THE SAY FIFTEEN TO TWENTY FIVE AGE GROUP THEN NOT MANY OF THEM WOULD ACTUALLY OWN T. V. S TO USE A REMOTE CONTROL ON MM YES BUT W WE'RE TARGETING I THINK ON MORE ON THE ON THE TWENTY TO FORTY GROUP OKAY SO THEY'RE YEAH WHO JUST HAVE OR ALREADY HAVE A JOB AND HAVE THE MONEY BUT MAY NOT WANT TO SPEND THAT MUCH MONEY ON A ON A UNIVERSAL UNIVERSAL CONTROL ARE WE GONNA BE AT THE VERY BOTTOM OF THE PRICE RANGE OR ARE WE KIND OF MIDDLE TO BOTTOM I DON'T KNOW MM I THINK UH WHEN WE THINK IT OVER I THI I THINK WE ARE TRYING TO OFFER THE A KIND OF UNIVERSAL CONTROL FOR FOR LESS MONEY MM-HMM YEAH SO D DO YOU AGREE WELL I IT'S FINE WITH ME LIKE THE PRICE AS LONG AS IT IS UH NOT TOO EXPENSIVE YEAH BECAUSE WE HAVE TO TAKE INTO ACCOUNT THAT WE ARE GONNA B WE ARE GONNA SELL UH FOUR ARO AROUND FOUR MILLION SO WHEN WE SPEAK ABOUT THESE NUMBERS UH THE PRICE OF A CHIP IS UH PRICE OF A CHIP IS VERY CHEAP SO I'M OKAY FOR DESIGNING UM A NE UH LESS YEAH A A KIND OF UNIVERSAL UH R. C. YEAH YOU THINK IT'S POSSIBLE FOR THE TWELVE EURO FIFTY YEAH OKAY UM SO THEN WE WE DECIDE ON ON ON GOING TO THIS MORE UNIVERSAL KIND OF CONTROL MM-HMM OKAY UH THAT'S NEEDED RIGHT NOW AND UH BASICALLY YOU CAN LOOK TO THE STANDARDS OF OTHER YEAH SO I GUESS WHAT I'D LIKE FROM A UNIVERSAL REMOTE IS MAYBE CHOOSING BETWEEN THREE DEVICES BEING ABLE TO SWITCH BETWEEN THEM THERE MAY BE STEREO V. C. R. AND T. V. EXACTLY YES YEAH YOU CAN ALSO BROWSE THROUGH ALL THE STANDARDS YOU KNOW WHERE ARE THE LIMIT OF STANDARDS FOR ALL OF THEM AND YOU CAN JUST BROWSE THROUGH THEM SO GIVEN WE ARE GOING FOR THIS UH UH UNIVERSAL TYPE UH M MAYBE IT IS GOOD WHEN YOU TRY TO FIND OUT WHICH COMPONENTS YOU THEREFORE NEED AND Y YOU WILL TRY TO GET MORE SPECIFIC UH USER INTERFACE CONTENT AND UH MAYBE YOU CAN LOOK ON ON WHAT TRENDS ARE IN THIS UH IN THIS TYPE OF MARKET VOILA HMM SO ANYONE UH HAS A POINT TO BRING IN OR SHALL WE NO WE CAN WE'LL WE'LL GO AND WE'LL I'M SURE WE'LL UP SOMETHING GOOD FOR THE YEAH SO WE MEET IN WELL WHAT ARE OUR UH THIRTY MINUTES OF WORK AND THEN WE HAVE THE NEXT MEETING BUT YOU WILL BE INFORMED VIA THE COMPUTER OKAY COOL SO SEE YOU LATER