UH THE OTHER TWENTY FIVE PERCENT HAVE NO FASHION SENSE UH EIGHTY PERCENT OF USERS WOULD SPEND MORE TO GET UM YOU KNOW A NICE LOOKING REMOTE CONTROL UM CURRENT REMOTE CONTROLS THEY DON'T MATCH THE USER BEHAVIOUR WELL AS YOU'LL SEE ON THE NEXT SLIDE UM I DUNNO WHAT ZAPPING IS BUT OH RIGHT BUT YOU HAVE THAT LITTLE THING THAT COMES UP AT THE BOTTOM AND TELLS YOU WHAT'S ON UM OKAY FIFTY PERCENT OF USERS SAY THEY ONLY USE TEN PERCENT OF THE BUTTONS SO THAT'S GOING BACK TO WHAT YOU KNOW WE WERE SAYING EARLIER ABOUT YOU KNOW DO YOU NEED ALL THE BUTTONS ON THE REMOTE CONTROL THEY JUST MAKE IT LOOK UGLY OKAY COOL UM SO THIS IS MY LITTLE GRAPH THING MM K OKAY WELL I CAN SEND IT TO ALL OF YOU WHAT IT IS IS UM IT'S CONES 'CAUSE I THOUGHT THEY'D BE MORE EXCITING UM BUT OOH WHERE'S IT GO BACK OH OH YES COOL OKAY I'M GONNA STOP PLAYING WITH THE LITTLE POINTY THING UM OKAY SO LIKE WHAT IT SHOWS IS HOW MUCH THINGS ARE USED RELATIVELY AND WHAT YOU CAN CLEARLY SEE FROM THAT IS THE THING THAT'S USED MOST IS THE CHANNEL SELECTION WHAT YOU CAN'T SEE IS VOLUME SELECTION IT'S A LITTLE BIT HIGHER THAN ALL THE OTHERS MM-HMM THAT'S THE NEXT ONE ALONG YEAH YOU KNOW NOBODY REALLY USES AND SO THAT'S THE THE NUMBERS ALONG THE TOP REPRESENT THEIR LIKE UM THEIR IMPORTANCE YOU KNOW SO ON A SCALE OF ONE TO TEN HOW IMPORTANT IS THAT AND YOU KNOW CHANNEL SELECTION AND VOLUME SELECTION ARE ABSOLUTELY ESSENTIAL AND THE POWER WELL IT'S NOT QUITE SO ESSENTIAL APPARENTLY ALTHOUGH I DON'T UNDERSTAND HOW IT COULDN'T BE UM AND EVERYTHING ELSE I THINK YOU KNOW YOU CAN FORGET ABOUT HAVING THOSE BUTTONS ON THE REMOTE CONTROL 'CAUSE THEY'RE JUST NOT NEEDED AND THEY'RE NOT USED MM-HMM THIS IS THE BIT THAT THE EMAIL MESSED UP FOR ME AND THAT'S WHAT I WAS FIDDLING ABOUT WITH AT THE BEGINNING OF THE THING OKAY COOL SO UM OKAY SO THIS IS WHAT PEOPLE FIND ANNOYING ABOUT REMOTE CONTROLS UH THAT THEY GET LOST THAT THE UH YOU KNOW THEY'RE NOT INTUITIVE AND THAT THEY'RE BAD FOR REPETITIVE STRAIN INJURY I THINK IF YOU'RE WATCHING ENOUGH T. V. TO GET REPETITIVE STRAIN INJURY FROM UM YOU KNOW WATCHING T. V. THEN THAT'S THE LEAST OF YOUR PROBLEMS BUT YOU KNOW IT'S UP THERE UM THAT YEAH OKAY SO UM I MEAN THE THE R. S. I. THING WOULD BE THAT LIKE WHEN YOU HAVE THE COMPUTER KEYBOARDS AND YOU KEEP YOUR WRISTS UP WOULD BE SOMETHING THAT ENCOURAGES YOU WANT SOMETHING WITH AN ERGONOMIC T DESIGN THAT ENCOURAGES GOOD USE OF THE REMOTE CONTROL AND YOU KNOW NOT STRAINING YOUR WRISTS WATCHING T. V. YES OKAY COOL RIGHT UM SORRY THIS IS PINK BECAUSE I WAS COPYING AND PASTING THE TABLE AND I DIDN'T HAVE TIME TO WHITE IT OUT AGAIN UM OKAY BUT THAT SHOWS HOW PEOPLE WHETHER THEY WOULD PAY MORE FOR VOICE RECOGNITION SOFTWARE SO YOU CAN SEE FROM THAT THAT YOU KNOW YOUNGER PEOPLE TO THE AGE OF THIRTY FIVE ARE QUITE LIKELY TO PAY QUITE A LOT MORE F WELL QUITE ARE QUITE LIKELY TO PAY MORE FOR VOICE RECOGNITION SOFTWARE WHEREAS AS PEOPLE GET OLDER THEY'RE A BIT MORE SCEPTICAL ABOUT IT AND THEY'RE LESS WILLING TO TO TRY IT UM SO CLEARLY VOICE RECOGNITION IS SOMETHING TO THINK ABOUT BUT UM YOU KNOW I D I DO WONDER HOW WELL THAT WOULD WORK GIVEN THAT A T. V. YOU KNOW TENDS TO BE PEOPLE TALKING AND UM YOU KNOW HOW ARE YOU GOING TO STOP IT FROM JUST FLIPPING CHANNELS WHILST WATCHING T. V. UM OKAY COOL UM OKAY SO THESE ARE MY PERSONAL PREFERENCES SO YOU HAVE SLEEK STYLISH SOPHISTICATED YOU KNOW SO SOMETHING THAT'S YOU KNOW A BIT COOL UM YOU KNOW FUNCTIONAL SO IT'S USEFUL BUT MINIMALIST UM THERE'S A THERE'S AN IMPORTANT THING THAT YOU KNOW PEOPLE USE WHEN YOU KNOW WHEN YOU'RE FILLING UP YOUR HOME YOU KNOW A LOT OF PEOPLE FILL UP THEIR HOME WITH BITS OF CRAP BASICALLY YOU KNOW AND YOU'VE GOT ALL THIS STUFF AND YOU'RE JUST LIKE WHAT THE HELL IS THAT WHO IS EVER GONNA USE IT YOU KNOW SO THINGS SHOULD EITHER BE FUNCTIONAL OR BEAUTIFUL OR PREFERABLY BOTH SO I THINK WE NEED TO AIM FOR BOTH UM OKAY THEN A LONG BATTERY LIFE LIKE YOU WERE TALKING ABOUT EARLIER AND UM YOU KNOW I WAS THINKING THAT SOLAR POWER WOULD BE QUITE COOL BECAUSE YOU KNOW YOUR REMOTE CONTROL JUST SITS THERE AND YOU COULD JUST SIT IT IN THE SUNSHINE AND SAVE THE ENVIRONMENT A BIT UM AND THEN LIKE A LOCATOR SO YOU KNOW KIND OF LIKE YOU HAVE FOR A MOBILE PHONE OR NOT A MOBILE PHONE SOME KIND OF A RING SOME WHISTLE AND IT SCREAMS AT YOU YEAH SO YEAH SO MAYBE SOMETHING WHERE YOU CLAP AND THEN IT BEEPS SOMETHING A KIND OF SOUND THAT YOU DON'T OFTEN HEAR ON THE T. V. YOU KNOW 'CAUSE YOU DON'T WANT YOUR REMOTE CONTROL BEEPING EVERY FIVE MINUTES 'CAUSE YOU YOU'D THEN DELIBERATELY LOSE IT BY THROWING IT OUT THE WINDOW OR SOMETHING SO OKAY COOL THAT'S ME THAT'S YOU EXCELLENT UM I'M JUST GONNA TICK YES SO WE'VE GOT ABOUT TEN FIFTEEN MINUTES TO DISCUSS I THINK ONE OF THE VERY INTERESTING THINGS THAT CAME UP IN UM UH KA KATE CAT CAT'S UH PRESENTATION WAS UM UH THIS THIS ISSUE OF UH UH LIKE VOICE RECOGNITION BEING MORE POPULAR WITH UH YOUNGER PEOPLE SO IF WE NEED TO HAVE A TARGET GROUP UM THEN UH I THINK AS FAR AS THE M MOTTO OF OUR COMPANY IS CONCERNED IF WE WANT TO HAVE SOMETHING SLEEK AND UH YOU KNOW GOOD LOOKING UH WE ARE BETTER OFF TARGETING A YOUNGER AUDIENCE THEN UM YOU KNOW PEOPLE WHO ARE COMPARATIVELY ELDERLY UM YEAH I MEAN THAT'S THE THING IS THAT IT DIDN'T SAY IN THE SURVEY YOU KNOW WHETHER YOU KNOW THESE ARE THE PEOPLE THAT WILL PAY MORE FOR A MORE STYLISH REMOTE CONTROL BUT I'M ASSUMING YOU KNOW YES BU BUT BUT THE SURVEY DID SAY THAT F THINGS LIKE VOICE RECOGNITION ARE MORE POPULAR WITH THEM SO IF YOU WANT TO PUT IN SOMETHING STYLISH THEN UH TH IT'LL CERTAINLY BE MORE POPULAR WITH THIS I YE WITH THE YOUNGER PEOPLE AS COMPARED TO OLDER PEOPLE YEAH THEN AGAIN I GUESS THE TH WHERE IT WAS MOST POPULAR WAS THE FIFTEEN TO TWENTY FIVE BRACKET AND THE I DON'T KNOW HOW OFTEN THEY'RE BUYING TELEVISIONS WELL THAT'S WHEN YOU GO TO UNI ISN'T IT SO YOU KNOW YEAH YEAH YOU SHARE A TELEVISION OR SOMETHING THAT YEAH WHEN PEOPLE ARE REALLY MOVING OUT AND THEY'VE GOT THEIR FIRST JOB AND THEY WANT THEIR NICE TOYS AND RIGHT BUT UH STILL IF IF YOU CAN GO BACK TO THAT SLIDE AND UH HOW POPULAR WAS IT OH OH OKAY