BUT AGAIN BECAUSE WHAT I SEE IS BUDGET RESTRICTIONS AND LIMITATIONS I DON'T KNOW THAT WE CAN BRING ANY NEW TECHNOLOGY INTO THIS THING IF IF WE COULD HAVE A TECHNOLOGICAL SOMETHING I HAVE AN IDEA AND IT'S KIND OF ALONG THE S LINES OF ENVIRONMENTALLY SENSITIVE AND IT MAY EVEN FIT INTO ERGONOMICS AND EVEN KIND OF ADDRESS THE ISSUE OF LOSING LOSING THE REMOTE WHAT WE WERE SAYING IT'S A COMMON ISSUE UM WHAT WE CAN DO IS WELL YOU KNOW THAT BATTERIES THROWING A AW REMOTES RUN THROUGH BATTERIES LIKE CRAZY RIGHT AND S FOR SOME PEOPLE YEAH WELL MAYBE NOT A SOLAR REMOTE BUT INSTEAD WHAT ABOUT IF WE HAD LIKE A POWER CRADLE LIKE A A CRADLE THAT IS IS THERE TO HOLD THE REMOTE WHEN YOU'RE NOT USING IT SO YOU'LL ALWAYS KNOW WHERE THE REMOTE IS 'CAUSE YOU HAVE TO PUT IT BACK THERE TO CHARGE THE REMOTE AND WE CAN INSTEAD OF HAVING INSTEAD OF HAVING YOU KNOW REPLACEABLE BATTERIES WE'LL JUST HAVE A POWER CELL THAT STAYS THERE FOR THE LIFE OF THE REMOTE YOU NEVER HAVE TO GET GO THROUGH THE GO THROUGH UH ALL THESE DIFFERENT BATTERIES AND ALSO YOU CAN I I THINK IT'S A GOOD OPPORTUNITY FOR THE USER DESIGN OR FOR NOT JUST FOR THE USER DESIGN BUT ALSO FOR THE JUST FOR THE LOOK AND FEEL OF THE REMOTE AS AS A WHOLE YOU KNOW YOU COULD HAVE SOME KIND OF NEAT LITTLE YOU KNOW A SEXY DESIGN FOR D A CRADLE AND THE REMOTE ITSELF BLAH I LIKE IT I LIKE THE IDEA BUT WE'RE TALKING ABOUT IN COST IS GONNA PROBABLY DOUBLE IT W IT WOULD INCREASE THE COST AND YOU COULD PAGE THE REMOTE IF YOU LOSE IT MAYBE THERE'S A BUTTON ON THE CRADLE I REALLY SEE BUT THE COST I NO NO NO NO WE HAVE T WE HAVE TO CHANGE THE END COST THERE'S UH I MEAN I DON'T SEE IT ANYWAY CAN WE DL CAN WE DO THAT WITHOUT UH CHANGING IT TWELVE FIFTY PER PRODUCT IF WE BASICALLY CAN SELL MORE BASED ON THIS YEAH THAT'S GONNA BE UP TO THESE GUYS I MY REACTION IS NO BUT MM-HMM YEAH WE WE CAN CERTAINLY PUSH FOR A MORE EXPENSIVE PRODUCT IF THAT'S GONNA BE YOU KNOW LET'S LET'S SELL THIS WHOLESALE FOR FOR FIFTY EUROS SIXTY EUROS LET'S MAKE THIS THING REALLY EXCLUSIVE ENVIRONMENTALLY SENSITIVE UH HIGH TECH DESIGN UH ERGONOMICS ALL OF THIS JUST MAKE THIS THING UH YEAH THE THE THE ROLLS ROYCE OF OF REMOTE CONTROLS EVERY HOME'S GOT TO HAVE IT IF YOU DON'T HAVE ONE HEY WHAT KIND OF REMOTE DO YOU HAVE OH YOU'VE GOT ONE OF THOSE OH FANTASTIC I WANT ONE OF THOSE TOO I JUST DON'T HAVE ENOUGH MONEY RIGHT NOW I JUST DON'T KNOW ABOUT THAT BECAUSE IN ORDER TO DO THAT IN ORDER TO PRICE IT AT THAT KIND OF LEVEL I THINK WE'D NEED TO HAVE EVERY FUNCTIONALITY THAT ALL THE OTHER COMPETITORS ARE OFFERING LIKE BEING ABLE TO OPERATE YOU KNOW THE D. V. D. PLAYER AND YOU KNOW THE STEREO SYSTEM AND ALL THAT WHICH IS A PRETTY BASIC FUNCTION THAT W WE'VE OPTED OUT OF AND ADDITIONALLY WE'RE M MAYBE NOT SUPPORTING TELETEXT UM NAH I THINK WE CAN SAY WITH CERTAINTY NOW THAT WE ARE SUPPORTING TELETEXT YEP ONE ONE THING I DON'T UNDERSTAND IS H THEY'VE THEY'VE GIVEN US THIS PACKAGE OKAY NOW UH IN MY OPINION WE NEED TO GIVE THEM A PACKAGE BACK OKAY THEY SAY THEY SAY OKAY HERE YOU GO THEY GAVE US A FUNDAMENT A FOUNDATION OF OF WHAT THEY WANT AND AND W IT'S OUR PLACE TO KINDA ANALYSE AND EVALUATE I DON'T THINK IT'S OUR PLACE TO CREATE THEIR PRODUCT FOR THEM MAYBE IT IS I DON'T KNOW WHAT KIND OF ROLE WE HAVE IN THIS IN THE CORPORATE LADDER UH BUT TO ME IT'S LIKE OKAY YOU HAVE GOT YOUR HERE'S OUR IDEAS OKAY AND THEN LET THEM LOOK AT THOSE IDEAS AND THEY SAY YEAH WELL WE CAN WE CAN RAISE THE PRICE TWENTY PERCENT YOU KNOW WE LIKE THIS IDEA THIS IDEA NO BUT TO ME IT'S IT'S ABOUT A CHOICE DO WE FOLLOW THEIR DIRECTIVES OR DO WE MAKE UH PRESENTATIONS BACK AND AND THEN AND THEN DISCUSS BECA I I DO NOT I DO NOT SEE THE MARKET NICHE FOR THE PRODUCT THAT THEY'RE HANDING F HANDING US RIGHT NOW I DON'T SEE IT I THINK OUR MARKET NICHE IS BASICALLY PEOPLE WHO NEED WHO HAVE LOST THEIR REMOTE OR UH WHO'VE BROKEN THEIR REMOTE AND DON'T WANNA SEND BACK TO THE MANUFACTURER THEY JUST WANNA RUN OUT TO THE STORE AND GET A REMOTE AND THEN THEY'RE GONNA LOOK ON THE SHELF AND THEY'RE GONNA SEE OURS IS THE NICEST LOOKING REMOTE IT DOES WHAT THEY NEED THESE AREN'T I I THINK THAT IT I TH I THINK IT'S IMPORTANT TO REMEMBER THAT THAT THIS REMOTE HAS TO WORK WITH MULTIPLE T. V. S YEAH 'CAUSE IT'S SELLING ON ITS OWN IT'S NOT GOING TO BE SPECIFICALLY FOR HITACHI T. V. S OR OR WHATEVER SO TECHNOLOGICALLY IF I UNDERSTAND IT UH T. V. S T. V. REMOTE'S WORKING EXACTLY THE SAME WAY AS VIDEO REMOTES AND D. V. D. REMOTES ALL YOU NEED TO DO IS TRAIN THEM TO THE INDIVIDUAL ONE ALL YOU NEED TO DO IS IS KNOW THE THE F LIKE SOME FOUR DIGIT CODE SO SAYING THAT IT WORKS WITH ALL T. V. S IS EQUIVALENT TO SAYING THAT IT'LL WORK WITH D. V. D. S AND OTHER THINGS YEAH Y Y YOU YOU WOULDN'T THE INTERFACE WILL BE DIFFERENT IF WE IF W IF WE WERE GOING TO HAVE A PRODUCT THAT WORKED FOR D. V. D. S V. C. R. S AND EVERYTHING THEN I CAN SEE THE MARKET NICHE BUT WE WE'RE ONLY IDENTIFIED AS GOING FOR TELEVISIONS WITHOUT TELETEXT AND IT'S LIKE WHOA WE HA IN MY OPINION WE HAVE TO GO WITH SOMETHING THAT'S EXTREMELY EXCLUSIVE TO MAKE THIS THING MARKETABLE BECAUSE WHO WANTS JUST A TELEVISION REMOTE I DON'T IF YOU'RE IN THE MARKET FOR THIS ULTIMATE REMOTE YOU'RE NOT GONNA GO FOR JUST A TELEVISION REMOTE IF IT CAN'T CONTROL IF IT CAN'T CONTROL YOUR YOUR D. V. D. PLAYER AND A AL IF Y IF YOU CAN'T GET THAT ALL IN ONE ULTIMATE REMOTE THAT JUST YOU CAN THROW ALL YOUR OTHER REMOTES AWAY I'M NOT GONNA BUY A D SEVENTY FIVE EURO REMOTE I I I HAVE A TENDENCY TO AGREE WITH YOU I REALLY DO THAT'S WHY I SAY I QUEST I Q I QUESTION THE MARKETABILITY OF THE PRODUCT I REALLY QUESTION WHERE WE CREATE THE DEMAND WE'RE REALLY LOOKING FOR SOMETHING BASIC THE THE ONE THING THAT THAT THAT YOU SAID REALLY STRUCK A CHORD WITH ME HERE IN THAT WE'RE WE'RE CARRYING THE CORPORATE IDENTITY WITH THE PRODUCT