UM I THINK WE COULD BECAUSE THE L. C. D. PANEL REQUIRES POWER AND THE L. C. D. IS A FORM OF A LIGHT SO THAT WHY WHAT KIND OF LIGHT DO YOU WANT ARE YOU THINKING OF I MEAN I'M THINKING IT MIGHT BE THAT FOR UH THIS TO BE A HIGH TECH THING IT'S GONNA HAVE TO HAVE SOMETHING HIGH TECH ABOUT IT AND THAT'S GONNA TAKE BATTERY POWER AND TO MAKE THAT TO MAKE THAT A REALISTIC GOAL I THINK ONE OF THE ISSUES THAT WILL COME UP LATER IS CAN THE BATTERY POWER IT OR A LIGHT IN THE SENSE OF IT GLOWS KIND OF YOU KNOW FRANKENSTEIN IT'S ALIVE OKAY AND THAT'S WHAT EVERYBODY DOES OH WHERE'S THE VOLUME BUTTON IN THE DARK AND UH Y YOU JUST TOUCH IT OR YOU JUST PICK IT UP AND IT LIGHTS UP OR SOMETHING LIKE A PHONE YEAH LIKE THE BACKLIGHT IN A PHONE OKAY COOL YEAH UM THAT'S WHY I THINK THE OPTION OF THE THE KINETIC THING WHICH BASICALLY MEANS AS LONG AS YOU SHAKE IT LIKE A WATCH LIKE AN AUTOMATIC WATCH UM IT'S PROBABLY SENSITIVE ENOUGH WHEN YOU FIDDLE IT SO YOU COULD TRIGGER THAT TO A LIGHT LIKE I SAID THE BOUNCING BALL THING OR YOU COULD TRIGGER THAT TO USE THAT TO POWER THE LIGHT AS OPPOSED TO SO WHEN THEY PICK IT UP RIGHT AND THEN THAT THAT SORTA TRIGGERS THE RIGHT OKAY UM WELL LET'S JUST GO RIGHT BACK TO THE MARKETING IDEAS FOR A START AND JUST GIVING AN ID IDEA ON THE TIME WE'VE GOT ABOUT FIFTEEN MINUTES TO PLAY WITH AT MOST SO UM YEAH SO JUST T TO BEAR IN MIND THAT THE ULTIMATE GOAL OF THIS MEETING IS TO REACH AN DECISION ON THE THE THE CONCEPTS OF THE PRODUCT SO BACK TO YOUR IDEA ABOUT UM INCORPORATING THE IDEA OF LIKE FRUIT AND VEG AND THE CORPORATE COLOUR AND THINGS LIKE THAT UM I MEAN WHAT DOES EVERYBODY THINK ABOUT DOES ANYBODY HAVE ANY IDEAS OF ABOUT HOW WE CAN FIT ALL THAT IN TOGETHER I MEAN THAT'S KIND OF THE USER INTERFACE TYPE OF THING WHAT ARE YOUR THOUGHTS ON THAT UM I THINK WE COULD GO FOR LIKE UM MAYBE NOT A P A FRUIT SHAPE BUT A VERY SORT OF CURVY TYPE SHAPE UM YOU COULD HAVE THE SAME SORT OF TEXTURE AND COLOUR AS A FRUIT SO MAYBE DO Y ARE WE THINKING SOMETHING THAT LIKE S COULD SIT IN YOUR HAND COMFORTABLY OR DO YOU TH YOU'D HOLD ONTO COMFORTABLY OR UM PROBABLY SOMETHING THAT S SITS IN YOUR HAND COMFORTABLY SORT OF FEELS RIGHT IN YOUR HAND OKAY UM RIGHT OKAY COLOUR WISE I MEAN YOU MADE A RE UH WAS IT YOU OR UH I CAN'T REMEMBER WHO MADE THE POINT ABOUT HOW IF YOU'VE A NICE BRIGHT COLOUR YOU'LL NOT LOSE IT WAS THAT WHOSE ABOUT HOW IF YOU HAVE A BRIGHT COLOUR YOU'LL NOT LOSE IT SO MUCH UM AND WHEN THE CORPORATE COLOUR IS YELLOW I MEAN MAYBE WE COULD THINK ABOUT ABOUT THE COLOUR OF THE WHOLE PRODUCT BEING YELLOW I DON'T KNOW UM AND THEN OBVIOUSLY THE UH THE MATERIALS WHEN IT HAS ANYBODY GOT LIKE AN OVERALL PICTURE IN THEIR MIND ABOUT WHAT WHAT MIGHT WORK WELL I MEAN I'M THINKING THAT WHAT WE NEED TO DO IS HAVE SOMETHING THAT KIND OF UNIFIES A LOT OF THE DIFFERENT CONCEPTS AND IF WE THINK THAT WHAT WE ARE W OUR NUMBER ONE MARKETING MOTIVE IS UM THE LOOK AND FEEL SO FOR THE LOOK AND FEEL TO SEEM COHERENT AND NOT JUST SORTA BITS AND BITS AND PIECES OF OF CONCEPT AND TECHNOLOGY OR OR WHATEVER OR FASHION THEN WE SHOULD HAVE IT KIND OF COME BACK TO ONE THING THAT WE KIND OF ALL SORTA CAN VISUALIZE UM MAYBE WHAT WE COULD DO IS T TH THINK ABOUT A CONCEPT WHICH TOUCHES B BACK TO THE ON THE UM THE COLOUR YOU SAID COMPANY COLOUR YELLOW I MEAN IF WE THINK OF SOMETHING LIKE I WAS SAYING ALSO LIME AND LEMON YOU KNOW WHAT CAN WE COME UP WITH SOMETHING WHERE WE WE TRY AND ASSOCIATE IT WITH WITH LIKE THE SERIES WE JUST COME UP WITH SOMETHING LIKE THAT WE KIND OF USE IT AS A THEME TO INSPIRE THE OKAY RIGHT IS THERE A PARTICULAR SHAPE THAT YOU'RE INTERESTED IN LIKE DOES MARKETING HAVE ANY RESEARCH ON DOES IT NEED TO BE LONG DOES IT NEED WITH A SQUARE THING WHA YEAH 'CAUSE THAT WILL N HELP NARROW DOWN THE CHOICE OF CHOICE OF MATERIAL YEAH 'CAUSE I I I WAS KINDA THINKING ABOUT AS WELL YOU KNOW HOW YOU GET THESE SHOCK RESISTANT MOBILE PHONES AND THEY'RE PLASTIC BUT THEN ALSO HAVE LIKE RUBBER ON THE OUTSIDE AND IT KINDA FEELS IT FEELS KIND OF WARMER TO THE TOUCH IT FEELS A BIT MORE COMFORTABLE AND MAYBE WE COULD INCORPORATE PLASTIC AND RUBBER INTO IT AND THEN THEN WE COULD HAVE CURVED SHAPES 'CAUSE WOOD OR TITANIUM YEAH IT'S GONNA HAVE TO BE BOXY AND RECTANGULAR AND I THINK WE MIGHT BE MOVING AWAY FROM THAT YOU KNOW SO UM WELL I'M DO WE REALLY WANT IT IN LIKE THE SHAPE OF A LEMON OR NO I DON'T THINK WE DO EITHER IT'S MORE MORE JUST THAT WE WE THINK ABOUT LIKE WHAT IT IS WE'RE TRYING TO ACHIEVE SO AND THEN WE HAVE ONE ONE SORTA THEME THAT WE STICK WITH DO YOU KNOW WHAT I MEAN I'D QUITE LIKE A SORT OF UH SNOWMAN TYPE SHAPE A SNOWMAN SHAPE UM SO A P SORT OF LARGER BIT SITS IN YOUR HAND AND THEN YOU GOT MAYBE ANOTHER BUBBLE AT THE TOP FOR JUST ANY OTHER FUNCTION YOU NEED THAT'S QUITE A DISTINCTIVE SHAPE THAT WOULD BE GOOD WOULDN'T IT YEAH YEAH SO YEAH SHOULD WE GO WITH THAT UM CAN WE YEAH LIKE TO AND WHA LIKE DO YOU HAVE A DO YOU WANNA DRAW IT ON THE BOARD UM SOMETHING LIKE THAT UM YOU GOT TWO GROUPS THERE UM MAYBE IT COULD FOLD UP AND YOU GET A THIRD GROUP INSIDE OR UH YOU HAVE VOLUME CONTROLS ABOUT THERE OKAY MM-HMM YEP SO CALL IT THE SNOWMAN SHAPE TRADEMARK YEAH THAT'S COOL UM AND I MEAN COLOUR WISE WHAT DOES EVERYBODY THINK I THINK IT IS QUITE IMPORTANT TO GET YELLOW IN THERE SOMEWHERE I MEAN DO YOU WANT THE WHOLE THING YELLOW MAYBE LIKE YELLOW AND WHITE DO YOU WANT SOMETHING SO I RECKON IT'D LOOK QUITE NICE IF WE JUST HAD UM THIS HERE HAD A SORTA BACKGROUND YELLOW AND THEN HAVE SORT OF A NICE BOLD COLOUR FOR THE BUTTONS OKAY COOL UM AND ALSO I MEAN HOW ARE WE GOING TO INCORPORATE THE SLOGAN IN THE FACT THAT IT TALKS TO YOU I MEAN IT MIGHT BE QUITE COOL IF WHEN YOU FIRST START USING IT IT SAYS WHAT IS IT PUTTING FASHION INTO ELECTRONICS OR SOMETHING I DUNNO