BUT UH I GOT UH I GOT AN EMAIL THAT BASICALLY SAID TO UH MAKE SURE THAT UH WHATEVER DEVICE WE COME UP WITH AT THE END OF THE DAY HAD TO INCORPORATE UM THE CORPORATE COLOUR AND SLOGAN SO UH I'M GUESSING THAT UH UH I NOTICE ON THE BOTTOM THERE IT'S GOT UH WHAT'S THAT A. P. O. G. E. E. THAT MIGHT BE THE CORPORATE COLOUR SCHEME ALTHOUGH THE ONLY THE ONLY COLOUR I CAN SEE IN THAT IS THE RED WOULD YOU BE ABLE TO GET RID OF THE THE EXTRA BUTTONS HERE THE THE SORT OF CIRCULAR SECTION BECAUSE THAT SEEMS TO BE FOR A VIDEO AS WELL SO WE COULD DISPENSE WITH THAT LITTLE BIT AS WELL AND JUST GET IT DOWN TO JUST THE NUMBERS AND THE VOLUME POSSIBLY LIKE ALL OF THAT BOTTOM BIT YEAH SO MAYBE WE COULD GET RID OF THAT AS WELL YEAH AND I DON'T REALLY THINK THAT YOU NEED NINE NUMBERS I MEAN HOW OFTEN DO YOU USE SEVEN EIGHT AND NINE I THINK JUST ONE TO SIX AND THEN CHANNEL UP AND DOWN SHOULD BE ENOUGH WELL TH THE ON THE WELL UH FOR FOR GENERAL TELEVISION PURPOSES OBVIOUSLY YOU HAVE CHANNELS ONE TO FIVE AT THIS POINT IN TIME AND WE'D HAVE TO HAVE SOME ROOM FOR UH FUTURE SUCH CHANNELS BUT BUT BUT WELL POSSIBLY BUT THE THE OTHER THING IS THAT WITH UM THE CURRENT EXPANSION OF UH CHANNELS UH IN THE PROCESS OF TAKING PLACE CERTAINLY THE BUTTON UP AND DOWN BUT UH I MEAN HOW MANY CHANNELS DO WE HAVE TO UM ACTUAL TELEVISION CHANNELS DO WE HAVE TO UH PREPARE FOR I WOULD HAVE THOUGHT THAT UH IT'S FOREVER EXPANDING AND AT THE MOMENT WE'VE GOT ALTHOUGH YOU'VE ONL YOU'VE GOT THE FIVE STANDARD YOU'VE GOT THE B. B. C. HAVE COME UP WITH A FURTHER SIX AND UH THERE'S UH I DON'T KNOW EXACTLY HOW MANY CHANNELS THERE ARE ON UH WHEN YOU TAKE INTO ACCOUNT UH SKY AND VARIOUS OTHER UM VARIOUS OTHERS SO I WOULD'VE THOUGHT THAT WE WOULDN'T YOU KNOW RATHER OKAY IF THE TIME OF FLICKING FROM ONE TO OTHER BUT PRESUMABLY IT'LL TAKE A SECOND 'CAUSE YOU HAVE TO BE ABLE TO STOP IT MAYBE YOU COULD HAVE A FAST FORWARD ON THE ON THE CHANNELS THAT W AND THEN YOU COULD DISPENSE WITH MORE OTHERWISE Y YOU'D WANT YOU'D WANT TO GET FAIRLY QUICKLY TO THE CHANNEL THAT YOU WANTED UM SOME REMOTES HAVE KIND OF FAVOURITE OPTIONS WHERE IF YOU ALWAYS FLICK FROM CHANNEL ONE TO CHANNEL SIX UM IF THAT'S A FAVOURITE YOU JUST LIKE BY PASS TWO TO FIVE YEAH I S I SUPPOSE IN A SENSE YOU COULD HAVE UM IF YOU'VE GOT A HUNDRED CHANNELS THEN IF YOU HAD SORT OF AN EASY WAY OF GETTING RATHER THAN HAVING TO GO ONE TO A HUNDRED YOU COULD GO ONE TO ONE TO TEN TEN TO TWENTY AND THEN HAVE A SECOND BUTTON TO GET YOU TO THE ACTUAL CHANNEL YOU WANT AND THAT WOULD CUT DOWN YOUR TIME ANYWAY AND THEN YOU'D HAVE ANOTHER REMOTE FOR ALL OF THOSE CHANNELS LIKE TO GET TO FIFTY FIVE AND THE HIGHER NUMBERS YEAH OKAY OKAY LIMIT THE NUMBER OF BUTTONS USER FRIENDLY BUT I SUPPOSE NINE'S NOT REALLY EXCESSIVE I SUPPOSE IT DOES MAKE A GOOD PATTERN SO WITH THAT WE'D KIND OF BY PASS ANY PROBLEMS WITH WELL THAT'S TRUE YEAH YOU COULD GET FIFTY BY FIVE AND A ZERO OR WHATEVER THAT THAT MAKES SENSE YEAH UM MM-HMM OKAY UM I THINK THAT'S JUST FOR A VIDEO SO WE WOULDN'T NEED ANY OF THAT AT ALL SO WE COULD GET IT DOWN TO WHAT MM-HMM SO WE GET TO HOW MANY BUTTONS HAVE WE GOT WE'VE JUST GOT TEN ELEVEN TWELVE TH WE GOT FOURTEEN THAT WE NEED I GUESS MM-HMM UM WHICH ISN'T REALLY TOO MANY THAT'LL BE QUITE EASY TO MAKE A USER GUIDE FOR A FOURTEEN BUTTON REMOTE WELL WE'VE WE'VE GOT UM THAT IT'S REMOTE FOR T. V. ONLY OTHERWISE PROJECT WOULD BECOME TOO COMPLEX WITH UH WHICH WOULD ENDANGER THE TIME TO MARKET WAS ONE OF THE CONSIDERATIONS I'M I DON'T KNOW D DID YOU HAVE THAT INFORMATION BEHIND THE MARKETING OR WAS I MEANT TO GIVE YOU THAT INFORMATION I'M NOT SURE I HAD I'VE HAD SOME MARKET INFORMATION BUT NOT FROM THE COMPANY NO RIGHT OKAY SO BASICALLY TIME TO MARKET SEEMS TO BE IMPORTANT THEREFORE SPEED OF DELIVERY WE'VE ONLY GOT ABOUT ANOTHER FOUR HOURS LEFT OKAY SO IS EVERYONE HAPPY WITH THAT AH YES YES THAT SEEMS GOOD RIGHT WELL THAT'S THE END OF MY PRESENTATION 'KAY I'M GONNA PULL THIS OFF I THINK IF YOU JUST GIVE IT A SECOND TO MAYBE CATCH UP UH-HUH OKAY I'LL GIVE IT ANOTHER GO YEAH THERE WE GO RIGHT WE'VE DONE SOME RESEARCH INTO THE FUNCTIONAL REQUIREMENTS THAT PEOPLE WANT OUT OF THEIR REMOTE CONTROL AND FIRST OFF WE SHOULD STATE THAT TH THE REMOTE CONTROL'S FOR CONTROLLING THE T. V. AND UM HOW DO PEOPLE USE IT WE ASKED THEM SORT OF WHICH BUTTONS WERE USEFUL FOR THEM UM HOW D HOW DOES A REMOTE CONTROL LOOK AND FEEL FOR THEM AND WHAT IMPROVEMENTS WOULD WOULD THEY LIKE TO REMOTE CONTROL AND WE DID THAT BY SORT OF GIVING THEM A QUESTIONNAIRE THAT WE'D PREPARED AND ASKING THEM TO FILL IN THE ANSWERS AND THREE QUARTERS OF THEM FOUND THAT REMOTE CONTROLS ARE UGLY AND THAT A SORT OF EVEN HIGHER PROPORTION WOULD SPEND MORE FOR A SORT OF S UH A FANCIER REMOTE CONTROL AND THAT OF ALL THE BUTTONS ON THE REMOTE CONTROL THE SORT OF SETTING BUTTONS FOR SORT OF THE PICTURE PICTURE AND BRIGHTNESS AND THE AUDIO SETTINGS UM THEY WEREN'T USED VERY OFTEN AT ALL PEOPLE CONCENTRATED ON THE CHANNEL BUTTONS AND THE VOLUME BUTTONS AND THE POWER BUTTONS UH WE ALSO ASKED THEM ABOUT SPEECH RECOGNITION UH FOR REMOTE CONTROL AND YOUNG PEOPLE WERE QUITE RECEPTIVE TO THIS BUT AS SOON AS WE GOT SORT OF OVER ABOUT INTO A THIRTY FIVE TO FORTY AGE FORTY FIVE AGE GROUP AND OLDER PEOPLE PEOPLE WEREN'T QUITE SO KEEN ON SPEECH RECOGNITION THERE'S A LOT MORE TH THERE'S A LOT LOT MORE OLDER PEOPLE WHO DIDN'T KNOW WHETHER THEY WANTED IT OR NOT AS WELL UM WE ALSO ASKED WHAT FRUSTRATED PEOPLE ABOUT REMOTE CONTROLS AND THE NUMBER ONE FRUSTRATION WAS THAT THE REMOTE WAS LOST SOMEWHERE ELSE IN THE ROOM AND THAT THEY COULDN'T FIND IT AND THE SECOND SECOND BIGGEST FRUSTRATION WHAT THAT IF THEY GOT A NEW REMOTE CONTROL IT WAS DIFFICULT TO LEARN UM ALL THE BUTTONS AND ALL THE FUNCTIONS AND TO FIND YOUR WAY AROUND IT OKAY SO MY PERSONAL PREFERENCES FROM THE MARKETING IS THAT WE NEED TO COME UP WITH SOME SORT OF SLEEK SORT OF GOOD LOOKING HIGH HIGH TECH A DESIGN WHICH LOOKS HIGH TECH BASICALLY UM AND THAT WE SHOULD COME UP WITH FEWER BUTTONS THAN MOST OF THE CONTROLS ON THE MARKET