OKAY WELL I THINK WE'RE READY TO BEGIN RIGHT MY NAME'S ADAM DUGUID WE'RE HERE BECAUSE OF REAL REACTION UM WE HAVE IN THE GROUP OH EBENEZER ADEMESOYE WOULD YOU LIKE ME TO SPELL THAT S UM YEAH GO FOR IT MATE UM N. E. Z. N. E. Z. EBENEZER AND YOUR ROLE IS I'M THE MARKETING EXPERT YOU'RE THE MARKETING EXPERT OKAY NEXT WE HAVE TARIK RAHMAN T. A. R. I. K. T. R. I. K. AND YOUR ROLE IN THIS IS INDUSTRIAL DESIGNER INDUSTRIAL DESIGNER AND LASTLY WE HAVE UH DAVE COCHRANE AND YOU'RE GOING TO BE THE USER INTERFACE IS IT DESIGNER OKAY RIGHT THIS IS THE AGENDA FOR TODAY'S MEETING AS YOU CAN SEE W OPENING ACQUAINTANCE TOOL TRAINING PROJECT PLAN DISCUSSION AND CLOSING UM WE ALREADY GOT N THROUGH OPENING AND PARTIALLY THROUGH ACQUAINTANCE SO THE REASON WE'RE HERE WE'RE GONNA DESIGN A NEW REMOTE CONTROL AS YOU PROBABLY ALL KNOW THE VERY BROAD OVERVIEW IS ORIGINAL TRENDY AND USER FRIENDLY COURSE WE'LL HAVE TO GO INTO A BIT MORE UM DETAIL THAN THAT BUT UH PERSONALLY I THINK THAT THE ORIGINAL IS GONNA BE A VERY KEY ASPECT TO THIS DESIGN UM THERE'S A LOT OF REMOTE CONTROLS OUT THERE ANYWAY SO WE'RE GONNA NEED SOMETHING THAT'S REALLY GONNA SET IT APART THIS IS HOW TODAY SEEMS TO BE GOING TO WORK WE'RE GONNA HAVE THE THREE KAY PHASES AS YOU'VE PROBABLY ALREADY BEEN TOLD THE FUNCTIONAL ARCHITECTURAL AND THE DETAILED DESIGN UM FIRST ONE'S GONNA BE COVERING THE USER REQUIREMENT SPEC TECHNICAL FUNCTIONS WORKING DESIGN SECOND SEEMS TO BE CONCEPTUAL COMPONENTS PROPERTIES MATERIALS AND THE LAST ONE IS A DETAILED ANALYSIS OF OUR DESIGN SO FAR OF COURSE YOU'VE ALL GOT THE SIMILAR EMAILS I BELIEVE RIGHT WHAT CAN I SAY EBENEZER YOU WANNA HAVE A YOU WANNA DRAW YOUR FAVOURITE ANIMAL SURE WHITEBOARD 'KAY S OKAY I WILL MAKE THIS QUICK SINCE WE DON'T HAVE MUCH TIME UM 'KAY SO IT'S NOT THE BEST PICTURE IN THE WORLD HERE WE HAVE AN ELEPHANT FIRST POINT BEGINS WITH AN E. SAME LIKE EBENEZER ALSO ELEPHANTS HAVE A VERY GOOD MEMORY MUCH LIKE MYSELF AND I CAN'T REMEMBER BACK WHEN I USED TO LIVE BACK IN NIGERIA BUT I THINK I USED TO HAVE A PET ELEPHANT SO ELEPHANTS ARE BIG STRONG AND GENTLE AND THEY HAVE GREAT MEMORIES AND THEY BEGIN WITH THE LETTER E. JUST LIKE EBENEZER BRILLIANTLY DONE THANK YOU TARIK WOULD YOU LIKE TO HAVE A SHOT AT A BIT OF ARTISTRY OH OH OH I THINK YOU GA THE LITTLE AH HA OH THAT'S GOOD WE CAN CLIP THEM ON OKAY YEAH THERE WAS THIS MICROPHONE AS WELL THAT YOU NOW WHERE DO I PUT THE JUST UM SOMEWHERE YEP THE IT'S JUST ACROSS THERE THAT'S IT YEP IS THIS SUPPOSED TO BE CLIPPED AS WELL I THINK SO IT'LL FOLLOW YOU IF YOU YEAH THERE YOU GO YOU CAN PROBABLY JUST STICK IT IN YOUR POCKET FOR NOW I WOULDN'T WORRY TOO MUCH SHOULD HAVE GOOD RANGE UH DESTROYING YOUR ELEPHANT HERE UH HERE WE HAVE A TIGER UH I'VE ALWAYS LOVED TIGERS THEY'RE JUST THEY'RE BIG THEY'RE BIGGEST CATS UH I DID A PROJECT ON CATS IN THE WILD WHEN I WAS A KID AND UH IT WAS MY FAVOURITE CAT JUST 'CAUSE IT WAS LOOKS THE BEST THE STRIPES ORANGE MY DAD USED TO TALK ABOUT HE'S FROM BANGLADESH SO HE USED TO TELL ME ALL ABOUT THEM WHEN HE WAS WHEN I WAS A KID AND UH THEY'RE JUST THE MOST FEARED OF OF UH ANIMALS IN THE WILD SO UH THAT'S WHY I LIKE THEM DIDN'T SAY AN ANYTHING ABOUT ME REALLY BUT DAVE IF YOU'D LIKE TO UH HAVE A DASH UM UM THE MONKEY UM THE ONE F UH IN FACT THIS IS A SOMEWHAT OBLIQUE REFERENCE IN FACT TO UH WELL MY I HAVE A THREE UH THREE Y YEAR OLD DAUGHTER WHO H WHO WHO WHO IS AFFECTIONATELY KNOWN AS MISS MONKEY UM MONKEYS HAVE ATTITUDE WHICH I THINK IS A GOOD THING AND I MEAN FR AND FROM UH FROM THE POINT OF VIEW OF SORT OF THE STUDY OF HUMAN EVOLUTION THEY AND OTHER PRIMATES ARE TERRIBLY INTERESTING UM SO I LIKE MONKEYS AND AND TH TH TH TH THI THI THIS ONE SEEMS TO HAVE PERHAPS MORE ATTITUDE THAN MOST CHEERS HARDLY WHAT I'D CALL THE BEST DRAWING IN THE WORLD BUT IT'LL DO FOR NOW ALSO NOT QUITE AS FEARED AS YOUR AVERAGE TIGER BUT UH CATS ARE ONE OF MY FAVOURITE ANIMALS THEY'RE VERY INDEPENDENT THEY'RE SNOTTY AS HELL AT THE BEST OF TIMES AND UH WHAT CAN YOU SAY YOU GOT TO LOVE THOSE QUALITIES IN AN ANIMAL RIGHT I THINK WE'VE ALL MANAGED TO MASTER THE WHITEBOARD THERE BY LOOKS OF IT SO ON TO IT PROJECT FINANCE AS YOU CAN SEE TWELVE POINT FIVE EUROS PER UNIT THAT'S NOT A TERRIBLE LOT AS FAR AS I'M AWARE AND WE'RE HOPING TO SELL THEM FOR TWENTY FIVE IF WE'RE AIMING FOR FIFTY MILLION EUROS WE'RE GONNA HAVE TO BE SELLING AN AWFUL LOT OF THEM OH THAT WAS PROFITING THAT WAS AN AMOUNT SO THAT'S THE AMOUNT MADE OKAY WELL FIFTY MILLION AND IF YOU'RE MAKING TWELVE POINT FIVE EUROS ON EACH ONE THEN AWFUL LOT NEED TO BE SOLD OKAY NOW WE BETTER ACTUALLY JUST GET ON WITH THE UH THE MEAT OF THE PROJECT SO I'M GONNA GUESS THAT WE'VE ALL USED REMOTE CONTROLS ANY IDEAS OF WHERE YOU THINK A NEW REMOTE CONTROL COULD GO INTO THIS MARKET WELL ONE THING I'M AWARE OF IS TH THERE UH UM AT THE SORT OF V VERY HIGH PRICE END OF THE MARKET THERE'S THERE'S A EM EMERGING MARKET FOR SORT OF TOUCH SCREEN L. C. D. REMOTES THAT CAN BE UH PROGRAMMED IN M MUCH MORE SOPHISTICATED WAYS THAN SORT OF CONVENTIONAL MODELS SO YOU GET THE SORT OF YOU GET UM YOU YOU CAN REDESIGN THE INTERFACE TO YOUR OWN NEEDS YOU CAN PROGRAMME IN MACROS AND YOU GET A MUCH GREATER DEGREE UM UM I MEAN YOU GET IN THESE SORT OF THREE IN ONE FIVE IN ONE WHATEVERS BUT YOU CAN GET INTEGRATION BETWEEN THE DIFFERENT UH THE THE THE DIFF THE DIFFERENT THINGS THAT IT'S DESIGNED TO CONTROL TO A MUCH GREATER EXTENT AND YOU CAN HAVE ONE UH YOU KNOW ONE MACRO TO TURN THE UH YOU KNOW TURN THE T. V. TO THE RIGHT CHANNEL GET THE UH RE UH REWIND THE TAPE IN THE V. C. R. AND GET IT TO PLAY ONCE IT'S REWOUND FOR INSTANCE UM B IT OCCURS TO ME THERE MIGHT BE A NICHE FOR UH FOR A REMOTE THAT AIMED TOWARDS SOME OF THAT SORT OF FUNCTIONALITY BUT USING A JUST CONVENTIONAL PUSH BUTTON DESIGN AND THEREFORE PUTTING IT INTO A UM WELL MUCH LOWER PRICE BRACKET OKAY YEAH THA THAT'S TRUE WITH THE PRICE RANGE WE'RE LOOKING AT GOING FOR A TOUCH SCREEN WOULD PROBABLY BE POSSIBLY OUT OF OUR YEAH BUT YOU THINK UH AGAIN SOMETHING TO CONTROL MULTIPLE UNITS IN UH A SIMPLE FASHION