> Let's just consider the consumer who wants to use the web but doesn't want to see ads. What should he do: disable ads or stop using the web?

Well, find a source to pay for the content he wants to see, find a truly free source of information, or yes, stop using the internet. I'm not sure how this is any different than anything else in life. "This man wan'ts to read in the library, but doesn't like other people around, so he breaks in at night. What's he supposed to do, keep breaking in, or stop using the library?"

> I guess your argument is that he should stop using the web because he is morally bound to honour the wishes of the publisher providing the content. Effectively you're placing the publishers' right to advertise ahead of the visitor's right to consume content on the web.

I'm actually not making any argument that people should stop, just that they should recognize their actions. I don't expect the world to change, but I do expect people to be cognizant of their actions and the consequences. Additionally, I'm not placing the publishers right to advertise over anything, I am placing the publishers right to control their content over the consumer's desire to see said content.

> And this is my problem with your argument. I just can't feel guilty about defending the rights of one person to have free access to information over the right of another person to advertise. As far as I'm concerned, where these 2 rights clash, the advertiser should forfeit. Since I feel no guilt, there is nothing to rationalize.

Do people have a right to free access to information? If I know something you don't know, but would like to know, do you have a right to that information? I'm not arguing someone has a right to advertise, I'm arguing they have a right to control their property. Ad-blockers effectively remove content provider's ability to control their property, which I think is their right.

> Anyway, I sense this won't be enough for you, so in order to regain the moral highground, I have modified the header of my HTTP requests to include the following statement

That's a start, and I think it is, until there is an acceptable way to broadcast to a site you are unwilling to view advertising, a good compromise. This brings up an interesting question though, which I think sheds light on what I'm trying to get at; If there were a box you could toggle on your browser to send an industry standard header that indicated your refusal to view advertisements as payment for content, and some site owners decided to withhold content based on this header (and I suspect others would redirect you to a payment portal), would you browse with it on, if it meant not getting some content? Or, more importantly to my point, do you think the populace at large, even if reduced to the set that understand the flag's meaning and import and refused to view ads, would browse with it on?

I suspect the answer for the majority of the group in question (I don't presume to know your actions) would be to browse without that indicator but with an ad-blocker. I think a lot of the pretense would be gone though.

P.S. I occurs to me this discussion not only parallels one about pirating movies, but is indeed the exact same, in my eyes. Content producers work hard to restrict their content, and users bypass those restrictions to view the content. Sure, content producers are assholes in this case, but being an asshole doesn't restrict your rights. It does help people feel justified in actions that hurt you though, even if they are illegal.