Once thought about doing a match making
business:

(1) There are lots of singles, and
the number is not going down. Sure,
each year some get married, but others
come of age.

(2) Potentially there is a lot of
money in the match making business
at least in the sense that most young
people, especially the women, are
highly motivated to get a match.

Let's support this claim: The women
are motivated by ballpark $10,000 to
$60,000 a year and are spending that
now. How? Sure: College.

It's still
the case (blame Mother Nature) that
heavily women go to college to get
their Mrs. degree and otherwise
their teaching certificate or RN.
Feminists, aside, that situation won't
change soon. Maybe some people like
this situation and maybe some don't,
but, still, blame Mother Nature.

But college is a poor place for
young women to get their Mrs. degree:
Why? The male students are nearly
all too young, too poor, and unemployed.

Other main competition: Bars. Bummer.
What Mr. Right wants to meet his
Angel in, what, what the heck, a,
what, a bar!

Look, guys, neither the
bars nor the colleges are on the
way out of the match making
business from customers getting married.
So, why conclude
so soon that a match making
service has to be on the way out
of business from
losing customers from making
matches?

Match making better than college
and bars:
The woman can be pretty and
the man, older, ready to be
good as a husband and father, that is,
someone the woman will have a super tough
time meeting otherwise. This is a
very old story, not going away soon.

I remember: In college, the girls wanted
nothing to do with me. But nine years later
I drove my new, high end Camaro back to
my college to look up some stuff in their
library, and walking from my car to the
library, for the first time, from 60 feet away,
I got a really good look from
an undergrad woman. That's the truth,
guys: The car and my age, and that
was enough -- I passed the first two
filter questions on her list for
Mr. Right. Blame Mother Nature.

Fathers? They would be better off
saving on college tuition and
getting some really good match making
for their daughters.

Big, untapped, totally natural market,
very poorly served otherwise:
Start with the women younger. Example:
Lady Di. When she was 15, she decided that
she would marry Prince Charles. About
five years later, she did. Mother
Nature says: Girls 12+ are thinking
about husbands. So, by age 15-16
they might be ready for a Sunday
dinner at home with a candidate
Mr. Right, late model car paid for,
house bought, cash in the bank,
good job. Then 2-4 years later,
she gets married.

In human
history, this is not nearly a new
idea, but a good match making
service -- and it would have to
be really good -- can be one of the
best ways to make this work
for the girls/women, their fathers,
and the men.

(3) How to get new singles to replace
the ones that get married?
Sure: Go to singles groups;
the standard is church youth
groups. Churches are smart
enough to invest in the future --
have married members who make
more members.

Another way? Sure, hold singles
parties, eventually invitation only.
So, meet "the best people". So,
much cheaper than a high end country
club or yacht club but with potentially
even better results.

(4) Barrier to entry. Sure, match making
is necessarily nearly a local business.
So there is a geographical barrier to entry.
So, get the best collection of singles
in one area and have close to a
natural monopoly.

Of course, the software doesn't have
to be local.