Hello trcollinson,

First of all, thank you very much for thoughtful input as well as your suggestions, we are considering much of what you have said.

"The web site seems very solid to me. The design is good, clean, very professional."
Thank you very much!

"Your message isn't nearly as clear. I understand you encrypt data and somehow make sharing, or keeping, my data more secure. But I don't see to what end. I don't get a clear sense of what MY problem is and then how you are solving it."
We will improve the message on our website based on your other suggestions. Once again, thank you!

"So let's say I like to video chat online with my college bound son using Google Hangouts. I am also security and privacy conscious. How do I go from downloading your software to having a chat with my son?"
It’s very simple actually, download, install and register. The entire process takes less than a minute and required only once.

"By the way, there is not a chance in hell I am going to download your software, hand you my account information, and get my son to do the same thing"
That's the thing. You DON'T provide us with anything. Communication features such as chat/video/audio calls are free. As for providing us with any information, in order to use our software you only need to provide username and the password which is not submitted anywhere nor stored in any databases. Your credentials (username + password combination) is transcoded (one-way hash functions involved) and your profile created/accessed based on this transcoded information. Your credentials also calculate 8 (digits/numbers) PIN that you can provide to your son (or get his PIN) and by using this PIN (which is unique to your credentials only) you can become friends/contacts with anyone.

"BEFORE you describe to me how the software works"
Well, not sure how deep you wish to go into implementation, but the high-level architecture is;
Network: Venux forms Peer-to-Peer decentralized overlay network on top of the Internet. The network topology is similar to Gnutella, Freenet and other p2p networks which are formed on supernode/leaf (although in our network it is called router/peer) nodes. Venux "Routers" are elected automatically among Venux "peers" based on multiple criteria. Their job is to route synchronization information, coordinate "peers" for NAT (Network Address Translation) traversal, sometimes route audio/video calls via RTP (Real-Time Protocol) tunnels when peers are behind strict firewalls. Audio/video calls are transmitted using SRTP (Secure Real-time Transport Protocol)

Storage: All information within Venux Network is stored by peers in small (3kb to 40kb) .PGP files. They are all looking likes this;

85C6 A2C6 7E93 3911 7952 2171 0656 85F8 8C08 A0D5 5F35 62A4 807A 4862 0F52 87DF F154 E2EF.pgp
889B 61EA BB94 7B77 5E02 3179 DDF6 3A0E 8669 29A0 0A1A 23D5 3EB4 8DEE 2408 04E3.pgp
These files maybe your profile, avatar of one of your contacts, etc. Venux uses PGP for validation purposes as well as for anonymity by the use of PGP ascii-armor.

Profile: UniversalID (or UID) is a JSON object that stores contacts public keys, login credentials to remote services such as DropBox and so on. UID is always in sync (at least it tries to be) with all of its copies that are stored locally (and any other computer/device you use to login into Venux) as well as within your contacts.

"and what benefit I am getting. Give me a simple "walk through" of what you want me to do and why this is going to make my life better and maybe I will. Something like:
Google Hangouts are insecure -> government officials/naughty hacker people watch you while you chat on Google Hangouts -> You love privacy and want security -> Downloading Venux is easy -> connect with Venux to Google hangouts makes hangouts secure! -> Venux secures you and blocks out government officials/naughty hackers!"
The overall benefit is simple. You have a single profile (you may have many profiles if you wish, they are all free) that allows you to login from anywhere on the planet, access your encrypted/raw data from various services, communicate with your contacts, access your remote computers/devices, share your files from work computers with any of your contacts from home, all of it without worrying about privacy and anonymity.

"You also make some sensational claims about your security. Mathematically impossible? How do I know?"
Pretty much all modern strong cryptographic algorithms are mathematically impossible to break. Assuming you don't have a key, the only option you have is a brute-force attack which has nothing to do with mathematics. Given the synergy effect of our implementation (where algorithm to encrypt the data is chosen based on user credentials), even brute-force attack is pretty useless. Given another point where all .PGP files all look alike without any outside references, you don't really know either if you’re attacking the profile or somebody's avatar. The biggest issue in any security system is a key management, not cryptography, which in Venux is pretty much automatic.

"Have you been peer reviewed?"
Many of the algorithms we use are peer-reviewed.

"Have you been audited?"
Most system components are audited since they have been used in other security products. As for Venux, no, we haven't been audited but hope to do that soon.

"Can I look at how you implement the algorithms?"
You will have a chance to review entire code base once we'll go open-source.

"Or should I just hand you my credit card and believe?"
We don't need your credit card if you are not satisfied with our product(s).

"I am not trying to sound difficult, I just want you to think about how you talk about your product."
Yes, thank you very much, your input is very valuable to us!

"There is a TON of data on your front page and frankly I get lost in all of it and it doesn't really tell me anything I want to know in order to decide if I want to actually download your software. It would take me a while to critique the entire experience. I would suggest simplifying the entire page and giving me a simple path to realizing I have a problem and then showing me that you are the solution.
Edit: One other thing I guess I would like to point out is you could, and probably should, niche this thing. For example, look at Tarsnap[0]. The website design won't win awards. They aren't attempting to market to every person in the world who could use an online backup. I believe it takes a high level of technical prowess to use their product. Yet, they have a very very profitable niche. I am not comparing your product to theirs (though I guess they both have a security component). What I am saying is pretty web site designs don't sell products. Finding the right customer and then making sure that customer knows about you sells products."

We are working to improve that as we speak :)