Thanks for the info on the $1.60.

I don't yet know the details of how Web sites
get paid for running ads.

Of course, at venture firm KPCB, the Mary Meeker
reports commonly claim that a Web site can get paid
$2 per 1000 ads displayed -- additional details
are missing. In my arithmetic, I assumed only
$1 per 1000.

For Facebook, I don't get it: With some irony,
for people who saw the movie, I find the f Web
site brutal, excruciatingly brutal: I can't
make any sense out of it -- I click and click,
the response is really slow, and then the screen
jumps around to whatever, why, to what, I have no
idea. What the heck the "timeline" is, I have
seen no definition, can't make sense out of it
without some investigation, and don't want to do
that. If Zuck wants to have some obscure UI/UX,
good for him, but I'm not impressed. There are
lots of goofy icons I can't spell, pronounce,
look up in a dictionary, see clearly enough to
recognize anything, etc.

For ads on f, I don't get it: To me Zuck is
running f as some weird thing with little or
no interest in ad revenue. If he is getting
paid by the click, then so far he's made
$0.000000 from me.

My Web site is all about niches, really just
niches, for each user who arrives, as in drill down, zoom in, filter out,
focus in on a highly personalized niche,
for some quite fundamental reasons likely by
a wide margin the most finely grained,
personalized, niche-oriented Web site on the
Internet so far and for a long time in the future.

And, yes, I have some associated ad targeting
ideas.

So far, my UI/UX is just simple, dirt simple,
childishly simple, about the simplest possible
HTML with minimal CSS simple. So, no pull-downs,
no pop-ups, no roll-overs, etc.

And, no icons!
Wish I could stand on Mount Everest and shout
with transcendental ecstasy louder than
the blast from Mount Pinatubo "no icons!".
Right, you guessed it; oh how you guessed
it; I deeply, profoundly, bitterly hate and
despise icons! No icons! At last, at last,
free at last, no icons!

The screen
never jumps for any reason. All the layout is from,
right, just tables, with all sizes fixed and
exact in terms of pixels.

The UI/UX is
simpler than that of HN. ASP.NET writes a little
JavaScript for me, but so far I have yet to write
a single line of it and am eager to continue this
way.

The UI/UX is so simple that a child of 6 who
knows no English could learn to use the site
in about three minutes just watching an adult,
and an adult who knows no English could guess
how to use the site in about two minutes. We're
talking much easier than, say, Microsoft Word.
And since the site is in English, for people who know English, sure, it's
still easier to learn.

Each Web page is just exactly 800 pixels wide
with high contrast and large fonts. The site
should look fine on any device with a Web browser
up to date as of about five years ago -- I'm
not counting, maybe 10 years ago.

We're talking simple and, thus, really easy to
use.

Each Web page sends for about 400,000 bits
so that in a Web browser each page should load and
format like "boom" or "pop".

Then, on each Web page, there is a banner
ad of the standard size 720 x 90 pixels
and down the right side an average of
about four ads in the standard size of 300 x 250
pixels. And the ads do not get in the way of
the utility or hurt the UI/UX. So, we're talking
ballpark five ads per page.

Looks to me, page for page sent, compared with f,
my pages are nearly a license to print money.

And, per user, the assumptions I made in the arithmetic
should be okay for the users that do like my site.
And some users, in the word in the movie, will
find the site "addictive" -- something like a new
game, and more addictive than, say a slot machine.
The usage is highly interactive, especially for
the part about drill down, ....
One candidate early enhancement is a curious way
to calculate a reward for skilled usage!

It looks like the main issue will be, will
2+ billion people like the site?

If people do like the site, then it looks like
I have a shot at getting more revenue per
user per month than f. Also my UI/UX is
much easier to use than f! Heck, f's too
tough for me! My hat's off to you, Zuck;
I can't understand your Web pages or your
site.

But thanks for the info on the $1.60. I've been writing
software, nearly ready to start polishing
and then go live, and collecting some initial
data. Details of ad revenue will come later.