This is an interesting take on it. I had a conversation here recently with someone who wanted feminists to call themselves something else (like "equalist") because "feminist" has a bad reputation. Which, I think is what is happening here, too, only from the other direction: Men saying, "I don't want to be called a feminist because I believe people who call themselves 'feminist' are extremists."

I suspect the bad reputation is primarily caused by bad actors who are actually anti-feminist, and who don't want us to continue to move toward equality. 4chan has frequently leaked made up "feminist" rants into the internet at large, right wing Christians very frequently paint an extremely negative view of feminism, etc. There are plenty of people who genuinely oppose gender equality who will say or do anything to stop feminism in its tracks.

I used to be squeamish about the term, too. But, then I spent some time reflecting on why. And, the reality is that all the negative connotations I have about feminism (other than the anti-trans so-called "radical feminists" that even feminists make fun of) come from things men who are demonstrably against equality of the sexes have said or done.

The feminists I know (and I know a lot of them; I helped start a pro-choice activist organization here in Texas when the bills that are forcing closure of all but six clinics in the entire state were making their way through the state house) are nothing like the picture Republicans paint of them, nor are they anything like the caricature that some redditors and HN participants seem to believe is the reality. I don't know where these ideas even come from, honestly. The feminists I know are regular people, who see some injustice in our society and are trying to do something about it. They may occasionally be wrong on the details of execution, but they aren't man-hating bitches from hell, and it's really counter-productive to take the most extreme examples of anything and decide that the entire movement can be ignored because a few said something obnoxious.

To be fair, though, I used to identify as Libertarian. But, the bad apples within that movement seemed to overwhelm the reasonable folks; and there seems to be a movement of extreme right wing nationalists calling themselves "libertarian" lately, which finally put the last nail in the coffin for me. When "libertarian" came to mean "we need paramilitary thugs patrolling our borders to keep those illegals out" to the majority of people, it was time for me to opt out completely from using that label (not to mention the idiotic positions on climate change many self-identified libertarians take). So, I understand where you're coming from. I feel as though I've been robbed of an identity by ignorant nationalist racists. And, I guess if I believed everyone saw feminism the way you, and some others seem to, I don't know if I'd be as comfortable using the term.

I don't know what the right thing here is, but I know that there is a strongly anti-woman bias among many participants on reddit, and on HN, and it shows itself in all sorts of subtle and not so subtle ways. My most downvoted comments on both reddit and Hacker News have frequently been about sexism or racism or privilege (and occasionally about Apple, but I'll happily take those lumps), and I find it pretty reactionary and disappointing, but not surprising.