skysight-inc/HackerNews huggingface dataset:
It's true, defining what "branding" is can be all over the place. But the simple way to look at brand is it's the mix of identity(logo) and story(content). Your #1 job is to make the story clear and actively promote it. Over time you'll be able to train your audience to use this story to share with their network.

From a Lean POV(not sure that this aligns 100%) I have a couple notes for you on the structures I've used with previous clients. It's the simple path of hypothesis, test, iterate, optimize.

The end goal here is to gather real "data" in the form of your users'/target audience's own words to help clearly define a core brand story/positioning statement they can internalize and share with their networks.

Hypothesis: Company X is a (what/label) that (why/benefits) by (how/features).

I use this as a general guide to get the core keywords of the brand story.

Audience Testing: the goal is to test the hypothesis and answer two basic questions. 1) Is this compelling? Do people give a shit about this and would they buy it? 2) Is this clear? Do they quickly understand the statement and internalize it? Or do they have follow-up questions?

Data Sources: This is the footwork. Gather feedback on that statement to from random samples of your target demo on the street. Ask them to repeat it back? What words do they use? Do email surveys to your network and contacts, always include an opt-in at the end to note if they're okay with a follow-up call for more direct input. Phone calls/interviews, some paid FB ad testing. I say FB b/c it's generally been cheaper and quicker for feedback for me than AdWords.

Note: I try to record as much of this as possible, and have a partner to take notes if I'm on a call or interview. The unfiltered verbatim comments are what to use in your revisions.

Iterate: based on the data gathered, make revisions to the core statement and retest. I typically go 3-4 rounds before getting solid on something. Expect about 30-60 days to execute depending on your resources.

Core Brand Statement: once you've tested and finalized, you'll have a compelling and clear brand statement that effectively uses your audience's own words. It's time to actively work this into the balance of your marketing across your site content and other channels.

Don't just sit back now. Actively tell that story. Use it to share al your marketing, PR, brand-aligned partnerships, etc. And keep testing. New data sources will be A/B LP testing, content metrics, social engagement metrics, etc.

If you've got other questions, I'm happy to chat. Email is in my profile.
I would also observe that given the constraint that the customer doesn't want to actually give out their private key (and nobody should be willing to give it out, really...), this is the minimal possible maintenance burden they could possibly incur. Yes, the customer has to do something, but we already take that as a given when we say we won't hand out the private key. If the customer wants to have the responsibility, being able to reduce that cost to the bare mathematical minimum is a big deal.
One of my favorite scenes: http://youtu.be/kwk_Ot8orPY
Here's the problem: If certificate revocation worked and was reliable this type of setup would not be needed and would actually make you less secure (for the reasons you stated).

However the reality on the ground is that certificate revocation is somewhere between unreliable and damn right broken. Right now the primary way certificates are revoked is via operating system updates or via browser updates (e.g. Chrome has a revocation list they update semi-regularly).

Covered somewhat here:

https://www.imperialviolet.org/2012/02/05/crlsets.html

So while adding an oracle does definitely increase your attack surface, at least you are never dependant on certificate revocation for your ultimate security.

I guess it really boils down to this: What do you trust more, certificate revocation or your own ability to secure the oracle? For me the answer is a no brainer, simply because I distrust certificate revocation so much.
Belkin WeMo LED Lighting Starter Set Review – CNET
If someone gave me a quiz of this (ahem) quality in an interview, I'd walk out . . .
Thomas is a labmate of mine, fire away if you have specific questions, either I can answer them, or ask him!
Could this be linked to the Tetris effect[0] ?

[0]https://en.wikipedia.org/wiki/Tetris_effect
If it's going to be a proprietary DRM-locked file format - just don't bother, Apple.
Thrill me.
"Tomorrow, we'll publish a full post on the nitty, gritty techical details of how, what has come to be called Keyless SSL™, works."
I agree, but sharing code between platforms is what I do, as I want to target both Android and Windows Phone on my hobby coding. So the common language winner to both SDKs is C++.

The ticket was created back when I was still into Go and was wishing for first level support on Android.

Still I think it would be nice if it would be supported for those that like the language.
No, You Can’t Manufacture That Like Apple Does
What to do when a VC tells you “not interested”
I've been a pretty big fan of Scout (ScoutApp) for this. To me, Scout's killer feature is the ease with which you can write a custom plugin. And, if that's too much trouble, just use the Generic JSON URI plugin and have your code/cron/whatever dump a json file with whatever you want to track.

This is quite a bit cheaper though.
Troubling? I find it refreshing. Customers are not always right, and it's about damn time that more people acknowledge that.
Sign-up for Mattermark. It has all the info you want, and also links to Angel.co, LI, CB, etc. all in one place.

It's expensive, but they have a free month trial. I've been using it for a month, and it's my first filter for all startups now.
I always have a mixed feeling about ruby. The "magic-ism" of ruby is something that I just cannot deal with.

"require" gives you methods that appear out of nowhere (unlike other language where they are name spaced), method call without perens (so what is an attribute, what is a method call)

All of these look nice at first but kills maintainability later
yes, both link to this paper:

Kouider, S., Andrillon, T., Barbosa, L. S., Goupil, L., & Bekinschtein, T. A. (2014). Inducing Task-Relevant Responses to Speech in the Sleeping Brain. Current Biology.
I would bet money that it will be.
should add the authors & date to the link titles, possibly the publication title too
So if someone breaks into a CloudFlare server, can they steal the CloudFlare private key and then make unlimited numbers of requests against the e.g. bank's oracle?

Aren't you now still depending on certificate revocation but have just shifted the problem downstream (it is now the bank's job to revoke you, rather than the user's browser's job).

Or do you yourselves use "Keyless" technology, so that CloudFlare servers contact some CloudFlare oracle so that they can communicate with the bank oracle?
I come from using New Relic for our server monitoring, and there are a couple things that I can see that I already love about Sea Lion, their realtime stats, and ad-hoc commands really opens up to allow any kind of monitoring. I would like to see the ability to rename servers instead of using their hostname.. as well as multiple stats on the page at once.. Other than that, this is really awesome!

Considering going on one of their paid tiers
So, in your wold view death is the only measure of harm? Because, most people also assume pain such as that caused by a cavity's is also bad. And, historically people had far fewer cavity's before refined sugar became part of everyone's diet. Modern dentistry can mitigate that significantly, but it's not a panacea.

edit: The studies linked are interesting, but I think this quote stands on it's own.

"Soft drinks have emerged as one of the most significant dietary sources of tooth decay, affecting people of all ages." http://www.colgate.com/app/CP/US/EN/OC/Information/Articles/...

Harnack L, Stang J, Story M. Soft drink consumption among US children and adolescents: Nutritional consequences. Journal of the American Dietetic Association 1999;99:436-444.

Brimacombe C. The effect of extensive consumption of soda pop on the permanent dentition: A case report. Northwest Dentistry 2001;80:23-25.
I got 13/15. Mostly copy-paste errors that really happen a lot in code.

I was mislead by

int t1 = something.getArg(1);
int t2 = something.getArg(); //I clicked here

...

something else with the error they had in mind
Forgive me if I'm wrong, but the example the author gives about changing subway to train looks to be a conversation via text.

Does that mean Apple is actually changing the content of your texts? Does that mean that it changes what displays on the receiver's screen based on their locale?
...where by "not being secure enough" means that location data ends up on US servers. I'd be surprised to see the same sort of statement if location data was collected and kept nationally.

Nonetheless, Apple's relationship to China is a interesting case:

• On one hand, China is posed to be the largest market for Apple in just a handful of years.

• On the other hand, it's hard to imagine China approving of e.g. un-snoopable instant messaging in the hands of the populace.
Δωρεάν Μαθήματα Βγάλτε Λεφτά Από το Ίντερνετ Αξίας 89€ – SEO – WEB DESIGN
That's Hardware Security Module.
If you click on the links, there are machine & human-readable bibliographic entries on the same page.
I've actually always pondered about the economic effect of the aging population and had done some research here and there about it. If we do not increase the current retirement age more frequently and gradually towards 70, there will definitely be economic consequences. I don't want to bore you guys with the math here, but imagine if one lives to 90 years old, and retires at 65. This individual would spend more than half of his or her life being "economically unproductive" (either in school - 22 years or retired - 25 years). With that being said, there have been many successful individuals, Morris Chang (83 years old) from TSMC for example, who are well over their retirement ages, but still making great contributions to business and technology. I believe that there should be a movement, especially with the advent of online education, where individuals in their late 40s / 50s should brush up on their understanding of emerging technologies, so that they can continue to be available in the working force without being technologically outdated (clearly, this statement does not apply to many of the individuals on this site, but for general masses, a brushing up on technology can certainly be a great thing).
> Bono tells TIME he hopes that a new digital music format in the works will prove so irresistibly exciting to music fans that it will tempt them again into buying music

Bono, I will tell you a secret. It's the good music that's irresistible, not some DRM garbage which you don't even have the balls to discuss.
I'm seeing this in London with the influx from Europe. I've come to the conclusion that the sacred concept of diversity, handled ham-fistedly, is more like the power of the atom, very useful, and very dangerous. Lose control of the balance and you have a problem. A little random noise is beneficial, but too much, too fast creates subculture conflict. There's a very slow integration speed limit which is ignored.
Thanks for including me on this. Thanks Adrian for the kind words. I think Adrian and I are in broad agreement as well.

I've spoken to Gardner, he's a good guy. But he and I have some fundamental differences in opinion. Admittedly, some of it is semantics, but when you're talking about branding, I think semantics are critical.

-To me, a brand is the emotional associations a customer has with a product/organization. Branding is our attempt to influence the customer into that desired emotional state. Hence, not really a relationship. (Adrian's point about a brand not being a logo, etc., is critical and something many people don't understand.)

-I hesitate to call a brand a relationship, because that's not how a customer thinks, or ever will think. It's our job to build that emotional association. Also, ultimately, the customer gets to decide what the brand is (if we drop the ball).

-To your point that started this thread, traditional branding processes don't work for lean orgs. Take too much time, too much money, don't provide any strategy or flexibility when encountering change (!), contain too many rules, limit your teams' ability to creatively solve problems in real-time. Loved adrian's point about the golf course.

Happy to chat offline (or a hangout, or whatever) about this. Also, I'm working on a short summary of my interpretation of Lean Branding, will share when it's done.
I am fully supportive of the idea that musicians and songwriters should get compensated for their work in proportion with its popluarity. Just because people love to make music, that doesn't mean they don't want to save for retirement, buy a house, send kids to college, maybe do some investing, etc. If you pirate an album you like, instead of buying it, you're taking advantage of those artists.

[steps off soapbox]

That said, I have a hard time seeing how a new digital music format is going to affect piracy at all. AAC is already technically superior to MP3, but everyone still trades MP3s.

And I really hope this is not a veiled reference to a new DRM format.
this should read "7 things you can do to become a better person" from my point of view it doesn't really apply to development.
Artificial Sweeteners Mess W/ Gut Biome – What about Man?
I haven't talk about business that went out of business because of that. If you remove their only revenue... how can they stay in business without creating paid content? Reddit is a good example, they now have subreddit restricted to people with gold. Multiple news website switched to paywall. Surely they haven't gone out of business, they changed for an internet where you not only have to pay for access but also for content. I'm not saying it's bad to have to pay for content, content creator also need to get paid, I'm saying it's an restriction that's against what I would call an healthy internet.

An healthy internet would be one that have both, sadly ad block doesn't allow that, it force them to ask for money even though they don't wan't to or it doesn't make sense for them to. If there was a business in selling that information or service, then someone would do it, why don't you?

I would really love to see ads provider offer a way to pay to get no ads. You see 1000 ads a month which cost usually $5 cpm? Then you pay 5$ a month and you get no ads. I would gladly pay for that on Youtube, in fact I would probably pay more than what's they get from ads because of the quality of content.
Agreed. They could have just used PKCS11 and claimed the same result.
Great, another proprietary format.

While I want everything to be open and interoperable, I personally work in a startup that aims to make profit. So I also understand the commercial reasons of proprietary technologies.

So, I am torn, what should be proprietary and what should be open?
I discovered this by accident years ago, and now "sleeping on it" is absolutely essential to my making progress, in fact it's probably my most important work hack.

I started off by decoupling programming from analysis, doing each at a different time in a different place. This led to doing analysis at bed time. I may not have figured things out that night, but invariably, elegant solutions "came to me" in the next day or two.

I have talked about this many times here. My earliest comment:

https://news.ycombinator.com/item?id=191275
And software built by volunteers, like OpenSSL, has proven to be so much more secure. It's not like heartbleed left practically the entire internet vulnerable to abuse. Oh wait, yes it did.
Delaying the $digest() cycle in AngularJS
Empresa para obras de Desmontaje de Amianto en Badajoz
yes but I want to scan for Hinton papers I have missed ... the fact it's backed by bibtex means it should be easy to generate said missing information. A bibliography in the academic sense would highlight those important tidbits of info. Titles alone, especially in a large listing, is not enough for me to make a high level choice on what to read next.

EDIT: I just text searched Hinton and one paper was in that total bibliography, making me think this is not a very scholarly list.

EDIT2: oh its papers beyond 2014 only, makes sense now. It is scholarly, I apologise
That is true, but it definitely seems broken that that could be the case.

Personally, I always either read all the reviews or disregard them completely when the review count is <10 or 20 on every "start driven" website, precisely because of this. May be these sites shouldn't even be showing the avg when there aren't enough reviews to be meaningful?
Yes, I read that quote when you posted it the first time. I notice you've posted it many times in this thread, so maybe you got confused.

By the way, the director of the NIMH isn't the "highest-ranking psychiatrist". That title doesn't exist.

>Ah. Now I see the problem. Scientific questions are never resolved by voting -- not ever. They are all resolved by empirical evidence. For questions that cannot be resolved by evidence, scientists adopt the null hypothesis, the precept that an idea is false until it is supported by evidence.

This is not true.

In most fields, including general medicine, there is no governing licensing body similar to the APA. This is because psychiatry is the only medical discipline that postdates the concept of regulatory bodies.

In general medicine, it's very common for two doctors to treat the same illness differently. This is why cancer patients can choose between radiology and surgery and chemotherapy.

Now, the APA could abandon the concept of regulation and allow any licensed psychiatrist to treat anything in any way, but as a society we've democratically (by vote) decided that psychiatry should be regulated, so its regulatory body decides the treatments that can and cannot be administered, and what constitutes something worth treating. (If you want to go outside this structure, you just can't call the person you're getting treatment from a psychiatrist. Priests, consolers, social workers, etc., are examples of alternatives.)

So, the world does not work the way you think it does. This is because you're espousing a philosophy of science called Positivism or Verificationism: https://en.wikipedia.org/wiki/Logical_positivism

This school of thought was abandoned in the early 1900s. Currently, the dominant philosophy of science is Falsificationism: https://en.wikipedia.org/wiki/Falsifiability#Falsificationis...

...which holds that ideas compete via aggregate evidence judged by each individual scientist, gaining ground via confirmatory evidence (though never being proven) and losing ground via falsifying evidence.

>The bottom line is that a scientist would never say, "We don't know what this is, but let's offer clinical treatments anyway -- because the public doesn't understand either science or our poverty of knowledge."

This is also not true. Doctors offer treatments that aren't definitively explained all the time. It's far better to treat something however you can than to hold off for some logical positivist verification of your claim.

--------------

But, you've said a lot about what other people think. What is your opinion, and how did you form it?
PillPack's New Dashboard Tries to Tame Pharmaceutical Insanity
More likely some jerk says one made up thing about rats in his trip report and your business shrivels up in no time at all.
How would this work for areas of the body that don't like mechanical pressure?
Rich Hickey's Hammock Driven-Development[0] talk is a good talk about how getting away from the computer, and sometimes even sleeping, can be the best way to solve technical problems.

0 - https://www.youtube.com/watch?v=f84n5oFoZBc
I think the parent means the key server the bank exposes to CF is a new attack surface. If an attacker could impersonate CF and connect to the key server, they too could authenticate connections as the bank without having the key.
That and/or "high definition", "above CD quality" digital audio.

There's a lot of noise in the digital music industry about high quality audio at present. U2 may be following in Neil Young's PONO footsteps.

There may be doubt whether high quality audio can deliver what it promises - i.e. an improvement over MP3 320 that is noticeable to normal people's ears. But the Pono kickstarter proves beyond any doubt that there's money it it: https://www.kickstarter.com/projects/1003614822/ponomusic-wh...
Re: science fiction / thought experiments, I recently read some of Asimov's writing; it gets kinda tedious to be honest, a lot of his sci-fi (or at least the bits I read so far) is taking his Three Laws and experimenting on how those can be interpreted and executed, results often ranging from inaction (conflicting rules) or extreme action (lock up the humans to conform to rule #1) (see the plot of the I, Robot movie (which btw has little to do with the book)).
HSM = Hardware Security Module, yes, that was implied and my point.
The surprisingly hard-sf Rocket Girls used this idea. I recommend it to those who enjoy near-future space fiction.
Quick question re using systemctl to check status on machine running SSH on a non-standard port. Is it possible?

So, for example, I have no problems with "systemctl --host me@somehost.com status httpd.service". But I would _like_ to be able to do "systemctl --host me@localhost.localdomain --port 2255". The manpages seems to only show "--host" as an option with no ability to specify "--port". Grepping through the code left me no wiser, so was hoping someone in the know could confirm/deny.

(The specific case is that I have a bunch of VMs controlled by VirtualBox and am redirecting localhost ports e.g. 2255 to guest port 22. I can of course run "ssh -l me -p 2255 localhost "systemctl status httpd.service".)
There's been a few times in my life when I've heard a sound while sleeping that my brain decided "wasn't right" and woke me up. Often the sound is very quiet - perhaps a mouse in my bedroom or an event outside the house. Generally there's a very bizarre process where I'll sort of wake up and then "hear" the sound, allowing me to process it consciously. It's obvious that I wasn't awake when the sound happened, but that there's some sort of constantly running sound-comparator listening to the world and triggering alerts when something that isn't easily matched to the known is heard.

The similarities with FPGAs/ASICs are really quite interesting.
Keeping your stuff safe, simply
Thanks a lot! I'm the founder and would love to hear about how you like it. We're constantly improving the extension and thinking about how we could add value to the much abused email attachments. :-)
Show HN: Online initial congestion window checker
Fully agree as well.. Took me a long while to really believe it though. Yet once I did finally "get it", it provided me with a new sense of freedom.
Revive your favourite places filling them with a special sense for you
> It was Ghostery blocking them Brightcove widgets.

In the Web 17.0, using plain <img> tags for images just doesn't scale no more. Better rely on a framework for that arcane picture stuff.
HSM technology and their vendors are doing fine and will continue to do well in the cloud. Physical control of identity keys is actually one of the few ways to link the cyber world with the physical world, and proxying key access is certainly one reasonable way to do it.
This seems like a really well designed application and it seems like a pretty cool idea.

Is a port to Windows in the works or does something like this already exist for Windows?
> method call without perens (so what is an attribute, what is a method call)

That's known as Uniform Access Principle[0] and is a wonderful feature to have.

Ruby is far less magical today than it was 5-10 years ago. Magic is a clever word for "I don't understand this thing yet."

0 - http://martinfowler.com/bliki/UniformAccessPrinciple.html