So, the theatrics--and I say this like I'm not about to go out in 3 hours and do volunteer work perpetuating the problem myself!--are that somehow coding is any bit different from just breaking a problem into small, solvable pieces and then explaining to somebody else (in our case, usually, a computer) how to step through those pieces.

The theatrics are things like talking about whatever language is hot (doesn't matter), whatever language is fastest (doesn't matter until later), how important it is to learn to code (it isn't, except it really is), how important it is to get subpopulation X into the industry (I'll explain more in a second on that), how "not scary" things that look "scary" are, and so forth.

In some ways, I feel that we put so much an emphasis on learning to code and making it accessible that we forget that it is a skill that is ultimately vocational and practical--it's not snowflake work, it's done to solve a problem. I fear that in our eagerness to make things more accessible we're yet again making our field out to be somehow special enough to warrant that different treatment.

I'd much prefer that we treat it as "this is how you solve a problem", or "here's a cool thing we can do", or anything that's just more understated and chill than how we seem to go about it.

A special note about the "making it more attractive to subpopulation X":

(I'm going to choose X = ciswomen, because that's what I've got the most experience with)

Friend went to Chile and while there helped out at an "introduce women to computing" event, of the same sort he and I volunteer at here stateside. He reported (as memory serves) that the attitude there of the women was "Oh, okay, new thingy, cool!", whereas at our events here it's usually "Oh, computers/programming isn't really a girl thing, so we're trying something foreign and maybe a little uncomfortable but fun".

I've even seen--much to my chagrin!--women helpfully setting double-standards that serve to undermine their peers when new to the field. At one of our recurring events, somebody who had some experience (hard-won, former non-tech background, got in by way of blogging and SEO, now doing Python) was trying to explain to one of her neighbors that "Oh, well, if you're a girl, you probably haven't seen this before, right angersock?". I was quite flummoxed. The problem there was that she was giving her peers the mental out of "Oh, another woman had problems with this--so, it's okay if I have problems with it...it's not expected of us anyways". It's incredibly subtle and incredibly toxic.

By contrast, in Chile, my friend found that because the computers and internet and whatnot were (relatively) so new in their spread, everybody was considered a novice, and so there were a lot fewer gender boundaries inhibiting learning and exploration.

I am saddened everytime we present tech as something being new or novel or "something to be made easy" because I believe that in doing so we perpetuate the idea that programming has to be hard or that it is some sort of optional skill. Ideally, it should be something like riding a bike or sex--you know how to do it, everybody kind of knows how to do it, and maybe you end up doing it every day with people you enjoy the company of.