In honour-shame societies, there is simply no concept of internal remorse or guilt. The correctional vectors are external rather than internal. A member of such a society - and they're almost always collectivist rather then individual - will strive to be honourable while avoiding shame. Here's a Chinese person talking about the difference:

"...A majority of the world is Chinese. So am I. We emphasize the extended family as a unit, we carry a monstrously vast line of traditions, and we even place surnames in front of personal names to show priorities in terms of identity. Certainly, not all of us follow the ways of our ancestors strictly, but this is due to the influence of, you guessed it, the Western world. But having been raised as in the first generation in this nation, I can say for certain that there are immense cultural differences. In particular, honor and shame rather than innocence and guilt are the issue: we do not think in terms of Jiminy Crickets in our heads, but rather base values on the group as a whole.

At gatherings, for instance, a father may yell at his child for being "diu liên"--throwing one's face away, a lovely image for what it means to be, for lack of a better word, shameful. But even in instances of moral guilt, what happens? The same phrase is applied, whether the child was caught cheating on homework, stealing a bicycle, or throwing food across the room in a restaurant. In some cases, yes, manners are the issue, but for some reason, it is not the fact that the action was in itself wrong that one is condemned for--it is the fact that it brought shame, particularly to the family name. For this reason, perhaps, Asians in general have been advocates of stricter discipline, particularly corporal. Modern psychologists may claim that punishment does no good, but for the honor-driven parents, it certainly brings about the desired behavior modification.

Of course, there are more trivial examples. There is rarely a gathering in which people will not "fight" over the right to pay the bill. Of course, each will attempt to claim it first, (not because it is morally right, or because they really want to, but because it is honorable,) and they will attempt to excuse the others by elaborating on how embarrassing it would be to accept it. Then there is the stereotype of the high grades, the good schools, the countless extracurriculars, at least piano or violin, and so forth. For what purpose? To represent the family name. You will never hear the older generation say, "It's for your own good," whether in regard to an order, or a punishment, or anything, because it simply isn't about us as individuals. And you will most certainly never hear, "Don't you feel bad?" The Chinese are notorious for their stoic attitudes. It is sometimes joked that we as a race don't even have emotions.

There is another silly game often played. One might say something intentionally belittling so as to win reinforcing praise from the other party, whether with regard to how a child never studies or how poorly the food is cooked. This, of course, is a cheap way to win, you guessed it, honor. As a result, the principle of limited good shows up all the time. People do not dispense presents or hospitality out of goodwill, but necessity, because it would be shameful to accept it without returning the favor.

Of course, a known tendency in such a society can be to become completely dishonest. So long as one is not caught, any means are fine. There is fierce competition and pressure, which is why it never surprised me that many of my fellow American- born Chinese peers ended up, in fact, doing this. They had become so obsessed with the outward favor that they took a Machiavellian approach to it all. It never once bothered them that they might be doing the wrong thing. It never once occurred to them to live for themselves. It never occurred to them that there was an internal concept of right and wrong. These are ideas foreign to us.

I was once reprimanded for inappropriate behavior during recess back in elementary school. When the teacher tried to explain how I might hurt the other children, how I should feel bad, and how I should say sorry, much of it did not make any sense, because I knew my parents would scold me for making them look bad. One view was individualistic, emotional, and personal. The other was collectivist, pragmatic, and social."