MobileWorks is hiring a star full-stack Marketing Manager
Full-stack Marketing Manager

MobileWorks is reinventing crowdsourcing, and we’re looking for enthusiastic, passionate, and fun individuals to join our team. We’re a venture-backed company with a central social mission: using technology as a source of economic empowerment for underemployed and marginalized individuals around the world. If you are excited about how crowdsourcing is changing the way the world does work, then MobileWorks is the place for you.

Why work at MobileWorks? Just a few reasons...

* The chance to work with a bright, fun team on an impact product

* Competitive salary and stock options

* Full health coverage

* Paid gym membership

* Unlimited paid vacation days

* The workspace setup of your choice (chair, monitor, choice of computer)

* Breathtaking sunset views of the Golden Gate Bridge from your desk

* Weekly team lunches and happy hours

About You:

We’re looking for an experienced “full-stack” individual with a passion for marketing to create, test, and measure results that can promote our services. You’ll devise new customer acquisition strategies to get the word out about MobileWorks and use a variety of retention tactics to make sure our customers stay engaged. You know how to quantitatively measure your efforts to evaluate campaign progress, understand the science of A/B testing, and are confident in your ability to devise and lead marketing initiatives. You’re not necessarily an expert in every aspect of marketing, but you have to have enough exposure and experience with the marketing “full-stack” to make good decisions.

Responsibilities:

* Develop and implement a company-wide marketing strategy targeting small and medium sized businesses

* Systematically test and measure the success of all marketing initiatives
Design, launch, and evaluate email marketing campaigns

* Increasing organic traffic through SEO activities, including writing compelling blog content and designing landing pages
Overseeing event marketing efforts

* Work with the leadership team to craft and execute a communications and positioning strategy
Create and host useful webinars for potential new and existing customers

* Create a variety of marketing collateral such as case studies, white papers and reports

* Competitive analysis

* Press outreach

It might be a match if you:

* Have at least 4 years experience working in a hands-on quantitative customer acquisition or retention marketing role

* Are an all-rounder with strong analytical skills, creative ideas, and business savvy

* Experience with both strategic and tactical aspects of business-to-business marketing, ideally for a software or technology company

* Experience using analytics tools such as Kissmetrics, and Google Analytics and A/B testing tools like Optimizely

* Self-starter, with the ability to get things done in an unstructured startup environment

* You just “get” marketing and branding for the Web -- and you have a great sense how to help others to make sense of it

* Outstanding writing skills: you can create convincing case studies and can write interesting blog posts

* Have a bachelors degree in marketing, business, or economics, or equivalent experience

Bonus points if you:

* Have an “entrepreneurial spirit” (worked at a startup, founded a company, started an organization, or have demonstrated leadership experience that demonstrate your entrepreneurial initiative).

* Have PR experience, either in-house or with an agency

* Have experience using Marketo to generate inbound demand and Salesforce to manage and assign leads

Apply:
Send an email to jobs@mobileworks.com with a resume and why you’d like to join us.