I love Medium titles. They always pop into Hacker News with dramatic headlines, begging you to see what the author's radical notion is.

In reading this post, I have a very hard time sympathizing with this author's point. He's taking his personal expectations and experience of Facebook and projecting it to a catastrophic failure of the entire company to reach its audience - that's unfair at best, and honestly narcissistic. Nearly a billion people use Facebook, it's not a failure. This is like saying Google has botched search. No, Google and Facebook practically control their domains.

Is there room for disruption? Sure. Is Facebook perfect? No. But I believe the author is using Facebook the wrong way based on his points. It's not a professional platform. I don't use it the same way I use Twitter.

A rebuttal, in order of points made:

>Jump through hoops...share selectively.

News flash, most people don't care. I actively use Facebook and I've literally never touched the selective buttons for what to share with who or what to delineate between friends. I use Facebook for friends - there isn't a boilerplate for this when you sign up. It's for friends - the only reason Facebook introduced this was so that you could share that funny, raunchy video and your girlfriend's mom won't see it.

>As you use Facebook...you accumulate friends.

This entire point is null and void. You set it up by implying you have no control over the friends you make or the groups you join. That's blatantly false. Just don't friend professional coworkers or acquaintances. Again, not difficult.

>Loudmouths now have gigantic megaphones.

Dude, skim or limit your newsfeed. Are you so intolerant that you feel didactically opposed to the feature? It's not as painful as all that, you pass a status, read the first sentence, and decide if you have interest. If not, move on, don't comment. If it really offends you, defriend the person or limit what you can see from them on your newsfeed. There's a button literally next to their name.

>Social media scamsters.

I'll give this to you. However, I personally find more amusement than anything. And while I don't want to criticize you, you might want to be more selective in who you see sharing from on your newsfeed. I find the people who share this (gullible friends) are outliers and you can deal with them individually in the same manner as the above bullet point.

In summation, I believe the author doesn't understand why his qualms are actually features - it seems as though he's using it for the wrong reason. I'm not going to say Facebook is flawless. It's not, there is a lot to critique and it has things that could be improved. But all of this is not constructive criticism and it's mostly doom-seeking. Does he have a better idea for a social network? How can he condemn Facebook as a failure? His authority and points don't support that claim.

If you're looking for a system where friends are not just friends, but everyone you know, and you need selectivity in sharing or conversations, go to Twitter or Google Plus. If you want to kill time and have more or less the same experience with friends, with the same annoyances (native to social interaction, not the medium), go to Facebook.