there's great danger in leaving value on the table. I suggest you survey no fewer than 150 decision makers and start quoting them different pricing amounts.

So that you're thorough, do your survey all hte way from $150M (anually) down to whatever's silly (like a few bucks, you don't have to do those.).

For example:

Quote decision maker #1, decision maker #2, and decision maker #3: $78213333.33
Quote decision maker #4, decision maker #5, and decision maker #6: $38471111.11
Quote decision maker #7, decision maker #8, and decision maker #9: $26702222.22
Quote decision maker #10, decision maker #11, and decision maker #12: $20298271.60
Quote decision maker #13, decision maker #14, and decision maker #15: $15549629.63
Quote decision maker #16, decision maker #17, and decision maker #18: $7051412.89
Quote decision maker #19, decision maker #20, and decision maker #21: $6571486.05
Quote decision maker #22, decision maker #23, and decision maker #24: $3755915.26
Quote decision maker #25, decision maker #26, and decision maker #27: $2857190.47
Quote decision maker #28, decision maker #29, and decision maker #30: $2011964.30
Quote decision maker #31, decision maker #32, and decision maker #33: $955402.69
Quote decision maker #34, decision maker #35, and decision maker #36: $812816.78
Quote decision maker #37, decision maker #38, and decision maker #39: $516906.05
Quote decision maker #40, decision maker #41, and decision maker #42: $322132.83
Quote decision maker #43, decision maker #44, and decision maker #45: $231654.29
Quote decision maker #46, decision maker #47, and decision maker #48: $157176.59
Quote decision maker #49, decision maker #50, and decision maker #51: $104682.89
Quote decision maker #52, decision maker #53, and decision maker #54: $67406.83
Quote decision maker #55, decision maker #56, and decision maker #57: $40156.30
Quote decision maker #58, decision maker #59, and decision maker #60: $34938.66
Quote decision maker #61, decision maker #62, and decision maker #63: $17201.68
Quote decision maker #64, decision maker #65, and decision maker #66: $10708.61
Quote decision maker #67, decision maker #68, and decision maker #69: $7962.40
Quote decision maker #70, decision maker #71, and decision maker #72: $5854.78
Quote decision maker #73, decision maker #74, and decision maker #75: $3738.44
Quote decision maker #76, decision maker #77, and decision maker #78: $2609.52
Quote decision maker #79, decision maker #80, and decision maker #81: $1678.07
Quote decision maker #82, decision maker #83, and decision maker #84: $1169.41
Quote decision maker #85, decision maker #86, and decision maker #87: $852.98
Quote decision maker #88, decision maker #89, and decision maker #90: $504.30
Quote decision maker #91, decision maker #92, and decision maker #93: $403.51
Quote decision maker #94, decision maker #95, and decision maker #96: $217.04
Quote decision maker #97, decision maker #98, and decision maker #99: $180.79
Quote decision maker #100, decision maker #101, and decision maker #102: $100.46

In this case 102 decision makers is plenty.

If you chart it you should see a precipitious drop in interest somewhere. Where is that?

If you DON'T do the above you'll NEVER know!! :)

By the way if anyone's interested, this is made by a script that decays from 100M by 2/3 each go, then fudges +/- 20% to make it a bit more organic.